Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. Alright, lets get one thing straight: events are back. After spending several years on the digital hamster wheel, professional audiences are once again embracing in-person events.

Planning 130

Planning Event Marketing Marketing & Strategy Marketing Strategy 130

Stevens & Tate

MARCH 10, 2025

Why a Multi-Channel Content Marketing Plan Matters in 2025 In todays fragmented digital landscape, a single-channel approach no longer cuts it. A content marketing plan that spans multiple platforms ensures your brand meets audiences where they arewhether on social media, blogs, email, or video. Lets break it down.

Multi-Channel 52

Multi-Channel Planning Marketing Plans Advertising Channels 52

Martech

SEPTEMBER 20, 2024

If you’re facing challenges managing complex, multi-market plans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks. Whether you’re in marketing, operations or finance, this webinar will provide valuable insights on improving planning efficiency. Register today.

Planning 70

Planning Marketing Plans Webinar Metrics Mobile Marketing 70

Lead Forensics

JANUARY 2, 2025

Executive Summary Your marketing plans executive summary captures the big picture. Think of it as your elevator pitch: concise and compelling, showing how your marketing initiatives align with broader business objectives. Try Lead Forensics for free today and watch your marketing efforts soar!

Planning 52

Planning Marketing Plans Allocation B2B Marketing 52

Marketing Insider Group

JULY 29, 2024

Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions. This guide explores four strategies for incorporating donor insights into your digital marketing plan.

Peer-to-peer 187

Peer-to-peer Planning Paid Search Agency Outreach 187

Marketri

AUGUST 21, 2024

If your business doesn’t have a strategic marketing plan—and you don’t think you need one—the data from a Coschedule survey might convince you otherwise: Marketers who document their strategy are 4x more likely to report success vs their peers. Those who set marketing goals are nearly 4x times more likely to succeed.

Planning 62

Planning Marketing Plans Process Peer-to-peer 62

Martech

APRIL 30, 2025

The post 5 tips for marketers planning to evaluate B2B data vendors appeared first on MarTech.

Marketing Automation Services 104

Marketing Automation Services Vendors Planning Marketing Plans 104

JotForm

AUGUST 7, 2019

There are a lot of reasons to create a marketing plan. You might be looking for outside financing to grow and expand your business many banks and investors ask for a marketing plan as part of a larger business plan. Maybe you’re expanding your marketing team and want to give them a blueprint for h.

Planning 62

Planning Marketing Plans Marketing Business 62

Trade Press Services Newsletter

JULY 11, 2024

Despite its slower adoption, data shows that B2B influencer marketing works. Statistics from The Social Media Hat reveal that B2B organizations using influencer marketing in their marketing plans have seen an average ROI of $6.50 per $1 invested, and 78 percent of B2B marketers agree that it’s effective.

B2B Marketing 230

B2B Marketing B2B Thought Leadership Advertising Agencies Webinar Metrics 230

Webbiquity

AUGUST 3, 2024

But consumer brands and businesses in some specific vertical markets may need specialized SEO knowledge unique to their market segment. They play a key role in developing and implementing effective digital marketing plans, such as those that companies cannot internally handle due to a lack of resources.

SEO 177

SEO Marketing & Strategy Marketing Strategy Paid Search Agency 177

Bluetext

JANUARY 14, 2025

The post Why Employee Advocacy Should Be Part of Your 2025 Marketing Plan appeared first on Bluetext. Contact Bluetext today to learn how we can help you build a successful program tailored to your organizations needs. Lets make 2025 the year your employees become your brands greatest advocates.

Planning 29

Planning Marketing Plans Guidelines Advertising Agencies 29

Marketing Insider Group

NOVEMBER 20, 2024

Develop Your Paid Marketing Plan Avoiding common paid media mistakes helps you make the most of your advertising budget and achieve stronger results. This step-by-step testing process can reveal which combinations work best, helping you make data-driven decisions and optimize future campaigns.

Cost per Acquisition 170

Cost per Acquisition Media Budget Programs Buyer Personas 170

SocialPilot

APRIL 23, 2025

The post Result Driving Social Media Marketing Plan for Small Businesses appeared first on SocialPilot. Easily schedule your content calendar, analyze your performance, and maintain a consistent presence across all your chosen platforms.

Small Business Marketing 52

Small Business Marketing Planning Social Media Marketing Plans 52

Marketing Insider Group

JANUARY 27, 2025

Marketing your event effectively requires careful planning, coordination, and a clear strategy. A well-organized calendar is a cornerstone of a successful event marketing plan. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success.

Event Marketing 159

Event Marketing Allocation Planning Co-Registration 159

Martech

AUGUST 27, 2024

Dig deeper: Intense election ad buying could upend brands’ holiday marketing plans Why we care: There are fewer days between Thanksgiving and New Year’s to reach consumers. This means retailers will be under pressure to hit holiday sales goals.

Google 129

Google Ads Campaigns Generation 129

ClearVoice

NOVEMBER 25, 2024

Influencer Marketing Hub ) On the micro-influencer marketing side of the equation, the top goals for campaigns are brand awareness (65%), repurposing content for ads (22%), and increasing in-store sales (13%). Statusphere ) 63% of marketers plan to use AI in executing their influencer campaigns ( Influencer Marketing Hub ) 55.8%

Statistics 87

Statistics Advertising Agencies Paid Search Agency Planning 87

SocialPilot

SEPTEMBER 5, 2024

We have bought the secret strategies they have implemented in their social media marketing plans to gain success. Here are 7 tried and tested ways to promote your travel agency on social media, which are guaranteed to convert wanderlust into real travel plans.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Valasys

AUGUST 5, 2024

Effective digital marketing efforts don’t have to be difficult. All you need is a straightforward but thoughtful plan and a consistent brand image. If your business is looking to develop a robust digital marketing strategy, look no further.

Paid Content 40

Paid Content Planning Marketing Plans Ad Building 40

Martech

JULY 12, 2024

Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning 2. Establish your champions and measures of success before rolling out changes It is important to create a north star for success that will guide you and your team in the right direction.

Privacy 115

Privacy Marketing & Strategy Work Management Paid Search Agency 115

Search Engine Journal

JUNE 24, 2025

Where is AI making the biggest marketing impact? Get the data and see where marketers plan to invest next in our State Of AI report. The post The State Of AI In Marketing: 6 Key Findings From Marketing Leaders appeared first on Search Engine Journal.

Planning 132

Planning Marketing Marketing Report Search Marketing 132

JotForm

AUGUST 17, 2021

Whether it’s for a seasonal campaign or a years-long rebranding initiative, a marketing campaign works best when there’s diligent, intentional, and thorough planning involved. Marketing planning is an essential and multistep process that an organization must undertake if it wants its initi.

Planning 62

Planning Marketing Plans Template Intent 62

Optinmonster

OCTOBER 30, 2024

Related Resources: 18 Proven Ways to Increase Your Conversion Rate Throughout Your Sales Funnel How to Create a Fail-Proof Digital Marketing Plan in 5 Steps The post 6 Lead Nurturing Mistakes That Are Killing Your Conversions (& How to Fix Them) appeared first on OptinMonster.

Lead Nurturing 97

Lead Nurturing Conversion Lead Ranking Lead Scoring 97

Martech

AUGUST 7, 2024

Ensure decisions are backed by data relevant to your current market conditions and objectives to create more targeted and effective marketing plans. Gather quantitative and qualitative data using tools such as surveys, focus groups and analytics platforms.

Marketing & Strategy 126

Marketing & Strategy Terms and Conditions Planning Social Media 126

Bluetext

JUNE 12, 2025

Marketing in a World of Uncertainty In today’s fast-paced, unpredictable market landscape, businesses face constant disruptions—whether due to economic shifts, emerging technologies , or sudden changes in consumer behavior. Ready to make your marketing more agile?

