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Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. They don’t increase your existing cost-per-click and in many cases, it can actually help decrease it. MORE
I’ve discussed quite a bit in this blog, and in the book Mean People Suck, about where empathy comes from. Are we born with it? Is it learned? It’s certainly an acquired skill, but there’s plenty of proof that empathy has been part of the human condition for some time. MORE
COVID-19 is forcing marketers to increase efficiencies, deliver better digital experiences, and inspire consumer confidence. Customer Marketing Events Marketing Marketing Strategy MORE
One of the main benefits of Digital Marketing is the possibility to adopt different strategies to impact the buyer persona. MORE
The term “content” is everywhere these days. For writers, designers, web developers and video producers, content (and the creation of content) has become a major new source of business. One that shows no sign of letting up. MORE
When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. MORE
You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy. MORE
A few weeks ago, my colleague Scott Parent wrote about the immediate impact the COVID-19 pandemic was having on marketing. It’s one of our highest performing blog posts, and for good reason – this is completely uncharted territory. MORE
Voice of customer data and research are critical in a competitive environment that emphasizes customer experience and success. Many organizations conduct satisfaction studies as part of this process. We’ve yet to meet a company that hasn’t had dissatisfied customers and customers who have complained. MORE
I am talking about the word “lead” with regard to marketing and CRM systems. We have gotten it completely wrong for decades, and it has caused a great deal of problems and unnecessary expense for many organizations. MORE
Marketers and their organizations are interested in providing a better customer experience (CX), but they aren’t always inclined to integrate feedback into company processes, according to new research. MORE
Gartner named Oracle a Leader in their 2020 Magic Quadrant for Multichannel Marketing Hubs for the third time since the report’s inception three years ago. For the report, Gartner analyzed 19 vendors across 15 different Evaluation criteria based on Ability to Execute and Completeness of Vision. MORE
Is your inbox overflowing with a virus? Sadly, it isn’t ordinary phishing or malware, but all COVID, all the time, with pitches and experts offered from all walks of life. It isn’t just the infosec vendors either. MORE
The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. ABM was born of a time when (in hindsight) we marketers had it good. MORE
Amid the COVID-19 crisis, marketing organizations are having to find ways to engage with their customers and prospects without the use of in-person seminars, workshops, and conferences. Digital channels and technology have one answer: webinars. MORE
If you are struggling in engaging your leads, a very efficient option is using interactive content on your website. With so much competition in the digital world, it is necessary to enhance the reach and efficiency of the experience you offer to the user. MORE
What do you feel strongly about? In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. They believe that taking a stand that might offend some people will drive potential customers away. MORE
The late Jack Welch used to say: If the rate of change on the outside is greater and faster than the inside, then the end is near. Yet, many companies are waiting for “business” to resume as normal vs. shifting to thrive in the new environment. MORE
What will live events look like after the COVID-19 pandemic has passed? The coronavirus that has shut down the live events industry is likely to have some lasting impacts even after cases and concerns decline. MORE
Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. This method allows for low-cost, highly engaging media focused on attracting more leads with higher conversion rates. MORE
Everyone’s familiar with the Fortune 500 and the clout and prestige it brings. Fortune Magazine first started the list way back in 1955, naming the companies with the highest revenue in the U.S. MORE
Among the many changes driven by the Coronavirus, the pandemic is forcing us to re-evaluate our marketing strategies. MORE
Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?” MORE
A common challenge for professionals working with Digital Marketing is to generate leads and, consequently, sales. Therefore, it’s essential to keep an eye on new strategies that can increase your engagement. MORE
KoMarketing Associates
MAY 27, 2020
Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. They don’t increase your existing cost-per-click and in many cases, it can actually help decrease it.
RockContent
MAY 29, 2020
Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. This method allows for low-cost, highly engaging media focused on attracting more leads with higher conversion rates.
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Marketing Insider Group
MAY 25, 2020
You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy.
SendX
MAY 28, 2020
You can’t just create a great product & pray that people will get out their credit cards to buy it.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Hive9
MAY 27, 2020
I am talking about the word “lead” with regard to marketing and CRM systems. We have gotten it completely wrong for decades, and it has caused a great deal of problems and unnecessary expense for many organizations.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
MAY 26, 2020
What do you feel strongly about? In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. They believe that taking a stand that might offend some people will drive potential customers away.
Measure Up Marketing
MAY 26, 2020
Voice of customer data and research are critical in a competitive environment that emphasizes customer experience and success. Many organizations conduct satisfaction studies as part of this process. We’ve yet to meet a company that hasn’t had dissatisfied customers and customers who have complained.
RockContent
MAY 26, 2020
A common challenge for professionals working with Digital Marketing is to generate leads and, consequently, sales. Therefore, it’s essential to keep an eye on new strategies that can increase your engagement.
Act-On
MAY 27, 2020
COVID-19 is forcing marketers to increase efficiencies, deliver better digital experiences, and inspire consumer confidence. Customer Marketing Events Marketing Marketing Strategy
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KoMarketing Associates
MAY 28, 2020
Marketers and their organizations are interested in providing a better customer experience (CX), but they aren’t always inclined to integrate feedback into company processes, according to new research.
Marketing Insider Group
MAY 25, 2020
Everyone’s familiar with the Fortune 500 and the clout and prestige it brings. Fortune Magazine first started the list way back in 1955, naming the companies with the highest revenue in the U.S.
Webbiquity
MAY 26, 2020
What will live events look like after the COVID-19 pandemic has passed? The coronavirus that has shut down the live events industry is likely to have some lasting impacts even after cases and concerns decline.
RockContent
MAY 25, 2020
If you are struggling in engaging your leads, a very efficient option is using interactive content on your website. With so much competition in the digital world, it is necessary to enhance the reach and efficiency of the experience you offer to the user.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.
The Point
MAY 28, 2020
The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. ABM was born of a time when (in hindsight) we marketers had it good.
Contently
MAY 26, 2020
When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon.
Marketing Insider Group
MAY 26, 2020
The late Jack Welch used to say: If the rate of change on the outside is greater and faster than the inside, then the end is near. Yet, many companies are waiting for “business” to resume as normal vs. shifting to thrive in the new environment.
Modern Marketing
MAY 27, 2020
Amid the COVID-19 crisis, marketing organizations are having to find ways to engage with their customers and prospects without the use of in-person seminars, workshops, and conferences. Digital channels and technology have one answer: webinars.
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
RockContent
MAY 26, 2020
Among the many changes driven by the Coronavirus, the pandemic is forcing us to re-evaluate our marketing strategies.
ANNUITAS
MAY 28, 2020
A few weeks ago, my colleague Scott Parent wrote about the immediate impact the COVID-19 pandemic was having on marketing. It’s one of our highest performing blog posts, and for good reason – this is completely uncharted territory.
Marketing Insider Group
MAY 27, 2020
I’ve discussed quite a bit in this blog, and in the book Mean People Suck, about where empathy comes from. Are we born with it? Is it learned? It’s certainly an acquired skill, but there’s plenty of proof that empathy has been part of the human condition for some time.
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
Modern Marketing
MAY 27, 2020
Gartner named Oracle a Leader in their 2020 Magic Quadrant for Multichannel Marketing Hubs for the third time since the report’s inception three years ago. For the report, Gartner analyzed 19 vendors across 15 different Evaluation criteria based on Ability to Execute and Completeness of Vision.
RockContent
MAY 28, 2020
One of the main benefits of Digital Marketing is the possibility to adopt different strategies to impact the buyer persona.
Biznology
MAY 29, 2020
Is your inbox overflowing with a virus? Sadly, it isn’t ordinary phishing or malware, but all COVID, all the time, with pitches and experts offered from all walks of life. It isn’t just the infosec vendors either.
Direct Response Coach
MAY 26, 2020
The term “content” is everywhere these days. For writers, designers, web developers and video producers, content (and the creation of content) has become a major new source of business. One that shows no sign of letting up.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
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