Marketing Insider Group

JULY 15, 2020

However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. These four marketing trends might help you reach your customer base in this continuing uncertainty. Make sure you do your research before going all-in on the latest trend. The post 4 Coronavirus-Fueled Marketing Trends to Take Advantage Of appeared first on Marketing Insider Group. Marketing Strategy marketing trends online marketing

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Litmus

AUGUST 17, 2020

In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. A brand that is no stranger to impactful design trends and how to apply them to email is Designmodo.

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Design Trends Email Creative 95

Bannerflow

SEPTEMBER 7, 2020

In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020. Why is knowing iGaming display advertising trends so important?

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Modern Marketing

FEBRUARY 11, 2020

Of the 26 trends we surveyed our digital marketing consultants about, they put 14 of them in the low adoption–high impact quadrant for 2020. It’s a major trend in user interface experiences across a wide range of apps, including email clients.

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Advertisement

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy

Account Based Marketing

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. The popularity of social media has played a big role in this trend.

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Litmus

APRIL 16, 2020

Each year, we see new design trends shaping digital marketing, from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing.

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B2B PR Sense

NOVEMBER 20, 2018

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. How to Adapt to Emerging Trends.

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Only B2B

AUGUST 11, 2020

So, if you are among the people who don’t want to be left behind, then let’s check the upcoming trends of 2021, that will reshape the telemarketing field and will deliver the maximum benefits. Final Words: We observed this since ages, if we do not adopt the change and walk with the trend, the demise happening soon. Be bold and adapt the up to the minute trends. The post Top Telemarketing Trends & Predictions for 2021 appeared first on Only-B2B.

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Modern Marketing

FEBRUARY 4, 2020

Because of that, big investments of time and energy in these trends should be made cautiously. Of the 26 trends we surveyed our digital marketing consultants about, they put four of them in the low adoption–low impact quadrant for 2020.

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Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out.

Search Engine

Litmus

JUNE 18, 2020

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. In 2019, custom illustration was the hottest trend across many areas of design, including email. The post Trending in Email Design: Photography appeared first on Litmus.

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Design Trends Email Godaddy 78

Litmus

FEBRUARY 3, 2020

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

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NetLine

SEPTEMBER 22, 2020

We’ve also looked at the larger trends in the B2B world and how’s been impacted by COVID-19, thrice , with a fourth and possibly final installment to come in Autumn. What’s Trending in B2B Marketing? Trend Rank: #1. Why is it Trending? Trend Rank: #3.

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Trends Contingency Lead Gen CRM 56

RockContent

JULY 13, 2020

Therefore, it is always important to be updated on the SEO trends of the moment. This year promises to bring some changes while realizing trends that were announced last year. Mastering SEO parameters and current trends are essential to succeed with content strategies and positioning pages on Google. Because of this, we will bring in this post the top 10 SEO trends for 2020. Another tip you’ve seen in past SEO trends lists: videos have great value to Google.

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Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!

Marketing

Only B2B

SEPTEMBER 3, 2020

The post Top 5 ABM Trends For B2B Marketers – A Pathway For Future appeared first on Only-B2B. Account Based Marketing ABM Trends Account Based Marketing TrendsIt is quite evident, nowadays B2B marketers are finding trendy ways to connect with businesses.

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Marketing Insider Group

MAY 14, 2019

As 2018 trends such as […]. The post The Top Event Marketing Trends for 2019 appeared first on Marketing Insider Group. In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018.

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Marketing Insider Group

JANUARY 9, 2018

The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […].

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Modern Marketing

FEBRUARY 23, 2020

Let’s take a look at the trends and technologies that will provide the maximum opportunity for marketers to sell to consumers, impact business, and drive retention in 2018. They should maximize investments in the technology and trends that make it easy for consumers to make a purchase.

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Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Press

Marketing Insider Group

NOVEMBER 12, 2019

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Organizations failing to follow this trend may well find that their audience votes with their feet and finds another, greener event to attend next year. While VR has already been a bit of an event trend over the last few years, AR is taking over as the most popular technology, mainly because it’s more accessible and offers more flexibility in the real world.

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Trends Merchandising Forecast Conference 206

Marketing Insider Group

SEPTEMBER 27, 2016

The post Content Marketing Trends That Will Rule 2017 appeared first on Marketing Insider Group. Content Marketing predictions trendsMaking predictions for an industry as fluid as content marketing is rarely a good idea. Chances are that you will have more misses than hits and that those misses will be far more eye-catching. Still, it can be difficult to resist the temptation to give one’s predictions about what is going to happen and that is […].

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Rules Trends Content Marketing Content 217

KoMarketing Associates

SEPTEMBER 23, 2020

And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully.

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Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. The post 2020 Content Marketing Trends – Content for the Buyer Journey appeared first on Marketing Insider Group.

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Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Trends

Modern Marketing

MARCH 25, 2019

It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy. While some trends may be a holdover from the previous year or are taking on a bigger role, there are also new B2B marketing trends that need your attention in order to attract and maintain your customer base. B2B Marketing Trends Set to Grow. New B2B Marketing Trends on the Horizon. Spring is arriving, and 2019 is in full gear.

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The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19.

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Marketing Insider Group

JANUARY 24, 2019

The post Influencer Marketing Trends to Know in 2019 appeared first on Marketing Insider Group. Influencers have been all the buzz as of late, but who are they? Are they celebrities? Do they come from some political background? Well, no! In short, anyone with a decent following on any social platform can be an influencer. Companies are paying these self-made people to endorse their brands, commissioning collaborations that help them attract […].

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Trends Buzz Brand Branding 212

ClickZ

AUGUST 22, 2020

Trends and consumer behaviors that will give your business a strategic benefit. To help you out and give you some foresight, we’re shedding light on the trends and consumer behaviors that will give you a strategic benefit. .

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Ecommerce Trends CMO Comparison 91

The concept of strategic communications has moved from a “nice to do” to a “must do” initiative. With increased struggles for market share, companies need to sharpen their message to stand out from the crowd and create a corporate differential.

Differentiation

Act-On

NOVEMBER 14, 2017

Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors. Planning your marketing for 2018? Account-Based Marketing Adaptive Marketing B2B Marketing Demand & Lead Generation Marketing Strategy Personalization Social Media Marketing Video

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Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Learning about – and embracing – critical trends in digital marketing can help companies rise to the occasion. There’s another reason, though, that voice searches will dominate 2020’s digital marketing trends: Position Zero.

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Trends Account Based Marketing Class Loyalty 212

Modern Marketing

MAY 7, 2019

That is strikingly apparent when looking at the latest B2B email marketing trends identified by members of Oracle Marketing Cloud Consulting’s Expert Services team, which assist Eloqua customers with all aspects of their email programs. Let’s follow this Interconnected chain of current trends in B2B email marketing: Compliance Automation. “Creating subscriber-based email marketing tactics requires organizational change, but the trend is clear,” she says.

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Trends Email B2B Permission 209

Marketing Insider Group

SEPTEMBER 25, 2018

For those looking for what’s now and what’s next, we’re sharing emerging trends that have increased in popularity throughout the […]. The post 7 Content Marketing Trends You Need To Follow appeared first on Marketing Insider Group. Content marketing is always changing.

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Speaker: Jon Steinberg, Co-founder of Mountside Ventures, and Clayton Whitfield, Co-Founder and SVP of Revenue Programs at SaaSOptics

While it may seem that more and more SaaS companies are taking the bootstrap approach to financing, it’s encouraging to know that there are many other viable funding options on the market. Whether you fall into the category of “non-VC compatible,” or just prefer a more non-dilutive option, understanding what alternatives there are and how to evaluate them based on your business and operational goals will pave the way to a successful financing outcome that’ll help scale your business.

Business

Act-On

DECEMBER 8, 2016

With that said, what are the top trends for 2017 in search marketing? The Top Trend in 2017 For Search Marketing. I think it varies based on who you are, what industry you’re in, what your users’ behavior is like online, as to what trends you can expect to see with mobile versus desktop. E-commerce is an interesting one, where we’re not really seeing a one-size-fits-all trend there.

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