INDUSTRY INSIGHTS YOUR PEERS ARE READING
Getting your sales and marketing teams to work together is essential to maximize sales and streamline your lead generation and conversion process. However, sometimes sales and marketing feel like they're pitted against each other, rather than being two parts of a process. marketing data MORE
There's a process for a business's sales and marketing leads. The marketing team works to create campaigns and messaging that generate awareness and interest in your company. MORE
Emotions drive everything. Your conversations, your fears, and your laughter. Decisions and mistakes. They drive everything, but most of all, they drive your words. And when used correctly, they can make all the difference in connecting with your audience on a level that goes beyond superficialities. MORE
A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages. MORE
There are a few things that every good website should have: Keyword optimized copy. One or two easy-to-read fonts. Clear and concise navigation. A clean homepage design. A straightforward way to contact your company. MORE
“ Content is king, but knowing what to produce, and what to do with it, is what will keep it upon its throne ”, says Ian Heathcook, commerical and marketing director at Griffiths Waite. At Griffiths Waite, we have a very specific range of clients we want to target. MORE
If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. MORE
How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. You swear you did everything right, but when it comes time for the results to pour in, they never show. The likely culprit? MORE
In this Rethink Marketing podcast episode, Joyride's Kat Krieger explains why they chose Act-On's marketing automation platform. Corporate Forms & Landing Pages Inbound Marketing Lead Management MORE
As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance. MORE
A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Except they had one rule: In these adventure stories, no one could ever get wet. MORE
Successful content marketers put their audience’s informational needs before their own desire to drive sales. This blog uses CMI data to show why that’s a sound strategy. You’ve just got home and you’re hungry. So you take a steak out of the freezer, and throw it into a hot pan. MORE
. As content becomes more and more powerful and effective, the lines are becoming blurred between advertising and editorial material. MORE
What is a common and fairly regular feature of Digital Transformation and Customer Success initiatives? I am sure you have seen it before. It starts with a CEO presentation on stage at the annual Company All-Hands, where they present the company's focus or the new vision. MORE
Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. Plus, you have the advantage of towering over your competitors. MORE
“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. MORE
By: Brianna Valleksey, Sr. Content Marketing Manager for Sendoso. Marketing Trends MORE
b2b marketing for generation z. The time for those in Generation Z to go into the workforce is fast approaching, and in some industries, already here. Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials. MORE
Guest post by Stuart Cooke. When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. MORE
The Internet has been a catalyst for so many changes in our values, economics, lifestyles and even geographic living preferences. Millennials, the first true Internet generation, have prompted many of these changes. MORE
Your bounce rate is a measure of how many people are clicking through to your website but then don’t stick around to explore it further – i.e., they visit only a single page of your site. In some cases, a high bounce rate can be a good thing, such as a sales page where you’re […]. MORE
By Abbas Makhdum, Director of Product Marketing, Oracle Marketing Cloud. Today’s empowered customer interacts with a brand on their own terms. As a result, the traditional (i.e. linear) customer journey is dead. MORE
Is your organization thinking of implementing a lead scoring program? Here are 5 things you should consider in order to ensure it works for you. Lead Management Lead Scoring MORE
As marketers look for more ways to resonate with their target audience, new research suggests that content personalization may be the key to achieving their goal. More importantly, customers appear to be willing to provide more information to receive personalized marketing content. MORE
Guest post by David Gutierrez. As of June 2018, 4.2 billion people had access to the Internet—in other words, about 55 percent of the entire population of the world. MORE
For the past few decades, solution-based selling was the dominant theme in building sales organizations. Solution-selling methodologies and training proved to be a big business. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers. MORE
Many consumers abandon their loan application before submitting - as a financial business, anticipate this with an application abandonment campaign. Credit Unions Lead Nurturing application abandonment MORE
Guest post by Sam Hoffman. As a business owner, you have to worry about every little detail concerning your digital marketing strategy. It’s not enough to build the perfect, intuitive website and learn about the basics of content marketing and WordPress hosting. MORE
B2B marketers are using a wide range of technology and analytics to achieve their top priorities, but are their efforts paying off? Furthermore, what are their key goals for utilizing the latest technology? MORE
Thousands of companies are vying for the attention of consumers over the holiday season. In order to stand out, you’ll need to upgrade your digital marketing efforts. As e-commerce sales are expected to grow 15.5% MORE
As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. . MORE
Reachforce
DECEMBER 14, 2018
There's a process for a business's sales and marketing leads. The marketing team works to create campaigns and messaging that generate awareness and interest in your company.
KoMarketing Associates
DECEMBER 13, 2018
As marketers look for more ways to resonate with their target audience, new research suggests that content personalization may be the key to achieving their goal. More importantly, customers appear to be willing to provide more information to receive personalized marketing content.
B2B PR Sense
DECEMBER 12, 2018
Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. Plus, you have the advantage of towering over your competitors.
Marketing Insider Group
DECEMBER 10, 2018
“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics.
