Trending Articles

How SMS and Email Work to Create the Ultimate Customer Engagement?

SendX

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions.

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What is Personal Branding? Everything You Need to Know

Marketing Insider Group

Are you struggling to get customers for your business? Think about your personal brand and if that may be the problem. What is personal branding?

Insiders

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Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding.

Buyer Aligned Sales Processes Are In Need Of A Redesign To Succeed In A New Era For B2B

Tony Zambito

B2B Organizations Must Reinvent To Accomplish Buyer-Aligned Strategies Post-Pandemic. In the lexicon of business, especially B2B, words and phrases can take on so many different meanings. That they, in effect, lose their intended purpose after a while.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to become a bureaucracy buster in a data-driven marketing world

Tomorrow People

Why it’s time to add speed to your marketing team with data-driven processes. When people talk about bureaucracy they are typically using the word in a negative sense. Bureaucracy is often used to describe a series of rigid processes and formalities that cause delay.

More Trending

How SMS and Email Work to Create the Ultimate Customer Engagement?

SendX

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions.

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5 Ways To Supercharge Your Personalization With Buyer Persona Insights

Tony Zambito

Buyer Personalization Will Matter As The Balance Of Power Shifts To Buyers In A “New World Order” Of Buying. In 1990, at the end of the Cold War, both President George H.W.

Vision to vocabulary: What to include in your brand messaging playbook

Tomorrow People

We break down 12 essentials of messaging and positioning to help you build a strong and consistent brand. A distinctive and compelling brand needs to be supported by a set of essential messaging, recorded in a playbook.

Brand 156

A Behind-the-Scenes Look at Lenses

Influitive

Two months ago we proudly launched Lenses, a highly-requested and powerful new feature allowing program managers to see their Influitive hub through the eyes of their members.

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

71% of B2B Buyers Still Want More Thorough Discovery of Needs Addressed by Marketers

KoMarketing Associates

When it comes to resonating with B2B buyers, marketers are still fine-tuning their strategies. However, new research suggests that a more thorough discovery of buyers’ concerns, wants, and needs, while showing them how to resolve their critical pain points may be the key.

10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

Today, the competition among businesses is fierce – especially online. People have more options than they ever have before, right at their fingertips. They want to find convenient solutions quickly.

5 Essential Reasons To Create In-House Buyer Persona Expertise

Tony Zambito

Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities. Since the origins of the buyer persona concept in 2001, buyers and their buying behaviors have always been in a constant state of change.

How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Now, imagine two prospects working for different organizations. One business is an ideal fit. The other? Not so much.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Do an Efficiency Audit on Your B2B Company

Webbiquity

Guest post by Eleanor Hecks. Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. How large is the B2B market?

B2B Digital Self-Service: How to Deliver What B2B Buyers Want

KoMarketing Associates

It’s beginning to dawn on all of us that the pandemic will have permanent effects. We aren’t sure exactly what those effects will be, but the outlines of them are already forming. How people buy is one of the things that’s changed.

B2B Marketers Struggle With Measuring Content Marketing

Marketing Insider Group

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one!

Identity Management: Let’s address a gap in understanding

Biznology

Last week marked the first Identity Management Day – a team effort from the National Cybersecurity Alliance and the Identity Defined Security Alliance.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The secrets to closing a multi-million dollar deal

Zoominfo

“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going.

How Leaders Can Strengthen Business Performance Through Inside and Outside Focus

Measure Up Marketing

Every month or quarter, leaders in most organizations report on the state of business performance. We are strong proponents of taking an outcome-based approach to performance measurement and management.

Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments.

Is Sales Experience an Advantage for Content Marketers?

Marketing Insider Group

I’m a big advocate of collaboration when it comes to content marketing. When creatives partner with sales teams to create content, magic happens. There’s nothing like sales experience to inform content with the types of questions and objections prospects raise before they decide to buy.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

What Will We Return To?

Biznology

There’s a new word popping up in my conversations about the future of work: “returnship.” It seems to stand-in for a lot of questions: Who’s coming back to a physical office and when? For office workers, I’ve heard September, October, January, and never.)

MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team

Sword and the Script

Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns. One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership.

Catherine Dutton on Staying Ahead of Competition

Oktopost

Listen to the Podcast: For more mind-blowing conversations on staying ahead of the competition and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , or follow Oktopost on LinkedIn. Or Catch us on YouTube: Episode Summary.

10 Ways for Social Marketers to Avoid Social Media Burnout

Hootsuite

The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.