Sprout Social

DECEMBER 30, 2024

YouTube is the king of long-form video content, but YouTube Shorts is quickly entering the spotlight. Interested in creating more YouTube Shorts but not sure where to start? Youll also get a ton of YouTube Shorts ideas with real-life brand examples to inspire you. Understanding YouTube Shorts YouTube Shorts.

Youtube 83

Youtube Examples Branding Brand Identity 83

Visitor Queue

JANUARY 18, 2025

With over 122 million users per day, YouTube marketing offers a number of different ways to get in front of your target audience. Over the years, YouTube has grown from a simple video-sharing platform to an essential place that marketers need to consider if they want to stand out from their competition.

Youtube 93

Youtube Traffic Video Marketing Marketing & Strategy 93

Marketing Insider Group

MARCH 18, 2025

YouTube Ads Perfect for video storytelling. billion users, YouTube ads reach a massive audience. LinkedIn Ads Best for B2B marketing. If your audience is professionals or decision-makers, LinkedIns targeting options (job titles, industries, company size) are gold. With over 2.5 TikTok Ads Ideal for younger audiences.

Cost per Acquisition 269

Cost per Acquisition Marketing Strategy Marketing & Strategy Media 269

Visitor Queue

JANUARY 31, 2025

But, fortunately thanks to marketing YouTube channels, you can keep up to date with these best practices in an easy to consume format. As a marketer, it can be difficult to keep up with industry best practices, trends, and tools.

Youtube 73

Youtube Advertising Channels Trends Social Media 73

Single Grain

FEBRUARY 25, 2025

Most businesses find YouTube lead generation challenging. They must invest in video production and YouTube SEO, which are more expensive and time-consuming than other lead generation strategies. Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Youtube Lead Generation 52

Marketing Insider Group

OCTOBER 7, 2024

Some examples of organic media include: SEO-focused blog posts Social media updates (not paid) Video content on platforms like YouTube Email newsletters and direct outreach Paid Media vs. Organic Media: Breaking Down the Benefits Both paid and organic media have advantages, but they serve different purposes.

Organization 321

Organization Media Cost Per Click Branding 321

Marketing Insider Group

SEPTEMBER 2, 2024

For instance, you might post a blog article on your website, a video on YouTube, an infographic on Pinterest, and a podcast episode on Spotify. Performing a content marketing test on various formats allows you to identify what resonates most with your target demographic and refine your strategy accordingly.

Content Marketing 315

Content Marketing Marketing Analytics Tools Click Rate Content 315

Brightedge

FEBRUARY 25, 2025

One particularly interesting trend we've identified is the growing importance of YouTube content in AI Overview citations. The Rise of YouTube Citations in AI Overviews Percentage of Citations from YouTube since the beginning of the year Since January 2024, we've observed a 25% increase in YouTube citations within AI Overviews.

Youtube 52

Youtube Google Planning Comparison 52

Marketing Insider Group

AUGUST 13, 2024

About 83% of Americans use YouTube , according to a survey by Pew Research, so it’s a good place to start. Short clips or longer features can transport viewers to exotic locations, highlight unique experiences, and inspire wanderlust. For instance, a video tour of a scenic beach resort can entice viewers to book their next vacation there.

Paid Search Agency 314

Paid Search Agency Content Marketing Companies Planning 314

Marketing Insider Group

NOVEMBER 6, 2024

Video and interactive ads will dominate, engaging users through platforms like YouTube and TikTok with dynamic, immersive content. Platforms like YouTube, TikTok, and Instagram are at the forefront of this trend, allowing advertisers to connect with users through dynamic, visually appealing content.

Paid Content 173

Paid Content Advertising Agencies Advertisements Advertising 173

Webbiquity

SEPTEMBER 28, 2021

YouTube Rules. YouTube has a lot of community guidelines. Did you know the minimum age for a person to use YouTube is 13? That’s one of the many rules on YouTube. Also, an interesting side note, Pinterest was the first social network to ban weight loss ads on its platform. They have so many that they are in chapters.

