The Definitive Guide to Account-Based Marketing
JANUARY 29, 2019
Account-Based Marketing (ABM) is the rising star of the B2B world. The rapid surge of marketing and sales tech has pushed forward the development and implementation of ABM at a scale. A report from the Information Technology Services Marketing Association found that 84 % of companies surveyed said that account-based marketing delivers higher ROI than other types of marketing. But what exactly is account-based marketing?