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Seven Ways to Increase Your Brand Influence

Webbiquity

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

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Build Trust and Loyalty: The Importance of Brand Authenticity for Your Business

Vision Edge Marketing

Building a brand is like building a house. When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. But, without authenticity, your brand is like a house of cards, ready to come tumbling down at the slightest gust of wind.

Loyalty 195
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5 Ways B2B Companies Can Build Brand Trust

Marketing Insider Group

With trust so central to brand growth and overall business success, business leaders need concrete strategies to incorporate qualities like safety, security, and consistency into their identities. No matter the industry, brand trust is critical to achieving sustainable growth in B2B. What is brand trust? Showcase clear values.

B2B 304
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Brand Storytelling Lessons from The Most Binge-worthy Shows

Marketing Insider Group

Did you know that brand storytelling can have the same effect? When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all. Instead, what we see and feel is the meaning and mission behind what brands do. Consumers want to buy from brands whose values align with their own.

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The Marketer’s Guide to B2B Swag Strategy

It reinforces relationships with your brand and persists for years. Learn how you can effectively use branded swag to entice leads, engage customers, boost event ROI, and more. Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different.

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How to Refresh Your Brand Without Rebranding

Marketing Insider Group

But often it’s not the little details so much as your overall branding that needs attention. The way that you present your brand to the public can determine the success of your marketing. If you’re looking at the data and you feel your current branding efforts are holding you back, don’t hit the reset button quite yet.

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Train your employees.

Loyalty 261
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention?

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What Consumers Are Saying About ESG – And What That Means for Your Business

Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. And it all relies on a simple fact: ESG issues matter to consumers.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. More than two years into the pandemic, COVID-19 is far from over.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

You’ll come away with answers to the following: How to create brand-enhancing content that delivers value to your attendees and presenters. Come away with a plan for how to separate your company’s brand from your competitors. If so, don’t miss this unique presentation from expert webinar producers Dawn Baron and Shelley Trout.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

How to utilize branded journalism to stand out from the clutter. You'll learn: How to use audience intelligence to shape your content creation and distribution strategies. How to activate your audience - including the influencers within it. March 21, 2019 12:30 PM PST, 3:30 PM EST, 7:30 PM GMT

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Why Gifting is the Secret to Successful ABM Campaigns

How to deliver brand affinity through gifting. In Sendoso’s complimentary new guide, you’ll learn: The key ingredients of a successful ABM campaign. How to use personalization to connect with target accounts. What gifting can do to increase ROI.

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Omnichannel is Multichannel 2.0

With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI.