SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important.

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The SERP Evolution Strategy

MarketMuse

But if we aspire to rank well for a particular search term, it behooves us to understand how that SERP has changed over time. The Goal of Analyzing Changes in SERP The purpose of the SERP Evolution […]. The post The SERP Evolution Strategy appeared first on MarketMuse.

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Desktop vs. Mobile: The Difference Between SERPs

SEMrush

We‘ve studied 50,000 random keywords in the US to find out just how different the SERPs are for the same search query on different platforms. To highlight just how much harder it can be to compete in mobile search, and how big of a deal it is to keep up, we‘ve conducted research.

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SERP Analysis Starts Where Keyword Research Ends

MarketMuse

SERP analysis can provide you with that competitive edge. The post SERP Analysis Starts Where Keyword Research Ends appeared first on MarketMuse. Competition for highly sought-after search terms continues to grow and standard keyword research is no longer enough.

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How User Intent Impacts SERPs

MarketMuse

However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings. Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy.

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How to explore a SERP feature strategy with STAT

Moz

Posted by TheMozTeam Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related.

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Mapping the Overlap of SERP Feature Suggestions

Moz

This is why we took 40,977 SERPS and stripped out every term or phrase from the aforementioned features — a small, first step toward making sense of Google’s organizational skills. We wanted to see how much overlap might exist across these different SERP features.

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A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. What Does SERP Stand For? SERP stands for Search Engine Results Page. A SERP is the web page you see when you search for something on Google.

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Six SEO Facts About All High-Ranking Content

Webbiquity

In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. Practices that got a site ranked on the first page of SERPs in 2015 may no longer work in 2019. Guest post by John Aaron.

Practical Techniques to Improve Both Brand and Brand Review SERPs

SEMrush

Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy.

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Google News Digest: Display & Video 360, CallJoy, Lite Mode, and European Google Local SERPs

SEMrush

And See how Google is showing other search engine results in its European local SERPs, prompting users to try out alternative engines for local queries. Sure enough, the last couple of weeks have been quite productive with fresh updates from the search engine.

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Google Authorship Removed From SERPs

EMagine B2B Blog

Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. So, instead of scrapping the whole idea, Google may take what they learned from this experiment to create a new way of evaluating author authority and incorporating that into SERPs.

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Marketing and Branding Strategies to Increase Your SERP Rankings

B2B Marketing Insights - WE•DO

They’re the ones you want to show up at the top of Google SERPs. If you still have questions about marketing and branding strategies to increase your SERP rankings, we can help. Increasing your search engine rankings is not a one-off task.

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Google Price Insights: New SERP Test and How to Respond

Brightedge

A blog post by Sergey Alakov this week stated that Google is testing Google Price Insights, a new SERP element that adds price comparison features to the knowledge graph for hotels. The post Google Price Insights: New SERP Test and How to Respond appeared first on BrightEdge SEO Blog.

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Question-Answer SERPs: When Search Intent Is Nearly Certain

Brightedge

Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query. The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog.

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Content Marketing For Small Business: Thriving when big domains dominate the SERP

Brightedge

The post Content Marketing For Small Business: Thriving when big domains dominate the SERP appeared first on BrightEdge SEO Blog. With more than a billion sites online, competition is fierce across nearly every sector. Brands try to get their voices heard above the noise.

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Breaking Down SERPs: What Every Business Needs to Know

Brightedge

When a user types a query into a search engine, they are not interested in scrolling through dozens of SERPs to find the answer to their question. The post Breaking Down SERPs: What Every Business Needs to Know appeared first on BrightEdge SEO Blog.

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SERP Alert: “People Also Search For” Pop-Down Boxes on Google SERPs

Brightedge

The ever-evolving SERP layout has a new twist. Since the beginning of online search if you input a search query, you see the results listed in one of the expected SERPs layouts. The post SERP Alert: “People Also Search For” Pop-Down Boxes on Google SERPs appeared first on BrightEdge SEO Blog. If you click on a listing and go to the site, you can consume that content. Since February 2018 if you click the […].

