Customer Experience Matrix

JUNE 17, 2019

But the fact that all three vendors are addressing the topic raises some interesting questions. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider. It's taken a while but all three vendors now acknowledge that a CDP must store its own data.

Vendors 209

Vendors Marketing Trigger Marketing Email Marketing 209

Martech

JANUARY 20, 2023

When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand what a particular vendor offers. Which CDP vendors should I consider? First, you have to find the right vendors. Will the vendor commit to capped increases over a period of years?

Vendors 105

Vendors Internet Marketing RFI Marketing Report 105

Martech

JANUARY 26, 2023

After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. Does the vendor seem to understand our business and our marketing needs? Does the vendor seem to understand our business and our marketing needs? Are they showing us our “must-have” features?

Vendors 116

Vendors Analytics Marketing Automation User-Generated Content 116

Martech

MAY 18, 2023

The post Don’t leave the future of your data in vendors’ hands appeared first on MarTech. To learn how some of the most successful marketers vetted and invested in the right technology, register and attend “Data Down the Drain? CDPs Bring Value to an Underutilized Asset,” presented by BlueConic.

Vendors 72

Vendors Marketing Strategy Privacy Marketing 72

Zoominfo

APRIL 21, 2020

Getting on the IT staffing approved vendor list will make your life a lot easier. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies. Getting on an IT staffing approved vendor list depends upon credibility and relationship potential.

Vendors 221

Vendors RFI RFP Terms and Conditions 221

Martech

JULY 16, 2021

Real Story on MarTech: Big vendor stability? . Real Story Group’s founder, Tony Byrne, tends to think the vast majority of the reported 8,000 martech vendors will survive, but fears will persist about individual vendors’ viability. Software vendors are no different, and who wants to get stuck with an unsupported product?

Vendors 130

Vendors Classified Ads Trigger Marketing Google 130

Only B2B

OCTOBER 5, 2021

How To Select Intent Data Vendor. Your business needs a reliable data vendor. As a result, you must inquire with your vendors about the platforms they monitor. Ask each data vendor how their orientation program can satisfy your demands once you’ve made a database. All it takes is asking the proper questions.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Martech

NOVEMBER 30, 2022

It aims to provide technology that can measure not just the activity driven by marketing channels and the vendors that power them (i.e. The vision for Channel99, said Golec, is to be an unbiased source of truth for marketers by measuring the impact of spending on dozens of channels and the many vendors operating within them.

Vendors 96

Vendors Advertising Channels DemandBase B2B Marketing 96

Martech

JULY 28, 2022

If you have determined an MPM system makes sense for your business, here’s 20 questions to ask vendors: What platform hosting options are available (SaaS/cloud/on premise)? Does the vendor specialize in a particular channel, vertical or campaign objective? If so, will the vendor commit to limits on annual increases?

Vendors 85

Vendors Marketing Report Contact Marketing Network Marketing 85

Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. A lot of vendors excel at one thing, but are lacking elsewhere. Answer: Very unlikely. .

Vendors 94

Vendors Marketing Strategy Marketing Automation Account Based Marketing 94

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Account Based Marketing 101

Account Based Marketing ABM Vendors B2B Marketing 101

InsightSquared

JANUARY 8, 2018

The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake. Marketing automation vendors are the incumbent, and, frankly, they’re acting like it.

Analytics 235

Analytics Vendors Marketing Marketing Funnels 235

LeadsRX

JUNE 9, 2021

There are boatloads of vendors offering varying levels of ID solutions in an effort to thwart off the pending end of third-party cookies. You can download the PDF of the full vendor list infographic for handy reference. The post Infographic: 26 ID Solution vendors appeared first on Multi Touch Attribution Software.

Vendors 100

Vendors Multi-Touch Attribution Privacy Software 100

Martech

JANUARY 21, 2022

Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into the enterprise, and you’d expect participating vendors to follow your lead in the vetting process — out of respect, if nothing else. Based on empirical testing, you are on the verge of selecting a platform not sold by one of the big vendors.

Vendors 100

Vendors Tactics Contact Marketing Network Marketing 100

Martech

JANUARY 14, 2022

” It profiled some struggling enterprise software vendors sitting on large piles of cash because they IPO’d at pumped-up valuations just before the 2001 crash. Even in the vibrant customer data platform market, where RSG evaluates nearly three-dozen platforms , some vendors have plateaued. ” OpenText is not alone.

