SendX
OCTOBER 18, 2024
The difference between an email marketing campaign that converts and one that underperforms often comes down to the smallest details. Yet, many marketers find themselves in a quandary, unsure of what elements to test or how to interpret the results of their email A/B testing. This uncertainty can lead to missed opportunities and suboptimal campaign performance.
Tomorrow People
OCTOBER 21, 2024
Account-based marketing, when done right, has proven itself to be a leading strategy for driving revenue. According to the ABM Leadership Alliance, 87% of marketers report higher ROI with ABM than with other marketing approaches. But here’s the catch: ABM works best when marketing and sales are aligned. Research shows that marketing and sales teams that adopt an ABM strategy together, and invest time in refining their processes, are up to 6% more likely to exceed their revenue goals compared to
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Marketing Insider Group
OCTOBER 16, 2024
We all know that consumers are using social media to interact, but the tool’s reach is far greater than that. B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.
Vision Edge Marketing
OCTOBER 22, 2024
In their book, Geeks and Geezers: Leading and Learning for a Lifetime , Warren G. Bennis and Robert Thomas refer to defining moments as “crucibles.” These crucibles represent transformative periods of testing from which leaders can emerge either hopelessly broken or powerfully emboldened. It’s been decades since this book on leadership came out but the metaphor of a crucible is fitting for any company and its leaders who emerge stronger and more resilient after enduring severe challe
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
OCTOBER 21, 2024
This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on you” moment. Data is the lifeblood of all organizations. Without it, how can executives, business owners and managers make day-to-day and long-term decisions? Yet, for many organizations, the question of who owns their data rarely arises — until problems emerge.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
OCTOBER 21, 2024
Competition is everywhere. Thanks to widespread digitization, your company isn’t just competing with the business down the street. On the contrary, you’re competing with businesses around the globe — and more businesses keep popping up all the time. Is it any wonder that it’s so challenging to get your brand the recognition it deserves? While it may be more difficult to grab attention from busy consumers, it’s not an impossible task.
Launch Marketing
OCTOBER 17, 2024
The conceptualization and launch of a new product is an exciting, yet high-pressure situation where almost 95% of new products miss the mark. Often times these failed launches happen because companies do not know how to effectively position the product and convey its benefits, which is critical to its short- and long-term success. How can you effectively market your new product to ensure success and growth?
Thinkers360
OCTOBER 19, 2024
Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these experts! Announcing the Thinkers360 Top Voices APAC 2024 We are thrilled to introduce the second annual Thinkers360 Top Voices Award, a prestigious recognition that celebrates the outstanding contributions of our thought leaders within the Thinkers360 community.
Martech
OCTOBER 16, 2024
We have some big news to share with you. As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SendX
OCTOBER 18, 2024
Selecting the right platform is crucial for business growth. MailerLite, a popular choice among marketers, has plans tailored for businesses of all sizes. This guide provides a comprehensive breakdown of MailerLite's updated pricing tiers and features, equipping you with the knowledge to make an informed decision.
Marketing Insider Group
OCTOBER 16, 2024
Consumer behavior has changed radically over the past 20 years. Driven by advanced technologies, buyers are now exploring a variety of channels to discover, evaluate, and purchase goods and services. In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites.
Genroe
OCTOBER 21, 2024
Sitting with management at the final review for your customer survey questionnaire someone is going to ask about the incentive for survey completions. It’s a good question but what is the right answer? It depends on a lot of factors. In this post we’ll examine the research and add it to our experience over 20 […] The post The Best Customer Feedback Survey Incentives appeared first on Genroe | Customer Experience | Net Promoter Score.
Litmus
OCTOBER 18, 2024
In theory, email signup is a simple formality before you get to the good stuff of email marketing. What seems like a straightforward action comes with decisions that can impact your email deliverability and performance, though. Your opt-in strategy also goes beyond your email program’s preferences, since there are data privacy laws to follow. This guide explores single and double opt-ins, when they make sense, and which you should choose.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
OCTOBER 18, 2024
How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI. Here are three areas where generative AI can truly add value — if your marketing team wants to make the most of AI, start here, not with copywriting.
