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Yet, amidst this competitive landscape, there exists an underrated platform where over two billion people actively spend their time each month: YouTube. While many businesses have a presence on YouTube, few are truly maximizing its potential. All of this suggests there’s more to YouTube than meets the eye.
If you’re anything like most content creators, you want to know how to increase YouTube views. It’s understandable when you consider how much work goes into the creation of a video.
If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. Regularly uploading videos builds a routine for your audience, increasing YouTube engagement and getting them excited for more.
So, while remaining sympathetic to the frustrations that come bundled with modifying an approved marketing campaign to meet the specific demands of a new platform, I’m going to strongly suggest that companies dive headlong into YouTube Shorts. Why YouTube Shorts Need to be in Your Marketing Plan. However, for now, everyone is welcome.
Used correctly, YouTube is an outstanding platform for marketers. As the second-largest search engine globally, YouTube is a go-to site for answering questions and learning new things. The best way to identify your brands best times to post on YouTube is to start a free trial of Sprout Social and test our ViralPost technology yourself.
Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. The post Google Ads unveils advanced performance planner for YouTube campaigns appeared first on MarTech. Why we care. Processing.
In the last year and a half, Crayola has grown their YouTube subscriber base by 400,000, and recently surpassed the one million subscriber milestone. Crayolas legacy of colorful self-expression seeded itself 120 years before the first YouTube video was posted. YouTube is the definitive home of video.
YouTube Premium enhances the viewing experience with ad-free videos, offline playback, and access to YouTube Music. Image Source Additionally, features such as ad-free environments on YouTube Premium can make marketing efforts less intrusive and more engaging. You’ll also get a blue checkmark, adding credibility to your account.
With over 122 million users per day, YouTube marketing offers a number of different ways to get in front of your target audience. Over the years, YouTube has grown from a simple video-sharing platform to an essential place that marketers need to consider if they want to stand out from their competition.
YouTube is the king of long-form video content, but YouTube Shorts is quickly entering the spotlight. Interested in creating more YouTube Shorts but not sure where to start? Youll also get a ton of YouTube Shorts ideas with real-life brand examples to inspire you. Understanding YouTube Shorts YouTube Shorts.
YouTube Ads Perfect for video storytelling. billion users, YouTube ads reach a massive audience. LinkedIn Ads Best for B2B marketing. If your audience is professionals or decision-makers, LinkedIns targeting options (job titles, industries, company size) are gold. With over 2.5 TikTok Ads Ideal for younger audiences.
But, fortunately thanks to marketing YouTube channels, you can keep up to date with these best practices in an easy to consume format. As a marketer, it can be difficult to keep up with industry best practices, trends, and tools.
Some examples of organic media include: SEO-focused blog posts Social media updates (not paid) Video content on platforms like YouTube Email newsletters and direct outreach Paid Media vs. Organic Media: Breaking Down the Benefits Both paid and organic media have advantages, but they serve different purposes.
For instance, you might post a blog article on your website, a video on YouTube, an infographic on Pinterest, and a podcast episode on Spotify. Performing a content marketing test on various formats allows you to identify what resonates most with your target demographic and refine your strategy accordingly.
About 83% of Americans use YouTube , according to a survey by Pew Research, so it’s a good place to start. Short clips or longer features can transport viewers to exotic locations, highlight unique experiences, and inspire wanderlust. For instance, a video tour of a scenic beach resort can entice viewers to book their next vacation there.
” In this episode of The Animalz Podcast, Ines shares how she went from teaching economics at Oxford to running the content machine behind one of YouTube’s biggest educational creators. About Our Guest: Ines Lee Ines Lee is the Head of Content for Ali Abdaal, a top YouTuber with over 6 million subscribers.
Video and interactive ads will dominate, engaging users through platforms like YouTube and TikTok with dynamic, immersive content. Platforms like YouTube, TikTok, and Instagram are at the forefront of this trend, allowing advertisers to connect with users through dynamic, visually appealing content.
Most businesses find YouTube lead generation challenging. They must invest in video production and YouTube SEO, which are more expensive and time-consuming than other lead generation strategies. Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads.
One particularly interesting trend we've identified is the growing importance of YouTube content in AI Overview citations. The Rise of YouTube Citations in AI Overviews Percentage of Citations from YouTube since the beginning of the year Since January 2024, we've observed a 25% increase in YouTube citations within AI Overviews.
Short-form video works well for: Highlighting quick tips and insights Sharing company culture glimpses Showcasing customer testimonials For more in-depth engagement, long-form content such as webinars or YouTube videos helps build authority and educate potential clients.
Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces.
YouTube Ads: As the second-largest search engine, YouTube offers massive potential for video advertising. LinkedIn Ads: For B2B marketers, LinkedIn provides a professional audience, making it an excellent channel for promoting services, white papers, or events.
