3 Audience Segmentation Trends Shaping Digital Marketing in 2021


In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. Gone are the days of audience segmentation by “adults ages 25 to 54.”.

The 50 Best Startup Tools For 2021

Marketing Insider Group

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021.


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Best B2B Email Marketing Software for 2021


So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Source: Aweber AWeber has a simple-yet-effective autoresponder that sends well-timed emails to your audience.

5 Consumer Behavior Trends Marketers Are Watching in 2021

Marketing Insider Group

Let’s take a closer look at five of the top consumer behavior trends to watch in 2021. Raydiant’s State of Consumer Behavior 2021 report found that 48% of consumers have replaced a product they typically purchase in-store with an online alternative during the pandemic.

The 2021 ABM Planning Template

This ready-to-go, boss-approved ABM planning template deck will set you up for that coveted round of virtual high-fives at your next meeting. RollWorks has put together a framework for everything you need to show off (and remind you of some crucial info you may have forgotten).

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing.

Update on Litmus Live 2021


We have some important news to share about Litmus Live 2021. Move Litmus Live 2021 to October 26th-27th. I look forward to seeing you in the virtual audience. The post Update on Litmus Live 2021 appeared first on Litmus.

Website Design Trends for 2021


While 2020 was all about high-tech and bold, fantastical concepts, here’s a prediction that 2021 will be rooted in realism. Minimalism in web design has been quite prevalent in recent years, but in 2021 it will reach a new extreme. Guest post by Matthew Reeves.

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5 CX Speakers You Should Follow in 2021

Marketing Insider Group

He helps audiences understand how to identify and even create corporate and social trends. Most recently, he was a top virtual presenter at Conga Connect 2021. Case in point: One of Hunsaker’s tips for 2021 includes putting a premium on the value of employee teamwork.

Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. To get started, your brand voice should contain a few adjectives that capture the personality of your brand and the characteristics of your audience.

B2B Digital Marketing: What’s Working Now!

Speaker: Paul Slack - Vende Digital CEO

Discover 5 tips to get 2021 off to a great start. You’ll learn cost-effective digital tactics that are working right now to produce qualified leads. We’ll show you specific examples of how other B2B companies are crushing it with digital marketing. Generate leads more predictably at a lower cost. Create the perfect landing page that converts. Develop lead magnets that your audience will love

61% of Marketers to Increase Instagram Investment in 2021

KoMarketing Associates

As marketers leverage social media channels to resonate with their target audiences, new research indicates that Instagram, in particular, will continue to lead their efforts.

Powerful 10 Email Blast Marketing Tips in 2021 That Never Let You Down


If you also have a plan to blast emails in 2021 to boost your users' experience, content reach, and revenue, don't simply dive into the email marketing pool. Your email's tone totally depends upon your targeted audience. Email marketing is a deadbeat marketing method.

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Marketing Budgets Made Up Only 6.4% of Total Revenue in 2021

KoMarketing Associates

Gartner recently published “The State of Marketing Budgets 2021” report, and research shows that marketing budgets made up 6.4% of total revenue in 2021.

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ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising


And without accurate targeting, it can be wasted on an audience that isn’t interested. There’s one main reason for this — your current audience data isn’t good enough. Here’s why your audience data might be falling short: It’s inaccurate It’s outdated It’s too heavily modeled. “No

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns


Let’s take a look at essential features for sales intelligence and what our top 10 picks are for 2021. Leadfeeder is a visitor tracking platform that identifies audiences and what their behavior is. Find the Best Sales Intelligence Tools for Your 2021 Strategies.

4 Easy Ways to Improve Social Media Engagement with Your Audience

Go Beyond SEO

Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive. Know your audience, find out where they spend their time, and nurture that relationship.

How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro


If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. What is a Lookalike Audience?

