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FEBRUARY 12, 2021

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Brand 65

Brand Branding Marketing 65

Webbiquity

OCTOBER 21, 2020

Whatever you learned about the definition of “branding” in your marketing courses is wrong. 25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple. The F our Pillars of Branding in the Digital A ge.

Aging 209

Aging Brand Branding Touchpoints 209

RockContent

FEBRUARY 5, 2021

The main goal of effective branding is to connect to consumers by creating memorable and lasting impressions. Not only to capture their attention in just seconds, but to keep them wanting to return to your brand. Why using archetypes in branding. Get to know the brand archetypes.

Brand 172

Brand Branding Help Storytelling 172

Zoominfo

SEPTEMBER 30, 2020

The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales).

Brand 148

Brand Branding Zoominfo Custom Publishing 148

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Generation

Marketing Insider Group

JANUARY 28, 2021

If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation. Today, brand trust is more important than ever before. Brands are up against a lot, namely, a global pandemic, economic recession, and societal turmoil.

Trust 226

Trust Develop Brand Branding 226

Sharpspring

SEPTEMBER 16, 2020

It sounds obvious, but there is a lot more to developing an effective brand strategy than simply designing a logo and posting on social media now and then. True brand development is crucial for your company to not just survive but thrive in today’s business landscape.

Brand 69

Brand Branding Develop Build 69

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Fleshing Out Your Brand Personality.

Help 244

Help Build Brand Branding 244

Marketing Insider Group

OCTOBER 11, 2018

Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center. But there’s a […].

Storytelling 211

Storytelling Brand Branding Activities 211

Webbiquity

JUNE 28, 2019

Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. One key benefit of a strong brand identity is the message it conveys to potential customers, current customers, and prospective business partners. Again, a strong brand identity plays a key role here, acting as a signal that a company is here to stay.

Brand 212

Brand Branding Spot Develop 212

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

Buyer Personas

Act-On

FEBRUARY 27, 2017

There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property.

Brand 145

Brand Branding Press Release 145

Influitive

MAY 29, 2017

When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and.

Training 161

Training Brand Branding Trust 161

RockContent

JANUARY 26, 2021

In short, this is the job of managing a brand. Do you want to know more about branding and how to work it so that your company is not just another one in the market? This post will cover: What is branding? What is a brand? How to do brand management?

Brand 152

Brand Branding Differentiation Positioning 152

Act-On

JUNE 21, 2017

That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Maybe a lot of us editorial people are just coming into our brand voices randomly … kinda by trial and error. Here’s how to dial in on your brand’s voice at each of those levels. Because it’s tough to define a brand (or any brand attribute) in a vacuum.

Develop 193

Develop Brand Branding Tagging 193

Speaker: Michael Brito, EVP, Zeno Group

How to utilize branded journalism to stand out from the clutter. As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce.

Audience

RockContent

DECEMBER 21, 2020

Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task. What is global branding?

Brand 161

Brand Branding Amazon Bundling 161

Webbiquity

SEPTEMBER 8, 2020

In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. That there are real humans with ethics and genuine feelings behind the brand?

Trust 192

Trust Build Brand Branding 192

RockContent

AUGUST 18, 2020

Good marketing work is essential for companies to achieve an important goal when exploring their image in the market: brand consistency. It allows the brand’s audience to recognize its characteristics more in each campaign. What can brand consistency provide?

Brand 207

Brand Branding Build Guidelines 207

Marketing Insider Group

OCTOBER 12, 2020

But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup. You must maximize your brand storytelling by ensuring consistent character and feel in everything you produce. Quick Takeaways : You are your brand.

Startup 231

Startup Build Brand Branding 231

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

How to embrace new channels for brand and audience building. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out.

Search Engine

Marketing Insider Group

OCTOBER 14, 2019

The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. They can’t, however, forget the branding investments that helped them grow to what they are today. Customers have more choices than ever — they aren’t going to waste time on brands that look and act like all the rest. .

Brand 118

Brand Branding Forrester Ethics 118

Biznology

MAY 17, 2017

Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today. Most brands can no longer ignore these trends and remain apolitical. Fully understanding the concept of “brand value” is crucial for addressing this dilemma these days.

Brand 119

Brand Branding Customer Public Relations 119

Influitive

MARCH 10, 2017

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

Communities 206

Communities Build Brand Branding 206

Biznology

JUNE 8, 2017

Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix. halvorson I like the branded content distinction. I can think of lots of marketing strategies that don’t involve branded content. She defines content marketing as necessarily involving branded content.

Brand 137

Brand Branding Sample Custom Publishing 137

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Marketing Plan

RockContent

FEBRUARY 8, 2021

Every brand has to be built, and there are countless tools to do so. Storytelling is a tried-and-true technique for building a brand, but it doesn’t go far without some type of emotional connection. What is Emotional Branding. Benefits of the Emotional Branding Strategy.

Storytelling 136

Storytelling Build Brand Branding 136

Heinz Marketing

AUGUST 20, 2020

B2B customer retention directly impacts a customer’s willingness and desire to advocate for your brand, which in turn impacts how much effort marketers and salespeople need to put in to closing new deals. The post From B2B Customers to Brand Enthusiasts appeared first on Heinz Marketing.

Word of Mouth 93

Word of Mouth Multi-Touch Brand Branding 93

RockContent

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present?

Social Media 236

Social Media Channel Media Brand 236

KoMarketing Associates

JUNE 6, 2017

Executive branding essentially means focusing on the same branding techniques you’d use for entire companies and narrowing it down to the single individual; the executive leader. By focusing on their knowledge, passions, and authority, having executives in the public eye can strengthen a brand’s credibility. Executive branding was included in a Forbes list of the top trends in marketing B2B companies need to watch out for in 2017.

Brand 189

Brand Branding Help Godaddy 189

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Companies

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Empower your employees to represent your brand accurately on social media.

Social Media 206

Social Media Media Brand Branding 206

Marketing Insider Group

AUGUST 3, 2016

Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately. The post How Your Employer Brand is Influencing Your Business Brand appeared first on Marketing Insider Group. Marketing Strategy brand business brand businesses customer service employees employer brand experienced workforce HR job applications marketing strategy PR talent

Brand 137

Brand Branding Business Environment 137

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness.

Social Media 208

Social Media Develop Report Media 208

B2B PR Sense

AUGUST 4, 2020

And when it comes to your personal branding strategy, there are tools that can help you to soar. Before we get into exactly what tools can help you in your branding, let's look at exactly what is personal branding and how you can benefit from having your own personal brand.

Personalization 216

Personalization Help Tools Brand 216

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

Content

Marketing Insider Group

SEPTEMBER 11, 2019

The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. The post What Marketers Can Learn From Digitally Native Brands appeared first on Marketing Insider Group. Marketing Strategy digitally native brands marketing marketing strategy omnichannel marketing Online marketing Retail retail marketing

Brand 173

Brand Branding Design Marketing 173