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Branding Related Topics 
Building a B2B Brand Starts with Stories, Not Standards
Type A Communications
APRIL 20, 2017
April 20, 2017 by Chris Schermer As a B2B marketing agency, SCHERMER often gets asked to do “branding.” Typically, it’s marketers who want help with their brand positioning, messaging and.
MarTech: Top 100 Influencers and Brands
Onalytica B2B
JANUARY 18, 2017
The number of martech ventures that are innovating new ways to connect brands and audiences in a digital world is measured in the thousands. Wouldn’t it be great if one brand offered it all? Bigger brands are already doing so. Ross Brand. TOP 50 BRANDS.
Cloud: Top 100 Influencers & Brands
Onalytica B2B
JULY 29, 2015
Cloud: Top 100 Influencers & Brands Click To Tweet. We discovered a very engaged community with much discussion between individuals and brands. Top 100 Brands. The post Cloud: Top 100 Influencers & Brands appeared first on onalytica.
Personal brand or company brand? The new realities of life online
grow - Practical Marketing Solutions
SEPTEMBER 10, 2015
I’m not supposed to be part of the news story so how do I build a personal brand? Am I a personal brand or a company brand? Isn’t that what is supposed to happen when you build a brand? I don’t want my employees to build a brand on social media.
How Branding Can Make or Break The Customer Experience
B2B Marketing Insider
SEPTEMBER 5, 2016
Branding is the art of influencing customers’ perceptions. For better or worse, customers use these impressions when interacting with your brand. Marty Neumier, author of The Brand Gap, describes branding as “…a person’s gut feeling about a product, service, or company.
10 Reasons why branding is even more important for start-ups
Biznology
OCTOBER 13, 2016
True branding can be a bewildering challenge for many managers: either they don’t completely understand the strategic benefits of authentic branding, and/or they assume that branding simply consists of a name, logo and proprietary graphics.
How Putin’s brand inspires Trump
Biznology
SEPTEMBER 16, 2016
But will Putin’s authoritative brand image have any impact on Trump’s political behavior? In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience.
5 Marketing Strategies for a Record-Breaking Brand Launch
B2B Marketing Insider
AUGUST 2, 2016
Your highly anticipated brand is set to launch soon. The post 5 Marketing Strategies for a Record-Breaking Brand Launch appeared first on Marketing Insider Group. Marketing Strategy branding Content Marketing Social Media user-generated contentIt’s official!
Four ways social media impacts emotional branding
grow - Practical Marketing Solutions
NOVEMBER 3, 2014
Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding: We build relationships with brands like we build relationships with our friends. We have bonded with these brands and have attached ourselves to them.
Lincoln Electric Changes Perception of Industry with Brand Storytelling
Type A Communications
JULY 7, 2015
Brand Storytelling B2B Marketing content marketing storytellingJuly 7, 2015 Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers –. read more.
Four Characteristics of a Successful Brand Community
Tomorrow People
MARCH 3, 2016
Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful? Brand Credibility
Do You Suffer From Brand Detachment Disorder?
Type A Communications
FEBRUARY 7, 2017
February 7, 2017 by Carla Johnson Super Bowl ads are the mother lode of creativity. They’re the most watched show on television every year and the buzz of marketers for. read more. Creativity Marketing Storytelling
Building a personal brand? Here’s why you need to ignore SEO
grow - Practical Marketing Solutions
DECEMBER 28, 2016
I’ve been spending a lot of time thinking about this idea of “personal branding” in the world today as I prepare to launch an exciting new book called KNOWN: The handbook for building and unleashing your personal brand in the digital age. By Mark Schaefer.
PR 2015: Top 100 Influencers & Brands
Onalytica B2B
JULY 8, 2015
Everyone is a brand, everyone is a publisher, everyone has a story to tell, everyone has an audience. We were interested in seeing which PR professionals and brands were leading the online discussion. PR: Top 100 Influencers & Brands Click To Tweet. Brand Competition.
Brand mapping – Correspondence Analysis explained
The B2B Research Blog
NOVEMBER 14, 2016
Which attributes most closely define your brand? Which other brands are challenging you for this space? How differentiated is your brand and where might there be white space? It’s from a real-life study of how buyers of corporate IT systems perceive different vendor brands.
Does corporate storytelling work? Some mega-brands say no.
grow - Practical Marketing Solutions
MAY 15, 2017
Is Coca-Cola still a brand publisher? Another example is Newell Brands ‘ Sharpie pen division. The awesome Brains On Fire Agency created a global community scrapbookers for the Fiskars brand, driven by a user-generated blog, case studies, and craft projects.
6 Examples of Genius Brand Storytelling You Have to See
B2B Marketing Insider
MAY 15, 2017
If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times.
A Guide to Finding Your Brand Voice
ScribbleLive
JUNE 22, 2016
How important is a brand’s voice? Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. Yet too often, brands fail to develop or define a solid brand voice.
How a Content Marketing Mission Statement Supports the Brand Story
Type A Communications
JANUARY 5, 2016
January 5, 2016 I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. Content Strategy Brand Storytelling content marketing content mission
How social media is changing what brands stand for
Biznology
MARCH 23, 2017
Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. It was also a way to “humanize” their brands, creating a distinct brand personality.
The Content Marketing Brand Management Checklist
Contently
FEBRUARY 28, 2017
Brand management is a little bit like dental hygiene: Those who avoid it are going to end up with big problems that easily could’ve been avoided. Yet marketers who fail to comply with brand standards and legal safeguards risk losing more than just a tooth.
How Trump’s brand positioned itself for victory
Biznology
NOVEMBER 16, 2016
However, from a branding perspective, the compelling reasons behind each vote was more about what each candidate stood for. And this is what branding is all about–making promises that resonate with people’s intense emotional desires, to connect with them.
Origami Logic Scores Gold with “Brand Olympics” Campaign
The Point
AUGUST 16, 2016
The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.
What’s Brand Storytelling and Why Do You Need It?
Type A Communications
AUGUST 11, 2016
August 11, 2016 Frustration. I’m hearing more of it and not just from marketers – but from executives as well. Conversations that used to be within the walls of marketing. read more.
Eight Critical Brand Health Questions You Should Be Asking
Great B2B Marketing
MAY 12, 2017
Complacency is a deadly risk to the health of your brand. Brand Brand Health BrandingPerhaps the most enjoyable part of my job is […].
Help! My Brand Went Viral: 12 Small Brands That Made It Big
Hubspot
APRIL 5, 2017
When these global brands go viral, it's not a huge surprise. They have agencies and well-staffed marketing teams standing by to handle the good, the bad, and the ugly that can result when brands go viral. What happens to small brands that hit on marketing gold, kind of by accident?
Metrics to Help You Track Brand, Demand, and Expand
Act-On
AUGUST 1, 2016
Marketing agency nDash wrote a funny blog post noting how Benjamin Franklin used content to grow his personal and business brands: “Benjamin Franklin could be seen as one of the founding fathers of content marketing. Business Focus: BRAND. Measurement Tips: 4 Brand Metrics to Watch.
3 essential steps to build a powerful personal online brand
grow - Practical Marketing Solutions
MARCH 3, 2014
Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. Ignite the brand. Ignite the brand.
How Your Employer Brand is Influencing Your Business Brand
B2B Marketing Insider
AUGUST 3, 2016
Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately.
Why Social Proof Matters For Your Brand
Modern Marketing
APRIL 10, 2017
Social media has forced brands to wake up and consider how they are constructing forms of social proof in the social media era. For example, even something as simple as checking how many followers a brand has on Twitter or Instagram can be a powerful signal to consumers.
How To Build A Community of Brand Advocates
Influitive b2b
MARCH 10, 2017
B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.
5 Ways to Modernize Your B2B Branding and Marketing Online
KoMarketing Associates
JULY 24, 2015
If your organization is suffering from a case of the “olds” and you want to take your branding and marketing into the 21st century, here’s some areas where a breath of fresh air can make a huge difference in customer perception and interest.
What it’s like to be hugged by a brand. Literally.
grow - Practical Marketing Solutions
DECEMBER 12, 2016
Last week I was hugged by a brand. Since the first edition of The Tao of Twitter (2011), I’ve been writing that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Brands need to be more human and authentic.
Four Key Ways To Build Your B2B Brand Online
Webbiquity
MARCH 10, 2016
Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Let’s take a look at how B2B firms can build their brands in this competitive space. LinkedIn is a fertile ground for B2B brand-building and lead generation.
Building a Brand Strategy
Lead Liaison
NOVEMBER 22, 2016
The company had failed to develop a strong brand message and image. Simple: He applied a brand that others were aware of, trusted, and would be top of mind when a need arose. Interested in learning more about how you can build a brand strategy with marketing automation?
Sustainability: Top 100 Influencers and Brands
Onalytica B2B
MARCH 2, 2016
The results of any mapping can be read differently, but we take note of her emphasis on the power of an individual’s social media activity as complement to authentic brand engagement on the topic. TOP 100 BRANDS. Sustainable Brands.
Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
Act-On
FEBRUARY 9, 2016
As the company (which later sold and is now FedEx Office ) grew, it necessarily began to pay more attention to its branding. You can guess all the reasons why brand consistency matters for a B2C company, right? Brand personality. What’s your brand’s personality equation?
Brand Journalism and the Case for Optimism
Content Standard
MAY 24, 2017
It pains me to admit that, although my career depends on it, I harbor a small but stubborn vein of cynicism when it comes to brand journalism. Why would a brand want to enter that world now of all times? and the mind behind Marriott’s groundbreaking brand newsroom.
How to Rejuvenate a Troubled B2B Brand
Great B2B Marketing
MARCH 18, 2015
Two months ago, I wrote an article titled The Economic Value of Your Company Brand. The theme of the post: No matter the size and scope of your company, the brand position you hold with your prospects and customers has monetary value in terms of sales, stock prices and even employee retention.
Open Source: Top 100 Influencers and Brands
Onalytica B2B
MARCH 9, 2016
We were very interested in seeing which Open Source professionals and brands were leading the online discussion, so we analysed 700K+ tweets from November 16th 2015 to February 4th 2016 mentioning the keywords “Open Source” OR opensource. TOP 100 BRANDS.
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