What Is An Online Community, Anyway?

Influitive

What comes to mind when you hear the phrase “online community?” The definition of online community varies depending on who you talk to. Joanne Jacobs, a digital strategist who spoke at a live online session at a past Community Manager Appreciation Day (CMAD), says “Communities are not just. Quick! Facebook? LinkedIn? Your company’s support forum?

Why Most Online Communities Are Destined to Fail—And 5 Ways To Save Yours

Influitive

Listen, if you’re an online community manager, or are responsible for the success of an online community, you might want to know this: According to Gartner, 70 percent of online communities are destined to fail. Despite the billions of dollars being poured into online communities, almost 70 percent of customers never.

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The Value Of B2B Branded Communities In 2017

Influitive

Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these communities consistently fail to live up to expectations on both sides of the screen.

8 Discussion Topics To Help Kick-Start Your Online Community

Influitive

Discussions are a critical aspect to the success of any online community. With a platform that allows for one to one interaction with like-minded people, that’s where members truly begin to identify with the community. If a community made up of highly engaged members is a roaring fire, the role of the community manager is. The post 8 Discussion Topics To Help Kick-Start Your Online Community appeared first on Influitive.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

How To Build A Community of Brand Advocates

Influitive

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

How To Turn A Sleepy B2B Support Portal Into A Thriving Advocate Community

Influitive

The role of B2B communities is shifting. However, as customer engagement and retention become increasingly important in a subscription-based world, marketers and community managers are focusing on leveraging communities to impact these metrics instead. In the past, they tended to devolve into quiet support portals (or, at worst, ghost towns).

The Mum Community: Top 100 Influencers

Onalytica B2B

Mums are fast becoming a powerful economic force in the economy, and a very influential community. MAPPING THE MUM COMMUNITY. The Mum Community: Top 100 Influencers Click To Tweet. It was interesting to note how important the topics of food and recipes was to this community.

3 Things You Need To Know About Your Advocacy Community Now

Influitive

Community is no longer a tactic, it’s a necessity! Business has shifted from a digital revolution to community-driven business. Community-driven business is collaborative and connected. So, what does that mean? The company used to be the sole creator of value at a point when customers were connecting socially. Now, things have changed. Customers are creating.

Online Communities are Not Virtual

Biznology

Do you consider message boards, forums, virtual realities, and virtual communities to be a waste of time, populated by losers? Abraham PR respects online community; Abraham PR respects the online life. There is a general misunderstanding that online virtual communities are escapist.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy

Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis

Influitive

The post Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis appeared first on Influitive. Community Managers Customer Marketers Customer Marketing advocate marketing buy-in advocate marketing program b2b online community community manager customer engagement customer marketing online community online community buy-in

How To Create A Discussions-First Community in 7 Steps

Influitive

So it’s not surprising to see that online communities have grown rapidly in recent years, since they’re built on human. Did you know that aside from food and shelter, social connection is one of the most important things that humans need to survive? According to Psychology Today, “belongingness is the driving force of human behavior.”

Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business

Influitive

Brands have known for a while how powerful building a customer community can be. But, there seems to be some confusion as to what “community” should mean and how to successfully manage one. The post Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business appeared first on Influitive. So, we asked the experts. In the latest instalment of our Customer-Powered Enterprise webinar series, I had the chance to talk to.

Q&A With ADP’s Sarah Schreiner: How To Make Your Customer Advocate Community Service Your Entire Business

Influitive

A well-managed customer advocate community can be your go-to source when you need anything from referrals, to references, to. The post Q&A With ADP’s Sarah Schreiner: How To Make Your Customer Advocate Community Service Your Entire Business appeared first on Influitive. Community Community Managers Customer-Powered Enterprise Q&A community community management customer advocacy customer advocate community customer powered growth customer-powered enterprise product feedbac

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community?

Influitive

Part of what makes someone an exceptional online community manager is the ability to pinpoint exactly what resonates with members and pivot when you’re not offering what they’re looking for. In the two years that he’s been running Webroot’s customer advocate community, Senior Communications Manager, Drew Frey, has become well-acquainted with this fact. The post Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community?

