Outbrain

DECEMBER 10, 2020

3 Tips to Jump-Start Your 2021. All that and more, simply by downloading the New Year’s sheet that’s right for you — and what better way to start 2021 than with the data you need to boost your business! The post By-Vertical Insights to Ring in the New Year with ROAS appeared first on English (US).

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ROAS Verticals CTR Impressions 29

Outbrain

FEBRUARY 8, 2022

Despite 2021 being a year full of uncertainties, some continuity remained. But first, let’s take a look back at some of Outbrain’s best brand success stories from 2021 for some inspiration. The cat was definitely out of the bag in 2021 for brands needing to diversify their marketing mix. Switzerland Tourism. Royal Canin.

CPA 36

CPA Cost per Acquisition Best Practices ROAS 36

Martech

FEBRUARY 1, 2023

They must demonstrate that these platforms can drive incrementality and positive ROAS for brands. Consider this: From May 1, 2021 to the end of the following January, more than 23,500 companies bought RMN ads, per MediaRadar. Retailers must clearly prove media networks’ value with useful, tangible data for metrics. RMNs do provide ROI.

Brand Identity 104

Brand Identity Branding ROAS Media 104

Martech

APRIL 13, 2022

When the goal of a campaign is post-install performance (ROAS, CPA, etc.) Luna Labs was acquired by ironSource in 2021. Examples of such categories include photo and video editing apps, some game sub-categories and VPN apps that provide secure wireless connections for mobile devices, according to Peli Beeri, general manager, Luna.

Paid Search Agency 94

Paid Search Agency Ads Campaigns ROAS 94

Outbrain

JANUARY 6, 2021

And while they weren’t shy about dishing which buyer insights are catching their eyes going into 2021, we’d be lying if we said those were the only insights coming your way soon. Exclusive 2021 consumer trends, product sneak peeks, and guest appearances from industry titans like Digiday. 2021 Predictions. Cue Outbrain Unveil!

Advertising Agencies 29

Advertising Agencies Paid Search Agency Ad Agencies Trends 29

Oktopost

SEPTEMBER 4, 2020

There’s an easy answer—wherever you get the best return on your investment or in advertising terms – the best ROAS (Return on Ad Spend). Know your target audience for B2B marketing. So where should you spend your marketing dollars? The hard part is figuring out where and when, exactly.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Valasys

JUNE 24, 2021

Google, back in February 2021, announced the updated treatment of phrase match to include the broad match modifier traffic (BMM). With the changes being made in the Google phrase match the match types in 2021 can be defined as follows: Exact match: An ad is displayed when the query has the same meaning as the keyword.

PPC 52

PPC Cost Per Click Google Trends 52

LeadsRX

JANUARY 14, 2022

The acquisition officially closed at the end of December 2021. With MTA, Unbounce will be able to boost its analytics offerings to its customers to optimize ROAS, reduce customer acquisition cost (CAC), and increase customer lifetime value (LTV). LeadsRx will continue to operate as a division of Unbounce for the foreseeable future.

Multi-Touch Attribution 80

Multi-Touch Attribution ROAS Paid Search Agency SMB 80

Outbrain

JANUARY 28, 2021

We all know the significance of 2021 for many brands out there: it’s a make-or-break year. UNVEILED: Optimization Tools for Greater ROAS. 2021 is a pivotal year for driving growth as marketers are expected to do more with less, ensuring that each dollar counts towards results. Brands want to see profit, and fast.

Paid Search Agency 29

Paid Search Agency ROAS Advertising Agencies Advertisements 29

Choozle

DECEMBER 1, 2021

advertising executives are confident or very confident in the stability of their advertising budget for the rest of 2021—significantly more than the 22% who expressed the same levels of confidence in November of 2020. Maximize your budget for RoAS. And, 61% of U.S. Understand the big changes in consumer behavior over the past year.

Budget Programs 79

Budget Programs Marketing Budget Creation Planning Campaigns 79

Martech

AUGUST 17, 2021

I’d like it that when you say ROAS, you show the formula you used to calculate it. The final deadline for the 2021 Search Engine Land Awards is September 3, 2021 at 11:59 pm PST. The final deadline for the 2021 Search Engine Land Awards is September 3, 2021 at 11:59 pm PST. ” – Matt Van Wagner.

Paid Search Agency 115

Paid Search Agency ROAS Case Study Case Studies 115

LeadsRX

NOVEMBER 9, 2021

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Portland, Ore., Portland, Ore.,

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Choozle

DECEMBER 1, 2021

advertising executives are confident or very confident in the stability of their advertising budget for the rest of 2021—significantly more than the 22% who expressed the same levels of confidence in November of 2020. Maximize your budget for RoAS. And, 61% of U.S. Understand the big changes in consumer behavior over the past year.

Budget Programs 52

Budget Programs Marketing Budget Creation Planning Campaigns 52

Porch Group Media

AUGUST 23, 2022

Retail media networks also frequently offer closed-loop reporting to tie ads directly to incremental sales, making this appealing to advertisers who are increasingly under scrutiny to prove ROI and ROAS. billion in ads in 2021. At the top of the list, Amazon reported $31 billion in revenue in 2021 from its advertising business.

Media 52

Media Advertising Agencies First-Mover Advantage ROAS 52

Martech

AUGUST 25, 2022

It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. For example, maintain different campaigns based on profit margins so you can set different target ROAS values to maximize overall company profits.

Campaigns 105

Campaigns Paid Search Agency PPC ROAS 105

LeadsRX

JULY 13, 2021

Juli 2021 – Die Marketing Analytics Firma LeadsRx gibt bekannt, dass der Audiovermarkter RMS Austria (RMS) LeadsRs für die Messung der Werbewirksamkeit von Radiowerbung gewählt hat. Portland/Basel, 13. LeadsRx Attribution ermöglicht uns zu messen, wie schnell und wie wirksam Radiowerbung mit RMS ist,“ sagt Joachim Feher, CEO RMS Österreich.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Software ROAS 52

Convert

NOVEMBER 17, 2021

As 2021 ends, holiday shopping is going to take eCommerce by storm. Holiday season ROAS is dismal because of brand competition — you’re not the only one thinking of ads for November/December sales. And, in 2021, your Shopify store is a place of public accommodation. And the defining difference here is preparation. Think again.

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Conversion Tips CMS Development eCommerce 52

LeadsRX

JANUARY 7, 2022

Many marketers are doing just fine, despite what 2020 and 2021 threw at them, but we can all do better. Optimizing return on ad spend ( ROAS ) is more important for small businesses than any other business type. Data Clean Rooms (DCRs) became a much bandied about term in 2021, and it will be more prevalent in 2022.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

LeadsRX

AUGUST 31, 2021

August 31, 2021 – Marketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform as the core infrastructure supporting the data-driven marketing solutions it provides to advertising clients. In May of 2021, Max Motors saw: A 16% lift to its website 5.5

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

Hubspot

APRIL 12, 2021

The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS). The platform, ranked in G2's 2021 top 50 "Products for Sales," helps brands recruit, onboard, and manage partners. Once your ad launches, you can only monitor its performance and make adjustments.

Paid Content 92

Paid Content Work Management Advertising Agencies Paid Search Agency 92

Liveintent

APRIL 26, 2022

As McKinsey & Company reported in its 2021 study, personalization matters now more than ever. Buyers reached with this strategy demonstrated a 2x higher conversion rate, allowing Rue Gilt Groupe to exceed its ROAS goals and double its new member conversion rate and order value.

Personalization 62

Personalization ROAS Emarketing eCommerce 62

Sprout Social

FEBRUARY 11, 2021

They also contributed to the garden industry at large by publishing their 2021 Garden Trends Report , which shares insights into how businesses have created successful strategies during the pandemic and how people will adjust their home spaces to accommodate stay-at-home life. We can’t wait to see what you cook up in 2021.

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Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 109

Outbrain

MAY 12, 2021

New York, NY – May 12, 2021 — Outbrain , a leading recommendation platform for the open web, has unveiled QualityRating , one of the most significant algorithm updates in the company’s history. The implementation of QualityRating extends Outbrain’s long-standing commitment to enabling meaningful recommendations for consumers.

