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3 Highly Effective Word-of-Mouth Marketing Tactics

Vertical Response

Despite the rise of social media, many recommendations still happen offline, with people sharing their experiences with friends over the phone or face-to-face. On the surface, word-of-mouth marketing may seem more geared towards large companies, but this isn’t entirely accurate.

Is Word-of-Mouth Marketing Still Worth Your Time?

Content Standard

The adage goes that word of mouth is the best form of advertising. But that motto, like the types of advertising it once referred to, has now been disrupted by dozens of new digital channels that have turned traditional advertising upside-down.

Why Word of Mouth Should Be a B2B Marketer’s Top Priority

Marketing Action

Word of mouth is the original marketing channel. Before social media, before email, before even radio ads, direct mail, or billboards, there was word of mouth. The oldest form of marketing also ends up being the most effective.

The Power of Word of Mouth Marketing & How You Can Do It

Modern B2B Marketing

One of the top takeaways I learned was from Jonah Berger, a professor at The Wharton School of Business, on Word of Mouth Marketing. But after hearing Mr. Berger’s talk, I realized I might be missing a huge opportunity for a whole new type of marketing.

B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

B2B Lead Generation Blog

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM).

The Best Kept Secret In B2C & B2B Marketing May Be Word Of Mouth Marketing

MLT Creative

Does your marketing plan include a strategy for word of mouth marketing (WOMM)? If not, and your traditional marketing is the least bit effective, then you are probably benefiting in some way. MLT Creative B2B Ideas @ Work Blog.

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The Qualities of a Powerful Word-of-Mouth Marketing Strategy

Hubspot

But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. Know the ins and outs of your industry and your product/service like the back of your hand.

Have You Heard? Your B2B Marketing Strategy Isn't Complete Without Word-of-Mouth Marketing

MLT Creative

I've been in marketing for decades and word-of-mouth marketing (WOMM) was something. It works more now more than ever because there are now more online and offline conversations among your customers. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

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Turn Customers into Advocates

Vertical Response

Some people go so far as to seek out the opinions of their friends before making even a simple buying decision. But how do you turn lukewarm customers into raving fans, who will sing the praises of your business offerings to anyone within earshot?

How Businesses Can Increase Word-of-Mouth Recommendations [Data]

Hubspot

Yesterday, Search Engine Land released the results of the third and final round of BrightLocal's Local Consumer Review Survey. In other words, how can you turn your customers into word-of-mouth marketers for your local business? Uh, kind of important.

Why Your Technology Services Firm Can’t Rely on Word-of-Mouth for New Business

Hinge Marketing

Although it’s not surprising that an existing relationship with a service provider is often the deciding factor for clients, too many firms are relying solely on word-of-mouth from current clients to bring in new business. This raises the question of how?

Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina

Modern B2B Marketing

Jeff is President of the sales lead generation company Find New Customers. He’s also the Creator and Host of the syndicated TV on the Web show, Marketing Made Simple TV. Word of mouth is generally considered to be the most powerful form of marketing available.

3 Brilliant B2C Marketing Campaigns That Every B2B Marketer Can Learn From

HG Data

Scott David Cook, co-founder of Intuit, said this four years ago – and he was right. More than 80 percent of consumers seek recommendations before making a purchase, and 81 percent are influenced by the social media activity of those they trust.

Three Myths and Realities of Client Newsletters

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Each issue involves a frustrating hunt for timely information of genuine interest. REALITY #1: Your Firm Needs to Drive Top-of-Mind Awareness.

Kim Kardashian Wedding – Social Intelligence Report

Buzz Marketing for Technology

With the recent divorce of reality TV star Kim Kardashian, many people have started questioning the authenticity of the wedding, and if the brands involved had wasted their money. Social Lift can be considered online word-of-mouth.

Automotive: an industry ready for advocacy and experience innovation

Biznology

Recently, my study and practice of Content Marketing has caused me to reexamine my years in automobile retail marketing and OEM branding offline. As might be expected, the role of online sources is even more pronounced among customers between the ages of 18 and 34.

Is Free Costing You Your Social Media Reputation?

Digital B2B Marketing

Judging by the $1 to $10 per month price tags for a number of tools, outside of business accounts, it isn’t very much. A number of tools and services are available for the cost of social promotion. I can imagine the mindset of those creating these tools: Create word of mouth support for our offering. The challenge is, required sharing does not create credible word of mouth. Advertised Price: Free.

Client Newsletters: Empty Suit of the B2B Marketing Mix

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. Each issue involves a frustrating hunt for timely information of genuine interest that has not already been provided to clients by another news source.

