KoMarketing Associates

JULY 6, 2022

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels. goes toward social advertising, while 9.8% is dedicated to search advertising. is invested in digital display advertising as well.

Advertising Channels 247

Advertising Channels Spending Marketing Search Marketing 247

KoMarketing Associates

AUGUST 25, 2021

Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. Merkle recently published its “Digital Marketing Report” for the second quarter of 2021. The Impact of Budget Restraints on Marketing.

Search Marketing 288

Search Marketing Marketing Report Organization CPC 288

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. B2B Marketers’ Shift to Social Media Marketing.

B2B Marketing 290

B2B Marketing Social Media Social Marketing B2B 290

Marketing Insider Group

OCTOBER 11, 2022

Getting views on the content you publish for your website isn’t exactly the easiest thing to accomplish. It’s really easy to throw money at paid advertising to bolster your impressions on your content marketing efforts , even if it does hurt to see a chunk of your marketing budget disappear. Getting general.

Organization 210

Organization Marketing Prospects Search Marketing Content Marketing 210

Marketing Insider Group

APRIL 19, 2023

That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. Content marketing is perfect for a company that’s in it for the long haul.

Advertising Channels 323

Advertising Channels Marketing Digital Marketing Funnels Marketing Strategy 323

KoMarketing Associates

JANUARY 20, 2022

Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it. This year, most marketers (53%) want to try to increase brand awareness with social media marketing. B2B Marketers and Social Media Marketing Success.

Social Media 250

Social Media Social Marketing Media Creativity 250

Hinge Marketing

APRIL 13, 2023

You have a range of marketing tools and tactics at your disposal. Here is an overview of the most common paid social media platforms for advertising your professional services firms today. These ads generally appear at the top and on the right-hand side of a search engine’s results pages. One of them?

Advertisements 103

Advertisements Advertising PPC Service 103

Marketing Insider Group

SEPTEMBER 26, 2022

It’s a tough road ahead, but you know your market like the back of your hand. You need to adopt a solid content marketing strategy to maximize the eyes on your product. Using a long-term solution like content marketing in tandem with traditional advertising puts you ahead of the competition that isn’t.

Content Marketing 246

Content Marketing Marketing Strategy Content Product 246

KoMarketing Associates

SEPTEMBER 8, 2022

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. This is followed by website/blog (36%), email marketing (35%), and content marketing (32%).

Social Media 288

Social Media Social Marketing Advertising Channels B2B Marketing 288

SmartBug Media

SEPTEMBER 9, 2022

Paid media and inbound marketing are often considered at odds or even opposite approaches to marketing. In fact, no intelligent inbound marketing plan is truly complete without the right paid media ad strategy. What Is Paid Media Advertising? Paid Media versus Free Media.

Marketing Strategy 79

Marketing Strategy Media Ads Social Media 79

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Content Marketing 279

Content Marketing Stats Content Marketing 279

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Social Media 98

Social Media Statistics Advertisements Advertising 98

Single Grain

MAY 15, 2023

Increasing online visibility and driving qualified traffic to businesses’ websites requires leveraging many advertising platforms in today’s digital era. Google Ads, previously called as Google AdWords, is a popular advertising platform. Work With Us What Are Google Paid Ads?

Advertisements 52

Advertisements Advertising Google Ads 52

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 219

Content Marketing Content High Quality Lead Marketing 219

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Service 272

Service Marketing Business High Quality Lead 272

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Social Media 98

Social Media Advertisements Advertising Media 98

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. I have seen this so often: a founder launches an amazing product, builds a great website, hires a sales team, and then hires a social media intern.

Traffic 321

Traffic Marketing Websites Research B2B Marketing 321

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. We are all tuning out advertising. We all know ads don’t work. The 3 Components of Content Marketing ROI.

Content Marketing 310

Content Marketing ROI Content Marketing 310

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Paid social media strategies help with exactly that. Social media advertising strategy: The basics.

Social Media 139

Social Media Advertisements Advertising Media 139

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Automated Ads Automated ads are an efficient way to reach your target audience.

Facebook 159

Facebook Ads Distribution Content 159

Webbiquity

OCTOBER 4, 2022

Here’s an example of one possible (and common) scenario to show how the application of the five whys might play out in digital marketing. There could be any number of reasons, from finance or investment decisions to competitive developments or changes in the market. Broadcast media. Sales-generated leads. Outbound calling.

Marketing 258

Marketing SEO Search Marketing B2B Marketing 258

Search Engine Journal

MARCH 8, 2023

Here are 5 paid media tactics that help you focus on getting the right traffic, not the most traffic. The post Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media appeared first on Search Engine Journal.

Efficiency 120

Efficiency Media Cost Ads 120

SmartBug Media

MARCH 9, 2023

In today's digital marketing landscape, it is essential to understand the difference between earned, paid, and owned media. From website content to social ads, each type of media has its own benefits, and they can be used in combination with one another to maximize effectiveness. Keep reading.

Media 68

Media PPC Social Media Social Marketing 68

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them.

Content Marketing 358

Content Marketing Content Digital Marketing Funnels Marketing 358

Marketing Insider Group

SEPTEMBER 7, 2022

Content marketing is the easiest way to boost your business’ organic traffic online. Writing quality content for your clientbase is important in the growth of your business. As a content marketer, it’s important to be following pages bigger than yours to see what works and what doesn’t. It was content marketing!

Content Marketing 243

Content Marketing Content Marketing Marketing Prospects 243

Search Engine Journal

AUGUST 18, 2022

To achieve success, you need to understand the landscape of social media advertising and where your audience wants to be. The post Paid Social Media: A Guide To Social Advertising Success appeared first on Search Engine Journal. Here's how.

Social Media 117

Social Media Advertisements Advertising Media 117

Content Marketing Institute

APRIL 14, 2022

Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok. Continue reading →

Content 99

Content Promotion Content Marketing Social Media 99

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What are the differences between organic vs. paid social media ?

Social Media 127

Social Media Media Organization Social Marketing 127

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing.

Search Marketing 128

Search Marketing PPC Marketing SEO 128

Search Engine Journal

AUGUST 17, 2022

Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising. The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.

Promotion 122

Promotion Ads Advertisements Advertising 122

Digilant

FEBRUARY 22, 2023

adults spend an average of 13 hours and 11 minutes with some form of media daily. Whether it holds their entire focus or is in the background while they multitask, in one way or another, people are constantly consuming content. What does all of this mean for advertisers? As such, advertisers can deliver on just that.

Social Media 52

Social Media Advertisements Advertising Media 52

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?

Advertisements 97

Advertisements Advertising Mobile Advertising Search Marketing 97

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools? Here are the top 17 tools available on the market.

Media 127

Media Tools PPC Best Practices 127

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? How do you make native ads work for SaaS?

Advertisements 97

Advertisements Advertising Facebook Ads 97

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

B2B Marketing 103

B2B Marketing B2B Tactics Content 103

Metadata

MAY 24, 2023

This is the second post in our new content series, Meta With Metadata. We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. That’s the question every demand gen marketer is asking themselves right now. How can I get something out of nothing?

Media 52

Media Marketing Advertising Funnels Demand 52