Trending Articles

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How to Use Social Media to Drive Traffic to Your Product Pages

Marketing Insider Group

As an E-commerce business, you should see social media as a powerful way to connect with audiences. A strong social media strategy boosts visibility and directs traffic to product pages. Understanding methods that convert social interactions into clicks is essential for growing online sales and expanding your reach. Quick Takeaways: Social media posts need to be clear, engaging, and tailored to the platform.

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Massive Action Leads to Business Growth, Innovation, and Operational Excellence

Vision Edge Marketing

A PWC study of CEOs revealed that 45% of the 4,702 respondents believe their company will not be viable in 10 years if it stays on its current path. As Tony Robbins aptly put it, “The path to success is to take massive, determined action.” Have you ever taken a moment to consider the difference between massive action and massive activity? Massive action refers to deliberate, strategic planning efforts aimed at achieving specific, impactful outcomes.

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The ROI of Thank You: Why Gratitude Matters in Business

Trade Press Services Newsletter

When was the last time you experienced genuine gratitude at work? If you can’t recall, you’re not alone. Gratitude is often thought of as a personal virtue to practice in everyday life or around holidays. “The practice of expressing gratitude is far more often associated with personal relationships like friendships, partnerships, or family,” says Intelligent Change. “You rarely hear the words ‘gratitude’ and ‘business’ in the same sentence.” A recent study by the John Tem

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Test 1

Zoominfo

this is a test Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. This helps the audience see the company as more than just a faceless corporate entity building complex products–instead, a collection of real people solving real-world problems.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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Planning for a Successful Holiday Email Marketing Campaign

Act-On

The holidays are the busiest time for email marketers and 2024 is going to be no different. This is the time of the year where volume and frequency are adjusted to try and meet those year end goals. At that same time we need to remember that our subscribers are being inundated with holiday emails as well. In today’s blog, we’re going to discuss how to develop an effective holiday email marketing strategy using time tested email deliverability management strategies.

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The Ultimate Guide to On-Page SEO: Strategies for Higher Search Engine Rankings

Marketing Insider Group

On-page SEO represents a fundamental aspect of optimizing your website to achieve higher search engine rankings. Focusing on elements in your website allows you to improve visibility and attract organic traffic. Successful on-page optimization involves various strategies, including keyword placement, content quality, and site structure. This guide outlines effective techniques for improving your on-page SEO and boosting your website’s performance in search results!

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B2B Social Media Marketing Trends for 2025

Convince & Convert

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. New strategies and content formats are redefining interactions with potential customers, and adapting to these changes can provide a competitive edge.

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What Makes a Sales Intelligence Platform Powerful?

Zoominfo

Even the best sales teams can’t close a deal if they don’t have a clear picture of their markets, their top accounts, and their most influential buyers. That’s why B2B data companies have invested huge efforts into building sales intelligence tools that can help sellers unlock growth and supercharge success. So what are the best sales intelligence tools out there?

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How to use post-campaign data to make your marketing better

Martech

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Influencer Marketing: The B2B Game Plan for Success

Content Marketing Institute

To win big with influencer marketing, B2B brands need the right game plan. Build it with this expert advice on selecting valuable partners, determining goals, and effectively positioning content.

Planning 108
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The Future of Paid Media Advertising: Trends to Watch in 2025

Marketing Insider Group

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023. That number should continue growing in the years to come.

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Out of sight, still in sync – managing an advocacy program for remote and global teams

Oktopost

In this episode, Josh Silverman from Pontoon Solutions shares creative strategies for engaging advocates worldwide—from on-demand training videos to anonymous feedback surveys, all designed to make sharing company content seamless and effective. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary For most employee advocacy program leaders, you likely don’t have the luxury of walking by each colleague’s desk to train them on

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ZoomInfo and Clari Groove: Streamline Lead Management for Accelerated Sales

