A Guide to Content Marketing by Generation

Marketing Insider Group

For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income.

Manufacturing Content Marketing Can Be Confusing and Difficult

Industrial Marketing Today

I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities.

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

5 Ways to Improve the ROI of Your Content Marketing

Marketing Insider Group

Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results. The post 5 Ways to Improve the ROI of Your Content Marketing appeared first on Marketing Insider Group.

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How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. Because content.

5 Things That Will Boost a Lackluster Content Marketing Strategy

Marketing Insider Group

When content marketers see results, there are two clear reasons for it. The post 5 Things That Will Boost a Lackluster Content Marketing Strategy appeared first on Marketing Insider Group.

The Ultimate List of Content Marketing Examples

Marketing Insider Group

Last year, we found more than 150 content marketing examples worth sharing. In 2018, we’ve found more because content marketing is an even larger discipline than it was just a year ago. Content MarketingIt’s time for our ultimate list.

Unique Challenges of Manufacturing Content Marketing in 2019

Industrial Marketing Today

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. This is only a content summary.

How Your Content Marketing Strategy Benefits All Departments

Marketing Insider Group

Ask the decision makers of any enterprise-level business which department should have responsibility for content marketing strategy, and they’ll undoubtedly name the marketing department. After all, it’s a marketing strategy and that is what the marketing team is for.

Industrial Content Marketing that Engages Engineers

Industrial Marketing Today

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. This is only a content summary. Visit my website for more content on industrial marketing.].

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. The engine underneath is training, governance and a modern content and communications organization.

Measuring ROI of Industrial Content Marketing is Difficult

Industrial Marketing Today

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).

Why You Need a Content Marketing Workshop

Marketing Insider Group

“Why do I need a content marketing workshop?” But a content marketing workshop can take you beyond the occasional blog post and Facebook page into a coherent […]. The post Why You Need a Content Marketing Workshop appeared first on Marketing Insider Group.

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute.

8 Content Marketing Lessons from Google’s Customer Intent Study

Marketing Insider Group

What does this mean for content marketing? The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group. Content Marketing custom journey video content marketing

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Your Brand Is Your Culture – How That Impacts Content Marketing

Marketing Insider Group

No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited. The post Your Brand Is Your Culture – How That Impacts Content Marketing appeared first on Marketing Insider Group.

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Why Content Marketing Is Important

Marketing Insider Group

Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. The post Why Content Marketing Is Important appeared first on Marketing Insider Group.

Setting Appropriate Expectations in Content Marketing

Marketing Insider Group

We want to lose weight “now” We want to own a home “now” And if we don’t have cash, we can use a credit card to purchase items “now” Companies, especially their marketing departments, have […]. Content Marketing

How to Provide Context in Content Marketing

Marketing Insider Group

The post How to Provide Context in Content Marketing appeared first on Marketing Insider Group. Content MarketingThink about the last time you were searching for a new chicken recipe online. A simple Google search gives you over 900 million results in.45 seconds.

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

Content Marketing And Local SEO For B2B Marketing

Marketing Insider Group

Is there an intersection between content marketing and local SEO for B2B businesses? The post Content Marketing And Local SEO For B2B Marketing appeared first on Marketing Insider Group. Content Marketing

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The Importance of Content Marketing

Modern Marketing

Each year, marketing trends lists tout the ongoing trend of content marketing. It can be written content, visual content, or video content. But, it’s all about providing the audience with the most relevant, valuable content for them.

7 Super Effective Ways to Automate Content Marketing

Marketing Insider Group

One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?”

How Technology Can Optimize Your B2B Content Marketing Strategy

Marketing Insider Group

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. However, content marketing needs […].

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. But doing it effectively to optimize results is also the top challenge marketers face.

Time To Define Your Internal Content Marketing Strategy

Marketing Insider Group

Your content marketing strategy most likely focuses on your external audience – your customers or followers. However, there is another group of people who can be reached with content marketing that you probably haven’t considered […]. Content Marketing

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How to save your content marketing strategy from self-destruction

Tomorrow People

Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity. Content marketing has gone from organic farm to industrial ranch. Content Marketing

8 Tips to Set Up a Content Marketing Budget

Marketing Insider Group

You know content marketing is important. When you go to sell it to your partners, your lenders, or your C-suite, though, you need to have a solid content marketing budget in hand. Content Marketing

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5 Examples of Innovative Enterprise Content Marketing

Marketing Insider Group

You know I love talking about great content marketing examples. And I think it’s fun to apply those insights to your own marketing strategy. But what if you are en Enterprise Content Marketer looking for inspiration? Content Marketing

Webinar: Prove ROI and Make the Business Case for Industrial Content Marketing

Industrial Marketing Today

Industrial content marketing for engaging with engineers and technical professionals can be challenging. This is only a content summary. Visit my website for more content on industrial marketing.].

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Technology Content Marketing Challenges Revealed [CMI Research]

Marketing Insider Group

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry.

A Content Marketer’s Guide to Finding Engaging Images

Marketing Insider Group

Perhaps nowhere is this more true than in content marketing. The post A Content Marketer’s Guide to Finding Engaging Images appeared first on Marketing Insider Group. Content Marketing“A picture is worth a 1000 words.”

5 Ways for Content Marketers to Avoid Shiny Object Syndrome

Marketing Insider Group

Are you a magpie when it comes to marketing? The post 5 Ways for Content Marketers to Avoid Shiny Object Syndrome appeared first on Marketing Insider Group. Content Marketing

How Voice-Activated Tech Will Change Content Marketing

Marketing Insider Group

The post How Voice-Activated Tech Will Change Content Marketing appeared first on Marketing Insider Group. Content Marketing

How Live Events Boost Your Content Marketing Strategy

Marketing Insider Group

Imagine the impact on your business if you were able to meet with your target audience in person, develop real life connections, and as a result propel your content marketing strategy. Event Marketing Content Marketing content marketing strategy event marketing live events

Making Email the Cornerstone of Industrial Content Marketing

Industrial Marketing Today

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing.