2018

5 MarTech Trends That Will Evolve Marketing In 2018

Marketing Insider Group

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […]. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Content Marketing

Trends 426

How Marketing Automation Makes Businesses Smarter

Act-On

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

The backfire effect is elusive

KoMarketing Associates

The backfire effect is when correcting misinformation hardens, rather than corrects, someone’s mistaken belief.

What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity

Guest post by Lilach Bullock. With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How a great lead generation website will supercharge your content marketing strategy

Tomorrow People

Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place. For content marketers, strategy is a practical part of their marketing. Strategy for lead generation — content marketing’s primary goal — involves looking at what you want your website to do, rather than what it is. Tomorrow People found that over half of marketers aren’t sure they’ve got it right.

More Trending

Proving ROI of Industrial Content Marketing is Still a Big Challenge

Industrial Marketing Today

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. You are in good company. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year.

Intentional inventing: own the intellectual property that leads the future

Biznology

Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. If no one has a patent, you win.

Intent 279

New research: Empathy and solving buying problems

B2B Lead Generation

Most of us are solving sales and marketing problems. But instead, we need focus on solving customer buying problems with empathy. Because buying is harder today than ever been. You need to think about what your customer is thinking/feeling.

The Budgeting and Planning Maturity Model For B2B Marketers Explained

bizible

At large organizations there are numerous responsibilities, ownership areas, and processes in place that make it difficult to identify opportunities to improve operations. It’s also difficult to prioritize which areas to improve or optimize first.

Plan 246

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

When segmenting customers, don’t forget your silent majority

Modern Marketing

Richard Nixon popularized the expression, the silent majority , when he used it to label the broad swath of Middle Americans who are reticent to publicly declare their opinions.

10 Digital Marketing Tricks Used By Famous Business Brands

Marketing Insider Group

There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in.

How to Hire The Perfect Person To Run Your Social Media

Act-On

Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why, who - and how - to hire.

Report: Real-Time Analytics Becoming More Critical to Marketing

KoMarketing Associates

Marketers are already delivering customer interactions across various touchpoints in real-time, and they expect “real-time customer analytics” to play an important role in marketing going forward.

Report 233

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point.

I Need Hot Leads, and I Need Them Now

The Point

When you work primarily with high-tech clients , you learn to cope with a great deal of short-term thinking. Tech companies have short-term horizons for a number of reasons: * Many are private and depend on short term results to prove viability and therefore ensure their ongoing funding.

Lead 236

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy.

Making Email the Cornerstone of Industrial Content Marketing

Industrial Marketing Today

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it. They did the keyword research.

SEO 222

5 Reasons Why Your Buyer Persona’s Aren’t Good Enough

B2B Lead Generation

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? You swear you did everything right, but when it comes time for the results to pour in, they never show. It’s a marketer’s worst nightmare. The likely culprit? Bad buyer personas. Think about it, your buyer personas are the building blocks of your marketing campaigns. If they’re not good enough, every part of your marketing strategy will suffer.

How To Measure The ROI Of Print Marketing

bizible

Account Based Marketing (ABM) is a strategy quickly gaining traction among B2B marketers. By bringing sales and marketing together and developing unique strategies for specific key accounts, firms can be more focused, personal and creative in their communications with prospects.

Six Steps Toward Building a Successful Sales Force

ViewPoint

Building a successful sales force is not easy. Most sales managers will tell you it involves three fundamental steps: Hire the best-qualified candidates; train them; and compensate for results. But there is more to it than that.

Build 197

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Landing Pages: The Huge Mistakes Marketers Make and How to Avoid Them

Marketing Insider Group

Landing pages are central to every marketing strategy. Landing pages have one focus—conversions. While it’s not incredibly hard to create a landing page these days, conversions are still hard to come by.

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities.

Survey 229

How B2B Brands Can Drive More Leads This Year

Webbiquity

Guest post by Brandon Brown. In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue.

Lead 276

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business.

B2B Lead Generation Best Practices: 6 PR Methods You Need to Know

B2B PR Sense

Lead generation is the goal of every brand. But how can you take that goal and make it a reality? Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy. Where Does PR Fit Into Lead Generation?

PR 264

Industrial Content Marketing that Engages Engineers

Industrial Marketing Today

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it.