3 marketing use cases for generative AI that aren’t copywriting
Martech
OCTOBER 18, 2024
But from my experience, copywriting isn’t the most effective use of generative AI. Here are three areas where generative AI can truly add value — if your marketing team wants to make the most of AI, start here, not with copywriting. Despite what 83% of email marketers do, I don’t see copywriting at the top of the list.
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