WordAgents

APRIL 10, 2025

B2B companies often face a budget split: invest in SEO content marketing or run paid ads to fill the pipeline fast. SEO content takes longer but can compound over time. Go Deeper: Content Planning vs. Reactive Publishing: The Data-Backed Difference SEO Content Marketing Costs in B2B B2B SEO content isnt cheap.

Cost per Acquisition 195

Cost per Acquisition Cost per Lead Paid Search Agency SEO 195

Contently

OCTOBER 3, 2024

B2B content marketing managers will love the content discovery feature that finds the most popular articles on any topic. And it’s perfect for developing an SEO-focused content calendar. Ahrefs has a variety of plans to suit your team’s needs, but most marketing teams will need a more robust plan than the basic version.

Budget Programs 138

Budget Programs Enterprise Management CMS Development SEO 138

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Top of Funnel 141

Top of Funnel Marketing Funnels Marketing Management Demand Generation Agencies 141

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively.

Interactive Marketing 134

Interactive Marketing Content Marketing Brand Identity Branding 134

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

Content Marketing 126

Content Marketing Planning Work Management Paid Search Agency 126

Scoop.it

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. Nevertheless, the ultimate goal of any marketing campaign is to secure conversions.

Marketing Budget 117

Marketing Budget Work Management Marketing Management Service 117

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.

Curation 147

Curation Trends Planning Content Marketing 147

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. The list goes on. You totally can!

Linkedin 127

Linkedin Marketing & Strategy Examples Marketing Strategy 127

Content Standard

DECEMBER 19, 2024

Marketers who embrace change now can set new standards for success. Here are my five top content marketing strategies to stay ahead in 2025: 1. Use Automation to Drive Strategic Efficiency Content creation doesn’t have to be a bottleneck. The challengeand opportunityis clear: adapt or risk falling behind.

Marketing AI 122

Marketing AI Planning Content Marketing Content 122

Scoop.it

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content is often associated with being dry and dull.

Content Marketing 106

Content Marketing Planning Content Ideal Customer Profiles 106

ClearVoice

JULY 24, 2024

Gen Z is a huge demographic with a lot of buying power, so it’s vital for content marketers to get it right. So how do you take your content from basic to bussin’? As you continue to evolve your content strategy, take the following content marketing pitfalls into account. But for content marketers?

Marketing AI 116

Marketing AI Content Marketing Enterprise Management Paid Search Agency 116

Launch Marketing

NOVEMBER 13, 2024

Content marketing has never been more effective, as 74% of organizations report that it plays a key role in increasing lead generation. But, with heightened competition with other organizations to get your content seen by the right audience, it has become difficult to generate quality leads, according to over 45% of organizations.

Advertising Channels 115

Advertising Channels B2B Thought Leadership Organization Effectiveness 115

Martech

NOVEMBER 20, 2024

It doesn’t take long to realize that great content marketing strategies require more than just a color-coded content calendar. What’s challenging is staying on brand, while organizing content topics, copy, assets, contributors and deadlines. Did Sam send us that image for next week’s blog post? Processing.

Marketing AI 115

Marketing AI Organization Automation Planning 115

Ahrefs

MAY 31, 2024

Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking factors). By focusing on these less competitive terms, you can … Read more ›

Tactics 139

Tactics Content Marketing Content Keywords 139

Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools. Dig deeper: Beyond the funnel: A new approach to content marketing 2. Processing.

Marketing Automation Services 106

Marketing Automation Services Features Work Management Paid Search Agency 106

sagefrog

DECEMBER 16, 2024

With artificial intelligence (AI) and automation reshaping how we work, you might wonder if strategies like B2B content marketing are still worth the effort. Leveraging AI to refine and enhance your B2B content marketing strategies ensures they deliver the maximum impact. What Is B2B Content Marketing?

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

ClearVoice

JANUARY 8, 2025

Tough conversations in content marketing are unavoidable. Conversations With Freelancers Freelancers are a crucial part of many content marketing teams , but managing them remotely comes with its own challenges. But with the right communication strategy and tools, you can handle these interactions with ease.

Work Management 93

Work Management Marketing Management Conversion Content Marketing 93

Navigate the Channel

APRIL 17, 2025

But what does this mean for your content marketing efforts? For starters, it means content has to adapt to stay relevant and to even have a chance of being consumed. The post Instant Gratification: 5 Ways it Impacts Your Content Marketing Efforts appeared first on ER Marketing.

