How User Intent Impacts SERPs

MarketMuse

However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings. Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy.

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Practical Techniques to Improve Both Brand and Brand Review SERPs

SEMrush

Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy.

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Google Price Insights: New SERP Test and How to Respond

Brightedge

A blog post by Sergey Alakov this week stated that Google is testing Google Price Insights, a new SERP element that adds price comparison features to the knowledge graph for hotels. The post Google Price Insights: New SERP Test and How to Respond appeared first on BrightEdge SEO Blog.

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Question-Answer SERPs: When Search Intent Is Nearly Certain

Brightedge

Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query. The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog.

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Breaking Down SERPs: What Every Business Needs to Know

Brightedge

When a user types a query into a search engine, they are not interested in scrolling through dozens of SERPs to find the answer to their question. The post Breaking Down SERPs: What Every Business Needs to Know appeared first on BrightEdge SEO Blog.

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A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. What Does SERP Stand For? SERP stands for Search Engine Results Page. A SERP is the web page you see when you search for something on Google.

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Marketing and Branding Strategies to Increase Your SERP Rankings

B2B Marketing Insights - WE•DO

They’re the ones you want to show up at the top of Google SERPs. If you still have questions about marketing and branding strategies to increase your SERP rankings, we can help. Increasing your search engine rankings is not a one-off task.

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Google Authorship Removed From SERPs

EMagine B2B Blog

Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. So, instead of scrapping the whole idea, Google may take what they learned from this experiment to create a new way of evaluating author authority and incorporating that into SERPs.

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What Do You Do When You Lose Organic Traffic to Google SERP Features?

Moz

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. This works well for SERP features, but determining a change in the amount of paid advertising will be harder to spot this way.

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Google Adds Multiple Quick Answers to SERPs: What It Means for SEO

Brightedge

Google has begun displaying multiple Quick Answers on certain search engine result pages (SERP). The post Google Adds Multiple Quick Answers to SERPs: What It Means for SEO appeared first on BrightEdge SEO Blog.

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Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Directive Agency

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible.

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3 Marketing Activities to Increase Your Google SERP CTR

Directive Agency

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals.

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Omnivores of the SERP: Eat Up More Market Share

Directive Agency

The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. If we look at an average SERP (search engine results page), we can see that the results are generally divided by four categories. Changing SERPs.

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Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing

Directive Agency

And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Q: Should I focus on monopolizing SERPs? The key is targeting the SERPs where your most qualified traffic is headed.

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The 20 Best SEO Rank Tracker Tools

Webbiquity

Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. 18) SERP Scan. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.”

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Why Every Writer Should Learn Basic SEO Principles

Contently

People constantly google “Rick and Morty” and “Rick and Morty Season 4,” so I knew that muscling my way onto that first SERP (Search Engine Results Page) was going to be arduous. Storytelling Google Inverse Netflix Newsweek seo SERP

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Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More

Fathom

The post Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More appeared first on Fathom. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google Adds Additional Ranking Boost for Using App Indexing API”.

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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one.

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Google’s Knowledge Graph and Other New Features Spark Major Changes in SERPs

Content Standard

With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same.

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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one.

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Social media becoming increasingly important in regards to link building

Biznology

Links remain the primary ranking factor for determining where a site or page shows up in the search engine results pages (SERPs). Organic Search Search Marketing Slider Social Media Marketing link building Search engine optimization Search engine results page SEO SERPs social media

Seven Common AdWords Mistakes to Avoid

Webbiquity

Search Engine Marketing AdWords commercial queries content network CPA CPC CPL CTR dayparting eStrategy Trends Google landing page design SEM SERPs WordStream

Keyword Cannibalization: How to Keep it From Harming Your On-Site SEO

SEMrush

This post will describe the phenomenon of keyword cannibalization, show you how to see if it is occurring using SEMRush, and how to protect against it in the future to maintain high rankings in the SERPs.

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Google Increases Meta Description Length to 320 Characters—How Should You Respond?

Brightedge

One of the exciting parts of SEO is the ever-evolving SERP and the SERP has changed again. This was a hot topic of discussion at one of our recent BrightEdge User Group meetings. How should you respond to the new meta description length? What changed and in what way did it change?

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Your Pop-Up is Hurting Your Site (Here’s How To Make It Help)

Marketing Insider Group

Google has stated that it will lower the SERP rankings of websites featuring pop-ups that decrease the quality of mobile experiences. This means that if you don’t get your pop-ups in order, all that SEO work your web developer did will go right out the window.

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5 Simple Ways Beginners Can Beat the Competition at PPC

Marketing Insider Group

Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers.

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Personalized Search: Changes on Google and What they Mean

Brightedge

A few years ago, search engines emphasized their efforts to create more personalized results on the SERP. In recent years there’s been a lot of discussion about personalized search and a personalized user experience on the web.

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Google News Digest: Duplex’s Public Testing, Goodbye Google+, and New Algo Update?

SEMrush

Leveraging Organic and Paid Search Together: 6 Ways to Maximize Performance

Brightedge

billion searches made per day, ranking well on the SERP has tremendous power to drive traffic towards your site. With over 3.5 BrightEdge Research tracks channel share and finds that SEO traffic is still the largest trackable channel and in the majority at 50.1%

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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs. To get the most out of this exercise, don’t just look at the title and meta description on the SERP, click through to the actual page and read it. As you review the SERPs, take notes in all the below areas. Dig into the SERPs and take note of content’s characteristics.

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8 SEO Basics You Need to Get Started

Brightedge

Considering that an estimated 51% of site traffic originates from organic search, it is clear that where a website appears on the SERP will greatly impact the site’s overall traffic success. SEO is the foundation of a successful website.

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8 SEO Concepts You Need to Get Started

Brightedge

Considering that an estimated 51% of site traffic originates from organic search, it is clear that where a website appears on the SERP will greatly impact the site’s overall traffic success. SEO is the foundation of a successful website.

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3 Key Takeaways from SMX East 2015

KoMarketing Associates

Simmonds went on to give great examples of poor video search results, changing knowledge graph results, and the effects SERP changes can have on traffic (you can get the full presentation here ).

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Google’s More Results button on mobile

Brightedge

Google announced this week that it launched a new way of displaying additional search results on the mobile SERP, the More Results button, effectively removing pagination. How does this impact your site? According to a tweet from Google’s SearchLiason Twitter account, secondary organic search results will now be displayed differently on mobile. Upon reaching the […]. The post Google’s More Results button on mobile appeared first on BrightEdge SEO Blog.

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Are Google's Featured Snippets Eating Your Blog Traffic?

Hubspot

The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. To put that into context, consider that on SERPs with no featured snippet, we found that the first result can expect to bring in about 33% of the total clicks.

How to Survive the Ongoing Confusion With SEO

Content Marketing Institute

This makes reaching the coveted top SERP spot a heck of a lot more important. Building brand profiles on the sites that rank well in your space and/or forging content partnerships with influential publishers that dominate the SERP for your top keywords. Think beyond SERP-based metrics.

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Five Common Mistakes in Making Smart Content

Brightedge

The Smart Content framework enables brands to increase content performance on SERPs, boost their share of voice, and get more high-intent customers to engage with their website content. Making smart content can seem straightforward once you know the framework.

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The Definition of Organic Search Results [In Under 100 Words]

Hubspot

Organic search results are unpaid, natural listings on search engine results pages (SERPs) that are surfaced and ranked based on their relevance to a user''s query.

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Optimize Your Content for Inbound Marketing: Part 2

Act-On

Before jumping into the list, it’s important to understand the general landscape of a search engine results page (SERP). A typical Google SERP contains four non-paid (aka “organic”) sections: General web results (i.e.,

Why We're Doubling Down on the Future of SEO - Moz + STAT

Moz

Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). For example, here's the average organic (SERPs with no features) curve from that study. Organic opportunity on these SERPs is severely limited.

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The Right Recipe: Blending Paid and Organic Search Campaigns

Directive Agency

SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. Originally Google only functioned with each of these search silos as separate SERPs. Reclaim the SERP: Deus Vult !”.

The SEO Factors You’re Probably Ignoring

Contently

The current area of interest is the apparent increase in the length of a meta description that Google displays on SERPs beneath a page title. Starting in in late November 2017, Google seems to be ushering in SERPs with descriptions peaking at over 300 characters.

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5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming

KoMarketing Associates

After I feel like I’ve given keyword tools a thorough pass for ideas, I typically move on to SERP analysis. Want to learn more about Google SERPs? Launching a content marketing strategy or improving upon past content success can seem like a daunting task.