Wed.Oct 20, 2021

74% of Marketers Now View Personalized Content as ‘Important’ for Engagement

KoMarketing Associates

As B2B marketers look for more ways to engage with their target audience, research suggests that they are turning to personalized content to achieve their primary objectives.

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Consultants Collective Profile: Kevin Jordan

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

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10 Incredibly Useful Content Marketing Tips to Follow

PureB2B

Powtoon CMO on Measuring the Return on Emotion in Marketing

Oktopost

The CMO of Powtoon takes the hot seat. Listen to the podcast: For more thought leadership on measuring emotion, check out our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

IndexNow Elicits Mixed Reactions Including Skepticism via @sejournal, @martinibuster

Search Engine Journal

Some in the search community feel IndexNow offers no value while others see it as the future of search indexing The post IndexNow Elicits Mixed Reactions Including Skepticism appeared first on Search Engine Journal. News SEO

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Meet nDash writer Hamlet Fort

nDash

We’ve had some truly exciting writers join nDash recently, so we’re launching a new feature to introduce them to our audience! Hamlet Fort is a copywriter, marketer, and brand strategist who joined nDash this month and is ready to tackle your projects.

Competitive Intelligence: Myths vs. Realities

Contify

The post Competitive Intelligence: Myths vs. Realities appeared first on Contify Market and Competitive Intelligence Platform - Blog. Competitive Intelligence

Episode 5 – 'What’s Wrong With Revenue?' There’s No Awareness Of The Prospect’s Buyer Journey

Square 2 Marketing

This show aired live on October 4, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? , we talked about the massive shift in the way prospects buy products and services today.

Measuring Content Marketing Impact: How To Set Objectives That Matter

Content Marketing Institute

In a universe where marketing can’t be proven mathematically, what good are measurements and analytics? They’re immensely valuable if you have one thing – a shared sense of what success looks like. Find out how to get it in the latest episode of Marketing Makers.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

16 Reasons Why Social Media Is Important To Your Company via @sejournal, @coreydmorris

Search Engine Journal

Discover 16 specific ways social media is important for your company and impacts far more than just impressions or awareness for brands. The post 16 Reasons Why Social Media Is Important To Your Company appeared first on Search Engine Journal. Social Media

What purple vans and dinosaur taco holders have to do with Marketing

Heinz Marketing

By Sheena McKinney , Executive Assistant at Heinz Marketing. I’ll never forget when I first noticed what I now know is The Baader-Meinhof Phenomenon , also known as Frequency Illusion. Though odd, this phenomenon has nothing to do with odds. I’ll explain in a minute.

How Google Analyzes Web Page Content and Weights It via @sejournal, @martinibuster

Search Engine Journal

Google's Martin Splitt introduces the concept of Centerpiece Annotation and how different parts of a web page are analyzed and weighted The post How Google Analyzes Web Page Content and Weights It appeared first on Search Engine Journal. News SEO

Behavioral campaign ideas you can use

DotDigital

We’re coming to the end of our deep dive on using neuroscience and the purchase formula in your campaigns.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Checking Your Page Size for SEO: A Complete Guide via @sejournal, @BrianHarnish

Search Engine Journal

Learn about checking your page size for SEO, including tips, tools, best practices, and why it's important. The post Checking Your Page Size for SEO: A Complete Guide appeared first on Search Engine Journal. SEO Web Development

7 Key Steps for Transitioning from a Sales Rep to Real Estate Agent

Hubspot

Sales roles aren't always what you would like them to be. You might settle into a solid career trajectory in the field only to struggle to find meaning in your day-to-day responsibilities or professional future.

What Google’s Indexing Looks like From Discovery to Ranking via @sejournal, @martinibuster

Search Engine Journal

Google's Martin Splitt explains Google's indexing process from discovery to ranking and where rendering fits into that queue The post What Google’s Indexing Looks like From Discovery to Ranking appeared first on Search Engine Journal. News SEO

How to Create an Email Marketing Funnel in 3 EASY Steps

Optinmonster

Are you trying to learn how to create an email marketing funnel, but you’re not sure the best place to start? Email marketing consistently remains one of the best ways to generate revenue for online businesses.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

3 Key Types of Link Building Metrics & How To Use Them Successfully via @sejournal, @paddymoogan

Search Engine Journal

Link building metrics can help in many ways but can also work against you if you’re not careful. Here's what you need to know. The post 3 Key Types of Link Building Metrics & How To Use Them Successfully appeared first on Search Engine Journal.

What is Conversion Tracking and How to Use the Outbrain Pixel

Outbrain

What’s the main difference between marketing 20 years ago, and marketing today? Tracking. Thanks to digitization, consumer behaviors can be comprehensively tracked and measured online. And as the saying goes, if you can measure it, you can manage it.

Crawl Errors & Crawl Budget: Are They Google Ranking Factors? via @sejournal, @annaleacrowe

Search Engine Journal

Are Crawl Errors a Ranking Factor? We’ve tapped into Google’s documents to fact-check and find out. Read about it here. The post Crawl Errors & Crawl Budget: Are They Google Ranking Factors? appeared first on Search Engine Journal.

Litmus Live 2021 Speaker: Meet Shani Nestingen, DE&I Advocate

Litmus

Litmus Live —THE conference for email marketers is almost here! Next week on October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like Shani Nestingen. Shani Nestingen. Lead Product Designer/Developer (Email), Target.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.