Supercharging your Community with Customer Advocates

Influitive

Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy. The post Supercharging your Community with Customer Advocates appeared first on Influitive. Advocate Engagement Community Customer Engagement

Why Most Online Communities Are Destined to Fail—And 5 Ways To Save Yours

Influitive

Listen, if you’re an online community manager, or are responsible for the success of an online community, you might want to know this: According to Gartner, 70 percent of online communities are destined to fail. Despite the billions of dollars being poured into online communities, almost 70 percent of customers never.

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What Is An Online Community, Anyway?

Influitive

What comes to mind when you hear the phrase “online community?” The definition of online community varies depending on who you talk to. Joanne Jacobs, a digital strategist who spoke at a live online session at a past Community Manager Appreciation Day (CMAD), says “Communities are not just. Quick! Facebook? LinkedIn? Your company’s support forum?

Gamification Alone Can’t Modernize Customer Communities

Influitive

Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless. The post Gamification Alone Can’t Modernize Customer Communities appeared first on Influitive.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

The Value Of B2B Branded Communities In 2017

Influitive

Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these communities consistently fail to live up to expectations on both sides of the screen.

How To Build A Community of Brand Advocates

Influitive

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

Building an Online Community Super Users Program

Higher Logic

The post Building an Online Community Super Users Program appeared first on Higher Logic. An online community super users program is an essential tool in your community manager toolbox. The post Building an Online Community Super Users Program appeared first on Higher Logic.

The 3 Pillars of Online Community Engagement

Higher Logic

The post The 3 Pillars of Online Community Engagement appeared first on Higher Logic. Online community engagement is an ongoing process – but your efforts have to start with a solid foundation. The post The 3 Pillars of Online Community Engagement appeared first on Higher Logic.

How To Turn A Sleepy B2B Support Portal Into A Thriving Advocate Community

Influitive

The role of B2B communities is shifting. However, as customer engagement and retention become increasingly important in a subscription-based world, marketers and community managers are focusing on leveraging communities to impact these metrics instead. In the past, they tended to devolve into quiet support portals (or, at worst, ghost towns).

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy

3 Things You Need To Know About Your Advocacy Community Now

Influitive

Community is no longer a tactic, it’s a necessity! Business has shifted from a digital revolution to community-driven business. Community-driven business is collaborative and connected. So, what does that mean? The company used to be the sole creator of value at a point when customers were connecting socially. Now, things have changed. Customers are creating.

How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE

Influitive

They’ll even drive three hours to a fellow customer’s office just to help them set up the optimal IT environment—all based off interactions in HPE’s online B2B community. The post How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE appeared first on Influitive. HPE SimpliVity’s advocates are known to do radical things. For example, take reference calls while on vacation. Or send s’mores to each other’s kids.

The Community Manager’s Guide to Understanding Community Analytics

Higher Logic

The post The Community Manager’s Guide to Understanding Community Analytics appeared first on Higher Logic. If you want to grow your online community, develop a strategic approach to tracking your community’s analytics. Uncategorized Community Strategy

To Build or to Buy: The Online Community Question

Higher Logic

The post To Build or to Buy: The Online Community Question appeared first on Higher Logic. Wondering if it makes sense to invest in a SaaS online community platform or build your own solution? The post To Build or to Buy: The Online Community Question appeared first on Higher Logic.

Reader Survey 2021 B2B Marketing Zone

Can you believe we are in 2021? 2020 was a challenging year for marketing professionals. Here at B2B Marketing Zone, we have worked tirelessly to provide guidance and a sense of community for our viewers. B2B Marketing Zone’s many thought-leaders eased the physical distance between us by sharing their wisdom and empathy. Our goal is that through our site, we helped make 2020 as rewarding as it was challenging. We would love for you to share your experience about how our site has affected your learning, and also your thoughts on how to make it better. The total time to complete the survey is 3-5 minutes. To view the survey, click the “View Now” button below:

Customer Communities: More Than Case Deflection

Higher Logic

The post Customer Communities: More Than Case Deflection appeared first on Higher Logic. It’s time to bust the myth that customer communities only do customer support. Learn how a community can support your company across the customer experience.

Introducing the 2020 Community Movers + Shakers

Higher Logic

Online communities are powerful. Not only are they complex solutions for complex organizational problems, but communities can create real lasting friendships, powerful professional connections, and loyal brand advocates. Today, we’re recognizing 20 influential people for their work in the online community industry. Because online communities can transform any organization , you’ll see a range of industries. Meet the Community Movers + Shakers.

Online Communities in 2020: Unlocking the Power of Community with Data

Higher Logic

Heather is Higher Logic’s Chief Community Officer. I’ve been involved in community management for around 13 years. The Community Roundtable’s annual report, the State of Community Management, is one of the biggest data sources grounding the community industry and the community management profession. Their research helps us power the things we do with data-driven decisions and enables organizations to feel confident about adopting communities.

What is an Online Community? The Basics & Benefits

Higher Logic

The post What is an Online Community? Online communities are all around us, connecting families, friends, neighborhoods, and finally, businesses: Branded online communities help organizations with everything from being more transparent to deflecting support cases.

