SendX

APRIL 22, 2024

Discoverability is a top challenge for authors these days. Know why the smartest way to overcome that and to sell more books is leveraging email marketing.

Email Marketing 397

Email Marketing Marketing 397

Ahrefs

APRIL 22, 2024

In this article, I’ll share ten tips to help you climb the next rung in the SEO career ladder. Helping new hires in the SEO team is important if you want to become an SEO Lead.

SEO 119

SEO Tips Leads Marketing Qualified Leads 119

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. Generic campaigns won’t cut it anymore.

Planning 117

Planning Top of Funnel Marketing Plans B2B Marketing 117

CMSWire

APRIL 22, 2024

There will always be customers who aren't currently in the market but could be (and arguably should be). Continue reading.

Demand Generation 116

Demand Generation Demand B2B Marketing Generation 116

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Salesforce Marketing Cloud

APRIL 22, 2024

When a job opportunity knocks, it can be difficult to prove you’re the one to hire. A one-page resume and a carefully crafted cover letter are important, but they can only go so far to help you get noticed. But hey, you have tech skills. You’re learning Salesforce skills every day. It’s time to create your own website and showcase a your professional portfolio of projects, resume, demo videos, and much more.

Ad Building 111

Ad Building Ideal Customer Profiles Acquisitions Creativity 111

CMSWire

APRIL 22, 2024

What's next for Salesforce's acquisition strategy? Continue reading.

Acquisitions 108

Acquisitions 108

Martech

APRIL 22, 2024

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. “They don’t see it as viable for commercial use in a similar way to using a stock image and making sure that if you’re going to use it in a campaign you better have the rights for it — and model releas

Training 106

Training Marketing AI Tools Copyright 106

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. But it takes real effort to create engaging Reels. So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. Do you know what the optimal Reel posting timing is for your brands?

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Top Rank Marketing

APRIL 22, 2024

Using AI for content is a little like using a crowbar for a hammer. Yes, it can get the job done, but it’s going to be a messy process with uneven results. AI is a great tool for researching content , even generating outlines and rough drafts, but it should be used sparingly on the content drafting side of things. Where AI really shines in marketing is in data analysis.

Lead Ranking 103

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 103

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

CMSWire

APRIL 22, 2024

Regtech has helped companies with traditional processes while furthering their ability to reshape their internal practices. Continue reading.

Customer Satisfaction 103

Customer Satisfaction Practices Process Companies 103

Martech

APRIL 22, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Lead Generation 101

Lead Generation Lead Ranking Tactics Lead Scoring 101

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Anyword stands at the forefront of this innovation, providing marketers with a suite of tools designed to enhance the precision and impact of their campaigns.

Analytics 98

Analytics Allocation Advertising Benchmark Marketing Management 98

Acrolinx

APRIL 22, 2024

Discover why readability is crucial for content clarity and learn how to measure, enhance and scale it with automated readability checks. The post Automated Readability Checks for Clear Enterprise Content appeared first on Acrolinx.

Automation 96

Automation Content Guidelines 96

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Content Standard

APRIL 22, 2024

A Content Disrupted podcast with Tricia Nichols, CMO. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. In this episode of Content Disrupted, trailblazing CMO, Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right t

CMO 95

CMO Brand Identity Branding Storytelling 95

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Terms of the deal were not disclosed. According to a release from Webflow, the acquisition is a step toward the company’s vision of creating a Website Experience Platform (WXP).

Acquisitions 88

Acquisitions Personalization Work Management CMS Development 88

Trade Press Services

APRIL 22, 2024

Writing is an essential aspect of business communications, and high-quality content can significantly impact a company’s success. While many business professionals appreciate the power of the written word, they do not understand the science behind it. The ability to engage and persuade an audience through writing is not simply a matter of talent or creativity.

Peer-to-peer 82

Peer-to-peer Business Thought Leadership Storytelling 82

Envy

APRIL 22, 2024

Gone are the days of spray-and-pray marketing tactics. B2B audiences are now more discerning, more informed, and frankly, less tolerant of the generic wares of yesteryear. Account based marketing strategy is your tailored response—a direct and personalized approach to winning over prospects. What’s more, it's tried and tested to boost both ROI and customer lifetime value.

