INDUSTRY INSIGHTS YOUR PEERS ARE READING
Last year, NYMAG and The Guardian proclaimed social media influencers the idols of millennials and the main hope of marketing. According to these sources, only the lazy didn’t work with at least one social media influencer and many companies had an entire stable of them. MORE
Some years ago, our firm conducted a lead management audit for a technology client who was struggling to convert raw, inbound inquiries into sales qualified leads. During the audit, it became quickly apparent that one of the major issues was at the very front end of the lead qualification process. MORE
According to previous research, B2B buyers are still looking at a wide range of information sources during the buying process. The “ 2018 B2B Buying Disconnect ” report from TrustRadius discovered that buyers look at an average of 4.9 MORE
2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The United States witnessed major social media platforms get in hot water with the federal government over privacy issues and US election tampering. MORE
Do you really know your customer? Knowing your buyer is key to a successful business. But most marketers only have a vague notion of who is their buyer. Don't be another one. MORE
Spend Less Time in Contact Discovery, and More on Closing the Leads Contact discovery! What is contact discovery and why is it necessary? It’s crucial to know who. The post appeared first on ONLY B2B. blogs contact discovery MORE
Want to know how to make your marketing stand out this upcoming year? Here are 5 marketing trends you should be looking out for in 2019. Digital Marketing MORE
Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services. MORE
Year after year, new data management tools and marketing automation software pop up in the digital marketing industry. MORE
In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback. Customer Marketing Marketing Automation Marketing Strategy MORE
You probably have gone to a restaurant and had to wait in line to sit down or took a number (or received an electronic device) to find out when your table is ready. Waiting in line is synchronous processing, while being notified after your request has been processed is asynchronous processing. MORE
Marketers have had a wide array of goals associated with their digital marketing strategies in the past. However, new research shows that they remain focused on sales and leads looking ahead to the next 12 months. MORE
It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens. MORE
When you think of the tactics behind perfect PR campaigns , perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? MORE
The post appeared first on ONLY B2B. blogs Account based marketing MORE
I review a lot of surveys -- easily a dozen each week. Mostly they go into a big file which I mine occasionally for helpful factoids to spice up a paper or presentation. Sometimes I take a more thorough tour to look at some bigger issues. Today is one of those days. MORE
If you are a nerd like me, you might remember watching IBM’s Watson playing Jeopardy against legendary champion Ken Jennings and Brad Rutter, another very strong player–and Watson ate their lunch. MORE
Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. Its efficiency and overall ROI continue to prove its worth in a field full of marketing strategies. MORE
Are You New in SQL and MQL? Here’s Everything You Need to Know Are you new to sales and marketing terms and don’t know the difference between MQL vs. The post appeared first on ONLY B2B. blogs MQL SQL MORE
Guest post by Lilach Bullock. Getting a small business off the ground isn’t easy. But even after your enterprise has achieved liftoff, it can be tough to keep abreast of the latest technological innovations and remain competitive. MORE
Marketing is increasingly driven by data and technology. Nowhere is that more evident than in marketing automation. It’s enabled us to do some pretty cool things. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation. MORE
One thing we love to see when a new year starts is where our industry is headed. Digital marketing and marketing automation tools and techniques are always changing, so it's never a one-and-done research process. MORE
If you ever click a news story about a “widespread controversy,” do yourself a favor and verify the claims inside. If the only angry quotations in the article come from sources like Twitteruser573037, it’s not a story worth telling. MORE
Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology. MORE
Are there differences selling to men and women in a B2B sales process? That was the question we set out to discover. My husband and I are avid remodelers, which means I’ve spent a lot (A LOT) of time at Home Depot and Lowe’s over the last 15 years. MORE
Brand stories, according to a recent article by the American Marketing Association “build stakeholder affinity and influence action” Not just any brand stories, though. A brand story must intrigue potential clients to be effective. MORE
When it comes to reaching target audiences, it’s important for B2B marketers to have fresh data on their customers and prospects. However, a new report suggests that they are still behind in terms of the information they have on hand. The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips. MORE
We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. With a little effort and perhaps some outside help, you can eliminate those frustrations by finding the right metrics and looking at them a little more deeply. MORE
KoMarketing Associates
JANUARY 18, 2019
Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. Its efficiency and overall ROI continue to prove its worth in a field full of marketing strategies.
Marketing Insider Group
JANUARY 16, 2019
Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology.
DiscoverOrg
JANUARY 15, 2019
Are there differences selling to men and women in a B2B sales process? That was the question we set out to discover. My husband and I are avid remodelers, which means I’ve spent a lot (A LOT) of time at Home Depot and Lowe’s over the last 15 years.
