article thumbnail

The marketer’s guide to state data privacy laws

Martech

Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. Dig deeper: MarTech’s Guide to GDPR — The General Data Protection Regulation Here is a list of all the data privacy laws passed by the states so far and brief descriptions of who they apply to and some of their requirements.

Privacy 120
article thumbnail

ZoomInfo, Data Privacy, and You

Zoominfo

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. Our data collection and usage strategies prioritize accountability, responsibility, and an in-depth understanding of individual privacy. Current Data Privacy Laws.

Zoominfo 225
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

IAB launches new privacy compliance tool

Martech

This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The IAB Diligence Platform was created in partnership with privacy compliance company SafeGuard Privacy. With new privacy laws and enforcement , non-compliance can come with steep fines. Why we care. IAB Diligence Platform.

Privacy 107
article thumbnail

Marketing Privacy and Security Predictions for 2022

Biznology

On the marketing privacy and security front in 2022, things are going to get worse – and better. Getting more specific in my predictions for marketing privacy and security issues in 2022, here are a few ideas to keep in mind for 2022. Get Your Privacy Policies In Order. That’s just the way technology seems to march forward.

Privacy 197
article thumbnail

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. How marketers are adapting to a privacy-focused data ecosystem. In this report, you’ll learn: How marketers define their roles in the digital-first era.

article thumbnail

Google’s Privacy Sandbox: What you need to know

Martech

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 105
article thumbnail

3 ways brands can build trust with privacy-concerned consumers

Martech

And this new environment exists for a reason — consumers value their privacy. 63% of consumers don’t trust the advertising they see on social media The study also found a strong connection between data privacy and customer loyalty. Seventy-seven percent of consumers said data privacy is important in maintaining brand loyalty.

Privacy 118
article thumbnail

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner. Read Data Axle’s whitepaper to learn: The 5 key components to consider when licensing data.