Trending Articles

22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

Keep it simple, stupid. We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising.

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2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth

bizible

Down-funnel metrics are more important than ever before. In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. What are they prioritizing?

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Trending Sources

10 Forward-Thinking SEO Experts You Need to Follow

B2B Marketing Insider

Life will continually change. So will SEO best practices. At least there are two things we can always count on. Keeping up with the ever-changing tips and techniques in the field of search engine optimization takes serious commitment. Read the expert SEO blogs and keep abreast of the latest news and you’ll always know the […]. The post 10 Forward-Thinking SEO Experts You Need to Follow appeared first on Marketing Insider Group. Content Marketing

103

What is your strategy in an era of brand resistance?

grow - Practical Marketing Solutions

By Mark Schaefer. I’ve been working on a few projects and immersing myself in research about changes in consumer behavior. What I’m discovering is that consumer behavior has changed A LOT, and social media has much to do with it.

67

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

More Trending

Search Has Changed. Here’s How Your Content Needs to Evolve.

Hubspot

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. Social, video, and messaging apps now occupy a fair share of the content landscape -- but with over 3.5

43

How Facebook Watch Will Change the Game for Marketers

Modern B2B Marketing

Facebook’s recently announced (Wednesday, August 9 ) that the company is expanding their already robust platform by adding an episodic streaming video platform—Facebook Watch.

46

How I Discovered The Power Of Brand Advocacy—And Took HubSpot From 20 To 7,000 Advocates In 2 Years

Influitive b2b

I’m Victoria LaPlante, Influitive’s new Senior Customer Advocacy Marketing Manager. If you’re an Influitive VIP member, you’ve already met me in our AdvocateHub. I look forward to getting to know you and helping you reach your advocacy program goals. Today, I’d like to share how I discovered the power of advocacy when I led.

59

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

44

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

9 things you can do today to improve your Google search results

Biznology

Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what Search Engine Optimization is and all the little things that you can do right now, today, to improve your the results on your SERP — search engine results page.

58

Deciphering the New Digital Marketing Buzzwords: Immersive, Experiential, and Multisensory

Content Standard

If you’ve been in the marketing biz for a while, you know that this industry loves its jargon. While some digital marketing expressions are easier to grasp than others ( TOFU marketing , anyone?), it can still be difficult to discern what’s what.

37

4 Tools to Make You a Content Curating Master

Modern B2B Marketing

Content curation provides a direct path to thought leadership for brands and individuals. As you curate and share high-quality content , you’ll generate awareness and gain credibility. You’ll be respected for your knowledge since you’re finding just the right content your target audience needs.

46

Think marketing tech vendor growth is finished? No, it’s Finnish!

chiefmartech

The above graphic and the following guest post were produced by Henri Syvänen and the team at Avaus , a leading Nordic marketing services firm.

36

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Press Release: Kaon Interactive’s Virtual and Augmented Reality B2B Solutions Launch on the ASUS ZenFone AR

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR. Both solutions are deployed on the Kaon High Velocity Marketing Platform®. The ZenFone AR is the world’s first smartphone equipped with Google’s augmented reality (AR) and virtual reality (VR) technologies, Tango and Daydream.

51

The 5 Best Messaging Apps for Marketing in 2017

Hubspot

Remember only being able to send 1,000 texts each month? My mom definitely remembers our phone bills when I doubled that amount every week in middle school.

40

Are Authentic Stories the Key to Experience Marketing?

Content Standard

Traditional marketing scholars teach the 4 Ps: product, price, place, and promotion. It’s not about experience marketing. Just combine these ingredients, they say, and you’ll reach your unique selling points. You’ll create community engagement. You’ll go far. And yet.

39

Are Companies Ignoring Their Best Source for Buyer Insights?

Type A Communications

August 17, 2017 by Tony Zambito In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics. read more.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

5 Hacks From Sujan Patel That Will Help You Rise Above The Sea Of Content Mediocrity

Influitive b2b

Here’s the major problem with today’s content marketing landscape: most of the time, people who write content are totally out of touch with the people who actually read the content. That is why Sujan Patel is a total breath of fresh air. He’s not afraid to get his hands dirty and find clever ways to.

50

How Inside Sales Enablement Can Help Increase Revenues

Modern B2B Marketing

Are you tired of the ups and downs of sales? You likely want to be able to forecast future revenues predictably, but sometimes have a hard time getting a handle on what’s driving success and failure. No doubt, it’s frustrating.

32

Welcoming Phil Fernandez to Engagio – Building The Next Great MarTech Company

Engagio

I am thrilled to welcome technology luminary Phil Fernandez as an advisor to Engagio. Phil is a co-founder and the former CEO and Chairman of Marketo, which we founded together in 2006. Following the August 2016 acquisition of Marketo for $1.8

30

4 tips to successful digital writing

Biznology

As most of you know, I am a prolific writer. I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books.

37

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

7 Awkward Questions You Need to Ask Your Customers

B2B Marketing Insider

What’s the key to long-term business success? Customer satisfaction. How do you know your customer base is satisfied? You have to ask them. Sounds simple enough. Hey, Mr. You-Just-Made-a-Purchase, satisfied?” “Yup.” Another happy, satisfied customer. Back to business. Not even close. This myopic view is where many brands get their customer feedback programs dead wrong. […]. The post 7 Awkward Questions You Need to Ask Your Customers appeared first on Marketing Insider Group.

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6 Tips to Infuse Storytelling into Digital Marketing

Type A Communications

August 15, 2017 by Carla Johnson John Montagu loved to play cards. As a British politician, an aristocrat and the 4th Earl of Sandwich he ran into a problem. He loved. read more.

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How to be a Superstar: Tips to Succeed in a New Role

Modern B2B Marketing

Whether you’re an intern or a new hire, it’s important to make a name for yourself in your new organization. I had the privilege of interning at Marketo this summer, and it was an incredible experience. I’m heading into my Junior year at NYU, majoring in Business.

26

What’s the Secret Formula for Creating a Great Video?

Vidyard

The secret formula in creating a great video? It all starts with your story. Maury Rogow, CEO and executive producer at leading video production company Rip Media Group , shares with us the key formula they use to create great video. Data strays and story stays in people’s memory.

39

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

A Conversation About B2B Selling Content

Avitage

“What is the state of B2B selling content today?” ” That was the first question Barb Giamanco asked me on her sales podcast, Right Message, Right Support, Right Sales Content, on the Razor’s Edge. How would you answer that for your organization? How would you know? Is your selling content considered short life collateral, or mostly long-life assets? What criteria would you use to audit the quality and usefulness of your content?

36

How Much is Too Much in MarTech?

LeanData

There was a moment, about 18 months ago, when Scott Brinker thought we finally might be approaching “Peak MarTech.”. Brinker is the creator of the Marketing Technology Landscape , which has become tech’s version of Where’s Waldo?

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Why the "Pivot to Video" Is Misguided

Hubspot

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos.

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Content marketing workflow: Should we do native video on LinkedIn now?

ScribbleLive

LinkedIn finally joined all the other networks in allowing native video. I actually ran across it last week when I was flying home after a few content marketing meetings in Canada. Of course, I immediately wanted to give it a shot to see how easy it would be to upload video to LinkedIn.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.