Infographic: The State of Marketing Automation Maturity

The Point

Are most B2B companies getting maximum value from their investment in marketing automation? Or are companies rushing to implement marketing automation without a full understanding or strategy for how to put that technology to best use?

Want Better Marketing Automation Results? Think Outside the Inbox

Act-On

When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation. Marketing automation works, and it works extremely well.

Trending Sources

Top 10 Marketing Automation Mistakes

The Point

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. The post Top 10 Marketing Automation Mistakes appeared first on The Point.

Marketing Automation Hacks

ANNUITAS

Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. Here are a few marketing automation hacks you need to try: Tokens-. If you are not already utilizing these marketing automation time-savers, you should be.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The simplicity of Marketing Automation & Big Data?

Tomorrow People

How modern marketers can achieve greater success today with the help of marketing automation. Marketing Automation

Marketing Automation Choices

Salesfusion

The post Marketing Automation Choices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing

Is Marketing Automation Right for Every Company?

The Point

For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent.

Are Agencies the Future of Marketing Automation?

The Point

It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises.

Agency 100

How to Add a Personal Touch to Your Marketing Automation

Act-On

And that’s largely thanks to marketing automation. Even if we don’t always execute it perfectly, the rewards of marketing automation are so attractive that we’re willing to fall a little short sometimes. Any good marketing automation system knows its limits.

3 Major Marketing Automation Misconceptions

ANNUITAS

I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Marketing automation is not a license to SPAM-.

6 Success Factors for Adopting Marketing Automation

Act-On

Are you getting ready to implement marketing automation? Marketing automation is not rocket science, but it does take strategy, planning, and preparation to make it work well and meet your company’s expectations. Six readiness factors for implementing marketing automation. #1:

Use Marketing Automation to Understand Your Customers

Reachforce

One of the greatest advantages of marketing automation software is the ability to gain a complete understanding of the customer. Marketing Automation marketing automation

Why CEOs Say Yes to Marketing Automation

Act-On

From the CEO's point of view, marketing automation's benefits roll up into one main good thing: increased revenue. Marketing Automation integrated marketing automation marketing automation marketing automation adoption Marketing Automation Fundamentals marketing automation software

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Are You Killing Creativity with Marketing Automation?

B2B Marketing Insider

Marketing automation allows us to scale mundane tasks–like sending emails–so we can reach a much larger audience more efficiently. With all the modern tools available to marketers, one can’t help but ask – is marketing automation killing creativity?

4 Ways to Boost Content Marketing with Automation

B2B Marketing Insider

To put it simply, content is not something you can automate. However, that is not to say that our content strategies can’t benefit from a little automation. The post 4 Ways to Boost Content Marketing with Automation appeared first on GetResponse Blog - Online Marketing Tips.

Is 2016 the Year for Workplace Automation?

Reachforce

Workplace automation is a trending concept, as businesses seek out ways to operate more efficiently and for less money. Yet, contrary to the fear of many, experts say that automation will […]. Marketing Automation marketing automation

The Mystery of Marketing Automation. Solved

Modern Marketing

Marketing automation is one of the great recent developments of our industry. "42% of B2B marketers identified marketing automation as a tool they planned to test or deploy in 2016" Despite this upward trend, 59% of companies do not yet fully use the technology they have available.

Avoid these 10 Marketing Automation Rookie Mistakes

Modern Marketing

If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems.

Marketing Automation Consultation

Salesfusion

The post Marketing Automation Consultation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Social Media

Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly

Customer Experience Matrix

A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” Answers came from 159 marketing automation users.

Want to Do Marketing Automation? Do These 6 Things First

Act-On

Do they include launching a marketing automation program? But be aware you’ve got a lot of work to do before you buy marketing automation software, much less schedule your first campaign. You see, if you want marketing automation to work, you’ll need to set up a few things first. Marketing automation runs on data. Or watch our video, “ Marketing Automation for the New Buyer’s Journey in 15 Minutes.”. Marketing automation is effective, but it’s not magic.

