Tony Zambito

NOVEMBER 15, 2020

With digital transformation accelerating, B2B leaders will need to look at how to design digital interactions that enable buyers. Redefining, updating, and bringing purpose to your buyer personas is proving to be a necessary path towards recovery in 2021. .

Buyer Personas 220

Buyer Personas B2B Sales Digital Transformation Interactive Marketing 220

Marketing Insider Group

NOVEMBER 16, 2021

The 2021 Marketing Vision event, the 27th annual event, was a repeat of this virtual format with a mix of external, ITSMA, and Momentum speakers. This goes hand-in-hand with the rapid growth of ABM, its greater strategic priority, and the transformation from simply a program to a core way of selling.

Account Based Marketing 235

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 235

Martech

OCTOBER 22, 2024

Some small business sectors have always reached into the digital space. During the pandemic years, many more were compelled into digital transformation. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%.

eCommerce 113

eCommerce Marketing Management Digital Transformation Small Business Marketing 113

Bannerflow

FEBRUARY 4, 2021

Over the past year, the term digital transformation has been a huge focus for many businesses. Some studies have also shown how the process of digital transformation has actually advanced by a matter of years. In addition, they’ve also used the situation to get ahead digitally. What is digital transformation?

Digital Transformation 98

Digital Transformation Work Management Advertising Agencies Paid Search Agency 98

Only B2B

AUGUST 11, 2020

There are definitely, many occupations and vocations who are reaping the benefits of digital transformation. But with this digital transformation, it has become less tedious task to generate leads. The post Top Telemarketing Trends & Predictions for 2021 appeared first on Only-B2B. Artificial Intelligence.

Telemarketing 147

Telemarketing Marketing AI Trends Digital Transformation 147

Marketing Insider Group

JULY 15, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more!

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. Navigating digital transformation.

Marketing AI 143

Marketing AI Trends B2B Marketing Account Based Marketing 143

Contently

DECEMBER 10, 2020

As we prepare for 2021 and think through budget, headcount, and strategy, here are five areas top of mind for me. As I work with our team to plan 2021, we will leave room each quarter for the unexpected. Speaking of events, I firmly believe that all of 2021 will be virtual. Remaining agile. Planning for more virtual events.

Planning 216

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 216

Adobe Experience Cloud Blog

JUNE 11, 2021

Even though this past year presented many challenges, Adobe Experience Cloud customers continued to innovate and push digital boundaries, demonstrating how bringing together the right mix of creativity, content, and data can improve every experience. Eicher Motors (nominated by TCZ Digital Private Ltd.). The Transformer.

Peer-to-peer 146

Peer-to-peer B2B Thought Leadership Digital Transformation Advertising Agencies 146

Top Rank Marketing

FEBRUARY 7, 2024

For B2B companies, digital transformation is not a destination; it’s an ongoing journey. Marketers must continuously assess and adapt their marketing technology stack to remain competitive, meet evolving customer expectations, and seize new opportunities in the digital landscape.

Digital Transformation 115

Digital Transformation B2B Advertising Benchmark Gartner 115

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In this guide we’ll be covering challenges in the financial sector and how digital transformation can benefit banking and finance. The clearest is to satisfy consumer demand.

Digital Transformation 104

Digital Transformation Work Management Marketing Management Service 104

Biznology

JANUARY 21, 2021

Welcome to 2021! Their expertise includes… Has experience with digital experience such as B2B marketers and how they will massively shift their 2021 budgets to digital from in-person events. Leadership, corporate governance, strategy, digital transformation, communications, marketing, media, and technology.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Brandpoint

DECEMBER 3, 2020

However, I think we’re all about to go into 2021 with as solid of a plan as we can make after we had our world turned upside down. Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. Center them in your brand and you’ll have a customer not just for 2021 but for years and years to come.

Planning 156

Planning Paid Search Agency VALS Allocation 156

Heinz Marketing

FEBRUARY 16, 2021

Remote workspaces, digital self-service channels, personalized online experiences, and volumes of information available with a few mouse clicks – all that makes up just a small fraction of the much greater whole. A digital transformation sped, in large part, by the pandemic. The Digital Transformation of B2B Sales.