Influencers or advocates: Part 2: a fork in the road for brands?

Biznology

The term word of mouth has been a long held marketing tenant of basic “mom and pop” businesses. The biggest hurdle to many who have questioned the advocates “buy-in” has been the absence of an ability to track the ROI once they’re travelling that path.

Live Blog DF12: Accelerate Word of Mouth Marketing with Social Media Promotions, Referral, and Engagement Campaigns

Modern B2B Marketing

by Dayna Rothman We are now into the second day of Dreamforce! lawn, and of course the hustle and bustle of the expo hall. Plus, last night was our Masterpieces Marketing and Sales Party of the Year at the SF MOMA. What a fantastic night of delicious food and networking.

Marketing Monkeybusiness: 5 WOM Antics to Avoid

Modern Marketing

Last Friday I guest posted on Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies. While thinking about ways B2B marketers can get people buzzing, it occurred to me that there are quite a few shabby practices masquerading as word of mouth. If you engage in any of the practices below, you might want to rethink them.

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Share the wealth with referrals

Amplifinity

My spare downtime has been dedicated to reading a lot of blogs and checking out a lot of library books about investing because, well, I like money, and I want more of it! With a topic as important as financial future, I of course also looked for the advice of my network.

How to Optimize for “Direct” Website Traffic

Webbiquity

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. Offline Drivers of Direct Visits.

Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). 2: The structure of the social network . Bridges: those who can connect two otherwise unconnected parts of the network.

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B2B Lead Generation Blog: Lead Generation via Industry Experts

B2B Lead Generation Blog

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).

How to Maintain Ethical Boundaries in Sales

Sales Intelligence View

If you’re not sure whether your behavior is ethical, or if a team member is acting within moral reason, it’s best to err on the side of caution so you don’t offend customers. These types of practices can never get you the results you need in the long run.

The Power of Word of Mouth Marketing

Modern B2B Marketing

This sums up the power of word of mouth marketing better than I ever could. Cartoon courtesy of xkcd. Tags: Modern B2B Marketing marketo word of mouth marketing

A Word of Mouth Campaign for Clean Drinking Water

Paul Gillin

Next week’s Supergenius conference in New York, organized by GasPedal and word-of-mouth pioneer Andy Sernovitz, promises to be a fantastic event, at least if last December’s inaugural conference was any indication.

Gain More Credibility with a Customer Case Study

Vertical Response

When it comes to successful marketing, you need to both shout from the rooftops and also have people on the street do some of the shouting for you – people who aren’t on your payroll and simply love what your business has done for them.

Social Content Creation: Today’s Word of Mouth

Content Standard

Brands of the past understood that word of mouth was the best form of advertising. That’s still the case in today’s digital climate, although word of mouth looks a lot different on social media than what consumers might be accustomed to seeing.

How Great Content Can Solve Problems

The Effective Marketer

This is the third post in a series of “ Principles of Great Content Marketing ”. The Principles of Great Content Marketing series is based on three core ideas: Create simple content. we have been getting more and more of it every single day. Via email, via Twitter, Facebook, and word-of-mouth. Most of the content is not looked at. Make a list of 5 to 10 items. Principles of Great Content.

Why You Should Be Cross-selling to Customers

Sales Intelligence View

A big part of being able to effectively cross-sell to customers is your dedication to quality assurance/ quality control. QC/QA must be a major part of every customer interaction – from sales to shipping to service. Mastery of Social Networking.

The 6 Major Buying Influencers

Sales Intelligence View

In his book , Influence: The Psychology of Persuasion , Dr. Robert B. Big data spreads information, and once a prospect feels a little bit of pain, they can easily turn to the Internet in search of others experiencing similar problems. Evaluation of choices.

B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

B2B Lead Generation Blog

« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. " - Field of Dreams.

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4 Social Media Methods for Generating Word of Mouth

Hubspot

Want to use social media to generate word of mouth? How about two pieces of Kentucky Grilled Chicken? Of course, you’ll probably run out of chicken, which is exactly the fantastic PR you were hoping for. Want to get people talking?

PR 1

7 Reasons Why You Should Be More “Social”

Sales Intelligence View

Most sales people don’t need to be convinced about the benefits of social selling as a sales strategy. However, some entrepreneurs aren’t aware of social media at all, or why they should be using it. Social media should be an integral part of any successful marketing strategy.

How To Create More Long Term Brand Promoters

B2B Marketing Insider

Even with all of the advances and changes in the world of marketing, word-of-mouth is still the most effective tactic. People trust the recommendations of their friends and family when it comes to products.