Martech
NOVEMBER 6, 2023
In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.
Sword and the Script | B2B
NOVEMBER 14, 2023
The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This is a shift from “creating enough content” which has reigned as the top challenge for “many years.
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Top Rank Marketing
NOVEMBER 20, 2023
Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. Attempting a B2B marketing campaign without a strategy can lead to disjointed marketing efforts, resulting in failure to effectively engage your target audience. On the other hand, a well planned marketing strategy can distinguish you from competitors, establish your brand as an industry authority, bolster custo
PureB2B
NOVEMBER 16, 2023
Explore the risks and solutions of B2B data deprecation. Learn how to maintain data integrity, and boost campaign success with expert strategies.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Launch Marketing
NOVEMBER 15, 2023
As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms. Below are five noteworthy nuggets that can help you stand out in the crowd. 1.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Litmus
NOVEMBER 30, 2023
Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work. Yet your beautiful email campaign may never actually reach the inbox.
SendX
NOVEMBER 29, 2023
Conversion rate optimization (CRO) is essential to turn people from just looking at your emails into actually doing something, like buying your product or clicking on your link. It's more than writing compelling emails and understanding your audience.
Marketing Insider Group
NOVEMBER 20, 2023
At Marketing Insider Group, we believe in the power of quality. Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Enter the world of prompt engineering. Much like a chef carefully selects and combines ingredients for the best culinary experience, prompt engineers craft precise inputs, known as prompts , to optimize interactions within an AI tool.
Martech
NOVEMBER 15, 2023
AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
33Across
NOVEMBER 20, 2023
Despite concerns of a looming recession and a potential drop in ad spend in the first half of 2023, Google’s decision to get rid of third-party cookies in 2024 set the stage for an urgent scramble toward cookie alternative solutions in Q3 2023. As a result, we saw an increase in cookie alternative spending across. The post Cookie Alternative Programmatic Spending Increases for Top Advertising Verticals appeared first on 33Across.
Top Rank Marketing
NOVEMBER 9, 2023
If you can’t measure it, you can’t make sense of it. This points to one of the biggest barriers facing business leaders when it comes to search engine optimization. There’s no question that SEO delivers a return on investment. That’s been proven over and over again. But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature.
Engagio
NOVEMBER 6, 2023
One of your most important jobs as a senior marketer is communicating the impact of marketing investment on business results. Without showing this clearly, it’s difficult to justify and defend the budget you need to be successful. The language, metrics, and reports you use matter. Choose the wrong ones, and you diminish marketing’s credibility across the organization.
SendX
NOVEMBER 27, 2023
Timed popups are a specific type of popup window that appears on a webpage after a predetermined amount of time. Unlike immediate popups that appear as soon as a page loads, or action-based popups triggered by user behavior, timed popups rely on a set time delay to capture the user's attention. This delay can be calibrated to match the average time users spend on a page or tailored to appear at moments when engagement is likely to be highest.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
NOVEMBER 6, 2023
If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant.
Martech
NOVEMBER 20, 2023
Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what you liked, and it shows. That feeling of being special? That’s what we’re aiming for in B2B marketing. Your inbox should be more than a drop zone for flyers.
Sprout Social
NOVEMBER 15, 2023
I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.
Top Rank Marketing
NOVEMBER 15, 2023
What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Launch Marketing
NOVEMBER 1, 2023
In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. This involves setting goals, identifying target markets, and determining the best approaches to reach and engage potential clients. With responsibilities that encompass a range of strategic and leadership functions, finding the right fit for your organization is key, but it is not easy.
SendX
NOVEMBER 17, 2023
Are you tired of receiving unwanted emails? You're not alone. According to a survey by MarketingSherpa , 69% of email recipients report emails as spam based solely on the subject line. And when it comes to unsubscribing, it's not always a smooth process.
Salesforce Marketing Cloud
NOVEMBER 13, 2023
We are at an inflection point in the history of application development. Game-changing innovations in AI are transforming the way we build apps, enabling us to create experiences that were previously unimaginable. This is reminiscent of the shift from mainframe to client/server applications, and later from client/server to internet applications. In both cases, the new technology was so transformative that it led companies to change course, rethink and often rewrite their existing applications, a
Martech
NOVEMBER 14, 2023
Whoa, did you just hear that? If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Navigate the Channel
NOVEMBER 17, 2023
Digital marketing tactics are changing constantly which means there are new methods to try all the time. While it is fantastic to try out new things for your business, that doesn’t mean that you should ignore any digital marketing tactics that are tried and true. These tactics are some that can be the foundation of all of the new tactics that are developed and presented as the years go by.
Top Rank Marketing
NOVEMBER 1, 2023
What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Since its inception LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its highly-publicized 2022 ownership and policy shifts, in 2023 LinkedIn has grown to over a billion members.
Launch Marketing
NOVEMBER 8, 2023
Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. You might be wondering, what exactly are buyer personas, and why are they such a big deal? Well, you’re in the right place. In this blog post, we will demystify the concept of buyer personas for startups, shed light on their pivotal role, and equip you with the knowledge and skills to create them effectively.
SendX
NOVEMBER 30, 2023
Email marketers face an inbox avalanche every day. Your subscribers receive a barrage of messages—newsletters, promotions, transactional notifications, and more as well! Just keeping up with email can feel like a full-time job for your customers!
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Ahrefs
NOVEMBER 30, 2023
85.19% of all blog traffic comes from organic search. (Animalz) On average, engagement starts to drop after 7 minutes of reading. (Medium) People rarely read online — a pattern that hasn’t changed since 1997.
Martech
NOVEMBER 29, 2023
In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Google initially announced the plan, which only applies to accounts that haven’t been used for at least two years, in May, giving users six months to take action. Inactive email accounts don’t engage with marketing emails and don’t respond to messages or make purchases, which means on some level, Google might be doing email marketers a favor by presenting this pu
Navigate the Channel
NOVEMBER 21, 2023
You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Your team is posting relevant, timely information and your community is engaged. It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program.
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