Webbiquity

JANUARY 28, 2025

According to recent research from Litmus, 62% of email marketers spend two weeksor even longercrafting a single email campaign. And 23% of teams manage up to five emails in production at any given time. Put another way: email production is anything but fast. By Kevin George. They are good to be used at any time.

Template 141

Template Product Lock-In Email Campaigns 141

Marketing Insider Group

SEPTEMBER 2, 2024

Analyze Results: Employ your email marketing platform’s analytics to track open rates and engagement for each variation. Refine Your Approach: Use the results to identify the most effective elements and apply these insights to future email campaigns.

Content Marketing 314

Content Marketing Marketing Analytics Tools Click Rate Content 314

Marketing Insider Group

AUGUST 26, 2024

Email Marketing Automation AI marketing automation tools can craft and send personalized emails , ensuring the right message reaches the right customer at the right time. Platforms like Mailchimp and Marketo analyze customer interactions and preferences to create tailored email campaigns, improving open rates and conversions.

Marketing Automation Services 307

Marketing Automation Services Marketing AI Marketing Automation Work Management 307

SendX

OCTOBER 25, 2024

I don't know, the email campaign is yours, you decide if you want to test it. This is a fair question since knowing the answer will put you one step closer to know at least what type of fonts to choose for your email marketing campaign. Is this worth a shot? What Do You Want to Communicate?

Best Practices 312

Best Practices FAQ Terms and Conditions Email Marketing 312

Marketing Insider Group

JANUARY 6, 2025

A blog post about content marketing might include links to posts on social media strategies or email marketing tips, creating a web of related content. Promoting blogs on social media, email campaigns, or partnerships increases their reach. Consistent promotion ensures your content reaches the right audience at the right time.

Inbound Marketing 296

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 296

Marketing Insider Group

AUGUST 12, 2024

The plugin provides customizable sign-up forms, enabling you to create forms that match your site’s design and capture email addresses. This plugin also includes detailed analytics and reports, giving insights into your email campaigns’ performance and helping you optimize your strategies.

Marketing Analytics Tools 296

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 296

Marketing Insider Group

AUGUST 13, 2024

A well-crafted email campaign can remind past customers of your brand and attract new ones. Regular updates can include exclusive travel deals, destination guides, and company news. Keeping your subscribers informed and engaged nurtures loyalty and encourages repeat bookings.

Paid Search Agency 313

Paid Search Agency Content Marketing Companies Planning 313

Marketing Insider Group

JULY 22, 2024

Tracking where engaged users come from—organic search, social media, email campaigns, or paid ads— helps you identify high-quality traffic sources. Engaged sessions can help you pinpoint which traffic sources bring the most valuable users to your site.

High Quality Lead 304

High Quality Lead Trigger Marketing Sales Qualified Leads User-Generated Content 304

Marketing Insider Group

JULY 24, 2024

Personalize your emails to resonate with your audience and use visually appealing designs to keep them engaged.

Advertising Benchmark 299

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 299

Marketing Insider Group

DECEMBER 10, 2024

A well-designed email template makes it easy for subscribers to engage with your content, regardless of their device. Step 6: Test and Optimize Campaigns Regular testing and optimization allow you to refine your email campaigns for better results. What to Test Subject Lines: Test different tones or styles.

CRM 276

CRM Email Marketing Click Rate Work Management 276

The Point

FEBRUARY 20, 2025

Your organization may not be at enormous risk, but even the smallest companies who collect and process customer data, and who communicate with those same contacts, need to pay close attention to the basic rules that govern todays data collection and (especially) email communications. Are your Web forms and email campaigns in compliance?

Privacy 157

Privacy Advertising Agencies Email Marketing Paid Search Agency 157

Martech

AUGUST 14, 2024

Using these insights, marketers can adjust email campaigns to make them more engaging and less likely to be flagged as spam. “I And it all goes back to email at some point. “The data you get is telling you something.” This is where AI and machine learning can help marketing teams visualize data and pull actionable insights.