Personalization 42

Personalization ROAS Guidelines Advertisements 42

SocialPilot

FEBRUARY 26, 2024

By understanding the ROI of each campaign, AI can reallocate your budget to maximize return on ad spend (ROAS) and achieve marking goals more efficiently. AI can be a financial advisor, meticulously analyzing which ads are performing and why. Because they know I binged the hell out of Queen’s Gambit. It’s sneaky – but it’s also genius.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

LeadsRX

APRIL 13, 2021

APRIL 13, 2021 – Marketing analytics company LeadsRx is pleased to announce that their multi-touch attribution solution is compatible with Triton’s Omny Studio podcast platform and Tap Advertising Server. Portland, Ore., To learn more about how LeadsRx can support you in marketing transformation visit LeadsRx.com.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Outbrain

JANUARY 19, 2021

Now, imagine taking those solutions another step forward in 2021, where the only manual work needed for ad optimization is defining your budget (no matter how capped), important metrics (anyone say ROAS?), Having the solutions to create high-performing, converting ads while getting optimal return for your dollar spent.

CPA 29

CPA Cost per Acquisition Optimization ROAS 29

SocialPilot

JANUARY 14, 2024

million people have turned on the creator mode since its launch in 2021. LinkedIn generates a ROAS (Return on Ad Spend) that was 2-5 times higher compared to other social media platforms. A Q3 2022 study revealed that 40% of internet users aged between 46-55 access LinkedIn. Millennials make up 20.4% of LinkedIn’s user base worldwide.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Metadata

SEPTEMBER 22, 2021

I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). The better you can get at measuring lower-level conversions and feeding that data back to Facebook, the better your ROAS will be.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). The better you can get at measuring lower-level conversions and feeding that data back to Facebook, the better your ROAS will be.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

LeadsRX

JULY 13, 2021

July 13, 2021 – Marketing analytics company LeadsRx announced that foremost Austrian audio advertising sales house RMS Austria (RMS) has chosen the LeadsRx multi-touch attribution platform to power the RMS Attribution measurement and insights services it provides to advertising clients. Portland, Ore., About RMS Austria.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Martech

MARCH 13, 2023

Jasper Since its launch in February 2021, Jasper has become a vital tool for many writers and content creators. Pro tip: Use commands to enrich your piece with relevant examples in seconds, e.g., “How to calculate ROAS” or “Create an example of a curiosity-driven outreach email to sell [your product].”

Marketing AI 89

Marketing AI AIDA Marketing Analytics Tools Template 89

Single Grain

JULY 21, 2021

9 Google Ads Trends You Can’t Ignore in 2021. In May 2021, they released an even more ambitious campaign type called Performance Max , which allows for new campaigns with little human input. The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS. Book My Free Google Ads Consultation.

Paid Search Agency 111

Paid Search Agency Trends ROAS Google 111

Outbrain

NOVEMBER 16, 2020

In 2021, video advertising will increasingly go native. On native platforms like Outbrain, targeting specific and relevant audiences not only drives up your engagement rate per view, but also helps to boost your ROAS (return on ad spend). And there is no better time to start adapting your video marketing than now.

Paid Search Agency 47

Paid Search Agency Video Marketing Ads ROAS 47

Porch Group Media

FEBRUARY 24, 2022

So, Luci, I’ll pick up on some of these data points, but, I guess the one I would ask you to comment on is ROAS. In your career at Comcast and PODS and in your other jobs, ROAS is the thing that you measure your world by. 2021 New Mover Trends Report from Porch Group and V12. Anders: Right. It’s not seasonal.

First-Mover Advantage 52

First-Mover Advantage Brand Identity Branding Planning 52

LeadsRX

MARCH 22, 2021

2021 will be the year of ratcheting up on consumer privacy, and cookies are going away, but our purpose-built identity graph – powered by our more than 1.5 Instead, we just need to focus on the goal of attribution, which is to unify paths to purchase in order to produce return on ad spend (ROAS) analysis and campaign performance charts.

Purchase 54

Purchase Multi-Touch Attribution Marketing Attribution Work Management 54

Outbrain

DECEMBER 15, 2021

We expect topics on identity, privacy and compliance to feature heavily on publisher to-do lists in a few key ways: Exploring alternate identifiers: The industry looks to innovate to find the right balance between improved anonymity for users and better personalization for advertisers to prove ROAS. Growing impact of Web Vitals.

Advertorials 29

Advertorials Advertising Agencies ROAS Privacy 29

Outgrow

MARCH 9, 2021

of the total e-commerce sales for the retail sector in the USA, for the year 2021. Another way to retain those new customers you’ve gained in your funnel is by measuring key metrics such as Return on Investments (ROIs) and Return on Assets (ROAs). ROAs help you check how profitable your assets are. Tech Savvy Strategies .

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52