Mon.Mar 25, 2019

Artificial Intelligence Vs. Content Intelligence – What’s the Difference?

Marketing Insider Group

If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other? What is Artificial Intelligence?

B2B Marketing Trends to Address in 2019

Modern Marketing

Spring is arriving, and 2019 is in full gear. It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy.

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How to Develop a Content Marketing Strategy to Reach and Convert

Marketing Insider Group

Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge.


Agism in B2B Tech Marketing?

Marketing Envy

Since the beginning of time, thought leaders have proclaimed that technology is transforming marketing forever, just like it has done for so many other professions. B2B tech marketing especially is seen as a fast-paced, ever-changing field where you have to keep up or get left behind.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

How to Avoid Getting Stranded on the Road to Social Success [Examples]

Content Marketing Institute

In the social media sphere, navigational challenges abound for content marketers. How can you be sure which paths will lead you to achieving your goals? Consult the new edition of our social media survival guide for answers.

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Is Your Sales Pipeline Full Or Just Full Of It?

Square 2 Marketing

All Leads Are NOT Created Equally; Do You Know The Value Of Your Sales Pipeline?


How to Get Genuine and Totally Real Followers on Pinterest


Pinterest now attracts 150 million people per month. Its growth even supersedes traditional social network success stories -- millennial use of Pinterest in particular has increased more than any other social network , even Snapchat.


How the Whole Business Wins with Successful Marketing Attribution [Part 1]

Modern B2B Marketing

Every sector has its Big Bad Wolf. For marketing, it’s attribution—or at least it was. These days, attribution isn’t so scary. The wolf has been declawed, and today’s marketers are expected to be able to connect their efforts and spend to revenue.


Direct Costs, Explained in 600 Words or Less [With Examples]


It's surprisingly inexpensive to start a business today -- as little at $3000, according to the Small Business Administration. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex.


Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.