Thu.Dec 03, 2020

Survey: Many Marketers Still Struggling with Revenue Attribution

KoMarketing Associates

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area.

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How Marketers Can Differentiate Their Products Or Service

Marketing Insider Group

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it.

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The Buyer’s Journey Is Changing – How Can Government Contractors Adapt?

Hinge Marketing

The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition. Why This Study Is Needed.

What B2B Retailers Are Asking For This Holiday Season [ANALYSIS]

Marketing Insider Group

Black Friday. Cyber Monday. Giving Tuesday. The past week has included some of the biggest dates on the entire retail calendar. This of course can mean only one thing: Holiday 2020 is here. We don’t know how it will look but I, for one, am glad it’s here; we could all use the break.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Workplace Communications Trends in 2020


Months into the largest work-from-home experiment ever, we quantify changes in workplace communication technologies and preferences. Reports Resources

More Trending

Businesses seek secure communications as chat and web conferencing use soars during COVID-19 pandemic


Today Spiceworks Ziff Davis, a division of Ziff Davis, a J2 Global company, published a new research study, Workplace Communications Trends in 2020, which tracks shifts in the use of business communications tools as remote work becomes the new normal. Press Releases

Influencer Marketing: How to Use Influencers for SEO Growth

Table of Contents. What Are Influencers? What is Influencer Marketing? What Influencer Marketing is NOT. + How to Create Your Own Influencer Marketing Strategy. + Find the Right Influencers. + Set a Budget. + Refine Your Message. + Contact Influencers. + Set and Track Your KPIs. + Iterate to Great.

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How to Create an Effective PR Campaign in 2021

Altitude Branding

An effective PR campaign is essential when a company or startup wants to get the word out there about their business. It allows a company to target specific audiences, set specific goals and objectives, and evaluate their campaign success.

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Content Relevance: A Starter Guide

Content Science Review

Use this starter guide to learn how to begin improving content relevance. Article

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Martech 2030 Trend #4: From Big Data to Big Ops


Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands.

How to Create a Promotional Plan for Your Business (with Template!)

Single Grain

Promotional planning is becoming more and more necessary for big as well as small businesses around the world. A promotional plan highlights key elements of a company’s strategy and creates a roadmap of future tasks in a way that’s more likely to achieve business goals.

How to Add a MailerLite Popup to Your Site (Step by Step)


Do you want to add a MailerLite popup to your site to grow your email list? If you’re a small business owner, building your email list can be a challenge. Where do you find the right tools and the time to build a popup that will actually convert?

IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

Buffer Social

How does IFundWomen empower and support women entrepreneurs? Their strength is in their community. IFundWomen , the go-to funding marketplace for women-owned businesses, aims to support women entrepreneurs as they navigate building their businesses.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Intent Marketer’s Guide to Programmatic Ads


Fed up with old school hit-and-miss advertising campaigns? It’s high time to take a plunge into adtech innovation. Programmatic ads can give marketers the upper hand in competitive markets, with highly automated processes and relevant communications.

How to Add Assembler Particles Into a New Article


At RebelMouse, we believe that every content team has unique needs. This is why our Entry Editor is. easily customizable so that editorial teams can sculpt tools that function seamlessly for their specific workflow. Within the Entry Editor is our.

How on Earth Was Zoom Video Able to Scale Successfully?


Hilary Headlee took a trip to the hairdresser’s on a Friday the 13th. She remembers this, not because the appointment was particularly important, but because it was a highly sought after occasion for any working parent: a chance to relax.

7 Types of Logos to Inspire Your Next Design (Examples Included)


Logos are everywhere. Many of them are surrounding us, and most of the time, we don’t even notice them, but they are surely part of our daily lives. I have four brands with their unique logo design on my desk right now. We probably don’t give a lot of thought to logos if we don’t […].

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

4 Reasons Why You Should Integrate HubSpot and Microsoft Dynamics

SmartBug Media

It’s a tale as old as time. er, well, at least as old as 2016 when the integration was first made available: the partnership of HubSpot and Microsoft Dynamics. It’s actually not an integration that many may immediately think of setting up.

Overcome These Obstacles to Operationalize Intent


In the right hands, intent data increases the velocity of sales and marketing processes, so what stops some organizations from achieving their desired results? Just like with everything else, when it comes to intent data, you get out what you put in. .

How a CRM Helps Your Company Grow


When it comes to sales, it is always a race to the top, and for small businesses, there’s a lot riding on how high those numbers can climb. If you’re lucky and more established, your reputation alone can go a long way towards closing more deals.

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Why Work With An Agency When You Choose HubSpot?

Square 2 Marketing

There Is A Reason HubSpot Has Over 4,000 Agency Partners, And You Should Leverage That Expertise. First, this isn’t an article about HubSpot. We’ve been a loyal partner of theirs for close to 10 years.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Here’s What’s New With Contify’s Market Intelligence platform · December 2020


Make the most of Contify’s Market Intelligence Solution — the latest features and enhancements. We are happy to share that Contify was the silver sponsor at the SCIP IntelliCon 2020 which took place from 16 to 20 November.

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How to Help Non-Marketers Better Understand Content Marketing


Marketers are always churning out new ideas, creating new things, experimenting with different approaches, and studying the best ways to empathize with and engage their target buyer.

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Comparing Desktop vs. Mobile Attribution for ROI and Conversion


The customer journey is just as important as offering the highest quality product or service. The days of offering just the best product or service are in the past. Now, your business must also give customers the best experience possible in order to win their business and retain their loyalty.

2021 Marketing Predictions: What Are The Experts Expecting?


After a year like 2020, it’s hard to want to get into the prediction business. I can’t say I personally had any clue that this last year would turn out like, well … you know.


How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.