Expert insights. Personalized for you.
Looking for that next thing to give your personal brand a leg up? Using video for personal branding has helped many people to expand their brand and reach more audiences. Because of how vital it is to my personal brand. 6 Ways to Use Video for Personal Branding. MORE
What brands give is, in many. Nowhere is this more evident in marketing and business than with the phenomena of meaningful brands. When brands operate from a meaningful place and present a purpose-driven message, people react in a. So, what does it take to be a meaningful brand? MORE
The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. Brick-and-mortar retail is dead, right? MORE
If you look back at what I’ve covered in my blog posts so far, there’s a gaping branded content -sized hole. . I haven’t addressed branded content here for the simple reason that for the last few months since The Great Upheaval, branded content initiatives have been pretty much non-existent. MORE
However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Ensure that your company’s LinkedIn profile is optimized and on-brand. MORE
The chances are a few brands came to your mind instantaneously as you read the categories. Whether it be Nike, Chanel, or Pepsi, there are certain brands that have managed to become synonymous with their categories. That is the power of branding. How does branding help? MORE
There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property. MORE
The first elements come at the very beginning, before the first sale is made or the product even exists: getting branding, customer, and messaging right. Branding. There are books written about branding, college courses devoted to it, and agencies that specialize in it. MORE
Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix. MORE
The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. The Case for Purposeful Branding. MORE
You know your brand. But, conveying your brand’s personality to your audience on social media isn’t always easy. But in addition to adjusting your messaging and tactics, how should you determine the personality and tone of voice of your brand? MORE
Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. What Exactly Is Brand Identity? Brand identity refers to the collection […]. MORE
But some notable brands and community groups aren’t waiting for government recognition to commemorate it. To ensure that the holiday is commemorated properly, it’s been key for brands to communicate with Black employees and resources created by people of color. Brand Camp MORE
When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and. MORE
So, it’s vital that SaaS companies have a strong branding and content marketing strategy in place to stand out from the competition. Brand awareness is often an issue as many SaaS tools are produced by startups and small businesses that are not established in the marketplace. MORE
Content marketing is helping e-commerce brands like never before. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. Actionable Steps E-commerce Brands Can Take. MORE
Your brand story is a lot like a first date. With the right elements, your brand story will hook potential customers right from the start. Shouldn’t my brand story be about my company?”. Brand conversations should do likewise. The customer becomes part of the brand. MORE
Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. Building a brand for the long term is a big commitment. MORE
Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. MORE
Think about some of the most recognizable brands out there. Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? Branding MORE
And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? MORE
Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today. MORE
Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. But employee branding takes influencer marketing to a whole new level. We’ve all seen them. MORE
Building a brand is more important than ever. Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. So, how can you boost your brand’s value? Guest post by Shane Barker. MORE
When laying out your strategy, you probably never thought you'd be creating your personal brand during COVID-19, a global health crisis that caught everybody off guard. Do you continue with your personal branding strategy or do you hit the pause button? Use Consistent Branding. MORE
Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you. MORE
Branding Marketing B2B branding brand credibility brand loyalty brand management brand strategy MORE
A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. In case you missed any, we decided to round them up, superlative-style, in this year’s Branded Tweet Awards. Ah, Twitter. MORE
Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately. MORE
That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Here’s how to dial in on your brand’s voice at each of those levels. MORE
Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. When you see an uptick in direct traffic, it means that your brand awareness is increasing. MORE
Branding Related Topics Webbiquity
JUNE 28, 2019
Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. Building a brand for the long term is a big commitment.
Webbiquity
JANUARY 30, 2020
Building a brand is more important than ever. Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. So, how can you boost your brand’s value? Guest post by Shane Barker.
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Webbiquity
JUNE 20, 2019
However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Ensure that your company’s LinkedIn profile is optimized and on-brand.
Marketing Insider Group
MAY 20, 2020
What brands give is, in many. Nowhere is this more evident in marketing and business than with the phenomena of meaningful brands. When brands operate from a meaningful place and present a purpose-driven message, people react in a. So, what does it take to be a meaningful brand?
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.
Marketing Insider Group
OCTOBER 11, 2018
Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity.
