27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

Top 5 Content Marketing Trends for 2017

Navigate the Channel

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel.

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How to Use LinkedIn in Your B2B Content Marketing Strategy

Marketing Insider Group

Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. By far, it’s LinkedIn for B2B content marketing. Content Marketing

Content Marketing Strategy: Five Essential Elements Based on 24 Stats

Webbiquity

Though content marketing is now a near-universal practice, success is uneven, as many organizations are still finding their footing. According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. Why do content marketing?

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

The Best Content Marketing Examples

Marketing Insider Group

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group.

Content Marketing Trends and Stats for 2018 [Infographic]

Webbiquity

Content is, always has been, and will continue to be the basis of any kind of marketing. But content marketing is constantly evolving, and today isn’t what it was back in 2010 when we were deluged with content pollution on the Internet.

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Many Agencies Do Content Marketing – But Do They Really?

Marketing Insider Group

A few weeks back a fellow marketer responded to a question and the name of the agency in her email signature caught my eye, so I visited her site find out exactly what they do. The post Many Agencies Do Content Marketing – But Do They Really? Content Marketing

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Why Everything Your Customer Touches is Content Marketing

Act-On

In this Rethink Podcast interview, Ann Handley describes the importance of content marketing throughout the organization. Content Marketing Marketing Strategy content content marketing content marketing strategy organized content marketing

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing

How To Measure Content Marketing To Reach Your Goals

Marketing Insider Group

Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals. The post How To Measure Content Marketing To Reach Your Goals appeared first on Marketing Insider Group. Content Marketing

How to Plan Your Content Marketing Calendar

Marketing Insider Group

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. Your marketing needs are as real and urgent as those of any multinational, […].

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How to Find the Content Marketing Agency To Seriously Grow Your Business

Marketing Insider Group

Are you trying to find Content Marketing Agency to help you grow your business? Because Content marketing has the power to grow your traffic, to generate leads, and to deliver real Marketing ROI. Content Marketing

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5 Efficient Content Marketing Ideas for SMBs

Marketing Insider Group

When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. The post 5 Efficient Content Marketing Ideas for SMBs appeared first on Marketing Insider Group.

The Content Marketing Personalization Imperative

Marketing Insider Group

With the proliferation of content marketing and branded content platforms, the challenge for marketers has shifted from how to create the content their audience actually wants to read and share, to how to break through the digital and social noise. […].

The Psychology of Colors in Content Marketing

Marketing Insider Group

Design plays an important part in content marketing. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. Content Marketing

Align Your Content Marketing with the Buyer’s Journey

Act-On

Want to align your content marketing with the buyer’s journey and see killer results? Check out these tips to build a laser-focused content plan. Content Marketing Digital Marketing Inbound Marketing Marketing Strategy

Content Marketing Editorial and Writing Services: What to Look For

Marketing Insider Group

Good content writing is critical for the success of your content marketing strategy. 59 percent of web browsers say they would avoid doing business with an organization that publishes content with spelling or […]. Content Marketing

Content Marketing Predictions for 2018

Navigate the Channel

Content marketing is here to stay. According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Original Content is Still Critical.

How to Develop a Content Marketing Strategy, Not a Plan

Marketing Insider Group

Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans. That all-important unifying force that should be both driving and pulling together every element of your content, from the design of your landing pages to the experience customers have […]. The post How to Develop a Content Marketing Strategy, Not a Plan appeared first on Marketing Insider Group.

3 Tips to Get More Attention with Localized Content Marketing

Marketing Insider Group

There are a lot of SMBs looking for ways to diversify their content marketing strategies. And while many of these businesses look to new subject matter or ways of presentation, some often overlook one of the most fundamental and engaging strategies: localized content marketing.

7 Tips for Building Trust with Your Content Marketing

Marketing Insider Group

The post 7 Tips for Building Trust with Your Content Marketing appeared first on Marketing Insider Group. Content MarketingTrust is the glue that binds together any relationship. This includes the all-important brand-customer bond. When consumers trust your brand, they will feel more confident in your products and services. Your odds of lead conversion and customer retention go from the toss of a die to the flip of a coin. A study done by […].