Webinar Survey 2021 B2B Marketing Zone

Can you believe we are in 2021? 2020 was a challenging year for marketing professionals. Here at B2B Marketing Zone, we have worked tirelessly to provide guidance and a sense of community for our viewers. B2B Marketing Zone’s many thought-leaders eased the physical distance between us by sharing their wisdom and empathy. Our goal is that through our webinars, we helped make 2020 as rewarding as it was challenging. We would love for you to share your experience about how our webinars have affected your learning, and also your thoughts on how to make it better. The total time to complete the survey is 3-5 minutes. To view the survey, click the “View Now” button:

Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis

Influitive

The post Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis appeared first on Influitive. Community Managers Customer Marketers Customer Marketing advocate marketing buy-in advocate marketing program b2b online community community manager customer engagement customer marketing online community online community buy-in

How To Create A Discussions-First Community in 7 Steps

Influitive

So it’s not surprising to see that online communities have grown rapidly in recent years, since they’re built on human. Did you know that aside from food and shelter, social connection is one of the most important things that humans need to survive? According to Psychology Today, “belongingness is the driving force of human behavior.”

Get New Community Members Engaged with an Onboarding Email Series

Higher Logic

The post Get New Community Members Engaged with an Onboarding Email Series appeared first on Higher Logic. Instead of sending just one welcome email, onboard your new community members with an email series. Uncategorized Community Strategy

Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business

Influitive

Brands have known for a while how powerful building a customer community can be. But, there seems to be some confusion as to what “community” should mean and how to successfully manage one. The post Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business appeared first on Influitive. So, we asked the experts. In the latest instalment of our Customer-Powered Enterprise webinar series, I had the chance to talk to.

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

Amp Up Your 2021 Virtual Events with an Online Community

Higher Logic

The post Amp Up Your 2021 Virtual Events with an Online Community appeared first on Higher Logic. If a virtual event is on your roadmap for next year, make your event stand out from the crowd with an engaging event community. Uncategorized Community Strategy Customer Stories

Q&A With ADP’s Sarah Schreiner: How To Make Your Customer Advocate Community Service Your Entire Business

Influitive

A well-managed customer advocate community can be your go-to source when you need anything from referrals, to references, to. The post Q&A With ADP’s Sarah Schreiner: How To Make Your Customer Advocate Community Service Your Entire Business appeared first on Influitive. Community Community Managers Customer-Powered Enterprise Q&A community community management customer advocacy customer advocate community customer powered growth customer-powered enterprise product feedbac

Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community?

Influitive

Part of what makes someone an exceptional online community manager is the ability to pinpoint exactly what resonates with members and pivot when you’re not offering what they’re looking for. In the two years that he’s been running Webroot’s customer advocate community, Senior Communications Manager, Drew Frey, has become well-acquainted with this fact. The post Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community?

Online Communities in 2020: 28 Key Facts + Statistics to Know

Higher Logic

Every year, The Community Roundtable releases the State of Community Management Report. It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. 2020's report, The State of Community Management: Changing the Way the World Works , highlights three big themes: Advanced communities create generative value. External communities elevate the customer experience. Online Community Strategy.

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!

7 Best Practices for Online Community Moderation

Higher Logic

The post 7 Best Practices for Online Community Moderation appeared first on Higher Logic. Community moderation is a skill, first and foremost. Take these seven steps to effectively moderate your community. Uncategorized Community Strategy

Our 19 Favorite Community Management Resources for 2021

Higher Logic

The post Our 19 Favorite Community Management Resources for 2021 appeared first on Higher Logic. Check out this list of our favorite community management resources: books, podcasts, and blogs to inspire your work. Uncategorized Community Strategy

Q&A With PowerDMS’ Ray Lau: Why A Customer Advocate Community Is The Cheat Code For Growing Your Business

Influitive

The post Q&A With PowerDMS’ Ray Lau: Why A Customer Advocate Community Is The Cheat Code For Growing Your Business appeared first on Influitive. Advocate Marketing 101 Community Community Managers Customer Marketers Customer-Powered Enterprise Q&A community management customer advocacy program customer advocate community customer powered growth customer-powered enterprise product feedback

The Mum Community: Top 100 Influencers

Onalytica B2B

Mums are fast becoming a powerful economic force in the economy, and a very influential community. MAPPING THE MUM COMMUNITY. We were very interested to see which influencers were driving the most conversation, so we identified the top 100 most influential Mum community accounts and blogs to see who was leading the discussions. The Mum Community: Top 100 Influencers Click To Tweet. The post The Mum Community: Top 100 Influencers appeared first on onalytica.

Online Communities are Not Virtual

Biznology

Do you consider message boards, forums, virtual realities, and virtual communities to be a waste of time, populated by losers? Abraham PR respects online community; Abraham PR respects the online life. There is a general misunderstanding that online virtual communities are escapist. So-called virtual communities are entirely real and populated with real people with real hopes and real passions. And community, in this case, is synonymous with family.

The Vineyard Community interview

Velocity Partners

See how Richmond-based charity, The Vineyard Community, helped him get back on his feet In his late forties Phil was at the top of the marketing industry. A few years later he was homeless, alone and sleeping on a bench.