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How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

To drive continued success, it’s essential for businesses in all industries to future-proof their marketing strategies to adapt to these emerging trends and changes. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”

Planning 219
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Nature’s inspiration for transforming your marketing plan

Martech

Planning would be easy if we could accurately predict the future. However, markets are volatile, uncertain, complex and ambiguous (VUCA). Regardless of the effort put into planning, an annual marketing plan is out of date when it is released. Processing.

Planning 114
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Why Every Thought Leader Needs a Marketing Plan to Build and Sustain Influence

Trade Press Services

But to maintain influence and ensure long-term success, thought leaders need more than just ideas—they need a strategic marketing plan. Why Thought Leaders Need a Marketing Plan Successful marketing doesn’t happen on its own. Why Thought Leaders Need a Marketing Plan Successful marketing doesn’t happen on its own.

Planning 107
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Marketing Plan vs. Business Plan: Why Both Help Businesses Optimize Success

Trade Press Services

A business plan provides the foundation for overall strategy, operations, and long-term sustainability, while a marketing plan lays out the roadmap for customer acquisition, branding, and revenue-driving activities. What Is a Business Plan? What Is a Marketing Plan? Do Businesses Need Both Plans?

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others.

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MKT1 Guide to Annual Marketing Planning

MKT1

Subscribe now I hesitated to write this newsletter because I thought a subject line including the words “marketing planning” might make people unsubscribe instantly—but I’m taking the gamble because I actually love the planning process. As a result, marketing planning processes miss the mark.

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Step-by-Step Guide to Creating a Successful B2B Marketing Plan

Orange Owl Blog

B2B Marketing Step-by-Step Guide to Creating a Successful B2B Marketing Plan Vivek Goel December 24, 2024 Share : Table of Contents Introduction In todays dynamic B2B landscape, building a robust marketing plan is crucial for sustained success. What is a B2B Marketing Plan? Lets get started!

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

You'll learn how to create more efficient marketing plans, tailor experiences to specific customer needs, and align your marketing efforts to improve both engagement and ROI!

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? ABM is one of those words you've heard but maybe you haven't explored fully yet. Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started?