Martech

FEBRUARY 28, 2025

household pays for 4-5 streaming services, shelling out more than they ever did for cable so much for “cutting the cord.” Cuomo joined NewsNation, a smaller cable network, but that’s just his side hustle. Cable viewers might catch him on NewsNation, but his real empire is digital. The average U.S.

Cable 72

Cable Media Viral Marketing Youtube 72

Hive9

MAY 24, 2021

Here's an image that might be daunting, commonplace or old-school to you, depending on your stage of life or expertise in electronics: the back of an A/V receiver with a bunch of cables sticking into it. Without it, all of your connections become a convoluted mess of cables without a home from which to function properly.

Planning 173

Planning Cable Marketing & Strategy Marketing 173

Marketing Insider Group

OCTOBER 20, 2020

Researchers said information overload caused due to 24-hour internet and cable connectivity could be one of the primary causes. They’re reluctant to appear concerned for other people, despite being perpetually connected to one another.

Business 360

Business Work Management Correlation Cable 360

Marketing Insider Group

JUNE 17, 2024

Now, streaming has allowed households to cut out cable—or never connect with it at all. As of 2022, streaming finally became more popular than broadcast and cable TV viewing. Gone are the days when consumers were trapped by the limits of pre-programmed, linear TV. But just how popular is streaming?

Marketing Budget 189

Marketing Budget Advertisements Advertising Marketing Strategy 189

Digilant

SEPTEMBER 13, 2024

TV usage, overtaking cable, which sat at 27.2%, and traditional broadcast TV at 20.5%. OTT (Over-the-Top) OTT advertising places ads within streaming content delivered over the internet, bypassing traditional cable or satellite TV. Since then, the number of streaming services has exploded, with over 200 options now available worldwide.

Advertisements 52

Advertisements Advertising Cable Broadcasting 52

Marketing Insider Group

MARCH 1, 2021

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. This shift started with the drive toward digital transformation in business. Doing business almost entirely online was a reality long before the coronavirus hit our shores.

Content Marketing 363

Content Marketing Planning Best Practices Lead Ranking 363

Martech

MARCH 3, 2025

” But your phone won’t charge for many reasons, like a bad cable and crud in the charging port and the outlet isn’t getting power. They’ve engaged in post hoc fallacy assuming one thing caused another when there’s no actual connection. For example, “I dropped my phone, and now it won’t charge.

Thought Leadership 118

Thought Leadership Top of Funnel Cable Work Management 118

Webbiquity

MAY 23, 2017

Time Warner Cable Business Class did exactly that when they ran a social campaign across YouTube, Twitter, and Facebook to share videos and stories about how the connectivity provider helped users across industries.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative.

Top of Funnel 331

Top of Funnel Tips Content High Quality Lead 331

illumin

MARCH 7, 2024

Even with most TV viewers switching to on-demand streaming services, cable TV has had a hero in sports entertainment. The NFL remains one of the most profitable broadcasts in the US, making up 93% of the most-watched broadcasts on TV in 2023. This fractures the streaming landscape.

Cable 59

Cable Service Broadcasting Advertising Agencies 59

Webbiquity

NOVEMBER 20, 2017

The amplification of the news through 24-hour cable networks and social media can make things unprecedentedly bad. It’s not just the stories about war, crime, or the latest environmental scare, all of which have been staples of news coverage for decades (centuries?).

Cable 224

Cable Positioning Internet Marketing Marketing Report 224

KoMarketing Associates

JULY 14, 2014

Coaxial Cable)”. For example, sometimes the keyword results list will show keywords like “Beijing Coaxial cable” (IE, keyword with city name as an initial qualifier). coaxial cable)”. coaxial cable)”. Baidu Keyword Tool result with keyword “????(Coaxial Here is an example of “????(coaxial We’ve input the keyword “????”,

Online Marketing 120

Online Marketing Cable B2B Marketing Tools 120

Choozle

AUGUST 5, 2024

Connected TV enables precise targeting, reaching more households than broadcast or cable. Since the pandemic, streaming television viewership has skyrocketed, especially among younger demographics you can’t reach with traditional TV.

