All about Network Cabling – Which Ones to Choose For Your Needs?

Altitude Branding

Network Cable or Ethernet Cable has been a major catalyst behind the Internet revolution. With growing data usage, Network cables have evolved significantly and continue to do so. Let’s discuss Network Cabling and how to choose the best cable for your Internet need. There are different types of Network cables based on their Data usage and appearance. Category 5: One of the most popular data cables which were eventually replaced by Cat5e.

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Another Sign of Outbound Marketing's Death: Cable TV Sees First Ever Decline in Subscribers

Hubspot

For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. Should cable TV companies be worried about the future of their industry?

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Six roadmaps multiply your exponential growth

Biznology

Lesson for leaders. How should you plan on having your business destroyed by Facebook ‘s, Amazon ‘s, and Google ‘s roadmaps? If you don’t pay Facebook, Amazon, or Google, they make you disappear online. They can then turn to your company and sell you access to your own customers and markets! They’ll call it advertising and retail. Their platforms will leave you out of tomorrow’s digital-first economy.

Flip yourself into leadership with exponential growth publishing

Biznology

The Internet reaches you by cable and wirelessly by WiFi and your mobile phone. Lesson for leaders. How can “digital changes everything” work for you? If you want exponential growth and leadership, here is a huge opportunity from our networked world that rapidly adopts new technology: t oday’s tech-driven world causes widespread declines. People’s incomes have stagnated while the wealth of elites has soared. Massive job losses are forecast from AI, robotics, and automation.

The TV Is No Longer a TV

Chris Koch

I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% As you might imagine, stories like these are starting to throw a scare into the cable companies and the entertainment industry as a whole. “In

When Should You Rebrand Your Business? (Plus 5 Examples!)

Single Grain

5) Time-Warner Cable: Rebranding to Lift a Reputation. Cable companies are notorious for their poor reputations. Branding Amazon brand awareness brand name business name CVS logo Moz rebranding Spectrum Successful Business Rebrands Time-Warner Cable VirginAre you stuck in a rut with your brand , feeling like the name, logo or website you’ve designed don’t really fit the products you’re selling or the audience you’re targeting?

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Time Warner Cable Business Class did exactly that when they ran a social campaign across YouTube, Twitter, and Facebook to share videos and stories about how the connectivity provider helped users across industries. Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021.

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The Future of Advertising – TV Space without TV Price

Leading Results Rambings

Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary. million people cut the cord from cable television in 2017, and in 2018, 33 million people moved to streaming TV. The world of advertising on screens has changed immensely – and will only continue to change.

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The Crack in Influencer Marketing You Need to Know About

Marketing Insider Group

In a world where Instagram posters are cultural icons and more kids are watching YouTube videos than cable TV, the influencers – the individuals who have won over legions of fans through their blogs or social media channels – have become a powerful bunch.

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Fake news is an old tradition

Biznology

Once cable came in, we started to see criticism of cable news networks as being biased. It’s been over a year since Donald Trump was elected US President. While the jury is figuratively out on the involvement of Russia in the outcome of the election, both Democrats and Republicans have lamented the “fake news” on both sides of the aisle. Some have criticized mainstream media outlets for fake news while others have criticized Facebook and Google for its spread.

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Lead exponential digital growth through publishing and advertising

Biznology

Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. Lesson for Leaders. Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. These damage industry leaders along with people’s privacy and personal control. A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders.

3 Companies Winning the OTT Race With Advertisers

readwrite

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. Americans are getting serious about cutting the cord. A slew of recent industry reports have shown that Americans are actively in pursuit […]. The post 3 Companies Winning the OTT Race With Advertisers appeared first on ReadWrite. ReadWrite advertising ott over the top

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Search marketers: Don’t forget to keep an eye on your PPC market visibility

Biznology

We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. First, let’s talk about market visibility for the four dominant cable providers in the last month or so. Speaking of cable, were you also surprised that TimeWarner Cable is merging with Comcast ? A few comments: OK, a bit different than the more monopolistic world of cable!

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How many more customers will DirecTV and Rob Lowe offend?

Direct Response Coach

The other Rob Lowe is using cable TV. You must have seen them by now, those DirecTV commercials featuring Rob Lowe – the good Rob Lowe and the other Rob Lowe. The concept is pretty simple. The good Rob Lowe is using DirecTV. There are about half-dozen different commercials – each featuring a different “other” [.]. The post How many more customers will DirecTV and Rob Lowe offend? appeared first on McCarthy and King Marketing. Copywriting General TV Advertising

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Marketing Can’t Succeed in a Silo

Biznology

As much as I loved their service — far more than the cable I had before and the cable I have now — it was just too expensive for the amount of TV my family watches. A few months ago, I canceled my DirecTV account.

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Three Golden Rules for Optimizing Customer Experience

Webbiquity

And unless you have a monopoly, like your electric utility, cable provider, or Facebook (the ultimate scavenger hunt challenge is to find any phone number that connects you directly to an employee within Facebook), make it easy for people to find and reach your customer service department. The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. It’s the customer experience (CX) people have when doing business with you.

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How To Get Heroic At Cannes Lions 2017

Modern Marketing

Join Jennifer Renaud CMO, Oracle Marketing Cloud and Kristen O’Hara, CMO, Global Media, of Time Warner Cable, as they discuss how they are empowering their teams create heroic marketing moments for growth. The word hero or heroic connotes something having to do with something brave or bold and may involve the saving of lives, rescuing puppies or something to that effect. Or if you're of a certain age the word hero conjures up this: Man do I miss those cheesy videos from the 80s.

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Search marketers: Don’t forget to keep an eye on your PPC market visibility

Biznology

We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. First, let’s talk about market visibility for the four dominant cable providers in the last month or so. Speaking of cable, were you also surprised that TimeWarner Cable is merging with Comcast ? A few comments: OK, a bit different than the more monopolistic world of cable!

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IoT Can't Come Soon Enough

Modern Marketing

Sometimes, it seems, the gym hasn’t paid their cable bill because all the TVs are stuck on one channel, the shopping channel (scream). The gym I go to is inexpensive. It has the right equipment and classes I feel I need in order to stay fit. It’s also only a seven-minute walk from my home. So why do I hate it so much? Because they don’t really care about their customers.

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Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

Coaxial Cable)”. For example, sometimes the keyword results list will show keywords like “Beijing Coaxial cable” (IE, keyword with city name as an initial qualifier). coaxial cable)”. coaxial cable)”. For example, if you plan to investigate the estimate bid for the keyword “coaxial cables” with exact match type, you just need to submit “[coaxial cables]”. In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account.

Apple Takes a Big Bite Out of the OTT Marketplace

Digilant

It’s a safe haven – a place where a user can easily access their third-party cable and streaming subscriptions, sans Netflix. have already agreed to participate , making it seem like a viable option to cable users who are bombarded with tons of channels at once. Consumers now have multiple OTT ( over-the-top ) television options when it comes to replacing cable services with streaming subscriptions once and for all.

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Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. The networks are already preparing for a time when more people watch sports through apps than a cable box. The ability to live stream sports has been around for years.

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4 Email Strategies Your B2B Company May Be Missing

Golden Spiral

YouTube reaches more 18- to 49-year-olds than any single cable network. Sixty-Second Summary. Email remains a powerhouse strategy for B2B tech companies like. How do you best utilize email in the age of text, app notifications, and social media? The same technologies that drive the latest mobile and desktop advances can be applied to your email efforts including: The Power of Plain Text. Sometimes, simplicity cuts through all of the clutter and puts your message front and center.

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Brands Need to Be Prepared For Political Advertisers Crowding Them Out in 2020

Modern Marketing

If you assume that one-third of all ads shown on broadcast or cable TV will be political in nature, it’s only natural to assume that brands will migrate to some of the less popular social media platforms where there is actual ad inventory.

5 Steps CMOs Can Take To Prepare For The Next Disruption

Modern Marketing

Cutting the cord is now so common that the cable packages large companies once relied upon no longer interest most customers — even at discounted prices. According to The Economist , more Americans have been giving up cable than buying it since 2013, and the gap continues to grow. The immediacy of online interaction has made marketing both easier and more challenging than ever before. On one hand, companies can respond to market shifts in real time.