Account Based Marketing 71

Account Based Marketing ABM Marketing & Strategy ROI 71

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

Blue Flame Thinking

APRIL 22, 2024

It’s not often that you can introduce an entirely new product category to the marketplace. Unless what you’ve developed is truly a breakthrough, you’ll be entering a market with established competitors and existing expectations. The challenge is to stand out and claim a niche that describes your value and appeals to your target audience. New Product Launch When you introduce a new product to the marketplace—especially in a mature market with many players—chances are good that you’ll have some co

Product 58

Product Work Management Differentiation Marketing Proposals 58

Top Rank Marketing

APRIL 22, 2024

Using AI for content is a little like using a crowbar for a hammer. Yes, it can get the job done, but it’s going to be a messy process with uneven results. AI is a great tool for researching content , even generating outlines and rough drafts, but it should be used sparingly on the content drafting side of things. Where AI really shines in marketing is in data analysis.

Lead Ranking 52

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 52

ClickZ

APRIL 22, 2024

TikTok's emergence as a significant force in B2C marketing has raised questions about its potential in the B2B technology marketing sector. The platform's unique ecosystem, prioritizing creativity, authenticity, and content engagement over follower count, offers a fresh perspective for B2B brands to connect with their audience in a dynamic and engaging manner.

B2B Marketing 52

B2B Marketing B2B Marketing Creativity 52

DivvyHQ

APRIL 22, 2024

The best content marketers are great storytellers. But if you've been at it for a while, even the most prolific wells can run dry. Replenishing that well to fuel your content marketing efforts is actually easier than you think, if you approach customers the right way. In this post, we reveal a magic question that gets customers talking and dig into why it's so powerful.

Storytelling 52

Storytelling Best Practices Content Marketing Content 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Content Science Review

APRIL 22, 2024

If your organization wants to improve customer experience, you're ready to define a customer journey map with a Content Science template.

Template 52

Template Organization Content 52

Bannerflow

APRIL 22, 2024

Scoot is a Singapore-based low-cost airline that operates as a fully-owned subsidiary of Singapore Airlines. Since its establishment on June 4, 2012, the airline has been offering medium and long-haul flights to various destinations across the Asia-Pacific region at affordable prices. Scoot's catchy slogan "Because Travel Deserves Better" encourages travellers to demand more from their travel experience regardless of pricing.

Advertising 52

Advertising Advertisements Advertising Mediums Pricing 52

Inbox Insight

APRIL 22, 2024

Businesses are continually seeking unique strategies to stand out from the crowd, maintain a competitive edge, and ensure sustainable growth. One strategy has proven to be a game-changer – lead generation. This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Valasys

APRIL 22, 2024

It’s no secret that the way we watch TV has changed dramatically. Gone are the days when families would gather around the television at a specific time to catch their favorite shows. Now, streaming platforms allow us to watch what we want, when we want, with just a few clicks. This evolution in viewer habits is creating exciting opportunities for businesses looking to advertise.

Television marketing 40

Television marketing Business Click Rate Customer Satisfaction 40

Advertiser: ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

Email Marketing

Bluetext

APRIL 22, 2024

In the ever-evolving landscape of B2B marketing , staying ahead of the curve is essential for companies aiming to carve out a competitive edge. Among the plethora of marketing strategies available, inbound marketing has emerged as a beacon of innovation, offering a nuanced approach to attracting, engaging, and delighting prospects. As businesses navigate the digital realm, the role of an inbound marketing company becomes increasingly pivotal, guiding enterprises towards sustainable growth and la

Inbound Marketing 26

Inbound Marketing Advertising Agencies B2B Marketing Paid Search Agency 26

Valasys

APRIL 22, 2024

Getting in front of people and selling auto insurance or making a winning sales pitch is hard. As an auto insurance agent, you have to perform a lot of tasks. Feeling like buying auto insurance leads from an agency or seemingly from an incredible website to make your day easier? But we are here to demotivate you to buy leads from a company. Buying leads off the internet may not be the best idea for your agency.

Paid Content 40

Paid Content Paid Search Agency Lead Scoring Lead Ranking 40

Martech

APRIL 22, 2024

No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. This reflects “a desire for more conscious decision-making,” Intuit Mailchimp said in a release.

Buy 98

Buy Brand Identity Branding Loyalty 98