Wed.Jul 28, 2021

Three Tips for Implementing Voice Search Optimization into Your Content Marketing

Launch Marketing

“Alexa, tell me what trends will take over content marketing this year.” “Hey Hey Siri, what should we focus on for our content marketing efforts this year?” Google, tell me what the content marketing landscape looks like.”.

B2B Marketers Still Prioritizing Customer Experience & Engagement

KoMarketing Associates

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list.

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RIP, Fleets

Biznology

In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. The announcement was almost humorous and overly blunt in nature. To be 100 percent transparent, I never used Fleets.

[WEB CLASS] The Underground Social Selling Playbook: How The Top 1% Unleash Leads & Sales Using A Little-known Social Strategy (And How You Can Too)

MindFire

For many Commercial Printers & Agencies, while the economy seems to be on the rise, the pandemic continues to cause difficulties — especially as it relates to engaging new clients and prospects.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How To Implement an Effective and Seamless Email Marketing Strategy

Benchmark Email

2021 has a special significance for email – it’s been 50 years since email began! Who would have thought that it would revolutionize the world and business, as it has? In honor of this momentous birthday, let’s learn how to strategically use email to take your business to the next level.

More Trending

Providing the Best Answer May No Longer Be the Best Strategy for SEO [Video Series]

Content Marketing Institute

How are you optimizing the content journey for all those search engines (yes, not just Google) and searchers? It’s no longer about providing the best answer. Read on (or watch) the newest Marketing Makers episode.

Account-based Marketing & Personalization

Strategic-IC

What lies at the heart of ABM? What makes it so different from B2B Marketing? There are many things (we talked about a lot of them here ). But there is one thing that stands out. One thing that makes ABM unique. One thing that makes ABM such a compelling go-to-market strategy.

The Ultimate Guide to Preview Text

Litmus

They say, “You never get a second chance to make a first impression.” I’m not exactly sure who “they” are, but in this case, I agree with them. In email, your first impression is made up of three parts: the sender or from name, the subject line, and the preview text.

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6 Reasons Your Small Business Should Monitor Reviews

BenchmarkONE

We live in an age where information is just a few clicks away. If we want to buy something, it’s not hard to look into the product first by searching online review sites, consumer ratings, and seeing what our favorite influencer thinks of the product first. .

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Perfecting Buyer Personas: 5 Tips to Stay On Target

Content4Demand

Buyer personas are critical tools that allow us to create B2B marketing content that speaks directly to the wants and needs of the right people at the right time. When you’re creating content, these basic questions have to be part of the initial discussion: Who is your target audience?

Best practices for digital advertising creative

Choozle

Successful advertising creatives need to break through the distractions and create an ad experience that engages users while providing them with the value they are seeking. The creative assets users see are often an afterthought of the overall strategy.

The Future of SEO: Five SEO Trends That Are Here to Stay

Convert

SEO is one of the youngest areas of marketing and one of the most exciting to watch. The reason why I consider it so interesting is the technological progress that’s driving it. What started as a digital catalog that needed to be manually maintained is now getting a life of its own.

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Quick Guide to SEO Using Your FMG Suite Website

FMG Suite

Search engine optimization. It’s the watercooler topic of the marketing world and everyone is talking about it, regardless of the industry. While financial services is unique from many other industries in that it is largely a referral-based business, financial advisors still want in on the SEO game.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

How to Redirect a Form to Another Page Without Coding (2 Easy Ways)

Optinmonster

Are you looking to send users to a specific page once they hit the ‘ Submit ‘ button on your form? Redirecting visitors could help improve user experience (UX) by taking them to a relevant page after they’ve shown interest in your form.

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Why marketing goes rogue: 5 causes of CMS sprawl

E-Spirit

As the pace of digital accelerates, organizations are increasingly stymied by friction between marketing and IT teams. Marketing #CMS #Headless and Hybrid CMS

Stop Sending Re-Engagement Campaigns: Make Engagement a Daily Practice with Audience Management

TowerData

Think back to your last re-engagement campaign. What were the results? Did you re-engage a good portion of your "inactive" file? How did those contacts engage with your holiday campaigns last year? What tactics are you thinking of using this year to improve? Email Marketing featured

How To Grow B2B Businesses Using Content Syndication? – Backed By Industry Experts

Unbound B2B

The most common issue that most B2B marketers face is a lack of traffic. Although there are numerous methods for attracting new visitors, Content Syndication has proven to be more effective than others. The post How To Grow B2B Businesses Using Content Syndication?

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

7 Tips For Aligning Your Sales and Marketing Strategy

Outreach

Every company wants to support initiatives that attract satisfied and loyal customers to the brand, but many struggle with the alignment of their sales and marketing strategy.

True Influence® to Provide Data to Federal Agencies

TrueInfluence

PRINCETON, NJ , July 28, 2021 – True Influence ® , the technology leader of data-driven sales and marketing solutions, today announced that Grist Mill Exchange will host True Influence’s B2B intent data listings on their federal data marketplace, as well as promote and broker data agreements with federal agencies for data monetization. “We

Enriching Your Inconsistent and Incomplete Data

SalesIntel

Here is a situation almost every salesperson has faced at some point – you identify an account, find the right POC, do all your due diligence, and then you dial the number. A short conversation later, you find that the person left the company last year and never updated their LinkedIn.

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How RevOps Brings Sales and Marketing Together Over Data

TrueInfluence

By Adam Ady Director of Sales Operations, True Influence. RevOps has been proving its value to B2B teams. This blog and others look at some of the central concepts of RevOps excellence.). Getting B2B sales and marketing on the same page has been a major headache for decades.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

Expert Elevation: How B2B Marketing Can Use Personal Brands to Build Awareness

The Mx Group

How to Automate Keyword Clustering by Search Intent with Python via @sejournal, @artios_io

Search Engine Journal

The process of SEO keyword research can be made quicker, more accurate, and more scalable with Python. Here's what you need to know. The post How to Automate Keyword Clustering by Search Intent with Python appeared first on Search Engine Journal.

Daily SEO Fix: Auditing for Technical SEO Problems with Moz Pro

Moz

SEO pros know that a comprehensive search marketing strategy should include p eriodic audits of a website’s technical health and its opportunities for improvement. But as you uncover these opportunities, how do you know which ones are most important

Why Intent and Design Is Important in Digital PR - Ep. 234 via @sejournal, @brentcsutoras

Search Engine Journal

Why Intent & Design Is Important in Digital PR Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design and intent in Digital PR.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.