INDUSTRY INSIGHTS YOUR PEERS ARE READING
In my previous article, I discussed how CMOs can lead more diverse teams and elevate employee engagement in 2019. Last year around this time, I took a hard look at the ways CMOs can mitigate risks when bringing in outside teams. A fresh calendar year is fast approaching. MORE
This post is part 9 of 11 in a series on HubSpot’s Customer Code. Here’s a secret -- I wanted to launch the first version of The Customer Code at INBOUND 2017. I was excited about the idea, and wanted to start talking about it. But our leadership team pushed back on me. MORE
The page had hardly turned on 2018 when I saw the headline. Why You Need to Align Your Marketing and Sales Team for 2019.” Another year, another article for why it is important for organizations to align their marketing and sales teams – as if organizations do not know this given the […]. MORE
Love is in the air. The sweetest time of the year is here, friends! Chocolate, heart-shaped candies, and tons of love declarations. Cupid’s work is done and now it’s our job to do the rest. MORE
We live in an information age. Anyone looking for answers to a question can get a list of results with a simple click of a button. This action keeps search engines like Google busy. In fact, Google processes more than 336 million search queries in just one hour. MORE
In the past five years, Facebook’s organic reach has declined significantly – 2016 alone saw a 52% drop. Facebook Pages with over 500,000 “likes” have an average organic reach of 2% or less for each post, according to research from Social@Ogilvy reported by HubSpot. MORE
If someone were to get all meta and survey B2C marketers about which survey results they look forward to most each year, you gotta like CMI and MarketingProfs’ chances of claiming the top spot. MORE
Go faster: accelerate conversion with real-time connectors to the NetLine Portal. MORE
Is your 2019 shaping into a great year for your digital content creation and marketing efforts? If yes, keep reading for more insights to keep you on the top of your game. If no, perhaps you are just a couple small adjustments from a breakthrough. MORE
B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual. MORE
In terms of digital marketing, targeting your audience is vital to the success of your program. MORE
A/B testing has been around for so long that it’s hard to remember what digital marketing was like before we could test anything to find out what design, messaging, offers, etc. produce the best results. MORE
In a client call about an upcoming seasonal nurture, our client commented that he was glad to see the lighter theme and tone because it seemed a good change following two prior, more serious nurtures. People will notice and be more receptive if we change things up, he said, which is entirely true! MORE
Creating a smart and unique online profile is key when trying to be a sparkling fish in the wide, wide pool of online daters. It’s a challenge that extends to companies, too. MORE
Gillette's 'Best a Man Can Be' ad has received some backlash but was beloved by those it was truly for. Advertising ad campaign campaign analysis CPG gillette shave shaving MORE
Let’s suppose you want to learn about Brexit. You could go to a legacy news outlet like the The New York Times and search the archives. If your preferences skew a bit more modern, you could take your question to an outlet like Vox, which specializes in SEO-friendly explainers. MORE
The post appeared first on ONLY B2B. blogs ABM Account based marketing MORE
This is the second in our series of Wednesday Wisdom articles from Consultants Collective on hot topics in business and technology 2019. Have ideas or predictions of your own? We’d love to hear them. The importance of branding grows more critical and more complex each year. MORE
If you’re like us, then you know that sticking to your New Year’s resolution takes a lot of focus and work. While we can’t help you hit the gym more or spend less on take-out, LiveIntent is here to help you more easily manage your inventory to increase yield and drive revenue for your email newsletters. MORE
Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI. MORE
Internet users will probably find the following as an all-too-common scenario. After making an online search for a product or service and viewing some suggestions from Google, they get served with related offers or ads. MORE
Being a marketer isn’t easy. The profession carries its own unique challenges and problems. While Sales always has hard targets in mind, Marketing’s focus is a little more ethereal. There is a constant shift from focusing on the minutia to thinking about the larger picture. MORE
If improving the health of your database is a priority in the new year, skip the traditional means of data cleansing and take a look at your email inbox first. That’s right, email replies (like Out-Of-Office and Left-The-Company) contain valuable sales intelligence about your leads. MORE
The World Media Group recently released the results of a content-centric survey where they asked brands, agencies and media content studios from around the world their thoughts around content-led campaigns. MORE
A pioneer at the young age of 24, Sue Izzo was the first female sports agent to launch a sports management agency in a male-dominated and cut-throat-action sports arena. For over 20 years, Sue represented world renowned professional athletes, Olympians, ESPY winners, and X-Games gold medalists. MORE
Just like anybody, you too may know that credit card debts are the high-interest loans. Most people have multiple credit cards from multiple issuers and use them at several instances, all of which may not be logical enough for proper reasoning. MORE
Many people nowadays believe that retail is dead or dying. Since most consumers shop online, there’s really no need for brick and mortar stores, is there? That’s quite wrong actually. MORE
The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. MORE
Marketing Insider Group
JANUARY 23, 2019
B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual.
Contently
JANUARY 23, 2019
Let’s suppose you want to learn about Brexit. You could go to a legacy news outlet like the The New York Times and search the archives. If your preferences skew a bit more modern, you could take your question to an outlet like Vox, which specializes in SEO-friendly explainers.
