Trending Articles

article thumbnail

Top CRM Strategies to Improve Customer Retention in 2025

Marketing Insider Group

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters.

CRM 236
article thumbnail

Six Signs It’s Time to Break Up With Your Marketing Automation Platform

Act-On

That nagging feeling that somethings not quite right. That little voice in your head saying you deserve better. That slowly rising sense of dread when you log into your user account. You guessed itthere may be trouble in marketing automation paradise. Seriously, though: when you choose marketing automation software, youre choosing an important partner.

130
130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Agency Owner’s Guide to Building Scalable SOPs Without Sacrificing Creativity

Webbiquity

Contributed post. In the early days of your agency, things were simpler. You had a small team, fluid communication, and the ability to pivot on a dime. But as you grow, that flexibility turns into chaos. Client expectations increase, project complexity skyrockets, and suddenly, what used to be a 15-minute chat now requires a full-blown meeting just to get everyone aligned.

article thumbnail

LinkedIn Newsletters: Everything You Need to Know to Get Started

Trade Press Services Newsletter

Posting content on LinkedIn helps brands and individuals increase visibility and engage with their networks. But why stop there? Take the next step and solidify your LinkedIn presence by launching a LinkedIn newsletter. A LinkedIn newsletter is a simple, yet effective way to establish thought leadership and provide valuable content to audiences on a consistent basis.

article thumbnail

Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

article thumbnail

Go-to-Market (GTM) AI Has Brought the End of the Conventional B2B Buyer’s Journey

Zoominfo

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. We all know that buyers use traditional online resources like vendor websites, trade publications, social media, and forums to conduct research and minimize their engagement with sales teams.

More Trending

article thumbnail

How ChatGPT search reshapes the B2B buyer’s journey

Martech

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to the buying journey. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Even more are planning to integrate it into their decision-making process in the coming year.

article thumbnail

We Launched an Agent Across Our Site – Here’s What We Learned

Salesforce Marketing Cloud

Is there anything more frustrating than typing a query into the search bar of a companys website, only to get an irrelevant response or, worse, no result at all? It shouldnt be that hard. Thats why Salesforce is experimenting with Agentforce , the digital labor platform, on a new web experience for Salesforce.com that will take the burden off users to find what theyre looking for.

article thumbnail

The Transformative Power of Trust in Creating B2B Business Value

Vision Edge Marketing

When it comes to B2B companies, trust is not merely an added benefit; it is essential. As companies face intricate decisions and form customer-centric partnerships, trust acts as the emotional and strategic foundation that drives growth and helps establish a competitive edge. Trust is the unseen force that binds successful B2B relationships. It reduces risk , encourages collaboration, and supports better decision-making all which contribute to creating business value.

article thumbnail

B2B Event Marketing Strategy: How to Build a Winning Go-to-Market Plan 

Zoominfo

Alright, lets get one thing straight: events are back. After spending several years on the digital hamster wheel, professional audiences are once again embracing in-person events. But just because were all back in the conference halls doesnt mean we should forget the hard-earned lessons from our COVID-era virtual transformation. After 18 years in B2B marketing, Ive seen this song and dance before.

Planning 130
article thumbnail

Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

article thumbnail

10 Reasons to Outsource Your Marketing Needs

Marketing Insider Group

While its said that people will come if you build something, thats never really been the case. Thats all the more true in the internet age, where more than 1.1 billion websites are online — although fewer than 194 million are active. With so many websites available, its unrealistic to assume that your target customer will find and patronize you.

Planning 130
article thumbnail

4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work.

article thumbnail

How to Use Data More Strategically to Reach Audiences

Convince & Convert

Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. Theyre reliable platforms with measurable outcomes you can assess for ROI. But are these commonly used strategies always the best choice? Is it possible that by stepping beyond the familiarity, youll discover opportunities that offer even better results?

article thumbnail

Top 50 Global Thought Leaders and Influencers on Blockchain 2025

Thinkers360

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Blockchain for 2025. Congratulations to all our influencers on Blockchain who participated! Top 50 Global Thought Leaders and Influencers on Blockchain 2025 2025 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

article thumbnail

Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

article thumbnail

The New Go-to-Market Strategy for Sales Teams

Zoominfo

Sales teams are drowning in tools. Its time to make them intelligent. For too long, sellers have been forced to juggle a grab bag of tools that claim to make selling easier. In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. Your sales engagement platform might tell reps when to send an email, but it has no idea if a prospect is actually in a buying cycle.

article thumbnail

How Outsourcing Can Enhance Your Paid Media Advertising Campaigns

Marketing Insider Group

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense. However, creating and managing these advertising campaigns comes with challenges, especially for teams with limited time, expertise, or resources.

article thumbnail

5 things marketers can do to abolish data silos

Martech

Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As a marketer, youre uniquely positioned to drive change by bridging gaps between teams and aligning data strategies with business goals. Here are five actionable ways to break down silos and maximize your marketing impact. Why marketers are key to breaking down data silos The impact of data silos on businesses is well-documented through surveys with CMOs and marketers.

article thumbnail

Using AI Responsibly to Achieve Hyper-Personalized Marketing

CMSWire

Hyper-personalization requires these customers to trust the brands and companies who handle their personal data. Continue reading.

article thumbnail

AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

article thumbnail

Empowerment Behind Prison Walls: My Visit to Televerde at Perryville Correctional Facility

Televerde

When I first drove up to Perryville Correctional Facility, I saw exactly what I expected. There were towering fences, barbed wire, and that heavy, institutional feel that screams “prison.” But stepping inside Televerde’s call center? That was a completely different story. Honestly, it felt like I’d walked into another worlda world of hope, ambition, and the kind of positive energy that you dont typically associate with a prison.

article thumbnail

63% of Websites Receive AI Traffic (New Study of 3,000 Sites)

Ahrefs

We analyzed the traffic differences between sites driving greater than 10,000 visitors, between 1,000 and 9,999 visitors, and below 999 visitors per month, across the following seven AI chatbots: ChatGPT, Claude, Copilot, Gemini, Perplexity, Jasper, and Mistral.

Traffic 91
article thumbnail

Unlocking Growth with B2B Data-Driven Marketing

sagefrog

Data-driven B2B marketing has never been more crucial. Artificial intelligence (AI), automation, and machine learning advancements have redefined how marketers collect, process, and use data. Privacy regulations such as GDPR and CCPA are reshaping data governance, pushing companies toward first-party and zero-party data strategies. And most importantly, the modern B2B buyer has evolved.

article thumbnail

What are the marketing opportunities in ‘Web3’ technologies?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are the marketing opportunities in Web 3 technologies Web3 technologies refer to the next generation of the internet, characterized by decentralization, blockchain technology and enhanced user control over data and digital assets.

article thumbnail

4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

article thumbnail

The Forgotten Art of Planning in B2B Marketing

CMSWire

B2B marketers are stuck with outdated planning tools. Is AI the game-changer they need to bridge the gap? Continue reading.

Planning 105
article thumbnail

A powerful employee advocacy example in action: How Sprout uses EA to amplify our brand

Sprout Social

Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to help us overcome our most pressing challenges and amplify our content. Advocacy is our secret superpower for creating awareness, says Olivia Jepson, Sprout Socials Senior Social Media Strategist.

article thumbnail

How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’

Content Marketing Institute

Take the lead on innovation and creation with your brands content and marketing. Learn how to be a marketing baddie to go beyond the light-bulb moment.

article thumbnail

Maximizing Small Business IT Potential in 2025: Strategic Insights for Marketers

SWZD

Small businesses are investing in AI, security, and laptops but struggle with budget constraints. Discover how marketers can align with their needs in 2025.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

How cognitive biases shape email engagement

Martech

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. (See the end of this column for a list of resources.) Cognitive biases are mental shortcuts people use subconsciously to make sense of information as quickly and easily as possible.

Ethics 109
article thumbnail

Telephone Consumer Protection Act: What Does It Mean for Marketers?

CMSWire

Changes require businesses to promptly review and update their marketing practices to ensure compliance and maintain consumer trust. Continue reading.

article thumbnail

Streamlining Content Creation: Enhancing Creative Workflows with Digital Content Management

Roketto

Efficiency and innovation are essential, especially in marketing content creation. With audiences more discerning than ever, marketers are under relentless pressure to produce engaging, high-quality content to supercharge their inbound marketing efforts. This is where digital content managementsupported by various content creation tools like document management and AIcome into play to enhance and streamline the creative workflow.