SWZD

OCTOBER 16, 2024

Learn how IT vendors can stay ahead by leveraging key 2024 workplace tech trends like hybrid work, AI, cybersecurity, and upskilling.

Vendors 110

Vendors Trends Marketing 110

Martech

SEPTEMBER 20, 2024

One of your vendors will suffer a data breach. One security problem with SaaS is implicit trust,” said Paul Shread, international editor for The Cyber News from threat intelligence vendor Cyble. You’ve invited the vendor deep into your environment.” Keeping an accurate inventory of vendors. It is a when, not an if.

Enterprise Management 79

Enterprise Management Work Management Marketing Management Vendors 79

Customer Experience Matrix

NOVEMBER 3, 2018

Many email vendors have done this and it’s increasingly common among Web personalization and mobile app marketing products. In most cases, these vendors now deliver across multiple channels. The primary purpose of delivery systems is delivery, something that’s hard to do well and will remain the primary focus of vendors who do it.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Webbiquity

OCTOBER 31, 2023

Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. An extraordinary 91% of consumers have subscribed to at least one SMS marketing program, and 73% have made a purchase after receiving a text from a brand or vendor.

SMS 310

SMS Advertising Benchmark Email Marketing eCommerce 310

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. why does adoption remain low?

Intent Data 333

Intent Data Marketing AI Intent Lead Ranking 333

Trade Press Services Newsletter

NOVEMBER 7, 2024

Here are a few benefits of consistently showing gratitude to clients, vendors, and other stakeholders. Loyalty Expressing gratitude to clients, customers, vendors, and other stakeholders is often overlooked by busy organizations. Individuals and organizations choose to work with your business out of countless options.

ROI 307

ROI Business Word of Mouth Customer Satisfaction 307

Customer Experience Matrix

DECEMBER 30, 2021

The CDP Institute just published its latest Industry Update, our semi-annual overview of CDP vendors with data on employment, funding, locations, and more. There were three pieces of information that stood out: Only four new vendors were added, compared with an average of fifteen in past reports. Download here. Download here.

Enterprise Management 260

Enterprise Management Work Management Marketing Automation Services Marketing Management 260

Webbiquity

MARCH 1, 2022

.” Compared to 2020, last year saw more B2B buyers visiting vendor sites, more sessions, more pageviews, and more time spent per visit. Vendor content is attracting more visitors per account. Per the report, “The average number of known visitors per account grew by thanks to increased focus on ABM.”

Research 354

Research B2B Marketing Top of Funnel Marketing Automation Services 354

Customer Experience Matrix

JANUARY 27, 2021

The drive to build suites clarifies why predictive analytics vendors Bloomreach, RichRelevance, and Gpredictive are such frequent partners: stand-alone predictive tools are missing nearly all the features needed for a full marketing platform, so they have the most to gain from buying a CDP that fills those gaps.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Webbiquity

APRIL 5, 2023

In addition, consider the level of support and training the vendor offers to ensure a successful implementation of the new system. One important step in this process is getting quotes and scheduling demos with vendors to evaluate their solutions. This includes providing ongoing product updates, training, and technical support.

Digital Asset Management 254

Digital Asset Management Work Management Marketing Management Software 254

Customer Experience Matrix

APRIL 26, 2024

But, fairly soon, vendors realized that there was more value in the database building features, which were rare, than in the applications themselves, which were fairly common. It took the big martech vendors including Salesforce and Adobe several years to accept that. Individual vendors may struggle to keep up.

Enterprise Management 234

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 234

Customer Experience Matrix

MAY 2, 2021

There may be some additional work bringing vendor staff up to speed for a purchased system, compared with having a system built by internal staff who already understand the business. But this is probably balanced by CDP vendor staff having deeper experience with CDP-specific issues.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Customer Experience Matrix

JUNE 27, 2021

It’s done by IT under “build” and “low-code” approaches, by the users themselves under “no-code”, and by the software vendor under “buy”. But it’s distinctly separate in “no-code” and “low-code”, since it’s purchased from the software vendor rather than built by either users or IT. It’s the core of the development process.

Work Management 296

Work Management Marketing Management Buy Ad Building 296

Webbiquity

SEPTEMBER 22, 2020

The good news for B2B tech vendors outside those specific areas is that nearly half of all IT spending is now targeted towards more general business needs. Most large enterprise buy from 16 or more vendors. As this graphic shows, that included products like firewalls and VPNs, video conferencing software , and team collaboration tools.

Enterprise Management 261

Enterprise Management Work Management Purchase Marketing Management 261

Webbiquity

SEPTEMBER 13, 2022

Throughout the 1980s and 90s, most B2B software vendors relied primarily on big-ticket software sales, with a smaller revenue stream from services and annual maintenance contracts. Dependence on these large deals, often in the hundreds of thousand or even millions of dollars, caused revenue streams to be “lumpy” for software vendors.

Lead Ranking 54

Lead Ranking Business Cross-Selling Sales Cycle 54

Webbiquity

MAY 12, 2020

They want sensitivity to current conditions, but also straight talk from vendors about how they can help. Asked if it’s appropriate for B2B vendors to be marketing their products and services right now, a whopping 81% of buyers acknowledge that business has to go on—they just want marketers to be more sensitive.

Research 346

Research B2B Marketing Terms and Conditions Planning 346

Zoominfo

MARCH 10, 2021

So the company begins defining requirements for new CRM software, and two months later selects a vendor. These figures account for a combination of companies installing CRMs for the first time and other organizations switching CRM vendors. billion doing so, according to new analysis from ZoomInfo. billion estimate.

Work Management 246

Work Management Analysis Marketing Management Cost 246

Customer Experience Matrix

AUGUST 18, 2020

Vendors like TrustArc , BigID , OneTrust , Privitar , and many others, offer packaged solutions to address these issues. So do many CDP vendors. Here’s an overview of what that stack looks like. CDP Institute also has a growing library of papers on the the topic.

Work Management 276

Work Management Marketing Management Privacy Fulfillment 276

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. And an expanding ecosystem of event-related vendors is meeting the needs of event planners well beyond the Upper Midwest.

Enterprise Management 63

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 63

Zoominfo

MAY 8, 2020

For example, suppose my beverage company sold lemonade at an average of $30 a case to vendors; they bought 50 cases per year, on average (ACV of $1,500); and there are 1,000 vendors on the West Coast in total. I can calculate TAM for my lemonade: 1,000 vendors multiplied by $1500 equals a total market of $1,500,000.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

KoMarketing Associates

JULY 14, 2021

Out of those who dropped their martech budget, 39% shifted their focus to existing vendors and internal users to further existing tool adoption strategies without having to purchase new martech. Approximately 41% increased their use of their current martech stack, rather than making new investments in this area.

Spending 292

Spending Budget Programs Gartner CMO 292

Webbiquity

SEPTEMBER 12, 2023

While “Serendipity is a highly regarded attribute of face-to-face events,” (see quote source below), pre-scheduled meetings are increasingly popular with vendors that see the value in guaranteeing they will make relevant connections. Somewhat surprisingly, print media is twice as popular as pay-per-click (PPC) advertising.

Marketing Report 315

Marketing Report Event Marketing Stats Paid Search Agency 315

KoMarketing Associates

AUGUST 3, 2022

Furthermore, most B2B buyers (84%) stated that winning vendors have provided content that made a significant impact on their purchasing decision in the past. However, it is worth noting that the majority of respondents (68%) say that they chose vendors in the past because of their demonstrated understanding of organizational needs.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

Webbiquity

MAY 16, 2023

Price: $44 per month Head-to-Head Comparisons of Google Analytics Alternatives Feature/Vendor MixPanel Matomo Plausible Fathom Multi-site? GA Alternatives Not Covered The vendors below are likely to show up in your research on GA alternatives. For companies without complex analytics needs, this definitely worth a look.

Marketing Analytics Tools 347

Marketing Analytics Tools Analytics Google Work Management 347

Zoominfo

DECEMBER 28, 2020

The most straightforward way to access buying signals data is through a third-party vendor. Every week, vendors collect and aggregate internet search activity from thousands of B2B websites and online publishers, creating a baseline for content consumption. Related: How Business Search Behavior has Shifted During the Coronavirus.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Webbiquity

SEPTEMBER 28, 2020

You should not employ vendor-supplier defaults for safety parameters, such as system passwords. You must ensure that this scan is completed with a PCI SSC Approved Scanning Vendor. These are outlined briefly below: Build and maintain a secure network. Protect cardholder data. Collected cardholder details need to be protected.

FAQ 256

FAQ Enterprise Management Marketing Management Business 256

The Point

JUNE 23, 2020

Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways. When Account-Based Marketing (ABM) first arrived on the scene, vendors were quick to pronounce traditional, funnel-based marketing obsolete.

Lead Ranking 261

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 261

Webbiquity

AUGUST 8, 2023

Buyers are more open to upselling and cross-selling from vendors they know and trust: the priority placed on prior experience with the vendor jumped from 25% in 2022 to 40% in 2023. Online ads are having more of an impact. ” However, perceptions of ad formats and placement vary by generation.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Webbiquity

DECEMBER 28, 2021

Though Black Friday and Cyber Monday are now distant memories, a few vendors are extending some amazing offers through the end of the year. Save Money on Apps. Want to expand your marketing tech stack and save some money doing it? Who wouldn’t?!

Vendors 294

Vendors B2B Sales Paid Search Agency Segmentation 294

Martech

AUGUST 12, 2024

Users tend to think in terms of use cases, and vendors generally think in terms of features, which can cause a complete disconnect. If your initial objective was to identify a product category, and you’ve done that, the next step is to develop a list of vendors to evaluate.

Research 135

Research Work Management Marketing Management Marketing AI 135