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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print).

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3 Reasons Email Marketing Must Be Mobile

Navigate the Channel

We’ve all read and understand the significant volume and value that email marketing has to commerce, whether it’s B2B or B2C. If you’re a CMO or CEO, you may just want to know that more of-the-moment communication methods may not be as valuable as one of the oldest— email marketing, with an ROI of $36 for every $1 spent.

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Report: Fewer Marketers are Confident in Ability to Measure Mobile Ad Efforts

KoMarketing Associates

Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. Just 24% stated that they were confident in their company’s ability to gauge click-through rates from their mobile advertising efforts.

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6 Types of Mobile Marketing Campaigns You Should Start Now

Spiralytics

Mobile marketing is one of the fastest-growing segments of advertising, but there isn’t just one. The post 6 Types of Mobile Marketing Campaigns You Should Start Now appeared first on Spiralytics Inc.

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9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy B2B marketers and business leaders. These 9 short, easy-to-read success stories will teach you new strategies to mobilize your advocate community to drive ROI. How Staples got 4,112 social shares that generated 19,210 clicks.

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Report: Digital Video, Mobile Remain Priorities for Marketers in 2020

KoMarketing Associates

As marketers look ahead to the coming months, digital video and mobile appear to be leading the way in terms of areas of investment, according to new research. on mobile, which is a 20.2% Interestingly, mobile surpasses digital video in terms of industry priorities for 2020. Focusing on New Marketing Priorities.

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54 B2B Mobile Marketing Statistics for 2020

Zoominfo

It’s tough to name a marketing tool more powerful than the mobile phone. They’re also using their mobile phones to interact with businesses […]. That’s right—these days it’s less of a phone and more of a lifeline that consumers are connected to nearly 24/7.

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12 Plays to Kickstart Your Recruitment Process

According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. With remote work making white-collar jobs more flexible and talent more mobile, a rebound in hiring meant the race for quality candidates had become even more frantic.