Why Most Online Communities Are Destined to Fail—And 5 Ways To Save Yours

Influitive

Listen, if you’re an online community manager, or are responsible for the success of an online community, you might want to know this: According to Gartner, 70 percent of online communities are destined to fail. Despite the billions of dollars being poured into online communities, almost 70 percent of customers never.

What Is An Online Community, Anyway?

Influitive

What comes to mind when you hear the phrase “online community?” The definition of online community varies depending on who you talk to. Joanne Jacobs, a digital strategist who spoke at a live online session at a past Community Manager Appreciation Day (CMAD), says “Communities are not just. Quick! Facebook? LinkedIn? Your company’s support forum?

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Supercharging your Community with Customer Advocates

Influitive

Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy. The post Supercharging your Community with Customer Advocates appeared first on Influitive. Advocate Engagement Community Customer Engagement

Gamification Alone Can’t Modernize Customer Communities

Influitive

Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless. The post Gamification Alone Can’t Modernize Customer Communities appeared first on Influitive.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

The Value Of B2B Branded Communities In 2017

Influitive

Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these communities consistently fail to live up to expectations on both sides of the screen.

Social Media Community Management Tips

Sharpspring

Looking for tips to optimize your brand’s community management for social media? The most effective businesses on social media today use an online community management model, which helps them truly understand what their customers are looking for.

8 Discussion Topics To Help Kick-Start Your Online Community

Influitive

Discussions are a critical aspect to the success of any online community. With a platform that allows for one to one interaction with like-minded people, that’s where members truly begin to identify with the community. If a community made up of highly engaged members is a roaring fire, the role of the community manager is. The post 8 Discussion Topics To Help Kick-Start Your Online Community appeared first on Influitive.

The Definitive Guide to Online Community Management

Higher Logic

The post The Definitive Guide to Online Community Management appeared first on Higher Logic. Want to learn more about online community management or what it takes to be a good community manager? Uncategorized Community Strategy

How To Build A Community of Brand Advocates

Influitive

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy

Introducing the 2020 Community Movers + Shakers

Higher Logic

Online communities are powerful. Not only are they complex solutions for complex organizational problems, but communities can create real lasting friendships, powerful professional connections, and loyal brand advocates. Meet the Community Movers + Shakers.

104 Expert Tips on Online Community Management

Higher Logic

The post 104 Expert Tips on Online Community Management appeared first on Higher Logic. Proven advice from 13 Higher Logic online community professionals on topics like community engagement, moderation, and most importantly? Uncategorized Community Strategy

Building an Online Community Super Users Program

Higher Logic

The post Building an Online Community Super Users Program appeared first on Higher Logic. An online community super users program is an essential tool in your community manager toolbox. The post Building an Online Community Super Users Program appeared first on Higher Logic.

How To Turn A Sleepy B2B Support Portal Into A Thriving Advocate Community

Influitive

The role of B2B communities is shifting. However, as customer engagement and retention become increasingly important in a subscription-based world, marketers and community managers are focusing on leveraging communities to impact these metrics instead. In the past, they tended to devolve into quiet support portals (or, at worst, ghost towns).

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

3 Things You Need To Know About Your Advocacy Community Now

Influitive

Community is no longer a tactic, it’s a necessity! Business has shifted from a digital revolution to community-driven business. Community-driven business is collaborative and connected. So, what does that mean? The company used to be the sole creator of value at a point when customers were connecting socially. Now, things have changed. Customers are creating.

Announcing the LeadsRx Community Impact Program

LeadsRX

We’ve formalized our approach to giving back to our community and can’t wait to get started. We’ve always supported community charities and activities and have matched employee contributions to causes near and dear to them.

How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE

Influitive

They’ll even drive three hours to a fellow customer’s office just to help them set up the optimal IT environment—all based off interactions in HPE’s online B2B community. The post How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE appeared first on Influitive. HPE SimpliVity’s advocates are known to do radical things. For example, take reference calls while on vacation. Or send s’mores to each other’s kids.

7 Reasons Online Member Communities Become Associations’ #1 Benefit

Higher Logic

The post 7 Reasons Online Member Communities Become Associations’ #1 Benefit appeared first on Higher Logic. With an online member community, your association can recreate the best parts of being a member online. Find out 7 reasons you need a member community.

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!

Online Communities in 2020: Unlocking the Power of Community with Data

Higher Logic

Heather is Higher Logic’s Chief Community Officer. I’ve been involved in community management for around 13 years. Their research helps us power the things we do with data-driven decisions and enables organizations to feel confident about adopting communities.

Online Communities in 2020: 28 Key Facts + Statistics to Know

Higher Logic

Every year, The Community Roundtable releases the State of Community Management Report. It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. External communities elevate the customer experience.

What is an Online Community? The Basics & Benefits

Higher Logic

The post What is an Online Community? Online communities are all around us, connecting families, friends, neighborhoods, and finally, businesses: Branded online communities help organizations with everything from being more transparent to deflecting support cases.

How To Create A Discussions-First Community in 7 Steps

Influitive

So it’s not surprising to see that online communities have grown rapidly in recent years, since they’re built on human. Did you know that aside from food and shelter, social connection is one of the most important things that humans need to survive? According to Psychology Today, “belongingness is the driving force of human behavior.”

Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis

Influitive

The post Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis appeared first on Influitive. Community Managers Customer Marketers Customer Marketing advocate marketing buy-in advocate marketing program b2b online community community manager customer engagement customer marketing online community online community buy-in

The Vineyard Community interview

Velocity Partners

See how Richmond-based charity, The Vineyard Community, helped him get back on his feet In his late forties Phil was at the top of the marketing industry. A few years later he was homeless, alone and sleeping on a bench.

Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business

Influitive

Brands have known for a while how powerful building a customer community can be. But, there seems to be some confusion as to what “community” should mean and how to successfully manage one. The post Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business appeared first on Influitive. So, we asked the experts. In the latest instalment of our Customer-Powered Enterprise webinar series, I had the chance to talk to.

7 Do’s and Don’ts of Online Community Moderation

Higher Logic

The post 7 Do’s and Don’ts of Online Community Moderation appeared first on Higher Logic. Moderating your online community is a big part of online community building – and with these best practices to guide your planning and preparation, you can master the skill.

Q&A With ADP’s Sarah Schreiner: How To Make Your Customer Advocate Community Service Your Entire Business

Influitive

A well-managed customer advocate community can be your go-to source when you need anything from referrals, to references, to. The post Q&A With ADP’s Sarah Schreiner: How To Make Your Customer Advocate Community Service Your Entire Business appeared first on Influitive. Community Community Managers Customer-Powered Enterprise Q&A community community management customer advocacy customer advocate community customer powered growth customer-powered enterprise product feedbac

Going Mobile with Your Online Community? Look for These 3 Features

Higher Logic

The post Going Mobile with Your Online Community? Looking for an online community platform that offers a mobile app? The post Going Mobile with Your Online Community? Uncategorized Community StrategyLook for These 3 Features appeared first on Higher Logic.

10 Online Community Engagement Tactics You Can Steal

Higher Logic

The post 10 Online Community Engagement Tactics You Can Steal appeared first on Higher Logic. Check out ten of our favorite activities you can use to spark engagement in your online community. The post 10 Online Community Engagement Tactics You Can Steal appeared first on Higher Logic.

Social Media Community Management Tips

Sharpspring

Looking for tips to optimize your brand’s community management for social media? The most effective businesses on social media today use an online community management model, which helps them truly understand what their customers are looking for.

The Community Manager’s Guide to Understanding Community Analytics

Higher Logic

The post The Community Manager’s Guide to Understanding Community Analytics appeared first on Higher Logic. If you want to grow your online community, develop a strategic approach to tracking your community’s analytics. Uncategorized Community Strategy

How We Know the 90-9-1 Rule for Online Community Engagement is Officially Outdated

Higher Logic

The rule goes something like this: User participation in any online internet community generally follows the 90-9-1 rule : 90% of community members are lurkers who read or observe, but don't contribute. 1% of community members create new content.

Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community?

Influitive

Part of what makes someone an exceptional online community manager is the ability to pinpoint exactly what resonates with members and pivot when you’re not offering what they’re looking for. In the two years that he’s been running Webroot’s customer advocate community, Senior Communications Manager, Drew Frey, has become well-acquainted with this fact. The post Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community?

Online Communities are Not Virtual

Biznology

Do you consider message boards, forums, virtual realities, and virtual communities to be a waste of time, populated by losers? Abraham PR respects online community; Abraham PR respects the online life. There is a general misunderstanding that online virtual communities are escapist. So-called virtual communities are entirely real and populated with real people with real hopes and real passions. And community, in this case, is synonymous with family.