3 Ways To Adopt A Multi-Channel Marketing Strategy
MARCH 15, 2017
No matter how different the company, the one constant is that multi-channel marketing (and ultimately omnichannel) produces significantly better results than being single threaded. The simple fact is: using one, single channel is impractical and insufficient.
Attracting New Customers with Targeted Multi-Channel Marketing
DECEMBER 28, 2016
Deliver your campaign effectively across multiple marketing channels. Our specialists worked with the client to develop a custom multi-channel marketing campaign that would target each new contact in their inbox, mailbox and online. Adjust your stance. Check.
3 Core Functionalities for Multi-Channel Marketing
Modern B2B Marketing
SEPTEMBER 27, 2016
Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. This research may need further prompting and nurturing through multiple channels of communication to help encourage a decision (e.g.
Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success
NOVEMBER 28, 2016
They exist, operate, and interact with brands on multiple platforms, devices, and channels. The Multi-channel Conundrum Simply put, how do you understand who your customer is and market effectively to them in a world of fragmented customer journeys, multiple channels, and different devices?
How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
MARCH 22, 2017
The hardest part, regardless of marketing channel, is to find new people – businesses that have never heard of your company before but are (or should be) interested in your products or services.
Jason Bunge, Trulia’s VP of Marketing: How to Overcome Challenges and Discover Opportunities of Multi-Channel Engagement
JUNE 4, 2015
The post Jason Bunge, Trulia’s VP of Marketing: How to Overcome Challenges and Discover Opportunities of Multi-Channel Engagement appeared first on. Google announced recently that mobile traffic has officially surpassed desktop traffic.
Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
Modern B2B Marketing
SEPTEMBER 14, 2015
This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email. Engage in Linked Multi-Channel Marketing.
Design the Perfect Data Strategies & Tactics in This Multi-Channel World
MAY 31, 2015
As prospective customers move from marketing channel to […]. Tracking a prospect back to the first stages of the Marketing Funnel can be next to impossible. How can you be sure when the first exposure occurred? How can you know when a prospect passed the stage of evaluating a product and put your brand on the short list? Database Marketing Marketing Tips Big Data Marketing marketing insight
The Multi-Channel Marketing Mandate: Be Where Your Customers Are!
B2B Marketing Insider
AUGUST 23, 2012
And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. Why is Multi-channel Marketing important? Why is multi-channel marketing important?
B2B Lead Generation Requires A Multi-Channel Digital Marketing Approach
APRIL 4, 2017
I’m excited to announce the launch of our first report developed in coordination with Ascend2 : The State of Lead Generation – Benchmarks for the Complex Sale. In this report, we were specifically looking to understand the perspective of B2B marketers who are focused on a lengthy sales cycle, involving numerous purchase influencers. The key question asked: What strategies and tactics are significantly increasing lead generation effectiveness in a complex sale situation?
What Is Multi-Channel Marketing? [FAQs]
JANUARY 13, 2014
And although we have plenty of jargon in the marketing world, another term is rising in popularity in response to that shift: multi-channel marketing. What is multi-channel marketing? What are the hallmarks of successful multi-channel marketing?
Webinar: Marketing Automation at Every Stage
JANUARY 25, 2017
There are a vast number of marketing channels you have to consider each day. For your marketing campaign to be successful, you have to reach your audience at every stage of their complex buyer journey with just the right brand message at just the right time across a multitude of channels.
Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way
Modern B2B Marketing
MARCH 9, 2015
Check out these important tips for planning and hosting a large scale, multi-channel event, and you’ll be sure to see the return you’re hoping for! To host a truly great event, you need to consider how each of your marketing channels can be used to promote or support your event.
Digital, Multi-channel, Marketing and Considerations From Google’s New Search Page Layout
MARCH 31, 2016
The new SERP layout presents an opportunity to up your digital, cross-channel, game to drive results that settle a score of victory. It is also about being in both paid and organic channels to participate in search users’ conversations.
The Future of Financial Services Marketing
MARCH 8, 2017
At Distribion we help support local agents by providing one simple distributed marketing automation platform that allows users to create, customize, distribute and measure multi-channel marketing campaigns. Opportunities ahead.
The One 2017 New Year’s Marketing Resolution You Must Keep
FEBRUARY 1, 2017
Easily distribute your personalized bid books and brochures through a number of digital marketing channels. It’s a month into the New Year already! Did you know that you could have been maximizing your branded communications with a marketing automation platform this whole time?
Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
Customer Experience Matrix
MARCH 2, 2015
The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. Autopilot *, formerly AutopilotHQ and Bislr before that, relaunched itself today. I wrote about Bislr in November 2013.
THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
APRIL 5, 2017
DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Our Strategy — Blending Multi-Channel Attribution and Lead Scoring.
How to Use Multiple Marketing Technologies Together for Optimal Results
DECEMBER 7, 2016
With every new marketing channel comes new challenges, and with every new challenge comes new technology to solve it. Email has long been the most effective channel.
2017 Marketing Trends to Watch
DECEMBER 20, 2016
Where did the year go? As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year. We hope that you take in all of the cheer of the season and that your endeavors in 2017 come with great happiness and success.
Three Signs You are in Need of White Label Marketing Automation
FEBRUARY 8, 2017
Whether you are looking to increase your brand reach, save time or be more efficient, a marketing automation platform can empower your brand with multi-channel marketing campaigns.
Marketing Automation Trends Report 2017
APRIL 5, 2017
This year’s Marketing Automation Trends Report has arrived. Marketing automation is growing at a rapid pace.
Kick Up Your Content
MARCH 1, 2017
However, with different channels playing intricate roles with one another, content is only boring if you build it that way. Is your content boring? Good news, it doesn’t have to be! B2B content gets a bad rap for being lifeless and limiting.
3 Steps to Increasing Email Deliverability Performance
APRIL 12, 2017
Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
How can paid and organic content promotion channels be used together most effectively? Creating a Multi-Channel Content Marketing Strategy by BlueGlass. Enterprise SEO requires a search across traditional techniques and social media channels.”
Offline Marketing: Build, Send, and Track Postcards with Lead Liaison Multi-channel Marketing
OCTOBER 4, 2016
Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®.
Today’s Buyers Are Not Mono-Channel
SEPTEMBER 1, 2015
All in all, I used multiple channels during my purchase process (web, social medial, word-of-mouth/peer referral and email) and it took about two months. According to recent articles and blogs the best approach to a B2B demand generation program is mono-channel.
50 Facts about online consumer behavior not to ignore
SEPTEMBER 22, 2016
Global State of Multi-channel Customer Service Report ). 81% of consumers research online before buying. ( GE Capitol ).
Creating a 2017 Marketing Roadmap for Success
JANUARY 11, 2017
It is the dawn of a new year, and with it comes a new lease on life, new gym memberships and new plans that will surely make this year better than the last. No matter your region, gender, ethnicity or job title, there will always be a level of hopeful optimism when looking to the new year.
The Difference Between Distributed Marketing & Multi-Level Marketing
APRIL 26, 2017
Though they sound remarkably similar, distributed marketing and multi-level marketing are completely different concepts. Corporate approved marketing resources are disbursed throughout the network, spanning across digital, social and traditional channels. What is Multi-Level Marketing?
Omni-Channel Marketing: Creating the Right Mix for Your Brand
Buzz Marketing for Technology
FEBRUARY 2, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. We discussed ideas and tips for cracking the code on Omni-Channel marketing!
B2B Vs B2C Marketing Automation [Infographic]
NOVEMBER 16, 2016
Marketing automation is the method you can use to incorporate all of these interest-generating channels to streamline marketing efforts and develop a strategy for success. I love dogs. I love big dogs, small dogs, energetic dogs, and lazy dogs.
3 Ways to Use Multi-Channel Analytics Reporting for Better Marketing & Business Decisions
MAY 2, 2013
Multi-channel analytics reporting can greatly assist you in this area and help you to start converting your leads. 2 Customize Multi-Channel Reporting. #3 Corporate Marketing Other Interesting Topics channel marketing social media metrics targeted marketing
Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm
JANUARY 5, 2017
For nearly two decades global multi-channel marketing leader MeritDirect has thrived as a data-driven, integrated direct marketing partner, elevating their clients’ marketing efforts to “Higher Ground” – a cornerstone of the company’s customer-first approach and corporate culture. Today, MeritDirect is a data- forward, omni-channel marketing business with a spotlight on digital, data, and analytics.
Email Marketing Trends and Stats
NOVEMBER 9, 2016
Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. 91% of participants recorded email marketing as the most effective channel for delivering revenue results. – Discovery Channel.
4 Tips for Effective Multi-Channel Ecommerce
AUGUST 16, 2011
ChannelAdvisor offers Software-as-a-Service (SaaS) solutions for managing ecommerce channels. While this source of traffic is great because it's high quality and free, there are other channels that ecommerce websites should take advantage of for effective multi-channel ecommerce.
The M.E.R.R.Y. List of Holiday Email Marketing Tips
NOVEMBER 2, 2016
of all shopping transactions during the holiday season achieving the rank of third highest marketing channel to attract consumer purchasing. The true power for marketing departments comes when combining the two forces not as opposing factors, but as a multi-touch marketing crusade.