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Your Marketing Automation Is a Content Marketing ROI Machine

Marketing Insider Group

The right marketing automation technology can push the reach of your content marketing strategy, giving you more impact and providing insights to help you improve even further. Content marketing that’s more efficient and more powerful, and which offers a better return on investment; always a welcome trio of advantages. Your marketing automation, when […]. Content Marketing

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The Content Marketing Ecosystem [Infographic]

Marketing Insider Group

Content marketing is not going anywhere. At least, that is what data from a recent content marketing study by CopyPress says. The post The Content Marketing Ecosystem [Infographic] appeared first on Marketing Insider Group. Content Marketing

5 Painful Truths Damaging Your Content Marketing Strategy

Marketing Insider Group

But you have to do when it comes to your content marketing strategy. The post 5 Painful Truths Damaging Your Content Marketing Strategy appeared first on Marketing Insider Group. Content Marketing content marketing strategy content strategy

Content Marketing Strategy for Start-Ups

Marketing Insider Group

You knew you would have to master the art of content marketing before you even launched your start-up. During the early stages of marketing, you’ll mostly rely on content promotion. […]. Content Marketing

Your Content Marketing Strategy Is Incomplete Without PR

Marketing Insider Group

Content marketing remains a fantastic way to engage an audience and grow a brand. Recent research from Content Marketing Institute found that 91 percent of B2B marketers practice content marketing, indicating the benefits are well worth the budget. Whether you are looking at CMI stats or reading the latest content marketing books, it’s somewhat clear there’s a […]. Content Marketing

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7 Reasons Your Content Marketing Strategy Lacks Content and Strategy

Marketing Insider Group

Not getting the impact you expected from your content marketing efforts? Either content marketing just doesn’t work (not likely considering it’s a $44 billion dollar industry ) or you’re missing part of the magic formula. Content Marketing

Top 10 Content Marketing Articles of 2017

Marketing Insider Group

Content marketing – the art of attracting customers to your brand because your content is that good – has really come into its own in 2017. No longer viewed as ‘just a blog,’ content is being created, curated and delivered in creative, innovative and engaging ways through dozens of platforms, from brilliant videos to inspiring live […]. The post Top 10 Content Marketing Articles of 2017 appeared first on Marketing Insider Group.

How to Measure Your Content Marketing ROI

Marketing Insider Group

In both B2C and B2B marketing, about a third of the marketing budget is spent on content. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […]. The post How to Measure Your Content Marketing ROI appeared first on Marketing Insider Group. Content Marketing

Which Content Marketing Metrics Matter?

Marketing Insider Group

’ The update on metrics by Facebook showed erroneous measurements of how people interacted with content on the platform. The post Which Content Marketing Metrics Matter? appeared first on Marketing Insider Group. Content Marketing analytics customer

Infusing SEO Into Your Content Marketing Strategy

Marketing Insider Group

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential.

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The Wikipedia test for content marketing

Biznology

Good content marketing educates the customer. To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. What you’ll find instead is straightforward, informative content.

Content Marketing Trends That Will Rule 2017

Marketing Insider Group

Making predictions for an industry as fluid as content marketing is rarely a good idea. The post Content Marketing Trends That Will Rule 2017 appeared first on Marketing Insider Group. Content Marketing predictions trends

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8 Top Content Marketing Questions Answered

Marketing Insider Group

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. The post 8 Top Content Marketing Questions Answered appeared first on Marketing Insider Group. Content MarketingHow do you get it right, measure it, improve it?

5 Trends That Will Shape Content Marketing in 2017

Marketing Insider Group

Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms. No longer is content marketing something a handful of companies do.

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[RESEARCH] B2B Marketers Getting Smart With Content Marketing

Type A Communications

September 28, 2017 by Carla Johnson The Content Marketing Institute and MarketingProfs released their annual research this week – B2B Content Marketing 2018: Benchmarks, Budgets, and Trends – North America.

Insights Into The World of Content Marketing

Marketing Insider Group

Last week, Content Marketing Institute and MarketingProfs released their annual B2B Content Marketing Study that dives into the practices and habits of B2B content marketers in North America. Content marketing is a key component of any customer experience strategy and while the overwhelming majority of B2B organizations are producing content, the study shows that successful execution […]. Content Marketing

9 Tricks for Automating Your Content Marketing

Marketing Insider Group

Marketing automation has driven content to new and exciting places but is your content game as strong as it could be? These nine automation tricks and tips can nudge you that little bit closer to content perfection… take them, implement them, and pass them on. Keep it dynamic Fields such as content marketing […]. The post 9 Tricks for Automating Your Content Marketing appeared first on GetResponse Blog - Online Marketing Tips.

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute.