Marketing Insider Group

JANUARY 21, 2025

Social media is an incredibly valuable tool because you can use it to connect directly with your audience. It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy. According to Statista, the average internet user will spend 143 minutes per day on social media in 2024. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens.

Social Media 270

Social Media Media Content Work Management 270

Vision Edge Marketing

JANUARY 21, 2025

For this episode of “What’s Your Edge?” Im thrilled to welcome Heather Valentine to the conversation. Heather is a seasoned growth executive with over 25 years of experience leading high-performing teams in the SaaS-based healthcare and life sciences technology sectors. Her career spans the entire innovation lifecycle, making her a perfect fit for our Barriers to Revenue Growt h discussion today and strategies to overcome these.

Barriers 172

Barriers Lead Ranking Lead Scoring Marketing & Strategy 172

Webbiquity

JANUARY 23, 2025

Guest post by Indiana Lee. Marketingprofessionals will face substantial shifts in how they connect with audiences and measure success in the next few years. As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Image credit: Memento Media on Unsplash Marketing teams now require proficiency in data analysis, automation tools, and privacy compliance alongside their established expertise i

Lead Ranking 150

Lead Ranking Marketing Automation Services Work Management Allocation 150

Zoominfo

JANUARY 21, 2025

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems dont just centralize data or automate tasks they actively analyze, predict, and collaborate in ways that are completely reshaping roles and workflows.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Lead Ranking Marketing Automation Services 130

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Martech

JANUARY 21, 2025

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. It often underperforms in reach, engagement and ROI, leaving opportunities untapped. Content atomization addresses this challenge. Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific platforms and audiences.

ROI 114

ROI Top of Funnel Best Practices Marketing Analytics Tools 114

CMSWire

JANUARY 21, 2025

I teamed up with AI for 2025 marketing predictions. Expect insights, surprises and a few bold takes on the future of marketing. Continue reading.

Trends 124

Trends Generation Marketing Analytics 124

Webbiquity

JANUARY 22, 2025

Creating original, new images is among the top uses for generative AI. Tools like Adobe Firefly, Microsoft Designer, Canva , and Midjourney are among the most popular. Users of X (formerly Twitter) can now take advantage of Grok. All of these tools can create semi-realistic images, but all have their drawbacks as well. Grok in particular gets some details humorously wrong , such as a cigarette sticking out of Mickey Mouse’s face; a door handle and door hinge both on the same edge of a door

Generation 148

Generation User-Generated Content Impressions Twitter 148

sagefrog

JANUARY 17, 2025

Exceptional B2B customer experience (CX) is the backbone of success in an environment where every one of your competitors is looking to stand out. Unlike the transactional nature of many B2C interactions, B2B relationships depend on long-term trust, effective collaboration, and consistent value delivery. These relationships form a foundation of mutual success, where customer experience directly impacts retention, loyalty, and revenue.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Lead Ranking Marketing Management 98

Martech

JANUARY 21, 2025

Lin-Manuel Miranda, creator and star of Hamilton and In the Heights, excels in acting, singing and dancing. Gene Kelly was a master of acting, singing and dancing, best known for films like Singin in the Rain and An American in Paris. These artists are triple threats literally one in a million. In fact, Miranda has talent that exceeds a triple threat as he is also a songwriter and producer, making him a quintuple threat.

Copywriting 107

Copywriting Act-On Creativity Advertising Benchmark 107

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Acrolinx

JANUARY 21, 2025

Overcoming challenges in the editorial process In many large businesses, content creation is far from efficient. Editorial cycles often become lengthy and repetitive, causing even straightforward content projects to take more time than necessary. The root of the problem lies in traditional content creation’s slow and manual nature. This inefficiency prevents organizations from producing enough high-quality content to support key business initiatives.

Marketing AI 97

Marketing AI Tools Guidelines Content 97

CMSWire

JANUARY 21, 2025

Make the most of your unused marketing budget. Turn it into real growth with smart moves that make an impact and show the value of your department. Continue reading.

Marketing Budget 113

Marketing Budget Spending Marketing Analytics 113

Sprout Social

JANUARY 21, 2025

LinkedIn posts and industry headlines would have you believe organic social media is dead. Breathing its last gasp. Being shoved aside in favor of pay-to-play approaches. Yet, organic social media persists. It now requires more strategy, time and resources, but dismissing it entirely in favor of paid ads is shortsighted. Theres still real value to be found in focusing on organic growth.

Social Media 88

Social Media Organization Media Paid Social Agency 88

Content Marketing Institute

JANUARY 21, 2025

Joy can be a successful marketing strategy only if you dont adopt a Pollyanna approach. Learn how to rebel with joy successfully with examples from Purina, Dramamine, Nike, and even an insurance company.

Examples 98

Examples Brand Identity Branding Paid Search Agency 98

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Zoominfo

Martech

JANUARY 21, 2025

I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations, ambitions and even moments of self-doubt. It’s not just about finding answers it’s about gaining clarity by seeing your ideas reflected, reframed, or expanded. Millions rely on AI for guidance, trusting these systems to help navigate life’s complexities.

