Data Privacy Terminology 101

Zoominfo

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Let’s get started… Data Privacy. Data Insights Data Privacy

ZoomInfo, Data Privacy, and You

Zoominfo

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. Current Data Privacy Laws. Data Privacy Best Practices. Have an easily accessible privacy policy.

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Seven Privacy Predictions for 2021

Zoominfo

According to PwC research , over three-quarters of CEOs felt that data privacy was a focus going into 2020. Bubba Nunnery , ZoomInfo’s Senior Director of Privacy and Public Policy, shares his predictions for privacy this year. Privacy Shield will be replaced or reimagined.

Data Privacy Compliance as Competitive Advantage

Biznology

Marketers Need Legal Support in Privacy Compliance. The trick will be making it clear that decoupling “standard” personal identifiers like social security numbers from consumer profiles doesn’t compromise your ability to protect your audience’s privacy.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Are Consumer Attitudes Toward Privacy Changing?

Biznology

Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar. Their ideas about privacy, though, certainly are on the radar of the search and advertising giant, as well as anyone who trades in consumer data.

The Long Road to Data Privacy Compliance

Zoominfo

In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. In early 2020, the California Consumer Privacy Act (CCPA) went into effect. If reaction to prior privacy laws in Europe are any indication, it will likely take years for U.S.

5 Steps to Compete and Comply in the Privacy-First World

SWZD

How data-driven marketers can remain competitive with reach and scale, without compromising on increasingly demanding privacy regulations. Blogs B2B Marketing compliance Data privacy data-driven marketing first-party data intent data privacy-by-design

[Confessions of a Marketer] Apple Mail Privacy Protection (MPP): Webinar Recording + QA

Litmus

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. Check out the full webinar recording here or visit our Apple Mail Privacy Protection Resources Hub.

Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. [It

ZoomInfo Achieves GDPR Practices Validation to Ensure Privacy and Protection in EU

Zoominfo

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. Being a privacy-first company means we are transparent about how we collect our professional contact data and uphold consumers’ rights to privacy.

What Apple’s Mail Privacy Protection Means For Email Marketers

Vision6

While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. Email marketing will continue to evolve, as it has done with other recent data privacy changes.

How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches.

Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

I spy with my little eye…privacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. In other words, privacy-protecting systems are a big and growing business. Privacy is the new green: the cool virtue signifier for consumers and businesses alike. customer data gdpr martech privacyLet’s take a break from Customer Data Platforms to do some trend-spotting.

Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections.

Conversational data shifting consumer privacy discussion

ClickZ

30-second summary: Max Kirby, the Director of Digital Identity & Cloud Solutions at Publicis Sapient discusses the role conversational data has in consumer privacy. This is the core of the problem when it comes to privacy.

Mail Privacy Protection and iOS 15

Blue Flame Thinking

This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection.

Defanging FLoC: Top 3 User Privacy Concerns

DAGMAR Marketing

On March 30, 2021, Google unveiled its plans to release FLoC—a proposed alternative to third party cookies that claims to offer more user privacy—while still tracking users to provide advertisers with the information they need. Top 3 User Privacy Concerns.

What We Know Now about Apple’s Mail Privacy Protection, What To Do Next & Predictions For The Future: Webinar Recording + Q&A

Litmus

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? apple mail privacy apple mail privacy protection mail privacy protection on-demand webinar webinar recording

Litmus Live 2021 Speaker: Meet Chad S. White—With Mail Privacy Protection Tactics

Litmus

In his Litmus Live session, Chad will explain exactly how Apple’s Mail Privacy Protection will affect marketers and concrete ways marketers can adapt. ( And, of course, sometimes there are big wrinkles, like GDPR and Mail Privacy Protection. apple mail privacy protection Chad S.

The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. In March, we announced that we expanded our privacy team by hiring experts in technical, legal, and regulatory privacy.

Beyond the Google Privacy Policy to Free Market Privacy

Biznology

Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. But it got me to thinking, which those who know me rightly find dangerous, about what the future of privacy policies really are. In many ways, privacy comes down to a simple question. If individual people would prefer different approaches to privacy, a one-size-fits-all regulation is unlikely to allow that. But privacy is too complicated.

5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)

Litmus

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection.

Privacy Experience: When and Why We Give Up Our Data

Zoominfo

Collectively, personal data and how it’s used is becoming known as the “privacy experience,” and data protection teams and sales reps are increasingly aware of it. This spectrum of data lays the foundation for the privacy experience, but such personal information has layered views.

How to adapt to Apple’s iOS 15 privacy changes

Blend Marketing

Announced during the Worldwide Developers Conference in June 2021, the iOS 15 update brings a host of new privacy features that give users more control over their email and browser data. Apple’s iOS 15 update is here.

Real Time Banter with Chad White: What you need to know about Mail Privacy Protection (MPP)

Liveintent

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email.

Privacy Policy

xiQ

The post Privacy Policy appeared first on xiQ inc

Online Privacy and Security Statistics You Should Know in 2020

Ledgeview Partners

Online privacy and security are top considerations for professionals and businesses within every industry today, so it’s no wonder that more online privacy and security statistics and data emerge to help guide us in 2020 and beyond. Cisco Consumer Privacy Survey, 2020.

Privacy Report 2020

Goolara

The second decade of the 21st century is shaping up to become known as The Privacy Decade. One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders. Unlike previous legislation, such as CAN-SPAM and CASL, these new laws are not aimed specifically at email but are intended to address privacy issues across all devices, platforms, and services. Respect the Privacy of Your Subscribers.

Privacy Shield

Televerde

You may have seen a lot of articles lately mentioning GDPR, a new set of privacy regulations set to take effect next year in Europe. As Televerde’s Privacy Lead, I’ve certainly been studying the new regulations and what their effect will be on our clients and our own Televerde marketing efforts. Many countries don’t distinguish between an individual or business when it comes to privacy. This is why Televerde chose to complete the process of Privacy Shield certification.

How Your Privacy Officers Can (and Should) Be Helping Drive Revenue

Zoominfo

We’ve seen a multitude of new data privacy laws begin to flood the privacy landscape around the world, most of which borrowing standards of transparency and individual rights created by the GDPR in 2018.

What You Should Know About Data Privacy Day 2020

Zoominfo

January 28 marks a very special holiday: Data Privacy Day. Spearheaded by the National Cyber Security Alliance (NCSA), Data Privacy Day serves the purpose […]. If this is one of those holidays that has slipped under your radar, 2020 is the year to correct that mistake — so allow us to give you a little background. B2B Growth

How New Email Privacy Rules Will Affect You – And 5 Ways to Prepare

Higher Logic

The post How New Email Privacy Rules Will Affect You – And 5 Ways to Prepare appeared first on Higher Logic. New email privacy rules are coming from Apple. The post How New Email Privacy Rules Will Affect You – And 5 Ways to Prepare appeared first on Higher Logic.

The Privacy Multiverse: A Fantasy in Three Acts

Customer Experience Matrix

This is a world where privacy has been taken very seriously. And, ironically, social media is still filled with bullying and misinformation – it turns out those have nothing to do with privacy and everything to do with human nature.” Looks like you’ve come from a place where anything goes, privacy-wise. Their experience is much like yours – many free services but little privacy. Why is privacy protection expensive? fantasy multiverse privacy

Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox.

Email Marketers and California’s New Data Privacy Law

Goolara

In June of 2018, Governor Jerry Brown signed into law the California Consumer Privacy Act (CCPA). Taking its inspiration from the European Union’s General Data Protection Regulation (GDPR), the CCPA was intended to protect online data privacy. The California Privacy Protection Agency.

How Outreach Keeps Privacy Top of Mind with Sentiment Analysis

Outreach

In a world where data is being shared just about everywhere, we understand that privacy concerns are increasingly important — not just for our users, but for prospects on the other end of the email as well. Recently, Apple announced changes to its Mail app to protect user privacy.