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Debunking Email Personalization Myths: Part 1 of 2

Act-On

The email inbox is a deeply personal space. Now, fast forward 15 years: every email tends to be a personal space. Personalization has become the norm in B2C email marketing. And B2B teams are increasingly segmenting and personalizing content for different buyer personas and customer journeys. Times have changed.

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

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10 Myths About Email Personalization BUSTED! How to Win with Personalized Emails

Litmus

Email is personal. Email personalization has revolutionized the way we engage with audiences, turning generic promotional and transactional email programs into tailored conversations that resonate with each recipient. Read ahead to see the biggest email personalization myths bustedor watch the video. Catch-up with part one here.

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How to Make Sure You Hire the Right Person for the Job

Webbiquity

Hiring is always a huge step for a business, as you’re investing time and funds into a person who may or may not work out. It makes sense to hire someone who isn’t just skilled, but who you also seems personable and collaborative. Contributed post. You’re not hiring a friend, but you do want someone who will fit in with your team.

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Omnichannel is Multichannel 2.0

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.

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Personalization Plateau: Few Brands Deliver Highly Personalized Experiences

CMSWire

Despite decades of effort, only 24% of CX teams offer highly personalized experiences. Continue reading.

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The Definitive Guide to Account-Based Experience

Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail. ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers.

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Why Gifting is the Secret to Successful ABM Campaigns

ABM is a strategy in which sales and marketing teams identify target accounts first, and then build out a personalized approach to win over that target account — an alternative to casting a wide net and inevitably wasting time on unqualified accounts. How to use personalization to connect with target accounts. Let’s introduce gifting.

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The Retailer’s Guide to Marketing Data

Techniques to build personalized campaigns & find the best prospects. Download this whitepaper to learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases. You’ll learn: How to leverage consumer data to boost marketing ROI & customer acquisition.

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4 AI Hacks to Make Sales Teams More Efficient

Automate personalized outreach. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. In this eBook, discover four AI assisted sales hacks and get your reps hitting their number: Clone ideal accounts. Simplify account-health management.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.

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16 Go-to-Market Plays for Your Entire Sales Funnel

But personalized prospecting is possible at scale with the right resources in place. Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Personalizing messages to your priority accounts. Ready to impress your boss with killer results? Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Leveraging intent data. Reviewing, reporting, and refining for better results.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Conversations have always been at the heart of our most authentic relationships. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes.