Unique Challenges in Manufacturing Content Marketing

Industrial Marketing Today

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Why Content Marketing Agencies Thrive During Downturns

Marketing Insider Group

CEOs and Marketing leaders around the world are asking: should I invest or save marketing costs. As a content marketing agency focused on business outcomes and growth, we’ve been fortunate to see additional revenue from clients and new clients come on board.

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3 Content Marketing ROI Areas Every Marketer Should Watch

Marketing Insider Group

In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky. What Does Content Marketing ROI Include? Don’t be fooled into thinking that pieces of content without direct dollar values are a waste of budget.

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27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. The hide in their vanilla content cave, their figurative tail tucked between their legs. Content Marketing

10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Top Priorities & Unique Challenges for B2B Content Marketing.

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Content Marketing

The Simple Content Marketing Strategy for Startups

Marketing Insider Group

A content strategy? Unless you’re independently wealthy, you’re going to need some way to market your business. The best way to do that – and statistics back it up – is content marketing. That’s the power of a robust content strategy. Content Marketing

Adapting Your Industrial Content Marketing Strategy for COVID-19

Industrial Marketing Today

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. This is only a content summary. Visit my website for more content on industrial marketing.].

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute.

A Guide to Content Marketing by Generation

Marketing Insider Group

For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income.

My Top 3 Content Marketing Case Studies

Marketing Insider Group

While innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time. By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy.

Top Content Marketing Ideas for Ecommerce Brands

Marketing Insider Group

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did.

Where Should I Post My Video Content Marketing?

Marketing Insider Group

A picture speaks a thousand words – but video content marketing attracts and engages users even better. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Video has long been touted as one of the biggest things in marketing.

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6+ Content Marketing Metrics to Measure Success

KoMarketing Associates

Content marketing is a tactic used across industries to create awareness and educate audiences, but many organizations are still figuring out how to truly measure success. For many content marketers, site traffic is a key metric come reporting time.

Why Content Marketing Is Important

Marketing Insider Group

Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. The post Why Content Marketing Is Important appeared first on Marketing Insider Group.

5 Things That Will Boost a Lackluster Content Marketing Strategy

Marketing Insider Group

When content marketers see results, there are two clear reasons for it. The post 5 Things That Will Boost a Lackluster Content Marketing Strategy appeared first on Marketing Insider Group.

Content Marketing: Your Solution Is Solving Your Customers’ Problems

Marketing Insider Group

Successful content marketing is all about solving your customers’ problems. We need to think of content marketing as our solution, more than our products. But what if your content could get ahead of the problem curve? Your content can do the same for your customers.

How Industrial Distributors Can Use Content Marketing

Industrial Marketing Today

Content marketing for industrial distributors can be very challenging. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

The Ultimate List of Content Marketing Examples

Marketing Insider Group

Last year, we found more than 150 content marketing examples worth sharing. In 2018, we’ve found more because content marketing is an even larger discipline than it was just a year ago. Content MarketingIt’s time for our ultimate list.

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How To Growth Hack Your Content Marketing

Marketing Insider Group

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? Content Hacking Basics. Content Marketing

5 Examples of Innovative Enterprise Content Marketing

Marketing Insider Group

You know I love talking about great content marketing examples. And I think it’s fun to apply those insights to your own marketing strategy. But what if you are en Enterprise Content Marketer looking for inspiration? Content Marketing

How to Provide Context in Content Marketing

Marketing Insider Group

The post How to Provide Context in Content Marketing appeared first on Marketing Insider Group. Content MarketingThink about the last time you were searching for a new chicken recipe online. A simple Google search gives you over 900 million results in.45 seconds.

Technology Content Marketing Challenges Revealed [CMI Research]

Marketing Insider Group

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry.

Why You Need a Content Marketing Workshop

Marketing Insider Group

“Why do I need a content marketing workshop?” But a content marketing workshop can take you beyond the occasional blog post and Facebook page into a coherent […]. The post Why You Need a Content Marketing Workshop appeared first on Marketing Insider Group.

Content Marketing for Manufacturers: Are You Using its Full Power?

Industrial Marketing Today

The original post %Content Marketing for Manufacturers: Are You Using its Full Power?% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. We’ve read that content marketing is the way to go. This is only a content summary.

8 Content Marketing Lessons from Google’s Customer Intent Study

Marketing Insider Group

What does this mean for content marketing? The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group. Content Marketing custom journey video content marketing

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Setting Appropriate Expectations in Content Marketing

Marketing Insider Group

We want to lose weight “now” We want to own a home “now” And if we don’t have cash, we can use a credit card to purchase items “now” Companies, especially their marketing departments, have […]. Content Marketing

How to Use Personalization in Content Marketing

Marketing Insider Group

If you’re looking to spice up your content marketing strategy and boost your conversion rates, one powerful technique is to personalize your content. The post How to Use Personalization in Content Marketing appeared first on Marketing Insider Group.

How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. B2B Content Marketing

The Best Content Marketing Examples

Marketing Insider Group

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group.

8 Ways to Generate Pre-Event Hype with Content Marketing

Marketing Insider Group

Pre-event marketing is a critical part of the event planning process. As an international keynote speaker, I’ve seen how Content marketing can be an effective way to […]. Content Marketing

12 Biggest Content Marketing Challenges in 2020

Marketing Insider Group

Brands face multiple obstacles when organizing the content function. Great content takes a lot of hard work and time to create. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night. Determining Content Marketing ROI.

The Importance of Content Marketing

Modern Marketing

Each year, marketing trends lists tout the ongoing trend of content marketing. It can be written content, visual content, or video content. But, it’s all about providing the audience with the most relevant, valuable content for them.

How Technology Can Optimize Your B2B Content Marketing Strategy

Marketing Insider Group

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. However, content marketing needs […].

How Live Events Boost Your Content Marketing Strategy

Marketing Insider Group

Imagine the impact on your business if you were able to meet with your target audience in person, develop real life connections, and as a result propel your content marketing strategy. Event Marketing Content Marketing content marketing strategy event marketing live events

5 Ways to Improve the ROI of Your Content Marketing

Marketing Insider Group

Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results. The post 5 Ways to Improve the ROI of Your Content Marketing appeared first on Marketing Insider Group.

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