Trending Articles

Report: Marketers Now See Virtual Events as a Permanent Part of Their Strategy

KoMarketing Associates

Many marketers began hosting virtual events during the Covid-19 pandemic, and new research suggests that they intend to continue hosting events in the digital space.


Is it Time to Redesign Your Website? 7 Telltale Signs

Marketing Insider Group

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. That means you may only have a fraction of a second to make a positive first impression.


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6 Tips To Help You Create Upsell Emails To Get More Leads


In elementary economics, there is a term that you may have likely heard of before. It is called complementary products. These are products that consumers can also purchase in addition to the initial product they bought. Lead Generation

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Does Marketing Have A Marketing Problem?

Marketing Insider Group

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And they don’t think of it as a good thing.

The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

Growth: Tea Leaves are Out. Data Insights are In | What’s Your Edge?

Vision Edge Marketing

How do you plan for and predict what’s going to happen in the near future? Predicting what’s next and planning for it takes more than the ability to read the tea leaves, AKA experience, emotion, gut, and intuition. Instead, look for trends and patterns in your data.

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More Trending

Six Proven Strategies to Build Customer Relationships and Brand Loyalty


Guest post by Alain Glaeser. Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Image credit: Blake Wisz on Unsplash.

How to Maximize Your Black Friday & Cyber Monday Email Data


All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins. Email Validation

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25+ New, Newly Updated, and Timeless Books Content Marketers Love

Content Marketing Institute

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.

Marketing To Gen Z: How To Do It The Right Way via @sejournal, @macuraa

Search Engine Journal

Gen Z may be a trickier market but done right, you'll gain loyal followers with influence and spending power. Discover 10 tips for Zoomer customers. The post Marketing To Gen Z: How To Do It The Right Way appeared first on Search Engine Journal. Digital Strategy SEO

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

How To Create a Strong Social Media Advocacy Program


There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care.

How RevBoss Earned 120+ Ranking Keywords and Surpassed Their Top Competitors on Google

Marketing Insider Group

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. The magic of their services lies in the combination of their software platform and their creative account management teams.

Insights from INBOUND: New Ways to Connect With Your Customers


What do companies like Chick-fil-A and Trader Joe’s and billionaire business moguls Jeff Bezos and Warren Buffet have in common? They all understand one crucial, but sometimes overlooked, detail in running a successful business: Customer experience matters.

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63% of Marketers to Host In-Person Events Within the Next 24 Months

KoMarketing Associates

As marketers begin to shift back toward in-person events following the Covid-19 pandemic, new research indicates that they are developing strategies to host more of them in the coming months.

6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

12 Reasons Your Website Can Have A High Bounce Rate via @sejournal, @amelioratethis

Search Engine Journal

Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it. The post 12 Reasons Your Website Can Have A High Bounce Rate appeared first on Search Engine Journal. Marketing Analytics SEO

Feast on These 9 Content Examples Worthy of Gratitude

Content Marketing Institute

We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences. Continue reading → Company News

5 Creative Solutions for Event Organizers

Lead Liaison

5 Creative Solutions for Event Organizers. Exhibitor Media Group reports that in 2023 companies expect to exhibit at an average of 47.2 in-person events per year (6% more than in 2019).

Do You Have the Right Technology in Place for Content Operations?


In this day of digital everything, it’s a shock to read the results of Content Marketing Institute’s latest research, The 2022 State of Content Marketing Survey.

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

39 Instagram story ideas to boost engagement for your brand

Sprout Social

Stories have become as synonymous with Instagram as the term “link in bio.” And their popularity speaks for itself. If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience.

9 Steps To A Future-Proof Social Media Strategy In A Web3 World via @sejournal, @lisabuyer

Search Engine Journal

Having a documented social media strategy is important. Here's how to create an effective one to level up your Web 2.0 and prepare for Web3. The post 9 Steps To A Future-Proof Social Media Strategy In A Web3 World appeared first on Search Engine Journal. Digital Trends Social Strategy

How to Take Your Email Copy From Good to Great

Benchmark Email

When it comes to your emails, what you say is important — but so is how you say it. Great email copy helps keep your subscribers interested and can make all of the difference between emails that convert and emails that fall flat.

What Are E-A-T and YMYL in SEO? How to Optimize for Them


E-A-T and YMYL can have a huge effect on your Google search rankings. Here‘s what you need to know. SEO Copywriting


Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Using Email to Get the Most of Your Events

Lead Liaison

Using Email to Get the Most of Your Events. We have all been there. Your company has spent tens of thousands on your booth, staff presence, and extramentals. How can you make sure you get the most of it? Email.

Buffer turned 12 today! Here are some of our favorite stories, memories, and lessons

Buffer Marketing

Today marks Buffer’s 12th anniversary. For the occasion, I thought it would be fun to ask my teammates about their favorite memories, stories, and lessons from working at Buffer over the last twelve years.


Google Ads Account Managers Shouldn’t Contact Clients Directly via @sejournal, @MattGSouthern

Search Engine Journal

There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. The post Google Ads Account Managers Shouldn’t Contact Clients Directly appeared first on Search Engine Journal. News PPC

How To Repurpose Video Content for Bigger and Better Results

Content Marketing Institute

Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.


New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Top 8 SEO Certifications (Free & Paid)


SEO certifications demonstrate your expertise. Read our list of the best courses with SEO certificates. What is SEO


What is a Value Proposition and How Your Small Business Can Put One Together


Skip the fluff and get straight to the point. Put your marketing tactics in order by clarifying your offer and why you differ from your competition. Think of your value proposition as the foundation of your small business marketing efforts.


How to image swap dynamic content on Apple Mail with Litmus Personalize


An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. This is a big problem, as dynamic content is usually time sensitive.

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