5 Ways to Improve CRM Adoption
InsightSquared
MARCH 15, 2019
In this case, step one for implementing a new CRM is to ensure your company has defined its own processes. And, once you’ve defined how things should work in your company, make sure you hire the right person (or people) to manage and customize your CRM. CRM adoption starts at the top. The best example I’ve ever heard about a leader driving the culture around CRM adoption was from a fellow sales operations pro I met at my first visit to Dreamforce.
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