Marketing AI 108

Marketing AI Intent Tools Advertising Agencies 108

The Daily Egg

JANUARY 23, 2025

A target audience includes the people who most likely want your product or service. Its a subset of your target market, which includes anyone who. The post 4 Steps To Get In Front Of Your Target Audience Tonight appeared first on The Daily Egg.

Service 98

Service Product Marketing Content Marketing 98

Optinmonster

JANUARY 20, 2025

Sometimes people just need a little extra push to take you up on an offer. Even if it’s a good one that you just know they want. In this tutorial, we’re going to show you how to create a tiered discount offer (sometimes called “nested coupons”) using a really cool OptinMonster feature called MonsterChains. Requirements: To use MonsterChains you need a Growth subscription.

Opt-out 94

Opt-out Opt-in Rules Template 94

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.

Linkedin 96

Linkedin Marketing & Strategy Marketing Strategy Examples 96

Advertisement

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Content Marketing Institute

JANUARY 17, 2025

Why is culture a powerful force in marketing? Discover how to influence behavior and cultivate community by authentically engaging with culture moments. Glean inspiration from Budweiser's iconic "Wassup?" campaign and Beyonc's BeyHive.

Brand Identity 98

Brand Identity Branding Communities Campaigns 98

Martech

JANUARY 17, 2025

You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic interacts with your websites, potentially improving ROI on ad spend. Key features: Direct Google Ads account connection.

Google 104

Google Ads Marketing Attribution Marketing Analytics Tools 104

Acrolinx

JANUARY 23, 2025

Are you in marketing? Have you recently found yourself being asked to contribute to keeping churn levels low? Or are you in a customer services or support role? Are you finding yourself asked to focus more on keeping the brand personality through customer success programs and promoting real customer value, rather than just one-dimensional, snapshot CSAT scores?

Service 96

Service Effectiveness Paid Search Agency Customer Satisfaction 96

Ahrefs

JANUARY 17, 2025

And, unfortunately, the problems dont end thereChatGPT also serves up middle-of-the-road content, and charges you a fair whack for the privilege. Can you get the same (or better) functionality from a different AI tool? I think so.

Best Practices 95

Best Practices Tools Content SEO 95

Advertisement

Need higher-quality leads for your target market? If so, we can help! Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Our proven marketing programs deliver top-notch leads from senior buyers! Why choose Aggregage? Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.

Lead Generation

SocialPilot

JANUARY 21, 2025

Struggling to make sense of your social media performance? Thats where a social media analytics dashboard comes in. Its your one-stop solution to track, measure, and optimize campaigns across platforms like Instagram, Facebook, X, and LinkedInall in real-time. By giving you a clear picture of whats working and whats not, these dashboards help you cut through the noise and focus on strategies and campaigns that deliver results.

Social Media 76

Social Media Analytics Media Examples 76

Thinkers360

JANUARY 19, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Innovation for 2025. Congratulations to all our influencers on Innovation who participated! Top 50 Global Thought Leaders and Influencers on Innovation 2025 2025 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 122

B2B Thought Leadership Lead Scoring Lead Ranking Thought Leadership 122

Martech

JANUARY 17, 2025

When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your marketing copy addresses their problems, presents solutions and offers insights they cant find elsewhere. Lets break down three must-follow rules to help your copy hit the mark and turn prospects into customers.

Trust Marketing 102

Trust Marketing Rules Marketing Prospects Work Management 102

Visitor Queue

JANUARY 18, 2025

With over 122 million users per day, YouTube marketing offers a number of different ways to get in front of your target audience. Over the years, YouTube has grown from a simple video-sharing platform to an essential place that marketers need to consider if they want to stand out from their competition. Its partnership with […] The post YouTube Marketing 101: Everything You Need to Know to Rank appeared first on Visitor Queue Blog | Identify Website Traffic.

Youtube 82

Youtube Traffic Video Marketing Marketing & Strategy 82

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Account Based Marketing

Ahrefs

JANUARY 17, 2025

These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC).

Cost Per Click 91

Cost Per Click Keywords Paid Search Agency Google 91

Trade Press Services

JANUARY 21, 2025

People act on emotion, even in the rational world of B2B. Yet, many leaders struggle to weave emotional storytelling into their messaging without overpowering data and logic. According to the Universal Business School , effective storytelling allows brands to seamlessly blend credibility, emotional appeal, and logical argument into their messaging. Done right, storytelling builds trust, drives engagement, and positions brands as more than a providerit makes you a partner in your clients success.

Storytelling 75

Storytelling B2B Buyer Personas Viral Marketing 75

Optinmonster

JANUARY 22, 2025

OptinMonster is known as the #1 email list building tool on the market. But, if you’re only using it to build your email list, then you’re missing out on the many other powerful features that we’ve added over the years to follow up, boost engagement, and increase sales. One of the common questions we get asked is what are some of our favorite OptinMonster follow up campaigns?

Opt-out 76

Opt-out Opt-in Display Rules 76