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What Are the Essential Rules for SEO Copywriting?


Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. Search engine optimized copywriting not only ensures a great user experience, but it is also important to stand out among competitors. What Is an SEO Copywriter?

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What to Look for in a Copywriting Service: The B2B Marketer’s Guide

Marketing Insider Group

A copywriting service can feel like a nice-to-have luxury. A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business. In today’s digital world, B2B copywriting isn’t a luxury, it’s an essential. What to Look For in Your B2B Copywriter. Quick Takeaways. Goal-Oriented.


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10 advanced social media copywriting best practices

Sprout Social

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

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8 Best AI Copywriting Tools (Beyond Chat GPT)


It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

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The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers, such as: The often-ignored “hidden” motivation that gets many B2B prospects to buy.

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Six Paths to Better Copywriting and Digital Content


In that case, your best path may be hire an editor who can not only fix common copywriting errors , but also expand upon thoughts, expand on concepts, and otherwise beef up content to add value. The post Six Paths to Better Copywriting and Digital Content appeared first on B2B Marketing Blog | Webbiquity.

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Foundations of Email Copywriting: 3 Lessons for Email Marketers


Email copywriting is a bit of nuanced art—and a science, too! That’s why we (along with our email friends at AWeber ) created Foundations of Email Copywriting —a collection of three, quick-to-digest lessons, covering the basics that every email marketer should know. Knowing your audience is crucial for email copywriting.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

In this webinar with Mat Zucker, Prophet’s head of content strategy, an author, copywriter and practitioner, you’ll learn to: Start with the foundational building blocks of brand story and verbal branding. The engine underneath is training, governance and a modern content and communications organization. Operationalize for the digital age.