Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Yet one question persists: How do we truly measure ROI and know our efforts are paying off? In 2025, the answer isn’t just in raw numbers—it’s in understanding which metrics genuinely reflect growth, engagement, and revenue. Marketers today are under intense pressure to connect each dollar spent to real business results.

Top of Funnel 194

Top of Funnel Marketing AI ROI Multi-Touch Attribution 194

WordAgents

JULY 8, 2025

“Terrible service. Do not recommend. Waste of money.” Has your business been the target of this type of online commentary? This particular “review” was posted at 3 AM by someone who had never actually been a customer, but it was enough to impact a small business’s reputation. At WordAgents, we’ve been watching this plague slowly permeate the small business community.

Small Business Marketing 195

Small Business Marketing Work Management Ideal Customer Profiles Business 195

Zoominfo

JULY 2, 2025

When customers speak, we listen. And we like what they’re saying. ZoomInfo has been named a Customers’ Choice in the 2025 Gartner ® Voice of the Customer Report for Account-Based Marketing (ABM) Platforms, the only vendor positioned in the Customers’ Choice quadrant in this report. For us, this recognition highlights the unique value that Go-to-Market Intelligence delivers for marketers everywhere and reinforces our dedication to shrinking the gap between ideas and execution in GTM.

Zoominfo 130

Zoominfo Gartner Account Based Marketing ABM 130

Act-On

JULY 3, 2025

When email marketers hear about bot clicks and proxy opens, they often think of inflated metrics and distorted reports. These clicks can be frustrating as they distort performance metrics, making the click rate an unreliable indicator of engagement. As a marketer, the goal is to measure real user interactions, not automated activity. But what if these seemingly problematic signals can also provide valuable insights?

Deliverability 130

Deliverability Phishing Privacy Protection Click Rate 130

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Search Engine Journal

JULY 7, 2025

Think AI will replace you? Not so fast. New research shows your human instincts still matter, especially in marketing and content. The post This Is Why AI Won’t Take Your Job (Yet) appeared first on Search Engine Journal.

Search Marketing 120

Search Marketing Research Content Marketing 120

WordAgents

JULY 3, 2025

Strong visuals can elevate an article. Readers love charts, screenshots, and graphics in SEO writing to break up text and explain the concepts they’re reading. But without a plan, graphics often slow down the page, confuse readers, and quietly tank performance. It’s a common mistake: tossing a few images into a blog post and assuming they’re helping.

SEO 195

SEO Lead Scoring Lead Ranking Work Management 195

Zoominfo

JULY 3, 2025

Your CRM is a great place to store and organize data. But it wasn’t built to handle the kind of detailed, creative, nuanced ideas that set today’s GTM leaders apart from the competition. The solution? Connecting that first-party data with powerful, high-quality third-party sources, and activating those datasets in an intuitive interface that lets your revenue and operations leaders execute on their best ideas in real time.

Marketing Analytics Tools 130

Marketing Analytics Tools CRM Zoominfo High Quality Lead 130

Pearl Digital Marketing

JULY 2, 2025

Humour and viral culture have become powerful communication tools for modern brands. Instead of relying solely on traditional advertising, businesses increasingly use memes to create emotional connections with their audiences. In 2025, this trend continues to grow, helping companies strengthen brand identity and drive engagement in subtle yet effective ways.

Word of Mouth 98

Word of Mouth Branding Brand Identity Viral Marketing 98

Search Engine Journal

JULY 3, 2025

Clicks are down. Impressions are up. Welcome to The Great Decoupling. Here's what that means for your brand visibility. The post Explaining The Great Decoupling To C-Level appeared first on Search Engine Journal.

Impressions 119

Impressions Branding Brand Identity SEO 119

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Marketing Insider Group

JULY 9, 2025

When establishing your organization in your community , corporate partnerships can provide new resources, unlock a broader audience, and elevate your brand. However, finding, maintaining, and growing these partnerships requires a deliberate strategy backed by technology. While its name might stand for “constituent relationship management,” your CRM is actually your donor database for managing relationships with all stakeholders, including corporate partners.

130

130

The Daily Egg

JULY 8, 2025

It’s normal not always knowing exactly where to start when you’re planning to run conversion rate optimization (CRO) experiments. Even if you met the A/B. The post 7 A/B Testing Examples (Proof that Experimentation Works) appeared first on The Daily Egg.

Examples 105

Examples Conversion Rate Conversion Optimization 105

Zoominfo

JULY 7, 2025

Every sales team eventually hits the same wall: more prospects than time. Reps get spreadsheets full of accounts, but no real direction on where to start. Without clear signals, they chase leads that look good on paper but go nowhere. It’s guesswork disguised as strategy. ZoomInfo’s GTM Studio flips that script. Instead of pushing generic lists, it gives revenue teams a way to score and prioritize accounts using the signals that actually matter: technology usage, team sophistication, buying inte

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Analytics Tools Sales Qualified Leads 130

SEMrush

JULY 3, 2025

Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free. Create free account Semrush Blog SEO On-page SEO What Is Click-Through Rate (CTR)? + How to Improve It Author: Carlos Silva 16 min read Jul 03, 2025 Contributor: Alex Lindley Table of contents What Is Click-Through Rate? Click-through rate (CTR) is the percentage of people who click on a link after seeing it.

Click Rate 95

Click Rate CTR Paid Content Paid Search Agency 95

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Search Engine Journal

JULY 7, 2025

PPC drives results fast. SEO builds over time. Here’s how to budget for both with realistic expectations and measurable business outcomes. The post How To Get The Perfect Budget Mix For SEO And PPC appeared first on Search Engine Journal.

