SocialPilot

SEPTEMBER 5, 2024

They planned a series of posts on Instagram and other social networks highlighting the women-only sponsored trip to Scotland. SEO is now emerging on social media as fast as all the social networks are adapting like the other. Utilizing Hashtags and SEO If you think SEO is just for websites, you are wrong.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. But in the B2B space, LinkedIn is still king.

Linkedin 150

Linkedin Marketing AI Examples B2B Thought Leadership 150

Oktopost

AUGUST 1, 2024

Then, it’s about leveraging channels such as lead generation landing pages , social media, and search engines to drive leads down the funnel and increase conversions as fast and efficiently as possible. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Top of Funnel 118

Sprout Social

NOVEMBER 20, 2024

It’s also one way businesses can combat social media saturation —edutainment interrupts feed scrolling and makes your brand memorable. Why edutainment content is the perfect formula for social We found across all social networks, social media consumers are seeking entertaining content from brands.

Social Media 109

Social Media Webinar Metrics Media Content 109

Sprout Social

OCTOBER 10, 2024

Though 68% of social users have a TikTok profile, that number skyrockets to 86% for Gen Z and 73% for Millennials. For Gen Z especially, TikTok is more than a social network. Community-driven social networks Community-driven social networks offer dedicated spaces for groups with shared interests.

Social Media 121

Social Media Media Effectiveness Brand Identity 121

Sprout Social

NOVEMBER 4, 2024

Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly.

Social Media 118

Social Media Webinar Metrics Media Best Practices 118

Sprout Social

JUNE 18, 2025

Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.

Social Media 130

Social Media Social Marketing Media Thought Leadership 130

Sprout Social

JULY 23, 2024

According to Sprout Social’s Q2 2024 Pulse Survey, 51% of all consumers feel Pinterest content is more positive compared to content on other social networks, including 60% of Gen Z respondents.

Brand Identity 129

Brand Identity Branding Top of Funnel Best Practices 129

Oktopost

OCTOBER 7, 2024

The platform’s focus on real identities, credibility, and thought leadership helps brands build trust with their audiences in ways that are not as easily achieved on more casual social networks.

Thought Leadership 127

Thought Leadership Linkedin Brand Identity Branding 127

Sprout Social

JANUARY 15, 2025

Because this is the first time the US government has banned a social network, much is still unknown about how the ban will be enforced and implemented for TikToks 150 million US users. The US TikTok ban is a federal law that would prohibit US app stores and internet hosting services from distributing or hosting the TikTok app.

Brand Identity 124

Brand Identity Branding Allocation Work Management 124

Contently

AUGUST 21, 2024

They analyzed a staggering 37,219,512 social media messages from over 30,000 organizations to pinpoint the best times to post on each major social network. What they found is nothing short of essential for any social media strategy. That’s not just a sample size; that’s a veritable treasure trove of data.

Social Media 102

Social Media Media Best Practices Analysis 102

Optinmonster

SEPTEMBER 26, 2024

Direct Line to Your Audience When you’re active on social messaging platforms, you’re able to meet your customers where they are. Chatbots offer you a direct line to your shoppers and, importantly, give them a direct line to you.

Conversion 97

Conversion Marketing AI eCommerce Paid Search Agency 97

Oktopost

NOVEMBER 21, 2024

Watch the recording Or join us for a LinkedIn Live with Metten Episode Summary LinkedIn is more than just a social network—it’s a powerful engine for lead generation and relationship building. Listen to the podcast Or subscribe on Spotify , Apple Podcast , and YouTube.

Linkedin 83

Linkedin Lead Ranking Lead Scoring Tips 83

Webbiquity

MARCH 11, 2025

A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn. Jim was a big thing across several social networks until February 2019, when he seemed to just disappear. To indulge in a bit of understatement, a lot has changed since then. Now: It’s a mystery.

B2B Thought Leadership 161

B2B Thought Leadership Lock-In Twitter Thought Leadership 161

Content Standard

JULY 16, 2024

Episode Highlights: [02:25] The Psychology of Misbelief – How Stress and Low Resilience Shape Consumer Belief & Decision-Making – Professor Ariely explains that in today’s fast-paced, uncertain world, people are experiencing unprecedented levels of stress, coupled with lower resilience due to weakened social networks.

Customer Satisfaction 93

Customer Satisfaction Transparency Trust Marketing Differentiation 93

Oktopost

NOVEMBER 20, 2024

“What you desire to appear” refers to how others perceive you, or in the case of B2B social media reputation management, the perception your audience has of your business on social media platforms. Hubspot While you may know HubSpot for its robust (and free) CRM, its marketing Hub also has social media management capabilities.

Enterprise Management 62

Enterprise Management Social Media Marketing Automation Services Marketing Management 62

Choozle

AUGUST 22, 2024

Social Media: The Holiday Mall of the Digital Age Social media platforms have transformed into digital shopping malls where consumers discover, research, and purchase holiday gifts. Platforms like Instagram, Facebook, and TikTok are not just social networks—they’re crucial advertising channels that can drive significant holiday sales.

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Mobile Advertising 96

illumin

JANUARY 16, 2025

The new social network aims to leverage paid services, like custom domains and user names, to pay its way. In its heyday, Twitter made the majority of its income from advertising. Now, X, the platform continues to pull significant revenue from ads. Bluesky has different plans.

Advertising Agencies 105

Advertising Agencies Twitter Advertisements Advertising 105

Bluetext

JANUARY 14, 2025

The Power of Social Networks: Employees collectively have social networks that far exceed the reach of a brands corporate accounts. Tapping into these networks can exponentially expand your brands visibility. Messages shared by employees are perceived as more authentic and less salesy.

