xiQ
MARCH 31, 2023
The Art of Defining Target Accounts and Crafting Your Ideal Customer Profiles Identifying target accounts is a crucial step in developing an effective Account-Based Sales and Marketing (ABx) program. The goal of identifying target accounts is to focus your sales and marketing efforts on a small number of high-value accounts that are most likely to generate revenue growth over the long term.
The ABM Agency
MARCH 31, 2023
Reading Time: 9 minutes Reading Time: 9 minutes To maximize the impact of your marketing efforts, precision demand marketing is a strategy that should be considered. In this blog post, we’ll explore how revenue marketing can be achieved by targeting specific buyers with personalized content and messaging throughout their buying process. We’ll start by defining what an ideal customer profile looks like and how it can help sales teams identify target buyers more effectively.
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SmartBug Media
MARCH 31, 2023
As the temperatures slowly start to rise and the days get longer, it’s a great feeling knowing that summer is on its way. E-commerce businesses begin their journey into the season by creating summer-themed collections, packaging, and deliverables, as well as strategies to deliver sales and new products via email and SMS strategies. That said, email marketing is an incredibly popular strategy for e-commerce businesses, which prompts an important question: How can you stand out from the crowd?
PathFactory
MARCH 31, 2023
The post Building a More Intelligent B2B MarTech Stack appeared first on PathFactory.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
EveryoneSocial
MARCH 31, 2023
What happens to your business when the economy turns downward, when things get tough? Do customers see your product as a “Nice to Have” (i.e. something that will get cut) or a “Need to Have”? In truth, it’s a hard, if not impossible, question to answer until you actually find yourself operating in an economic downturn. Everything before then is just conjecture.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Industrial Marketer
MARCH 31, 2023
Is your manufacturing website putting your company’s best brand forward to recruit top talent? A dedicated career page can walk your brand’s talk as a best-in-class employer to attract better job candidates and help candidates apply for jobs more quickly. A career page can also serve as a home base for your workforce recruiting efforts. Read more » The post Top 10 Manufacturing Website Career Pages appeared first on Industrial Marketer.
PathFactory
MARCH 31, 2023
The post B2B Revenue Disruption Ahead: The Rise of the Anonymous B2B Buyer appeared first on PathFactory.
Single Grain
MARCH 31, 2023
As your enterprise-level website grows into thousands of web pages, it’s easy to lose track of which pages are fully optimized and which are, quite frankly, letting the site down. This is where conducting regular enterprise SEO audits proves invaluable for your SEO strategy. An audit will make sure that every single page on your enterprise site has all the essential SEO elements to ensure maximum success.
PathFactory
MARCH 31, 2023
The post 2023 Content Intelligence Report appeared first on PathFactory.
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Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.
Seismic
MARCH 31, 2023
Women’s History Month is an opportunity for us to recognize the achievements and contributions of women to society. This March, our women’s Community of Belonging (CoB), Seismic Sisters, hosted events for other CoB members and the broader organization to celebrate together. Seismic Sisters is dedicated to the advancement and professional growth of women and advocating for equity and equality in the workplace.
PathFactory
MARCH 31, 2023
The post How to Increase B2B Content ROI in a Recession appeared first on PathFactory.
ClickDimensions
MARCH 31, 2023
There are over 1.5 million NFP (Not-for-profit), NGO (non-government organizations) and NPO (non-profit organizations) businesses in the US alone, making this industry the 3 rd largest workforce in America, behind Manufacturing and Retail. Regardless of its size and impact, similar to many other industries, NFPs have been negatively affected by ongoing economic uncertainty, subsequently resulting in financial reductions both inside and outside the business.
PathFactory
MARCH 31, 2023
The post Aligning Sales and Marketing teams with Content Intelligence Webinar appeared first on PathFactory.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.
Content Marketing Institute
MARCH 31, 2023
New research from Gartner indicates marketers should focus less on policies around taking first-party data and more on the experience and value they provide in exchange for that data. Robrt Rose explains.
PathFactory
MARCH 31, 2023
The post How to Create Content Intelligence That Drives Engagement and ROI appeared first on PathFactory.
Huptech Web
MARCH 31, 2023
Table Of Contents Introduction What is eCommerce Site Search? Why Site Search is Crucial for Online Stores? eCommerce Site Search Statistics Site Search Best Practices FAQs – Frequently Asked Questions Conclusion Introduction As the world continues to shift towards eCommerce, online stores are becoming increasingly popular among consumers. While most eCommerce store owners focus on designing an aesthetically pleasing website, they often overlook the importance of a site search feature.
PathFactory
MARCH 31, 2023
The post How Content Intelligence Drives Digital Transformation for B2B Marketers appeared first on PathFactory.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
SendGrid
MARCH 31, 2023
Virtual events are an ideal way to get participation from all around the world. These accessibility tips ensure everyone can get the most out of your next event. The post 7 Ideas to Improve the Accessibility of Your Virtual Events appeared first on SendGrid.
PathFactory
MARCH 31, 2023
The post The B2B Website of the Future appeared first on PathFactory.
DemandBase
MARCH 31, 2023
Kim Tremblay interviews Jo Troyer, Demandbase RVP of Services, about Demandbase Implementation and what they can do for your team. The post Nothing But the Best – Meet Demandbase Implementation appeared first on Demandbase.
PathFactory
MARCH 31, 2023
The post An Introduction To Content Activation appeared first on PathFactory.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Search Engine Journal
MARCH 31, 2023
Google explains how it catches fake and misleading business reviews and accounts on Google Maps The post Google Reveals How It Catches Fake Local Business Reviews appeared first on Search Engine Journal.
Conversica
MARCH 31, 2023
The post Automating the Lead Qualification Process appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
ClearVoice
MARCH 31, 2023
Artificial intelligence and machine learning are emerging technologies disrupting industries. These advancements may impact society in ways we can’t imagine. This has certainly been the case in the content world. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. On one side, AI creates tons of readable and visual content in seconds.
Heinz Marketing
MARCH 31, 2023
By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Follow along each month and optimize your email deliverability from the ground up. Last month I covered how to optimize your email deliverability by carefully building your audience and segmenting your lists – check it out.
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On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.
Search Engine Journal
MARCH 31, 2023
Learn about the Google Ads Grants program, how it works, and how you can make the most of the ad opportunities for your nonprofit organization. The post Google Ad Grants: A Guide For Nonprofits appeared first on Search Engine Journal.
Bluetext
MARCH 31, 2023
Before Muhammad Ali stunned the world at The Rumble in the Jungle, he was an upstart boxer from Kentucky named Cassius Clay. Before Freddie Mercury lit the music scene on fire as the frontman for Queen, he was a young boy from Zanzibar named Farrokh Bulsara. When it comes to the icons that define our culture, so many of their stories begin with a name change that propelled them from rising stars to legends in waiting.
Bluetext
MARCH 31, 2023
Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. They announce company wins, news, executive moves, and critical shareholder updates. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.
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