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Google’s Privacy Sandbox: What you need to know

Martech

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

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Crafting Personalized Marketing Experiences for the Privacy-Conscious Consumer

CMSWire

How can marketers continue to deliver on their audiences’ expectation for personalized experiences, while also meeting their needs for increased data privacy? Continue reading.

Privacy 108
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4 Customer-Centric Strategies for Improving Data Privacy

CMSWire

Discover how to enhance data privacy with customer-centric strategies, focusing on ethical practices, legal compliance and building trust in the digital era. Continue reading.

Privacy 110
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IAB launches new privacy compliance tool

Martech

This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The IAB Diligence Platform was created in partnership with privacy compliance company SafeGuard Privacy. With new privacy laws and enforcement , non-compliance can come with steep fines. Why we care. IAB Diligence Platform.

Privacy 104
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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. How marketers are adapting to a privacy-focused data ecosystem. In this report, you’ll learn: How marketers define their roles in the digital-first era.

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Consent and transparency need to be top data privacy concerns for marketers

illumin

Data privacy is critical to successful marketing. User consent and personal privacy are paramount to ethical data collection. With data breaches making the news daily, concerned customers are wary and keen to protect their digital privacy. Is user data privacy prioritized and are users aware of what information is being stored?

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ZoomInfo, Data Privacy, and You

Zoominfo

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. Our data collection and usage strategies prioritize accountability, responsibility, and an in-depth understanding of individual privacy. Current Data Privacy Laws.

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner. Read Data Axle’s whitepaper to learn: The 5 key components to consider when licensing data.