Mon.Apr 22, 2024

article thumbnail

How Email Marketing Platforms Help Authors Sell More Books

SendX

Discoverability is a top challenge for authors these days. Know why the smartest way to overcome that and to sell more books is leveraging email marketing.

article thumbnail

The Intersection of Generative AI and Marketing Data

Top Rank Marketing

Using AI for content is a little like using a crowbar for a hammer. Yes, it can get the job done, but it’s going to be a messy process with uneven results. AI is a great tool for researching content , even generating outlines and rough drafts, but it should be used sparingly on the content drafting side of things. Where AI really shines in marketing is in data analysis.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Build an Online Portfolio to Demonstrate Your Salesforce Skills

Salesforce Marketing Cloud

When a job opportunity knocks, it can be difficult to prove you’re the one to hire. A one-page resume and a carefully crafted cover letter are important, but they can only go so far to help you get noticed. But hey, you have tech skills. You’re learning Salesforce skills every day. It’s time to create your own website and showcase a your professional portfolio of projects, resume, demo videos, and much more.

article thumbnail

Legal risks loom for Firefly users after Adobe’s AI image tool training exposed

Martech

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. “They don’t see it as viable for commercial use in a similar way to using a stock image and making sure that if you’re going to use it in a campaign you better have the rights for it — and model releas

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Best Time to Post Reels on Instagram in 2024 (Updated)

SocialPilot

Instagram Reels are the most effective way for brands to attract and engage with their target audience. But it takes real effort to create engaging Reels. So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. Do you know what the optimal Reel posting timing is for your brands?

More Trending

article thumbnail

The Complete Guide to Leveraging Integrations with Anyword: Unleashing the Power of Analytics and AI in Marketing

Anyword

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Anyword stands at the forefront of this innovation, providing marketers with a suite of tools designed to enhance the precision and impact of their campaigns.

article thumbnail

Consumers want to buy from the ‘right brand’

Martech

No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. This reflects “a desire for more conscious decision-making,” Intuit Mailchimp said in a release.

Buy 101
article thumbnail

Automated Readability Checks for Clear Enterprise Content

Acrolinx

Discover why readability is crucial for content clarity and learn how to measure, enhance and scale it with automated readability checks. The post Automated Readability Checks for Clear Enterprise Content appeared first on Acrolinx.

article thumbnail

How to Become an SEO Lead (10 Tips That Advanced My Career)

Ahrefs

In this article, I’ll share ten tips to help you climb the next rung in the SEO career ladder. Helping new hires in the SEO team is important if you want to become an SEO Lead.

SEO 94
article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

B2B Demand Generation: Can Any B2B Marketer Ever Actually Create Demand?

CMSWire

There will always be customers who aren't currently in the market but could be (and arguably should be). Continue reading.

article thumbnail

Webflow adds AI-driven personalization with Intellimize acquisition

Martech

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Terms of the deal were not disclosed. According to a release from Webflow, the acquisition is a step toward the company’s vision of creating a Website Experience Platform (WXP).

article thumbnail

Regtech Customer Experience: The Secret to Customer Satisfaction?

CMSWire

Regtech has helped companies with traditional processes while furthering their ability to reshape their internal practices. Continue reading.

article thumbnail

Applying Data Science to Brand Bonding in the Digital Age with CMO, Tricia Nichols

Content Standard

A Content Disrupted podcast with Tricia Nichols, CMO. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. In this episode of Content Disrupted, trailblazing CMO, Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right t

CMO 77
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Does your ABM strategy follow these 6 steps?

Envy

Gone are the days of spray-and-pray marketing tactics. B2B audiences are now more discerning, more informed, and frankly, less tolerant of the generic wares of yesteryear. Account based marketing strategy is your tailored response—a direct and personalized approach to winning over prospects. What’s more, it's tried and tested to boost both ROI and customer lifetime value.

article thumbnail

Salesforce-Informatica Deal Falls Apart

CMSWire

What's next for Salesforce's acquisition strategy? Continue reading.

article thumbnail

The Intersection of Generative AI and Marketing Data

Top Rank Marketing

Using AI for content is a little like using a crowbar for a hammer. Yes, it can get the job done, but it’s going to be a messy process with uneven results. AI is a great tool for researching content , even generating outlines and rough drafts, but it should be used sparingly on the content drafting side of things. Where AI really shines in marketing is in data analysis.

article thumbnail

Can TikTok Revolutionise B2B Marketing?