8 Steps to Guarantee Marketing Automation Success

Modern Marketing

EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. • Approximately 11 times more B2B organizations are now using marketing automation compared to those in 2011 (SiriusDecisions).

The One Marketing Automation Guide You’ll Ever Need?

The Point

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. And, as we marketers like to say, there’s more: • A primer on marketing automation for those new to the space.

4 Steps to Get Started with Marketing Automation

Act-On

But when it comes to marketing automation – if you know what to plan for and what to expect, it doesn’t have to be so painful. What is it you want marketing automation to achieve for you? Some marketing automation solutions are complex and take months to implement.

Ultimate Marketing Automation Statistics and More Marketing Automation News

Modern Marketing

The term " marketing automation " is very much in vogue today among marketers the world over. More marketers than ever before are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness.

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

While this may come as a surprise to the hordes of demand generation groupies using marketing automation, the truth is that 87% of companies spend more time in other functions of marketing than demand gen. Want to unlock the other three unknown use cases for marketing automation?

How SMBs can get more leads through marketing automation

grow - Practical Marketing Solutions

Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales. What is marketing automation and why is it important? How to get started with marketing automation for email marketing.

The marketing automation crystal ball - 3 future predictions

Tomorrow People

Smart marketers are now thinking about what’s ahead in the field of marketing automation. Marketing AutomationHere are our predictions on what the future holds.

Field 50

Which (If Any) Marketing Automation Platform Is Right for You?

Act-On

Automation is moving into all aspects of our personal and working lives, from our appliances to our communications, to, yes, our cars. In recent years, automation has had a big impact on another endeavor ‒ marketing. Here it is, 2017, and we don’t get around in flying cars.

5 Reasons Why Businesses Are Failing With Marketing Automation

B2B Marketing Insider

5 reasons why businesses are failing with marketing automation and how you can take a no-fail approach instead Marketing automation has transformed the world of marketing. In fact, Google searches for marketing automation alone have reached an all-time high, showing that search volume for marketing automation has been growing at huge incremental rates. The post 5 Reasons Why Businesses Are Failing With Marketing Automation appeared first on Marketing Insider Group.

Sales and Marketing Automation

Salesfusion

The post Sales and Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Nurture Marketing Sales CRM

How Marketing Automation Changed My (Sales) Life

Salesfusion

The post How Marketing Automation Changed My (Sales) Life appeared first on Salesfusion. Marketing Automation Sales and Marketing Sales Sales Pain Points

The Automated CMO: The New Era of Simplicity

Tomorrow People

Find out how marketing automation can help you nurture leads in a more efficient and effective way. Marketing Automation

These 6 Marketing Automation Statistics Show Where Marketers Really Are

Modern Marketing

Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. It’s marketing automation that makes that happen. Marketing Automation

What is Marketing Automation?

Salesfusion

The post What is Marketing Automation? appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Techie Stuff

Marketing Automation is More Than a Fancy Email Machine

Modern Marketing

Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing. Marketing Automation

Automating The Omnichannel Opportunity

B2B Marketing Insider

The post Automating The Omnichannel Opportunity appeared first on Marketing Insider Group. For a while, multichannel was the thing, engaging with customers across a wide range of different channels and building a strong presence on each available platform. Then, there was a shift.

Use Marketing Automation to Improve Customer Retention

Reachforce

With marketing automation, you can improve customer service, which can help to reduce the cost […]. Marketing Automation marketing automationRoughly 70 percent of businesses report that it’s easier and cheaper to retain customers than it is to find new customers.

35 Marketing Automation Stats to Make You Look Smart

Act-On

Especially, it seems, our marketing automation statistics. Here are 35 marketing automation stats to know and love and share and cite. Is marketing automation just a flash-in-the-pan kind of trend? People from the United States, India, and Australia are doing the most searches for the term “marketing automation.” Who uses marketing automation? According to Ascend2’s 2016 Marketing Automation Trends survey, 71% of companies use marketing automation.

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