Trending Sources

The Crack in Influencer Marketing You Need to Know About

B2B Marketing Insider

In a world where Instagram posters are cultural icons and more kids are watching YouTube videos than cable TV, the influencers – the individuals who have won over legions of fans through their blogs or social media channels – have become a powerful bunch.

Cable 84

In-Depth Guide: Calculate Your Lead Generation Campaign ROI

Act-On

Say you’re a cable company and you generate $100 from each customer each month and, on average, customers stay with you for four years. Going back to the cable provider example, we established that the CLV is $4,800 ($100 per month x 48 months).

Search marketers: Don’t forget to keep an eye on your PPC market visibility

Biznology

We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. First, let’s talk about market visibility for the four dominant cable providers in the last month or so.

Forrester Finds the Future of Video May Not Be Television

Vidyard

If you still have cable TV, you probably encounter them on a regular basis, but as more families are ‘cord-cutting’ in favor of online streaming platforms like Netflix and Hulu, commercials are quickly becoming a thing of the past. Remember commercials?

Video 50

The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

adults aged 18-34 than any cable network. Infographic Text: 6 Types of Sharers. Hipster: Less likely than other sharers to use email for sharing content. These sharers are creative, young and popular.

Cable 100

Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]

Crimson Marketing

Key insights include: Common ground: How the health care, fraud detection and cable television industries currently benefit from predictive marketing intelligence technology.

All your best content may now be considered fake news

Biznology

If I were conspiratorial, I might fancy this as an aggressive hearts-and-minds land-grab by the mainstream media to sell more papers and cable subscriptions, and to train us that nothing but traditional mainstream media can be trusted (and in a post Smith-Mundt Act world , who can we trust?).

Best 99

Should Facebook be regulated?

grow - Practical Marketing Solutions

Cable channels and subscription radio are not covered under these regulations because they’re considered “subscriptions.” So it is more like a cable channel than a network broadcaster.

What’s an Open Marketing Ecosystem? And Why Should You Care?

Act-On

This was the manufacturer’s way of selling more cables, and it worked really well – for the manufacturer. The situation is improving; many smartphones can now use the same micro USB cables, but it’s still a problem with lots of devices, at least in the US.

There’s More Demand for Premium Video Than Ever Before

ScribbleLive

Tech platforms like Netflix and Amazon Prime, in their efforts to disrupt the traditional cable industry, have launched their own Emmy-winning programming, and this glut of fantastic television has spawned an entire cottage industry of web writers who recap and dissect each week’s episode.

Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. The networks are already preparing for a time when more people watch sports through apps than a cable box. The ability to live stream sports has been around for years.

Will Twitter’s Live Video Content Become the New TV?

Content Standard

Cable subscriptions are in decline, and media publishers are seeking new ways to reach their target audiences. According to The Economist , cable providers are hemorrhaging subscribers as a result of cord cutting.

Video 24

The Truth About the ROI of Online Video Ads, in 5 Charts

Contently

Digital video is still a lot like cable. Once they gain recognition and blast their message, they’ll switch to shorter ads on more niche cable channels. Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI.

ROI 37

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

Coaxial Cable)”. For example, sometimes the keyword results list will show keywords like “Beijing Coaxial cable” (IE, keyword with city name as an initial qualifier). coaxial cable)”. coaxial cable)”.

Keeping your content promise, even when it hurts

grow - Practical Marketing Solutions

The cable company? The cable company? I have a friend who is a hard-working mom trying to establish herself as a social media advisor. I have a soft spot for anybody trying to make their way in the world and do my best to help folks starting out in the field.

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the U.S.

Search marketers: Don’t forget to keep an eye on your PPC market visibility

Biznology

We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. First, let’s talk about market visibility for the four dominant cable providers in the last month or so. Speaking of cable, were you also surprised that TimeWarner Cable is merging with Comcast ? A few comments: OK, a bit different than the more monopolistic world of cable!

PPC 21

E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

Developers of industry-leading Energy Chain cable carriers, Chainflex® continuous-flex cables, iglide plastic bushings, igubal spherical bearings, and DryLin linear bearings and linear guides. I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast.

What you need to know about emerging content forms

grow - Practical Marketing Solutions

The move isn’t likely to threaten the dominance of Verizon and AT&T, by far the two largest carriers in the nation, but it’s potentially a big deal to the cable companies.

