KoMarketing Associates

FEBRUARY 26, 2020

Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. Just 24% stated that they were confident in their company’s ability to gauge click-through rates from their mobile advertising efforts.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. They’re also using their mobile phones to interact with businesses […]. That’s right—these days it’s less of a phone and more of a lifeline that consumers are connected to nearly 24/7.

Mobile Marketing 164

Mobile Marketing Statistics B2B Marketing B2B 164

Spiralytics

JANUARY 14, 2021

Mobile marketing is one of the fastest-growing segments of advertising, but there isn’t just one. The post 6 Types of Mobile Marketing Campaigns You Should Start Now appeared first on Spiralytics Inc.

Mobile Marketing 161

Mobile Marketing Campaigns Mobile Advertising Segmentation 161

Marketing Insider Group

OCTOBER 9, 2017

Have to look at the data provided by Yahoo, which found that a shocking 90% of people’s mobile usage is coming from apps now. The post How Mobile App Development is Fueling Digital Marketing appeared first on Marketing Insider Group. Want more proof of that concept? According to Google, […].

Mobile Marketing 259

Mobile Marketing Marketing & Strategy Marketing Google 259

KoMarketing Associates

MARCH 10, 2020

As marketers look ahead to the coming months, digital video and mobile appear to be leading the way in terms of areas of investment, according to new research. on mobile, which is a 20.2% Interestingly, mobile surpasses digital video in terms of industry priorities for 2020. Focusing on New Marketing Priorities.

Mobile Marketing 157

Mobile Marketing Marketing Report Video Marketing Planning 157

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing. Mobile-first indexing is a must.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Navigate the Channel

AUGUST 14, 2023

We’ve all read and understand the significant volume and value that email marketing has to commerce, whether it’s B2B or B2C. If you’re a CMO or CEO, you may just want to know that more of-the-moment communication methods may not be as valuable as one of the oldest— email marketing, with an ROI of $36 for every $1 spent.

Mobile Marketing 65

Mobile Marketing Email Marketing Paid Search Agency Open Rate 65

Unbounce

DECEMBER 1, 2021

So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Why not give advertising on a mobile ad platform a shot? What Are Mobile Ad Platforms? The Top 4 Mobile Ad Platforms. It has more than 90% of the U.S.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

SEMrush

MARCH 15, 2021

Does your business need a killer mobile marketing strategy? Knowing the current mobile marketing statistics can help you develop a robust mobile marketing strategy and stay ahead of your competition.

Mobile Marketing 110

Mobile Marketing Statistics Marketing & Strategy Marketing Strategy 110

Lake B2B

MAY 31, 2022

With a whole new generation of B2B buyers living in a mobile-first world, focusing just on traditional marketing channels is not enough. Today, if you’re not focusing on mobile, you are missing out on a profitable opportunity. The post The Importance of Mobile Marketing in B2B Space appeared first on Blog.

Mobile Marketing 105

Mobile Marketing B2B Marketing B2B Marketing 105

KoMarketing Associates

MARCH 7, 2018

As video continues to grow in popularity as a content marketing asset, new research shows more marketers are integrating it into their mobile strategies. Overall, about 85 percent of marketers intend to increase their investment in video in 2018. Marketing Video Consumption Among Customers.

Mobile Marketing 167

Mobile Marketing Video Marketing Planning Mobile Advertising 167

ClickZ

AUGUST 27, 2021

30-second summary: Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season. Email marketing is still a critical tool today, especially when timely, personalized messages are shared.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Litmus

JUNE 8, 2021

Small shifts over time lead to big change—and email client market share is no exception to that! That’s why, in our new blog series, we’re taking a closer look at the changes happening with email client market share every month. Let’s see how email client market share changed in May 2021. market share. Mobile: 49.7%.

Mobile Marketing 134

Mobile Marketing Email Marketing Lead Ranking Lead Scoring 134

KoMarketing Associates

JANUARY 11, 2018

Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges. Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. They’re also using their mobile phones to interact with businesses and make purchases. This means that mobile marketing has become more important than ever. What percentage of websites are viewed on mobile devices? There are 3.5

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Brandpoint

JUNE 25, 2018

While marketers spend most of their workday on a desktop computer, many of the people they’re marketing to are consuming those messages on different devices. And in 2017, mobile devices accounted for over 50 percent of all web traffic worldwide, compared to just.7 Share of worldwide mobile web traffic.

Mobile Marketing 115

Mobile Marketing Marketing & Strategy Marketing Strategy Planning 115

KoMarketing Associates

FEBRUARY 23, 2017

Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue. Sixty-three percent of marketers have an app to build customer loyalty.

Mobile Marketing 125

Mobile Marketing Marketing Budget Creation Marketing Budget Mobile Advertising 125

Adobe Experience Cloud Blog

OCTOBER 16, 2017

It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. In this blog, I’ll cover how to use mobile marketing and email marketing to connect with customers in meaningful ways. Mobile Marketing: Capturing Consumers’ Attention on the Go. Mobile Wallet.

