Trending Articles

How to create a custom error 404 page

RockContent

Difficulties in accessing a website can cause disruptions in the user experience that impair the audience’s engagement with your brand.

Email Marketing Strategy for Travel and Tourism Industry

SendX

Tourism is one of the largest industries across the world. In 2019, the American travel and tourism industry alone contributed around 580.7 billion US dollars to the global economy. But with the advent of the pandemic, the sector witnessed a significant downturn.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead.

Report: More B2B Buyers Delaying Potential Purchases Due to COVID-19

KoMarketing Associates

B2B marketers have shifted the way they do business as a result of the pandemic, and new research shows that B2B buyers have also changed how they make purchases due to COVID-19.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Resilience: The New 2020 Marketing Theme?

Hive9

The year 2020 has demonstrated why clear visibility into plans more than just once a year, half or even quarter is essential for marketing leaders. If you can’t see what’s happening in the first place, you’re not going to be able to adjust accordingly for sudden market changes.

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Why Now Is the Time to Outsource Your Content Marketing Strategy

Marketing Insider Group

This year has disrupted the economy and changed the way we work on a global scale. While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers.

7 Tips to Skyrocket Your Email Campaign like an Email Marketing Expert

SendX

Will you seize the opportunity and start planning email marketing campaigns like an expert? If your answer is yes, you will be able to help your business thrive in the long run. Source: unsplash.com Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. On the contrary, emails still dominate the marketing landscape and generate standout results.

Report: Majority of Marketers to Turn to Data and Analytics in the Next 12 Months

KoMarketing Associates

Although marketers have not always been keen to use the data at their fingertips, new research suggests that more of them are looking to take advantage of analytics in the coming months. Forrester and Google recently published “The Future of Analytics” report, and statistics showed that overall, most marketers (17%) intend to make improving their use of data and analytics the top priority over the next 12 months.

Five Simple Business Changes That Can Make a Big Difference

Webbiquity

Contributed post. Needless to say, 2020 has been challenging. The COVID-19 pandemic has changed the way almost everyone does business. Unfortunately, it has also caused a lot of businesses to shutter permanently. In the U.S.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

The complete CRO guide you need to optimize your site’s conversions

RockContent

Conversion is an essential part of Digital Marketing. Even if you use various digital channels , the transition from lead to customer is very likely to happen on your site.

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Performance Reviews Suck – The Case for Eliminating Annual Reviews

Marketing Insider Group

The annual performance review has become something employees and, as it turns out, managers dread. Stories abound on the Internet of people complaining about the dreaded annual performance review.

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Settle Smarter Season 1, Ep. 18 with Jen McClure

Biznology

This week’s guest is Jen McClure , Founder and CEO of JEM , a Silicon Valley-based global management consultancy and publishing group, and a Business Insider Power Player in management consulting.

A Guide to B2B Thought Leadership Content Success

KoMarketing Associates

Around the turn of the millennium, the fundamental way businesses and buyers thought about sales began to undergo a substantial shift, due to the proliferation of inbound sales and marketing. As a result, the power changed hands from the sellers to the buyers.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Six Successful Strategies for Voice Search Optimization

Webbiquity

Guest post by Shane Barker. Voice searches have shot up in popularity over the past few years. Currently, there are over 4.2 billion voice assistants in the world, and by 2023, this number is expected to double to 8.4 billion units. Image credit: Statista.

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How to choose the best typography for your blog

RockContent

If you still don’t know how to choose the right typography for your blog, you’ve come to the right place. Typography is the creation and application process to add styles, formats, and visual combinations of words. Choosing the best typography helps you to add more homogeneity, legibility, readability, and harmony to content pieces. Increasing blog visibility requires the best browsing experience for the user, and that involves the ability to read what is being transmitted well.

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Follow Dave Grohl’s Example and Pour Your Fans A Beer

Marketing Insider Group

In the various speaking engagements and articles I’ve written in the past few years, I make no secret of the fact I have held 53 jobs. I did not love many of my roles. When I started to dig into the research about employee happiness, I discovered I am not alone.

Embrace Uncertainty and Change

Biznology

This week we start with a thoughtful and thought-provoking piece re: the future of Silicon Valley, as viewed through both business and societal lenses.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Why Social Media Marketing Is Important in 2020 and Beyond

Oktopost

We’ll just come right out and say it: Social media marketing isn’t for the faint of heart. It requires bright people with diverse skill sets and backgrounds to come together and fight against some of the most mysterious algorithms on the planet.

Martech 2030: Five Trends in Marketing Technology for the Decade of the Augmented Marketer

chiefmartech

Four months ago, I started a collaboration with Jason Baldwin, the global head of product management at WPP, to write a paper on the major trends in marketing technology that we believe will shape the decade ahead for agencies and brands.

Trends 108

Client-side rendering vs. server-side rendering: which one is better

RockContent

When a user accesses a web page, a process starts, so the content is shown on the screen. The request’s response is completed only after processing the command, which allows delivering a page capable of receiving interactions. Who programs this is the web designer and he should always make the following comparison: Client-Side Rendering vs Server-Side Rendering. These two ways of loading a page have important differences. There are different pros and cons involved in each mode.

What Marketers Can Learn From Watching Classic Movies?

Marketing Insider Group

Cinema acts as an effective resource for visual learners because it enables them to comprehend ideas without the obstacles that hinder learning. It is said that nearly 65% of most audiences are visual learners.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

How to Improve your e-Commerce Performance using Social Media

Biznology

If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways you can use social media to your advance. Choose the Right Social Media Networks for Your Business.

Reset Your Buyer Strategy In COVID-19 Revival

Tony Zambito

For many leaders in sales and marketing, the year 2020 will go down in history as one of the most challenging in their careers thus far. The impact of the coronavirus pandemic will represent the most significant disruption in B2B commerce in many decades.

What leading consultants say about the usage of automation in marketing

ClickZ

30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5.

A basic guide to WordPress file and directory structure

RockContent

Your WordPress file and directory structure is essential to getting your website working. Just as your computer needs the right files in the correct places for your programs and features to perform, your site requires the right structure to work as intended. However, are you familiar with how this structure is supposed to be organized and how to use it effectively? WordPress is the most popular content management system in the world.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.