Thu.Jul 09, 2020

How to use long-form storytelling in your marketing strategy


The key to success in the world of Digital Marketing is offering qualified experiences to the consumer. By qualified, we refer to the authenticity, relevance, and customization of the content your brand publishes in different digital c hannels.

15 Mistakes You May Be Making in Your Content Development

Content Marketing Institute

When you talk mistakes, are you usually referring to typos, grammatical errors, and misspellings? That granular focus could be your biggest gaffe. Let’s look at 15 of the biggest mistakes in content creation, production, and promotion processes.

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Return of the Audience Development Dilemma


At this point, it’s common knowledge that The Great Upheaval in March caused a huge spike in traffic across the board for publishers. Whether that spike was going to result in long-term growth has been the subject of some debate. . The truth is that the answer isn’t clear-cut.

WP Engine: the pros and cons of this WordPress hosting


Given the success of WordPress as a solution for Digital Marketing , many companies provide services focused on the CMS — Content Management System. One good example of that is the WP hosting platforms. Those systems help customers get started on the web quickly.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Is a Completely Remote Organization Possible? Here’s What We’ve Learned So Far


I waited until the last possible second, but it’s now my turn. I take a deep breath – gather my emotions – and reach for an invisible pen. What I’m about to say is incredibly uncomfortable, and I’m terrified of how others will respond. I quietly say, “I’m overwhelmed.

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growing digital agility with Houston Methodist


a remote roundtable with Jeff Duncan, digital marketing manager at the number one health system in Texas. joe adams 57-minute recording. in brief. On Thursday, July 9, Steve Kessen hosted healthcare marketing leaders from across the country for a Remote Roundtable.

Design by computers: How AI is changing the graphic design industry


30-second summary: Artificial intelligence has matured a lot today. The biggest achievement of technology can be seen in logo designing. It can work as your assistant when you do creative work and help you achieve photorealistic effects, find the right content with an intuitive search, and more.

What is Brand Design and Why Does it Matter? [Video]

Hinge Marketing

What is brand design and why does it matter to professional services firms? In this video blog, Karl Feldman is going to walk you through this important element of your business. TRANSCRIPTION: What is brand design and why does it matter to professional services firms?

What is Content Automation? The Definition and Benefits


Automated processes were invented to make life easier. Whether it’s an automatic mixer for expedited baking or power windows on your vehicle, automation takes repetitive, often tedious tasks and simplifies them for your convenience.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

4 AdWords Tips Your Small Business Can’t Live Without


Investing in Google AdWords can be great for your ROI — if you know what you’re doing. Google owns an impressive — and unsurprising — 74% of the search engine market (the second place leader, Chinese search engine Baidu, owns just 11%).

How To Optimize Your Content Strategy

Content Science Review

Follow these steps to ensure you have a winning content strategy. Article

Turn Your Website Into a Lead Machine with HubSpot Lead Flows

Lake One

You did it! Your site traffic is growing. Your blogging, social media, and offline brand development are all working. You kick back, relax, and wait for the leads to flow in. But aside from the robo-SEO service from Kazakhstan, your lead forms aren’t doing much. What’s wrong?

Three factors to consider when choosing a CFM platform


30-second summary: Most CFM vendors offer a few standard features, such as flexible surveying capabilities and basic analytics tools, but their offerings can vary a great deal from there.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Checklist Deep Dive: Webinar Recording + Q&A


When you’re building an email, there are a lot of elements to track. You need to make sure your subject line and preview text aren’t too long, links aren’t broken, ALT text for images show up—and that’s just the beginning. A defined list to guide you through the QA of each email can help.

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How Does Gartner Categorize Today's CDP Vendors?


If you’ve been following our blog recently, you’ve likely noticed that we’ve done a fair bit of analysis on the growth of the customer data platform industry and the number of vendors offering CDP products.

Everything You Need to Know About WordPress Scheduled Posts to Automate Publishing


Publishing web content is often a very manual process that requires trained people. So what happens when they are on vacation? Luckily, most CMS platforms include future scheduling capabilities.

New Tech: B2B & ABM Programmatic Targeting with Bombora

The CSI Group

For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce less budget waste and higher returns. B2B Advertising Data

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How Brands Can Contribute to the Social Justice Movements of Today


This week on The Fast Traack podcast we have the enormous pleasure of interviewing the team behind Taraji P. Henson’s TPH haircare

5 Excellent Examples of B2B Instagram Marketing


Instagram is a goldmine for B2B marketers! B2B Instagram marketing, when done correctly, can make all your marketing aspirations come true primarily because of two reasons.

How To Pick A B2B CRM Tool

Visitor Queue

Customer relationship management (CRM) is more than contact between yourself and potential leads. It has become a tool that can be used to nurture leads, contact potential leads, keep all data on clients and leads in one centralized location, help your team work collaboratively, and more.

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Making Live Streams Accessible

Hannon Hill

With a rise in live streaming across platforms, it is critical to reach your whole audience and increase engagement with accessible content

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Ecommerce SEO Case Study: How Primary Arms Grew Organic Revenue by 47% with ClickFlow

Single Grain

What if you could boost organic sales on your biggest product pages by 47% in one year — with just one SEO strategy? That’s exactly what Primary Arms pulled off.

5 Ways Badly Written Content Holds Marketing Back


It’s happened to all of us. You’re scrolling through your Twitter feed and come across a catchy headline. It’s timely, relevant, and seems like it will bring you to an article that offers some value. But instead all you get is badly written content.

How to Build a Brand Your Mom Will Be Proud Of

Altitude Branding

Small business owners create their brands in a variety of ways. Pride is a thread that connects most of those efforts, however. Most people don’t want to feel ashamed of their businesses. They want them to get attention for all the right reasons.

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Industries spend $21.5bn on Enterprise Information Management (EIM) Solutions

HG Data

As the COVID-19 pandemic continues to wreak havoc on global markets, companies have been forced to unlock the power of information, become more connected and intelligent via artificial intelligence and automation to drive engagement with employees and customers.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.