Marketing Insider Group
SEPTEMBER 3, 2024
With over 60% of the global population using various platforms, social media is everywhere, and sharing content is second nature for many businesses and individuals. But did you know that copyright law says a simple post or share could land you in legal trouble? Copyright law protects creators’ rights, ensuring third parties use their work appropriately.
Webbiquity
SEPTEMBER 5, 2024
Contributed post. As the CEO of a growing business (or someone who aspires to be), you may feel (at times) like you have everything figured out. You’ve got a great team, and in-demand product, expanding brand recognition, and the future looks bright. Image credit: Christina Morillo on Pexels But if your business grows exponentially, you may end up running into more problems down the line.
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Envy
SEPTEMBER 4, 2024
Here’s one thing with marketing–you’re never ever really done. You completed one task, three others popped up. You’ve generated 100 opportunities, management now wants 200 more. You’ve released your paid campaigns, and now you have to optimize it. And again. And again. It’s a never ending cycle (but we’re all dopamine addicts, aren’t we) but there are a couple of things that can make your life easier, or at least optimizing your paid campaigns.
CMSWire
SEPTEMBER 4, 2024
Is over-personalization in marketing hurting you? Discover why too much tailoring can backfire and how to strike a balance with AI-driven strategies. Continue reading.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Acrolinx
SEPTEMBER 5, 2024
Terminology is like laundry. You’re never done. When one load finishes, there’s another one ready to go. – Daniela Fleck, Philips Healthcare, on Content Insiders What does terminology mean to you? Why does your organization need it, let alone a process to manage it? For global companies that target international markets, the need for clear and consistent terminology is now more important than ever.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
SEPTEMBER 3, 2024
Gating content is a controversial move in some marketing circles. Sales teams want gated content because it drives qualified leads. Some marketing teams say gating creates a barrier between potential audiences (and search engines) and great content. Who’s right?
Ahrefs
SEPTEMBER 5, 2024
As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares about journeys like this is search experience optimization (SXO).
Sword and the Script | B2B
SEPTEMBER 3, 2024
This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. Influencer marketing is like advertising except with a built-in spokesperson that comes with an audience and credibility. If you pick your influencers correctly, you can accelerate awareness and leadgen.
Thinkers360
AUGUST 31, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Digital Disruption for 2024. Congratulations to all our Digital Disruption influencers who participated! Top 50 Global Thought Leaders and Influencers on Digital Disruption 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
SEPTEMBER 4, 2024
Data analytics is essential for marketers to understand and engage their target audiences. This is especially true when reaching distinct customer segments or attempting to broaden reach into new ones. For businesses serving — or seeking to serve — the U.S. Hispanic market, data analytics is invaluable for optimizing marketing programs to this demographic’s unique needs and preferences while enhancing the overall customer journey.
Content Marketing Institute
SEPTEMBER 4, 2024
Accessible digital content is a must-do for any marketer and brand. To help you welcome all members of your target audience and adhere to accessibility laws, follow these eight tips.
Contently
SEPTEMBER 4, 2024
I’ve always been a data nerd at heart. Words like “audit” and “A/B testing” don’t scare me. Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment.
chiefmartech
SEPTEMBER 2, 2024
How do you know you’re at the peak of a Hype Cycle? When means outweigh ends. Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! — with the belief that automating and accelerating things with AI, especially with generative AI, must produce beneficial outcomes. It reminds me of the old joke about the overly-optimistic kid excitedly digging through a giant pile of horse manure, “There must be a pony in here somewh
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Ahrefs
SEPTEMBER 3, 2024
In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. But today, information has become impossibly cheap.
Martech
SEPTEMBER 3, 2024
No company can exist without marketing. And no modern marketer can operate without technology. That’s why thousands of marketers from some of the world’s most iconic brands – from Amazon to Apple, General Mills to Google, Netflix to Nike – are attending MarTech , online September 24-25, for free. Join them to unlock a treasure trove of cutting-edge solutions and strategies that will help you get the most out of your marketing technology investments and drive better business results for your orga
Content Marketing Institute
SEPTEMBER 6, 2024
Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.
CMSWire
SEPTEMBER 3, 2024
Years of underinvestment left IRS customer service in chaos. How is it planning to upend taxpayer experience? Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Oktopost
SEPTEMBER 2, 2024
In this episode, Bella Rose Mortel shares how she’s successfully brought a human touch to B2B marketing at beehiiv and why it’s helping her grow their brand presence and build an engaged audience. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “Trial and error is better than generic and safe.
SmartBrief - Marketing
SEPTEMBER 5, 2024
This post is sponsored by Expedia Group Media Solutions Over the past few years, there’s been a lot of talk about sunsetting third-party cookies. This has grabbed the attention of travel advertisers and marketers, generating anxiety about the future of addressability and attribution. Why are advertisers concerned? For almost 30 years, the digital advertising industry has relied on third-party cookies to understand, target, retarget, track and report on consumers’ purchasing journey.
Martech
SEPTEMBER 4, 2024
Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.
Content Marketing Institute
SEPTEMBER 5, 2024
Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a customer-centric video strategy will. Here’s what to consider as you build yours.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Only B2B
SEPTEMBER 4, 2024
Imagine spending countless hours crafting the perfect B2B marketing strategy—only to find out it’s not just ineffective, but completely irrelevant. Hard truth: Many businesses are stuck in a cycle of outdated tactics; because the rules of the game have fundamentally changed. Demand generation is no longer about casting a wide net; it’s about Precision, Personalization, and Leveraging Technology- to build genuine connections.
PureB2B
SEPTEMBER 3, 2024
Measure your display advertising campaign success with these key metrics that will provide you with insights into campaign performance.
Oktopost
SEPTEMBER 5, 2024
Eric Herzog CMO of Infinidat, Eric Herzog, pulls back the curtain on the transparent realities of leading a marketing team and tackles the issue of marketing operating as a silo. Drawing from his own experiences, he contrasts the demands of B2B marketing with B2C, noting how critical it is for marketing efforts to have tangible substance rather than being all fluff.
Martech
SEPTEMBER 5, 2024
Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free Trial. These are both limited time offerings allowing start-ups or established companies that are not Braze users to trial the platform for four months or fourteen days respectively. Why we care. Freemium offerings are nothing new. HubSpot has long offered free basic tools.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
CopyBlogger
SEPTEMBER 6, 2024
These approaches to getting clients as a freelancer have a low success rate: While you might get the occasional job. Continue Reading The post How To Get Clients As a Freelancer: 5 Simple Steps appeared first on Copyblogger.
CMSWire
SEPTEMBER 3, 2024
Traditional feedback methods fall short in today’s fast-paced world. Discover how real-time Voice of Customer strategies drive better CX. Continue reading.
Hubspot
SEPTEMBER 6, 2024
When a prospect first reaches out for more information, I’ve found that engagement is at its peak. Even when talks progress all the way to a signed contract, they will never be as engaged as they were in that initial moment when a problem arose and curiosity about your solution struck. Many times I’ve been frustrated trying to chase down a once-excited prospect whose priorities have already shifted to the next item on the list.
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