What Is An Online Community, Anyway?

Influitive b2b

What comes to mind when you hear the phrase “online community?” The definition of online community varies depending on who you talk to. Joanne Jacobs, a digital strategist who spoke at a live online session at a past Community Manager Appreciation Day (CMAD), says “Communities are not just. Quick! Facebook? LinkedIn? Your company’s support forum?

Why Most Online Communities Are Destined to Fail—And 5 Ways To Save Yours

Influitive b2b

Listen, if you’re an online community manager, or are responsible for the success of an online community, you might want to know this: According to Gartner, 70 percent of online communities are destined to fail. Despite the billions of dollars being poured into online communities, almost 70 percent of customers never.

Infographic: Why Your B2B Online Community Needs Advocacy

Influitive b2b

Are branded communities living up to organizational expectations? Although hopes are high, B2B online communities frequently become nothing more than dead zones featuring the occasional support question—a far cry from their vibrant consumer counterparts. Recent research from CMX and Influitive on B2B communities shows that more and more organizations are.

The Value Of B2B Branded Communities In 2017

Influitive b2b

Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these communities consistently fail to live up to expectations on both sides of the screen.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy

How To Build A Community of Brand Advocates

Influitive b2b

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

3 Things You Need To Know About Your Advocacy Community Now

Influitive b2b

Community is no longer a tactic, it’s a necessity! Business has shifted from a digital revolution to community-driven business. Community-driven business is collaborative and connected. So, what does that mean? The company used to be the sole creator of value at a point when customers were connecting socially. Now, things have changed. Customers are creating.

Online Communities are Not Virtual

Biznology

Do you consider message boards, forums, virtual realities, and virtual communities to be a waste of time, populated by losers? Abraham PR respects online community; Abraham PR respects the online life. There is a general misunderstanding that online virtual communities are escapist.

Meet your community by hosting an IRL Meetup

Biznology

Reaching out to local communities and stoking fandom in real life. Well, when it came to Goethe, I was trying to make a community of influencers. Spoil your community like that. The post Meet your community by hosting an IRL Meetup appeared first on Biznology.

Online communities aren’t all bullying bullies

Biznology

Many Online Communities are Friendly. The post Online communities aren’t all bullying bullies appeared first on Biznology. Online Community Business fitness Google gym Online Communities Reddit social media

Virtual online community and social media article roundup

Biznology

Online communities predate February 2004. Virtual online communities even predate the WELL ‘s birthdate, circa 1985. My first online community was a local dial-up BBS back in 1983—but I didn’t get it. Online communities are not virtual. Online Communities

Online communities are the best thing about the internet

Biznology

Recently, all I hear when it comes to virtual online communities on the radio, the internet, or TV is how passionate, intimate, and persistent online communities are either: 1) bubbles within which all the denizens are echo chamber zombies or 2) they’re traps for naïfs and nerds who are one kind word away from being radicalized into violent extremism. If it weren’t for online communities as a young man, I don’t know where I would be now.

The Mum Community: Top 100 Influencers

Onalytica B2B

Mums are fast becoming a powerful economic force in the economy, and a very influential community. MAPPING THE MUM COMMUNITY. The Mum Community: Top 100 Influencers Click To Tweet. It was interesting to note how important the topics of food and recipes was to this community.

Start Showing ROI For Your B2B Community In 4 Easy Steps

Influitive b2b

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. The problem is, many B2B community managers are unsure about how to get started.

Inside Act-On: A Run for Fun and Community Service

Act-On

Act for Good is a vision and a program that sees community service as a practice, rather than a principle, and one we’ve taken to heart here at Act-on Software. Corporate Events Marketing Life 4k4Charity act-on software community service inside act-on

Act-On 138

Are anonymous communities most authentic?

Biznology

And all will be well in the communitys garden. I am a proponent of “real name” communities. I am also a proponent of safe communities — and real name accountability tends to civilize people’s behavior online in a big way.

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months.

How PolicyMedical Mines Their Advocate Community For Valuable Upsell Opportunities

Influitive b2b

Community Customer Marketers Customer Marketing Marketing Leaders Pipeline & Revenue Growth Success Stories Uncategorized advocacy marketing advocate marketing advocate marketing program B2B marketing beta cross sell customer marketing policymedical success story tracy staniland upsell upsells and crossellsToday’s marketers are missing a major opportunity right under their nose. And it’s costing them royally.

Four Characteristics of a Successful Brand Community

Tomorrow People

Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful? Brand Credibility

Why Building Community Matters (and How to Get Started)

Marketing Insider Group

The post Why Building Community Matters (and How to Get Started) appeared first on Marketing Insider Group. Your products don’t sell themselves.

