Sprout Social

NOVEMBER 4, 2024

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. Social networks are indispensable for those in search of fresh ideas and trusted recommendations.

Social Media 119

Social Media Media Social Networks Urgency Marketing 119

Webbiquity

JUNE 4, 2024

Overall B2B Social Media Traffic Trends: LinkedIn Getting More Dominant Over the six 10-month periods in this study, traffic from all social networks has steadily declined (other than a spike in LinkedIn visits as the marketplace opened up immediately post-COVID). Within social media traffic, two shifts jumped out.

Traffic 293

Traffic Trends Marketing Websites B2B 293

Marketing Insider Group

MAY 16, 2021

The formats tailored for modern communication, especially when it comes to social networks, are widely underused. Having actual human beings sharing and creating content in their own words , and spreading it via their own social networks, makes it more authentic, more “real.”. For example: Lack of authenticity.

Tips 362

Tips Budget Programs Content Social Networks 362

Sprout Social

OCTOBER 10, 2024

Though 68% of social users have a TikTok profile, that number skyrockets to 86% for Gen Z and 73% for Millennials. For Gen Z especially, TikTok is more than a social network. Community-driven social networks Community-driven social networks offer dedicated spaces for groups with shared interests.

Social Media 120

Social Media Media Effectiveness Branding 120

Marketing Insider Group

JULY 20, 2021

And this does not go unnoticed by social network algorithms that are designed to promote individual content, while burying corporate content. Because consumers trust people they know more than corporations. It’s simply more authentic, more “real.” Larger organic reach & visibility.

Distribution 357

Distribution Tips Peer-to-peer Marketing & Strategy 357

Marketing Insider Group

SEPTEMBER 1, 2021

So what are the specific steps a company can take to make Employee Advocacy & Social Selling work for their B2B efforts? What concrete actions will help the sales team build leads and close deals across their social networks? Here are three solutions that I believe are effective. But the most crucial step of all?

B2B Marketing 348

B2B Marketing B2B Thought Leadership B2B Thought Leadership 348

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Engage With Your Audience.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Webbiquity

FEBRUARY 10, 2022

Integration with social networks: Adding connections to Facebook, Twitter, Instagram, and other platforms to customer service software can enlarge the audience and attract more users to purchase the product or service offered. Choose the option for establishing connection between the service and other social networks.

Conversion 283

Conversion Marketing Websites Work Management Marketing Management 283

Marketing Insider Group

MARCH 28, 2019

Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top-used social media sites. The post 4 Ways to Make Your B2B Marketing Videos Social-Ready appeared first on Marketing Insider Group. B2B marketers are using video more and more.

Social Marketing 279

Social Marketing B2B Marketing Video Marketing B2B 279

Marketing Insider Group

APRIL 2, 2019

In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role. The post How to Write For Corporate Social Media Channels (And Expand Social Reach) appeared first on Marketing Insider Group.

Social Media 279

Social Media Advertising Channels Media Social Networks 279

Marketing Insider Group

MAY 7, 2019

Social networks have become an increasingly important part of how we market online over the last 20 years or so. Almost half of the world’s population is now using and sharing content on social media – a staggering 3.484 billion users.

Social Networks 272

Social Networks Network Marketing Social Media Social Marketing 272

KoMarketing Associates

JUNE 7, 2022

Instagram followed behind in third place, with 19% of B2B marketers naming it their most important social networking platform. When it comes to social networks that B2B marketers want to learn more about, LinkedIn was cited by the majority of respondents (71%). B2B Marketers Reaping the Benefits of Paid Social Media.

Social Media 251

Social Media Facebook Peer-to-peer Social Marketing 251

Oktopost

AUGUST 1, 2024

Then, it’s about leveraging channels such as lead generation landing pages , social media, and search engines to drive leads down the funnel and increase conversions as fast and efficiently as possible. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Top of Funnel 118

Marketing Insider Group

JUNE 20, 2018

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads.

Paid Search Agency 263

Paid Search Agency Companies Social Networks Social Media 263

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. But in the B2B space, LinkedIn is still king.

Linkedin 143

Linkedin Marketing AI Examples B2B Thought Leadership 143

Marketing Insider Group

JUNE 26, 2018

Most businesses, when they think social media promotion, they think Twitter, Facebook, Instagram, and the like. However, YouTube is one of the biggest and most popular social networks in the world – in fact, it’s the second biggest website in the world.

Youtube 262

Youtube Promotion Business Social Networks 262

Sprout Social

JANUARY 22, 2025

Unlike other social networks where suit-and-tie content might seem boring, LinkedIn content marketing is all about doing business. After all, establishing a presence on any social network is a serious investment of time and resources. Engage with comments and encourage discussions LinkedIn is a social network.

Linkedin 126

Linkedin Marketing & Strategy Examples Marketing Strategy 126

Webbiquity

AUGUST 17, 2021

This save or repin is a great way to engage with others and network on Pinterest. Pin ideas are similar to stories on Instagram and other social networks. Oftentimes, my clients want me to do boosts for them as they keep on getting rejected on the social network. Pin saves are like re-tweets or Facebook shares.