They create annual trend predictions, educational videos, and podcasts on channels like LinkedIn, YouTube, and TikTok. Sprout Social, for example, educates their audience with YouTube videos, podcasts like Social Creatures, and robust social media usage to tackle common pain points.
Easily convert YouTube or Vimeo videos, podcasts, or files into blog posts and boost productivity using this efficient AI tool for content development. Here are some of the best Cyber Week deals, across SEO, social media, email marketing, and other task areas. The Deal: Get 25% off all plans using couple code BF_SUMMER_25.
Supported social media platforms: Facebook, Instagram, X/Twitter, YouTube, LinkedIn, and Google Business Profile For instance, we have showcased SocialPilots engagement dashboard. Let’s say your business recently started creating Instagram Reels or YouTube content. Key Metrics: Campaign performance summaries ROI tracking (e.g.,
Instagram Reels, Facebook Reels, YouTube Shorts, Snapchat and LinkedIn will be especially key for filling the short-form video appetite left behind by TikTok. Instagram and YouTube are two other top contenders. Repurpose their content to help your brand reach new audiences and foster positive long-term influencer relationships.
And YouTube videos can only take you so far. I’m oversimplifying it, but this type of data can help inform the keywords you are bidding on in paid search, and serve as your editorial calendar for any long-form content and YouTube videos you plan on posting. I do understand though. This type of content analysis isn’t easy.
Previously known primarily as a programmatic DOOH platform, Adomni is now seeking to integrate the complex consumer journey across in-home video streaming on CTV, Netflix, Amazon Prime Video and YouTube as well contextually relevant video across DOOH and online video environments. Why we care. Premium inventory. AI-powered capabilities.
YouTube is a great tool and platform for businesses to reach personas who love video content such as vlogs, reviews, how-tos, and product overviews. It’s relatively easy to figure out which personas use YouTube since the answer is just about everyone! It’s also perfect for housing long-form content like past webinars and podcasts.
Video Advertising: YouTube Ads Image Source: YouTubeYouTube Ads provide a powerful platform for video advertising, leveraging the second largest search engine’s massive audience. Why YouTube Ads? Why Outbrain?
Thats nearly one in four people choosing Instagram, YouTube, TikTok, Quora, Reddit, or Pinterest over a traditional search engine. Social media SEO is optimizing your content for platforms like Instagram, TikTok, Pinterest, YouTube, etc, to ensure it shows up when people search within those platforms. Because its seamless.
Key features of Performance Max: Broader reach across Google’s ecosystem (Search, YouTube, Display, etc.) Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms.
For instance, our YouTube channel , which has a very niche focus, has over 9,000 subscribers, and we’ve created over 600 videos. Our subscriber count is exponentially higher than the YouTube channels of our competitor software brands. Of course, growing a YouTube channel is just 1 aspect of video marketing.
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “People don’t post enough on LinkedIn, we post 3-5 times a day.
What about YouTube? One Alphabet unit not mentioned in the report was YouTube. is also considering some “less severe options”: Prohibiting Google from forging default search agreements, like the $19 billion it paid Apple. Forcing Google to share more data with competitors. billion in advertising in 2023.
Listen to the podcast Watch the live recording Or subscribe to Spotify , Apple Podcast , or YouTube. He uncovers how to transform your brand’s presence and the transformation to becoming your audience’s favorite follow using the “Inside Out” approach as the foundation.
Paste this link into the podcast app of your choice, follow MarTech.org on YouTube or visit the podcast page of the MarTech website. DIg deeper: 8 tips on how to handle negative Facebook comments Don’t miss an episode of the MarTech.org podcast. Email: Business email address Sign me up! Processing. appeared first on MarTech.
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary When executives are active on social media, it can work wonders for your brand’s credibility and visibility.
Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Ahrefs creates punchy videos that cover tons of relevant topics for SEO professionals and get straight to the point with actionable insights.
That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”.
Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. Create a successful YouTube marketing campaign for [company name].
Zefr expanded its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include YouTube Shorts inventory, Demand Gen, and Performance Max campaigns. This feature turns e-catalogs into shoppable PDFs, eliminating the need for redirects to the company’s website for purchases.
Marketers Are Publishers The best social media marketers know that instead of creating 20-page whitepapers and 50-minute webinars, they can look at a content strategy where 140-character tweets, 2-minute YouTube videos , and photos on Facebook will help them achieve their business objectives.
You can adjust your settings for Twitter and YouTube to see what interests people in other locations. YouTube Did you know that YouTube has a Trending button? This option is helpful for finding current trending topics because the homepage of your YouTube mostly sends you suggestions according to your interests.
We organize all of the trending information in your field so you don't have to. Join 46,000+ users and stay up to date on the latest articles your peers are reading.
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