Trending Articles

60% of Digital Marketing Spend Now Goes Toward Paid Channels

KoMarketing Associates

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels.

The Ultimate List of Content Marketing Podcasts

Marketing Insider Group

Podcasts have exploded in popularity over the past decade. Today, people turn to them for everything from daily news updates to murder mysteries to sports commentary to personal and professional advice and more. There’s truly a podcast for everyone and every mood.

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13 Tips to Build an Email List on WordPress

SendX

Introduction. Email Marketing is one of the most effective and affordable online marketing strategies to promote your brand. According to the Content Marketing Institute , about 87% of B2B marketers use email channels to distribute their content. Email List

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Six Ways to Build Customer Trust Using Your Website

Webbiquity

Contributed post. To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. Image credit: Campaign_Creators on Pixabay.

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Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Brand Building for Professional Services Firms

Hinge Marketing

Build your brand and you will build your business. That is the promise of brand building. In this post we’ll explore that promise and explain how to go about building your professional services firm’s brand, step by step. We’ll even cover some common pitfalls and mistakes to avoid.

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Report: B2B Marketers Still Struggling with Account-Based Marketing

KoMarketing Associates

Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness.

EY names Tim and Chris Vanderhook of Viant Technology Entrepreneurs of the Year 2022 Pacific Southwest Award Winners

Valasys

The people-based advertising software industry leader Viant Technology Inc. made the announcement today that its co-founders Tim Vanderhook and Chris Vanderhook have been awarded the Entrepreneur Of The Year® 2022 Pacific Southwest title by Ernst & Young LLP (EY US). Share This Post Shares.

10 Tips To Increase Eyeballs And Conversion

Marketing Insider Group

Generating conversions for your digital marketing efforts can be TOUGH. Even if you’ve put the basic work in (like content marketing and perfecting your social media game ), you can still fall short of where you COULD be. So why put the effort in?

The Best Instagram Analytics Tools

Brandwatch CX

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% in 2015.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Content Marketing Tips: 8 Rules for Publishing Reader-Focused Blog Posts?

Scoop.it!

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. .

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Creators! It’s time for a fresh start

ConvertKit

You’re in a hurry to kickstart your creator business. After a quick Google search, you sign up for a bunch of products assuming they'll help you deliver great content.

How to Use Google Autocomplete to Perfect Your SEO & Content Strategy

seo.co

In order to develop a high-returning content or SEO strategy that generates visibility, clicks, and (ultimately) dollars, you need to reach people where they are. The goal is not to change the way they search for content.

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A Guide To Social Media Algorithms & How They Work via @sejournal, @gregjarboe

Search Engine Journal

Want to know how social networks determine which content makes it into users' newsfeeds? Learn more about the top social network algorithms. The post A Guide To Social Media Algorithms & How They Work appeared first on Search Engine Journal. Social Media Social Strategy

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Nine Brand Promotion Tactics You Can Use Without Spending a Fortune

Webbiquity

Guest post by Daria Masson. Marketing your brand doesn’t have to break the bank. In fact, there are many effective marketing techniques you can use without spending a fortune. Image credit: fauxels on Pexel.

Practical Guide on Writer Outsourcing [Benefits, Challenges & Tips]

Roketto

You’re listening to your web team tell you that traffic to your website is beginning to fall off. And your website is struggling to translate the traffic you are getting into customers. Featured Content Marketing

The Ultimate Guide To Trendjacking

BuzzSumo

Digital PR

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Content Optimization – Finding the Best Pages for Topic Authority

MarketMuse

Pages with high topic authority are ideal for expanding content clusters. Here's how to find them. Content Optimization

Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

4 Ways To Use AI Right Now In Your Marketing Program via @sejournal, @VincentTerrasi

Search Engine Journal

Wondering how to best harness the power of AI and use it to your marketing advantage? Here are a few different ways to get started. The post 4 Ways To Use AI Right Now In Your Marketing Program appeared first on Search Engine Journal. SEO Tools

It’s Time For B2B Brands To Move Beyond The Rainbow

Outreach

With contributions from Kirk Johnson, Outreach, Staff Engineer and Rainbow ERG Lead; Chris Wood, Outreach Customer Experience Strategist and Rainbow ERG Member; Matthew Flug, Outreach Evangelist The queer community needs more than rainbow logos, parade floats, and corporate sponsorships.

A Guide to Blog Writing Services for Increasing Traffic Fast

Roketto

Let’s set the stage. Pick your character: A SaaS startup that just launched a new website, but is struggling to get visitors to it without dumping a bunch of money into CPC ads. A new dental practice and want to be more visible online to customers in your area.

Why Tech Brands Must Cultivate Authentic Connections with IT

SWZD

Successful IT management and system administration can help drive authentic connections internally within the organization and externally with clients. Reports Resources

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Four Tactics for Developing an Effective SaaS Go-to-Market Strategy

Launch Marketing

As the way we work continues to evolve, organizations continue to turn to cloud-based solutions to facilitate work efficiently in remote and hybrid working environments.

Making the Most of Modern-Day B2B Marketing Automation

PureB2B

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning.

How to Get Your Leads to the Finish Line

Only B2B

It’s wonderful to get a hot lead, but it’s also a process that needs a significant amount of planning, commitment, and time before you can consider the sale done. Consider your favorite competitors crossing the finish line this summer at the Olympics.

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4 Kids, 2 Businesses, and 1 Year Abroad: How I Manage Work, Finances, and Travel

Buffer Marketing

Travel has always been a fundamental part of my life. A love for not only destinations, but for the journey to reach them, is what led me to found my company, SteamLine Luggage. So during the pandemic, being stuck at home while still promoting travel inspiration to my customers felt surreal.  

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

How to be successful with brand sponsorships as a creator: Top tips from Justin Moore

ConvertKit

There has never been a better time to be a content creator. Content creation has exploded in recent years. But with revenues on the uptrend, it’s important to be aware of the significant wealth distribution gap in the industry.

TLD Experimentation & Authority Building with Publishing and SEO - Ep. 277 via @sejournal, @lorenbaker

Search Engine Journal

How is decentralized Web 3.0 changing SEO, marketing, and content? Find out in this episode of the SEJ Show with Jon Henshaw. The post TLD Experimentation & Authority Building with Publishing and SEO [Podcast] appeared first on Search Engine Journal. Content Trends SEJ Show

10 Hot AI Blogs You Should Follow, Religiously

Marketing Envy

Artificial Intelligence (AI), which was a relatively unknown concept a few decades ago, is all the rage. And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog.