Expert insights. Personalized for you.
When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. They also had a knack for offering broadband, phone, and home alarm systems in their cable packages. MORE
I think younger generations are definitely more likely to engage with streaming services to watch sports as opposed to getting a full cable package. When we didn’t have live sports in 2020, people abandoned their cable packages and stopped buying those services in favor of streaming. MORE
The Internet reaches you by cable and wirelessly by WiFi and your mobile phone. Lesson for leaders. How can “digital changes everything” work for you? If you want exponential growth and leadership, here is a huge opportunity from our networked world that rapidly adopts new technology: t oday’s tech-driven world causes widespread declines. People’s incomes have stagnated while the wealth of elites has soared. Massive job losses are forecast from AI, robotics, and automation. MORE
Cables (XLR, Instrument, MIDI). Cables are one thing in a home studio that you’ll never have enough of. Here are a few types of cables you’ll want to stock up on, including different lengths and extensions: XLR (microphone). Power cables (IEC). MORE
Cutting the cord is now so common that the cable packages large companies once relied upon no longer interest most customers — even at discounted prices. According to The Economist , more Americans have been giving up cable than buying it since 2013, and the gap continues to grow. The immediacy of online interaction has made marketing both easier and more challenging than ever before. On one hand, companies can respond to market shifts in real time. MORE
As much as I loved their service — far more than the cable I had before and the cable I have now — it was just too expensive for the amount of TV my family watches. A few months ago, I canceled my DirecTV account. MORE
Sometimes, it seems, the gym hasn’t paid their cable bill because all the TVs are stuck on one channel, the shopping channel (scream). The gym I go to is inexpensive. It has the right equipment and classes I feel I need in order to stay fit. It’s also only a seven-minute walk from my home. So why do I hate it so much? Because they don’t really care about their customers. MORE
Network Cable or Ethernet Cable has been a major catalyst behind the Internet revolution. With growing data usage, Network cables have evolved significantly and continue to do so. Let’s discuss Network Cabling and how to choose the best cable for your Internet need. There are different types of Network cables based on their Data usage and appearance. Category 5: One of the most popular data cables which were eventually replaced by Cat5e. MORE
I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% As you might imagine, stories like these are starting to throw a scare into the cable companies and the entertainment industry as a whole. “In MORE
Coaxial Cable)”. For example, sometimes the keyword results list will show keywords like “Beijing Coaxial cable” (IE, keyword with city name as an initial qualifier). coaxial cable)”. coaxial cable)”. For example, if you plan to investigate the estimate bid for the keyword “coaxial cables” with exact match type, you just need to submit “[coaxial cables]”. In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. MORE
Now I don’t have cable or Satellite TV, so that was maybe part of the problem, but there is a method in my madness…it minimizes the temptation to sit in front of the “ idiot box ” and so allows me more time for reading and blogging. I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch. MORE
By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. Americans are getting serious about cutting the cord. A slew of recent industry reports have shown that Americans are actively in pursuit […]. The post 3 Companies Winning the OTT Race With Advertisers appeared first on ReadWrite. ReadWrite advertising ott over the top MORE
According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention. Data, big data, etc. is of course very much in vogue these days around the marketing water coolers. Marketers the world over are in a constant battle over what to do with all the data they now have access to. MORE
Time Warner Cable Business Class did exactly that when they ran a social campaign across YouTube, Twitter, and Facebook to share videos and stories about how the connectivity provider helped users across industries. Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. MORE
Here's an image that might be daunting, commonplace or old-school to you, depending on your stage of life or expertise in electronics: the back of an A/V receiver with a bunch of cables sticking into it. MORE
Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. Lesson for Leaders. Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. These damage industry leaders along with people’s privacy and personal control. A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders. MORE
Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary. million people cut the cord from cable television in 2017, and in 2018, 33 million people moved to streaming TV. The world of advertising on screens has changed immensely – and will only continue to change. MORE
A: Xfinity TV is cable. CTV has already surpassed cable in terms of households and usage. Connected TV (CTV) has been the talk of the town the past year, and it’s only continuing to grow from here. If you’re still unsure of all of the ins and outs of connected TV that’s okay! MORE