ClickZ

TikTok's emergence as a significant force in B2C marketing has raised questions about its potential in the B2B technology marketing sector. The platform's unique ecosystem, prioritizing creativity, authenticity, and content engagement over follower count, offers a fresh perspective for B2B brands to connect with their audience in a dynamic and engaging manner.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Interview: Scoot Airlines - Scaling Up Advertising with Bannerflow

Bannerflow

Scoot is a Singapore-based low-cost airline that operates as a fully-owned subsidiary of Singapore Airlines. Since its establishment on June 4, 2012, the airline has been offering medium and long-haul flights to various destinations across the Asia-Pacific region at affordable prices. Scoot's catchy slogan "Because Travel Deserves Better" encourages travellers to demand more from their travel experience regardless of pricing.

article thumbnail

Top 12 Benefits of Lead Generation for Your Business

Inbox Insight

Businesses are continually seeking unique strategies to stand out from the crowd, maintain a competitive edge, and ensure sustainable growth. One strategy has proven to be a game-changer – lead generation. This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy.

article thumbnail

Customer Journey Map Template

Content Science Review

If your organization wants to improve customer experience, you're ready to define a customer journey map with a Content Science template.

article thumbnail

Why Modern Businesses are Turning to Television Streaming Platforms

Valasys

It’s no secret that the way we watch TV has changed dramatically. Gone are the days when families would gather around the television at a specific time to catch their favorite shows. Now, streaming platforms allow us to watch what we want, when we want, with just a few clicks. This evolution in viewer habits is creating exciting opportunities for businesses looking to advertise.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

7 Practical Tips to Generate Leads With Content Marketing

Optinmonster

Are you not seeing the expected results from your marketing efforts? Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. But publishing content that isn’t yielding results is a wasted opportunity. In this guide, I’ll show you how to generate leads with content marketing, even if you’re not seeing the desired results with it right now.

article thumbnail

How to Get Auto Insurance Leads?

Valasys

Getting in front of people and selling auto insurance or making a winning sales pitch is hard. As an auto insurance agent, you have to perform a lot of tasks. Feeling like buying auto insurance leads from an agency or seemingly from an incredible website to make your day easier? But we are here to demotivate you to buy leads from a company. Buying leads off the internet may not be the best idea for your agency.

article thumbnail

7 steps to creating an audience-based B2B marketing plan

Martech

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. Generic campaigns won’t cut it anymore.

Planning 120
article thumbnail

Effective lead harvesting methods for business success. 

Valasys

The ability to generate quality leads is paramount for sustainable growth and success. Businesses are constantly seeking innovative ways to harvest leads efficiently and effectively. From traditional methods to cutting-edge technologies, let’s explore a variety of lead harvesting methods that can propel your business forward. Lead Generation Techniques Lead generation is the foundation of any effective marketing strategy.

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

The Science of Words and Unleashing Its Power in Business Communications

Trade Press Services

Writing is an essential aspect of business communications, and high-quality content can significantly impact a company’s success. While many business professionals appreciate the power of the written word, they do not understand the science behind it. The ability to engage and persuade an audience through writing is not simply a matter of talent or creativity.

article thumbnail

AI for Lead Generation: Separating Fact from Fiction

Valasys

If you have a business and want to stay competitive in today’s market, you must generate new leads. Thankfully, technology advances at an incredible pace, and a lot of businesses are turning to AI for different strategies: from content creation to email templates, everything is possible. However, is it possible for AI to improve lead generation, or is it just another myth in the field of technology?

article thumbnail

3 Questions Every Product Launch Should Answer

Blue Flame Thinking

It’s not often that you can introduce an entirely new product category to the marketplace. Unless what you’ve developed is truly a breakthrough, you’ll be entering a market with established competitors and existing expectations. The challenge is to stand out and claim a niche that describes your value and appeals to your target audience. New Product Launch When you introduce a new product to the marketplace—especially in a mature market with many players—chances are good that you’ll have some co

Product 60