Account-Based Marketing: Can Your Organization Benefit?
SEPTEMBER 18, 2019
Account-based marketing (ABM) continues to be a trending topic for B2B organizations in 2019. It is one of the hottest topics in digital marketing, but it has been around for years. Although notoriously analog in its previous life, ABM has evolved into a significant component of a comprehensive marketing strategy. For ABM to work well, sales and marketing must work together to identify, target and service the accounts. Account Based Marketing