Most people don’t associate marketing with customer support. Marketing is traditionally all about drawing new customers into your business. Customer service focuses on keeping them there. B2B tips MORE
During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser. MORE
Make sure your emails get delivered, opened and achieve results. These tips and tricks will help you optimize your content for email deliverability and improved engagement, so you can keep customers moving through the sales funnel. MORE
I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM). I’ve explored ABM before— with interviews here and here , for example. MORE
Customer Experience (CX) is a widely discussed business topic. Companies across the world are starting to shift their marketing focus towards building a better, more intuitive experience for their users. MORE
Almost 10 years ago, Simon Hayward, Gartner Fellow, declared: “Most products are now good enough to serve the majority of users most of the time.” So, what does that mean for your products today? Bad news: they just aren’t as exciting for your customers as you think they are — not even close. MORE
There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making. MORE
Artificial intelligence isn’t the next big thing in marketing and customer experience anymore. Forward-thinking companies are already looking back at the AI-driven strategies they have been using for years to find ways to get even more out of smart technology. MORE
The more time I spend with clients, the more I notice all the change that’s taking place. Customer behavior is getting harder to predict. Technologies are evolving more and more quickly. At Oracle, we want to help you stay ahead of these trends. MORE
Now is the time to prepare your holiday season's automated nurture programs, especially for credit unions. Here is how one credit union did it. Credit Unions Lead Nurturing MORE
In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. MORE
Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar? MORE
As marketers continue to integrate marketing technology into their strategies, new research shows that they believe it is quickly evolving. MORE
Want to hear something shocking? Only 35 percent of B2B marketers measure content marketing ROI. Seems off , doesn’t it? Especially since the vast majority (91 percent!) of B2B marketers have some sort of content strategy in place. MORE
Originally p ublished on LinkedIn, July 31, 2018. VR and AR Are Ready for The Enterprise. We are on the cusp of an immersive experience revolution. MORE
While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends, Likes, conversions, sales, and ROI , there is something else you might be able to add your holy of holies —your KPIs—meetups! MORE
As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. MORE
Guest post by James Patterson. More than two decades have passed since the first e-commerce transaction took place in 1994 , when a consumer from Philadelphia used a credit card to buy a music album via his computer. That single purchase signaled the start of the e-commerce phenomenon. MORE
Are you in the process of paying down debt on your small business? Maybe you’ve had to turn to your charge cards or maybe you had to take out a business loan to fund your venture. Either way, you aren’t alone – 88 percent of small businesses carry debt. MORE
It’s no secret that account based marketing is one of the most effective ways for businesses of any size to land their most valuable clients and get the best possible value out of them. account based marketing MORE
One way to make your content marketing more effective and to make your best content more accessible is to build a content hub. Your hub acts as your content’s online repository. It’s a sort of branded resource center or command central for your thought leadership. MORE
Most sales and marketing teams are looking for ways to generate more leads. It's likely a daily discussion for most of us, but have you ever considered that your sales reps need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. MORE
When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. MORE
One thread that binds my career is top-of-funnel content. I’ve co-written two books on the importance of early-stage content and how to identify and capitalize on those opportunities. MORE
Your sales team likes nothing better than getting leads with a high probability of closing soon. So much so that many reps often ignore every lead they don’t consider hot. Long-term leads often prove to be more valuable than those slated for a short-term decision. MORE
A few weeks ago, I critiqued several articles that attacked “myths” about Customer Data Platforms. But, on reflection, those authors had it right: it’s important to address misunderstandings that have grown as the category gains exposure. So here's my own list of CDP myths and realities. MORE
Organizations that optimize sales and marketing achieve kickass results by doing just three things well. Agree on their market, media and message. Measure what matters. Deliver fewer, but better, leads to sales. Agree. Sounds simple, yes, but most B2B companies are doing just the opposite. MORE
Unfortunately, INBOUND attendees can’t be in ten places at once, making it hard to choose which sessions to attend and which ones to leave behind. And with all the awesome sessions jam packed into a short three days, it can be a daunting task to create a schedule MORE
Are there really rules for social media? In a world that appears to be a “free for all”, do companies have to follow rules to optimize their market performance? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below). MORE
Marketers have a wide array of avenues they can take to reach their target audience, but new research suggests that it can be extremely difficult for them to break through the noise. MORE
At Bizible, we pride ourselves on having the best customers in the world. They’re hardworking, smart and eager to grow and learn more as marketers. Importantly, they all have one big thing in common: they’re focused on driving revenue. MORE
ViewPoint
AUGUST 20, 2018
Most sales and marketing teams are looking for ways to generate more leads. It's likely a daily discussion for most of us, but have you ever considered that your sales reps need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads.
Marketing Insider Group
AUGUST 20, 2018
Almost 10 years ago, Simon Hayward, Gartner Fellow, declared: “Most products are now good enough to serve the majority of users most of the time.” So, what does that mean for your products today? Bad news: they just aren’t as exciting for your customers as you think they are — not even close.
Industrial Marketing Today
AUGUST 14, 2018
When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it.
KoMarketing Associates
AUGUST 16, 2018
During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser.
Advertisement
Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.
KoMarketing Associates
AUGUST 15, 2018
As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies.
ViewPoint
AUGUST 17, 2018
Organizations that optimize sales and marketing achieve kickass results by doing just three things well. Agree on their market, media and message. Measure what matters. Deliver fewer, but better, leads to sales. Agree. Sounds simple, yes, but most B2B companies are doing just the opposite.
Reachforce
AUGUST 17, 2018
It’s no secret that account based marketing is one of the most effective ways for businesses of any size to land their most valuable clients and get the best possible value out of them. account based marketing
DiscoverOrg
AUGUST 14, 2018
Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar?
Advertisement
In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.
KoMarketing Associates
AUGUST 13, 2018
As marketers continue to integrate marketing technology into their strategies, new research shows that they believe it is quickly evolving.
ViewPoint
AUGUST 16, 2018
Your sales team likes nothing better than getting leads with a high probability of closing soon. So much so that many reps often ignore every lead they don’t consider hot. Long-term leads often prove to be more valuable than those slated for a short-term decision.
Marketing Insider Group
AUGUST 20, 2018
Artificial intelligence isn’t the next big thing in marketing and customer experience anymore. Forward-thinking companies are already looking back at the AI-driven strategies they have been using for years to find ways to get even more out of smart technology.
Reachforce
AUGUST 15, 2018
Most people don’t associate marketing with customer support. Marketing is traditionally all about drawing new customers into your business. Customer service focuses on keeping them there. B2B tips
Advertisement
Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
Biznology
AUGUST 20, 2018
Are you in the process of paying down debt on your small business? Maybe you’ve had to turn to your charge cards or maybe you had to take out a business loan to fund your venture. Either way, you aren’t alone – 88 percent of small businesses carry debt.
KoMarketing Associates
AUGUST 14, 2018
Want to hear something shocking? Only 35 percent of B2B marketers measure content marketing ROI. Seems off , doesn’t it? Especially since the vast majority (91 percent!) of B2B marketers have some sort of content strategy in place.
Webbiquity
AUGUST 14, 2018
Guest post by James Patterson. More than two decades have passed since the first e-commerce transaction took place in 1994 , when a consumer from Philadelphia used a credit card to buy a music album via his computer. That single purchase signaled the start of the e-commerce phenomenon.
Marketing Insider Group
AUGUST 15, 2018
Customer Experience (CX) is a widely discussed business topic. Companies across the world are starting to shift their marketing focus towards building a better, more intuitive experience for their users.
Advertisement
Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.
Reachforce
AUGUST 13, 2018
Unfortunately, INBOUND attendees can’t be in ten places at once, making it hard to choose which sessions to attend and which ones to leave behind. And with all the awesome sessions jam packed into a short three days, it can be a daunting task to create a schedule
Biznology
AUGUST 16, 2018
One thread that binds my career is top-of-funnel content. I’ve co-written two books on the importance of early-stage content and how to identify and capitalize on those opportunities.
KoMarketing Associates
AUGUST 14, 2018
Marketers have a wide array of avenues they can take to reach their target audience, but new research suggests that it can be extremely difficult for them to break through the noise.
Act-On
AUGUST 14, 2018
Make sure your emails get delivered, opened and achieve results. These tips and tricks will help you optimize your content for email deliverability and improved engagement, so you can keep customers moving through the sales funnel.
Advertisement
In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
Marketing Insider Group
AUGUST 14, 2018
One way to make your content marketing more effective and to make your best content more accessible is to build a content hub. Your hub acts as your content’s online repository. It’s a sort of branded resource center or command central for your thought leadership.
Kaon
AUGUST 15, 2018
Originally p ublished on LinkedIn, July 31, 2018. VR and AR Are Ready for The Enterprise. We are on the cusp of an immersive experience revolution.
Biznology
AUGUST 14, 2018
While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends, Likes, conversions, sales, and ROI , there is something else you might be able to add your holy of holies —your KPIs—meetups!
bizible
AUGUST 13, 2018
At Bizible, we pride ourselves on having the best customers in the world. They’re hardworking, smart and eager to grow and learn more as marketers. Importantly, they all have one big thing in common: they’re focused on driving revenue.
Advertisement
Our content chefs have assembled this recipe book of best practices to help you produce content that stands apart and meets your business objectives. Download and learn the 9 key ingredients of effective content, how they add to your process and how technology helps create content that audiences love to gobble up!
Act-On
AUGUST 16, 2018
Now is the time to prepare your holiday season's automated nurture programs, especially for credit unions. Here is how one credit union did it. Credit Unions Lead Nurturing
Marketing Insider Group
AUGUST 16, 2018
Are there really rules for social media? In a world that appears to be a “free for all”, do companies have to follow rules to optimize their market performance? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below).
Modern Marketing
AUGUST 20, 2018
The more time I spend with clients, the more I notice all the change that’s taking place. Customer behavior is getting harder to predict. Technologies are evolving more and more quickly. At Oracle, we want to help you stay ahead of these trends.
Biznology
AUGUST 17, 2018
I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM). I’ve explored ABM before— with interviews here and here , for example.
Advertisement
Account-Based Marketing is a strategy, not a solution.
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