Account Based Marketing Related Topics 
SendX
APRIL 28, 2023
Account-Based Marketing (ABM) is a strategic approach that focuses on creating personalized experiences for high-value accounts. It is a tailored approach that aligns sales and marketing efforts to engage and convert specific target accounts.
Marketing Insider Group
AUGUST 10, 2020
When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.
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Marketing Insider Group
FEBRUARY 13, 2023
It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). ABM is no longer a “nice-to-have” – far from it.
KoMarketing Associates
NOVEMBER 3, 2022
As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future. This was followed by ABM (31%), paid search (28%), and email marketing (26%).
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Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.
KoMarketing Associates
JANUARY 24, 2023
As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Furthermore, 50% intend to increase their number of staff dedicated to ABM this year.
Inbox Insight
OCTOBER 9, 2023
Account-Based Marketing (ABM) has emerged as a highly effective strategy revolutionizing the B2B marketing landscape. It has completely transformed how businesses approach marketing through its focus on specific high-value accounts with the greatest propensity to convert, rather than targeting a broad audience.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence. Develop a customer-first mentality.
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. However, ABM practitioners have evolved the strategy from development to implementation. So, what does ABM look like in 2022? Instead of wading through a series of vague “how-to kick-start your ABM strategy!”
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Inadequate contact inventory within universe.
Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus
ABM is one of those words you've heard but maybe you haven't explored fully yet. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started?
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Speaker: Jessica Cross, Manager of Demand Generation, Rollworks
The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) How to coordinate demand generation and ABM efforts.
Speaker: Howard J. Sewell, President of Spear Marketing Group
Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. The keys to ABM success are rooted in a disciplined approach and a series of distinct, practical steps.
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