Why Most Online Communities Are Destined to Fail—And 5 Ways To Save Yours

Influitive

Listen, if you’re an online community manager, or are responsible for the success of an online community, you might want to know this: According to Gartner, 70 percent of online communities are destined to fail. Despite the billions of dollars being poured into online communities, almost 70 percent of customers never.

What Is An Online Community, Anyway?

Influitive

What comes to mind when you hear the phrase “online community?” The definition of online community varies depending on who you talk to. Joanne Jacobs, a digital strategist who spoke at a live online session at a past Community Manager Appreciation Day (CMAD), says “Communities are not just. Quick! Facebook? LinkedIn? Your company’s support forum?

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Supercharging your Community with Customer Advocates

Influitive

Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy. The post Supercharging your Community with Customer Advocates appeared first on Influitive. Advocate Engagement Community Customer Engagement

The Value Of B2B Branded Communities In 2017

Influitive

Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these communities consistently fail to live up to expectations on both sides of the screen.

Thinkers360 2022 B2B Thought Leadership Outlook Research

Key findings include further gains by specialist communities over social media as primary destination for thought leadership consumers, and importance of customer trust and “any time” cadence for thought leadership producers.

Gamification Alone Can’t Modernize Customer Communities

Influitive

Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless. The post Gamification Alone Can’t Modernize Customer Communities appeared first on Influitive.

How Improv Comedy Has Made Me a Better Community Manager

Influitive

The post How Improv Comedy Has Made Me a Better Community Manager appeared first on Influitive. Community Managers Customer Engagement

8 Discussion Topics To Help Kick-Start Your Online Community

Influitive

Discussions are a critical aspect to the success of any online community. With a platform that allows for one to one interaction with like-minded people, that’s where members truly begin to identify with the community. If a community made up of highly engaged members is a roaring fire, the role of the community manager is. The post 8 Discussion Topics To Help Kick-Start Your Online Community appeared first on Influitive.

Q&A: How Emburse Effectively Plans Content for its Customer Community

Influitive

Just how valuable and in-demand are customer communities to today’s B2B businesses? The post Q&A: How Emburse Effectively Plans Content for its Customer Community appeared first on Influitive. Advocate Engagement Community

Spiceworks Community

SWZD

Spiceworks Ziff Davis reveals long-term workforce changes, inter-office tensions, forward-looking technology plans, and business opportunities. Resources

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

How To Build A Community of Brand Advocates

Influitive

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

How To Turn A Sleepy B2B Support Portal Into A Thriving Advocate Community

Influitive

The role of B2B communities is shifting. However, as customer engagement and retention become increasingly important in a subscription-based world, marketers and community managers are focusing on leveraging communities to impact these metrics instead. In the past, they tended to devolve into quiet support portals (or, at worst, ghost towns).

3 Things You Need To Know About Your Advocacy Community Now

Influitive

Community is no longer a tactic, it’s a necessity! Business has shifted from a digital revolution to community-driven business. Community-driven business is collaborative and connected. So, what does that mean? The company used to be the sole creator of value at a point when customers were connecting socially. Now, things have changed. Customers are creating.

Social Media Community Management Tips

Sharpspring

Looking for tips to optimize your brand’s community management for social media? The most effective businesses on social media today use an online community management model, which helps them truly understand what their customers are looking for.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy

How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE

Influitive

They’ll even drive three hours to a fellow customer’s office just to help them set up the optimal IT environment—all based off interactions in HPE’s online B2B community. The post How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE appeared first on Influitive. HPE SimpliVity’s advocates are known to do radical things. For example, take reference calls while on vacation. Or send s’mores to each other’s kids.

How To Create A Discussions-First Community in 7 Steps

Influitive

So it’s not surprising to see that online communities have grown rapidly in recent years, since they’re built on human. Did you know that aside from food and shelter, social connection is one of the most important things that humans need to survive? According to Psychology Today, “belongingness is the driving force of human behavior.”

Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis

Influitive

The post Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis appeared first on Influitive. Community Managers Customer Marketers Customer Marketing advocate marketing buy-in advocate marketing program b2b online community community manager customer engagement customer marketing online community online community buy-in

Activating Community Engagement with AAE

Higher Logic

The post Activating Community Engagement with AAE appeared first on Higher Logic. All communities need strategies, but every online community needs its own unique strategy. The post Activating Community Engagement with AAE appeared first on Higher Logic.

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

2022 Calls for Sound Community Management Strategy

Higher Logic

The post 2022 Calls for Sound Community Management Strategy appeared first on Higher Logic. Our 2021 Engagement Trends Report reveals the association online community engagement trends that emerged. Uncategorized Associations Community Strategy

Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business

Influitive

Brands have known for a while how powerful building a customer community can be. But, there seems to be some confusion as to what “community” should mean and how to successfully manage one. The post Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business appeared first on Influitive. So, we asked the experts. In the latest instalment of our Customer-Powered Enterprise webinar series, I had the chance to talk to.