Social Networks 351

Social Networks Lock-In Guidelines Youtube 351

Convince & Convert

NOVEMBER 12, 2024

Short-form video works well for: Highlighting quick tips and insights Sharing company culture glimpses Showcasing customer testimonials For more in-depth engagement, long-form content such as webinars or YouTube videos helps build authority and educate potential clients.

Social Media 161

Social Media B2B Thought Leadership Trends Social Marketing 161

Martech

NOVEMBER 8, 2024

Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces.

Paid Content 122

Paid Content ROI Allocation Media 122

Marketing Insider Group

OCTOBER 15, 2024

YouTube Ads: As the second-largest search engine, YouTube offers massive potential for video advertising. LinkedIn Ads: For B2B marketers, LinkedIn provides a professional audience, making it an excellent channel for promoting services, white papers, or events.

Paid Content 162

Paid Content Advertisements Advertising Paid Search Agency 162

Webbiquity

NOVEMBER 25, 2024

Easily convert YouTube or Vimeo videos, podcasts, or files into blog posts and boost productivity using this efficient AI tool for content development. Here are some of the best Cyber Week deals, across SEO, social media, email marketing, and other task areas. The Deal: Get 25% off all plans using couple code BF_SUMMER_25.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Budget Programs 195

SocialPilot

JANUARY 21, 2025

Supported social media platforms: Facebook, Instagram, X/Twitter, YouTube, LinkedIn, and Google Business Profile For instance, we have showcased SocialPilots engagement dashboard. Let’s say your business recently started creating Instagram Reels or YouTube content. Key Metrics: Campaign performance summaries ROI tracking (e.g.,

Social Media 110

Social Media Analytics Media Examples 110

Sprout Social

JANUARY 15, 2025

Instagram Reels, Facebook Reels, YouTube Shorts, Snapchat and LinkedIn will be especially key for filling the short-form video appetite left behind by TikTok. Instagram and YouTube are two other top contenders. Repurpose their content to help your brand reach new audiences and foster positive long-term influencer relationships.

Branding 123

Branding Brand Identity Allocation Work Management 123

Marketing Insider Group

NOVEMBER 8, 2021

And YouTube videos can only take you so far. I’m oversimplifying it, but this type of data can help inform the keywords you are bidding on in paid search, and serve as your editorial calendar for any long-form content and YouTube videos you plan on posting. I do understand though. This type of content analysis isn’t easy.

Buyer's Journey 363

Buyer's Journey PR Content Analysis 363

Martech

JANUARY 16, 2025

Previously known primarily as a programmatic DOOH platform, Adomni is now seeking to integrate the complex consumer journey across in-home video streaming on CTV, Netflix, Amazon Prime Video and YouTube as well contextually relevant video across DOOH and online video environments. Why we care. Premium inventory. AI-powered capabilities.

Video Marketing 112

Video Marketing Amazon Mobile Advertising Youtube 112

Marketing Insider Group

SEPTEMBER 20, 2021

YouTube is a great tool and platform for businesses to reach personas who love video content such as vlogs, reviews, how-tos, and product overviews. It’s relatively easy to figure out which personas use YouTube since the answer is just about everyone! It’s also perfect for housing long-form content like past webinars and podcasts.

Buyer Personas 361

Buyer Personas Social Media Media Webinar Metrics 361

Martech

AUGUST 7, 2024

Key features of Performance Max: Broader reach across Google’s ecosystem (Search, YouTube, Display, etc.) Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms.

Google 124

Google Campaigns Advertisements Advertising 124

Marketing Insider Group

DECEMBER 18, 2023

Video Advertising: YouTube Ads Image Source: YouTube YouTube Ads provide a powerful platform for video advertising, leveraging the second largest search engine’s massive audience. Why YouTube Ads? Why Outbrain?

Paid Content 318

Paid Content Distribution Cost Per Thousand Cost Per Click 318

SocialPilot

JANUARY 16, 2025

Thats nearly one in four people choosing Instagram, YouTube, TikTok, Quora, Reddit, or Pinterest over a traditional search engine. Social media SEO is optimizing your content for platforms like Instagram, TikTok, Pinterest, YouTube, etc, to ensure it shows up when people search within those platforms. Because its seamless.

