Trending Articles

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Does Achieving Your Growth Strategy Require a Tweak or Transformation?

Vision Edge Marketing

Its easy to be sucked into the vortex of now but good leaders will almost always be thinking about tomorrow. These leaders consider what changes are required to prepare the organization for the future and how big a change should be made to get there. They may evaluate changes to the business model, growth strategy , operational process, or something else that will improve performance and their odds of success.

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What’s the Secret to Organic Visibility in 2025?

Marketing Insider Group

The digital marketing space is more crowded than ever. Everyone is trying to climb to the top of search results, fill their social media feeds with content, and capture attention without having to pay for every single click. The question is, how do you break through? How do you make sure your brand gets seen without relying entirely on paid ads? The answer lies in organic visibility.

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Top 10 PPC Advertising Strategies to Maximize Your ROI

Marketing Insider Group

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. With so many moving parts from keywords to landing pages even small missteps can drain your budget. Whether you’re managing your own campaigns or working with an agency, optimizing each element can make a major difference in performance and ROI. Quick Takeaways: Automated bidding saves time and improves performance use Google’s AI to adjust bids in real-time.

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Future Trends in AI-Based Customer Management: Lessons from Machine Tool Motors

Customer Experience Matrix

As someone who has spent his career tracking new technologies, Ive long been fascinated by how those technologies spread over time. The standard model of technology diffusion , developed by Everett Rogers and based on New Deal studies of how farmers adopted new crops, offers the familiar segmentation of users into innovators, early adapters, early majority, late majority, and laggards.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Busting the GTM Engineer Hype: Better Tools & Data are the Real Answer

Zoominfo

Suddenly, lots of people are talking about the rise of the go-to-market (GTM) engineer: semi-technical polymaths who can master APIs, stitch together data flows, harness automations, and singlehandedly connect your go-to-market dots. Youve probably seen examples of this new discipline on social media, usually with a sped-up screen recording of how someone clicked through a bunch of apps and connected data sources and AI agents to identify market segments and push out content at scale.

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DIY, Home and Garden marketing: Tips to elevate your advertising

illumin

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. Here are some tips to advertise effectively. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 billion in 2025 and reach around USD 26.47 billion by 2034. The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of

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Tech Partner Guide to the Summer ’25 Release

Salesforce Marketing Cloud

The Summer ’25 Release (rolling out April-June 2025) is packed with updates designed to fuel your innovation. We’ve sifted through the details to bring you the key highlights across critical areas, so you can focus on what matters most: creating exceptional value for your customers. From Agentforce to Data Cloud, Developer Experience to Digital Wallet, we’re breaking down the key enhancements that mean new opportunities and bigger wins for you.

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Hope is Not a Sales Strategy. Here’s How to Fix the System Instead

Zoominfo

My first job in sales was as old school as selling gets: knocking on doors. I didnt know who I was talking to, whether they were in-market, or even what their company did. It was pure hope spray and pray at its finest. Selling has changed a lot since then, but some things dont change fast enough. Too many B2B sellers today are still running on hope.

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Salesforce announces initiatives to bring trust and governance to AI agents

Martech

A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s no surprise that Salesforce today unveiled a set of governance, security and compliance capabilities to help organizations deploy trusted AI agents. Salesforce’s State of IT survey, a global survey of more than 2,000 enterprise IT security leaders, put numbers to the issue of AI agent trust.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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How Long Does It Take to Rank in Google? And How Old Are Top Ranking Pages?

Ahrefs

Clients and stakeholders often ask, How long till my website (page) ranks on top of Google?

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Align Corporate Culture with Brand Promise: Practical Tips for Ensuring Internal Values Support External Messaging

Trade Press Services

Corporate values are the fundamental principles that guide an organizations decisions and actions. These values form the bedrock of a companys identity and articulate what it stands for. An organizations culture reveals how these values manifest themselves in everyday workplace realitythe behaviors and attitudes that shape employee experiences. Culture is values in action.

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The Enterprise AI Agent Era: Why Trust, Security, and Governance are Non-Negotiable

Salesforce Marketing Cloud

The potential of AI agents, like those powered by Agentforce, to revolutionize business processes is immense. From automating customer service interactions to assisting employees with complex tasks, agents promise unprecedented efficiency and personalized experiences. Yet, as organizations lean into this future, a critical question looms large: Can we truly trust AI agents with our most sensitive data and fundamental operations?

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ZoomInfo Just Changed its Ticker Symbol from ZI to GTM. Here’s Why

Zoominfo

ZoomInfo has never settled for being just anything. Not just a data provider. Not just another AI tool. And definitely not just another tech company. Weve always built for something bigger: a future where go-to-market teams move in perfect alignment, powered by actionable insights, automation, and execution. Thats why, nearly five years after our IPO , weve changed our Nasdaq ticker symbol from ZI to GTM.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Retailers across the U.S. are tightening budgets and looking for ways to optimize operations amid ongoing economic uncertainty. Online advertising is getting particular attention because of increasing costs. For example, the price per lead of search ads increased by 25% last year alone. With tighter budgets and evolving consumer behavior, how do you make the most of your advertising dollars and still outperform the competition?

