Tomorrow People

JULY 19, 2022

This article will share four key characteristics of an effective GTM plan, along with some practical tips and examples. What are the characteristics of an effective go-to-market (GTM) plan? A go-to-market plan is only useful if your organisation has a real need for one. There’s a product-market fit.

Marketing Plans 156

Marketing Plans Effectiveness Marketing Marketing Strategy 156

Marketing Insider Group

MAY 1, 2018

We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. The post The One-Person Marketing Plan for Startups appeared first on Marketing Insider Group. There are well over 22 million one-person businesses in the U.S.,

Marketing Plans 266

Marketing Plans Startups Personalization Marketing 266

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Each marketing channel is associated with multiple projects or activities.

B2B Marketing 93

B2B Marketing Marketing Plans B2B Product 93

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers.

Account Based Marketing 52

Account Based Marketing B2B Marketing Marketing Plans ABM 52

The Marketing Blender

MARCH 9, 2023

How to Create a Winning Digital Marketing Plan Creating a winning digital marketing plan is crucial for any business looking to succeed in today’s digital landscape. What is a marketing strategy? This digital marketing overview helps small businesses start implementing their digital marketing strategies.

Marketing Plans 97

Marketing Plans Digital Marketing Funnels Marketing Marketing Strategy 97

Sharpspring

FEBRUARY 3, 2022

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. And this will become your capital-letter Marketing Plan! With that said, let’s explore the core elements of a strong marketing plan — step by step.

Marketing Plans 102

Marketing Plans Marketing Marketing Strategy SWOT 102

Visitor Queue

FEBRUARY 16, 2023

A marketing plan will provide a roadmap of your company’s marketing strategies. Whether you are starting a new company, or looking to re-vamp your existing marketing strategies, a well-thought-out marketing plan can be the difference between success and failure.

Marketing Plans 74

Marketing Plans Marketing Marketing Strategy Traffic 74

Launch Marketing

NOVEMBER 9, 2022

Marketers have a love-hate relationship with the end of the year. While it is exciting to wrap up a year and review performance, it is also a bit chaotic when planning for a new year. Have you thought about your B2B marketing plan for next year? Be sure to evaluate all your marketing tactics.

B2B Marketing 95

B2B Marketing Marketing Plans B2B B2B Sales 95

Webbiquity

APRIL 14, 2020

But how is COVID-19 impacting tech marketing plans in comparison to other B2B segments? The post The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech appeared first on B2B Marketing Blog | Webbiquity. A closer look at the data reveals several intriguing findings.

B2B Marketing 343

B2B Marketing B2B Marketing Plans Peer-to-peer 343

Marketing Insider Group

JULY 10, 2017

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. The post 7 Tips for Strategic B2B Marketing Planning appeared first on Marketing Insider Group.

B2B Marketing 229

B2B Marketing Marketing Plans B2B Tips 229

Marketing Insider Group

MAY 6, 2019

In fact, a carefully constructed content marketing plan could quadruple your leads or better. There are many different ways you can generate leads for your business online, but content marketing should certainly form a major part […].

Content Marketing 260

Content Marketing Marketing Plans Content Leads 260

Marketing Insider Group

JULY 22, 2019

But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. The post 10 Simple Steps to Create a Great Event Marketing Plan appeared first on Marketing Insider Group.

Event Marketing 228

Event Marketing Marketing Plans Marketing Marketing Websites 228

Navigate the Channel

FEBRUARY 21, 2023

As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. Show them with benefits.

Marketing Plans 65

Marketing Plans Ad Building Product Marketing 65

Hive9

JUNE 17, 2019

A marketing plan with visibility (from multiple points of view) is one that’s designed to meet often complex corporate goals tied to specific strategies for growth. And while this might sound fairly obvious, a lot of companies aren’t hitting the mark when it comes to visibility in their marketing plans.

Marketing Plans 135

Marketing Plans Marketing Marketing Strategy Design 135

Martech

APRIL 12, 2023

DTC marketers see the opportunity in CTV/OTT, even as they seek better ways to measure the channel’s success. The post DTC marketers planning to up CTV/OTT spend this year appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Plans 100

Marketing Plans Spending Digital Marketing Funnels Funnel Advertising 100

Marketing Insider Group

MAY 29, 2018

Your annual marketing plan is the all-important, over-arching benchmark for your marketing goals for the next 12 months. The post You’re Only as Strong as Your Annual Marketing Plan appeared first on Marketing Insider Group. It reveals where you are now and where you want to be in a year.

Marketing Plans 231

Marketing Plans Marketing Advertising Benchmark Content Marketing 231

Contently

DECEMBER 27, 2022

Subscribe to The Content Strategist for more insight on the latest news in digital transformation, content marketing strategy, and rising tech trends. The post 2022 Learnings to Inform Your 2023 Content Marketing Plan appeared first on Contently.

Content Marketing 144

Content Marketing Marketing Plans Content Multi-Touch Attribution 144

Vision Edge Marketing

SEPTEMBER 20, 2018

If you’re like many of our customers, right now you are somewhere in the midst of your planning cycle, working with your partners in Sales, Finance, Product, and IT as you crystallize your Marketing plan. Focus on 5 Areas for Your Planning Session. Organize a Stand-out Marketing Planning Session.

Marketing Plans 180

Marketing Plans Organization Marketing Marketing Strategy 180

SendGrid

JANUARY 23, 2023

But to […] The post How to Create an Email Marketing Plan in 7 Steps appeared first on SendGrid. Customers will likely give you a similar answer, considering email continues to top the list of their preferred communication channels.

Email Marketing 88

Email Marketing Marketing Plans Marketing Advertising Channels 88

DivvyHQ

MAY 19, 2022

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

Marketing Strategy 106

Marketing Strategy Marketing Plans Marketing Buyer Personas 106

Marketing Insider Group

MAY 9, 2019

And in turn, content marketers need to become more sophisticated as well. The post How To Build Your Content Marketing Plan With Keyword Search Intent appeared first on Marketing Insider Group. We see some type of change every […].

Search Marketing 243

Search Marketing Content Marketing Keywords Marketing Plans 243

ANNUITAS

AUGUST 4, 2020

Last week, we discussed what we really mean when we talk about demand marketing. This week, as we dive deeper into the anatomy of a Strategic Demand Marketing Plan , we introduce you to the first step in our process: the insight phase. They have built personas and they have detailed product marketing plans.

Marketing Plans 147

Marketing Plans Demand Marketing Interactive Marketing 147

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Marketing Plans 52

Marketing Plans Marketing Buyer Personas Marketing Strategy 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Marketing Plans 52

Marketing Plans Marketing Buyer Personas Marketing Strategy 52

Martech

JUNE 23, 2022

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. The traditional annual marketing plan is a waterfall approach that does not support fast experiments. We know how to move fast — good marketers know that well.

Marketing Plans 89

Marketing Plans Process Marketing SWOT 89

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Marketing Plans 216

Marketing Plans Marketing Email Marketing Event Marketing 216

Search Engine Journal

OCTOBER 11, 2021

Learn how to create a content marketing plan that's tied not just to your objectives, but also to what your customers need in this guide. The post How to Create the Ultimate Customer-First Content Marketing Plan appeared first on Search Engine Journal.

Content Marketing 138

Content Marketing Marketing Plans Content Marketing 138

ANNUITAS

MARCH 19, 2020

Put his or her journey at the center of your go-to-market plans. Then, make sure that every element of your demand marketing and sales process (including people, process, content, technology and data) is built and executed around that customer journey. Take the time to really reassess and get to know your customer.

Marketing Plans 232

Marketing Plans Demand Digital Marketing Funnels B2B Marketing 232

Marketing Insider Group

APRIL 21, 2020

The post Have You Tried Performance Video in Your 2020 Content Marketing Plan appeared first on Marketing Insider Group. Be sure to meet consumers where they are — at home, on their computers, streaming video and scrolling through social media — with performance video.

Content Marketing 255

Content Marketing Marketing Plans Video Marketing Content 255

Marketing Insider Group

SEPTEMBER 17, 2018

That’s a big reason that you tend to see so many articles and strategies that revolve around marketing ROI – because marketing failures can […]. The post Making The Financial Case For Your Brand Marketing Plans appeared first on Marketing Insider Group.

Marketing Plans 201

Marketing Plans Brand Identity Branding Marketing 201

Litmus

JANUARY 7, 2022

Together with our good friends at HubSpot , we’ve teamed up to bring you a guide that will serve asa blueprint for creating an entire content marketing plan that focuses on your desired results. Map your content marketing objectives and KPIs. Plan your work with a content timeline. Ready to be a top performer yourself?

Content Marketing 83

Content Marketing Marketing Plans Template Content 83

ANNUITAS

AUGUST 12, 2020

It is at this stage that we define the critical customer journey and begin to build the Strategic Demand Marketing Plan. . At Strategy Phase, we translate these insights into a Strategic Demand Marketing Plan in a layered effort, all built on top of the customer journey. . The Core Elements of the Demand Marketing Plan.

Marketing Strategy 147

Marketing Strategy Marketing Plans Demand Marketing 147

ANNUITAS

JULY 29, 2020

ANNUITAS CEO Adam Needles recently discussed what makes up a Strategic Demand Marketing Plan, one of the main offerings of what we do at ANNUITAS, in this eBook. Instead of random, tactical acts, you need an ongoing strategic demand marketing program that delivers sustained, predictable, and optimizable opportunities for your pipeline.

Demand 162

Demand Marketing Plans Marketing Conversion Rate 162

Act-On

NOVEMBER 6, 2018

Do you have a documented marketing plan and budget? Here are six tips for preparing your 2019 marketing plan and budget. It's not too late to create one.

Marketing Plans 127

Marketing Plans Marketing Tips Marketing Strategy 127

HG Data

JULY 27, 2022

Overarching strategy is the most important decision facing any business It’s always important to make good decisions—regardless of the greater economic climate—but in the current economic climate, with cuts to both headcounts and budgets, you need to optimize your Go-To-Market motions to be as pragmatic and efficient as possible.

Marketing Plans 97

Marketing Plans Cost Product Marketing 97

Bannersnack

SEPTEMBER 30, 2021

Until you realize—or someone tells you—that you need a marketing plan. Not only do you need a marketing plan, but you also need to make it look good. But what even is a marketing plan? The post How to Design a Marketing Plan and Nail Your Next Meeting appeared first on Creatopy Blog.

Marketing Plans 98

Marketing Plans Design Marketing Service 98