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Five Top PR Trends to Watch in 2021


Here are five important PR trends to watch in 2021. In 2021, the PR world will become more active in spotting false information and making moves to correct and clarify it. In 2021, brands will be under increased pressure to improve their Corporate Social Responsibility strategies.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Use Localized English to Communicate in the Audience’s Voice. Social connections are important for all companies, but especially so for local audiences.

Healthcare Technology Trends 2021


In the first half of 2021 alone, venture capitalists (VC) invested $14.7 Let’s take a look at healthcare trends for technology searches in 2021: Overall Technology and Healthcare Industry Trends in 2021. Healthcare Technology Trends in Telehealth 2021.

B2B marketing trends for 2021: 5 important developments to get ahead of

Tomorrow People

As 2021 dawns, one thing is certain: the world looks very different to how it did one year ago. 2021 marketing trend 1: Virtual events go from temporary fix to serious strategy. In 2021, dedicated virtual events that were pioneered in 2020 will return, and new ones will be established.

Dreamforce 2021: Day 1 Recap


Much of it is the same, year after year, and Benioff suggested as much, stating the audience could probably present much of it from memory. . The post Dreamforce 2021: Day 1 Recap appeared first on LeanData. Uncategorized DF21 Dreamforce 2021 Salesforce SFDC

9 Tips To Get Seen By Your Email Target Audience


This makes it difficult to get seen by your target audience. Stick to one clear CTA Adding CTAs to each product listed in your email might sound good,but it can actually distract your audience from taking the action you want them to complete.

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How to Keep Your Webinar Audience Engrossed Till the End


But what are some techniques to keep your audience glued to their seats? If you’ve decided to introduce webinars into your content marketing mix, one of the keys to success is creating an engaging presentation. Let’s take a look.

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Seven Essential Digital Marketing Tips for Your Business in 2021. Here are the top seven digital marketing tips for business success in 2021 (and beyond).

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Prognostications, Predictions And Hot Topics For 2021


Welcome to 2021! Their expertise includes… Has experience with digital experience such as B2B marketers and how they will massively shift their 2021 budgets to digital from in-person events.

Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?


No need to crunch the numbers—we’ve got you covered with the automated Apple Audience Report in Litmus Email Analytics. Get a personalized breakdown of your Apple Mail audience. The Apple Audience Report in Litmus Email Analytics is available on Litmus Plus and Enterprise plans.

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Best Instagram Plugins for WordPress (2021 Comparison)


By connecting your website to Instagram, you can display a photo feed or slider, host Instagram contests, and even display buttons for your website audience to engage with your Instagram page. The post Best Instagram Plugins for WordPress (2021 Comparison) appeared first on OptinMonster.

Email Client Market Share in July 2021: A Peek at Dark Mode Usage and Android vs. iPhone Outside of the US


What does your Apple Mail audience look like? Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience. We’ve got your automated and personalized Apple Audience Report right here.

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How to Relate to Your Audience with Empathy in Content Marketing

Marketing Insider Group

Content is your big chance to connect with your audience by offering something useful, helpful, and valuable – all without pushing products on them. Quick Takeaways: Content marketing never produces the results you want unless it’s relevant to your audience.

ConvertKit’s July 2021 Deliverability Report


Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: April 2021. May 2021. June 2021. The post ConvertKit’s July 2021 Deliverability Report appeared first on ConvertKit.

12 Content Marketing Trends to Keep an Eye in 2021


With the Covid pandemic keeping people at home, the surge of new and competitive ways of connecting with the audience has brought the need for richer and more customized experiences. What Content Marketing trends in 2021 will follow the changes the previous year brought us?

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Understanding your audience: How to build a persona matrix

Tomorrow People

By documenting how success is measured you can ensure that you’re not talking up a vanity metric that is actually relatively inconsequential for your target audience. Get it right, and your audience is hooked.

LiveIntent’s Lookalike Audiences: The audience solution designed for customer acquisition


Lookalike Audiences represent everything we love about advertising technology. Think about it: the solution takes a seed audience and scores it against 100s of unique attributes to build a lookalike model of people who are similar to that seed.