Zoominfo

NOVEMBER 18, 2024

Key Features: Real-time lead identification and enrichment AI-powered outreach across multiple channels Consolidated workflows for seamless engagement ROI tracking for pipeline impact Learn More about Warmly 9. Opensend Opensend identifies anonymous visitors for retargeting through channels like email and ads.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Ranking 130

SendX

MARCH 11, 2024

Know how you can leverage segmentation, personalization, compelling offers, and multi-channel coordination in your winback email approach. Examples included.

Multi-Channel 396

Multi-Channel Segmentation Advertising Channels Examples 396

Sprout Social

SEPTEMBER 12, 2024

Multi-channel network strategies In our report, we asked consumers which platforms brands should stay away from and their #1 answer: none. Be intentional with planning your social media content by implementing a multi-channel network strategy that addresses a set number of channels.

Social Media 136

Social Media Work Management Marketing Management Marketing AI 136

Marketing Insider Group

MARCH 10, 2025

Cloud-based encryption, multi-factor authentication, and automated compliance reporting further strengthen protection. Multi-Channel Support Expands Customer Reach Customers interact through email, social media, live chat, and phone calls. Managing these channels internally requires dedicated staff for each platform.

Enterprise Management 165

Enterprise Management Marketing Management CRM Service 165

Webbiquity

MARCH 31, 2025

By creating targeted educational content and using LinkedIn as the primary channel, BMW successfully generated higher levels of interest among potential customers and positioned itself as a B2B automotive thought leader. Targeted content campaigns paired with the right channels proved essential to this result.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Martech

DECEMBER 16, 2024

Use these insights to refine your strategies across channels, content, and audience engagement. It should incorporate new channels like podcasts or digital out-of-home while also considering factors like time spent, attention, and consumer experience. Use these insights to refine your marketing mix and allocate resources effectively.

Advertising Agencies 123

Advertising Agencies Marketing AI Marketing Attribution Planning 123

Martech

AUGUST 15, 2024

National Section of its Global Privacy Platform (GPP) will now be known as the Multi-State Privacy Agreement (MSPA) U.S. The GPP, of which the MSPA forms just one section, is part of a portfolio of solutions designed to help channel privacy, consent and consumer choice signals from websites and apps to adtech providers. Processing.

Privacy 129

Privacy Multi-Channel Paid Search Agency Advertising Agencies 129

Navigate the Channel

MARCH 18, 2025

By using various channels to create a consistent customer experience, you can reach a wider audience and guide them toward making a decision. At its core, cross-media marketing is the integration of several marketing channels to create a seamless and personalized customer experience.

Multi-Channel 112

Multi-Channel Planning Media Touchpoints 112

Zoominfo

DECEMBER 6, 2024

Multi-language support. Automation of cross-channel marketing tasks. Its multi-language support and adaptability make it a tool for companies looking to streamline operations, maintain clean data, and scale revenue. Multi-language support. Key Features Multi-source data validation. Customizable booking management.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Zoominfo

JANUARY 24, 2025

But the sheer volume of information available paired with a growing number of outreach channels and tools mean that the real power lies in drawing insights from that pile of data. With multi-language support, Pipedrive caters to businesses in diverse markets.

Marketing Automation Services 246

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Martech

JANUARY 14, 2025

No one consumes media in a vacuum, so why limit your marketing to a single channel? A blend of organic, paid and grassroots efforts can yield better results from all channels. Youll better determine what media channels theyre more likely to use at each touch point. If it sounds too good to be true, it probably is.

Top of Funnel 122

Top of Funnel Marketing Funnels Planning Multi-Channel 122

Zoominfo

AUGUST 27, 2024

ZoomInfo Marketing offers account-based marketing (ABM) and multi-channel outreach tools that help businesses engage with the right prospects at the right time. RollWorks RollWorks Account-Based Platform gives B2B marketers powerful tools for account-based marketing and advertising.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Martech

OCTOBER 29, 2024

Since your CDP has a broader and deeper set of data on customers, it can be the central hub for multi-track campaigns. A CDP can help map out detailed customer journeys by tracking behavior across various channels and touchpoints, offering insights into how customers interact with a brand over time.

