Manufacturing Content Marketing Distribution and Measurement

Industrial Marketing Today

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. This is only a content summary. Visit my website for more content on industrial marketing.].

Using CAD and BIM Files in Manufacturing Content Marketing

Industrial Marketing Today

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for. This is only a content summary.

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3 FAQs About Manufacturing Content Marketing

Industrial Marketing Today

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. Read more The post, %3 FAQs About Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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Manufacturing Content Marketing—What’s Ahead in 2021

Industrial Marketing Today

What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. This is only a content summary. Visit my website for more content on industrial marketing.].

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

How Manufacturing Content Marketers Can Reduce Stress on Engineers

Industrial Marketing Today

Manufacturing content marketers can really help reduce the stress on engineers. This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Content Marketing manufacturing content marketing

To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing

Industrial Marketing Today

Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that needs the reader to fill out a form and submit it before either downloading or reading the full version.

Unique Challenges in Manufacturing Content Marketing

Industrial Marketing Today

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing

Marketing Insider Group

While they are a “ necessary evil ” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects most likely to convert.

Content Marketing for Manufacturers is filling the Trade Show Void

Industrial Marketing Today

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. This is only a content summary. Visit my website for more content on industrial marketing.].

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. The engine underneath is training, governance and a modern content and communications organization.

How Content Marketing Builds Trust

Marketing Insider Group

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. However, where Trader Joe’s really excels is with user-generated content. Content marketing gives your brand a voice.

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Top 20 Content Marketing Blogs You Should Read Every Day

Marketing Insider Group

What are the top content marketing blogs you read every day? It’s not easy to stay on top of the latest news and updates in content marketing. Businesses that create consistent weekly content have 2-6 times more leads. Content Marketing Institute.

Why You Should Stop Selling In Your Content Marketing

Marketing Insider Group

We often get asked by our customers to create content that is more promotional, or that has a direct product tie-in. Which is exactly the kind of content no one wants. I’ve obeyed as executives asked me to create content to sell people. I watched that content fail.

Launching a Winning B2B Content Marketing Strategy

Fusion Marketing Partners

In my fractional CMO practice, I have to recommend content marketing strategies for my B2B clients. Content Marketing B2B content marketing Content marketing thought leadership

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Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

How to Do a Competitive Content Marketing Analysis

Content Marketing Institute

If your content is to be unique, it must be differentiated from your competitors’ content. Continue reading → The post How to Do a Competitive Content Marketing Analysis appeared first on Content Marketing Institute.

25+ Experts Weigh In on the Best Ways To Use Social Media in Content Marketing

Content Marketing Institute

You need to engage on the right channels with the right content delivered the way your audience likes to engage. Simply showing up on social isn’t enough anymore. Try these expert tips to update and refine your social media strategy. Continue reading → Company News

Adapting Your Industrial Content Marketing Strategy for COVID-19

Industrial Marketing Today

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. This is only a content summary. Visit my website for more content on industrial marketing.].

What Do You Do When Inspiration for Your Content Marketing Wanes? [Rose-Colored Glasses]

Content Marketing Institute

While one author loses his inspiration for content marketing, Robert Rose uses his article to inspire this one. Take a breath and read on. Continue reading → Company News

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

How to Build a Content Marketing Manager Job Description

Marketing Insider Group

The role of content marketing manager barely existed ten years ago, but today it’s one of the fastest-growing roles in marketing and one that companies in every industry and size are looking to hire. That’s why content marketing manager job descriptions are so important.

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How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. So, how are you quantifying content marketing?

Content Marketing Strategy: Are You Winging It?

Zoominfo

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy?

If Google Steals Your Clicks, Why Does SEO Even Matter in Content Marketing?

Content Marketing Institute

But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age. No one’s saying you can stop paying attention to SEO. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Content Marketing Is A Strategic Solution To A Strategic Problem

Marketing Insider Group

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Need some content. Create some content. Call it content marketing. An e-book is not content marketing.

How to Document Your Content Marketing Workflow

Content Marketing Institute

A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations.

Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product.

8 Content Marketing Examples To Inspire Your Best Work

Content Marketing Institute

Ease your creative struggles and sharpen your tactical execution by learning from these winning content marketing brands. Continue reading → Company News

When Executive Engagement met Account-Based Marketing

Speaker: Bev Burgess, Senior Advisor for ITSMA & Manasian and Co

Executives drive business. They can accelerate deals, find new budgets, and help shape your solution so that it fits their needs. And now that executives have stabilised their companies after the initial shock of the pandemic, they’re looking for ideas and inspiration on how to innovate their business models and return to growth. They want to engage.

How To Explain Content Marketing ROI to Win (or Keep) Buy-In

Content Marketing Institute

Persuading your bosses to buy into the power of content marketing by explaining the inner workings and ROI of both content marketing and content strategy is difficult. Continue reading → Content Marketing Definitions Getting Buy In Measurement and ROI

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The Ultimate List of Content Marketing Podcasts

Marketing Insider Group

Marketers are no exception, and through the years I’ve been lucky enough to be a guest on some really awesome content marketing podcasts. Marketing Smarts by MarketingProfs. Because the alternative is a death spiral into oblivion for a lot of marketers.”

23 Measurement Definitions Every Content Marketer Should Know

Content Marketing Institute

While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy.

How Industrial Distributors Can Use Content Marketing

Industrial Marketing Today

Content marketing for industrial distributors can be very challenging. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Industrial Marketing content marketing for distributors

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

40+ Blogs, Podcasts, and Video Series Content Marketers Love

Content Marketing Institute

Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies.

Why AI-Generated Content Marketing Can’t Fully Replace Humans

Marketing Insider Group

But what about AI-generated content marketing? Can machines generate quality digital content that engages real human customers? There’s no doubt that AI-generated content marketing writing is getting smarter and more “human” as time goes on. Content Marketing

Is Content Marketing Becoming the New SEO?

Marketing Insider Group

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content.

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B2B Marketers Struggle With Measuring Content Marketing

Marketing Insider Group

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program?

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.