Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

Time Warner Cable Business Class did exactly that when they ran a social campaign across YouTube, Twitter, and Facebook to share videos and stories about how the connectivity provider helped users across industries. Guest post by Cheryl Joy.

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Flip yourself into leadership with exponential growth publishing

Biznology

The Internet reaches you by cable and wirelessly by WiFi and your mobile phone. Lesson for leaders. How can “digital changes everything” work for you?

Fake news is an old tradition

Biznology

Once cable came in, we started to see criticism of cable news networks as being biased. It’s been over a year since Donald Trump was elected US President. While the jury is figuratively out on the involvement of Russia in the outcome of the election, both Democrats and Republicans have lamented the “fake news” on both sides of the aisle. Some have criticized mainstream media outlets for fake news while others have criticized Facebook and Google for its spread.

Lead exponential digital growth through publishing and advertising

Biznology

Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. Lesson for Leaders. Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook.

Six roadmaps multiply your exponential growth

Biznology

Lesson for leaders. How should you plan on having your business destroyed by Facebook ‘s, Amazon ‘s, and Google ‘s roadmaps? If you don’t pay Facebook, Amazon, or Google, they make you disappear online. They can then turn to your company and sell you access to your own customers and markets! They’ll call it advertising and retail. Their platforms will leave you out of tomorrow’s digital-first economy.

Forrester Finds the Future of Video May Not Be Television

Vidyard

If you still have cable TV, you probably encounter them on a regular basis, but as more families are ‘cord-cutting’ in favor of online streaming platforms like Netflix and Hulu, commercials are quickly becoming a thing of the past. Remember commercials?

Another Sign of Outbound Marketing's Death: Cable TV Sees First Ever Decline in Subscribers

Hubspot

For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. Should cable TV companies be worried about the future of their industry?

Just 12 Funny Tweets About Millennials Killing Things

Hubspot

8) Cable. Everyone's cutting the cable cord these days -- led by millennials, who are opting to subscribe to streaming services like Netflix and Hulu in lieu of paying for traditional cable packages.

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How To Get Heroic At Cannes Lions 2017

Modern Marketing

Join Jennifer Renaud CMO, Oracle Marketing Cloud and Kristen O’Hara, CMO, Global Media, of Time Warner Cable, as they discuss how they are empowering their teams create heroic marketing moments for growth.

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The TV Is No Longer a TV

Chris Koch

I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection.

All your best content may now be considered fake news

Biznology

If I were conspiratorial, I might fancy this as an aggressive hearts-and-minds land-grab by the mainstream media to sell more papers and cable subscriptions, and to train us that nothing but traditional mainstream media can be trusted (and in a post Smith-Mundt Act world , who can we trust?).

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2013 Is Not the Year of Mobile!

Digital B2B Marketing

Remember the switch from the dialup modem to always on DSL or cable? Remember cutting the Ethernet cable for wi-fi? We see the predictions every year: This will be the year of mobile! Every year, the prediction falls short and every year the pundits dust it off and bring it back out.

The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

adults aged 18-34 than any cable network. Infographic Text: 6 Types of Sharers. Hipster: Less likely than other sharers to use email for sharing content. These sharers are creative, young and popular.

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Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]

Crimson Marketing

Key insights include: Common ground: How the health care, fraud detection and cable television industries currently benefit from predictive marketing intelligence technology.

What’s an Open Marketing Ecosystem? And Why Should You Care?

Act-On

This was the manufacturer’s way of selling more cables, and it worked really well – for the manufacturer. The situation is improving; many smartphones can now use the same micro USB cables, but it’s still a problem with lots of devices, at least in the US.

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Video Marketing: The Savvy Strategy for 2017

Act-On

The company created a video that played off an award-winning commercial series titled “ Get rid of cable ” by DirecTV. YouTube reaches more adults on mobile devices during prime-time TV hours than any cable television network.

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There’s More Demand for Premium Video Than Ever Before

ScribbleLive

Tech platforms like Netflix and Amazon Prime, in their efforts to disrupt the traditional cable industry, have launched their own Emmy-winning programming, and this glut of fantastic television has spawned an entire cottage industry of web writers who recap and dissect each week’s episode.

Internet Ad Spend is About to Surpass TV Ad Spend [New Report]

Hubspot

Voice queries are replacing the typical internet search, Netflix and other streaming services are replacing cable television, and social media is overtaking traditional cable TV habits.

Search marketers: Don’t forget to keep an eye on your PPC market visibility

Biznology

We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. First, let’s talk about market visibility for the four dominant cable providers in the last month or so. Speaking of cable, were you also surprised that TimeWarner Cable is merging with Comcast ? A few comments: OK, a bit different than the more monopolistic world of cable!