Social Media 116

Social Media SEO Media Lead Scoring 116

Martech

AUGUST 14, 2024

What about YouTube? One Alphabet unit not mentioned in the report was YouTube. is also considering some “less severe options”: Prohibiting Google from forging default search agreements, like the $19 billion it paid Apple. Forcing Google to share more data with competitors. billion in advertising in 2023.

Google 114

Google Adwords Youtube Rules 114

Optinmonster

JULY 18, 2024

For instance, our YouTube channel , which has a very niche focus, has over 9,000 subscribers, and we’ve created over 600 videos. Our subscriber count is exponentially higher than the YouTube channels of our competitor software brands. Of course, growing a YouTube channel is just 1 aspect of video marketing.

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Oktopost

AUGUST 6, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “People don’t post enough on LinkedIn, we post 3-5 times a day.

Tips 147

Tips Content Social Media Linkedin 147

Martech

OCTOBER 18, 2024

Paste this link into the podcast app of your choice, follow MarTech.org on YouTube or visit the podcast page of the MarTech website. DIg deeper: 8 tips on how to handle negative Facebook comments Don’t miss an episode of the MarTech.org podcast. Email: Business email address Sign me up! Processing. appeared first on MarTech.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CMO PR 122

Oktopost

SEPTEMBER 12, 2024

Listen to the podcast Watch the live recording Or subscribe to Spotify , Apple Podcast , or YouTube. He uncovers how to transform your brand’s presence and the transformation to becoming your audience’s favorite follow using the “Inside Out” approach as the foundation.

CMO 152

CMO Transparency Marketo Account Based Marketing 152

Oktopost

NOVEMBER 25, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary When executives are active on social media, it can work wonders for your brand’s credibility and visibility.

Social Media 149

Social Media Media Paid Search Agency Youtube 149

Marketing Insider Group

JANUARY 24, 2022

Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Ahrefs creates punchy videos that cover tons of relevant topics for SEO professionals and get straight to the point with actionable insights.

Paid Search Agency 347

Paid Search Agency Content Marketing Companies Case Study 347

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”.

Video Marketing 336

Video Marketing Content Marketing Content Paid Search Agency 336

Martech

AUGUST 22, 2024

Zefr expanded its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include YouTube Shorts inventory, Demand Gen, and Performance Max campaigns. This feature turns e-catalogs into shoppable PDFs, eliminating the need for redirects to the company’s website for purchases.

Marketing AI 116

Marketing AI Enterprise Management Paid Search Agency Marketing Management 116

Marketing Insider Group

MAY 22, 2023

Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. Create a successful YouTube marketing campaign for [company name].

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Webinar Metrics 69

Marketing Insider Group

SEPTEMBER 24, 2024

Marketers Are Publishers The best social media marketers know that instead of creating 20-page whitepapers and 50-minute webinars, they can look at a content strategy where 140-character tweets, 2-minute YouTube videos , and photos on Facebook will help them achieve their business objectives.

Social Marketing 195

Social Marketing Planning Work Management Marketing Analytics Tools 195

Martech

JULY 31, 2024

YouTube was the only major platform that saw an increase. Dig deeper: How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement In the second quarter, Instagram’s advertising spend growth rate cooled to 24% year-over-year, placing it second behind YouTube.

Paid Search Agency 116

Paid Search Agency Cost Per Click Spending Cost Per Thousand 116

Marketing Insider Group

JULY 3, 2023

You can adjust your settings for Twitter and YouTube to see what interests people in other locations. YouTube Did you know that YouTube has a Trending button? This option is helpful for finding current trending topics because the homepage of your YouTube mostly sends you suggestions according to your interests.

Trends 325

Trends Marketing AI Lead Scoring Lead Ranking 325

Marketing Insider Group

JUNE 5, 2023

Image Source: Twitter YouTube Get savvy with your video file name. Incorporate your primary keyword phrase into the title, but make it a more descriptive version that people are likely to type into the YouTube search bar. Additionally, turn on captions in YouTube Studio. Tag your location. Description domination with keywords.

Social Media 358

Social Media SEO Media Keywords 358