Trends Around Privacy and Security to Look Out for 2019

Act-On

We've rounded up trends around privacy and cybersecurity to look out for in 2019. GDPR Privacy and cybersecurityDon't get caught offguard in the new year!

Data Privacy and What it Means for Marketers

Spiralytics

Data PrivacyInternet users will probably find the following as an all-too-common scenario. After making an online search for a product or service and viewing some suggestions from Google, they get served with related offers or ads.

Facebook, Privacy, and the Future of Personalization

Customer Experience Matrix

Readers of this blog and the CDP Institute newsletter know that I’ve been fussing for years about privacy-related issues with Facebook , Google , and others. Here are some developments on the Facebook / Walled Garden / Privacy fronts that you might have missed.

Will Privacy Regulations Favor Internet Giants?

Customer Experience Matrix

new privacy regulations. As Doc Searles (co-author of The Cluetrain Manifesto ) pointed out in the second-day keynote , new privacy regulations also threaten to cut off the data supply of marketing and advertising systems, creating an “extinction level event”.

Beyond the Google Privacy Policy to Free Market Privacy

Biznology

Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. But it got me to thinking, which those who know me rightly find dangerous, about what the future of privacy policies really are. In many ways, privacy comes down to a simple question. If individual people would prefer different approaches to privacy, a one-size-fits-all regulation is unlikely to allow that. But privacy is too complicated.

Privacy Shield

Televerde

You may have seen a lot of articles lately mentioning GDPR, a new set of privacy regulations set to take effect next year in Europe. Many countries don’t distinguish between an individual or business when it comes to privacy. The post Privacy Shield appeared first on Televerde.

Are you ready for GDPR, Europe’s upcoming data privacy requirements?

Biznology

Privacy is probably one of the least appealing topics in marketing. The post Are you ready for GDPR, Europe’s upcoming data privacy requirements? But this one’s a doozy.

Data Privacy,Protection and Compliance from Silverpop Amplify

ANNUITAS

I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Many regions of the world already have limits and restrictions on sending emails and storing data – this is just another step in protecting the privacy of data. Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy?

Why Data Privacy Matters At Every Stage of Lead Generation

Opt Intelligence

It’s clear that privacy regulations are becoming the norm, and for good reason. But without a standard policy, it can be hard to determine what is required to truly maintain data privacy and when this all needs to happen. Data privacy laws cover everyone, not just current customers.

How Will New Data Privacy Regulations Affect You?

Navigate the Channel

New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note. If you are located in North America and you thought that data privacy issues around the world weren’t your problem, think again.

Data Privacy Law: Ignorance Is No Excuse

Content Marketing Institute

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. HANDPICKED RELATED CONTENT: Why You May Want to Rethink Data, Privacy, and Content.

Personalization Versus Privacy: Making Sense of the Privacy Paradox

Hubspot

Welcome to the Privacy Paradox, a term coined to describe the way in which consumers today are torn between their desire for personalized content and their natural instinct to protect their personal information. Our right to privacy is invisible, inaudible and intangible.

European Privacy Requirements: Considerations for Retailers

Modern Marketing

When retailers throughout Europe adopt a new set of privacy and security regulations this week, it will be the first major revision of data protection guidelines in more than 20 years.

Why Data Privacy Matters To Win Back Unsubscribers

Opt Intelligence

Because you could be inadvertently making a very big privacy mistake if not. By applying the same data privacy policy to any data you interact with, you’ll ensure a compliant, clean database of leads and customers, as well as unsubscribed users.

Announcing Privacy Shield

JotForm

We take our users’ privacy and security very seriously, and we’re always working towards staying ahead of the curve to ensure the highest level of protection. Today, we are delighted to announce Privacy Shield. EU-US Privacy Shield, togethe. Data security will always be a top priority at JotForm. Product

2019 Email Marketing Predictions: Interactivity, Accessibility & Privacy

TowerData

Email marketing celebrated its 40th anniversary this year, and it continues to display its versatility as the primary digital channel for marketers. Email Marketing

Privacy: Does Anybody Care?

Customer Experience Matrix

To paraphrase HL Mencken, no one ever went broke underestimating the American public's commitment to privacy. This lack of interest in privacy is a tremendous pity, because privacy violations can cause many types of real harm: - identity theft - physical violations including stalking and burglary when people are known to be out - unjustified commercial treatment (e.g. In many cases, technology can be designed to preserve privacy and still give the desired benefits.

How to Protect Your Privacy When Viewing LinkedIn Profiles

B2B Marketing Traction

The video below ( 2 minutes and 55 seconds ) shows you how to change your privacy settings on LinkedIn to mask your profile so that people cannot tell who is looking at their information. Read about How to Protect Your Privacy When Viewing Others’ LinkedIn Profiles. Tweet.

The 2012 Social Networking Privacy Policy

Webbiquity

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. Guest post by Athena Newton.

Digital casualties: protecting your privacy is not fully In your hands

Biznology

Our collective attitude towards privacy changed drastically over that period, especially in the last 10 years. ” And privacy, as immunization, is not something we have full individual control over: a weak link can break it in ways that are very hard to prevent.

How Will Data Privacy Affect Customer Experience?

Kapost

The desire for consumer data privacy and delivering effective marketing tactics can seem at odds with each other. The post How Will Data Privacy Affect Customer Experience? Marketers rely heavily on tools that collect behavioral data from customers to.

User Apathy Ensures Little Privacy Within Facebook

Biznology

Social Media Marketing Facebook Mark Zuckerberg Privacy privacy settingsImage via CrunchBase. by Frank Reed. One of the things that many incumbents in the political world depend on to stay in office is voter apathy.

Is Your Privacy Really in Danger?