Mobile Marketing 134

Mobile Marketing Email Marketing Work Management Marketing Management 134

KoMarketing Associates

JUNE 10, 2019

As marketers in B2B organizations look for new avenues to reach their target audience, new research suggests that mobile is growing in even greater prominence. Wpromote recently conducted the “2019 State of B2B Digital Marketing” report and discovered that for the majority of marketers (30.13

Mobile Marketing 121

Mobile Marketing Marketing Report Traffic B2B Marketing 121

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. In 2015, more than 35% of web pages were served to a mobile phone. As we all know, timing is everything in marketing.

Mobile Marketing 126

Mobile Marketing Campaigns Paid Search Agency Planning 126

Scoop.it

JULY 26, 2022

Digital marketing is an essential investment all growth-oriented businesses need to make nowadays. Regardless of the industry you’re in or how saturated your niche may be, investing in digital marketing is an essential step towards long-term brand growth, efficient lead generation , and cost-effective sales.

Mobile Marketing 83

Mobile Marketing Work Management Marketing Management Marketing & Strategy 83

Marketing Insider Group

APRIL 5, 2016

Mobile marketing offers numerous opportunities to boost sales for your business. Whether your business is small or large, you can find methods of marketing via mobile that will fit your budget. The post Mobile Marketing: How to Increase Sales with Mobile Marketing appeared first on Marketing Insider Group.

Mobile Marketing 100

Mobile Marketing Marketing Spending Business 100

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. While marketers may not be specifically adopting and shaping their marketing strategies around mobile, their audience is.”.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Optimization 120

KoMarketing Associates

MARCH 7, 2017

New data from the China Internet Network Information Center (CNNIC) shows enterprises are using a diverse set of marketing channels in order to reach their customers ( Note: Linked study is in Mandarin ). However, the study found digital marketing is the most used channel and mobile is a growing focus. percent to 55.1

Mobile Marketing 120

Mobile Marketing Planning Internet Marketing Search Engine Marketing 120

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Create mobile-ready email campaigns. Leverage search engine marketing (SEM) for mobile.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

US Data Corporation

AUGUST 8, 2022

Take your mobile marketing to the next level. Use these "8 ways mobile devices can improve your marketing results" to help build your business. The post 8 Ways Mobile Devices Can Improve Your Marketing Results appeared first on US Data Corporation. This is the future, and the future is right now.

Mobile Marketing 52

Mobile Marketing Marketing & Strategy Marketing Multi-Channel 52

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. In 2019, marketers are projected to spend approximately $17.8 million on digital/mobile video. In 2019, marketers are projected to spend approximately $17.8

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Martech Advisor

DECEMBER 5, 2019

As smartphones become ubiquitous and social media becomes a primary feature of mobile devices, it is crucial to stay up to date about what your audiences like. Accordingly crafting your marketing strategy around mobile with the latest hits and trends can increase engagement and conversions. Wendy's - Keeping Fortnite Fresh.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113

Golden Spiral

AUGUST 28, 2020

Learning How to Think Beyond Mobile First to Mobile Best. Emphasizing mobile in your B2B marketing mix right now may sound a bit counter-intuitive for two reasons: the COVID-19 pandemic has kept most of us at home, and B2B buying decisions are made at work, where buyers are usually parked in front of a laptop or monitor.

Mobile Marketing 77

Mobile Marketing B2B Marketing B2B Marketing Mix 77

Kaon

DECEMBER 5, 2016

Original article published on Mobile Marketer. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. Interactive selling experiences.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

KoMarketing Associates

OCTOBER 20, 2015

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. How Can We Best Utilize Mobile Advertising in the B2B Space? It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Webbiquity

FEBRUARY 9, 2016

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers. Email is increasingly mobile.

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Adobe Experience Cloud Blog

MARCH 20, 2017

Author: Stefan Bhagwandin Marketing automation means a lot of things. Within this category, mobile marketing automation has emerged to cater specifically to app marketers. The best way to understand the value of mobile marketing automation is to break it up into actionable pieces.

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

Marketing Insider Group

SEPTEMBER 30, 2024

Search engine optimization (SEO) and content marketing are powerful tools that drive online success. Content marketing involves creating material to engage and attract your audience, keeping readers on your website. This article examines technical audits and how they can improve your content marketing efforts.

SEO 299

SEO Content Marketing Lead Ranking Lead Scoring 299

markempa

OCTOBER 7, 2013

Tweet We all are hearing time spent with mobile devices will surpass time spent with desktops. According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?” Cisco Systems : Customized mobile experience.

Mobile Marketing 120

Mobile Marketing Paid Search Agency B2B Marketing Companies 120

Kaon

NOVEMBER 6, 2018

According to comScore, mobile devices dominate total minutes spent online across the globe (71 percent in the United States). So, Ciena looked to mobile as a means for evolving its selling methodology to become more solution-based. Interested in learning how interactive marketing can help your organization accelerate the sales process?

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127