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Cable TV subscriptions set to drop below 50% of all US households

Martech

households will have a cable TV subscription by 2023, according to a new study. This continues the cord cutting trend that’s hit cable very hard. The most unsettling news for cable companies: The steepest drop came in 2020, when more people than ever were stuck home, which saw a 7.7% Fewer than half of all U.S. million, a 4.8%

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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

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Should Brands Invest in CTV or OTT rather than Traditional Cable TV?

Porch Group Media

Would you suggest only doing either OTT or CTV rather than traditional cable TV? The post Should Brands Invest in CTV or OTT rather than Traditional Cable TV? *This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Charlie: It depends on the situation.

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As over-the-top (OTT) booms, are advertisers keeping up?

illumin

What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. They also offer a unique opportunity to connect with audiences at scale since more viewers are abandoning cable in favor of streaming platforms. This isn’t a new phenomenon, but it is a growing one.

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OTT and CTV: which is which?

illumin

Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. It’s delivered through a variety of channels or streaming services and apps. An example would be the Dish Network.

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Video ad spend expected to rise 16%, surpassing linear TV this year

Martech

However, the number of cable subscribers remained sizable enough for digital video to remain in a supporting role for ad budgets. Cable subscriptions have continued an annual decrease of around 6% in recent years. CTV and other digital video channels have long promised better addressability and measurement than traditional linear TV.

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Marketing Performance Woes? You Might Just Have a Planning Problem

Hive9

Here's an image that might be daunting, commonplace or old-school to you, depending on your stage of life or expertise in electronics: the back of an A/V receiver with a bunch of cables sticking into it. Without it, all of your connections become a convoluted mess of cables without a home from which to function properly.

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