Trends Around Privacy and Security to Look Out for 2019

Act-On

We've rounded up trends around privacy and cybersecurity to look out for in 2019. GDPR Privacy and cybersecurityDon't get caught offguard in the new year!

Privacy Report 2020

Goolara

The second decade of the 21st century is shaping up to become known as The Privacy Decade. One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders. Respect the Privacy of Your Subscribers.

Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

I spy with my little eye…privacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. In other words, privacy-protecting systems are a big and growing business. Privacy is the new green: the cool virtue signifier for consumers and businesses alike. customer data gdpr martech privacyLet’s take a break from Customer Data Platforms to do some trend-spotting.

Is Your Marketing a Pillager of Privacy?

Content Marketing Institute

Continue reading → The post Is Your Marketing a Pillager of Privacy? Do you think your terms of service let you use your audience’s personal data any way you want? What about data acquired from third-party sources?

Privacy Regulations Will Lead to Advertising Innovation

Customer Experience Matrix

Naysayers doubted that the European Union’s General Data Protection Regulation (GDPR) and ePrivacy rules, California Consumer Privacy Act (CCPA) and related privacy regulations would have any real impact on the flow of consumer data.

The Privacy Multiverse: A Fantasy in Three Acts

Customer Experience Matrix

This is a world where privacy has been taken very seriously. And, ironically, social media is still filled with bullying and misinformation – it turns out those have nothing to do with privacy and everything to do with human nature.” Why is privacy protection expensive?

Beyond the Google Privacy Policy to Free Market Privacy

Biznology

Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. But it got me to thinking, which those who know me rightly find dangerous, about what the future of privacy policies really are. In many ways, privacy comes down to a simple question. If individual people would prefer different approaches to privacy, a one-size-fits-all regulation is unlikely to allow that. But privacy is too complicated.

Think Privacy is Only for Europe? Think Again.

Convert

Privacy is never “done”. PrivacyThe GDPR is done. And it impacted only the businesses operating in the EU anyway. Right? Not really.

What Marketers Can Learn From Facebook’s Privacy Mess

Biznology

In my work at SoloSegment and with individual clients, I spend tons of time working at the intersections of marketing, artificial intelligence, data, and privacy. Of course, that means we all spend lots of time working with — and worrying about — the role played by Amazon, Google, Apple, Microsoft, and especially given their recent missteps with regard to data and privacy, Facebook. Continue to pay attention to what’s happening with data privacy regulations.

Why CMOs should embrace data privacy protection

ClickZ

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. In fact, I’ve met some CMOs who actively resist data privacy protection measures as an impediment to their data-driven campaigns. The privacy equation is simple.

Data Privacy and What it Means for Marketers

Spiralytics

Data PrivacyInternet users will probably find the following as an all-too-common scenario. After making an online search for a product or service and viewing some suggestions from Google, they get served with related offers or ads.

Privacy tech: New category of “individual rights management tools” among most popular purchases for next 12 months

ClickZ

A new category of privacy tool – data subject access request (DSAR) and individual rights management – has emerged in the last year, according to the second annual report on privacy tech from the International Association of Privacy Professions (IAPP) and compliance/security firm TrustArc.

Privacy Scores Again: Maine Passes Strict Internet Privacy Law

Convert

Since the passing of the California Consumer Privacy Act (“CCPA”), several states are following in California’s footsteps and adopting privacy bills that would allow consumers to object to the sale of their personal information. On June 6, 2019, the Maine Governor signed into law LD 946 with title: “An Act To Protect the Privacy of. Privacy

Are you ready for GDPR, Europe’s upcoming data privacy requirements?

Biznology

Privacy is probably one of the least appealing topics in marketing. The post Are you ready for GDPR, Europe’s upcoming data privacy requirements? But this one’s a doozy.

Facebook, Privacy, and the Future of Personalization

Customer Experience Matrix

Readers of this blog and the CDP Institute newsletter know that I’ve been fussing for years about privacy-related issues with Facebook , Google , and others. Here are some developments on the Facebook / Walled Garden / Privacy fronts that you might have missed.

How to Ensure Your Lead Generation is California Consumer Privacy Act (CCPA) Compliant

Visitor Queue

When GDPR – Europe’s digital privacy legislation – hit the news, business owners were sent scrambling trying to ensure that that their websites were compliant in order to avoid major penalties. Privacy Law B2B Marketing California Consumer Privacy Act

Will Privacy Regulations Favor Internet Giants?

Customer Experience Matrix

new privacy regulations. As Doc Searles (co-author of The Cluetrain Manifesto ) pointed out in the second-day keynote , new privacy regulations also threaten to cut off the data supply of marketing and advertising systems, creating an “extinction level event”.

Data privacy: What should marketers be doing to prepare for regulation?

ClickZ

Data privacy is a hot topic right now, and rightly so. And, the introduction of laws like GDPR and the California Consumer Privacy Act, rather than quelling fears, have only added to the growing perception that our data has not, up until now, been private. . We caught up with Harold Giménez, VP of Technology at Iterable and a data privacy expert, to hear his take on these issues. . The post Data privacy: What should marketers be doing to prepare for regulation?

