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Analyze: Assessing Your CRM Data for Actionable Insights

Zoominfo

It’s common for a CRM to have multiple entries for the same company, each with slightly different ways of conveying the name — ZoomInfo, ZoomInfo Technologies Inc., By applying Duplicate Survivorship Rules, which are defined in the first phase of a CRM cleanup, data teams can easily decide which records remain after the merge is completed.

CRM 130
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Enhance: Enriching Your CRM for Deeper Customer Insights

Zoominfo

On the journey to a clean CRM, you aren’t just taking out bad data — you’re infusing your empty or outdated field data with quality data. The CRM Hygiene Series This blog is part of a comprehensive series of guides that dive deeper into each of the five steps in the CRM data hygiene process.

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Maintain: Keeping Your CRM Data Perpetually Clean and Current

Zoominfo

The final, critical step in the CRM data hygiene process is all about maintenance. Teams don’t only need clean data — they also need a way to make sure their CRM doesn’t backslide into chaotic, messy data. To maintain optimal CRM hygiene: 1.

CRM 130
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3 traits of an effective marketing CRM product owner

Martech

Your company just bought a shiny new CRM. Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. But what makes a CRM product owner truly exceptional?

CRM 101
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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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MarTech’s CRM experts to follow

Martech

Martech is marketing and CRM is arguably the original martech. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. So here, in alphabetical order, are MarTech’s CRM experts to follow. So here, in alphabetical order, are MarTech’s CRM experts to follow.

CRM 90
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Unlocking LinkedIn and HubSpot Synergy: The Secret to Streamlined CRM Management

ATAK Interactive

I’m thrilled to dive into this new tech trick that’s been making waves in the CRM world. If you’re a sales leader or CRM enthusiast, you’ll want to stick around for this! Hey there, readers! As you might know, we recently had a fascinating conversation about how to optimize LinkedIn and HubSpot integration without breaking the bank.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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How to Overcome the Pain Points of Your CRM

It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. Leading integrations that fit directly into your CRM and workflow.