Marketing Automation Services 123

Marketing Automation Services Multi-Touch Attribution Multi-Channel Marketing Management 123

Martech

DECEMBER 2, 2024

Multi-touch attribution (MTA): While not as precise as A/B testing, MTA models can help allocate credit to various marketing channels based on their contribution to conversions. Helps understand the effectiveness of different channels in driving sales. Provides a holistic view of marketing performance across channels.

Multi-Touch Attribution 119

Multi-Touch Attribution Marketing Attribution Marketing Analytics Tools Multi-Channel 119

Zoominfo

OCTOBER 9, 2024

ZoomInfo Operations allows customization of enrichment sources using multi-vendor APIs, giving businesses control over which data is enriched, and when. Leadspace uses multi-source validation, incorporating both first- and third-party data from numerous sources to create a comprehensive B2B data graph.

Enterprise Management 130

Enterprise Management Marketing Automation Services Work Management Marketing Management 130

SocialPilot

OCTOBER 15, 2024

Even though the pricing might seem reasonable, we need to highlight that the cost for additional social media channels and users can add up quickly, especially for growing teams or businesses managing multiple accounts. The essential plan’s monthly price is $6; you must pay $6/month to add every extra channel when needed.

Price 111

Price Pricing Enterprise Management Paid Search Agency 111

Webbiquity

NOVEMBER 21, 2024

Image credit: Cherrydeck on Unsplash Modern B2B buyers research extensively across multiple channels before considering vendor contact, creating both challenges and opportunities for marketing teams ready to adapt their approach. This mapping process spots common entry points, decision triggers, and potential roadblocks in the buying cycle.

B2B Marketing 161

B2B Marketing Work Management Marketing Management Planning 161

Martech

APRIL 15, 2025

These initiatives build on existing skills but can heavily rely on vast access to data from across many channels, platforms and stages in the customer journey. Analysts see customer actions across channels All of this leads to a key outcome for marketing analysts: the ability to view customer behavior across the entire marketing ecosystem.

Marketing AI 127

Marketing AI Enterprise Management Work Management Multi-Channel 127

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The challenge for ad teams lies in managing this complexity.

Advertising Agencies 119

Advertising Agencies Cost Per Thousand Advertisements Advertising 119

Zoominfo

FEBRUARY 18, 2025

Key Features: Multi-platform support for seamless communication. Multi-device accessibility. It offers seamless Salesforce integration, call tracking, and multi-channel engagement tools. Multi-channel outreach capabilities. Call tracking and analytics for performance monitoring. Learn More about OpenPhone 5.

Enterprise Management 130

Enterprise Management Marketing Management Software Zoominfo 130

Martech

JULY 17, 2024

Channels for Delivering Personalized Content Email continues to be the preferred channel for receiving personalized offers and exclusive messages, with 49% of consumers favoring it over other methods. Interestingly, while email leads in preference, younger consumers also show a strong inclination towards social media channels.

Personalization 111

Personalization Multi-Channel Opt-in Social Media 111

Sprout Social

JANUARY 15, 2025

4 steps to take before January 19 in light of the US TikTok ban While this change may seem daunting, social marketers can successfully navigate it by doing what they do best: embracing adaptability and channeling a test-and-learn mentality. Digital commerce solutions like Shopify can help extend your storefront onto these social channels.

Branding 126

Branding Brand Identity Allocation Work Management 126

Zoominfo

DECEMBER 20, 2024

Key Features: Email and activity tracking with CRM integration Multi-channel campaign automation Sales dialer Revenue intelligence tools Customizable workflows Learn More about Groove 6. LeanData LeanData is a revenue orchestration platform designed to improve lead management processes for businesses using Salesforce.

