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As marketers plan ahead for the remainder of the year, new research suggests that they will be shifting more of their budget priorities to online video. MORE
Guest post by Natasha Lane. Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. MORE
We often think of experiments as something we do in the realm of science, but there is a place for experimentation in business, especially when needed to make data-informed strategic and tactical decisions. MORE
Contributed post. In the US alone, around 627,000 new businesses open each year across a range of industries. And that figure is expected to grow in 2021. MORE
Guest post by Amanda Greenwood. It’s been nearly a decade since interest in big data began taking off. MORE
“Does content marketing work? How long does it take to start seeing the results I want?” We get these types of questions a lot. And yes, content marketing works. It can take around six to nine months to start seeing substantial results. MORE
In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial. MORE
While making sure that your digital infrastructure is well protected, you must take some time to learn about various kinds of threats that roam the web. This includes protecting yourself against the threat of being a part of a botnet. Have you ever heard of botnets? MORE
Your employees are your most valuable assets. That’s true for the value they bring, the work they do, and the relationships they build. They can also be your most influential fans on social media. When your people do this, it’s called employee advocacy. MORE
Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. It’s time for a change. MORE
Learning how to execute a well-succeeded Digital Marketing strategy is a complex process that starts by creating a website and goes on with large amounts of data gathered, tests, and real-life experiments to validate new concepts. MORE
We’re pleased to present our latest Featured Profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. MORE
When times are good, businesses can emerge, grow, and thrive. There’s plenty for all, and it’s just a matter of claiming your piece of the pie. But when times are tough, we begin to see what those businesses are really made of. MORE
The internet is a necessary part of everyone’s daily lives – even more so today than ever before. So it needs to be accessible to everyone, including those that are differently-abled. MORE
Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. MORE
My first reaction was 'oh man, it takes guts to tell a story of you getting scammed.' People make you feel shame and foolish. The recent case of a phishing attack on Nidhi Razdan is an eye-opener! For you, me, and everyone who thinks they are 'too smart' to be conned. MORE
In this episode of Delivering, host Jason Rodriguez interviews AutoNation’s Shazad Beharry—winner of the Litmus Email First Excellence Award—about how AutoNation prioritizes email in their omnichannel efforts while taking the lessons learned from email to other channels. Show Notes. Topics. MORE
As I reflect on the tremendous work of Dr. King and the Civil Rights movement, I am dedicating this post to those who have been and continue to be inspired to stand for justice, equality, inclusivity, and opportunity. MORE
30-second summary: AR serves as one of the best opportunities for digital marketers to promote their product effectively. It makes it easy for a customer to visualize the product before purchasing. Digital packaging makes it more engaging and drives higher sales. MORE
2020 was a year of change for marketers worldwide, much of it not for the best of reasons. MORE
The favicon is a small but significant part of your brand identity. To add it to your WordPress website, you need to follow three easy steps: create a graphic 16×16 pixels square, save it as favicon.ico in the root directory of your server, and upload it in your CMS. MORE
The new year is almost one-month-old. In less than three weeks, the country has experienced a time like no other. Where the degree of uncertainty about our future has intensified. MORE
Business leaders everywhere recognize that consumer experience is such an essential metric. Customer experience affects not only initial interactions but also contributes vitally to the retention of customers. MORE
Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members to predict what the new year will have in store for us! MORE
Account-based marketing (ABM) has been a staple for many marketers, but new research shows that the execution of this tactic has been somewhat disrupted as a result of the COVID-19 pandemic. MORE
Years ago, a company’s salesforce was exactly what the name implies: many people actively reaching out to potential customers and offering products and services. Yes, this is still a viable and necessary effort, but the internet is leveling the playing field, and the competition is rising. MORE
RockContent
JANUARY 24, 2021
The favicon is a small but significant part of your brand identity. To add it to your WordPress website, you need to follow three easy steps: create a graphic 16×16 pixels square, save it as favicon.ico in the root directory of your server, and upload it in your CMS.
Marketing Insider Group
JANUARY 21, 2021
Your employees are your most valuable assets. That’s true for the value they bring, the work they do, and the relationships they build. They can also be your most influential fans on social media. When your people do this, it’s called employee advocacy.
