Trending Sources

Google Authorship Removed From SERPs

EMagine B2B Blog

Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. So, instead of scrapping the whole idea, Google may take what they learned from this experiment to create a new way of evaluating author authority and incorporating that into SERPs.


Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one.


The 20 Best SEO Rank Tracker Tools


Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. 18) SERP Scan. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.”

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Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More


The post Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More appeared first on Fathom. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google Adds Additional Ranking Boost for Using App Indexing API”.


Google’s Knowledge Graph and Other New Features Spark Major Changes in SERPs

Content Standard

With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same.

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one.

5 Simple Ways Beginners Can Beat the Competition at PPC

B2B Marketing Insider

Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers.


Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?


Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. Here’s an example of what a SERP looks like now: Why Did Google Make This Change?


Three Ways to Rock Organic Search Results

Vertical Response

When someone conducts a search online and uses keywords related to your business, or searches branded terms (like the name of your company), it’s important your business appears high on the SERP (search engine results page). These results are called SERPs.

The Definition of Organic Search Results [In Under 100 Words]


Organic search results are unpaid, natural listings on search engine results pages (SERPs) that are surfaced and ranked based on their relevance to a user''s query.


This Week in Growth Marketing: Why Technology Isn’t a Panacea


Confused by Google’s new SERP? CMO Google SERP growth marketing persona predictive marketingWe get it — it’s impossible to stay on top of every growth marketing story throughout the week. To keep you up to speed, we’re recapping the top stories every Friday, by the tweets.

PPC – Pay Per Click – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media


The ads appear at the top of the SERPs (Search engine results page) and along the side. Opentopic blog >> PPC is online adverting where advertisers bid based on keywords and the ads appear on Google, Google Partner websites or on Bing and Yahoo. The advertisers then Pay Per Click when the customer clicks on their ad. The biggest. Marketing ROI Cmo marketing roi


How and Why To Set Your Site Up for Google’s Rich Answers


Rich answers are taking over the search engine results pages (SERPs). Even if your page holds its place in the SERPS. Google will show a rich answer from a page with relatively low authority – a page that often would not appear in the regular SERPs.

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How to Optimize Your Content for Google's Featured Snippet Box


A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. I wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs?

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP. One potential benefit is the Baidu SERP will be significantly less crowded.

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Measuring Year-End Marketing KPIs – Where’s the Data?


Total Clicks from search engine results page (SERP). Total Impressions in SERPs. Where did the year go? We’ve entered December and there are fewer than four weeks left in 2015.

A Few Quick SEO Wins Your Google+ Page Needs


All links in this section besides your verified website link are follow links , giving those pages a little SEO boost in the SERPs. Here''s an example of what HubSpot''s Google+ page looks like on a SERP: The SEO Benefit.


SEO Isn’t Mystical


SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP).

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5 Predictions for SEO in 2016


A couple of studies have found mobile-friendly sites to be dominating the SERPS. But we do know it’s out of the bottle – it’s already affecting the search engine results pages (SERPs). Ever watched a big SEO update roll out?

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7 SEO Tactics Most Marketers Ignore


This one tactic isn’t going to catapult your page to the top of the SERPS (search engine results pages), but it gives a little lift. Search engine optimization has a reputation for being hard and brutally competitive. But is that really true?

How to Set Your 2017 SEO Strategy: The Essentials


Over the years, Search Engine Optimization (SEO) has slowly, but surely, transformed into more than just optimizing for the search engine result pages (SERPs). In the SERPs, users are looking for easy searching and quick answers.


Google Authorship is Changing the Game for SEO and Digital Marketing


SEO is all about improving your standing within the search engine result pages (SERPs), and being able to stand out with a Rich Snippet can be a huge help in improving click through rate (CTR). Compare the two SERP links above, which one would you click on? Image via CrunchBase.


Three Tips for Boosting SEO with Social Media

KEO Marketing

Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs). There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO).


5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming

KoMarketing Associates

After I feel like I’ve given keyword tools a thorough pass for ideas, I typically move on to SERP analysis. Want to learn more about Google SERPs? Launching a content marketing strategy or improving upon past content success can seem like a daunting task.


SEO – Search Engine Optimization – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media


Opentopic blog >> Search engine optimization or just SEO is an art of making your website or a webpage eligible enough to be listed on top search engine result pages (SERPs) when a user searches for a particular keyword in the search engine (Google, Yahoo, Bing etc).


22 Must Know SEO Writing Tips for Higher Rankings


Despite all the speculation in the industry, SEO is not dead , and it can still help you rank in SERPs when creating content. SEO Writing Tips: 22 Ways to Rank Higher in SERPs. Long, in-depth blog posts and articles tend to perform well in SERPs. Image source.


3 Key Takeaways from SMX East 2015

KoMarketing Associates

Simmonds went on to give great examples of poor video search results, changing knowledge graph results, and the effects SERP changes can have on traffic (you can get the full presentation here ).


Guest Blogging; SEO; Matt Cutts. A Point of View


There are more than several factors that contribute to the success of your website in search engine results pages (SERPs). The owner then thinks that the only thing that matters for website recognition in SERPs is the number of backlinks to his website. .

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The Quality Update, “Phantom 2”, Launches. Learn How Google Has Changed the Way It Assesses Website Quality.

EMagine B2B Blog

Google’s launch of Knowledge Graph in May of 2012 signified the beginning of a different type of search engine results page (SERP). Surprise!


21 Decoded SEO Terms Everyone Should Know

Vertical Response

This shows up on the search engine results page (SERP – defined below) below your title. SERP SERP, which stands for search engine results page, is exactly what you see when you search for a term or phrase on Google.

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How to Write an Effective Meta Description (Yes, They Still Matter)


The meta description is one of your last hopes on search engine results pages (SERPs) to attract a searcher to come to your site. For a given SERP, there''s only a certain amount of people who will scroll down to the bottom of the page and click a result there.


What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?


3) Take Advantage of the SERPs Keyword Research Database Tool. Another free tool for you to use comes from SERPs. Aviator college,” for instance, was a related keyword that popped up when we used SERPs.

15 Reasons You Should Claim Your Google Authorship Markup


Standing out is almost always a good thing — especially in the search engine results pages (SERPs). Consequently, Google will rank you higher the next time one of your blog posts appears in an SERP.


Google Shakes Up the Local Search World… (kinda)


Google has just removed the ability for users to manually change their search location from the search results pages (SERPs). This feature was located under “Search Tools,” on the Google SERP, as detailed in the screenshot below.


10 (More) Marketing Terms You Need To Know

EMagine B2B Blog

SERP – Search Engine Results Page. A search engine marketer can pull a SERP report and find out where their company ranks for a specific query like “Best Web Design Agency in Boston, MA”. Essentially, a company would like to appear on the first page of a SERP.


Why mobile website design is no longer an option. It is required.

KEO Marketing

If the links on your mobile site are not the same as the desktop (or are not connected) and Google cannot follow them, your site will be downgraded in the search results pages (SERPs). Since its introduction in the early 2000’s, the smartphone has become an indispensable technology.


4 Smart Ways to Keep Up With Google in 2017


There are many new elements on Google search engine results pages (SERPs) that make it harder to generate clicks. If you deliver dramatically better engagement than your competitors,” he explained, “they will be hard-pressed to catch up with you in SERP.”