Expert insights. Personalized for you.
But all to often, brand content lacks a unique voice. Here's a quick look at how top brands have established their brand voice, and how your company can create one of its own. MORE
What brands give is, in many. Nowhere is this more evident in marketing and business than with the phenomena of meaningful brands. When brands operate from a meaningful place and present a purpose-driven message, people react in a. In my book, I talk about the latest research on meaningful brands and what it means to be one. These meaningful brands outperform others by over 200 percent! So, what does it take to be a meaningful brand? MORE
The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. The post What Marketers Can Learn From Digitally Native Brands appeared first on Marketing Insider Group. Marketing Strategy digitally native brands marketing marketing strategy omnichannel marketing Online marketing Retail retail marketing MORE
Good marketing work is essential for companies to achieve an important goal when exploring their image in the market: brand consistency. It allows the brand’s audience to recognize its characteristics more in each campaign. What can brand consistency provide? MORE
There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property. MORE
A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? MORE
Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix. halvorson I like the branded content distinction. I can think of lots of marketing strategies that don’t involve branded content. She defines content marketing as necessarily involving branded content. MORE
The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. They can’t, however, forget the branding investments that helped them grow to what they are today. Customers have more choices than ever — they aren’t going to waste time on brands that look and act like all the rest. . MORE
Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. What Exactly Is Brand Identity? Brand identity refers to the collection […]. The post Top 7 Tools for Creating a Strong Brand Identity appeared first on Marketing Insider Group. Marketing Strategy brand brand identity branding tools MORE
When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and. MORE
With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Empower your employees to represent your brand accurately on social media. MORE
Brands are acknowledging and taking positions on social issues in ways they never would have a few years ago. At the same time, many brands have empowered their employees to raise their voices on social media in the form of brand advocacy. MORE
Whatever you learned about the definition of “branding” in your marketing courses is wrong. 25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple. The F our Pillars of Branding in the Digital A ge. MORE
In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. That there are real humans with ethics and genuine feelings behind the brand? MORE
Brand awareness. But while brand awareness is certainly one of those terms we’ve all heard and talked about, pinning down exactly what it means — and thus, how to achieve it — is often easier said than done. Here’s the thing: in order to succeed, you need people to know your brand. MORE
Its importance is easy to understand: modern consumers, ever more used to quick and efficient buying processes, prefer brands that offer the best content experiences. How are brands using Experiential Marketing in their strategies? Experience. MORE
It’s essential for compelling brand storytelling. It’s the secret to their brand’s fast-growing success. Yet, as in any good brand story, Ertegun let Collins, his target customer, act as the hero. It’s the element of surprise. MORE
Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. One key benefit of a strong brand identity is the message it conveys to potential customers, current customers, and prospective business partners. Again, a strong brand identity plays a key role here, acting as a signal that a company is here to stay. MORE
It sounds obvious, but there is a lot more to developing an effective brand strategy than simply designing a logo and posting on social media now and then. True brand development is crucial for your company to not just survive but thrive in today’s business landscape. MORE
Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center. But there’s a […]. MORE
Think about some of the most recognizable brands out there. Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? The post 5 Foundational Steps to Follow When Developing a Visual Brand appeared first on Marketing Insider Group. BrandingWhat do you picture when you think of them? MORE
And when it comes to your personal branding strategy, there are tools that can help you to soar. Before we get into exactly what tools can help you in your branding, let's look at exactly what is personal branding and how you can benefit from having your own personal brand. MORE
Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today. Most brands can no longer ignore these trends and remain apolitical. Fully understanding the concept of “brand value” is crucial for addressing this dilemma these days. MORE
The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). MORE
Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. It enables them to trust your brand and do business with you. MORE
What we’re talking about here is brand value, and PayPal’s value could […]. The post 3 Best Strategies for Strengthening Brand Equity appeared first on Marketing Insider Group. Marketing Strategy brand brand equity Brand ManagementBack in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion. MORE
B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase. MORE
But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup. You must maximize your brand storytelling by ensuring consistent character and feel in everything you produce. Quick Takeaways : You are your brand. MORE
Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately. The post How Your Employer Brand is Influencing Your Business Brand appeared first on Marketing Insider Group. Marketing Strategy brand business brand businesses customer service employees employer brand experienced workforce HR job applications marketing strategy PR talent MORE
That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Maybe a lot of us editorial people are just coming into our brand voices randomly … kinda by trial and error. Here’s how to dial in on your brand’s voice at each of those levels. Because it’s tough to define a brand (or any brand attribute) in a vacuum. MORE
B2B customer retention directly impacts a customer’s willingness and desire to advocate for your brand, which in turn impacts how much effort marketers and salespeople need to put in to closing new deals. The post From B2B Customers to Brand Enthusiasts appeared first on Heinz Marketing. MORE
Branding Related Topics Webbiquity
OCTOBER 21, 2020
Whatever you learned about the definition of “branding” in your marketing courses is wrong. 25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple. The F our Pillars of Branding in the Digital A ge.
Webbiquity
SEPTEMBER 8, 2020
In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. That there are real humans with ethics and genuine feelings behind the brand?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sharpspring
SEPTEMBER 16, 2020
It sounds obvious, but there is a lot more to developing an effective brand strategy than simply designing a logo and posting on social media now and then. True brand development is crucial for your company to not just survive but thrive in today’s business landscape.
Webbiquity
JUNE 28, 2019
Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. One key benefit of a strong brand identity is the message it conveys to potential customers, current customers, and prospective business partners. Again, a strong brand identity plays a key role here, acting as a signal that a company is here to stay.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.
Marketing Insider Group
OCTOBER 12, 2020
But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup. You must maximize your brand storytelling by ensuring consistent character and feel in everything you produce. Quick Takeaways : You are your brand.
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Marketing Insider Group
OCTOBER 11, 2018
Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center. But there’s a […].
Webbiquity
AUGUST 22, 2017
Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. It enables them to trust your brand and do business with you.
Act-On
FEBRUARY 27, 2017
There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property.
Influitive
MAY 29, 2017
When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.
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BenchmarkONE
NOVEMBER 24, 2020
Brand awareness. But while brand awareness is certainly one of those terms we’ve all heard and talked about, pinning down exactly what it means — and thus, how to achieve it — is often easier said than done. Here’s the thing: in order to succeed, you need people to know your brand.
Act-On
JUNE 21, 2017
That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Maybe a lot of us editorial people are just coming into our brand voices randomly … kinda by trial and error. Here’s how to dial in on your brand’s voice at each of those levels. Because it’s tough to define a brand (or any brand attribute) in a vacuum.
Marketing Insider Group
OCTOBER 14, 2019
The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. They can’t, however, forget the branding investments that helped them grow to what they are today. Customers have more choices than ever — they aren’t going to waste time on brands that look and act like all the rest. .
RockContent
SEPTEMBER 22, 2020
Its importance is easy to understand: modern consumers, ever more used to quick and efficient buying processes, prefer brands that offer the best content experiences. How are brands using Experiential Marketing in their strategies? Experience.
Speaker: Michael Brito, EVP, Zeno Group
How to utilize branded journalism to stand out from the clutter. As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce.
Marketing Insider Group
OCTOBER 15, 2020
With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Empower your employees to represent your brand accurately on social media.
Biznology
MAY 17, 2017
Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today. Most brands can no longer ignore these trends and remain apolitical. Fully understanding the concept of “brand value” is crucial for addressing this dilemma these days.
RockContent
AUGUST 19, 2020
A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present?
B2B PR Sense
AUGUST 4, 2020
And when it comes to your personal branding strategy, there are tools that can help you to soar. Before we get into exactly what tools can help you in your branding, let's look at exactly what is personal branding and how you can benefit from having your own personal brand.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
How to embrace new channels for brand and audience building. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out.
Influitive
MARCH 10, 2017
B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.
DivvyHQ
SEPTEMBER 9, 2020
But all to often, brand content lacks a unique voice. Here's a quick look at how top brands have established their brand voice, and how your company can create one of its own.
Zoominfo
SEPTEMBER 30, 2020
The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales).
Heinz Marketing
AUGUST 20, 2020
B2B customer retention directly impacts a customer’s willingness and desire to advocate for your brand, which in turn impacts how much effort marketers and salespeople need to put in to closing new deals. The post From B2B Customers to Brand Enthusiasts appeared first on Heinz Marketing.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
Biznology
JUNE 8, 2017
Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix. halvorson I like the branded content distinction. I can think of lots of marketing strategies that don’t involve branded content. She defines content marketing as necessarily involving branded content.
Marketing Insider Group
MAY 20, 2020
What brands give is, in many. Nowhere is this more evident in marketing and business than with the phenomena of meaningful brands. When brands operate from a meaningful place and present a purpose-driven message, people react in a. In my book, I talk about the latest research on meaningful brands and what it means to be one. These meaningful brands outperform others by over 200 percent! So, what does it take to be a meaningful brand?
Marketing Insider Group
SEPTEMBER 11, 2019
The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. The post What Marketers Can Learn From Digitally Native Brands appeared first on Marketing Insider Group. Marketing Strategy digitally native brands marketing marketing strategy omnichannel marketing Online marketing Retail retail marketing
Marketing Insider Group
AUGUST 3, 2016
Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately. The post How Your Employer Brand is Influencing Your Business Brand appeared first on Marketing Insider Group. Marketing Strategy brand business brand businesses customer service employees employer brand experienced workforce HR job applications marketing strategy PR talent
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Marketing Insider Group
SEPTEMBER 1, 2020
It’s essential for compelling brand storytelling. It’s the secret to their brand’s fast-growing success. Yet, as in any good brand story, Ertegun let Collins, his target customer, act as the hero. It’s the element of surprise.
Marketing Insider Group
APRIL 18, 2019
Think about some of the most recognizable brands out there. Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? The post 5 Foundational Steps to Follow When Developing a Visual Brand appeared first on Marketing Insider Group. BrandingWhat do you picture when you think of them?
Biznology
OCTOBER 1, 2020
Brands are acknowledging and taking positions on social issues in ways they never would have a few years ago. At the same time, many brands have empowered their employees to raise their voices on social media in the form of brand advocacy.
Marketing Insider Group
AUGUST 16, 2018
Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. What Exactly Is Brand Identity? Brand identity refers to the collection […]. The post Top 7 Tools for Creating a Strong Brand Identity appeared first on Marketing Insider Group. Marketing Strategy brand brand identity branding tools
Speaker: Mat Zucker, Partner, Prophet
Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.
Marketing Insider Group
OCTOBER 18, 2017
What we’re talking about here is brand value, and PayPal’s value could […]. The post 3 Best Strategies for Strengthening Brand Equity appeared first on Marketing Insider Group. Marketing Strategy brand brand equity Brand ManagementBack in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion.
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