Trending Articles

Survey: 61% of Marketers Now Publishing Content ‘Multiple Times’ Per Week

KoMarketing Associates

Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. Its efficiency and overall ROI continue to prove its worth in a field full of marketing strategies.

Survey 209

How Deep Learning Will Drive The Future of Marketing

Marketing Insider Group

Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology.

Yes, Gender is a Factor in B2B Buying Decisions: Selling to Men and to Women

DiscoverOrg

Are there differences selling to men and women in a B2B sales process? That was the question we set out to discover. My husband and I are avid remodelers, which means I’ve spent a lot (A LOT) of time at Home Depot and Lowe’s over the last 15 years.

Buy 223

Six Useful Tips for Successfully Modernizing Your Small Business

Webbiquity

Guest post by Lilach Bullock. Getting a small business off the ground isn’t easy. But even after your enterprise has achieved liftoff, it can be tough to keep abreast of the latest technological innovations and remain competitive.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Marketing Tools Your Business Needs in 2019

Reachforce

Year after year, new data management tools and marketing automation software pop up in the digital marketing industry.

Tools 170

More Trending

Leads and Sales Remain Top Digital Marketing Priority Over Next 12 Months

KoMarketing Associates

Marketers have had a wide array of goals associated with their digital marketing strategies in the past. However, new research shows that they remain focused on sales and leads looking ahead to the next 12 months.

Content Marketing and SEO: How to Craft the Best PR Campaigns

B2B PR Sense

When you think of the tactics behind perfect PR campaigns , perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR?

PR 167

Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

I review a lot of surveys -- easily a dozen each week. Mostly they go into a big file which I mine occasionally for helpful factoids to spice up a paper or presentation. Sometimes I take a more thorough tour to look at some bigger issues. Today is one of those days.

Survey 167

Our Top 2019 Marketing Automation Predictions

Reachforce

One thing we love to see when a new year starts is where our industry is headed. Digital marketing and marketing automation tools and techniques are always changing, so it's never a one-and-done research process.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

2019 Content Marketing Survey: Marketers Focus On Content Creation

Marketing Insider Group

2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The United States witnessed major social media platforms get in hot water with the federal government over privacy issues and US election tampering.

Survey 206

Survey: 60% of B2B Marketers Lack Confidence in their Data Coverage

KoMarketing Associates

When it comes to reaching target audiences, it’s important for B2B marketers to have fresh data on their customers and prospects. However, a new report suggests that they are still behind in terms of the information they have on hand. The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips.

Survey 174

5 Hacks for Getting to Know Your Customers

Act-On

Do you really know your customer? Knowing your buyer is key to a successful business. But most marketers only have a vague notion of who is their buyer. Don't be another one.

Tips for Increasing SDR Engagement Rates

The Point

Some years ago, our firm conducted a lead management audit for a technology client who was struggling to convert raw, inbound inquiries into sales qualified leads. During the audit, it became quickly apparent that one of the major issues was at the very front end of the lead qualification process.

Rate 146

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Gillette News Cycle: How False Controversy Hinders Socially Conscious Marketing

Contently

If you ever click a news story about a “widespread controversy,” do yourself a favor and verify the claims inside. If the only angry quotations in the article come from sources like Twitteruser573037, it’s not a story worth telling.

Social 140

How to Use Video Marketing to Tell Your Brand Story

Marketing Insider Group

Brand stories, according to a recent article by the American Marketing Association “build stakeholder affinity and influence action” Not just any brand stories, though. A brand story must intrigue potential clients to be effective.

Video 191

10 Marketing Automation Trends That Will Shape 2019

KoMarketing Associates

Marketing is increasingly driven by data and technology. Nowhere is that more evident than in marketing automation. It’s enabled us to do some pretty cool things. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation.

Marketing Trends to Look Out for in 2019

Act-On

Want to know how to make your marketing stand out this upcoming year? Here are 5 marketing trends you should be looking out for in 2019. Digital Marketing

Trends 148

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Only B2B - Untitled Article

Only B2B

Are You New in SQL and MQL? Here’s Everything You Need to Know Are you new to sales and marketing terms and don’t know the difference between MQL vs. The post appeared first on ONLY B2B. blogs MQL SQL

MQL 136

Eight years later, what did we learn from Watson winning Jeopardy?

Biznology

If you are a nerd like me, you might remember watching IBM’s Watson playing Jeopardy against legendary champion Ken Jennings and Brad Rutter, another very strong player–and Watson ate their lunch.

How Mobile is Dominating the Customer Journey (and Why You Should Care)

Marketing Insider Group

It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens.

Mobile 171

Expert Insight: Why B2B Buyers Consult More Marketing Content [Interview]

KoMarketing Associates

According to previous research, B2B buyers are still looking at a wide range of information sources during the buying process. The “ 2018 B2B Buying Disconnect ” report from TrustRadius discovered that buyers look at an average of 4.9

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Rethink Marketing Podcast: Acting On Customer Feedback

Act-On

In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback. Customer Marketing Marketing Automation Marketing Strategy

Act-On 130

Only B2B - Untitled Article

Only B2B

Spend Less Time in Contact Discovery, and More on Closing the Leads Contact discovery! What is contact discovery and why is it necessary? It’s crucial to know who. The post appeared first on ONLY B2B. blogs contact discovery

Please Take a Number! New Oracle Responsys Asynchronous API

Modern Marketing

You probably have gone to a restaurant and had to wait in line to sit down or took a number (or received an electronic device) to find out when your table is ready. Waiting in line is synchronous processing, while being notified after your request has been processed is asynchronous processing.

API 175

How to Use Trust Signals to Boost Online Conversions

Marketing Insider Group

Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services.

Trust 164

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Are You Looking Deeply Enough Into Your Digital Marketing Analytics?

Biznology

We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. With a little effort and perhaps some outside help, you can eliminate those frustrations by finding the right metrics and looking at them a little more deeply.

Rethink Marketing Podcast: Acting On Customer Feedback

Act-On

Customer Marketing Marketing Automation Marketing Strategy

Act-On 130

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Account based marketing

B2B 136