Webbiquity

OCTOBER 10, 2017

Google recently announced that over 50% of searches globally happen on mobile. B2B decision makers are using a mobile device for their research 42% of the time! So clearly, mobile search is not just a B2C phenomena. But organic search is not the only reason you should invest in mobile. Reports argue that in the U.S

B2B Marketing 194

B2B Marketing Mobile Marketing Marketing Strategy Marketing & Strategy 194

SEMrush

MARCH 15, 2021

Does your business need a killer mobile marketing strategy? Knowing the current mobile marketing statistics can help you develop a robust mobile marketing strategy and stay ahead of your competition.

Mobile Marketing 110

Mobile Marketing Marketing & Strategy Statistics Marketing Strategy 110

Marketing Insider Group

OCTOBER 9, 2017

Have to look at the data provided by Yahoo, which found that a shocking 90% of people’s mobile usage is coming from apps now. The post How Mobile App Development is Fueling Digital Marketing appeared first on Marketing Insider Group. Want more proof of that concept? According to Google, […].

Mobile Marketing 225

Mobile Marketing Marketing & Strategy Marketing Google 225

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing. Mobile-first indexing is a must.

Mobile Marketing 189

Mobile Marketing Trends Marketing & Strategy Doubleclick 189

KoMarketing Associates

JANUARY 11, 2018

Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges. Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers.

Mobile Marketing 120

Mobile Marketing Marketing Report Marketing & Strategy Marketing 120

Unbounce

DECEMBER 1, 2021

So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Why not give advertising on a mobile ad platform a shot? What Are Mobile Ad Platforms? The Top 4 Mobile Ad Platforms. It has more than 90% of the U.S.

Mobile Marketing 139

Mobile Marketing Marketing Strategy Marketing & Strategy Advertising Agencies 139

ClickZ

AUGUST 27, 2021

30-second summary: Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season. Email marketing is still a critical tool today, especially when timely, personalized messages are shared.

Email Marketing 120

Email Marketing Mobile Marketing Marketing & Strategy Paid Search Agency 120

Litmus

JUNE 8, 2021

Small shifts over time lead to big change—and email client market share is no exception to that! That’s why, in our new blog series, we’re taking a closer look at the changes happening with email client market share every month. Let’s see how email client market share changed in May 2021. market share. Mobile: 49.7%.

Email Marketing 130

Email Marketing Mobile Marketing Marketing Lead Scoring 130

Madison Logic

OCTOBER 20, 2023

For Carrie McIlveen, Director, Enterprise Marketing at T-Mobile for Business, reaching a wide and complex audience necessitated help from customers, segment advisers, and subject matter experts to understand their pain points and develop content that spoke to those concerns.

Mobile Marketing 52

Mobile Marketing Top of Funnel Marketing & Strategy Marketing Funnels 52

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. They’re also using their mobile phones to interact with businesses and make purchases. This means that mobile marketing has become more important than ever. What percentage of websites are viewed on mobile devices? There are 3.5

B2B Marketing 100

B2B Marketing Mobile Marketing Planning Statistics 100

Lake B2B

MAY 31, 2022

With a whole new generation of B2B buyers living in a mobile-first world, focusing just on traditional marketing channels is not enough. Today, if you’re not focusing on mobile, you are missing out on a profitable opportunity. The post The Importance of Mobile Marketing in B2B Space appeared first on Blog.

B2B Marketing 82

B2B Marketing Mobile Marketing B2B Marketing 82

KoMarketing Associates

FEBRUARY 23, 2017

Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue. Sixty-three percent of marketers have an app to build customer loyalty.

Mobile Marketing 125

Mobile Marketing Marketing Budget Marketing Budget Creation Marketing & Strategy 125

Adobe Experience Cloud Blog

OCTOBER 16, 2017

It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. In this blog, I’ll cover how to use mobile marketing and email marketing to connect with customers in meaningful ways. Mobile Marketing: Capturing Consumers’ Attention on the Go. Mobile Wallet.

Mobile Marketing 134

Mobile Marketing Email Marketing Work Management Marketing Management 134

KoMarketing Associates

JUNE 10, 2019

As marketers in B2B organizations look for new avenues to reach their target audience, new research suggests that mobile is growing in even greater prominence. Wpromote recently conducted the “2019 State of B2B Digital Marketing” report and discovered that for the majority of marketers (30.13

B2B Marketing 121

B2B Marketing Mobile Marketing Marketing Report Traffic 121

US Data Corporation

AUGUST 8, 2022

Take your mobile marketing to the next level. Use these "8 ways mobile devices can improve your marketing results" to help build your business. The post 8 Ways Mobile Devices Can Improve Your Marketing Results appeared first on US Data Corporation. This is the future, and the future is right now.

Mobile Marketing 52

Mobile Marketing Marketing & Strategy Marketing Ad Building 52

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. In 2015, more than 35% of web pages were served to a mobile phone. As we all know, timing is everything in marketing.

Mobile Marketing 126

Mobile Marketing Planning Paid Search Agency Campaigns 126

Marketing Insider Group

APRIL 5, 2016

Mobile marketing offers numerous opportunities to boost sales for your business. Whether your business is small or large, you can find methods of marketing via mobile that will fit your budget. The post Mobile Marketing: How to Increase Sales with Mobile Marketing appeared first on Marketing Insider Group.

Mobile Marketing 100

Mobile Marketing Marketing Spending Business 100

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. While marketers may not be specifically adopting and shaping their marketing strategies around mobile, their audience is.”.

