Wed.Feb 21, 2018

LinkedIn B2B Marketing Strategy: 5 Powerful Reasons to Why

Act-On

Learn how a LinkedIn B2B Marketing Strategy can supercharge your marketing and generate more leads and deliver a positive impact to the bottom line. B2B Marketing Social Media Marketing

Are marketers fueling the fake news industry?

Biznology

If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should.

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Pubcon Austin 2018: Visual and Video Content Marketing

KoMarketing Associates

I talk a lot about content so when I had the opportunity to talk about using visuals at Pubcon Austin , I was excited. See, we often get stuck thinking that content has to be blog posts or product information, FAQ pages or ebooks. But when we really think about content, content isn’t just words.

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New Research: Empathy and Solving Buying Problems

Marketing Insider Group

Are you applying empathy as part of your sales and marketing approach? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […]. The post New Research: Empathy and Solving Buying Problems appeared first on Marketing Insider Group. Marketing Strategy

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

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How to Talk to Your Boss About a Side Hustle

Hubspot

In the fifth season of Mad Men , Ken Cosgrove, an account-executive at Sterling Cooper Draper Price, is called into Roger Sterling’s office, a founding partner of the agency.

Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video.

How to Create the Perfect Instagram Images to Sell Your Brand

Hubspot

Photographs are emotional time machines: they transport us to places of which we’ve only dreamed, remind us of past experiences we long to recreate, and spark inspiration for future adventures.

The Rise of Malicious Ads: How They Hurt Brands and What Marketers Can Do

Content Standard

You might not know much about the billion-dollar industry behind the rise of malicious ads, but you probably know what it’s like to encounter them online.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

15 Marketing Job Titles For the Skill Sets You Want at Your Company

Hubspot

There are some weird job titles cropping up across the globe, and I bet you'll never guess what the most popular one was in the U.S. last year for that category. It was "rockstar" -- followed closely by "guru" and "ninja." You read that right. Ninja.

SEO 1

Metrics-Driven PR: When an Acquisition is the Goal

Bluetext

We’ve been writing a lot recently about metrics-driven PR. One metric that is often key to certain clients is being acquired. Of course, when Bluetext first engages with a client for public relations (or any service for that matter), the client rarely opens the conversation by stating their goal is to get acquired.

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By: 3 Ways to Use Content Marketing to Improve Your Business Development | See Girl Work

i-Scoop

[…] your business includes the ability to produce and distribute quality content that align with your overall marketing and business […

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How to Write Authoritative Content If You’re Not an Expert

Kapost

In college, I decided I should probably gain some writing experience, so I applied to write a twice-weekly fashion blog for a popular website targeted to and written by college. The post How to Write Authoritative Content If You’re Not an Expert appeared first on Kapost Content Marketing Blog. Content Creation

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.