A Brief History Of Developer Relations Programs: How DevRel Evolved Into Developer Communities

Influitive b2b

This post is part of a series on the evolution of developer relations, evangelism and advocacy as a marketing and community-building function. Click here to read the first blog in the series, An Introduction To Developer Relations: What It Is And Why You Need It. When I joined Constant Contact in 2013, developer relations programs.

The Social Club: Charmin Community Manager Beth Harker

Contently

I spoke with Beth Harker, Charmin’s community manager, to get a better sense of what it’s like being the person behind the paper. The post The Social Club: Charmin Community Manager Beth Harker appeared first on The Content Strategist.

What You Must Know About Community Management

Modern Marketing

by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community managers have been getting hired up. (If

BrightEdge Community Update of Programs and Growth

Brightedge

The BrightEdge community is robust and always expanding. As the VP of Customer Marketing, my job is to launch and support programs that drive community relationships and marketing success. The post BrightEdge Community Update of Programs and Growth appeared first on BrightEdge SEO Blog.

How SMART Tech Built A Global Community That Unites 1,900+ Advocates In 40 Countries

Influitive b2b

Taking an advocate community global can be daunting for many organizations. Advocate Marketing 101 Uncategorized advocacy advocacy marketing advocate advocate community advocate marketing advocate marketing program advocate success advocates B2B advocates B2B marketing b2bmarketingzone customer advocacy customer advocates customer engagement customer experience customer marketing

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we''ve been developing our community management team and processes to real effect over the past 16 months.

5 Examples of Brilliant Brand Communities That Are Shaping The Online World

Marketing Insider Group

The genius of branded communities – when done well – is that they create a participatory experience for the customer. The post 5 Examples of Brilliant Brand Communities That Are Shaping The Online World appeared first on Marketing Insider Group.

You Are Not Building a Community

Digital B2B Marketing

The day it becomes its own community. Yes, it’s absurd, but this is how you go about building community sites. You see your site as the community when in reality, it is an initially inconsequential newcomer to an existing community. Strategy community

4 Simple Steps to Great Community Management

Modern B2B Marketing

Having a smaller but engaged community can actually prove more valuable. Creating an engaged online community is a challenge—but hugely worthwhile. Building an active and engaged community is more important than ever if you have any chance of getting your messages seen.

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. However, the more modern incarnation of community forums support rich media content, file attachments and social sharing options.

Six Ways CMOs Can Capture Audience Attention in the Online Community

Tomorrow People

Stand our in the digital landscape and with the right content to attract attention and create an online community.

Actor Brings Community Model to Content Creation

Content Marketing Institute

HITRECORD evolved organically as the (online) community grew over the last 10 years. CCO: HITRECORD feels like a community for creative brainstorming and ideation. Do those projects produce enough revenue to support the community or will there be other ways to monetize?

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

If you can combine the element of Trust across a wide range of fans, followers and advocates then you have a community. The word community is often overused now that Social Media has come along.

Online community management is surrogacy

Biznology

Honestly, all of the best community managers love what they do. How long does your community manager need to know you or your company before he or she is able to speak in your voice? The same thing goes for hiring social media community managers.

Does Gamification Work On a Customer Community? [CHART]

Modern Marketing

In July 2012 we added gamification into our own online community, Topliners. With the launch of the gamification module came a “leaderboard” on the home page that allowed users to see their rank in the community of 7000 users and who their nearest competition were.

30 Gifs To Inspire Any Social Media Community Manager

Marketing Insider Group

You’ve learned how to deal with community members who drank some Haterade. The post 30 Gifs To Inspire Any Social Media Community Manager appeared first on B2B Marketing Insider. By NewsCred Contributor, Lauren B. Mangiaforte.

What I Mean By “Community”

Modern Marketing

by Heidi Melin | Tweet this We talk a lot about community at Eloqua. So often I get asked, “What is the Eloqua Community?”. Our community of Topliners , where global marketers come to share and inspire? In our always on, networked world community can’t live in a bubble. Communities grow organically, around all the people you touch. When a fellow CMO asks me, “How did you build the Eloqua Community?”,

Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. But groups also support those community and collaboration features.

Three Reasons Why Building an Online Community Is Essential for B2B Marketing Success

Tomorrow People

Online communities are highly effective places for engaging with your target audience. Find out how to harness their power and achieve marketing success.

How to Tell If Your Customer Community is Driving Revenue

Modern Marketing

by Heather Foeh | Tweet this As the manager of Eloqua’s online community, Topliners , I’m constantly looking for ways to measure what’s working and what’s not. There are multiple ways to slice the performance of an online community.