4 Coronavirus-Fueled Marketing Trends to Take Advantage Of

Marketing Insider Group

However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. These four marketing trends might help you reach your customer base in this continuing uncertainty. Make sure you do your research before going all-in on the latest trend. The post 4 Coronavirus-Fueled Marketing Trends to Take Advantage Of appeared first on Marketing Insider Group. Marketing Strategy marketing trends online marketing

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Trending in Email Design: 3D Imagery

Litmus

In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. A brand that is no stranger to impactful design trends and how to apply them to email is Designmodo.

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iGaming: Display Advertising Trends 2020

Bannerflow

In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020. Why is knowing iGaming display advertising trends so important?

Email Marketing Trends for 2020: Competitive Differentiators

Modern Marketing

Of the 26 trends we surveyed our digital marketing consultants about, they put 14 of them in the low adoption–high impact quadrant for 2020. It’s a major trend in user interface experiences across a wide range of apps, including email clients.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy

Five B2B Marketing Trends That Will Drive Ecommerce

Webbiquity

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. The popularity of social media has played a big role in this trend.

Trending in Email Design: Organic Shapes

Litmus

Each year, we see new design trends shaping digital marketing, from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing.

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. How to Adapt to Emerging Trends.

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Top Telemarketing Trends & Predictions for 2021

Only B2B

So, if you are among the people who don’t want to be left behind, then let’s check the upcoming trends of 2021, that will reshape the telemarketing field and will deliver the maximum benefits. Final Words: We observed this since ages, if we do not adopt the change and walk with the trend, the demise happening soon. Be bold and adapt the up to the minute trends. The post Top Telemarketing Trends & Predictions for 2021 appeared first on Only-B2B.

Email Marketing Trends for 2020: Unproven Opportunities

Modern Marketing

Because of that, big investments of time and energy in these trends should be made cautiously. Of the 26 trends we surveyed our digital marketing consultants about, they put four of them in the low adoption–low impact quadrant for 2020.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out.

Trending in Email Design: Photography

Litmus

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. In 2019, custom illustration was the hottest trend across many areas of design, including email. The post Trending in Email Design: Photography appeared first on Litmus.

Trending in Email Design: Dark Styles

Litmus

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

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7 Trends B2B Marketers Should Keep Their Eye On

NetLine

We’ve also looked at the larger trends in the B2B world and how’s been impacted by COVID-19, thrice , with a fourth and possibly final installment to come in Autumn. What’s Trending in B2B Marketing? Trend Rank: #1. Why is it Trending? Trend Rank: #3.

10 SEO trends to try in 2020

RockContent

Therefore, it is always important to be updated on the SEO trends of the moment. This year promises to bring some changes while realizing trends that were announced last year. Mastering SEO parameters and current trends are essential to succeed with content strategies and positioning pages on Google. Because of this, we will bring in this post the top 10 SEO trends for 2020. Another tip you’ve seen in past SEO trends lists: videos have great value to Google.

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!

Top 5 ABM Trends For B2B Marketers – A Pathway For Future

Only B2B

The post Top 5 ABM Trends For B2B Marketers – A Pathway For Future appeared first on Only-B2B. Account Based Marketing ABM Trends Account Based Marketing TrendsIt is quite evident, nowadays B2B marketers are finding trendy ways to connect with businesses.

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The Top Event Marketing Trends for 2019

Marketing Insider Group

As 2018 trends such as […]. The post The Top Event Marketing Trends for 2019 appeared first on Marketing Insider Group. In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018.

5 MarTech Trends That Will Evolve Marketing In 2018

Marketing Insider Group

The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […].

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Trends and Technology Impacting Consumer Shopping Habits

Modern Marketing

Let’s take a look at the trends and technologies that will provide the maximum opportunity for marketers to sell to consumers, impact business, and drive retention in 2018. They should maximize investments in the technology and trends that make it easy for consumers to make a purchase.

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

The Biggest Event Trends for 2020

Marketing Insider Group

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Organizations failing to follow this trend may well find that their audience votes with their feet and finds another, greener event to attend next year. While VR has already been a bit of an event trend over the last few years, AR is taking over as the most popular technology, mainly because it’s more accessible and offers more flexibility in the real world.

