2017

The Best Content Marketing Examples

Marketing Insider Group

Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.)

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

Illustration by Hea Poh Lin. In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. But, produce massive amounts of it to get in front of customers.

Trending Sources

How to save your content marketing strategy from self-destruction

Tomorrow People

Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity. Here’s how to differentiate and kill the competition. Guess what?

Customer Lifecycle Optimization: Why It Matters And How To Improve It

Act-On

Customer lifecycle optimization is thinking of your sales funnel as a whole, not just disparate parts. Target the weakest parts to deliver outsized results. Advocacy & Loyalty Customer Marketing customer lifecycle customer lifecycle optimization customer marketing

#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Learn from B2B buyers on #HowIBuy. Featuring C-Suite and Executive leaders from MongoDB, Uberflip, InsightSquared, and more. Get the eBook free!

More Trending

6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or teleprospecting) is not rocket science, there are a lot of moving parts in a well-run lead generation machine. Failure to execute and coordinate all of the moving parts leads to poor results.

Vendor 119

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed.

Brand 130

3 Forces Shaping The Future of B2B Marketing

Type A Communications

November 7, 2017 by Tony Zambito Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an. read more.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

7 Tips for Building Trust with Your Content Marketing

Marketing Insider Group

Trust is the glue that binds together any relationship. This includes the all-important brand-customer bond. When consumers trust your brand, they will feel more confident in your products and services. Your odds of lead conversion and customer retention go from the toss of a die to the flip of a coin. A study done by […]. The post 7 Tips for Building Trust with Your Content Marketing appeared first on Marketing Insider Group. Content Marketing

Trust 159

3 Forces Shaping The Future Of B2B Marketing

Tony Zambito

Illustration by Gregor Cresnar. Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor.

B2B Marketers Are Buying Customer Data Platforms. Here's Why.

Customer Experience Matrix

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. The topic is more intriguing than it sounds because it raises the dual questions of why CDPs haven’t previously been used much by B2B SaaS companies and what's changed.

Buy 109

You Need to Understand These 6 Things About What B2B Buyers Want

Act-On

The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. That seems to be the underlying premise of marketing right now. It’s not a bad premise. It leverages one of the all-time great marketing principles: relevancy.

B2B 140

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

25 B2B Engagement Tactics For All Marketing Funnel Stages

bizible

With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? At which of the marketing funnel stages are prospects prepared for various types of outreach?

Funnel 131

12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]

Vidyard

If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to customer.

Video 130

How to Build a B2B Marketing Team

Webbiquity

One of the most critical aspects of creating a roadmap for business growth is staff planning. Other than cash flow analysis, it may be the most crucial element. Without cash, you don’t have a business. Without people, nothing gets done.

Build 118

How to develop buyer personas for B2B marketing

Tomorrow People

Creating buyer personas is a powerful way to build the audience understanding every B2B marketing department needs for success, and an essential part of your campaign research. b2b promotional campaigns buyer personas

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

Beware the Siren Call of Pre-Qualified Leads

The Point

There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads.

CPL 123

How to get on Influencers’ Radars

Onalytica B2B

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year.

Skype 102

Are Companies Ignoring Their Best Source for Buyer Insights?

Type A Communications

August 17, 2017 by Tony Zambito In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics. read more.

Modern Marketing Transformation – Why It Won’t Work Without the Right Culture

Marketing Insider Group

The digital experience, the power of Big Data, agile marketing, compelling content strategies, marketing automation, a customer-centric approach – the core tenets of modern marketing weren’t born yesterday. So, why are some marketing teams struggling to keep up?

Work 154

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Rethinking Buyer Personas In An Era Of Digital Transformation

Tony Zambito

by Louis Prado. In the past five years, we have seen exponential disruption each year in multiple markets. Digital technologies and resulting transformation turning markets literally inside out.

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely.

The 10 Commandments of Successful B2B Customer Retention

Act-On

It’s the age of the customer. Whether you’re talking about marketing that’s “customer-centric” or “customer first,” or discussing “the. customer experience,” “customer success,” or “customer retention,” there’s no shortage of buzzwords about the customer. This isn’t all just talk, either.

Matrix of 31 Marketing Funnel Metrics [Infographic]

bizible

Marketing funnel metrics are always at the forefront of a B2B marketer’s mind. We’re constantly looking at conversion rates, cost data, social shares, open rates, and click-throughs -- just to name a few.

Funnel 126

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

16 Video Marketing Benchmarks You Need to Know [Infographic]

Vidyard

Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. And when something is so hot, you need to (a) use it (check!) and (b) maximize its performance.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website.

Tools 118

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives.

Search 141

The Demise of the White Paper is Greatly Exaggerated

The Point

If you can say anything about marketers, it’s that we love obituaries. Yes, we love to declare things dead. Inbound Marketing? The MQL? Lead Funnels?

Paper 123

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.