The Biggest Event Trends for 2020

Marketing Insider Group

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Organizations failing to follow this trend may well find that their audience votes with their feet and finds another, greener event to attend next year.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Here we go… Content Marketing Trends. ” — 2018 Trends: B2B Marketing , Edelman.

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The Top Event Marketing Trends for 2019

Marketing Insider Group

As 2018 trends such as […]. The post The Top Event Marketing Trends for 2019 appeared first on Marketing Insider Group. In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before.

Five B2B Marketing Trends That Will Drive Ecommerce

Webbiquity

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. The popularity of social media has played a big role in this trend.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy

Trending in Email Design: Dark Styles

Litmus

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

Content Marketing Trends That Will Rule 2017

Marketing Insider Group

The post Content Marketing Trends That Will Rule 2017 appeared first on Marketing Insider Group. Content Marketing predictions trendsMaking predictions for an industry as fluid as content marketing is rarely a good idea.

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12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. How to Adapt to Emerging Trends.

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Influencer Marketing Trends to Know in 2019

Marketing Insider Group

The post Influencer Marketing Trends to Know in 2019 appeared first on Marketing Insider Group. Influencers have been all the buzz as of late, but who are they? Are they celebrities? Do they come from some political background? Well, no!

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2020 Marketing Trends You Need To Know

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out.

B2B Marketing Trends for 2018

Act-On

Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors. Planning your marketing for 2018?

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4 Trends You Need to Know On Martech’s Evolution

Marketing Insider Group

The post 4 Trends You Need to Know On Martech’s Evolution appeared first on Marketing Insider Group. Technology should make life easier, not harder. So far, martech tools have delivered in both directions.

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4 Essential Graphic Design Trends For 2020

Marketing Insider Group

Thankfully I have done all that hard work and distilled those examples into a few popular trends! Now with these 4 graphic design trends for 2020 , you can be ahead of the pack even before year begins. We even used a lot of muted colors in our infographic about graphic design trends! .

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5 MarTech Trends That Will Evolve Marketing In 2018

Marketing Insider Group

The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […].

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!

Email Marketing Trends for 2020: Competitive Differentiators

Modern Marketing

Of the 26 trends we surveyed our digital marketing consultants about, they put 14 of them in the low adoption–high impact quadrant for 2020. It’s a major trend in user interface experiences across a wide range of apps, including email clients.

2019 Video Trends Watch

Biznology

This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. This my favorite, from a Vidyard blog post titled “ Three exciting B2B video trends for 2019.”

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6 Public Relations Trends That Will Bring Success in the Coming Year

B2B PR Sense

It's easy to keep on top of cultural trends that beam out at us from all media. But how about public relations trends that can help your growth and development? Read on to discover the trends that can give you a head start. Think of these trends like a tune-up for your car.

Digital Marketing Trends to Watch in 2019

Webbiquity

Here are five of the most important trends to watch in the coming year (your competitors will!). These are, of course, not the only trends to watch in the coming year. The post Digital Marketing Trends to Watch in 2019 appeared first on B2B Marketing Blog | Webbiquity.

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Top personalization trends: Email named #1 channel

ClickZ

Open source digital experience company Acquia surveyed thousands of customers, prospects, partners, and consumers at large about the personalization space and current trends there. Trend #1: Personalization is popular (and growing).

Programmatic advertising trends | 2020

Bannerflow

The uprising of programmatic channels mean they’re at the forefront of the agenda for digital marketers everywhere – making it essential to be on the pulse of programmatic trends. That’s why, within this blog, we are shining a light on the top programmatic trends to adopt in your digital advertising for 2020. These trends include the following: The continuation of programmatic growth.

5 B2B data trends

Biznology

This has lead to 5 significant trends in B2B database marketing. At this point the marketing and sales database is ready to take advantage of the following three trends. Now for the payoff of these trends – Selling More BY Spending Less! The new world of B2B data!

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Business video trends worth noting in 2018

Biznology

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The post Business video trends worth noting in 2018 appeared first on Biznology.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

[Report] The Digital Marketing Trends Every Email Marketer Must Know

Litmus

But when you’re struggling to just keep up with what’s trending in email, how are you supposed to stay on top of other channels, too? Understand what’s trending in digital marketing ?. We round-up the trends you can’t ignore.

Top 10 marketing trends to watch for in 2020

ClickZ

We’re moving beyond basic automation to greet a buyer by name to digging into personal shopping habits and browsing trends to leverage behavior, wants, and needs to maximize conversions. In fact, none of the first three trends listed here would be possible without sweeping advances in AI.

2020 Content Marketing Trends

Hannon Hill

Taking a look at the trending tactics to consider when planning for your 2020 content marketing strategy

B2B Marketing Trends to Address in 2019

Modern Marketing

It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy. B2B Marketing Trends Set to Grow. New B2B Marketing Trends on the Horizon. Spring is arriving, and 2019 is in full gear.

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Key Trends in Marketing: Strategic Communication

The concept of strategic communications has moved from a “nice to do” to a “must do” initiative. With increased struggles for market share, companies need to sharpen their message to stand out from the crowd and create a corporate differential.

10 promotional product trends from the PPAI Expo 2018

Biznology

Today, we are taking a look at the trends in promotional products that we saw at the show. Many of the products that are trending in the electronics world often have counterparts in the promotional product world. The trends at this year’s PPAI Expo were no exception.

7 Content Marketing Trends You Need To Follow

Marketing Insider Group

For those looking for what’s now and what’s next, we’re sharing emerging trends that have increased in popularity throughout the […]. The post 7 Content Marketing Trends You Need To Follow appeared first on Marketing Insider Group. Content marketing is always changing.

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Trending in Email Design: Going Off-Grid

Litmus

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

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Mobile User Experience: Trends for 2020

Sharpspring

A recent estimate from Statista indicates that the number of online shoppers will grow to more than 230 million by 2021; it’s vital to reflect the most recent trends in your mobile ux. In this article, we will go over some of the top mobile UX trends to stay on top of throughout 2020.

4 Trending B2B Marketing Strategies (Not Tactics) for 2019

Marketing Insider Group

The post 4 Trending B2B Marketing Strategies (Not Tactics) for 2019 appeared first on Marketing Insider Group. “Strategy without tactics is a daydream; tactics without strategy is a nightmare.”

Marketing Trends for 2020

Sharpspring

As we prepare for 2020, we’re keeping a close eye on some emerging trends that we believe will soon completely transform the marketing landscape. The post Marketing Trends for 2020 appeared first on SharpSpring. We’re almost through 2019.

The Top 8 PR Trends That Will Empower Your Business

B2B PR Sense

PR trends are like the GPS in our public relations vehicles. How can we stay on top of trends and deliver the best results to our business? PR constantly evolves as new products develop and new trends emerge. 8 PR Trends That Will Impact Your Business This Year.

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Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

With that said, what are the top trends for 2017 in search marketing? The Top Trend in 2017 For Search Marketing. I think it varies based on who you are, what industry you’re in, what your users’ behavior is like online, as to what trends you can expect to see with mobile versus desktop. E-commerce is an interesting one, where we’re not really seeing a one-size-fits-all trend there.

The Latest Trends in B2B Email Marketing

Modern Marketing

That is strikingly apparent when looking at the latest B2B email marketing trends identified by members of Oracle Marketing Cloud Consulting’s Expert Services team, which assist Eloqua customers with all aspects of their email programs. This leads to our next trend.

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