How User Intent Impacts SERPs

MarketMuse

However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings. Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy.

SERP 52

Google Price Insights: New SERP Test and How to Respond

Brightedge

A blog post by Sergey Alakov this week stated that Google is testing Google Price Insights, a new SERP element that adds price comparison features to the knowledge graph for hotels. The post Google Price Insights: New SERP Test and How to Respond appeared first on BrightEdge SEO Blog.

SERP 72

Question-Answer SERPs: When Search Intent Is Nearly Certain

Brightedge

Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query. The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog.

SERP 80

A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. What Does SERP Stand For? SERP stands for Search Engine Results Page. A SERP is the web page you see when you search for something on Google.

SERP 74

Breaking Down SERPs: What Every Business Needs to Know

Brightedge

When a user types a query into a search engine, they are not interested in scrolling through dozens of SERPs to find the answer to their question. The post Breaking Down SERPs: What Every Business Needs to Know appeared first on BrightEdge SEO Blog.

SERP 55

Practical Techniques to Improve Both Brand and Brand Review SERPs

SEMrush

Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy.

SERP 76

Google Authorship Removed From SERPs

EMagine B2B Blog

Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. So, instead of scrapping the whole idea, Google may take what they learned from this experiment to create a new way of evaluating author authority and incorporating that into SERPs.

SERP 82

Marketing and Branding Strategies to Increase Your SERP Rankings

B2B Marketing Insights - WE•DO

They’re the ones you want to show up at the top of Google SERPs. If you still have questions about marketing and branding strategies to increase your SERP rankings, we can help. Increasing your search engine rankings is not a one-off task.

SERP 61

Google News Digest: New SERP Features and Pay for Conversions in Display Campaigns

SEMrush

While we were away enjoying the holiday season, some important updates from Google were getting ready to be rolled out (and most of them are live now). If you feel you may have missed some updates and are not sure what those might be, keep reading; everything you need to know is here. Industry News

SERP 76

Google Adds Multiple Quick Answers to SERPs: What It Means for SEO

Brightedge

Google has begun displaying multiple Quick Answers on certain search engine result pages (SERP). The post Google Adds Multiple Quick Answers to SERPs: What It Means for SEO appeared first on BrightEdge SEO Blog.

SERP 69

What Do You Do When You Lose Organic Traffic to Google SERP Features?

Moz

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. This works well for SERP features, but determining a change in the amount of paid advertising will be harder to spot this way.

SERP 70

Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Directive Agency

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible.

SERP 56

3 Marketing Activities to Increase Your Google SERP CTR

Directive Agency

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals.

CTR 52

Google News Digest: Multiple SERP Tests, Call-Only Ads Change, and Holiday Spirit with Google

SEMrush

The year is coming to an end, and Google has been working on all the tweaks and changes it can make before beginning the new year afresh.

SERP 66

Omnivores of the SERP: Eat Up More Market Share

Directive Agency

The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. If we look at an average SERP (search engine results page), we can see that the results are generally divided by four categories. Changing SERPs.

SERP 52

Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing

Directive Agency

And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Q: Should I focus on monopolizing SERPs? The key is targeting the SERPs where your most qualified traffic is headed.

SERP 60

The 20 Best SEO Rank Tracker Tools

Webbiquity

Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. 18) SERP Scan. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.”

Tools 260

Why Every Writer Should Learn Basic SEO Principles

Contently

People constantly google “Rick and Morty” and “Rick and Morty Season 4,” so I knew that muscling my way onto that first SERP (Search Engine Results Page) was going to be arduous. Storytelling Google Inverse Netflix Newsweek seo SERP

SEO 169

Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More

Fathom

The post Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More appeared first on Fathom. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google Adds Additional Ranking Boost for Using App Indexing API”.

SERP 76

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one.

SERP 76

Google’s Knowledge Graph and Other New Features Spark Major Changes in SERPs

Content Standard

With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same.

SERP 52

choozlechat: SEO supporting paid display with Volume Nine

Choozle

choozlechat Education content marketing google paid search search advertising search engine search engine marketing seo serpKate Marshall, Marketing & Communications Manager, Choozle : Let’s start with the basics. In a nutshell, what are organic marketing channels and how do they work?

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one.

