Wed.Apr 24, 2024

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Demand Generation vs Inbound Marketing: Marketers Must-Know

Only B2B

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. But what truly sets them apart? In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase.

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How to Drive Conversions With Evergreen Emails

SendX

In digital marketing, maintaining engagement and driving conversions through email campaigns can be overwhelming. Yet, there's a promising solution: the evergreen email sequence. In this guide, we'll delve into evergreen email sequences, exploring their potential in email marketing—from key components to crafting compelling content.

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Eight Vital Tips To Grow Your Private Practice

Webbiquity

Contributed post. When you run a successful private practice, at some point you’ll likely want to grow your practice. Image credit: Amy Hirschi on Unsplash Growth offers numerous benefits, including: Letting you help more clients Improving your overall revenues and profits Helping you expand into different types of clients Giving your practice a stronger foundation and better future These are all compelling reasons to pursue (and natural outcomes of) growth, but can seem challenging to achieve.

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Moving Customer Data Isn’t Cheap: How Zero Copy Can Help

Salesforce Marketing Cloud

Remember the last time you moved? You probably had to pack up too much stuff, transport it in a truck and unpack it in the new location – hoping it survived the trip. Imagine if your furniture and belongings could just teleport to your new place in perfect condition. It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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What Is a Double Opt-in? How to Choose Between Double Opt-In vs. Single Opt-In

Optinmonster

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns.

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How to align processes to drive martech utilization

Martech

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period. CMOs also admit this is a big problem and seemingly without easy solutions.

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Get an EDGE in Business With This Scouting Lesson

Televerde

One of my favorite events of the year is right around the corner. On Thursday, May 23, The Boy Scouts of America Silicon Valley Monterey Bay Council is hosting their annual Community Leadership Breakfast. It’s an inspiring morning in support of an excellent organization, and this year, the keynote speaker will be business magnate and BSA CEO, Roger Krone.

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Crafting exceptional customer experiences with AI and agile: A 5-step guide

Martech

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. However, meeting these heightened expectations is no easy feat. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working.

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Some UK and US government sites are ‘sharing data with ad brokers’

readwrite

At least 18 government websites in the U.K. and the U.S. send visitor information to multiple online advertising brokers, according to a report. This includes an ad-tech business in China previously embroiled in privacy disputes. Google previously blacklisted Yeahmobi’s SDK as “malicious” following an investigation into ad fraud and attribution abuse, Silent Push stated.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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B2B Paid User Acquisition Campaign Strategy That Works

Envy

Paid user acquisition campaigns (the term we also lovingly call PPC) - when executed with your target audience’s needs, concerns and pain points in mind - can create effective awareness around brands, products and service offerings. This, however, is only true when keeping your target audience in mind every step of the way - or funnel. In this blog, we’ll delve into how you can derive maximum marketing return on investment (ROI) from a measured and customer-focused user acquisition campaign.

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Beware of the Fake Podcast Invite Scam

CMSWire

Fake podcast invites are a new ploy that scammers are using to take over your online accounts. Continue reading.

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Lights, camera, action on POSSIBLE 2024

illumin

Spring wasn’t the only thing springing to action. This year’s POSSIBLE kicked things off this season and has been more collaborative and enriching in its second year. Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. Marketer to marketer, here are some of the highlights of this year’s expo.

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Master Your B2B Content Strategy Like a Pro

CMSWire

Putting together an effective content strategy calls for a tailored approach, executed by marketers who know what levers to pull and how to frame a story. Continue reading.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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2024 B2B Influencer Marketing Statistics and Trends

Top Rank Marketing

Here at TopRank Marketing we do more than just plan and execute B2B influencer marketing programs. We also conduct research on the state of B2B influencer marketing at companies across multiple industries. The statistics and trends surfaced by this report and the iterations that preceded it are incredibly valuable for any B2B marketer looking to start or expand an influencer marketing program.

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Sitecore Officially Names Dave O'Flanagan as CEO

CMSWire

Sitecore's board of directors made it official, and O'Flanagan shares the digital experience company's roadmap with CMSWire. Continue reading.

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2024’s Top 10 Go-To-Market Tools and Software Platforms to Maximize Efficiency Across the Funnel

SalesIntel

Launching new products and exploring new markets is like embarking on an exhilarating adventure. But like any journey, success depends on having the right tools. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.

