Lenny's Newsletter

SEPTEMBER 24, 2023

Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Navigate the Channel

MARCH 13, 2025

Word-of-mouth spreads faster than free samples at Costco, but you have to make sure your campaign is authentic and targeted. Old-Fashioned Word-of-Mouth Sometimes, the most powerful form of marketing is the trusted chitchat between friends. And heres the kickerguerrilla marketing tends to create conversations.

Word of Mouth 105

Word of Mouth Examples Branding Brand Identity 105

Vision Edge Marketing

FEBRUARY 25, 2025

This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth. A study by Influitive reported that 89% of companies with established customer advocacy programs report a higher ROI compared to those without such programs.

Marketing & Strategy 149

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 149

Vision Edge Marketing

FEBRUARY 25, 2025

This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth. A study by Influitive reported that 89% of companies with established customer advocacy programs report a higher ROI compared to those without such programs.

Marketing & Strategy 134

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 134

Marketing Insider Group

OCTOBER 1, 2024

Building a loyal community helps boost customer retention and inspires word-of-mouth marketing. Creating strong brand communities means businesses can turn one-time buyers into repeat customers and even brand advocates. Engaged customers are more likely to stick around, share their experiences, and recommend the brand to others.

Work Management 200

Work Management Budget Programs Marketing Management CMO 200

Marketing Insider Group

MAY 14, 2024

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. Whether they’re commenting online, sharing posts, or directly talking about it in person, this word of mouth can be extremely helpful for your event marketing.

Planning 317

Planning Event Marketing Marketing Plans Work Management 317

Marketing Insider Group

MAY 13, 2020

Let’s own the customer experience, boosting revenue with word-of-mouth recommendations and referrals. With a better reputation, your company will gain the lion’s share of the all-important word-of-mouth advertising metric. Quick Takeaways. Tie Everything to Quantifiable Business Outcomes.

Trust Marketing 362

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 362

Marketing Insider Group

NOVEMBER 27, 2018

That’s why word-of-mouth advertising, despite marketers’ best efforts to make their work the center of attention, remains the number one reason people buy. Events help you know your customers and potential customers face-to-face. Done well, they’ll move attendees to buy your products and services. ‘ Why Hold Events? Why […].

Word of Mouth 265

Word of Mouth Buy Advertisements Advertising 265

Webbiquity

NOVEMBER 29, 2022

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. Guest post by Alain Glaeser. But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Image credit: Blake Wisz on Unsplash.

Loyalty 327

Loyalty Lead Ranking Lead Scoring Budget Programs 327

Convince & Convert

AUGUST 23, 2024

That’s because branding gets your name out: even in a digital age, word-of-mouth recommendations play a role in the decision-making of 91% of B2B buyers. Branding isn’t just important: it should be at the forefront of your marketing strategy.

Branding 155

Branding Brand Identity Lead Ranking Word of Mouth 155

Marketing Insider Group

NOVEMBER 6, 2019

Get the word-of-mouth ball rolling. Videos and contests are also great content pairings for a word-of-mouth marketing strategy. . The auto industry did this smoothly with lane assistance: Instead of calling it “semi-autonomous vehicle technology,” automakers merely gave users another tool for keeping the car in its lane.

Marketing AI 276

Marketing AI Word of Mouth Effectiveness Marketing Agencies 2 276

Marketing Insider Group

FEBRUARY 7, 2023

Image Source: Sprout Social Other benefits of establishing a primary brand messaging framework include: Word-of-mouth marketing. Word-of-mouth marketing has reigned supreme for years because people buy what their friends and family recommend. Established trust plays a major role in consumer decision making.

Branding 292

Branding Brand Identity Word of Mouth Guidelines 292

Marketing Insider Group

JANUARY 28, 2021

It’s called word-of-mouth marketing and it will always be relevant. Similarly, when you have a legion of loyal customers and fans of your brand, you will inevitably have built in advocates for your brand because people love telling other people about products and services they’ve had good experiences with. Drive New Business.

Branding 359

Branding Brand Identity Ideal Customer Profiles Word of Mouth 359

Marketing Insider Group

NOVEMBER 30, 2021

Advocates are highly valuable because they advertise your company using one of the most trusted, effective tactics: word-of-mouth (WOM). A loyal customer advocate will speak highly of your products and services and enthusiastically refer new customers to your company.

Trust Marketing 362

Trust Marketing WOM Marketing Budget Marketing & Strategy 362

illumin

FEBRUARY 19, 2025

Choose an option that works well for both your brand and your user to leverage loyalty for effective word-of-mouth marketing. Word of mouth is and always will be a massive driver of growth. Not only is word of mouth is an excellent way to acquire new users. Everyone loves free stuff!

Paid Content 92

Paid Content Word of Mouth Paid Search Agency Mobile Advertising 92

Martech

OCTOBER 3, 2024

Increased advocacy They are more likely to recommend the brand to others, acting as brand advocates or even stronger, evangelists and amplifying word-of-mouth marketing. Gallup found that about 70% of decisions, including brand preference, are based on emotional factors, and only 30% are based on rational factors.

Loyalty 135

Loyalty Branding Brand Identity Customer Satisfaction 135

Marketing Insider Group

APRIL 6, 2021

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Encourage Customer Advocacy.

Top of Funnel 363

Top of Funnel Work Management Marketing Management Content Marketing 363

Martech

AUGUST 5, 2024

This can help you discover new contacts through word-of-mouth. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. Data analytics: Continuously analyze the performance of your campaigns using data analytics tools.

Lead Gen 118

Lead Gen Tactics Sales Qualified Leads Lead Ranking 118

Marketing Insider Group

OCTOBER 3, 2019

While much of the company’s growth has come from word-of-mouth influence, the minimal advertising that got the ball rolling had a decidedly emotional through-line. The data Ulta gleaned from existing customers improved the quality of its ad game; the regular additions of new perks kept the word-of-mouth conversations going. .

Paid Search Agency 257

Paid Search Agency Ads Word of Mouth Ad Building 257

Zoominfo

APRIL 17, 2019

Regardless of how healthy your sales funnel seems at a glance, poor customer experience will result in a number of consequences — high churn rates, negative word-of-mouth, lack of trust in your brand, etc. Word-of-mouth, evergreen content, customer advocacy, social media buzz— these assets don’t disappear or reset every quarter.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Navigate the Channel

MARCH 20, 2025

Early adopters often generate word-of-mouth advertising, but keep in mind that their enthusiasm may not reflect long-term scalability. Testimonials from beta testers or early customers can be valuable in generating positive word of mouth about your product. How can testimonials help in the product launch?

Word of Mouth 65

Word of Mouth Product B2B Thought Leadership Marketing & Strategy 65

Marketing Insider Group

OCTOBER 12, 2021

Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth by Jay Baer and Daniel Lemin. B2B marketers can’t afford to ignore SEO, and Schwartz’s book is the best introduction out there. The best marketer isn’t really a marketer at all: it’s the customer.

B2B Marketing 362

B2B Marketing B2B Word of Mouth Work Management 362

Navigate the Channel

MARCH 18, 2025

Multi-channel Marketing leverages both direct (TV, social media, online ads) and indirect (testimonials, SEO, word-of-mouth) channels to connect with customers, though these channels may not be integrated.

Multi-Channel 112

Multi-Channel Planning Media Touchpoints 112

Oktopost

NOVEMBER 14, 2024

Your values, corporate culture, social media presence , word-of-mouth from current and former employees, and countless other factors contribute to your employer’s brand image. It’s all of the things a job applicant thinks about when they imagine what it might be like to work for your company.

Examples 133

Examples Branding Brand Identity Work Management 133

Martech

JULY 30, 2024

They often use grassroots marketing, social media engagement and word-of-mouth. Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets.

Startups 110

Startups Marketing Automation Services Allocation Marketing Management 110

Marketing Insider Group

AUGUST 2, 2021

Staying focused on data and actual behavior trends versus acting on word-of-mouth indicators or fleeting headlines keeps brands from implementing reactionary strategies that don’t align with the actual circumstances. Uncertain times means charged-up news and overall market discussion. Stay Customer-Focused.

