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Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing? MORE
Marketing is the backbone of any business—without marketing, there would be no sales and no revenue. Marketing is all about creating awareness for your brand, products, and services. It is about marketing your message in the right way, to the right audience, at the right time. MORE
Apple's Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions. The post Tracking Update Could Net Apple Billions In Search Ads Revenue appeared first on Search Engine Journal. News Paid Search MORE
We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. MORE
Customer acquisition is the lifeblood of any business. It’s the driving force behind revenue and overall business growth. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Sounds daunting, right? MORE
As marketers face a rising demand for more content, new research suggests that they are personalizing it to meet the needs of their customers. MORE
Google keeps changing SEO page title tags. It’s hard to predict what text the search giant will use if it modifies yours. Give your pages titles a better chance of appearing as you intended by following these suggestions. MORE
Search engine optimization (SEO) continues to be a critical part of marketers’ overall strategies, but new research suggests that they still face numerous challenges in this area. MORE
Managing a SaaS company is a bit like being a racecar driver. No one cares that you’re hitting speeds of 200 mph if there are 20 cars ahead of you. Featured SaaS Marketing MORE
As marketers look for new ways to collect data amidst the decline of third-party cookies, new research suggests that more of them are looking toward email newsletters. LiveIntent and Advertiser Perceptions recently conducted a joint survey to determine how marketers are shifting their strategies. MORE
Exabeam’s VP of Corporate Marketing takes the hot seat. Listen to the podcast: For more thought leadership on keeping up with the speed of B2B business, check out our Radically Transparent podcast on Apple Podcasts , Spotify, YouTube , or LinkedIn. MORE
Are you interested in Constant Contact but not 100% sure it’s the right tool for you? Constant Contact is one of the most popular email service providers (ESP) on the market. It’s easy to use, powerful, and integrates with other 3rd-party marketing tools. MORE
If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand. MORE
As B2B marketers look for more ways to engage with their target audience, research suggests that they are turning to personalized content to achieve their primary objectives. MORE
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Slow sites are punished by both users and search engines. Users bounce and search engines can reduce your rankings. To optimize your site for search engines and users, your site needs to be wicked-fast. MORE
We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. MORE
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Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor. I’ve had many clients and former employers that were sensitive to any mention of the competition over the years. MORE
Guest post by Dylan Berger. The eco-consumer movement has increased the demand for sustainable products. Businesses are responding to this trend, transitioning away from environmentally degrading manufacturing and distributing procedures. MORE
9 minutes read Trends. Some keep up with them, some defy them. But whether we love them or hate them, they can give us useful information about the evolution of the industry. MORE
Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps). MORE
Guest post by Eleanor Hecks. Business to business (B2B) brands sometimes adopt new trends a bit more slowly than business to consumer (B2C) companies. However, they also aren’t as fast to embrace fads that go out of style in a month or two. MORE
It can be tempting to assume your target audience doesn’t include members of Generation Z. But you’d be short-sighted to cut them out of your market. Consider that Gen Z is the most digitally connected generation, and they rely heavily on reviews when purchasing a product. MORE
Welcome to the third installment of our ABM Crash Course series. In part one we covered launching successful display ad campaigns , and in part two we discussed delivering a personalized experience. In this post, we’re going to dive deeper into ABM campaign success and discuss sales activation. MORE
In the United States, Hispanic Heritage Month is recognized from September 15 to October 15. MORE
Board directors’ duties increasingly entail strategies for protections from cybersecurity attacks. Yet, most directors feel a clear lack of expertise in this complex topic. MORE
KoMarketing Associates
OCTOBER 20, 2021
As B2B marketers look for more ways to engage with their target audience, research suggests that they are turning to personalized content to achieve their primary objectives.
Biznology
OCTOBER 20, 2021
We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.
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Biznology
OCTOBER 13, 2021
We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people.
KoMarketing Associates
OCTOBER 14, 2021
Search engine optimization (SEO) continues to be a critical part of marketers’ overall strategies, but new research suggests that they still face numerous challenges in this area.
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Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.
