How User Intent Impacts SERPs

MarketMuse

However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings. Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy.

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Google Price Insights: New SERP Test and How to Respond

Brightedge

A blog post by Sergey Alakov this week stated that Google is testing Google Price Insights, a new SERP element that adds price comparison features to the knowledge graph for hotels. The post Google Price Insights: New SERP Test and How to Respond appeared first on BrightEdge SEO Blog.

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Question-Answer SERPs: When Search Intent Is Nearly Certain

Brightedge

Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query. The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog.

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A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. What Does SERP Stand For? SERP stands for Search Engine Results Page. A SERP is the web page you see when you search for something on Google.

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Google Authorship Removed From SERPs

EMagine B2B Blog

Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. So, instead of scrapping the whole idea, Google may take what they learned from this experiment to create a new way of evaluating author authority and incorporating that into SERPs.

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SERP Alert: “People Also Search For” Pop-Down Boxes on Google SERPs

Brightedge

The ever-evolving SERP layout has a new twist. Since the beginning of online search if you input a search query, you see the results listed in one of the expected SERPs layouts. The post SERP Alert: “People Also Search For” Pop-Down Boxes on Google SERPs appeared first on BrightEdge SEO Blog. If you click on a listing and go to the site, you can consume that content. Since February 2018 if you click the […].

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The 20 Best SEO Rank Tracker Tools

Webbiquity

Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. 18) SERP Scan. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.”

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Why Every Writer Should Learn Basic SEO Principles

Contently

People constantly google “Rick and Morty” and “Rick and Morty Season 4,” so I knew that muscling my way onto that first SERP (Search Engine Results Page) was going to be arduous. Storytelling Google Inverse Netflix Newsweek seo SERP

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Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More

Fathom

The post Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More appeared first on Fathom. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google Adds Additional Ranking Boost for Using App Indexing API”.

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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one.

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Google’s Knowledge Graph and Other New Features Spark Major Changes in SERPs

Content Standard

With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same.

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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one.

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Social media becoming increasingly important in regards to link building

Biznology

Links remain the primary ranking factor for determining where a site or page shows up in the search engine results pages (SERPs). Organic Search Search Marketing Slider Social Media Marketing link building Search engine optimization Search engine results page SEO SERPs social media

Seven Common AdWords Mistakes to Avoid

Webbiquity

Search Engine Marketing AdWords commercial queries content network CPA CPC CPL CTR dayparting eStrategy Trends Google landing page design SEM SERPs WordStream

Your Pop-Up is Hurting Your Site (Here’s How To Make It Help)

Marketing Insider Group

Google has stated that it will lower the SERP rankings of websites featuring pop-ups that decrease the quality of mobile experiences. This means that if you don’t get your pop-ups in order, all that SEO work your web developer did will go right out the window.

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Google Increases Meta Description Length to 320 Characters—How Should You Respond?

Brightedge

One of the exciting parts of SEO is the ever-evolving SERP and the SERP has changed again. This was a hot topic of discussion at one of our recent BrightEdge User Group meetings. How should you respond to the new meta description length? What changed and in what way did it change?

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Leveraging Organic and Paid Search Together: 6 Ways to Maximize Performance

Brightedge

billion searches made per day, ranking well on the SERP has tremendous power to drive traffic towards your site. With over 3.5 BrightEdge Research tracks channel share and finds that SEO traffic is still the largest trackable channel and in the majority at 50.1%

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5 Simple Ways Beginners Can Beat the Competition at PPC

Marketing Insider Group

Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers.

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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs. To get the most out of this exercise, don’t just look at the title and meta description on the SERP, click through to the actual page and read it. As you review the SERPs, take notes in all the below areas. Dig into the SERPs and take note of content’s characteristics.

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8 SEO Basics You Need to Get Started

Brightedge

Considering that an estimated 51% of site traffic originates from organic search, it is clear that where a website appears on the SERP will greatly impact the site’s overall traffic success. SEO is the foundation of a successful website.

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8 SEO Concepts You Need to Get Started

Brightedge

Considering that an estimated 51% of site traffic originates from organic search, it is clear that where a website appears on the SERP will greatly impact the site’s overall traffic success. SEO is the foundation of a successful website.

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3 Key Takeaways from SMX East 2015

KoMarketing Associates

Simmonds went on to give great examples of poor video search results, changing knowledge graph results, and the effects SERP changes can have on traffic (you can get the full presentation here ).

