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Key marketing lessons from startup to scale-up

Martech

Every startup begins with the goal of growth. While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. Recognizing the differences and similarities between their approaches is critical for startups aspiring to grow their businesses.

Startups 112
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Canva acquires genAI startup Leonardo.AI

Martech

Canva acquires generative AI content and research startup Leonardo.AI Canva will continue to invest in Leonardo’s standalone platform while setting the startup’s 120-person team of designers, researchers and developers to grow Canva’s genAI offerings. The post Canva acquires genAI startup Leonardo.AI for an undisclosed sum.

Startups 113
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AI For Startups: 9 Use Cases For Growing Businesses

Salesforce Marketing Cloud

Today, 90% of small to medium-sized business (SMB) and startups utilize AI to automate customer interactions , showing just how essential AI has become for driving customer engagement. Here are 9 AI use cases for startups that help you achieve your goals, while improving customer satisfaction, team productivity, and growth.

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Why Startups Fail (And How Marketing Can Save Them)

Marketing Insider Group

This begs us to ask the question: Why exactly do startups fail? Understanding why startups fail is key, and the reasons are quite varied and deep. We’re exploring these reasons and uncovering how smart marketing can be your best ally in navigating the challenging waters of launching and sustaining a startup.

Startups 325
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100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Hit your number with 100 Pipeline Plays. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays!

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Which Startup Marketing Agency Is Ideal for You?

Marketing Insider Group

At the heart of every successful startup lies not just a groundbreaking idea, but also the right partners to bring that idea to life. We’re a content marketing agency that’s been in the game for a while, and we’ve teamed up with loads of startups just like yours. of startups work with an outside marketing agency.

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Essential stack for a B2B startup: Best of the MarTechBot

Martech

The post Essential stack for a B2B startup: Best of the MarTechBot appeared first on MarTech. Focus on the platforms listed above to effectively drive growth and manage renewals. Email: Business email address Sign me up! Processing.

Startups 116
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All About ABM: Tips, Tricks, and Tales About How to Get Started in Account-Based Marketing

Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor

Join us for this exclusive panel featuring Krista Muir — Director of Demand Generation & Account-Based Marketing, and Tony Yang — B2B Marketing Leader & Startup Mentor. Curious to learn more?

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Put Your Data to Work: The Complete Playbook

What do startups and Fortune 500 companies have in common? An interactive guide filled with the tools to turn your data into a competitive advantage. They rely on data to power products, business insights, and marketing strategy.