Vision Edge Marketing
OCTOBER 19, 2021
Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
OCTOBER 18, 2021
Customer acquisition is the lifeblood of any business. It’s the driving force behind revenue and overall business growth. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Sounds daunting, right?
Marketing Interactions
OCTOBER 15, 2021
Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps).
Webbiquity
OCTOBER 19, 2021
Guest post by Eleanor Hecks. Business to business (B2B) brands sometimes adopt new trends a bit more slowly than business to consumer (B2C) companies. However, they also aren’t as fast to embrace fads that go out of style in a month or two.
Roketto
OCTOBER 19, 2021
Managing a SaaS company is a bit like being a racecar driver. No one cares that you’re hitting speeds of 200 mph if there are 20 cars ahead of you. Featured SaaS Marketing
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Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.
Biznology
OCTOBER 18, 2021
Board directors’ duties increasingly entail strategies for protections from cybersecurity attacks. Yet, most directors feel a clear lack of expertise in this complex topic.
KoMarketing Associates
OCTOBER 19, 2021
As marketers look for new ways to collect data amidst the decline of third-party cookies, new research suggests that more of them are looking toward email newsletters. LiveIntent and Advertiser Perceptions recently conducted a joint survey to determine how marketers are shifting their strategies.
Sword and the Script
OCTOBER 19, 2021
Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor. I’ve had many clients and former employers that were sensitive to any mention of the competition over the years.
Triblio
OCTOBER 13, 2021
Welcome to the third installment of our ABM Crash Course series. In part one we covered launching successful display ad campaigns , and in part two we discussed delivering a personalized experience. In this post, we’re going to dive deeper into ABM campaign success and discuss sales activation.
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ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.
Oktopost
OCTOBER 13, 2021
Exabeam’s VP of Corporate Marketing takes the hot seat. Listen to the podcast: For more thought leadership on keeping up with the speed of B2B business, check out our Radically Transparent podcast on Apple Podcasts , Spotify, YouTube , or LinkedIn.
Biznology
OCTOBER 15, 2021
It’s been about two months since Apple announced changes meant to better protect children who use their products from online predators and other threats.
KoMarketing Associates
OCTOBER 13, 2021
As marketers face a rising demand for more content, new research suggests that they are personalizing it to meet the needs of their customers.
Content Marketing Institute
OCTOBER 19, 2021
If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.
seo.co
OCTOBER 18, 2021
Slow sites are punished by both users and search engines. Users bounce and search engines can reduce your rankings. To optimize your site for search engines and users, your site needs to be wicked-fast.
Bannersnack
OCTOBER 18, 2021
9 minutes read Trends. Some keep up with them, some defy them. But whether we love them or hate them, they can give us useful information about the evolution of the industry.
SmartBug Media
OCTOBER 14, 2021
Marketing is the backbone of any business—without marketing, there would be no sales and no revenue. Marketing is all about creating awareness for your brand, products, and services. It is about marketing your message in the right way, to the right audience, at the right time.
Optinmonster
OCTOBER 18, 2021
Are you interested in Constant Contact but not 100% sure it’s the right tool for you? Constant Contact is one of the most popular email service providers (ESP) on the market. It’s easy to use, powerful, and integrates with other 3rd-party marketing tools.
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.
Content Marketing Institute
OCTOBER 14, 2021
Google keeps changing SEO page title tags. It’s hard to predict what text the search giant will use if it modifies yours. Give your pages titles a better chance of appearing as you intended by following these suggestions.
Go Beyond SEO
OCTOBER 18, 2021
It can be tempting to assume your target audience doesn’t include members of Generation Z. But you’d be short-sighted to cut them out of your market. Consider that Gen Z is the most digitally connected generation, and they rely heavily on reviews when purchasing a product.
Search Engine Journal
OCTOBER 19, 2021
Apple's Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions. The post Tracking Update Could Net Apple Billions In Search Ads Revenue appeared first on Search Engine Journal. News Paid Search
Seismic
OCTOBER 15, 2021
In the United States, Hispanic Heritage Month is recognized from September 15 to October 15.
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Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.
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