Only B2B
APRIL 24, 2024
Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. But what truly sets them apart? In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase.
SendX
APRIL 24, 2024
In digital marketing, maintaining engagement and driving conversions through email campaigns can be overwhelming. Yet, there's a promising solution: the evergreen email sequence. In this guide, we'll delve into evergreen email sequences, exploring their potential in email marketing—from key components to crafting compelling content.
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Webbiquity
APRIL 24, 2024
Contributed post. When you run a successful private practice, at some point you’ll likely want to grow your practice. Image credit: Amy Hirschi on Unsplash Growth offers numerous benefits, including: Letting you help more clients Improving your overall revenues and profits Helping you expand into different types of clients Giving your practice a stronger foundation and better future These are all compelling reasons to pursue (and natural outcomes of) growth, but can seem challenging to achieve.
Salesforce Marketing Cloud
APRIL 24, 2024
Remember the last time you moved? You probably had to pack up too much stuff, transport it in a truck and unpack it in the new location – hoping it survived the trip. Imagine if your furniture and belongings could just teleport to your new place in perfect condition. It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data.
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Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
CMSWire
APRIL 24, 2024
Insights from the healthcare world to effectively address customer inquiries, enhance engagement and improve digital customer journeys. Continue reading.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Optinmonster
APRIL 24, 2024
Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns.
Martech
APRIL 24, 2024
When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period. CMOs also admit this is a big problem and seemingly without easy solutions.
Televerde
APRIL 24, 2024
One of my favorite events of the year is right around the corner. On Thursday, May 23, The Boy Scouts of America Silicon Valley Monterey Bay Council is hosting their annual Community Leadership Breakfast. It’s an inspiring morning in support of an excellent organization, and this year, the keynote speaker will be business magnate and BSA CEO, Roger Krone.
Martech
APRIL 24, 2024
Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. However, meeting these heightened expectations is no easy feat. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Optinmonster
APRIL 24, 2024
Are you struggling to convert your website visitors into leads? Do you want to learn how to add an announcement bar on the Shopify site to improve your conversion rate? An announcement bar, also called a website notification bar , floating bar , or hello bar helps you communicate about new product updates or important announcements to your site visitors.
readwrite
APRIL 24, 2024
At least 18 government websites in the U.K. and the U.S. send visitor information to multiple online advertising brokers, according to a report. This includes an ad-tech business in China previously embroiled in privacy disputes. Google previously blacklisted Yeahmobi’s SDK as “malicious” following an investigation into ad fraud and attribution abuse, Silent Push stated.
CMSWire
APRIL 24, 2024
Fake podcast invites are a new ploy that scammers are using to take over your online accounts. Continue reading.
Envy
APRIL 24, 2024
Paid user acquisition campaigns (the term we also lovingly call PPC) - when executed with your target audience’s needs, concerns and pain points in mind - can create effective awareness around brands, products and service offerings. This, however, is only true when keeping your target audience in mind every step of the way - or funnel. In this blog, we’ll delve into how you can derive maximum marketing return on investment (ROI) from a measured and customer-focused user acquisition campaign.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
CMSWire
APRIL 24, 2024
Sitecore's board of directors made it official, and O'Flanagan shares the digital experience company's roadmap with CMSWire. Continue reading.
Launch Marketing
APRIL 24, 2024
In the past seven years, the SaaS industry has increased in size by 500%. Organizations are using SaaS solutions more than ever before as nearly 70% of total company software used are SaaS applications. As SaaS solutions continue to make their rise in the market, your solution must stand out. One way to do that is through powerful marketing. A SaaS marketing strategy tailored to the unique interests of your audience can help you drive business growth and increase revenue.
CMSWire
APRIL 24, 2024
Putting together an effective content strategy calls for a tailored approach, executed by marketers who know what levers to pull and how to frame a story. Continue reading.
illumin
APRIL 24, 2024
Spring wasn’t the only thing springing to action. This year’s POSSIBLE kicked things off this season and has been more collaborative and enriching in its second year. Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. Marketer to marketer, here are some of the highlights of this year’s expo.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Fuld & Company Blog
APRIL 24, 2024
Stuart Williams, Senior Vice President, Client Growth & Strategy BOSTON – April 24, 2024 – Fuld & Company, an expanding research, analytics, and advisory consultancy, is pleased to welcome Stuart Williams as the Senior Vice President of Client Growth & Strategy. In this role, Stuart will spearhead the company’s business development and client engagements within the technology (ICT), healthcare, banking, and manufacturing sectors in North America.
Full Circle Insights
APRIL 24, 2024
What are the secrets of marketing ops? How do they seemingly do it all? Join us for this live webinar to find out.
Confessions of a B2B Marketer
APRIL 24, 2024
Sophie Wade on LinkedIn Check out Sophie Wade's YouTube channel Transforming Work with Sophie Wade Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand?
seo.co
APRIL 24, 2024
Meta descriptions are critical for SEO. Write your meta descriptions (like this one) so they hit hard and enhance click through rates. CLICK HERE!
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Full Circle Insights
APRIL 24, 2024
What are the secrets of marketing ops? How do they seemingly do it all? Join us for this live webinar to find out.
Top Rank Marketing
APRIL 24, 2024
Here at TopRank Marketing we do more than just plan and execute B2B influencer marketing programs. We also conduct research on the state of B2B influencer marketing at companies across multiple industries. The statistics and trends surfaced by this report and the iterations that preceded it are incredibly valuable for any B2B marketer looking to start or expand an influencer marketing program.
SalesIntel
APRIL 24, 2024
Launching new products and exploring new markets is like embarking on an exhilarating adventure. But like any journey, success depends on having the right tools. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.
Confessions of a B2B Marketer
APRIL 24, 2024
Sophie Wade on LinkedIn Check out Sophie Wade's YouTube channel Transforming Work with Sophie Wade Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand?
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Benchmark Email
APRIL 24, 2024
For busy marketers, mastering the art of efficiency while staying ahead of the curve is not just a goal; it’s a survival skill. As the digital landscape continues to evolve at breakneck speed, the pressure to deliver results amidst competing priorities can be overwhelming. In such times, arming oneself with industry-tested tips and strategies becomes… The post 10 Industry Tips Every Busy Marketer Should Know for Success appeared first on Benchmark Email.
US Data Corporation
APRIL 24, 2024
Emerging Marketing Technology is impacting marketing professionals in a profound way. Fueled by a host of advanced technologies, they are redefining the engagement between brands and consumers. Staying ahead requires not just adapting but actively exploring new technologies. From the rise of the Metaverse to the deployment of marketing automation, each technology offers distinct pros and cons.
DAGMAR Marketing
APRIL 24, 2024
Whispers of AI domination have businesses and the workforce in a frenzy. As our digital environment becomes saturated with useful artificial intelligence tools (AI) , the idea that this technology could replace individuals who work in a variety of industries in the future has become a hot topic of discussion. Goldman Sachs predicts that soon, 300 million full-time jobs will be impacted by the rise of artificial intelligence.
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