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Google News Digest: New SERP Features and Pay for Conversions in Display Campaigns

SEMrush

While we were away enjoying the holiday season, some important updates from Google were getting ready to be rolled out (and most of them are live now). If you feel you may have missed some updates and are not sure what those might be, keep reading; everything you need to know is here. Industry News

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March 1st Google Update: The Mysterious Case of the 19-Result SERPs

Moz

Digging in on Friday (March 1st), we saw a number of metrics shift, but most notably was a spike in page-one Google SERPs with more than 10 organic results. Dissecting the 19-result SERP. Across 10K keywords, we saw 9 SERPs with 19 results.

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Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Directive Agency

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible.

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What a Two-Tiered SERP Means for Content Strategy - Whiteboard Friday

Moz

The beginning of this I credit to one of my colleagues, Tom Capper, THCapper on Twitter , who presented at our Search Love London conference a presentation entitled " The Two-Tiered SERP ," and I'm going to describe what that means in just a second.

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3 Marketing Activities to Increase Your Google SERP CTR

Directive Agency

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals.

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Omnivores of the SERP: Eat Up More Market Share

Directive Agency

The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. If we look at an average SERP (search engine results page), we can see that the results are generally divided by four categories. Changing SERPs.

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What Do You Do When You Lose Organic Traffic to Google SERP Features?

Moz

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. This works well for SERP features, but determining a change in the amount of paid advertising will be harder to spot this way.

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Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing

Directive Agency

And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Q: Should I focus on monopolizing SERPs? The key is targeting the SERPs where your most qualified traffic is headed.

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Google News Digest: Multiple SERP Tests, Call-Only Ads Change, and Holiday Spirit with Google

SEMrush

The year is coming to an end, and Google has been working on all the tweaks and changes it can make before beginning the new year afresh.

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The 20 Best SEO Rank Tracker Tools

Webbiquity

Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. 18) SERP Scan. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.”

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Google Adds Multiple Quick Answers to SERPs: What It Means for SEO

Brightedge

Google has begun displaying multiple Quick Answers on certain search engine result pages (SERP). The post Google Adds Multiple Quick Answers to SERPs: What It Means for SEO appeared first on BrightEdge SEO Blog.

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Why Every Writer Should Learn Basic SEO Principles

Contently

People constantly google “Rick and Morty” and “Rick and Morty Season 4,” so I knew that muscling my way onto that first SERP (Search Engine Results Page) was going to be arduous. Storytelling Google Inverse Netflix Newsweek seo SERP

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Healthcare Website Redesign: A Checklist for Staying Focused on What Truly Matters to Google and Visitors

EMagine B2B Blog

This should be done with every website redesign to make sure the website aligns with the current search patterns, user search intent, and with the current state of SERPs (search engine results pages).

Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More

Fathom

The post Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More appeared first on Fathom. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google Adds Additional Ranking Boost for Using App Indexing API”.

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Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

Search Bing Google Organic SEO SERPsWe work with some wonderful clients and we do our best to educate them within each area of the digital marketing process.

How to Get Backlinks and Boost Your Content’s Performance

DivvyHQ

To do this, I recommend carefully assessing the top results for a particular SERP, and then trying to develop something better. Backlinks are among the most vexing concepts for creators who want to get their content seen.

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Social media becoming increasingly important in regards to link building

Biznology

Links remain the primary ranking factor for determining where a site or page shows up in the search engine results pages (SERPs). Organic Search Search Marketing Slider Social Media Marketing link building Search engine optimization Search engine results page SEO SERPs social media

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one.

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Seven Common AdWords Mistakes to Avoid

Webbiquity

Search Engine Marketing AdWords commercial queries content network CPA CPC CPL CTR dayparting eStrategy Trends Google landing page design SEM SERPs WordStream

Google’s Knowledge Graph and Other New Features Spark Major Changes in SERPs

Content Standard

With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same.

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choozlechat: SEO supporting paid display with Volume Nine

Choozle

choozlechat Education content marketing google paid search search advertising search engine search engine marketing seo serpKate Marshall, Marketing & Communications Manager, Choozle : Let’s start with the basics. In a nutshell, what are organic marketing channels and how do they work?

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one.

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