Expert insights. Personalized for you.
And See how Google is showing other search engine results in its European local SERPs, prompting users to try out alternative engines for local queries. Sure enough, the last couple of weeks have been quite productive with fresh updates from the search engine. MORE
When a user types a query into a search engine, they are not interested in scrolling through dozens of SERPs to find the answer to their question. The post Breaking Down SERPs: What Every Business Needs to Know appeared first on BrightEdge SEO Blog. MORE
But if we aspire to rank well for a particular search term, it behooves us to understand how that SERP has changed over time. The Goal of Analyzing Changes in SERP The purpose of the SERP Evolution […]. The post The SERP Evolution Strategy appeared first on MarketMuse. MORE
However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings. Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy. MORE
Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. So, instead of scrapping the whole idea, Google may take what they learned from this experiment to create a new way of evaluating author authority and incorporating that into SERPs. MORE
We‘ve studied 50,000 random keywords in the US to find out just how different the SERPs are for the same search query on different platforms. To highlight just how much harder it can be to compete in mobile search, and how big of a deal it is to keep up, we‘ve conducted research. MORE
They’re the ones you want to show up at the top of Google SERPs. If you still have questions about marketing and branding strategies to increase your SERP rankings, we can help. Increasing your search engine rankings is not a one-off task. MORE
The ever-evolving SERP layout has a new twist. Since the beginning of online search if you input a search query, you see the results listed in one of the expected SERPs layouts. The post SERP Alert: “People Also Search For” Pop-Down Boxes on Google SERPs appeared first on BrightEdge SEO Blog. If you click on a listing and go to the site, you can consume that content. Since February 2018 if you click the […]. MORE
The post How to Dominate SERPS by Focusing on Topics Instead of Keywords via @jesseseogeek appeared first on Search Engine Journal. Learn how to shift your strategy from a keyword-focus to topics and create content that dominates search results. Content Marketing SEO MORE
We had an in-depth conversation in last week‘s SEMrushchat and the information shared could help small business owners, marketers, and agencies. MORE
The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. If we look at an average SERP (search engine results page), we can see that the results are generally divided by four categories. Changing SERPs. MORE
SERP analysis can provide you with that competitive edge. The post SERP Analysis Starts Where Keyword Research Ends appeared first on MarketMuse. Competition for highly sought-after search terms continues to grow and standard keyword research is no longer enough. MORE
Continue reading → The post Rise Up in SERPs With the Right SEO Content appeared first on Content Marketing Institute. Zero-click searches, sponsored listings, featured snippets, and more. With all that happening on Google, how can your content battle search engine results pages? MORE
Posted by TheMozTeam Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related. MORE
There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. And it makes sense for us to be on those SERPs when searchers decide to take them up on the offer. MORE
Content is playing a greater role in demonstrating expertise, as this new SERP feature suggests. The post Advanced User Intent and SERP Analysis appeared first on MarketMuse. SEO Content Strategy MORE
Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. We make important decisions, budgetary decisions on what the SERPs say. MORE
Google recently announced some changes to their mobile SERP layout that are intended to make it easier for customers to recognize the branding of different sites and determine which pages they want to engage with. MORE
Google announced a major core update for June 2019, changed how search results look on mobile devices, added online food ordering directly from Google Search, Maps, and the Assistant, and much more! Keep reading to see all the changes over the last past weeks. Industry News MORE
The post Content Marketing For Small Business: Thriving when big domains dominate the SERP appeared first on BrightEdge SEO Blog. With more than a billion sites online, competition is fierce across nearly every sector. Brands try to get their voices heard above the noise. MORE
This is why we took 40,977 SERPS and stripped out every term or phrase from the aforementioned features — a small, first step toward making sense of Google’s organizational skills. We wanted to see how much overlap might exist across these different SERP features. MORE
Digging in on Friday (March 1st), we saw a number of metrics shift, but most notably was a spike in page-one Google SERPs with more than 10 organic results. Dissecting the 19-result SERP. Across 10K keywords, we saw 9 SERPs with 19 results. MORE
Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. This works well for SERP features, but determining a change in the amount of paid advertising will be harder to spot this way. MORE
In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. What Does SERP Stand For? SERP stands for Search Engine Results Page. A SERP is the web page you see when you search for something on Google. MORE
Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query. The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog. MORE
While we were away enjoying the holiday season, some important updates from Google were getting ready to be rolled out (and most of them are live now). If you feel you may have missed some updates and are not sure what those might be, keep reading; everything you need to know is here. Industry News MORE
Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible. MORE
A blog post by Sergey Alakov this week stated that Google is testing Google Price Insights, a new SERP element that adds price comparison features to the knowledge graph for hotels. The post Google Price Insights: New SERP Test and How to Respond appeared first on BrightEdge SEO Blog. MORE
Google has updated mobile SERP design to show website names and icons. Google has updated mobile SERP design to show website names and icons. The left shows the previous SERPs, the right shows the refresh. MORE
The beginning of this I credit to one of my colleagues, Tom Capper, THCapper on Twitter , who presented at our Search Love London conference a presentation entitled " The Two-Tiered SERP ," and I'm going to describe what that means in just a second. MORE
That tool is Google’s search engine results page (SERP). In this post, we will be discussing the key SERP features advertisers can use to improve their paid search performance. The easiest form of research that can be done on the SERP is observing the competition. MORE
The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. MORE
SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals. MORE
Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. Soon" turned out to be very soon, as we're already seeing these results surface. MORE
Does your brand SERP contain 10 simple blue links or something more attractive and convincing to the user? Find out what SERP elements you should be aiming to get and what it takes to get them! MORE
SERP Related Topics 
KoMarketing Associates
DECEMBER 3, 2019
That tool is Google’s search engine results page (SERP). In this post, we will be discussing the key SERP features advertisers can use to improve their paid search performance. The easiest form of research that can be done on the SERP is observing the competition.
KoMarketing Associates
FEBRUARY 5, 2019
The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SEMrush
JULY 5, 2019
Does your brand SERP contain 10 simple blue links or something more attractive and convincing to the user? Find out what SERP elements you should be aiming to get and what it takes to get them!
SEMrush
APRIL 29, 2019
We‘ve studied 50,000 random keywords in the US to find out just how different the SERPs are for the same search query on different platforms. To highlight just how much harder it can be to compete in mobile search, and how big of a deal it is to keep up, we‘ve conducted research.
Speaker: Kathleen Booth, VP of Marketing at Prevailion
Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.
Content Marketing Institute
MARCH 19, 2020
Continue reading → The post Rise Up in SERPs With the Right SEO Content appeared first on Content Marketing Institute. Zero-click searches, sponsored listings, featured snippets, and more. With all that happening on Google, how can your content battle search engine results pages?
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Moz
MARCH 19, 2020
Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. We make important decisions, budgetary decisions on what the SERPs say.
MarketMuse
NOVEMBER 26, 2019
Content is playing a greater role in demonstrating expertise, as this new SERP feature suggests. The post Advanced User Intent and SERP Analysis appeared first on MarketMuse. SEO Content Strategy
SEMrush
OCTOBER 30, 2018
Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy.
ClickZ
MAY 24, 2019
Google has updated mobile SERP design to show website names and icons. Google has updated mobile SERP design to show website names and icons. The left shows the previous SERPs, the right shows the refresh.
Moz
JANUARY 24, 2019
This is why we took 40,977 SERPS and stripped out every term or phrase from the aforementioned features — a small, first step toward making sense of Google’s organizational skills. We wanted to see how much overlap might exist across these different SERP features.
|
SEMrush
MAY 8, 2019
And See how Google is showing other search engine results in its European local SERPs, prompting users to try out alternative engines for local queries. Sure enough, the last couple of weeks have been quite productive with fresh updates from the search engine.
MarketMuse
APRIL 23, 2019
SERP analysis can provide you with that competitive edge. The post SERP Analysis Starts Where Keyword Research Ends appeared first on MarketMuse. Competition for highly sought-after search terms continues to grow and standard keyword research is no longer enough.
Hubspot
APRIL 6, 2018
In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. What Does SERP Stand For? SERP stands for Search Engine Results Page. A SERP is the web page you see when you search for something on Google.
Moz
MAY 14, 2019
Posted by TheMozTeam Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related.
MarketMuse
JULY 12, 2018
However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings. Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy.