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Content Marketing Trends That Will Rule 2017

Marketing Insider Group

The post Content Marketing Trends That Will Rule 2017 appeared first on Marketing Insider Group. Content Marketing predictions trendsMaking predictions for an industry as fluid as content marketing is rarely a good idea. Chances are that you will have more misses than hits and that those misses will be far more eye-catching. Still, it can be difficult to resist the temptation to give one’s predictions about what is going to happen and that is […].

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10 B2B Marketing Automation Trends For Your 2021 B2B Marketing Strategy

KoMarketing Associates

And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully.

2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. The post 2020 Content Marketing Trends – Content for the Buyer Journey appeared first on Marketing Insider Group.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

B2B Marketing Trends to Address in 2019

Modern Marketing

It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy. While some trends may be a holdover from the previous year or are taking on a bigger role, there are also new B2B marketing trends that need your attention in order to attract and maintain your customer base. B2B Marketing Trends Set to Grow. New B2B Marketing Trends on the Horizon. Spring is arriving, and 2019 is in full gear.

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B2B Marketing 2021 Trends

The Lead Agency

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19.

Influencer Marketing Trends to Know in 2019

Marketing Insider Group

The post Influencer Marketing Trends to Know in 2019 appeared first on Marketing Insider Group. Influencers have been all the buzz as of late, but who are they? Are they celebrities? Do they come from some political background? Well, no! In short, anyone with a decent following on any social platform can be an influencer. Companies are paying these self-made people to endorse their brands, commissioning collaborations that help them attract […].

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Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points

ClickZ

Trends and consumer behaviors that will give your business a strategic benefit. To help you out and give you some foresight, we’re shedding light on the trends and consumer behaviors that will give you a strategic benefit. .

Key Trends in Marketing: Strategic Communication

The concept of strategic communications has moved from a “nice to do” to a “must do” initiative. With increased struggles for market share, companies need to sharpen their message to stand out from the crowd and create a corporate differential.

B2B Marketing Trends for 2018

Act-On

Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors. Planning your marketing for 2018? Account-Based Marketing Adaptive Marketing B2B Marketing Demand & Lead Generation Marketing Strategy Personalization Social Media Marketing Video

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5 Digital Marketing Trends To Dial Up In Uncertain Times?

Marketing Insider Group

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Learning about – and embracing – critical trends in digital marketing can help companies rise to the occasion. There’s another reason, though, that voice searches will dominate 2020’s digital marketing trends: Position Zero.

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The Latest Trends in B2B Email Marketing

Modern Marketing

That is strikingly apparent when looking at the latest B2B email marketing trends identified by members of Oracle Marketing Cloud Consulting’s Expert Services team, which assist Eloqua customers with all aspects of their email programs. Let’s follow this Interconnected chain of current trends in B2B email marketing: Compliance Automation. “Creating subscriber-based email marketing tactics requires organizational change, but the trend is clear,” she says.

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7 Content Marketing Trends You Need To Follow

Marketing Insider Group

For those looking for what’s now and what’s next, we’re sharing emerging trends that have increased in popularity throughout the […]. The post 7 Content Marketing Trends You Need To Follow appeared first on Marketing Insider Group. Content marketing is always changing.

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Preparing for SaaS Funding: Evaluating your Funding Options

Speaker: Jon Steinberg, Co-founder of Mountside Ventures, and Clayton Whitfield, Co-Founder and SVP of Revenue Programs at SaaSOptics

While it may seem that more and more SaaS companies are taking the bootstrap approach to financing, it’s encouraging to know that there are many other viable funding options on the market. Whether you fall into the category of “non-VC compatible,” or just prefer a more non-dilutive option, understanding what alternatives there are and how to evaluate them based on your business and operational goals will pave the way to a successful financing outcome that’ll help scale your business.

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

With that said, what are the top trends for 2017 in search marketing? The Top Trend in 2017 For Search Marketing. I think it varies based on who you are, what industry you’re in, what your users’ behavior is like online, as to what trends you can expect to see with mobile versus desktop. E-commerce is an interesting one, where we’re not really seeing a one-size-fits-all trend there.