Data Privacy Law: Ignorance Is No Excuse

Content Marketing Institute

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. HANDPICKED RELATED CONTENT: Why You May Want to Rethink Data, Privacy, and Content.

Seeking Mature Data Privacy and Security Compliance

Aberdeen

Rather, regarding enterprise data privacy and compliance, things used to be simpler. Brink in “The State of Privacy and Security Compliance for Enterprise Data.”. In other words, complexity isn’t a destroyer of successful and effective enterprise privacy and security compliance.

Data Privacy,Protection and Compliance from Silverpop Amplify

ANNUITAS

I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Many regions of the world already have limits and restrictions on sending emails and storing data – this is just another step in protecting the privacy of data. Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy?

European Privacy Requirements: Considerations for Retailers

Modern Marketing

When retailers throughout Europe adopt a new set of privacy and security regulations this week, it will be the first major revision of data protection guidelines in more than 20 years.

How an Absence of Privacy Shield Certification Could Put your Brand at Risk

NetLine

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. Technology brand safety data privacy GDPR Privacy Shield

Personalization Versus Privacy: Making Sense of the Privacy Paradox

Hubspot

Welcome to the Privacy Paradox, a term coined to describe the way in which consumers today are torn between their desire for personalized content and their natural instinct to protect their personal information. Our right to privacy is invisible, inaudible and intangible.

Using Privacy by Design to Tackle GDPR

33Across

The post Using Privacy by Design to Tackle GDPR appeared first on 33Across. If there’s anything that grappling with GDPR compliance has taught us, it’s that untangling the web of which party collected, shared or monetized a specific user’s identifier can be challenging.

The 2012 Social Networking Privacy Policy

Webbiquity

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. Guest post by Athena Newton.

Announcing Privacy Shield

JotForm

We take our users’ privacy and security very seriously, and we’re always working towards staying ahead of the curve to ensure the highest level of protection. Today, we are delighted to announce Privacy Shield. EU-US Privacy Shield, togethe. Data security will always be a top priority at JotForm. Product

California Consumer Privacy Act and the Increasing Pressure for a New National Standard

Modern Marketing

Now, after years of major corporate data breaches and the Cambridge Analytica scandal , stronger privacy and data protection laws are taking hold in the US, with the California Consumer Privacy Act (CCPA) being the most impactful. Washington failed to pass the Washington Privacy Act.

Email Deliverability and Data Privacy: How to Resist the Allure of the Dark Side

Modern Marketing

Not a long, long time ago and not in a galaxy far, far away but in your actual digital marketing universe… Email marketers feel as if they are at WAR!

You Need Opt-In Leads To Maintain Data Privacy

Opt Intelligence

Data privacy regulations are moving into the United States, with California being the first (but certainly not the last) state to take a strong stance around protecting consumer data. Opt-in advertising can help maintain data privacy every step of the way.

In the Privacy-First Era, Marketers Must Organize Around Privacy to Solidify Consumer Trust

Martech Advisor

Marketers who can advocate for lasting scalable approaches to privacy while alerting consumers to their company’s compliance standards should enjoy a competitive advantage relative to their peers. Make privacy a scalable process vs. complying with one specific mandate.

How to Protect Your Privacy When Viewing LinkedIn Profiles

B2B Marketing Traction

The video below ( 2 minutes and 55 seconds ) shows you how to change your privacy settings on LinkedIn to mask your profile so that people cannot tell who is looking at their information. Read about How to Protect Your Privacy When Viewing Others’ LinkedIn Profiles. Tweet.

Why Data Privacy Matters At Every Stage of Lead Generation

Opt Intelligence

It’s clear that privacy regulations are becoming the norm, and for good reason. But without a standard policy, it can be hard to determine what is required to truly maintain data privacy and when this all needs to happen. Data privacy laws cover everyone, not just current customers.

Digital casualties: protecting your privacy is not fully In your hands

Biznology

Our collective attitude towards privacy changed drastically over that period, especially in the last 10 years. ” And privacy, as immunization, is not something we have full individual control over: a weak link can break it in ways that are very hard to prevent.

User Apathy Ensures Little Privacy Within Facebook

Biznology

Social Media Marketing Facebook Mark Zuckerberg Privacy privacy settingsImage via CrunchBase. by Frank Reed. One of the things that many incumbents in the political world depend on to stay in office is voter apathy.

Nevada First State For Privacy Opt-Out Laws: How Well is Convert Prepared?

Convert

This law amends Nevada’s existing security and privacy law to require an operator of a website or online service for commercial purposes to permit consumers to opt-out of the sale of any covered personally identifiable information that the operator has collected or will collect. Privacy

GDPR vs. CCPA: Everything about the 2020 California Consumer Privacy Act (and How it Stacks up Against GDPR)

Convert

Privacy