How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)
Customer Experience Matrix
SEPTEMBER 29, 2015
Just 362 ads per day? The 362 is nowhere near the widely cited figure of 5,000 per day, although the origins of that are mysterious at best. This ultimately led to the bright idea of using total ad spending and cost per thousand impressions to calculate total ad impressions per year.