Marketing Insider Group

JANUARY 8, 2025

These costs can be a barrier for smaller businesses, making it important to weigh the potential return on investment before committing. Cost of High-Quality Content Creating native ads that are engaging and valuable often requires significant investment in design, research, and production.

Paid Content 286

Paid Content Advertisements Advertising Ethics 286

Vision Edge Marketing

OCTOBER 8, 2024

Scenario 2: “IoT Peters Out” In this scenario, the company believes the integration of IoT technologies faces significant barriers such as high implementation costs, cybersecurity concerns, and a lack of skilled personnel.

Planning 306

Planning Terms and Conditions Contingency Planning Lead Scoring 306

Martech

OCTOBER 15, 2024

Key takeaways from the research Data challenges : 98% of marketers and agencies face barriers in data orchestration and utilization. Actionable items for marketing teams: Data strategy: Evaluate current data orchestration processes and identify barriers to address. Prioritize the collection and activation of first-party data.

Advertising Agencies 118

Advertising Agencies Marketing Automation Services Barriers Marketing Management 118

SmartBrief - Marketing

OCTOBER 30, 2024

A significant barrier to AI adoption is the knowledge gap. As more educational resources and training programs become available, this barrier will likely decrease. However, as AI technology becomes more accessible and cost effective, cost will likely become less of a barrier. Education and training. Industry trends.

Planning 126

Planning Allocation Paid Search Agency Barriers 126

Martech

OCTOBER 8, 2024

The chief barriers to achieving desired outcomes cited by the marketers are: Budget and resource limitations (48%). The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. Top B2B challenges. Economic conditions (46%). Why we care.

B2B Marketing 144

B2B Marketing Terms and Conditions B2B Lead Gen 144

Martech

OCTOBER 1, 2024

This is a continuation of the no-code trend that lowers barriers to adoption. The barriers to entry for better customer-driven marketing experiences will continue to drop, and we’ll see a spectrum of capabilities that marketing leaders can leverage: Upskilling of “lower martech adoption” users.

Marketing AI 116

Marketing AI Advertising Agencies Paid Search Agency Planning 116

illumin

JULY 18, 2024

Predictive AI (predictive analytics) has the lowest barrier to entry of any artificial intelligence technology. Predictive AI is where the money is – it is a proven use case with a lower barrier to entry than most other tech and AI. The predictions made by predictive AI drive millions of decisions every single day.

Forecasting 110

Forecasting Advertising Agencies Barriers Paid Search Agency 110

Martech

OCTOBER 31, 2024

Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. As a result, the traditional pre-approval process, which often requires sharing financial information over the phone or in a dealership, can be a significant barrier.

Marketing AI 130

Marketing AI Lead Ranking Generation Barriers 130

Marketing Insider Group

JANUARY 6, 2025

It is very attractive due to its low barriers to entry, but you will have a lot of competition to contend with. Social Media Organic social media posting and community building can also be highly beneficial, but you will need a clear and focused strategy to make it work. As you can see, each promotional channel has something unique to offer.

Product 173

Product Cross-Selling Marketing & Strategy Price 173

Marketing Insider Group

FEBRUARY 25, 2025

AI helps designers remove barriers that may have previously limited usability for individuals with disabilities. If a screen reader struggles with certain content, AI restructures it for better readability. These advancements create digital experiences that work for everyone.

Marketing AI 165

Marketing AI Design User-Generated Content Urgency Marketing 165

Martech

OCTOBER 29, 2024

Whether it’s fear of change, organizational reluctance, the challenges of company-wide onboarding and implementation or just plain cost, the barriers to adoption of AI as a way to turbocharge planning, measurement and optimization of creative content remain intimidating to most companies.

Top of Funnel 113

Top of Funnel Marketing AI Paid Search Agency Companies 113

KoMarketing Associates

JULY 1, 2021

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. To overcome these barriers and optimize marketing automation, most marketers (53 percent) are having the most success with customer experience mapping.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

Oktopost

JULY 23, 2024

However, many advocates face psychological barriers, such as fear of posting or uncertainty about what to post. For Barney O’Kelly , Oktopost made advocacy straightforward and accessible for his advocates.

B2B Marketing 118

B2B Marketing B2B Advertising Agencies Barriers 118

Martech

SEPTEMBER 11, 2024

This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. However, hard lines between functional groups create artificial barriers for customers and depress lifetime value and renewal. Conflicting priorities and budget competition are big barriers to shared goals.

Organization 108

Organization Cross-Selling Top of Funnel Customer Satisfaction 108

KoMarketing Associates

NOVEMBER 2, 2022

Merkle recently published its “2022 Q3 Customer Engagement Report,” and statistics indicated that most marketers (27.1%) cite implementation as the biggest barrier when it comes to utilizing a CDP. Other barriers included a lack of foundational customer data (16.2%) and an inability to integrate data from multiple systems (17.2%).

Marketing Report 245

Marketing Report Barriers Custom Publishing Statistics 245

Martech

JANUARY 8, 2025

It’s the complexity of the stack, Forrester concludes, that is throwing up increasing barriers to delivering personalization, scaling marketing efforts, onboarding AI and making marketing spend efficient. The conclusions are based on a Forrester survey of 325 marketers in Q4 2024 supported by TruAudience from TransUnion.

Forrester 106

Forrester Touchpoints Budget Programs Barriers 106

Convince & Convert

SEPTEMBER 19, 2024

They know that there’s a brief window when a customer is visiting their website that a sale is possible, and any barriers create missed opportunities. Meanwhile, B2C brands, particularly in industries such as ecommerce, are clamoring for extremely short attention spans.

Ideal Customer Profiles 142

Ideal Customer Profiles B2B Marketing Work Management Planning 142

Zoominfo

FEBRUARY 19, 2025

“Getting the right people in the room from the beginning drives alignment and eliminates barriers,” Whittaker says. Align Teams Across Silos Effective RevOps planning requires breaking down silos to achieve seamless collaboration. This approach ensures a unified strategy across sales, marketing, and customer success teams.

Marketing & Strategy 130

Marketing & Strategy Zoominfo Marketing Analytics Tools Work Management 130

KoMarketing Associates

MARCH 28, 2023

Marketers Lacking Necessary Data to Meet Customer Expectations Although many marketers understand the importance of the customer journey and experience, previous research indicates that certain barriers are holding them back from meeting expectations. Specifically, customer data platforms (CDPs) have become a barrier for marketers.

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

illumin

APRIL 11, 2024

When you think of TikTok, what’s the first thing that comes to mind? Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality.

Barriers 127

Barriers Branding Brand Identity Content 127

Martech

AUGUST 16, 2024

Dig deeper: 67% of marketers say lack of training is primary barrier to AI adoption AI means less likely to purchase For example, researchers found people were far less likely to purchase a smart television when its description included “artificial intelligence.”

Marketing AI 128

Marketing AI Lock-In Television marketing Purchase Intent 128

Convince & Convert

SEPTEMBER 14, 2024

Additionally, 29% are using AI minimally, and 17% are not using it at all, highlighting that there are still significant barriers or gaps in AI integration within many organizations.

Trends 139

Trends Tips Paid Search Agency Planning 139

Martech

FEBRUARY 27, 2025

A 2024 report from The Marketing AI Institute found that although 99% of marketers say they’re using AI, 67% say a lack of training remains a barrier to its adoption at work. However, being able to communicate with a technology and knowing how to use it are very different things. Without company support, the training is up to you.

Marketing AI 111

Marketing AI Training Barriers Sample 111

Martech

FEBRUARY 13, 2025

The following areas may be considered valuable but could have barriers such as complexity, budget constraints or competing priorities: Content: Website/page building (38.2%). These areas may see gradual adoption as more case studies and successful implementations become available. Management: Sales assistants (36.1%).

Marketing AI 138

Marketing AI Paid Search Agency Lead Scoring Lead Ranking 138

Sprout Social

SEPTEMBER 18, 2024

There are also language barriers and financial buying power to consider, among other differences. Using a tool like Sprout’s Customer Care solution can help your team personalize responses quickly, achieving more effective communication that crosses regional barriers. People in different countries have different expectations of brands.

Social Media 129

Social Media Marketing Budget Social Marketing Marketing & Strategy 129

Martech

AUGUST 7, 2024

This article is the first in a three-part series aimed at helping marketers transition to data-driven decision-making by overcoming common barriers. However, the challenge lies in changing current behaviors and decision-making processes to incorporate better information.

Marketing & Strategy 122

Marketing & Strategy Terms and Conditions Enterprise Management Social Media 122

B2B Marketing Exchange

NOVEMBER 18, 2024

This year’s #B2BMX West theme, “Building Bridges, Breaking Barriers,” reflects our mission to connect innovative ideas with actionable solutions that empower marketers to thrive in this new era. Ready to break through your own marketing barriers?

Marketing AI 64

Marketing AI Top of Funnel B2B Barriers 64

Martech

DECEMBER 19, 2024

Final prompt template Please analyze the following market segments for [Company Name], considering: Business Context: Current offerings: [List from website] Target segments: [List from website] Company objectives: [Specify] Core competencies: [Specify] Available resources: [Specify financials, team size, capabilities] Evaluation Criteria: Market metrics (..)

Marketing AI 111

Marketing AI Segmentation Allocation Planning 111

Marketing Insider Group

NOVEMBER 4, 2020

Versions of this restriction exist on other social media platforms as well, but LinkedIn InMail allows you to sidestep that barrier to connect directly with business professionals. Typically, you have to approve a connection to another user on LinkedIn before you can send each other direct messages.

Lead Scoring 362

Lead Scoring Lead Ranking Linkedin B2B Marketing 362

Martech

NOVEMBER 8, 2024

Let’s explore three common barriers that prevent us from gaining and applying valuable insights from our marketing efforts — and how to address them. After all the hard work of planning and launching a marketing campaign or introducing a new initiative, the team quickly shifts focus to the next project. Does this sound familiar?

Campaigns 124

Campaigns Planning Analysis Paid Search Agency 124

KoMarketing Associates

SEPTEMBER 28, 2021

Some of the most common barriers to marketing automation success are achieving data unification (38%), improving the user experience (37%) and streamlining marketing processes (30%).

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

KoMarketing Associates

AUGUST 16, 2022

About 73% of respondents said that insufficient tools/technology were their main barrier to data access. This suggests that improved accessibility may yield more benefits for marketers who attempt to leverage data. Sixty percent cited a lack of data management processes. Marketers Still Lacking High-Quality Data and Analytics.

Analytics 253

Analytics Validation Barriers CMO 253

KoMarketing Associates

OCTOBER 15, 2020

Lack of time/staff/resources (48%), lack of quality data (35%) and lack of budget (33%) remain the top barriers to success. Approximately 28% of the best-in-class marketers have been “very successful,” while only 13% have been “unsuccessful” altogether. Making Strides in Personalizing the Customer Experience.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

Content Standard

AUGUST 28, 2024

Legal and security concerns are a major barrier As of June, nearly 40% of marketers reported that their companies had banned the use of GenAI for content creation. For example, take a successful eBook or webinar and use GenAI to quickly generate related social media updates, email campaigns, and blog posts.

Marketing Budget Creation 113

Marketing Budget Creation Enterprise Management Research Marketing Management 113

Launch Marketing

OCTOBER 17, 2024

Whether it is removing barriers to conversion or simplifying steps, there might be things you can cut out or add to make the process more effective. If you are generating a considerable number of leads but cannot get many of those to convert, it might be time to reevaluate.

Product 113

Product Tips Planning Paid Search Agency 113

Martech

JULY 25, 2024

It promises to use AI to “foster an ethos of integrity,…deliver impact that reduces barriers to participation,” increase solidarity and improve sustainability and the role of sport in society. Earlier this year, the International Olympic Committee (which definitely no longer has any problems with corruption) released the Olympic AI Agenda.

Marketing AI 109

Marketing AI Bundling Work Management High Quality Lead 109