Oracle

SEPTEMBER 18, 2019

Account-based marketing (ABM) continues to be a trending topic for B2B organizations in 2019. It is one of the hottest topics in digital marketing, but it has been around for years. Although notoriously analog in its previous life, ABM has evolved into a significant component of a comprehensive marketing strategy. For ABM to work well, sales and marketing must work together to identify, target and service the accounts. Account Based Marketing

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Strategic-IC

JULY 28, 2021

What makes it so different from B2B Marketing? One thing that makes ABM such a compelling go-to-market strategy. It’s all about treating an account as a market of one. Knowing that account better than the account knows itself. Accounts selected and tiered ?.

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Marketing Insider Group

JULY 7, 2020

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Marketing Strategy

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KoMarketing Associates

APRIL 6, 2021

As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. This was followed by content marketing (60%), sales enablement (48%) and personalization/customization (43%).

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Advertiser: ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Account Based Marketing

Strategic-IC

JULY 14, 2021

In this article we’ll explore: Why ABM metrics differ from ‘traditional’ Marketing metrics. So what’s different about ABM compared to more ‘traditional’ B2B marketing strategies and how does this impact how it is measured? ABM is all about the ‘A’ of Account-based Marketing - Accounts.

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Tony Zambito

MAY 31, 2017

Every couple of years, a new acronym or buzzword takes a foothold in the world of marketing. ABM, the acronym for Account-Based Marketing, is the latest rage. In the 1980’s and 1990’s, ABS, the acronym for Account-Based Sales, was all the rage then. And, that within large enterprises, there were many available sources for revenue growth within large accounts. Yet, we cannot lose sight of the importance of sales in account-based strategies.

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Oracle

JULY 18, 2019

Account-based marketing (ABM) is red hot right now for B2B—because it works. In ITSMA's 2017 Benchmark Report , 87% of companies agreed that account-based marketing gives a higher ROI than other marketing activities, and 69% of respondents saw improvement in average revenue per strategic account when using ABM. What are the effects of flawed output from an account-based model?

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Act-On

APRIL 25, 2018

The marketing world has been abuzz the last few years with ?account-based account-based marketing.? And is it right for you and your marketing team? Account-Based Marketing ABM abm marketing account based marketingBut what is it? Here are 10 things you need to know about ABM.

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Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. The concept of one-to-one or one-to-few marketing is hardly new.

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Advertisement

If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Download the eBook today to find out how!

Leads

HG Data

SEPTEMBER 10, 2021

VP, Marketing. You’ve done the hard work to build your killer account-based marketing campaign and you’re ready to move forward and get it in front of the right prospects. HG gives you these insights so your teams know when accounts are ready to buy.

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Only B2B

AUGUST 13, 2020

Account based marketing, traces its roots in 1990’s, when B2B and B2C companies startednoticing the need for personalized marketing. The evergreen mantra for personalized marketing is ‘advertising’. The Past Phase Of Account Based Marketing.

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Lake One

MAY 21, 2020

Account based marketing is taking B2B by storm. The latest trend in the world of sales and marketing, ABM is a highly effective way to engage with potential leads. Here’s an in-depth walkthrough of the account based marketing framework for beginners. .

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Triblio

JULY 16, 2021

Check out the following account-based marketing solutions proven to generate quick and powerful steps to big wins. Funnel new target accounts to specific reps. Your ICP defines addressable market segments that gravitate towards their unique value propositions.

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Advertiser: ZoomInfo

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

Zoominfo

DiscoverOrg

OCTOBER 19, 2017

Whether you’re already doing it – or thinking about doing it – you’re probably one of an increasing number of B2B companies transitioning to an account-based approach to sales and marketing. Peter K Herbert, VP of Marketing at Terminus, an Atlanta-based company helping sales and marketing teams execute ABM campaigns, was just such a professional. (In Watch the video series: A True Story of Account-Based Everything from DiscoverOrg.

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Oracle

NOVEMBER 25, 2019

Brands are embracing account-based marketing (ABM) strategies , which revolve around engaging the right buyers, not just generating thousands of unqualified leads. Named accounts : “A moderate or larger number of defined existing or targeted accounts.”

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Unbound B2B

JANUARY 29, 2020

Account-based Marketing is getting higher attention these days. Account-based marketing is a planned approach to marketing in which your time and resources focus on a key group of specific accounts.

