Dynamic Yield Offers Flexible Omni-Channel Personalization
Customer Experience Matrix
MAY 20, 2017
There are dozens of Web personalization tools available. It will stitch data together when the same personal identifier is used in different source systems, but it doesn’t do fuzzy or probabilistic cross-device matching. Message selection: this is probably where personalization systems vary the most. Channels: this is a particular strength for Dynamic Yield, which can personalize Web pages, emails, landing pages, mobile apps, mobile push, display ads, and offline channels.