Only B2B
APRIL 24, 2024
Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. But what truly sets them apart? In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase.
SendX
APRIL 24, 2024
In digital marketing, maintaining engagement and driving conversions through email campaigns can be overwhelming. Yet, there's a promising solution: the evergreen email sequence. In this guide, we'll delve into evergreen email sequences, exploring their potential in email marketing—from key components to crafting compelling content.
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Webbiquity
APRIL 24, 2024
Contributed post. When you run a successful private practice, at some point you’ll likely want to grow your practice. Image credit: Amy Hirschi on Unsplash Growth offers numerous benefits, including: Letting you help more clients Improving your overall revenues and profits Helping you expand into different types of clients Giving your practice a stronger foundation and better future These are all compelling reasons to pursue (and natural outcomes of) growth, but can seem challenging to achieve.
Salesforce Marketing Cloud
APRIL 24, 2024
Remember the last time you moved? You probably had to pack up too much stuff, transport it in a truck and unpack it in the new location – hoping it survived the trip. Imagine if your furniture and belongings could just teleport to your new place in perfect condition. It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
CMSWire
APRIL 24, 2024
Insights from the healthcare world to effectively address customer inquiries, enhance engagement and improve digital customer journeys. Continue reading.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Optinmonster
APRIL 24, 2024
Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns.
Martech
APRIL 24, 2024
When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period. CMOs also admit this is a big problem and seemingly without easy solutions.
Televerde
APRIL 24, 2024
One of my favorite events of the year is right around the corner. On Thursday, May 23, The Boy Scouts of America Silicon Valley Monterey Bay Council is hosting their annual Community Leadership Breakfast. It’s an inspiring morning in support of an excellent organization, and this year, the keynote speaker will be business magnate and BSA CEO, Roger Krone.
readwrite
APRIL 24, 2024
At least 18 government websites in the U.K. and the U.S. send visitor information to multiple online advertising brokers, according to a report. This includes an ad-tech business in China previously embroiled in privacy disputes. Google previously blacklisted Yeahmobi’s SDK as “malicious” following an investigation into ad fraud and attribution abuse, Silent Push stated.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
CMSWire
APRIL 24, 2024
Fake podcast invites are a new ploy that scammers are using to take over your online accounts. Continue reading.
Envy
APRIL 24, 2024
Paid user acquisition campaigns (the term we also lovingly call PPC) - when executed with your target audience’s needs, concerns and pain points in mind - can create effective awareness around brands, products and service offerings. This, however, is only true when keeping your target audience in mind every step of the way - or funnel. In this blog, we’ll delve into how you can derive maximum marketing return on investment (ROI) from a measured and customer-focused user acquisition campaign.
CMSWire
APRIL 24, 2024
Putting together an effective content strategy calls for a tailored approach, executed by marketers who know what levers to pull and how to frame a story. Continue reading.
illumin
APRIL 24, 2024
Spring wasn’t the only thing springing to action. This year’s POSSIBLE kicked things off this season and has been more collaborative and enriching in its second year. Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. Marketer to marketer, here are some of the highlights of this year’s expo.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
CMSWire
APRIL 24, 2024
Sitecore's board of directors made it official, and O'Flanagan shares the digital experience company's roadmap with CMSWire. Continue reading.
Top Rank Marketing
APRIL 24, 2024
Here at TopRank Marketing we do more than just plan and execute B2B influencer marketing programs. We also conduct research on the state of B2B influencer marketing at companies across multiple industries. The statistics and trends surfaced by this report and the iterations that preceded it are incredibly valuable for any B2B marketer looking to start or expand an influencer marketing program.
SalesIntel
APRIL 24, 2024
Launching new products and exploring new markets is like embarking on an exhilarating adventure. But like any journey, success depends on having the right tools. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.
Confessions of a B2B Marketer
APRIL 24, 2024
Sophie Wade on LinkedIn Check out Sophie Wade's YouTube channel Transforming Work with Sophie Wade Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Benchmark Email
APRIL 24, 2024
For busy marketers, mastering the art of efficiency while staying ahead of the curve is not just a goal; it’s a survival skill. As the digital landscape continues to evolve at breakneck speed, the pressure to deliver results amidst competing priorities can be overwhelming. In such times, arming oneself with industry-tested tips and strategies becomes… The post 10 Industry Tips Every Busy Marketer Should Know for Success appeared first on Benchmark Email.
US Data Corporation
APRIL 24, 2024
Emerging Marketing Technology is impacting marketing professionals in a profound way. Fueled by a host of advanced technologies, they are redefining the engagement between brands and consumers. Staying ahead requires not just adapting but actively exploring new technologies. From the rise of the Metaverse to the deployment of marketing automation, each technology offers distinct pros and cons.
DAGMAR Marketing
APRIL 24, 2024
Whispers of AI domination have businesses and the workforce in a frenzy. As our digital environment becomes saturated with useful artificial intelligence tools (AI) , the idea that this technology could replace individuals who work in a variety of industries in the future has become a hot topic of discussion. Goldman Sachs predicts that soon, 300 million full-time jobs will be impacted by the rise of artificial intelligence.
Televerde
APRIL 24, 2024
Previously Published on Demand Gen Report In the whirlwind that is B2B demand generation , everyone’s trying to catch lightning in a bottle. Every demand gen marketer aims to reach and resonate with their audience, and generative AI has emerged as a formidable ally. It’s not merely a buzzword or a fleeting trend; it’s a transformative force reshaping how we approach marketing.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Outgrow
APRIL 24, 2024
Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Enno De Boer for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Enno and here’s what we discussed about – 1. Leadership focus, change management, and modernizing technology stack are crucial for success. 2. Approach to implementing Industry 4.0 technologies remains consistent across various sectors. 3.
B2BMarketing.net
APRIL 24, 2024
In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-chief, B2B Marketing sat down with Marcio Arnecke, CMO of digital marketplace, Stenn. They talk about where Stenn’s name comes from, how the company has evolved in the last few years, as well as the brand’s ultimate growth objective. In addition, Joel brought up how growth marketing was the number one trend in our 2024 Trend Tracker despite the definition of “growth marketing” being a little unclear.
seo.co
APRIL 24, 2024
Meta descriptions are critical for SEO. Write your meta descriptions (like this one) so they hit hard and enhance click through rates. CLICK HERE!
Full Circle Insights
APRIL 24, 2024
What are the secrets of marketing ops? How do they seemingly do it all? Join us for this live webinar to find out.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Seismic
APRIL 24, 2024
Building a sales enablement program is like building a house. Just as a well-designed layout and skilled craftmanship are essential for building a home, establishing an effective enablement program requires intentional planning and thoughtful execution. In previous articles, we’ve covered everything from measuring enablement success to blended learning programs.
Full Circle Insights
APRIL 24, 2024
What are the secrets of marketing ops? How do they seemingly do it all? Join us for this live webinar to find out.
Valasys
APRIL 24, 2024
24 th April, New Jersey: Apple has made a strategic move to strengthen its artificial intelligence (AI) capabilities with the acquisition of Datakalab, a Parisian startup specializing in efficient AI algorithms. Finalized in December 2023, this acquisition underscores Apple’s growing focus on AI development for its mobile devices. Datakalab, founded in 2016, boasts expertise in creating low-power AI algorithms specifically designed for smartphones and tablets.
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