SendX
OCTOBER 4, 2024
Email marketing is a powerful tool for businesses and entrepreneurs. But there's a big problem: many of your emails might be ending up in the spam folder instead of the inbox.
Marketing Insider Group
OCTOBER 7, 2024
Today’s marketing world is much more interesting than it was ten years ago. Among all the changes, the debate between paid media vs. organic media is still going strong. Both methods have unique advantages and challenges, but how do you know which is better for your brand? Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business.
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Trade Press Services Newsletter
OCTOBER 3, 2024
There’s a generational shift taking place in B2B purchasing. Studies show that younger buyers now represent two-thirds of B2B decision-makers. While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips.
Vision Edge Marketing
OCTOBER 1, 2024
Do you ever feel like capturing customer behavior is akin to chasing the flickering lights of fireflies, with each fleeting glow marking the lightning bug’s path? Every customer’s behavior provides a moment of insight into their journey, preferences, and needs. Just as fireflies illuminate the darkness, capturing and analyzing customer behavior—how they act—is an essential part of being a customer-centric company.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
OCTOBER 4, 2024
Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
OCTOBER 3, 2024
A digital experience platform forms the core of modern, public facing digital experience architectures. Understand what's critical to know about today's DXPs. Continue reading.
Acrolinx
OCTOBER 4, 2024
Content: It’s everywhere. And, managing it is getting out of hand, especially when generative-AI is churning it out at unprecedented speed. It’s also difficult to manage because, until recently, it was seldom thought of as a business asset worthy of measurement. But that’s quickly changing. Measuring takes the guesswork out of business. Collecting metrics allows companies to focus their efforts on quantifiable factors (key performance indicators) that are directly linked to achievable busi
Salesforce Marketing Cloud
OCTOBER 1, 2024
What’s the scariest thing about Halloween? Some retailers may be missing out on opportunities to rev up sales through the end of October. After some years of declining sales, retail’s Halloween season is now the industry’s second biggest retail holiday. A few years before the pandemic, Halloween spending was down in the U.S. from $9.1 billion in 2017 to $8 billion in 2020.
Martech
OCTOBER 7, 2024
Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May , are now rolling out in the U.S. This includes search results organized by web, including articles, videos, forums and more. Google said in its testing, searchers “have found AI-organized search results pages more helpful.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
MarketJoy
OCTOBER 3, 2024
Avoid the common traps and misconceptions that often plague outbound lead generation efforts. In this blog, you’ll discover the top three mistakes to steer clear of and how to sidestep these pitfalls from the outset! Outbound lead generation is a powerful tool for growing your business, but it’s easy to fall into traps that can sabotage your success.
CMSWire
OCTOBER 4, 2024
Just like I underestimated the value of new technology in my routine, many businesses overlook innovative approaches in their marketing strategies. Continue reading.
ScanmarQED
OCTOBER 3, 2024
So, you’ve built a solid Marketing Mix Model (MMM) to make sense of your past performance, but the real value lies ahead—using it to forecast and optimise. This is where MMMs shine, offering data-backed insights for decision-making that can drive future success. Sounds straightforward, right? Well… not so fast. Moving from a backward-looking analysis to a forward-looking application isn’t always as simple as it seems.
Tiecas
OCTOBER 3, 2024
Fractional CMO for manufacturers is a concept gaining traction as small to mid-sized companies in the industrial sector face growing pressures to stay competitive.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
OCTOBER 1, 2024
In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors.
Content Marketing Institute
OCTOBER 3, 2024
Do you avoid some content marketing tasks? Do you say you don’t have the time when you really do? Avoidance is often the response when you fear the unfamiliar or unknown. But it’s time to get uncomfortable and do these five things.
CMSWire
OCTOBER 4, 2024
A headless CMS is a content management system that works with any front-end tool. Learn how it works and find out the best systems on the market. Continue reading.
Contently
OCTOBER 3, 2024
For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Whether you’re a seasoned SEO content strategist or just getting started, or you’ve hired a SEO strategist from Contently’s talent network , using the software at your disposal can make the differenc
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
protocol 80
OCTOBER 2, 2024
As a company in today's warp-speed digital landscape, being present and active is a must , even in niche industries. However, staying ahead of creating content, tracking performance, and maintaining the site is hard – especially if your team’s poorly equipped for it all.
Martech
OCTOBER 2, 2024
As September drew to a close, so did Oracle Advertising. The withdrawal from the ad business had been abruptly announced during an earnings call in June this year. Since then, Oracle’s premium customer base has been looking for new ad platforms while talented staff members have been looking for new opportunities. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix.
Content Marketing Institute
OCTOBER 4, 2024
Google’s relatively new NotebookLM harkens us back to CliffsNotes, the savior of students who didn’t read the book. But what’s the best use of this AI tool that can even create podcast-style summaries? Here are some thoughts.
CMSWire
OCTOBER 3, 2024
Find out the four types of social media influencer and which type is best for your organization's digital marketing efforts. Continue reading.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Scoop.it
OCTOBER 2, 2024
Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.
Oktopost
OCTOBER 7, 2024
Introduction Today, Brand perception is shaped very much by every online interaction, so selecting the right platform for corporate communication is crucial. LinkedIn has emerged as a leading choice for brands aiming to build credibility and reach professional audiences. Unlike other social media platforms, LinkedIn’s unique environment fosters trust, professionalism, and thought leadership, making it ideal for brands seeking a serious, clean, and trustworthy presence.
Martech
OCTOBER 1, 2024
My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. I’m going to continue to explore the framework I introduced in those articles here, moving to the lower-right quadrant: Agency. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles.
Content Marketing Institute
OCTOBER 7, 2024
IBM isn’t interested in an individual’s journey in B2B buying. The account level is where it’s at. Learn about IBM’s high-intensity framework, which leads to twice the average conversion rate.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
CMSWire
OCTOBER 1, 2024
Generative AI in business is transforming content creation, customer interactions and decision-making, while also raising new ethical challenges. Continue reading.
Sprout Social
OCTOBER 7, 2024
If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. Regularly uploading videos builds a routine for your audience, increasing YouTube engagement and getting them excited for more. Posting consistently also boosts your channel’s visibility by signaling to YouTube’s algorithm that you’re active and worth recommending.
Oktopost
OCTOBER 7, 2024
Today, companies have more options than ever to build and manage their public reputation and brand awareness. While platforms like Instagram, X, TikTok, and Facebook offer ways to engage, LinkedIn has emerged as a highly effective tool for companies and individuals looking to position themselves as thought leaders and drive public relations (PR) objectives.
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