In January 2012 we strangled telemarketing with its own phone cable. Take a stroll through our inbound marketing graveyard and see which marketing mainstays we’ve killed off in cold blood over the years…. RIP EMAIL MARKETING. In November 2011 we killed email marketing. Why did we do it, you ask? Three words: Batch. Blast. MORE
We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. First, let’s talk about market visibility for the four dominant cable providers in the last month or so. Speaking of cable, were you also surprised that TimeWarner Cable is merging with Comcast ? A few comments: OK, a bit different than the more monopolistic world of cable! MORE
The other Rob Lowe is using cable TV. You must have seen them by now, those DirecTV commercials featuring Rob Lowe – the good Rob Lowe and the other Rob Lowe. The concept is pretty simple. The good Rob Lowe is using DirecTV. There are about half-dozen different commercials – each featuring a different “other” [.]. The post How many more customers will DirecTV and Rob Lowe offend? appeared first on McCarthy and King Marketing. Copywriting General TV Advertising MORE
Join Jennifer Renaud CMO, Oracle Marketing Cloud and Kristen O’Hara, CMO, Global Media, of Time Warner Cable, as they discuss how they are empowering their teams create heroic marketing moments for growth. The word hero or heroic connotes something having to do with something brave or bold and may involve the saving of lives, rescuing puppies or something to that effect. Or if you're of a certain age the word hero conjures up this: Man do I miss those cheesy videos from the 80s. MORE
Connected TV is generally defined as any content or advertising that’s served over-the-top (OTT), thus, not through the traditional television signal or cable/satellite distribution. MORE
Do what you can to create two similar physical working spaces to reduce the time you would have to spend adjusting your monitors, cables and other equipment every time. By Brittany Lieu , Marketing Consultant at Heinz Marketing. Love working from home or dying to return to the office? MORE
5) Time-Warner Cable: Rebranding to Lift a Reputation. Cable companies are notorious for their poor reputations. Branding Amazon brand awareness brand name business name CVS logo Moz rebranding Spectrum Successful Business Rebrands Time-Warner Cable VirginAre you stuck in a rut with your brand , feeling like the name, logo or website you’ve designed don’t really fit the products you’re selling or the audience you’re targeting? MORE
Micro HDMI to HDMI Cable. Here’s a link list of everything shown: Glide Gear TMP 100 HDMI Cable LILLIPUT A11 10.1 If you’re looking for an easy live streaming setup for beginners, here’s a configuration we recently suggested to a Client. MORE
I watch cable television only when I’m running on a treadmill and spend an inordinate amount of time switching between two news stations. Digital cable operators know what channel a viewer watches and they know precisely when viewers switch to another channel. CMOs face lots of questions. Some force them to confront the very integrity of their company’s organizational boundaries. Where are the edges of brand protection responsibility for a CMO? MORE
For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. Should cable TV companies be worried about the future of their industry? In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. This chart from Business Insider illustrates the decline as reported by the firm SNL Kagan. MORE
Once cable came in, we started to see criticism of cable news networks as being biased. It’s been over a year since Donald Trump was elected US President. While the jury is figuratively out on the involvement of Russia in the outcome of the election, both Democrats and Republicans have lamented the “fake news” on both sides of the aisle. Some have criticized mainstream media outlets for fake news while others have criticized Facebook and Google for its spread. MORE
Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. The networks are already preparing for a time when more people watch sports through apps than a cable box. The ability to live stream sports has been around for years. MORE
We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. First, let’s talk about market visibility for the four dominant cable providers in the last month or so. Speaking of cable, were you also surprised that TimeWarner Cable is merging with Comcast ? A few comments: OK, a bit different than the more monopolistic world of cable! MORE
In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. MORE
CTV inventory includes video ads that can be placed on any TV or device connected to the internet accessing video streaming content, providing unique placement beyond what is available via a traditional cable provider. MORE
In a world where Instagram posters are cultural icons and more kids are watching YouTube videos than cable TV, the influencers – the individuals who have won over legions of fans through their blogs or social media channels – have become a powerful bunch. MORE
It’s a safe haven – a place where a user can easily access their third-party cable and streaming subscriptions, sans Netflix. have already agreed to participate , making it seem like a viable option to cable users who are bombarded with tons of channels at once. Consumers now have multiple OTT ( over-the-top ) television options when it comes to replacing cable services with streaming subscriptions once and for all. MORE