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Marketing Insider Group
JANUARY 18, 2021
Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention.
SendX
JANUARY 18, 2021
Business leaders everywhere recognize that consumer experience is such an essential metric. Customer experience affects not only initial interactions but also contributes vitally to the retention of customers.
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.
KoMarketing Associates
JANUARY 19, 2021
As marketers plan ahead for the remainder of the year, new research suggests that they will be shifting more of their budget priorities to online video.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
RockContent
JANUARY 23, 2021
While making sure that your digital infrastructure is well protected, you must take some time to learn about various kinds of threats that roam the web. This includes protecting yourself against the threat of being a part of a botnet. Have you ever heard of botnets?
SendX
JANUARY 17, 2021
My first reaction was 'oh man, it takes guts to tell a story of you getting scammed.' People make you feel shame and foolish. The recent case of a phishing attack on Nidhi Razdan is an eye-opener! For you, me, and everyone who thinks they are 'too smart' to be conned.
KoMarketing Associates
JANUARY 20, 2021
Account-based marketing (ABM) has been a staple for many marketers, but new research shows that the execution of this tactic has been somewhat disrupted as a result of the COVID-19 pandemic.
Biznology
JANUARY 19, 2021
Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. It’s time for a change.
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In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.
RockContent
JANUARY 22, 2021
Learning how to execute a well-succeeded Digital Marketing strategy is a complex process that starts by creating a website and goes on with large amounts of data gathered, tests, and real-life experiments to validate new concepts.
Marketing Insider Group
JANUARY 18, 2021
The internet is a necessary part of everyone’s daily lives – even more so today than ever before. So it needs to be accessible to everyone, including those that are differently-abled.
Webbiquity
JANUARY 20, 2021
Guest post by Natasha Lane. Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU.
Tony Zambito
JANUARY 21, 2021
The new year is almost one-month-old. In less than three weeks, the country has experienced a time like no other. Where the degree of uncertainty about our future has intensified.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Biznology
JANUARY 21, 2021
Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members to predict what the new year will have in store for us!
RockContent
JANUARY 19, 2021
When times are good, businesses can emerge, grow, and thrive. There’s plenty for all, and it’s just a matter of claiming your piece of the pie. But when times are tough, we begin to see what those businesses are really made of.
Marketing Insider Group
JANUARY 19, 2021
“Does content marketing work? How long does it take to start seeing the results I want?” We get these types of questions a lot. And yes, content marketing works. It can take around six to nine months to start seeing substantial results.
Webbiquity
JANUARY 19, 2021
Guest post by Amanda Greenwood. It’s been nearly a decade since interest in big data began taking off.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Measure Up Marketing
JANUARY 19, 2021
We often think of experiments as something we do in the realm of science, but there is a place for experimentation in business, especially when needed to make data-informed strategic and tactical decisions.
Biznology
JANUARY 22, 2021
As I reflect on the tremendous work of Dr. King and the Civil Rights movement, I am dedicating this post to those who have been and continue to be inspired to stand for justice, equality, inclusivity, and opportunity.
RockContent
JANUARY 20, 2021
Years ago, a company’s salesforce was exactly what the name implies: many people actively reaching out to potential customers and offering products and services. Yes, this is still a viable and necessary effort, but the internet is leveling the playing field, and the competition is rising.
Litmus
JANUARY 22, 2021
In this episode of Delivering, host Jason Rodriguez interviews AutoNation’s Shazad Beharry—winner of the Litmus Email First Excellence Award—about how AutoNation prioritizes email in their omnichannel efforts while taking the lessons learned from email to other channels. Show Notes. Topics.
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Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.
Webbiquity
JANUARY 22, 2021
Contributed post. In the US alone, around 627,000 new businesses open each year across a range of industries. And that figure is expected to grow in 2021.
ClickZ
JANUARY 21, 2021
30-second summary: AR serves as one of the best opportunities for digital marketers to promote their product effectively. It makes it easy for a customer to visualize the product before purchasing. Digital packaging makes it more engaging and drives higher sales.
Biznology
JANUARY 21, 2021
We’re pleased to present our latest Featured Profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.
RockContent
JANUARY 20, 2021
In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
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