Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. The thing with B2B marketing is that it’s not really a bright and shiny object. It’s not cool, fun or exciting.

Enterprise Management 349

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 349

Marketing Insider Group

JUNE 14, 2020

Video Content Marketing Virality. As my friend Todd Wheatland once said, the only answer to the question on how to make a viral video is STFU! You can’t just “create” a viral video. You ask “How can we create a viral video?” He’s Australian so please forgive his potty mouth.

Paid Search Agency 352

Paid Search Agency Advertising Agencies Content Marketing CMS Development 352

Webbiquity

DECEMBER 31, 2019

Most importantly, it’s viral: 92% of mobile video consumers say they share videos with others. Almost 80% of video viewers watch them on smartphones, and more than a quarter of smartphone users watch at least one video per day, on average, on their devices.

Stats 344

Stats Video Marketing Marketing Mix Viral Marketing 344

Marketing Insider Group

OCTOBER 7, 2019

A growth hacker is essentially a marketer who might use a combination of techniques including social media, viral marketing, and SEO to increase brand awareness and conversion rates as quickly as possible. Understanding virality – viral content is one of the cornerstones of content hacking. Optimize Your Headlines.

Content Marketing 258

Content Marketing Planning Marketing Analytics Tools Viral Marketing 258

Ahrefs

APRIL 2, 2023

Spoiler alert: I was wrong. There has to be some merit to it though, right? Even Google’s John Mueller seems to be on board with digital PR. To learn more, I looked at dozens of sites. Some are from when … Read more ›

Viral Marketing 144

Viral Marketing SEO PR Studies 144

Trade Press Services Newsletter

OCTOBER 3, 2024

Tips for Marketing to Gen Z While Generation Z might be captivated by the latest viral TikTok trends and social media challenges, that doesn’t necessarily translate to B2B marketing. Understanding and connecting with Gen Z buyers are critical to staying ahead of the curve in a competitive B2B marketplace.

B2B Marketing 324

B2B Marketing Peer-to-peer B2B Ethics 324

Trade Press Services Newsletter

JULY 11, 2024

From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue.

B2B Marketing 298

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 298

Marketing Insider Group

SEPTEMBER 1, 2020

Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce. According to Billboard , downloads of the song jumped 1,516% above the three days just before the twins’ video going viral.

Storytelling 359

Storytelling Branding Brand Identity Marketing Agencies 2 359

Marketing Insider Group

AUGUST 1, 2023

Virality Rate Your virality Rate lets you know how much your content is resonating with your audience. And, a high Virality Rate can help spread the word about your brand, products, or services to a wider audience. Measuring Virality Rate is pretty straightforward.

Social Media 243

Social Media Cost Per Click Cost Per Thousand CPM 243

Webbiquity

OCTOBER 3, 2017

You would struggle to find a marketing department uninterested in the idea of getting its brand to go viral. The reason why it is so difficult to get a piece of brand content to go viral though is because you never know what exactly will do it.

B2B Marketing 255

B2B Marketing B2B Thought Leadership Marketing & Strategy Marketing Strategy 255

Marketing Insider Group

JANUARY 21, 2022

Even worse, it’s easy for your posts to be buried in a flurry of updates, announcements, and news—unless they go viral. It’s easy to get overloaded with information on social media. Metrics for success change frequently, and this can make achieving organic reach seem virtually impossible. This is where keyword research and hashtags come in.

Social Media 353

Social Media Organization Media B2B 353

Webbiquity

JULY 2, 2019

Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. Cat Memes and Videos Go Viral. Cats rule the internet—so much so that the topic has its own Wikipedia page. And cats aren’t just superstars in pet-centric niches.

B2B Marketing 240

B2B Marketing Godaddy B2B Paid Search Agency 240

Marketing Insider Group

JANUARY 9, 2023

Sharing content that’s appealing to your target audience is more likely to be shared or go viral. High-quality content is not only more engaging for readers, but it’s also far more likely to get organic backlinks. Focus On Your Audience. Update Old Content. Share Your Content.