Lesson for leaders. How should you plan on having your business destroyed by Facebook ‘s, Amazon ‘s, and Google ‘s roadmaps? If you don’t pay Facebook, Amazon, or Google, they make you disappear online. They can then turn to your company and sell you access to your own customers and markets! They’ll call it advertising and retail. Their platforms will leave you out of tomorrow’s digital-first economy. MORE
While TV viewership initially increased during the beginning of the pandemic, they leveled off under historic levels at the end of 2020 across cable and broadcast. To download Media Impact Report #22, Click Here. MORE
And unless you have a monopoly, like your electric utility, cable provider, or Facebook (the ultimate scavenger hunt challenge is to find any phone number that connects you directly to an employee within Facebook), make it easy for people to find and reach your customer service department. The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. It’s the customer experience (CX) people have when doing business with you. MORE
November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. MORE
YouTube reaches more 18- to 49-year-olds than any single cable network. Sixty-Second Summary. Email remains a powerhouse strategy for B2B tech companies like. How do you best utilize email in the age of text, app notifications, and social media? The same technologies that drive the latest mobile and desktop advances can be applied to your email efforts including: The Power of Plain Text. Sometimes, simplicity cuts through all of the clutter and puts your message front and center. MORE
It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the U.S. Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? MORE
Cable Related Topics LeadsRX
NOVEMBER 9, 2021
November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming.
Altitude Branding
FEBRUARY 9, 2018
Network Cable or Ethernet Cable has been a major catalyst behind the Internet revolution. With growing data usage, Network cables have evolved significantly and continue to do so. Let’s discuss Network Cabling and how to choose the best cable for your Internet need. There are different types of Network cables based on their Data usage and appearance. Category 5: One of the most popular data cables which were eventually replaced by Cat5e.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
JANUARY 8, 2018
Lesson for leaders. How should you plan on having your business destroyed by Facebook ‘s, Amazon ‘s, and Google ‘s roadmaps? If you don’t pay Facebook, Amazon, or Google, they make you disappear online. They can then turn to your company and sell you access to your own customers and markets! They’ll call it advertising and retail. Their platforms will leave you out of tomorrow’s digital-first economy.
Biznology
SEPTEMBER 11, 2017
The Internet reaches you by cable and wirelessly by WiFi and your mobile phone. Lesson for leaders. How can “digital changes everything” work for you? If you want exponential growth and leadership, here is a huge opportunity from our networked world that rapidly adopts new technology: t oday’s tech-driven world causes widespread declines. People’s incomes have stagnated while the wealth of elites has soared. Massive job losses are forecast from AI, robotics, and automation.
Chris Koch
MAY 30, 2014
I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% As you might imagine, stories like these are starting to throw a scare into the cable companies and the entertainment industry as a whole. “In
Hubspot
AUGUST 24, 2010
For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. Should cable TV companies be worried about the future of their industry? In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. This chart from Business Insider illustrates the decline as reported by the firm SNL Kagan.
Industrial Marketing Today
SEPTEMBER 27, 2010
It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the U.S. Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job?
Hive9
MAY 24, 2021
Here's an image that might be daunting, commonplace or old-school to you, depending on your stage of life or expertise in electronics: the back of an A/V receiver with a bunch of cables sticking into it.
Leading Results Rambings
MARCH 14, 2019
Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary. million people cut the cord from cable television in 2017, and in 2018, 33 million people moved to streaming TV. The world of advertising on screens has changed immensely – and will only continue to change.
Webbiquity SMM
MAY 23, 2017
Time Warner Cable Business Class did exactly that when they ran a social campaign across YouTube, Twitter, and Facebook to share videos and stories about how the connectivity provider helped users across industries. Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021.
Biznology
DECEMBER 1, 2017
Once cable came in, we started to see criticism of cable news networks as being biased. It’s been over a year since Donald Trump was elected US President. While the jury is figuratively out on the involvement of Russia in the outcome of the election, both Democrats and Republicans have lamented the “fake news” on both sides of the aisle. Some have criticized mainstream media outlets for fake news while others have criticized Facebook and Google for its spread.
|
Biznology
JULY 31, 2017
Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. Lesson for Leaders. Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. These damage industry leaders along with people’s privacy and personal control. A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders.
LeadsRX
NOVEMBER 30, 2021
In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming.
readwrite
APRIL 25, 2018
By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. Americans are getting serious about cutting the cord. A slew of recent industry reports have shown that Americans are actively in pursuit […]. The post 3 Companies Winning the OTT Race With Advertisers appeared first on ReadWrite. ReadWrite advertising ott over the top
Marketing Insider Group
MARCH 13, 2017
In a world where Instagram posters are cultural icons and more kids are watching YouTube videos than cable TV, the influencers – the individuals who have won over legions of fans through their blogs or social media channels – have become a powerful bunch.
Rain The Growth Agency
JANUARY 12, 2021
While TV viewership initially increased during the beginning of the pandemic, they leveled off under historic levels at the end of 2020 across cable and broadcast. To download Media Impact Report #22, Click Here.
MindFire
NOVEMBER 17, 2021
Micro HDMI to HDMI Cable. Here’s a link list of everything shown: Glide Gear TMP 100 HDMI Cable LILLIPUT A11 10.1 If you’re looking for an easy live streaming setup for beginners, here’s a configuration we recently suggested to a Client.
Biznology
MARCH 26, 2014
We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. First, let’s talk about market visibility for the four dominant cable providers in the last month or so. Speaking of cable, were you also surprised that TimeWarner Cable is merging with Comcast ? A few comments: OK, a bit different than the more monopolistic world of cable!
Direct Response Coach
JANUARY 29, 2015
The other Rob Lowe is using cable TV. You must have seen them by now, those DirecTV commercials featuring Rob Lowe – the good Rob Lowe and the other Rob Lowe. The concept is pretty simple. The good Rob Lowe is using DirecTV. There are about half-dozen different commercials – each featuring a different “other” [.]. The post How many more customers will DirecTV and Rob Lowe offend? appeared first on McCarthy and King Marketing. Copywriting General TV Advertising
Choozle
SEPTEMBER 22, 2021
A: Xfinity TV is cable. CTV has already surpassed cable in terms of households and usage. Connected TV (CTV) has been the talk of the town the past year, and it’s only continuing to grow from here. If you’re still unsure of all of the ins and outs of connected TV that’s okay!
Biznology
DECEMBER 9, 2019
As much as I loved their service — far more than the cable I had before and the cable I have now — it was just too expensive for the amount of TV my family watches. A few months ago, I canceled my DirecTV account.
Biznology
MARCH 26, 2014
We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. First, let’s talk about market visibility for the four dominant cable providers in the last month or so. Speaking of cable, were you also surprised that TimeWarner Cable is merging with Comcast ? A few comments: OK, a bit different than the more monopolistic world of cable!
Oracle
JUNE 16, 2017
Join Jennifer Renaud CMO, Oracle Marketing Cloud and Kristen O’Hara, CMO, Global Media, of Time Warner Cable, as they discuss how they are empowering their teams create heroic marketing moments for growth. The word hero or heroic connotes something having to do with something brave or bold and may involve the saving of lives, rescuing puppies or something to that effect. Or if you're of a certain age the word hero conjures up this: Man do I miss those cheesy videos from the 80s.
Oracle
AUGUST 7, 2019
Sometimes, it seems, the gym hasn’t paid their cable bill because all the TVs are stuck on one channel, the shopping channel (scream). The gym I go to is inexpensive. It has the right equipment and classes I feel I need in order to stay fit. It’s also only a seven-minute walk from my home. So why do I hate it so much? Because they don’t really care about their customers.
ConvertKit
SEPTEMBER 21, 2021
Cables (XLR, Instrument, MIDI). Cables are one thing in a home studio that you’ll never have enough of. Here are a few types of cables you’ll want to stock up on, including different lengths and extensions: XLR (microphone). Power cables (IEC).
Contently
SEPTEMBER 20, 2016
Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. The networks are already preparing for a time when more people watch sports through apps than a cable box. The ability to live stream sports has been around for years.
