Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. But in the end, the strong content survives, and in turn produces a web environment that pays off: better customer experiences and higher conversion rates. Test your theory. Examine outliers. MORE >>

For most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up. As such, your visitors need to be spoon fed; placing a simple contact us button on these pages can make an immediate impact on your conversion rate. Here are 5 ways to improve your conversion rates on your website – RIGHT NOW: #1: All of your most important pages should have as many as three different calls to action (CTAs). Conversion Metrics Lead Generation MORE >>

Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# While many of us pontificate and debate about the heralded Age of Conversation, I’m realizing we’re not having conversations at all. Twitter is not a conversation. Commenting on blogs is not a conversation — it’s usually just a comment. We see these little smiling avatars each day without really having a clue about the person behind the picture. want to have real conversations and make real friends. MORE >>

Posted in CRM eCommerce Personalization. Yet, while Internet businesses have made great progress in catching up with more traditional sales outlets in terms of the breadth and sophistication of their product offerings and how they are presented online, they have failed to integrate their CRM activities, which limits their impact as they try to personalize promotional offers. Amazon.com certainly set the gold standard for best practices in personalization—with its unparalleled ability to recognize and deftly exploit consumers’ online browsing and buying habits. MORE >>

Posted in eCommerce Personalization. Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. And when applying some personalization to the mix, can also help keep your green friends very, very loyal. By watching the results on conversions and bookings, you’ll be able to nail down who your green travelers are, and what they are looking for most. Get (environmentally) personal. Personalization. The short answer is yes. MORE >>