Marketing Insider Group

NOVEMBER 21, 2024

Understanding how social media management will continue to develop in CRM platforms helps marketers prepare for future shifts. With CRM marketing trends pointing toward deeper social media integration, businesses will need to switch their strategies to keep pace with customer expectations.

Social Media 269

Social Media Work Management CRM Marketing Management 269

Webbiquity

JANUARY 27, 2025

In todays fiercely competitive marketing landscape, brand-to-brand partnerships are not merely an opportunistic tacticthey are essential for long-term success. Use LinkedIn and Industry Networks LinkedIn is arguably one of the most valuable platforms for discovering potential business partners. Guest post by Jennifer Engevik.

Marketing Websites 152

Marketing Websites Ad Building Work Management Marketing Management 152

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 232

The Forward Observer

AUGUST 9, 2024

In The Power of Instinct , marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Zane uncovers the hidden network of connections that dictates the snap decisions we make and cracks the code on how to influence it.

Trigger Marketing 156

Trigger Marketing Rules Consulting Click Rate 156

Vision Edge Marketing

OCTOBER 1, 2024

Tracking customer data can provide insight into referral rates and offer clues to the effectiveness of word-of-mouth marketing and potential areas for enhancement. This enables Unilever to personalize marketing campaigns, optimize sales strategies, and improve customer relationships based on real-time insights and analytics.

POS 271

POS Marketing Analytics Tools Marketing Management Word of Mouth 271

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Readers value insights from recognized authorities, and these collaborations create opportunities for networking and knowledge sharing. Marketing Insider Group can help you build a successful blog content strategy. Dont know where to start?

Webinar Metrics 260

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 260

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Dig deeper: Marketers plan to up RMN spend RMN solution. Why we care. RMNs saw 16.3% growth in the U.S.

Advertising Agencies 110

Advertising Agencies Media Privacy Network Marketing 110

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. What is a social media network? As consumer and advertiser preferences shift, so do social media networks. But times have changed.

Social Media 120

Social Media Media Effectiveness Branding 120

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. ” That’s essentially the theory behind Sendoso’s offering : a personalized gifting automation platform, primarily for B2B marketers.

Lead Ranking 128

Lead Ranking Paid Search Agency Co-Registration Marketing Automation Services 128

Sprout Social

JANUARY 15, 2025

Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. The ban will require marketers to pivot quickly, adapt fast and make room for experimentation. Bandwidth is often a top barrier to new network experimentation. What is the US TikTok ban?

Branding 123

Branding Brand Identity Allocation Work Management 123

Vision Edge Marketing

OCTOBER 8, 2024

Similarly, the growing consumer interest in sustainable and ethically sourced products initially appeared as a weak signal but it too is becoming a significant market force. The post Listen to the Signals to Enhance Your Strategic Planning appeared first on VisionEdge Marketing. We have answers.

Planning 301

Planning Terms and Conditions Contingency Planning Lead Scoring 301

Marketing Insider Group

FEBRUARY 19, 2025

Maybe youre a marketing professional with a passion for storytelling, or a fitness coach who believes in sustainable, long-term health changes. If marketing is a mullet, this is the business in the front part of your strategy, whereas platforms like X, Instagram, and TikTok are the party in the back. What are my biggest strengths?

Personalization 147

Personalization Ad Building Branding Brand Identity 147

Webbiquity

NOVEMBER 23, 2024

Proven Strategies to Get 1,000 Likes on Instagram Here are some six effective strategies to get more likes on your Instagram account: Know Your Target Audience Knowing the interests and tastes of your target audience is among the most successful techniques in social media marketing. appeared first on B2B Marketing Blog | Webbiquity.

Best Practices 244

Best Practices Social Media Storytelling User-Generated Content 244

Vision Edge Marketing

FEBRUARY 25, 2025

This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth. By leveraging the voices of loyal customers who transform into ambassadors, businesses can improve their reputation, explore new markets, and broaden their reach.

Marketing & Strategy 146

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 146

Oktopost

AUGUST 12, 2024

If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. Leverage Your Team’s Insights Imagine this: the founder(s) and key leaders – from marketing to sales to customer success – share content on LinkedIn 3-5 times a week. Here’s why: 1.

Linkedin 118

Linkedin Advertising Channels B2B Thought Leadership B2B 118

Webbiquity

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn. Now: It’s a mystery.

B2B Thought Leadership 161

B2B Thought Leadership Lock-In Twitter Thought Leadership 161

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. Through platforms like Google Ads, social media, and display networks, businesses can instantly gain visibility and engage with target audiences. What is Paid Media Advertising?

Paid Content 162

Paid Content Advertisements Advertising Paid Search Agency 162

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

Linkedin 143

Linkedin Marketing AI Examples B2B Thought Leadership 143

Martech

JANUARY 16, 2025

Retail media networks (up 15.6% Dig deeper: Retail media networks continue to grow: 2025 predictions Priorities for advertisers. Sixty-two percent of marketers said performance-driven paid media was most critical to their plans. Coming in second, measurement and attribution was critical to 50% of marketers. Why we care.