Planning 32

Planning Marketing Plans Campaigns Ad Building 32

Launch Marketing

OCTOBER 17, 2024

You can explore new strategies or plan innovative campaigns that help generate more leads. We’ve helped over 80 companies with a product launch marketing plan that set them up for product launch success! Contact us today or request a free marketing consultation to get started.

Product 118

Product Planning Tips Paid Search Agency 118

Marketing Insider Group

JANUARY 13, 2025

Video Source These proactive steps help businesses minimize risks, build trust with their agency partners, and achieve successful CRM and marketing integration. Building Your Marketing Plan Leveraging agency expertise for CRM and marketing integration offers businesses a clear path to success.

Paid Search Agency 309

Paid Search Agency Advertising Agencies Ad Agencies CRM 309

Convince & Convert

SEPTEMBER 28, 2024

Wrapping It Up: A Lesson in Viral Listening and Tangible Action In all four instances, these success stories weren’t on a marketing plan or annual strategy or roadmap. (And yes, I pre-ordered the entire 24-piece set, bringing my tally for purchasing the popular products mentioned within this blog article a perfect 4 out of 4.

Viral Marketing 164

Viral Marketing Brand Identity Branding Paid Search Agency 164

Marketing Insider Group

SEPTEMBER 24, 2024

Prioritizing your customers’ needs and feedback can drive your social strategies, ensuring your marketing efforts resonate with your audience. Setting clear business objectives for your social media efforts helps integrate social media into your broader marketing plan, driving meaningful business outcomes.

Social Marketing 193

Social Marketing Planning Work Management Marketing Analytics Tools 193

Marketri

NOVEMBER 4, 2024

That’s why strategic thinking skills remain a must for modern marketers in the AI era. It takes an experienced strategic professional to develop a marketing plan that’s aligned with the organization’s objectives and purpose-built to achieve the business’s goals.

B2B Marketing 62

B2B Marketing Paid Search Agency Advertising Agencies Planning 62

Martech

NOVEMBER 15, 2024

Creating a data-driven organic marketing plan Use your behavioral analytics findings to develop a measurable marketing plan. This approach supports SEO and keeps users engaged longer by guiding them through a structured journey.

Analytics 129

Analytics Organization CMS Development Click Rate 129

LeadsRX

MAY 26, 2020

n Build Marketing Plans with the Most Powerful Tools Available. In either case, you have to have a solid marketing plan and go-to-market strategy in place to get the word out. How can you tailor your marketing mix and target your desired markets? Attribution should be the first power tool you grab.

Planning 52

Planning Marketing Plans Multi-Touch Attribution SWOT 52

Sword and the Script | B2B

NOVEMBER 26, 2024

The top areas marketers plan to invest next year include the following: marketing technology – 54%; direct marketing – 36%; content marketing – 34%; branding – 29%; artificial intelligence – 22%; tradeshows & events – 21%; and public relations – 13%.

Marketing Budget 145

Marketing Budget Marketing Budget Creation Customer Surveys B2B Marketing 145

JotForm

MARCH 23, 2021

Even after you’ve reserved the venue and paid the deposit, vetted and chosen the speakers, gotten your carefully selected sponsors on board, and planned the agenda down to the last detail, you still have work to do. Putting on a successful event requires a considerable amount of work. You have t.

Planning 62

Planning Event Marketing Marketing Plans Effectiveness 62

sagefrog

FEBRUARY 3, 2025

Create a Content Marketing Plan Content drives engagement, builds trust, and helps move prospects through the buying process. A well-structured content marketing plan includes a variety of content types tailored to different stages of the buyers journey. Ready to put this into action?

ROI 98

ROI Top of Funnel B2B Marketing Webinar Metrics 98