Expert insights. Personalized for you.
Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy. Like many of us, you may believe Google shows accurate, consistent and positive information to prospects, investors, partners, clients, journalists, job candidates, readers, subscribers, etc. Who search your brand name. Wrong. Here is how you can take back control! MORE
And See how Google is showing other search engine results in its European local SERPs, prompting users to try out alternative engines for local queries. Sure enough, the last couple of weeks have been quite productive with fresh updates from the search engine. Learn about the introduction of CallJoy, updates to Display & Video 360, Smart Bidding signals, and productivity tools. MORE
When a user types a query into a search engine, they are not interested in scrolling through dozens of SERPs to find the answer to their question. They expect the algorithms within the search engine to properly sort through the available relevant web pages and return the results on the SERP that will best answer […]. The post Breaking Down SERPs: What Every Business Needs to Know appeared first on BrightEdge SEO Blog. MORE
But if we aspire to rank well for a particular search term, it behooves us to understand how that SERP has changed over time. The Goal of Analyzing Changes in SERP The purpose of the SERP Evolution […]. The post The SERP Evolution Strategy appeared first on MarketMuse. Thomas Jefferson once said, “I like the dreams of the future better than the history of the past.” MORE
However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings. Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy. Content Optimization MORE
Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. According to John Mueller of Google Webmaster Tools, the data Google collected as part of the Authorship test has shown that the presence of Authorship in SERPs wasn’t providing enough value to the user, especially when compared to the resources required to properly process the data. On Friday, Google announced the end Google Authorship. MORE
That’s where Alex stepped in and built a “SERP tracker” — a tool that calculated the percentage of search results for any given query that mentions a brand, product, or service. In the meantime, you can geek out on this generic R script for the SERP tracker that Alex wrote about on his blog. MORE
We‘ve studied 50,000 random keywords in the US to find out just how different the SERPs are for the same search query on different platforms. To highlight just how much harder it can be to compete in mobile search, and how big of a deal it is to keep up, we‘ve conducted research. MORE
The ever-evolving SERP layout has a new twist. Since the beginning of online search if you input a search query, you see the results listed in one of the expected SERPs layouts. The post SERP Alert: “People Also Search For” Pop-Down Boxes on Google SERPs appeared first on BrightEdge SEO Blog. If you click on a listing and go to the site, you can consume that content. Since February 2018 if you click the […]. MORE
The post How to Dominate SERPS by Focusing on Topics Instead of Keywords via @jesseseogeek appeared first on Search Engine Journal. Learn how to shift your strategy from a keyword-focus to topics and create content that dominates search results. Content Marketing SEO MORE
But visibility in SERP doesn’t stop there. The level of SERP real estate that HubSpot is mentioned in (including owned and third-party domains) is what surround sound measures. So there are no methods or tools to measure visibility in SERP, beyond rankings (as far as we looked). MORE
We had an in-depth conversation in last week‘s SEMrushchat and the information shared could help small business owners, marketers, and agencies. Our guest, Tim Capper, and our community shared recommendations on tools to find marketing gaps, marketing advantages small businesses have, local search strategies, schema, and keywords that small brands can target that big brands can‘t. SEO & Marketing 101 SEO MORE
SERP analysis can provide you with that competitive edge. The post SERP Analysis Starts Where Keyword Research Ends appeared first on MarketMuse. Competition for highly sought-after search terms continues to grow and standard keyword research is no longer enough. Content Optimization MORE
What are the impacts of BERT on SERPs? What are the impacts of BERT on SERPs? Google showed an example to explain the changes that BERT causes in SERPs. So, in the face of the update announced by Google and the changes in the SERPs, what can you do to improve your SEO results? MORE
Continue reading → The post Rise Up in SERPs With the Right SEO Content appeared first on Content Marketing Institute. Zero-click searches, sponsored listings, featured snippets, and more. With all that happening on Google, how can your content battle search engine results pages? Put on these SEO boxing gloves. Company News MORE
Posted by TheMozTeam Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related. Here’s a step-by-step guide on how you can use the dashboard to suss out a SERP feature strategy that’s right for your site. SERP features are driving a whopping 188.2 SERP trends. MORE
There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Because we care about how much sleep you’re getting (a healthy eight hours, please), we whipped up a useful guide on our favourite way to keyword list-build, and all you need are three SERP features: the “People also ask” box, related searches, and the “People also search for” box. MORE
Content is playing a greater role in demonstrating expertise, as this new SERP feature suggests. The post Advanced User Intent and SERP Analysis appeared first on MarketMuse. SEO Content Strategy MORE
5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. SEO (search engine optimization) is the practice of optimizing your online content to rank your website and content pages higher in the organic SERPs (search engine results pages). MORE
Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday. We make important decisions, budgetary decisions on what the SERPs say. What's wrong with SERPs? The future of SERPs. MORE
The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs. The Main Elements of SERPs. MORE
Changes to the SERP Landscape. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. MORE
The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey. MORE
The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs. MORE
Google recently announced some changes to their mobile SERP layout that are intended to make it easier for customers to recognize the branding of different sites and determine which pages they want to engage with. The post Changes to the Mobile SERP: How to leverage new branding opportunities appeared first on BrightEdge SEO Blog. MORE
Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around. This is why we took 40,977 SERPS and stripped out every term or phrase from the aforementioned features — a small, first step toward making sense of Google’s organizational skills. MORE
5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. SEO (search engine optimization) is the practice of optimizing your online content to rank your website and content pages higher in the organic SERPs (search engine results pages). MORE
Posted by AndrewDennis33 There’s gold in them thar SERPs…gold I tell ya! Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). because we’re going to learn how to mine the SERPs for SEO gold! MORE
In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. What Does SERP Stand For? SERP stands for Search Engine Results Page. SERP Features. Local SERP. MORE
Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query. The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog. This is another evidence that Google is making search a helpful and personalized utility to help each search user as immediately as possible. However, marketers do not have to worry about immediate negative impact to their search […]. MORE
A blog post by Sergey Alakov this week stated that Google is testing Google Price Insights, a new SERP element that adds price comparison features to the knowledge graph for hotels. The post Google Price Insights: New SERP Test and How to Respond appeared first on BrightEdge SEO Blog. The new feature includes a hyperlinked CTA called “Explore Insights.” When clicked, the CTA takes the user to to market comparison page that displays […]. MORE
Google has updated mobile SERP design to show website names and icons. Google has updated mobile SERP design to show website names and icons. The left shows the previous SERPs, the right shows the refresh. The post Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency appeared first on ClickZ. MORE
The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features. Advanced SERP Features. MORE
That tool is Google’s search engine results page (SERP). In this post, we will be discussing the key SERP features advertisers can use to improve their paid search performance. The easiest form of research that can be done on the SERP is observing the competition. Upon looking at Google’s SERP, however, it’s clear that portable and home speakers are the focus for users searching that term. For search ads, the text format is the most prominent on the SERP. MORE
Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. In this test, we also wanted to see if it could be used to help give us an understanding of how people actually interact with Google SERPs, and provide insight into searching behavior more generally. MORE
Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. Soon" turned out to be very soon, as we're already seeing these results surface. MORE
Does your brand SERP contain 10 simple blue links or something more attractive and convincing to the user? Find out what SERP elements you should be aiming to get and what it takes to get them! MORE
SERP Related Topics RockContent
NOVEMBER 30, 2020
What are the impacts of BERT on SERPs? What are the impacts of BERT on SERPs? Google showed an example to explain the changes that BERT causes in SERPs. So, in the face of the update announced by Google and the changes in the SERPs, what can you do to improve your SEO results?
seo.co
AUGUST 20, 2020
The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs. The Main Elements of SERPs.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Brightedge
NOVEMBER 3, 2020
The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs.
Brightedge
NOVEMBER 3, 2020
Changes to the SERP Landscape. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs.
Speaker: Kathleen Booth, VP of Marketing at Prevailion
Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.
KoMarketing Associates
FEBRUARY 5, 2019
The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features. Advanced SERP Features.
|
Content Marketing Institute
MARCH 19, 2020
Continue reading → The post Rise Up in SERPs With the Right SEO Content appeared first on Content Marketing Institute. Zero-click searches, sponsored listings, featured snippets, and more. With all that happening on Google, how can your content battle search engine results pages? Put on these SEO boxing gloves. Company News
SEMrush
JULY 5, 2019
Does your brand SERP contain 10 simple blue links or something more attractive and convincing to the user? Find out what SERP elements you should be aiming to get and what it takes to get them!
MarketMuse
FEBRUARY 7, 2019
But if we aspire to rank well for a particular search term, it behooves us to understand how that SERP has changed over time. The Goal of Analyzing Changes in SERP The purpose of the SERP Evolution […]. The post The SERP Evolution Strategy appeared first on MarketMuse. Thomas Jefferson once said, “I like the dreams of the future better than the history of the past.”
SEMrush
APRIL 29, 2019
We‘ve studied 50,000 random keywords in the US to find out just how different the SERPs are for the same search query on different platforms. To highlight just how much harder it can be to compete in mobile search, and how big of a deal it is to keep up, we‘ve conducted research.
Brightedge
OCTOBER 9, 2020
The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.
|
Moz
APRIL 21, 2020
Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. In this test, we also wanted to see if it could be used to help give us an understanding of how people actually interact with Google SERPs, and provide insight into searching behavior more generally.
Moz
MARCH 19, 2020
Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday. We make important decisions, budgetary decisions on what the SERPs say. What's wrong with SERPs? The future of SERPs.
MarketMuse
NOVEMBER 26, 2019
Content is playing a greater role in demonstrating expertise, as this new SERP feature suggests. The post Advanced User Intent and SERP Analysis appeared first on MarketMuse. SEO Content Strategy
ClickZ
MAY 24, 2019
Google has updated mobile SERP design to show website names and icons. Google has updated mobile SERP design to show website names and icons. The left shows the previous SERPs, the right shows the refresh. The post Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency appeared first on ClickZ.
MarketMuse
JULY 12, 2018
However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings. Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy. Content Optimization
Brightedge
JULY 1, 2020
5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. SEO (search engine optimization) is the practice of optimizing your online content to rank your website and content pages higher in the organic SERPs (search engine results pages).
Moz
JANUARY 24, 2019
Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around. This is why we took 40,977 SERPS and stripped out every term or phrase from the aforementioned features — a small, first step toward making sense of Google’s organizational skills.
MarketMuse
APRIL 23, 2019
SERP analysis can provide you with that competitive edge. The post SERP Analysis Starts Where Keyword Research Ends appeared first on MarketMuse. Competition for highly sought-after search terms continues to grow and standard keyword research is no longer enough. Content Optimization
Hubspot
APRIL 6, 2018
In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. What Does SERP Stand For? SERP stands for Search Engine Results Page. SERP Features. Local SERP.
Brightedge
JULY 1, 2020
5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. SEO (search engine optimization) is the practice of optimizing your online content to rank your website and content pages higher in the organic SERPs (search engine results pages).
EMagine B2B Blog
SEPTEMBER 2, 2014
Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. According to John Mueller of Google Webmaster Tools, the data Google collected as part of the Authorship test has shown that the presence of Authorship in SERPs wasn’t providing enough value to the user, especially when compared to the resources required to properly process the data. On Friday, Google announced the end Google Authorship.
SEMrush
OCTOBER 30, 2018
Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy. Like many of us, you may believe Google shows accurate, consistent and positive information to prospects, investors, partners, clients, journalists, job candidates, readers, subscribers, etc. Who search your brand name. Wrong. Here is how you can take back control!
