Why and How to Use YouTube to Promote Your Business

Marketing Insider Group

However, YouTube is one of the biggest and most popular social networks in the world – in fact, it’s the second biggest website in the world. The post Why and How to Use YouTube to Promote Your Business appeared first on Marketing Insider Group.

Youtube for Popular Content: The Complete Beginner’s Guide to YouTube Marketing [UPDATED]

BuzzSumo

However, over the past few years, it’s become harder and harder to ignore that YouTube is also a powerful marketing asset. So, if your business doesn’t have a YouTube channel yet, it’s time to change that. 4 Steps to Turning YouTube into Your Company’s Next Marketing Channel.

What Popular YouTubers Can Teach Us About Video Marketing

Contently

Posting a video on YouTube is one thing. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. Storytelling Strategy multimedia video YouTube

4 tips to improve your YouTube channel

Biznology

If you’ve turned to YouTube like many other businesses, you need to know one rule, and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching.

4 tips to improve your YouTube channel

Biznology

If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). The post Google integrating G+ Pages and YouTube Channels appeared first on Biznology.

2019 YouTube Demographics [New Data]

Hubspot

Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. To truly build a presence on YouTube, you need to know if your target audience actually watches content on the video platform. 2019 YouTube Demographics.

How Your Business Can Survive The Ad Blocking Wars On YouTube

Act-On

If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. In addition to squelching banners and other types of image and tech ads, ad blocking software can also block YouTube pre-roll ads.

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube. billion active monthly users logging into YouTube. YouTube

Why Can’t YouTube Do Drama?

Contently

There have been countless viral hits, memes, and even YouTube celebrities, but no single work that has changed how people tell stories online. Can you name a YouTube Red original?) The absence of those stories doesn’t mean YouTube is any less valuable than film or television.

YouTube Insights: Easter on YouTube (powered by VeeScore)

Brandnew

We have analyzed the German term for Easter (Ostern) on YouTube. What is happening on YouTube around Easter? YouTube is about longterm traffic. Influencer Marketing YouTube analytics Videos youtubeThese insights are powered by VeeScore.

How Does YouTube Count Views? We Break It Down

Hubspot

It’s a Thursday at 4:00 PM, and the most popular video on YouTube is a 20-minute interview with Idris Elba answering tough questions while eating spicy wings. That’s right, spicy wings have the capacity to earn millions of views in less than a week on YouTube. Youtube Marketing

How to Develop a Successful YouTube Influencer Marketing Strategy

SocialBakers

YouTube Influencer Marketing is growing in importance to savvy marketers. Here's why it's going to be crucial in 2019

Is YouTube Replacing the Printed Manual? [CHART]

Modern Marketing

The number is a staggering 110 billion minutes per month, with the top four sites being Google, MSN (Windows Live/Bing), Facebook and YouTube. In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month.

How To Reach Millennials + Moms – The YouTube Formula

Marketing Insider Group

While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. This was one of the top 10 ads on YouTube,” he said.

5 Strategies for Growing Your YouTube Subscribers

Hubspot

On YouTube, you retain attention by attracting subscribers to your channel. In regard to benefiting your YouTube channel, subscribers are crucial because YouTube will send them notifications about your new videos and feature your videos on their homepage. Youtube Marketing

Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]

Modern Marketing

In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. Don’t forget: people subscribe to your YouTube channel because they want to hear from you and learn about your company.

Vimeo vs. YouTube for business—and what you should consider instead

Vidyard

Vimeo vs. YouTube for business: which video platform is which and which is best for you? Vimeo vs. YouTube for business: What are the differences? YouTube is a social media site that helps viewers discover videos. Only YouTube can: Recommend your video to 1.8

The Beginner's Guide to Editing YouTube Videos

Hubspot

Fortunately, YouTube offers a web-based video editor that is completely free and accessible through its platform. How to Use YouTube's Video Editor. Sign in to YouTube Studio. Youtube Marketing

How to Develop a Successful YouTube Marketing Strategy

SocialBakers

YouTube Influencer Marketing is growing in importance to savvy marketers. Here's why it's going to be crucial in 2019

Infographic: How to Build the Perfect YouTube Channel

Contently

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. Then get ready to build the perfect YouTube channel.