Mobile Marketing 120

Mobile Marketing Marketing Report Advertising Agencies Advertising Benchmark 120

KoMarketing Associates

MARCH 7, 2017

New data from the China Internet Network Information Center (CNNIC) shows enterprises are using a diverse set of marketing channels in order to reach their customers ( Note: Linked study is in Mandarin ). However, the study found digital marketing is the most used channel and mobile is a growing focus. percent to 55.1

Mobile Marketing 120

Mobile Marketing Planning Paid Search Agency Internet Marketing 120

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. In 2019, marketers are projected to spend approximately $17.8 million on digital/mobile video. In 2019, marketers are projected to spend approximately $17.8

Mobile Marketing 120

Mobile Marketing Planning Spending Marketing & Strategy 120

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Create mobile-ready email campaigns. Leverage search engine marketing (SEM) for mobile.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Martech Advisor

DECEMBER 5, 2019

As smartphones become ubiquitous and social media becomes a primary feature of mobile devices, it is crucial to stay up to date about what your audiences like. Accordingly crafting your marketing strategy around mobile with the latest hits and trends can increase engagement and conversions. Wendy's - Keeping Fortnite Fresh.

Mobile Marketing 113

Mobile Marketing Planning Marketing & Strategy Marketing Strategy 113

Golden Spiral

AUGUST 28, 2020

Learning How to Think Beyond Mobile First to Mobile Best. Emphasizing mobile in your B2B marketing mix right now may sound a bit counter-intuitive for two reasons: the COVID-19 pandemic has kept most of us at home, and B2B buying decisions are made at work, where buyers are usually parked in front of a laptop or monitor.

B2B Marketing 77

B2B Marketing Mobile Marketing B2B Marketing 77

Kaon

DECEMBER 5, 2016

Original article published on Mobile Marketer. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. Interactive selling experiences.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Sales Interactive Marketing 100

Webbiquity

FEBRUARY 9, 2016

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers. Email is increasingly mobile.

Paid Content 100

Paid Content Mobile Marketing Email Marketing Stats 100

Adobe Experience Cloud Blog

MARCH 20, 2017

Author: Stefan Bhagwandin Marketing automation means a lot of things. Within this category, mobile marketing automation has emerged to cater specifically to app marketers. The best way to understand the value of mobile marketing automation is to break it up into actionable pieces.

Mobile Marketing 134

Mobile Marketing Planning Marketing Automation Services Multi-Touch Attribution 134

Hubspot

JUNE 15, 2020

At this point, email has proven to be a major communication tool for both consumers and marketers. But, as this channel has thrived, mobile technology. And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized.

Email Marketing 101

Email Marketing Mobile Marketing Planning Stats 101

Stevens & Tate

MARCH 10, 2020

It should come as no surprise that a strong mobile presence is indispensable in today’s market. Whether your company is just starting up or has reached the point of maintain a well-established customer base, it’s important to stay up to date with the most current marketing trends and techniques for your ecommerce business.

Mobile Marketing 81

Mobile Marketing eCommerce Paid Search Agency Brand Identity 81

KoMarketing Associates

OCTOBER 20, 2015

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. How Can We Best Utilize Mobile Advertising in the B2B Space? It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising B2B Marketing Mobile Marketing Paid Search Agency 120

Kaon

NOVEMBER 6, 2018

According to comScore, mobile devices dominate total minutes spent online across the globe (71 percent in the United States). So, Ciena looked to mobile as a means for evolving its selling methodology to become more solution-based. Interested in learning how interactive marketing can help your organization accelerate the sales process?

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Paid Search Agency 127

Customer Experience Matrix

MAY 24, 2016

In practical terms, it means marketers need to look more closely at the federated access capabilities of systems they consider and at how those systems will deal with history data and cross-channel identity matching, which often relies heavily on historical information. This matters because mobile interactions are inherently different.

Mobile Marketing 136

Mobile Marketing CRM Conference Paid Search Agency 136

Marketing Insider Group

JANUARY 9, 2017

The post Elevate Your Mobile Email Marketing Strategy appeared first on Marketing Insider Group. I’m checking on sports scores or scanning my social feeds, but I’m doing one thing more than anything else. I’m always checking my email.

Email Marketing 100

Email Marketing Mobile Marketing Marketing Strategy Marketing & Strategy 100

Martech Advisor

SEPTEMBER 4, 2019

Mobile Consumer Report, an annual report that reveals insights into how people connect, engage and shop using their smart phones. To best reach customers, marketers should read on (!) To best reach customers, marketers should read on (!) Mobile Consumer Report. What have we found? Be Deal Savvy.

Mobile Marketing 70

Mobile Marketing Marketing & Strategy Marketing Loyalty 70

ViewPoint

AUGUST 5, 2014

Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. B2B Marketing Mobile Marketing'

B2B Marketing 120

B2B Marketing Mobile Marketing B2B Paid Search Agency 120

Marketing Insider Group

APRIL 7, 2016

And when they’re using a mobile device, they want it faster. Businesses must keep up with the pace of the mobile frontier to engage readers and stay ahead of the competition. Get to the Point Mobile’s […]. The post How to Engage Consumers with Mobile Marketing appeared first on Marketing Insider Group.

Mobile Marketing 100

Mobile Marketing Marketing Business 100

Spiralytics

SEPTEMBER 20, 2017

Is your brand's mobile marketing strategy measuring up to the growing number of digital users? Today's consumers are mobile-first, spending more time on the internet with their smartphone or tablet than a computer.

Mobile Marketing 95

Mobile Marketing Marketing & Strategy Marketing Internet Marketing 95