PPC 106

PPC SEO Ad Building Business 106

Martech

JULY 8, 2025

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — without crossing legal or ethical lines. That’s where data clean rooms (DCR) come in. They’re not a cure-all, but they’re becoming a key part of the privacy-safe data collaboration and measurement toolkit.

Marketing Attribution 96

Marketing Attribution Enterprise Management Work Management Marketing Management 96

Lenny's Newsletter

JULY 8, 2025

👋 Welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Lenny’s Podcast | How I AI | Lennybot | Lenny’s Reads | Courses | Swag Subscribe now Annual subscribers now get a free year of Bolt, Perplexity Pro, Notion, Superhuman, Linear, Granola, and more.

Budget Programs 95

Budget Programs Storytelling User-Generated Content Work Management 95

Sprout Social

JULY 3, 2025

Social media is a storefront, and fashion influencers could be your next front-window display. But with new creators popping up daily, finding the right ones takes more strategy than instinct. 40% of Australians said they’d bought something online after seeing it on social media. Among younger Aussies, that number jumps to 70% when influencers are involved.

Branding 93

Branding Brand Identity Youtube Social Media 93

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

SEMrush

JULY 3, 2025

Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free. Create free account Semrush Blog Marketing Content 72 Blog Ideas for Every Industry + How to Find More Expert reviewed Our subject matter experts have reviewed this article to ensure it meets the highest standard for accurate information and guidance.

Lead Scoring 92

Lead Scoring Lead Ranking Enterprise Management Webinar Metrics 92

Search Engine Journal

JULY 3, 2025

Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now. The post Are You Still Optimizing for Rankings? AI Search May Not Care. [Webinar] appeared first on Search Engine Journal.

Webinar Metrics 106

Webinar Metrics Optimization SEO Marketing & Strategy 106

Ahrefs

JULY 7, 2025

If you think about it, there is no clearer signal than the fact that Google has rapidly rolled out AI Overviews (and now AI mode), both of which are basically AI-generated content.

Google 103

Google Generation Content SEO 103

The Daily Egg

JULY 7, 2025

Brands that go to the trouble of conversion rate optimization (CRO) testing usually want to see increases to average order value and revenue per session. The post How To Find CRO Testing Wins: Basic Strategy, No Hype appeared first on The Daily Egg.

Conversion Rate 98

Conversion Rate Order Conversion Optimization 98

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Computer Market Research

JULY 7, 2025

For manufacturers, managing inventory across distributors and resellers isn’t just a logistics task—it’s a strategic advantage. When inventory levels are too high, you tie up capital and risk product obsolescence. When they’re too low, you miss sales and damage partner relationships. That’s why smart inventory optimization is essential. With the right tools and approach, manufacturers can balance demand and supply across the channel—minimizing waste, maximizing revenue, and strengthening partner

Advertising Channels 141

Advertising Channels POS Optimization Forecasting 141

SEMrush

JULY 3, 2025

Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free. Create free account Semrush Blog SEO Local SEO How to Track Local SEO for Multiple Locations with Semrush Author: Luke Harsel 8 min read Jul 03, 2025 Table of contents Do you need to reach more customers in more than one city or town? Let’s say your plumbing company wants to expand outside of your base location.

SEO 90

SEO Enterprise Management Ideal Customer Profiles Work Management 90

Search Engine Journal

JULY 4, 2025

Not all paid media is created equal. Know what works where – and why – before you pour money into your next campaign. The post What Is Paid Media: The Different Types & Examples appeared first on Search Engine Journal.

Examples 105

Examples Media Campaigns Advertising 105

Convince & Convert

JULY 3, 2025

When I talk about AI creativity, it’s important to start with how most people use Google. When people first start prompting AI tools, they treat them like Google for the most part, sharing short prompts and expecting magical results. For brainstorming and creative results, magic is certainly there sometimes. But I find that if you don’t put more energy into your prompting, the creative results from AI often feel more like an interaction with a vending machine.

Creativity 90

Creativity Paid Search Agency Opinions Advertising Agencies 90

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

CMSWire

JULY 3, 2025

Editorial Channels Marketing & CX Leadership Customer Experience AI in Customer Experience Modern Customer Service Contact Centers AI in Call Centers Voice of the Customer Digital Experience Digital Experience Platforms (DXPs) Hyper-Personalization Journey Orchestration Customer Data Platforms Digital Asset Management Modern Ecommerce View All Topics Podcasts CX Decoded Podcast Research Research Reports White Papers View All Events Webinars Conferences View All About Us Editorial Calendar IM

Marketing AI 83

Marketing AI Sitefinity Enterprise Management CMS Development 83

Computer Market Research

JULY 2, 2025

In a world where decisions are driven by data, bad information is worse than no information at all. For manufacturers managing distributors, resellers, and VARs, channel data accuracy isn’t a luxury—it’s a requirement. Without it, your forecasts are off, your rebates are wrong, and your partner relationships start to erode. If you’re still struggling with inconsistent, delayed, or inaccurate channel data, now is the time to take control.

Advertising Channels 150

Advertising Channels POS Forecasting Work Management 150

SEMrush

JULY 3, 2025

Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free. Create free account Semrush Blog Marketing Competitor Intelligence & Research SWOT Analysis: How to Do It, Examples, & Free Template Author: Alex Lindley 11 min read Jul 03, 2025 Contributors: Christine Skopec and Tushar Pol Table of contents What Is a SWOT Analysis?

SWOT 89

SWOT Analysis Template Examples 89