Moz
MAY 14, 2019
Posted by TheMozTeam Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related. Here’s a step-by-step guide on how you can use the dashboard to suss out a SERP feature strategy that’s right for your site. SERP features are driving a whopping 188.2 SERP trends.
Moz
APRIL 29, 2019
There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Because we care about how much sleep you’re getting (a healthy eight hours, please), we whipped up a useful guide on our favourite way to keyword list-build, and all you need are three SERP features: the “People also ask” box, related searches, and the “People also search for” box.
Brightedge
FEBRUARY 15, 2018
The ever-evolving SERP layout has a new twist. Since the beginning of online search if you input a search query, you see the results listed in one of the expected SERPs layouts. The post SERP Alert: “People Also Search For” Pop-Down Boxes on Google SERPs appeared first on BrightEdge SEO Blog. If you click on a listing and go to the site, you can consume that content. Since February 2018 if you click the […].
Moz
OCTOBER 19, 2020
Posted by AndrewDennis33 There’s gold in them thar SERPs…gold I tell ya! Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). because we’re going to learn how to mine the SERPs for SEO gold!
Brightedge
MARCH 16, 2018
Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query. The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog. This is another evidence that Google is making search a helpful and personalized utility to help each search user as immediately as possible. However, marketers do not have to worry about immediate negative impact to their search […].
Brightedge
JULY 25, 2018
A blog post by Sergey Alakov this week stated that Google is testing Google Price Insights, a new SERP element that adds price comparison features to the knowledge graph for hotels. The post Google Price Insights: New SERP Test and How to Respond appeared first on BrightEdge SEO Blog. The new feature includes a hyperlinked CTA called “Explore Insights.” When clicked, the CTA takes the user to to market comparison page that displays […].
SEMrush
MAY 8, 2019
And See how Google is showing other search engine results in its European local SERPs, prompting users to try out alternative engines for local queries. Sure enough, the last couple of weeks have been quite productive with fresh updates from the search engine. Learn about the introduction of CallJoy, updates to Display & Video 360, Smart Bidding signals, and productivity tools.
Search Engine Journal
DECEMBER 12, 2019
The post How to Dominate SERPS by Focusing on Topics Instead of Keywords via @jesseseogeek appeared first on Search Engine Journal. Learn how to shift your strategy from a keyword-focus to topics and create content that dominates search results. Content Marketing SEO
Hubspot
NOVEMBER 5, 2020
But visibility in SERP doesn’t stop there. The level of SERP real estate that HubSpot is mentioned in (including owned and third-party domains) is what surround sound measures. So there are no methods or tools to measure visibility in SERP, beyond rankings (as far as we looked).
Moz
MAY 21, 2019
Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. Soon" turned out to be very soon, as we're already seeing these results surface.
Brightedge
SEPTEMBER 20, 2018
When a user types a query into a search engine, they are not interested in scrolling through dozens of SERPs to find the answer to their question. They expect the algorithms within the search engine to properly sort through the available relevant web pages and return the results on the SERP that will best answer […]. The post Breaking Down SERPs: What Every Business Needs to Know appeared first on BrightEdge SEO Blog.
SEMrush
AUGUST 12, 2019
We had an in-depth conversation in last week‘s SEMrushchat and the information shared could help small business owners, marketers, and agencies. Our guest, Tim Capper, and our community shared recommendations on tools to find marketing gaps, marketing advantages small businesses have, local search strategies, schema, and keywords that small brands can target that big brands can‘t. SEO & Marketing 101 SEO
Brightedge
JUNE 17, 2019
Google recently announced some changes to their mobile SERP layout that are intended to make it easier for customers to recognize the branding of different sites and determine which pages they want to engage with. The post Changes to the Mobile SERP: How to leverage new branding opportunities appeared first on BrightEdge SEO Blog.
Hubspot
OCTOBER 13, 2020
That’s where Alex stepped in and built a “SERP tracker” — a tool that calculated the percentage of search results for any given query that mentions a brand, product, or service. In the meantime, you can geek out on this generic R script for the SERP tracker that Alex wrote about on his blog.
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