Account Based Marketing 101

Account Based Marketing Tactics Internet B2B 101

Only B2B

SEPTEMBER 1, 2020

Account based marketing has always been a darling to many businesses. These acquisitions have shaken the B2B market. As we know our clients could not attend events anymore and a lot of money was invested in events and field marketing.

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Advertiser: ZoomInfo

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Organization

The Point

NOVEMBER 20, 2015

Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels. Successful ABM campaigns typically are: • segmented – so that any and all communication is as relevant to an individual account and decision-maker/role as possible.

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Business Brainz

MAY 4, 2021

Account Based Marketing (ABM) is one of the most sought-after B2B marketing trends. Put simply, it’s a form of B2B marketing that focuses on targeting fewer, high-value accounts, rather than trying to engage with many accounts.

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Biznology

MARCH 3, 2017

Account-based marketing is about extending and expanding your business with your best customers. It’s a hot topic in B2B marketing world, and getting hotter, according to Gartner’s Noah Elkin ‘s Three Trends Driving Interest in Account-Based Marketing (ABM). ” Video for account-based marketing should capitalize on this trend. Account-based marketing favors the status quo.

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Business Brainz

MARCH 21, 2021

Account-based marketing (ABM) has been steadily rising as the hottest B2B marketing strategy. Organizations have begun to invest at a higher rate in ABM as we have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics.

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Speaker: James Gilbert, Head of Marketing at CRMNEXT

Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.

Account Based Marketing

Marketing Insider Group

AUGUST 19, 2020

Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. Clearly, marketers are under a lot of pressure to meet up with these demands.

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Televerde

SEPTEMBER 14, 2021

When using an effective account-based marketing (ABM) strategy, top customers will introduce you to new consumer growth through word of mouth of their excellent customer journey. Key Takeaways: Business owners can get a better understanding of account-based marketing strategies.

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Oracle

JUNE 26, 2017

A Shift from Inbound Marketing. After decades when there were few changes in marketing, in the 1990s, internet marketing was born. Then around the turn of the century, new technologies gave way to inbound marketing, putting the power in the buyer’s hands. The goal of inbound marketing was to attract prospects by providing information that helped them learn about solutions to their problems. A More Targeted Approach: Account-Based Marketing.

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Modern B2B

MAY 6, 2020

The post Account Based Marketing Tactics For B2B appeared first on Modern | B2B Marketing Agency. Account Based Marketing ABM B2B Marketing Strategy Digital Marketing

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Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Account Based Marketing

Oracle

DECEMBER 9, 2016

We look forward to the challenge and the rush of planning how we will enact an expanded account based marketing (ABM) strategy. Engrossed in holiday planning and decorating both at the company and at home, it dawned on me just how much the holidays and account based marketing have in common. In the last few years, ABM has been growing in popularity with more companies anticipating good things from this marketing approach. Account-Based Marketing

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Oracle

MARCH 9, 2020

Account-based marketing (ABM) can be one of the most powerful tools available for generating qualified B2B leads that result in significant revenue. All those data points matter, yet I'm still seeing that many marketers who aren’t gathering that information.

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Oracle

NOVEMBER 23, 2016

Account-based marketing, or ABM, is what seemingly every B2B marketer has been talking about in 2016. And if you believe the experts and the surveys, it is something that marketers should be thankful for. More Than 70% See Real Results from ABM Peter Isaacson, CMO of Demandbase , described it as "the cornerstone of most B2B marketing plans. Marketing Sales Alignment. ABM means focusing on the right accounts. Account-Based Marketing

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Oracle

MARCH 23, 2017

Far from a passing trend, account-based marketing is gaining traction as an approach to marketing that goes well beyond just seasonal targets like the holiday retail system and reaches out to create an impact throughout the year. In fact, account-based marketing (also known as ABM) can be integrated into the digital sales framework, including drawing a picture of various buyer personas and creating the appropriate sales content for these personas.

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Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Demand Generation

Oracle

MAY 10, 2016

In his Forbes piece published last month, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at SiriusDecisions: “Companies of all sizes are trying out ABM, from expanded efforts in very large global companies to laser-focused go-to-market models in lean startups. Well, seeing how this is marketing we're talking about and marketers love stats , try these on for size.

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