Marketing Insider Group
JANUARY 23, 2019
The page had hardly turned on 2018 when I saw the headline. Why You Need to Align Your Marketing and Sales Team for 2019.” Another year, another article for why it is important for organizations to align their marketing and sales teams – as if organizations do not know this given the […].
Only B2B
JANUARY 23, 2019
The post appeared first on ONLY B2B. blogs ABM Account based marketing
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Biznology
JANUARY 23, 2019
This is the second in our series of Wednesday Wisdom articles from Consultants Collective on hot topics in business and technology 2019. Have ideas or predictions of your own? We’d love to hear them. The importance of branding grows more critical and more complex each year.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Ontraport
JANUARY 23, 2019
A pioneer at the young age of 24, Sue Izzo was the first female sports agent to launch a sports management agency in a male-dominated and cut-throat-action sports arena. For over 20 years, Sue represented world renowned professional athletes, Olympians, ESPY winners, and X-Games gold medalists.
Spiralytics
JANUARY 23, 2019
Internet users will probably find the following as an all-too-common scenario. After making an online search for a product or service and viewing some suggestions from Google, they get served with related offers or ads.
Content Standard
JANUARY 23, 2019
Creating a smart and unique online profile is key when trying to be a sparkling fish in the wide, wide pool of online daters. It’s a challenge that extends to companies, too.
Content Marketing Institute
JANUARY 23, 2019
In the past five years, Facebook’s organic reach has declined significantly – 2016 alone saw a 52% drop. Facebook Pages with over 500,000 “likes” have an average organic reach of 2% or less for each post, according to research from Social@Ogilvy reported by HubSpot.
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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Content4Demand
JANUARY 23, 2019
In a client call about an upcoming seasonal nurture, our client commented that he was glad to see the lighter theme and tone because it seemed a good change following two prior, more serious nurtures. People will notice and be more receptive if we change things up, he said, which is entirely true!
PureB2B
JANUARY 23, 2019
The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for.
Bannersnack
JANUARY 23, 2019
Love is in the air. The sweetest time of the year is here, friends! Chocolate, heart-shaped candies, and tons of love declarations. Cupid’s work is done and now it’s our job to do the rest.
Evergage
JANUARY 23, 2019
A/B testing has been around for so long that it’s hard to remember what digital marketing was like before we could test anything to find out what design, messaging, offers, etc. produce the best results.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
ClearVoice
JANUARY 23, 2019
Is your 2019 shaping into a great year for your digital content creation and marketing efforts? If yes, keep reading for more insights to keep you on the top of your game. If no, perhaps you are just a couple small adjustments from a breakthrough.
Modern B2B Marketing
JANUARY 23, 2019
If improving the health of your database is a priority in the new year, skip the traditional means of data cleansing and take a look at your email inbox first. That’s right, email replies (like Out-Of-Office and Left-The-Company) contain valuable sales intelligence about your leads.
NetLine
JANUARY 23, 2019
Go faster: accelerate conversion with real-time connectors to the NetLine Portal.
DivvyHQ
JANUARY 23, 2019
If someone were to get all meta and survey B2C marketers about which survey results they look forward to most each year, you gotta like CMI and MarketingProfs’ chances of claiming the top spot.
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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
Altitude Branding
JANUARY 23, 2019
Many people nowadays believe that retail is dead or dying. Since most consumers shop online, there’s really no need for brick and mortar stores, is there? That’s quite wrong actually.
SmartBug Media
JANUARY 23, 2019
We live in an information age. Anyone looking for answers to a question can get a list of results with a simple click of a button. This action keeps search engines like Google busy. In fact, Google processes more than 336 million search queries in just one hour.
Altitude Branding
JANUARY 23, 2019
Just like anybody, you too may know that credit card debts are the high-interest loans. Most people have multiple credit cards from multiple issuers and use them at several instances, all of which may not be logical enough for proper reasoning.
Crimson Hexagon
JANUARY 23, 2019
Gillette's 'Best a Man Can Be' ad has received some backlash but was beloved by those it was truly for. Advertising ad campaign campaign analysis CPG gillette shave shaving
Advertisement
Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
Hubspot
JANUARY 23, 2019
This post is part 9 of 11 in a series on HubSpot’s Customer Code. Here’s a secret -- I wanted to launch the first version of The Customer Code at INBOUND 2017. I was excited about the idea, and wanted to start talking about it. But our leadership team pushed back on me.
Liveintent
JANUARY 23, 2019
If you’re like us, then you know that sticking to your New Year’s resolution takes a lot of focus and work. While we can’t help you hit the gym more or spend less on take-out, LiveIntent is here to help you more easily manage your inventory to increase yield and drive revenue for your email newsletters.
inPowered
JANUARY 23, 2019
The World Media Group recently released the results of a content-centric survey where they asked brands, agencies and media content studios from around the world their thoughts around content-led campaigns.
Zoominfo
JANUARY 23, 2019
If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists.
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Account-Based Marketing is a strategy, not a solution.
Delivra
JANUARY 23, 2019
In terms of digital marketing, targeting your audience is vital to the success of your program.
Aberdeen
JANUARY 23, 2019
Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI.
Seismic
JANUARY 23, 2019
Being a marketer isn’t easy. The profession carries its own unique challenges and problems. While Sales always has hard targets in mind, Marketing’s focus is a little more ethereal. There is a constant shift from focusing on the minutia to thinking about the larger picture.
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