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Walker Sands Continues Growth With Acquisition of B2B Demand Generation Agency KoMarketing

Walker Sands

Walker Sands has constantly evolved during my 15 years at the agency, which is part of the reason we’ve landed on the Inc. And the ongoing innovation that continues to take place across the agency ensures we stay at the forefront of B2B marketing trends. Deepening Our B2B Demand Gen Expertise. Contact our team here.

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Getting to Know Derek Edmond, Our Senior Vice President of Demand Generation

Walker Sands

In early 2023, we announced that Walker Sands had acquired KoMarketing in an effort to expand our growing demand generation capabilities. Fast forward to today, and our teams have come together as a unified demand gen team dedicated to driving important business outcomes for our clients. What’s new in demand generation?


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Demand Generation Provider Activate Marketing Services Acquires Green Leads

Smashmouth Marketing

Acquisition Accelerates Activate's Full-Funnel Demand-to-Pipeline Demand Generation Services and Adds High-Value Sales Appointment Setting Capabilities. based global Sales Development Rep (SDR) and appointment generation resources. SOURCE Activate Marketing Services. Click here to continue reading.

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Demand Generation vs Inbound Marketing: Marketers Must-Know

Only B2B

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Must Read: 5 Common B2B Demand Generation Pitfalls to Avoid What is Demand Generation? Lead generation and qualification. But what truly sets them apart? blog downloads, content offers).

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)

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The Demand Generation Strategy Guide


These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Demand Gen = Sales + Marketing.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.