Marketing Insider Group

SEPTEMBER 2, 2024

For instance, you might post a blog article on your website, a video on YouTube, an infographic on Pinterest, and a podcast episode on Spotify. Performing a content marketing test on various formats allows you to identify what resonates most with your target demographic and refine your strategy accordingly.

Content Marketing 314

Content Marketing Marketing Analytics Tools Click Rate Content 314

Sprout Social

SEPTEMBER 12, 2024

Some content types include: Instagram Reels and carousels YouTube Shorts X (formerly known as Twitter) posts LinkedIn posts TikTok video and slideshows Top trends in social media content As new social networks and technologies emerge, the content creation industry evolves—and consumer preferences are changing in lockstep.

Social Media 134

Social Media Work Management Marketing Management Marketing AI 134

Marketing Insider Group

MAY 12, 2025

Video ads offer high engagement and strong click-through rates especially on YouTube and social platforms. Make Video a Key Part of Your Strategy Short-form video ads on YouTube and social platforms drive engagement and conversions especially for product-focused or demo-based offers. Image source 6.

PPC 260

PPC Advertising Agencies ROI Advertisements 260

Marketing Insider Group

NOVEMBER 6, 2024

Video and interactive ads will dominate, engaging users through platforms like YouTube and TikTok with dynamic, immersive content. Platforms like YouTube, TikTok, and Instagram are at the forefront of this trend, allowing advertisers to connect with users through dynamic, visually appealing content.

Paid Content 170

Paid Content Advertising Agencies Advertisements Advertising 170

Marketing Insider Group

AUGUST 13, 2024

About 83% of Americans use YouTube , according to a survey by Pew Research, so it’s a good place to start. Short clips or longer features can transport viewers to exotic locations, highlight unique experiences, and inspire wanderlust. For instance, a video tour of a scenic beach resort can entice viewers to book their next vacation there.

Paid Search Agency 313

Paid Search Agency Content Marketing Companies Planning 313

Marketing Insider Group

MAY 13, 2025

Embedding videos in your blog posts, sharing clips on social media, and optimizing your YouTube channel are all smart ways to boost your visibility and reach. To stand out and keep people engaged, you need to incorporate different formats , including videos, infographics, short-form clips, interactive tools, etc. Video is especially powerful.

Organization 250

Organization Lead Ranking Lead Scoring Link Building 250

Marketing Insider Group

MARCH 18, 2025

YouTube Ads Perfect for video storytelling. billion users, YouTube ads reach a massive audience. LinkedIn Ads Best for B2B marketing. If your audience is professionals or decision-makers, LinkedIns targeting options (job titles, industries, company size) are gold. With over 2.5 TikTok Ads Ideal for younger audiences.

Cost per Acquisition 267

Cost per Acquisition Marketing & Strategy Marketing Strategy Media 267

Single Grain

FEBRUARY 25, 2025

Most businesses find YouTube lead generation challenging. They must invest in video production and YouTube SEO, which are more expensive and time-consuming than other lead generation strategies. Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Youtube Lead Generation 52

Brightedge

FEBRUARY 25, 2025

One particularly interesting trend we've identified is the growing importance of YouTube content in AI Overview citations. The Rise of YouTube Citations in AI Overviews Percentage of Citations from YouTube since the beginning of the year Since January 2024, we've observed a 25% increase in YouTube citations within AI Overviews.

Youtube 52

Youtube Google Planning Comparison 52

Sprout Social

NOVEMBER 20, 2024

YouTube Over three-quarters (78%) of all social users have a YouTube profile. We found that entertainment content is the #1 thing social media users want brands to prioritize on YouTube, followed by educational product information. In the YouTube video below, they anthropomorphize their new Mac mini.

Social Media 109

Social Media Webinar Metrics Media Content 109

ClearVoice

NOVEMBER 25, 2024

Many brands collaborate with them to leverage their established credibility and reach within their community, often through platforms like Instagram, TikTok, and YouTube. Influencers effectively bridge the gap between companies and their target audience. This includes a notable 29% jump from $16.4 billion in 2022 to $21.1

Statistics 87

Statistics Advertising Agencies Paid Search Agency Planning 87

SocialPilot

SEPTEMBER 5, 2024

YouTube Evolving beyond its origins as a video-only search engine, YouTube now also supports images. YouTube is an excellent channel for sharing diverse travel content and leveraging SEO and hashtag strategies to maximize visibility.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Marketing Insider Group

JUNE 10, 2025

YouTube Ads – Best for Product Demos and Storytelling YouTube can get expensive fast, but it’s hard to beat for showing how a product works. People on YouTube are used to longer content, so you’ve got a few more seconds to explain what you’re selling—use them wisely. That kind of longevity is rare in paid media.

