Why and How to Use YouTube to Promote Your Business

Marketing Insider Group

However, YouTube is one of the biggest and most popular social networks in the world – in fact, it’s the second biggest website in the world. The post Why and How to Use YouTube to Promote Your Business appeared first on Marketing Insider Group.

2019 YouTube Demographics [New Data]

Hubspot

Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. To truly build a presence on YouTube, you need to know if your target audience actually watches content on the video platform. 2019 YouTube Demographics.

What Popular YouTubers Can Teach Us About Video Marketing

Contently

Posting a video on YouTube is one thing. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. Storytelling Strategy multimedia video YouTube

4 tips to improve your YouTube channel

Biznology

If you’ve turned to YouTube like many other businesses, you need to know one rule, and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching.

4 tips to improve your YouTube channel

Biznology

If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching.

5 Strategies for Growing Your YouTube Subscribers

Hubspot

On YouTube, you retain attention by attracting subscribers to your channel. In regard to benefiting your YouTube channel, subscribers are crucial because YouTube will send them notifications about your new videos and feature your videos on their homepage. Youtube Marketing

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). The post Google integrating G+ Pages and YouTube Channels appeared first on Biznology.

YouTube SEO: How to Optimize Videos for YouTube Search in 2019

Hubspot

According to the 2018 State of Inbound report, 45% of marketers are investing more in YouTube over the course of this year -- more than any other marketing channel available to them. But how does YouTube SEO work? YouTube SEO Tips. YouTube SEO Tools. Youtube Marketing

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube. billion active monthly users logging into YouTube. YouTube

51 YouTube Stats Every Video Marketer Should Know in 2019

Hubspot

In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”. That was the first time I’d ever heard of YouTube. 51 YouTube Stats Every Video Marketer Should Know in 2019.

How Your Business Can Survive The Ad Blocking Wars On YouTube

Act-On

If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. In addition to squelching banners and other types of image and tech ads, ad blocking software can also block YouTube pre-roll ads.

YouTube Algorithm: The Constantly Updated Guide to YouTube’s Updates & Changes

Hubspot

Luckily, while some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent. Naturally, we wanted to read the paper and take the course to help you understand exactly how to boost your rankings on YouTube.

Why Can’t YouTube Do Drama?

Contently

There have been countless viral hits, memes, and even YouTube celebrities, but no single work that has changed how people tell stories online. Can you name a YouTube Red original?) The absence of those stories doesn’t mean YouTube is any less valuable than film or television.

How To Download and Save YouTube Videos

Hubspot

Whether you’re outside on a run, traveling somewhere by train, or in a cafe with limited wi-fi service, you don’t want to stop what you’re doing if you run into connection problems, especially if you’re in the middle of watching YouTube videos. How to Download and Save YouTube videos.

How to Edit Your Video Without YouTube's Retired Video Editor

Hubspot

Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube's Video Editor tool is no longer an option. The Best Editing Tools For YouTube Videos.

How to create a YouTube Business account: a step-by-step guide

Sprout Social

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content.

Content Marketing Showcase Series # 10 French Connection YouTube Channel

Ambal's Amusings

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique.

How to Change Your YouTube Name

Hubspot

Perhaps the personal YouTube name you made when you were 14 isn’t cutting it anymore (I’m looking at you, SoccerLuvr4444). Or maybe you’re striving to create a new brand identity, and you’d like a new YouTube name to reflect that. How to Change Your YouTube Name.

How to Make Money on YouTube

Hubspot

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Are you looking to use YouTube as a promotional outlet for your own products and services?

How to Create a YouTube Channel

Hubspot

If you're reading this article, then I probably don't need to tell you that video content accounts for over 74% of all online traffic , or that over five billion YouTube videos are watched every single day. How to Create a YouTube Channel. Daily Youtube Marketing

Vimeo vs. YouTube for business—and what you should consider instead

Vidyard

Vimeo vs. YouTube for business: which video platform is which and which is best for you? Vimeo vs. YouTube for business: What are the differences? YouTube is a social media site that helps viewers discover videos. Only YouTube can: Recommend your video to 1.8

45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format.

