Tue.Nov 21, 2017

Interview with Melonie Dodaro

Onalytica B2B

Melonie Dodaro – Best-Selling Author | Keynote Speaker |CEO at Top Dog Social Media. Key Topics: LinkedIn, Social Selling, Content Marketing, Social Media Marketing. Location: Europe and Canada. Bio: Melonie Dodaro is the author of the #1 international bestseller, The LinkedIn Code.

The power of a ‘real-time’ content marketing strategy

Tomorrow People

B2B brands need to own the moment and harness real-time content marketing to be different. The future is here and it’s is real-time. Find out how to harness its power. Real-time is the next frontier in the advancing journey of a content marketing strategy. It’s a logical step when you consider our fast-moving, mobile-first world, and the instantaneous nature of news, entertainment and communication. And it’s not just B2C brands who are embracing real-time content marketing either.

Trending Sources

7 Tips for Making Your Website Content Interactive

Modern B2B Marketing

Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business.

What is the GDPR? And What Does it Mean for the Marketing Industry?

Hubspot

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

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Compensation is about more than money

Heinz Marketing

Paychecks are important. But what your job enables beyond money is important as well. I consider part of my compensation to be the freedom to drop my kids off at school, and get to the office “late”, when I’m not traveling. I consider part of my compensation to be the freedom to forego conferences that land during the week of Halloween. I consider part of my compensation to be the freedom to NOT make more money.

11 Tactics B2B Marketers Should Be Thankful for

KoMarketing Associates

Being the week of Thanksgiving, it’s only right that we take the time to think about some of the tactics that we’re most thankful for within the B2B industry. It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come.

The 23 Best Free Google Chrome Extensions for Digital Marketers

Type A Communications

November 21, 2017 by Tom Pick To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. No question. That said, however, it’s amazing how. read more.

What is Visual Parsing Technology – and – Why You Should Care

Brightedge

According to recent BrightEdge research, more than 51% of website traffic is driven by the organic channel, a figure that has remained steady since 2014. However, many search marketers have reported decline of YoY (year-over-year) organic website traffic, despite holding their organic search ranking position steady. Ask any search marketer and they probably have an […]. The post What is Visual Parsing Technology – and – Why You Should Care appeared first on BrightEdge SEO Blog.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

How Act-On University Empowers Customers to Become Better Marketers

Act-On

A customer's experience with Act-On University, which gives customers unlimited access to live and interactive courses for onboarding, product training, and best practices. Advocacy & Loyalty Brand Marketing Customer Marketing Marketing Automation Marketing Strategy

17+ Guest Blogging Rules All Blog Managers Wish You Knew

Content Marketing Institute

Miss Manners hasn’t written the handbook on how to be a good guest blogger. Yet, anyone who manages an organization’s blog likely has run into guest bloggers (or wannabe guest bloggers) who focus too much on the “blog” part and not enough on the “guest” part.

Dear CMOs, Mobile Data Security Should Be Everything

Modern Marketing

Ok quick review for those who are currently out sick and thus may have missed the news. I will expect a note signed by Epstein's Mother. NOTE: If you don't know this reference it means you're under the age of 40. So Google It. Anyway, for the uninformed.

The 9 Secrets to Making Video Dialog Sound Natural

Vidyard

How can something that each of us spends thousands of hours practicing every year be so devilishly difficult? We’re, of course, talking about dialog—that simple back-and-forth between human beings that’s one of the trickiest parts to nail in your marketing videos.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

3 Simple Ways to Get The Most Out of Your Marketing Technology

Leadspace

Wouldn’t it be great to have a robot butler? Until recently, robotic personal assistants were just the stuff of movies. Then along came Siri, Alexa, and a whole other hosts of other apps that suddenly made the notion seem a lot less far-fetched.

Top Outbound Marketing Services for 2018

KEO Marketing

Outbound marketing refers to activities that target an audience directly. Examples include traditional channels such as magazine and newspaper print advertising, radio commercials, billboards, and email marketing.

SEM 1

Televerde Selects Melbourne, Australia for Asia-Pacific Headquarters and Contact Center Location

Televerde

Global Sales and Marketing Solutions Provider to Bring Demand Generation. and Inside Sales Expertise Across Asia-Pacific Market.

B2B research and tech PR helps drive digital sales

Champion Communications

In a previous blog, we reported on McKinsey research that revealed why B2B tech brands have difficulty in successfully leveraging digital channels and as a result engaging in successful B2B lead generation. Click on the button below to download the lead generation pack. B2B Tech PR Lead generation Content Marketing

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2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Last Chance to Register for Fast Forward on November 29th & 30th

Vidyard

Fast Forward is less than a week away, and we’re more excited than ever about what our speakers are planning to talk about.

Social Media is About Creating Dialogues NOT Monologues

Oktopost

With the explosion of new marketing technologies and touch-points implemented throughout different stages of the buyer journey, it has become more challenging for marketers to interact with their audience. This new reality gave rise to the “Engagement Economy” – a term coined by Marketo, which describes the idea that everyone and everything are connected. The … Social Customer Care