Paid Content 177

Paid Content Advertising Agencies Cost Per Click ROAS 177

Martech

AUGUST 7, 2024

Key features of Performance Max: Broader reach across Google’s ecosystem (Search, YouTube, Display, etc.) Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms.

Google 127

Google Campaigns Advertisements Advertising 127

Sprout Social

JANUARY 15, 2025

Instagram Reels, Facebook Reels, YouTube Shorts, Snapchat and LinkedIn will be especially key for filling the short-form video appetite left behind by TikTok. Instagram and YouTube are two other top contenders. Repurpose their content to help your brand reach new audiences and foster positive long-term influencer relationships.

Brand Identity 124

Brand Identity Branding Allocation Work Management 124

Martech

NOVEMBER 8, 2024

Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces.

Paid Content 126

Paid Content ROI Allocation Media 126

Oktopost

DECEMBER 4, 2024

Listen to the podcast: Or catch us on Spotify , Apple Podcasts, YouTube and LinkedIn Live Watch the recording: Episode Summary What if the secret to standing out in B2B marketing wasn’t more data, bigger budgets, or complex strategies—but simply embracing creativity?

Creativity 87

Creativity B2B Marketing B2B Storytelling 87

Convince & Convert

NOVEMBER 12, 2024

Short-form video works well for: Highlighting quick tips and insights Sharing company culture glimpses Showcasing customer testimonials For more in-depth engagement, long-form content such as webinars or YouTube videos helps build authority and educate potential clients.

Social Media 166

Social Media B2B Thought Leadership Trends Social Marketing 166

Martech

JULY 31, 2024

YouTube was the only major platform that saw an increase. Dig deeper: How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement In the second quarter, Instagram’s advertising spend growth rate cooled to 24% year-over-year, placing it second behind YouTube.

Paid Search Agency 120

Paid Search Agency Cost Per Click Spending Cost Per Thousand 120

SocialPilot

JANUARY 16, 2025

Thats nearly one in four people choosing Instagram, YouTube, TikTok, Quora, Reddit, or Pinterest over a traditional search engine. Social media SEO is optimizing your content for platforms like Instagram, TikTok, Pinterest, YouTube, etc, to ensure it shows up when people search within those platforms. Because its seamless.

Social Media 116

Social Media SEO Media Lead Ranking 116

SocialPilot

JANUARY 21, 2025

Supported social media platforms: Facebook, Instagram, X/Twitter, YouTube, LinkedIn, and Google Business Profile For instance, we have showcased SocialPilots engagement dashboard. Let’s say your business recently started creating Instagram Reels or YouTube content. Key Metrics: Campaign performance summaries ROI tracking (e.g.,

Social Media 110

Social Media Analytics Media Examples 110

Animalz blog

AUGUST 12, 2024

Watch the interview with Henry on YouTube. Mostly LinkedIn and YouTube are the two channels I’ve spent the most time being active in. We’ve done a little experimentation on TikTok and Instagram and could probably do more, but mostly LinkedIn and YouTube have been our main focus. How do you view that?

Startups 117

Startups Content Paid Search Agency Youtube 117

Martech

DECEMBER 9, 2024

shorter videos for social media, longer for YouTube). YouTube channels: Channels like Peter McKinnon, Film Riot, and DSLR Video Shooter offer tutorials, tips, and inspiration for video creation. YouTube: Create a dedicated channel for product showcases. This can enhance the overall flow and professionalism of your video.

Video Marketing 111

Video Marketing Best Practices Marketing AI Marketing Management 111

Sprout Social

JULY 3, 2025

YouTube: 5K Nicole is one of Australia’s original fashion bloggers. TikTok: 216K YouTube: 98.5K TikTok: 216K YouTube: 98.5K YouTube: 5.8K YouTube: 8K Emily’s laid-back aesthetic and short-form fashion content resonate with both Gen Z and millennial audiences. YouTube: 7.4K YouTube: 3.6K YouTube: 3.6K

Brand Identity 93

Brand Identity Branding Youtube Social Media 93

Sprout Social

JUNE 18, 2025

According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube. YouTube YouTube is Gen X’s second-most-used network based on the Q2 2025 Pulse Survey.