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How to Maximize Your Inbound Strategy

Act-On

Then, out of the blue, a competitor who did not have a smart solution changed the conversation to talking about the need for retractable charging cables that would prevent people from tripping or getting their hands dirty. Marketers are pressed for time.

For CMOs, It’s A Brand New World

Modern Marketing

I watch cable television only when I’m running on a treadmill and spend an inordinate amount of time switching between two news stations. Digital cable operators know what channel a viewer watches and they know precisely when viewers switch to another channel.

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Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

Coaxial Cable)”. For example, sometimes the keyword results list will show keywords like “Beijing Coaxial cable” (IE, keyword with city name as an initial qualifier). coaxial cable)”. coaxial cable)”.

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50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

More video content is uploaded every month to the web than cable television has created in the last 3 decades – Clickbank ( Tweet This ). Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? And if this was five or ten years ago, you wouldn’t find much to support online video. But it’s 2017, and the times, they are a’ changing!

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5 Steps CMOs Can Take To Prepare For The Next Disruption

Modern Marketing

Cutting the cord is now so common that the cable packages large companies once relied upon no longer interest most customers — even at discounted prices. According to The Economist , more Americans have been giving up cable than buying it since 2013, and the gap continues to grow.

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Why Augmented Reality and Virtual Reality Will be Important for Your Business

Kaon

Similarly, while today’s VR headsets are somewhat cumbersome, requiring cables and sensors attached to a PC, these devices, too, are rapidly evolving, using wireless and even mobile devices (e.g. Image credit: Sylvain Sonnet | Getty Images.

Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. The networks are already preparing for a time when more people watch sports through apps than a cable box. The ability to live stream sports has been around for years.

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Will Twitter’s Live Video Content Become the New TV?

Content Standard

Cable subscriptions are in decline, and media publishers are seeking new ways to reach their target audiences. According to The Economist , cable providers are hemorrhaging subscribers as a result of cord cutting.

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2017 Retrospective: Things I Didn't Predict

Customer Experience Matrix

Consistent with this thought: the FCC plan to end Net Neutrality will give much more power to cable companies, which as highly regulated utilities have a long history of working closely with government authorities. It’s pitifully easy to imagine the cable companies as enthusiastic censors of unapproved messages. It’s the time of year when people make predictions.

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The Truth About the ROI of Online Video Ads, in 5 Charts

Contently

Digital video is still a lot like cable. Once they gain recognition and blast their message, they’ll switch to shorter ads on more niche cable channels. Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI.

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The Marketing Graveyard: 6 Victims of Inbound Marketing

Tomorrow People

In January 2012 we strangled telemarketing with its own phone cable. Take a stroll through our inbound marketing graveyard and see which marketing mainstays we’ve killed off in cold blood over the years…. RIP EMAIL MARKETING. In November 2011 we killed email marketing.

Teenagers Can’t Get Enough Mobile Video

Contently

But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. I have a pair of 13-year-old cousins who come over my childhood home every year for the holidays.

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What Happens to the Yahoo! Mail Inbox Now That Verizon Bought Them?

Act-On

Title 3 (“Cable Services”) was controversial, as it allowed for media cross-ownership. The more things change….

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A Stroll Down Out-of-Memory Lane

Webbiquity

We were cleaning out a storage area in our basement helping an older friend clean out his basement recently when we came across a box of old computer parts, cables, and software from my early days in engineering documentation early in his career.

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35 Million Reasons To Say Thanks

Vidyard

Cable-cutting, Facebook, Snapchat, and Youtube are leading the charge with consumer video and this, without a doubt, means that current and especially future demographics expect to sell and be sold to with video. I’m currently airborne – somewhere above the mid-west. I’m the most reflective at 35,000 feet, sitting in seat 12C surrounded by strangers – a space I’ve become increasingly accustomed to over the past 4 years as co-founder and CEO of Vidyard. I feel excited.

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16 Slides On The Future Of Digital

Marketing Insider Group

While online and Cable TV advertising is up. This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.”

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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. “If you don’t like change, you’re going to like irrelevance even less.”

Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity

Prior to founding TeamSupport, Robert was President and CEO of Sundance Digital, one of the world’s leading providers of automation software to television and cable broadcasters. Guest post by Robert C. Johnson.

Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

It can include appearances on network and cable TV…if the topics have a short shelf-life, or are unlikely to be of interest to target audiences.

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Getting Started with Live Streaming

Vidyard

The pros will often use SDI output, as the connections are lacking and you can have very long cable runs. So, you’re thinking about setting up a live stream, but you don’t know how to get started? Well, worry no more. We’ve got you covered.

20 Amazing Facebook Cover Photos

Tomorrow People

Now I don’t have cable or Satellite TV, so that was maybe part of the problem, but there is a method in my madness…it minimizes the temptation to sit in front of the “ idiot box ” and so allows me more time for reading and blogging.