Advertising Agencies 83

Advertising Agencies Advertisements Advertising Television marketing 83

Porch Group Media

NOVEMBER 20, 2022

Would you suggest only doing either OTT or CTV rather than traditional cable TV? The post Should Brands Invest in CTV or OTT rather than Traditional Cable TV? *This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Charlie: It depends on the situation.

Cable 52

Cable First-Mover Advantage Brand Identity Branding 52

Biznology

DECEMBER 9, 2019

As much as I loved their service — far more than the cable I had before and the cable I have now — it was just too expensive for the amount of TV my family watches. A few months ago, I canceled my DirecTV account. And they wouldn’t budge on price.

Cable 129

Cable Word of Mouth Touchpoints Paid Search Agency 129

illumin

APRIL 9, 2024

What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. They also offer a unique opportunity to connect with audiences at scale since more viewers are abandoning cable in favor of streaming platforms. This isn’t a new phenomenon, but it is a growing one.

Advertising Agencies 106

Advertising Agencies Cable Advertisements Advertising 106

illumin

APRIL 25, 2024

Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. It’s delivered through a variety of channels or streaming services and apps. An example would be the Dish Network.

Cable 111

Cable Television marketing Mobile Advertising Broadcasting 111

Martech

JANUARY 7, 2022

cable news networks, CNN, Fox News and MSNBC. There are a number of things to care about here, from that exponential leap in cases at the right of the above chart to the depressing sense that even cable news viewers can’t take much more news. The Omicron data comes from monitoring audiences for the three main U.S. Why we care.

Cable 118

Cable Analytics Network Marketing Advertisements 118

Martech

APRIL 25, 2024

However, the number of cable subscribers remained sizable enough for digital video to remain in a supporting role for ad budgets. Cable subscriptions have continued an annual decrease of around 6% in recent years. CTV and other digital video channels have long promised better addressability and measurement than traditional linear TV.

Spending 115

Spending Paid Search Agency Top of Funnel Cable 115

Martech

MAY 9, 2022

Cord cutting is gaining steam again, with 30% of US cable users saying it’s likely they will end their subscriptions in the next six months. Cable subscriptions down. Overall, there are about 30 million fewer cable subscribers in the US this year than in 2020 where there were slightly more 140 million. Top streamers.

Cable 98

Cable Paid Search Agency Amazon Youtube 98

Martech

OCTOBER 28, 2022

households across gaming and OTT (over-the-top TV) devices, as well as linear TV services (aka cable). But especially now, with the cost of multiple streaming app subscriptions approaching that of a pricy cable bill, viewers are all over the place. Why we care.

Advertising Agencies 114

Advertising Agencies Cable Television marketing Media 114

Contently

NOVEMBER 30, 2018

Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9 billion monthly users.

Youtube 167

Youtube Video Marketing Cable Paid Search Agency 167

Contently

APRIL 24, 2017

But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind-boggling.

Video Marketing 152

Video Marketing Cable Television marketing Youtube 152

Webbiquity

MAY 30, 2017

Or empower your customer service team to offer a deal to people who indicate they want to cancel (cable and phone companies do this all the time). For example, if you know that lots of customers cancel after 3 months, automate an email sequence to “re-sell” them just before that point to see if it keeps them subscribed.

Work Management 230

Work Management Marketing Management Lead Ranking Lead Scoring 230

Vision Edge Marketing

JANUARY 25, 2022

Transactions in business that occur without any interaction between the buyer and seller, such as buying thumb drives, computer cables, and power surge protectors, or industrial and construction products, such as couplings are very consumer like.

Business 217

Business Peer-to-peer Work Management Acquisitions 217

Zoominfo

JANUARY 28, 2021

We wanted to provide an experience similar to cable news, where you can tune in and quickly absorb the latest news — or leave it on in the background and enjoy a wide variety of content. Behind the scenes, our CEO’s Chief of Staff, Jennifer Creticos, was on a walkie-talkie app helping to navigate from one segment to another.

