KoMarketing Associates

JANUARY 10, 2019

However, marketers still face several barriers when it comes to customizing the buyer experience, according to new research. More customers are demanding a personalized experience when they work with marketers.

Barriers 157

Barriers Statistics Custom Publishing Customer Surveys 157

RDIGS

JUNE 23, 2023

This fragmentation of data poses a hidden barrier to effective B2B decision-making. They create barriers to collaboration by segregating data within different teams or departments. Barriers to Data Integration Integrating data from disparate sources face several barriers.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

RDIGS

JUNE 23, 2023

This fragmentation of data poses a hidden barrier to effective B2B decision-making. They create barriers to collaboration by segregating data within different teams or departments. Barriers to Data Integration Integrating data from disparate sources face several barriers.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

illumin

APRIL 11, 2024

When you think of TikTok, what’s the first thing that comes to mind? Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality.

Barriers 121

Barriers Branding Brand Identity Content 121

Modern B2B

MARCH 17, 2022

The post Marketing Technology Strategy: Barriers to Success appeared first on Modern | B2B Marketing Agency.

Barriers 52

Barriers Marketing & Strategy Marketing Strategy Advertising Agencies 52

Kapost

NOVEMBER 1, 2018

The post The Hidden Barriers within Most Content Operations appeared first on Kapost Content Marketing Blog. Successful content marketing involves more than writing, designing, and producing stories. A well-run operation also involves strategizing, collaboration from multiple team members, and well-run feedback cycles. Business ROI is the.

Barriers 84

Barriers Content ROI Design 84

ANNUITAS

OCTOBER 12, 2011

MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? So the question is, “How do B2B marketers begin to remove these barriers and meet the demands of their senior management and sales counterparts?”. Barrier 2: Lack of Customer Insight & Content.

Barriers 100

Barriers Marketing Budget Work Management Marketing Management 100

Heinz Marketing

AUGUST 25, 2018

The Biggest Barriers to Successful Marketing Attribution. One of the biggest barriers marketers are seeing today are technology and data changes. The post B2B Reads: Attribution, Barriers, and Storytelling appeared first on Heinz Marketing. Thanks for putting this together, Ann Gynn. Here’s a look at a study on the subject.

Barriers 49

Barriers Storytelling Marketing Attribution B2B 49

Convince & Convert

MAY 12, 2016

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Emojis communicate emotion visually, transcending language barriers through easy to understand, universal symbols.

Barriers 103

Barriers Campaigns Planning Advertising Mediums 103

KoMarketing Associates

MARCH 28, 2023

Marketers Lacking Necessary Data to Meet Customer Expectations Although many marketers understand the importance of the customer journey and experience, previous research indicates that certain barriers are holding them back from meeting expectations. Specifically, customer data platforms (CDPs) have become a barrier for marketers.

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

KoMarketing Associates

NOVEMBER 2, 2022

Merkle recently published its “2022 Q3 Customer Engagement Report,” and statistics indicated that most marketers (27.1%) cite implementation as the biggest barrier when it comes to utilizing a CDP. Other barriers included a lack of foundational customer data (16.2%) and an inability to integrate data from multiple systems (17.2%).

Marketing Report 245

Marketing Report Barriers Custom Publishing Statistics 245

Biznology

AUGUST 6, 2014

So, as Vision Mobile mentions in the picture below: We see that competition barriers or industries are cannibalized because of the new relationship consumers have with technology. The post Changing perspectives in a world without barriers appeared first on Biznology.

Barriers 80

Barriers Fulfillment Mobile Marketing Work Management 80

Biznology

MAY 28, 2015

The post Three barriers to B2B data-driven marketing appeared first on Biznology. For this century’s marketers, it is a new form of currency that gives marketing a seat at the executive table, and the ability to drive shareholder value. Like this post? Sign up for our emails here.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

KoMarketing Associates

JULY 1, 2021

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. To overcome these barriers and optimize marketing automation, most marketers (53 percent) are having the most success with customer experience mapping.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

Aberdeen

MARCH 31, 2023

The post Don’t Give into Mobile Inertia – Your Longtime Cellular Provider Could be a Barrier to Modernization appeared first on Aberdeen Strategy & Research. So even if something isn’t broke, it might still be making it harder for you, and your business, to modernize and improve.

Barriers 40

Barriers Customer Satisfaction Class Customer Surveys 40

Customer Experience Matrix

MARCH 30, 2012

I’ve chosen one of the most popular questions: what are the barriers to marketing technology adoption? Senior management support, and to a lesser extent IT support and technology capabilities, are significant barriers for mixed marketers but don’t slow down the online and B2B groups. But I didn’t look carefully at how they compare.

Barriers 120

Barriers Customer Surveys Budget Programs Process 120

PureB2B

AUGUST 15, 2017

The post Overcoming Four Barriers to Data-Driven Marketing Content appeared first on DemandScience.

Barriers 62

Barriers Content Marketing Content Marketing 62

Kapost

MARCH 23, 2018

The post Barriers to Marketing Success: Silos, Wasted Content, and Lack of Visibility appeared first on Kapost Content Marketing Blog.

Barriers 66

Barriers Content Education Marketing Prospects 66

The ROI Guy

JANUARY 9, 2018

This new study indicated business value related barriers as two of the top three challenges impacting the ability for sales organizations to achieve their 2018 revenue objectives. So, what are you doing in 2018 to help overcome these top Business Value priority sales barriers?

