INDUSTRY INSIGHTS YOUR PEERS ARE READING
When a user types a query into a search engine, they are not interested in scrolling through dozens of SERPs to find the answer to their question. The post Breaking Down SERPs: What Every Business Needs to Know appeared first on BrightEdge SEO Blog. MORE
As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one. MORE
However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings. Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy. MORE
Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. So, instead of scrapping the whole idea, Google may take what they learned from this experiment to create a new way of evaluating author authority and incorporating that into SERPs. MORE
Google has begun displaying multiple Quick Answers on certain search engine result pages (SERP). The post Google Adds Multiple Quick Answers to SERPs: What It Means for SEO appeared first on BrightEdge SEO Blog. MORE
SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. Originally Google only functioned with each of these search silos as separate SERPs. Reclaim the SERP: Deus Vult !”. MORE
They’re the ones you want to show up at the top of Google SERPs. If you still have questions about marketing and branding strategies to increase your SERP rankings, we can help. Increasing your search engine rankings is not a one-off task. MORE
These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs. To get the most out of this exercise, don’t just look at the title and meta description on the SERP, click through to the actual page and read it. As you review the SERPs, take notes in all the below areas. Dig into the SERPs and take note of content’s characteristics. MORE
The ever-evolving SERP layout has a new twist. Since the beginning of online search if you input a search query, you see the results listed in one of the expected SERPs layouts. The post SERP Alert: “People Also Search For” Pop-Down Boxes on Google SERPs appeared first on BrightEdge SEO Blog. If you click on a listing and go to the site, you can consume that content. Since February 2018 if you click the […]. MORE
With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same. MORE
Simmonds went on to give great examples of poor video search results, changing knowledge graph results, and the effects SERP changes can have on traffic (you can get the full presentation here ). MORE
The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. If we look at an average SERP (search engine results page), we can see that the results are generally divided by four categories. Changing SERPs. MORE
A few years ago, search engines emphasized their efforts to create more personalized results on the SERP. In recent years there’s been a lot of discussion about personalized search and a personalized user experience on the web. MORE
Organic search results are unpaid, natural listings on search engine results pages (SERPs) that are surfaced and ranked based on their relevance to a user''s query. MORE
Search Engine Marketing AdWords commercial queries content network CPA CPC CPL CTR dayparting eStrategy Trends Google landing page design SEM SERPs WordStream MORE
Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers. MORE
The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. To put that into context, consider that on SERPs with no featured snippet, we found that the first result can expect to bring in about 33% of the total clicks. MORE
Considering that an estimated 51% of site traffic originates from organic search, it is clear that where a website appears on the SERP will greatly impact the site’s overall traffic success. SEO is the foundation of a successful website. MORE
billion searches made per day, ranking well on the SERP has tremendous power to drive traffic towards your site. With over 3.5 BrightEdge Research tracks channel share and finds that SEO traffic is still the largest trackable channel and in the majority at 50.1% MORE
People constantly google “Rick and Morty” and “Rick and Morty Season 4,” so I knew that muscling my way onto that first SERP (Search Engine Results Page) was going to be arduous. Storytelling Google Inverse Netflix Newsweek seo SERP MORE
This makes reaching the coveted top SERP spot a heck of a lot more important. Building brand profiles on the sites that rank well in your space and/or forging content partnerships with influential publishers that dominate the SERP for your top keywords. Think beyond SERP-based metrics. MORE
Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). For example, here's the average organic (SERPs with no features) curve from that study. Organic opportunity on these SERPs is severely limited. MORE
Before jumping into the list, it’s important to understand the general landscape of a search engine results page (SERP). A typical Google SERP contains four non-paid (aka “organic”) sections: General web results (i.e., MORE
The current area of interest is the apparent increase in the length of a meta description that Google displays on SERPs beneath a page title. Starting in in late November 2017, Google seems to be ushering in SERPs with descriptions peaking at over 300 characters. MORE
This post will describe the phenomenon of keyword cannibalization, show you how to see if it is occurring using SEMRush, and how to protect against it in the future to maintain high rankings in the SERPs. MORE
As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one. MORE
And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Q: Should I focus on monopolizing SERPs? The key is targeting the SERPs where your most qualified traffic is headed. MORE
Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. 18) SERP Scan. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.” MORE
The Smart Content framework enables brands to increase content performance on SERPs, boost their share of voice, and get more high-intent customers to engage with their website content. Making smart content can seem straightforward once you know the framework. MORE
Links remain the primary ranking factor for determining where a site or page shows up in the search engine results pages (SERPs). Organic Search Search Marketing Slider Social Media Marketing link building Search engine optimization Search engine results page SEO SERPs social media MORE
