Convince & Convert

SEPTEMBER 28, 2024

Something crazy cool is happening on the “clock app” and it’s proving that brand marketers must pay attention and be prepared. It’s that brands are going mega-viral without even trying. Let’s take a look at four brands that exploded on TikTok and, more importantly, how their marketing teams took note and took action.

Viral Marketing 158

Viral Marketing Brand Identity Branding Paid Search Agency 158

Convince & Convert

AUGUST 23, 2024

But switching up your whole brand? That’s because brand awareness, brand recognition, and brand equity are hard-won and incrementally built. Your customers might even have a strong emotional attachment to your brand (if you’re doing it right, they will). That’s hard. Why Would a Business Want to Rebrand?

Brand Identity 155

Brand Identity Branding Lead Ranking Word of Mouth 155

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. But what does LinkedIn think of the brands using its platform? What brands are leveraging LinkedIn’s audience-specific insights?

Linkedin 152

Linkedin Marketing AI Examples B2B Thought Leadership 152

Act-On

DECEMBER 17, 2024

Stopping this cycle isnt always easy, but building stronger brand loyalty can help. Companies that have won consistently over the past decade have invested in their brand early and built a defensible brand, says Trevan Strean, creative director at Act-On. So brand loyalty isnt necessarily more important to B2Bs now.

Loyalty 130

Loyalty Ad Building Brand Identity Branding 130

Contently

OCTOBER 29, 2024

Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. What tools can brands use to source user-generated content effectively?

User-Generated Content 153

User-Generated Content Paid Content Generation Brand Identity 153

Contently

SEPTEMBER 30, 2024

These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape. The consequences of these legal battles are tangible, affecting how brands operate and manage their public image.

Social Media 165

Social Media Advertising Agencies Classified Ads Media 165

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. From social media ads to pay-per-click campaigns, these strategies build brand awareness while cultivating meaningful connections with potential customers.

Paid Content 130

Paid Content Allocation Advertising Advertisements 130

Contently

OCTOBER 24, 2024

By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.

Interactive Marketing 134

Interactive Marketing Content Marketing Brand Identity Branding 134

Martech

APRIL 8, 2025

AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. Does AI make it easier for brands to bring work in-house? AI enables scale and speed.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Marketing AI Ad Agencies 118

Sprout Social

JANUARY 15, 2025

Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. Before January 19, communicate which other channels you will post on, introduce new accounts (if you have any) and reassure your community they will still have a relationship with your brand on social.

Brand Identity 126

Brand Identity Branding Allocation Work Management 126

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. Think of editorial style guides and brand guidelines. AI needs time to learn a brand, just like a new marketing writer would.

Marketing AI 134

Marketing AI Ethics Brand Identity Branding 134

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. They help brands own the conversation. When Minifie talks about brand safety, he’s not spinning PR. Processing.

Paid Content 96

Paid Content Brand Identity Branding Sample 96

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

Activities 107

Activities Brand Identity Branding Social Media 107

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. The post 41% of brands using AI for video, up from 18% last year appeared first on MarTech. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. Email: Business email address Sign me up!

Marketing AI 118

Marketing AI Video Marketing Brand Identity Branding 118

Marketing Insider Group

FEBRUARY 19, 2025

If you want to stand out in todays digital world whether as an entrepreneur, creator, or industry expert you need a strong personal brand. In fact, it could be argued that anyone who doesnt have a personal brand is destined for a career of irrelevance in most industries and specialties. Think of your personal brand as a business.

Personalization 147

Personalization Ad Building Brand Identity Branding 147

Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. A self-hosted app gives you complete control over the branding and shopping experience.

Brand Identity 116

Brand Identity Branding Social Media Youtube 116

Webbiquity

APRIL 8, 2025

Marketers are asking questions like: how do we get our brand to show up in AI search overviews as well as page one of Google? While there’s no way to guarantee your content will appear in AI overviews or AI chatbot queries, the eight techniques detailed below will give your brand its best chance. But not just any content.

