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6 Critical steps to help fight for your online privacy

grow - Practical Marketing Solutions

Just when people seem comfortable oversharing online, something will happen that gets people talking about online privacy again. With the advent of the social web, you never really had any privacy. This barrier maintained the illusion of privacy I mentioned earlier.

eTrigue becomes the first Marketing Automation company to receive EU-U.S. Privacy Shield Certification from the U.S. Department of Commerce


Privacy Shield Certification from the United States Department of Commerce. This is a voluntary certification program that reinforces eTrigue’s commitment to digital privacy. Privacy Shield was just recently finalized in July, with certification beginning in August.

Facebook’s latest move just the tip of the privacy iceberg

grow - Practical Marketing Solutions

But privacy advocates expressed concern, and several called for a Federal Trade Commission examination of the change. The post Facebook’s latest move just the tip of the privacy iceberg appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Just What is a Privacy Shield Exactly, and Is It Painful?


These are standard contractual clauses that the European Commission has said “provide adequate safeguards with respect to the protection of the privacy and fundamental rights and freedoms of individuals and as regards the exercise of the corresponding rights.”.

How to Protect Your Privacy When Viewing LinkedIn Profiles

B2B Marketing Traction

The video below ( 2 minutes and 55 seconds ) shows you how to change your privacy settings on LinkedIn to mask your profile so that people cannot tell who is looking at their information. Read about How to Protect Your Privacy When Viewing Others’ LinkedIn Profiles. Tweet.

Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough?

Content Standard

The Economics of Privacy and Data Sharing. Mobile tech, including location data and other forms of private information sharing, has proven that consumers are willing to sacrifice a little privacy in exchange for better services.

The Ultimate Guide to Facebook Privacy


This blog post offers a detailed guide designed to teach you how to do just that, so you can maintain your privacy and guarantee that no one can access any content or information that you do not want them to see. The Basics: Privacy Settings and Tools.

Online Personal Privacy Update

Marketing Action

We’re hardly through the first month of 2014, and we have seen two major retailers disclosure privacy breaches that combined could affect a THIRD of the population of the USA. As you will see from the listings this is a great place to start for you to manage your privacy settings.

Are consumers, including younger ones, preparing to fight for their privacy?


What if everything you believed about privacy concerns is wrong? Another question to ponder is that of privacy. Data in action Integrated marketing Opinion Research Annenberg School for Communication Edelman Trust Barometer 2017 GDPR IDC personal data personally identifiable information PII privacy concerns trade-off fallacy trustTrust in institutions is at an all-time low as the Edelman Trust Barometer 2017 indicated.

How Facebook Graph Search Affects Your Privacy [Infographic]

Modern B2B Marketing

The infographic below illustrates how Graph Search might affect you personally and how to customize your privacy settings to better control who sees the content you post.

Data Privacy,Protection and Compliance from Silverpop Amplify


I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Many regions of the world already have limits and restrictions on sending emails and storing data – this is just another step in protecting the privacy of data. Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy?

New! Guide to International Email Privacy & Consent Regulations

Marketing Action

With this in mind we’ve compiled an International Email Privacy & Consent Guide for your reference. Act-On’s Guide to International Email Privacy & Consent Regulations. As digital marketers we have the opportunity to market to a global audience in almost real time.

Global Business: The Basics of Data Protection and Data Privacy

Modern B2B Marketing

Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand. Privacy and Deliverability

Facebook Friday: A Privacy Walk-Through [VIDEO]

Vertical Response

In this episode of Facebook Friday, we discuss privacy settings on the world’s largest social network. We’ll walk you through the eight main aspects of Facebook privacy settings so you can be informed about how you manage your account. ©

Google’s new privacy policy is definitely good for Google


Many of you probably got an e-mail last week from Google announcing its new privacy policy. Every site has a privacy policy, and as a marketer, I understand the need to make some use of the information. No, the privacy policy is kind of a legal document. Image via CrunchBase.

Digital casualties: protecting your privacy is not fully In your hands


Our collective attitude towards privacy changed drastically over that period, especially in the last 10 years. ” And privacy, as immunization, is not something we have full individual control over: a weak link can break it in ways that are very hard to prevent.

ANNUITAS Acquires Email Deliverability and Privacy Compliance Company, Get Me In The Inbox


Press Releases acquistion B2B Marketing Chris Arrendale Email Deliverability Email deliverability and privacy Get Me In The Inbox The upside of better deliverability can mean significant revenue for organizations, even with an increase of just one or two percentage points.

How to Change Photo Privacy Settings on Facebook, Twitter & Other Popular Social Networks [Infographic]


To learn how, check out the infographic below from for step-by-step social media privacy guides that are easy to follow.

