Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

Time Warner Cable Business Class did exactly that when they ran a social campaign across YouTube, Twitter, and Facebook to share videos and stories about how the connectivity provider helped users across industries. Guest post by Cheryl Joy.

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Flip yourself into leadership with exponential growth publishing

Biznology

The Internet reaches you by cable and wirelessly by WiFi and your mobile phone. Lesson for leaders. How can “digital changes everything” work for you?

Trending Sources

Lead exponential digital growth through publishing and advertising

Biznology

Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. Lesson for Leaders. Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook.

The Crack in Influencer Marketing You Need to Know About

B2B Marketing Insider

In a world where Instagram posters are cultural icons and more kids are watching YouTube videos than cable TV, the influencers – the individuals who have won over legions of fans through their blogs or social media channels – have become a powerful bunch.

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In-Depth Guide: Calculate Your Lead Generation Campaign ROI

Act-On

Say you’re a cable company and you generate $100 from each customer each month and, on average, customers stay with you for four years. Going back to the cable provider example, we established that the CLV is $4,800 ($100 per month x 48 months).

How To Get Heroic At Cannes Lions 2017

Modern Marketing

Join Jennifer Renaud CMO, Oracle Marketing Cloud and Kristen O’Hara, CMO, Global Media, of Time Warner Cable, as they discuss how they are empowering their teams create heroic marketing moments for growth.

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The TV Is No Longer a TV

Chris Koch

I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection.

2013 Is Not the Year of Mobile!

Digital B2B Marketing

Remember the switch from the dialup modem to always on DSL or cable? Remember cutting the Ethernet cable for wi-fi? We see the predictions every year: This will be the year of mobile! Every year, the prediction falls short and every year the pundits dust it off and bring it back out.

The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

adults aged 18-34 than any cable network. Infographic Text: 6 Types of Sharers. Hipster: Less likely than other sharers to use email for sharing content. These sharers are creative, young and popular.

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Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]

Crimson Marketing

Key insights include: Common ground: How the health care, fraud detection and cable television industries currently benefit from predictive marketing intelligence technology.

Internet Ad Spend is About to Surpass TV Ad Spend [New Report]

Hubspot

Voice queries are replacing the typical internet search, Netflix and other streaming services are replacing cable television, and social media is overtaking traditional cable TV habits.

For CMOs, It’s A Brand New World

Modern Marketing

I watch cable television only when I’m running on a treadmill and spend an inordinate amount of time switching between two news stations. Digital cable operators know what channel a viewer watches and they know precisely when viewers switch to another channel.

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Video Marketing: The Savvy Strategy for 2017

Act-On

The company created a video that played off an award-winning commercial series titled “ Get rid of cable ” by DirecTV. YouTube reaches more adults on mobile devices during prime-time TV hours than any cable television network.

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Should Facebook be regulated?

grow - Practical Marketing Solutions

Cable channels and subscription radio are not covered under these regulations because they’re considered “subscriptions.” So it is more like a cable channel than a network broadcaster.

All your best content may now be considered fake news

Biznology

If I were conspiratorial, I might fancy this as an aggressive hearts-and-minds land-grab by the mainstream media to sell more papers and cable subscriptions, and to train us that nothing but traditional mainstream media can be trusted (and in a post Smith-Mundt Act world , who can we trust?).

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There’s More Demand for Premium Video Than Ever Before

ScribbleLive

Tech platforms like Netflix and Amazon Prime, in their efforts to disrupt the traditional cable industry, have launched their own Emmy-winning programming, and this glut of fantastic television has spawned an entire cottage industry of web writers who recap and dissect each week’s episode.

What’s an Open Marketing Ecosystem? And Why Should You Care?

Act-On

This was the manufacturer’s way of selling more cables, and it worked really well – for the manufacturer. The situation is improving; many smartphones can now use the same micro USB cables, but it’s still a problem with lots of devices, at least in the US.

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How to Maximize Your Inbound Strategy

Act-On

Then, out of the blue, a competitor who did not have a smart solution changed the conversation to talking about the need for retractable charging cables that would prevent people from tripping or getting their hands dirty. Marketers are pressed for time.

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

Coaxial Cable)”. For example, sometimes the keyword results list will show keywords like “Beijing Coaxial cable” (IE, keyword with city name as an initial qualifier). coaxial cable)”. coaxial cable)”.

