Trending Articles

How to Brief a Marketing Agency [SlideShare]

Tomorrow People

Getting the most from your marketing agency comes down to one thing: a strong campaign brief. Find out what you need to write an awesome agency brief in this SlideShare. Digital Marketing Agency Content Marketing

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

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These Are The 12 Best Event Marketing Tools

B2B Marketing Insider

Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers. Writing in Forbes, John Hall contends ” the power of face-to-face interactions in strengthening connections is lost in […].

50 Ways to Use Video Messaging to Make Business Personal Again

Vidyard

The rise of video as the king of content has been quite the sight to behold. Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering.

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The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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Read this article before you start a social media program

Biznology

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

How to use Video in your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.

Video 66

5 Hacks To Get More Leads

B2B Marketing Insider

The burning question on every marketing client’s lips. How to get more leads for my business? What can marketers do to invite more people into a brand experience? There are plenty of practical methods for generating quality leads. Blogging. Sharing and caring on social media. Strategic landing pages. Event marketing. Email. Most marketers are using […]. The post 5 Hacks To Get More Leads appeared first on Marketing Insider Group. Content Marketing

The Big and Small ‘T’ In Digital Marketing Transformation

Modern Marketing

Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

How Marketing Can Move The Dial On Down-Funnel Metrics

bizible

Conventional B2B marketing is all about lead generation—filling the top of the funnel and allowing the numbers game to play out. On average, 1% of leads eventually become customers (according to Forrester), so the math, simply, looks like this: 1,000 leads → 10 customers; 2,000 leads → 20 customers.

When and Why to Use Landing Pages

Modern B2B Marketing

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel.

9 Brands That Thrive Without a Traditional Marketing Budget

Hubspot

“Brands So Popular They Don’t Need to Advertise!” “10 10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through. But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise.

Digital Marketing, Content Marketing, Demand Generation and More – What’s the Difference?

B2B Marketing Insider

Let’s just admit it. Modern marketing has evolved so quickly over the past few years that we haven’t done the best job creating the constructive terminology to define what we’re doing. Our innovation first, figure-out-how-to-explain-what-we’re-doing-for-the-benefit-of-others second approach has caught up with the digital marketing world – or should I say demand generation? Content marketing? Inbound? […].

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How to Build a B2B Marketing Team

Type A Communications

July 20, 2017 by Tom Pick One of the most critical aspects of creating a roadmap for business growth is staff planning. Other than cash flow analysis, it may be the most. read more.

How to Interview: Content Marketing Like a Journalist

Content Standard

My first job was, in many respects, a content marketing dream. Our primary product was video content that could be repurposed and shared in a thousand ways, creativity was valued as a primary resource company-wide, and I had regular access to interesting and insightful figures from our industry.

Welcome to the Business-to-Human (B2H) Movement

Vidyard

This post was originally published on Upshot. Businesses don’t care about your content. They don’t read your blog, click on your ads, or buy your products or services. People do. People are emotion-generating machines.

How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]

Hubspot

When a video pops up on your Facebook feed, what do you usually do first? My guess is that you take a peek at its length, ponder whether it's worth your time, and let that thought process influence whether or not you press play.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

What’s your story? It’s your most important sales weapon.

The Forward Observer

With a compelling sales story you can quickly break through, differentiate your company, build trust and preference, and justify a premium price. In Mike Weinberg’s bestselling book New Sales. Simplified.

Technical vs. Engagement SEO: The What, Why, and How of Modern SEO

Modern B2B Marketing

An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy.

The Biggest Trend in Content Marketing Right Now

Contently

Vanity Fair. This unlikely trio may seem like the setup to a very geeky “walk into a bar” joke.

what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)

Biznology

I’m feeling nostalgic today so I decided to name today’s blog post Knock Three Times on the Ceiling if You Want Me , after Tony Orlando & Dawn ‘s super single that sold six million copies.

Mail 44

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Just Getting Started With Video Marketing? Here’s the First Video You Should Make

Hubspot

One of the most controversial phrases in the marketing today is, "pivot to video.". It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos.

Video 31

When It Comes To Customer Experience, More Is More

Modern Marketing

Customer experience is the perception the customer has of your brand. However that perception is shaped by many things other than the simple purchase transaction. Imagine a bakery. A customer experience is not purely shaped by the transaction of a customer buying a muffin.

Account-Based Marketing Without a Budget

LeanData

The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of years. But it seems to me that something important often gets lost in all that noise — strategy.

5 Lessons Sales Can Learn from Dating

Modern B2B Marketing

If we have said it once, we have said it a thousand times…business is all about the relationships you build. We are all familiar with the traditional ways of selling, the old-school push to sell sales tactics and of course, the ABC message—Always Be Closing. However, this outdated message fails to address how buyers buy today. Relationships between brands and customers have changed.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Four ways I fight for freedom and digital citizenship in the era of fake news

grow - Practical Marketing Solutions

By Anitha Aswath {grow} Community Member. Freedom is a core human value. It is sacred and pristine. But how do we preserve this in a world of fake news, bullying, hate, and all that comes with the constant hum and buzz of social media?

AI Has Its Place – And It’s Not Going To Replace Your Contact Center Rep

Televerde

If you’re like most of us, you were introduced to the idea of Artificial Intelligence – or AI for short – by the power of movie magic.

6 key Rules to Expand Your B2B Marketing Influence

Great B2B Marketing

Marketing influence is a timeless subject but the ways we capture and communicate are constantly evolving. I originally wrote about […]. B2B Marketing Marketing Influence Networking

Rules 35

5 Reasons Why Businesses Are Failing With Marketing Automation

B2B Marketing Insider

5 reasons why businesses are failing with marketing automation and how you can take a no-fail approach instead Marketing automation has transformed the world of marketing. In fact, Google searches for marketing automation alone have reached an all-time high, showing that search volume for marketing automation has been growing at huge incremental rates. This statistic […]. The post 5 Reasons Why Businesses Are Failing With Marketing Automation appeared first on Marketing Insider Group.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results