Expert insights. Personalized for you.
Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy. Like many of us, you may believe Google shows accurate, consistent and positive information to prospects, investors, partners, clients, journalists, job candidates, readers, subscribers, etc. Who search your brand name. Wrong. Here is how you can take back control! MORE
But if we aspire to rank well for a particular search term, it behooves us to understand how that SERP has changed over time. The Goal of Analyzing Changes in SERP The purpose of the SERP Evolution […]. The post The SERP Evolution Strategy appeared first on MarketMuse. Thomas Jefferson once said, “I like the dreams of the future better than the history of the past.” MORE
However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings. Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy. Content Optimization MORE
Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. According to John Mueller of Google Webmaster Tools, the data Google collected as part of the Authorship test has shown that the presence of Authorship in SERPs wasn’t providing enough value to the user, especially when compared to the resources required to properly process the data. On Friday, Google announced the end Google Authorship. MORE
We‘ve studied 50,000 random keywords in the US to find out just how different the SERPs are for the same search query on different platforms. To highlight just how much harder it can be to compete in mobile search, and how big of a deal it is to keep up, we‘ve conducted research. MORE
A lively discussion about taking control of your brand SERP. Learn to Improve your brand’s digital ecosystem and take control of your SERP. The post How to (and Why You Should) Optimize Your Brand SERP (Webinar Highlights) appeared first on MarketMuse. MORE
SEM stands for search engine marketing and is a paid marketing tactic to promote a site, drive traffic to your website through pay-per-click advertising (PPC) and increase page exposure in the search engine results pages (SERPs). MORE
Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. MORE
SERP analysis can provide you with that competitive edge. The post SERP Analysis Starts Where Keyword Research Ends appeared first on MarketMuse. Competition for highly sought-after search terms continues to grow and standard keyword research is no longer enough. Content Optimization MORE
What are the impacts of BERT on SERPs? What are the impacts of BERT on SERPs? Google showed an example to explain the changes that BERT causes in SERPs. So, in the face of the update announced by Google and the changes in the SERPs, what can you do to improve your SEO results? MORE
Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers' knowledge of Google SERP features. In this post, read through the six most common misconceptions found in quiz answers, dealing with structured data, Featured Snippets, and more MORE
Continue reading → The post Rise Up in SERPs With the Right SEO Content appeared first on Content Marketing Institute. Zero-click searches, sponsored listings, featured snippets, and more. With all that happening on Google, how can your content battle search engine results pages? MORE
Posted by TheMozTeam Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related. Here’s a step-by-step guide on how you can use the dashboard to suss out a SERP feature strategy that’s right for your site. SERP features are driving a whopping 188.2 SERP trends. MORE
There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Because we care about how much sleep you’re getting (a healthy eight hours, please), we whipped up a useful guide on our favourite way to keyword list-build, and all you need are three SERP features: the “People also ask” box, related searches, and the “People also search for” box. MORE
Content is playing a greater role in demonstrating expertise, as this new SERP feature suggests. The post Advanced User Intent and SERP Analysis appeared first on MarketMuse. SEO Content Strategy MORE
5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. MORE
Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. We make important decisions, budgetary decisions on what the SERPs say. MORE
The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs. The Main Elements of SERPs. MORE
Learn what SERPs are, how they impact you, and how you can improve your chances for digital success. MORE
The SERP landscape is also constantly changing and has evolved dramatically over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs. MORE
Changes to the SERP Landscape. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. MORE
The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey. MORE
There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. MORE
The post 12 Proven Local SEO Tips to Dominate the SERPs and Map Pack via @wburton27 appeared first on Search Engine Journal. A strong local search presence is more important than ever. These 12 local SEO tips can help get you to the top. MORE
The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs. MORE
Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around. This is why we took 40,977 SERPS and stripped out every term or phrase from the aforementioned features — a small, first step toward making sense of Google’s organizational skills. MORE
The post SERP Analysis Tools For SEO and Ranking? SEO tools analyze top ranked sites and provide correlation-based analysis for SEO. How useful is the information? appeared first on Search Engine Journal. News SEO MORE
5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. MORE
In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. What Does SERP Stand For? SERP stands for Search Engine Results Page. SERP Features. Local SERP. MORE
Google has updated mobile SERP design to show website names and icons. Google has updated mobile SERP design to show website names and icons. The left shows the previous SERPs, the right shows the refresh. The post Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency appeared first on ClickZ. MORE
That tool is Google’s search engine results page (SERP). In this post, we will be discussing the key SERP features advertisers can use to improve their paid search performance. The easiest form of research that can be done on the SERP is observing the competition. MORE
The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features. Advanced SERP Features. MORE
Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. MORE
O Google está focado em fornecer respostas rápidas aos seus usuários, e eles estão fazendo isso com recursos especiais nas SERPs. Vejamos os SERP Features mais comuns e ver o valor que eles podem ter para sua empresa. MORE
Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. Soon" turned out to be very soon, as we're already seeing these results surface. MORE
Does your brand SERP contain 10 simple blue links or something more attractive and convincing to the user? Find out what SERP elements you should be aiming to get and what it takes to get them! MORE
SERP Related Topics seo.co
AUGUST 20, 2020
The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs. The Main Elements of SERPs.
Marketing Insider Group
MARCH 10, 2021
There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
RockContent
NOVEMBER 30, 2020
What are the impacts of BERT on SERPs? What are the impacts of BERT on SERPs? Google showed an example to explain the changes that BERT causes in SERPs. So, in the face of the update announced by Google and the changes in the SERPs, what can you do to improve your SEO results?
KoMarketing Associates
FEBRUARY 10, 2021
Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results.
Speaker: Kathleen Booth, VP of Marketing at Prevailion
Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.
Brightedge
NOVEMBER 3, 2020
The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs.
SEMrush
MARCH 10, 2021
We looked into how traffic trends and user behavior on mobile stack up against desktop, and also analyzed mobile vs. desktop SERP discrepancies. Data Studies
Moz
APRIL 6, 2021
Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers' knowledge of Google SERP features. In this post, read through the six most common misconceptions found in quiz answers, dealing with structured data, Featured Snippets, and more
SEMrush
FEBRUARY 12, 2021
Learn what SERPs are, how they impact you, and how you can improve your chances for digital success.
SEMrush
DECEMBER 3, 2020
O Google está focado em fornecer respostas rápidas aos seus usuários, e eles estão fazendo isso com recursos especiais nas SERPs. Vejamos os SERP Features mais comuns e ver o valor que eles podem ter para sua empresa.
Search Engine Journal
APRIL 28, 2021
The post SERP Analysis Tools For SEO and Ranking? SEO tools analyze top ranked sites and provide correlation-based analysis for SEO. How useful is the information? appeared first on Search Engine Journal. News SEO
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KoMarketing Associates
DECEMBER 3, 2019
That tool is Google’s search engine results page (SERP). In this post, we will be discussing the key SERP features advertisers can use to improve their paid search performance. The easiest form of research that can be done on the SERP is observing the competition.
Moz
MARCH 19, 2020
Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. We make important decisions, budgetary decisions on what the SERPs say.
Moz
APRIL 21, 2020
Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs.
Brightedge
NOVEMBER 3, 2020
Changes to the SERP Landscape. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs.
Content Marketing Institute
MARCH 19, 2020
Continue reading → The post Rise Up in SERPs With the Right SEO Content appeared first on Content Marketing Institute. Zero-click searches, sponsored listings, featured snippets, and more. With all that happening on Google, how can your content battle search engine results pages?
KoMarketing Associates
FEBRUARY 5, 2019
The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features. Advanced SERP Features.
SEMrush
JULY 5, 2019
Does your brand SERP contain 10 simple blue links or something more attractive and convincing to the user? Find out what SERP elements you should be aiming to get and what it takes to get them!
