INDUSTRY INSIGHTS YOUR PEERS ARE READING
Guest post by Mathew Jade. Generating unique and compelling content is important, but it’s not all you need to drive more traffic to your website. Posting on social media helps, but for most B2B enterprises, search remains the largest driver of website traffic. MORE
Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. Just don’t look at my predictions from last year to check my record for accuracy, please. “My My crystal ball is on back order,” as B2B database expert Bernice Grossman is fond of saying. This year, my predictions range from retention to robots. I welcome your feedback! A move from the “funnel” to the “relationship.” MORE
"The money is in the list!" This is an expression that every single person that lives in the business world read or heard at some point in his professional life. Russell Brunson in his book Dotcom Secrets explains the importance of building an email list so you can have the traffic you can control. MORE
Inclusive design is an approach to design that seeks to create products and experiences that are accessible to the widest possible diversity. It’s about designing for everyone, so that the largest possible audience can engage with your brand. Inclusive Design Solutions. MORE
Tech companies are in somewhat of a unique position in the world of marketing. People expect them to be at the forefront of innovation and a source of high-quality news and information. MORE
When faced with a problem, it’s easy to get sidetracked into focusing on superficial metrics or jump to conclusions, especially when it involves what appears to be a quick fix. MORE
Guest post by Andre Oentoro. As digital marketing evolves, video marketing is taking over the Internet. Video accounts for nearly 80% of total Internet traffic, and that figure is increasing. In addition, 83% of marketers say it is growing in importance. Video is easy to digest and mobile friendly. MORE
Although attribution is critical to understanding which marketing tactics are paying off, new research suggests that marketers are still behind in implementing these capabilities. MORE
Meet the Markies is a series that shines a spot light on the individuals behind Markie -winning teams. This week's Meet the Markies features B harath Ram Srinivasan , Head of Demand Platforms at HPE. MORE
Read this blog to learn 5 ways to promote your webinar and ensure great registration and attendance numbers! Events Marketing MORE
Have you ever been on a long drive, and decided to flip through some of the local radio stations, just to see what people in that area are listening to? Maybe you were in the mood to discover some new artists or hear a genre you hadn’t listened to for years. MORE
In this blog, we’ll show you how to create seamless and compelling customer journeys that will help you generate demand and win more deals. Customer Journey Demand and Lead Generation Lead Management Marketing Automation Sales and Marketing Alignment MORE
Many marketers have account-based marketing (ABM) strategies in place, but a lack of sales and marketing alignment continues to hold them back from achieving their top objectives. MORE
It’s time to start thinking about your holiday marketing campaign. No matter what your business, there’s always a way to work in a little holiday cheer into your end-of-year marketing. There’s one character, though, you don’t want to creep through. Scrooge. MORE
Data is the new currency in today’s digital age, data leads to new opportunities, strategies, and allows transparency into the market making it important to invest in data. But, are you sure that the data you have is exactly what you need to guide you in the right direction? MORE
Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months. MORE
One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. MORE
The default in B2B marketing seems to be to make every “big rock” piece gated content, hidden behind a form. But how do you actually decide when content should be gated and when it shouldn’t? James, San Francisco. MORE
The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome. MORE
Podcast: Play in new window | Download. We examine three different articles that touch on various B2B marketing aspects in this podcast. The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future. MORE
There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. MORE
In the world of PPC, there are many tools advertisers can use in order to improve performance. Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. MORE
Guest post by Andy Beohar. No industry today is immune from cybersecurity risk. While a digital marketing agency may not appear to be a high-risk enterprise, it’s as much in peril as any other company. Image credit: tookapic on Pixabay. MORE
Guest post by Sean Dudayev. Many companies don’t have the budget to launch a full-scale digital marketing campaign. Startups and small businesses have to be clever enough to stay lean and still find ways to scale their business growth. MORE
If you go through all of the brand exercises of Purposeful Marketing , you’ll end up with a set of deliverables: Tagline. StoryBrand Elevator Pitch. Why-How-What Positioning Statement. Value Propositions. Leadership Message. Vision Pitch. How do you implement this brand work into your marketing? MORE
Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time. MORE
What intent data is and how we are using it to speak effectively with our prospects about their pains, concerns and needs — and drive more meetings and sales as a result MORE
It’s Cyber Monday, which is an extremely strange thing to type since Black Friday deals now start in mid-November. The “cyberweb” is an invisible membrane that blankets every moment of our waking lives, and somehow, it is already December 2. MORE
SendX
DECEMBER 5, 2019
"The money is in the list!" This is an expression that every single person that lives in the business world read or heard at some point in his professional life. Russell Brunson in his book Dotcom Secrets explains the importance of building an email list so you can have the traffic you can control.
KoMarketing Associates
DECEMBER 5, 2019
Many marketers have account-based marketing (ABM) strategies in place, but a lack of sales and marketing alignment continues to hold them back from achieving their top objectives.
Industrial Marketing Today
DECEMBER 4, 2019
The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome.
