B2B Sales and Marketing Trends for 2015

Great B2B Marketing

At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. Trend 1: Metrics are a major priority. Trend 2: Social media is getting tougher. Trend 3: The buyer’s funnel is becoming more important than the sales funnel.

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B2B Sales and Marketing Trends for 2016

Great B2B Marketing

The post B2B Sales and Marketing Trends for 2016 appeared first on Great B2B Marketing. Marketing Trends B2B Marketing B2B SalesAt the end of each year, my team and I publish a report on the major B2B marketing and sales […].

Trending Sources

10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

Technological shifts are driving new innovations and trends that will shake up content marketing in 2018 and beyond. Content Marketing Differentiation Tech Trends

Top 5 Content Marketing Trends for 2017

Navigate the Channel

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. As content marketing becomes more sophisticated and prospects more discerning, let’s take a look at the current trends for 2017.

#HowIBuy - An In-depth look at the buying process from 12 different perspectives

1 N U D G E. A I // T I T L E An In-depth look at. the buying process. from 12 different. perspectives 2 N U D G E. A I // T I T L E 3 N U D G E. A I Introduction and Key Themes. 4 I’m a Software CTO, and this is how I buy - Steve Woods, CTO at Nudge.

10 Marketing trends to watch for 2017

Biznology

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. The post 10 Marketing trends to watch for 2017 appeared first on Biznology.

Top 10 Email Marketing Trends for 2015

Salesfusion

The post Top 10 Email Marketing Trends for 2015 appeared first on Salesfusion. Marketing Automation

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B2B Marketing Trends for 2018

Act-On

Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors. Planning your marketing for 2018?

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

I believe 2014 was the first year that CMI published its annual Benchmarks, Budgets, and Trends report specifically for B2B manufacturing content marketing.

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5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. These are just a few of the top online marketing trends for the second half of 2013. Guest post by Alice Jenkins of How2become.

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Mobile Marketing Trends for 2016

Modern Marketing

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year.

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CMO Interview: An Inside Look at Marketing Trends

Act-On

We tracked down our CMO, Kevin Bobowski, to pick his brain about current marketing trends, allocating resources for the perfect balance, and the future of marketing. McKenzie Ingram : You’ve been in the marketing technology space for quite a few years now, what trends are you seeing?

4 Trends which Will Change Social Media Marketing on Twitter in 2017

Marketing Insider Group

I’ve gathered 4 new Twitter trends that will change social media marketing […]. The post 4 Trends which Will Change Social Media Marketing on Twitter in 2017 appeared first on Marketing Insider Group. Social Media #TwitterTips marketing trends social media tips

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3 Top Trends in Customer Experience

Type A Communications

May 9, 2017 by Carla Johnson I remember seeing the first Terminator movie. Holy crap, the machines scared me. They felt no pity, no remorse, no pain, no fear. read more.

28 Experts Reveal The Top Content Marketing Trends For 2017

Marketing Insider Group

To help you stay on top of the latest content marketing trends, every year I publish a list of the top trends and predictions we are seeing from around the marketing world. The post 28 Experts Reveal The Top Content Marketing Trends For 2017 appeared first on Marketing Insider Group.

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2014 B2B Marketing Trends That Work

ViewPoint

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing.

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Is Influencer Marketing 2017’s Most Trendy Trend?

Marketing Insider Group

What is the most powerful trend in marketing right now? The post Is Influencer Marketing 2017’s Most Trendy Trend? That would be influencer marketing according to one recent survey which says influencer marketing is providing a 960% return on investment.

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8 Digital Marketing Trends Set to Expire by 2018

Hubspot

In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates. Marketing Trends DailyWhen it comes to marketing tactics, unfortunately there is no "Best if Used By" dates.

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond

Act-On

If you’ve ever wondered whether marketing trends are cyclical, look no further than ABM — a sales strategy introduced more than a decade ago that has seen new and vibrant life in the last year, as countless marketers and sales managers have sought to take a more holistic view of the accounts in their pipeline. We’d love to hear your thoughts on upcoming marketing trends that will make headway in 2017, so please leave your comments below!

The Top 3 Trends in Customer Service

Vidyard

The post The Top 3 Trends in Customer Service appeared first on Vidyard. Customer expectations are higher than ever and still rising—buyers in both B2B and B2C want e-commerce-level convenience and they want it instantly, everywhere.

What Are 2018’s Biggest Content Marketing Trends?

Contently

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. Jake, New York.

9 Trends That Will Upset Your Marketing in 2013

Modern Marketing

As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. We showed three trends that shaped marketing in 2012.

