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Ad engagement improves when kids and parents watch together

Martech

Sixty-two percent of families report watching TV together every day with 60% saying that CTV is the primary source of content (4% said cable). The trend of families watching streaming TV together was strengthened by the pandemic and persists today, the study said.

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Tradition and innovation at Hallmark

SmartBrief - Marketing

New programming and service: Hallmark is enhancing its linear cable lineup and launching Hallmark+, a new streaming service. It’s important to note that last year, 50 million people watched Hallmark movies on cable networks in the fourth quarter alone. Moreover, Hallmark.com saw 20 million visitors.

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7 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

Stephanie Anderson of Time Warner Cable reinforced that “we need to continually train and educate internally.” Kidmania’s Cammie Dunaway also offered a pragmatic analysis: “Changing organizational behavior is as much about muscle memory as resistance.”

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Choozle Chat: Mastering Political Digital Advertising with Shawn Fox

Choozle

Connected TV enables precise targeting, reaching more households than broadcast or cable. Since the pandemic, streaming television viewership has skyrocketed, especially among younger demographics you can’t reach with traditional TV.

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Digital adapters: How Gen X uses social media and why it matters to marketers

Sprout Social

The MTV generation: They were the first generation to grow up with cable television and MTV, which were cultural fixtures. For example, they recently released a The Simpsons™ Krusty Burger set, to the delight of the Gen X collectors who grew up watching a new episode of The Simpsons on cable TV every week.

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Talk TV to Me: The Essential Glossary to Advanced TV Advertising

Digilant

TV usage, overtaking cable, which sat at 27.2%, and traditional broadcast TV at 20.5%. OTT (Over-the-Top) OTT advertising places ads within streaming content delivered over the internet, bypassing traditional cable or satellite TV. Since then, the number of streaming services has exploded, with over 200 options now available worldwide.

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CTV takeover: 2025 predictions

Martech

Consolidation of top shows and differentiation through FAST As legacy giants in the industry divest from traditional cable networks, well see a consolidation in how consumers access premium CTV content, said Aaron Grote, VP of digital products for digital marketing agency Stirista.