AccuData

The one thing I want to leave you with is this: think critically about all the ways that your data gets used, and if it is really a threat to your privacy. The post Is Your Privacy Really in Danger? Data Resources big data consumer data data data-driven marketing marketing privacy

Online Personal Privacy Update

Marketing Action

We’re hardly through the first month of 2014, and we have seen two major retailers disclosure privacy breaches that combined could affect a THIRD of the population of the USA. As you will see from the listings this is a great place to start for you to manage your privacy settings.

How Publishers and Platforms Can Put Privacy First

33Across

The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it's clear that scrutiny around data usage and privacy. The post How Publishers and Platforms Can Put Privacy First appeared first on 33Across.

How Publishers and Platforms Can Put Privacy First

33Across

The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it's clear that scrutiny around data usage and privacy. The post How Publishers and Platforms Can Put Privacy First appeared first on 33Across.

ANNUITAS Acquires Email Deliverability and Privacy Compliance Company, Get Me In The Inbox

ANNUITAS

Press Releases acquistion B2B Marketing Chris Arrendale Email Deliverability Email deliverability and privacy Get Me In The Inbox The upside of better deliverability can mean significant revenue for organizations, even with an increase of just one or two percentage points.

Google’s new privacy policy is definitely good for Google

Biznology

Many of you probably got an e-mail last week from Google announcing its new privacy policy. Every site has a privacy policy, and as a marketer, I understand the need to make some use of the information. No, the privacy policy is kind of a legal document. Image via CrunchBase.

7 Misconceptions About the New EU Privacy Regulations

Modern Marketing

by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. This creates a uniform privacy law across the entire European market!

We’ve Updated Our Privacy Policy — Here’s Why

QuanticMind

We’re pleased to announce that we’ve updated our privacy policies not only to ensure they’re as clear as they can be, but also to bring our policies into alignment with a new law in Europe known as the General Data Protection Regulation (GDPR). It’s aimed at protecting data and privacy for all individuals within the European Union, and addresses the export of personal data outside the EU.” In this update to our Privacy Policy, we explain what data we collect and why.

How To Maintain Data Privacy While Building an Efficient Email List

Opt Intelligence

The reality of GDPR has made data privacy a hot topic these days. So how do you make the most of the data you have, while still safeguarding the privacy of your customers and leads? We can help you start using opt-in advertising to generate leads and safeguard data privacy today.

What’s Happening to EU Privacy Law? An FAQ

Modern Marketing

by Jesse Noyes | Tweet this Privacy law in the European Union was back in the headlines recently. That’s due to proposed changes to EU privacy protections that were released by The European Commission. A lot of people were likely scratching their heads, wondering how the proposed changes to EU privacy law would impact them and their business. Well, our own Chief Security and Privacy Officer, Dennis Dayman , follows this news the way some follow celebrity gossip.

What is the International Association of Privacy Professionals? Why Should Marketers Care?

ANNUITAS

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program. It tracks the evolution of the privacy profession from a technical, legal compliance role into a strategic organizational and management function.

eTrigue becomes the first Marketing Automation company to receive EU-U.S. Privacy Shield Certification from the U.S. Department of Commerce

eTrigue

Privacy Shield Certification from the United States Department of Commerce. This is a voluntary certification program that reinforces eTrigue’s commitment to digital privacy. Privacy Shield Certification from the U.S.

A different kind of Facebook privacy issue

Biznology

I've been in Europe the last ten days (coming home today) and it's easy to see how European cultures differ from that of America, especially when it comes to privacy. Tags: Social Media Marketing facebook google privacy socialmedia socialnetwork twitter Image via Wikipedia.

Why You May Want to Rethink Data, Privacy, and Content

Content Marketing Institute

Unwanted social media exposure is just the tip of the iceberg when it comes to digital privacy concerns. Changing privacy laws in Europe and, now, the U.S. See the privacy law recently passed in California.) Should digital privacy encompass more than just data?

Data is More Secure Than Ever with Lead Liaison’s Participation in the Privacy Shield

Lead Liaison

Privacy Shield Frameworks to increase data security for international clients. The Privacy Shield Framework complies with European Union and Swiss data protection requirements when transferring personal data in and out of the United States. In order to comply, US-based organizations must certify themselves with the Department of Commerce, as well as publicly commit to comply with the Privacy Shield Program’s requirements. About the Privacy Shield Agreement Model.

National Cyber Security Alliance Encourages Businesses to Support Data Privacy Day on January 28

Marketing Action

Privacy stewardship must be the central essence of any organization’s digital DNA. Act-On Software … Read more › The post National Cyber Security Alliance Encourages Businesses to Support Data Privacy Day on January 28 appeared first on Marketing Action Blog - Act-On. B2B Marketing Deliverability Email Marketing Privacy and cybersecurity cyber security data privacy data privacy day data security email deliverability email security privacy

The Privacy Canard: David Lazarus and the Evils of Facebook

B2B Memes

In the Los Angeles Times today, columnist David Lazarus, a writer I admire, wrote an oddly bitter piece inspired by the Facebook IPO, wondering why so many people under 30 just don’t care about privacy: It’s not just that we no longer feel outraged by repeated incursions on our virtual personal space. Why is this new attitude to privacy so bad? But is the root of the evil here an issue of privacy, or of bureaucratic intolerance and social hypocrisy?

5 Stories About EU Privacy Rules: A Daily Roundup

Modern Marketing

by Jesse Noyes | Tweet this Today was enactment day in the European Union, the date when member states were due to roll out the region’s new opt-in privacy requirements for businesses wishing to track consumers’ behavior online with tools like cookies. So in that spirit we thought we’d present a round up of today’s news about the EU privacy directive. You can find even more news about the EU’s revamped privacy policies in the news section of our website.