A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. What Does SERP Stand For? SERP stands for Search Engine Results Page. A SERP is the web page you see when you search for something on Google.

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Question-Answer SERPs: When Search Intent Is Nearly Certain

Brightedge

Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query. The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog.

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SERP Alert: “People Also Search For” Pop-Down Boxes on Google SERPs

Brightedge

The ever-evolving SERP layout has a new twist. Since the beginning of online search if you input a search query, you see the results listed in one of the expected SERPs layouts. The post SERP Alert: “People Also Search For” Pop-Down Boxes on Google SERPs appeared first on BrightEdge SEO Blog. If you click on a listing and go to the site, you can consume that content. Since February 2018 if you click the […].

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Google Adds Multiple Quick Answers to SERPs: What It Means for SEO

Brightedge

Google has begun displaying multiple Quick Answers on certain search engine result pages (SERP). The post Google Adds Multiple Quick Answers to SERPs: What It Means for SEO appeared first on BrightEdge SEO Blog.

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Google Authorship Removed From SERPs

EMagine B2B Blog

Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. So, instead of scrapping the whole idea, Google may take what they learned from this experiment to create a new way of evaluating author authority and incorporating that into SERPs.

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Google’s Knowledge Graph and Other New Features Spark Major Changes in SERPs

Content Standard

With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same.

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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one.

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Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More

Fathom

The post Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More appeared first on Fathom. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google Adds Additional Ranking Boost for Using App Indexing API”.

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Social media becoming increasingly important in regards to link building

Biznology

Links remain the primary ranking factor for determining where a site or page shows up in the search engine results pages (SERPs). Organic Search Search Marketing Slider Social Media Marketing link building Search engine optimization Search engine results page SEO SERPs social media

Seven Common AdWords Mistakes to Avoid

Webbiquity

Search Engine Marketing AdWords commercial queries content network CPA CPC CPL CTR dayparting eStrategy Trends Google landing page design SEM SERPs WordStream

Google Increases Meta Description Length to 320 Characters—How Should You Respond?

Brightedge

One of the exciting parts of SEO is the ever-evolving SERP and the SERP has changed again. This was a hot topic of discussion at one of our recent BrightEdge User Group meetings. How should you respond to the new meta description length? What changed and in what way did it change?

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5 Simple Ways Beginners Can Beat the Competition at PPC

Marketing Insider Group

Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers.

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Are Google's Featured Snippets Eating Your Blog Traffic?

Hubspot

The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. To put that into context, consider that on SERPs with no featured snippet, we found that the first result can expect to bring in about 33% of the total clicks.

Google’s More Results button on mobile

Brightedge

Google announced this week that it launched a new way of displaying additional search results on the mobile SERP, the More Results button, effectively removing pagination. How does this impact your site? According to a tweet from Google’s SearchLiason Twitter account, secondary organic search results will now be displayed differently on mobile. Upon reaching the […]. The post Google’s More Results button on mobile appeared first on BrightEdge SEO Blog.

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Five Common Mistakes in Making Smart Content

Brightedge

The Smart Content framework enables brands to increase content performance on SERPs, boost their share of voice, and get more high-intent customers to engage with their website content. Making smart content can seem straightforward once you know the framework.

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Optimize Your Content for Inbound Marketing: Part 2

Act-On

Before jumping into the list, it’s important to understand the general landscape of a search engine results page (SERP). A typical Google SERP contains four non-paid (aka “organic”) sections: General web results (i.e.,

How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs. To get the most out of this exercise, don’t just look at the title and meta description on the SERP, click through to the actual page and read it. As you review the SERPs, take notes in all the below areas. Dig into the SERPs and take note of content’s characteristics.

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Top 5 Content Marketing Trends for 2017

Navigate the Channel

You should also take note that videos show up at the top of the SERPS on Google, and can be searched on YouTube. Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising.

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Even online reputation pros require a year to influence Google Search

Biznology

About 300 days, actually, which dovetails nicely with how long it takes to influence organic search SERPs enough to repair your reputation on the first two pages of search.

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Why You Should Move from HTTP to HTTPS

Navigate the Channel

Since webmasters want to comply with Google’s recommendations to perform better in SERP (Search Engine Results Pages), sites are being upgraded to HTTPS. One of the trends that has been most evident in 2017 is that many B2B website owners are moving from HTTP to HTTPS.

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The Definition of Organic Search Results [In Under 100 Words]

Hubspot

Organic search results are unpaid, natural listings on search engine results pages (SERPs) that are surfaced and ranked based on their relevance to a user''s query.

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Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

While publishing quality content and search-friendly meta data are certainly valuable to improve search rankings, building links from reputable and relevant websites is another vital strategy to ensure that Google will rank your site highly in search engine results pages (SERPs).