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Will Twitter’s Live Video Content Become the New TV?

Content Standard

Cable subscriptions are in decline, and media publishers are seeking new ways to reach their target audiences. According to The Economist , cable providers are hemorrhaging subscribers as a result of cord cutting.

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Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. The networks are already preparing for a time when more people watch sports through apps than a cable box. The ability to live stream sports has been around for years.

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Teenagers Can’t Get Enough Mobile Video

Contently

But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. I have a pair of 13-year-old cousins who come over my childhood home every year for the holidays.

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The Truth About the ROI of Online Video Ads, in 5 Charts

Contently

Digital video is still a lot like cable. Once they gain recognition and blast their message, they’ll switch to shorter ads on more niche cable channels. Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI.

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5 Steps CMOs Can Take To Prepare For The Next Disruption

Modern Marketing

Cutting the cord is now so common that the cable packages large companies once relied upon no longer interest most customers — even at discounted prices. According to The Economist , more Americans have been giving up cable than buying it since 2013, and the gap continues to grow.

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Search marketers: Don’t forget to keep an eye on your PPC market visibility

Biznology

We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. First, let’s talk about market visibility for the four dominant cable providers in the last month or so. Speaking of cable, were you also surprised that TimeWarner Cable is merging with Comcast ? A few comments: OK, a bit different than the more monopolistic world of cable!

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Keeping your content promise, even when it hurts

grow - Practical Marketing Solutions

The cable company? The cable company? I have a friend who is a hard-working mom trying to establish herself as a social media advisor. I have a soft spot for anybody trying to make their way in the world and do my best to help folks starting out in the field.

50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

More video content is uploaded every month to the web than cable television has created in the last 3 decades – Clickbank ( Tweet This ). Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? And if this was five or ten years ago, you wouldn’t find much to support online video. But it’s 2017, and the times, they are a’ changing!

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What you need to know about emerging content forms

grow - Practical Marketing Solutions

The move isn’t likely to threaten the dominance of Verizon and AT&T, by far the two largest carriers in the nation, but it’s potentially a big deal to the cable companies.

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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. “If you don’t like change, you’re going to like irrelevance even less.”

Seven strategies to stay ahead of overwhelming social media change

grow - Practical Marketing Solutions

1975 – cable TV, and now, arguably, the move toward asynchronous viewing on mobile devices. Can we have an honest conversation among friends? Trying to keep up with social media is overwhelming! Little wonder. We are living in the middle of an unprecedented frenzy of change.

16 Slides On The Future Of Digital

B2B Marketing Insider

While online and Cable TV advertising is up. This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.”

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20 Amazing Facebook Cover Photos

Tomorrow People

Now I don’t have cable or Satellite TV, so that was maybe part of the problem, but there is a method in my madness…it minimizes the temptation to sit in front of the “ idiot box ” and so allows me more time for reading and blogging.

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20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants.

What Happens to the Yahoo! Mail Inbox Now That Verizon Bought Them?

Act-On

Title 3 (“Cable Services”) was controversial, as it allowed for media cross-ownership. The more things change….

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10 things you need to know NOW about OmniChannel Marketing

grow - Practical Marketing Solutions

” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent Marketo post : “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel.

What are the boundaries of inbound marketing?

grow - Practical Marketing Solutions

There was probably one in the entire ten-year-period: the emergence of cable TV. There was probably one in the entire ten-year-period: the emergence of cable TV.

How many more customers will DirecTV and Rob Lowe offend?

Direct Response Coach

The other Rob Lowe is using cable TV. You must have seen them by now, those DirecTV commercials featuring Rob Lowe – the good Rob Lowe and the other Rob Lowe. The concept is pretty simple. The good Rob Lowe is using DirecTV.

7 Travel Tips For CMOs

Modern Marketing

Companies like Travel Inspira provide adapters, cables, and hubs that allow you to work anywhere.

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Can traditional TV succeed as mainstream video?

grow - Practical Marketing Solutions

They are dependent on cable and satellite platforms or broadcast networks – these are their big customers and they don’t want to aggravate them by going “indie” and putting their content online.

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How to Keep Your Customers’ Trust While Collecting and Learning From Their Data

LEADership

50% said cable service provider. Data is a big deal in our digital world. So many things can be done online these days, from purchases to registrations to bill-paying to crowd-funding. It’s hard to make it through a week without filling in at least half a dozen forms.