Online communities aren’t all bullying bullies

Biznology

Many Online Communities are Friendly. The post Online communities aren’t all bullying bullies appeared first on Biznology. Online Community Business fitness Google gym Online Communities Reddit social media

SharpSpring Stands with the Black Community

Sharpspring

However, in order to show our unwavering public support for the Black community, we are also sharing it here. Not surprisingly, the vast majority of these increases have come from the Black and Latino communities. To stand with the Black community is not to stand against the police.

2020 Tips: Community Management for Social Media

Sharpspring

Looking for tips to optimize your brand’s community management for social media in 2020? The most effective businesses on social media today use an online community management model, which helps them truly understand what their customers are looking for.

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!

Q&A With PowerDMS’ Ray Lau: Why A Customer Advocate Community Is The Cheat Code For Growing Your Business

Influitive

The post Q&A With PowerDMS’ Ray Lau: Why A Customer Advocate Community Is The Cheat Code For Growing Your Business appeared first on Influitive. Advocate Marketing 101 Community Community Managers Customer Marketers Customer-Powered Enterprise Q&A community management customer advocacy program customer advocate community customer powered growth customer-powered enterprise product feedback

Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community?

Influitive

Part of what makes someone an exceptional online community manager is the ability to pinpoint exactly what resonates with members and pivot when you’re not offering what they’re looking for. In the two years that he’s been running Webroot’s customer advocate community, Senior Communications Manager, Drew Frey, has become well-acquainted with this fact. The post Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community?

Virtual online community and social media article roundup

Biznology

Online communities predate February 2004. Virtual online communities even predate the WELL ‘s birthdate, circa 1985. My first online community was a local dial-up BBS back in 1983—but I didn’t get it. Online communities are not virtual. Online Communities

Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis

Influitive

The post Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis appeared first on Influitive. Community Managers Customer Marketers Customer Marketing advocate marketing buy-in advocate marketing program b2b online community community manager customer engagement customer marketing online community online community buy-in

Start Showing ROI For Your B2B Community In 4 Easy Steps

Influitive

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. The problem is, many B2B community managers are unsure about how to get started.

The Mobile Experience: Table Stakes for Community Activation & Engagement

Influitive

The post The Mobile Experience: Table Stakes for Community Activation & Engagement appeared first on Influitive. Advocacy ROI Advocate Engagement Community Managers Customer Engagement Customer Marketers Developer Relations Marketing Leaders UncategorizedDid you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? According to eMarketer, mobile is likely to exceed TV in average daily screen time this year.

Online communities are the best thing about the internet

Biznology

Recently, all I hear when it comes to virtual online communities on the radio, the internet, or TV is how passionate, intimate, and persistent online communities are either: 1) bubbles within which all the denizens are echo chamber zombies or 2) they’re traps for naïfs and nerds who are one kind word away from being radicalized into violent extremism. If it weren’t for online communities as a young man, I don’t know where I would be now.

Why Building a Customer Community is Important

Act-On

A customer community is a great way to encourage engagement among your current customers. Here are a few other benefits of building a space dedicated to customers. Corporate

The Mobile Experience: Table Stakes for Community Activation & Engagement

Influitive

We use them at work, in transit, while we walk, The post The Mobile Experience: Table Stakes for Community Activation & Engagement appeared first on Influitive. Advocacy ROI Advocate Engagement Brand Awareness Community Managers Customer Engagement, Retention & Growth Customer Marketers Developer Relations Marketing Leaders customer advocacy customer engagement mobile application mobile experience

What You Must Know About Community Management

Modern Marketing

by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community managers have been getting hired up. (If

Are anonymous communities most authentic?

Biznology

And all will be well in the communitys garden. I am a proponent of “real name” communities. I am also a proponent of safe communities — and real name accountability tends to civilize people’s behavior online in a big way.

Meet your community by hosting an IRL Meetup

Biznology

Reaching out to local communities and stoking fandom in real life. Well, when it came to Goethe, I was trying to make a community of influencers. Spoil your community like that. The post Meet your community by hosting an IRL Meetup appeared first on Biznology.

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months.

Four Characteristics of a Successful Brand Community

Tomorrow People

Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful? Brand Credibility

An Open Letter to Our Community

Traackr

For change to happen, we need actions more than words, and we want our small company to do its part

Digital Marketing Essentials for the Medical Community

Altitude Branding

Just like any other sector, the medical community has taken advantage of the internet to market their services. The post Digital Marketing Essentials for the Medical Community appeared first on Altitude Branding.