Wed.Apr 08, 2020

Why Advertising Doesn’t Work: The Link Between Empathy and Sales

Marketing Insider Group

In chapter four of Mean People Suck , I talk about the link between empathy and sales. Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness.

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What Brands Need to Know About California’s New Privacy Law

Modern Marketing

In 2018 and 2019, the buzz in online digital circles was about “ GDPR ” – Europe’s General Data Protection Regulation that outlined all the roles and responsibilities of companies and brands in relation to data privacy.

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Email Marketing Hacks: How to Grow your Email List Organically

Unbound B2B

Introduction. Imagine no longer having to sink your time into 1:1 selling! Okay, you may still have to sink some time into this, depending on your business, but you can limit it with email marketing.

Most B2B Marketers ‘Strongly Agree’ in Delivering a Seamless, Consistent Customer Experience

KoMarketing Associates

As B2B marketers look to deliver a more consistent customer experience, new research shows that most agree that it’s becoming a critical differentiator for their company.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

Your livestream doesn’t only have an in-the-moment purpose. The valuable asset can be converted multiple ways to get your content in front of more people and deliver even better results for your brand. Here’s how to do it.

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5 Tips For Being a Data-driven B2B Marketing Genius

TrueInfluence

B2B demand generation guru, Ruth Stevens, author of “B2B Data-Driven Marketing,” was a recent guest on The True Influence Accelerating Revenue Podcast.

Can you script empathy?

Heinz Marketing

Knowing exactly what to say in a moment like this can be extremely delicate. On one hand, there’s plenty of business as usual going on all around us. Prospects are buying, sellers are selling. On the other hand, there is a massive amount of hurt, grief and distraction at play.

Why You Need to Use Website Alert Banners + 5 Examples

Optinmonster

Are you updating your website’s services and looking for the best way to inform all of your clients? Sometimes it can be frustrating to look for the most effective way of communicating this information. Luckily, there’s an easier solution: website alert banners.

Complete Guide to Marketo Engage Product Updates from Adobe Summit 2020

Perkuto

Although the world around us seems to be changing on a near-daily basis, this year’s Marketo Engage feature announcements at Adobe Summit have strong continuity with announcements from last year.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

How To Generate Sales Leads Without Cold Calling?

Only B2B

For people working in sales, especially the ones who are new in the business dread to make cold calls but are required to do so. Working over the phones, a lot of people have wondered how to generate sales leads without cold calling and have researched several tactics for the same.

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B2B Messaging: Why it Matters More in Times of Crisis

Oktopost

Businesses are being forced to rethink B2B messaging. There is a whole new work-from-home culture that is now present. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate?

How to Build a Content Marketing Team for Your Blog

Hatchbuck

Thanks to the low cost of entry, content marketing is an extremely competitive niche. Hundreds, perhaps even thousands of sites, are fighting it out for the same keywords.

9 Tips for Creating Instagram Video Ads that Actually Generate Sales

Single Grain

If you want to get the most out of Instagram these days, you need to go beyond just publishing photos. Videos drive the highest engagement on this network – 21.2%

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

8 ways to stay connected while working from home

Choozle

Like most tech companies, the Choozle team is working remotely during the COVID-19 pandemic. Here are eight virtual team building activities we’ve come up with to stay connected to our co-workers during this time.

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HubSpot Managers on the 3 Skills You Need to Lead People

Hubspot

Why do people really quit their jobs? Before you say "salary," "benefits," or "workload," take a second to think about the worst boss you've ever had. Were they bad at giving feedback, not helpful, or just plain mean?

5 Ways to Jumpstart Your Content Strategy During Coronavirus

Conductor

The coronavirus and its economic repercussions have disrupted operations for a wide range of businesses, leaving many brands to question their relevance during this time.

Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly]

Hubspot

The economic impact of COVID-19 is undeniable. In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances. At HubSpot, we’re asking ourselves the same questions many of you are: What now?

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

How to Create an Ideal Customer Profile (ICP) to Target the Right Prospects

Zoominfo

If you know your Ideal Customer Profile well, then you’ll be aware of how you can solve their pain points now and in the future. Using an ICP helps identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? Keep reading for our best practices!

Three Top Enablement Tips From Professionals In The Field – #LifeInEnablement

Seismic

As the enablement profession grows, the opportunities for roles in enablement continue to become more prominent.

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We Redesigned The Way You Create. Discover The New Design Flow

Bannersnack

It’s almost the middle of 2020, so we thought it was time for a change. Nowadays, no one has the time nor the patience to deal with tangled design flows. We know this better than anyone. This is why we’ve been working hard on redesigning the way you create in Bannersnack.

What is Banner Blindness? How Can You Avoid It?

Hubspot

My morning routine is generally pretty straightforward: I wake up, do yoga, shower and get ready for work, then visit my favorite music websites to get my daily fix on the latest news. Usually, when I sign onto these sites, I start scrolling as soon as the webpage loads.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Screen sharing tips and best practices for remote teams

Sprout Social

Whether you’re brand new to remote work or have been part of a remote team for awhile, conference calls, presentations and online demos are an essential part of small business day-to-day tasks, especially on the sales and marketing teams.

Alfresco – Do More With Elasticsearch

Technology Services Group

Now that TSG is an Alfresco Company, we wanted to highlight how we have helped clients leverage the Elastic Stack to enhance their Alfresco installation.

Creativity or Compliance (It Can be Both!): Personalization for Financial Services

Evergage

When you think about the financial services industry, what comes to mind? Regulations? Rules? What about creativity or innovation?

5 Steps to Begin Creating Customer Behavior Models (And Why You Need Them)

Convert

Over the past few years, marketers have started to adopt far more data-driven tools and methodologies than ever before.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.