Social Media 361

Social Media Advertising Channels Media Business 361

Martech

JULY 1, 2024

This binary choice forces users to consent to the combination of their personal data and fails to provide them a less personalized but equivalent version of Meta’s social networks,” regulators wrote.

Paid Search Agency 116

Paid Search Agency Ads Planning Act-On 116

Webbiquity

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Tools 249

Tools Social Media Social Networks Digital Marketing Funnels 249

illumin

JANUARY 16, 2025

The new social network aims to leverage paid services, like custom domains and user names, to pay its way. In its heyday, Twitter made the majority of its income from advertising. Now, X, the platform continues to pull significant revenue from ads. Bluesky has different plans.

Advertising Agencies 105

Advertising Agencies Twitter Advertisements Advertising 105

Webbiquity

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Similarly, Clubhouse is breaking all the established “rules” of social networks. But here are three reasons for skepticism.

Spyware 319

Spyware Lead Scoring Lead Ranking Twitter 319

Webbiquity

JANUARY 24, 2019

The first step is to choose which social media sites on which to focus your activities. Pick the platforms where you want to be active; it is a good idea to restrict your focus to the 2-4 largest social networks for your target group. The next step is to build a strategy for each of your chosen platforms.

Marketing Automation Services 245

Marketing Automation Services Social Media Marketing Automation Social Marketing 245

SendX

JANUARY 20, 2020

Instagram has become one of the most popular social networks in the world with more than a billion users. Conclusion Instagram is a visually demanding social network with over a billion users. Read on to find out how you can successfully host an Instagram giveaway while generating tons of new email leads in the process.

Ad Building 341

Ad Building Marketing Management User-Generated Content Viral Marketing 341

Webbiquity

AUGUST 18, 2020

It provides for registration, gamification, virtual breakout sessions, social networking, live chats and polls, detailed metrics and reporting, and post-event communications. Pricing: contact vendor. It’s developed with HTML5 for a seamless mobile experience, and offers enterprise-grade security.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

NOVEMBER 23, 2020

Metricool unifies the data from your web, social networks, and online ads. Monitor the performance of your organic and paid advertising social media programs. Analyze what competitors are doing on social media. Find the ideal times to post, and easily publish similar content across your social networks simultaneously.

Marketing Automation Services 258

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 258

Oktopost

JULY 8, 2024

Encouraging your team to share company content on their social networks amplifies your brand’s reach, fosters trust with potential customers and showcases the human side of your organization. Social media management platforms can run your ad campaigns, track performance, and optimize them for maximum ROI.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Contently

SEPTEMBER 24, 2021

The News Feed made Facebook an actual social network. In turn, the News Feed became synonymous with social media. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook. As with the News Feed, every other major social network followed suit.

Social Networks 215

Social Networks Social Media Facebook Verticals 215

Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. The key to tackling these challenges is to become even more customer-focused. Think about their new needs and use cases, and consider where they are — online.

Planning 345

Planning Marketing Plans Video Marketing Content Marketing 345

Zoominfo

FEBRUARY 12, 2021

In today’s post we’re diving into what social selling is, why it’s important to B2B sellers, and how to use it in your sales strategies. What is B2B Social Selling? B2B social selling is the process where salespeople use social media to connect with prospects.

B2B 263

B2B Peer-to-peer Zoominfo Top of Funnel 263

Webbiquity

MAY 14, 2020

It’s quaint to recall that just a few years ago, top business blogs were still featuring posts on how to convince your boss to invest in social media marketing. Today, 90% of American adults under 30 and half of all the people on earth belong to at least one social network.

Planning 320

Planning Advertising Agencies Social Media Marketing Budget 320

Oktopost

OCTOBER 7, 2024

The platform’s focus on real identities, credibility, and thought leadership helps brands build trust with their audiences in ways that are not as easily achieved on more casual social networks.

Thought Leadership 127

Thought Leadership Linkedin Branding Brand Identity 127

Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. ” Could creating a “Twitter for business” service level be part of the answer?

Twitter 326

Twitter Enterprise Management Business Work Management 326

Marketing Insider Group

JULY 12, 2021

Then social networking sites began to appear around the turn of the century. This has created issues in areas like cybersecurity, but it’s a boon for marketers everywhere. The first internet cookie was created in 1994, but it took nearly a decade for more significant amounts of information to become available.

Paid Content 363

Paid Content Paid Search Agency Marketing Agencies 2 Advertising Agencies 363

Sprout Social

JANUARY 15, 2025

Because this is the first time the US government has banned a social network, much is still unknown about how the ban will be enforced and implemented for TikToks 150 million US users. The US TikTok ban is a federal law that would prohibit US app stores and internet hosting services from distributing or hosting the TikTok app.

Branding 123

Branding Brand Identity Allocation Work Management 123

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Obviously, there are a lot of other platforms out there.

B2B Marketing 345

B2B Marketing Practices B2B SMS 345

Webbiquity

AUGUST 3, 2021

Average daily time spent using social media increased by 25% from 2015 to 2020. Globally, Facebook is the most widely used social network (no surprise), followed by YouTube, WhatsApp (seriously?), Overall, 45% of Internet users say they use social networks to seek out information about brands. The Wrap (For Now).

Social Media 189

Social Media Spyware Wikipedia Correlation 189