Google Authorship Removed From SERPs

EMagine B2B Blog

Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. So, instead of scrapping the whole idea, Google may take what they learned from this experiment to create a new way of evaluating author authority and incorporating that into SERPs.

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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one.

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Trending Sources

Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More

Fathom

The post Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More appeared first on Fathom. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google Adds Additional Ranking Boost for Using App Indexing API”.

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The 20 Best SEO Rank Tracker Tools

Webbiquity

Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. 18) SERP Scan. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.”

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Seven Common AdWords Mistakes to Avoid

Webbiquity

Search Engine Marketing AdWords commercial queries content network CPA CPC CPL CTR dayparting eStrategy Trends Google landing page design SEM SERPs WordStream

The New Google Search Console Updates: Here is What You Need to Know

Brightedge

Google launched the Google Search Console (GSC), originally Google Webmaster Tools, more than 10 years ago to help webmasters better understand their sites’ standing within the Google SERPs, improve site performance, and user experience.

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5 Simple Ways Beginners Can Beat the Competition at PPC

Marketing Insider Group

Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers.

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Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?

Hubspot

Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. Here’s an example of what a SERP looks like now: Why Did Google Make This Change?

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The Definition of Organic Search Results [In Under 100 Words]

Hubspot

Organic search results are unpaid, natural listings on search engine results pages (SERPs) that are surfaced and ranked based on their relevance to a user''s query.

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Optimize Your Content for Inbound Marketing: Part 2

Act-On

Before jumping into the list, it’s important to understand the general landscape of a search engine results page (SERP). A typical Google SERP contains four non-paid (aka “organic”) sections: General web results (i.e.,

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Why You Should Move from HTTP to HTTPS

Navigate the Channel

Since webmasters want to comply with Google’s recommendations to perform better in SERP (Search Engine Results Pages), sites are being upgraded to HTTPS. One of the trends that has been most evident in 2017 is that many B2B website owners are moving from HTTP to HTTPS.

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This Week in Growth Marketing: Why Technology Isn’t a Panacea

Captora

Confused by Google’s new SERP? CMO Google SERP growth marketing persona predictive marketingWe get it — it’s impossible to stay on top of every growth marketing story throughout the week. To keep you up to speed, we’re recapping the top stories every Friday, by the tweets.

How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. I wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs?

PPC – Pay Per Click – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media

Opentopic

The ads appear at the top of the SERPs (Search engine results page) and along the side. Opentopic blog >> marketingtheway.com PPC is online adverting where advertisers bid based on keywords and the ads appear on Google, Google Partner websites or on Bing and Yahoo. The advertisers then Pay Per Click when the customer clicks on their ad. The biggest. Marketing ROI Cmo marketing roi

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Use reviews on your blog to gussy up your Google search results

Biznology

Then, Google renders these reviews inline with the Google SERP. If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP. One potential benefit is the Baidu SERP will be significantly less crowded.

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A Few Quick SEO Wins Your Google+ Page Needs

Hubspot

All links in this section besides your verified website link are follow links , giving those pages a little SEO boost in the SERPs. Here''s an example of what HubSpot''s Google+ page looks like on a SERP: The SEO Benefit.

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A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

Analyze the First Page of SERPs. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs. Analyze the First Page of SERPs. Effective content marketing in today’s digital space should appease your audience as well as search engines. Of course, the audience should always come first.

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SEO Isn’t Mystical

Salesfusion

SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP).

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3 Key Takeaways from SMX East 2015

KoMarketing Associates

Simmonds went on to give great examples of poor video search results, changing knowledge graph results, and the effects SERP changes can have on traffic (you can get the full presentation here ).

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5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming

KoMarketing Associates

After I feel like I’ve given keyword tools a thorough pass for ideas, I typically move on to SERP analysis. Want to learn more about Google SERPs? Launching a content marketing strategy or improving upon past content success can seem like a daunting task.

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How and Why To Set Your Site Up for Google’s Rich Answers

Act-On

Rich answers are taking over the search engine results pages (SERPs). Even if your page holds its place in the SERPS. Google will show a rich answer from a page with relatively low authority – a page that often would not appear in the regular SERPs.

