Industrial Marketing Today

AUGUST 14, 2018

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it.

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Marketing Insider Group

AUGUST 14, 2018

One way to make your content marketing more effective and to make your best content more accessible is to build a content hub. Your hub acts as your content’s online repository. It’s a sort of branded resource center or command central for your thought leadership.

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KoMarketing Associates

AUGUST 14, 2018

Marketers have a wide array of avenues they can take to reach their target audience, but new research suggests that it can be extremely difficult for them to break through the noise.

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Custom Publishing Survey Customer Relationship 157

DiscoverOrg

AUGUST 14, 2018

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar?

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Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

Differences

KoMarketing Associates

AUGUST 14, 2018

Want to hear something shocking? Only 35 percent of B2B marketers measure content marketing ROI. Seems off , doesn’t it? Especially since the vast majority (91 percent!) of B2B marketers have some sort of content strategy in place.

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Biznology

AUGUST 14, 2018

While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends, Likes, conversions, sales, and ROI , there is something else you might be able to add your holy of holies —your KPIs—meetups!

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Communities Blogger Public Relations Outreach 135

DiscoverOrg

AUGUST 7, 2018

Your prospects are out there right now, hunting for a solution to a problem you can solve. They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. But they’re not asking for help from your sales team.

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Act-On

AUGUST 14, 2018

Make sure your emails get delivered, opened and achieve results. These tips and tricks will help you optimize your content for email deliverability and improved engagement, so you can keep customers moving through the sales funnel.

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In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

Report

Marketing Insider Group

AUGUST 9, 2018

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy.

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Social Media Business Media Social 180

KoMarketing Associates

AUGUST 13, 2018

As marketers continue to integrate marketing technology into their strategies, new research shows that they believe it is quickly evolving.

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Survey Research Rate Report 157

Reachforce

AUGUST 10, 2018

Our recent guide to Ideal Customer Profiles (ICPs) outlined exactly why companies need to develop customer personas for their marketing campaigns.

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NuSpark

AUGUST 12, 2018

There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting.

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Statistics Video Clickthrough Landing Page 141

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Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Industry

bizible

AUGUST 13, 2018

At Bizible, we pride ourselves on having the best customers in the world. They’re hardworking, smart and eager to grow and learn more as marketers. Importantly, they all have one big thing in common: they’re focused on driving revenue.

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Marketing Insider Group

AUGUST 14, 2018

Marketing is an industry that requires a mix of creative and analytical minds. People have to understand what hard data means, and then transform that into a creative solution for a problem. Yet, many creatives — including writers and designers — do their best work under very specific circumstances.

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KoMarketing Associates

AUGUST 9, 2018

There are 500 million tweets sent each day. To break it down, that’s 6,000 tweets per second. A large number of those tweets are being created by businesses, with 65.8% of US companies with 100 plus employees on Twitter for marketing purposes. ­. That’s a lot of content, and for marketers and brands, that’s a lot of competition. With Twitter costing 6 times more than Facebook for paid advertising, organic strategy should be considered a critical component of a brand’s strategy on Twitter.

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Biznology

AUGUST 7, 2018

As an influencer marketer, you should aspire to become so much more than just pitcher. Cold calling might very well be where every bouncing baby salesman, saleswoman, PR agent, marketing professional, and talent agent start, but it’s not the goal.

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Public Relations PR Cold Calling Transparency 147

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Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

Develop

Sales Lead Insights

AUGUST 8, 2018

Tis the season to send out holiday cards to relatives, friends, and business contacts. Maybe you have some friends on your list that you haven't spoken to or heard from in ages. How long do you keep sending them cards at holidays? The post How long should you keep people in your marketing database?

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Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions.

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Marketing Insider Group

AUGUST 7, 2018

Most marketing professionals will tell you that video content marketing is rapidly rising and Cisco has predicted that video will comprise more than 80% of global Internet traffic by the year 2020.

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Practices Best Video Internet 182

KoMarketing Associates

AUGUST 7, 2018

You wanted to increase conversion rates. So, you started testing all the basic, obvious things. You split-test headlines, calls to action, hero shots, and copy. You split-test form fields and a couple of different layouts. You tested whether adding a testimonial or a trust certificate might help. Maybe you even did some multivariate testing. Hopefully, you got lucky. A couple of those tests worked. Maybe not everything you tried worked, but some of it did.

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Conversion Rate Rate Conversion Test 155

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In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Sales

Biznology

AUGUST 13, 2018

In last month’s post , we reviewed a number of examples of legacy firms who’ve made successful — and inspiring — digital transformations. Walmart, Pitney Bowes, JPMorgan Chase and the city of Cary, North Carolina.

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Urgency Class Permission Acquisition 120

Onalytica B2B

AUGUST 7, 2018

Timothy Snow – Founder of Snow Solutions. Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. Location: Hollywood, California.

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Skype Word of Mouth Podcast Consulting 141

Act-On

AUGUST 9, 2018

Amber Case asks whether technology is making our lives easier or more complicated. She is a cyborg anthropologist and advocate of calm technology, which she describes as technology that gets out of your way and lets you live your life.

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Case Marketing Automation Automation Strategy 130

Marketing Insider Group

AUGUST 9, 2018

At this point in time, there isn’t a single business that should not be marketing itself on social media. The opportunity to interact directly with your target audience should not, and cannot, be passed up.

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Social Media Business Media Social 170

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Our content chefs have assembled this recipe book of best practices to help you produce content that stands apart and meets your business objectives. Download and learn the 9 key ingredients of effective content, how they add to your process and how technology helps create content that audiences love to gobble up!

Help

KoMarketing Associates

AUGUST 8, 2018

Not all marketers are “customer obsessed,” or hyper-focused on their target audience, but new research shows that those who are tend to see more overall success. Forrester Consulting and Adobe recently conducted the “Email Marketing Can Launch Customer Obsession” report and found that 45 percent of marketers are at least “customer aware,” while 12 percent are “customer obsessed.”

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Biznology

AUGUST 8, 2018

One of the toughest transitions for marketers making the move to digital is getting accustomed to data-driven decision making. Digital, at its core, is all about the numbers.

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Psychographic Demographics CTR Clickthrough 132

Modern Marketing

AUGUST 13, 2018

The social media usage habits of millennials continue to change – and so your social media marketing needs to change also. This is necessary in order to keep up with new trends and the constant search for the “Next Big Thing.”

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Social Media Hashtag Tips Storytelling 158

Act-On

AUGUST 9, 2018

Adaptive Marketing AI Marketing Automation Marketing Life Marketing Strategy

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Case Marketing Automation Automation Strategy 130

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Account-Based Marketing is a strategy, not a solution.

Account Based Marketing