9 YouTube Channel Ideas to Help You Choose Your Own

Hubspot

Starting a YouTube channel is a lot of work. To help inspire you, we found nine popular YouTube categories that you can start a channel about. Read on to learn why viewers love to engage with these types of YouTube videos, and start ideating your YouTube channel today.

How to Create a YouTube Channel for Video Marketing

Unbound B2B

As far as video marketing platforms go, YouTube video marketing is the most popular. YouTube presents a huge opportunity for you to market your brand by: Showcasing your products through Product videos, interviews, how-to videos, etcetera.

The 100 Best YouTube Channels in Every Category

Hubspot

Sometimes, taking a quick break from work to watch YouTube videos is the only way to stay sane during a stressful day. Top Educational YouTube Channels. Best YouTube Cooking Channels. Best Fitness and Workout YouTube Channels. Best Yoga YouTube Channels.

Is YouTube Replacing the Printed Manual? [CHART]

Modern Marketing

The number is a staggering 110 billion minutes per month, with the top four sites being Google, MSN (Windows Live/Bing), Facebook and YouTube. In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month.

How To Reach Millennials + Moms – The YouTube Formula

Marketing Insider Group

While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. This was one of the top 10 ads on YouTube,” he said.

YouTube Analytics Decoded

EMagine B2B Blog

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. ROI from YouTube is most often indirect. YouTube

Report: Baby Boomers Seek Out Marketing Videos on YouTube

KoMarketing Associates

New research suggests that video marketers may see more ROI on YouTube by targeting Baby Boomers, rather than Generation Xers and Millennials. Strike Social recently conducted the “YouTube’s Generational Divide” report in the third quarter of 2017. The data showed that Baby Boomers had a 10 percent higher view rate of marketing videos on YouTube, compared to Generation Xers and Millennials.

Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial Marketing Today

Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube. I’m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago. B2B Marketing Videos Social Media Marketing Corning Industrial Marketing Social media Video marketing videos YouTube

Infographic: How to Build the Perfect YouTube Channel

Contently

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. Then get ready to build the perfect YouTube channel.

Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]

Modern Marketing

In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. Don’t forget: people subscribe to your YouTube channel because they want to hear from you and learn about your company.

5 YouTube Description Templates That Have Helped Our Videos Go Viral

Hubspot

YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either.

Is There Video Beyond YouTube?

Navigate the Channel

When you’re hosting video, especially with monetization as your goal, Youtube is probably the first place that crosses your mind. If you’re looking at video hosting platforms, you’ll want to check out these Youtube alternatives.

What Are YouTube Tags & Why Are They Important?

Hubspot

YouTube is the second largest search engine in the world , so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. Even if you’ve just created the next “ Charlie bit my finger ” video, you must remember that an algorithm dictates which videos YouTube will serve to its audience -- and which ones it won’t. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags. Youtube Marketing

How to spring clean (or set up) your branded YouTube channel

Vidyard

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” Is your YouTube channel going to build awareness or accelerate leads? Blog Marketing Sales Youtube

Leveraging YouTube as a Manufacturer

Fathom

So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Unlike TV, YouTube has a highly-engaged audience who is actively using the internet to do research. Next, think about how you are going to present your brand on YouTube.

YouTube Insights: Easter on YouTube (powered by VeeScore)

Brandnew

We have analyzed the German term for Easter (Ostern) on YouTube. What is happening on YouTube around Easter? YouTube is about longterm traffic. Influencer Marketing YouTube analytics Videos youtubeThese insights are powered by VeeScore.

YouTube SEO: How to Optimize Videos for YouTube Search

Hubspot

One increasingly important place to do that is on YouTube, which is a video distribution website used by the masses (HubSpot included). What are the steps you need to take to optimize your YouTube channel for search? 7 YouTube Search Optimization Tips.

9 YouTube Video Ideas to Inspire Your Brand’s YouTube Channel [+ Examples]

Hubspot

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel.