Customer Experience Matrix

JUNE 11, 2019

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend.

Acquisition 261

Acquisition Analytics Vendor Google 261

Marketing Insider Group

JUNE 11, 2019

Ice breakers have earned themselves a bit of a negative reputation in corporate events but they serve an important purpose.

Best 220

Best Network Experience Event Marketing 220

The Forward Observer

JUNE 12, 2019

In today’s world, there are many easy ways to connect with others -- you can text, email, or video chat someone on your phone all with a click of a button. Even with all of these easy ways to communicate, old habits die hard when people want to reach a company.

Customer 184

Customer Conversion Rate Hubspot Rate 184

KoMarketing Associates

JUNE 11, 2019

What’s the most important social media platform? Even for B2B marketers, Facebook wins by a mile. A recent survey found that 48% of B2B marketers say Facebook is their most important platform. While Facebook may still be important, Facebook organic reach continues to fall off.

Facebook 188

Facebook Ads B2B Test 188

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Creative

Webbiquity

JUNE 12, 2019

Guest post by Daniela McVicker. Consumer (B2C) content marketing is often viewed as “sexier” than B2B. After all, it’s easier to infuse content with personality, to tell stories, infuse emotion, and create engagement when promoting consumer brands—isn’t it?

Audience 182

Audience Buyer Personas Screencast Content 182

Marketing Insider Group

JUNE 10, 2019

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce.

Strategy 213

Strategy Activities Content Marketing Channel 213

The Forward Observer

JUNE 10, 2019

People lie all the time. In fact, one study found most adults can’t last 10 minutes without lying.

Urgency 192

Urgency Prospect Lock-In Satisfaction 192

KoMarketing Associates

JUNE 13, 2019

Marketers and in-house creative management often have to work closely together, but new research suggests that there are still obstacles keeping them from optimizing their time together. Specifically, each team would like to see better leadership from one another.

Creative 169

Creative Report InsideView Measurement 169

Webbiquity

JUNE 13, 2019

Guest post by Amanda McPhail. Planning and executing a corporate event is one of the most important components in corporate marketing.

Creative 165

Creative Barriers Exchange Event Marketing 165

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Account Based Marketing

Reachforce

JUNE 12, 2019

What do your sales responses have to do with conversion rates? Everything. If you're not responding to leads on time, then you risk making no contact and losing a potential sale.

Relevance 156

Relevance Sales Conversion Rate Contact 156

Marketing Insider Group

JUNE 13, 2019

We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But it doesn’t have to be this way. That’s why I interviewed Heidi Melin (@heidimelin), CMO at Workfront on how to get sales and marketing operating as one team.

CMO 171

CMO Sales Marketing Strategy 171

Act-On

JUNE 11, 2019

Follow these simple steps to write an informative and engaging press release that’s sure to gain traction with major publications. Public Relations PR best practices press releases

Release 155

Release Press Public Relations Writing 155

KoMarketing Associates

JUNE 11, 2019

As B2B marketers look to reach out to C-level prospects and customers, new research suggests that they may want to make their content more innovative to capture the attention of these individuals.

Develop 179

Develop Report Comparison Budget 179

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Websites

Webbiquity

JUNE 11, 2019

Every entrepreneur struggles with the timing of their business launch, pondering questions like: is the technology infrastructure in place to support my idea? Is there pent-up market demand? Is my target audience ready for my idea? Do I have time right now to devote to making this work?

Word of Mouth 161

Word of Mouth Proposal Podcast Plan 161

Reachforce

JUNE 11, 2019

Since the rise of big data marketing in 2005, B2B marketers have enthusiastically sought new, innovative strategies for leveraging customer and lead data to improve campaigns in the name of higher conversion rates and a better customer experience.

Buyer Personas 156

Buyer Personas Persona Conversion Rate Segmentation 156

Marketing Insider Group

JUNE 10, 2019

Late in 2018, the powerhouse global communications firm Edelman teamed up with LinkedIn for an in-depth study on the impact thought leadership has on market demand. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question.

Studies 184

Studies Linkedin Demand Research 184

Act-On

JUNE 13, 2019

It’s been one year since GDPR took effect, but businesses continue to commit minor and major data breaches. Learn more about how to comply with the new regulations. Email Web

Effective 141

Effective Effectiveness Business Email 141

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Demand Generation

KoMarketing Associates

JUNE 10, 2019

As marketers in B2B organizations look for new avenues to reach their target audience, new research suggests that mobile is growing in even greater prominence. Wpromote recently conducted the “2019 State of B2B Digital Marketing” report and discovered that for the majority of marketers (30.13

Traffic 179

Traffic Mobile Report Statistics 179

Ignite Tech

JUNE 14, 2019

What’s the most important attribute to consider when building a lead scoring model? Well, that depends on who you ask. Every demand gen leader has a different model for scoring their leads, with values and attributes often based on nothing more than gut instinct.

Lead Scoring 130

Lead Scoring Lead Leads Statistics 130

Reachforce

JUNE 11, 2019

Buyer personas are the decision makers on which your sales and marketing team focus when looking to generate leads. These are the individuals who determine the criteria for vendor acquisition.

Buyer Personas 156

Buyer Personas Persona Design PPC 156

Marketing Insider Group

JUNE 11, 2019

Is there an intersection between content marketing and local SEO for B2B businesses? That’s what we want to explore in this piece. Google and Bing have leaned a lot into local SEO on their search engine results pages.

SERP 172

SERP SEO Content Marketing Search Engine 172

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

Audience

Modern Marketing

JUNE 12, 2019

When you’re marketing to an audience who number in the millions, manual personalization becomes an impossible task.

Template 187

Template Personalization Help Email 187

KoMarketing Associates

JUNE 12, 2019

Marketers work hard to create a single customer view (SCV) that they can rely upon to cater to their customers’ wants and needs. However, they face many hurdles along the way that hinder their ability to create a comprehensive view of their target audience, one of them being data.

Custom Publishing 169

Custom Publishing Report Optimization Experience 169

Sales Lead Insights

JUNE 11, 2019

When searching for leads to buy your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies?

Lead Generation 130

Lead Generation Target Generation Lead 130

Reachforce

JUNE 11, 2019

Managing customers can be a complicated and tiresome business practice, but it's essential to a business model, as it allows you to create a marketing strategy that conforms with the trends of buyers.

Customer 156

Customer Trends Practices Strategy 156

Advertiser: Interactions LLC

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Customer

Marketing Insider Group

JUNE 12, 2019

There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. Everyone is talking about it. After all, who doesn’t want larger deals, better close rates, and more loyal customers?

Account Based Marketing 165

Account Based Marketing Rate B2B Strategy 165

Biznology

JUNE 11, 2019

In this episode Steve Zakur and I are curious about the ways AI can be used to drive greater value for your company. We have our opinions about our own software of course, but this is a bigger question: how can you use AI to make your entire team and business smarter?

Podcast 125

Podcast Business Satisfaction Opinions 125

Lattice

JUNE 13, 2019

I am really proud to share some big news, Lattice Engines has entered into an agreement to be acquired by Dun & Bradstreet, the largest and most comprehensive provider of B2B data. Lattice Engines will operate under the Dun & Bradstreet banner once the deal closes

Banner 158

Banner B2B 158