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Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. The risks and rewards are likely to be higher and there may, or may not, be evidence to support your assertions. MORE
Data decays over time—phone numbers change, companies shift locations, or people move jobs. Data changes, and stale data is expensive. It is estimated that, on average, organizations lose $15 million each year due to bad data. MORE
Google is the most visited website on earth (not a surprise). But Chinese search engine Baidu is #4. Yahoo is (still!) #11, 11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit. MORE
Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password. MORE
Your customers have a wealth of knowledge about your product’s ins and outs and ups and downs, but how are you tapping into that knowledge? Nutanix, a leader in private cloud, hybrid and multi-cloud computing, continually looks for ways to improve its products and services for customers. MORE
A hybrid working environment is now a mainstream concept. Adopt omnichannel marketing tactics to connect with your target audience across channels. Find out how. Blogs ABM campaigns hybrid environment hybrid event Omnichannel marketing omnichannel marketing strategies MORE
Video marketing has been steadily rising in popularity for both B2C and B2B tech marketing. MORE
Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives. MORE
Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. MORE
The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this. We struggle to meld the cultures. We talk about the need for “alignment.” MORE
We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Was your business prepared? If you’re still here reading this article, it’s likely that you’ve survived what’s been a really tough year (congrats!) MORE
Let’s face it. Most professional services executives place little value on research. They firmly believe, “I know my clients well. So, what’s the point?”. What you don’t know—or what you assume you know—could be costing you some real revenue. Let me share an example. MORE
This week’s collection reflects an eclectic range of reading and listening over the last couple of weeks. Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues. MORE
Industry experts often discuss customer experience in the context of B2C businesses, but it’s equally relevant in B2B. Here, too, your prospects or customers are individuals looking for a personalized connection with the brand. MORE
You have performed all the required efforts to make your email marketing campaign successful. But how will you know whether your email marketing is as effective as it could be? MORE
In today’s digital universe, content is one of a company’s most precious assets. Thus, it’s essential for large companies to have a content management system that can maximize the value that those assets can bring. So how do you get the most out of such a system? MORE
We delivered clear and engaging video content to educate a semi-internal audience at the digital transformation company. Helping our client to support their partners. MORE
As a marketer, you know how to get your audience’s attention. You create engaging content and people click on your offers. But what do you do with the clicks you generate? How do you get visitors’ attention and start a productive sales conversation? MORE
Page speed is the rate at which all elements of your website load on a given page. This is usually calculated starting when a page address is entered to the second it is fully rendered. Not to be confused with site speed, page speed is just that: the time it takes to load a single, specific page. MORE
B2B marketers have primarily focused on improving the customer experience (CX) in the past. While they are not abandoning this as a priority, new research indicates that they are also looking to make improvements in other areas along the way. MORE
You have a business, employees, a cool logo and an airtight marketing concept. But if you can’t foster and fuel customer loyalty , you’re toast. Without a fan group, even the most promising organization is bound to fail. MORE
In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. You understand the value of real-time interaction and its influence on your buyer’s journey. MORE
One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. If you want to do something different from what attendees are already used to, be more creative and open to new ideas. MORE
Metrics and data analysis are all the rage in the marketing world. However, the problem with having too much of a focus on statistical analysis is that it’s easy to slip into certain mindsets. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage. MORE
KoMarketing Associates
AUGUST 4, 2021
B2B marketers have primarily focused on improving the customer experience (CX) in the past. While they are not abandoning this as a priority, new research indicates that they are also looking to make improvements in other areas along the way.
SendX
AUGUST 2, 2021
Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password.
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Marketing Insider Group
JULY 29, 2021
One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. If you want to do something different from what attendees are already used to, be more creative and open to new ideas.
Zoominfo
JULY 30, 2021
Data decays over time—phone numbers change, companies shift locations, or people move jobs. Data changes, and stale data is expensive. It is estimated that, on average, organizations lose $15 million each year due to bad data.
