Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. I’ll cover how and why customers become brand loyal and how to turn brand loyalists into brand advocates. MORE
So what can storytelling do to improve communications, process our changing world, and especially help shape a corporate brand and culture? Vibrant leaders now recognize that storytelling can create an emotional connection, which is the heart of good branding. MORE
Brand Storytelling Content Strategy Employee Engagement Brand Advocates Branding Carla Johnson content strategy Dan Giniss Employee Communications Humana Internal Branding Internal Communications social media Type A Communications MORE
You have a great product, great service, great people, great materials—and your brand still sucks. Having a clear, agreed-upon marketing plan is essential to having your brand pointed in the right direction. Determining what your brand is—and isn’t!—and Name + Logo = Brand. “We MORE
April 5, 2016 Every day, the digital world shines a spotlight on brand inconsistencies. Branding Employee Communications HR Employer Branding Human Resources Internal Communications Michelle Smith OC Tanner MORE
And in 2018, AI and machine learning will become even more accessible to brands. February 6, 2018 by Mitch Duckler With another year of rapid advances, artificial intelligence (AI) was the marketing technology buzzword in 2017. MORE
There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property. MORE
noteworthy brands taking a stand against NRA positions, and. The ultimate goal of all these forces is to influence the allegiance of the customers/voters of these brands — Congress (and Trump), the NRA, and corporations. Each congressional representative is really a personal brand. MORE
True branding can be a bewildering challenge for many managers: either they don’t completely understand the strategic benefits of authentic branding, and/or they assume that branding simply consists of a name, logo and proprietary graphics. MORE
Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales. This particular research survey we are featuring today is about branded clothing gifts such as t-shirts, hats, staff uniforms, etc. Who uses branded clothing? MORE
August 23, 2016 by Carla Johnson When it comes to consistently telling a brand story, few brands have the sustainable track record that Nike does. B2B Marketing Brand Storytelling Content Strategy Branding Carla Johnson Nike storytelling Type A Communications MORE
Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix. MORE
The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers? MORE
Brand marketing has evolved from product-centric to consumer-centric to values-centric today. 60% are more likely to engage with brands that endorse social causes. The positive response from major companies has certainly benefited their brand image, even improving their stock prices. MORE
April 24, 2018 by Mitch Duckler More and more, as customers increase their expectations of brands, they will continue to demand faster responses. Gone are the days when brands had the luxury of waiting a day to respond to an email. MORE
Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top priority concern for every marketer. MORE
When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and. MORE
When you combine that with the rising impact that social media can have on a brand, a sound approach to brand management is to identify the most common episodes that can impact brand perception and to take a cross functional approach to managing them […]. MORE
Local businesses have a very pragmatic attitude about branding: they ignore it. Many of them are more worried about meeting payroll, making rent, paying taxes, and other cash crises than something “abstract” (or highfalutin) like branding. MORE
Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results. How are Content Marketing and Digital Branding Complementary? Your digital brand is composed of your digital identity, visibility, and credibility as defined by the Digital Branding Institute. MORE
Interestingly, that same study found that 74% of marketers believe brand strategy. The post 4 Ways Branding Contributes to the Customer Experience appeared first on Type A Communications. MORE
Marketers and political leaders have been frustrated for years with the reluctance of millennials to actually follow up on their complaints and take real action on brand issues. The post Millennials are finally taking action in brand support appeared first on Biznology. MORE
September 12, 2017 by Tom Barg The biggest open secret in marketing is this: You don’t really control your brand, and you never have. Branding Marketing Digital Branding digital marketing The MX Group Tom Barg MORE
Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. It was also a way to “humanize” their brands, creating a distinct brand personality. MORE
This post is about how Donald Trump’s polarizing candidacy is affecting the Trump brand. We’ve heard all sorts of intrigue about how successful Donald Trump’s businesses really are, but there is no denying that Trump is a brand, and that a great deal (most?) MORE
Maybe it should re-brand itself? This situation is similar to the challenges many brands face during their life cycle when their appeal becomes stale or irrelevant. Target audience – The question of relevance and appeal starts with the potential voters for the Democratic Party brand. MORE
Complacency is a deadly risk to the health of your brand. Brand Brand Health BrandingPerhaps the most enjoyable part of my job is […]. MORE
In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Maintain content that resonates with your brand voice. Concentrate your efforts on branding over conversion rates. MORE
Traditionally brands rarely get involved in social or political issues. But today consumers want to know what brands stand for on such issues. Can a brand use this platform for proactively turning a negative into a positive? So, should a brand take a public stance? MORE
Branding Customer Experience Marketing AI Artificial Intelligence B2B Marketing FullSurge marketing Mitch DucklerNovember 30, 2017 by Mitch Duckler In 1962, TV viewers were first introduced to an animated sitcom about a futuristic world of flying cars, cities in the sky, and space. read more. MORE
Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today. MORE
But will Putin’s authoritative brand image have any impact on Trump’s political behavior? In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience. MORE
Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you. MORE
A key driver for this trend is the emerging values of millennials and purposeful branding. More and more, consumers are buying brands not just for what it does, but also what a brand or the parent company stands for–e.g. MORE
What we’re talking about here is brand value, and PayPal’s value could […]. The post 3 Best Strategies for Strengthening Brand Equity appeared first on Marketing Insider Group. Marketing Strategy brand brand equity Brand ManagementBack in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion. MORE
The post Small Business Marketing: Brands On A Budget appeared first on Marketing Insider Group. Every business wants to get its name out there, but when you’re a small business with a modest budget, it’s hard to come up with traditional and online marketing ideas while balancing marketing expenses against the expenses of actually doing business. And with advertising costing as much as it does, it’s no wonder that so […]. MORE
With rare exception, companies assign very little planning or resources to proactively managing the effects of a restructuring on its brand equity. Why Brand Equity Matters. A brand is the promise a company makes to its customers. Brand equity has always mattered to companies. MORE
Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately. MORE
That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Here’s how to dial in on your brand’s voice at each of those levels. MORE
October 29, 2017 by Mitch Duckler Does your brand own a distinct place in customers’ minds that is truly meaningful to them? Brand strategy is all about how you differentiate. Branding Customer Journey Digital Branding Full Surge Mitch Duckler MORE
January 2, 2018 by Mitch Duckler For years, the world’s biggest B2C brands (e.g. Starbucks, Target, Coca-Cola) have been riding the user-generated content (UGC) wave, while B2B brands have only recently begun to gain traction in creating and distributing UGC. MORE
To paraphrase the Dicken’s classic, A Tale of Two Cities, I’ll cover the best of branding and the worst of […]. Branding Rebrand rebrand MORE
March 6, 2018 by Mitch Duckler Many companies try to benefit from the equity of their established brands by launching brand extensions—new products that are introduced under an existing brand name. MORE
Branding Related Topics Act-On
JUNE 21, 2017
That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Here’s how to dial in on your brand’s voice at each of those levels.
Webbiquity
AUGUST 22, 2017
Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you.
Type A Communications
APRIL 12, 2018
Interestingly, that same study found that 74% of marketers believe brand strategy. The post 4 Ways Branding Contributes to the Customer Experience appeared first on Type A Communications.
Act-On
FEBRUARY 27, 2017
There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property.
Type A Communications
APRIL 24, 2018
April 24, 2018 by Mitch Duckler More and more, as customers increase their expectations of brands, they will continue to demand faster responses. Gone are the days when brands had the luxury of waiting a day to respond to an email.
Biznology
MAY 17, 2017
Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today.
Type A Communications
SEPTEMBER 12, 2017
September 12, 2017 by Tom Barg The biggest open secret in marketing is this: You don’t really control your brand, and you never have. Branding Marketing Digital Branding digital marketing The MX Group Tom Barg
Biznology
AUGUST 24, 2017
Traditionally brands rarely get involved in social or political issues. But today consumers want to know what brands stand for on such issues. Can a brand use this platform for proactively turning a negative into a positive? So, should a brand take a public stance?
Marketing Insider Group
AUGUST 3, 2016
Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately.
Biznology
MARCH 23, 2017
Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. It was also a way to “humanize” their brands, creating a distinct brand personality.
Navigate the Channel
DECEMBER 5, 2017
You have a great product, great service, great people, great materials—and your brand still sucks. Having a clear, agreed-upon marketing plan is essential to having your brand pointed in the right direction. Determining what your brand is—and isn’t!—and Name + Logo = Brand. “We
Navigate the Channel
JANUARY 9, 2018
In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Maintain content that resonates with your brand voice. Concentrate your efforts on branding over conversion rates.
Biznology
OCTOBER 19, 2017
The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers?
Biznology
MARCH 15, 2018
noteworthy brands taking a stand against NRA positions, and. The ultimate goal of all these forces is to influence the allegiance of the customers/voters of these brands — Congress (and Trump), the NRA, and corporations. Each congressional representative is really a personal brand.
Type A Communications
MARCH 6, 2018
March 6, 2018 by Mitch Duckler Many companies try to benefit from the equity of their established brands by launching brand extensions—new products that are introduced under an existing brand name.
Marketing Craftmanship
NOVEMBER 9, 2017
With rare exception, companies assign very little planning or resources to proactively managing the effects of a restructuring on its brand equity. Why Brand Equity Matters. A brand is the promise a company makes to its customers. Brand equity has always mattered to companies.
Great B2B Marketing
MAY 12, 2017
Complacency is a deadly risk to the health of your brand. Brand Brand Health BrandingPerhaps the most enjoyable part of my job is […].
Marketing Insider Group
FEBRUARY 2, 2018
The post Small Business Marketing: Brands On A Budget appeared first on Marketing Insider Group. Every business wants to get its name out there, but when you’re a small business with a modest budget, it’s hard to come up with traditional and online marketing ideas while balancing marketing expenses against the expenses of actually doing business. And with advertising costing as much as it does, it’s no wonder that so […].
Type A Communications
SEPTEMBER 13, 2016
Brand Storytelling Content Strategy Employee Engagement Brand Advocates Branding Carla Johnson content strategy Dan Giniss Employee Communications Humana Internal Branding Internal Communications social media Type A Communications
Biznology
APRIL 13, 2018
Brand marketing has evolved from product-centric to consumer-centric to values-centric today. 60% are more likely to engage with brands that endorse social causes. The positive response from major companies has certainly benefited their brand image, even improving their stock prices.
Type A Communications
OCTOBER 19, 2017
October 29, 2017 by Mitch Duckler Does your brand own a distinct place in customers’ minds that is truly meaningful to them? Brand strategy is all about how you differentiate. Branding Customer Journey Digital Branding Full Surge Mitch Duckler
Biznology
SEPTEMBER 16, 2016
But will Putin’s authoritative brand image have any impact on Trump’s political behavior? In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience.
Biznology
JANUARY 23, 2017
Maybe it should re-brand itself? This situation is similar to the challenges many brands face during their life cycle when their appeal becomes stale or irrelevant. Target audience – The question of relevance and appeal starts with the potential voters for the Democratic Party brand.
Biznology
APRIL 4, 2018
Local businesses have a very pragmatic attitude about branding: they ignore it. Many of them are more worried about meeting payroll, making rent, paying taxes, and other cash crises than something “abstract” (or highfalutin) like branding.
Biznology
JANUARY 13, 2017
Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales. This particular research survey we are featuring today is about branded clothing gifts such as t-shirts, hats, staff uniforms, etc. Who uses branded clothing?
Type A Communications
APRIL 4, 2016
April 5, 2016 Every day, the digital world shines a spotlight on brand inconsistencies. Branding Employee Communications HR Employer Branding Human Resources Internal Communications Michelle Smith OC Tanner
Type A Communications
JANUARY 2, 2018
January 2, 2018 by Mitch Duckler For years, the world’s biggest B2C brands (e.g. Starbucks, Target, Coca-Cola) have been riding the user-generated content (UGC) wave, while B2B brands have only recently begun to gain traction in creating and distributing UGC.
Influitive b2b
MAY 29, 2017
When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and.
Biznology
OCTOBER 13, 2016
True branding can be a bewildering challenge for many managers: either they don’t completely understand the strategic benefits of authentic branding, and/or they assume that branding simply consists of a name, logo and proprietary graphics.
Type A Communications
FEBRUARY 6, 2018
And in 2018, AI and machine learning will become even more accessible to brands. February 6, 2018 by Mitch Duckler With another year of rapid advances, artificial intelligence (AI) was the marketing technology buzzword in 2017.
Biznology
SEPTEMBER 21, 2017
A key driver for this trend is the emerging values of millennials and purposeful branding. More and more, consumers are buying brands not just for what it does, but also what a brand or the parent company stands for–e.g.
Modern B2B Marketing
AUGUST 7, 2017
Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. I’ll cover how and why customers become brand loyal and how to turn brand loyalists into brand advocates.
Biznology
DECEMBER 19, 2016
So what can storytelling do to improve communications, process our changing world, and especially help shape a corporate brand and culture? Vibrant leaders now recognize that storytelling can create an emotional connection, which is the heart of good branding.
Marketing Insider Group
MARCH 26, 2018
When you combine that with the rising impact that social media can have on a brand, a sound approach to brand management is to identify the most common episodes that can impact brand perception and to take a cross functional approach to managing them […].
Type A Communications
NOVEMBER 30, 2017
Branding Customer Experience Marketing AI Artificial Intelligence B2B Marketing FullSurge marketing Mitch DucklerNovember 30, 2017 by Mitch Duckler In 1962, TV viewers were first introduced to an animated sitcom about a futuristic world of flying cars, cities in the sky, and space. read more.
Great B2B Marketing
JUNE 8, 2017
To paraphrase the Dicken’s classic, A Tale of Two Cities, I’ll cover the best of branding and the worst of […]. Branding Rebrand rebrand
Biznology
OCTOBER 20, 2016
This post is about how Donald Trump’s polarizing candidacy is affecting the Trump brand. We’ve heard all sorts of intrigue about how successful Donald Trump’s businesses really are, but there is no denying that Trump is a brand, and that a great deal (most?)
Type A Communications
AUGUST 23, 2016
August 23, 2016 by Carla Johnson When it comes to consistently telling a brand story, few brands have the sustainable track record that Nike does. B2B Marketing Brand Storytelling Content Strategy Branding Carla Johnson Nike storytelling Type A Communications
Biznology
JULY 20, 2017
Marketers and political leaders have been frustrated for years with the reluctance of millennials to actually follow up on their complaints and take real action on brand issues. The post Millennials are finally taking action in brand support appeared first on Biznology.
ScribbleLive
DECEMBER 8, 2016
Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results. How are Content Marketing and Digital Branding Complementary? Your digital brand is composed of your digital identity, visibility, and credibility as defined by the Digital Branding Institute.
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