Manufacturing Content Marketing Distribution and Measurement

Industrial Marketing Today

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. This is only a content summary. Visit my website for more content on industrial marketing.].

3 FAQs About Manufacturing Content Marketing

Industrial Marketing Today

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. Read more The post, %3 FAQs About Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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Using CAD and BIM Files in Manufacturing Content Marketing

Industrial Marketing Today

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for. This is only a content summary.

Manufacturing Content Marketing—What’s Ahead in 2021

Industrial Marketing Today

What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. This is only a content summary. Visit my website for more content on industrial marketing.].

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

How Content Marketing Builds Trust

Marketing Insider Group

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. However, where Trader Joe’s really excels is with user-generated content. Content marketing gives your brand a voice.

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Launching a Winning B2B Content Marketing Strategy

Fusion Marketing Partners

In my fractional CMO practice, I have to recommend content marketing strategies for my B2B clients. Content Marketing B2B content marketing Content marketing thought leadership

CMO 144

Content Marketing for Manufacturers is filling the Trade Show Void

Industrial Marketing Today

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. This is only a content summary. Visit my website for more content on industrial marketing.].

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike.

B2B Marketers Struggle With Measuring Content Marketing

Marketing Insider Group

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program?

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. The engine underneath is training, governance and a modern content and communications organization.

Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product.

35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. Content Ideas.

Unique Challenges in Manufacturing Content Marketing

Industrial Marketing Today

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

The Ultimate Content Marketing Strategy Template

Marketing Insider Group

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts.

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

Content Marketing Strategy: Are You Winging It?

Zoominfo

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy?

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. What Is Content Saturation? Why Did Content Marketing Saturation Occur?

Is Content Marketing Becoming the New SEO?

Marketing Insider Group

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content.

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Why Does Most B2B Content Marketing Suck?

Marketing Insider Group

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Content Marketing

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

How Content Marketing Directly Improves Sales

Marketing Insider Group

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Build a Content Strategy.

What’s the Best Content Marketing Course for Beginners?

Marketing Insider Group

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business.

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Adapting Your Industrial Content Marketing Strategy for COVID-19

Industrial Marketing Today

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. This is only a content summary. Visit my website for more content on industrial marketing.].

The One Thing That Helps Define Success with Content Marketing

Marketing Insider Group

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success.

Help 217

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Content Marketing Agency Vs In-House Writers

Marketing Insider Group

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. Because that is our goal: content marketing ROI. Tightly regulated content.

Agency 205

Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising.

The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Content Marketing

DivvyHQ vs. Basecamp: Comparing Content Marketing Platforms

DivvyHQ

Content marketers have come to rely on technology to streamline processes and ensure consistency, but there are so many tools to choose from. In this post, part of a competitive analysis series, we’re digging into the similarities and differences between DivvyHQ and Basecamp.

When Executive Engagement met Account-Based Marketing

Speaker: Bev Burgess, Senior Advisor for ITSMA & Manasian and Co

Executives drive business. They can accelerate deals, find new budgets, and help shape your solution so that it fits their needs. And now that executives have stabilised their companies after the initial shock of the pandemic, they’re looking for ideas and inspiration on how to innovate their business models and return to growth. They want to engage.

How to Use Content Marketing for Customer Retention

Marketing Insider Group

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. The Power of Customer Retention Marketing. 9 Customer Retention Strategies That Use Content Marketing.

Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy.

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Measuring Content Marketing Effectiveness

Biznology

Oh, to live in the world of B2C marketing, where you can easily draw a line directly from your marketing work to the revenue generated. Sure, it’s helpful that there’s a “buy” button at the end of the marketing process much more often in B2C sales than in B2B.

How Much Should Content Marketing Cost?

Marketing Insider Group

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content Marketing