The Best Content Marketing Examples

Marketing Insider Group

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group.

How to save your content marketing strategy from self-destruction

Tomorrow People

Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity. Content marketing has gone from organic farm to industrial ranch. Content Marketing

Trending Sources

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? Promote Your Content Among Key Influencers.

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What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). This is only a content summary. Visit my website for more content on industrial marketing.].

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5 Painful Truths Damaging Your Content Marketing Strategy

Marketing Insider Group

But you have to do when it comes to your content marketing strategy. The post 5 Painful Truths Damaging Your Content Marketing Strategy appeared first on Marketing Insider Group. Content Marketing content marketing strategy content strategy

7 Reasons Your Content Marketing Strategy Lacks Content and Strategy

Marketing Insider Group

Not getting the impact you expected from your content marketing efforts? Either content marketing just doesn’t work (not likely considering it’s a $44 billion dollar industry ) or you’re missing part of the magic formula. Content Marketing

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content.

8 Top Content Marketing Questions Answered

Marketing Insider Group

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. The post 8 Top Content Marketing Questions Answered appeared first on Marketing Insider Group. Content MarketingHow do you get it right, measure it, improve it?

Which Content Marketing Metrics Matter?

Marketing Insider Group

’ The update on metrics by Facebook showed erroneous measurements of how people interacted with content on the platform. The post Which Content Marketing Metrics Matter? appeared first on Marketing Insider Group. Content Marketing analytics customer

4 Ways to Boost Content Marketing with Automation

Marketing Insider Group

Great content requires talent and skill to pull off; it requires a human touch, with a dash of artistry and a hefty serving of creative know-how. To put it simply, content is not something you can automate. Content Marketing

Infusing SEO Into Your Content Marketing Strategy

Marketing Insider Group

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential.

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The Future of Content Marketing Isn’t Content Marketing

Contently

Let’s talk about the content marketing industry’s favorite chart. It pops up in about 75 percent of all content marketing talks, showing the explosive growth in searches for “content marketing” this decade. A Content Transformation.

Industrial Content Marketing: Product Centric vs. Customer Centric Content

Industrial Marketing Today

Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. of developing a content marketing strategy. This is only a content summary.

20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. Content Marketing

Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. In the world of content marketing , as in current affairs, big changes were afoot. Alexander Kesler, Marketing Land.

6 Inspiring Content Marketing Examples from an Uninspiring Industry

Marketing Insider Group

Content marketing at its best will draw you in without you even realizing what hit you. Nowhere is the power of good content more apparent than in the unsexiest of industries – finance. When marketers can […]. The post 6 Inspiring Content Marketing Examples from an Uninspiring Industry appeared first on Marketing Insider Group. Content Marketing

Personalization Is The Future Of Content Marketing

Marketing Insider Group

Almost every marketer is creating and sharing new content about their brand every day. A good content strategy with an effective distribution plan no longer guarantees that your content will get seen by your target audience. Content Marketing

Industrial Content Marketing’s Role in Sales

Industrial Marketing Today

You’ve probably read all the buzz surrounding industrial content marketing. Here’s a reality check—only […] The post Industrial Content Marketing’s Role in Sales by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

5 Trends That Will Shape Content Marketing in 2017

Marketing Insider Group

Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms. No longer is content marketing something a handful of companies do.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success.

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25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy

Marketing Insider Group

Creating and finding good, relevant content to share with your target audience is hard work. But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you. Content Marketing

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Visually + ScribbleLiveThe Future of Content Marketing

ScribbleLive

As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create engaging, high-quality content that stands out from the competition. But creating great content is only part of the marketing puzzle. Content Marketing

Why 78 % of Marketers Struggle with Content Marketing ROI

Act-On

Content marketing has traveled light years since its inception. In fact, the most effective content marketers report allocating 46 percent of their budgets to this type of marketing. Yet, many marketers are still struggling with something very important.

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What Exactly Is a Content Marketing Strategy?

Marketing Insider Group

Success in content marketing demands a well-planned, documented strategy. Having a general vision of what you want your content marketing to do, along with what types of content and tactics you’re going to use, isn’t a strategy. The post What Exactly Is a Content Marketing Strategy? appeared first on Marketing Insider Group. Content MarketingIdentify what success looks like and then map out your journey to get there.

Is Your Content Marketing Aligned with Your Buyer Journey?

Marketing Insider Group

The majority of marketers are dead-set on producing more content to enhance their efforts across the board. Businesses frequently come to us for advice when their in-house content marketing strategy isn’t quite yielding the desired ROI. All too often, the … Continue reading "Is Your Content Marketing Aligned with Your Buyer Journey?". The post Is Your Content Marketing Aligned with Your Buyer Journey? Content Marketing

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. 8 Stats About Content Marketing Use and Trends.

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25 Content Marketing Stats to Guide Your 2017 Strategy

Marketing Insider Group

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. The post 25 Content Marketing Stats to Guide Your 2017 Strategy appeared first on Marketing Insider Group.

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7 Content Marketing Mistakes Costing You Time and Money

Act-On

Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now. 76% of B2B marketers and 77% of B2C marketers plan to create more content this year than they did last year.

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B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS).

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The Content Marketing Ecosystem [Infographic]

Marketing Insider Group

Content marketing is not going anywhere. At least, that is what data from a recent content marketing study by CopyPress says. The post The Content Marketing Ecosystem [Infographic] appeared first on Marketing Insider Group. Content Marketing

How to Plan Your Content Marketing Calendar

Marketing Insider Group

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. Your marketing needs are as real and urgent as those of any multinational, […].

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Content Marketing Without a Blog – Is It Possible?

Marketing Insider Group

There is an entire world of content out there beyond blogs. It’s true, they are one of the most widely used forms of content. 4 out of 5 brands use blogs as part of their marketing strategy. They’re cited as the most effective type of content for lead generation – the number one concern of B2B marketers […]. The post Content Marketing Without a Blog – Is It Possible? appeared first on Marketing Insider Group. Content Marketing

5 Efficient Content Marketing Ideas for SMBs

Marketing Insider Group

When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. The post 5 Efficient Content Marketing Ideas for SMBs appeared first on Marketing Insider Group.

How Has Content Marketing Valuation Matured?

KoMarketing Associates

I recently spoke with author and senior content marketing manager Liz Bedor about her views on the discipline of content marketing. WHAT PROMPTED YOU AND YOUR CO-AUTHOR, MICHAEL BRENNER, TO WRITE THE CONTENT FORMULA? “We Content marketing takes time.

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Starting a content marketing program from scratch is right up there on the list. It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Content has the cues. Beginnings are hard.

28 Experts Reveal The Top Content Marketing Trends For 2017

Marketing Insider Group

Content marketing is still one of the hottest topics on the minds of marketers. To help you stay on top of the latest content marketing trends, every year I publish a list of the top trends and predictions we are seeing from around the marketing world.

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13 Suggestions for Content Marketing Inspiration

KoMarketing Associates

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The newfound bounty can power content marketing efforts for a few weeks or even longer. Here are some suggestions for finding your content marketing inspiration.

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. Here are a few distinctions between content marketing and SEO, as well as the effect they can have on your online visibility. The answer: through content marketing.

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