Barriers 59

Barriers Allocation Business Budget Programs 59

Digital B2B Marketing

AUGUST 2, 2011

There are four barriers I frequently see that keep companies from adopting effective strategic planning. If these barriers exist in your organization, they are effectively decisions that have already been made against strategic planning. What other barriers do you see to strategic planning? About Eric Wittlake.

Barriers 100

Barriers Planning B2B Marketing B2B 100

Fusion Marketing Partners

OCTOBER 18, 2018

I was delighted to spend about 30 minutes doing a video interview with John Golden from Sales POP! Online and […].

Barriers 111

Barriers Spending Video Marketing Marketing 111

Bannerflow

JANUARY 17, 2019

The report also highlights the barriers of moving in-house, with issues surrounding talent acquisition, creativity, and support identified as impediments. For 56% of respondents, the biggest barrier to creating an effective in-house team was in a lack of existing skills and talent. ” Why is this a barrier? Conclusion.

Barriers 40

Barriers Paid Search Agency Advertising Agencies Ad Agencies 40

Digital B2B Marketing

AUGUST 9, 2011

Strategic planning has to begin by addressing the internal barriers in your organization. Here are three steps that can help remove common barriers to strategic planning in B2B marketing organizations. As long as they are not addressed, your company is not ready for strategic planning.

Barriers 100

Barriers Planning B2B Marketing B2B 100

Zoominfo

JULY 8, 2024

With Copilot Dialer, we’ve removed another barrier between today’s salespeople and the prospects who are researching products and solutions like theirs, at the precise moment they’re ready to buy. Dialer is now available to all ZoomInfo Copilot users.

Zoominfo 130

Zoominfo First-Mover Advantage Marketing Analytics Tools Work Management 130

Marketing Insider Group

FEBRUARY 24, 2021

Here are some more data points to highlight this potential: 86 percent of users with access needs would spend more if there were fewer barriers. 83 percent of disabled shoppers limit their online spending to websites they know are barrier-free. What Are the Biggest Access Barriers? Image: Click-Away Pound.

CMS Development 290

CMS Development Barriers Act-On User-Generated Content 290

Aberdeen

JUNE 28, 2019

Last night, Aberdeen had the pleasure alongside Randstad Technologies to host the Women in Technology International (WITI) event, Breaking Through Barriers: Climbing the Tech Ladder. The post Takeaways from WITI Boston’s Breaking Through Barriers: Climbing the Tech Ladder appeared first on Aberdeen.

Barriers 40

Barriers Work Management Training Acquisitions 40

KoMarketing Associates

FEBRUARY 21, 2023

of marketers consider a lack of clean, reliable data to be their largest CDP barrier. Quality Dampens Customer Data Platform Potential for Marketers Data quality has been a lingering problem for marketers, and previous research has highlighted its direct impact on how marketers leverage their customer data platforms (CDP).

Barriers 246

Barriers Statistics Custom Publishing Vendors 246

Hinge Marketing

MAY 1, 2015

When a controller willingly takes your ideas to others, you have broken through an organizational barrier – without creating resentment. To learn more about breaking through client relationship barriers and closing the gaps between buyers and sellers, check out Inside the Buyer's Brain , available as a free download.

Barriers 48

Barriers Work Management Marketing Management Consulting 48

KoMarketing Associates

DECEMBER 28, 2022

Merkle conducted its “2022 Q3 Customer Engagement Report,” and the majority of marketers (27.1%) claim implementation is their largest barrier when it comes to using their CDP. Other obstacles include a lack of foundational customer data (16.2%), as well as an inability to integrate data from multiple systems (17.2%).

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

KoMarketing Associates

AUGUST 16, 2022

About 73% of respondents said that insufficient tools/technology were their main barrier to data access. This suggests that improved accessibility may yield more benefits for marketers who attempt to leverage data. Sixty percent cited a lack of data management processes. Marketers Still Lacking High-Quality Data and Analytics.

Analytics 253

Analytics Validation Barriers CMO 253

CMSWire

FEBRUARY 14, 2024

Cultural, product barriers stand in the way of Apple capitalizing on AI. Will it be more like NVIDIA, or Google? Continue reading.

Barriers 124

Barriers Google Product 124

Zoominfo

OCTOBER 19, 2023

Breaking Down Barriers to Entry A decade ago, the computational costs of managing data from multiple sources was often prohibitive to companies seeking to build more effective GTM motions, particularly for smaller companies with limited resources. Over time, however, those costs — and the associated barriers to entry — have fallen.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Management Intent Data Barriers 130

KoMarketing Associates

JULY 7, 2021

Previous data suggests that marketers have faced many barriers to success in this area. In terms of the most difficult channels to analyze for ROI, social media marketing (47%) tops the list.

Marketing Attribution 160

Marketing Attribution Barriers Statistics Marketing & Strategy 160

ERDM

FEBRUARY 19, 2018

Aligning with customer expectations and removing barriers By prioritizing product development over CX strategies, life science companies are focusing on their internal needs. Findings from thousands of hours of in-depth interviews conducted by our research firm, ERDM Corp.,

Barriers 40

Barriers Thought Leadership Customer Satisfaction Transparency 40

KoMarketing Associates

SEPTEMBER 28, 2021

Some of the most common barriers to marketing automation success are achieving data unification (38%), improving the user experience (37%) and streamlining marketing processes (30%).

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

Kapost

JANUARY 25, 2017

It’s not always easy to break the “will they engage barrier”, but calling on writing tips for B2B to craft full funnel content sets your organization apart in all the right ways. Barrier appeared first on Kapost Content Marketing Blog. What a great way to tap into what B2B content to write next!

Barriers 48

Barriers Top of Funnel Tips Buyer Personas 48