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Master Marketing Personalization with a Data-Driven Approach [Book Excerpt]

Convince & Convert

Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization , is all about – showing you how to use data to create marketing that really resonates. You’re not alone. Another 22.57 percent say slightly mature, and 9.09

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How to Make Sure You Hire the Right Person for the Job

Webbiquity

Hiring is always a huge step for a business, as you’re investing time and funds into a person who may or may not work out. It makes sense to hire someone who isn’t just skilled, but who you also seems personable and collaborative. Contributed post. You’re not hiring a friend, but you do want someone who will fit in with your team.

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How to Build Your Personal Brand: 7 Helpful Tips and Ideas

Marketing Insider Group

If you want to stand out in todays digital world whether as an entrepreneur, creator, or industry expert you need a strong personal brand. In fact, it could be argued that anyone who doesnt have a personal brand is destined for a career of irrelevance in most industries and specialties. Think of your personal brand as a business.

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How are marketers using AI to create hyper-personalized experiences?

Martech

AI significantly enhances hyper-personalization in marketing by enabling marketers to analyze vast amounts of data quickly and accurately. Real-time personalization: AI can deliver personalized content and product recommendations in real-time. The post How are marketers using AI to create hyper-personalized experiences?

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Omnichannel is Multichannel 2.0

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience.

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Seven Ways to Enhance B2B Marketing Strategies with AI

Webbiquity

It offers a way to enhance marketing efforts with better personalization, automation, and customer insights. Content Personalization: It tailors content to meet the specific needs of each visitor, enhancing their experience and boosting engagement. Additionally, these tools facilitate personalized lead nurturing campaigns.

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AMA: Hot Takes on Headless, AI, and Personalization from an Ecommerce Consultant

Salesforce Marketing Cloud

We caught up with Amy to chat about hot topics in ecommerce: AI (we know you saw this comin), personalization, and headless. Q: Its difficult to talk about ecommerce data without also discussing personalization. Where should businesses start if they want to improve personalization? That should always be your north star.

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The Definitive Guide to Account-Based Experience

Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail. ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers.

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Why Gifting is the Secret to Successful ABM Campaigns

ABM is a strategy in which sales and marketing teams identify target accounts first, and then build out a personalized approach to win over that target account — an alternative to casting a wide net and inevitably wasting time on unqualified accounts. How to use personalization to connect with target accounts. Let’s introduce gifting.

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The Retailer’s Guide to Marketing Data

Techniques to build personalized campaigns & find the best prospects. Download this whitepaper to learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases. You’ll learn: How to leverage consumer data to boost marketing ROI & customer acquisition.

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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection. These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.

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16 Go-to-Market Plays for Your Entire Sales Funnel

But personalized prospecting is possible at scale with the right resources in place. Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.

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Increase Revenue With Better, Faster Sales Onboarding

These seven tips will help you implement pre-boarding strategies, microlearning, and personalized assessments to ensure your sales reps are equipped for success from day one. This eBook outlines best practices for creating an agile onboarding program that accelerates new hire productivity and enhances quota attainment by more than 16%.