Marketing Insider Group

JANUARY 9, 2023

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month.

Domain 358

Domain Lead Scoring Lead Ranking SERP 358

Marketing Insider Group

OCTOBER 15, 2024

How to Use: Leverage paid search ads to target specific keywords relevant to your business and boost your visibility on search engine results pages (SERPs). Search ads appear at the top of search engine results pages (SERPs), while display ads reach a wider audience across websites and apps.

Paid Content 162

Paid Content Advertisements Advertising Paid Search Agency 162

Marketing Insider Group

FEBRUARY 14, 2023

billion searches are made per day, giving you the opportunity to boost brand awareness with content Content marketers dedicate their work to sharing high quality content, instead of filler content that’s written to perform well on SERPs After learning about all the ways content can give your business a boost, you’ll love content marketing too.

Content Marketing 361

Content Marketing Lead Scoring Lead Ranking SERP 361

Marketing Insider Group

MARCH 20, 2023

Once you’ve gained visibility on SERPs, an organic marketing strategy keeps traffic flowing for years with minimal effort. Once you dominate SERPs, you gain domain authority and credibility, and ultimately stomp out the competition. Our team of experts knows what it takes for your company to rank organically on SERPs.

Paid Search Agency 341

Paid Search Agency Paid Content Search Marketing Lead Scoring 341

Martech

DECEMBER 16, 2024

Engines like Google, Bing Generative SERP, ChatGPT and others are becoming walled gardens. — David Amerland , SEO strategist Written content is losing its dominance, with Google introducing new SERP features and rich elements such as: Carousels. To succeed, optimize for the off-site, conversational, no-click SERP.

Marketing AI 112

Marketing AI SERP Top of Funnel Digital Marketing Funnels 112

Marketing Insider Group

SEPTEMBER 7, 2021

It’s important to keep up with these ranking factors if you want to stay on top of the search engine rankings pages (SERPs). The really valuable thing about RankBrain is that it eliminates keyword-stuffed content from SERP top results. Google is constantly evaluating which factors indicate a high-quality website for their users.

Google 363

Google PageRank SERP Clickthrough 363

Marketing Insider Group

APRIL 20, 2021

You Can Build an Authoritative SERP Presence for the Right Keywords. Smart marketers know SEO isn’t about showing up in SERPs for every keyword that slightly relates to their brand. This strategy lets you dominate the SERPs for those keyword groups. Be Thoughtful with Content Marketing Consistency in SERPs and Multimedia.

Blast Campaigns 363

Blast Campaigns Content Marketing Planning B2B Thought Leadership 363

SendX

JUNE 9, 2021

When a user searches for a phrase, the search engine displays SERPS (search engine results page) which are pages containing content that satisfy the user’s search intent. This ensures that your local content ranks higher on SERPs thus serving your SEO efforts. Why should your small business care about SEO in 2021?

Small Business Marketing 448

Small Business Marketing Enterprise Management Marketing Strategy Marketing & Strategy 448

Marketing Insider Group

FEBRUARY 9, 2021

SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. The higher your rankings are on SERPs, the more traffic and leads you’ll get. Authority: The higher your website’s Domain Authority (DA), the more likely your website will rank on SERPs. The “ideal blog post length” increases yearly.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Marketing Insider Group

OCTOBER 10, 2023

It’s become a big deal for anyone who wants their content to perform well on Google SERPs. If you want your content to perform in SERPs, here’s what you need to know: Quality over quantity. Boosting Your Content’s EEAT Almost 68% of all clicks on SERPs go to the first five results on page one.

Guidelines 321

Guidelines Lead Scoring Lead Ranking SERP 321

Marketing Insider Group

APRIL 11, 2023

Using SEO-based research and keywords to optimize content for high ranking on SERPs. Not only can it generate more qualified leads , but also improve your website’s ranking on SERPs, positioning your brand as a credible source. Sharing content on relevant platforms to promote content to target your audience. Optimization.

Marketing Automation Services 355

Marketing Automation Services Marketing Budget Paid Search Agency Service 355

Marketing Insider Group

MARCH 18, 2024

Reviewing the Top SERPs for Your Keyword Once you’ve got your topic and keywords , it’s time to play detective. Dive into the top search engine results pages (SERPs) for your keyword. SERPs tell you what Google—and by extension, your audience—values in content. Yes, better. Because good enough doesn’t make the cut.

SERP 311

SERP Keywords Eye-Tracking Planning 311

Marketing Insider Group

APRIL 24, 2023

Just releasing a blast of random blog posts or press releases isn’t likely to give you impressive SERP gains. With that extra level of data, you can ensure you’re showing up for your customers search needs while also ranking well in the SERPs. But what type of content will give you the best results?

SEO 341

SEO Marketing & Strategy Marketing Agencies 2 Paid Search Agency 341

Marketing Insider Group

JUNE 11, 2019

It’s become a lot easier for local businesses to get a high placement on SERPs than in […]. That’s what we want to explore in this piece. Google and Bing have leaned a lot into local SEO on their search engine results pages. The post Content Marketing And Local SEO For B2B Marketing appeared first on Marketing Insider Group.

B2B Marketing 277

B2B Marketing SEO Content Marketing B2B 277

Webbiquity

DECEMBER 9, 2020

SEO impacts the ranking of your content in the search engine results pages (SERPs). The most visible websites in the SERPs are not only relevant and authoritative, but also optimized on technical elements. Slow-loading websites attract Google penalties, and your content will rank lower in SERPs.

SEO 286

SEO Traffic Tips SERP 286

Marketing Insider Group

JANUARY 15, 2025

E-commerce SEO is the practice of optimizing online stores to rank higher on search engine results pages (SERPs). Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions.

SEO 162

SEO Service Lead Scoring Lead Ranking 162

Optinmonster

JULY 24, 2024

It does this by analyzing SERPs (search engine result pages). Pricing : Starts at $25 for 2,000 credits or $249/year Note : LowFruits has 2 pricing structures: Pay as you go (starting at $25) : Purchase credits to run Keyword Finder and SERP Extraction reports. LowFruits Need a less expensive alternative to Semrush?

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Marketing Insider Group

FEBRUARY 13, 2020

Optimizing title tags and meta descriptions on your website are among the most basic and essential things you can address to ensure your website is ranking properly among Google’s search engine results pages (SERPs). The more accurate, descriptive, and unique you can get with your title tags and descriptions, the better. Google Ads.

Paid Content 279

Paid Content Google B2B Marketing Mobile Advertising 279

Marketing Insider Group

NOVEMBER 30, 2021

Higher percentages of organic vs. paid web traffic is a good indicator that high SERP rankings are creating brand awareness. Organic share of voice shows how visible your brand is compared to others on SERPs for brand-relevant keywords and topics. What is brand awareness and why is it important?

Brand Identity 351

Brand Identity Branding SERP Word of Mouth 351

Marketing Insider Group

APRIL 17, 2023

And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. No problem.

Paid Search Agency 362

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 362

Marketing Insider Group

APRIL 10, 2023

Despite important innovations like Google’s featured snippets , increasingly crowded organic SERPs are less useful for today’s e-commerce prospects. Effective PPC content solves the SERP degradation issue and curates relevant, high-quality solutions for savvy users. They’re more sophisticated consumers overall.

PPC 347

PPC Paid Content eCommerce Allocation 347

Marketing Insider Group

JULY 24, 2023

SERP Similarity Clustering And then there’s SERP similarity clustering. This method involves comparing the search engine results pages (SERPs) for different keywords, and grouping them based on how similar the results are. It uses machine learning algorithms to analyze SERP data and group related keywords together.

Keywords 246

Keywords SERP Eye-Tracking SEO 246

Martech

JANUARY 17, 2025

Discovery Content discovery and SERP saturation Content discovery and visibility across different search results are major challenges for organizations. Prioritizing SERP saturation and discovery features is essential for any brand. Experience. Conversion. Performance. A CMS with built-in discovery features is even better.

CMS Development 113

CMS Development Digital Asset Management SEO Personalization 113

Webbiquity

APRIL 2, 2019

In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. Practices that got a site ranked on the first page of SERPs in 2015 may no longer work in 2019. As such, there’s been extra focus on making sites more mobile-friendly over the past few years.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Marketing Insider Group

NOVEMBER 6, 2023

Improve page speeds: Users will lose interest in a page that takes too long to load, especially if they see another result on the search engine results page (SERP) that might have what they’re looking for. Ensure your page loads quickly to make it easy for visitors to access the information they want.