SWZD
OCTOBER 16, 2024
Learn how IT vendors can stay ahead by leveraging key 2024 workplace tech trends like hybrid work, AI, cybersecurity, and upskilling.
Marketing Insider Group
OCTOBER 15, 2024
Digital campaigns have taken off in the world of nonprofit fundraising, and it’s not hard to see why. According to NextAfter’s 2024 Fundraising Benchmark Report , digital-first organizations (those that consider digital platforms as “the primary point of engagement” with their audiences) are growing 12.7% faster than the average nonprofit. In addition, in 2023, donors acquired online were 48% more valuable than offline-acquired donors in terms of total revenue generated.
BOP Design
OCTOBER 17, 2024
Being a marketing leader in a B2B business isn’t always a walk in the park. As they say, it’s lonely at the top – when you’re in a leadership position you don’t always have peers to discuss ideas with or lean on for advice. Don’t worry, your friends here at Bop Design have your back. The post New Year, New Wins: Planning Essentials for B2B Marketing Leaders appeared first on Bop Design.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Marketing Institute
OCTOBER 16, 2024
Travel Oregon’s inclusive, one-team content and marketing approach inspires visitors, uplifts communities, and drives revenue. Find out how — and why its content leader Mo Sherifdeen made the B2C Content Marketer of the Year finalist list.
Martech
OCTOBER 16, 2024
As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. The challenge? Traditional attribution models fail to connect digital spend with real-world outcomes. To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a
SocialPilot
OCTOBER 15, 2024
If you’re here looking for Buffer pricing, you are most likely trying to figure out whether it fits your needs without overpaying. Whether you are a social media manager managing a few social media accounts or you need it for your business to manage multiple platforms, you must pick a social media management tool that is flexible and valuable, and whether Buffer fulfills all that you need or not.
Marketing Insider Group
OCTOBER 15, 2024
Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. Through platforms like Google Ads, social media, and display networks, businesses can instantly gain visibility and engage with target audiences. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ahrefs
OCTOBER 20, 2024
While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings, and next steps.
Content Marketing Institute
OCTOBER 17, 2024
See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.
Martech
OCTOBER 18, 2024
When an organization suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which makes the marketing team a crucial part of any crisis response. Marketing is where the organization’s communicators work, where the company gains its visibility into channels like social media and, if the crisis involves customer experience or data, marketing is well
Versium
OCTOBER 16, 2024
Ever feel like you’re drowning in data? Emails, social media, website traffic – it’s a firehose of information! But here’s the thing: data can be your secret weapon for success. The trick? Unlocking its full potential.That’s where a strategic data management partner comes in, like your trusty sidekick in the data jungle.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Contently
OCTOBER 17, 2024
In less than a year, Google’s “25 Years in Search” video racked up a whopping 353 million views on YouTube. And that’s not by accident. Humans are hardwired to share content that reflects their identity, evokes emotion, makes them feel nostalgic, or connects them to others. Google’s video taps directly into these impulses, resulting in irresistibly shareable content.
BOP Design
OCTOBER 16, 2024
Do you keep staring at your conversion analytics, hoping and praying to see an uptick, but in reality, it appears to have flatlined for good? Ugh. We know how frustrating it is to see that horizontal line day after day, even though you’re pouring time and resources into your B2B marketing efforts. The thing is, The post B2B Marketing Strategies that Convert appeared first on Bop Design.
SmartBrief - Marketing
OCTOBER 17, 2024
Editor’s note: The below is an excerpt from the authors’ book, “ The Consumer Insights Revolution: Transforming market research for competitive advantage ,” published by Rethink Press (September 16, 2024). In a data-driven world, you find yourself inundated with information pouring in from a multitude of sources, akin to a bunch of fire hoses turned up to full blast.
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