Vendors 112

Vendors Churn Rate Burn Rate Custom Publishing 112

Engagio

FEBRUARY 23, 2023

It’s no secret that enterprise-sized organizations have unique needs, but how often are these needs really taken into account by vendors trying to gain market share in that segment? The post POV: The Unique Needs of Enterprises Can Be Non-Starters For Some Vendors appeared first on Demandbase.

Vendors 71

Vendors DemandBase Segmentation Organization 71

Martech

NOVEMBER 15, 2021

When I started as an industry analyst 20 years ago covering the web content and experience management (WCM) market, I marveled at the plethora and diversity of vendor start-ups. ” No doubt they were extrapolating from their experience with other industries — notably ERP, but maybe CRM too — where vendor oligopolies did emerge.

Vendors 114

Vendors Marketing Prospects Email Marketing CRM 114

Martech

FEBRUARY 24, 2022

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs? Does the vendor seem to understand our business and our marketing needs? Click here to download!

Marketing Automation 116

Marketing Automation Vendors Automation Landing Pages 116

Martech

OCTOBER 7, 2022

If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently have, those that you would like to have and those that you can’t live without. This is an individual preference.

Vendors 80

Vendors RFP RFI Peer-to-peer 80

Martech

JUNE 17, 2022

For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create and prioritize your list of identity resolution use cases, from essential to not necessary. Click here to download!

Vendors 103

Vendors Interactive Marketing RFI Marketing Report 103

Martech

JULY 15, 2021

Big martech vendors — even successful ones — routinely jettison or replace longstanding tools. Early in my career as an industry analyst, I noticed that some of the best web content and experience management (WCM) solutions came from lesser-known vendors. The myth of large-vendor stability. Yet, IBM was not alone.

Vendors 128

Vendors Marketing Strategy Marketing Report Organic Leads 128

Martech

JANUARY 21, 2022

For starters, once you have determined that ABM software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the ABM capabilities you currently have, those that you would like to have and those that you can’t live without.

Account Based Marketing 112

Account Based Marketing Vendors ABM Marketing 112

Only B2B

MAY 22, 2020

Another significant factor is the technology the telemarketing services vendor is employing, including their ability to evolve and customize the technology to meet your needs. Also, reading reviews about the company online to see what the other people have to say about the vendor is also helpful. State Of-The-Art-Technology.

Telemarketing 127

Telemarketing Vendors B2B B2B Marketing 127

Customer Experience Matrix

AUGUST 24, 2016

My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. As the Guide defines it: Vendors in this category use statistical techniques to select target accounts.

Account Based Marketing 120

Account Based Marketing ABM Vendors InsideView 120

Martech

FEBRUARY 24, 2022

In 2020 it acquired consumer behavioral data and lead intelligence vendor Jornaya. The post Infutor acquired by risk management vendor appeared first on MarTech. New Jersey-based Verisk provides risk evaluation and management capabilities to verticals including insurance, energy and finance.

Vendors 86

Vendors CMO Touchpoints Acquisitions 86

Customer Experience Matrix

AUGUST 18, 2016

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape.

Account Based Marketing 120

Account Based Marketing ABM Vendors Comparison 120

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. What other solutions does that content syndication vendor use to back up their processes? Research Recommendations.

Vendors 110

Vendors Content Research Buyer Personas 110

Martech

JANUARY 6, 2022

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Narrow your list down to those vendors that meet your criteria. This is an individual preference, however be sure to give the same list of capabilities to each vendor to facilitate comparison. Click here to download!

Vendors 107

Vendors Interactive Marketing RFI Marketing Report 107

Martech

SEPTEMBER 14, 2022

B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. The post Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors appeared first on MarTech.

Vendors 80

Vendors Buy Peer-to-peer B2B Marketing 80

Liveintent

NOVEMBER 16, 2022

We are pleased to share that LiveIntent was included as a Sample Vendor for Identity Resolution (IDR) in the recently published The Gartner Marketing Technology Vendor Essential Guide. Gartner, “The Gartner Marketing Technology Vendor Essentials Guide”, Tia Smart , October 26, 2022. and/or its affiliates in the U.S.

Gartner 62

Gartner Vendors Marketing Marketing Report 62