What Is An Online Community, Anyway?

Influitive b2b

What comes to mind when you hear the phrase “online community?” The definition of online community varies depending on who you talk to. Joanne Jacobs, a digital strategist who spoke at a live online session at a past Community Manager Appreciation Day (CMAD), says “Communities are not just. Quick! Facebook? LinkedIn? Your company’s support forum?

Why Most Online Communities Are Destined to Fail—And 5 Ways To Save Yours

Influitive b2b

Listen, if you’re an online community manager, or are responsible for the success of an online community, you might want to know this: According to Gartner, 70 percent of online communities are destined to fail. Despite the billions of dollars being poured into online communities, almost 70 percent of customers never.

Infographic: Why Your B2B Online Community Needs Advocacy

Influitive b2b

Are branded communities living up to organizational expectations? Although hopes are high, B2B online communities frequently become nothing more than dead zones featuring the occasional support question—a far cry from their vibrant consumer counterparts. Recent research from CMX and Influitive on B2B communities shows that more and more organizations are.

The Value Of B2B Branded Communities In 2017

Influitive b2b

Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these communities consistently fail to live up to expectations on both sides of the screen.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy

How To Turn A Sleepy B2B Support Portal Into A Thriving Advocate Community

Influitive b2b

The role of B2B communities is shifting. However, as customer engagement and retention become increasingly important in a subscription-based world, marketers and community managers are focusing on leveraging communities to impact these metrics instead. In the past, they tended to devolve into quiet support portals (or, at worst, ghost towns).

Why Building Community Matters (and How to Get Started)

Marketing Insider Group

The post Why Building Community Matters (and How to Get Started) appeared first on Marketing Insider Group. Your products don’t sell themselves.

3 Things You Need To Know About Your Advocacy Community Now

Influitive b2b

Community is no longer a tactic, it’s a necessity! Business has shifted from a digital revolution to community-driven business. Community-driven business is collaborative and connected. So, what does that mean? The company used to be the sole creator of value at a point when customers were connecting socially. Now, things have changed. Customers are creating.

The Mum Community: Top 100 Influencers

Onalytica B2B

Mums are fast becoming a powerful economic force in the economy, and a very influential community. MAPPING THE MUM COMMUNITY. The Mum Community: Top 100 Influencers Click To Tweet. It was interesting to note how important the topics of food and recipes was to this community.

Inside Act-On: A Run for Fun and Community Service

Act-On

Act for Good is a vision and a program that sees community service as a practice, rather than a principle, and one we’ve taken to heart here at Act-on Software. Corporate Events Marketing Life 4k4Charity act-on software community service inside act-on

Act-On 141

Online Communities are Not Virtual

Biznology

Do you consider message boards, forums, virtual realities, and virtual communities to be a waste of time, populated by losers? Abraham PR respects online community; Abraham PR respects the online life. There is a general misunderstanding that online virtual communities are escapist.

How PolicyMedical Mines Their Advocate Community For Valuable Upsell Opportunities

Influitive b2b

Community Customer Marketers Customer Marketing Marketing Leaders Pipeline & Revenue Growth Success Stories Uncategorized advocacy marketing advocate marketing advocate marketing program B2B marketing beta cross sell customer marketing policymedical success story tracy staniland upsell upsells and crossellsToday’s marketers are missing a major opportunity right under their nose. And it’s costing them royally.

Online communities aren’t all bullying bullies

Biznology

Many Online Communities are Friendly. The post Online communities aren’t all bullying bullies appeared first on Biznology. Online Community Business fitness Google gym Online Communities Reddit social media

Four Characteristics of a Successful Brand Community

Tomorrow People

Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful? Brand Credibility

5 Examples of Brilliant Brand Communities That Are Shaping The Online World

Marketing Insider Group

The genius of branded communities – when done well – is that they create a participatory experience for the customer. The post 5 Examples of Brilliant Brand Communities That Are Shaping The Online World appeared first on Marketing Insider Group.

4 Simple Steps to Great Community Management

Modern B2B Marketing

Having a smaller but engaged community can actually prove more valuable. Creating an engaged online community is a challenge—but hugely worthwhile. Building an active and engaged community is more important than ever if you have any chance of getting your messages seen.

Start Showing ROI For Your B2B Community In 4 Easy Steps

Influitive b2b

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. The problem is, many B2B community managers are unsure about how to get started.

Six Ways CMOs Can Capture Audience Attention in the Online Community

Tomorrow People

Stand our in the digital landscape and with the right content to attract attention and create an online community.

Actor Brings Community Model to Content Creation

Content Marketing Institute

HITRECORD evolved organically as the (online) community grew over the last 10 years. CCO: HITRECORD feels like a community for creative brainstorming and ideation. Do those projects produce enough revenue to support the community or will there be other ways to monetize?

