Zoominfo
DECEMBER 13, 2024
When it comes to sales and marketing success, choosing the right tools can make or break your go-to-market strategy. ZoomInfos go-to-market intelligence platform consistently stands out as the leader in providing actionable data and insights, with advanced AI and automation to help you sell smarter and win faster. Here’s what customers, analysts, and the numbers have to say about ZoomInfo’s impact.
Convince & Convert
DECEMBER 13, 2024
Insights from Orbit Medias 11th Annual Blogger Survey Having a blog on your website is now considered common practice for brands in all industries. The benefits are widely known: it helps with SEO, provides thought leadership, and gives useful information to your audiences. But anyone who works in marketing knows that change is a constant. If youre not consistently updating your content strategy especially the one fueling your blog you will start to see diminishing returns on your efforts.
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Sprout Social
DECEMBER 13, 2024
Building a social presence isn’t limited to engagements on networks. It takes bringing real-life experiences to your audience’s fingertips to nurture community and connection. Blavity is known for combining social media and IRL experiences, hosting events throughout the year. But their key annual event is AfroTech, the largest multicultural conference in the United States.
Martech
DECEMBER 13, 2024
We are days away from closing the books on 2024 (thank goodness). How did your year go? I can’t believe how fast this year has gone. Yet, at times, it seemed to crawl. We’ve been confronted by one head-turning moment after another: the economy, the election, and people buying Tesla Cybertrucks. That’s not even including the changes that continue to transform marketing.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
SWZD
DECEMBER 13, 2024
The 2025 State of IT Report uncovers tech trends like AI, cybersecurity, and vendor shifts. See how marketers can align strategies for global impact.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
DECEMBER 13, 2024
TikTok popped back in the news last week with a U.S. appellate court ruling on requiring China-owned ByteDance to divest itself of the app or face a ban. Will U.S. users lose access on Jan. 19? Should that change your content and marketing plans?
LeanData
DECEMBER 13, 2024
Winning a customer is just the beginning. Keeping them is where the real challengeand opportunitybegins. LeanData can help. The post Mastering Post-Sales Operations with Exceptional Customer Experiences appeared first on LeanData.
Litmus
DECEMBER 13, 2024
You invest so much time and effort into creating emails that drive brand awareness, engage subscribers, and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting.
Content Science Review
DECEMBER 13, 2024
Learn content secrets and techniques from SaaS titans like Intuit, Salesforce, and Mailchimp to get and keep customers.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Fuld & Company Blog
DECEMBER 13, 2024
As the world seeks to reduce carbon emissions and move towards cleaner, renewable sources of energy, the role of natural gas remains a subject of debate due to its complex environmental, economic, and geopolitical implications. The question is, how will these dynamics influence the path to sustainability in the transportation sector? Debating Net Zero is Fuld’s podcast series that explores the critical intersection of business, technology, and environmental sustainability.
illumin
DECEMBER 13, 2024
Generative Artificial Intelligence (GenAI) capabilities when used alongside traditional AI helps organizations immensely across two main business functions, according to recent research by McKinsey, Beyond image or text creation, the use case for GenAI in advertising is expanding, with AdTech companies leveraging GenAI for research, content generation, distribution, and tracking.
Drew Neisser
DECEMBER 13, 2024
Attribution is one of the toughest challenges for modern marketershow do you measure what truly drives revenue in a complex, multi-touch journey? In this episode, Drew Neisser sits down with Taran Nandha , Founder and CEO of Growth Natives and DiGGrowth , to unpack the intricacies of marketing attribution and analytics. In this episode: Taran identifies the top mistakes marketers make with attribution, from relying on vanity metrics to overlooking offline touchpoints.
Bionic
DECEMBER 13, 2024
Astute observers have noticed we changed our pricing. Heres the new pricing and why we made the change (hint: AI). Plus, you can now get a volume discount. Business Practices are NOT changing First, you should know our popular business practices are not changing, which include: Price Transparency : We post our prices on our website. Best Value : We keep costs low and strive to provide customers with the best value for money.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Brandwatch Marketing
DECEMBER 13, 2024
Discover how to use Instagram Highlights effectively to boost your profile and engage your audience. Read the guide to enhance your social media strategy!