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Connected TV (CTV) Inventory Terminology

Choozle

Over-the-Top (OTT): Over-the-top (OTT) content goes “over” your cable box to give you access to TV content. In other words, it delivers content using an internet connection as opposed to a cable or broadcast provider.

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Using Data For More Strategic Video Marketing (Webcast)

Modern Marketing

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention. Data, big data, etc. is of course very much in vogue these days around the marketing water coolers. Marketers the world over are in a constant battle over what to do with all the data they now have access to.

Just 12 Funny Tweets About Millennials Killing Things

Hubspot

8) Cable. Everyone's cutting the cable cord these days -- led by millennials, who are opting to subscribe to streaming services like Netflix and Hulu in lieu of paying for traditional cable packages. 1997: Son there are better things to do than watch TV all day and cable is expensive 2017: How #millennials are killing the cable industry — Aaron McRuer (@M_c_Ruer). You might not know it by looking at me, but I am a bloodthirsty and ruthless killer.

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A Stroll Down Out-of-Memory Lane

Webbiquity

We were cleaning out a storage area in our basement helping an older friend clean out his basement recently when we came across a box of old computer parts, cables, and software from my early days in engineering documentation early in his career. Ah, summer–grilling, campfires, water sports, family trips, watching the World Cup (at least until yesterday)… It’s easy to get distracted this time of year, and particularly this week, with national holidays in the U.S.

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The Marketing Graveyard: 6 Victims of Inbound Marketing

Tomorrow People

In January 2012 we strangled telemarketing with its own phone cable. Take a stroll through our inbound marketing graveyard and see which marketing mainstays we’ve killed off in cold blood over the years…. RIP EMAIL MARKETING. In November 2011 we killed email marketing. Why did we do it, you ask? Three words: Batch. Blast.

5 Ideas for Swag Bag Items with Staying Power

Attendify

A high-quality power bank with a multi-device cable is a clear winner. For example, when Balfour held their National Sales Meeting, they not only provided chargers, they turned their event lanyard into the cable. The 2-in-1 Lanyard & Charging Cable from Brand Makers.

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For CMOs, It’s A Brand New World

Modern Marketing

I watch cable television only when I’m running on a treadmill and spend an inordinate amount of time switching between two news stations. Digital cable operators know what channel a viewer watches and they know precisely when viewers switch to another channel. CMOs face lots of questions. Some force them to confront the very integrity of their company’s organizational boundaries. Where are the edges of brand protection responsibility for a CMO?

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This Brand Is Tickled Pink, Literally

Marketing Insider Group

Tape is used by every musician to hold their picks to their instruments or microphone stands, to fix a set list during a gig to the floor, to hold down cables, to be placed on their snare or other drums, label something on a gig bag or rack case, and so on. The use of colors in a given brand’s logo is a topic that is often discussed and debated with the impact those colors can have from a marketing and advertising perspective at the top of the priority list.

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20 Amazing Facebook Cover Photos

Tomorrow People

Now I don’t have cable or Satellite TV, so that was maybe part of the problem, but there is a method in my madness…it minimizes the temptation to sit in front of the “ idiot box ” and so allows me more time for reading and blogging. I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch.

For CMOs, It’s A Brand New World

Modern Marketing

I watch cable television only when I’m running on a treadmill and spend an inordinate amount of time switching between two news stations. Digital cable operators know what channel a viewer watches and they know precisely when viewers switch to another channel. CMOs face lots of questions. Some force them to confront the very integrity of their company’s organizational boundaries. Where are the edges of brand protection responsibility for a CMO?

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Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]

Crimson Marketing

Key insights include: Common ground: How the health care, fraud detection and cable television industries currently benefit from predictive marketing intelligence technology. “Instinct”—long the stuff of corporate American leadership legends like Jack Welch and Dave Packard, the latter of whom once famously said “Marketing is too important to be left to the marketing people.”

3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts [UML]

Sword and the Script

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. You’ve got more constraints than ever. Examples? First, there’s a clear need to be sensitive about messaging and promotion.