Expert insights. Personalized for you.
The COVID-19 outbreak has already been felt across many industries, and new research shows that marketers are shifting their priorities as a result of the pandemic. MORE
Our recent research on the challenges and long-term effects of COVID-19 to businesses, leaders and employees clearly shows there is and will continue to be a tremendous focus on modifying organizations’ remote work policies and processes, workforce configuration, employee engagement and internal communications strategies. MORE
Guest post by Sheryl Jones. Are you looking for a way to boost your traffic organically? Web development is one of the best ways to do that! . From looking after its design to maintaining all the web pages, web development is undoubtedly a lot of work. MORE
If you are an entrepreneur, I can take a pretty good guess at one of your most common frustrations… effectively reaching your customers. In today’s business world, everyone pretty much relies on digital channels for shopping, communication, entertainment, and education. MORE
Billions of people around the world use and interact with e-commerce sites every day. In the process, data is accumulated at levels never before possible. Through collection and analysis of this large-scale data, often referred to as big data, you can transform your bottom line. MORE
Although marketers now have an abundance of data and analytics at their disposal, new research shows that those who do not regularly check their information for inaccuracies may be at a disadvantage. MORE
30-second summary: As part of ClickZ’s AI in Marketing Summit 2020, Brian Solis, digital analyst, speaker, and author, shared his insight into the AI-automated enterprise and it’s role in a post-COVID-19 world. MORE
Search Engine Optimization is one of the main strategies CMOs should devote their budget and time to. It’s an effective, simple, and cheap way of doing Digital Marketing. You probably already know this and take it into account when planning the future. MORE
When I joined Buffer and opened my new Buffer email account for the first time, the email count read 200. I was momentarily stunned. That was way more emails than I'd ever had in one place before. MORE
During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. MORE
Ahh, SaaS marketing metrics. Those pesky numbers and statistics that marketers know they need to be aware of, but can be a bit of a bore to actually track. Which ones are absolutely necessary? Which ones can you pass on? This is certainly one of the challenges involved in SaaS marketing as a whole. MORE
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. MORE
The game continues to change in the eCommerce space as fraudsters get more intelligent by the day. There is a lot of risk exposure for eCommerce stores due to the impact fraud can have. Fraudsters are always looking for ways to game the system and cause extensive revenue losses for online retailers. MORE
B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. MORE
Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? MORE
As your business grows, retaining your existing customer base becomes just as important as generating new customers. A leaky funnel in a SaaS business will have you overspending on customer acquisition and will prevent you from reaching your SaaS growth goals. MORE
As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow. MORE
Working freelance isn’t as carefree as it sounds. You’re the boss of your business and you need to work smarter. Take the next step and start managing your freelance business like an entrepreneur. MORE
Managing the timeframe to purchase in a customer’s lifecycle has always been a challenge for financial institutions. In an industry heavily reliant on relationships, the reality is that the B2B banking customer’s buying process is typically long, and rarely linear. MORE
As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. MORE
Guest post by Kate Russell. As rate of new novel coronavirus infections declines and we learn more about how to limit the spread of COVID-19, economies are beginning to reopen. This may enable businesses to begin a transition to a new normal. Image credit: Free To Use Sounds on Unsplash. MORE
Search Engine Optimization is the key for your company to increase its reach on the internet. SEO refers to a set of techniques, prevalent in Content Marketing strategies, which aim to increase the ranking of your brand channels in search engine results pages. MORE
Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. It’s a key tool in decision making for any company, but it doesn’t necessarily lead to connections. Understanding your customer does. MORE
We have never produced so much data as we do today — and no matter when you read this, the statement will remain true because data production increases day by day. In such a populated web, it can be hard to catch your audience’s attention. MORE
Engagement rates are thrown around in the business world as important metrics that need to grow and increase. But what exactly is customer engagement and why is it so important? Typically, customer engagement is associated with online interactions, particularly on social media. MORE
KoMarketing Associates
JULY 2, 2020
B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable.
Marketing Insider Group
JUNE 30, 2020
As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them.
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SendX
JULY 2, 2020
If you are an entrepreneur, I can take a pretty good guess at one of your most common frustrations… effectively reaching your customers. In today’s business world, everyone pretty much relies on digital channels for shopping, communication, entertainment, and education.
Hive9
JUNE 30, 2020
If you’re ready to leave the trials and tribulations of 2020 marketing in the dust, you might be excited to learn about a new concept that’s been floating around: 2020.5.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
B2B PR Sense
JULY 1, 2020
Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic?
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
JUNE 29, 2020
During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like.
RockContent
JULY 3, 2020
Search Engine Optimization is one of the main strategies CMOs should devote their budget and time to. It’s an effective, simple, and cheap way of doing Digital Marketing. You probably already know this and take it into account when planning the future.
Webbiquity
JUNE 30, 2020
Guest post by Kate Russell. As rate of new novel coronavirus infections declines and we learn more about how to limit the spread of COVID-19, economies are beginning to reopen. This may enable businesses to begin a transition to a new normal. Image credit: Free To Use Sounds on Unsplash.
Influitive
JUNE 29, 2020
As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow.
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KoMarketing Associates
JULY 1, 2020
The COVID-19 outbreak has already been felt across many industries, and new research shows that marketers are shifting their priorities as a result of the pandemic.
Marketing Insider Group
JUNE 29, 2020
Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. It’s a key tool in decision making for any company, but it doesn’t necessarily lead to connections. Understanding your customer does.
RockContent
JUNE 30, 2020
We have never produced so much data as we do today — and no matter when you read this, the statement will remain true because data production increases day by day. In such a populated web, it can be hard to catch your audience’s attention.
Biznology
JULY 1, 2020
Our recent research on the challenges and long-term effects of COVID-19 to businesses, leaders and employees clearly shows there is and will continue to be a tremendous focus on modifying organizations’ remote work policies and processes, workforce configuration, employee engagement and internal communications strategies.
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You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.
ANNUITAS
JULY 2, 2020
Managing the timeframe to purchase in a customer’s lifecycle has always been a challenge for financial institutions. In an industry heavily reliant on relationships, the reality is that the B2B banking customer’s buying process is typically long, and rarely linear.
Roketto
JUNE 29, 2020
Ahh, SaaS marketing metrics. Those pesky numbers and statistics that marketers know they need to be aware of, but can be a bit of a bore to actually track. Which ones are absolutely necessary? Which ones can you pass on? This is certainly one of the challenges involved in SaaS marketing as a whole.
Marketing Insider Group
JUNE 29, 2020
Guest post by Sheryl Jones. Are you looking for a way to boost your traffic organically? Web development is one of the best ways to do that! . From looking after its design to maintaining all the web pages, web development is undoubtedly a lot of work.
RockContent
JUNE 29, 2020
Search Engine Optimization is the key for your company to increase its reach on the internet. SEO refers to a set of techniques, prevalent in Content Marketing strategies, which aim to increase the ranking of your brand channels in search engine results pages.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Biznology
JUNE 30, 2020
The game continues to change in the eCommerce space as fraudsters get more intelligent by the day. There is a lot of risk exposure for eCommerce stores due to the impact fraud can have. Fraudsters are always looking for ways to game the system and cause extensive revenue losses for online retailers.
ClearVoice
JUNE 30, 2020
Working freelance isn’t as carefree as it sounds. You’re the boss of your business and you need to work smarter. Take the next step and start managing your freelance business like an entrepreneur.
SmartBug Media
JULY 1, 2020
As your business grows, retaining your existing customer base becomes just as important as generating new customers. A leaky funnel in a SaaS business will have you overspending on customer acquisition and will prevent you from reaching your SaaS growth goals.
Marketing Insider Group
JULY 1, 2020
Engagement rates are thrown around in the business world as important metrics that need to grow and increase. But what exactly is customer engagement and why is it so important? Typically, customer engagement is associated with online interactions, particularly on social media.
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
ClickZ
JULY 1, 2020
30-second summary: As part of ClickZ’s AI in Marketing Summit 2020, Brian Solis, digital analyst, speaker, and author, shared his insight into the AI-automated enterprise and it’s role in a post-COVID-19 world.
Biznology
JUNE 29, 2020
Billions of people around the world use and interact with e-commerce sites every day. In the process, data is accumulated at levels never before possible. Through collection and analysis of this large-scale data, often referred to as big data, you can transform your bottom line.
Buffer
JULY 2, 2020
When I joined Buffer and opened my new Buffer email account for the first time, the email count read 200. I was momentarily stunned. That was way more emails than I'd ever had in one place before.
Heinz Marketing
JULY 4, 2020
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Advertiser: ZoomInfo
Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.
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