Planning 363

Planning Work Management Marketing Management Allocation 363

Marketing Insider Group

APRIL 19, 2023

Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. That’s where choosing the right mix of different marketing channels comes in.

Paid Content 359

Paid Content Advertising Channels Planning Work Management 359

Marketing Insider Group

NOVEMBER 30, 2021

Brand awareness drives many of the important factors brands use to assess marketing strategies, including organic traffic and word-of-mouth marketing. In this article we’ll cover 4 ways to measure brand awareness as well as actionable ways to start increasing it. Quick Takeaways.

Branding 351

Branding Brand Identity SERP Word of Mouth 351

SmartBrief - Marketing

NOVEMBER 24, 2024

Positive vibes mean more loyalty and word-of-mouth buzz. Brand sentiment: Monitor social media mentions, reviews and feedback to see what people are saying about your platform post-campaign. By tracking these KPIs, you can ensure your influencer partnerships drive growth and success for your platform.

Eye-Tracking 111

Eye-Tracking Word of Mouth Advertising Agencies Lead Ranking 111

Webbiquity

JUNE 13, 2023

Word-of-mouth marketing and advocacy Brand advocacy is one of the most low-budget marketing methods that drive tangible results. Your loyal customers are your best brand advocates, creating authentic word-of-mouth. Buyers find shopping for their preferred items easier and prefer Amazon over its competitors.

Loyalty 269

Loyalty Personalization Budget Programs Marketing Automation Services 269

Marketing Insider Group

APRIL 12, 2021

Earned media is the modern, digital form of word of mouth. Earned media describes any type of exposure or visibility gained outside of paid channels. Earned media is many times the vehicle for reaching the destination of owned media. It’s a way that others recommend or endorse your brand.

Paid Content 363

Paid Content ROI Paid Search Agency Media 363

Martech

JANUARY 29, 2025

Advocate , promoting the brand through word-of-mouth and reviews. A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price.

Ideal Customer Profiles 103

Ideal Customer Profiles Marketing Management Loyalty Word of Mouth 103

Webbiquity

MAY 11, 2021

By auditing your customer service and regularly making enhancements, you’ll gain valuable word-of-mouth referrals from happy business owners. Figure out where you may be failing your customers, fix it, and then exceed what they expect. Set a Schedule. An audit isn’t something you do once and then set to the side.

Efficiency 312

Efficiency Paid Search Agency Companies B2B 312

Webbiquity

OCTOBER 21, 2020

Loyalty helps attract new customers through word of mouth and the creation of positive online reviews. Positive customer feedback is a crucial ingredient to a brand’s success. Brands should have an actionable plan to turn customers into long-term advocates. Retaining existing customers while acquiring new ones is vital to growth.

Branding 312

Branding Brand Identity Mobile Advertising Touchpoints 312

Webbiquity

NOVEMBER 4, 2021

Research from Nielsen shows that 92% of customers believe recommendations from friends and family, illustrating the significance of word-of-mouth marketing (WOMM). When new customers start buying products or services from you (and have a great experience), they’re likely to refer your company to friends, family, and colleagues.

Acquisitions 278

Acquisitions WOMM Marketing & Strategy Word of Mouth 278

chiefmartech

SEPTEMBER 14, 2024

Let’s start with the different resources you use to research and evaluate martech products: It’s no surprise: recommendations from friends and peers — the power of word-of-mouth — are by far the most helpful resource in evaluating martech products: 80.9% said they were “helpful” or “very helpful.”

Peer-to-peer 93

Peer-to-peer Buy Vendors Word of Mouth 93

Marketing Insider Group

SEPTEMBER 3, 2020

In order for a business to continue to grow and prosper, retaining clients is a priority: Without repeat business—and the word of mouth it brings—it can be hard for a company to find long-term success.” – Forbes. This results in a $1.6 trillion cost felt by businesses due to customer loss. “In

Segmentation 264

Segmentation Marketing Strategy Marketing & Strategy Paid Search Agency 264