Question-Answer SERPs: When Search Intent Is Nearly Certain


Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query. The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog.


SERP Alert: “People Also Search For” Pop-Down Boxes on Google SERPs


The ever-evolving SERP layout has a new twist. Since the beginning of online search if you input a search query, you see the results listed in one of the expected SERPs layouts. The post SERP Alert: “People Also Search For” Pop-Down Boxes on Google SERPs appeared first on BrightEdge SEO Blog. If you click on a listing and go to the site, you can consume that content. Since February 2018 if you click the […].


A Quick Primer on Google's Search Engine Results Page (SERP)


In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. What Does SERP Stand For? SERP stands for Search Engine Results Page. A SERP is the web page you see when you search for something on Google.


Google Adds Multiple Quick Answers to SERPs: What It Means for SEO


Google has begun displaying multiple Quick Answers on certain search engine result pages (SERP). The post Google Adds Multiple Quick Answers to SERPs: What It Means for SEO appeared first on BrightEdge SEO Blog.


Google Authorship Removed From SERPs

EMagine B2B Blog

Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. So, instead of scrapping the whole idea, Google may take what they learned from this experiment to create a new way of evaluating author authority and incorporating that into SERPs.


Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More


The post Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More appeared first on Fathom. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google Adds Additional Ranking Boost for Using App Indexing API”.


Google’s Knowledge Graph and Other New Features Spark Major Changes in SERPs

Content Standard

With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same.


Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one.


Social media becoming increasingly important in regards to link building


Links remain the primary ranking factor for determining where a site or page shows up in the search engine results pages (SERPs). Organic Search Search Marketing Slider Social Media Marketing link building Search engine optimization Search engine results page SEO SERPs social media

Seven Common AdWords Mistakes to Avoid


Search Engine Marketing AdWords commercial queries content network CPA CPC CPL CTR dayparting eStrategy Trends Google landing page design SEM SERPs WordStream

Google Increases Meta Description Length to 320 Characters—How Should You Respond?


One of the exciting parts of SEO is the ever-evolving SERP and the SERP has changed again. This was a hot topic of discussion at one of our recent BrightEdge User Group meetings. How should you respond to the new meta description length? What changed and in what way did it change?


5 Simple Ways Beginners Can Beat the Competition at PPC

Marketing Insider Group

Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers.

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8 SEO Basics You Need to Get Started


Considering that an estimated 51% of site traffic originates from organic search, it is clear that where a website appears on the SERP will greatly impact the site’s overall traffic success. SEO is the foundation of a successful website.


8 SEO Concepts You Need to Get Started


Considering that an estimated 51% of site traffic originates from organic search, it is clear that where a website appears on the SERP will greatly impact the site’s overall traffic success. SEO is the foundation of a successful website.


How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs. To get the most out of this exercise, don’t just look at the title and meta description on the SERP, click through to the actual page and read it. As you review the SERPs, take notes in all the below areas. Dig into the SERPs and take note of content’s characteristics.

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Google’s More Results button on mobile


Google announced this week that it launched a new way of displaying additional search results on the mobile SERP, the More Results button, effectively removing pagination. How does this impact your site? According to a tweet from Google’s SearchLiason Twitter account, secondary organic search results will now be displayed differently on mobile. Upon reaching the […]. The post Google’s More Results button on mobile appeared first on BrightEdge SEO Blog.


Five Common Mistakes in Making Smart Content


The Smart Content framework enables brands to increase content performance on SERPs, boost their share of voice, and get more high-intent customers to engage with their website content. Making smart content can seem straightforward once you know the framework.


Optimize Your Content for Inbound Marketing: Part 2


Before jumping into the list, it’s important to understand the general landscape of a search engine results page (SERP). A typical Google SERP contains four non-paid (aka “organic”) sections: General web results (i.e.,

The SEO Factors You’re Probably Ignoring


The current area of interest is the apparent increase in the length of a meta description that Google displays on SERPs beneath a page title. Starting in in late November 2017, Google seems to be ushering in SERPs with descriptions peaking at over 300 characters.

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How to Optimize On-Page SEO to Maximize Your ROI

Modern B2B Marketing

Even though users don’t see this text directly on the page because it is placed in the code, search engines can read it, and they will show it in search engine results pages (SERPs). To see if the title fits all search engines, you can use a SERP preview tool.

Top Link Building Techniques for B2B Companies (Infographic)


While publishing quality content and search-friendly meta data are certainly valuable to improve search rankings, building links from reputable and relevant websites is another vital strategy to ensure that Google will rank your site highly in search engine results pages (SERPs).

Even online reputation pros require a year to influence Google Search


About 300 days, actually, which dovetails nicely with how long it takes to influence organic search SERPs enough to repair your reputation on the first two pages of search.

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The New Google Search Console Updates: Here is What You Need to Know


Google launched the Google Search Console (GSC), originally Google Webmaster Tools, more than 10 years ago to help webmasters better understand their sites’ standing within the Google SERPs, improve site performance, and user experience.


Are Google's Featured Snippets Eating Your Blog Traffic?


The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. To put that into context, consider that on SERPs with no featured snippet, we found that the first result can expect to bring in about 33% of the total clicks.

Use reviews on your blog to gussy up your Google search results


Then, Google renders these reviews inline with the Google SERP. If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews.

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3 Key Takeaways from SMX East 2015

KoMarketing Associates

Simmonds went on to give great examples of poor video search results, changing knowledge graph results, and the effects SERP changes can have on traffic (you can get the full presentation here ).

SERP 175

Top 5 Content Marketing Trends for 2017

Navigate the Channel

You should also take note that videos show up at the top of the SERPS on Google, and can be searched on YouTube. Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising.

Trends 169

Guest Blogging; SEO; Matt Cutts. A Point of View


There are more than several factors that contribute to the success of your website in search engine results pages (SERPs). The owner then thinks that the only thing that matters for website recognition in SERPs is the number of backlinks to his website. .

View 141

SEO Marketing Strategy: Tips for Success in 2018

Content Marketing Institute

1 organically is no longer the top result seen by searchers because of design changes to Google’s search engine results pages ( SERPs ). SERP elements (like videos or images) have been around for years, but they appeared intermittently.

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SEO Isn’t Mystical


SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP).

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SEO Experts You Should Be Following in 2017


Except for the industry news and SERP sites, I selected blogs that often include posts from their founders or cofounders. Whether you have an in-house SEO team, you’re working on optimization yourself, or you have an outside agency, it’s always good to learn from pros.

SEO 195

The Quality Update, “Phantom 2”, Launches. Learn How Google Has Changed the Way It Assesses Website Quality.

EMagine B2B Blog

Google’s launch of Knowledge Graph in May of 2012 signified the beginning of a different type of search engine results page (SERP). Surprise!


How to Set Your 2017 SEO Strategy: The Essentials


Over the years, Search Engine Optimization (SEO) has slowly, but surely, transformed into more than just optimizing for the search engine result pages (SERPs). In the SERPs, users are looking for easy searching and quick answers.

SEO 135

How Westworld and Google Algorithm Updates Are Alike

KoMarketing Associates

I’m talking about how simple changes to a host’s overall code, or algorithm in our case, can dictate the next move and focus of those who interact with the hosts/SERP. I don’t know if you’ve heard yet, but HBO’s Westworld is this season’s must-see show.

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Google Authorship is Changing the Game for SEO and Digital Marketing


SEO is all about improving your standing within the search engine result pages (SERPs), and being able to stand out with a Rich Snippet can be a huge help in improving click through rate (CTR). Compare the two SERP links above, which one would you click on? Image via CrunchBase.

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Measuring Year-End Marketing KPIs – Where’s the Data?


Total Clicks from search engine results page (SERP). Total Impressions in SERPs. Where did the year go? We’re wrapping up 2016 and there’s less than 10 days left in the year! Marketers are gearing up to close out the year strong with holiday marketing, a topic we covered in our post about holiday marketing. The sales cycle may vary for your business but year-end marketing opportunities are still available, so make sure to check out last month’s post.

Owning the Search Engine Results Page


It is time for more B2B marketers to ask themselves, “Do I own the search engine results page (SERP) for my brand?” In other words, when potential customers Google your brand, are you taking advantage of the available real estate? For example, Amazon is a company that perfectly illustrates owning

The Trials and Tribulations of the SEO: A Marketing Fable—Part One

Content Standard

Suddenly, the power of getting discovered through Google’s SERP has shifted. Chapter Three: The Mighty SERP. Over the years, Google has added features to the SERP to enhance the user experience—to make the searcher’s search for information quicker and more relevant.


A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

Analyze the First Page of SERPs. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs. Analyze the First Page of SERPs. Effective content marketing in today’s digital space should appease your audience as well as search engines. Of course, the audience should always come first.

3 Keyword Research Trends to Reshape Your Content Optimization

Content Marketing Institute

The SERP now incorporates local packs, shopping results, featured snippets , and so much more that distracts users’ attention and clicks! It shows that featured snippets may be stealing about 4% of clicks from Google’s SERPs and an additional 6.4%