Planning 29

Planning Marketing Plans Guidelines Advertising Agencies 29

Oktopost

JULY 8, 2024

Encouraging your team to share company content on their social networks amplifies your brand’s reach, fosters trust with potential customers and showcases the human side of your organization. Social media management platforms can run your ad campaigns, track performance, and optimize them for maximum ROI.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Sprout Social

DECEMBER 2, 2024

Search for influencers based on their audience demographics, like: Age Gender Location Preferred social network Buying power Influencers who have strong audience affinity with your brand will lead to more successful campaigns. When identifying influencers, cater your strategy to different social networks.

Outreach 110

Outreach Marketing & Strategy Work Management Advertising Agencies 110

Sprout Social

DECEMBER 17, 2024

A/B testing different posting times and content formats Consistent testing on social media helps you fine-tune your strategy and improve your performance. Just like on other social networks, visibility on Threads depends on getting that initial engagement.

Analytics 94

Analytics Social Media Ideal Customer Profiles Impressions 94

Sprout Social

MAY 6, 2025

Social media monitoring tools scratch the surface, tracking only social networks. Meltwater Meltwater is a media monitoring platform for brand tracking across social and traditional channels. It captures brand mentions across online news, social networks, print media, TV, radio and podcasts.

Enterprise Management 98

Enterprise Management Marketing Management Software Brand Identity 98

Sprout Social

APRIL 8, 2025

Also consider the features available within your social networks. Additionally, 5G connectivity will enable seamless streaming and real-time engagement, further blurring the lines between physical and digital experiences.

Activities 106

Activities Brand Identity Branding Social Media 106

Sprout Social

JUNE 13, 2025

For a holistic view, pull your data into a platform like Sprout to analyze YouTube performance versus other social networks and see how the channel fits into your broader marketing strategy. Add UTM parameters and YouTube tags to links in video descriptions to capture off-network traffic.

Paid Content 103

Paid Content Youtube ROI Multi-Touch Attribution 103

Sprout Social

SEPTEMBER 18, 2024

Cultural moments also naturally occur across social networks. Work with influencers and marketing team members with lived experience in your chosen region of expansion if possible. This will help you avoid cultural appropriation , and create tailored campaigns that resonate with certain markets.

Social Media 129

Social Media Marketing Budget Social Marketing Marketing & Strategy 129

Sprout Social

DECEMBER 31, 2024

Its also worth performing these checks across other social networks and through traditional Google searches. Look at their content, and perform a quick audit for brand safety. Check an influencers content and comments section dont include nudity, profanity or discrimination.

Brand Identity 100

Brand Identity Branding Advertising Agencies Paid Search Agency 100

Oktopost

NOVEMBER 11, 2024

Enhanced Analytics: While LinkedIn recommends exporting analytics data before November 2024, Oktopost provides ongoing, in-depth analytics for employee advocacy efforts, safekeeping your data year over year on the platform.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Tools 62

Martech

OCTOBER 18, 2024

LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing. On LinkedIn, people can connect with colleagues, industry peers and potential employers.

Linkedin 139

Linkedin B2B Thought Leadership Work Management Marketing Management 139

Sprout Social

JANUARY 15, 2025

Some social networks make this easier with built-in tools. Create a shortlist of potential influencers Now, you need to find the right affiliate influencersones that align with your brand, have an active audience and speak to your target audience.

Paid Content 98

Paid Content Brand Identity Branding Advertising Agencies 98

Sprout Social

JANUARY 24, 2025

They often use humour and timely references in their social media posts, such as their famous “Sausage Roll Rap” and playful interactions with customers. This approach not only entertains but also builds a strong, loyal community around the brand.

Social Media 102

Social Media Trends Media Top of Funnel 102

Sprout Social

JUNE 24, 2025

You won’t see a lot of overlap with users on other social networks like X (formerly Twitter) or TikTok. Snapchat has a broad reach across social media demographics in over 25 countries. While competing social networks tend to encourage passive scrolling, Snapchat thrives on active communication and ongoing discovery.

Statistics 67

Statistics Trends Advertising Agencies Paid Search Agency 67

Oktopost

AUGUST 21, 2024

Source Is B2B UGC More Effective on Certain Networks? Not all social networks are created equal when it comes to B2B audiences. Certain types of content are better suited to certain networks than others. It also makes it easier to see the impacts of everyone’s efforts, keeping employees motivated to post more.

B2B Thought Leadership 106

B2B Thought Leadership Optimization Top of Funnel Thought Leadership 106

Sprout Social

NOVEMBER 26, 2024

Influencer marketing regulations by network Each social network has its own approach to disclosure requirements, and brands and influencers need to understand the nuances of each one. The resulting scandal eroded trust with followers, leading to negative comments and press.

Guidelines 122

Guidelines Tips Ad Exchange Paid Search Agency 122

Sprout Social

FEBRUARY 10, 2025

Overall, EAs reach and awareness is more than three times what we drove from all our other networks combined. When employees celebrate our companys culture and accomplishments and share their authentic experiences, interest in Sprout ripples across their social networks.

Examples 73

Examples Curation Budget Programs Brand Identity 73

Inbox Insight

NOVEMBER 14, 2024

The importance of social networks as part of the marketing mix has increased significantly in recent years. B2B companies are recognizing the power of social media platforms in reaching and engaging their target audience.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Trust Marketing Demand 52

Sprout Social

JUNE 27, 2025

If a long-form video performs strongly, have your social content team repurpose it into multiple short clips for Shorts. Strengthen your other social accounts Cross-posting helps you reach a wider audience by increasing the visibility of your videos. Share videos across your social networks and make them feel native to each space.

Youtube 100

Youtube CTR Business Social Media 100