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Tomorrow People
DECEMBER 13, 2018
“ Content is king, but knowing what to produce, and what to do with it, is what will keep it upon its throne ”, says Ian Heathcook, commerical and marketing director at Griffiths Waite. At Griffiths Waite, we have a very specific range of clients we want to target.
Webbiquity
DECEMBER 11, 2018
Guest post by Sam Hoffman. As a business owner, you have to worry about every little detail concerning your digital marketing strategy. It’s not enough to build the perfect, intuitive website and learn about the basics of content marketing and WordPress hosting.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
DECEMBER 10, 2018
Your bounce rate is a measure of how many people are clicking through to your website but then don’t stick around to explore it further – i.e., they visit only a single page of your site. In some cases, a high bounce rate can be a good thing, such as a sales page where you’re […].
Reachforce
DECEMBER 7, 2018
Getting your sales and marketing teams to work together is essential to maximize sales and streamline your lead generation and conversion process. However, sometimes sales and marketing feel like they're pitted against each other, rather than being two parts of a process. marketing data
Tomorrow People
DECEMBER 11, 2018
Successful content marketers put their audience’s informational needs before their own desire to drive sales. This blog uses CMI data to show why that’s a sound strategy. You’ve just got home and you’re hungry. So you take a steak out of the freezer, and throw it into a hot pan.
Webbiquity
DECEMBER 12, 2018
Guest post by David Gutierrez. As of June 2018, 4.2 billion people had access to the Internet—in other words, about 55 percent of the entire population of the world.
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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
KoMarketing Associates
DECEMBER 11, 2018
B2B marketers are using a wide range of technology and analytics to achieve their top priorities, but are their efforts paying off? Furthermore, what are their key goals for utilizing the latest technology?
Marketing Insider Group
DECEMBER 12, 2018
Thousands of companies are vying for the attention of consumers over the holiday season. In order to stand out, you’ll need to upgrade your digital marketing efforts. As e-commerce sales are expected to grow 15.5%
Reachforce
DECEMBER 13, 2018
There are a few things that every good website should have: Keyword optimized copy. One or two easy-to-read fonts. Clear and concise navigation. A clean homepage design. A straightforward way to contact your company.
ScribbleLive
DECEMBER 13, 2018
Emotions drive everything. Your conversations, your fears, and your laughter. Decisions and mistakes. They drive everything, but most of all, they drive your words. And when used correctly, they can make all the difference in connecting with your audience on a level that goes beyond superficialities.
Advertisement
Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Webbiquity
DECEMBER 13, 2018
Guest post by Stuart Cooke. When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool.
KoMarketing Associates
DECEMBER 13, 2018
As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. .
Marketing Insider Group
DECEMBER 12, 2018
A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages.
Reachforce
DECEMBER 13, 2018
By: Brianna Valleksey, Sr. Content Marketing Manager for Sendoso. Marketing Trends
Advertisement
The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
Act-On
DECEMBER 14, 2018
In this Rethink Marketing podcast episode, Joyride's Kat Krieger explains why they chose Act-On's marketing automation platform. Corporate Forms & Landing Pages Inbound Marketing Lead Management
Modern Marketing
DECEMBER 12, 2018
If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience.
KoMarketing Associates
DECEMBER 11, 2018
b2b marketing for generation z. The time for those in Generation Z to go into the workforce is fast approaching, and in some industries, already here. Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials.
Marketing Insider Group
DECEMBER 13, 2018
How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. You swear you did everything right, but when it comes time for the results to pour in, they never show. The likely culprit?
Advertisement
Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
NuSpark
DECEMBER 12, 2018
. As content becomes more and more powerful and effective, the lines are becoming blurred between advertising and editorial material.
Act-On
DECEMBER 13, 2018
Many consumers abandon their loan application before submitting - as a financial business, anticipate this with an application abandonment campaign. Credit Unions Lead Nurturing application abandonment
Modern Marketing
DECEMBER 14, 2018
By Abbas Makhdum, Director of Product Marketing, Oracle Marketing Cloud. Today’s empowered customer interacts with a brand on their own terms. As a result, the traditional (i.e. linear) customer journey is dead.
Biznology
DECEMBER 14, 2018
The Internet has been a catalyst for so many changes in our values, economics, lifestyles and even geographic living preferences. Millennials, the first true Internet generation, have prompted many of these changes.
Advertisement
Account-Based Marketing is a strategy, not a solution.
Marketing Insider Group
DECEMBER 11, 2018
For the past few decades, solution-based selling was the dominant theme in building sales organizations. Solution-selling methodologies and training proved to be a big business. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers.
Contently
DECEMBER 12, 2018
A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Except they had one rule: In these adventure stories, no one could ever get wet.
Act-On
DECEMBER 12, 2018
Is your organization thinking of implementing a lead scoring program? Here are 5 things you should consider in order to ensure it works for you. Lead Management Lead Scoring
Modern Marketing
DECEMBER 7, 2018
What is a common and fairly regular feature of Digital Transformation and Customer Success initiatives? I am sure you have seen it before. It starts with a CEO presentation on stage at the annual Company All-Hands, where they present the company's focus or the new vision.
Advertisement
In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
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