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51% of Marketers to Increase Their Spending on Marketing Automation This Year

KoMarketing Associates

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. The key areas that marketers are focusing on in terms of automation are social media management (29%), paid advertising (29%), and email marketing (28%).

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Lead Generation Automation: Tips + Tools

SendX

Are you looking for ways to automate your lead generation processes? If yes, then this article is for you. In this post, We’ll share some valuable tools and techniques that can help you generate leads faster and easier.

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What is Marketing Automation in 2023?

ClickDimensions

Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing , campaign automation , lead scoring and more. And the benefits of Marketing Automation aren’t just felt by the marketing team.

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Why Brick-and-Mortar Marketing Needs Modern Automation to See Successful Results

Marketing Insider Group

This brings us to the increasingly critical importance of marketing automation to brick-and-mortar retailers’ success. While brick-and-mortar brands have embraced digital marketing trends, the same can’t be said for automating trade marketing operations. In the real world, marketing performance is much more difficult to quantify.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Level up your marketing automation. Prepare your organization for automation with AI. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”.

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The Power of Marketing Automation in the Manufacturing Industry

ClickDimensions

One of these technologies is Marketing Automation. Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation? Marketing Automation is a technology which businesses can use to help find, nurture, and convert prospects by guiding them through the buyer journey across multiple different platforms.

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64% of Marketers Have Only Been ‘Somewhat Successful’ with Marketing Automation

KoMarketing Associates

While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are seeing success with it just yet. That being said, marketers are still acutely aware of the advantages of utilizing marketing automation. Leveraging Marketing Automation for Demand Generation.

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12 Plays to Kickstart Your Recruitment Process

In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates. To stay ahead in this race, every recruiter needs a good playbook. Download now!

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how: Automating tasks and improving data quality would increase sales staff satisfaction and productivity. B2B organizations struggle with bad data.

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Marketing-Led Post-COVID-19 Growth Strategies

In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

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The Future of Marketing Automation: Trends to Look Out for in 2023 & Beyond

Did you know that the global marketing automation market size is expected to reach $14,180.6 From the findings, it is clear that the marketing automation space is quickly evolving with no sign of slowing down. But how do you ensure that you’re staying ahead in the marketing automation space? million in 2030?

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

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4 AI Hacks to Make Sales Teams More Efficient

For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Automate personalized outreach. In this eBook, discover four AI assisted sales hacks and get your reps hitting their number: Clone ideal accounts. Stream the freshest data.

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3 Important Things A Chatbot Can’t Do (But an IVA Can)

Download this Interactions LLC eBook to learn more about chatbots and how to select automated customer care technology for your company. Chatbots are becoming increasingly popular, but it’s important to remember that they’re only as smart as the technology behind them.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. But your results are falling short.