Paid Search Agency 316

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 316

Marketing Insider Group

JANUARY 16, 2020

Search Engine Results Page (SERP) Rankings. An audit will analyze your rank potential, as well as your competitors that show up on the first SERP. Optimized meta tags convince searchers to click through your listing on a SERP and visit your website. Hyphens should separate words in URLs for clarity. Keyword Usage.

Paid Search Agency 239

Paid Search Agency B2B Marketing Companies SERP 239

Webbiquity

MARCH 14, 2025

Content Optimization : Content Optimization AI platforms like Surfer SEO analyze content that ranks well in search engine results pages (SERPs) to help guide the coverage you need to rank. AI in SEO: Keyword Research : AI-powered tools like Semrush and Ahrefs identify high-performing keywords and analyze competitors strategies.

Marketing AI 152

Marketing AI Design B2B Marketing Lead Ranking 152

Webbiquity

APRIL 11, 2023

This type of optimization is especially helpful when it comes to creating SEO-friendly copy that stands out from competitors in the SERPs (Search Engine Results Pages). By analyzing data points like keyword usage, readability levels, grammar accuracy, etc.,

Marketing AI 328

Marketing AI Curation Content SERP 328

Martech

AUGUST 22, 2024

ChatGPT does not have up-to-date information about search volumes and SERP results, for example. Tools like ChatGPT generate keyword ideas and build content strategies. The key is to think of them as an add-on to your existing SEO tools, not as a substitute.

Marketing AI 136

Marketing AI Copywriting Paid Search Agency User-Generated Content 136

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. How Do Increasingly Visual SERPs Impact Buying Decisions? Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. Guest post by Ann Smarty.

SEO 177

SEO SERP Conversion Eye-Tracking 177

Marketing Insider Group

JUNE 5, 2023

Instead of creating content that educates just our audiences and SERPs, now we need to educate AI language models, too. Start creating content that’s guaranteed to satisfy your target audience and SERPs. Here’s why: Why Social Media SEO Is More Important Than Ever AI is taking over the world.

Social Media 358

Social Media SEO Media Keywords 358

Marketing Insider Group

NOVEMBER 25, 2019

SERP Position Zero & Featured Snippets. Being number one in the search engine result pages or SERPS is no longer necessarily the primary goal your business should be aiming for. This on-SERP information may appear in various places, but the most sought after position is right at the top of the page, before the organic listings.

Trends 280

Trends Planning Paid Search Agency SERP 280

Marketing Insider Group

FEBRUARY 27, 2023

Can you imagine seeing your content rank on Page 1 of SERPs? The more often you post original content with value, the more impact it will have on your ability to rank on SERPs. That means setting aggressive goals. For example, we show how our average client sees a 7x ROI and 138% increase in measurable website visits.

Lead Ranking 323

Lead Ranking Planning B2B Thought Leadership Lead Scoring 323

Marketing Insider Group

OCTOBER 6, 2021

While there’s no changing that, there are opportunities to be strategic about keywords to make your brand more visible and competitive on SERPs. rating plays a big role in determining how your brand will be viewed by Google’s algorithms as an authority (or not) in your industry and ultimately where you’ll rank on SERPs. Image Source.

Top of Funnel 55

Top of Funnel Lead Ranking Lead Scoring SEO 55

Marketing Insider Group

JANUARY 31, 2022

If you don’t rank on s earch engine results pages (SERPs) for keywords and phrases that your customers are searching for, you’re essentially invisible to your audience. One of the keys to ranking on SERPs is effective keyword research. SEO Performance – Track SERP rankings and how they are changing over time.

Top of Funnel 353

Top of Funnel Examples Marketing & Strategy Paid Search Agency 353

Martech

MARCH 11, 2025

Initially introduced in May 2024, AI Overviews now appear on the SERPs for 52% of Terakeets tracked searches as of the week of Feb. So, brands must rethink their content strategies and focus on AI-driven search experiences.

Marketing AI 122

Marketing AI User-Generated Content SERP Correlation 122

Marketing Insider Group

DECEMBER 29, 2020

In the past, content marketers could claim both the featured snippet and a SERP entry. We’d love to help you grow your business successfully by developing superbly written, keyword-rich articles to help your company climb the SERPs as quickly as possible. Featured Snippets. Position zero is gaining more traction now than ever.

Planning 364

Planning Trends Advertising Agencies Paid Search Agency 364