Webbiquity
DECEMBER 5, 2019
Guest post by Andre Oentoro. As digital marketing evolves, video marketing is taking over the Internet. Video accounts for nearly 80% of total Internet traffic, and that figure is increasing. In addition, 83% of marketers say it is growing in importance. Video is easy to digest and mobile friendly.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Act-On
DECEMBER 5, 2019
In this blog, we’ll show you how to create seamless and compelling customer journeys that will help you generate demand and win more deals. Customer Journey Demand and Lead Generation Lead Management Marketing Automation Sales and Marketing Alignment
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Biznology
DECEMBER 4, 2019
Podcast: Play in new window | Download. We examine three different articles that touch on various B2B marketing aspects in this podcast. The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future.
KoMarketing Associates
DECEMBER 4, 2019
Although attribution is critical to understanding which marketing tactics are paying off, new research suggests that marketers are still behind in implementing these capabilities.
Webbiquity
DECEMBER 4, 2019
Guest post by Mathew Jade. Generating unique and compelling content is important, but it’s not all you need to drive more traffic to your website. Posting on social media helps, but for most B2B enterprises, search remains the largest driver of website traffic.
Act-On
DECEMBER 3, 2019
Read this blog to learn 5 ways to promote your webinar and ensure great registration and attendance numbers! Events Marketing
Advertisement
Account-Based Marketing is a strategy, not a solution.
Marketing Insider Group
DECEMBER 3, 2019
Tech companies are in somewhat of a unique position in the world of marketing. People expect them to be at the forefront of innovation and a source of high-quality news and information.
Modern Marketing
DECEMBER 5, 2019
Meet the Markies is a series that shines a spot light on the individuals behind Markie -winning teams. This week's Meet the Markies features B harath Ram Srinivasan , Head of Demand Platforms at HPE.
KoMarketing Associates
DECEMBER 3, 2019
In the world of PPC, there are many tools advertisers can use in order to improve performance. Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates.
Webbiquity
DECEMBER 3, 2019
Guest post by Andy Beohar. No industry today is immune from cybersecurity risk. While a digital marketing agency may not appear to be a high-risk enterprise, it’s as much in peril as any other company. Image credit: tookapic on Pixabay.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Contently
DECEMBER 5, 2019
There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull.
Marketing Insider Group
DECEMBER 2, 2019
It’s time to start thinking about your holiday marketing campaign. No matter what your business, there’s always a way to work in a little holiday cheer into your end-of-year marketing. There’s one character, though, you don’t want to creep through. Scrooge.
Modern Marketing
DECEMBER 4, 2019
When faced with a problem, it’s easy to get sidetracked into focusing on superficial metrics or jump to conclusions, especially when it involves what appears to be a quick fix.
KoMarketing Associates
DECEMBER 3, 2019
Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Webbiquity
NOVEMBER 29, 2019
Guest post by Sean Dudayev. Many companies don’t have the budget to launch a full-scale digital marketing campaign. Startups and small businesses have to be clever enough to stay lean and still find ways to scale their business growth.
Lattice
DECEMBER 2, 2019
What intent data is and how we are using it to speak effectively with our prospects about their pains, concerns and needs — and drive more meetings and sales as a result
Contently
DECEMBER 3, 2019
The default in B2B marketing seems to be to make every “big rock” piece gated content, hidden behind a form. But how do you actually decide when content should be gated and when it shouldn’t? James, San Francisco.
Modern Marketing
DECEMBER 4, 2019
Have you ever been on a long drive, and decided to flip through some of the local radio stations, just to see what people in that area are listening to? Maybe you were in the mood to discover some new artists or hear a genre you hadn’t listened to for years.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
ATAK Interactive
DECEMBER 3, 2019
If you go through all of the brand exercises of Purposeful Marketing , you’ll end up with a set of deliverables: Tagline. StoryBrand Elevator Pitch. Why-How-What Positioning Statement. Value Propositions. Leadership Message. Vision Pitch. How do you implement this brand work into your marketing?
Biznology
DECEMBER 2, 2019
Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. Just don’t look at my predictions from last year to check my record for accuracy, please. “My My crystal ball is on back order,” as B2B database expert Bernice Grossman is fond of saying. This year, my predictions range from retention to robots. I welcome your feedback! A move from the “funnel” to the “relationship.”
Kapost
DECEMBER 5, 2019
I’ve seen it, you’ve seen it, we’ve all probably seen the annual horrifying awe-inspiring MarTech landscape “supergraphic” from the Chief Marketing Technologist blog.
Contently
DECEMBER 2, 2019
It’s Cyber Monday, which is an extremely strange thing to type since Black Friday deals now start in mid-November. The “cyberweb” is an invisible membrane that blankets every moment of our waking lives, and somehow, it is already December 2.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
Modern Marketing
DECEMBER 3, 2019
Inclusive design is an approach to design that seeks to create products and experiences that are accessible to the widest possible diversity. It’s about designing for everyone, so that the largest possible audience can engage with your brand. Inclusive Design Solutions.
PureB2B
DECEMBER 5, 2019
Data is the new currency in today’s digital age, data leads to new opportunities, strategies, and allows transparency into the market making it important to invest in data. But, are you sure that the data you have is exactly what you need to guide you in the right direction?
Oktopost
DECEMBER 5, 2019
One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are.
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