Google Authorship Removed From SERPs

EMagine B2B Blog

Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. So, instead of scrapping the whole idea, Google may take what they learned from this experiment to create a new way of evaluating author authority and incorporating that into SERPs.

SERP 45

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one.

SERP 45

Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More

Fathom

The post Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More appeared first on Fathom. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google Adds Additional Ranking Boost for Using App Indexing API”.

SERP 20

The 20 Best SEO Rank Tracker Tools

Webbiquity

Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. 18) SERP Scan. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.”

Tools 71

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one.

CTR 8

Google Increases Meta Description Length to 320 Characters—How Should You Respond?

Brightedge

One of the exciting parts of SEO is the ever-evolving SERP and the SERP has changed again. This was a hot topic of discussion at one of our recent BrightEdge User Group meetings. How should you respond to the new meta description length? What changed and in what way did it change?

SERP 30

Google’s Knowledge Graph and Other New Features Spark Major Changes in SERPs

Content Standard

With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same.

Are Google's Featured Snippets Eating Your Blog Traffic?

Hubspot

The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. To put that into context, consider that on SERPs with no featured snippet, we found that the first result can expect to bring in about 33% of the total clicks.

SERP 26

Optimize Your Content for Inbound Marketing: Part 2

Act-On

Before jumping into the list, it’s important to understand the general landscape of a search engine results page (SERP). A typical Google SERP contains four non-paid (aka “organic”) sections: General web results (i.e.,

The New Google Search Console Updates: Here is What You Need to Know

Brightedge

Google launched the Google Search Console (GSC), originally Google Webmaster Tools, more than 10 years ago to help webmasters better understand their sites’ standing within the Google SERPs, improve site performance, and user experience.

SERP 24

5 Simple Ways Beginners Can Beat the Competition at PPC

Marketing Insider Group

Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers.

SERP 45

Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?

Hubspot

Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. Here’s an example of what a SERP looks like now: Why Did Google Make This Change?

SERP 61

The Definition of Organic Search Results [In Under 100 Words]

Hubspot

Organic search results are unpaid, natural listings on search engine results pages (SERPs) that are surfaced and ranked based on their relevance to a user''s query.

SERP 25

Use reviews on your blog to gussy up your Google search results

Biznology

Then, Google renders these reviews inline with the Google SERP. If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews.

This Week in Growth Marketing: Why Technology Isn’t a Panacea

Captora

Confused by Google’s new SERP? CMO Google SERP growth marketing persona predictive marketingWe get it — it’s impossible to stay on top of every growth marketing story throughout the week. To keep you up to speed, we’re recapping the top stories every Friday, by the tweets.

How and Why To Set Your Site Up for Google’s Rich Answers

Act-On

Rich answers are taking over the search engine results pages (SERPs). Even if your page holds its place in the SERPS. Google will show a rich answer from a page with relatively low authority – a page that often would not appear in the regular SERPs.

Sites 104

Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

SEO is all about improving your standing within the search engine result pages (SERPs), and being able to stand out with a Rich Snippet can be a huge help in improving click through rate (CTR). Compare the two SERP links above, which one would you click on? Image via CrunchBase.

Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

Total Clicks from search engine results page (SERP). Total Impressions in SERPs. Where did the year go? We’ve entered December and there are fewer than four weeks left in 2015.

Guest Blogging; SEO; Matt Cutts. A Point of View

NuSpark

There are more than several factors that contribute to the success of your website in search engine results pages (SERPs). The owner then thinks that the only thing that matters for website recognition in SERPs is the number of backlinks to his website. .

View 64

How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. I wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs?

PPC – Pay Per Click – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media

Opentopic

The ads appear at the top of the SERPs (Search engine results page) and along the side. Opentopic blog >> marketingtheway.com PPC is online adverting where advertisers bid based on keywords and the ads appear on Google, Google Partner websites or on Bing and Yahoo. The advertisers then Pay Per Click when the customer clicks on their ad. The biggest. Marketing ROI Cmo marketing roi

SERP 17

Why You Should Move from HTTP to HTTPS

Navigate the Channel

Since webmasters want to comply with Google’s recommendations to perform better in SERP (Search Engine Results Pages), sites are being upgraded to HTTPS. One of the trends that has been most evident in 2017 is that many B2B website owners are moving from HTTP to HTTPS.

SERP 31

5 Predictions for SEO in 2016

Act-On

A couple of studies have found mobile-friendly sites to be dominating the SERPS. But we do know it’s out of the bottle – it’s already affecting the search engine results pages (SERPs). Ever watched a big SEO update roll out?

SEO 95

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP. One potential benefit is the Baidu SERP will be significantly less crowded.

PPC 87

A Few Quick SEO Wins Your Google+ Page Needs

Hubspot

All links in this section besides your verified website link are follow links , giving those pages a little SEO boost in the SERPs. Here''s an example of what HubSpot''s Google+ page looks like on a SERP: The SEO Benefit.

SERP 50

The Trials and Tribulations of the SEO: A Marketing Fable—Part One

Content Standard

Suddenly, the power of getting discovered through Google’s SERP has shifted. Chapter Three: The Mighty SERP. Over the years, Google has added features to the SERP to enhance the user experience—to make the searcher’s search for information quicker and more relevant.

SERP 27

3 Key Takeaways from SMX East 2015

KoMarketing Associates

Simmonds went on to give great examples of poor video search results, changing knowledge graph results, and the effects SERP changes can have on traffic (you can get the full presentation here ).

SERP 61

A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

Analyze the First Page of SERPs. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs. Analyze the First Page of SERPs. Effective content marketing in today’s digital space should appease your audience as well as search engines. Of course, the audience should always come first.

SEO Isn’t Mystical

Salesfusion

SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP).

SEO 60

5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming

KoMarketing Associates

After I feel like I’ve given keyword tools a thorough pass for ideas, I typically move on to SERP analysis. Want to learn more about Google SERPs? Launching a content marketing strategy or improving upon past content success can seem like a daunting task.

SERP 93

Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

While publishing quality content and search-friendly meta data are certainly valuable to improve search rankings, building links from reputable and relevant websites is another vital strategy to ensure that Google will rank your site highly in search engine results pages (SERPs).

7 SEO Tactics Most Marketers Ignore

Act-On

This one tactic isn’t going to catapult your page to the top of the SERPS (search engine results pages), but it gives a little lift. Search engine optimization has a reputation for being hard and brutally competitive. But is that really true?

SEO – Search Engine Optimization – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media

Opentopic

Opentopic blog >> marketingtheway.com Search engine optimization or just SEO is an art of making your website or a webpage eligible enough to be listed on top search engine result pages (SERPs) when a user searches for a particular keyword in the search engine (Google, Yahoo, Bing etc).

ROI 12

How to Write an Effective Meta Description (Yes, They Still Matter)

Hubspot

The meta description is one of your last hopes on search engine results pages (SERPs) to attract a searcher to come to your site. For a given SERP, there''s only a certain amount of people who will scroll down to the bottom of the page and click a result there.

SERP 50

SEO Marketing Strategy: Tips for Success in 2018

Content Marketing Institute

1 organically is no longer the top result seen by searchers because of design changes to Google’s search engine results pages ( SERPs ). SERP elements (like videos or images) have been around for years, but they appeared intermittently.

SERP 19

How to Set Your 2017 SEO Strategy: The Essentials

Fathom

Over the years, Search Engine Optimization (SEO) has slowly, but surely, transformed into more than just optimizing for the search engine result pages (SERPs). In the SERPs, users are looking for easy searching and quick answers.

SERP 39

Three Tips for Boosting SEO with Social Media

KEO Marketing

Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs). There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO).

SERP 37

Google Shakes Up the Local Search World… (kinda)

Fathom

Google has just removed the ability for users to manually change their search location from the search results pages (SERPs). This feature was located under “Search Tools,” on the Google SERP, as detailed in the screenshot below.

SERP 30

6 Ways to Make Your Content Drive Long-Term ROI

Hubspot

If you update your content frequently, the algorithm will favor your content in the SERPs. If you have any content that you want to be reindexed and get back in the SERPs, here''s what to focus on: Open up the page in your CMS. Creating content is hard work.

SERP 44

The dashboard has finally been perfected

Biznology

SERPs.