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FEBRUARY 12, 2021

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Brand 65

Brand Branding Channel Marketing 65

Webbiquity

OCTOBER 21, 2020

Whatever you learned about the definition of “branding” in your marketing courses is wrong. 25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple. The F our Pillars of Branding in the Digital A ge.

Aging 246

Aging Brand Branding Touchpoints 246

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences.

Brand 206

Brand Branding Opt-in Product 206

Webbiquity

NOVEMBER 29, 2022

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Here are six sure-fire customer relationship strategies to help build long-term brand loyalty.

Loyalty 226

Loyalty Relationship Word of Mouth Marketing & Strategy 226

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Brand

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. The answer lies in brand research.

Research 156

Research Brand Branding Differentiation 156

Marketing Insider Group

APRIL 27, 2022

Coca-Cola spends an average of $4 billion on branding each year. We see thousands of ads, brands, logos, and headlines a day, making it hard for businesses to stand out and consumers to make decisions. Branding encapsulates the entire personality and identity of a company.

Brand 285

Brand Branding Marketing B2B 285

Zoominfo

SEPTEMBER 30, 2020

The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales).

Zoominfo 207

Zoominfo Brand Branding Custom Publishing 207

Tomorrow People

JUNE 20, 2022

What your organisation should consider when developing a brand identity—examples included. Brand elements are the building blocks of strong brand identities. Without them, competing against other brands becomes a more challenging task. Why are brand elements important?

Product 170

Product Brand Branding Guidelines 170

DivvyHQ

OCTOBER 26, 2022

Are you looking to expand your brand into new markets? Content marketing is a great way to increase brand recognition and build trust with your target audience. Check out our latest article for tips on how to get started!

Brand 79

Brand Branding Build Public Relations 79

Advertisement

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

Publisher

Biznology

APRIL 14, 2021

Whether you were on the wrong side of a trademark challenge, you were part of two or more organizations coming together, or you’re starting an organization from scratch, you’ll need to understand and manage brand implementation. Brand Implementation 101.

Brand 104

Brand Branding Government Public Relations 104

Webbiquity

MARCH 10, 2022

Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. Brand affinities.

Spending 244

Spending Brand Branding B2C 244

Marketing Insider Group

MARCH 14, 2022

Does corporate success drive more recognition of your brand? Certainly, your product or service can help boost brand awareness and branding power. Yet you also need to put resources into introducing your brand to consumers to grab their attention—and encourage them to purchase.

Resources 175

Resources Brand Branding Effective 175

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product.

Brand 245

Brand Branding Profiling Release 245

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Generation

Altitude Branding

DECEMBER 6, 2022

If you’re looking to build your digital brand, you can’t afford to ignore LinkedIn. LinkedIn is a powerful platform that can help you build and showcase your personal brand. LinkedIn is the perfect platform to help you build and showcase your personal brand.

Linkedin 52

Linkedin Brand Branding Field 52

DivvyHQ

JANUARY 17, 2023

When it comes to creating a strong brand, the words you use matter. Check out our latest article by guest contributor Freya Laskowski to learn 9 different types of tones of voice and how to choose the right one for your brand.

Brand 63

Brand Branding Words Audience 63

Altitude Branding

NOVEMBER 15, 2022

For years, brands have reached out to celebrities and other high-profile figures to gain exposure and curry favor with consumers. Here are eight reasons more brands are choosing to work with influencers. Additionally, it can help brands optimize their campaigns for maximum impact.

Brand 52

Brand Branding Work Television 52

Altitude Branding

DECEMBER 27, 2022

That’s why it’s important to brand your agency in a way that engages and attracts customers. By branding your business in a unique and captivating way, you’ll be able to stay ahead of the competition and ensure a successful future in the world of travel and tourism.

Industry 52

Industry Merchandising Agency Brand 52

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

Buyer Personas

Altitude Branding

NOVEMBER 18, 2022

Whether you’re already running a startup and you’d like to take it to a new level, or you’re just now starting one and wish to make it as lucrative as you can, paying close attention to branding is definitely something you need to do. Digital Branding brand Startup

Startup 52

Startup Brand Branding Online 52

Contently

NOVEMBER 3, 2021

MBLM’s Brand Intimacy COVID Update , released in late September as a followup to its 2020 study, reveals how 100 brands across 10 industries have fared over the past year of the pandemic in creating (or maintaining) intimacy with their customers in the U.S.