The sneaky method BuzzFeed uses to win the market research game

grow - Practical Marketing Solutions

As BuzzFeed no doubt knows, quite a bit of nuanced personal data is revealed in the course of taking one of these quizzes, and depending on the privacy policy of the specific site, they can share it with business partners and use it to target ads. Excerpt from BuzzFeed’s privacy policy.

7 Misconceptions About the New EU Privacy Regulations

Modern Marketing

by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. This creates a uniform privacy law across the entire European market!

What’s Happening to EU Privacy Law? An FAQ

Modern Marketing

by Jesse Noyes | Tweet this Privacy law in the European Union was back in the headlines recently. That’s due to proposed changes to EU privacy protections that were released by The European Commission. A lot of people were likely scratching their heads, wondering how the proposed changes to EU privacy law would impact them and their business. Well, our own Chief Security and Privacy Officer, Dennis Dayman , follows this news the way some follow celebrity gossip.

General Data Protection Regulation: eye-opening facts on GDPR readiness


“The most significant change to EU privacy law in two decades” That’s how Microsoft’s Chief Privacy Officer Brendon Lynch described the General Data Protection Regulation or GDPR in a blog post on February 15th, 2017. You can imagine that a company like Microsoft and their vast ecosystem of partners are somewhat more impacted by the […].

What is the International Association of Privacy Professionals? Why Should Marketers Care?


I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program. It tracks the evolution of the privacy profession from a technical, legal compliance role into a strategic organizational and management function.

The Privacy Canard: David Lazarus and the Evils of Facebook

B2B Memes

In the Los Angeles Times today, columnist David Lazarus, a writer I admire, wrote an oddly bitter piece inspired by the Facebook IPO, wondering why so many people under 30 just don’t care about privacy: It’s not just that we no longer feel outraged by repeated incursions on our virtual personal space. Why is this new attitude to privacy so bad? But is the root of the evil here an issue of privacy, or of bureaucratic intolerance and social hypocrisy?

5 Ways to Take Privacy Seriously with Your Email Marketing

Vertical Response

“Fears about privacy are warranted,” says Mike Podlesny, who uses email marketing to promote his gardening business. Offer a privacy policy on your website. Customers respect companies that take privacy matters seriously. Information is power.

National Cyber Security Alliance Encourages Businesses to Support Data Privacy Day on January 28

Marketing Action

Privacy stewardship must be the central essence of any organization’s digital DNA. Act-On Software … Read more › The post National Cyber Security Alliance Encourages Businesses to Support Data Privacy Day on January 28 appeared first on Marketing Action Blog - Act-On. B2B Marketing Deliverability Email Marketing Privacy and cybersecurity cyber security data privacy data privacy day data security email deliverability email security privacy

Ways B2B Marketers can Obtain Consent to Adhere to New EU Privacy Laws

Modern B2B Marketing

On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive. I gave up on searching for answers and instead put together a big list of questions for Marketo’s deliverability and privacy director. by Maria Pergolino.

Search: The art and science of identifying your target audience


Due to privacy laws, we’ll never be able to say with complete assurance that specific audience roles are searching for certain keyword phrases.

LinkedIn Privacy Controls – Why you Should be Visible to Everyone

EMagine B2B Blog

In the first one, “profile”, click on each of the privacy control links and set all visibility as wide as possible. /* Font Definitions */. font-face.

The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

Social Media best practices data privacy social business social media ruleBy Brooke B. Sellas, {grow} Contributing Columnist.

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Social media strategy leaders: Sarah Nilson


I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company. Welcome to the next post in a series celebrating leaders in social media strategy.

Out with the Old, In with the New: Making Google’s Privacy Policy Work for You

KoMarketing Associates

Google’s new privacy policy , implemented at the beginning of March, has sparked a series of charges and countercharges about how the tech giant may be impinging on users’ privacy. Has it changed your opinion of the recently released privacy policy?

IoT security and the consumer: the challenges and education question


Cybersecurity Internet of Things Opinion authentication consumer electronics consumer IoT Dana Spataru data privacy DDoS Gartner Gary Davis GDPR holistic security IDC Intel Security IoT security IoT Solutions World Congress IoT vulnerabilities McAfee OnePoll smart home Z-Wave Alliance Zscaler

Tips To Enhance Your Email Deliverability

Modern Marketing

Dennis Dayman , Chief Privacy and Security Officer at Oracle Eloqua sat down with Brian for a best practice conversation about how to drive the best performance in email deliverability and customer engagement (while dodging dreaded spam traps!).

Why account-based marketing is a game changer for Japan


Moreover, Japan’s data privacy laws are among the strictest in the world. I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan.

What the New Canadian Anti-Spam Law (CASL) Means for B2B Marketers


Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission The difference between the United States CAN-SPAM Law and CASL boils down to permission.

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The Internet of Things and security: smart business requires smarter security in IoT


Security and the Internet of Things: looking at challenges, solutions and the need for a security by design approach in IoT business plans.