Trending Articles

Webinar Highlights: How Customer Marketing Drives Organizations into Customer Obsession

Influitive

According to Forrester, only 3-6% of B2B organizations are truly “customer-obsessed” in that they embody the right amount of leadership commitment, internal culture and many other key attributes. So, for the vast majority of B2B firms, what’s missing?

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Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing

Marketing Insider Group

Advertisements are pricey. While they are a “ necessary evil ” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects most likely to convert.

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The Role of UX in Conversion Rate Optimization

Webbiquity

Guest post by Tony Ademi. Conversion rates depend on several factors, and brand image and sales depend on multiple elements, from technical to marketing strategies.

Report: Most Marketers Struggling to Find Multi-Channel Strategy Success

KoMarketing Associates

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies.

The Essential Guide to the Buying Experience of the Future

Forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read this Essential Guide to the Buying Experience of the Future to find out how to empower your customer-facing teams to thrive in modern selling environments.

40+ Mistakes Derailing Your Content Team (and How To Fix Them)

Content Marketing Institute

Managing content teams isn’t easy. But the exhilaration and productivity that come from successful collaboration make it worthwhile. Steer around these common team pitfalls with help from Content Marketing World speakers. Continue reading → Company News

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How to Conduct and Publish Industry Research

Marketing Insider Group

If you’re a marketer, you know the value of high-quality, original industry research. Brands that provide compelling statistics, visuals, and reports about important industry topics earn more backlinks and higher visibility than their competitors.

Eight Game-Changing Pitching Tips to Expand Your B2B Market in 2022

Webbiquity

Contributed post. There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Optimizing your sales pitch deck is one you may want near the top of your list.

A B2B Marketers’ Guide to GA4 Reporting & Measurement

KoMarketing Associates

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing?

The World of Sales and How Things are Changing

MarketJoy

The world of sales has changed a lot in the last 20 years. From the time when people wanted others to do or buy something, sales techniques were developed and people started to have jobs and careers in sales. Historians have found coins from around 7,000 years ago.

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7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Celebrating Failure: An Interview with Dr. Samuel West

Carla Johnson

August 9, 2022 “Fail fast.” Fail forward.” There’s no innovation and creativity without failure.” Failure’s not an option.” A lot of language gets thrown around about failure in innovation. It all seems well and good until someone actually fails. All hell breaks loose.

Social Proof: Steph Smith on Intentionally Building a Personal Brand

Buffer Marketing

What is Social Proof? Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same.

How to Save Money and Finance Your Cash-Strapped Tech Startup 

Webbiquity

Contributed post. Every business aims to keep its cash flow positive to survive and grow. How does a startup business get through tough times, when cash flow is negative? The answer is in proper cash flow management. Image credit: nattanan23 on Pixabay.

Report: More B2B Buyers Seeking Easy Access to Relevant Content Marketing

KoMarketing Associates

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]

Content Marketing Institute

Do you approach new marketing tech from a FOMO perspective? You’re not alone. But that’s not a good way to go about it. Robert Rose says you should answer these questions first. Continue reading → Company News

How to Find Old Tweets: 4 Tried-And-True Methods

Hootsuite

Do you ever revisit your old tweets? Twitter has been around since 2006 — if you were an early adopter, you’d probably be surprised to see some of the content you once thought was cool and appropriate to share.

How To Get Started With A Kickass Tiktok Marketing Strategy

Marketing Envy

When you think of TikTok, what comes to mind first? Dance challenges? Cute animal videos? With 1 billion monthly users and being the 4th most-used social media platform in the world, it is not to be underestimated.

Mastering Rewards to Close More Deals

Ignite

From larger commission checks and an employee snack bar to free T-shirts and an extra vacation day, there are many ways sales leaders can incentivize employees to create more deals and work more efficiently. And unsurprisingly, some of those strategies are a lot better than others.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts via @sejournal, @martinibuster

Search Engine Journal

Here are 10 ways that understanding code can help turn a good SEO into a great one. The post Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts appeared first on Search Engine Journal. SEO Technical SEO Web Dev SEO

8 New Social Media Platforms You Might Not Know About

Buffer Marketing

If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you.

Stop Treating Design Teams as Vending Machines for Your Content’s Graphics

Content Marketing Institute

Too many marketers treat the design team like a vending machine – insert copy, press button, get graphic. Content is planned through the writer lens, and that’s a big mistake given design is critical to content consumption. Continue reading → Company News

4 Types of Content Creation (and How to Decide Which is For You)

Marketing Insider Group

Content creation is a core part of every brand’s marketing strategy in 2022 (or at least it should be). But its actual execution can take many forms.

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

12 Essential Small Business Marketing Strategies

BenchmarkONE

Let’s face it: there are a million and one small business marketing strategies out there, but if you’re like most business owners, you don’t have the endless budget and time to find the hidden treasures that lead to results.

17 SEO Best Practices For Better Ranking via @sejournal, @martinibuster

Search Engine Journal

Discover best practices for SEO, including some that may be new or challenge established ideas. Read advice straight from various CMS experts and more. The post 17 SEO Best Practices For Better Ranking appeared first on Search Engine Journal.

How This Entrepreneur is Growing Her Baby Brand Organically on Instagram

Buffer Marketing

For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7.

Media Asset Management: Tools, Techniques and Strategies

DivvyHQ

How are media asset management tools different than other types of asset management systems? And do you need one? It all comes down to the types of content you are producing regularly.

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Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

How To Write an Exceptional White Paper for Your B2B Brand [Examples]

Content Marketing Institute

Every step of a white paper should help your reader along with your company goals. Too many marketers skip important steps or don’t do them effectively. Here’s how to make sure your next white paper isn’t one that fails. Continue reading → Company News

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Litmus Receives Top Honors For Products and Customer Service

Litmus

At Litmus, we take pride in delivering value for our customers, and providing innovative solutions that help you get the most out of all your email marketing efforts. . We’re happy to share—it’s getting noticed. Over the past few weeks, we have been fortunate to receive some prestigious recognition.

How To Perform A SEO SWOT Analysis via @sejournal, @JRiddall

Search Engine Journal

A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources. The post How To Perform A SEO SWOT Analysis appeared first on Search Engine Journal.

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