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Marketing is the backbone of any business—without marketing, there would be no sales and no revenue. Marketing is all about creating awareness for your brand, products, and services. It is about marketing your message in the right way, to the right audience, at the right time. MORE
We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. MORE
Guest post by Tamara Zhostka. A sales plan is a document that helps you better organize your sales process and reach specific goals step by step. Sales plans vary in form depending on the number of sales objections, budget, deadlines, and the number of resources needed. Image credit: Unsplash. MORE
Customer acquisition is the lifeblood of any business. It’s the driving force behind revenue and overall business growth. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Sounds daunting, right? MORE
As marketers face a rising demand for more content, new research suggests that they are personalizing it to meet the needs of their customers. MORE
Google keeps changing SEO page title tags. It’s hard to predict what text the search giant will use if it modifies yours. Give your pages titles a better chance of appearing as you intended by following these suggestions. MORE
Search engine optimization (SEO) continues to be a critical part of marketers’ overall strategies, but new research suggests that they still face numerous challenges in this area. MORE
Exabeam’s VP of Corporate Marketing takes the hot seat. Listen to the podcast: For more thought leadership on keeping up with the speed of B2B business, check out our Radically Transparent podcast on Apple Podcasts , Spotify, YouTube , or LinkedIn. MORE
You’ve identified a new segment for growth. It meets all of your opportunity and accessibility criteria. You’re ready to start selling, right? Identify a few potential customers, contact, connect, qualify, and rock on. To that we say, “Whoa, Nelly, market validation comes first.” MORE
Imagine you invite someone to your house, and when they walk through the front door, you say nothing. Awkward. Or, they immediately begin telling you about a picture you have to buy for your entryway—weird vibes. MORE
Buyer-focused marketing requires us to develop content that speaks to buyers about what they want and need. There’s no way to speak directly to an audience you don’t know. That’s what makes personas so incredibly important. What are they concerned about? MORE
Litmus Live —THE conference for email marketers—is almost here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like Lyla Rozelle. Lyla Rozelle. Senior Growth Manager, Appcues. Follow Lyla on LinkedIn. MORE
Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022. MORE
Guest post by Dylan Berger. The eco-consumer movement has increased the demand for sustainable products. Businesses are responding to this trend, transitioning away from environmentally degrading manufacturing and distributing procedures. MORE
Cyber security is changing and developing so rapidly that there’s no way any single person can keep track of it all. MORE
We added “Buy” to the title of category pages on a beauty site. Check out the result of this SEO split test. Advanced SEO MORE
This article was contributed by Omer Minkara, Vice President & Principal Analyst, Contact Center & Customer Experience Management. LinkedIn , Twitter. Last week I attended NICE’s analyst summit in scenic Jackson Hole. MORE
It can be tempting to assume your target audience doesn’t include members of Generation Z. But you’d be short-sighted to cut them out of your market. Consider that Gen Z is the most digitally connected generation, and they rely heavily on reviews when purchasing a product. MORE
Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. The next year or so is looking rosy in terms of tech spending. That’s according to The 2022 State of IT report by SpiceWorks ZiffDavis. MORE
You’ve worked hard to ensure your website has a professional vibe and brings in traffic with the appropriate amount of search engine optimization (SEO). You’ve installed call tracking numbers to ensure it is easy to see leads coming from the internet too. MORE
Operating in the business-to-business marketing world can sometimes feel a bit like getting left behind. Many educational materials for marketers such as courses, masterclasses, and certificates focus on the business-to-consumer side of the equations. MORE
In the United States, Hispanic Heritage Month is recognized from September 15 to October 15. MORE
The overarching theme at Content Marketing World tapped into something powerful – the emotions, experiences, and need for personal connection all humans have. Here are some highlights to inspire, motivate, and implement. MORE
Board directors’ duties increasingly entail strategies for protections from cybersecurity attacks. Yet, most directors feel a clear lack of expertise in this complex topic. MORE
Are you looking for the right email marketing software for your business but not sure which one is the best to use? Then this HubSpot review is for you. Email marketing software is just one tool that marketers and businesses use to reach out to their customers. MORE
Biznology
OCTOBER 18, 2021
Board directors’ duties increasingly entail strategies for protections from cybersecurity attacks. Yet, most directors feel a clear lack of expertise in this complex topic.
KoMarketing Associates
OCTOBER 14, 2021
Search engine optimization (SEO) continues to be a critical part of marketers’ overall strategies, but new research suggests that they still face numerous challenges in this area.
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Biznology
OCTOBER 13, 2021
We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people.