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Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

SEO is all about improving your standing within the search engine result pages (SERPs), and being able to stand out with a Rich Snippet can be a huge help in improving click through rate (CTR). Compare the two SERP links above, which one would you click on? Image via CrunchBase.

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Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

Total Clicks from search engine results page (SERP). Total Impressions in SERPs. Where did the year go? We’ve entered December and there are fewer than four weeks left in 2015.

Guest Blogging; SEO; Matt Cutts. A Point of View

NuSpark

There are more than several factors that contribute to the success of your website in search engine results pages (SERPs). The owner then thinks that the only thing that matters for website recognition in SERPs is the number of backlinks to his website. .

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SEO – Search Engine Optimization – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media

Opentopic

Opentopic blog >> marketingtheway.com Search engine optimization or just SEO is an art of making your website or a webpage eligible enough to be listed on top search engine result pages (SERPs) when a user searches for a particular keyword in the search engine (Google, Yahoo, Bing etc).

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5 Predictions for SEO in 2016

Act-On

A couple of studies have found mobile-friendly sites to be dominating the SERPS. But we do know it’s out of the bottle – it’s already affecting the search engine results pages (SERPs). Ever watched a big SEO update roll out?

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How to Set Your 2017 SEO Strategy: The Essentials

Fathom

Over the years, Search Engine Optimization (SEO) has slowly, but surely, transformed into more than just optimizing for the search engine result pages (SERPs). In the SERPs, users are looking for easy searching and quick answers.

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How to Write an Effective Meta Description (Yes, They Still Matter)

Hubspot

The meta description is one of your last hopes on search engine results pages (SERPs) to attract a searcher to come to your site. For a given SERP, there''s only a certain amount of people who will scroll down to the bottom of the page and click a result there.

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Three Tips for Boosting SEO with Social Media

KEO Marketing

Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs). There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO).

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Top 5 Content Marketing Trends for 2017

Navigate the Channel

You should also take note that videos show up at the top of the SERPS on Google, and can be searched on YouTube. Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising.

Google Shakes Up the Local Search World… (kinda)

Fathom

Google has just removed the ability for users to manually change their search location from the search results pages (SERPs). This feature was located under “Search Tools,” on the Google SERP, as detailed in the screenshot below.

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6 Ways to Make Your Content Drive Long-Term ROI

Hubspot

If you update your content frequently, the algorithm will favor your content in the SERPs. If you have any content that you want to be reindexed and get back in the SERPs, here''s what to focus on: Open up the page in your CMS. Creating content is hard work.

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Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

While publishing quality content and search-friendly meta data are certainly valuable to improve search rankings, building links from reputable and relevant websites is another vital strategy to ensure that Google will rank your site highly in search engine results pages (SERPs).

5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

With 40% of UK SMEs using social media to market their business , chances are your competition is already engaged in social media online marketing and improving their web traffic, SERPs and lead generation.

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Does Google Hate Small Businesses?

Hubspot

But even if you're not too concerned with your business' local listing, Google+ is still weighing very heavily on SERP listings. A lot of "winning" in the SERPs comes down to something SMB marketers can do really well -- creating amazing content. provocative, right?

7 SEO Tactics Most Marketers Ignore

Act-On

This one tactic isn’t going to catapult your page to the top of the SERPS (search engine results pages), but it gives a little lift. Search engine optimization has a reputation for being hard and brutally competitive. But is that really true?

How to Conduct a Competitive SEO Audit to Outrank Industry Rivals

Hubspot

And it makes sense -- whether you're just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress.

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9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

Hubspot

Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type. As long as you have a unique brand name, you stand a strong chance of dominating the SERPs for your navigational keyword.

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Google Releases Algorithm Update to Punish Copyright Violators

Hubspot

Not only is pirating content just poor internet etiquette , but it also results in duplicate content that hurts both websites on which the content is featured in the SERPs. What if a competitor is trying to flush me out of the SERPS? That's right!