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B2B Marketers Now Use Facebook More Than Any Other Social Network

KoMarketing Associates

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers. In terms of importance, Facebook (40%) topped the list among B2B marketers.

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Artificial Neural Networks: What Every Marketer Should Know

Marketing Insider Group

Artificial intelligence in marketing is a subject that is dominating the industry right now. From all the current applications in marketing automation and predictive analytics, to the all-important question: What’s next? The post Artificial Neural Networks: What Every Marketer Should Know appeared first on Marketing Insider Group.


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Take your Network of Brand Advocates Global with Localized Marketing


While email blasts tend to go out to thousands of people, The post Take your Network of Brand Advocates Global with Localized Marketing appeared first on Influitive. People thrive on personalization—the feeling that something is special and unique to them—and this is especially true in business.

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Apple Ad Network Gives Marketers A New Opportunity via @sejournal, @brookeosmundson

Search Engine Journal

Learn how Apple is claiming its place in the search market, the revenue streams for its services category, and the challenges it faces. The post Apple Ad Network Gives Marketers A New Opportunity appeared first on Search Engine Journal.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. In this webinar, we'll cover: How Marketing can enable Sales to switch to a high-engagement prospecting strategy. How Sales can build a network of high-value relationships and book sales calls.

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Content Marketers Share Their Best Networking Tips for In-Person and Virtual Events

Content Marketing Institute

Conferences – in person or virtual – can present great opportunities to network. Here’s some help to overcome those networking jitters, whether you’re remote or gathered with others. But it doesn’t come naturally to many.

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Jambo account-based marketing platform joins ON24 Partner Network


Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. Read next: How to decide if you need an account-based marketing platform. Get the daily newsletter digital marketers rely on.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

Because of this, most firms are now considering partner enablement as the key to survival, and are focusing on driving intra-firm value creation, network effects, and partner co-innovation. Use B2B Marketing Zone's webinars to earn continuing education credits! February 9, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT.