Instagram’s new venture raises some questions—namely, what sort of content can we expect from the platform, and how should brands get involved? ?. Certain brands have already realized IGTV has the potential to be more interactive than YouTube. MORE
Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. I’ll cover how and why customers become brand loyal and how to turn brand loyalists into brand advocates. MORE
So what can storytelling do to improve communications, process our changing world, and especially help shape a corporate brand and culture? Vibrant leaders now recognize that storytelling can create an emotional connection, which is the heart of good branding. MORE
There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property. MORE
True branding can be a bewildering challenge for many managers: either they don’t completely understand the strategic benefits of authentic branding, and/or they assume that branding simply consists of a name, logo and proprietary graphics. MORE
noteworthy brands taking a stand against NRA positions, and. The ultimate goal of all these forces is to influence the allegiance of the customers/voters of these brands — Congress (and Trump), the NRA, and corporations. Each congressional representative is really a personal brand. MORE
This could be a huge challenge to the brand image for these chief executives and implicitly a risk for their company brand. Because a company brand is often defined by the image and values of its CEO, the overall brand risk will be intensified as a result. MORE
When customers are introduced to a brand or product because a peer shared their content, they are five times more likely to convert into a customer themselves, and 56% of consumers say that seeing a branded post from a friend impacts their decision to purchase. MORE
Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales. This particular research survey we are featuring today is about branded clothing gifts such as t-shirts, hats, staff uniforms, etc. Who uses branded clothing? MORE
Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. If your business is caught in this knowledge gap, here are four ways that you can use press releases to drive and increase brand visibility: Milestones. MORE
Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix. MORE
The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers? MORE
The roller coaster ride behind the Trump brand and his merchandising empire over the past 20 years is a perfect example of what happens when a personal brand loses its credibility and integrity. One of the best known examples of a successful lifestyle brand is Martha Stewart. MORE
Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top priority concern for every marketer. MORE
When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and. MORE
Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results. How are Content Marketing and Digital Branding Complementary? Your digital brand is composed of your digital identity, visibility, and credibility as defined by the Digital Branding Institute. MORE
Your brand’s colors can tell more than you can imagine about your business. It’s no surprise that the most popular brands in the world have a strong association with their logos. Their colors tend to reflect their branding , even when they don’t involve any text on them. MORE
Even with all of the modern and digital advancements, you can (and should) use promotional products to assist with your current marketing strategy to help your branding efforts. Today, we are offering tips on how promotional products tie into your web design and branding. MORE
Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. It was also a way to “humanize” their brands, creating a distinct brand personality. MORE
This post is about how Donald Trump’s polarizing candidacy is affecting the Trump brand. We’ve heard all sorts of intrigue about how successful Donald Trump’s businesses really are, but there is no denying that Trump is a brand, and that a great deal (most?) MORE
Building a strong brand for your software as a service business will help set you apart from the competition. Although it’s often difficult to measure the effectiveness of a solid branding related marketing strategy, it’s still definitely worth it to keep your company at the forefront of the minds of your current and potential customers. SaaS Marketing Social Media Branding MORE
So what can a CEO do to surmount these huge challenges of partisanship and brand trust? The essence of good branding is all about creating a strong emotional bond with customers, and in today’s world, this includes employees, investors and other stakeholders. MORE
Maybe it should re-brand itself? This situation is similar to the challenges many brands face during their life cycle when their appeal becomes stale or irrelevant. Target audience – The question of relevance and appeal starts with the potential voters for the Democratic Party brand. MORE
For the 173rd episode of The Marketing Book Podcast, I interviewed Nick Westergaard, author of Brand Now: How to Stand Out in a Crowded, Distracted World. The post Weekend Reading: “Brand Now” by Nick Westergaard appeared first on Marketing Insider Group. MORE
Which attributes most closely define your brand? Which other brands are challenging you for this space? How differentiated is your brand and where might there be white space? It’s from a real-life study of how buyers of corporate IT systems perceive different vendor brands. MORE
Traditionally brands rarely get involved in social or political issues. But today consumers want to know what brands stand for on such issues. Can a brand use this platform for proactively turning a negative into a positive? So, should a brand take a public stance? MORE
In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. Effective landing pages enhance your brand image and compel visitors to take action. MORE
You may have heard of brand archetypes before, but have you ever really stopped to consider how they apply to your brand? When used correctly, however, brand archetypes have the power to place your brand front and center, not just in your customer’s mind, but in their hearts. MORE
Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today. MORE
But will Putin’s authoritative brand image have any impact on Trump’s political behavior? In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience. MORE
In a matter of days, Uber lost 200,000 customers, and people were boycotting the brand on Twitter with #DeleteUber. For brands, it’s no longer business as usual. All branding is personal now, be it professionally or socially. MORE
The post Should CPG Brands Care About User Experience? By Brittany Hodak The consumer product goods (CPG) category seems virtually set up for success. Its products — ranging from soda to laundry detergent to deodorant — are available everywhere, regularly consumed, and regularly needed. MORE
Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you. MORE
A key driver for this trend is the emerging values of millennials and purposeful branding. More and more, consumers are buying brands not just for what it does, but also what a brand or the parent company stands for–e.g. MORE
What we’re talking about here is brand value, and PayPal’s value could […]. The post 3 Best Strategies for Strengthening Brand Equity appeared first on Marketing Insider Group. Marketing Strategy brand brand equity Brand ManagementBack in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion. MORE
Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful? Brand Credibility MORE
Whenever I talk to brand marketers, I always make sure to ask them one question: How is your content different than what your competitors create? However, for the brands that do have a distinct voice, this question is easy. MORE
The post Small Business Marketing: Brands On A Budget appeared first on Marketing Insider Group. Every business wants to get its name out there, but when you’re a small business with a modest budget, it’s hard to come up with traditional and online marketing ideas while balancing marketing expenses against the expenses of actually doing business. And with advertising costing as much as it does, it’s no wonder that so […]. MORE
With rare exception, companies assign very little planning or resources to proactively managing the effects of a restructuring on its brand equity. Why Brand Equity Matters. A brand is the promise a company makes to its customers. Brand equity has always mattered to companies. MORE
Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately. MORE
That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Here’s how to dial in on your brand’s voice at each of those levels. MORE
I just got off the phone with a B2B CEO who wanted to build his B2B branding messaging around the […]. B2B Brand B2B Branding Brand MORE
Branding Related Topics Act-On
JUNE 21, 2017
That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Here’s how to dial in on your brand’s voice at each of those levels.
Webbiquity
AUGUST 22, 2017
Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you.
Biznology
JULY 16, 2018
So what can a CEO do to surmount these huge challenges of partisanship and brand trust? The essence of good branding is all about creating a strong emotional bond with customers, and in today’s world, this includes employees, investors and other stakeholders.
Act-On
FEBRUARY 27, 2017
There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property.
Speaker: Mat Zucker, Partner, Prophet
Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.
Modern B2B Marketing
JULY 18, 2018
You may have heard of brand archetypes before, but have you ever really stopped to consider how they apply to your brand? When used correctly, however, brand archetypes have the power to place your brand front and center, not just in your customer’s mind, but in their hearts.
Biznology
MAY 17, 2017
Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today.
Biznology
JUNE 8, 2017
Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix.
Biznology
AUGUST 24, 2017
Traditionally brands rarely get involved in social or political issues. But today consumers want to know what brands stand for on such issues. Can a brand use this platform for proactively turning a negative into a positive? So, should a brand take a public stance?
Marketing Insider Group
AUGUST 3, 2016
Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately.
Biznology
MARCH 23, 2017
Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. It was also a way to “humanize” their brands, creating a distinct brand personality.
Biznology
FEBRUARY 14, 2018
Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top priority concern for every marketer.
Modern B2B Marketing
AUGUST 7, 2017
Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. I’ll cover how and why customers become brand loyal and how to turn brand loyalists into brand advocates.
Biznology
JUNE 7, 2018
Even with all of the modern and digital advancements, you can (and should) use promotional products to assist with your current marketing strategy to help your branding efforts. Today, we are offering tips on how promotional products tie into your web design and branding.
Contently
FEBRUARY 2, 2018
In a matter of days, Uber lost 200,000 customers, and people were boycotting the brand on Twitter with #DeleteUber. For brands, it’s no longer business as usual. All branding is personal now, be it professionally or socially.
Biznology
OCTOBER 19, 2017
The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers?
Fusion Marketing Partners
MAY 1, 2018
I just got off the phone with a B2B CEO who wanted to build his B2B branding messaging around the […]. B2B Brand B2B Branding Brand
Marketing Insider Group
MAY 4, 2018
For the 173rd episode of The Marketing Book Podcast, I interviewed Nick Westergaard, author of Brand Now: How to Stand Out in a Crowded, Distracted World. The post Weekend Reading: “Brand Now” by Nick Westergaard appeared first on Marketing Insider Group.
Biznology
MAY 25, 2018
Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. If your business is caught in this knowledge gap, here are four ways that you can use press releases to drive and increase brand visibility: Milestones.
Marketing Insider Group
JULY 2, 2018
The post Should CPG Brands Care About User Experience? By Brittany Hodak The consumer product goods (CPG) category seems virtually set up for success. Its products — ranging from soda to laundry detergent to deodorant — are available everywhere, regularly consumed, and regularly needed.
Biznology
SEPTEMBER 16, 2016
But will Putin’s authoritative brand image have any impact on Trump’s political behavior? In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience.
Biznology
JANUARY 23, 2017
Maybe it should re-brand itself? This situation is similar to the challenges many brands face during their life cycle when their appeal becomes stale or irrelevant. Target audience – The question of relevance and appeal starts with the potential voters for the Democratic Party brand.
Marketing Craftmanship
NOVEMBER 9, 2017
With rare exception, companies assign very little planning or resources to proactively managing the effects of a restructuring on its brand equity. Why Brand Equity Matters. A brand is the promise a company makes to its customers. Brand equity has always mattered to companies.
Influitive b2b
MAY 29, 2017
When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and.
Marketing Insider Group
JUNE 5, 2018
When customers are introduced to a brand or product because a peer shared their content, they are five times more likely to convert into a customer themselves, and 56% of consumers say that seeing a branded post from a friend impacts their decision to purchase.
Biznology
OCTOBER 13, 2016
True branding can be a bewildering challenge for many managers: either they don’t completely understand the strategic benefits of authentic branding, and/or they assume that branding simply consists of a name, logo and proprietary graphics.
Contently
OCTOBER 6, 2017
Whenever I talk to brand marketers, I always make sure to ask them one question: How is your content different than what your competitors create? However, for the brands that do have a distinct voice, this question is easy.
Webbiquity
JUNE 7, 2018
In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. Effective landing pages enhance your brand image and compel visitors to take action.
Biznology
JANUARY 13, 2017
Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales. This particular research survey we are featuring today is about branded clothing gifts such as t-shirts, hats, staff uniforms, etc. Who uses branded clothing?
Biznology
DECEMBER 19, 2016
So what can storytelling do to improve communications, process our changing world, and especially help shape a corporate brand and culture? Vibrant leaders now recognize that storytelling can create an emotional connection, which is the heart of good branding.
Biznology
MARCH 15, 2018
noteworthy brands taking a stand against NRA positions, and. The ultimate goal of all these forces is to influence the allegiance of the customers/voters of these brands — Congress (and Trump), the NRA, and corporations. Each congressional representative is really a personal brand.
Biznology
OCTOBER 20, 2016
This post is about how Donald Trump’s polarizing candidacy is affecting the Trump brand. We’ve heard all sorts of intrigue about how successful Donald Trump’s businesses really are, but there is no denying that Trump is a brand, and that a great deal (most?)
Roketto
JULY 19, 2018
Building a strong brand for your software as a service business will help set you apart from the competition. Although it’s often difficult to measure the effectiveness of a solid branding related marketing strategy, it’s still definitely worth it to keep your company at the forefront of the minds of your current and potential customers. SaaS Marketing Social Media Branding
Biznology
SEPTEMBER 21, 2017
A key driver for this trend is the emerging values of millennials and purposeful branding. More and more, consumers are buying brands not just for what it does, but also what a brand or the parent company stands for–e.g.
Modern B2B Marketing
MAY 29, 2018
Your brand’s colors can tell more than you can imagine about your business. It’s no surprise that the most popular brands in the world have a strong association with their logos. Their colors tend to reflect their branding , even when they don’t involve any text on them.
The B2B Research Blog
NOVEMBER 14, 2016
Which attributes most closely define your brand? Which other brands are challenging you for this space? How differentiated is your brand and where might there be white space? It’s from a real-life study of how buyers of corporate IT systems perceive different vendor brands.
Contently
JULY 9, 2018
Instagram’s new venture raises some questions—namely, what sort of content can we expect from the platform, and how should brands get involved? ?. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.
ScribbleLive
DECEMBER 8, 2016
Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results. How are Content Marketing and Digital Branding Complementary? Your digital brand is composed of your digital identity, visibility, and credibility as defined by the Digital Branding Institute.
Marketing Insider Group
FEBRUARY 2, 2018
The post Small Business Marketing: Brands On A Budget appeared first on Marketing Insider Group. Every business wants to get its name out there, but when you’re a small business with a modest budget, it’s hard to come up with traditional and online marketing ideas while balancing marketing expenses against the expenses of actually doing business. And with advertising costing as much as it does, it’s no wonder that so […].
Tomorrow People
MARCH 3, 2016
Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful? Brand Credibility
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