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Branding

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Brand 65
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Redefining Branding in The Digital Age

Webbiquity

Whatever you learned about the definition of “branding” in your marketing courses is wrong. 25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple. The F our Pillars of Branding in the Digital A ge.

Aging 246
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How to Build a Digital Product Brand That Lasts

Webbiquity

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences.

Brand 206
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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Here are six sure-fire customer relationship strategies to help build long-term brand loyalty.

Loyalty 226
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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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The comprehensive marketer’s guide to brand research

Tomorrow People

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. The answer lies in brand research.

Research 156
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6 Signs Your B2B Brand Needs a Refresh

Marketing Insider Group

Coca-Cola spends an average of $4 billion on branding each year. We see thousands of ads, brands, logos, and headlines a day, making it hard for businesses to stand out and consumers to make decisions. Branding encapsulates the entire personality and identity of a company.

Brand 285
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What Happened to Brand Ambassadors?

Zoominfo

The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales).

Zoominfo 207
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How to choose brand elements for your product

Tomorrow People

What your organisation should consider when developing a brand identity—examples included. Brand elements are the building blocks of strong brand identities. Without them, competing against other brands becomes a more challenging task. Why are brand elements important?

Product 170
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How to Build Brand Recognition with Content

DivvyHQ

Are you looking to expand your brand into new markets? Content marketing is a great way to increase brand recognition and build trust with your target audience. Check out our latest article for tips on how to get started!

Brand 79
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Brand Implementation with TenTen

Biznology

Whether you were on the wrong side of a trademark challenge, you were part of two or more organizations coming together, or you’re starting an organization from scratch, you’ll need to understand and manage brand implementation. Brand Implementation 101.

Brand 104
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Five Impactful Ways to Improve Brand Image Without Spending a Lot

Webbiquity

Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. Brand affinities.

Spending 244
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4 Resources to Learn About Brand Awareness And Effective Marketing

Marketing Insider Group

Does corporate success drive more recognition of your brand? Certainly, your product or service can help boost brand awareness and branding power. Yet you also need to put resources into introducing your brand to consumers to grab their attention—and encourage them to purchase.

Resources 175
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Seven Ways to Use Your UVP and Brand Messaging

Webbiquity

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product.

Brand 245
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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

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The Role of LinkedIn in Your Digital Branding

Altitude Branding

If you’re looking to build your digital brand, you can’t afford to ignore LinkedIn. LinkedIn is a powerful platform that can help you build and showcase your personal brand. LinkedIn is the perfect platform to help you build and showcase your personal brand.

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Types of Tone of Voice: Which One Is Right for Your Brand?

DivvyHQ

When it comes to creating a strong brand, the words you use matter. Check out our latest article by guest contributor Freya Laskowski to learn 9 different types of tones of voice and how to choose the right one for your brand.

Brand 63
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8 Reasons More Brands are Choosing to Work With  Influencers 

Altitude Branding

For years, brands have reached out to celebrities and other high-profile figures to gain exposure and curry favor with consumers. Here are eight reasons more brands are choosing to work with influencers. Additionally, it can help brands optimize their campaigns for maximum impact.

Brand 52
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2023 Guide to Branding in the Travel and Tourism Industry 

Altitude Branding

That’s why it’s important to brand your agency in a way that engages and attracts customers. By branding your business in a unique and captivating way, you’ll be able to stay ahead of the competition and ensure a successful future in the world of travel and tourism.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

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Startup Branding Ideas and Changes You can Introduce

Altitude Branding

Whether you’re already running a startup and you’d like to take it to a new level, or you’re just now starting one and wish to make it as lucrative as you can, paying close attention to branding is definitely something you need to do. Digital Branding brand Startup

Startup 52
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These Are the Brands People Love the Most, According to a New Brand Intimacy Report

Contently

MBLM’s Brand Intimacy COVID Update , released in late September as a followup to its 2020 study, reveals how 100 brands across 10 industries have fared over the past year of the pandemic in creating (or maintaining) intimacy with their customers in the U.S.

Brand 127
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SEO & Branding: How To Increase Branded Traffic

Altitude Branding

The chances are a few brands came to your mind instantaneously as you read the categories. Whether it be Nike, Chanel, or Pepsi, there are certain brands that have managed to become synonymous with their categories. That is the power of branding. How does branding help?

Traffic 70
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Diversifying marketing through strong brand awareness

Tomorrow People

How brand recognition gives organizations the ability to communicate faster and across a broader range of topics to stay top of mind. Stronger brand recognition equates to greater meaning. This scenario is no different when we replace people with brands. LeBron James is a brand.

Brand 156
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Delivering a More Human Marketing Experience

It’s essential to reach customers and create human connections, especially in a world where in person meetings aren’t always possible. Download this eBook to learn why an integrated sending platform takes your marketing strategy to the next level.

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5 Ways Brand Archetypes Help New Businesses Nail Branding

RockContent

The main goal of effective branding is to connect to consumers by creating memorable and lasting impressions. Not only to capture their attention in just seconds, but to keep them wanting to return to your brand. Why using archetypes in branding. Get to know the brand archetypes.

Brand 172
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Branding Strategies That Can Propel Small Businesses

Altitude Branding

Branding may sound like a big word for small businesses. And if you are worried about the investment that a branding plan may require, you will be surprised to know that it is within reach. Define your brand. Digital Branding

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Brand Building for Professional Services Firms

Hinge Marketing

Build your brand and you will build your business. That is the promise of brand building. In this post we’ll explore that promise and explain how to go about building your professional services firm’s brand, step by step. Brand Building Defined. Brand Building Blunders.

Service 105
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4 Ways To Measure Brand Awareness

Marketing Insider Group

That’s brand awareness in action. Brand awareness , or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces. Consumers are inundated with advertisements and other brand messages every hour of every day.

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The Marketer's Guide to Surviving Black Friday & Cyber Monday

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

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Why Should Your Brand Story Be Part Of Your Marketing Strategy?

Altitude Branding

Maintaining a loyal customer base has become a Herculean task with the high rise of competitors for brands. Today it is not just about promoting the brand, but it is beyond the physical virtues. Now let us see what a brand story is and how it is essential in the marketing strategy.

Brand 80
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Four Elements for Effective B2B Brand Messaging

Launch Marketing

B2B brand messaging is a foundational component for effective marketing. Without solidified brand messaging, an organization does not have any direction or clear understanding of what the offering is and how its product or service is valuable to buyers in the marketplace.

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Branding An Engineering Firm

Altitude Branding

Branding engineering and related architectural and construction firms take more than having a good logo designed and deciding on a mission statement that summarizes the aims and values of the company. All of these need to be associated with the brand and highlighted in some way. .

Brand 70
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5 Ways B2B Companies Can Build Brand Trust

Marketing Insider Group

With trust so central to brand growth and overall business success, business leaders need concrete strategies to incorporate qualities like safety, security, and consistency into their identities. No matter the industry, brand trust is critical to achieving sustainable growth in B2B.

Trust 285
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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

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Developing a Brand Strategy – Brand Building 101

Sharpspring

It sounds obvious, but there is a lot more to developing an effective brand strategy than simply designing a logo and posting on social media now and then. True brand development is crucial for your company to not just survive but thrive in today’s business landscape.

Brand 69
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4 Helpful Elements Of Buyer Personas Essential To Your Brand Storytelling

Tony Zambito

Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read. In the world of brand storytelling, accomplishing a similar end is extremely difficult.

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4 Reasons Why Customers Should Be Your Brand Storyteller, Not You

Contently

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. There is a time and place for brands to tell their own stories and showcase their value props for the world to see. You should even brag about your brand to potential employees.

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What to Consider When Digitally Advertising Your Brand

Altitude Branding

Your brand building is going to dictate how the world perceives you, and in such a digital world, it would be a grave mistake not to market your brand over the internet. People can not resonate with your brand if they don’t understand what you’re trying to achieve.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.