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Influitive
AUGUST 9, 2022
According to Forrester, only 3-6% of B2B organizations are truly “customer-obsessed” in that they embody the right amount of leadership commitment, internal culture and many other key attributes. So, for the vast majority of B2B firms, what’s missing?
Marketing Insider Group
AUGUST 9, 2022
Advertisements are pricey. While they are a “ necessary evil ” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects most likely to convert.
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Webbiquity
AUGUST 2, 2022
Guest post by Tony Ademi. Conversion rates depend on several factors, and brand image and sales depend on multiple elements, from technical to marketing strategies.
KoMarketing Associates
AUGUST 9, 2022
It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies.
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Forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read this Essential Guide to the Buying Experience of the Future to find out how to empower your customer-facing teams to thrive in modern selling environments.
Content Marketing Institute
AUGUST 4, 2022
Managing content teams isn’t easy. But the exhilaration and productivity that come from successful collaboration make it worthwhile. Steer around these common team pitfalls with help from Content Marketing World speakers. Continue reading → Company News
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
AUGUST 8, 2022
If you’re a marketer, you know the value of high-quality, original industry research. Brands that provide compelling statistics, visuals, and reports about important industry topics earn more backlinks and higher visibility than their competitors.
Webbiquity
AUGUST 9, 2022
Contributed post. There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Optimizing your sales pitch deck is one you may want near the top of your list.
KoMarketing Associates
AUGUST 3, 2022
If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing?
MarketJoy
AUGUST 4, 2022
The world of sales has changed a lot in the last 20 years. From the time when people wanted others to do or buy something, sales techniques were developed and people started to have jobs and careers in sales. Historians have found coins from around 7,000 years ago.
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As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.
Carla Johnson
AUGUST 8, 2022
August 9, 2022 “Fail fast.” Fail forward.” There’s no innovation and creativity without failure.” Failure’s not an option.” A lot of language gets thrown around about failure in innovation. It all seems well and good until someone actually fails. All hell breaks loose.
Buffer Marketing
AUGUST 4, 2022
What is Social Proof? Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same.
Webbiquity
AUGUST 6, 2022
Contributed post. Every business aims to keep its cash flow positive to survive and grow. How does a startup business get through tough times, when cash flow is negative? The answer is in proper cash flow management. Image credit: nattanan23 on Pixabay.
KoMarketing Associates
AUGUST 3, 2022
As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.
Content Marketing Institute
AUGUST 5, 2022
Do you approach new marketing tech from a FOMO perspective? You’re not alone. But that’s not a good way to go about it. Robert Rose says you should answer these questions first. Continue reading → Company News
Hootsuite
AUGUST 4, 2022
Do you ever revisit your old tweets? Twitter has been around since 2006 — if you were an early adopter, you’d probably be surprised to see some of the content you once thought was cool and appropriate to share.
Marketing Envy
AUGUST 2, 2022
When you think of TikTok, what comes to mind first? Dance challenges? Cute animal videos? With 1 billion monthly users and being the 4th most-used social media platform in the world, it is not to be underestimated.
Ignite
AUGUST 9, 2022
From larger commission checks and an employee snack bar to free T-shirts and an extra vacation day, there are many ways sales leaders can incentivize employees to create more deals and work more efficiently. And unsurprisingly, some of those strategies are a lot better than others.
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Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!
Search Engine Journal
AUGUST 4, 2022
Here are 10 ways that understanding code can help turn a good SEO into a great one. The post Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts appeared first on Search Engine Journal. SEO Technical SEO Web Dev SEO
Buffer Marketing
AUGUST 8, 2022
If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you.
Content Marketing Institute
AUGUST 9, 2022
Too many marketers treat the design team like a vending machine – insert copy, press button, get graphic. Content is planned through the writer lens, and that’s a big mistake given design is critical to content consumption. Continue reading → Company News
Marketing Insider Group
AUGUST 2, 2022
Content creation is a core part of every brand’s marketing strategy in 2022 (or at least it should be). But its actual execution can take many forms.
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Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!
BenchmarkONE
AUGUST 4, 2022
Let’s face it: there are a million and one small business marketing strategies out there, but if you’re like most business owners, you don’t have the endless budget and time to find the hidden treasures that lead to results.
Search Engine Journal
AUGUST 4, 2022
Discover best practices for SEO, including some that may be new or challenge established ideas. Read advice straight from various CMS experts and more. The post 17 SEO Best Practices For Better Ranking appeared first on Search Engine Journal.
Buffer Marketing
AUGUST 9, 2022
For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7.
DivvyHQ
AUGUST 4, 2022
How are media asset management tools different than other types of asset management systems? And do you need one? It all comes down to the types of content you are producing regularly.
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Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.
Content Marketing Institute
AUGUST 2, 2022
Every step of a white paper should help your reader along with your company goals. Too many marketers skip important steps or don’t do them effectively. Here’s how to make sure your next white paper isn’t one that fails. Continue reading → Company News
Litmus
AUGUST 3, 2022
At Litmus, we take pride in delivering value for our customers, and providing innovative solutions that help you get the most out of all your email marketing efforts. . We’re happy to share—it’s getting noticed. Over the past few weeks, we have been fortunate to receive some prestigious recognition.
Search Engine Journal
AUGUST 3, 2022
A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources. The post How To Perform A SEO SWOT Analysis appeared first on Search Engine Journal.
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