Social Media 130

Social Media Social Marketing Media Thought Leadership 130

Oktopost

AUGUST 6, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “People don’t post enough on LinkedIn, we post 3-5 times a day.

Tips 147

Tips Content Social Media Work Management 147

Marketing Insider Group

SEPTEMBER 24, 2024

Marketers Are Publishers The best social media marketers know that instead of creating 20-page whitepapers and 50-minute webinars, they can look at a content strategy where 140-character tweets, 2-minute YouTube videos , and photos on Facebook will help them achieve their business objectives.

Social Marketing 193

Social Marketing Planning Work Management Marketing Analytics Tools 193

Webbiquity

NOVEMBER 25, 2024

Easily convert YouTube or Vimeo videos, podcasts, or files into blog posts and boost productivity using this efficient AI tool for content development. Here are some of the best Cyber Week deals, across SEO, social media, email marketing, and other task areas. The Deal: Get 25% off all plans using couple code BF_SUMMER_25.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Budget Programs 195

Marketing Insider Group

OCTOBER 15, 2024

YouTube Ads: As the second-largest search engine, YouTube offers massive potential for video advertising. LinkedIn Ads: For B2B marketers, LinkedIn provides a professional audience, making it an excellent channel for promoting services, white papers, or events.

Paid Content 159

Paid Content Advertisements Advertising Paid Search Agency 159

Martech

OCTOBER 18, 2024

Paste this link into the podcast app of your choice, follow MarTech.org on YouTube or visit the podcast page of the MarTech website. DIg deeper: 8 tips on how to handle negative Facebook comments Don’t miss an episode of the MarTech.org podcast. Email: Business email address Sign me up! Processing. appeared first on MarTech.

Paid Search Agency 125

Paid Search Agency Advertising Agencies PR CMO 125

SEMrush

JULY 9, 2025

The Most Googled Terms in 2025 Are ‘YouTube,’ ‘ChatGPT,’ & ‘Facebook’ The term “youtube” receives almost 1.4 The next most popular destinations for beginning product searches are Walmart, YouTube, and Facebook. India is in second place, accounting for 4.51% of visits. And Brazil comes in third, at 4.37%. Statista, 2024 ) 6.

Statistics 136

Statistics Google AIO Paid Search Agency 136

Oktopost

SEPTEMBER 12, 2024

Listen to the podcast Watch the live recording Or subscribe to Spotify , Apple Podcast , or YouTube. He uncovers how to transform your brand’s presence and the transformation to becoming your audience’s favorite follow using the “Inside Out” approach as the foundation.

CMO 152

CMO Transparency Marketo Trust Marketing 152

Stevens & Tate

NOVEMBER 21, 2024

Here’s a bonus tip: repurposing successful TikTok content on Instagram Reels or YouTube Shorts can extend your reach without the need for additional production time, letting you engage multiple audiences efficiently.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Generation Peer-to-peer 98

Martech

JULY 18, 2024

With platforms like YouTube and LinkedIn, countless voices offer advice, leading to conflicting information and decision paralysis. This abundance of data makes it hard to discern what’s essential.

Work Management 117

Work Management Marketing Management Marketing Automation Services CMS Development 117

Optinmonster

JULY 18, 2024

For instance, our YouTube channel , which has a very niche focus, has over 9,000 subscribers, and we’ve created over 600 videos. Our subscriber count is exponentially higher than the YouTube channels of our competitor software brands. Of course, growing a YouTube channel is just 1 aspect of video marketing.

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

ClearVoice

JULY 24, 2024

Lacking High-Quality Social Media Presence As if you didn’t need the reminder, but Gen Zers spend most of their time on YouTube and TikTok. You’ll generally find Zoomers on photo- and video-heavy like YouTube, TikTok, and Instagram, so it’s wise to focus on these specific channels when it makes sense.

Marketing AI 116

Marketing AI Content Marketing Paid Search Agency Enterprise Management 116

Sprout Social

JANUARY 15, 2025

Short-form videos, in particular, can be reposted to multiple platforms like TikTok, Instagram Reels and YouTube Shorts. YouTube: Affiliate links can be included in video descriptions and shared as product placements. For detailed product reviews or how-tos, YouTube is a better fit. Trying to reach Gen Z?

Paid Content 98

Paid Content Brand Identity Branding Advertising Agencies 98