SERP 52

Social media becoming increasingly important in regards to link building

Biznology

Links remain the primary ranking factor for determining where a site or page shows up in the search engine results pages (SERPs). Organic Search Search Marketing Slider Social Media Marketing link building Search engine optimization Search engine results page SEO SERPs social media

Seven Common AdWords Mistakes to Avoid

Webbiquity

Search Engine Marketing AdWords commercial queries content network CPA CPC CPL CTR dayparting eStrategy Trends Google landing page design SEM SERPs WordStream

5 SEO Strategies That Will Make a Difference for 2019

Brightedge

Losing a single spot on the SERP can have a tremendous impact on your traffic rates, and therefore your conversions and revenue. Position one on the desktop SERP receives an average of 28 percent of the clicks, while position two receives only 13, and position three 9.

SERP 66

Google Increases Meta Description Length to 320 Characters—How Should You Respond?

Brightedge

One of the exciting parts of SEO is the ever-evolving SERP and the SERP has changed again. This was a hot topic of discussion at one of our recent BrightEdge User Group meetings. How should you respond to the new meta description length? What changed and in what way did it change?

SERP 85

Keyword Cannibalization: How to Keep it From Harming Your On-Site SEO

SEMrush

This post will describe the phenomenon of keyword cannibalization, show you how to see if it is occurring using SEMRush, and how to protect against it in the future to maintain high rankings in the SERPs.

SERP 76

Your Pop-Up is Hurting Your Site (Here’s How To Make It Help)

Marketing Insider Group

Google has stated that it will lower the SERP rankings of websites featuring pop-ups that decrease the quality of mobile experiences. This means that if you don’t get your pop-ups in order, all that SEO work your web developer did will go right out the window.

Sites 145

5 Simple Ways Beginners Can Beat the Competition at PPC

Marketing Insider Group

Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers.

PPC 185

Personalized Search: Changes on Google and What they Mean

Brightedge

A few years ago, search engines emphasized their efforts to create more personalized results on the SERP. In recent years there’s been a lot of discussion about personalized search and a personalized user experience on the web.

SERP 68

Leveraging Organic and Paid Search Together: 6 Ways to Maximize Performance

Brightedge

billion searches made per day, ranking well on the SERP has tremendous power to drive traffic towards your site. With over 3.5 BrightEdge Research tracks channel share and finds that SEO traffic is still the largest trackable channel and in the majority at 50.1%

SERP 66

Analyzing Search Engine Results Pages on a Large Scale

SEMrush

How to import and analyze Google SERPs on a large scale. This is a tutorial on how to use Python for a better understanding of search positions of an industry (flights and tickets in this case).We

Google News Digest: Duplex’s Public Testing, Goodbye Google+, and New Algo Update?

SEMrush

How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs. To get the most out of this exercise, don’t just look at the title and meta description on the SERP, click through to the actual page and read it. As you review the SERPs, take notes in all the below areas. Dig into the SERPs and take note of content’s characteristics.

SERP 166

8 SEO Basics You Need to Get Started

Brightedge

Considering that an estimated 51% of site traffic originates from organic search, it is clear that where a website appears on the SERP will greatly impact the site’s overall traffic success. SEO is the foundation of a successful website.

SERP 67

8 SEO Concepts You Need to Get Started

Brightedge

Considering that an estimated 51% of site traffic originates from organic search, it is clear that where a website appears on the SERP will greatly impact the site’s overall traffic success. SEO is the foundation of a successful website.

SERP 55

3 Key Takeaways from SMX East 2015

KoMarketing Associates

Simmonds went on to give great examples of poor video search results, changing knowledge graph results, and the effects SERP changes can have on traffic (you can get the full presentation here ).

SERP 268

Google’s More Results button on mobile

Brightedge

Google announced this week that it launched a new way of displaying additional search results on the mobile SERP, the More Results button, effectively removing pagination. How does this impact your site? According to a tweet from Google’s SearchLiason Twitter account, secondary organic search results will now be displayed differently on mobile. Upon reaching the […]. The post Google’s More Results button on mobile appeared first on BrightEdge SEO Blog.

SERP 52

Are Google's Featured Snippets Eating Your Blog Traffic?

Hubspot

The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. To put that into context, consider that on SERPs with no featured snippet, we found that the first result can expect to bring in about 33% of the total clicks.