Tue.Jul 17, 2018

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

How to Build a Killer Content Marketing Team

Marketing Insider Group

Those spellbinding content marketing strategies – the ones that have catapulted startups into industry dominance and made decades-old brands more relevant than ever – they are not the product of a single creative genius.

Build 161

What influencers want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

While it’s impossible to lump online influencers into one pile, there are quite a few things that Kristen Matthews and I came up with when we chatted last week. It Takes a Client to Make a Campaign.

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The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

Webbiquity

Guest post by Sphoorti Bhandare. As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point. You work with sales, content, SEO, and customer care champions to promote targeted messaging. Overall, you’re doing the right things.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

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Integrating Content Marketing Into Your Online Campaigns

KoMarketing Associates

As a content marketer, it’s very common to be pulled in many directions, having to wear multiple hats at once. While the ability to react to current trends and evolving buyer demands is just part of the job, reactionary behavior should not define your content strategy. If you don’t take a step back every now and then, you could spend weeks or months at a time creating content that’s simply meeting the demands of individual branches (sales, PR, social media, etc.)

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TV Ads Say Websites Are Cheap and Easy, So Why Are Custom B2B Websites Expensive?

BOP Design

You’ve seen the ads, putting together a website is as easy as 1…2…3! All you need to do is add your logo, change the colors, and put in some copy, right? It’s true that certain website builders, like Wix or Squarespace, enable you to build a website fairly quickly.

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Report: Marketers Not Making the Most of Customer Data

KoMarketing Associates

Marketers are aware of the benefits of harvesting customer data, but new statistics suggest that they are still struggling to make the most of it. Forbes Insights and Treasure Data recently conducted the “Data Versus Goliath: Customer Data Strategies to Disrupt the Disruptors” report and discovered that only 13 percent of companies express the highest level of confidence that they’ve taken the necessary steps to ensure they’re making the most of customer data.

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Making Customer Surveys Great Again

Navigate the Channel

Learning more about your customer base may be the number one way to grow your presence in the market and zoom ahead of your competition. However, those same tired customer surveys from years ago are simply not getting the job done anymore.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Only B2B - Untitled Article

Only B2B

Is Your Lead Really Sales Qualified? Here’s How To Tell This article was originally written by Vikas Bhatt and first appeared on Marketo. Marketing and sales team are active players in. The post appeared first on ONLY B2B. blogs marketing qualified lead MQL sales qualified lead

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Should You Worry About Your SEO and Google’s Mobile-First Index?

Content Marketing Institute

Given your vigilance with the all-powerful search engine rankings, it is reasonable to be concerned about Google mobile-first or at least more curious than usual. Google recently weighed in, knowing its plan led to confusion.

SERP 57

Top 10 Technology Trends Set to Disrupt HR

Aberdeen

The unemployment rate reached the lowest point in the last 18 years in May of this year, giving a heavy dose of optimism to both employers and employees. With such a strong economic environment, many companies are on the path to expansion and growth.

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How Search Trends Can Help Address the Challenges of Creating Financial Content

Content Standard

Ask any marketer what their goal is for their day-to-day work, and you might get a long list of acronyms, metrics, or business jargon in response.

FAQ 54

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

Brand Growth with Chatbots: How Companies can Make Use of it?

Altitude Branding

Emerging technologies have played a pivotal role in how businesses market their product or services. Companies who haven’t adopted the latest technologies with the passage of time are on the verge of being closed.

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Machine Learning in Manufacturing Fuels a Virtuous Circle of Data and Insight

Aberdeen

Artificial intelligence (AI) is a major opportunity for manufacturers, fueling a “virtuous circle” in which AI-ingested data fuels better insights via machine learning. Data is plentiful in manufacturing, but operational insight and predictive maintenance insight is in short supply.

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10 Important Metrics for a Data-Driven Marketing Strategy

Altitude Branding

The right set of marketing metrics act as a GPS, guiding you toward marketing success. But, some marketing metrics are more important than others. And, with the wrong set of metrics, your marketing strategy can quickly become lost and misguided.

CPL 52

Controlled Printing in Alfresco and Documentum

Technology Services Group

In recent conversations with many of our manufacturing clients, Controlled Printing has become a frequent topic of conversation.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

6 Ultimate Tips to Becoming a Top Employee Advocate

Oktopost

Whether you’re already participating in an employee advocacy program or just getting started, it should come as no surprise that “thought leadership” can have a huge positive impact on your career. But with multiple social networks, tons of available content, and a typically busy schedule, how does one become a top employee advocate, without spending […]. Employee Advocacy Content Marketing Social Engagement Social Media Social Selling Thought Leadership

Use Video to Turn Your Sales Fails into #Wins

Vidyard

“The hardest part of the sales process is getting to engagement,” says Trish Bertuzzi. All too often salespeople make the problem worse by bombarding their prospects with impersonal and irrelevant messages. So how do you avoid the pitfalls of sales fails and create outreach that wins?

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The Evolution of the 21st Century Sales Rep, Webinar Hosted By Lead Liaison and the Sales Enablement Society

Lead Liaison

Dallas, Texas – Sales and marketing solutions provider, Lead Liaison, joins forces with the Sales Enablement Society , to discuss the the modern-day sales rep. The webinar will be hosted on Thursday, July 19th at 2:00pm EDT. Attendees can register for the event here. Bob Britton is the President of the Sales Enablement Society, Dallas Chapter.

What Timescale Should An ABM Pilot Follow?

Strategic-IC

How long does it take to plan, develop and execute an Account-Based Marketing strategy, and how long does it take to see results? Assessing ABM timescales can be tricky - particularly if you’ve not run a campaign before and need to secure internal buy-in, resources and insights.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Top 6 Takeaways from our Seattle CMO Roundtable

Heinz Marketing

Heinz Marketing hosts a quarterly CMO roundtable breakfast in Seattle. Our focus is facilitating and informal peer-peer conversation on a range of topics and challenges that marketing leaders face. Our latest breakfast included CMO’s and marketing VP’s from some of the largest tech, rapid growth startups and established companies in the Seattle area. These conversations always reveal interesting ideas as well as provides confirmation that common challenges transcend organizations.

CMO 43

The 14 Management Principles Every Manager Needs to Know

Hubspot

When you think of the French mining industry in the 1890’s, what pops in your mind? Terrible working conditions? A catastrophic collapse? The black lung? What about the birth of modern work culture?

Outreach Announces Integration with Highspot

Outreach

At Outreach, we believe that salespeople are the lifeblood of any business. They form real connections with prospects through authentic communication and a consultative approach. And that takes the right messaging and content at the right time. That’s why we are excited to announce our new integration with Highspot , a leading enablement solution for high-performing sales teams! So what does this partnership mean for Outreach customers?

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Tool Overload is Slowing Your Marketing Team Down

Hubspot

Marketing teams tend to pick up a new tool for every problem. An email marketing tool here, an ads tool there, a CRM somewhere else.

CRM 43

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Why HQ Trivia Is Actually a Genius Marketing Strategy

Hubspot

It's been less than a year since HQ Trivia launched -- and since then (around here, at least), it's hard to go a day without hearing its name. Don't get me wrong. As a major proponent of pub trivia nights (not that I excel at them), I can see the appeal of a trivia app. But one, I thought, that is consumed passively -- perhaps while waiting in line, or in the waiting room of a doctor's office. But no. HQ Trivia -- the live , game-show-esque, social trivia app -- does things differently.