5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

That tool is Google’s search engine results page (SERP). In this post, we will be discussing the key SERP features advertisers can use to improve their paid search performance. The easiest form of research that can be done on the SERP is observing the competition.

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SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important.

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10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy

SEMrush

Does your brand SERP contain 10 simple blue links or something more attractive and convincing to the user? Find out what SERP elements you should be aiming to get and what it takes to get them!

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Desktop vs. Mobile: The Difference Between SERPs

SEMrush

We‘ve studied 50,000 random keywords in the US to find out just how different the SERPs are for the same search query on different platforms. To highlight just how much harder it can be to compete in mobile search, and how big of a deal it is to keep up, we‘ve conducted research.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Rise Up in SERPs With the Right SEO Content

Content Marketing Institute

Continue reading → The post Rise Up in SERPs With the Right SEO Content appeared first on Content Marketing Institute. Zero-click searches, sponsored listings, featured snippets, and more. With all that happening on Google, how can your content battle search engine results pages?

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Getting Smarter with SERPs - Whiteboard Friday

Moz

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. We make important decisions, budgetary decisions on what the SERPs say.

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Advanced User Intent and SERP Analysis

MarketMuse

Content is playing a greater role in demonstrating expertise, as this new SERP feature suggests. The post Advanced User Intent and SERP Analysis appeared first on MarketMuse. SEO Content Strategy

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Practical Techniques to Improve Both Brand and Brand Review SERPs

SEMrush

Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy.

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Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency

ClickZ

Google has updated mobile SERP design to show website names and icons. Google has updated mobile SERP design to show website names and icons. The left shows the previous SERPs, the right shows the refresh.

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Mapping the Overlap of SERP Feature Suggestions

Moz

This is why we took 40,977 SERPS and stripped out every term or phrase from the aforementioned features — a small, first step toward making sense of Google’s organizational skills. We wanted to see how much overlap might exist across these different SERP features.

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Google News Digest: Display & Video 360, CallJoy, Lite Mode, and European Google Local SERPs

SEMrush

And See how Google is showing other search engine results in its European local SERPs, prompting users to try out alternative engines for local queries. Sure enough, the last couple of weeks have been quite productive with fresh updates from the search engine.

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SERP Analysis Starts Where Keyword Research Ends

MarketMuse

SERP analysis can provide you with that competitive edge. The post SERP Analysis Starts Where Keyword Research Ends appeared first on MarketMuse. Competition for highly sought-after search terms continues to grow and standard keyword research is no longer enough.

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A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. What Does SERP Stand For? SERP stands for Search Engine Results Page. A SERP is the web page you see when you search for something on Google.

How to explore a SERP feature strategy with STAT

Moz

Posted by TheMozTeam Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related.

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How User Intent Impacts SERPs

MarketMuse

However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings. Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy.

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Best Tweets from #SEMrushchat: How Small Businesses Can Beat Big Brands in SERPs

SEMrush

We had an in-depth conversation in last week‘s SEMrushchat and the information shared could help small business owners, marketers, and agencies.

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Using the SERP to build your keyword list

Moz

There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. And it makes sense for us to be on those SERPs when searchers decide to take them up on the offer.

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Google Authorship Removed From SERPs

EMagine B2B Blog

Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. So, instead of scrapping the whole idea, Google may take what they learned from this experiment to create a new way of evaluating author authority and incorporating that into SERPs.

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Google News Digest: New SERP Features and Pay for Conversions in Display Campaigns

SEMrush

While we were away enjoying the holiday season, some important updates from Google were getting ready to be rolled out (and most of them are live now). If you feel you may have missed some updates and are not sure what those might be, keep reading; everything you need to know is here. Industry News

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Question-Answer SERPs: When Search Intent Is Nearly Certain

Brightedge

Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query. The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog.

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Google News Digest: June 2019 Core Update, New Mobile SERPS, Mobile-first Indexing and More.

