What is Marketing? FAQ

Hubspot

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”. If you work in a marketing role like I do, it’s probably difficult for you to define marketing even though you see and use it every day -- the term marketing is a bit all-encompassing and variable for a straightforward definition. This definition feels unhelpful.

FAQ 58

FAQ This! What Is Blockchain?

Hubspot

FAQ This! With every tech event I cover, there seems to be a central emerging trend that people just can't stop talking about. Something like 5G. Or AI. Or VR. Or blockchain.

FAQ 78

What Is a Whitepaper? [FAQs]

Hubspot

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business.

FAQ 77

How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

The post How to Answer 25 FAQs on Content Marketing appeared first on Content Marketing Institute. Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing.

FAQ 81

FAQ This! What Is PGP?

Hubspot

We live in an age where it seems like privacy comes at a premium. It feels like the number of headlines we see about data breaches, for example, come at a higher (and troubling) frequency every year. Many of us wonder what we need to do to protect ourselves. Freeze our credit?

FAQ 74

FAQ: A/B Testing Ads for Optimized ABM Campaigns

Listenloop

The post FAQ: A/B Testing Ads for Optimized ABM Campaigns appeared first on ListenLoop's Marketing Blog. ABM account based marketing FAQ Help Uncategorized DISPLAY ADSSometimes you want to test different ad creative and messaging to the same list of target accounts and job titles.

FAQ 62

FAQ: Making a Set of Ads for your ABM Campaign

Listenloop

The post FAQ: Making a Set of Ads for your ABM Campaign appeared first on ListenLoop's Marketing Blog. ABM account based marketing FAQ Help Uncategorized DISPLAY ADS DISPLAY ADVERTISINGAt your request, ListenLoop can make a set of ads for your ABM campaign.

FAQ 62

FAQs: The good the bad and the ugly of working with a content marketing agency

Tomorrow People

So this instalment pulls it all together, with a short FAQ of the most common bugbears and successes a client/agency relationship goes through. We cover everything you need to know about successfully working with a digital content marketing agency, and how you can achieve the best results. We’re nearly at the end of this walkthrough in making your client/agency relationship a match made in heaven.

FAQ 127

What Is SEO? [FAQs]

Hubspot

Even for a quick FAQ. SEO seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO. Right? Wrong. Many people understand the basic principles of SEO, but a lot has changed in the last decade.

FAQ 78

FAQ: Adding Fields to the Salesforce Account Object to Sync ListenLoop Data

Listenloop

The post FAQ: Adding Fields to the Salesforce Account Object to Sync ListenLoop Data appeared first on ListenLoop's Marketing Blog. ABM FAQ Help

FAQ 62

Why salespeople should sell ideas: an FAQ

Chris Koch

We all know the increasing importance of ideas in B2B marketing. But idea marketing doesn’t start and stop with marketers. For the program to be successful, those ideas must find their way into the hands of salespeople. And I’m not sure that salespeople share the same passion for ideas as we do. I think they need to be convinced. Please tell me if you think the following does the job: Relationships are what matter in selling. Why should I start selling ideas instead?

FAQ 165

What Is CSS? [FAQs]

Hubspot

Here at HubSpot we often recommend using your corporate blog to answer questions for your customers. Lately we’ve been taking our own advice and using the HubSpot Inbound Marketing Blog to address questions that people ask when they call in to HubSpot’s Sales and Service representatives.

FAQ 79

Your Guide to the GDPR: A Comprehensive FAQ

Zoominfo

The post Your Guide to the GDPR: A Comprehensive FAQ appeared first on ZoomInfo Blog. So you’ve heard the news—the General Data Protection Regulation—or GDPR—goes into effect on May 25 th , 2018. But, what does GDPR really mean for you, your business, and your customers?

FAQ 74

What Is CRM? [FAQs]

Hubspot

We talk a lot about using your blog to answer questions your customers have. And in that spirit, we’ve been using our blog to answer some of the questions that people ask most frequently when they call in to our sales and customer service representatives. Today’s question of the day: What is CRM?

FAQ 79

How to Change All Margins in Google Docs [FAQ]

Hubspot

You probably don’t typically alter the default margins in a Google Doc. But a marketing proposal or design project might require you to change the margins, and if you’ve never done it before, it can seem complicated. Changing the left and right margin space is easy.

FAQ 70

What Are Psychographics? [FAQs]

Hubspot

You probably know a lot about who buys from you. Their gender, geographic location, marital status -- it’s all part of developing buyer personas. These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are.

What Is Crowdfunding? [FAQs]

Hubspot

What if your donors could do more than just give to your organization? Crazy concept, right? Actually, not so crazy. Crowdfunding is the future of philanthropy , and has already been growing in popularity as a new channel of fundraising for thousands of nonprofits in the U.S. and the United Kingdom.

FAQ 75

The Definition of SEO in 100 Words or Less [FAQs]

Hubspot

Search engine optimization (SEO) seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO, right? Not yet. Many people understand the basic principles of SEO, but a lot has changed in the last decade.

FAQ 78

FAQ: How can I adjust the budget of an ABM ad campaign once it is under way?

Listenloop

The post FAQ: How can I adjust the budget of an ABM ad campaign once it is under way? ABM account based marketing ad budget FAQ Help AD BUDGETSometimes it’s necessary to adjust your ABM ad campaign budget.

FAQ 62

What Is HTML? [FAQs]

Hubspot

While you may feel like you don''t need to concern yourself with it, there''s a decent likelihood you''ll have to know a bit about it at some point. That''s right -- we''re talking about HTML , that foreign language only your developer -- or more code-savvy colleagues -- know and speak.

FAQ 72

How to Track Changes in Google Docs [FAQ]

Hubspot

Since it’s accessible to anyone with WiFi and a Gmail account, Google Docs is a popular option for editing and collaborating on content.

FAQ 70

How to See Word Count in Google Docs [FAQ]

Hubspot

Whether you’re writing a marketing report with a firm 500 word limit, or are just curious if your blog post hits your editor’s 1,000-word minimum requirement, the word count tool in Google Docs can come in handy. It’s a simple tool to ensure your content is an appropriate length.

FAQ 71

How to Create a Hanging Indent in Google Docs [FAQ]

Hubspot

A hanging indent is when the second and subsequent lines of text on a page are indented to the right, so your first line stands out as the only line hitting the margin of the page. Typically, you’d use a hanging indent in a bibliography, Works Cited, or References page.

FAQ 69

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Content Marketing Institute

The post Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines appeared first on Content Marketing Institute. Google is the most effective vehicle for driving targeted clicks to your content. But a tricky thing about Google is it’s always changing.

FAQ This! Why Should I Care About Amazon AI?

Hubspot

The past three months, it seems, have been a nonstop parade of major tech events and the new product announcements that come with them. One of the latest was last week's AWS re:Invent , where Amazon announced a new suite of AI-enabled technology designed with businesses in mind.

What Is Earned Media? [FAQs]

Hubspot

Remember when people used to learn about things like upcoming events, the latest trends, and cool new products pretty much exclusively from magazines, newspapers, and TV shows? These publications and broadcasts are where brands used to get all their earned media.

FAQ 75

What Is a Whitepaper? [FAQs]

Hubspot

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business.

FAQ 74

“WTF Is Advocate Marketing?”, Plus 7 Other FAQs We Get About Advocacy

Influitive b2b

At Influitive, we’re building a new software category around the idea of advocate marketing. Naturally, we get a lot of questions about what we do and how we do it. So, we’ve rounded up the most common ones we receive and answered them. But, we’re doing one thing differently: we’ve asked our customers—who are some.

FAQ 132

How to Add a Text Box in Google Docs [FAQ]

Hubspot

A text box is an effective way to draw attention to important information on a page, or organize your thoughts visually. Adding a text box to a Google Doc can also make your document look more formal and professional -- which is particularly important if you're sharing the Doc with colleagues.

FAQ 47

What Is Demand Generation? [FAQs]

Hubspot

Customers are the heart of our business. In their efforts to please customers, content strategists, growth hackers, product owners, analytics masterminds, and communication specialists share one goal: amplify brand-to-consumer relationships.

FAQ 74

What Is a CDN? [FAQs]

Hubspot

So the first thing you''ll need for a faster website is a CDN. You know what a CDN is right? Right! Of course! Why wouldn''t I know what it means? It''s only a three-letter acronym in a sea of three letter acronyms that all relate somehow to the inner-workings of my business.

FAQ 69

What Is Browser Cache? [FAQs]

Hubspot

Let us know, and we may write up another FAQ piece to help explain! So you''ve just finished redesigning your home website. You''re excited, it looks great, and you''re patting yourself on the back.

FAQ 67

What Is Business Blogging? [FAQs]

Hubspot

We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". It made me realize that some of the other things I do every day may seem a little. weird. to someone just getting started with inbound marketing. For instance, business blogging. What is it?

FAQ 78

How to Take a Screenshot on a Chromebook [FAQ]

Hubspot

If you’re new to using a Chromebook, one of the first things you might be wondering is how to take a screenshot -- while it’s simple, it’s certainly not intuitive if you’re used to a Mac or PC.

FAQ 48

How to Unblock Someone on Facebook and Messenger [FAQ]

Hubspot

When you block someone on Facebook, they won't be able to see anything you post on your profile, tag you in any form of content, invite you to any events or groups, message you, or add you as a friend. But what happens if you accidentally block someone, or decide you want to unblock someone?

FAQ 49

What Are Attribution Reports? [FAQs]

Hubspot

A marketer''s job isn''t easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. So how do you do that?

FAQ 66

What Is CAN-SPAM? [FAQs]

Hubspot

CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. That''s right, they looped us in with pornographers.

What Is List Segmentation? [FAQs]

Hubspot

We all like to focus on the sexy stuff. In inbound marketing , this often means focusing on front-facing channels. You know: the sleek, mobile-optimized website design. The well-designed landing pages with attractive CTAs. The well-rounded social media presence.

FAQ 66

FAQ This! Now That the FCC Voted to Repeal Net Neutrality, What Happens?

Hubspot

FAQ This: The FCC Net Neutrality Vote. Last Thursday, the Federal Communications Commission (FCC) voted 3-to-2 to repeal regulations of internet service providers. Those regulations fell under a general title: net neutrality. If you have questions -- you're certainly not alone.

FAQ 78

How to Strikethrough Text in Google Docs [FAQ]

Hubspot

Strikethrough text is like body language in your writing. It allows you to convey subtext or your true opinion about something, without explicitly expressing it: If the guest post pitch doesn’t have a draft attached, I will gladly take the extra effort to permanently delete it from my inbox probably won’t respond. To leverage one of writing’s most popular tools on Google Docs, follow the instructions below: Step 1: Highlight the text you want to strikethrough.

FAQ 39

What Is a Landing Page? [FAQs]

Hubspot

And if there are any other FAQs you''d love an answer to, leave your question in the comments. You know how we talk about using your blog to answer common questions that your leads and customers have ?

What Is an Inbound Link? [FAQs]

Hubspot

If you''re new to inbound marketing, you''ve probably heard that one way to grow traffic is to get more links. but did you know that there are actually several different types of links you can have? We bucket links into three different categories: i nternal links, outbound links, and inbound links.

FAQ 73

What Is Conversion Rate Optimization? [FAQs]

Hubspot

So you''ve heard of SEO. You''ve heard of CTAs. You''ve heard of CRMs. But chances are one three-letter acronym has slipped under the radar: CRO. CRO, aka conversion rate optimization, is the process of creating an experience for your website visitors that''ll convert them into customers.