Single Grain

APRIL 25, 2025

Over-the-top (OTT) describes how content is delivered “over the top” of traditional cable infrastructure via an internet connection. Complementary media scheduling : Use addressable TV to reach cable-loyal households while leveraging CTV for cord-cutters and cord-nevers.

Paid Search Agency 52

Paid Search Agency Ads Campaigns Multi-Touch Attribution 52

Martech

MARCH 3, 2025

” But your phone won’t charge for many reasons, like a bad cable and crud in the charging port and the outlet isn’t getting power. They’ve engaged in post hoc fallacy assuming one thing caused another when there’s no actual connection. For example, “I dropped my phone, and now it won’t charge.

Thought Leadership 124

Thought Leadership Top of Funnel Cable Work Management 124

Orange Owl Blog

APRIL 25, 2025

As media consumption shifted from traditional cable to OTT and streaming platforms , Amagi transformed into a cloud-native SaaS platform , offering end-to-end solutions for content creation, channel playout, distribution, and monetization.

Broadcasting 52

Broadcasting Media Advertising Agencies Work Management 52

New North

APRIL 27, 2025

We’ve worked with national AV firms, for example, who do everything from cable installation to conference room setup to managed IT services. If your core keyword is “cabling installation” and a supporting keyword is “types of cabling installs” well, there’s your post.

SEO 52

SEO Work Management Marketing Management B2B 52

Stevens & Tate

NOVEMBER 21, 2024

These shorter edits are broadcast on various platforms including cable TV, over-the-top streaming services, digital display ads, and social media, allowing JULIE’s safety message to connect with a broad audience. Additionally, Stevens & Tate adapted the nearly three-minute video into two 30-second versions for outreach advertising.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Video Marketing Planning 52

Choozle

NOVEMBER 11, 2024

This makes CTV a key channel for brands wanting to leave lasting impressions, especially as more consumers shift from traditional cable to streaming services. What truly differentiates Amazon DSP from other platforms is its blend of premium inventory and first-party data.

Amazon 52

Amazon Advertisements Advertising Top of Funnel 52

LeadsRX

NOVEMBER 3, 2024

Streaming services like Netflix and Hulu have surpassed traditional cable TV in popularity. The consumption of media content has evolved significantly in recent years. On-demand platforms allow instant access to content. Consumers now use multiple devices like smart TVs, laptops, and phones to view content.

Broadcasting 52

Broadcasting Cable Demand Media 52

Salesforce Marketing Cloud

FEBRUARY 21, 2025

Fiber has become the choice for fixed connectivity because it is faster and more reliable than cable. It also qualifies for many government subsidies for expanding broadband. No wonder the last-mile fiber industry is projected to grow to $24 billion globally by 2027. But the business is challenging.

Efficiency 52

Efficiency Cost Enterprise Management Work Management 52

Outgrow

DECEMBER 26, 2024

But wireless communications like 5G is, you can get ultra-high speed, ultra-precise, ultra-low latency communication and you can do it wirelessly, which means it’s substantially cheaper than having to lay cable and connect everything to it. So 5G is extremely important.

Work Management 52

Work Management Marketing Management Paid Search Agency Advertising Agencies 52

Marketing Insider Group

OCTOBER 19, 2015

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. I think we’ll see a massive correction in the advertising market.

Top of Funnel 420

Top of Funnel Work Management Marketing Management Content Marketing 420

JotForm

APRIL 11, 2023

Whether you’re a business owner, educational professional, or student, there’s a good chance you’ve completed (and possibly created) some type of survey in your life maybe after attending an event, completing a college course, leaving a workplace, or setting up your cable TV service. In just a.

Cable 62

Cable Customer Surveys Education Course 62

Martech

MARCH 17, 2022

households will have a cable TV subscription by 2023, according to a new study. This continues the cord cutting trend that’s hit cable very hard. The most unsettling news for cable companies: The steepest drop came in 2020, when more people than ever were stuck home, which saw a 7.7% Fewer than half of all U.S. million, a 4.8%

Cable 123

Cable Multi-Channel Marketing Mix Newsletter 123

Marketing Insider Group

MARCH 13, 2017

In a world where Instagram posters are cultural icons and more kids are watching YouTube videos than cable TV, the influencers – the individuals who have won over legions of fans through their blogs or social media channels – have become a powerful bunch. They speak, post, and tweet. People listen, like, follow and share. […].

Cable 263

Cable Youtube Social Media Marketing 263

KoMarketing Associates

JULY 14, 2014

Coaxial Cable)”. For example, sometimes the keyword results list will show keywords like “Beijing Coaxial cable” (IE, keyword with city name as an initial qualifier). coaxial cable)”. coaxial cable)”. Baidu Keyword Tool result with keyword “????(Coaxial Here is an example of “????(coaxial We’ve input the keyword “????”,

Online Marketing 220

Online Marketing Cable B2B Marketing Advertising Agencies 220

LeadsRX

NOVEMBER 9, 2021

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

Cable 98

Cable Television marketing Budget Programs Broadcasting 98

Webbiquity

JUNE 25, 2019

And unless you have a monopoly, like your electric utility, cable provider, or Facebook (the ultimate scavenger hunt challenge is to find any phone number that connects you directly to an employee within Facebook), make it easy for people to find and reach your customer service department. It’s not the place to skimp on spending.

Rules 240

Rules Optimization Cable Gartner 240

Hive9

MAY 24, 2021

Here's an image that might be daunting, commonplace or old-school to you, depending on your stage of life or expertise in electronics: the back of an A/V receiver with a bunch of cables sticking into it. Without it, all of your connections become a convoluted mess of cables without a home from which to function properly.

Planning 173

Planning Cable Marketing & Strategy Marketing 173

Marketing Insider Group

OCTOBER 20, 2020

Researchers said information overload caused due to 24-hour internet and cable connectivity could be one of the primary causes. They’re reluctant to appear concerned for other people, despite being perpetually connected to one another.

Business 360

Business Work Management Correlation Cable 360

Webbiquity

SEPTEMBER 15, 2015

Prior to founding TeamSupport, Robert was President and CEO of Sundance Digital, one of the world’s leading providers of automation software to television and cable broadcasters. The company was sold in 2006 to Avid Technology (Nasdaq: AVID).

Advertising Channels 234

Advertising Channels Work Management Marketing Management Paid Search Agency 234

Marketing Insider Group

MARCH 1, 2021

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. This shift started with the drive toward digital transformation in business. Doing business almost entirely online was a reality long before the coronavirus hit our shores.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Marketing Insider Group

JUNE 17, 2024

Now, streaming has allowed households to cut out cable—or never connect with it at all. As of 2022, streaming finally became more popular than broadcast and cable TV viewing. Gone are the days when consumers were trapped by the limits of pre-programmed, linear TV. But just how popular is streaming?

Marketing Budget 187

Marketing Budget Advertisements Advertising Marketing Strategy 187

Webbiquity

MAY 23, 2017

Time Warner Cable Business Class did exactly that when they ran a social campaign across YouTube, Twitter, and Facebook to share videos and stories about how the connectivity provider helped users across industries.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

illumin

MARCH 7, 2024

Even with most TV viewers switching to on-demand streaming services, cable TV has had a hero in sports entertainment. The NFL remains one of the most profitable broadcasts in the US, making up 93% of the most-watched broadcasts on TV in 2023. This fractures the streaming landscape.

Cable 59

Cable Service Broadcasting Advertising Agencies 59

Vision Edge Marketing

JANUARY 25, 2022

Transactions in business that occur without any interaction between the buyer and seller, such as buying thumb drives, computer cables, and power surge protectors, or industrial and construction products, such as couplings are very consumer like.

Business 261

Business Peer-to-peer Work Management Acquisitions 261

Martech

JANUARY 7, 2022

cable news networks, CNN, Fox News and MSNBC. There are a number of things to care about here, from that exponential leap in cases at the right of the above chart to the depressing sense that even cable news viewers can’t take much more news. The Omicron data comes from monitoring audiences for the three main U.S. Why we care.

