Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. While AI still won’t take your marketing job , it can help you be more productive.

Content 287

Content Search Marketing Social Media Curation 287

KoMarketing Associates

DECEMBER 21, 2022

Although more marketers are discovering the advantages of leveraging artificial intelligence (AI) and predictive analytics, new research indicates that they are still facing several obstacles when trying to use this data and technology. The Benefits of Investing in Data-Driven Marketing.

Marketing Report 247

Marketing Report Analytics Marketing Cross-Selling 247

Heinz Marketing

JANUARY 20, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing AI Benefits and Ethical Concerns Top-performing companies are twice as likely to use Artificial intelligence (AI) for marketing functions and decisions ; this is because AI utilizes machine learning coupled with consumer data and trend analysis in order to predict buying behavior.

Ethics 98

Ethics Marketing Account Based Marketing Social Marketing 98

Sharpspring

JANUARY 12, 2022

It’s getting harder and harder to escape conversations about artificial intelligence (AI) and virtual reality (VR). For some, the concept of AI marketing might still feel too far off to implement in your day-to-day business practices. Next up is an overview of how to use AI in marketing.

Marketing 92

Marketing Marketing Automation Email Marketing Marketing Strategy 92

KoMarketing Associates

OCTOBER 13, 2022

As marketers and tech teams begin to explore new solutions, such as artificial intelligence (AI), new research indicates that they see it becoming a larger part of their overall strategy. About 22% claimed that AI will at least inform some of their targeting and segmentation with human input.

Segmentation 214

Segmentation Marketing Email Marketing Marketing Report 214

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. The Future of AI.

Statistics 247

Statistics B2B Marketing B2B Sales B2B 247

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Content Marketing 240

Content Marketing Content Marketing Search Marketing 240

SendX

JUNE 24, 2021

Every time you send an email to market your brand, you always want your target to get the information. Email deliverability is essential in email marketing because you will always want your audience to open whatever you send them and interact with your brand. This concept remains a challenge to most marketers.

CAN-SPAM 195

CAN-SPAM Deliverability Email Marketing User-Generated Content 195

Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Artificial intelligence is not new to marketing technology. Not holding out for long. Why we care. Get MarTech!

Generation 127

Generation B2B Marketing Tools Marketing 127

KoMarketing Associates

MAY 26, 2021

Many marketers are already integrating artificial intelligence (AI) into their everyday strategies. Persado recently published the results of the “AI and Creativity Survey,” and statistics showed that 48% of respondents are already using AI to improve the performance of their marketing efforts.

Customer Surveys 289

Customer Surveys Marketing Custom Publishing Digital Transformation 289

Martech

APRIL 6, 2023

Love it or hate it, the artificial intelligence revolution is here. People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are obsessing over the newly discovered power of AI. The AI will do it for you immediately and effortlessly.

Marketing 124

Marketing Thought Leadership Email Marketing Search Marketing 124

Inbox Insight

JUNE 14, 2021

Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. However according to our latest research Full Disclosure; The B2B Content Intelligence Report , 67% of senior B2B marketers perceiving a high threat level from new market entrants leveraging AI.

B2B Marketing 145

B2B Marketing Account Based Marketing Marketing B2B 145

ClickZ

JULY 14, 2020

30-second summary: Artificial intelligence (AI) is revolutionizing DCO (Dynamic Creative Optimization) and CDP analytics by giving these programs access to multiple data points, across business silos, a more accurate customer profile and effective campaigns. Artificial Intelligence (AI) is taking the world by storm.

Marketing 111

Marketing Optimization Touchpoints Automation 111

Biznology

FEBRUARY 17, 2021

The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 Billion market size in the United States alone. No longer considered futuristic, AI is here to stay. AI is applicable to almost every business function. That’s AI too.

Small Business Marketing 197

Small Business Marketing Business Salesforce.com Social Media 197

Adobe Experience Cloud Blog

OCTOBER 19, 2017

As a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. It’s clear that marketers who shift from volume-based, one-size-fits-most communication to engaging segments of one with high-value experiences will be the ones who win over the hearts and minds of their customers. Making It Real.

Marketing 268

Marketing Marketing Prospects Interactive Marketing Trust Marketing 268

Zoominfo

JUNE 24, 2019

Artificial Intelligence. If you’ve been online in the last few years, you’ll see talk of AI everywhere. Experts across the globe are offering up their own take—trying to be first to tell you exactly how artificial intelligence will impact your industry, your company, your product, your job. Keep reading.

B2B Sales 272

B2B Sales Zoominfo B2B Marketing CRM 272

US Data Corporation

MAY 16, 2023

One of the most exciting advancements in recent years has been the integration of AI in marketing. As a matter of fact, AI is already heavily integrated into the day-to-day tasks of modern marketing. The post AI is Making Day-to-Day Marketing Easier Than Ever appeared first on US Data Corporation.

