INDUSTRY INSIGHTS YOUR PEERS ARE READING
The growing risk from a tarnished reputation undermining the value of a brand is an alarming trend with implications for widespread, severe damage in business and politics. To really appreciate the gravity of this emerging trend, it is important to fully understand branding. MORE
Charlie Jones, president and founder of Brand Intersection Group, has spent his career combating a widespread, fundamental misunderstanding of brand stories. “People will say, ‘we need branding work,’ and then they begin the conversation talking about color schemes. MORE
There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property. MORE
True branding can be a bewildering challenge for many managers: either they don’t completely understand the strategic benefits of authentic branding, and/or they assume that branding simply consists of a name, logo and proprietary graphics. MORE
This could be a huge challenge to the brand image for these chief executives and implicitly a risk for their company brand. Because a company brand is often defined by the image and values of its CEO, the overall brand risk will be intensified as a result. MORE
Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales. This particular research survey we are featuring today is about branded clothing gifts such as t-shirts, hats, staff uniforms, etc. Who uses branded clothing? MORE
Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. If your business is caught in this knowledge gap, here are four ways that you can use press releases to drive and increase brand visibility: Milestones. MORE
Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix. MORE
The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers? MORE
Whether your brand has long been established, is getting a refresh, or is a new creation, it’s important to maintain a consistent, cohesive B2B brand. That being said, there are a few proactive measures you can take to control your B2B branding in your marketing strategy. MORE
Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. What Exactly Is Brand Identity? Brand identity refers to the collection […]. MORE
The roller coaster ride behind the Trump brand and his merchandising empire over the past 20 years is a perfect example of what happens when a personal brand loses its credibility and integrity. One of the best known examples of a successful lifestyle brand is Martha Stewart. MORE
Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top priority concern for every marketer. MORE
When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and. MORE
Even with all of the modern and digital advancements, you can (and should) use promotional products to assist with your current marketing strategy to help your branding efforts. Today, we are offering tips on how promotional products tie into your web design and branding. MORE
Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. It was also a way to “humanize” their brands, creating a distinct brand personality. MORE
The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was stunning, and guaranteed to further polarize a very partisan society. Their “Just Do It” advertising supports this brand personality profile. MORE
The post 10 Digital Marketing Tricks Used By Famous Business Brands appeared first on Marketing Insider Group. There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. MORE
So what can a CEO do to surmount these huge challenges of partisanship and brand trust? The essence of good branding is all about creating a strong emotional bond with customers, and in today’s world, this includes employees, investors and other stakeholders. MORE
Maybe it should re-brand itself? This situation is similar to the challenges many brands face during their life cycle when their appeal becomes stale or irrelevant. Target audience – The question of relevance and appeal starts with the potential voters for the Democratic Party brand. MORE
Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. MORE
Traditionally brands rarely get involved in social or political issues. But today consumers want to know what brands stand for on such issues. Can a brand use this platform for proactively turning a negative into a positive? So, should a brand take a public stance? MORE
Your brand is not the products or services you sell. Rather, your brand is the value that you offer to your clients. Refining your brand story and telling that story through your marketing and everyday activities can be a little tricky. 3 SaaS Companies that Understand Branding. MORE
The recent Oscar choice of “Birdman” as the best movie of 2014 not only defied moviegoers’ preferences, but it is also a lesson on how a strong brand can lose credibility and hence trust when it becomes so self-obsessed. It may not be obvious, but the Oscar is a powerful brand. MORE
Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today. MORE
But will Putin’s authoritative brand image have any impact on Trump’s political behavior? In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience. MORE
In a matter of days, Uber lost 200,000 customers, and people were boycotting the brand on Twitter with #DeleteUber. For brands, it’s no longer business as usual. All branding is personal now, be it professionally or socially. MORE
Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you. MORE
A brand logo is ultimately a brand’s identity. Which is why getting your brand logo right and on […]. The post 9 Questions To Ask Yourself Before Designing a Brand Logo appeared first on Marketing Insider Group. MORE
What we’re talking about here is brand value, and PayPal’s value could […]. The post 3 Best Strategies for Strengthening Brand Equity appeared first on Marketing Insider Group. Marketing Strategy brand brand equity Brand ManagementBack in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion. MORE
By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand invested heavily after the success of the YouTube video. MORE
Whenever I talk to brand marketers, I always make sure to ask them one question: How is your content different than what your competitors create? However, for the brands that do have a distinct voice, this question is easy. MORE
Content is a great way for a brand to demonstrate their relevance, personality, and value. Here are seven ways to reboot your brand’s content marketing strategy. Your Value Proposition Your value proposition is basically a summary of your brand’s […]. MORE
If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand voice on Facebook. Your brand on Twitter. MORE
Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately. MORE
When your brand uses storytelling to convey a message, it bypasses the head […]. The post How Great Brand Stories Connect You with Your Customers appeared first on Marketing Insider Group. Stories are all about the emotional connection they build. MORE
That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Here’s how to dial in on your brand’s voice at each of those levels. MORE
Our latest webinar is on personal branding with expert Monique deMaio. Companies and organizations are not the only things that need strategic planning and branding—so do people. Do you know what YOUR personal brand is? Mike Moran interviews consultant Monique deMaio, creator of the Be the CMO of Your Life Program, on what is takes to develop a personal brand. From a personal side, Monique helps executives develop a game plan to live their best “personal brand.”. MORE
Branding Related Topics Marketing Insider Group
OCTOBER 11, 2018
Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity.
Marketing Insider Group
AUGUST 16, 2018
Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. What Exactly Is Brand Identity? Brand identity refers to the collection […].
Webbiquity
AUGUST 22, 2017
Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you.
Act-On
JUNE 21, 2017
That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Here’s how to dial in on your brand’s voice at each of those levels.
Advertisement
the company with a boost in sales and profit while protecting the brand and credibility of the business. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Discounting to attract new customers has been.
Contently
NOVEMBER 14, 2018
By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand invested heavily after the success of the YouTube video.
Act-On
FEBRUARY 27, 2017
There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property.
|
Marketing Insider Group
AUGUST 3, 2016
Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately.
Biznology
JUNE 8, 2017
Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix.
Contently
OCTOBER 12, 2018
Charlie Jones, president and founder of Brand Intersection Group, has spent his career combating a widespread, fundamental misunderstanding of brand stories. “People will say, ‘we need branding work,’ and then they begin the conversation talking about color schemes.
Biznology
OCTOBER 31, 2018
Our latest webinar is on personal branding with expert Monique deMaio. Companies and organizations are not the only things that need strategic planning and branding—so do people. Do you know what YOUR personal brand is? Mike Moran interviews consultant Monique deMaio, creator of the Be the CMO of Your Life Program, on what is takes to develop a personal brand. From a personal side, Monique helps executives develop a game plan to live their best “personal brand.”.
Advertisement
increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. and brand awareness. Among the specific answers provided were: The next priority is also a familiar objective to marketers: issues related to brand awareness.
Marketing Insider Group
OCTOBER 10, 2018
Content is a great way for a brand to demonstrate their relevance, personality, and value. Here are seven ways to reboot your brand’s content marketing strategy. Your Value Proposition Your value proposition is basically a summary of your brand’s […].
|
|
Biznology
OCTOBER 25, 2018
The growing risk from a tarnished reputation undermining the value of a brand is an alarming trend with implications for widespread, severe damage in business and politics. To really appreciate the gravity of this emerging trend, it is important to fully understand branding.
Biznology
SEPTEMBER 13, 2018
The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was stunning, and guaranteed to further polarize a very partisan society. Their “Just Do It” advertising supports this brand personality profile.
Biznology
AUGUST 24, 2017
Traditionally brands rarely get involved in social or political issues. But today consumers want to know what brands stand for on such issues. Can a brand use this platform for proactively turning a negative into a positive? So, should a brand take a public stance?
Biznology
MARCH 23, 2017
Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. It was also a way to “humanize” their brands, creating a distinct brand personality.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.
BOP Design
OCTOBER 23, 2018
Your brand is not the products or services you sell. Rather, your brand is the value that you offer to your clients. Refining your brand story and telling that story through your marketing and everyday activities can be a little tricky. 3 SaaS Companies that Understand Branding.
Biznology
MAY 18, 2018
The roller coaster ride behind the Trump brand and his merchandising empire over the past 20 years is a perfect example of what happens when a personal brand loses its credibility and integrity. One of the best known examples of a successful lifestyle brand is Martha Stewart.
Biznology
JUNE 13, 2018
This could be a huge challenge to the brand image for these chief executives and implicitly a risk for their company brand. Because a company brand is often defined by the image and values of its CEO, the overall brand risk will be intensified as a result.
Biznology
FEBRUARY 14, 2018
Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top priority concern for every marketer.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
How to embrace new channels for brand and audience building. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out.
Marketing Insider Group
NOVEMBER 5, 2018
A brand logo is ultimately a brand’s identity. Which is why getting your brand logo right and on […]. The post 9 Questions To Ask Yourself Before Designing a Brand Logo appeared first on Marketing Insider Group.
Biznology
JULY 16, 2018
So what can a CEO do to surmount these huge challenges of partisanship and brand trust? The essence of good branding is all about creating a strong emotional bond with customers, and in today’s world, this includes employees, investors and other stakeholders.
Biznology
OCTOBER 19, 2017
The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers?
Marketing Insider Group
OCTOBER 18, 2017
What we’re talking about here is brand value, and PayPal’s value could […]. The post 3 Best Strategies for Strengthening Brand Equity appeared first on Marketing Insider Group. Marketing Strategy brand brand equity Brand ManagementBack in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion.
Speaker: Mat Zucker, Partner, Prophet
Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.
BOP Design
AUGUST 21, 2018
Whether your brand has long been established, is getting a refresh, or is a new creation, it’s important to maintain a consistent, cohesive B2B brand. That being said, there are a few proactive measures you can take to control your B2B branding in your marketing strategy.
Marketing Insider Group
NOVEMBER 5, 2018
When your brand uses storytelling to convey a message, it bypasses the head […]. The post How Great Brand Stories Connect You with Your Customers appeared first on Marketing Insider Group. Stories are all about the emotional connection they build.
Contently
FEBRUARY 2, 2018
In a matter of days, Uber lost 200,000 customers, and people were boycotting the brand on Twitter with #DeleteUber. For brands, it’s no longer business as usual. All branding is personal now, be it professionally or socially.
Biznology
JUNE 7, 2018
Even with all of the modern and digital advancements, you can (and should) use promotional products to assist with your current marketing strategy to help your branding efforts. Today, we are offering tips on how promotional products tie into your web design and branding.
Speaker: Steve Molis, Salesforce MVP
So don’t miss out and join us for this first episode in a brand new series about improving your Salesforce efficiency! The majority of Salesforce formulas that you’ll find online are overcomplicated, hyper-niche, or just plain unhelpful.
Biznology
JANUARY 23, 2017
Maybe it should re-brand itself? This situation is similar to the challenges many brands face during their life cycle when their appeal becomes stale or irrelevant. Target audience – The question of relevance and appeal starts with the potential voters for the Democratic Party brand.
Marketing Insider Group
SEPTEMBER 19, 2018
The post 10 Digital Marketing Tricks Used By Famous Business Brands appeared first on Marketing Insider Group. There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in.
Biznology
SEPTEMBER 16, 2016
But will Putin’s authoritative brand image have any impact on Trump’s political behavior? In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience.
Biznology
OCTOBER 13, 2016
True branding can be a bewildering challenge for many managers: either they don’t completely understand the strategic benefits of authentic branding, and/or they assume that branding simply consists of a name, logo and proprietary graphics.
Contently
OCTOBER 4, 2018
If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand voice on Facebook. Your brand on Twitter.
Biznology
MARCH 16, 2015
The recent Oscar choice of “Birdman” as the best movie of 2014 not only defied moviegoers’ preferences, but it is also a lesson on how a strong brand can lose credibility and hence trust when it becomes so self-obsessed. It may not be obvious, but the Oscar is a powerful brand.
Biznology
JANUARY 13, 2017
Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales. This particular research survey we are featuring today is about branded clothing gifts such as t-shirts, hats, staff uniforms, etc. Who uses branded clothing?
Contently
OCTOBER 6, 2017
Whenever I talk to brand marketers, I always make sure to ask them one question: How is your content different than what your competitors create? However, for the brands that do have a distinct voice, this question is easy.
Biznology
MAY 25, 2018
Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. If your business is caught in this knowledge gap, here are four ways that you can use press releases to drive and increase brand visibility: Milestones.
Influitive b2b
MAY 29, 2017
When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and.
135 
Let's personalize your content