Audiences or communities? Defining the new social media landscape

Sprout Social

In the social media world, there’s a lot of talk about audiences and communities. Now think of a community, like a small town. If people stop playing their parts, the community stagnates. Communities and audiences have distinct dynamics. Keeping up with your community.

Q&A With ADP’s Sarah Schreiner: How To Make Your Customer Advocate Community Service Your Entire Business

Influitive

A well-managed customer advocate community can be your go-to source when you need anything from referrals, to references, to. The post Q&A With ADP’s Sarah Schreiner: How To Make Your Customer Advocate Community Service Your Entire Business appeared first on Influitive. Community Community Managers Customer-Powered Enterprise Q&A community community management customer advocacy customer advocate community customer powered growth customer-powered enterprise product feedbac

How Product Managers Can Shape Inclusive Futures with UX

Speaker: Bronwen Rees, Author and Lead Product Designer at Xero

Many in the UX space reiterate that “knowing your audience” is paramount to developing great user experience, and that empathy is the cornerstone of UX. But in a world where profits often matter more than people, how can we personally build a nuanced understanding of inclusive design and get our teams to commit to it?

Announcing the LeadsRx Community Impact Program

LeadsRX

We’ve formalized our approach to giving back to our community and can’t wait to get started. We’ve always supported community charities and activities and have matched employee contributions to causes near and dear to them.

Online Communities are Not Virtual

Biznology

Do you consider message boards, forums, virtual realities, and virtual communities to be a waste of time, populated by losers? Abraham PR respects online community; Abraham PR respects the online life. There is a general misunderstanding that online virtual communities are escapist. So-called virtual communities are entirely real and populated with real people with real hopes and real passions. And community, in this case, is synonymous with family.

The Mum Community: Top 100 Influencers

Onalytica B2B

Mums are fast becoming a powerful economic force in the economy, and a very influential community. MAPPING THE MUM COMMUNITY. We were very interested to see which influencers were driving the most conversation, so we identified the top 100 most influential Mum community accounts and blogs to see who was leading the discussions. The Mum Community: Top 100 Influencers Click To Tweet. The post The Mum Community: Top 100 Influencers appeared first on onalytica.

The Definitive Guide to Online Community Management

Higher Logic

The post The Definitive Guide to Online Community Management appeared first on Higher Logic. Want to learn more about online community management or what it takes to be a good community manager? Uncategorized Community Strategy

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!

Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community?

Influitive

Part of what makes someone an exceptional online community manager is the ability to pinpoint exactly what resonates with members and pivot when you’re not offering what they’re looking for. In the two years that he’s been running Webroot’s customer advocate community, Senior Communications Manager, Drew Frey, has become well-acquainted with this fact. The post Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community?

Introducing the 2020 Community Movers + Shakers

Higher Logic

Online communities are powerful. Not only are they complex solutions for complex organizational problems, but communities can create real lasting friendships, powerful professional connections, and loyal brand advocates. Meet the Community Movers + Shakers.

Online Communities in 2020: Unlocking the Power of Community with Data

Higher Logic

Heather is Higher Logic’s Chief Community Officer. I’ve been involved in community management for around 13 years. Their research helps us power the things we do with data-driven decisions and enables organizations to feel confident about adopting communities.

104 Expert Tips on Online Community Management

Higher Logic

The post 104 Expert Tips on Online Community Management appeared first on Higher Logic. Proven advice from 13 Higher Logic online community professionals on topics like community engagement, moderation, and most importantly? Uncategorized Community Strategy

Q&A With PowerDMS’ Ray Lau: Why A Customer Advocate Community Is The Cheat Code For Growing Your Business

Influitive

The post Q&A With PowerDMS’ Ray Lau: Why A Customer Advocate Community Is The Cheat Code For Growing Your Business appeared first on Influitive. Advocate Marketing 101 Community Community Managers Customer Marketers Customer-Powered Enterprise Q&A community management customer advocacy program customer advocate community customer powered growth customer-powered enterprise product feedback

Why B2B Marketers Prefer Specialist Communities for Deeper Engagement

SWZD

Community engagement is a powerful way to build meaningful relationships. Find out how the Spiceworks Community offers tech marketers a great opportunity to connect with in-market IT buyers. Blogs community IT Decision Makers tech buyers

How to Deploy Community as a Growth Strategy

Heinz Marketing

Online communities exploded in recent years with millions of active members, and it’s no mystery why. Instead of going it alone, a community of like-minded individuals becomes a sounding board for ideas and questions. 4 Ways to Trigger Community-Led Growth.

The Spiceworks Community: Connecting Technology Sellers with IT Decision Makers

SWZD

Community engagement is a powerful way to build meaningful relationships. Find out how the Spiceworks Community offers tech marketers a great opportunity to connect with in-market IT buyers. Blogs community IT Decision Makers tech buyers

The Why and How of Successful B2B Communities

Heinz Marketing

So, why not let them turn to your community? The Value of Community Learning. While anyone can go down a Google rabbit hole to learn something new, communities present an opportunity for group learning. However, a community is only as productive as its members.