Digilant
APRIL 2, 2019
It’s a safe haven – a place where a user can easily access their third-party cable and streaming subscriptions, sans Netflix. have already agreed to participate , making it seem like a viable option to cable users who are bombarded with tons of channels at once. Consumers now have multiple OTT ( over-the-top ) television options when it comes to replacing cable services with streaming subscriptions once and for all.
Choozle
JANUARY 7, 2022
CTV inventory includes video ads that can be placed on any TV or device connected to the internet accessing video streaming content, providing unique placement beyond what is available via a traditional cable provider.
Golden Spiral
JULY 3, 2019
YouTube reaches more 18- to 49-year-olds than any single cable network. Sixty-Second Summary. Email remains a powerhouse strategy for B2B tech companies like. How do you best utilize email in the age of text, app notifications, and social media? The same technologies that drive the latest mobile and desktop advances can be applied to your email efforts including: The Power of Plain Text. Sometimes, simplicity cuts through all of the clutter and puts your message front and center.
Choozle
FEBRUARY 12, 2021
I think younger generations are definitely more likely to engage with streaming services to watch sports as opposed to getting a full cable package. When we didn’t have live sports in 2020, people abandoned their cable packages and stopped buying those services in favor of streaming.
Salesforce
NOVEMBER 3, 2021
When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. They also had a knack for offering broadband, phone, and home alarm systems in their cable packages.
Oracle
SEPTEMBER 12, 2017
Cutting the cord is now so common that the cable packages large companies once relied upon no longer interest most customers — even at discounted prices. According to The Economist , more Americans have been giving up cable than buying it since 2013, and the gap continues to grow. The immediacy of online interaction has made marketing both easier and more challenging than ever before. On one hand, companies can respond to market shifts in real time.
Oracle
NOVEMBER 9, 2014
According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention. Data, big data, etc. is of course very much in vogue these days around the marketing water coolers. Marketers the world over are in a constant battle over what to do with all the data they now have access to.
Heinz Marketing
JUNE 22, 2021
Do what you can to create two similar physical working spaces to reduce the time you would have to spend adjusting your monitors, cables and other equipment every time. By Brittany Lieu , Marketing Consultant at Heinz Marketing. Love working from home or dying to return to the office?
KoMarketing Associates
JULY 14, 2014
Coaxial Cable)”. For example, sometimes the keyword results list will show keywords like “Beijing Coaxial cable” (IE, keyword with city name as an initial qualifier). coaxial cable)”. coaxial cable)”. For example, if you plan to investigate the estimate bid for the keyword “coaxial cables” with exact match type, you just need to submit “[coaxial cables]”. In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account.
Webbiquity
JUNE 25, 2019
And unless you have a monopoly, like your electric utility, cable provider, or Facebook (the ultimate scavenger hunt challenge is to find any phone number that connects you directly to an employee within Facebook), make it easy for people to find and reach your customer service department. The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. It’s the customer experience (CX) people have when doing business with you.
Tomorrow People
OCTOBER 26, 2017
In January 2012 we strangled telemarketing with its own phone cable. Take a stroll through our inbound marketing graveyard and see which marketing mainstays we’ve killed off in cold blood over the years…. RIP EMAIL MARKETING. In November 2011 we killed email marketing. Why did we do it, you ask? Three words: Batch. Blast.
Choozle
SEPTEMBER 30, 2020
Connected TV is generally defined as any content or advertising that’s served over-the-top (OTT), thus, not through the traditional television signal or cable/satellite distribution.
Oracle
JULY 25, 2017
I watch cable television only when I’m running on a treadmill and spend an inordinate amount of time switching between two news stations. Digital cable operators know what channel a viewer watches and they know precisely when viewers switch to another channel. CMOs face lots of questions. Some force them to confront the very integrity of their company’s organizational boundaries. Where are the edges of brand protection responsibility for a CMO?
Tomorrow People
JULY 12, 2012
Now I don’t have cable or Satellite TV, so that was maybe part of the problem, but there is a method in my madness…it minimizes the temptation to sit in front of the “ idiot box ” and so allows me more time for reading and blogging. I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch.
52 
Let's personalize your content