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Supercharging your Community with Customer Advocates

Influitive

Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy. The post Supercharging your Community with Customer Advocates appeared first on Influitive.

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3 Strategies to Revive Dormant B2B Online Communities

Heinz Marketing

As online communities continue to thrive in a post-2020 world, B2B marketers have leaned into the power of community-led growth to cultivate trust and credibility. As you begin to build or reinvigorate your online community, here are 3 strategies to inspire member engagement and drive meaningful conversations.

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The complete guide to social media community management

Sprout Social

Active social media communities build hype around a brand, providing organic amplification for launches and promotional activities, alike. That being said, community management in social media and owned community management are two entirely different beasts. What is social media community management?

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Gamification Alone Can’t Modernize Customer Communities

Influitive

Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless. The post Gamification Alone Can’t Modernize Customer Communities appeared first on Influitive.

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How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

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How Improv Comedy Has Made Me a Better Community Manager

Influitive

The post How Improv Comedy Has Made Me a Better Community Manager appeared first on Influitive. (tells me about doing improv in college/show they’ve seen/friend who performs) But by far the most common response I get is: “You make up everything on […].

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3 Keys to Targeting Online Communities

Heinz Marketing

Targeting professional online communities for your ad campaign through LinkedIn, Reddit, or specialized sites like Stack Overflow can have great success. Still, there are some key things to consider when choosing communities to target as well as how you target them. Make sure the communities you choose are active.

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Thinkers360 2022 B2B Thought Leadership Outlook Research

Thinkers360, the world’s premier B2B thought leader and influencer community, has released its 2022 B2B Thought Leadership Outlook Research Report conducted in association with the British Computer Society (BCS). Find out more at Thinkers360.com/enterprise. com/enterprise.

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9 Award-Winning Customer Advocacy Success Stories

These 9 short, easy-to-read success stories will teach you new strategies to mobilize your advocate community to drive ROI. In this year’s edition, advocacy leaders from companies like ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of this global pandemic.

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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. Niche markets represent a huge opportunity for the financial services industry in America.

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How Product Managers Can Shape Inclusive Futures with UX

Speaker: Bronwen Rees, Author and Lead Product Designer at Xero

What you can do on both an individual level and a community level to promote inclusion. This session will cover: What inclusive design is, and why it's important. What biases are and how to avoid them. Ways to practice inclusivity within design. March 30th, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT.

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Use your community to succeed. This is one session you won't want to miss! At the end of this session, you will be able to: Willingly embrace the learning mentality. Help today's marketer feel most fulfilled. November 14, 2019 11:00 AM PST, 2:00 PM EDT, 7:00 PM BST. Use B2B Marketing Zone's webinars to earn continuing education credits!