SEMrush

Google announced a major core update for June 2019, changed how search results look on mobile devices, added online food ordering directly from Google Search, Maps, and the Assistant, and much more! Keep reading to see all the changes over the last past weeks. Industry News

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Podcasts in SERPs: Is Audio SEO The Next Frontier?

Moz

Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. Soon" turned out to be very soon, as we're already seeing these results surface.

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Google Price Insights: New SERP Test and How to Respond

Brightedge

A blog post by Sergey Alakov this week stated that Google is testing Google Price Insights, a new SERP element that adds price comparison features to the knowledge graph for hotels. The post Google Price Insights: New SERP Test and How to Respond appeared first on BrightEdge SEO Blog.

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How to Dominate SERPS by Focusing on Topics Instead of Keywords via @jesseseogeek

Search Engine Journal

The post How to Dominate SERPS by Focusing on Topics Instead of Keywords via @jesseseogeek appeared first on Search Engine Journal. Learn how to shift your strategy from a keyword-focus to topics and create content that dominates search results. Content Marketing SEO

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SERP Alert: “People Also Search For” Pop-Down Boxes on Google SERPs

Brightedge

The ever-evolving SERP layout has a new twist. Since the beginning of online search if you input a search query, you see the results listed in one of the expected SERPs layouts. The post SERP Alert: “People Also Search For” Pop-Down Boxes on Google SERPs appeared first on BrightEdge SEO Blog. If you click on a listing and go to the site, you can consume that content. Since February 2018 if you click the […].

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Google News Digest: Multiple SERP Tests, Call-Only Ads Change, and Holiday Spirit with Google

SEMrush

The year is coming to an end, and Google has been working on all the tweaks and changes it can make before beginning the new year afresh.

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Changes to the Mobile SERP: How to leverage new branding opportunities

Brightedge

Google recently announced some changes to their mobile SERP layout that are intended to make it easier for customers to recognize the branding of different sites and determine which pages they want to engage with.

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Breaking Down SERPs: What Every Business Needs to Know

Brightedge

When a user types a query into a search engine, they are not interested in scrolling through dozens of SERPs to find the answer to their question. The post Breaking Down SERPs: What Every Business Needs to Know appeared first on BrightEdge SEO Blog.

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March 1st Google Update: The Mysterious Case of the 19-Result SERPs

Moz

Digging in on Friday (March 1st), we saw a number of metrics shift, but most notably was a spike in page-one Google SERPs with more than 10 organic results. Dissecting the 19-result SERP. Across 10K keywords, we saw 9 SERPs with 19 results.

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Content Marketing For Small Business: Thriving when big domains dominate the SERP

Brightedge

The post Content Marketing For Small Business: Thriving when big domains dominate the SERP appeared first on BrightEdge SEO Blog. With more than a billion sites online, competition is fierce across nearly every sector. Brands try to get their voices heard above the noise.

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Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Directive Agency

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible.

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3 Marketing Activities to Increase Your Google SERP CTR

Directive Agency

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals.

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What a Two-Tiered SERP Means for Content Strategy - Whiteboard Friday

Moz

The beginning of this I credit to one of my colleagues, Tom Capper, THCapper on Twitter , who presented at our Search Love London conference a presentation entitled " The Two-Tiered SERP ," and I'm going to describe what that means in just a second.

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What Do You Do When You Lose Organic Traffic to Google SERP Features?

Moz

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. This works well for SERP features, but determining a change in the amount of paid advertising will be harder to spot this way.

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Marketing and Branding Strategies to Increase Your SERP Rankings

B2B Marketing Insights - WE•DO

They’re the ones you want to show up at the top of Google SERPs. If you still have questions about marketing and branding strategies to increase your SERP rankings, we can help. Increasing your search engine rankings is not a one-off task.

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Omnivores of the SERP: Eat Up More Market Share

Directive Agency

The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. If we look at an average SERP (search engine results page), we can see that the results are generally divided by four categories. Changing SERPs.

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