Advertisements 110

Advertisements Advertising Funnel Advertising Digital Marketing Funnels 110

Martech

JANUARY 9, 2025

Amazons new Retail Ad Service is bringing retail media networks available to everyone. Amazon Retail Ad Service is likely a significant disruption in the retail adtech market. Not only can it provide access to new audiences, but it is yet another push for standardizing measurement in retail media networks.

Paid Search Agency 110

Paid Search Agency Ads Service Amazon 110

Vision Edge Marketing

FEBRUARY 25, 2025

This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth. By leveraging the voices of loyal customers who transform into ambassadors, businesses can improve their reputation, explore new markets, and broaden their reach.

Marketing & Strategy 134

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 134

Sprout Social

JANUARY 21, 2025

According to The Sprout Social Index 2025 , 54% of marketing leaders will use overall engagement as a measure of social media success in 2025. Many marketers fear organic social media is becoming obsolete, largely due to ever-changing algorithms that prioritize paid content. Is organic social media growth still possible? Consistency.

Social Media 125

Social Media Organization Media Paid Social Agency 125

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. The increase came despite one-fourth of marketers citing difficulties integrating retail media with other digital channels and 32% having concerns about ROI.

Advertising Channels 111

Advertising Channels Media Planning Paid Search Agency 111

SocialPilot

SEPTEMBER 5, 2024

Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. We have bought the secret strategies they have implemented in their social media marketing plans to gain success. Travel plans are often inspired by a video or snapshot seen online.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. If you’ve ever wondered how to become a good social media marketer, the answer lies in developing specific characteristics that set successful marketers apart.

Social Marketing 195

Social Marketing Planning Work Management Marketing Analytics Tools 195

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

Linkedin 125

Linkedin Marketing & Strategy Examples Marketing Strategy 125

Martech

JANUARY 22, 2025

Change is the only thing you can rely on in digital marketing. Retail media networks (RMNs) are a big part of that something. The zero consumer: A new breed needs a new approach Today’s consumers, particularly the younger generations, defy conventional marketing wisdom. “There are no boundaries,” said Svikas.

Cost per Acquisition 105

Cost per Acquisition Campaigns Advertising Agencies ROAS 105

Webbiquity

JULY 11, 2024

Personalized marketing messages, recommendations, and attention to individual needs can enhance customer satisfaction and loyalty. This includes maintaining fairness in all operations, from how you treat your employees and source your materials to the transparency of your marketing practices.

Marketing AI 189

Marketing AI Ethics Ad Building Customer Satisfaction 189

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media 128

Social Media Marketing Budget Social Marketing Marketing & Strategy 128

Marketing Insider Group

MARCH 4, 2025

Real-world conditions, such as testing in different lighting environments or network speeds, provide insights beyond lab-based testing. Marketing Insider Groups Graphic and Website Design Services are designed to help you create a stunning online presence that captivates your audience and drives results.

Conversion Rate 182

Conversion Rate Design Conversion Banners 182

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Why Zemanta? It is advertising for the modern internet. Why Nativo?

Paid Content 318

Paid Content Distribution Cost Per Thousand Cost Per Click 318

Oktopost

SEPTEMBER 12, 2024

CMO of TechnologyAdvice, Tyler Lessard, who has led award-winning marketing teams and created multiple B2B categories, gives a fresh perspective on why your content marketing may be missing the mark. and has been recognized as one of the most Fearless B2B Marketers by Marketo.

CMO 152

CMO Transparency Marketo Account Based Marketing 152

B2BMarketing.net

FEBRUARY 17, 2025

As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise. For marketing leaders, the stakes have never been higher when it comes to innovations shaping a privacy-first future , managing sensitive client data and establishing customer trust.

B2B Marketing 104

B2B Marketing Enterprise Management Phishing Marketing Management 104

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings.

Acquisitions 115

Acquisitions Advertising Agencies Paid Search Agency Enterprise Management 115

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. Social networks are indispensable for those in search of fresh ideas and trusted recommendations. And positive online buzz has premium payoffs.

Social Media 119

Social Media Media Social Networks Urgency Marketing 119

Webbiquity

JUNE 4, 2024

B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. July 2023 through April 2024 — New Normal: Employment is back to pre-pandemic levels and the stock market is roaring. People were just done with the whole thing.

Traffic 293

Traffic Trends Marketing Websites B2B 293

Contently

OCTOBER 9, 2024

When LinkedIn first rolled out, it was a useful place for people to network, search for jobs, and share updates — and look up whatever happened to that coworker from 10 years ago. In fact, according to LinkedIn : 40% of B2B marketers surveyed say LinkedIn is the most effective channel for driving high-quality leads. Consider Mailchimp.

Linkedin 137

Linkedin B2B Thought Leadership Thought Leadership FAQ 137