2020

3 Tips to Create an Excellent Follow-up Email Sequence

SendX

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Email 227

Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

Guest post by Stuart Cooke. The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads.

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61% of B2B Marketers with a Content Marketing Strategy Have Seen Improved Performance

KoMarketing Associates

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives.

Your Guide to Marketing Transformation in 2020

Marketing Insider Group

No matter how glamorous the glory days of Madison Avenue sound, you wouldn’t dream of going back to doing marketing the way they did it: glitzy, kitschy commercials that blanketed the airways – all three of them.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Are You Committing Random Acts of Marketing and Sales?

ANNUITAS

How to know if your marketing and sales efforts are eroding your growth. How would you describe your current marketing and sales motion? Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business?

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More Trending

The 10 most fascinating people in B2B marketing in 2019

Biznology

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my lists last year , and in 2017 , 2016 and 2015 , it is my pleasure to introduce these fascinating colleagues to you.

Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. Is there a big advantage to hosting them separately?”. This question comes up all the time in client work, and not just with Marketo customers.

Is Your Firm a “Safe Choice”? for Prospective Clients?

Marketing Craftmanship

Prospective clients certainly want to know if you have the experience and skills they need. But before they put you on their short list of candidates for consideration, they first will need some assurance that your company is a “safe choice.”

How to Master YouTube SEO, in 10 Easy Steps

Contently

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Is Mobile-Only Email Design Appropriate for My Brand?

Modern Marketing

The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so many mobile opens that they’re considering adopting mobile-only email design.

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Abandoned Cart Recovery Email Templates - Ultimate Guide

SendX

‘A cart has been abandoned.’ - this message might keep your mobile busy every other minute if you are an eCommerce store owner. Also, you should have asked your abandoned cart recovery plugin to get you notified about it.

Advanced Tips for Protecting Your Small Business Network on a Budget

Webbiquity

Guest post by Ludovic Rembert. If you run a small business, you probably feel that you’ve got plenty to worry about. Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Image credit: Jimmy Chan from Pexels.

Study: Video Now Providing 49% More Interactions for Marketers on Instagram

KoMarketing Associates

As social media continues to grow in prominence as a tactic for marketers, new research shows that Instagram is paying off, and videos on the platform are performing exceeding well.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

How to Use Employees’ Ideas to Drive Business Growth

Marketing Insider Group

With 53 jobs under my belt, I’ve come to realize one thing about office politics : “Behind every bad idea is an executive who asked for it.” Traditional, top-down structure often hampers the formation of great ideas.

How to Succeed in Personal Branding on Social Media

B2B PR Sense

Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There's no doubt that there's an important place for personal branding on social media.

5 Tips to Help Make Your Next Customer Event a Success

Act-On

These 5 tips for a successful customer event will help you improve registrations, engagements, attendees, and retention to maximize ROI. Customer Marketing Events Marketing Marketing Strategy

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Making Your New Website a Better Marketing Tool Than Your Old Website

Biznology

With the turning of the calendar — and, frequently, budget cycles — marketers often turn their attention to new plans for the new year. This includes updates and overhauls to websites. An important question to ask as you consider a new website is, “Will my new website be better?”. Better Than What?

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

4 Ways to Avoid the Q4 Revenue Scramble

The Point

Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers.

LiveIntent Recognized as One of the Hottest Companies of 2019

Liveintent

LiveIntent Recognized as One of the Hottest Companies of 2019. Each year, Business Insider, one of the most expert publications in our space, surveys the world of ad-tech and mar-tech and digital advertising, and comes up with a list of the most promising companies in that space. .

The Art and Science of Content Marketing ROI

Contently

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year.

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Why Customer Personas Need to Die: Moving Beyond Segmentation to Personalize at the Individual Level

Modern Marketing

Anyone who’s worked on a marketing pitch deck has dealt with customer personas — those artificial audience ideals like “Maggie the Millennial” and “Craig the CTO.”

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How to Build Your Email List with Instagram Giveaways

SendX

Giveaways have always been popular with big brands and marketers. Giveaways are massive campaigns that allow brands to acquire new customers and boost sales. Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists.

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The Six Most Important Trends in Cloud-Based Software for 2020

Webbiquity

Guest post by Angelina Harper. Cloud computing has become a global phenomenon since the concept emerged a decade ago.

5 AI Tools to Help You Get Smarter in Your Content Marketing

Content Marketing Institute

Artificial intelligence already plays a role in your content marketing. Think Google.) Why not be more intentional about using it? Check out these 5 AI tools to help you be smarter in your content marketing.

From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get!

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.