Domain 356

Domain Lead Ranking Lead Scoring SERP 356

Marketing Insider Group

AUGUST 7, 2020

This one might be the most viral infographic of 2015. With photo-realistic illustrations and helpful cutaways, as well as its interactive scrolling feature, it’s the perfect marriage of form and function. Kind of like domes. The New York Times : What 2000 Calories Looks Like.

Content Marketing 360

Content Marketing Work Management Content Marketing Management 360

Marketing Insider Group

OCTOBER 14, 2020

Maybe an article of yours went viral, or a verified account gave you a shoutout. It’s no wonder why #BachelorNation favorites tend to reappear on spin-off shows, ABC live-streamed weddings or even become the next bachelor/ette. Repurpose top performing content to suit today’s timely trends.

Planning 357

Planning Content Marketing Content Impressions 357

Webbiquity

JANUARY 9, 2024

Example: Here’s the most recent one I participated in: How to Make Your Video Go Viral on TikTok – An Experts’ Guide Why It Works: The reason why expert round-ups work so well is because you are infusing influencers into the post. Research existing viral lists on your topic and aim to find a unique angle no one focused on.

Traffic 213

Traffic Peer-to-peer Linkbait Customer Surveys 213

Webbiquity

NOVEMBER 29, 2019

The only thing that comes close is going viral on social media, but that is not nearly as predictable and nowhere near as sustainable or scalable. The Leanest (and Most Lucrative) Method of All: SEO. When it comes to digital marketing for startups , SEO has the best ROI of all efforts you can possibly engage in.

SEO 291

SEO Paid Search Agency Lead Ranking Lead Scoring 291

SendX

JANUARY 20, 2020

Giveaways are viral because people love the excitement of being a potential winner. All this sharing and engagement can make a social media post go viral, which is why brand host giveaways on Instagram. After people have entered the giveaway, the brand picks a winner at random and delivers the prize.

Ad Building 268

Ad Building Marketing Management User-Generated Content Viral Marketing 268

Marketing Insider Group

AUGUST 11, 2020

But, when paired with innovative technology, a game-like rewards system, and pizza, and you’ve got a marketing campaign that’ll surely go viral. Domino’s: Rewarding Customers. Loyalty programs are nothing new. Pizza giant Domino’s introduced a limited-time loyalty program called “Points for Pies.”

Examples 279

Examples Campaigns Paid Search Agency Mobile Advertising 279

Marketing Insider Group

JUNE 24, 2024

Viral content and trending challenges can boost visibility, helping brands gain traction quickly. Content Variety and Creativity Social media platforms support a wide range of content formats, including: Photos Videos Stories Live streams This variety enables businesses to showcase their creativity and present their brand in engaging ways.

Social Media 285

Social Media Media Privacy Paid Search Agency 285

Contently

JANUARY 20, 2023

The song quickly went viral and received over 17 million views in the first year. “Word of mouth” marketing is key for creating community and virality. A charity organization raising money to fund research into amyotrophic lateral sclerosis (ALS), or Lou Gehrig’s Disease, started this viral marketing campaign in 2014.

User-Generated Content 172

User-Generated Content PR Word of Mouth Viral Marketing 172

Contently

NOVEMBER 29, 2021

“We just get bombarded by viral content constantly, which makes it seem very accessible, and very achievable,” says Andrea Jones , an Ontario-based social media strategist. And it can be. ” “Some people do think they’re going to go into a course and be internet famous,” she adds.

Social Media 200

Social Media Media Viral Marketing Class 200

Marketing Insider Group

JULY 3, 2023

The Trending Now section uncovers the most viral posts from the previous 24 hours. Buzzsumo Buzzsumo is a top content marketing tool for any martech stack. One of its best features is the ability to find current trending topics from social media.

Trends 320

Trends Marketing AI Lead Ranking Lead Scoring 320

SendX

NOVEMBER 20, 2018

36) VYPER - Create viral contests, giveaways and leaderboards to grow your email list, social followers and more. VYPER user gamification and incentivization to make your campaigns go viral.

Enterprise Management 298

Enterprise Management Marketing Automation Services Work Management Marketing Management 298

Zoominfo

AUGUST 26, 2018

It’s really going viral. . What is the safest place to hide a body? The second page of Google. Did you hear about the new strategy where companies collaborate with ill celebrities? It’s called influenza marketing. Why didn’t the marketing couple get married? They weren’t on the same landing page. White papers.

Planning 272

Planning Zoominfo Top of Funnel Churn Rate 272

Marketing Insider Group

DECEMBER 14, 2020

Creating some new content around a trending meme or pop culture content can be a fun way to connect with your audience and attract new traffic – you could even go viral ! Trending topics don’t have to be restricted to your industry either. Repurpose Your Existing Content.

Top of Funnel 363

Top of Funnel Lead Ranking Lead Scoring Generation 363

Marketing Insider Group

OCTOBER 23, 2020

If you look at the stories that go viral about someone’s bad experience with an airline, you will notice it is usually about a single interaction with one employee who is having a bad day. Delays due to bad weather, lost luggage, and other inconveniences that force me to spend more time away from my family are not uncommon.

Examples 342

Examples Work Management Thought Leadership Act-On 342

Vision Edge Marketing

OCTOBER 1, 2024

The chemicals luciferase and luciferin found in fireflies’ tails have many applications in medicine and science, including detecting tumor cells and bacterial and viral infections, as well as studying diseases like cancer and muscular dystrophy. Scientists learn a lot from fireflies.

POS 236

POS Marketing Analytics Tools Marketing Management Word of Mouth 236

Webbiquity

JUNE 19, 2018

Or use TrendSpottr to identify emerging trends, viral content, and key influencers. Track topics: See what people are reading, and writing about, in different subject areas using a tool like Popurls , which captures headlines from top online news sites.

Planning 250

Planning Tools Curation Marketing & Strategy 250

Tomorrow People

JULY 21, 2021

Ease-of-Use and In-Built Virality. In-built virality means the product should organically encourage customers to share it and involve other users. In-built virality means the product should organically encourage customers to share it and involve other users. The user experience is an integral part of product marketing and PLG.

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

Marketing Insider Group

APRIL 10, 2023

Don’t you think consumer-focused brands and e-commerce companies just get all their new customers through paid media ads and viral social media posts? As a digital marketer, you know that B2B and B2C require different approaches in many ways, but as it relates to web traffic, their results were fairly similar.

Traffic 361

Traffic Paid Search Agency Research Marketing Websites 361

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. It’s not as cool, fun or exciting as let’s say, working with Kim Kardashian or Jared Leto. Influence is more than just a noun or verb.

Enterprise Management 218

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 218

Marketing Insider Group

JUNE 5, 2023

Now, it’s all about mastering the art of capturing attention on social media platforms, where cat videos and viral challenges can make or break your online presence. Gone are the days when traditional SEO tactics, like keyword stuffing and link building, ruled the digital space. But that’s not all.

Social Media 355

Social Media SEO Media Keywords 355

Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Content marketing services like our own primarily consist of: Strategy.

Marketing Automation Services 352

Marketing Automation Services Marketing Budget Paid Search Agency Service 352

Zoominfo

MARCH 17, 2021

For example, viral content on your social media accounts may help your search engine ranking more so than those with a minor social presence. With the right guest-posting and link-building strategy, you can easily increase your website traffic tenfold. Explore Social Media.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Webbiquity

JULY 23, 2019

Tasty became famous with its great short recipe clips that went viral. For example, show a timelapse video of your team working on developing your services and bringing new features to life. Today it has a fantastic series explaining how those short videos were filmed, in the episodes Behind Tasty. ? Appreciate Your Customers.

Video Marketing 253

Video Marketing Business Work Management Marketing Management 253

Tony Zambito

DECEMBER 12, 2020

There is a growing mental health crisis emerging from the viral fires of the COVID-19 pandemic. Finding the means for their employees to sustain productivity while working from home is often discussed. What may be obscured in the drastic shift to working from home is the impact on mental health.

Business 252

Business Thought Leadership Statistics Budget Programs 252