INDUSTRY INSIGHTS YOUR PEERS ARE READING
Charlie Jones, president and founder of Brand Intersection Group, has spent his career combating a widespread, fundamental misunderstanding of brand stories. “People will say, ‘we need branding work,’ and then they begin the conversation talking about color schemes. MORE
However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Ensure that your company’s LinkedIn profile is optimized and on-brand. MORE
We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? MORE
There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property. MORE
This could be a huge challenge to the brand image for these chief executives and implicitly a risk for their company brand. Because a company brand is often defined by the image and values of its CEO, the overall brand risk will be intensified as a result. MORE
Earlier this week, I presented a BrightTALK webinar on behalf of the Sales Experts Channel, titled, Branding and Positioning for […]. Branding Company Brand Positioning Company brand MORE
Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix. MORE
Company culture and brand are now merging and some experts already consider them to be synonymous. The post Your Brand Is Your Culture – How That Impacts Content Marketing appeared first on Marketing Insider Group. Your company culture forms the basis of everything you do. MORE
The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers? MORE
Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. What Exactly Is Brand Identity? Brand identity refers to the collection […]. MORE
The roller coaster ride behind the Trump brand and his merchandising empire over the past 20 years is a perfect example of what happens when a personal brand loses its credibility and integrity. One of the best known examples of a successful lifestyle brand is Martha Stewart. MORE
What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”. 10-Step Checklist to Digital Branding for SMBs. MORE
Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top priority concern for every marketer. MORE
That’s why it’s important to present your brand online in a way that makes a good impression on your customer. Some good news is that it isn’t as tough as it seems to take the first couple steps in creating a trusted brand for your business. MORE
Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. It was also a way to “humanize” their brands, creating a distinct brand personality. MORE
The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was stunning, and guaranteed to further polarize a very partisan society. Their “Just Do It” advertising supports this brand personality profile. MORE
There is a lot of conversation circulating about building your personal brand. If you take a look online, you might […]. Guest Expert Contributor MORE
It’s also the primary attack vector criminals and spammers use to target your audience with malicious and fake emails claiming to be from your brand. When users engage with these emails, not only are they harmed, but your brand’s reputation is harmed as well. MORE
Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. Building a brand for the long term is a big commitment. MORE
Enter the direct-to-consumer (D2C) brand. With their ability to cut out the middleman and sell their products and services to the end customer, these brands have transformed not only the industries they’re in, but marketing as well. MORE
Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. MORE
Traditionally brands rarely get involved in social or political issues. But today consumers want to know what brands stand for on such issues. Can a brand use this platform for proactively turning a negative into a positive? So, should a brand take a public stance? MORE
Think about some of the most recognizable brands out there. Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? Branding MORE
Every day your customers are bombarded with brands. With the Internet in virtually everyone's pockets, it's easier than ever before to reach customers and raise awareness for your business brand, but this poses a problem for you: how can you get your brand to stand out in the crowd? MORE
Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today. MORE
Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you. MORE
Executive branding essentially means focusing on the same branding techniques you’d use for entire companies and narrowing it down to the single individual; the executive leader. By focusing on their knowledge, passions, and authority, having executives in the public eye can strengthen a brand’s credibility. Executive branding was included in a Forbes list of the top trends in marketing B2B companies need to watch out for in 2017. MORE
A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. In case you missed any, we decided to round them up, superlative-style, in this year’s Branded Tweet Awards. Ah, Twitter. MORE
Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. Social Media Brand Monitoring Tools. MORE
Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately. MORE
That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Here’s how to dial in on your brand’s voice at each of those levels. MORE
Branding Related Topics Webbiquity
JUNE 28, 2019
Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. Building a brand for the long term is a big commitment.
Webbiquity
MAY 21, 2019
Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. Social Media Brand Monitoring Tools.
Webbiquity
JUNE 20, 2019
However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Ensure that your company’s LinkedIn profile is optimized and on-brand.
Marketing Insider Group
OCTOBER 11, 2018
Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity.
Act-On
JUNE 21, 2017
That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Here’s how to dial in on your brand’s voice at each of those levels.
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Marketing Insider Group
APRIL 18, 2019
Think about some of the most recognizable brands out there. Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? Branding
Marketing Insider Group
AUGUST 16, 2018
Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. What Exactly Is Brand Identity? Brand identity refers to the collection […].
