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Cable TV subscriptions set to drop below 50% of all US households

Martech

households will have a cable TV subscription by 2023, according to a new study. This continues the cord cutting trend that’s hit cable very hard. The most unsettling news for cable companies: The steepest drop came in 2020, when more people than ever were stuck home, which saw a 7.7% Fewer than half of all U.S. million, a 4.8%

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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

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Should Brands Invest in CTV or OTT rather than Traditional Cable TV?

Porch Group Media

Would you suggest only doing either OTT or CTV rather than traditional cable TV? The post Should Brands Invest in CTV or OTT rather than Traditional Cable TV? *This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Charlie: It depends on the situation.

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Marketing Performance Woes? You Might Just Have a Planning Problem

Hive9

Here's an image that might be daunting, commonplace or old-school to you, depending on your stage of life or expertise in electronics: the back of an A/V receiver with a bunch of cables sticking into it. Without it, all of your connections become a convoluted mess of cables without a home from which to function properly.

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Cord cutting gains steam after 4% drop last year

Martech

Cord cutting is gaining steam again, with 30% of US cable users saying it’s likely they will end their subscriptions in the next six months. Cable subscriptions down. Overall, there are about 30 million fewer cable subscribers in the US this year than in 2020 where there were slightly more 140 million. Top streamers.

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Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data

Martech

households across gaming and OTT (over-the-top TV) devices, as well as linear TV services (aka cable). But especially now, with the cost of multiple streaming app subscriptions approaching that of a pricy cable bill, viewers are all over the place. Why we care.

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Amazon decision to use Nielsen is big boost for beleaguered rating service

Martech

The accuracy of their broadcast and cable ratings has been questioned for a long time and earlier this year they made a huge gaffe with streaming ratings. It’s unlikely Nielsen will go away anytime soon, but the audience for its core business – broadcast and cable TV – is rapidly shrinking.

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