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How to Build a Community With an Email Marketing Platform


Building a community is about more than just gathering people together. It's about creating a space where connections can flourish, ideas can be shared, and relationships can grow.

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What Is a Serviceblazer? Here’s What Community Members Told Us

Salesforce Marketing Cloud

And you love building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start. What is the Serviceblazer Community? What is the Serviceblazer Community? Is this community for me, too?”


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Online Communities for Customer Retention and Engagement


How online communities, through building dialogue, support and shared learning, are resurfacing as a powerful collaborative tool for customer engagement. Continue reading.

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Supercharging your Community with Customer Advocates


Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy. The post Supercharging your Community with Customer Advocates appeared first on Influitive.

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How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

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Unlocking growth: The power of user communities for B2B SaaS companies


Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane.

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Gamification Alone Can’t Modernize Customer Communities


Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless. The post Gamification Alone Can’t Modernize Customer Communities appeared first on Influitive.

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Thinkers360 2022 B2B Thought Leadership Outlook Research

Thinkers360, the world’s premier B2B thought leader and influencer community, has released its 2022 B2B Thought Leadership Outlook Research Report conducted in association with the British Computer Society (BCS). Find out more at com/enterprise.

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9 Award-Winning Customer Advocacy Success Stories

These 9 short, easy-to-read success stories will teach you new strategies to mobilize your advocate community to drive ROI. In this year’s edition, advocacy leaders from companies like ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of this global pandemic.

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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. Niche markets represent a huge opportunity for the financial services industry in America.

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How Product Managers Can Shape Inclusive Futures with UX

Speaker: Bronwen Rees, Author and Lead Product Designer at Xero

What you can do on both an individual level and a community level to promote inclusion. This session will cover: What inclusive design is, and why it's important. What biases are and how to avoid them. Ways to practice inclusivity within design. March 30th, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT.