INDUSTRY INSIGHTS YOUR PEERS ARE READING
The growing risk from a tarnished reputation undermining the value of a brand is an alarming trend with implications for widespread, severe damage in business and politics. To really appreciate the gravity of this emerging trend, it is important to fully understand branding. MORE
That’s why we’re comparing each of the great (surviving) houses in Westeros to existing brands. At the end of the show, the house to win the game of thrones will likely be the one that demonstrates the best branding… and also sword-fighting. MORE
Charlie Jones, president and founder of Brand Intersection Group, has spent his career combating a widespread, fundamental misunderstanding of brand stories. “People will say, ‘we need branding work,’ and then they begin the conversation talking about color schemes. MORE
Wherever you are in your eCommerce journey, it is vital to put brand strategy to work for your business. According to Simon Sinek, best-selling author of Start With Why , “people don’t buy what you do [or sell], they buy why you do it [your brand].” MORE
There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property. MORE
This could be a huge challenge to the brand image for these chief executives and implicitly a risk for their company brand. Because a company brand is often defined by the image and values of its CEO, the overall brand risk will be intensified as a result. MORE
Earlier this week, I presented a BrightTALK webinar on behalf of the Sales Experts Channel, titled, Branding and Positioning for […]. Branding Company Brand Positioning Company brand MORE
Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding. MORE
Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix. MORE
The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers? MORE
Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. What Exactly Is Brand Identity? Brand identity refers to the collection […]. MORE
The roller coaster ride behind the Trump brand and his merchandising empire over the past 20 years is a perfect example of what happens when a personal brand loses its credibility and integrity. One of the best known examples of a successful lifestyle brand is Martha Stewart. MORE
Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top priority concern for every marketer. MORE
Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. It was also a way to “humanize” their brands, creating a distinct brand personality. MORE
The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was stunning, and guaranteed to further polarize a very partisan society. Their “Just Do It” advertising supports this brand personality profile. MORE
Maybe it should re-brand itself? This situation is similar to the challenges many brands face during their life cycle when their appeal becomes stale or irrelevant. Target audience – The question of relevance and appeal starts with the potential voters for the Democratic Party brand. MORE
So what can a CEO do to surmount these huge challenges of partisanship and brand trust? The essence of good branding is all about creating a strong emotional bond with customers, and in today’s world, this includes employees, investors and other stakeholders. MORE
It’s also the primary attack vector criminals and spammers use to target your audience with malicious and fake emails claiming to be from your brand. When users engage with these emails, not only are they harmed, but your brand’s reputation is harmed as well. MORE
Enter the direct-to-consumer (D2C) brand. With their ability to cut out the middleman and sell their products and services to the end customer, these brands have transformed not only the industries they’re in, but marketing as well. MORE
Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. MORE
Traditionally brands rarely get involved in social or political issues. But today consumers want to know what brands stand for on such issues. Can a brand use this platform for proactively turning a negative into a positive? So, should a brand take a public stance? MORE
Think about some of the most recognizable brands out there. Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? Branding MORE
The post Why You Need to Share Your Brand’s Story appeared first on Marketing Insider Group. Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. MORE
The recent Oscar choice of “Birdman” as the best movie of 2014 not only defied moviegoers’ preferences, but it is also a lesson on how a strong brand can lose credibility and hence trust when it becomes so self-obsessed. It may not be obvious, but the Oscar is a powerful brand. MORE
Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today. MORE
But will Putin’s authoritative brand image have any impact on Trump’s political behavior? In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience. MORE
Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you. MORE
A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. In case you missed any, we decided to round them up, superlative-style, in this year’s Branded Tweet Awards. Ah, Twitter. MORE
What we’re talking about here is brand value, and PayPal’s value could […]. The post 3 Best Strategies for Strengthening Brand Equity appeared first on Marketing Insider Group. Marketing Strategy brand brand equity Brand ManagementBack in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion. MORE
Brand stories, according to a recent article by the American Marketing Association “build stakeholder affinity and influence action” Not just any brand stories, though. A brand story must intrigue potential clients to be effective. MORE
Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. Social Media Brand Monitoring Tools. MORE
Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately. MORE
That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Here’s how to dial in on your brand’s voice at each of those levels. MORE
Our latest webinar is on personal branding with expert Monique deMaio. Companies and organizations are not the only things that need strategic planning and branding—so do people. Do you know what YOUR personal brand is? Mike Moran interviews consultant Monique deMaio, creator of the Be the CMO of Your Life Program, on what is takes to develop a personal brand. From a personal side, Monique helps executives develop a game plan to live their best “personal brand.”. MORE
Branding Related Topics Webbiquity
MAY 21, 2019
Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. Social Media Brand Monitoring Tools.
Marketing Insider Group
APRIL 18, 2019
Think about some of the most recognizable brands out there. Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? Branding
Marketing Insider Group
OCTOBER 11, 2018
Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity.
Webbiquity
AUGUST 22, 2017
Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you.
Act-On
JUNE 21, 2017
That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Here’s how to dial in on your brand’s voice at each of those levels.
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Fusion Marketing Partners
MARCH 28, 2019
Earlier this week, I presented a BrightTALK webinar on behalf of the Sales Experts Channel, titled, Branding and Positioning for […]. Branding Company Brand Positioning Company brand
Biznology
MAY 17, 2017
Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today.
Biznology
JUNE 8, 2017
Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix.
Marketing Insider Group
AUGUST 3, 2016
Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately.
|
Contently
DECEMBER 7, 2018
A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. In case you missed any, we decided to round them up, superlative-style, in this year’s Branded Tweet Awards. Ah, Twitter.
Marketing Insider Group
APRIL 29, 2019
Enter the direct-to-consumer (D2C) brand. With their ability to cut out the middleman and sell their products and services to the end customer, these brands have transformed not only the industries they’re in, but marketing as well.
Biznology
MAY 13, 2019
Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding.
Biznology
AUGUST 24, 2017
Traditionally brands rarely get involved in social or political issues. But today consumers want to know what brands stand for on such issues. Can a brand use this platform for proactively turning a negative into a positive? So, should a brand take a public stance?
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the company with a boost in sales and profit while protecting the brand and credibility of the business. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Discounting to attract new customers has been.
Act-On
FEBRUARY 27, 2017
There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property.
eDataSource
MARCH 20, 2019
It’s also the primary attack vector criminals and spammers use to target your audience with malicious and fake emails claiming to be from your brand. When users engage with these emails, not only are they harmed, but your brand’s reputation is harmed as well.
Biznology
MARCH 23, 2017
Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. It was also a way to “humanize” their brands, creating a distinct brand personality.
Contently
APRIL 18, 2019
That’s why we’re comparing each of the great (surviving) houses in Westeros to existing brands. At the end of the show, the house to win the game of thrones will likely be the one that demonstrates the best branding… and also sword-fighting.
Advertisement
increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. and brand awareness. Among the specific answers provided were: The next priority is also a familiar objective to marketers: issues related to brand awareness.
Altitude Branding
MAY 17, 2019
Wherever you are in your eCommerce journey, it is vital to put brand strategy to work for your business. According to Simon Sinek, best-selling author of Start With Why , “people don’t buy what you do [or sell], they buy why you do it [your brand].”
Biznology
SEPTEMBER 13, 2018
The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was stunning, and guaranteed to further polarize a very partisan society. Their “Just Do It” advertising supports this brand personality profile.
Biznology
FEBRUARY 14, 2018
Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top priority concern for every marketer.
Biznology
MAY 18, 2018
The roller coaster ride behind the Trump brand and his merchandising empire over the past 20 years is a perfect example of what happens when a personal brand loses its credibility and integrity. One of the best known examples of a successful lifestyle brand is Martha Stewart.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.
Biznology
JUNE 13, 2018
This could be a huge challenge to the brand image for these chief executives and implicitly a risk for their company brand. Because a company brand is often defined by the image and values of its CEO, the overall brand risk will be intensified as a result.
Contently
OCTOBER 12, 2018
Charlie Jones, president and founder of Brand Intersection Group, has spent his career combating a widespread, fundamental misunderstanding of brand stories. “People will say, ‘we need branding work,’ and then they begin the conversation talking about color schemes.
Marketing Insider Group
OCTOBER 18, 2017
What we’re talking about here is brand value, and PayPal’s value could […]. The post 3 Best Strategies for Strengthening Brand Equity appeared first on Marketing Insider Group. Marketing Strategy brand brand equity Brand ManagementBack in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion.
Biznology
OCTOBER 19, 2017
The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers?
Speaker: Michael Brito, EVP, Zeno Group
How to utilize branded journalism to stand out from the clutter. As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce.
Biznology
JANUARY 23, 2017
Maybe it should re-brand itself? This situation is similar to the challenges many brands face during their life cycle when their appeal becomes stale or irrelevant. Target audience – The question of relevance and appeal starts with the potential voters for the Democratic Party brand.
Biznology
OCTOBER 31, 2018
Our latest webinar is on personal branding with expert Monique deMaio. Companies and organizations are not the only things that need strategic planning and branding—so do people. Do you know what YOUR personal brand is? Mike Moran interviews consultant Monique deMaio, creator of the Be the CMO of Your Life Program, on what is takes to develop a personal brand. From a personal side, Monique helps executives develop a game plan to live their best “personal brand.”.
Biznology
OCTOBER 25, 2018
The growing risk from a tarnished reputation undermining the value of a brand is an alarming trend with implications for widespread, severe damage in business and politics. To really appreciate the gravity of this emerging trend, it is important to fully understand branding.
Biznology
SEPTEMBER 16, 2016
But will Putin’s authoritative brand image have any impact on Trump’s political behavior? In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
How to embrace new channels for brand and audience building. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out.
Biznology
MARCH 16, 2015
The recent Oscar choice of “Birdman” as the best movie of 2014 not only defied moviegoers’ preferences, but it is also a lesson on how a strong brand can lose credibility and hence trust when it becomes so self-obsessed. It may not be obvious, but the Oscar is a powerful brand.
Biznology
JULY 16, 2018
So what can a CEO do to surmount these huge challenges of partisanship and brand trust? The essence of good branding is all about creating a strong emotional bond with customers, and in today’s world, this includes employees, investors and other stakeholders.
Marketing Insider Group
MARCH 6, 2019
The post Why You Need to Share Your Brand’s Story appeared first on Marketing Insider Group. Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us.
Marketing Insider Group
JANUARY 15, 2019
Brand stories, according to a recent article by the American Marketing Association “build stakeholder affinity and influence action” Not just any brand stories, though. A brand story must intrigue potential clients to be effective.
Speaker: Mat Zucker, Partner, Prophet
Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.
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