When our ONTRAPORT users talk, we listen. One of the things that many of our clients were asking for was an easier way to work within our robust CRM. So we gave it to them. We created a new visual CRM display called Card View that makes all of your customer data more accessible and […]. The post From the Experts: Creative Usecases for ONTRAPORT’s Visual CRM appeared first on The ONTRAPORT Blog. MORE
The content beast must be fed regularly and fed well; otherwise he’ll grind to a halt, and so will all your team’s content marketing goals. MORE
7 Amazing ToFU Hacks To Try Right Now ToFU! As we all know can be read as Top of the funnel and describes initial efforts put in order to. The post appeared first on ONLY B2B. blogs Lead Generation sales funnel MORE
Our ScribbleLive solution, ion interactive, has spent years stressing the importance of launching landing pages that include additional engagement points for users. Landing pages have long been used to move prospects from interested shoppers to potential buyers by providing them with the right information rather than making them search for it. Unfortunately, on a traditional landing page, your visitors only have one opportunity to engage with you—the form. MORE
What does a landing page consist of? Simply put, it’s a place where a web user may end up after clicking a link in a social media ad, a banner ad, or on a different web page. The structure of a landing page is often very simple—a form is placed high above the fold and is paired with an image and headline or subheadline. MORE
One of the biggest branding mistakes that companies can make is to not pay enough attention to their tone of voice. Voice” sounds high-minded, doesn’t it? More suited for the literary world rather than the business world? But tone of voice just refers to how you sound in your writing. In marketing, your tone of voice can be a significant differentiator. It’s a strong advantage because a lot of companies aren’t yet thinking about it. MORE
By Ollie, the Marketing Performance Mutt… regular contributor to the Heinz Marketing Blog. See my inaugural post “ Storytelling with Data – Starting with Why and How. In August’s blog post , I suggested building Executive Business Review reports with the focus on the Why and How. Why a number is what it is, Why that line is trending upward or downward and How to maintain it or fix it. Now, let’s look at What. What should we do? What can we do to improve on a particular KPI? MORE
It's a great time to be in marketing because there are so many more channels and outlets to reach customers and prospects. Each channel has different expectations and opportunities to connect with your audience. You need to know which channels mean the most to your specific audience. MORE
Don Peppers, best-selling author of the book Customer Experience: What, How and Why Now, believes that like friendship, customer advocacy is priceless. Don is an inductee in the Data & Marketing Association Hall of Fame, and holds the title as SatMetrix’s “world’s most authoritative expert on customer experience” for 2015. So, he definitely knows a. MORE
The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 billion. (As MORE
Extensive Voice of Customer (VoC) research conducted by our firm, ERDM , for clients such as IBM, Microsoft, Gilt, QVC, Shinola and HP, indicates a high level of BtoC and B2B frustration with the poor quality of today's personalization, CX and lifecycle engagement. MORE
There are a few reasons you might be considering deleting Twitter. Maybe your friends don't use it anymore. Perhaps you spend too much time on it, and believe you'd be more productive without it. Whatever the reason, it's easy to deactivate your Twitter account. MORE
To terminate is to bring to an end. And if you've ever had to figure out how to terminate an employee, you know things don’t get much harder or sadder. Most managers dread this part of the job more than any other. MORE
When Sophia , a robot who uses artificial intelligence to interact with humans (like Jimmy Fallon ) visited my college last year, I was awestruck. MORE
As part of the TSG Product Roadmap and based on clients requests, we are currently in the midst of adding additional redaction capabilities across our product set. MORE
This is a post about value propositions, a topic you’ve probably read about a thousand times. Heck, you might even think you know all about value props, how to create. The post Why Your Marketing Copy Should Be Grounded In a Strong Value Proposition appeared first on Kapost Content Marketing Blog. MORE
SEPTEMBER 21, 2018
Introduction to OCIR. Last May, Oracle introduced a new cloud service on Oracle Cloud Infrastructure, for container native developers to store their Docker images. Simply, Oracle Cloud Infrastructure Registry, or OCIR for short. Usage of this new cloud service has grown rapidly, and its primary use is to store container images used in conjunction with Container Engine for Kubernetes, or OKE for short. A managed Kubernetes service on Oracle Cloud Infrastructure. MORE
Ever have to reach senior level executives in large companies? It’s no easy feat. That’s why salespeople ask marketing for help with those kinds of connections. Yadin Porter de Leon , Global Executive Content Strategist at VMware , has this very objective. He shared a story that illuminates the difficulty. “I I was talking to a CIO and asked, ‘How do you consume content? How do people reach you? Who gets your attention?’ He said, ‘You’ve got to be in my circle of trust. MORE
Photo credits: [link]. Starting a new business can be very overwhelming sometimes. Entrepreneurship is definitely not a piece of cake, but once everything falls right in the place, you will definitely enjoy the fruit out of it. MORE
A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. Good morning. You probably saw that late yesterday Adobe bought Marketo. And if you didn’t, now you know!). For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? MORE
Just because you create content doesn’t mean anyone will see it. People have to know the content exists in order to consume it. The digital landscape is increasingly competitive. MORE
Editor’s Note: No animals were harmed as a result of the time travel required to complete this article. This week, Adobe announced its acquisition of the marketing-automation firm Marketo for $4.75 billion. . MORE
Modern Marketing
SEPTEMBER 21, 2018
It's a great time to be in marketing because there are so many more channels and outlets to reach customers and prospects. Each channel has different expectations and opportunities to connect with your audience. You need to know which channels mean the most to your specific audience.
