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The Trend Is To Hire Your Own Digital Marketing Team, But Understand The Pluses And Minuses Before You Go Forward. I know a number of people looking for digital marketing roles, and they are getting inundated with opportunities and offers. MORE
For brands trying to reach shoppers interested in trying new things, or those making purchases or starting new projects , Pinterest could be a great platform for your brand. And that also means a Pinterest scheduler is essential. Using Pinterest for business makes more sense than ever. MORE
Take a moment to imagine your ideal in-house marketing team. How is that dream team performing, and what are they achieving? MORE
As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . Are you sure you’re not a superhero? . Small business owners are doing it all. MORE
Email is at the heart of everything we do at Litmus. Our tools help email marketers send better campaigns, our Litmus Live events help level up email pros around the world, and email is our preferred way to build relationships with our customers and subscribers. MORE
The pressure is mounting in online digital advertising to make ad dollars go further and for stakeholders to have a greater understanding of emerging channels, platforms, and privacy regulations. MORE
In this video, our CEO, Nick Hollinger, will be doing a quick video walkthrough that demonstrates the key differences between two software tools that are commonly compared. Google Analytics vs Visitor Queue. MORE
Do you want to add a click-to-call link to your WordPress site? Your site visitors may need to get in touch with you to negotiate a quote, discuss their requirements, or get support. A click to call link will make it easy for them to connect with you. MORE
Smart brands work hard to create online communities where digital versions of personal interactions are common. The pandemic just made them more important. Continue reading → The post How to Build a Vibrant Online Community [Examples] appeared first on Content Marketing Institute. Company New MORE
Is there a disconnect between your Sales and Marketing teams? Do your monthly reports show a significant difference between leads and closed deals? Want to bridge the gap between inbound leads and closed deals but don’t know where to start? MORE
Hey, Marketing. Is your team going in the same direction as sales development and sales? Check your swim lanes to get everyone synched for selling. What are swim lanes? Swim lanes are a visual representation of workflows that show who’s responsible for which tasks. MORE
Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members and Biznology contributors to predict what the new year will have in store for us! MORE
By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. This week, I’m attending B2B Marketing Exchange where marketing leaders across the B2B space are discussing how to move past the pivot of 2020 and implement new channels and strategies for 2021. MORE
A business can find itself unintentionally using dozens of different software products, given how easy it is for individual, siloed departmental teams to implement new technology. MORE
Innovation in programmatic advertising continues to reshape B2B marketing. The pandemic escalated digital transformation across industries and functions, and marketing and advertising were no exceptions. MORE
In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media. MORE
This blog looks at the common practice of shadow accounting by sales professionals and suggests how ICM software can make this a thing of the past while building trust in a much more reliable system. Sales Operations MORE
Businesses are always trying to improve their email marketing efforts as it can be one of their most useful tools to generate leads. Email marketing remains to have a high ROI (return on investment) of $42 to every $1 spent. MORE
The Meerkat team has worked closely with our clients at numbercrunch inc. to create valuable and educational content for their audience as we continue to navigate the ever-changing waters of the pandemic. MORE
The global pandemic has set in motion the need for a “new deal” between employers and employees. MORE
What is a content metric? What about KPIs? Aren't these two referring to the same thing? Short answer: No. Despite us marketers often throwing these two terms around interchangeably, it is important to know the difference between them. MORE
The post Why Automation Rules are an Online Community Manager’s Secret Weapon appeared first on Higher Logic. Learn why online community automation is so helpful for community professionals – along with 8 ways to use automation rules in your community. MORE
There’s now even more pressure on businesses to make the digital pivot. MORE
Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. MORE
What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? MORE
Competition among the better-for-you beverage market is fierce and spans juices, teas, coffee alternatives, diet sodas, and a variety of waters. As evidenced by global sports drink brand Gatorade, which lost nearly 10% market share from 2015 to 2020, no brand is immune to losing ground. MORE
Zoominfo
FEBRUARY 25, 2021
Hey, Marketing. Is your team going in the same direction as sales development and sales? Check your swim lanes to get everyone synched for selling. What are swim lanes? Swim lanes are a visual representation of workflows that show who’s responsible for which tasks.
Biznology
FEBRUARY 25, 2021
Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members and Biznology contributors to predict what the new year will have in store for us!
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Zoominfo
FEBRUARY 25, 2021
What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation?
Biznology
FEBRUARY 25, 2021
The global pandemic has set in motion the need for a “new deal” between employers and employees.
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
Zoominfo
FEBRUARY 25, 2021
Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Meerkat Marketing
FEBRUARY 25, 2021
The Meerkat team has worked closely with our clients at numbercrunch inc. to create valuable and educational content for their audience as we continue to navigate the ever-changing waters of the pandemic.
Content Marketing Institute
FEBRUARY 25, 2021
Smart brands work hard to create online communities where digital versions of personal interactions are common. The pandemic just made them more important. Continue reading → The post How to Build a Vibrant Online Community [Examples] appeared first on Content Marketing Institute. Company New
Heinz Marketing
FEBRUARY 25, 2021
By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. This week, I’m attending B2B Marketing Exchange where marketing leaders across the B2B space are discussing how to move past the pivot of 2020 and implement new channels and strategies for 2021.
Higher Logic
FEBRUARY 25, 2021
The post Why Automation Rules are an Online Community Manager’s Secret Weapon appeared first on Higher Logic. Learn why online community automation is so helpful for community professionals – along with 8 ways to use automation rules in your community.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
BOP Design
FEBRUARY 25, 2021
Is there a disconnect between your Sales and Marketing teams? Do your monthly reports show a significant difference between leads and closed deals? Want to bridge the gap between inbound leads and closed deals but don’t know where to start?
SmartBug Media
FEBRUARY 25, 2021
Take a moment to imagine your ideal in-house marketing team. How is that dream team performing, and what are they achieving?
Square 2 Marketing
FEBRUARY 25, 2021
The Trend Is To Hire Your Own Digital Marketing Team, But Understand The Pluses And Minuses Before You Go Forward. I know a number of people looking for digital marketing roles, and they are getting inundated with opportunities and offers.
TrueInfluence
FEBRUARY 25, 2021
Innovation in programmatic advertising continues to reshape B2B marketing. The pandemic escalated digital transformation across industries and functions, and marketing and advertising were no exceptions.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Litmus
FEBRUARY 25, 2021
Email is at the heart of everything we do at Litmus. Our tools help email marketers send better campaigns, our Litmus Live events help level up email pros around the world, and email is our preferred way to build relationships with our customers and subscribers.
Optinmonster
FEBRUARY 25, 2021
Do you want to add a click-to-call link to your WordPress site? Your site visitors may need to get in touch with you to negotiate a quote, discuss their requirements, or get support. A click to call link will make it easy for them to connect with you.
Scoop.it
FEBRUARY 25, 2021
In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media.
Outreach
FEBRUARY 25, 2021
There’s now even more pressure on businesses to make the digital pivot.
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.
DivvyHQ
FEBRUARY 25, 2021
What is a content metric? What about KPIs? Aren't these two referring to the same thing? Short answer: No. Despite us marketers often throwing these two terms around interchangeably, it is important to know the difference between them.
OneSpot
FEBRUARY 25, 2021
A business can find itself unintentionally using dozens of different software products, given how easy it is for individual, siloed departmental teams to implement new technology.
AcuityAds
FEBRUARY 25, 2021
Competition among the better-for-you beverage market is fierce and spans juices, teas, coffee alternatives, diet sodas, and a variety of waters. As evidenced by global sports drink brand Gatorade, which lost nearly 10% market share from 2015 to 2020, no brand is immune to losing ground.
Visitor Queue
FEBRUARY 25, 2021
In this video, our CEO, Nick Hollinger, will be doing a quick video walkthrough that demonstrates the key differences between two software tools that are commonly compared. Google Analytics vs Visitor Queue.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Digilant
FEBRUARY 25, 2021
The pressure is mounting in online digital advertising to make ad dollars go further and for stakeholders to have a greater understanding of emerging channels, platforms, and privacy regulations.
Visitor Queue
FEBRUARY 25, 2021
Businesses are always trying to improve their email marketing efforts as it can be one of their most useful tools to generate leads. Email marketing remains to have a high ROI (return on investment) of $42 to every $1 spent.
Varicent
FEBRUARY 25, 2021
This blog looks at the common practice of shadow accounting by sales professionals and suggests how ICM software can make this a thing of the past while building trust in a much more reliable system. Sales Operations
BenchmarkONE
FEBRUARY 25, 2021
As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . Are you sure you’re not a superhero? . Small business owners are doing it all.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
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