Deliverability 123

Deliverability Email Marketing Tactics Work Management 123

Convince & Convert

SEPTEMBER 14, 2024

For example, AI can automatically adjust email content, website visuals, or ad copy based on customer profiles, location, and behavior. Tools like Optimizely or Adobe Target enable marketers to personalize landing pages or email campaigns on the fly.

Trends 144

Trends Tips Paid Search Agency Planning 144

Marketing Insider Group

FEBRUARY 3, 2025

Amplify your posts through email campaigns, social media platforms, and collaborations with industry influencers. Visuals should align with the blog’s message, enhancing rather than distracting from the main points. Image source Promote Content Effectively A blog’s success depends on how well it reaches its audience.

Webinar Metrics 258

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 258

Scoop.it

NOVEMBER 7, 2024

Here’s how marketers can use AI to enhance email designs and make email campaigns stand out: High-Quality Visuals You can start by describing what you need—like a vibrant cityscape for a travel promotion—and watch as AI brings your vision to life, producing detailed and eye-catching visuals that are often hard to achieve with traditional methods.

Curation 105

Curation Marketing AI Design Tools 105

Marketing Insider Group

MAY 6, 2025

For instance, if you have email marketing software, you could partner with Mailchimp or HubSpot to run email campaigns. They should also be willing to collaborate on campaigns, cross-promotion, and content. The goal is to find a SaaS company serving a similar audience without directly competing with your offering.

Top of Funnel 241

Top of Funnel Ideal Customer Profiles Webinar Metrics Paid Search Agency 241

Webbiquity

AUGUST 3, 2024

Comprehensive Solutions With SEO resellers, you get a well-rounded digital marketing solution that blends SEO with social media, PPC ads, and email campaigns. With this focus on data, businesses can make informed choices and reach their goals effectively.

SEO 177

SEO Marketing Strategy Marketing & Strategy Paid Search Agency 177

Optinmonster

OCTOBER 30, 2024

Failing to Implement a Lead Nurturing Email Campaign 4. Not Testing & Tweaking Your Campaigns Why You Need a Lead Nurturing Strategy Imagine a business with an excellent product and competitive pricing, but very few customers. This problem is most commonly caused by a lack of an effective lead nurturing campaign.

Lead Nurturing 97

Lead Nurturing Conversion Lead Scoring Lead Ranking 97

Litmus

AUGUST 1, 2024

Says Litmus Email Marketing Manager Tracie Pang, “When personalization is done right, it’s something subscribers are more likely to engage with. What are the best practices for personalizing email campaigns to increase engagement? Here are five email personalization best practices that make it happen: 1.

Email Marketing 106

Email Marketing Practices Personalization Best Practices 106

Martech

DECEMBER 12, 2024

Having just 160 characters at your disposal requires creative thinking, especially if your campaign has a lot of info to convey. While this could be a significant setback if you were working with SMS alone, you also have your email campaigns to help carry the load. SMS should always use simple, direct wording.

SMS 115

SMS Email Marketing Ad Frequency Opt-out 115

Martech

SEPTEMBER 13, 2024

Dig deeper: How to create high-performing email campaigns 4. Consider A/B testing A/B testing is the secret weapon of any email marketing program. If your calendar has alternating colors spread out evenly throughout the year, it’s safe to say you’re striking the right balance.

Email Marketing 136

Email Marketing Planning Tips Paid Search Agency 136

Martech

AUGUST 14, 2024

Holiday email campaigns will soon be up against a tidal wave of last-minute election emails. Now isn’t the time to phone in email campaigns — as we have for the last 25 years. But this year, many companies are taking their feet off the accelerator and pausing their quest for innovation. Increase your bandwidth.

Paid Search Agency 131

Paid Search Agency Budget Programs Advertising Agencies Marketing Proposals 131

Martech

NOVEMBER 5, 2024

With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider.

Campaigns 121

Campaigns Top of Funnel Email Marketing Training 121

Martech

NOVEMBER 20, 2024

Imagine a campaign manager who can quickly design graphics for an email campaign during a product launch, without waiting for a designer. Optimization power: Leveraging AI-driven automation, this same position-less marketer can launch campaigns that adapt and optimize themselves.