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Google’s More Results button on mobile

Brightedge

Google announced this week that it launched a new way of displaying additional search results on the mobile SERP, the More Results button, effectively removing pagination. How does this impact your site? According to a tweet from Google’s SearchLiason Twitter account, secondary organic search results will now be displayed differently on mobile. Upon reaching the […]. The post Google’s More Results button on mobile appeared first on BrightEdge SEO Blog.

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Optimize Your Content for Inbound Marketing: Part 2

Act-On

Before jumping into the list, it’s important to understand the general landscape of a search engine results page (SERP). A typical Google SERP contains four non-paid (aka “organic”) sections: General web results (i.e.,

Five Common Mistakes in Making Smart Content

Brightedge

The Smart Content framework enables brands to increase content performance on SERPs, boost their share of voice, and get more high-intent customers to engage with their website content. Making smart content can seem straightforward once you know the framework.

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Are Google's Featured Snippets Eating Your Blog Traffic?

Hubspot

The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. To put that into context, consider that on SERPs with no featured snippet, we found that the first result can expect to bring in about 33% of the total clicks.

The SEO Factors You’re Probably Ignoring

Contently

The current area of interest is the apparent increase in the length of a meta description that Google displays on SERPs beneath a page title. Starting in in late November 2017, Google seems to be ushering in SERPs with descriptions peaking at over 300 characters.

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The Definition of Organic Search Results [In Under 100 Words]

Hubspot

Organic search results are unpaid, natural listings on search engine results pages (SERPs) that are surfaced and ranked based on their relevance to a user''s query.

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5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming

KoMarketing Associates

After I feel like I’ve given keyword tools a thorough pass for ideas, I typically move on to SERP analysis. Want to learn more about Google SERPs? Launching a content marketing strategy or improving upon past content success can seem like a daunting task.

Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

While publishing quality content and search-friendly meta data are certainly valuable to improve search rankings, building links from reputable and relevant websites is another vital strategy to ensure that Google will rank your site highly in search engine results pages (SERPs).

The New Google Search Console Updates: Here is What You Need to Know

Brightedge

Google launched the Google Search Console (GSC), originally Google Webmaster Tools, more than 10 years ago to help webmasters better understand their sites’ standing within the Google SERPs, improve site performance, and user experience.

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Even online reputation pros require a year to influence Google Search

Biznology

About 300 days, actually, which dovetails nicely with how long it takes to influence organic search SERPs enough to repair your reputation on the first two pages of search.

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How to Optimize On-Page SEO to Maximize Your ROI

Modern B2B Marketing

Even though users don’t see this text directly on the page because it is placed in the code, search engines can read it, and they will show it in search engine results pages (SERPs). To see if the title fits all search engines, you can use a SERP preview tool.

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How Westworld and Google Algorithm Updates Are Alike

KoMarketing Associates

I’m talking about how simple changes to a host’s overall code, or algorithm in our case, can dictate the next move and focus of those who interact with the hosts/SERP. I don’t know if you’ve heard yet, but HBO’s Westworld is this season’s must-see show.

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4 Steps to Map B2B Keywords to Landing Pages

KoMarketing Associates

When evaluating the first page of SERPs, start by asking yourself the following questions: What types of pages are ranking most frequently (service pages, glossary pages, services, etc.). If you’re going on a vacation, you will have a hard time doing so without a mode of transportation.

The Quality Update, “Phantom 2”, Launches. Learn How Google Has Changed the Way It Assesses Website Quality.

EMagine B2B Blog

Google’s launch of Knowledge Graph in May of 2012 signified the beginning of a different type of search engine results page (SERP). Surprise!

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Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

SEO is all about improving your standing within the search engine result pages (SERPs), and being able to stand out with a Rich Snippet can be a huge help in improving click through rate (CTR). Compare the two SERP links above, which one would you click on? Image via CrunchBase.

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Owning the Search Engine Results Page

Overground

It is time for more B2B marketers to ask themselves, “Do I own the search engine results page (SERP) for my brand?” In other words, when potential customers Google your brand, are you taking advantage of the available real estate? For example, Amazon is a company that perfectly illustrates owning

Understanding the Search Engine Results Page: One Screenshot at a Time

KoMarketing Associates

As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. Even More SERP Examples. The analysis of search engine results is a critical component of the SEO professional’s role.

Use reviews on your blog to gussy up your Google search results

Biznology

Then, Google renders these reviews inline with the Google SERP. If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews.

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