SEMrush
AUGUST 12, 2019
We had an in-depth conversation in last week‘s SEMrushchat and the information shared could help small business owners, marketers, and agencies.
Moz
APRIL 29, 2019
There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. And it makes sense for us to be on those SERPs when searchers decide to take them up on the offer.
EMagine B2B Blog
SEPTEMBER 2, 2014
Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. So, instead of scrapping the whole idea, Google may take what they learned from this experiment to create a new way of evaluating author authority and incorporating that into SERPs.
SEMrush
JANUARY 16, 2019
While we were away enjoying the holiday season, some important updates from Google were getting ready to be rolled out (and most of them are live now). If you feel you may have missed some updates and are not sure what those might be, keep reading; everything you need to know is here. Industry News
Brightedge
MARCH 16, 2018
Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query. The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog.
SEMrush
JUNE 5, 2019
Google announced a major core update for June 2019, changed how search results look on mobile devices, added online food ordering directly from Google Search, Maps, and the Assistant, and much more! Keep reading to see all the changes over the last past weeks. Industry News
Moz
MAY 21, 2019
Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. Soon" turned out to be very soon, as we're already seeing these results surface.
Brightedge
JULY 25, 2018
A blog post by Sergey Alakov this week stated that Google is testing Google Price Insights, a new SERP element that adds price comparison features to the knowledge graph for hotels. The post Google Price Insights: New SERP Test and How to Respond appeared first on BrightEdge SEO Blog.
Search Engine Journal
DECEMBER 12, 2019
The post How to Dominate SERPS by Focusing on Topics Instead of Keywords via @jesseseogeek appeared first on Search Engine Journal. Learn how to shift your strategy from a keyword-focus to topics and create content that dominates search results. Content Marketing SEO
Brightedge
FEBRUARY 15, 2018
The ever-evolving SERP layout has a new twist. Since the beginning of online search if you input a search query, you see the results listed in one of the expected SERPs layouts. The post SERP Alert: “People Also Search For” Pop-Down Boxes on Google SERPs appeared first on BrightEdge SEO Blog. If you click on a listing and go to the site, you can consume that content. Since February 2018 if you click the […].
SEMrush
DECEMBER 12, 2018
The year is coming to an end, and Google has been working on all the tweaks and changes it can make before beginning the new year afresh.
Brightedge
JUNE 17, 2019
Google recently announced some changes to their mobile SERP layout that are intended to make it easier for customers to recognize the branding of different sites and determine which pages they want to engage with.
Brightedge
SEPTEMBER 20, 2018
When a user types a query into a search engine, they are not interested in scrolling through dozens of SERPs to find the answer to their question. The post Breaking Down SERPs: What Every Business Needs to Know appeared first on BrightEdge SEO Blog.
Moz
MARCH 4, 2019
Digging in on Friday (March 1st), we saw a number of metrics shift, but most notably was a spike in page-one Google SERPs with more than 10 organic results. Dissecting the 19-result SERP. Across 10K keywords, we saw 9 SERPs with 19 results.
Brightedge
FEBRUARY 27, 2019
The post Content Marketing For Small Business: Thriving when big domains dominate the SERP appeared first on BrightEdge SEO Blog. With more than a billion sites online, competition is fierce across nearly every sector. Brands try to get their voices heard above the noise.
Directive Agency
JULY 26, 2017
Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible.
Directive Agency
AUGUST 8, 2017
SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals.
Moz
FEBRUARY 21, 2019
The beginning of this I credit to one of my colleagues, Tom Capper, THCapper on Twitter , who presented at our Search Love London conference a presentation entitled " The Two-Tiered SERP ," and I'm going to describe what that means in just a second.
Moz
NOVEMBER 13, 2018
Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. This works well for SERP features, but determining a change in the amount of paid advertising will be harder to spot this way.
B2B Marketing Insights - WE•DO
SEPTEMBER 27, 2018
They’re the ones you want to show up at the top of Google SERPs. If you still have questions about marketing and branding strategies to increase your SERP rankings, we can help. Increasing your search engine rankings is not a one-off task.
Directive Agency
NOVEMBER 18, 2016
The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. If we look at an average SERP (search engine results page), we can see that the results are generally divided by four categories. Changing SERPs.
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