Google Authorship Removed From SERPs

EMagine B2B Blog

Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. So, instead of scrapping the whole idea, Google may take what they learned from this experiment to create a new way of evaluating author authority and incorporating that into SERPs.


Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one.

Trending Sources

Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More


The post Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More appeared first on Fathom. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google Adds Additional Ranking Boost for Using App Indexing API”.


The 20 Best SEO Rank Tracker Tools


Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. 18) SERP Scan. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.”

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5 Ways to Use Paid Search & SEO Together

Vertical Response

Start creating content around those keywords to increase your ranking in SERPs. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings.

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one.


5 Simple Ways Beginners Can Beat the Competition at PPC

B2B Marketing Insider

Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers.


Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?


Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. Here’s an example of what a SERP looks like now: Why Did Google Make This Change?

Optimize Your Content for Inbound Marketing: Part 2


Before jumping into the list, it’s important to understand the general landscape of a search engine results page (SERP). A typical Google SERP contains four non-paid (aka “organic”) sections: General web results (i.e.,


Three Ways to Rock Organic Search Results

Vertical Response

When someone conducts a search online and uses keywords related to your business, or searches branded terms (like the name of your company), it’s important your business appears high on the SERP (search engine results page). These results are called SERPs.

The Definition of Organic Search Results [In Under 100 Words]


Organic search results are unpaid, natural listings on search engine results pages (SERPs) that are surfaced and ranked based on their relevance to a user''s query.


Use reviews on your blog to gussy up your Google search results


Then, Google renders these reviews inline with the Google SERP. If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews.


This Week in Growth Marketing: Why Technology Isn’t a Panacea


Confused by Google’s new SERP? CMO Google SERP growth marketing persona predictive marketingWe get it — it’s impossible to stay on top of every growth marketing story throughout the week. To keep you up to speed, we’re recapping the top stories every Friday, by the tweets.

PPC – Pay Per Click – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media


The ads appear at the top of the SERPs (Search engine results page) and along the side. Opentopic blog >> PPC is online adverting where advertisers bid based on keywords and the ads appear on Google, Google Partner websites or on Bing and Yahoo. The advertisers then Pay Per Click when the customer clicks on their ad. The biggest. Marketing ROI Cmo marketing roi


How to Optimize Your Content for Google's Featured Snippet Box


A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. I wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs?

A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

Analyze the First Page of SERPs. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs. Analyze the First Page of SERPs. Effective content marketing in today’s digital space should appease your audience as well as search engines. Of course, the audience should always come first.


Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP. One potential benefit is the Baidu SERP will be significantly less crowded.

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How and Why To Set Your Site Up for Google’s Rich Answers


Rich answers are taking over the search engine results pages (SERPs). Even if your page holds its place in the SERPS. Google will show a rich answer from a page with relatively low authority – a page that often would not appear in the regular SERPs.

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A Few Quick SEO Wins Your Google+ Page Needs


All links in this section besides your verified website link are follow links , giving those pages a little SEO boost in the SERPs. Here''s an example of what HubSpot''s Google+ page looks like on a SERP: The SEO Benefit.

SEO Isn’t Mystical


SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP).

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Measuring Year-End Marketing KPIs – Where’s the Data?


Total Clicks from search engine results page (SERP). Total Impressions in SERPs. Where did the year go? We’ve entered December and there are fewer than four weeks left in 2015.

5 Predictions for SEO in 2016


A couple of studies have found mobile-friendly sites to be dominating the SERPS. But we do know it’s out of the bottle – it’s already affecting the search engine results pages (SERPs). Ever watched a big SEO update roll out?

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3 Key Takeaways from SMX East 2015

KoMarketing Associates

Simmonds went on to give great examples of poor video search results, changing knowledge graph results, and the effects SERP changes can have on traffic (you can get the full presentation here ).


5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming

KoMarketing Associates

After I feel like I’ve given keyword tools a thorough pass for ideas, I typically move on to SERP analysis. Want to learn more about Google SERPs? Launching a content marketing strategy or improving upon past content success can seem like a daunting task.


