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The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group.

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). This is only a content summary. Visit my website for more content on industrial marketing.].

5 Painful Truths Damaging Your Content Marketing Strategy

B2B Marketing Insider

But you have to do when it comes to your content marketing strategy. The post 5 Painful Truths Damaging Your Content Marketing Strategy appeared first on Marketing Insider Group. Content Marketing content marketing strategy content strategy

The Psychology of Colors in Content Marketing

B2B Marketing Insider

Design plays an important part in content marketing. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. Content Marketing

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all Generate more leads. Better leads.

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute.

Content Marketing to Engineers is Tough. And Getting Tougher

Industrial Marketing Today

Every industrial marketer should sit up and take notice of some of the preliminary findings from a recent survey called the Engineering Marketers 2017 Survey conducted by ENGINEERING.COM. This post is […] The post Content Marketing to Engineers is Tough.

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22 Tantalizing Content Marketing Stats and Facts

Webbiquity

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. 8 Stats About Content Marketing Use and Trends.

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Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? Promote Your Content Among Key Influencers.

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B2B Marketing Trends for 2016

B2B Marketing. They expect content to be relevant, easy to find, and mobile- friendly. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. relevant and carefully targeted) content. content.

34 Compelling Content Marketing Stats and Facts

Webbiquity

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success.

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How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. Here are a few distinctions between content marketing and SEO, as well as the effect they can have on your online visibility. The answer: through content marketing.

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Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Industrial Marketing Today

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. This is only a content summary. Visit my website for more content on industrial marketing.].

Which Content Marketing Metrics Matter?

B2B Marketing Insider

’ The update on metrics by Facebook showed erroneous measurements of how people interacted with content on the platform. The post Which Content Marketing Metrics Matter? appeared first on Marketing Insider Group. Content Marketing analytics customer

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content.

Five Content Marketing Tips for B2B Success

Webbiquity

Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. Of course, these stats don’t diminish the potential of content marketing, which offers a wealth of new opportunities for marketers.

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Infusing SEO Into Your Content Marketing Strategy

B2B Marketing Insider

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential.

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The Future of Content Marketing — 3 Predictions You Need To Know

B2B Marketing Insider

only to find out the content marketing landscape is shifting again. The post The Future of Content Marketing — 3 Predictions You Need To Know appeared first on Marketing Insider Group. Content Marketing

Video 145

B2B Marketing Trends for 2016

B2B Marketing. They expect content to be relevant, easy to find, and mobile- friendly. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. relevant and carefully targeted) content. content.

B2B Content Marketing Trends for 2017

MI6 Marketing Agency

If you’re wondering what the B2B content marketing trends for 2017 are this post is for you. The full report is below but this chart is a key starting point for you to assess your organizations content marketing capabilities and capacity.

The five great questions of content marketing

grow - Practical Marketing Solutions

I recently attended a conference where marketers wrote about their single biggest challenges. These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. We can create ‘great’ content, but how do we guarantee it is seen?

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Industrial content marketing industrial content marketing strategy Industrial Marketing industrial website redesig

3 Tips to Get More Attention with Localized Content Marketing

B2B Marketing Insider

There are a lot of SMBs looking for ways to diversify their content marketing strategies. And while many of these businesses look to new subject matter or ways of presentation, some often overlook one of the most fundamental and engaging strategies: localized content marketing.

B2B Marketing Trends for 2016

B2B Marketing. They expect content to be relevant, easy to find, and mobile- friendly. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. relevant and carefully targeted) content. content.

Content Marketing Trends to Watch Out for in 2017 [Infographic]

B2B Marketing Insider

Content marketing is quickly becoming a game changer in the field of marketing. The post Content Marketing Trends to Watch Out for in 2017 [Infographic] appeared first on Marketing Insider Group. Content Marketing

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Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

Does every business need content marketing? Sometimes in tough competitive situations you survive to the next year by cutting a penny per unit on a long-term contract instead of investing in epic content. Content marketing is one weapon in an arsenal.

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. This is only a content summary.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. Content Marketing

Personalization Is The Future Of Content Marketing

B2B Marketing Insider

Almost every marketer is creating and sharing new content about their brand every day. A good content strategy with an effective distribution plan no longer guarantees that your content will get seen by your target audience. Content Marketing

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS).

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25 Content Marketing Stats to Guide Your 2017 Strategy

B2B Marketing Insider

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. The post 25 Content Marketing Stats to Guide Your 2017 Strategy appeared first on Marketing Insider Group.

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The Content Marketing Ecosystem [Infographic]

B2B Marketing Insider

Content marketing is not going anywhere. At least, that is what data from a recent content marketing study by CopyPress says. The post The Content Marketing Ecosystem [Infographic] appeared first on Marketing Insider Group. Content Marketing

5 Trends That Will Shape Content Marketing in 2017

B2B Marketing Insider

Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms. No longer is content marketing something a handful of companies do.

5 Efficient Content Marketing Ideas for SMBs

B2B Marketing Insider

When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. The post 5 Efficient Content Marketing Ideas for SMBs appeared first on Marketing Insider Group.

Case study: Small business content marketing success

grow - Practical Marketing Solutions

After researching the market, we realized that pet sitting was a service that other pet owners just like us wanted and needed. Most of this growth is attributed to our content marketing strategy. Small Business Content Marketing. Share Your Content.

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

They realize that producing content is a great way to increase awareness for their agendas and brands. Perhaps they’ve read my book The Content Code , which articulates this very strategy. In any event, the cost of producing this content is going to go up, up, up.

How to Plan Your Content Marketing Calendar

B2B Marketing Insider

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. Your marketing needs are as real and urgent as those of any multinational, […].

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Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. The Content Marketing Plan (Agenda). Content Inventory & Audit. Content Gaps. Content Calendar.

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