What Is An Online Community, Anyway?

Influitive

What comes to mind when you hear the phrase “online community?” The definition of online community varies depending on who you talk to. Joanne Jacobs, a digital strategist who spoke at a live online session at a past Community Manager Appreciation Day (CMAD), says “Communities are not just. Quick! Facebook? LinkedIn? Your company’s support forum?

Why Most Online Communities Are Destined to Fail—And 5 Ways To Save Yours

Influitive

Listen, if you’re an online community manager, or are responsible for the success of an online community, you might want to know this: According to Gartner, 70 percent of online communities are destined to fail. Despite the billions of dollars being poured into online communities, almost 70 percent of customers never.

Infographic: Why Your B2B Online Community Needs Advocacy

Influitive

Are branded communities living up to organizational expectations? Although hopes are high, B2B online communities frequently become nothing more than dead zones featuring the occasional support question—a far cry from their vibrant consumer counterparts. Recent research from CMX and Influitive on B2B communities shows that more and more organizations are.

The Value Of B2B Branded Communities In 2017

Influitive

Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these communities consistently fail to live up to expectations on both sides of the screen.

9 Award-Winning Customer Advocacy Success Stories

Why Building a Customer Community is Important

Act-On

A customer community is a great way to encourage engagement among your current customers. Here are a few other benefits of building a space dedicated to customers. Corporate

How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE

Influitive

They’ll even drive three hours to a fellow customer’s office just to help them set up the optimal IT environment—all based off interactions in HPE’s online B2B community. The post How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE appeared first on Influitive. HPE SimpliVity’s advocates are known to do radical things. For example, take reference calls while on vacation. Or send s’mores to each other’s kids.

How To Create A Discussions-First Community in 7 Steps

Influitive

So it’s not surprising to see that online communities have grown rapidly in recent years, since they’re built on human. Did you know that aside from food and shelter, social connection is one of the most important things that humans need to survive? According to Psychology Today, “belongingness is the driving force of human behavior.”

Online communities aren’t all bullying bullies

Biznology

Many Online Communities are Friendly. The post Online communities aren’t all bullying bullies appeared first on Biznology. Online Community Business fitness Google gym Online Communities Reddit social media

Our Contract With the Freelance Community

Contently

Launch a Freelancer Advisory Board, made up of members of the freelance community, to ensure we receive continuous feedback on how we can best serve freelancer. Set up workshops, meet-ups, and more, based on input from the freelance community. The post Our Contract With the Freelance Community appeared first on Contently. When we started working on Contently in 2010, we issued a manifesto stating that we believed freelancers are the future of creative work.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy

Virtual online community and social media article roundup

Biznology

Online communities predate February 2004. Virtual online communities even predate the WELL ‘s birthdate, circa 1985. My first online community was a local dial-up BBS back in 1983—but I didn’t get it. Online communities are not virtual. Online Communities

How To Build A Community of Brand Advocates

Influitive

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

Online communities are the best thing about the internet

Biznology

Recently, all I hear when it comes to virtual online communities on the radio, the internet, or TV is how passionate, intimate, and persistent online communities are either: 1) bubbles within which all the denizens are echo chamber zombies or 2) they’re traps for naïfs and nerds who are one kind word away from being radicalized into violent extremism. If it weren’t for online communities as a young man, I don’t know where I would be now.

How To Turn A Sleepy B2B Support Portal Into A Thriving Advocate Community

Influitive

The role of B2B communities is shifting. However, as customer engagement and retention become increasingly important in a subscription-based world, marketers and community managers are focusing on leveraging communities to impact these metrics instead. In the past, they tended to devolve into quiet support portals (or, at worst, ghost towns).

Content Community Pioneers: Databox

nDash

Although we’d love to take credit for originating the concept of a Content Community , the truth is that brands have been successfully leveraging this approach for years. It’s a perfect example of a content community in action.

The Mum Community: Top 100 Influencers

Onalytica B2B

Mums are fast becoming a powerful economic force in the economy, and a very influential community. MAPPING THE MUM COMMUNITY. The Mum Community: Top 100 Influencers Click To Tweet. It was interesting to note how important the topics of food and recipes was to this community.

3 Things You Need To Know About Your Advocacy Community Now

Influitive

Community is no longer a tactic, it’s a necessity! Business has shifted from a digital revolution to community-driven business. Community-driven business is collaborative and connected. So, what does that mean? The company used to be the sole creator of value at a point when customers were connecting socially. Now, things have changed. Customers are creating.

Content Community Pioneers: OpenView Labs

nDash

With a community-based approach to content creation. In our latest installment of Content Community Pioneers , I’d like to give them a long overdue shout-out, and take a closer into what’s made them so successful, so that your brand might do the same.

Meet your community by hosting an IRL Meetup

Biznology

Reaching out to local communities and stoking fandom in real life. Well, when it came to Goethe, I was trying to make a community of influencers. Spoil your community like that. The post Meet your community by hosting an IRL Meetup appeared first on Biznology.

Inside Act-On: A Run for Fun and Community Service

Act-On

Act for Good is a vision and a program that sees community service as a practice, rather than a principle, and one we’ve taken to heart here at Act-on Software. Corporate Events Marketing Life 4k4Charity act-on software community service inside act-on

Act-On 141

Are anonymous communities most authentic?

Biznology

And all will be well in the communitys garden. I am a proponent of “real name” communities. I am also a proponent of safe communities — and real name accountability tends to civilize people’s behavior online in a big way.

Four Characteristics of a Successful Brand Community

Tomorrow People

Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful? Brand Credibility

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months.

What You Must Know About Community Management

Modern Marketing

by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community managers have been getting hired up. (If

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we''ve been developing our community management team and processes to real effect over the past 16 months.

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram.

Why Building Community Matters (and How to Get Started)

Marketing Insider Group

The post Why Building Community Matters (and How to Get Started) appeared first on Marketing Insider Group. Your products don’t sell themselves.

You Are Not Building a Community

Digital B2B Marketing

The day it becomes its own community. Yes, it’s absurd, but this is how you go about building community sites. You see your site as the community when in reality, it is an initially inconsequential newcomer to an existing community. Strategy community

Creating a Customer Insights Community

SendGrid

SendGrid launched our Customer Insights Community, SendGrid Insiders, in the fall of 2017 in an effort to streamline our customer research and feedback process. Over the past year, this community has […]. The post Creating a Customer Insights Community appeared first on SendGrid.

Six Ways CMOs Can Capture Audience Attention in the Online Community

Tomorrow People

Stand our in the digital landscape and with the right content to attract attention and create an online community.

5 Examples of Brilliant Brand Communities That Are Shaping The Online World

Marketing Insider Group

The genius of branded communities – when done well – is that they create a participatory experience for the customer. The post 5 Examples of Brilliant Brand Communities That Are Shaping The Online World appeared first on Marketing Insider Group.

Selling Your Senior Care Community Through Video

SmartBug Media

When you’re promoting your senior care community, it’s especially important to make a connection with the prospects you’re engaging. When you give prospective families and residents the option to see inside the community before they tour, you’re setting yourself up for success. Arbor Company Culture Video: A culture video is a great way to give a glimpse of what it’s like to live in your community. Video is taking the sales world by storm, and rightfully so.

BrightEdge Community Update of Programs and Growth

Brightedge

The BrightEdge community is robust and always expanding. As the VP of Customer Marketing, my job is to launch and support programs that drive community relationships and marketing success. The post BrightEdge Community Update of Programs and Growth appeared first on BrightEdge SEO Blog.

Does Gamification Work On a Customer Community? [CHART]

Modern Marketing

In July 2012 we added gamification into our own online community, Topliners. With the launch of the gamification module came a “leaderboard” on the home page that allowed users to see their rank in the community of 7000 users and who their nearest competition were.

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

If you can combine the element of Trust across a wide range of fans, followers and advocates then you have a community. The word community is often overused now that Social Media has come along.

Online community management is surrogacy

Biznology

Honestly, all of the best community managers love what they do. How long does your community manager need to know you or your company before he or she is able to speak in your voice? The same thing goes for hiring social media community managers.

Start Showing ROI For Your B2B Community In 4 Easy Steps

Influitive

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. The problem is, many B2B community managers are unsure about how to get started.

30 Gifs To Inspire Any Social Media Community Manager

Marketing Insider Group

You’ve learned how to deal with community members who drank some Haterade. The post 30 Gifs To Inspire Any Social Media Community Manager appeared first on B2B Marketing Insider. By NewsCred Contributor, Lauren B. Mangiaforte.

How to Tell If Your Customer Community is Driving Revenue

Modern Marketing

by Heather Foeh | Tweet this As the manager of Eloqua’s online community, Topliners , I’m constantly looking for ways to measure what’s working and what’s not. There are multiple ways to slice the performance of an online community.