Fusion Marketing Partners
MARCH 28, 2019
Earlier this week, I presented a BrightTALK webinar on behalf of the Sales Experts Channel, titled, Branding and Positioning for […]. Branding Company Brand Positioning Company brand
Biznology
MAY 17, 2017
Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today.
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Single Grain
JULY 4, 2019
What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”. 10-Step Checklist to Digital Branding for SMBs.
Biznology
JUNE 8, 2017
Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix.
Marketing Insider Group
JUNE 24, 2019
Company culture and brand are now merging and some experts already consider them to be synonymous. The post Your Brand Is Your Culture – How That Impacts Content Marketing appeared first on Marketing Insider Group. Your company culture forms the basis of everything you do.
Marketing Insider Group
AUGUST 3, 2016
Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately.
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increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. and brand awareness. Among the specific answers provided were: The next priority is also a familiar objective to marketers: issues related to brand awareness.
Biznology
MAY 24, 2019
That’s why it’s important to present your brand online in a way that makes a good impression on your customer. Some good news is that it isn’t as tough as it seems to take the first couple steps in creating a trusted brand for your business.
Fusion Marketing Partners
JULY 17, 2019
There is a lot of conversation circulating about building your personal brand. If you take a look online, you might […]. Guest Expert Contributor
Act-On
FEBRUARY 27, 2017
There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property.
Single Grain
JUNE 13, 2019
Every day your customers are bombarded with brands. With the Internet in virtually everyone's pockets, it's easier than ever before to reach customers and raise awareness for your business brand, but this poses a problem for you: how can you get your brand to stand out in the crowd?
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.
Contently
DECEMBER 7, 2018
A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. In case you missed any, we decided to round them up, superlative-style, in this year’s Branded Tweet Awards. Ah, Twitter.
Biznology
AUGUST 24, 2017
Traditionally brands rarely get involved in social or political issues. But today consumers want to know what brands stand for on such issues. Can a brand use this platform for proactively turning a negative into a positive? So, should a brand take a public stance?
Biznology
MARCH 23, 2017
Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. It was also a way to “humanize” their brands, creating a distinct brand personality.
Biznology
FEBRUARY 14, 2018
Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top priority concern for every marketer.
Speaker: Michael Brito, EVP, Zeno Group
How to utilize branded journalism to stand out from the clutter. As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce.
Single Grain
JULY 3, 2019
We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola?
Marketing Insider Group
APRIL 29, 2019
Enter the direct-to-consumer (D2C) brand. With their ability to cut out the middleman and sell their products and services to the end customer, these brands have transformed not only the industries they’re in, but marketing as well.
Biznology
SEPTEMBER 13, 2018
The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was stunning, and guaranteed to further polarize a very partisan society. Their “Just Do It” advertising supports this brand personality profile.
eDataSource
MARCH 20, 2019
It’s also the primary attack vector criminals and spammers use to target your audience with malicious and fake emails claiming to be from your brand. When users engage with these emails, not only are they harmed, but your brand’s reputation is harmed as well.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
How to embrace new channels for brand and audience building. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out.
Biznology
MAY 18, 2018
The roller coaster ride behind the Trump brand and his merchandising empire over the past 20 years is a perfect example of what happens when a personal brand loses its credibility and integrity. One of the best known examples of a successful lifestyle brand is Martha Stewart.
Biznology
JUNE 13, 2018
This could be a huge challenge to the brand image for these chief executives and implicitly a risk for their company brand. Because a company brand is often defined by the image and values of its CEO, the overall brand risk will be intensified as a result.
Contently
OCTOBER 12, 2018
Charlie Jones, president and founder of Brand Intersection Group, has spent his career combating a widespread, fundamental misunderstanding of brand stories. “People will say, ‘we need branding work,’ and then they begin the conversation talking about color schemes.
Biznology
OCTOBER 19, 2017
The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers?
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
KoMarketing Associates
JUNE 6, 2017
Executive branding essentially means focusing on the same branding techniques you’d use for entire companies and narrowing it down to the single individual; the executive leader. By focusing on their knowledge, passions, and authority, having executives in the public eye can strengthen a brand’s credibility. Executive branding was included in a Forbes list of the top trends in marketing B2B companies need to watch out for in 2017.
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