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Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.
KoMarketing Associates
AUGUST 3, 2021
Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
JULY 29, 2021
You have a business, employees, a cool logo and an airtight marketing concept. But if you can’t foster and fuel customer loyalty , you’re toast. Without a fan group, even the most promising organization is bound to fail.
SendX
JULY 30, 2021
Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues.
Tomorrow People
AUGUST 3, 2021
We delivered clear and engaging video content to educate a semi-internal audience at the digital transformation company. Helping our client to support their partners.
Zoominfo
AUGUST 4, 2021
In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. You understand the value of real-time interaction and its influence on your buyer’s journey.
Advertiser: ZoomInfo
In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!
Marketing Insider Group
AUGUST 2, 2021
We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Was your business prepared? If you’re still here reading this article, it’s likely that you’ve survived what’s been a really tough year (congrats!)
Influitive
AUGUST 3, 2021
Your customers have a wealth of knowledge about your product’s ins and outs and ups and downs, but how are you tapping into that knowledge? Nutanix, a leader in private cloud, hybrid and multi-cloud computing, continually looks for ways to improve its products and services for customers.
Sales Lead Insights
JULY 30, 2021
I always find it interesting to look at the work done by our predecessors in B2B marketing.
Biznology
AUGUST 4, 2021
Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. The risks and rewards are likely to be higher and there may, or may not, be evidence to support your assertions.
Advertisement
Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.
Zoominfo
AUGUST 2, 2021
As a marketer, you know how to get your audience’s attention. You create engaging content and people click on your offers. But what do you do with the clicks you generate? How do you get visitors’ attention and start a productive sales conversation?
Marketing Insider Group
AUGUST 2, 2021
Metrics and data analysis are all the rage in the marketing world. However, the problem with having too much of a focus on statistical analysis is that it’s easy to slip into certain mindsets. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage.
Webbiquity
AUGUST 3, 2021
Google is the most visited website on earth (not a surprise). But Chinese search engine Baidu is #4. Yahoo is (still!) #11, 11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit.
xiQ
AUGUST 2, 2021
As the world rebounds from the pandemic, the need for virtual smart selling tools has become an imperative. As has the selection of the “right tool”.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.
Marketing Envy
AUGUST 1, 2021
Video marketing has been steadily rising in popularity for both B2C and B2B tech marketing.
Biznology
JULY 30, 2021
This week’s collection reflects an eclectic range of reading and listening over the last couple of weeks. Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues.
Hinge Marketing
JULY 29, 2021
Let’s face it. Most professional services executives place little value on research. They firmly believe, “I know my clients well. So, what’s the point?”. What you don’t know—or what you assume you know—could be costing you some real revenue. Let me share an example.
Only B2B
JULY 29, 2021
You have performed all the required efforts to make your email marketing campaign successful. But how will you know whether your email marketing is as effective as it could be?
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With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
SWZD
JULY 29, 2021
A hybrid working environment is now a mainstream concept. Adopt omnichannel marketing tactics to connect with your target audience across channels. Find out how. Blogs ABM campaigns hybrid environment hybrid event Omnichannel marketing omnichannel marketing strategies
SmartBug Media
AUGUST 3, 2021
Page speed is the rate at which all elements of your website load on a given page. This is usually calculated starting when a page address is entered to the second it is fully rendered. Not to be confused with site speed, page speed is just that: the time it takes to load a single, specific page.
DivvyHQ
AUGUST 3, 2021
In today’s digital universe, content is one of a company’s most precious assets. Thus, it’s essential for large companies to have a content management system that can maximize the value that those assets can bring. So how do you get the most out of such a system?
Outreach
AUGUST 2, 2021
Industry experts often discuss customer experience in the context of B2C businesses, but it’s equally relevant in B2B. Here, too, your prospects or customers are individuals looking for a personalized connection with the brand.
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Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.
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