Thu.Feb 25, 2021

How Swim Lanes Get Marketing, Sales Development, and Sales More Wins


Hey, Marketing. Is your team going in the same direction as sales development and sales? Check your swim lanes to get everyone synched for selling. What are swim lanes? Swim lanes are a visual representation of workflows that show who’s responsible for which tasks.

2021 Hot Topics: Digital Selling, Product Demos and More


Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members and Biznology contributors to predict what the new year will have in store for us!


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Lead Generation Strategy Guide


What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation?

2021 Trends Series: The “New Deal” in a Post-pandemic World


The global pandemic has set in motion the need for a “new deal” between employers and employees.

Ethics 104

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

8 Simple Steps to Prep Your Webinar Funnel for Sales


Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar.

Funnel 130

More Trending

Meerkat Marketing Recognized for Coronavirus Communications at the Summit International Marketing Effectiveness Awards

Meerkat Marketing

The Meerkat team has worked closely with our clients at numbercrunch inc. to create valuable and educational content for their audience as we continue to navigate the ever-changing waters of the pandemic.

How to Build a Vibrant Online Community [Examples]

Content Marketing Institute

Smart brands work hard to create online communities where digital versions of personal interactions are common. The pandemic just made them more important. Continue reading → The post How to Build a Vibrant Online Community [Examples] appeared first on Content Marketing Institute. Company New

Refreshing the Content Experience for Prospects

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. This week, I’m attending B2B Marketing Exchange where marketing leaders across the B2B space are discussing how to move past the pivot of 2020 and implement new channels and strategies for 2021.

Why Automation Rules are an Online Community Manager’s Secret Weapon

Higher Logic

The post Why Automation Rules are an Online Community Manager’s Secret Weapon appeared first on Higher Logic. Learn why online community automation is so helpful for community professionals – along with 8 ways to use automation rules in your community.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Overlooked Leads: How to Change Your Approach to Closing Deals

BOP Design

Is there a disconnect between your Sales and Marketing teams? Do your monthly reports show a significant difference between leads and closed deals? Want to bridge the gap between inbound leads and closed deals but don’t know where to start?

Leads 62

A Guide to ABM Funnel Metrics

SmartBug Media

Take a moment to imagine your ideal in-house marketing team. How is that dream team performing, and what are they achieving?

Hiring An Internal Digital Marketing Team? Understand The Risks And Rewards Before You Start

Square 2 Marketing

The Trend Is To Hire Your Own Digital Marketing Team, But Understand The Pluses And Minuses Before You Go Forward. I know a number of people looking for digital marketing roles, and they are getting inundated with opportunities and offers.

Programmatic’s Role in B2B Marketing


Innovation in programmatic advertising continues to reshape B2B marketing. The pandemic escalated digital transformation across industries and functions, and marketing and advertising were no exceptions.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Team Spotlight: Meet Carin Slater


Email is at the heart of everything we do at Litmus. Our tools help email marketers send better campaigns, our Litmus Live events help level up email pros around the world, and email is our preferred way to build relationships with our customers and subscribers.

How To Create a Click to Call Link in WordPress (3 Ways)


Do you want to add a click-to-call link to your WordPress site? Your site visitors may need to get in touch with you to negotiate a quote, discuss their requirements, or get support. A click to call link will make it easy for them to connect with you.

Click 55

6 Tips for Curating Content to Build Social Media Exposure

In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media.

5 Key Areas to Consider on the Path to Digital Sales Transformation


There’s now even more pressure on businesses to make the digital pivot.

Class 52

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

What is the Difference between Content Metrics and KPIs?


What is a content metric? What about KPIs? Aren't these two referring to the same thing? Short answer: No. Despite us marketers often throwing these two terms around interchangeably, it is important to know the difference between them.

How to Break Down Technology Silos to Achieve Greater Efficiency and ROI


A business can find itself unintentionally using dozens of different software products, given how easy it is for individual, siloed departmental teams to implement new technology.

Better-for-you beverage brand uses illumin to stay on top


Competition among the better-for-you beverage market is fierce and spans juices, teas, coffee alternatives, diet sodas, and a variety of waters. As evidenced by global sports drink brand Gatorade, which lost nearly 10% market share from 2015 to 2020, no brand is immune to losing ground.

Google Analytics vs Visitor Queue

Visitor Queue

In this video, our CEO, Nick Hollinger, will be doing a quick video walkthrough that demonstrates the key differences between two software tools that are commonly compared. Google Analytics vs Visitor Queue.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Benefits of Partnering with an Online Digital Marketing Agency


The pressure is mounting in online digital advertising to make ad dollars go further and for stakeholders to have a greater understanding of emerging channels, platforms, and privacy regulations.

5 Best Email Marketing Software

Visitor Queue

Businesses are always trying to improve their email marketing efforts as it can be one of their most useful tools to generate leads. Email marketing remains to have a high ROI (return on investment) of $42 to every $1 spent.

Shadow Accounting and How to Stop it


This blog looks at the common practice of shadow accounting by sales professionals and suggests how ICM software can make this a thing of the past while building trust in a much more reliable system. Sales Operations

Trust 52

The Small Business Guide to Paid Advertising


As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . Are you sure you’re not a superhero? . Small business owners are doing it all.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.