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B2B PR Sense
JUNE 25, 2020
Looking for that next thing to give your personal brand a leg up? Using video for personal branding has helped many people to expand their brand and reach more audiences. Because of how vital it is to my personal brand. 6 Ways to Use Video for Personal Branding.
Webbiquity
AUGUST 22, 2017
Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you.
Webbiquity
NOVEMBER 12, 2019
And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally?
Act-On
JUNE 21, 2017
That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Here’s how to dial in on your brand’s voice at each of those levels.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.
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Walker Sands
MAY 18, 2020
Branding Marketing B2B branding brand credibility brand loyalty brand management brand strategy
Marketing Insider Group
SEPTEMBER 11, 2019
The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. Brick-and-mortar retail is dead, right?
Keywee
JUNE 11, 2020
If you look back at what I’ve covered in my blog posts so far, there’s a gaping branded content -sized hole. . I haven’t addressed branded content here for the simple reason that for the last few months since The Great Upheaval, branded content initiatives have been pretty much non-existent.
Ceros
JUNE 17, 2020
But some notable brands and community groups aren’t waiting for government recognition to commemorate it. To ensure that the holiday is commemorated properly, it’s been key for brands to communicate with Black employees and resources created by people of color. Brand Camp
Speaker: Michael Brito, EVP, Zeno Group
How to utilize branded journalism to stand out from the clutter. As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce.
Biznology
MAY 17, 2017
Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today.
Marketing Insider Group
MAY 25, 2020
You know your brand. But, conveying your brand’s personality to your audience on social media isn’t always easy. But in addition to adjusting your messaging and tactics, how should you determine the personality and tone of voice of your brand?
Marketing Insider Group
APRIL 18, 2019
Think about some of the most recognizable brands out there. Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? Branding
Marketing Insider Group
MAY 12, 2020
Content marketing is helping e-commerce brands like never before. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. Actionable Steps E-commerce Brands Can Take.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
How to embrace new channels for brand and audience building. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out.
Marketing Insider Group
JUNE 24, 2020
So, it’s vital that SaaS companies have a strong branding and content marketing strategy in place to stand out from the competition. Brand awareness is often an issue as many SaaS tools are produced by startups and small businesses that are not established in the marketplace.
Marketing Insider Group
APRIL 27, 2020
Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. When you see an uptick in direct traffic, it means that your brand awareness is increasing.
Biznology
JUNE 8, 2017
Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix.
Marketing Insider Group
AUGUST 16, 2018
Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. What Exactly Is Brand Identity? Brand identity refers to the collection […].
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
Marketing Insider Group
AUGUST 3, 2016
Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately.
Act-On
FEBRUARY 27, 2017
There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property.
Influitive
MAY 29, 2017
When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and.
Webbiquity
SEPTEMBER 17, 2019
The first elements come at the very beginning, before the first sale is made or the product even exists: getting branding, customer, and messaging right. Branding. There are books written about branding, college courses devoted to it, and agencies that specialize in it.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
B2B PR Sense
JUNE 10, 2020
When laying out your strategy, you probably never thought you'd be creating your personal brand during COVID-19, a global health crisis that caught everybody off guard. Do you continue with your personal branding strategy or do you hit the pause button? Use Consistent Branding.
Altitude Branding
FEBRUARY 14, 2020
The chances are a few brands came to your mind instantaneously as you read the categories. Whether it be Nike, Chanel, or Pepsi, there are certain brands that have managed to become synonymous with their categories. That is the power of branding. How does branding help?
Marketing Insider Group
MAY 5, 2020
Your brand story is a lot like a first date. With the right elements, your brand story will hook potential customers right from the start. Shouldn’t my brand story be about my company?”. Brand conversations should do likewise. The customer becomes part of the brand.
Contently
DECEMBER 7, 2018
A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. In case you missed any, we decided to round them up, superlative-style, in this year’s Branded Tweet Awards. Ah, Twitter.
Speaker: Mat Zucker, Partner, Prophet
Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.
Marketing Insider Group
FEBRUARY 19, 2020
Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. But employee branding takes influencer marketing to a whole new level. We’ve all seen them.
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