Infographic: Why Your B2B Online Community Needs Advocacy

Influitive b2b

Are branded communities living up to organizational expectations? Although hopes are high, B2B online communities frequently become nothing more than dead zones featuring the occasional support question—a far cry from their vibrant consumer counterparts. Recent research from CMX and Influitive on B2B communities shows that more and more organizations are.

Why Most Online Communities Are Destined to Fail—And 5 Ways To Save Yours

Influitive b2b

Listen, if you’re an online community manager, or are responsible for the success of an online community, you might want to know this: According to Gartner, 70 percent of online communities are destined to fail. Despite the billions of dollars being poured into online communities, almost 70 percent of customers never.

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What Is An Online Community, Anyway?

Influitive b2b

What comes to mind when you hear the phrase “online community?” The definition of online community varies depending on who you talk to. Joanne Jacobs, a digital strategist who spoke at a live online session at a past Community Manager Appreciation Day (CMAD), says “Communities are not just. Quick! Facebook? LinkedIn? Your company’s support forum?

Online Communities are Not Virtual

Biznology

Do you consider message boards, forums, virtual realities, and virtual communities to be a waste of time, populated by losers? Abraham PR respects online community; Abraham PR respects the online life. There is a general misunderstanding that online virtual communities are escapist.

You Are Not Building a Community

Digital B2B Marketing

The day it becomes its own community. Yes, it’s absurd, but this is how you go about building community sites. You see your site as the community when in reality, it is an initially inconsequential newcomer to an existing community. Strategy community

How To Turn A Sleepy B2B Support Portal Into A Thriving Advocate Community

Influitive b2b

The role of B2B communities is shifting. However, as customer engagement and retention become increasingly important in a subscription-based world, marketers and community managers are focusing on leveraging communities to impact these metrics instead. In the past, they tended to devolve into quiet support portals (or, at worst, ghost towns).

The Vidyard Community is Coming to Cities Across North America!

Vidyard

The Vidyard community is making the rounds to help you win more with videos! Here’s what one of our attendees, Meaghan Halloran, said about the Toronto event: “As someone who is relatively new to video marketing , Vidyard’s community meetup was really helpful.

Are anonymous communities most authentic?

Biznology

And all will be well in the communitys garden. I am a proponent of “real name” communities. I am also a proponent of safe communities — and real name accountability tends to civilize people’s behavior online in a big way.

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we''ve been developing our community management team and processes to real effect over the past 16 months.

What You Must Know About Community Management

Modern Marketing

by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community managers have been getting hired up. (If

Six Ways CMOs Can Capture Audience Attention in the Online Community

Tomorrow People

Stand our in the digital landscape and with the right content to attract attention and create an online community.

5 Examples of Brilliant Brand Communities That Are Shaping The Online World

Marketing Insider Group

The genius of branded communities – when done well – is that they create a participatory experience for the customer. The post 5 Examples of Brilliant Brand Communities That Are Shaping The Online World appeared first on Marketing Insider Group.

A Brief History Of Developer Relations Programs: How DevRel Evolved Into Developer Communities

Influitive b2b

This post is part of a series on the evolution of developer relations, evangelism and advocacy as a marketing and community-building function. Click here to read the first blog in the series, An Introduction To Developer Relations: What It Is And Why You Need It. When I joined Constant Contact in 2013, developer relations programs.

Start Showing ROI For Your B2B Community In 4 Easy Steps

Influitive b2b

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. The problem is, many B2B community managers are unsure about how to get started.

The Mum Community: Top 100 Influencers

Onalytica B2B

Mums are fast becoming a powerful economic force in the economy, and a very influential community. MAPPING THE MUM COMMUNITY. The Mum Community: Top 100 Influencers Click To Tweet. It was interesting to note how important the topics of food and recipes was to this community.

Three Reasons Why Building an Online Community Is Essential for B2B Marketing Success

Tomorrow People

Online communities are highly effective places for engaging with your target audience. Find out how to harness their power and achieve marketing success.

Customer Communities: The Engagement Economy’s Best Kept Secret

Modern B2B Marketing

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers.

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection.

Top Tips For Successful Community Building on Twitter

Modern B2B Marketing

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. Building a community takes time and effort.

How to Take Your Online Community from Zero to Awesome

Modern Marketing

by Heather Foeh | Tweet this Growing a vibrant online community isn’t an easy. Eighteen months ago we began the process of building an online community at Eloqua. As the community manager, my mandate was to grow the community from scratch, keep members engaged, and make sure that the content was up-to-date. I had help from Jive Software and inspiring ideas from The Community Manager. Does your community have a heated or frustrated discussion going on?

Online communities aren’t all bullying bullies

Biznology

Many Online Communities are Friendly. The post Online communities aren’t all bullying bullies appeared first on Biznology. Online Community Business fitness Google gym Online Communities Reddit social media

Does Gamification Work On a Customer Community? [CHART]

Modern Marketing

In July 2012 we added gamification into our own online community, Topliners. With the launch of the gamification module came a “leaderboard” on the home page that allowed users to see their rank in the community of 7000 users and who their nearest competition were.