One of the exciting parts of SEO is the ever-evolving SERP and the SERP has changed again. This was a hot topic of discussion at one of our recent BrightEdge User Group meetings. How should you respond to the new meta description length? What changed and in what way did it change? MORE
Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. This works well for SERP features, but determining a change in the amount of paid advertising will be harder to spot this way. MORE
Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query. The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog. MORE
In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. What Does SERP Stand For? SERP stands for Search Engine Results Page. A SERP is the web page you see when you search for something on Google. MORE
Considering that an estimated 51% of site traffic originates from organic search, it is clear that where a website appears on the SERP will greatly impact the site’s overall traffic success. SEO is the foundation of a successful website. MORE
Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible. MORE
A blog post by Sergey Alakov this week stated that Google is testing Google Price Insights, a new SERP element that adds price comparison features to the knowledge graph for hotels. The post Google Price Insights: New SERP Test and How to Respond appeared first on BrightEdge SEO Blog. MORE
The post Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More appeared first on Fathom. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google Adds Additional Ranking Boost for Using App Indexing API”. MORE
Google announced this week that it launched a new way of displaying additional search results on the mobile SERP, the More Results button, effectively removing pagination. How does this impact your site? According to a tweet from Google’s SearchLiason Twitter account, secondary organic search results will now be displayed differently on mobile. Upon reaching the […]. The post Google’s More Results button on mobile appeared first on BrightEdge SEO Blog. MORE
After I feel like I’ve given keyword tools a thorough pass for ideas, I typically move on to SERP analysis. Want to learn more about Google SERPs? Launching a content marketing strategy or improving upon past content success can seem like a daunting task. MORE
Google has stated that it will lower the SERP rankings of websites featuring pop-ups that decrease the quality of mobile experiences. This means that if you don’t get your pop-ups in order, all that SEO work your web developer did will go right out the window. MORE
SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals. MORE
SERP Related Topics MarketMuse
JULY 12, 2018
However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings. Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy.
SEMrush
OCTOBER 30, 2018
Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy.
Brightedge
JULY 25, 2018
A blog post by Sergey Alakov this week stated that Google is testing Google Price Insights, a new SERP element that adds price comparison features to the knowledge graph for hotels. The post Google Price Insights: New SERP Test and How to Respond appeared first on BrightEdge SEO Blog.
Brightedge
MARCH 16, 2018
Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query. The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog.
Brightedge
SEPTEMBER 20, 2018
When a user types a query into a search engine, they are not interested in scrolling through dozens of SERPs to find the answer to their question. The post Breaking Down SERPs: What Every Business Needs to Know appeared first on BrightEdge SEO Blog.
Hubspot
APRIL 6, 2018
In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. What Does SERP Stand For? SERP stands for Search Engine Results Page. A SERP is the web page you see when you search for something on Google.
B2B Marketing Insights - WE•DO
SEPTEMBER 27, 2018
They’re the ones you want to show up at the top of Google SERPs. If you still have questions about marketing and branding strategies to increase your SERP rankings, we can help. Increasing your search engine rankings is not a one-off task.
|
EMagine B2B Blog
SEPTEMBER 2, 2014
Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. So, instead of scrapping the whole idea, Google may take what they learned from this experiment to create a new way of evaluating author authority and incorporating that into SERPs.
Moz
NOVEMBER 13, 2018
Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. This works well for SERP features, but determining a change in the amount of paid advertising will be harder to spot this way.
Brightedge
MARCH 14, 2018
Google has begun displaying multiple Quick Answers on certain search engine result pages (SERP). The post Google Adds Multiple Quick Answers to SERPs: What It Means for SEO appeared first on BrightEdge SEO Blog.
Directive Agency
JULY 26, 2017
Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible.
Directive Agency
AUGUST 8, 2017
SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals.
Directive Agency
NOVEMBER 18, 2016
The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. If we look at an average SERP (search engine results page), we can see that the results are generally divided by four categories. Changing SERPs.
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Directive Agency
AUGUST 10, 2017
And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Q: Should I focus on monopolizing SERPs? The key is targeting the SERPs where your most qualified traffic is headed.
Webbiquity
DECEMBER 19, 2016
Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. 18) SERP Scan. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.”
Contently
MAY 18, 2018
People constantly google “Rick and Morty” and “Rick and Morty Season 4,” so I knew that muscling my way onto that first SERP (Search Engine Results Page) was going to be arduous. Storytelling Google Inverse Netflix Newsweek seo SERP
Fathom
OCTOBER 8, 2015
The post Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More appeared first on Fathom. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google Adds Additional Ranking Boost for Using App Indexing API”.
Content Standard
FEBRUARY 24, 2016
As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one.
Content Standard
OCTOBER 28, 2014
With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same.
Content Standard
FEBRUARY 24, 2016
As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one.
Biznology
JANUARY 16, 2014
Links remain the primary ranking factor for determining where a site or page shows up in the search engine results pages (SERPs). Organic Search Search Marketing Slider Social Media Marketing link building Search engine optimization Search engine results page SEO SERPs social media
Webbiquity
JULY 24, 2012
Search Engine Marketing AdWords commercial queries content network CPA CPC CPL CTR dayparting eStrategy Trends Google landing page design SEM SERPs WordStream
SEMrush
OCTOBER 10, 2018
This post will describe the phenomenon of keyword cannibalization, show you how to see if it is occurring using SEMRush, and how to protect against it in the future to maintain high rankings in the SERPs.
Brightedge
DECEMBER 15, 2017
One of the exciting parts of SEO is the ever-evolving SERP and the SERP has changed again. This was a hot topic of discussion at one of our recent BrightEdge User Group meetings. How should you respond to the new meta description length? What changed and in what way did it change?
Marketing Insider Group
SEPTEMBER 10, 2018
Google has stated that it will lower the SERP rankings of websites featuring pop-ups that decrease the quality of mobile experiences. This means that if you don’t get your pop-ups in order, all that SEO work your web developer did will go right out the window.
Marketing Insider Group
APRIL 27, 2016
Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers.
Brightedge
OCTOBER 4, 2018
A few years ago, search engines emphasized their efforts to create more personalized results on the SERP. In recent years there’s been a lot of discussion about personalized search and a personalized user experience on the web.
SEMrush
OCTOBER 17, 2018
Brightedge
SEPTEMBER 19, 2018
billion searches made per day, ranking well on the SERP has tremendous power to drive traffic towards your site. With over 3.5 BrightEdge Research tracks channel share and finds that SEO traffic is still the largest trackable channel and in the majority at 50.1%
KoMarketing Associates
APRIL 19, 2018
These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs. To get the most out of this exercise, don’t just look at the title and meta description on the SERP, click through to the actual page and read it. As you review the SERPs, take notes in all the below areas. Dig into the SERPs and take note of content’s characteristics.
Brightedge
JUNE 7, 2018
Considering that an estimated 51% of site traffic originates from organic search, it is clear that where a website appears on the SERP will greatly impact the site’s overall traffic success. SEO is the foundation of a successful website.
Brightedge
JUNE 7, 2018
Considering that an estimated 51% of site traffic originates from organic search, it is clear that where a website appears on the SERP will greatly impact the site’s overall traffic success. SEO is the foundation of a successful website.
KoMarketing Associates
OCTOBER 6, 2015
Simmonds went on to give great examples of poor video search results, changing knowledge graph results, and the effects SERP changes can have on traffic (you can get the full presentation here ).
Brightedge
APRIL 16, 2018
Google announced this week that it launched a new way of displaying additional search results on the mobile SERP, the More Results button, effectively removing pagination. How does this impact your site? According to a tweet from Google’s SearchLiason Twitter account, secondary organic search results will now be displayed differently on mobile. Upon reaching the […]. The post Google’s More Results button on mobile appeared first on BrightEdge SEO Blog.
Hubspot
DECEMBER 21, 2017
The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. To put that into context, consider that on SERPs with no featured snippet, we found that the first result can expect to bring in about 33% of the total clicks.
Content Marketing Institute
NOVEMBER 16, 2018
This makes reaching the coveted top SERP spot a heck of a lot more important. Building brand profiles on the sites that rank well in your space and/or forging content partnerships with influential publishers that dominate the SERP for your top keywords. Think beyond SERP-based metrics.
Brightedge
FEBRUARY 1, 2018
The Smart Content framework enables brands to increase content performance on SERPs, boost their share of voice, and get more high-intent customers to engage with their website content. Making smart content can seem straightforward once you know the framework.
Hubspot
MAY 31, 2014
Organic search results are unpaid, natural listings on search engine results pages (SERPs) that are surfaced and ranked based on their relevance to a user''s query.
Act-On
MAY 15, 2017
Before jumping into the list, it’s important to understand the general landscape of a search engine results page (SERP). A typical Google SERP contains four non-paid (aka “organic”) sections: General web results (i.e.,
Moz
OCTOBER 10, 2018
Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). For example, here's the average organic (SERPs with no features) curve from that study. Organic opportunity on these SERPs is severely limited.
Directive Agency
OCTOBER 21, 2016
SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. Originally Google only functioned with each of these search silos as separate SERPs. Reclaim the SERP: Deus Vult !”.
Contently
MARCH 1, 2018
The current area of interest is the apparent increase in the length of a meta description that Google displays on SERPs beneath a page title. Starting in in late November 2017, Google seems to be ushering in SERPs with descriptions peaking at over 300 characters.
KoMarketing Associates
JUNE 4, 2015
After I feel like I’ve given keyword tools a thorough pass for ideas, I typically move on to SERP analysis. Want to learn more about Google SERPs? Launching a content marketing strategy or improving upon past content success can seem like a daunting task.
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