Google Authorship is Changing the Game for SEO and Digital Marketing


SEO is all about improving your standing within the search engine result pages (SERPs), and being able to stand out with a Rich Snippet can be a huge help in improving click through rate (CTR). Compare the two SERP links above, which one would you click on? Image via CrunchBase.


Guest Blogging; SEO; Matt Cutts. A Point of View


There are more than several factors that contribute to the success of your website in search engine results pages (SERPs). The owner then thinks that the only thing that matters for website recognition in SERPs is the number of backlinks to his website. .

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The Quality Update, “Phantom 2”, Launches. Learn How Google Has Changed the Way It Assesses Website Quality.

EMagine B2B Blog

Google’s launch of Knowledge Graph in May of 2012 signified the beginning of a different type of search engine results page (SERP). Surprise!


How to Set Your 2017 SEO Strategy: The Essentials


Over the years, Search Engine Optimization (SEO) has slowly, but surely, transformed into more than just optimizing for the search engine result pages (SERPs). In the SERPs, users are looking for easy searching and quick answers.


SEO – Search Engine Optimization – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media


Opentopic blog >> Search engine optimization or just SEO is an art of making your website or a webpage eligible enough to be listed on top search engine result pages (SERPs) when a user searches for a particular keyword in the search engine (Google, Yahoo, Bing etc).


7 SEO Tactics Most Marketers Ignore


This one tactic isn’t going to catapult your page to the top of the SERPS (search engine results pages), but it gives a little lift. Search engine optimization has a reputation for being hard and brutally competitive. But is that really true?

Three Tips for Boosting SEO with Social Media

KEO Marketing

Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs). There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO).


Top Link Building Techniques for B2B Companies (Infographic)


While publishing quality content and search-friendly meta data are certainly valuable to improve search rankings, building links from reputable and relevant websites is another vital strategy to ensure that Google will rank your site highly in search engine results pages (SERPs).

21 Decoded SEO Terms Everyone Should Know

Vertical Response

This shows up on the search engine results page (SERP – defined below) below your title. SERP SERP, which stands for search engine results page, is exactly what you see when you search for a term or phrase on Google.

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How to Write an Effective Meta Description (Yes, They Still Matter)


The meta description is one of your last hopes on search engine results pages (SERPs) to attract a searcher to come to your site. For a given SERP, there''s only a certain amount of people who will scroll down to the bottom of the page and click a result there.


10 (More) Marketing Terms You Need To Know

EMagine B2B Blog

SERP – Search Engine Results Page. A search engine marketer can pull a SERP report and find out where their company ranks for a specific query like “Best Web Design Agency in Boston, MA”. Essentially, a company would like to appear on the first page of a SERP.


10 Things You Probably Don’t Know About Google+

grow - Practical Marketing Solutions

While this doesn’t guarantee you getting star billing on the search engine results page (SERP), if you have been a loyal customer and played by the rules, it gives you a head start advantage. Google Authorship gets your mugshot on Search Engine Results Pages (SERP’s).

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Google Shakes Up the Local Search World… (kinda)


Google has just removed the ability for users to manually change their search location from the search results pages (SERPs). This feature was located under “Search Tools,” on the Google SERP, as detailed in the screenshot below.


5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

With 40% of UK SMEs using social media to market their business , chances are your competition is already engaged in social media online marketing and improving their web traffic, SERPs and lead generation.

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Do Click-Through Rates Still Matter?

Content Standard

Google’s SERP Snippets. When it comes to clicks through Google search , there’s a clear, significant cause for a decline in clicks for many users: the incorporation of SERP snippets. A click is harder to come by now than ever before.

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6 Ways to Make Your Content Drive Long-Term ROI


If you update your content frequently, the algorithm will favor your content in the SERPs. If you have any content that you want to be reindexed and get back in the SERPs, here''s what to focus on: Open up the page in your CMS. Creating content is hard work.