Top of Funnel 132

Top of Funnel Conversion Digital Transformation Work Management 132

Martech

SEPTEMBER 12, 2023

Lexalytics, a platform that used AI-powered NLP to conduct at-scale sentiment and intent analysis, was acquired by InMoment in 2021. The post La-Z-Boy embarks on its digital transformation journey appeared first on MarTech. InMoment will support Calvachi’s team in creating a customer experience hub. ” Get MarTech!

Digital Transformation 121

Digital Transformation Touchpoints Work Management Gartner 121

Martech

NOVEMBER 24, 2021

The digital transformation that is making out of home (OOH) advertising programmatic, data-driven and more integrated into omnichannel campaigns is paying off for marketers and publishers. The post The OOH industry’s digital transformation encourages marketers to test and learn appeared first on MarTech.

Digital Transformation 113

Digital Transformation Advertising Agencies Planning Paid Search Agency 113

Bannerflow

FEBRUARY 10, 2021

It’s no secret that COVID-19 has accelerated the adoption of digital transformation technologies across many, if not all, industries. This can be hard to achieve in practice if you don’t have a strategy for digital transformation within a workable framework for your particular business. Framework examples.

Digital Transformation 80

Digital Transformation Marketing AI Marketing & Strategy Work Management 80

Conductor

SEPTEMBER 9, 2021

How telehealth, AI, IoMT, AR, VR, and staffing are fueling healthcare transformation. The COVID-19 pandemic has propelled digital transformation in healthcare to new heights. In the first half of 2021 alone, venture capitalists (VC) invested $14.7 Healthcare Technology Trends in Telehealth 2021.

Trends 98

Trends Marketing AI Marketing Management Digital Transformation 98

Webbiquity

APRIL 11, 2019

Powered by conversational AI, this component of digital transformation technology is creating breathtaking changes and redefining the customer interaction journey. By 2021, 15% of all customer service interactions will be completely handled by AI , an increase of 400% from 2017. per Gartner. How does it work?

Marketing AI 261

Marketing AI Enterprise Management Conversion Ideal Customer Profiles 261

Adobe Experience Cloud Blog

MARCH 5, 2021

They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. Award categories for 2021. Apply for the 2021 Adobe Experience Maker Awards. Applicant must be VP level or above.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Mobile Advertising 115

Marketing Insider Group

NOVEMBER 15, 2022

I discussed the major themes and learnings from a year ago in “ ITSMA Marketing Vision 2021: My Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders ”. And despite the significant acceleration of digital transformation during the pandemic, there’s significant work to do. Marketing Vision 2022 delivered on all fronts.

B2B Thought Leadership 242

B2B Thought Leadership B2B Marketing Planning Top of Funnel 242

KoMarketing Associates

DECEMBER 8, 2020

Overall, 69% of marketers say they have invested in martech to accelerate their digital transformation. This suggests that most marketers have a “positive” outlook on martech integration, according to the researchers behind the report. Only 1% say they have yet to invest in this form of technology.

Digital Transformation 169

Digital Transformation Generation Custom Publishing Statistics 169

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Now executives are all in on digital transformation. . The best social commerce platforms to use in 2021. Posted by The Body Shop on Monday, August 2, 2021. The post What is social commerce?

Stats 142

Stats Examples Tips Top of Funnel 142

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Brands seem confident in the effectiveness of podcast advertising, with 79% of advertisers from 2020 continuing to buy in 2021. Read next: How to get the best ROI from podcast advertising.

Spending 123

Spending Advertising Advertisements Amazon 123

Biznology

MAY 25, 2021

May 26-27, hybrid, B2B Marketing Leaders Forum APAC 2021. June 2-3, virtual, from Chicago, B2B Marketing Ignite USA 2021. July 21-23, hybrid, Phoenix, 2021 ANA BMA Masters of Marketing Conference. September 20-21, virtual, starting noon ET on the 21st, Digital Transformation Connect. Produced by Uberflip.

Conference 104

Conference B2B Marketing Planning Peer-to-peer 104

Tony Zambito

OCTOBER 12, 2020

How Do We Improve The Digital Commerce Experience? In the new normal, buyers are preferring to do everything related to commerce digitally. These combined insights can lead to effective and operational buyer personas that guide digital commerce efforts. One no-win option, however, is standing still and doing nothing.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Sana Commerce

APRIL 3, 2025

By 2021, that figure had nearly doubled to 61%. Online marketplaces like Carvana cater to a new generation of buyers who are comfortable making bigger purchases online. Case in point: before the pandemic, around 32% of U.S. car buyers were open to buying online. This change in buyer behavior isnt just a temporary spike; its a new reality.

Digital Transformation 78

Digital Transformation Case Studies Case Study Work Management 78

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. Life has transformed from handshakes and hugs to virtual greetings and social engagement through a laptop screen. What 2021 marketing trends will we be discussing? Further adoption of AI.

Marketing AI 97

Marketing AI Trends Paid Content Advertising Agencies 97

Sprout Social

MAY 4, 2021

Now executives are all in on digital transformation. . The best social commerce platforms to use in 2021. This post Social commerce: How it works and why you should care in 2021 originally appeared on Sprout Social. The COVID-19 pandemic put further strain on brick and mortar businesses.

Work Management 144

Work Management Top of Funnel eCommerce Social Media 144

Adobe Experience Cloud Blog

JUNE 11, 2021

Even though this past year presented many challenges, Adobe Experience Cloud customers continued to innovate and push digital boundaries, demonstrating how bringing together the right mix of creativity, content, and data can improve every experience. Eicher Motors (nominated by TCZ Digital Private Ltd.). The Transformer.

Peer-to-peer 95

Peer-to-peer B2B Thought Leadership Digital Transformation Advertising Agencies 95

Marketing Insider Group

MARCH 1, 2021

This shift started with the drive toward digital transformation in business. If 2021 brings the type of changes Simplea’s Cruce Sanders predicts, C-suites all over the business world will finally see that an investment in content is every bit as valuable as the investment they make in their material and technology supply chains.

Content Marketing 363

Content Marketing Planning Best Practices Lead Ranking 363

Square 2 Marketing

SEPTEMBER 2, 2021

Today’s marketing requires some new and more innovative digital techniques. In 2021 and beyond, CEOs are realizing it’s time to digitally transform their marketing by matching it to how people buy products and services today.

Digital Transformation 71

Digital Transformation Trade Show Demand Generation Agencies Demand Generation 71

Blue Flame Thinking

NOVEMBER 5, 2020

While some clients are looking to get more strategic with their marketing spend in 2021, others still aren’t sure of the direction their plans will take. However, the common theme we are seeing is that 2021 marketing budgets are being reduced across the board. What to Consider as You Plan for 2021. Plan in increments.

Planning 98

Planning Marketing Budget Creation Marketing Budget Trends 98

Webbiquity

MARCH 23, 2021

2021 is the year of digital transformation for B2B marketing. Guest post by Lesley Vos. To keep pace with a rapidly changing business environment, marketers will need to constantly adapt to the latest conditions and adjust strategies for customer service, lead generation, and sales growth.

B2B Sales 300

B2B Sales Top of Funnel B2B Lock-In 300

Bannerflow

JANUARY 28, 2021

This year’s State of In-housing 2021 report from Bannerflow and Digiday, surveys over 200 senior marketers across Europe, at a pivotal moment in time. Success or failure is very real in 2021, and just like in 2020’s report , creativity remains a key commodity. Creativity is key. No one size fits all.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Lead Ranking Digital Transformation 98

Sprout Social

FEBRUARY 8, 2021

We’re excited to share that Sprout Social has been named one of the best software companies for 2021 by G2. T his past year, especially, accelerated digital transformation across businesses and increased the reliance on social as a primary communication channel.

Software 108

Software Customer Satisfaction Paid Search Agency Best Practices 108

Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021. Brand Values.

Trends 101

Trends Marketing AI Work Management Planning 101