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How to Create a COVID-era Event Marketing Plan

Webbiquity

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.

Planning 337
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How to Start a Content Marketing Plan in 7 Easy Steps

Marketing Insider Group

But how do you start a content marketing plan? Not exactly, but there are certain steps you should follow that will give you the best chance at succeeding with content marketing. A content marketing plan is necessary to execute your vision, direct your workflows, determine distribution, and define how you’ll measure efforts.

Planning 362
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How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

To drive continued success, it’s essential for businesses in all industries to future-proof their marketing strategies to adapt to these emerging trends and changes. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”

Planning 228
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How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used. Some have small free plans that can be scaled up as your nonprofit’s reach and event attendance grow.

Planning 312
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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

You'll learn how to create more efficient marketing plans, tailor experiences to specific customer needs, and align your marketing efforts to improve both engagement and ROI!

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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

But how is COVID-19 impacting tech marketing plans in comparison to other B2B segments? The post The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech appeared first on B2B Marketing Blog | Webbiquity. A closer look at the data reveals several intriguing findings.

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Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

The post Have You Tried Performance Video in Your 2020 Content Marketing Plan appeared first on Marketing Insider Group. Be sure to meet consumers where they are — at home, on their computers, streaming video and scrolling through social media — with performance video.

Planning 345
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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? ABM is one of those words you've heard but maybe you haven't explored fully yet. Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started?