Trending Articles

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6 Innovative Manufacturing Marketing Strategies

Industrial Marketing Today

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. Engineers and technical professionals are two key audiences that manufacturers need to focus on.

Strategy 297
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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

Insiders

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Scaling a Business: How to Climb to the Summit of Success

Vision Edge Marketing

Scaling a business is the focus of this episode of What’s Your Edge? Scaling, regardless of the company stage, has been a recurring topic in many of our customer, partner, and prospect conversations of late. We too have been exploring how to scale which is why we launched our online store.

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Report: Marketers Feeling More Pressure to Improve the Customer Experience

KoMarketing Associates

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX).

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.

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Improving Demand Gen Performance with CRO

The Point

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. CRO isn’t a new concept, but traditionally has been more often the province of Web teams and SEO specialists.

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6 Content Marketing Lessons from Classic 90s Sitcoms

Marketing Insider Group

Ah, the ‘90s. The last decade before everyone began to have a cell phone in hand. A time just before technology really took over. Life was a little slower (and some would argue less stressful) without social media feeds to scroll every time we were just a little bit bored.

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To Niche or Not To Niche: Guidance from Creators on Picking A Lane

Buffer

What do creators like Mr. Beast and Ali Abdaal have in common? Not much, actually, other than the ‘Creator’ label and being YouTubers. They serve distinctly different audiences and create very different types of content.

Resources 105
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Why You Should Prioritize Engagement Content Metrics

Contently

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing.

ROAS 103
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Google Bard: Everything You Need To Know via @sejournal, @martinibuster

Search Engine Journal

Google has just released Bard, its answer to ChatGPT. Here is everything we know about Bard. The post Google Bard: Everything You Need To Know appeared first on Search Engine Journal.

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Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

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How To Make Your Next Thought Leadership Program a Success

Content Marketing Institute

Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips. Continue reading → Company News

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How Organic Search Rankings Can Help You Save Money on Paid Search Marketing

Marketing Insider Group

We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve.

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AI Is Coming To Microsoft 365: How Copilot Will Change The Way You Use Your Favorite Tools

Rock Content

It goes without saying that AI technology is rapidly changing the way people do just about everything. Searching for information, checking code for errors, and creating original art are just the beginning. Now, AI is about to change how you use your favorite Microsoft 365 products, as well.

Content 99
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How I Use AI Writing Tools as a Content Writer

Buffer

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. Most tech companies have even been implementing AI into their own tools as well, like we did earlier this year when we launched our AI assistant.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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How to Optimize Language Models for Brand Content

DivvyHQ

If you're looking to leverage the latest AI content creation tools to create on-brand, optimized content, check out this new article on how to optimize language models. Learn about the different ways you can train AI to produce content that meets your branding and SEO goals.

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The ‘Big’ YouTube Announcement Almost Drowned by a Sea of AI News

Content Marketing Institute

Forget the never-ending conversations about AI-created content this week. We look to news from YouTube you may have missed – and share why you should consider it. Continue reading → Company News

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Adobe Marketing Automation Updates 2023 | Research Brief

ANNUITAS

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week.

Research 130
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Mozilla Open Source AI To Challenge ChatGPT & Bard via @sejournal, @martinibuster

Search Engine Journal

Mozilla announced an open source counterweight against profit-focused AI companies. Will create an open source challenger to ChatGPT and Bard The post Mozilla Open Source AI To Challenge ChatGPT & Bard appeared first on Search Engine Journal. News SEO

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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Google And OpenAI Launch New Features For Their AI Tools. What Will Happen Going Forward?

Rock Content

If you work with the internet, or at least access it for fun, you’ve certainly come across a flood of news and Artificial Intelligence tools, haven’t you?

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The Black Box of Content Attribution: How to Engage With Consumers More Authentically

Contently

We all want to attribute value to the content we produce. How did the output contribute to the overall customer experience and journey? How can we calculate the value it brings to the business?

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What Is Microcopy and When Do You Need It?

DivvyHQ

If you've ever had a poor user experience with a website or an application, there's a good chance that it was missing a key ingredient: good microcopy. But what is microcopy? Well, for starters, it's everywhere. It's also overlooked by many product and marketing teams.

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HG Use Case: SAP Cloud Migration Opportunity

HG Data

Hayden Kemp-Robertson, Account Manager, provides a quick visual example of how one of his IT services clients was able to win a large SAP cloud migration opportunity by using Technology Intelligence from HG Insights. The post HG Use Case: SAP Cloud Migration Opportunity appeared first on HG Insights.

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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.

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How Do You Clean Up Content Without Effecting Rankings? via @sejournal, @tonynwright

Search Engine Journal

More content doesn't equate to better rankings. Here's the advice straight from SEO pro, Tony Wright, on deciding whether to keep, update, or remove it. The post How Do You Clean Up Content Without Effecting Rankings? appeared first on Search Engine Journal. Ask an SEO

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Even With 250K+ Social Media Followers, I Still Rely on "Snail Mail" for My Business

Buffer

The value of sending snail mail is something that was ingrained in me from a very young age. After birthdays or Christmas, my parents would expect me to send thank-you cards to friends and relatives who gave me presents.

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Join us for the new Best of Breed Marketing Summit for this year’s #MartechDay (May 2)

chiefmartech

The first Tuesday in May is #MartechDay — a day to celebrate all the wonderful people working in the martech industry and the amazing practitioners who bring these capabilities to life in marketing organizations around the world.

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SEO Auditing Service Guide [Types, Benefits & Tools]

Roketto

Are you struggling to improve your website's search engine ranking? You might need an SEO auditing service. Think of it as a checkup for your website's health.

Service 83
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources.

SERP 79
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10 Strategic SEO Insights & Tactical Advice For 2023 And Beyond via @sejournal, @gregjarboe

Search Engine Journal

I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insights & Tactical Advice for 2021.”

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Summer Sales Email and SMS Marketing Examples to Drive Engagement

SmartBug Media

During the summer, most people are preoccupied with all that the season has to offer—traveling, enjoying more time outdoors, vacationing or barbequing with friends and family, or simply doing things at a more leisurely pace.

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