Why Is Marketing Automation Maturity Still Woeful?

The Point

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. Why does marketing automation as a whole continue to suffer from gross underutilization?

How Marketing Automation Makes Businesses Smarter

Act-On

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

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Why CEOs Say Yes to Marketing Automation

Act-On

From the CEO's point of view, marketing automation's benefits roll up into one main good thing: increased revenue. Marketing Automation integrated marketing automation marketing automation marketing automation adoption Marketing Automation Fundamentals marketing automation software

How Important Is Automation in B2B Sales?

Webbiquity

Ever since factory automation became commonplace, other business functions have embraced it as well. Automation removes laborious tasks from your workload and frees up your time to work on higher-level issues. Widespread Internet adoption introduced the concept of digital automation.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Why Marketing Automation Customers are Migrating Downstream

The Point

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. Most marketing automation failures come about from a lack of strategy.

25 Killer Marketing Automation Stats (Pssst! They’re New Ones!)

Act-On

Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats.

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The Business Case for Marketing Automation

Act-On

Learn how marketing automation can improve your marketing team’s efficiency and performance and drive ROI across your organization. Marketing Automation Sales and Marketing Alignment

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The Benefits of Marketing Automation for Wealth Management

Act-On

Financial Services Industry Marketing Automation benefits of marketing automation marketing automation Wealth management

7 Super Effective Ways to Automate Content Marketing

Marketing Insider Group

The post 7 Super Effective Ways to Automate Content Marketing appeared first on Marketing Insider Group. Content Marketing automation marketing automation

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

What Are the Benefits of Marketing Automation?

Act-On

Read this blog to learn the benefits of marketing automation and how investing in one of these platforms can help you move past basic email marketing. Marketing Automation

Building an Effective B2B Marketing Automation Strategy

Act-On

Maximize your investment with these tips for building and implementing a B2B marketing automation strategy. Marketing Automation

3 Marketing Automation Use Cases for Insurance Brokerages

Act-On

Read this blog to learn three simple and effective marketing automation use cases for your insurance brokerage. Marketing Automation Marketing Strategy

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3 Important Things A Chatbot Can’t Do (But an IVA Can)

Marketing Automation Fundamentals for Agencies

Act-On

Read this blog to learn how marketing automation can grow your agency by providing the tools you need to build and execute amazing customer journeys and lifecycle marketing campaigns.

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Benefits of Marketing Automation for Insurers

Act-On

Financial Services Industry Marketing Automation insurance lead conversion list segmentation marketing automation marketing personalization

The Key Benefits of Marketing Automation

Act-On

If you’re considering strengthening your MarTech stack, marketing automation is a powerful tool that can help you attract more prospects and win more deals. Demand and Lead Generation Marketing Automation

Improving Business Productivity with Marketing Automation

Webbiquity

This is where marketing automation comes in. What is “Marketing Automation” (Really)? Marketing is an inherently strategic and creative endeavor that can’t be “automated.” Benefits of Marketing Automation. Guest post by Riya Sander.

Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. DGR) What do you see as the biggest trends in marketing automation in 2018? (HS) To download a copy of the 2018 Outlook Guide: The State of Marketing Automation, click here.

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The 3 Most Common Barriers to Marketing Automation Success, Solved

Act-On

These easy solutions will help you overcome the most common barriers to success marketers face when implementing marketing automation. Marketing Automation

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) 9: The 14 Best Marketing Automation Tools.

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Marketing Automation Usage in the Technology Industry

Act-On

While marketing automation software is increasingly becoming the norm among mid- to large-scale businesses, the tech industry is clearly leading the charge. Corporate Marketing Automation Technology Industry

Why Modern Marketers Must Embrace Marketing Automation

Modern Marketing

The answer is to add marketing automation , which may enable you to add more talent later. Here’s why there’s genuine value in embracing marketing automation — beyond simply allowing you to do more with fewer resources. What Marketing Automation Can Take On.

Want Better Marketing Automation Results? Think Outside the Inbox

Act-On

When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation. Marketing automation works, and it works extremely well.

How Marketing Automation Can Generate More Summer Relaxation

Act-On

Use marketing automation to set-it-and-forget-it and free up time and energy to do things more fun than tedious marketing tasks! Marketing Automation Marketing Life Marketing Strategy adopting marketing automation marketing automation marketing automation adoption

Do More with Tactile Marketing Automation

Modern Marketing

Tactile marketing automation can help. It utilizes direct mail pieces that are delivered using the same marketing automation logic you would have with emails and other digital content. Marketing Automation Modern Marketing ResourcesStanding out isn’t easy.

Three Myths and Misconceptions About Email Automation

Act-On

Are you effectively using automation in your email campaigns? An even better question might be – are you even using automation in your email campaigns? Nowadays the demand for email marketing automation is bigger than ever. Myth #1: Automation is a time saver.

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How to Create a Marketing Automation Strategy for Your Business

Act-On

Follow these marketing automation strategy tips to maximize your resources, effectiveness, and return on investment. Marketing Automation

3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization

Act-On

Account-Based Marketing Adaptive Marketing B2B Marketing Email Marketing Marketing Automation Personalization Act-On marketing automation B2B marketing marketing automation marketing automation personalization

Email Marketing Automation Strategies to Optimize Your Marketing Funnel

SendX

One option that you may have never thought to use is email marketing automation. While there are more than a few ways to begin nurturing your leads, email automation is one that should definitely be considered. Are you curious to know exactly what email automation has to offer?

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Automate Personalization with Oracle Marketing Recommendations

Modern Marketing

“Marketers are looking for new ways to drive conversion, revenue, and engagement—and to do so in increasingly automated ways using tools that can really ‘do it for me.’ Marketing Automation Oracle Marketing Cloud

4 Steps to Get Started with Marketing Automation

Act-On

But when it comes to marketing automation – if you know what to plan for and what to expect, it doesn’t have to be so painful. What is it you want marketing automation to achieve for you? Some marketing automation solutions are complex and take months to implement.

Which (If Any) Marketing Automation Platform Is Right for You?

Act-On

Automation is moving into all aspects of our personal and working lives, from our appliances to our communications, to, yes, our cars. In recent years, automation has had a big impact on another endeavor ‒ marketing. Here it is, 2017, and we don’t get around in flying cars.

3 Types of Vendor Reports When You Need Marketing Automation

Act-On

Marketing automation reports can be a great source of info when looking for the right vendor. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research

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What's the Marketing Value of Automated Copywriting?

Tomorrow People

As automated copy takes off, what do marketers stand to gain, or lose, from this emerging technology? Marketing Automation