YouTube Analytics Decoded

EMagine B2B Blog

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. ROI from YouTube is most often indirect. YouTube

Report: Baby Boomers Seek Out Marketing Videos on YouTube

KoMarketing Associates

New research suggests that video marketers may see more ROI on YouTube by targeting Baby Boomers, rather than Generation Xers and Millennials. Strike Social recently conducted the “YouTube’s Generational Divide” report in the third quarter of 2017. The data showed that Baby Boomers had a 10 percent higher view rate of marketing videos on YouTube, compared to Generation Xers and Millennials.

45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format.

14 Beginner Tips for Growing Your Brand on YouTube

Hootsuite

YouTube is the second most-visited site on the web. This growing audience makes mastering YouTube a must for any marketer. In this post, we’ll share 14 easy, actionable YouTube tips for beginners. 14 tips for growing your brand on YouTube.

YouTube SEO: How to Optimize Videos for YouTube Search in 2019

Hubspot

According to the 2018 State of Inbound report, 45% of marketers are investing more in YouTube over the course of this year -- more than any other marketing channel available to them. But how does YouTube SEO work? YouTube SEO Tips. YouTube SEO Tools. Youtube Marketing

How to Create a YouTube Channel for Video Marketing

Unbound B2B

As far as video marketing platforms go, YouTube video marketing is the most popular. YouTube presents a huge opportunity for you to market your brand by: Showcasing your products through Product videos, interviews, how-to videos, etcetera.

Leveraging YouTube as a Manufacturer

Fathom

So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Unlike TV, YouTube has a highly-engaged audience who is actively using the internet to do research. Next, think about how you are going to present your brand on YouTube.

How to create a YouTube Business account: a step-by-step guide

Sprout Social

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content.

Weekly Wisdom with Itamar Blauer: YouTube Keyword Research

SEMrush

In this video, learn how to effectively conduct keyword research on YouTube.

51 YouTube Stats Every Video Marketer Should Know in 2019

Hubspot

In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”. That was the first time I’d ever heard of YouTube. 51 YouTube Stats Every Video Marketer Should Know in 2019.

YouTube Algorithm: The Constantly Updated Guide to YouTube’s Updates & Changes

Hubspot

Luckily, while some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent. Naturally, we wanted to read the paper and take the course to help you understand exactly how to boost your rankings on YouTube.

5 Strategies to Gain More YouTube Subscribers

Stevens & Tate

It’s why YouTube is so popular. However, what you may not realize is that YouTube is not only considered one of the most popular–and biggest–social platforms, it’s also the second biggest search engine on the web behind Google.

How To Download and Save YouTube Videos

Hubspot

Whether you’re outside on a run, traveling somewhere by train, or in a cafe with limited wi-fi service, you don’t want to stop what you’re doing if you run into connection problems, especially if you’re in the middle of watching YouTube videos. How to Download and Save YouTube videos.

Content Marketing Showcase Series # 10 French Connection YouTube Channel

Ambal's Amusings

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique.

How to spring clean (or set up) your branded YouTube channel

Vidyard

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” Is your YouTube channel going to build awareness or accelerate leads? Blog Marketing Sales Youtube

A video-focused buyer’s journey using YouTube and Vidyard [Infographic]

Vidyard

Chances are you think back to where you watch the most videos: YouTube. There are plenty of advantages to using a platform like YouTube (SEO and interactions, just to name a few) that help you generate more awareness, but YouTube can’t help you convert those interactions into loyal customers. These platforms are designed to not only be as easy to use as YouTube, but also to work in tandem with it, picking up where YouTube’s leaves off.