The New Google Search Console Updates: Here is What You Need to Know

Brightedge

Google launched the Google Search Console (GSC), originally Google Webmaster Tools, more than 10 years ago to help webmasters better understand their sites’ standing within the Google SERPs, improve site performance, and user experience.

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How to Optimize On-Page SEO to Maximize Your ROI

Modern B2B Marketing

Even though users don’t see this text directly on the page because it is placed in the code, search engines can read it, and they will show it in search engine results pages (SERPs). To see if the title fits all search engines, you can use a SERP preview tool.

Use reviews on your blog to gussy up your Google search results

Biznology

Then, Google renders these reviews inline with the Google SERP. If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews.

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The SEO Factors You’re Probably Ignoring

Contently

The current area of interest is the apparent increase in the length of a meta description that Google displays on SERPs beneath a page title. Starting in in late November 2017, Google seems to be ushering in SERPs with descriptions peaking at over 300 characters.

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What are Google and Justin Timberlake Up To?

Hubspot

It all started when my colleague, HubSpot's Director of Acquisition Matt Barby, pointed out that a Google search for Justin Timberlake would display the following within the search engine results page (SERP): Naturally, I had questions.

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How Do You Optimize for Voice Search? Our Experts Weigh In

Hubspot

That said, it would be interesting to conduct further research to determine if these same faster-loading sites -- the ones that receive better voice search rankings -- also have higher search engine results page [SERP] rankings.

SEO – Search Engine Optimization – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media

Opentopic

Opentopic blog >> marketingtheway.com Search engine optimization or just SEO is an art of making your website or a webpage eligible enough to be listed on top search engine result pages (SERPs) when a user searches for a particular keyword in the search engine (Google, Yahoo, Bing etc).

SEO Marketing Strategy: Tips for Success in 2018

Content Marketing Institute

1 organically is no longer the top result seen by searchers because of design changes to Google’s search engine results pages ( SERPs ). SERP elements (like videos or images) have been around for years, but they appeared intermittently.

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SEO Experts You Should Be Following in 2017

Act-On

Except for the industry news and SERP sites, I selected blogs that often include posts from their founders or cofounders. Whether you have an in-house SEO team, you’re working on optimization yourself, or you have an outside agency, it’s always good to learn from pros.

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Guest Blogging; SEO; Matt Cutts. A Point of View

NuSpark

There are more than several factors that contribute to the success of your website in search engine results pages (SERPs). The owner then thinks that the only thing that matters for website recognition in SERPs is the number of backlinks to his website. .

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Here's How Featured Snippets Work, According to Google

Hubspot

Then, there was the issue of how this would change the concept of "position one" on the search results page (SERP) -- would anything below the featured snippet even matter anymore? Friends, I have a confession to make.

3 Keyword Research Trends to Reshape Your Content Optimization

Content Marketing Institute

The SERP now incorporates local packs, shopping results, featured snippets , and so much more that distracts users’ attention and clicks! It shows that featured snippets may be stealing about 4% of clicks from Google’s SERPs and an additional 6.4%

The Quality Update, “Phantom 2”, Launches. Learn How Google Has Changed the Way It Assesses Website Quality.

EMagine B2B Blog

Google’s launch of Knowledge Graph in May of 2012 signified the beginning of a different type of search engine results page (SERP). Surprise!

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PPC – Pay Per Click – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media

Opentopic

The ads appear at the top of the SERPs (Search engine results page) and along the side. Opentopic blog >> marketingtheway.com PPC is online adverting where advertisers bid based on keywords and the ads appear on Google, Google Partner websites or on Bing and Yahoo. The advertisers then Pay Per Click when the customer clicks on their ad. The biggest. Marketing ROI Cmo marketing roi

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3 Ways to Optimize Your Search Campaigns For Qualified Leads & Revenue, Not Rankings

Terminus

Take a look at the average click-through rate (CTR) of a search engine results page (SERP) today: If you are a B2B marketer reporting on rankings, this should worry you. Focus on Share of SERP. Share of SERP. Editor’s Note: This is a guest post by Garrett Mehrguth.

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Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?

Hubspot

Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. Here’s an example of what a SERP looks like now: Why Did Google Make This Change?

Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

Total Clicks from search engine results page (SERP). Total Impressions in SERPs. Where did the year go? We’re wrapping up 2016 and there’s less than 10 days left in the year! Marketers are gearing up to close out the year strong with holiday marketing, a topic we covered in our post about holiday marketing. The sales cycle may vary for your business but year-end marketing opportunities are still available, so make sure to check out last month’s post.

Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

SEO is all about improving your standing within the search engine result pages (SERPs), and being able to stand out with a Rich Snippet can be a huge help in improving click through rate (CTR). Compare the two SERP links above, which one would you click on? Image via CrunchBase.

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