INDUSTRY INSIGHTS YOUR PEERS ARE READING
In our latest installment of our Wednesday Wisdom series featuring insights from Consultants Collective , we are pleased to share an article by John G. Clemons. MORE
Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. MORE
Not everyone likes a hard sell, but sometimes it works. It’s blatant and upfront in what it wants you to do. If it catches you in the right moment and offers you the solution you need and the offer is intriguing and reasonable, you might just go for it. MORE
The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content. MORE
Although account-based marketing, or ABM, is gaining steam, it’s still widely considered a less traditional marketing approach. And if you’re going to go non-traditional—why not think a little further outside the box? When it comes to content creation for ABM, there are many “go-tos” that come to mind. Think white paper, think infographic—think the many assets that form a solid content foundation. MORE
Peter Hoffman and Motion Solutions have gained a competitive advantage in the manufacturing industry by adopting marketing automation. Digital Marketing Strategies Manufacturing Marketing Automation MORE
As marketers turn to data and analytics to reach out to their target audiences, new research shows that they are becoming overwhelmed by the information at their fingertips – so much so that they are now worried about data exhaust. Data exhaust is a term used to describe data that companies toss out because it provides less or no value to their core business. To gauge marketers’ current attitudes toward data exhaust, Digital Element recently conducted the “Digital Data Exhaust Report.” MORE
First days can be stressful. Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact. MORE
A good Agile marketing definition can be hard to come by. The tough part is that it’s a combination of two very easily misunderstood words: “Agile” and “marketing.” For those who haven’t spent a lot of time exploring its nuances, Agile comes to mean merely fast or hyper-productive. MORE
As more manufacturers move to increase their prospect base, marketing automation has become a critical tool for effective digital marketing campaigns. Manufacturing Marketing Automation MORE
Data is useless to us if we don’t know how to properly analyze and share it with our team and our customers. Here are five creative ways to use your data. Adaptive Marketing Content Marketing Digital Marketing Strategies Marketing Strategy Personalization MORE
When it comes to video marketing, marketers are resonating more with their customers when they discover their content through social media, according to new research. MORE
Artificial intelligence and machine-based adaptive learning represent the next great frontier for marketers. Stake your claim in this emerging landscape by putting these helpful tips to work as part of your digital marketing strategies. Demand & Lead Generation MORE
Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec). MORE
It’s no secret that having a routine can be beneficial. After all, life can get overwhelming (hello reporting week) and it can be easy to forget just what it is you need to do each day. MORE
Guest post by Nick Rojas. A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. MORE
PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives. MORE
The post appeared first on ONLY B2B. blogs Lead Generation MORE
Guest post by Stephen Lindsay. Technology plays a huge role in contemporary exhibitions and trade shows. But what factors do you need to consider if you want to add experiential or other tech within your booth? MORE
Personalized marketing, done right, is extremely powerful for B2B marketers. Personalized email messages are 26% more likely to be opened , personalized content is more likely to lead to a sale, and companies that do this well are more profitable. MORE
A client just asked me, "What are the three best pieces of advice to give to companies that embark on an e-newsletter for the first time?" Here's my answer: The post B2B enewsletters: Two bits of advice appeared first on Sales Lead Insights. B2B marketing B2B marketing tools B2B enewsletters MORE
One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” MORE
The 2019 mailing year is already well underway. For many senders, that means dealing with reputation fallout from sky-high holiday volume and re-implementing best practices on outbound campaigns that may have been improperly removed. MORE
Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer. MORE
More marketers are turning to MarTech to achieve their top objectives. However, new research suggests that they are struggling to reach their goals and see an ROI from their efforts. Ascend2 recently conducted the “Marketing Technology Trends Survey” and discovered that the majority of marketers (63 percent) are still “working on it” when it comes to implementing MarTech. MORE
As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Creating blogs that rank, and rank well, isn’t easy — but it’s not impossible. MORE
Marketing Insider Group
FEBRUARY 21, 2019
The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content.
KoMarketing Associates
FEBRUARY 21, 2019
When it comes to video marketing, marketers are resonating more with their customers when they discover their content through social media, according to new research.
Marketing Insider Group
FEBRUARY 18, 2019
One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?”
DiscoverOrg
FEBRUARY 19, 2019
First days can be stressful. Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact.
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Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.
Biznology
FEBRUARY 20, 2019
In our latest installment of our Wednesday Wisdom series featuring insights from Consultants Collective , we are pleased to share an article by John G. Clemons.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
FEBRUARY 19, 2019
A good Agile marketing definition can be hard to come by. The tough part is that it’s a combination of two very easily misunderstood words: “Agile” and “marketing.” For those who haven’t spent a lot of time exploring its nuances, Agile comes to mean merely fast or hyper-productive.