Influitive b2b
SEPTEMBER 21, 2018
Don Peppers, best-selling author of the book Customer Experience: What, How and Why Now, believes that like friendship, customer advocacy is priceless. Don is an inductee in the Data & Marketing Association Hall of Fame, and holds the title as SatMetrix’s “world’s most authoritative expert on customer experience” for 2015. So, he definitely knows a.
Contently
SEPTEMBER 21, 2018
My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read.
ANNUITAS
SEPTEMBER 21, 2018
A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. Good morning. You probably saw that late yesterday Adobe bought Marketo. And if you didn’t, now you know!). For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments?
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
ScribbleLive
SEPTEMBER 21, 2018
What does a landing page consist of? Simply put, it’s a place where a web user may end up after clicking a link in a social media ad, a banner ad, or on a different web page. The structure of a landing page is often very simple—a form is placed high above the fold and is paired with an image and headline or subheadline.
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ScribbleLive
SEPTEMBER 21, 2018
Our ScribbleLive solution, ion interactive, has spent years stressing the importance of launching landing pages that include additional engagement points for users. Landing pages have long been used to move prospects from interested shoppers to potential buyers by providing them with the right information rather than making them search for it. Unfortunately, on a traditional landing page, your visitors only have one opportunity to engage with you—the form.
Content Marketing Institute
SEPTEMBER 21, 2018
Just because you create content doesn’t mean anyone will see it. People have to know the content exists in order to consume it. The digital landscape is increasingly competitive.
chiefmartech
SEPTEMBER 21, 2018
The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 billion. (As
Modern B2B Marketing
SEPTEMBER 21, 2018
One of the biggest branding mistakes that companies can make is to not pay enough attention to their tone of voice. Voice” sounds high-minded, doesn’t it? More suited for the literary world rather than the business world? But tone of voice just refers to how you sound in your writing. In marketing, your tone of voice can be a significant differentiator. It’s a strong advantage because a lot of companies aren’t yet thinking about it.
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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
Content Standard
SEPTEMBER 21, 2018
The content beast must be fed regularly and fed well; otherwise he’ll grind to a halt, and so will all your team’s content marketing goals.
Bulldog Solutions
SEPTEMBER 21, 2018
Editor’s Note: No animals were harmed as a result of the time travel required to complete this article. This week, Adobe announced its acquisition of the marketing-automation firm Marketo for $4.75 billion. .
Only B2B
SEPTEMBER 21, 2018
7 Amazing ToFU Hacks To Try Right Now ToFU! As we all know can be read as Top of the funnel and describes initial efforts put in order to. The post appeared first on ONLY B2B. blogs Lead Generation sales funnel
LeadCrunch
SEPTEMBER 21, 2018
Ever have to reach senior level executives in large companies? It’s no easy feat. That’s why salespeople ask marketing for help with those kinds of connections. Yadin Porter de Leon , Global Executive Content Strategist at VMware , has this very objective. He shared a story that illuminates the difficulty. “I I was talking to a CIO and asked, ‘How do you consume content? How do people reach you? Who gets your attention?’ He said, ‘You’ve got to be in my circle of trust.
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Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
Altitude Branding
SEPTEMBER 21, 2018
Photo credits: [link]. Starting a new business can be very overwhelming sometimes. Entrepreneurship is definitely not a piece of cake, but once everything falls right in the place, you will definitely enjoy the fruit out of it.
Heinz Marketing
SEPTEMBER 21, 2018
By Ollie, the Marketing Performance Mutt… regular contributor to the Heinz Marketing Blog. See my inaugural post “ Storytelling with Data – Starting with Why and How. In August’s blog post , I suggested building Executive Business Review reports with the focus on the Why and How. Why a number is what it is, Why that line is trending upward or downward and How to maintain it or fix it. Now, let’s look at What. What should we do? What can we do to improve on a particular KPI?
Technology Services Group
SEPTEMBER 21, 2018
As part of the TSG Product Roadmap and based on clients requests, we are currently in the midst of adding additional redaction capabilities across our product set.
Hubspot
SEPTEMBER 21, 2018
There are a few reasons you might be considering deleting Twitter. Maybe your friends don't use it anymore. Perhaps you spend too much time on it, and believe you'd be more productive without it. Whatever the reason, it's easy to deactivate your Twitter account.
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Account-Based Marketing is a strategy, not a solution.
Kapost
SEPTEMBER 21, 2018
This is a post about value propositions, a topic you’ve probably read about a thousand times. Heck, you might even think you know all about value props, how to create. The post Why Your Marketing Copy Should Be Grounded In a Strong Value Proposition appeared first on Kapost Content Marketing Blog.
Hubspot
SEPTEMBER 21, 2018
To terminate is to bring to an end. And if you've ever had to figure out how to terminate an employee, you know things don’t get much harder or sadder. Most managers dread this part of the job more than any other.
Ontraport
SEPTEMBER 21, 2018
When our ONTRAPORT users talk, we listen. One of the things that many of our clients were asking for was an easier way to work within our robust CRM. So we gave it to them. We created a new visual CRM display called Card View that makes all of your customer data more accessible and […]. The post From the Experts: Creative Usecases for ONTRAPORT’s Visual CRM appeared first on The ONTRAPORT Blog.
Hubspot
SEPTEMBER 21, 2018
When Sophia , a robot who uses artificial intelligence to interact with humans (like Jimmy Fallon ) visited my college last year, I was awestruck.
Advertisement
In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
ERDM
SEPTEMBER 21, 2018
Extensive Voice of Customer (VoC) research conducted by our firm, ERDM , for clients such as IBM, Microsoft, Gilt, QVC, Shinola and HP, indicates a high level of BtoC and B2B frustration with the poor quality of today's personalization, CX and lifecycle engagement.
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