Marketing Insider Group
OCTOBER 12, 2021
Operating in the business-to-business marketing world can sometimes feel a bit like getting left behind. Many educational materials for marketers such as courses, masterclasses, and certificates focus on the business-to-consumer side of the equations.
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Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.
Vision Edge Marketing
OCTOBER 12, 2021
You’ve identified a new segment for growth. It meets all of your opportunity and accessibility criteria. You’re ready to start selling, right? Identify a few potential customers, contact, connect, qualify, and rock on. To that we say, “Whoa, Nelly, market validation comes first.”
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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KoMarketing Associates
OCTOBER 13, 2021
As marketers face a rising demand for more content, new research suggests that they are personalizing it to meet the needs of their customers.
Marketing Insider Group
OCTOBER 18, 2021
Customer acquisition is the lifeblood of any business. It’s the driving force behind revenue and overall business growth. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Sounds daunting, right?
Marketing Envy
OCTOBER 12, 2021
Cyber security is changing and developing so rapidly that there’s no way any single person can keep track of it all.
Webbiquity
OCTOBER 15, 2021
Guest post by Dylan Berger. The eco-consumer movement has increased the demand for sustainable products. Businesses are responding to this trend, transitioning away from environmentally degrading manufacturing and distributing procedures.
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Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.
Biznology
OCTOBER 15, 2021
It’s been about two months since Apple announced changes meant to better protect children who use their products from online predators and other threats.
Oktopost
OCTOBER 13, 2021
Exabeam’s VP of Corporate Marketing takes the hot seat. Listen to the podcast: For more thought leadership on keeping up with the speed of B2B business, check out our Radically Transparent podcast on Apple Podcasts , Spotify, YouTube , or LinkedIn.
Content Marketing Institute
OCTOBER 12, 2021
The overarching theme at Content Marketing World tapped into something powerful – the emotions, experiences, and need for personal connection all humans have. Here are some highlights to inspire, motivate, and implement.
Go Beyond SEO
OCTOBER 18, 2021
It can be tempting to assume your target audience doesn’t include members of Generation Z. But you’d be short-sighted to cut them out of your market. Consider that Gen Z is the most digitally connected generation, and they rely heavily on reviews when purchasing a product.
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ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.
Seismic
OCTOBER 15, 2021
In the United States, Hispanic Heritage Month is recognized from September 15 to October 15.
Content4Demand
OCTOBER 13, 2021
Buyer-focused marketing requires us to develop content that speaks to buyers about what they want and need. There’s no way to speak directly to an audience you don’t know. That’s what makes personas so incredibly important. What are they concerned about?
Litmus
OCTOBER 12, 2021
Imagine you invite someone to your house, and when they walk through the front door, you say nothing. Awkward. Or, they immediately begin telling you about a picture you have to buy for your entryway—weird vibes.
Sword and the Script
OCTOBER 12, 2021
Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. The next year or so is looking rosy in terms of tech spending. That’s according to The 2022 State of IT report by SpiceWorks ZiffDavis.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.
Content Marketing Institute
OCTOBER 13, 2021
Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.
Aberdeen HCM Essentials
OCTOBER 14, 2021
This article was contributed by Omer Minkara, Vice President & Principal Analyst, Contact Center & Customer Experience Management. LinkedIn , Twitter. Last week I attended NICE’s analyst summit in scenic Jackson Hole.
Navigate the Channel
OCTOBER 19, 2021
You’ve worked hard to ensure your website has a professional vibe and brings in traffic with the appropriate amount of search engine optimization (SEO). You’ve installed call tracking numbers to ensure it is easy to see leads coming from the internet too.
Litmus
OCTOBER 15, 2021
Litmus Live —THE conference for email marketers—is almost here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like Lyla Rozelle. Lyla Rozelle. Senior Growth Manager, Appcues. Follow Lyla on LinkedIn.
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.
SEMrush
OCTOBER 15, 2021
We added “Buy” to the title of category pages on a beauty site. Check out the result of this SEO split test. Advanced SEO
Content Marketing Institute
OCTOBER 14, 2021
Google keeps changing SEO page title tags. It’s hard to predict what text the search giant will use if it modifies yours. Give your pages titles a better chance of appearing as you intended by following these suggestions.
SmartBug Media
OCTOBER 14, 2021
Marketing is the backbone of any business—without marketing, there would be no sales and no revenue. Marketing is all about creating awareness for your brand, products, and services. It is about marketing your message in the right way, to the right audience, at the right time.
Optinmonster
OCTOBER 12, 2021
Are you looking for the right email marketing software for your business but not sure which one is the best to use? Then this HubSpot review is for you. Email marketing software is just one tool that marketers and businesses use to reach out to their customers.
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Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.
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