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The Biggest Mobile Marketing Trends of 2016

Modern Marketing

Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Been a few weeks, but it's Friday Five time - a curated collection of five recent articles on one topic.

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Emerging marketing trends for 2016

Biznology

We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. After looking through many of the trends we are seeing, the common themes across almost all new marketing initiatives have to do with delivering excellent customer experiences.

Content Marketing Trends to Watch Out for in 2017 [Infographic]

Marketing Insider Group

The post Content Marketing Trends to Watch Out for in 2017 [Infographic] appeared first on Marketing Insider Group. Content marketing is quickly becoming a game changer in the field of marketing.

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The Top 3 Trends in Content Marketing Right Now

Marketing Insider Group

Say the word “trends” to a group of marketers and you’ll reflexively hear the word “data” or even better: “big data!” The post The Top 3 Trends in Content Marketing Right Now appeared first on Marketing Insider Group.

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Infographic: What’s Trending In Marketing for 2015?

Crimson Marketing

Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet. The post Infographic: What’s Trending In Marketing for 2015?

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5 Trends That Will Shape Content Marketing in 2017

Marketing Insider Group

The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group. Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms.

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The Top SEO Trends To Watch in 2017 [Infographic]

Marketing Insider Group

The post The Top SEO Trends To Watch in 2017 [Infographic] appeared first on Marketing Insider Group. This is a guest post from Jomer B. Gregorio from CJG Digital Marketing The SEO landscape has shifted and developed continuously within the course of 2016.

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5 Marketing Trends That Should Influence Your 2018 Budget

Content Standard

As new marketing trends emerge, savvy leaders are on the hunt for new ways to reach their audience, increase engagement, and drive growth for the entire company. Here’s a look at five such trends that marketers will want to consider in their 2018 marketing budget.

Content Marketing Trend: “Micro-Content”

Marketing Insider Group

The post Content Marketing Trend: “Micro-Content” appeared first on B2B Marketing Insider. By NewsCred contributor, Kylie Jane Wakefield. Gary Vaynerchuk is a digital marketing legend.

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The 8 Hottest Content Marketing Trends For 2016 [Infographic]

Marketing Insider Group

With so many blogs and articles out there on the latest and hottest content marketing trends, technologies, channels and tools, how do you keep up and know which ones you should be paying attention to?

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The big trends in B2B marketing

The B2B Research Blog

I recently shared a view on the big trends in B2B marketing at the MRS B2B Conference. We asked them to name the single biggest trend in B2B marketing, and here’s what they told us: They reckon that we’re entering an era of greater creativity , and boy do we need to. That’s where the trend towards Marketing Automation comes in as these systems can personalise the message and channel mix on a mass scale.

Brand-Spanking New Marketing Automation Trends

Salesfusion

The post Brand-Spanking New Marketing Automation Trends appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Nurture Marketing

The Year in Marketing: 2015’s Top Stories, 2016’s Likely Trends

Act-On

Your turn: A lot can happen in a year’s time, and we know it can be challenging to keep abreast of every new trend and industry development. Marketing Life content marketing marketing trends SEO social trends

Being a Successful B2B Content Marketer in 2016: Trends & Insights

Marketing Insider Group

The post Being a Successful B2B Content Marketer in 2016: Trends & Insights appeared first on Marketing Insider Group. Content Marketing advertising B2B marketing marketing trendsDid you know that 88% of B2B marketers use digital content to reach their target audience? Content marketing has certainly became a predominant form of advertisement, and the majority of businesses across multiple industries are employing at least some form of content marketing.

4 Exciting Video Marketing Trends for 2018

Marketing Insider Group

The post 4 Exciting Video Marketing Trends for 2018 appeared first on Marketing Insider Group. As we turn the corner to 2018, the evolution of video marketing isn’t slowing down. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to live streaming, marketers are going immersive. Consumers can step into both […].

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. Numbers behind this trend : Between two and five.

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Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

With that said, what are the top trends for 2017 in search marketing? The Top Trend in 2017 For Search Marketing. I think it varies based on who you are, what industry you’re in, what your users’ behavior is like online, as to what trends you can expect to see with mobile versus desktop. E-commerce is an interesting one, where we’re not really seeing a one-size-fits-all trend there.

5 Content Marketing Trends Sweeping Europe

Contently

Here, we look at the latest European marketing trends to examine how top brands are consistently creating world-class content marketing campaigns. In keeping with the mobile video trend, they can also be viewed by way of a project-specific app.