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The B.R.E.W. Framework: How We Decide Which Marketing Ideas to Pursue

Ahrefs

New technologies, channels, strategies, and tactics are constantly emerging. Its impossible for any team to pursue every idea. What do you do then? How do you vet each idea and decide which one to invest resources in?

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Why Shopping Cart Abandonment Happens + How To Reduce It

The Daily Egg

Shopping cart abandonment is an opportunity to win customers who came as close as possible to buying without actually making the purchase. Lets cover exactly. The post Why Shopping Cart Abandonment Happens + How To Reduce It appeared first on The Daily Egg.

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AI Overviews Are Eating Your Search Traffic: Here’s How to Adapt

Animalz blog

AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35% , according to several studies. And that figure is only expected to grow. At Animalz, weve seen this trend firsthand. Many companies are generating more search impressions through strong content, yet average CTR continues to fall. Like in the example below: The common cause?

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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How to Build a Small Business Intelligence Strategy in 7 Steps

Salesforce Marketing Cloud

Running your small and medium business (SMB) without business intelligence (BI) is like driving across the country with a paper map from the 1980s. Sure, you might reach your destination, but youll likely waste time, resources, and get lost along the way. Without BI, you miss out on data-backed insights that can help steer your business in the right direction.

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Email is the most misunderstood channel in your digital stack

Martech

Email isn’t just a communication channel. It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. Email can be a powerful audience microscope and your most controllable growth lever if you know how to use it strategically. That’s a big “if,” because it requires new ways of thinking about and recognizing email’s role in your marketing program.

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15 AEO Tools That Will Help You Optimize for LLMs

Ahrefs

Were moving from chasing traffic, to competing for brand visibility. Were thinking about how AI crawlers view our sitenot just search engine bots. Were trying to follow the breadcrumb trail through an entirely new kind of user journey.

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5 Common M&A Challenges

Hinge Marketing

Professional services firms have two primary paths to growth. They can grow organically, gradually expanding their client base and territory over time. Or they can grow by acquiring other businesses that complement theirs. Each approach has its upsides and downsides. Organic growth usually comes with lower financial risk and allows you to build a tight-knit teamso you can enjoy the fruits of the brand equity and goodwill youve cultivated over time.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Semantic Search in Plain English: What You Need to Know

The Daily Egg

Search is no longer just about matching the exact words you type. Modern search engines aim to understand what you mean, not just what you. The post Semantic Search in Plain English: What You Need to Know appeared first on The Daily Egg.

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How to Generate Sales Qualified Leads (SQLs) That Convert lead generation

MarketJoy

So generating SQLs (Sales Qualified Leads) is one of the keys to all B2B companies for increasing sales and revenue. SQLs are the leads who have already demonstrated a high level of intention to purchase and are ready to directly be sold to them, as opposed to MQLs. In this article, we will deep dive into lead qualification, conversion tactics, and lead nurturing to increase conversion rates for B2B Sales Leads.

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If your teams aren’t ready for AI, then your tools won’t matter

Martech

Many companies are trying to implement AI transformation but most stall because the focus is on technology, not of people. Successful transformation requires rethinking roles, processes and mindsets across the organization. Why AI transformation is more complex than it looks AI transformation goes beyond using the technology. Although AI is already part of daily life for people and companies, it is a big step from using AI to transforming your team, department or company.

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AI Overviews Have Doubled (25M AIOs Analyzed)

Ahrefs

This chimes with what were seeing in Ahrefs Brand Radar, our new marketing intelligence tool which lets you track your brand presence in AI search. We analyzed 25M AI overview keywords in the two-month window of our analysis.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Australian social media demographics to inform your strategy

Sprout Social

With 20.8 million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? The first step is to take a closer look at the social media demographics in Australia. From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

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Frequently Asked Questions About Campaign Planning

Heinz Marketing

Planning a successful B2B campaign takes more than creative ideasit requires strategy, structure, and cross-functional alignment. Whether you’re driving awareness, generating leads, or accelerating pipeline, the right plan can make or break your outcomes. This blog covers the most frequently asked questions B2B marketers ask when planning a campaign, organized to help you go from strategy to execution.

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Custom Objects in HubSpot and Salesforce: Integration Challenges and Solutions

ATAK Interactive

You've got HubSpot and Salesforce talking to each other. Great! Your contacts, companies, deals, and activities are flowing between systems. But here's where things get tricky what about all that specialized business data that doesn't fit into those standard buckets? This is where custom objects enter the picture, representing both the most powerful capability in both platforms and the most complex aspect of HubSpot Salesforce integration.

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