Webbiquity
FEBRUARY 21, 2019
Guest post by Stephen Lindsay. Technology plays a huge role in contemporary exhibitions and trade shows. But what factors do you need to consider if you want to add experiential or other tech within your booth?
Act-On
FEBRUARY 21, 2019
Artificial intelligence and machine-based adaptive learning represent the next great frontier for marketers. Stake your claim in this emerging landscape by putting these helpful tips to work as part of your digital marketing strategies. Demand & Lead Generation
KoMarketing Associates
FEBRUARY 19, 2019
It’s no secret that having a routine can be beneficial. After all, life can get overwhelming (hello reporting week) and it can be easy to forget just what it is you need to do each day.
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After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.
Reachforce
FEBRUARY 15, 2019
Many companies don't realize just how important their data is. They know they have this data and they understand that it's useful, but they don't realize what the impact would be if they lost it all, if it were corrupted, or if there was a data breach. data management
Industrial Marketing Today
FEBRUARY 18, 2019
Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).
Webbiquity
FEBRUARY 19, 2019
Personalized marketing, done right, is extremely powerful for B2B marketers. Personalized email messages are 26% more likely to be opened , personalized content is more likely to lead to a sale, and companies that do this well are more profitable.
KoMarketing Associates
FEBRUARY 20, 2019
As marketers turn to data and analytics to reach out to their target audiences, new research shows that they are becoming overwhelmed by the information at their fingertips – so much so that they are now worried about data exhaust. Data exhaust is a term used to describe data that companies toss out because it provides less or no value to their core business. To gauge marketers’ current attitudes toward data exhaust, Digital Element recently conducted the “Digital Data Exhaust Report.”
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Act-On
FEBRUARY 19, 2019
As more manufacturers move to increase their prospect base, marketing automation has become a critical tool for effective digital marketing campaigns. Manufacturing Marketing Automation
Marketing Insider Group
FEBRUARY 14, 2019
We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing. If you’re not fully on the bandwagon yet or you’re just considering dipping your toes in the water, you’re not the only one.
Sales Lead Insights
FEBRUARY 19, 2019
A client just asked me, "What are the three best pieces of advice to give to companies that embark on an e-newsletter for the first time?" Here's my answer: The post B2B enewsletters: Two bits of advice appeared first on Sales Lead Insights. B2B marketing B2B marketing tools B2B enewsletters
Webbiquity
FEBRUARY 14, 2019
Guest post by Nick Rojas. A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists.
Advertisement
From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).
KoMarketing Associates
FEBRUARY 14, 2019
More marketers are turning to MarTech to achieve their top objectives. However, new research suggests that they are struggling to reach their goals and see an ROI from their efforts. Ascend2 recently conducted the “Marketing Technology Trends Survey” and discovered that the majority of marketers (63 percent) are still “working on it” when it comes to implementing MarTech.
Act-On
FEBRUARY 14, 2019
Data is useless to us if we don’t know how to properly analyze and share it with our team and our customers. Here are five creative ways to use your data. Adaptive Marketing Content Marketing Digital Marketing Strategies Marketing Strategy Personalization
Marketing Insider Group
FEBRUARY 18, 2019
As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Creating blogs that rank, and rank well, isn’t easy — but it’s not impossible.
Modern Marketing
FEBRUARY 18, 2019
The 2019 mailing year is already well underway. For many senders, that means dealing with reputation fallout from sky-high holiday volume and re-implementing best practices on outbound campaigns that may have been improperly removed.
Advertisement
Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
ScribbleLive
FEBRUARY 20, 2019
Although account-based marketing, or ABM, is gaining steam, it’s still widely considered a less traditional marketing approach. And if you’re going to go non-traditional—why not think a little further outside the box? When it comes to content creation for ABM, there are many “go-tos” that come to mind. Think white paper, think infographic—think the many assets that form a solid content foundation.
Measure Up Marketing
FEBRUARY 21, 2019
Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research.
Act-On
FEBRUARY 15, 2019
Peter Hoffman and Motion Solutions have gained a competitive advantage in the manufacturing industry by adopting marketing automation. Digital Marketing Strategies Manufacturing Marketing Automation
Marketing Insider Group
FEBRUARY 20, 2019
Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer.
Advertisement
Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Modern Marketing
FEBRUARY 20, 2019
Not everyone likes a hard sell, but sometimes it works. It’s blatant and upfront in what it wants you to do. If it catches you in the right moment and offers you the solution you need and the offer is intriguing and reasonable, you might just go for it.
Only B2B
FEBRUARY 21, 2019
The post appeared first on ONLY B2B. blogs Lead Generation
Biznology
FEBRUARY 15, 2019
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