Are anonymous communities most authentic?

Biznology

And all will be well in the communitys garden. I am a proponent of “real name” communities. I am also a proponent of safe communities — and real name accountability tends to civilize people’s behavior online in a big way.

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months.

You Are Not Building a Community

Digital B2B Marketing

The day it becomes its own community. Yes, it’s absurd, but this is how you go about building community sites. You see your site as the community when in reality, it is an initially inconsequential newcomer to an existing community. Strategy community

The Vidyard Community is Coming to Cities Across North America!

Vidyard

The Vidyard community is making the rounds to help you win more with videos! Here’s what one of our attendees, Meaghan Halloran, said about the Toronto event: “As someone who is relatively new to video marketing , Vidyard’s community meetup was really helpful.

A Brief History Of Developer Relations Programs: How DevRel Evolved Into Developer Communities

Influitive b2b

This post is part of a series on the evolution of developer relations, evangelism and advocacy as a marketing and community-building function. Click here to read the first blog in the series, An Introduction To Developer Relations: What It Is And Why You Need It. When I joined Constant Contact in 2013, developer relations programs.

How SMART Tech Built A Global Community That Unites 1,900+ Advocates In 40 Countries

Influitive b2b

Taking an advocate community global can be daunting for many organizations. Advocate Marketing 101 Uncategorized advocacy advocacy marketing advocate advocate community advocate marketing advocate marketing program advocate success advocates B2B advocates B2B marketing b2bmarketingzone customer advocacy customer advocates customer engagement customer experience customer marketing

Three Reasons Why Building an Online Community Is Essential for B2B Marketing Success

Tomorrow People

Online communities are highly effective places for engaging with your target audience. Find out how to harness their power and achieve marketing success.

Top Tips For Successful Community Building on Twitter

Modern B2B Marketing

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. Building a community takes time and effort.

What You Must Know About Community Management

Modern Marketing

by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community managers have been getting hired up. (If

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we''ve been developing our community management team and processes to real effect over the past 16 months.

Customer Communities: The Engagement Economy’s Best Kept Secret

Modern B2B Marketing

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers.

The CMO's Guide to Building an Engaged Customer Community in Four Steps

Tomorrow People

This post reveals how to build and exploit customer engagement, create a targeted opt-in community and, ultimately, monetise your B2B content. Creating relevant and engaging content for your target audience is vital for marketing success.

Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. But groups also support those community and collaboration features.

How Brands Can Build Online Communities That Aren’t Lame

Contently

“We just really need to build a community around _.” On Wednesday, the PandaConf stage was the de facto home to those who had actually built communities. During our discussion, they revealed some secrets that could help marketers and entrepreneurs develop online communities in 2017 and beyond. Individual users, not Nextdoor employees, are the ones tasked with starting each neighborhood community. He also warned others to watch out for an unbalanced community.

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

If you can combine the element of Trust across a wide range of fans, followers and advocates then you have a community. The word community is often overused now that Social Media has come along.

Community Values: How Embracing Facebook’s Algorithm Change Helps Businesses Thrive

Aberdeen CMO Essentials

Read: Online Communities: Bonding with Customers in the Digital Age. To advertise their product, they should make their marketing personal and relevant to their targeted online social community.

Does Gamification Work On a Customer Community? [CHART]

Modern Marketing

In July 2012 we added gamification into our own online community, Topliners. With the launch of the gamification module came a “leaderboard” on the home page that allowed users to see their rank in the community of 7000 users and who their nearest competition were.

Online community management is surrogacy

Biznology

Honestly, all of the best community managers love what they do. How long does your community manager need to know you or your company before he or she is able to speak in your voice? The same thing goes for hiring social media community managers.

30 Gifs To Inspire Any Social Media Community Manager

Marketing Insider Group

You’ve learned how to deal with community members who drank some Haterade. The post 30 Gifs To Inspire Any Social Media Community Manager appeared first on B2B Marketing Insider. By NewsCred Contributor, Lauren B. Mangiaforte.

10 Volunteer Opportunities For Tech Professionals To Transform Their Communities

bizible

CoderDojo is a community of free, volunteer-led programming clubs for children and young adults. The program is supported by the tech community, public funding and individual donors and is therefore tuition-free for students.

What I Mean By “Community”

Modern Marketing

by Heidi Melin | Tweet this We talk a lot about community at Eloqua. So often I get asked, “What is the Eloqua Community?”. Our community of Topliners , where global marketers come to share and inspire? In our always on, networked world community can’t live in a bubble. Communities grow organically, around all the people you touch. When a fellow CMO asks me, “How did you build the Eloqua Community?”,