SocialPilot
APRIL 15, 2024
If content is king, then conversion is queen -John Munsell Think about it. The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. But is that enough? Not quite. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.
BOP Design
APRIL 18, 2024
Content marketing should be an integral part of a comprehensive B2B marketing strategy. Unfortunately, we often see that B2B firms don’t understand the true value of content marketing or how it helps to achieve overall business goals. Those that don’t understand the value of content marketing think of it as “just blogging” or worse, a. The post How B2B Firms Use Content Marketing appeared first on Bop Design.
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B2BMarketing.net
APRIL 16, 2024
In this era of ubiquitous artificial intelligence, we find ourselves at a crossroads. Chatbots banter but rarely relate, and algorithms predict preferences without the emotional resonance behind them. The missing piece? Empathy—the core of human connection. Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever.
The Lead Agency
APRIL 14, 2024
Tired of trend lists that don’t apply to the unique challenges of B2B marketing? We’ve got something different. B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Finding the right information is tricky.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Marketing Insider Group
APRIL 15, 2024
The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths we choose in our careers. We’ve all seen the impact of YouTube stars and TikTok influencers. But now, there’s something new on the scene: B2B creators. We’re not just talking about any influencers. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Only B2B
APRIL 17, 2024
Imagine having dedicated support to handle meetings, reach potential clients, and manage your calendar seamlessly. Appointment setting services offer precisely this assistance. And thoughtful selection of these services not only boosts revenue but also makes you wonder how you ever managed without it. Let’s dive into the perks of teaming up with a top-notch appointment service provider.
PureB2B
APRIL 16, 2024
Content syndication helps extend your reach and drive more traffic. Let's debunk these content syndication myths for more informed decisions.
B2BMarketing.net
APRIL 16, 2024
In this era of ubiquitous artificial intelligence, we find ourselves at a crossroads. Chatbots banter but rarely relate, and algorithms predict preferences without the emotional resonance behind them. The missing piece? Empathy—the core of human connection. Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever.
Confessions of a B2B Marketer
APRIL 17, 2024
Tim Davidson on LinkedIn B2B Rizz's website B2B Growth Goals vs. Buyer Frustrations B2B, the excuses are getting old Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Tim
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
SendX
APRIL 16, 2024
If you’re on Shopify, odds are you’ve got making money on the brain. The question is are you using your email marketing platform to increase Shopify sales? If not, you’re leaving money on the table as the saying goes.
Vision Edge Marketing
APRIL 16, 2024
The digital transformation has reshaped the business landscape. When coupled with the principles of advantageous excellence (AdvEx), digital transformation becomes a catalyst for continuous improvement, agility, and long-term success. This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions.
Webbiquity
APRIL 18, 2024
Guest post by Eduard Klein. Business process automation is, hands down, one of the best technological innovations to come along in decades. Humans have spent way too much time doing repetitive tasks that do not require our expertise. These tasks take time away from the value we could potentially be adding in our business. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing.
The Forward Observer
APRIL 19, 2024
The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown About the Book This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called “a life-changing book as much about life as it is about selling.” What if the greatest salespeople on the planet are the opposite of who you think they are?
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
SendX
APRIL 19, 2024
It's no secret that physical stores today are up against significant challenges. With the rise of online shopping, attracting customers to your store and offering them a compelling reason to choose in-person shopping over clicking a button at home requires creativity and strategy. One often overlooked tool that can provide a significant boost to brick-and-mortar businesses is email marketing.
Ahrefs
APRIL 17, 2024
I know nothing about the new tool. I haven’t tried it. But after trying to use HARO recently, I can’t say I’m surprised or saddened by its death. It’s been a walking corpse for a while.
Martech
APRIL 18, 2024
I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Everything else has changed dramatically (the not-so-good news).
Customer Experience Matrix
APRIL 15, 2024
Normal 0 false false false EN-US X-NONE X-NONE Last weekend brought the intriguing rumor that Salesforce is in late stage talks to acquire data integration vendor Informatica. This followed the previous week’s rumor that Google-parent Alphabet is consideringan offer for Salesforce-competitor HubSpot , and came the same week as a slew of partnership announcements tied to Snowflake’s Marketing Data Cloud Forum.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
CMSWire
APRIL 13, 2024
Salesforce eyes Informatica for data domination. Continue reading.
Sprout Social
APRIL 17, 2024
Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues.
Martech
APRIL 17, 2024
Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. The answer is, sadly, not much. Here’s what I was looking for: Stop depending on batch-and-blast.
Content Standard
APRIL 16, 2024
With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy. What’s driving the renewed focus on organic search?
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
CMSWire
APRIL 19, 2024
Gartner’s report spells doom and gloom, but only if marketers let it. Continue reading.
Sprout Social
APRIL 16, 2024
Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.
Martech
APRIL 15, 2024
What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience.
Content Marketing Institute
APRIL 19, 2024
To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
CMSWire
APRIL 19, 2024
Meta's taking on the giants of AI development with its latest large language model. Continue reading.
Salesforce Marketing Cloud
APRIL 15, 2024
Hear from the experts How should you consider email open metrics? How can you make the most of your click data? Why is personalized content important? What are the next steps for email engagement? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement.
Martech
APRIL 16, 2024
With the right content marketing strategy, you can engage your audience at every stage of their journey. From sparking initial awareness to nurturing their consideration and guiding them toward a decisive action, crafting your content with precision is crucial. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience.
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