Webbiquity
JANUARY 15, 2019
Guest post by Lilach Bullock. Getting a small business off the ground isn’t easy. But even after your enterprise has achieved liftoff, it can be tough to keep abreast of the latest technological innovations and remain competitive.
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Reachforce
JANUARY 17, 2019
Year after year, new data management tools and marketing automation software pop up in the digital marketing industry.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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KoMarketing Associates
JANUARY 17, 2019
Marketers have had a wide array of goals associated with their digital marketing strategies in the past. However, new research shows that they remain focused on sales and leads looking ahead to the next 12 months.
B2B PR Sense
JANUARY 17, 2019
When you think of the tactics behind perfect PR campaigns , perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR?
Customer Experience Matrix
JANUARY 14, 2019
I review a lot of surveys -- easily a dozen each week. Mostly they go into a big file which I mine occasionally for helpful factoids to spice up a paper or presentation. Sometimes I take a more thorough tour to look at some bigger issues. Today is one of those days.
Reachforce
JANUARY 16, 2019
One thing we love to see when a new year starts is where our industry is headed. Digital marketing and marketing automation tools and techniques are always changing, so it's never a one-and-done research process.
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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Marketing Insider Group
JANUARY 14, 2019
2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The United States witnessed major social media platforms get in hot water with the federal government over privacy issues and US election tampering.
KoMarketing Associates
JANUARY 16, 2019
When it comes to reaching target audiences, it’s important for B2B marketers to have fresh data on their customers and prospects. However, a new report suggests that they are still behind in terms of the information they have on hand. The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips.
Act-On
JANUARY 15, 2019
Do you really know your customer? Knowing your buyer is key to a successful business. But most marketers only have a vague notion of who is their buyer. Don't be another one.
The Point
JANUARY 17, 2019
Some years ago, our firm conducted a lead management audit for a technology client who was struggling to convert raw, inbound inquiries into sales qualified leads. During the audit, it became quickly apparent that one of the major issues was at the very front end of the lead qualification process.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Contently
JANUARY 17, 2019
If you ever click a news story about a “widespread controversy,” do yourself a favor and verify the claims inside. If the only angry quotations in the article come from sources like Twitteruser573037, it’s not a story worth telling.
Marketing Insider Group
JANUARY 15, 2019
Brand stories, according to a recent article by the American Marketing Association “build stakeholder affinity and influence action” Not just any brand stories, though. A brand story must intrigue potential clients to be effective.
KoMarketing Associates
JANUARY 17, 2019
Marketing is increasingly driven by data and technology. Nowhere is that more evident than in marketing automation. It’s enabled us to do some pretty cool things. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation.
Act-On
JANUARY 17, 2019
Want to know how to make your marketing stand out this upcoming year? Here are 5 marketing trends you should be looking out for in 2019. Digital Marketing
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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
Only B2B
JANUARY 18, 2019
Are You New in SQL and MQL? Here’s Everything You Need to Know Are you new to sales and marketing terms and don’t know the difference between MQL vs. The post appeared first on ONLY B2B. blogs MQL SQL
Biznology
JANUARY 15, 2019
If you are a nerd like me, you might remember watching IBM’s Watson playing Jeopardy against legendary champion Ken Jennings and Brad Rutter, another very strong player–and Watson ate their lunch.
Marketing Insider Group
JANUARY 16, 2019
It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens.
KoMarketing Associates
JANUARY 15, 2019
According to previous research, B2B buyers are still looking at a wide range of information sources during the buying process. The “ 2018 B2B Buying Disconnect ” report from TrustRadius discovered that buyers look at an average of 4.9
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Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
Act-On
JANUARY 18, 2019
In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback. Customer Marketing Marketing Automation Marketing Strategy
Only B2B
JANUARY 17, 2019
Spend Less Time in Contact Discovery, and More on Closing the Leads Contact discovery! What is contact discovery and why is it necessary? It’s crucial to know who. The post appeared first on ONLY B2B. blogs contact discovery
Modern Marketing
JANUARY 18, 2019
You probably have gone to a restaurant and had to wait in line to sit down or took a number (or received an electronic device) to find out when your table is ready. Waiting in line is synchronous processing, while being notified after your request has been processed is asynchronous processing.
Marketing Insider Group
JANUARY 15, 2019
Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services.
Advertisement
Account-Based Marketing is a strategy, not a solution.
Biznology
JANUARY 17, 2019
We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. With a little effort and perhaps some outside help, you can eliminate those frustrations by finding the right metrics and looking at them a little more deeply.
Act-On
JANUARY 18, 2019
Customer Marketing Marketing Automation Marketing Strategy
Only B2B
JANUARY 16, 2019
The post appeared first on ONLY B2B. blogs Account based marketing
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