Do’s and Don’ts For Personalized Marketing
MAY 30, 2019
Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs. According to a study from Infosys , 86% of respondents say personalization has at least some impact on their purchasing behavior. One quarter stated that personalization has a significant impact. That’s why it’s imperative to gather and analyze data to understand buyer needs and wants, and personalize messages.