Expert insights. Personalized for you.
Looking for that next thing to give your personal brand a leg up? Using video for personal branding has helped many people to expand their brand and reach more audiences. Because of how vital it is to my personal brand. This, coupled with the fact that 88% of marketers noticed a good ROI for their marketing efforts, makes video a slam dunk for your personal brand. We're finding new reasons to use video in our marketing and personal branding. MORE
But all to often, brand content lacks a unique voice. Here's a quick look at how top brands have established their brand voice, and how your company can create one of its own. MORE
What brands give is, in many. Nowhere is this more evident in marketing and business than with the phenomena of meaningful brands. When brands operate from a meaningful place and present a purpose-driven message, people react in a. In my book, I talk about the latest research on meaningful brands and what it means to be one. These meaningful brands outperform others by over 200 percent! So, what does it take to be a meaningful brand? MORE
The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. The post What Marketers Can Learn From Digitally Native Brands appeared first on Marketing Insider Group. Marketing Strategy digitally native brands marketing marketing strategy omnichannel marketing Online marketing Retail retail marketing MORE
The chances are a few brands came to your mind instantaneously as you read the categories. Whether it be Nike, Chanel, or Pepsi, there are certain brands that have managed to become synonymous with their categories. That is the power of branding. How does branding help? MORE
Good marketing work is essential for companies to achieve an important goal when exploring their image in the market: brand consistency. It allows the brand’s audience to recognize its characteristics more in each campaign. What can brand consistency provide? MORE
There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property. MORE
A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? MORE
Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix. halvorson I like the branded content distinction. I can think of lots of marketing strategies that don’t involve branded content. She defines content marketing as necessarily involving branded content. MORE
The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. They can’t, however, forget the branding investments that helped them grow to what they are today. Customers have more choices than ever — they aren’t going to waste time on brands that look and act like all the rest. . MORE
You know your brand. But, conveying your brand’s personality to your audience on social media isn’t always easy. But in addition to adjusting your messaging and tactics, how should you determine the personality and tone of voice of your brand? MORE
Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. What Exactly Is Brand Identity? Brand identity refers to the collection […]. MORE
Brands approach their customers by calling them by their names, offering what they want, and making more accurate contact. How can brands run personalized marketing? Next, see the main benefits of customizing your brand’s marketing strategies! Brand engagement increase. MORE
When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and. MORE
In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. That there are real humans with ethics and genuine feelings behind the brand? MORE
Building your brand and promoting it to your audience can prove challenging and might be one of the least quantifiable things you will do as a business leader. Capturing the human element of your company story and brand is more important in the age of social media engagement (i.e. MORE
The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was stunning, and guaranteed to further polarize a very partisan society. Their “Just Do It” advertising supports this brand personality profile. MORE
Its importance is easy to understand: modern consumers, ever more used to quick and efficient buying processes, prefer brands that offer the best content experiences. How are brands using Experiential Marketing in their strategies? Experience. MORE
It’s essential for compelling brand storytelling. It’s the secret to their brand’s fast-growing success. Yet, as in any good brand story, Ertegun let Collins, his target customer, act as the hero. It’s the element of surprise. MORE
Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. One key benefit of a strong brand identity is the message it conveys to potential customers, current customers, and prospective business partners. Again, a strong brand identity plays a key role here, acting as a signal that a company is here to stay. MORE
It sounds obvious, but there is a lot more to developing an effective brand strategy than simply designing a logo and posting on social media now and then. True brand development is crucial for your company to not just survive but thrive in today’s business landscape. MORE
Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. MORE
Think about some of the most recognizable brands out there. Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? The post 5 Foundational Steps to Follow When Developing a Visual Brand appeared first on Marketing Insider Group. BrandingWhat do you picture when you think of them? MORE
Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today. Most brands can no longer ignore these trends and remain apolitical. Fully understanding the concept of “brand value” is crucial for addressing this dilemma these days. MORE
Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. But employee branding takes influencer marketing to a whole new level. We’ve all seen them. MORE
Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. It enables them to trust your brand and do business with you. MORE
What we’re talking about here is brand value, and PayPal’s value could […]. The post 3 Best Strategies for Strengthening Brand Equity appeared first on Marketing Insider Group. Marketing Strategy brand brand equity Brand ManagementBack in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion. MORE
B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase. MORE
Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately. The post How Your Employer Brand is Influencing Your Business Brand appeared first on Marketing Insider Group. Marketing Strategy brand business brand businesses customer service employees employer brand experienced workforce HR job applications marketing strategy PR talent MORE
That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Maybe a lot of us editorial people are just coming into our brand voices randomly … kinda by trial and error. Here’s how to dial in on your brand’s voice at each of those levels. Because it’s tough to define a brand (or any brand attribute) in a vacuum. MORE
B2B customer retention directly impacts a customer’s willingness and desire to advocate for your brand, which in turn impacts how much effort marketers and salespeople need to put in to closing new deals. The post From B2B Customers to Brand Enthusiasts appeared first on Heinz Marketing. MORE
Branding Related Topics Webbiquity
SEPTEMBER 8, 2020
In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. That there are real humans with ethics and genuine feelings behind the brand?
Webbiquity
JUNE 28, 2019
Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. One key benefit of a strong brand identity is the message it conveys to potential customers, current customers, and prospective business partners. Again, a strong brand identity plays a key role here, acting as a signal that a company is here to stay.
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Sharpspring
SEPTEMBER 16, 2020
It sounds obvious, but there is a lot more to developing an effective brand strategy than simply designing a logo and posting on social media now and then. True brand development is crucial for your company to not just survive but thrive in today’s business landscape.
Marketing Insider Group
OCTOBER 11, 2018
Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.
RockContent
AUGUST 18, 2020
Good marketing work is essential for companies to achieve an important goal when exploring their image in the market: brand consistency. It allows the brand’s audience to recognize its characteristics more in each campaign. What can brand consistency provide?
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Marketing Insider Group
AUGUST 16, 2018
Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. What Exactly Is Brand Identity? Brand identity refers to the collection […].
Marketing Insider Group
OCTOBER 14, 2019
The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. They can’t, however, forget the branding investments that helped them grow to what they are today. Customers have more choices than ever — they aren’t going to waste time on brands that look and act like all the rest. .
Marketing Insider Group
SEPTEMBER 1, 2020
It’s essential for compelling brand storytelling. It’s the secret to their brand’s fast-growing success. Yet, as in any good brand story, Ertegun let Collins, his target customer, act as the hero. It’s the element of surprise.
Webbiquity
AUGUST 22, 2017
Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. It enables them to trust your brand and do business with you.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.
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Act-On
FEBRUARY 27, 2017
There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property.
Influitive
MAY 29, 2017
When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and.
Marketing Insider Group
MAY 25, 2020
You know your brand. But, conveying your brand’s personality to your audience on social media isn’t always easy. But in addition to adjusting your messaging and tactics, how should you determine the personality and tone of voice of your brand?
DivvyHQ
SEPTEMBER 9, 2020
But all to often, brand content lacks a unique voice. Here's a quick look at how top brands have established their brand voice, and how your company can create one of its own.
Speaker: Michael Brito, EVP, Zeno Group
How to utilize branded journalism to stand out from the clutter. As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce.
Marketing Insider Group
MAY 20, 2020
What brands give is, in many. Nowhere is this more evident in marketing and business than with the phenomena of meaningful brands. When brands operate from a meaningful place and present a purpose-driven message, people react in a. In my book, I talk about the latest research on meaningful brands and what it means to be one. These meaningful brands outperform others by over 200 percent! So, what does it take to be a meaningful brand?
RockContent
AUGUST 19, 2020
A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present?
RockContent
SEPTEMBER 23, 2020
Brands approach their customers by calling them by their names, offering what they want, and making more accurate contact. How can brands run personalized marketing? Next, see the main benefits of customizing your brand’s marketing strategies! Brand engagement increase.
Act-On
JUNE 21, 2017
That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Maybe a lot of us editorial people are just coming into our brand voices randomly … kinda by trial and error. Here’s how to dial in on your brand’s voice at each of those levels. Because it’s tough to define a brand (or any brand attribute) in a vacuum.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
How to embrace new channels for brand and audience building. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out.
Heinz Marketing
AUGUST 20, 2020
B2B customer retention directly impacts a customer’s willingness and desire to advocate for your brand, which in turn impacts how much effort marketers and salespeople need to put in to closing new deals. The post From B2B Customers to Brand Enthusiasts appeared first on Heinz Marketing.
Launch Marketing
SEPTEMBER 23, 2020
Building your brand and promoting it to your audience can prove challenging and might be one of the least quantifiable things you will do as a business leader. Capturing the human element of your company story and brand is more important in the age of social media engagement (i.e.
Marketing Insider Group
APRIL 18, 2019
Think about some of the most recognizable brands out there. Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? The post 5 Foundational Steps to Follow When Developing a Visual Brand appeared first on Marketing Insider Group. BrandingWhat do you picture when you think of them?
Marketing Insider Group
SEPTEMBER 11, 2019
The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. The post What Marketers Can Learn From Digitally Native Brands appeared first on Marketing Insider Group. Marketing Strategy digitally native brands marketing marketing strategy omnichannel marketing Online marketing Retail retail marketing
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
Biznology
MAY 17, 2017
Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today. Most brands can no longer ignore these trends and remain apolitical. Fully understanding the concept of “brand value” is crucial for addressing this dilemma these days.
Marketing Insider Group
OCTOBER 18, 2017
What we’re talking about here is brand value, and PayPal’s value could […]. The post 3 Best Strategies for Strengthening Brand Equity appeared first on Marketing Insider Group. Marketing Strategy brand brand equity Brand ManagementBack in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion.
Marketing Insider Group
AUGUST 3, 2016
Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately. The post How Your Employer Brand is Influencing Your Business Brand appeared first on Marketing Insider Group. Marketing Strategy brand business brand businesses customer service employees employer brand experienced workforce HR job applications marketing strategy PR talent
Altitude Branding
FEBRUARY 14, 2020
The chances are a few brands came to your mind instantaneously as you read the categories. Whether it be Nike, Chanel, or Pepsi, there are certain brands that have managed to become synonymous with their categories. That is the power of branding. How does branding help?
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Influitive
MARCH 10, 2017
B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.
Marketing Insider Group
FEBRUARY 19, 2020
Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. But employee branding takes influencer marketing to a whole new level. We’ve all seen them.
Biznology
JUNE 8, 2017
Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix. halvorson I like the branded content distinction. I can think of lots of marketing strategies that don’t involve branded content. She defines content marketing as necessarily involving branded content.
Biznology
SEPTEMBER 13, 2018
The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was stunning, and guaranteed to further polarize a very partisan society. Their “Just Do It” advertising supports this brand personality profile.
Speaker: Mat Zucker, Partner, Prophet
Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.
B2B PR Sense
JUNE 25, 2020
Looking for that next thing to give your personal brand a leg up? Using video for personal branding has helped many people to expand their brand and reach more audiences. Because of how vital it is to my personal brand. This, coupled with the fact that 88% of marketers noticed a good ROI for their marketing efforts, makes video a slam dunk for your personal brand. We're finding new reasons to use video in our marketing and personal branding.
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