How to Develop a Brand Voice You Can Live With

Act-On

That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Here’s how to dial in on your brand’s voice at each of those levels.

Turn Brand Loyalists into Brand Advocates

Modern B2B Marketing

Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. I’ll cover how and why customers become brand loyal and how to turn brand loyalists into brand advocates.

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Trending Sources

MarTech: Top 100 Influencers and Brands

Onalytica B2B

The number of martech ventures that are innovating new ways to connect brands and audiences in a digital world is measured in the thousands. Wouldn’t it be great if one brand offered it all? Bigger brands are already doing so. Ross Brand. TOP 50 BRANDS.

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Cloud: Top 100 Influencers & Brands

Onalytica B2B

Cloud: Top 100 Influencers & Brands Click To Tweet. We discovered a very engaged community with much discussion between individuals and brands. Top 100 Brands. The post Cloud: Top 100 Influencers & Brands appeared first on onalytica.

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Building a B2B Brand Starts with Stories, Not Standards

Type A Communications

April 20, 2017 by Chris Schermer As a B2B marketing agency, SCHERMER often gets asked to do “branding.” Typically, it’s marketers who want help with their brand positioning, messaging and.

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How social media is changing what brands stand for

Biznology

Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. It was also a way to “humanize” their brands, creating a distinct brand personality.

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

Fast forward to 2015 where every brand is a publisher and the market is crowded like never before. The marketing technology landscape from Scott Brinker is a good way of seeing the increase in tools dedicated to help brands with every stage of content marketing. Top 100 Brands.

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The resurgence of values-based branding for restoring trust

Biznology

The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers?

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Lincoln Electric Changes Perception of Industry with Brand Storytelling

Type A Communications

Brand Storytelling B2B Marketing content marketing storytellingJuly 7, 2015 Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers –. read more.

How To Train Your Employees To Be Brand Ambassadors

Influitive b2b

When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and.

10 Reasons why branding is even more important for start-ups

Biznology

True branding can be a bewildering challenge for many managers: either they don’t completely understand the strategic benefits of authentic branding, and/or they assume that branding simply consists of a name, logo and proprietary graphics.

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A Guide to Finding Your Brand Voice

ScribbleLive

How important is a brand’s voice? Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. Yet too often, brands fail to develop or define a solid brand voice.

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5 Marketing Strategies for a Record-Breaking Brand Launch

Marketing Insider Group

Your highly anticipated brand is set to launch soon. The post 5 Marketing Strategies for a Record-Breaking Brand Launch appeared first on Marketing Insider Group. Marketing Strategy branding Content Marketing Social Media user-generated contentIt’s official!

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Four Characteristics of a Successful Brand Community

Tomorrow People

Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful? Brand Credibility

Brand Strategy 101: 7 Essentials for Strong Company Branding

Hubspot

Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do.

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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Everyone is a brand, everyone is a publisher, everyone has a story to tell, everyone has an audience. We were interested in seeing which PR professionals and brands were leading the online discussion. PR: Top 100 Influencers & Brands Click To Tweet. Brand Competition.

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How storytelling can shape the corporate brand and culture

Biznology

So what can storytelling do to improve communications, process our changing world, and especially help shape a corporate brand and culture? Vibrant leaders now recognize that storytelling can create an emotional connection, which is the heart of good branding.

How Putin’s brand inspires Trump

Biznology

But will Putin’s authoritative brand image have any impact on Trump’s political behavior? In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience.

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How a Content Marketing Mission Statement Supports the Brand Story

Type A Communications

January 5, 2016 I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. Content Strategy Brand Storytelling content marketing content mission

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Branding is b t

The B2B Research Blog

Branding is marketing b t. The relationship is with me – the sales guy – not the corporate brand. And anyway our brand is just fine, the logo is great.”. As a marketer you no doubt recognise the value of a strong brand. 77% of the 100 B2B marketing leaders we recently surveyed for the B2B Leaders Forum went so far as to describe branding as critical to their company’s future growth. First explain that, like it or lump it, they have a brand.

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5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

If your organization is suffering from a case of the “olds” and you want to take your branding and marketing into the 21st century, here’s some areas where a breath of fresh air can make a huge difference in customer perception and interest.

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What’s Brand Storytelling and Why Do You Need It?

Type A Communications

August 11, 2016 Frustration. I’m hearing more of it and not just from marketers – but from executives as well. Conversations that used to be within the walls of marketing. read more.

22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

That's why we have a lot of respect for the brands that have done it right. While logos are visual representations of a brand, slogans are audible representations of a brand. It differentiates the brand. Check out our essential branding guide here. ).

Finding Your Brand Voice

Content Standard

There are a number of disparate factors that influence the direction of your brand voice. Target audience, marketing objectives, existing brand guidelines—the list of contributing elements can be massive. The Brand Journalist.

Do You Suffer From Brand Detachment Disorder?

Type A Communications

February 7, 2017 by Carla Johnson Super Bowl ads are the mother lode of creativity. They’re the most watched show on television every year and the buzz of marketers for. read more. Creativity Marketing Storytelling

How Your Employer Brand is Influencing Your Business Brand

Marketing Insider Group

Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately.

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.

Sustainability: Top 100 Influencers and Brands

Onalytica B2B

The results of any mapping can be read differently, but we take note of her emphasis on the power of an individual’s social media activity as complement to authentic brand engagement on the topic. TOP 100 BRANDS. Sustainable Brands.

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How to Rejuvenate a Troubled B2B Brand

Great B2B Marketing

Two months ago, I wrote an article titled The Economic Value of Your Company Brand. The theme of the post: No matter the size and scope of your company, the brand position you hold with your prospects and customers has monetary value in terms of sales, stock prices and even employee retention.

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Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)

Act-On

As the company (which later sold and is now FedEx Office ) grew, it necessarily began to pay more attention to its branding. You can guess all the reasons why brand consistency matters for a B2C company, right? Brand personality. What’s your brand’s personality equation?

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Metrics to Help You Track Brand, Demand, and Expand

Act-On

Marketing agency nDash wrote a funny blog post noting how Benjamin Franklin used content to grow his personal and business brands: “Benjamin Franklin could be seen as one of the founding fathers of content marketing. Business Focus: BRAND. Measurement Tips: 4 Brand Metrics to Watch.

The Content Marketing Brand Management Checklist

Contently

Brand management is a little bit like dental hygiene: Those who avoid it are going to end up with big problems that easily could’ve been avoided. Yet marketers who fail to comply with brand standards and legal safeguards risk losing more than just a tooth.

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How Trump’s brand positioned itself for victory

Biznology

However, from a branding perspective, the compelling reasons behind each vote was more about what each candidate stood for. And this is what branding is all about–making promises that resonate with people’s intense emotional desires, to connect with them.

How Executive Branding Can Help Your B2B Marketing Efforts

KoMarketing Associates

Executive branding essentially means focusing on the same branding techniques you’d use for entire companies and narrowing it down to the single individual; the executive leader. By focusing on their knowledge, passions, and authority, having executives in the public eye can strengthen a brand’s credibility. Executive branding was included in a Forbes list of the top trends in marketing B2B companies need to watch out for in 2017.

Open Source: Top 100 Influencers and Brands

Onalytica B2B

We were very interested in seeing which Open Source professionals and brands were leading the online discussion, so we analysed 700K+ tweets from November 16th 2015 to February 4th 2016 mentioning the keywords “Open Source” OR opensource. TOP 100 BRANDS.

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Should brands take a public stand on social or political issues?

Biznology

Traditionally brands rarely get involved in social or political issues. But today consumers want to know what brands stand for on such issues. Can a brand use this platform for proactively turning a negative into a positive? So, should a brand take a public stance?

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REI’s #OptOutside Brand Story Proves Marketing Should Drive Operations

Type A Communications

Brand Storytelling Content Strategy Innovation Thought Leadership OptOutside REINovember 17, 2015 REI announced it is doing the unthinkable. The multi-billion retail giant is closing its doors on the biggest day of the year – Black Friday. Because. read more.

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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Multiple articles point to brand pages as the solution. The problem is, Google+ Brand Pages are not the ticket to SEO success. In fact, if you focus your Google+ efforts on your new brand page, you will miss the most important search benefits of Google+. Brands are not people.

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Brand assimilation in link campaigns: building client trust

Biznology

Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. On the flip side, it becomes extremely difficult to sustain a link campaign if you stumble with brand assimilation. Brand Assimilation: Research.

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Building a Brand Strategy

Lead Liaison

The company had failed to develop a strong brand message and image. Simple: He applied a brand that others were aware of, trusted, and would be top of mind when a need arose. Interested in learning more about how you can build a brand strategy with marketing automation?