CPM cheat sheet: Guidelines to programmatic bidding
FEBRUARY 8, 2019
We want to make it a cinch for you and your team to get up to speed on all things CPM. Marketing cheat sheet: What is CPM? CPM, or cost per mille, is the price you pay for every 1,000 impressions. The M in CPM stands for “Mille,” derived from the Latin word for 1,000.