Content Marketing 65

Content Marketing Marketing Analytics Tools Content Mobile Marketing 65

Roketto

APRIL 24, 2025

You've poured your heart and soul into creating fantastic content, but if the folks around the corner don't know about it, it's like hosting the best party ever and forgetting to send out the invites. It's all about ensuring your website and content pop up when potential customers in your area search for what you offer.

Advertising Agencies 83

Advertising Agencies SEO Paid Search Agency Ad Agencies 83

Launch Marketing

MARCH 5, 2025

Just like mitochondria are the powerhouse of a cell, content marketing is the powerhouse of B2B marketing. But what content should you create and distribute to reach your audience, make an impact and generate conversions? Case Studies Case studies are the golden ticket to content marketing.

Examples 73

Examples B2B Thought Leadership Content Marketing Case Studies 73

Marketing Insider Group

DECEMBER 9, 2024

By following the steps outlined in this guide, you can create a structured and effective content calendar that keeps your SEO efforts on track and drives measurable results for your business. Marketing Insider Group offers a range of services to help businesses stay competitive in our current market.

SEO 288

SEO Marketing Websites Top of Funnel Effectiveness 288

Marketing Insider Group

AUGUST 27, 2024

Content Marketing Content marketing is another vital strategy. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. This content should address common questions and challenges your audience faces.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Marketing Insider Group

JULY 15, 2024

Content design prioritizes the needs and preferences of the audience, leading to higher satisfaction and engagement. Implementing content design improves SEO, increases conversion rates, and enhances brand perception. The result is better content marketing outcomes and brand loyalty from consumers.

Design 314

Design Content Long Tail Marketing Keywords 314

The Forward Observer

JULY 19, 2024

Listen to the Interview… Links… The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White (Amazon) Dan White (LinkedIn) Dan White (Website) The Smart Branding Book: How To Build A Profitable And Resilient Brand by Dan White (Marketing Book Podcast interview) The Consumer Behaviour Book Tas Tasgal How Brands (..)

Advertising 275

Advertising Advertisements Buyer Personas Click Rate 275

Trade Press Services Newsletter

DECEMBER 5, 2024

Also, subscribers can customize preferences to receive content relevant to specific roles, industries, or interests. Sign up to receive the industry’s best B2B marketing content. The report offers a comprehensive analysis of the current landscape and forecasts emerging trends to watch out for in the coming year.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. Top 5 LinkedIn Marketing Examples From U.S.

Linkedin 152

Linkedin Marketing AI Examples B2B Thought Leadership 152

Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Content Marketing Checklist 1. Use a robots.txt file so search engines know which part of your website to crawl.

Paid Content 303

Paid Content Planning Work Management PPC 303

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. What is gamification in marketing? Even sprinkling in one or two clever elements can elevate your content.

Lead Scoring 145

Lead Scoring Lead Ranking Paid Search Agency Content 145

Marketing Insider Group

OCTOBER 7, 2024

Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. Quick Takeaways: Paid media delivers fast results by boosting visibility through ads on social media, search engines, and websites.

Organization 321

Organization Media Cost Per Click Brand Identity 321

Webbiquity

APRIL 8, 2025

As noted here previously in How AI Results are Impacting Organic Search Traffic and What You Can Do About It , optimizing for AI requires a combination of traditional SEO and PR practices, stepped up content marketing, branding, and content distributionin other words, web presence optimization (WPO).

Marketing AI 301

Marketing AI Paid Content Optimization Lock-In 301

Marketing Insider Group

JANUARY 6, 2025

A blog post about content marketing might include links to posts on social media strategies or email marketing tips, creating a web of related content. Amplifying Blog Reach Through Promotion Creating strong content is only part of the equation.

Inbound Marketing 298

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 298

Marketing Insider Group

AUGUST 5, 2024

Get started today by checking out our weekly blog content service , or schedule a free consultation to learn how Marketing Insider Group can help you stay ahead in the content marketing game.

Cost Per Click 321

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 321

Martech

SEPTEMBER 11, 2024

Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content. If you have known content, keep reinforcing the value of the information.

Sales Qualified Leads 135

Sales Qualified Leads Case Studies Content Case Study 135