A Year in the BrightEdge SEO Community: Looking Back on 2017

Brightedge

The post A Year in the BrightEdge SEO Community: Looking Back on 2017 appeared first on BrightEdge SEO Blog. Connecting SEO and Content Marketing Trends and Strategies With The People That Execute Them At BrightEdge, helping our customers succeed is at the heart of everything we do.

Bring Your Community into Your Marketing

Hubspot

Instead of aiming to reach potential members or donors through expensive advertising, why not aim to partner with them and build an online community instead? Create a community worth joining. Not sure where to get started in terms of building your community and generating engagement?

The Value Of B2B Branded Communities In 2017

Influitive b2b

Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these communities consistently fail to live up to expectations on both sides of the screen.

Online community management is surrogacy

Biznology

Honestly, all of the best community managers love what they do. How long does your community manager need to know you or your company before he or she is able to speak in your voice? The same thing goes for hiring social media community managers.

How to Launch a Successful Online Community: A Step-by-Step Guide

Hubspot

These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process. Free vs. Owned Community Forums: What's the Right Move? 4) Set up the community.

30 Gifs To Inspire Any Social Media Community Manager

Marketing Insider Group

You’ve learned how to deal with community members who drank some Haterade. The post 30 Gifs To Inspire Any Social Media Community Manager appeared first on B2B Marketing Insider. By NewsCred Contributor, Lauren B. Mangiaforte.

How to Become a Great Online Community Manager [Infographic]

Hubspot

An increasing number of companies are leveraging communities to engage with their audience, increase visits to their websites, and generate leads or sales. However, setting up and running a community is not easy.

5 Key Characteristics Every Social Media Community Manager Should Have

Hubspot

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? First, what are the benefits of having a community manager? What does the community manager not do?

CareOne Cashes In On Community

Paul Gillin

A busy online community has been a remarkably effective engine of growth. In fact, the conversion rate of prospects who have signed in to the CareOne Community is a remarkable seven times higher than that of non-members. million member community was actually an accident.

What is a Community Manager and Does Your B2B Company Need One?

Marketri

In the marketing field, the term “community manager” has become increasingly popular. A community manager is the online face (and voice!) Twitter is particularly good for this, but community managers may also leverage Facebook and LinkedIn to stay in touch.

3 Things You Need To Know About Your Advocacy Community Now

Influitive b2b

Community is no longer a tactic, it’s a necessity! Business has shifted from a digital revolution to community-driven business. Community-driven business is collaborative and connected. So, what does that mean? The company used to be the sole creator of value at a point when customers were connecting socially. Now, things have changed. Customers are creating.

10 Volunteer Opportunities For Tech Professionals To Transform Their Communities

bizible

CoderDojo is a community of free, volunteer-led programming clubs for children and young adults. The program is supported by the tech community, public funding and individual donors and is therefore tuition-free for students.

How to Convince Executives to Pay for Community Management

Modern Marketing

by Jesse Noyes | Tweet this Today’s post was written by Nathan McGee, who has served as a community manager for the brands Zynga and Lucasfilm Ltd. He’s a director of social media at Provo Craft , and a contributor to the Grande Guide to Community Management.

How Brands Can Build Online Communities That Aren’t Lame

Contently

“We just really need to build a community around _.” On Wednesday, the PandaConf stage was the de facto home to those who had actually built communities. During our discussion, they revealed some secrets that could help marketers and entrepreneurs develop online communities in 2017 and beyond. Individual users, not Nextdoor employees, are the ones tasked with starting each neighborhood community. He also warned others to watch out for an unbalanced community.

CMO Spotlight: Michael Brenner, Business 2 Community

LEADership

He is the co-founder of the social news site Business 2 Community and also created SAP’s Business Innovation thought leadership blog site. The post CMO Spotlight: Michael Brenner, Business 2 Community appeared first on LEADership. “Marketing has a marketing problem”.

Google+ Now Lets Users Create and Join 'Communities'

Hubspot

Earlier this week, Google+ rolled out its latest new feature thingy -- Google+ Communities. I'll explain what they are and how to set them up in detail in this blog post, but the long and the short of it is they're little online communities on Google+. What Are Google+ Communities?

How to Tell If Your Customer Community is Driving Revenue

Modern Marketing

by Heather Foeh | Tweet this As the manager of Eloqua’s online community, Topliners , I’m constantly looking for ways to measure what’s working and what’s not. There are multiple ways to slice the performance of an online community.

How to Use Community Forums to Fuel Your Audience Engagement Strategy

Modern B2B Marketing

You can evaluate your data or survey existing customers to figure out what your target audience needs or you can go to the places where they’re already sharing this information—community forums. Community forums are an often-neglected gold mine of data and audience insight.