Marketing AI 301

Marketing AI Paid Content Optimization Lock-In 301

SmartBrief - Marketing

APRIL 8, 2025

Think about the brands you trust most. In essence, these are the key building blocks of every brand identity. Regardless of your industry, brand identity is more important than ever. In this article, I’ll show you how brand identity shapes customer psychology and ultimately drives loyalty.

Brand Identity 88

Brand Identity Branding Storytelling Trust Marketing 88

Vision Edge Marketing

SEPTEMBER 10, 2024

for SUVs, making it the favorite brand among new car buyers and placing it first among mass-market brand car owners. How much do your customers value your brand? Brand equity is another crucial metric for quantifying the value of a customer-centric value prop. As a result, Toyota has a 62.2%

Customer Satisfaction 329

Customer Satisfaction Business Loyalty Marketing Management 329

Webbiquity

AUGUST 20, 2024

” The impact will likely be closer to the low end of that range for most B2B websites, depending on a variety of factors from brand strength to content type and format. Build Your Brand One point I would add to the points above is that branding matters perhaps more than ever. ” That 15% figure is volatile.

Marketing AI 328

Marketing AI Traffic Organization Marketing Attribution 328

Martech

APRIL 15, 2025

Measuring the bottom-line impact of brand-building activities isnt easy, but every company wants and needs to do it. However, this often leads companies to over-invest in performance marketing at the expense of brand building a short-sighted approach that ultimately costs more in the long run. The result?

Lead Ranking 97

Lead Ranking Lead Scoring ROI Advertising Agencies 97

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Communities 92

Communities Paid Content Brand Identity Branding 92

Martech

MARCH 31, 2025

Memory-driven CX using the past to spark joy in the present is quietly reshaping how brands forge unbreakable customer bonds. Think personalized purchase anniversaries, milestone surprises and celebrations or even augmented reality (AR) recreations of past experiences, like your first trip booked with a travel brand.

Brand Identity 103

Brand Identity Branding B2B Loyalty 103

Marketing Insider Group

JULY 30, 2024

About 63% of consumers believe businesses are dishonest about how they use customer data, and 54% think brands use data to benefit themselves, not their customers. However, zero-party data is the information customers willingly and proactively share with brands. While first-party data is valuable, brands often collect it passively.

Ethics 316

Ethics Customer Satisfaction Privacy Marketing Management 316

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Marketing Insider Group

OCTOBER 21, 2024

Is it any wonder that it’s so challenging to get your brand the recognition it deserves? And one of the most effective ways to boost your online branding is by updating your marketing processes. After all, the way consumers interact with brands keeps evolving. Are they still “on brand”? The Top XYZ for 2024”.)

Marketing & Strategy 311

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 311

The Forward Observer

JULY 19, 2024

The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White About the Book Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content.

Advertising 275

Advertising Advertisements Buyer Personas Click Rate 275

Marketing Insider Group

JULY 15, 2024

Implementing content design improves SEO, increases conversion rates, and enhances brand perception. The result is better content marketing outcomes and brand loyalty from consumers. Creating a Better Brand Perception: Consistent and thoughtfully designed content helps establish a brand’s credibility and authority.

Design 314

Design Content Long Tail Marketing Keywords 314

Webbiquity

AUGUST 8, 2024

In other words, when you leverage storytelling in your marketing, you create a deeper connection with your audience, which will, in turn, help your brand come across as more appealing and trustworthy. Here are some tips for making the most of product and brand storytelling and turning website visitors into paying, loyal customers.

Storytelling 300

Storytelling Tactics Marketing Websites Product 300

Marketing Insider Group

JULY 24, 2024

Metrics like tracking website traffic and enhancing brand awareness are part of the puzzle, as they provide clarity and direction. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. Actively promoting your brand and maintaining a positive presence helps boost brand awareness, too.

Advertising Benchmark 301

Advertising Benchmark Content Marketing Lead Scoring Lead Ranking 301