Data Privacy Terminology 101

Zoominfo

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Let’s get started… Data Privacy. Data Insights Data Privacy

Data Privacy Compliance as Competitive Advantage

Biznology

Marketers Need Legal Support in Privacy Compliance. The trick will be making it clear that decoupling “standard” personal identifiers like social security numbers from consumer profiles doesn’t compromise your ability to protect your audience’s privacy.

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Seven Privacy Predictions for 2021

Zoominfo

According to PwC research , over three-quarters of CEOs felt that data privacy was a focus going into 2020. Bubba Nunnery , ZoomInfo’s Senior Director of Privacy and Public Policy, shares his predictions for privacy this year. Privacy Shield will be replaced or reimagined.

ZoomInfo, Data Privacy, and You

Zoominfo

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. Current Data Privacy Laws. Data Privacy Best Practices. Have an easily accessible privacy policy.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

The Long Road to Data Privacy Compliance

Zoominfo

In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. In early 2020, the California Consumer Privacy Act (CCPA) went into effect. If reaction to prior privacy laws in Europe are any indication, it will likely take years for U.S.

ZoomInfo Achieves GDPR Practices Validation to Ensure Privacy and Protection in EU

Zoominfo

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. Being a privacy-first company means we are transparent about how we collect our professional contact data and uphold consumers’ rights to privacy.

How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches.

Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

I spy with my little eye…privacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. In other words, privacy-protecting systems are a big and growing business. Privacy is the new green: the cool virtue signifier for consumers and businesses alike. customer data gdpr martech privacyLet’s take a break from Customer Data Platforms to do some trend-spotting.

The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. In March, we announced that we expanded our privacy team by hiring experts in technical, legal, and regulatory privacy.

Conversational data shifting consumer privacy discussion

ClickZ

30-second summary: Max Kirby, the Director of Digital Identity & Cloud Solutions at Publicis Sapient discusses the role conversational data has in consumer privacy. This is the core of the problem when it comes to privacy.

Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. [It

5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)

Litmus

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection.

Beyond the Google Privacy Policy to Free Market Privacy

Biznology

Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. But it got me to thinking, which those who know me rightly find dangerous, about what the future of privacy policies really are. In many ways, privacy comes down to a simple question. If individual people would prefer different approaches to privacy, a one-size-fits-all regulation is unlikely to allow that. But privacy is too complicated.

Privacy Experience: When and Why We Give Up Our Data

Zoominfo

Collectively, personal data and how it’s used is becoming known as the “privacy experience,” and data protection teams and sales reps are increasingly aware of it. This spectrum of data lays the foundation for the privacy experience, but such personal information has layered views.

Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections.

Online Privacy and Security Statistics You Should Know in 2020

Ledgeview Partners

Online privacy and security are top considerations for professionals and businesses within every industry today, so it’s no wonder that more online privacy and security statistics and data emerge to help guide us in 2020 and beyond. Cisco Consumer Privacy Survey, 2020.

Privacy Policy

xiQ

The post Privacy Policy appeared first on xiQ inc

Privacy Report 2020

Goolara

The second decade of the 21st century is shaping up to become known as The Privacy Decade. One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders. Unlike previous legislation, such as CAN-SPAM and CASL, these new laws are not aimed specifically at email but are intended to address privacy issues across all devices, platforms, and services. Respect the Privacy of Your Subscribers.

Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox.

How Your Privacy Officers Can (and Should) Be Helping Drive Revenue

Zoominfo

We’ve seen a multitude of new data privacy laws begin to flood the privacy landscape around the world, most of which borrowing standards of transparency and individual rights created by the GDPR in 2018.

Privacy Shield

Televerde

You may have seen a lot of articles lately mentioning GDPR, a new set of privacy regulations set to take effect next year in Europe. As Televerde’s Privacy Lead, I’ve certainly been studying the new regulations and what their effect will be on our clients and our own Televerde marketing efforts. Many countries don’t distinguish between an individual or business when it comes to privacy. This is why Televerde chose to complete the process of Privacy Shield certification.

What You Should Know About Data Privacy Day 2020

Zoominfo

January 28 marks a very special holiday: Data Privacy Day. Spearheaded by the National Cyber Security Alliance (NCSA), Data Privacy Day serves the purpose […]. If this is one of those holidays that has slipped under your radar, 2020 is the year to correct that mistake — so allow us to give you a little background. B2B Growth

Email Marketers and California’s New Data Privacy Law

Goolara

In June of 2018, Governor Jerry Brown signed into law the California Consumer Privacy Act (CCPA). Taking its inspiration from the European Union’s General Data Protection Regulation (GDPR), the CCPA was intended to protect online data privacy. The California Privacy Protection Agency.

The Privacy Multiverse: A Fantasy in Three Acts

Customer Experience Matrix

This is a world where privacy has been taken very seriously. And, ironically, social media is still filled with bullying and misinformation – it turns out those have nothing to do with privacy and everything to do with human nature.” Looks like you’ve come from a place where anything goes, privacy-wise. Their experience is much like yours – many free services but little privacy. Why is privacy protection expensive? fantasy multiverse privacy

Why CMOs should embrace data privacy protection

ClickZ

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. In fact, I’ve met some CMOs who actively resist data privacy protection measures as an impediment to their data-driven campaigns. The privacy equation is simple.

Website Analytics & Attribution in the Privacy Era

FunnelEnvy

If you’re wondering how the new privacy landscape will affect your ability to track visitors and customers you’re not alone. The post Website Analytics & Attribution in the Privacy Era appeared first on FunnelEnvy.

FLoC, Proprietary Data Networks and What Privacy Really Means

TrueInfluence

This is due primarily to reported success with Google’s “privacy sandbox” initiative, particularly the headline-grabbing Federated Cohorts of Learning (FLoC) browser-centric tech that it proposes as an alternative to third-party cookies. We All Agree — Privacy Is Critical.

What Marketers Can Learn From Facebook’s Privacy Mess

Biznology

In my work at SoloSegment and with individual clients, I spend tons of time working at the intersections of marketing, artificial intelligence, data, and privacy. Of course, that means we all spend lots of time working with — and worrying about — the role played by Amazon, Google, Apple, Microsoft, and especially given their recent missteps with regard to data and privacy, Facebook. Continue to pay attention to what’s happening with data privacy regulations.

3 Trends Creating a More Secure Data Privacy Landscape

TrueInfluence

Data privacy has become a high-profile topic in today’s data-driven world. According to a Cisco Consumer Privacy Survey, 84 percent claimed that they care about their data and its privacy. Are These Data Privacy Trends on Your Radar?

3 Trends Creating a More Secure Data Privacy Landscape

TrueInfluence

Data privacy has become a high-profile topic in today’s data-driven world. According to a Cisco Consumer Privacy Survey, 84 percent claimed that they care about their data and its privacy. Are These Data Privacy Trends on Your Radar?

7 Misconceptions About the New EU Privacy Regulations

Oracle

by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. This creates a uniform privacy law across the entire European market!

Personalisation or Privacy: Striking the Right Balance

The Lead Agency

Privacy online is one of their main concerns; however, at the same time, they want to have a personalised experience from the brands that they interact with. As such, the majority of online users today are taking steps to ensure their safety and privacy online.

Tips for Protecting Your Internet Privacy on Social Media Apps

Biznology

While the companies running social media platforms invest heavily in protecting their user data and privacy, the same can’t be said for the companies that stand behind third-party social media apps. Using a VPN is the next best thing you can do to protect your online privacy.

What’s Happening to EU Privacy Law? An FAQ

Oracle

by Jesse Noyes | Tweet this Privacy law in the European Union was back in the headlines recently. That’s due to proposed changes to EU privacy protections that were released by The European Commission. A lot of people were likely scratching their heads, wondering how the proposed changes to EU privacy law would impact them and their business. Well, our own Chief Security and Privacy Officer, Dennis Dayman , follows this news the way some follow celebrity gossip.

What Brands Need to Know About California’s New Privacy Law

Oracle

In 2018 and 2019, the buzz in online digital circles was about “ GDPR ” – Europe’s General Data Protection Regulation that outlined all the roles and responsibilities of companies and brands in relation to data privacy.

Consumer Privacy Protection Act (CPPA): What it is and Why it Matters for Your Business

Visitor Queue

In recent years, the media has been buzzing about what many call “the trust factor” and what it means in regards to data privacy. The post Consumer Privacy Protection Act (CPPA): What it is and Why it Matters for Your Business appeared first on Blog Visitor Queue. Privacy Law CPPA