Buzz 228

Buzz Zoominfo Broadcasting Cable 228

Biznology

SEPTEMBER 11, 2017

The Internet reaches you by cable and wirelessly by WiFi and your mobile phone. When you step outside, the road in front of you lets you drive pretty much everywhere. If you drive to the airport, you can jump on the air transport network and go to most places on Earth. An even bigger network is invisible.

Cable 169

Cable Class Mobile Advertising Amazon 169

Martech

AUGUST 18, 2022

The accuracy of their broadcast and cable ratings has been questioned for a long time and earlier this year they made a huge gaffe with streaming ratings. It’s unlikely Nielsen will go away anytime soon, but the audience for its core business – broadcast and cable TV – is rapidly shrinking.

Amazon 108

Amazon Cable Service Broadcasting 108

Contently

MARCH 9, 2020

That’s because the previous week, our eccentric teacher Captain Bob let me demonstrate the science by strapping two jumper cables to my eyelids and electrocuting myself in front of the entire class. When I was a sophomore in high school, my entire physics class aced the quiz on hand-cranked electricity.

Storytelling 175

Storytelling Cable Class Viral Marketing 175

Martech

JULY 14, 2022

A major player like Netflix getting into the AVOD space changes the entire equation for TV watchers comparing steep cable subscription fees with mounting prices for numerous a la carte streaming options. The ad-free nature of Netflix streaming was always a high selling point, same as for premium cable, back when HBO first appeared.

Paid Search Agency 108

Paid Search Agency Advertising Agencies Cable Ads 108

Convince & Convert

SEPTEMBER 23, 2015

One email sent by Nomad.com reminds a prospect about cables he abandoned in his cart, and then offers him a code for 15 percent off his purchase. You need to track these carts , and then send emails to prospects offering deals on the items they abandoned. On the Shopify site, you can check out examples of effective abandoned carts emails.

Top of Funnel 163

Top of Funnel Purchase Cable FAQ 163

NuSpark Consulting

FEBRUARY 3, 2023

In fact, according to Nielsen , streaming viewership reached new heights in July 2022, exceeding cable usage for the first time. The milestone reinforced streaming as the top choice for TV viewers, primarily driven by the original content unavailable on broadcast or cable TV.

Cable 130

Cable Top of Funnel Paid Search Agency Funnel Advertising 130

Heinz Marketing

JUNE 22, 2021

Do what you can to create two similar physical working spaces to reduce the time you would have to spend adjusting your monitors, cables and other equipment every time. With a predetermined transport method, you’ll never have to worry about missing that one cable or file folder once you get into the rhythm of hybrid work. .

Work Management 124

Work Management Cable Peer-to-peer Lead Ranking 124

Stevens & Tate

NOVEMBER 21, 2024

These shorter edits are broadcast on various platforms including cable TV, over-the-top streaming services, digital display ads, and social media, allowing JULIE’s safety message to connect with a broad audience. Additionally, Stevens & Tate adapted the nearly three-minute video into two 30-second versions for outreach advertising.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Video Marketing Cable 52

MindFire

NOVEMBER 17, 2021

Micro HDMI to HDMI Cable. Here’s a link list of everything shown: Glide Gear TMP 100 HDMI Cable LILLIPUT A11 10.1 If you happen to wear glasses, you may want to get two Elgato Key Lights instead of the Elgato Ring Light, as the Ring Lights are notorious for reflecting the “circle” in your glasses. Elgato Key Light.

Cable 98

Cable Amazon Webinar Metrics Contacts 98

Customer Experience Matrix

DECEMBER 1, 2017

Consistent with this thought: the FCC plan to end Net Neutrality will give much more power to cable companies, which as highly regulated utilities have a long history of working closely with government authorities. It’s pitifully easy to imagine the cable companies as enthusiastic censors of unapproved messages.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Martech

APRIL 1, 2022

The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. Plus, AVOD is a new way to reach TV viewers who don’t subscribe to cable and/or are fans of streaming CTV content.”. video viewers by 2025, or 165.4 million people.

Paid Search Agency 106

Paid Search Agency Advertising Agencies Advertisements Advertising 106