Positioning 129

Positioning Work Management Marketing Management Multi-Channel 129

Marketing Insider Group

JUNE 23, 2025

An agency can take those same croissants and turn them into a content calendar, email campaign, Facebook ad, and maybe even a TikTok that goes semi-viral. But your idea of a marketing strategy is posting a picture of said croissants once a week—maybe—with the caption “fresh.” All while you’re busy baking, not brainstorming hashtags.

Paid Search Agency 236

Paid Search Agency Advertising Agencies Ad Agencies Work Management 236

Marketing Insider Group

DECEMBER 18, 2024

For example, a paid campaign that promotes a blog post not only drives immediate traffic but also strengthens the SEO value of that content. Email campaigns paired with retargeting ads re-engage subscribers who interact with your messages, creating a seamless user journey.

Paid Content 130

Paid Content Allocation Advertising Advertisements 130

Martech

JULY 11, 2024

Enhancing performance with analytics and testing Due to system complexity, many users of legacy marketing automation systems primarily conduct basic email campaigns. This allows marketers to quickly build behavioral campaigns, conduct A/B testing and make optimizations.

Marketing Automation Services 103

Marketing Automation Services Marketing Management SMS Deliverability 103

Martech

NOVEMBER 21, 2024

alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms. Tidio expanded its AI assistant, Lyro, to handle customer service emails. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience.

Marketing AI 113

Marketing AI Paid Search Agency Work Management Ad Frequency 113

Optinmonster

JULY 24, 2024

Owletter (for Email Marketing) Email marketing has the highest ROI (return on investment) of any digital marketing strategy. With Owletter, you can easily monitor your competitors’ email campaigns, so you can optimize your own. I signed up for Owletter and found it very easy to set up email campaign tracking.

Paid Content 98

Paid Content Budget Programs Analysis Optimization 98

Martech

AUGUST 26, 2024

Marketing automation: Marketing automation platforms streamline and automate repetitive marketing tasks, such as email campaigns, lead nurturing, and social media scheduling. By maintaining clean and reliable data, you can improve targeting, segmentation, and personalization efforts.

Account Based Marketing 118

Account Based Marketing Startups Marketing Automation Services ABM 118

Litmus

OCTOBER 16, 2024

According to our report , 35% of marketers cited automation as their top priority for email marketing this year, with a focus on creating triggered email campaigns for lifecycle marketing. With email content automation , every customer gets timely, relevant messages, boosting both efficiency and engagement.

Segmentation 97

Segmentation Planning Work Management Lead Ranking 97

SocialPilot

NOVEMBER 28, 2024

Synup is a very powerful tool that provides comprehensive suite of features, including automated review response, SMS and email campaigns, and detailed metrics. Both the tools are designed to assist businesses keep track of reviews, respond to feedback, and encourage more positive reviews.

Enterprise Management 88

Enterprise Management Paid Search Agency Work Management Best Practices 88

Heinz Marketing

AUGUST 9, 2024

For example, automated email campaigns can be set to send personalized follow-ups after a purchase, saving time and ensuring consistent customer engagement. Scalability: AI enables your marketing efforts to scale effortlessly, handling large volumes of tasks without compromising quality.

Marketing AI 115

Marketing AI Effectiveness Work Management Paid Search Agency 115

Martech

JANUARY 21, 2025

For example, a well-researched report could provide weeks worth of material for blogs, social posts and email campaigns. Content distribution platforms: Automate email campaigns and social sharing to extend reach efficiently. AI tools: Use platforms like Jasper to draft captions or content snippets.

ROI 138

ROI Top of Funnel Best Practices Marketing Analytics Tools 138

Marketing Insider Group

MARCH 17, 2025

AI-powered chatbots and automated email campaigns also allow brands to provide real-time customer support, nurture leads, and increase engagement without requiring a massive team. Ad automation is another way AI can optimize marketing spend.

Marketing Budget 146

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 146