Work Management 130

Work Management Marketing Management Top of Funnel Zoominfo 130

Martech

MARCH 28, 2025

MAPs also face the challenge of distinguishing themselves from other tools with overlapping functionality, such as email marketing platforms, multi-channel marketing hubs, ABM platforms, journey orchestration platforms and CDPs. It’s also a problem for marketing teams trying to get the money for a MAP system.

Marketing Automation Services 105

Marketing Automation Services Marketing Management Multi-Channel Vendors 105

WordAgents

APRIL 3, 2025

Instead of scrambling to produce last-minute posts, brands with a content plan create a consistent, data-driven approach to publishing across multiple channels. A multi-platform approach maximizes content reach and boosts engagement.

Planning 195

Planning Paid Search Agency Content Custom Publishing 195

Martech

NOVEMBER 4, 2024

DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. DTC branded sites, such as Nike and Apple, were ranked the third most popular online purchase channel in 2023, trailing only behind marketplaces and supermarkets (e.g., Amazon, Walmart, Target), per Statista.

Lead Ranking 121

Lead Ranking Tips Multi-Channel Lead Scoring 121

Martech

NOVEMBER 20, 2024

Creative power: The same team member can generate assets on the spot for any channel. For example, if a retail brand identifies a sudden trend in eco-friendly products, the time it takes to launch a targeted campaign across channels may take too long, and competitors who can pivot more quickly will likely capture the trend.

Positioning 129

Positioning Work Management Marketing Management Multi-Channel 129

Webbiquity

JANUARY 10, 2023

Multi-Channel Marketing. Multi-Channel Marketing. Ability to promote campaigns by reaching the customers at a faster pace and exposing them to various channels easily. Multi-site admin and management. Multi-Channel Marketing. Features: Behavior Analytics. Lead Nurturing. List Management.

Marketing Automation Services 312

Marketing Automation Services Budget Programs Enterprise Management Work Management 312

Webbiquity

JUNE 21, 2022

Practice Proper Channel Management. Brands compete for the attention of their customers in real-time, across various channels. An effective way to circumvent this problem is to practice proper channel management. This is particularly important for brands with customers who purchase via different routes and devices.

Privacy Policies 348

Privacy Policies Branding Brand Identity Multi-Channel 348

sagefrog

DECEMBER 3, 2024

It’s not just another marketing buzzword; it’s a dynamic, multi-faceted approach to building brand awareness, sparking interest, and creating meaningful connections with your audience. To streamline your efforts, consider following a structured, multi-step approach to demand generation.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

illumin

AUGUST 15, 2024

3 – Cross-channel marketing Cross-channel marketing is a crucial way political advertisers can reach audiences across their decision-making journey. In today’s media landscape, that means showcasing candidates through a variety of channels.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Campaigns 105

Zoominfo

OCTOBER 24, 2024

Account executives and account managers get AI-guided suggestions about their next best step across every channel, allowing sellers to intelligently query their sales data for tailored recommendations such as pre-meeting briefs, recent compelling buying signals, key job changes, financing events, and more.

Marketing AI 211

Marketing AI Enterprise Management Work Management Marketing Management 211

Zoominfo

SEPTEMBER 24, 2024

They allow you to kick off your marketing or your sales motions across the relevant channels you’re going to use to capture demand for your products or services,”​ says Millie Beetham , ZoomInfo’s senior director of GTM strategy & ZoomInfo Labs. “Think about signals as triggers.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A CMS is vital in creating personalized experiences and connecting customer touchpoints across all channels. Connecting the customer journey.

CMS Development 118

CMS Development Digital Asset Management SEO Personalization 118

Martech

JANUARY 2, 2025

So, in many ways, RMNs are leading the charge in bringing together different online and in-store channels. Thats because customer data connects these multi-channel experiences and digital ads, and it has to be managed in a privacy-compliant way. If it doesnt, the ads will alienate customers.

ROAS 120

ROAS Media Funnel Advertising Advertising Funnels 120