What Happens to the Yahoo! Mail Inbox Now That Verizon Bought Them?

Act-On

Title 3 (“Cable Services”) was controversial, as it allowed for media cross-ownership. The more things change….

Mail 38

Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity

Prior to founding TeamSupport, Robert was President and CEO of Sundance Digital, one of the world’s leading providers of automation software to television and cable broadcasters. Guest post by Robert C. Johnson.

B2B 67

Teenagers Can’t Get Enough Mobile Video

Contently

But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. I have a pair of 13-year-old cousins who come over my childhood home every year for the holidays.

Cable 12

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. “If you don’t like change, you’re going to like irrelevance even less.”

Media 86

A Stroll Down Out-of-Memory Lane

Webbiquity

We were cleaning out a storage area in our basement helping an older friend clean out his basement recently when we came across a box of old computer parts, cables, and software from my early days in engineering documentation early in his career.

Cable 31

Seven strategies to stay ahead of overwhelming social media change

grow - Practical Marketing Solutions

1975 – cable TV, and now, arguably, the move toward asynchronous viewing on mobile devices. Can we have an honest conversation among friends? Trying to keep up with social media is overwhelming! Little wonder. We are living in the middle of an unprecedented frenzy of change.

Media 120

20 Amazing Facebook Cover Photos

Tomorrow People

Now I don’t have cable or Satellite TV, so that was maybe part of the problem, but there is a method in my madness…it minimizes the temptation to sit in front of the “ idiot box ” and so allows me more time for reading and blogging.

16 Slides On The Future Of Digital

B2B Marketing Insider

While online and Cable TV advertising is up. This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.”

Cable 110

50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

More video content is uploaded every month to the web than cable television has created in the last 3 decades – Clickbank ( Tweet This ). Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? And if this was five or ten years ago, you wouldn’t find much to support online video. But it’s 2017, and the times, they are a’ changing!

Stats 52

10 things you need to know NOW about OmniChannel Marketing

grow - Practical Marketing Solutions

” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent Marketo post : “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel.

What are the boundaries of inbound marketing?

grow - Practical Marketing Solutions

There was probably one in the entire ten-year-period: the emergence of cable TV. There was probably one in the entire ten-year-period: the emergence of cable TV.

Is It Time to Break Up with Your Marketing Automation Tool? 6 Ways to Know

Act-On

The cable is out, call the boy. When choosing the right marketing automation tool for your organization, is it really so different than getting into a relationship with a romantic partner? Getting into any relationship, making that commitment, can be fraught with anxiety. And being in one that isn’t working out can be really stressful. If things start to feel off, but you disregard the signs, ignore those bright red flags, you could be wasting valuable time with the wrong partner.

How many more customers will DirecTV and Rob Lowe offend?

Direct Response Coach

The other Rob Lowe is using cable TV. You must have seen them by now, those DirecTV commercials featuring Rob Lowe – the good Rob Lowe and the other Rob Lowe. The concept is pretty simple. The good Rob Lowe is using DirecTV.

Can traditional TV succeed as mainstream video?

grow - Practical Marketing Solutions

They are dependent on cable and satellite platforms or broadcast networks – these are their big customers and they don’t want to aggravate them by going “indie” and putting their content online.

How to Keep Your Customers’ Trust While Collecting and Learning From Their Data

LEADership

50% said cable service provider. Data is a big deal in our digital world. So many things can be done online these days, from purchases to registrations to bill-paying to crowd-funding. It’s hard to make it through a week without filling in at least half a dozen forms.

Trust 34

The Convergence of MarTech and AdTech Platforms

Captora

Google, Facebook and the TV/Cable networks are just some examples of companies that are able to offer inventory at that scale. Display Advertising, Video Advertising.

CMO 71

35 Million Reasons To Say Thanks

Vidyard

Cable-cutting, Facebook, Snapchat, and Youtube are leading the charge with consumer video and this, without a doubt, means that current and especially future demographics expect to sell and be sold to with video. I’m currently airborne – somewhere above the mid-west. I’m the most reflective at 35,000 feet, sitting in seat 12C surrounded by strangers – a space I’ve become increasingly accustomed to over the past 4 years as co-founder and CEO of Vidyard. I feel excited.

Cable 65