MarketMuse
FEBRUARY 7, 2019
But if we aspire to rank well for a particular search term, it behooves us to understand how that SERP has changed over time. The Goal of Analyzing Changes in SERP The purpose of the SERP Evolution […]. The post The SERP Evolution Strategy appeared first on MarketMuse. Thomas Jefferson once said, “I like the dreams of the future better than the history of the past.”
SEMrush
APRIL 29, 2019
We‘ve studied 50,000 random keywords in the US to find out just how different the SERPs are for the same search query on different platforms. To highlight just how much harder it can be to compete in mobile search, and how big of a deal it is to keep up, we‘ve conducted research.
MarketMuse
NOVEMBER 26, 2019
Content is playing a greater role in demonstrating expertise, as this new SERP feature suggests. The post Advanced User Intent and SERP Analysis appeared first on MarketMuse. SEO Content Strategy
MarketMuse
JANUARY 28, 2021
A lively discussion about taking control of your brand SERP. Learn to Improve your brand’s digital ecosystem and take control of your SERP. The post How to (and Why You Should) Optimize Your Brand SERP (Webinar Highlights) appeared first on MarketMuse.
Moz
JANUARY 24, 2019
Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around. This is why we took 40,977 SERPS and stripped out every term or phrase from the aforementioned features — a small, first step toward making sense of Google’s organizational skills.
Brightedge
MAY 7, 2021
SEM stands for search engine marketing and is a paid marketing tactic to promote a site, drive traffic to your website through pay-per-click advertising (PPC) and increase page exposure in the search engine results pages (SERPs).
Search Engine Journal
MARCH 5, 2021
The post 12 Proven Local SEO Tips to Dominate the SERPs and Map Pack via @wburton27 appeared first on Search Engine Journal. A strong local search presence is more important than ever. These 12 local SEO tips can help get you to the top.
Moz
MAY 14, 2019
Posted by TheMozTeam Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related. Here’s a step-by-step guide on how you can use the dashboard to suss out a SERP feature strategy that’s right for your site. SERP features are driving a whopping 188.2 SERP trends.
Brightedge
OCTOBER 9, 2020
The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.
Brightedge
JULY 1, 2020
5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs.
Moz
APRIL 29, 2019
There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Because we care about how much sleep you’re getting (a healthy eight hours, please), we whipped up a useful guide on our favourite way to keyword list-build, and all you need are three SERP features: the “People also ask” box, related searches, and the “People also search for” box.
ClickZ
MAY 24, 2019
Google has updated mobile SERP design to show website names and icons. Google has updated mobile SERP design to show website names and icons. The left shows the previous SERPs, the right shows the refresh. The post Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency appeared first on ClickZ.
Brightedge
JULY 1, 2020
5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs.
MarketMuse
JULY 12, 2018
However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings. Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy. Content Optimization
SEMrush
OCTOBER 30, 2018
Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy. Like many of us, you may believe Google shows accurate, consistent and positive information to prospects, investors, partners, clients, journalists, job candidates, readers, subscribers, etc. Who search your brand name. Wrong. Here is how you can take back control!
Hubspot
APRIL 6, 2018
In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. What Does SERP Stand For? SERP stands for Search Engine Results Page. SERP Features. Local SERP.
EMagine B2B Blog
SEPTEMBER 2, 2014
Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. According to John Mueller of Google Webmaster Tools, the data Google collected as part of the Authorship test has shown that the presence of Authorship in SERPs wasn’t providing enough value to the user, especially when compared to the resources required to properly process the data. On Friday, Google announced the end Google Authorship.
Moz
MAY 21, 2019
Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. Soon" turned out to be very soon, as we're already seeing these results surface.
MarketMuse
APRIL 23, 2019
SERP analysis can provide you with that competitive edge. The post SERP Analysis Starts Where Keyword Research Ends appeared first on MarketMuse. Competition for highly sought-after search terms continues to grow and standard keyword research is no longer enough. Content Optimization
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