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Professional Communities of Influence are a Winning B2B Growth Strategy

Vision Edge Marketing

B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. Using this definition allows us to expand the concept to include communities and networks. In this way, peer networks expand COIs to communities of influence.

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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

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Social Media Subscription: Is It Really Worth It?

Marketing Insider Group

Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options. This feature can include industry reports, expert advice, and networking opportunities.

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Five Effective Instagram Post Ideas for B2B Businesses

Webbiquity

LinkedIn is an excellent B2B network , but Instagram is another great option for B2B and B2C companies alike. I especially like this one, in which they share graphs that help you quickly identify the best types of posts on each social network. Guest post by Mitt Ray. For some ideas, check out HubSpot’s videos.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. In this webinar, we'll cover: How Marketing can enable Sales to switch to a high-engagement prospecting strategy. How Sales can build a network of high-value relationships and book sales calls.

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LinkedIn Newsletters: Everything You Need to Know to Get Started

Trade Press Services Newsletter

Posting content on LinkedIn helps brands and individuals increase visibility and engage with their networks. A LinkedIn newsletter is like an email newsletter , but its distributed directly through LinkedIn to your network. Then, leverage these insights to better understand audiences and fine-tune future content and marketing efforts.

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Light Up Customer-Centricity with Powerful Behavioral Data | What’s Your Edge?

Vision Edge Marketing

Tracking customer data can provide insight into referral rates and offer clues to the effectiveness of word-of-mouth marketing and potential areas for enhancement. This enables Unilever to personalize marketing campaigns, optimize sales strategies, and improve customer relationships based on real-time insights and analytics.

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