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Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? A new research study provides the most accurate picture yet. MORE
Sales is a systematic process, and it doesn’t matter from company to company. The company is different and the product offering is different, but the process of growing sales is the same. Businesses have been shell-shocked from the onset of the pandemic. MORE
The following is an exclusive sneak preview excerpt from the forthcoming book, Engaging Employees Through Strategic Communication, co-authored by Consultants Collective member consultant Mark Dollins and John Stemmle, Chair & Professor of the Department of Strategic Communication at the University of Missouri School of Journalism. MORE
In September 2020, Apple released its iOS 14, which now runs on 90%+ of all modern mobile iOS devices. This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. MORE
How to Add Users to Google My Business. To invite someone to manage your Google My Business account , you must be the owner of the account. MORE
As organizations begin to take marketing technology (martech) more seriously, new research shows that CMOs would like their teams to focus more in this area as well. MORE
If you aren’t yet aware of Apple’s iOS 15 rollout and how it impacts your email marketing, then we’re here to tell you you’re behind. Time to play catch up! This rollout changes how email marketers are able to track the success of their campaigns. MORE
Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences. MORE
There are many types of users visiting your website on a daily basis—investors, current consumers, potential customers, and also employee candidates. For a successful recruitment strategy, it is imperative to treat potential employees like any of your other target audiences. . MORE
As consumers become more comfortable using voice search queries on their mobile devices and smart speakers, both B2B and B2C marketers should be considering how this channel will impact their work, whether its Siri, Alexa or Google Assistant. MORE
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. But PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. MORE
Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry. MORE
In my work as a mentor for startups and as an informal career coach for others, I often tell people about the moment in time when I made a major career change. Many of you might enjoy this story as well and use it to think about how you have gotten to where you are today. MORE
This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing. MORE
It would not be an overstatement to say that attention is our new currency. But getting attention, at least in the form of website traffic, either requires advertising or organic methods (a.k.a. content). MORE
Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. However, times have changed. MORE
Marketers have a wide array of data at their fingertips, but new research suggests that its quality leaves much to be desired. MORE
The metaverse has been getting a lot of media attention recently, mainly because Mark Zuckerberg announced that Facebook plans to shift from being a social media company to a metaverse company. So what is the metaverse? There is no standard, widely accepted definition. MORE
Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start! MORE
“Fifteen days to slow the spread,” they said. But here we are still typing our next blog post at the kitchen table with only our four-legged friends to keep us company. Well, many of us have grown to like this new normal and, as it turns out, productivity is up. MORE
What can you do in seven seconds? You might be able to shuffle a deck of cards, text a friend a birthday message, or chew and swallow your favorite fun-sized candy bar. The point is, that’s not a lot of time. And seven seconds is all the time you have to grab your website visitors’ attention. MORE
Accelerating a high-quality lead pipeline often depends on generating a large volume of high-quality marketing qualified lead (MQLs). The tech marketer’s goal is to identify, as early as possible and. MORE
Ryan Jones, Founder, and CEO of Refuel Creative takes the hot seat today. Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. MORE
This week we offer our take on three content examples: Lego customer service avoiding the dark side; JP Morgan Chase scarfing down restaurant content; and Doritos tweeting during the MTV Video Music Awards. What’s your verdict? MORE
Industrial Marketing Today
SEPTEMBER 15, 2021
Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. However, times have changed.
Marketing Insider Group
SEPTEMBER 13, 2021
What can you do in seven seconds? You might be able to shuffle a deck of cards, text a friend a birthday message, or chew and swallow your favorite fun-sized candy bar. The point is, that’s not a lot of time. And seven seconds is all the time you have to grab your website visitors’ attention.
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Webbiquity
SEPTEMBER 14, 2021
Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? A new research study provides the most accurate picture yet.
Influitive
SEPTEMBER 14, 2021
This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing.
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.
KoMarketing Associates
SEPTEMBER 15, 2021
Marketers have a wide array of data at their fingertips, but new research suggests that its quality leaves much to be desired.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
SEPTEMBER 14, 2021
Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences.
DivvyHQ
SEPTEMBER 15, 2021
“Fifteen days to slow the spread,” they said. But here we are still typing our next blog post at the kitchen table with only our four-legged friends to keep us company. Well, many of us have grown to like this new normal and, as it turns out, productivity is up.
Measure Up Marketing
SEPTEMBER 14, 2021
Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry.
KoMarketing Associates
SEPTEMBER 14, 2021
As organizations begin to take marketing technology (martech) more seriously, new research shows that CMOs would like their teams to focus more in this area as well.
Advertisement
Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.
Biznology
SEPTEMBER 15, 2021
As consumers become more comfortable using voice search queries on their mobile devices and smart speakers, both B2B and B2C marketers should be considering how this channel will impact their work, whether its Siri, Alexa or Google Assistant.
Marketing Insider Group
SEPTEMBER 13, 2021
Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start!
Oktopost
SEPTEMBER 15, 2021
Ryan Jones, Founder, and CEO of Refuel Creative takes the hot seat today. Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.
Benchmark Email
SEPTEMBER 13, 2021
If you aren’t yet aware of Apple’s iOS 15 rollout and how it impacts your email marketing, then we’re here to tell you you’re behind. Time to play catch up! This rollout changes how email marketers are able to track the success of their campaigns.
Advertisement
If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Download the eBook today to find out how!
B2B Digital Marketer
SEPTEMBER 16, 2021
Sales is a systematic process, and it doesn’t matter from company to company. The company is different and the product offering is different, but the process of growing sales is the same. Businesses have been shell-shocked from the onset of the pandemic.
Biznology
SEPTEMBER 14, 2021
In my work as a mentor for startups and as an informal career coach for others, I often tell people about the moment in time when I made a major career change. Many of you might enjoy this story as well and use it to think about how you have gotten to where you are today.
Roketto
SEPTEMBER 14, 2021
So your SaaS company is doing really well, hey? Are you 100% sure about that, or is that just your gut feeling? Featured SaaS Marketing
Content Marketing Institute
SEPTEMBER 13, 2021
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. But PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition.
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.
EMagine B2B Blog
SEPTEMBER 15, 2021
There are many types of users visiting your website on a daily basis—investors, current consumers, potential customers, and also employee candidates. For a successful recruitment strategy, it is imperative to treat potential employees like any of your other target audiences. .
Blue Flame Thinking
SEPTEMBER 13, 2021
In September 2020, Apple released its iOS 14, which now runs on 90%+ of all modern mobile iOS devices. This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve.
Biznology
SEPTEMBER 13, 2021
The following is an exclusive sneak preview excerpt from the forthcoming book, Engaging Employees Through Strategic Communication, co-authored by Consultants Collective member consultant Mark Dollins and John Stemmle, Chair & Professor of the Department of Strategic Communication at the University of Missouri School of Journalism.
Go Beyond SEO
SEPTEMBER 15, 2021
How to Add Users to Google My Business. To invite someone to manage your Google My Business account , you must be the owner of the account.
Advertiser: ZoomInfo
In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!
Content Marketing Institute
SEPTEMBER 17, 2021
This week we offer our take on three content examples: Lego customer service avoiding the dark side; JP Morgan Chase scarfing down restaurant content; and Doritos tweeting during the MTV Video Music Awards. What’s your verdict?
Vidyard
SEPTEMBER 14, 2021
Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling.
DivvyHQ
SEPTEMBER 14, 2021
It would not be an overstatement to say that attention is our new currency. But getting attention, at least in the form of website traffic, either requires advertising or organic methods (a.k.a. content).
SWZD
SEPTEMBER 16, 2021
Accelerating a high-quality lead pipeline often depends on generating a large volume of high-quality marketing qualified lead (MQLs). The tech marketer’s goal is to identify, as early as possible and.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.
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