25 Killer Marketing Automation Stats (Pssst! They’re New Ones!)

Act-On

Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats.

Stats 72

Want Better Marketing Automation Results? Think Outside the Inbox

Act-On

When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation. Marketing automation works, and it works extremely well.

5 Smart Ways to Automate Your Marketing

Act-On

Marketing automation. Many companies start with a marketing automation pilot program. Writing a massive 40-page marketing automation plan is great, but sometimes it’s better to jump in and fail fast. Which processes would most benefit from automation? We like this model for that view: Having a simple model like this can be helpful as you dive into the weeds of setting up your marketing automation programs (pilot programs, too). Need to do more with less?

Infographic: The State of Marketing Automation Maturity

The Point

Are most B2B companies getting maximum value from their investment in marketing automation? Or are companies rushing to implement marketing automation without a full understanding or strategy for how to put that technology to best use?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. DGR) What do you see as the biggest trends in marketing automation in 2018? (HS) To download a copy of the 2018 Outlook Guide: The State of Marketing Automation, click here.

Marketing Automation Hacks

ANNUITAS

Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. Here are a few marketing automation hacks you need to try: Tokens-. If you are not already utilizing these marketing automation time-savers, you should be.

Marketing Automation Choices

Salesfusion

The post Marketing Automation Choices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing

How to Add a Personal Touch to Your Marketing Automation

Act-On

And that’s largely thanks to marketing automation. Even if we don’t always execute it perfectly, the rewards of marketing automation are so attractive that we’re willing to fall a little short sometimes. Any good marketing automation system knows its limits.

Marketing Automation Still a Work-in-Progress for Most B2B Firms

Act-On

Act-On and Econsultancy have just completed a joint study on the state of B2B marketing automation, and the conclusions that the study drew need to be understood by all B2B marketers, whether or not they are using marketing automation.

4 Steps to Get Started with Marketing Automation

Act-On

But when it comes to marketing automation – if you know what to plan for and what to expect, it doesn’t have to be so painful. What is it you want marketing automation to achieve for you? Some marketing automation solutions are complex and take months to implement.

Want to Do Marketing Automation? Do These 6 Things First

Act-On

Do they include launching a marketing automation program? But be aware you’ve got a lot of work to do before you buy marketing automation software, much less schedule your first campaign. You see, if you want marketing automation to work, you’ll need to set up a few things first. Marketing automation runs on data. Or watch our video, “ Marketing Automation for the New Buyer’s Journey in 15 Minutes.”. Marketing automation is effective, but it’s not magic.

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

While this may come as a surprise to the hordes of demand generation groupies using marketing automation, the truth is that 87% of companies spend more time in other functions of marketing than demand gen. Want to unlock the other three unknown use cases for marketing automation?

Is Marketing Automation Right for Every Company?

The Point

For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent.

Why CEOs Say Yes to Marketing Automation

Act-On

From the CEO's point of view, marketing automation's benefits roll up into one main good thing: increased revenue. Marketing Automation integrated marketing automation marketing automation marketing automation adoption Marketing Automation Fundamentals marketing automation software

Are Agencies the Future of Marketing Automation?

The Point

It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises.

3 Major Marketing Automation Misconceptions

ANNUITAS

I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Marketing automation is not a license to SPAM-.

Which (If Any) Marketing Automation Platform Is Right for You?

Act-On

Automation is moving into all aspects of our personal and working lives, from our appliances to our communications, to, yes, our cars. In recent years, automation has had a big impact on another endeavor ‒ marketing. Here it is, 2017, and we don’t get around in flying cars.

35 Marketing Automation Stats to Make You Look Smart

Act-On

Especially, it seems, our marketing automation statistics. Here are 35 marketing automation stats to know and love and share and cite. Is marketing automation just a flash-in-the-pan kind of trend? People from the United States, India, and Australia are doing the most searches for the term “marketing automation.” Who uses marketing automation? According to Ascend2’s 2016 Marketing Automation Trends survey, 71% of companies use marketing automation.

Stats 84

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Marketing automation software , on the other hand, monitors every digital interaction a lead has with your business.

Use Marketing Automation to Understand Your Customers

Reachforce

One of the greatest advantages of marketing automation software is the ability to gain a complete understanding of the customer. Marketing Automation marketing automation

Marketing Leader’s Guide to Marketing Automation Personalisation

Tomorrow People

Marketing AutomationUnlock the power of the intelligent and personal.

Avoid these 10 Marketing Automation Rookie Mistakes

Modern Marketing

If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems.

Marketing Automation Consultation

Salesfusion

The post Marketing Automation Consultation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Social Media

Marketing Automation Hacks

ANNUITAS

Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. Here are a few marketing automation hacks you need to try: Tokens-. Instead of writing new code for each element on each email or landing page, you can use a Snippet to automate the coding across multiple assets. If you are not already utilizing these marketing automation time-savers, you should be. The post Marketing Automation Hacks appeared first on Annuitas.

Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly

Customer Experience Matrix

A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” Answers came from 159 marketing automation users.

The simplicity of Marketing Automation & Big Data?

Tomorrow People

How modern marketers can achieve greater success today with the help of marketing automation. Marketing Automation

8 Steps to Guarantee Marketing Automation Success

Modern Marketing

EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. • Approximately 11 times more B2B organizations are now using marketing automation compared to those in 2011 (SiriusDecisions).

Is 2016 the Year for Workplace Automation?

Reachforce

Workplace automation is a trending concept, as businesses seek out ways to operate more efficiently and for less money. Yet, contrary to the fear of many, experts say that automation will […]. Marketing Automation marketing automation

Ultimate Marketing Automation Statistics and More Marketing Automation News

Modern Marketing

The term " marketing automation " is very much in vogue today among marketers the world over. More marketers than ever before are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness.

How Marketing Automation Can Super-Charge Your Account-Based Marketing Strategy

Act-On

Check out how marketing automation can take you to the next level. Account-Based Marketing Marketing Automation account based account based marketing account-based marketing automation marketing automationReady to super-charge your Account-based marketing strategy?

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

While this may come as a surprise to the hordes of demand generation groupies using marketing automation, the truth is that 87% of companies spend more time in other functions of marketing than demand gen. Want to unlock the other three unknown use cases for marketing automation?

How Marketing Automation Technology Makes Businesses Smarter

Act-On

Marketing automation platforms are evolving to handle these new realities, thanks to the help of embedded predictive and artificial intelligence technologies that can anticipate buyer behaviors, automate outreach and prescribe for the business whom to engage, when to engage and what to engage with.

4 Ways to Boost Content Marketing with Automation

Marketing Insider Group

To put it simply, content is not something you can automate. However, that is not to say that our content strategies can’t benefit from a little automation. The post 4 Ways to Boost Content Marketing with Automation appeared first on GetResponse Blog - Online Marketing Tips.

Sales and Marketing Automation

Salesfusion

The post Sales and Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Nurture Marketing Sales CRM

The One Marketing Automation Guide You’ll Ever Need?

The Point

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. And, as we marketers like to say, there’s more: • A primer on marketing automation for those new to the space.

Marketing Automation for the New Buyer’s Journey

Act-On

Enter marketing automation. Marketing automation overcomes this firewall – it’s the science and technology that enables marketing and sales to streamline, automate, illuminate, and measure the modern buyer’s journey through the purchase process.

What is Marketing Automation?

Salesfusion

The post What is Marketing Automation? appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Techie Stuff

How Marketing Automation Changed My (Sales) Life

Salesfusion

The post How Marketing Automation Changed My (Sales) Life appeared first on Salesfusion. Marketing Automation Sales and Marketing Sales Sales Pain Points

Are You Killing Creativity with Marketing Automation?

Marketing Insider Group

Marketing automation allows us to scale mundane tasks–like sending emails–so we can reach a much larger audience more efficiently. With all the modern tools available to marketers, one can’t help but ask – is marketing automation killing creativity?