Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords.

Brand Identity 123

Brand Identity Branding Tips Social Media 123

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Brand Identity 101

Brand Identity Branding Advertising Agencies Planning 101

Webbiquity

NOVEMBER 29, 2022

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Train your employees.

Loyalty 270

Loyalty Marketing & Strategy Brand Identity Branding 270

Webbiquity

OCTOBER 21, 2020

Whatever you learned about the definition of “branding” in your marketing courses is wrong. 25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple. The F our Pillars of Branding in the Digital A ge. These are: Brand. Visual branding.

Brand Identity 309

Brand Identity Branding Planning Paid Search Agency 309

Marketing Insider Group

MARCH 29, 2023

Did you know that brand storytelling can have the same effect? When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all. Instead, what we see and feel is the meaning and mission behind what brands do. Consumers want to buy from brands whose values align with their own.

Storytelling 231

Storytelling Brand Identity Branding Paid Search Agency 231

Marketing Insider Group

FEBRUARY 7, 2023

Whether you’re doing a brand refresh or launching a new campaign, a solid brand messaging framework is essential for success. Scaling your business requires a clear vision for your brand, and a set of messaging guidelines streamlines your ideas. Sharing your brand’s mission with potential customers becomes effortless.

Brand Identity 205

Brand Identity Branding Word of Mouth B2B Sales 205

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer.

Brand Identity 238

Brand Identity Branding Digital Asset Management Marketing Automation Services 238

Kevin Indig

OCTOBER 30, 2023

  Google News tools Google Discover tools More about JetOctopus GSC on steroids  [link] , Register for a free trial now at  my.jetoctopus.com   Brand combination searches make your site indispensable. You’re surely aware of brand searches. There is no better example of the power of brand searches than Reddit.

Brand Identity 106

Brand Identity Branding Keywords User-Generated Content 106

Leading Results Rambings

SEPTEMBER 15, 2023

In the vast landscape of the digital age, where countless brands are vying for attention, establishing a strong presence and reaching a wider audience is no longer an option; it's a necessity.

Brand Identity 105

Brand Identity Branding Advertising Agencies Creativity 105

Vision Edge Marketing

APRIL 11, 2023

Building a brand is like building a house. When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. But, without authenticity, your brand is like a house of cards, ready to come tumbling down at the slightest gust of wind.

Loyalty 192

Loyalty Brand Identity Branding Work Management 192

Webbiquity

MARCH 10, 2022

Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. In fact, 54% of B2B companies have a brand program to measure their brand perceptions.

Brand Identity 290

Brand Identity Branding Spending Top of Funnel 290

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. In marketing, storytelling involves creating a narrative around a brand in order to engage customers, evoke emotions, and inspire action.

Storytelling 224

Storytelling Paid Search Agency Brand Identity Branding 224

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Planning 121

Planning Advertising Agencies Paid Search Agency Marketing & Strategy 121

Sprout Social

APRIL 10, 2023

The sooner you cement your brand identity, the better. There’s a reason why brand awareness is still the top goal for many marketers. However, the thing is, translating your brand’s voice and values into a visual identity is tricky. Table of contents What is brand identity? The takeaway? The takeaway?

Brand Identity 120

Brand Identity Branding Ad Building Paid Search Agency 120

EveryoneSocial

OCTOBER 10, 2023

Brand pages on any network are important. After all, they’re an extension of your brand. So, why do brand pages exist? As any social media manager knows, posting content to your brand page in the hopes of anyone actually seeing it is naive. Brand pages are not a strategy. NOT brands themselves.

Tactics 122

Tactics Marketing & Strategy Brand Identity Branding 122

Brandwatch Marketing

OCTOBER 25, 2023

The ability to share information instantly has democratized perception of brands. Customer opinion is more influential than ever in determining brand perception. If we want to know how to increase brand perception, we first need to understand what those opinions are. What do consumers believe the brand represents?

Brand Identity 103

Brand Identity Branding Word of Mouth Social Marketing 103

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. Let’s take a detailed look at why content marketing is important for B2B brands and how you can get the most from your content strategy. This update from Google is incredibly good news for B2B brands, because helpful B2B content is also intent-qualified content.

B2B Marketing 97

B2B Marketing Content Marketing Top of Funnel B2B 97

Digilant

NOVEMBER 15, 2023

In today’s hyper-competitive, crowded marketplace, what attracts consumers to choose one brand over another? In short, attributes that make up the backbone of your “brand health.” Brands who consistently track and analyze their brand health are setting themselves up for success, both present and future.

Planning 59

Planning Brand Identity Branding Paid Search Agency 59

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Relevance 152

Relevance Brand Identity Branding Social Media 152

Stevens & Tate

OCTOBER 26, 2023

In today’s competitive marketplace, establishing a strong brand identity is essential for businesses looking to stand out and connect with their target audience. One powerful tool that can help achieve this is story branding. Successful brand stories also incorporate emotional appeals, authenticity, and a sense of purpose.

Brand Identity 76

Brand Identity Branding Marketing Management Advertising Agencies 76

Acrolinx

OCTOBER 24, 2023

Is it time to reconsider how marketing and communications work together for stronger brand building. The post Brand Building: Why Marketing Should Report to Communications appeared first on Acrolinx. Find out in this episode!

Marketing Report 105

Marketing Report Brand Identity Branding Ad Building 105

Martech

OCTOBER 24, 2023

Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Why we care. Discovering new products. customers (67%).

Social Media 108

Social Media Contacts Media Brand Identity 108

Single Grain

OCTOBER 12, 2023

You want to avoid negative brand equity at all costs, and we’ll help guide you away from some of the pitfalls many businesses are prone to. Worse, they might even share their bad experiences publicly, tarnishing your brand image. The takeaway: Consider the long-term impact on your brand’s reputation before retaining charges.

Loyalty 98

Loyalty Brand Identity Branding Cost 98

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content?

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Martech

OCTOBER 17, 2023

We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative. Why influencers are B2B gold So, why the mad scramble for influencers, especially among B2B brands?

B2B Marketing 112

B2B Marketing Planning B2B Advertising Agencies 112

Martech

NOVEMBER 2, 2023

Agile start-ups and online publishers are pirating attention away from global brands by creating more engaging, resourceful and user-focused content. This amounts to a 36% reduction in online market share for top beauty brands, a 55% decrease for leading home insurance brands and a staggering 100% loss for pharma brands.

Brand Identity 108

Brand Identity Branding Work Management Marketing Management 108

Navigate the Channel

OCTOBER 18, 2023

Increasing your brand’s awareness is the goal of any marketing strategy. The following brand awareness tips are those that are easy to implement right aware. Content That is Sharable and Valuable Making content that is both sharable and valuable is at the heart of any brand awareness strategy.

Brand Identity 65

Brand Identity Branding Tips Social Media 65

Goodish Agency

OCTOBER 3, 2023

Strengthen your brand identity using InVideo! Customize messages, analyze audience engagement, and uphold content consistency for a lasting impact.

Brand Identity 97

Brand Identity Branding Content Tools 97

Contently

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Brands need to up their meme game (and spend more time on simple, visual content in general). Right now, not really!

Content 202

Content Brand Identity Branding Trust Marketing 202

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. Sharp states that brand recall is improved with a consistent and ubiquitous logo and tagline, by celebrity endorsements and traditional mass marketing. Their brand is so strong Coke is one of a handful of generic trademarks. Tactics for measuring brand awareness 1.

Brand Identity 83

Brand Identity Branding Marketing Analytics Tools Search Marketing 83