Sprout Social

MARCH 15, 2024

YouTube influencers are on a different level when it comes to business impact. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. Table of contents: Who are YouTube influencers?

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Youtube Viral Marketing Peer-to-peer Impressions 115

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. Especially when performance is tied to the ever-changing YouTube algorithm.

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Youtube Work Management Social Networks Eye-Tracking 109

Convince & Convert

MAY 21, 2021

YouTube is the cornerstone of online video; it has become a definite source of entertainment and information viewing for over 15 years. YouTube is the second-most used search engine in the world, behind Google. YouTube Originated the Role of Video in Social Media Marketing. YouTube’s recap of 2020 trends is worth a look.

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Youtube Advertising Channels Peer-to-peer Social Media 191

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. The post Google Ads unveils advanced performance planner for YouTube campaigns appeared first on MarTech. Why we care. Processing.

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Youtube Ads Campaigns Google 119

SocialPilot

APRIL 25, 2024

Have you ever dreamt of starting a YouTube channel but felt overwhelmed by the behind-the-scenes work? To truly master YouTube, you need a central platform to manage your channel, understand your audience, and keep your viewers coming for more. What is YouTube Studio? Where To Find the YouTube Studio?

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Youtube Copyright Ideal Customer Profiles Advertising Agencies 103

Sprout Social

AUGUST 3, 2022

Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. But if you’re new to the process, this guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible. Types of YouTube ads. Types of YouTube ads. Masthead ads.

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Youtube Advertising Agencies Advertisements Advertising 120

CMSWire

FEBRUARY 23, 2024

Unlock new possibilities for your YouTube strategy with Gemini's video analysis and summaries. Streamline your content planning today. Continue reading.

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Youtube Marketing & Strategy Content Analysis 127

Contently

JANUARY 16, 2020

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube is the second-largest search engine in the world, one spot behind its parent company, Google.

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Youtube SEO Keywords Tagging 213

Sprout Social

JULY 15, 2022

YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start. Unboxing videos.

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Youtube Brand Identity Branding Planning 139

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. This list will help.

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Youtube Trends Marketing & Strategy Content 143

Search Engine Journal

MARCH 10, 2023

Glean insights into how your YouTube video performed directly using YouTube Analytics using this detailed step-by-step guide. The post YouTube Analytics: How To Find & Analyze Data appeared first on Search Engine Journal.

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Youtube Analytics Video Marketing SEO 134

SocialPilot

DECEMBER 7, 2023

This is where YouTube comes into play. Not only can the platform boost brand visibility, but Google takes YouTube-based searches into account when determining a site’s ranking position. The question is, just how vital could your YouTube SEO be on your journey to inbound success? Why Should You Prioritize Your YouTube SEO?

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Youtube Optimization SEO Video Marketing 103

CMSWire

APRIL 8, 2024

YouTube's new labeling tool ensures content integrity and viewer trust in the deepfake era. Continue reading.

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Youtube Marketing Tools Content 116

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 Global ad revenue is 19.77

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Youtube Lead Ranking Lead Scoring Ad Frequency 132

Sprout Social

JULY 5, 2022

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Behind the scenes” of YouTube’s influence. Shorts quickly gained over 1.5

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Youtube Advertising Channels Video Marketing Paid Search Agency 138

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way.

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Youtube Advertisements Advertising Brand Identity 105

Search Engine Journal

JANUARY 2, 2023

As of December 2022, MrBeast is the most-subscribed YouTuber with 116 million subscribers. The post The 30 Most-Subscribed YouTube Individuals appeared first on Search Engine Journal. PewDiePie is the second most popular with 111 million subscribers.

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Youtube Social Media Media 128

Sprout Social

FEBRUARY 22, 2022

One of the latest features by YouTube is YouTube Shorts. What are YouTube Shorts? YouTube is filling the gap of vertical short-form videos on its platform as well. YouTube Shorts can be a great way for brands to further engage and increase brand awareness with their customers. How to make YouTube Shorts.

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Youtube Verticals Mobile Marketing Video Marketing 141

Search Engine Journal

APRIL 3, 2023

Harness the massive traffic potential of YouTube to your advantage with this guide to creating (and optimizing!) your own YouTube channel. The post How To Create And SEO Optimize Your YouTube Channel appeared first on Search Engine Journal.

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Youtube Advertising Channels Optimization SEO 135

Sprout Social

SEPTEMBER 1, 2022

YouTube is the second most popular website in the world. Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. While 51% of consumers are turning their attention to YouTube in 2022, only 35% of marketers are investing in the platform. Why YouTube channel management matters.

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Youtube Advertising Channels Work Management Marketing Management 126

Search Engine Journal

MAY 11, 2023

YouTube experiments with blocking ad blockers amid declining ad revenue, pushing for more Premium subscriptions. The post YouTube Blocks Ad Blockers Amid Declining Ad Revenue appeared first on Search Engine Journal.

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Youtube Ads 129

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live? What is YouTube Live?

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Youtube Privacy Video Marketing Click Rate 138

Search Engine Journal

MAY 1, 2023

Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. The post Google Bolsters Advertising On YouTube Shorts appeared first on Search Engine Journal.

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Youtube Advertisements Advertising Google 132

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. The post Google launches AI tool for YouTube ad optimization appeared first on MarTech.

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Youtube Optimization Ads Google 126

Martech

NOVEMBER 22, 2023

YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Dig deeper: New YouTube ad package helps brands capture cultural, sports moments Despite initial speculation about browser specificity, YouTube has clarified that users across all platforms may encounter loading delays.

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Youtube Ads Advertising Advertisements 112

Sprout Social

SEPTEMBER 22, 2022

YouTube tags are an important part of YouTube SEO. They help YouTube understand the content of your video and help your video show up in search results. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags.

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Tagging Youtube Marketing & Strategy User-Generated Content 101

Search Engine Journal

MAY 26, 2023

Learn the benefits and effectiveness of different types of YouTube marketing, tools, and use them to your advantage. The post A Beginner’s Guide To YouTube Marketing appeared first on Search Engine Journal. Here's where you should start.

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Youtube Search Marketing Marketing Tools 109

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. All with the help of a wonderful tool called YouTube Creator Studio. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. What is YouTube Creator Studio? How to use YouTube Creator Studio.

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Youtube Copyright Paid Search Agency Work Management 125

Search Engine Journal

SEPTEMBER 17, 2021

YouTube offers its most detailed explanation yet regarding its recommendation engine and how it chooses which videos to display on your home page. The post How YouTube Recommends Videos appeared first on Search Engine Journal.

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Youtube Video Marketing Display 140

Sprout Social

FEBRUARY 24, 2021

YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The two different YouTube descriptions. Repeat video keywords.

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Youtube Tips Keywords Copywriting 137

Navigate the Channel

NOVEMBER 15, 2023

In the world of online video hosting, YouTube has undoubtedly been the dominant player for many years. However, in the ever-evolving digital landscape, it’s essential to explore alternatives to YouTube, as there are instances where other platforms may be more suitable for specific content or goals.

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Youtube Video Marketing Merchandising Viral Marketing 65

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. ❌ Don’t neglect the insights provided by YouTube Analytics.

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Youtube Advertising Channels CTR Storytelling 52

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement.

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Youtube Communities Work Management Effectiveness 137

Sprout Social

SEPTEMBER 6, 2022

Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Things have changed since, and you need to be more strategic with your YouTube content. That’s where YouTube analytics comes in. Use these YouTube analytics tools to boost your marketing. Unbox Social.

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Youtube Analytics Tools Planning 123

Sprout Social

SEPTEMBER 16, 2022

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

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Youtube Video Marketing Mobile Marketing Social Media 120

Search Engine Journal

SEPTEMBER 30, 2021

YouTube's quick and entertaining video format did very well in its first year. Here's everything you need to know about YouTube Shorts. The post YouTube Shorts: An Introductory Guide appeared first on Search Engine Journal.

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Youtube Video Marketing Social Media Media 135

Sprout Social

AUGUST 22, 2022

As a powerhouse for video content, it’s no wonder that YouTube continues to be one of the most popular websites in the world. In this post, we’ll explain everything you need to know about moderating and editing your YouTube comments. Why businesses should monitor their YouTube comments. Positively? Negatively? Not at all?

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Youtube Verticals Click Rate Communities 83