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Leading with Intention in the New World of Work (Transforming Work with Sophie Wade)

Confessions of a B2B Marketer

Sophie Wade on LinkedIn Check out Sophie Wade's YouTube channel Transforming Work with Sophie Wade Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand?

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

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10 Industry Tips Every Busy Marketer Should Know for Success

Benchmark Email

For busy marketers, mastering the art of efficiency while staying ahead of the curve is not just a goal; it’s a survival skill. As the digital landscape continues to evolve at breakneck speed, the pressure to deliver results amidst competing priorities can be overwhelming. In such times, arming oneself with industry-tested tips and strategies becomes… The post 10 Industry Tips Every Busy Marketer Should Know for Success appeared first on Benchmark Email.

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Emerging Marketing Technologies to Watch Out For

US Data Corporation

Emerging Marketing Technology is impacting marketing professionals in a profound way. Fueled by a host of advanced technologies, they are redefining the engagement between brands and consumers. Staying ahead requires not just adapting but actively exploring new technologies. From the rise of the Metaverse to the deployment of marketing automation, each technology offers distinct pros and cons.

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6 Things AI Still Can’t Do in the Workplace 

DAGMAR Marketing

Whispers of AI domination have businesses and the workforce in a frenzy. As our digital environment becomes saturated with useful artificial intelligence tools (AI) , the idea that this technology could replace individuals who work in a variety of industries in the future has become a hot topic of discussion. Goldman Sachs predicts that soon, 300 million full-time jobs will be impacted by the rise of artificial intelligence.

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Rethinking Demand Gen To Find The Human In The Machine

Televerde

Previously Published on Demand Gen Report In the whirlwind that is B2B demand generation , everyone’s trying to catch lightning in a bottle. Every demand gen marketer aims to reach and resonate with their audience, and generative AI has emerged as a formidable ally. It’s not merely a buzzword or a fleeting trend; it’s a transformative force reshaping how we approach marketing.

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Sales Effectiveness: The B2B Sales Leader's Guide

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

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Marketer of The Month Podcast- EPISODE 185: Marketing the Tomorrow: McKinsey’s Head of Global Operations Tech Enno De Boer’s Playbook for Growth

Outgrow

Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Enno De Boer for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Enno and here’s what we discussed about – 1. Leadership focus, change management, and modernizing technology stack are crucial for success. 2. Approach to implementing Industry 4.0 technologies remains consistent across various sectors. 3.

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How to accelerate growth at one of Europe’s fastest growing companies, with Stenn

B2BMarketing.net

In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-chief, B2B Marketing sat down with Marcio Arnecke, CMO of digital marketplace, Stenn. They talk about where Stenn’s name comes from, how the company has evolved in the last few years, as well as the brand’s ultimate growth objective. In addition, Joel brought up how growth marketing was the number one trend in our 2024 Trend Tracker despite the definition of “growth marketing” being a little unclear.

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Secrets of Marketing Ops

Full Circle Insights

What are the secrets of marketing ops? How do they seemingly do it all? Join us for this live webinar to find out.

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Your Readiness Program: Year One and Beyond 

Seismic

Building a sales enablement program is like building a house. Just as a well-designed layout and skilled craftmanship are essential for building a home, establishing an effective enablement program requires intentional planning and thoughtful execution. In previous articles, we’ve covered everything from measuring enablement success to blended learning programs.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

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Secrets of Marketing Ops

Full Circle Insights

What are the secrets of marketing ops? How do they seemingly do it all? Join us for this live webinar to find out.

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Apple Quietly Acquires Parisian AI Startup Datakalab 

Valasys

24 th April, New Jersey: Apple has made a strategic move to strengthen its artificial intelligence (AI) capabilities with the acquisition of Datakalab, a Parisian startup specializing in efficient AI algorithms. Finalized in December 2023, this acquisition underscores Apple’s growing focus on AI development for its mobile devices. Datakalab, founded in 2016, boasts expertise in creating low-power AI algorithms specifically designed for smartphones and tablets.

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Customer Expansion: ABM for Cross-Selling and Upselling Blueprint

Madison Logic

This blueprint outlines 5 steps marketers take to run successful ABM expansion campaigns.