Mon.Jul 22, 2019

The Dizzying World of Letter Mail

Direct Response Coach

The post The Dizzying World of Letter Mail appeared first on McCarthy and King Marketing. General

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Want to innovate like Amazon? Here’s their formula


You can’t escape Amazon in the digital economy. Now a trillion-dollar company , they have disrupted diverse sectors from retail to software development with a deftness and drive that’s admirable and alarming.

Why Getting Your B2B Branding Right Is Essential

The Lead Agency

Selling from one business to another is vastly different than selling to end consumers. As B2B marketers, we’ve long discussed the differences between B2B & B2C Marketing. One thing that doesn’t change, however, is the importance of a strong brand.

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10 Simple Steps to Create a Great Event Marketing Plan

Marketing Insider Group

We’ll admit—it’s a challenge to put together an event. But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

How Social Media Is Directly Affecting Your Mental Health


Are Facebook and Instagram changing our mental health? Do we look at the world and the people in it differently than we did before? Do we interact with them differently? If you’ve asked yourself these questions, you’re not alone.

More Trending

Turbocharge Your Segmentation with RFM Scoring

Modern Marketing

You as a marketer continue to face a data deluge with ever increasing volumes of engagement data and (hopefully) a growing list of customers. And this reality can create a few challenges, namely: How can you effectively find signals from this ocean of data?

How To Identify the Ideal ERP Software for Your Small Business

ATAK Interactive

Entrepreneurs who focus on enhancing their B2B and/or B2C commerce operation and overall customer satisfaction will eventually realize success.

7 Insider Tips to Get the Most from LinkedIn Sales Navigator


Large business-to-business purchases go through an average of nearly 7 people on the buyer side — and that’s before a final decision is made. When you’re sailing the “seven seas” of eCommerce, it helps to have a good navigator.

Your Guide to Setting Up Your Magento Store for Search Engines

ATAK Interactive

One of the most critical steps in running a successful eCommerce website is ensuring your store is to set up for Search Engines like Google and Bing properly.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

10 Best Summer Reads for B2B Professionals


Summer is the perfect time to get lost in a good book. There’s nothing better than sitting out in the sun with a page-turner while working on that tan. Those who know me know that I’m an avid reader, which is why they constantly ask me for book recommendations.

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Revitalize your ABM Program with CDM


Account Based Marketing (ABM), delivering hyper-personalized marketing messages to a highly selective group of prospects in target accounts, is really nothing new. However, the demand for current, accurate, and complete prospect data has never been greater.

A CEO’s Guide to a B2B Website Design Project

BOP Design

A B2B website design project is a great opportunity to craft a truly compelling online platform for your firm. A professional, polished website is a great tool that can be leveraged by your sales team to increase revenue.

Agencies: How to Set Your Clients’ Content Marketing Expectations

Content Marketing Institute

Knowing how to apply content marketing, branded content, and native advertising is different than being able to clearly explain their value to your clients. Use this primer to align expectations and deliver better results.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Best Account Based Marketing Platforms For 2019

Only B2B

Account based marketing platforms are tools that are optimized on by marketers for their ABM marketing needs. Account based marketing refers to the marketing efforts and the time invested, by. The post Best Account Based Marketing Platforms For 2019 appeared first on ONLY B2B. blogs

Industry Insider: Why ABM = B2B

HG Data

Making Content Your Competitive Advantage: How to Ensure Every Article Delivers ROI


In this video from MAICON 2019, Jeff Coyle explores how AI can drastically improve productivity throughout your content team and help them create more effective content. The post Making Content Your Competitive Advantage: How to Ensure Every Article Delivers ROI appeared first on MarketMuse.

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Demand Generation Marketing: 3 Questions You Gotta Ask Before Your Next Campaign


When you live in a world that is saturated with ad on top of ad and content display one after the next for products or services, it’s easy to feel like your brain might explode. Which means when it comes to creating your own demand generation strategies and tactics, it’s important to keep this truth in mind. If we live in a world that is drenched in social media outlets, search engines, and email marketing , how do we cut through the noise? What are the touch points to doing that well?

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How to Get Started With Paid Performance Marketing

Single Grain

In the past, we’ve written about affiliate marketing , as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions.

Why B2B Marketers should focus on Data Preparation


The backdrop of B2B marketing has now evolved & companies have started brainstorming about the swathe of their digital footprints, left on several platforms at web, which are utilized in creating hyper-targeted advertisements or campaigns to attract, engage & convert their potential buyers.

How You Can Use Customer Data to Create Better Content for Your Customers

Modern B2B Marketing

Your customers provide a huge amount of knowledge about their wants and needs through their data. Customer data can help brands formulate strategies that have more chances of succeeding and improve their conversion and growth rates.

The Best Email Tracking Apps to Analyze and Refine Your Marketing Efforts


How many times have you sent an email and wondered if the recipient received it? Did he or she click on the links or open the attachments? Did it get lost in their inbox or go to spam?

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Using Content Themes to Structure Your Content Marketing


Whether you’re just getting started in the content marketing game, or you’ve just been tasked with building out a new content team, identifying a handful of content themes to focus on is one of the most important exercises in developing a content marketing strategy.

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The Benefits of Using Dynamic Search Ads to Drive PPC Advertising Goals


PPC DSAs dynamic search ads performance marketing PPC Advertising PPC optimization

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The Sales Engagement Podcast: Top 10 Episodes


The hottest thing in sales today is sales engagement — the field that is shaking up revenue teams, upending legacy mindsets, and setting new performance highs. We launched The Sales Engagement Podcast in 2018 to explore sales engagement topics and help businesses reap the ground-breaking benefits.

Mass Personalization: An Introduction & 3 Ways to Implement It


Once upon a time leads were thrilled by emails in their inboxes. And emails with their “first name” to add the icing to the cake. That was the rudimentary beginning of personalization.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.