Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

Time Warner Cable Business Class did exactly that when they ran a social campaign across YouTube, Twitter, and Facebook to share videos and stories about how the connectivity provider helped users across industries. Guest post by Cheryl Joy.

Cable 102

Flip yourself into leadership with exponential growth publishing

Biznology

The Internet reaches you by cable and wirelessly by WiFi and your mobile phone. Lesson for leaders. How can “digital changes everything” work for you?

Trending Sources

Lead exponential digital growth through publishing and advertising

Biznology

Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. Lesson for Leaders. Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook.

The Crack in Influencer Marketing You Need to Know About

Marketing Insider Group

In a world where Instagram posters are cultural icons and more kids are watching YouTube videos than cable TV, the influencers – the individuals who have won over legions of fans through their blogs or social media channels – have become a powerful bunch.

Cable 91

Search marketers: Don’t forget to keep an eye on your PPC market visibility

Biznology

We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. First, let’s talk about market visibility for the four dominant cable providers in the last month or so.

PPC 70

Forrester Finds the Future of Video May Not Be Television

Vidyard

If you still have cable TV, you probably encounter them on a regular basis, but as more families are ‘cord-cutting’ in favor of online streaming platforms like Netflix and Hulu, commercials are quickly becoming a thing of the past. Remember commercials?

How To Get Heroic At Cannes Lions 2017

Modern Marketing

Join Jennifer Renaud CMO, Oracle Marketing Cloud and Kristen O’Hara, CMO, Global Media, of Time Warner Cable, as they discuss how they are empowering their teams create heroic marketing moments for growth.

Cable 65

The TV Is No Longer a TV

Chris Koch

I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection.

2013 Is Not the Year of Mobile!

Digital B2B Marketing

Remember the switch from the dialup modem to always on DSL or cable? Remember cutting the Ethernet cable for wi-fi? We see the predictions every year: This will be the year of mobile! Every year, the prediction falls short and every year the pundits dust it off and bring it back out.

The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

adults aged 18-34 than any cable network. Infographic Text: 6 Types of Sharers. Hipster: Less likely than other sharers to use email for sharing content. These sharers are creative, young and popular.

Cable 100

Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]

Crimson Marketing

Key insights include: Common ground: How the health care, fraud detection and cable television industries currently benefit from predictive marketing intelligence technology.

Internet Ad Spend is About to Surpass TV Ad Spend [New Report]

Hubspot

Voice queries are replacing the typical internet search, Netflix and other streaming services are replacing cable television, and social media is overtaking traditional cable TV habits.

For CMOs, It’s A Brand New World

Modern Marketing

I watch cable television only when I’m running on a treadmill and spend an inordinate amount of time switching between two news stations. Digital cable operators know what channel a viewer watches and they know precisely when viewers switch to another channel.

Cable 61

All your best content may now be considered fake news

Biznology

If I were conspiratorial, I might fancy this as an aggressive hearts-and-minds land-grab by the mainstream media to sell more papers and cable subscriptions, and to train us that nothing but traditional mainstream media can be trusted (and in a post Smith-Mundt Act world , who can we trust?).

Cable 98

There’s More Demand for Premium Video Than Ever Before

ScribbleLive

Tech platforms like Netflix and Amazon Prime, in their efforts to disrupt the traditional cable industry, have launched their own Emmy-winning programming, and this glut of fantastic television has spawned an entire cottage industry of web writers who recap and dissect each week’s episode.

The Marketing Graveyard: 6 Victims of Inbound Marketing

Tomorrow People

In January 2012 we strangled telemarketing with its own phone cable. Take a stroll through our inbound marketing graveyard and see which marketing mainstays we’ve killed off in cold blood over the years…. RIP EMAIL MARKETING. In November 2011 we killed email marketing.

Video Marketing: The Savvy Strategy for 2017

Act-On

The company created a video that played off an award-winning commercial series titled “ Get rid of cable ” by DirecTV. YouTube reaches more adults on mobile devices during prime-time TV hours than any cable television network.

Video 52

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

Coaxial Cable)”. For example, sometimes the keyword results list will show keywords like “Beijing Coaxial cable” (IE, keyword with city name as an initial qualifier). coaxial cable)”. coaxial cable)”.

Cable 61

What’s an Open Marketing Ecosystem? And Why Should You Care?

Act-On

This was the manufacturer’s way of selling more cables, and it worked really well – for the manufacturer. The situation is improving; many smartphones can now use the same micro USB cables, but it’s still a problem with lots of devices, at least in the US.

Cable 81

5 Steps CMOs Can Take To Prepare For The Next Disruption

Modern Marketing

Cutting the cord is now so common that the cable packages large companies once relied upon no longer interest most customers — even at discounted prices. According to The Economist , more Americans have been giving up cable than buying it since 2013, and the gap continues to grow.

Cable 53

Will Twitter’s Live Video Content Become the New TV?

Content Standard

Cable subscriptions are in decline, and media publishers are seeking new ways to reach their target audiences. According to The Economist , cable providers are hemorrhaging subscribers as a result of cord cutting.

Cable 24

Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. The networks are already preparing for a time when more people watch sports through apps than a cable box. The ability to live stream sports has been around for years.

Cable 18

How to Maximize Your Inbound Strategy

Act-On

Then, out of the blue, a competitor who did not have a smart solution changed the conversation to talking about the need for retractable charging cables that would prevent people from tripping or getting their hands dirty. Marketers are pressed for time.

Search marketers: Don’t forget to keep an eye on your PPC market visibility

Biznology

We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. First, let’s talk about market visibility for the four dominant cable providers in the last month or so. Speaking of cable, were you also surprised that TimeWarner Cable is merging with Comcast ? A few comments: OK, a bit different than the more monopolistic world of cable!

Cable 21

The Truth About the ROI of Online Video Ads, in 5 Charts

Contently

Digital video is still a lot like cable. Once they gain recognition and blast their message, they’ll switch to shorter ads on more niche cable channels. Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI.

Cable 37

Why Augmented Reality and Virtual Reality Will be Important for Your Business

Kaon

Similarly, while today’s VR headsets are somewhat cumbersome, requiring cables and sensors attached to a PC, these devices, too, are rapidly evolving, using wireless and even mobile devices (e.g. Image credit: Sylvain Sonnet | Getty Images.

Teenagers Can’t Get Enough Mobile Video

Contently

But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. I have a pair of 13-year-old cousins who come over my childhood home every year for the holidays.

Cable 26

16 Slides On The Future Of Digital

Marketing Insider Group

While online and Cable TV advertising is up. This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.”

Cable 113

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. “If you don’t like change, you’re going to like irrelevance even less.”

50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

More video content is uploaded every month to the web than cable television has created in the last 3 decades – Clickbank ( Tweet This ). Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? And if this was five or ten years ago, you wouldn’t find much to support online video. But it’s 2017, and the times, they are a’ changing!

Stats 82

20 Amazing Facebook Cover Photos

Tomorrow People

Now I don’t have cable or Satellite TV, so that was maybe part of the problem, but there is a method in my madness…it minimizes the temptation to sit in front of the “ idiot box ” and so allows me more time for reading and blogging.

If Your Leads Stink, Time to Update Your Buyer Personas

Sales Engine

You’ve seen the Internet decimate industries such as record labels, newspapers, and cable TV—and in case you haven’t noticed, it’s crushing the B2B sales rep’s ability to get in front of qualified prospects. (If

20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants.

How many more customers will DirecTV and Rob Lowe offend?

Direct Response Coach

The other Rob Lowe is using cable TV. You must have seen them by now, those DirecTV commercials featuring Rob Lowe – the good Rob Lowe and the other Rob Lowe. The concept is pretty simple. The good Rob Lowe is using DirecTV.

What Happens to the Yahoo! Mail Inbox Now That Verizon Bought Them?

Act-On

Title 3 (“Cable Services”) was controversial, as it allowed for media cross-ownership. The more things change….

Mail 40

7 Travel Tips For CMOs

Modern Marketing

Companies like Travel Inspira provide adapters, cables, and hubs that allow you to work anywhere.

Cable 54

How to Keep Your Customers’ Trust While Collecting and Learning From Their Data

LEADership

50% said cable service provider. Data is a big deal in our digital world. So many things can be done online these days, from purchases to registrations to bill-paying to crowd-funding. It’s hard to make it through a week without filling in at least half a dozen forms.

How To Start A Conversation To Keep Visitors On Your Web Site

Modern Marketing

Dan took the knowledge he’s built up over the past twenty years working with cords and created a cord test “Do you Know Wire and Cable?”

Sites 107

E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

Developers of industry-leading Energy Chain cable carriers, Chainflex® continuous-flex cables, iglide plastic bushings, igubal spherical bearings, and DryLin linear bearings and linear guides. I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast.

Who Will Win the War for TV Ad Dollars?

Contently

Some, sans cable subscriptions, simply tuned out. There’s the over-the-top (OTT), digital-native providers like Netflix (which will soon have as many subscribers as all of cable), Hulu, YouTube, and Amazon. The cycle keeps repeating itself. A big TV event gets broadcast.

Cable 21