Cable 125

Cable Analytics Network Marketing Advertisements 125

Martech

OCTOBER 28, 2022

households across gaming and OTT (over-the-top TV) devices, as well as linear TV services (aka cable). But especially now, with the cost of multiple streaming app subscriptions approaching that of a pricy cable bill, viewers are all over the place. Why we care.

Advertising Agencies 121

Advertising Agencies Cable Television marketing Media 121

Porch Group Media

NOVEMBER 20, 2022

Would you suggest only doing either OTT or CTV rather than traditional cable TV? The post Should Brands Invest in CTV or OTT rather than Traditional Cable TV? *This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Charlie: It depends on the situation.

Cable 52

Cable First-Mover Advantage Brand Identity Branding 52

Biznology

DECEMBER 9, 2019

As much as I loved their service — far more than the cable I had before and the cable I have now — it was just too expensive for the amount of TV my family watches. A few months ago, I canceled my DirecTV account. And they wouldn’t budge on price.

Cable 129

Cable Word of Mouth Touchpoints Paid Search Agency 129

Martech

MAY 9, 2022

Cord cutting is gaining steam again, with 30% of US cable users saying it’s likely they will end their subscriptions in the next six months. Cable subscriptions down. Overall, there are about 30 million fewer cable subscribers in the US this year than in 2020 where there were slightly more 140 million. Top streamers.

Cable 98

Cable Paid Search Agency Amazon Customer Surveys 98

Martech

APRIL 25, 2024

However, the number of cable subscribers remained sizable enough for digital video to remain in a supporting role for ad budgets. Cable subscriptions have continued an annual decrease of around 6% in recent years. CTV and other digital video channels have long promised better addressability and measurement than traditional linear TV.

Spending 121

Spending Paid Search Agency Top of Funnel Cable 121

Contently

APRIL 24, 2017

But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind-boggling.

Video Marketing 153

Video Marketing Cable Television marketing Youtube 153

Martech

AUGUST 18, 2022

The accuracy of their broadcast and cable ratings has been questioned for a long time and earlier this year they made a huge gaffe with streaming ratings. It’s unlikely Nielsen will go away anytime soon, but the audience for its core business – broadcast and cable TV – is rapidly shrinking.

Amazon 113

Amazon Cable Service Broadcasting 113

Webbiquity

MAY 30, 2017

Or empower your customer service team to offer a deal to people who indicate they want to cancel (cable and phone companies do this all the time). For example, if you know that lots of customers cancel after 3 months, automate an email sequence to “re-sell” them just before that point to see if it keeps them subscribed.

Work Management 230

Work Management Marketing Management Lead Ranking Lead Scoring 230

Zoominfo

JANUARY 28, 2021

We wanted to provide an experience similar to cable news, where you can tune in and quickly absorb the latest news — or leave it on in the background and enjoy a wide variety of content. Behind the scenes, our CEO’s Chief of Staff, Jennifer Creticos, was on a walkie-talkie app helping to navigate from one segment to another.

Buzz 228

Buzz Zoominfo Broadcasting Cable 228

illumin

APRIL 9, 2024

What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. They also offer a unique opportunity to connect with audiences at scale since more viewers are abandoning cable in favor of streaming platforms. This isn’t a new phenomenon, but it is a growing one.

Advertising Agencies 105

Advertising Agencies Cable Advertising Advertisements 105

Martech

JULY 14, 2022

A major player like Netflix getting into the AVOD space changes the entire equation for TV watchers comparing steep cable subscription fees with mounting prices for numerous a la carte streaming options. The ad-free nature of Netflix streaming was always a high selling point, same as for premium cable, back when HBO first appeared.

Paid Search Agency 113

Paid Search Agency Advertising Agencies Cable Ads 113

illumin

APRIL 25, 2024

Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. It’s delivered through a variety of channels or streaming services and apps. An example would be the Dish Network.

Cable 111

Cable Television marketing Mobile Advertising Broadcasting 111