Survey: Marketers Still Struggle with Barriers to Marketing Automation
AUGUST 6, 2018
Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. There are still barriers that marketers face and need to overcome in order to see success. To overcome these barriers and optimize marketing automation, most marketers (53 percent) are having the most success with customer experience mapping.