Zoominfo

Go-to-market teams are constantly looking for integrated solutions that can help them work faster, smarter, and more effectively. Today, we’re happy to say that more ZoomInfo customers will be able to reach those goals. ZoomInfo’s new integration with Clari Groove helps sales teams automatically sync contacts between ZoomInfo, Salesforce, and Groove Flows — seamlessly bridging the gap between lead identification and engagement.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Maximizing your B2B paid media ROI with alternative platforms

Martech

In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platfo

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GIFT-Eval: A Benchmark for General Time Series Forecasting Model Evaluation

Salesforce Marketing Cloud

TL;DR: Time series forecasting is becoming increasingly important across various domains, thus having high-quality, diverse benchmarks are crucial for fair evaluation across model families. Such benchmarks also help identify model strengths and limitations, driving progressive advancements in the field. GIFT-Eval is a new comprehensive benchmark designed for evaluating general time series forecasting models, particularly foundation models.

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Passive vs. Active Voice: What You Need to Know

Acrolinx

With linguistic quirks and ambiguities galore, the English language can trip up even the most knowledgeable native speakers. Add writing to the mix, and… well, let’s just say, we’ve all read a poorly written blog post or press release in our day. One common error that people make when writing is using passive instead of active voice. But what exactly is active voice?

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How to Use Data to Tell Customer Stories

Full Circle Insights

Transform complex data into engaging customer stories. Blending data analysis and storytelling, you can craft a more relatable messages.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Top 10 HubSpot Website Design Agencies to Boost Your Business Success

Roketto

HubSpot website design is changing how we manage our online presence. This guide shows you the 10 best agencies and highlights how to pick the right one.

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Why generational stereotypes are failing marketers and how to move past labels

Martech

We’ve all seen it: marketing articles, research reports and social media posts that try to capture generations as if they were a single, predictable group. But in reality, these generational labels often oversimplify and stereotype, missing the complex mix of influences that shape people’s behaviors, values and choices. Here’s why it’s time to move beyond labels and how to adopt a more nuanced approach to understanding today’s diverse market.

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A marketing and PR superpower [not another lesson from the election]

Sword and the Script | B2B

If marketing and PR have a superpower its ability to train your mind to put what you think aside and look at things from your audience’s perspective In the days following the 2024 election, I had to smile at the number of marketing and PR people sharing analysis with a preface to the effect of, ‘I don’t do politics, but here are some marketing or PR lessons from the election.

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TikTok launches its search ads

illumin

TikTok is pushing the envelope on search advertising. Here’s what you need to know about the social media platform’s initiative to boost search ads. Modern social media advertising will look a lot brighter as one of the social media giants is investing more in its search ads portfolio. TikTok launched its “Search Ads” campaign on September 24, 2024.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Will SearchGPT Whack Google Where It Counts?

Content Marketing Institute

OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question?

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15 Top-Ranking Agencies that Excel in International SEO Services

Roketto

Looking for an international SEO service that drives results? This article highlight the importance of global SEO and showcases the top companies to work with.

SEO 83
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How TikTok is transforming brand advertising

Martech

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales.

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AI For Email Design, Coding, And Content Curation: Tools And Expert Tips

Scoop.it

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Marketers have been using AI to help them spend more time on important things for years now.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The 50 Top Trending Tech Startups (Q4 2024)

Ahrefs

Here’s how we built this list (and how you can do the same using Ahrefs): Here are the 10 startups with the greatest growth in branded search volume in the past year.

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LinkedIn’s sunset on employee advocacy tools: Strategies for B2B marketers

Oktopost

Harnessing the power of employee advocacy in B2B social media B2B Social Media marketers are constantly seeking innovative ways to amplify their brand’s message and expand their reach on social media platforms. One strategy that has gained significant traction in the last couple of years is employee advocacy. This powerful approach transforms employees into brand ambassadors, leveraging their personal networks to share company content, insights, and values.

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How to Differentiate the Not-So-Different Firm

Hinge Marketing

At Hinge, we’ve written a lot about how to differentiate a professional services firm (for instance, see here , here and here ). We even produced a course on the topic. One important idea we talk about is the value of specialization. Firms that specialize in an industry, or a group of similar industries, have a competitive advantage and can charge higher fees than their unspecialized competitors.