Brand 127

Brand Branding Content Report 127

Altitude Branding

FEBRUARY 14, 2020

The chances are a few brands came to your mind instantaneously as you read the categories. Whether it be Nike, Chanel, or Pepsi, there are certain brands that have managed to become synonymous with their categories. That is the power of branding. How does branding help?

Traffic 70

Traffic Brand Branding SEO 70

Tomorrow People

APRIL 8, 2021

How brand recognition gives organizations the ability to communicate faster and across a broader range of topics to stay top of mind. Stronger brand recognition equates to greater meaning. This scenario is no different when we replace people with brands. LeBron James is a brand.

Brand 156

Brand Branding Barriers Creative 156

Advertisement

It’s essential to reach customers and create human connections, especially in a world where in person meetings aren’t always possible. Download this eBook to learn why an integrated sending platform takes your marketing strategy to the next level.

Experience

RockContent

FEBRUARY 5, 2021

The main goal of effective branding is to connect to consumers by creating memorable and lasting impressions. Not only to capture their attention in just seconds, but to keep them wanting to return to your brand. Why using archetypes in branding. Get to know the brand archetypes.

Brand 172

Brand Branding Help Storytelling 172

Altitude Branding

MAY 18, 2020

Branding may sound like a big word for small businesses. And if you are worried about the investment that a branding plan may require, you will be surprised to know that it is within reach. Define your brand. Digital Branding

Small Business 100

Small Business Brand Branding Merchandising 100

Hinge Marketing

JUNE 30, 2022

Build your brand and you will build your business. That is the promise of brand building. In this post we’ll explore that promise and explain how to go about building your professional services firm’s brand, step by step. Brand Building Defined. Brand Building Blunders.

Service 105

Service Brand Branding Build 105

Marketing Insider Group

NOVEMBER 30, 2021

That’s brand awareness in action. Brand awareness , or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces. Consumers are inundated with advertisements and other brand messages every hour of every day.

Measurement 264

Measurement Brand Branding Marketing & Strategy 264

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

Ecommerce

Altitude Branding

JULY 11, 2021

Maintaining a loyal customer base has become a Herculean task with the high rise of competitors for brands. Today it is not just about promoting the brand, but it is beyond the physical virtues. Now let us see what a brand story is and how it is essential in the marketing strategy.

Brand 80

Brand Branding Storytelling Medium 80

Launch Marketing

JANUARY 11, 2023

B2B brand messaging is a foundational component for effective marketing. Without solidified brand messaging, an organization does not have any direction or clear understanding of what the offering is and how its product or service is valuable to buyers in the marketplace.

Marketing & Strategy 62

Marketing & Strategy Effective Effectiveness SWOT 62

Altitude Branding

MARCH 2, 2020

Branding engineering and related architectural and construction firms take more than having a good logo designed and deciding on a mission statement that summarizes the aims and values of the company. All of these need to be associated with the brand and highlighted in some way. .

Brand 70

Brand Branding Terms and Conditions Differentiation 70

Marketing Insider Group

AUGUST 31, 2022

With trust so central to brand growth and overall business success, business leaders need concrete strategies to incorporate qualities like safety, security, and consistency into their identities. No matter the industry, brand trust is critical to achieving sustainable growth in B2B.

Trust 285

Trust Companies Build Brand 285

Advertisement

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Product

Sharpspring

SEPTEMBER 16, 2020

It sounds obvious, but there is a lot more to developing an effective brand strategy than simply designing a logo and posting on social media now and then. True brand development is crucial for your company to not just survive but thrive in today’s business landscape.

Brand 69

Brand Branding Develop Build 69

Tony Zambito

MAY 5, 2021

Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read. In the world of brand storytelling, accomplishing a similar end is extremely difficult.

Buyer Personas 175

Buyer Personas Persona Storytelling Brand 175

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. There is a time and place for brands to tell their own stories and showcase their value props for the world to see. You should even brag about your brand to potential employees.

Storytelling 164

Storytelling Brand Branding Content 164

Altitude Branding

AUGUST 30, 2022

Your brand building is going to dictate how the world perceives you, and in such a digital world, it would be a grave mistake not to market your brand over the internet. People can not resonate with your brand if they don’t understand what you’re trying to achieve.

Advertisement 52

Advertisement Advertising Brand Branding 52

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Plan