Hubspot

AUGUST 16, 2017

Keep it simple, stupid. We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising.

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bizible

AUGUST 17, 2017

Down-funnel metrics are more important than ever before. In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. What are they prioritizing?

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B2B Marketing Insider

AUGUST 14, 2017

Life will continually change. So will SEO best practices. At least there are two things we can always count on. Keeping up with the ever-changing tips and techniques in the field of search engine optimization takes serious commitment. Read the expert SEO blogs and keep abreast of the latest news and you’ll always know the […]. The post 10 Forward-Thinking SEO Experts You Need to Follow appeared first on Marketing Insider Group. Content Marketing

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grow - Practical Marketing Solutions

AUGUST 14, 2017

By Mark Schaefer. I’ve been working on a few projects and immersing myself in research about changes in consumer behavior. What I’m discovering is that consumer behavior has changed A LOT, and social media has much to do with it.

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Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

Hubspot

AUGUST 16, 2017

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. Social, video, and messaging apps now occupy a fair share of the content landscape -- but with over 3.5

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Modern B2B Marketing

AUGUST 14, 2017

Facebook’s recently announced (Wednesday, August 9 ) that the company is expanding their already robust platform by adding an episodic streaming video platform—Facebook Watch.

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Influitive b2b

AUGUST 15, 2017

I’m Victoria LaPlante, Influitive’s new Senior Customer Advocacy Marketing Manager. If you’re an Influitive VIP member, you’ve already met me in our AdvocateHub. I look forward to getting to know you and helping you reach your advocacy program goals. Today, I’d like to share how I discovered the power of advocacy when I led.

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bizible

AUGUST 14, 2017

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

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The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Biznology

AUGUST 15, 2017

Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what Search Engine Optimization is and all the little things that you can do right now, today, to improve your the results on your SERP — search engine results page.

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Content Standard

AUGUST 17, 2017

If you’ve been in the marketing biz for a while, you know that this industry loves its jargon. While some digital marketing expressions are easier to grasp than others ( TOFU marketing , anyone?), it can still be difficult to discern what’s what.

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Modern B2B Marketing

AUGUST 11, 2017

Content curation provides a direct path to thought leadership for brands and individuals. As you curate and share high-quality content , you’ll generate awareness and gain credibility. You’ll be respected for your knowledge since you’re finding just the right content your target audience needs.

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chiefmartech

AUGUST 16, 2017

The above graphic and the following guest post were produced by Henri Syvänen and the team at Avaus , a leading Nordic marketing services firm.

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Personalize your marketing to convert your highest-value accounts.

Kaon

AUGUST 16, 2017

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR. Both solutions are deployed on the Kaon High Velocity Marketing Platform®. The ZenFone AR is the world’s first smartphone equipped with Google’s augmented reality (AR) and virtual reality (VR) technologies, Tango and Daydream.

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Hubspot

AUGUST 11, 2017

Remember only being able to send 1,000 texts each month? My mom definitely remembers our phone bills when I doubled that amount every week in middle school.

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Content Standard

AUGUST 14, 2017

Traditional marketing scholars teach the 4 Ps: product, price, place, and promotion. It’s not about experience marketing. Just combine these ingredients, they say, and you’ll reach your unique selling points. You’ll create community engagement. You’ll go far. And yet.

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Type A Communications

AUGUST 17, 2017

August 17, 2017 by Tony Zambito In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics. read more.

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Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Influitive b2b

AUGUST 11, 2017

Here’s the major problem with today’s content marketing landscape: most of the time, people who write content are totally out of touch with the people who actually read the content. That is why Sujan Patel is a total breath of fresh air. He’s not afraid to get his hands dirty and find clever ways to.

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Modern B2B Marketing

AUGUST 15, 2017

Are you tired of the ups and downs of sales? You likely want to be able to forecast future revenues predictably, but sometimes have a hard time getting a handle on what’s driving success and failure. No doubt, it’s frustrating.

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Engagio

AUGUST 16, 2017

I am thrilled to welcome technology luminary Phil Fernandez as an advisor to Engagio. Phil is a co-founder and the former CEO and Chairman of Marketo, which we founded together in 2006. Following the August 2016 acquisition of Marketo for $1.8

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Biznology

AUGUST 17, 2017

As most of you know, I am a prolific writer. I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books.

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Each year B2B organizations spend more than $5.2 billion on content creation.

B2B Marketing Insider

AUGUST 17, 2017

What’s the key to long-term business success? Customer satisfaction. How do you know your customer base is satisfied? You have to ask them. Sounds simple enough. Hey, Mr. You-Just-Made-a-Purchase, satisfied?” “Yup.” Another happy, satisfied customer. Back to business. Not even close. This myopic view is where many brands get their customer feedback programs dead wrong. […]. The post 7 Awkward Questions You Need to Ask Your Customers appeared first on Marketing Insider Group.

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Type A Communications

AUGUST 15, 2017

August 15, 2017 by Carla Johnson John Montagu loved to play cards. As a British politician, an aristocrat and the 4th Earl of Sandwich he ran into a problem. He loved. read more.

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Modern B2B Marketing

AUGUST 16, 2017

Whether you’re an intern or a new hire, it’s important to make a name for yourself in your new organization. I had the privilege of interning at Marketo this summer, and it was an incredible experience. I’m heading into my Junior year at NYU, majoring in Business.

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Vidyard

AUGUST 11, 2017

The secret formula in creating a great video? It all starts with your story. Maury Rogow, CEO and executive producer at leading video production company Rip Media Group , shares with us the key formula they use to create great video. Data strays and story stays in people’s memory.

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Ensure Your B2B Marketing Clients Get the Best Results

Avitage

AUGUST 14, 2017

“What is the state of B2B selling content today?” ” That was the first question Barb Giamanco asked me on her sales podcast, Right Message, Right Support, Right Sales Content, on the Razor’s Edge. How would you answer that for your organization? How would you know? Is your selling content considered short life collateral, or mostly long-life assets? What criteria would you use to audit the quality and usefulness of your content?

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LeanData

AUGUST 15, 2017

There was a moment, about 18 months ago, when Scott Brinker thought we finally might be approaching “Peak MarTech.”. Brinker is the creator of the Marketing Technology Landscape , which has become tech’s version of Where’s Waldo?

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Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos.

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ScribbleLive

AUGUST 15, 2017

LinkedIn finally joined all the other networks in allowing native video. I actually ran across it last week when I was flying home after a few content marketing meetings in Canada. Of course, I immediately wanted to give it a shot to see how easy it would be to upload video to LinkedIn.

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As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.