B2BMarketing.net
DECEMBER 13, 2024
We have some important news to share: B2B Marketings martech event, Martechopia, will not be taking place as a standalone event in 2025. But dont worry this isnt a farewell. In 2025, were giving martech an even bigger stage by integrating it into our flagship conference, B2B Ignite , which will take place on 2 July 2025. Known for its diverse agenda, B2B Ignite has always been a must-attend event for B2B marketers, featuring content tracks that cover B2B at scale, brand, innovation, buyer enabl
Orange Owl Blog
DECEMBER 13, 2024
SaaS Marketing Top 10 B2B SaaS Marketing Myths That Are Hurting Your Growth Vivek Goel December 13, 2024 Share : Table of Contents Introduction The world of Software-as-a-Service (SaaS) is rapidly evolving, with businesses of all sizes embracing cloud-based software solutions to streamline operations and boost efficiency. As the demand for SaaS products grows, so does the complexity of marketing them effectively.
SmartBrief - Marketing
DECEMBER 13, 2024
As streaming services gain popularity, brands must adapt their media strategies. Digital video will dominate linear TV, growing 32% faster than total media, demonstrating the importance of incorporating interactive TV and CTV technology into marketing strategies. Ed Abis, CEO of Dizplai , advises brands to invest in interactive TV and CTV technology by creating engaging experiences that resonate with their audience.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Orange Owl Blog
DECEMBER 13, 2024
B2B Marketing 10 SEO Myths You Should Stop Believing for Better B2B Results Vivek Goel December 13, 2024 Share : Table of Contents Introduction In todays highly competitive and ever-evolving world of B2B marketing, search engine optimization (SEO) has established itself as a cornerstone of success. Its not just a buzzword; its a proven strategy for enhancing online visibility, building authority, and driving qualified leads to your business.
Salesforce Marketing Cloud
DECEMBER 13, 2024
Orange Owl Blog
DECEMBER 13, 2024
B2B Marketing Top 10 Common B2B Marketing Myths Debunked Vivek Goel December 13, 2024 Share : Table of Contents Introduction In the dynamic world of B2B (Business-to-Business) marketing, staying ahead of the curve is critical to maintaining a competitive edge. However, many businesses still operate under a set of misconceptions or myths that can hinder their ability to develop effective marketing strategies.
Valasys
DECEMBER 13, 2024
Choosing the right usability testing platform is essential for conducting effective and efficient user research. With so many options available, its important to find one that streamlines the testing process and improves team collaboration. A well-designed platform with the right features can save time, improve workflow, and provide deeper insights into user behaviour.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Salesforce Marketing Cloud
DECEMBER 13, 2024
Contify
DECEMBER 13, 2024
Hubspot
DECEMBER 13, 2024
If youre anything like me, business forecasting spreadsheets play too much of a role in your finances. Ive got spreadsheets for almost everything, but theres a better way. You can use AI in budgeting and forecasting, and its not as overwhelming as you think. However, there are some precautions you should take. I wanted to learn everything I could about budgeting and forecasting financials and, importantly, bring AI into that mix to see if it could save time and enhance my view of my business.
BDB
DECEMBER 13, 2024
In todays talent market, an authentic employer brand is not about catchy slogans or glossy visuals – its about establishing a workplace where transparency, trust and shared values are woven into everyday experiences. Building this kind of brand is like a partnership, a yin and yang of mutual promises between employers and employees. When done right, employer branding is a clear, lived expression of a companys values and a commitment that supports the aspirations of both sides.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Litmus
DECEMBER 13, 2024
Email is the trusty workhorse of marketing, always showing up when you need it with an average 36:1 ROI. With email playing such a critical role in business success, marketers need to stay on top of the latest trends and shifts in the industry. Youre already setting your priorities and goals for the year aheadbut what should you focus on? Heres a look at the predictions based on the latest email marketing trends we expect to see soon: Privacy-proofing for the long term Generative AI for content
Martech
DECEMBER 13, 2024
What if all teams were truly working toward the same goal? Often, it feels like everyone is on separate paths, not fully aligned to reach the same destination. For example, the social media team focuses on engagement. The email team aims for high click-through rates. The website team works to improve site performance. However, none of this contributes to a unified improvement of the company’s overall goals.
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