Tue.May 21, 2019

5 SEO Tactics to Get the Right Leads in the Door

KoMarketing Associates

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. It’s fairly common and honestly, it’s not all that surprising. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns.

Best Brand Monitoring Tools – At Any Price

Webbiquity

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions.

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Why Employee Engagement Matters To Marketers

Marketing Insider Group

It’s estimated that over 70% of employees in US companies are not fully engaged at work. This means that while they may be physically present and doing the job they’re paid to do, they’re not living up to their full potential or delivering their best performance.

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Marketing Automation Usage in the Technology Industry

Act-On

While marketing automation software is increasingly becoming the norm among mid- to large-scale businesses, the tech industry is clearly leading the charge. Corporate Marketing Automation Technology Industry

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica whitepaper to learn how important conversational AI is to your CX strategy.

How to Select the Right Lead Generation Company

Marketing Insider Group

It’s a given that one of the best ways to fuel business growth is through lead generation: the generation of new sales leads though marketing activities. But even the best marketing teams can struggle with identifying and pursing high value leads.

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How to Craft a Winning Content Strategy

Modern Marketing

A content strategy acts as your roadmap. It tells you where you are with your content, where you want to be, and how you intend to get there. To understand what your content needs to be, you have to understand your audience.

Nine Fresh Marketing Ideas to Boost Your B2B Revenue

Fusion Marketing Partners

Ever feel stagnant in your marketing efforts, when what you have been doing is not getting the desired results? All […]. B2B Revenue Fresh Marketing B2B Marketing

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SD Summit 2019: Keep ABM Weird with Intent

Triblio

ABM is no longer the new kid on the block. SiriusDecisions held 19 sessions focused on ABM at Summit this year, and dozens of vendors on the show floor latched onto ABM-related messaging.

6 Applications to Enable Your Sales Team on a Budget

Heinz Marketing

By Sachi Enseki-Tom , Intern at Heinz Marketing. If you’re a start-up looking for some fundamental tools to help get your sales engine going, here are 6 applications that can help enable your sales team that won’t break the bank.

The Path to Journey Management

Speaker: Kerry Bodine and Lindsay Sykes

The practice of journey mapping has reached fever pitch. But your mapping efforts are only effective if the resulting maps help you drive organization change — and then measure the results of your efforts. Join Intouch Insight and Kerry Bodine, CX expert and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, as she shares Bodine & Co.’s latest research on this topic.

Looking for Industry Influencers? How a B2B Brand Built Its Own

Content Marketing Institute

It started with a challenge. Lincoln Electric wanted to create an influencer marketing program. The brand’s out-of-the-box thinking focused on makers who knew how to produce good content and taught them to weld. Find out how it worked.

InsightSquared to Kick Off Revenue Ops Event of the Year in Boston

InsightSquared

Ramp 2019 by InsightSquared Gathers Over 500 Go-to-Market Professionals to Learn Revenue Optimization Strategies on June 13-14, 2019 in Boston.

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How Choozle helps Thayer Media and its clients save with in-house programmatic

Choozle

The Thayer Media team has a saying: “The thought counts.” ” And it’s that motto that drives them to help their clients communicate effectively and efficiently with clients.

Intent Takes the Fear Out of B2B Phone Prospecting

TrueInfluence

When B2B sales professionals tell you they are “afraid” to pick up the phone and call a prospect, you have a problem. But plain old fear of making a “cold call” was cited by about half of the respondents to a recent survey as a major roadblock to B2B outreach over the phone.

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How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Why I Love Working At Outreach

Outreach

Outreach is a proud paradox: we balance explosive growth with unwavering values. We believe in agility and pivoting quickly, but we don't compromise on high standards or delivering the best quality for our customers.

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Search Volume as a North Star Metric – It’s A Black Hole

MarketMuse

If you’re the type of person who considers search volume to be your North Star metric, I understand. I used to be that way too. If you work for someone fixated on search volume, you have my condolences. I’ve been there, done that. But there is hope!

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Smart Data: New Compact Consumer PLUS File!

AccuData

For your data needs, look no further than the Compact Consumer PLUS file. This data file offers you a comprehensive set of attributes to choose your target audience with enhanced coverage options to get your offer in the hands of prospects every time.

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Podcast 005: Greg Woodbury – VP of Business Development at FMG Suite

FMG Suite

Industry veteran discusses the benefits of digital marketing, and why advisors can’t afford to avoid it anymore. ? ? ?.

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Lead Generation Strategy: Defining Clear Customer Profiles and Buyer Personas

Unbound B2B

Introduction. From a lead generation standpoint, a successful buyer’s journey should end in a purchase. But every customer is unique, hence every buyer’s journey is bound to be different. It can be daunting to approach a diverse audience without narrowing down the members who make up that audience.

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Top Skills Required in every Data Scientist and Data Analyst

DemandMatrix

Different organizations may have different ways to define the core job roles and key responsibility areas for their big data roles. While the roles of a Data Scientist and a Data Analyst may sound very alike, there are some core differentiators too. B2B data Technographics Data Enrichment

6 Tips for a Successful Trade Show

Leading Results Rambings

There are many reasons companies of all sizes and in all industries invest time and money participating in trade shows.

What are the distinctions between Email Marketing and Marketing Automation?

Net-Results

“Email marketing” is a term that’s often used to describe marketing tactics that involve one-to-many messaging. In other words: “blasting” out emails to a list of subscribers.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Run a Good Conversion Optimization Program (with a Good Testing Velocity and Win Rate)

Convert

Typically, if you run 4 CRO tests each month (that’s a test/week), and if 10% of your tests win, you’re running a good optimization program. That’s a decent testing capacity and a nice win rate.

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Must-Have Digital Marketing Technology to Facilitate SEO

Lake One

When looking at the entire digital marketing technology landscape (all 7,040 options according to Scott Brinker’s Marketing Technology Landscape Supergraphic ), you have a lot of choices. So when building your B2B search engine marketing tech stack, where do you start? With our article of course.

12 Tips to Help You Ideate Content, From Content Strategists and Creators

ClearVoice

Marketing managers have a hundred things on their minds — from creating coupons and approving media buys to reviewing last quarter’s P&L statement and identifying areas of improvement.

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The 15 Best WordPress Widgets for Your Website

Hubspot

If you can name it, there’s a WordPress widget for it. What started as a way to customize your sidebar has become an unimaginable wealth of usefulness. Widgets allow you to easily add complex functions to your site that can have a huge impact on the user experience.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

10 of HubSpot’s Top Diamond Agency Partners Select Vidyard to Power Video Platform Service

Vidyard

How to Define Your Brand’s Tone of Voice: Infographics & Examples

SEMrush

Want to see examples of successfully implemented tone of voice illustrated by brands’ 404 pages? Dive in to learn how to find and implement a tone of voice for your brand in five steps.

3 Examples of Personalized Marketing Driven by Artificial Intelligence

OneSpot

When it comes to capturing consumers’ attention and then converting them into loyal customers, one of the most effective strategies is reaching them on a personal level. In fact, 88% of consumers say personalized content improves the way they feel about a brand. And 78% say that when a brand delivers a personalized content experience, they are more likely to make a purchase.