Marketing 90

Marketing Marketing Strategy Tools Business 90

KoMarketing Associates

DECEMBER 7, 2021

Marketers are becoming increasingly aware that artificial intelligence (AI) can help them provide a more consistent customer experience (CX). However, new research indicates that very few have the advanced AI capabilities necessary to do so. Leveraging AI to Optimize Marketing Initiatives.

Marketing 208

Marketing CMO Custom Publishing Marketing Report 208

Martech

FEBRUARY 14, 2023

Artificial intelligence is being incorporated in virtually every martech application and impacting the customer journey at every stage of the funnel. It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed.

Digital Marketing Funnels 111

Digital Marketing Funnels Marketing Marketing Funnels Linkedin 111

Pam Didner

MAY 7, 2021

AI is everywhere…. Artificial intelligence (AI) has been invading our daily lives without us fully realizing it. That’s AI at work. Hello, AI, again. When you watch a movie or a show on Netflix or make a purchase on Amazon, the platforms use AI to make content or product recommendations for you.

Marketing 121

Marketing B2B Marketing Marketing Prospects B2B Sales 121

KoMarketing Associates

FEBRUARY 7, 2023

As digital marketers forecast which solutions will provide the most benefits in the coming months, new research suggests that they believe it is becoming essential to keep up with marketing technology (martech) trends. Most respondents (54%) believe that metaverse marketing will become a long-lasting trend.

Trends 219

Trends Marketing Search Marketing Cross-Selling 219

Martech

MAY 16, 2023

AI applications and generative AI tools are becoming more widely available to marketers , but are marketers ready for them? AI requires human supervision As AI evolves, capabilities will expand. AI requires human supervision As AI evolves, capabilities will expand.

Marketing 106

Marketing Email Marketing Tools Conference 106

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately.

Marketing Websites 272

Marketing Websites Search Marketing Marketing Prospects User-Generated Content 272

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.

Marketing 143

Marketing B2B Marketing B2B Sales Marketing Strategy 143

ANNUITAS

MAY 12, 2023

The company has been hard at work building what I see as a set of go-to-market enablement tools aimed at the small and middle markets (think: a few hundred to a few thousand employees) that are simple to use, powered by AI, and priced right for smaller enterprises. Let’s overview how each incorporates generative AI.

Landing Pages 130

Landing Pages Marketing Ad Building User-Generated Content 130

Martech

SEPTEMBER 1, 2022

Digital marketers still have a job of course. But it is not going to be quite the same job, as artificial intelligence begins its “second act”. Yes, AI is still good at compiling, sorting and categorizing massive amounts of data. All you need to do is give an AI app a specific input. Put the AI in charge?

CAN-SPAM 117

CAN-SPAM Search Marketing Internet Marketing Content 117

Visitor Queue

APRIL 21, 2023

Artificial intelligence, or more commonly known as AI, has been a hot topic over the past few months. Using AI can help improve business operations, increase efficiency, and enhance customer satisfaction. And, it is changing the way we do business.

B2B Marketing 83

B2B Marketing B2B Marketing Companies 83

Marketing Insider Group

DECEMBER 5, 2018

Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago.

Examples 273

Examples Marketing Online Marketing 273

Scoop.it

FEBRUARY 9, 2023

Artificial intelligence is making waves and revolutionizing entire industries and sectors nowadays, and startups and established leaders in the field are continuously bringing new AI-driven solutions to the market. What is artificial intelligence in content marketing?

Content Marketing 104

Content Marketing Content Marketing Email Marketing 104

Content Marketing Institute

OCTOBER 6, 2022

Though artificial intelligence tools can’t write creatively, they can help your content marketing processes. Here are three ways and five tools to be more productive. Continue reading →

Content Marketing 118

Content Marketing Content Process Marketing 118

B2B Marketing Directions

FEBRUARY 11, 2023

(The marketing world has been captivated by ChatGPT for the past several weeks. The generative AI-powered chatbot developed by OpenAI has been widely hailed by some members of the marketing community, and widely criticized by others. Just 15% of the respondents reported that they had achieved wide-scale implementation of AI.

Research 59

Research Marketing B2B Marketing B2B Sales 59

Oktopost

MAY 5, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on artificial intelligence and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.

B2B Marketing 147

B2B Marketing B2B Sales B2B Marketing Strategy 147

Zoominfo

OCTOBER 9, 2018

Over the last several months, artificial intelligence (AI) has taken the business world by storm. From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. But, does AI live up to all the hype? What is Artificial Intelligence?

B2B Marketing 113

B2B Marketing Marketing Marketing Prospects B2B 113

Marketing Insider Group

MARCH 27, 2023

AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about. Yes, artificial intelligence is here to stay, and there are definitely ways it can be used to make your content strategy better. Why People Think AI Is Taking Over?

Content Marketing 189

Content Marketing Content Marketing CAN-SPAM 189