Trending Articles

7 Tips for Better LinkedIn Leads

Marketing Insider Group

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does.

Interview with Mike Allton

Onalytica B2B

Mike Allton – Brand Evangelist, Author, Speaker. Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing. Location: St. Louis, MO, USA.

How to Activate Employees and Harness the Power of Internal Experts

Marketing Insider Group

Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation.

Influencers are People, NOT Campaigns

Onalytica B2B

As we’re all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. But for every problem there’s a solution.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

More Trending

Do You Want to Improve Lead Gen? Personalize Your B2B Marketing.

Navigate the Channel

Marketing as a whole is not a numbers game, but lead generation certainly is. We’re all blind going in. By the same token, our prospects only know what our marketing tells them until they try our products.

Email marketers are from Mars, email consumers are not


Let’s make it an even half-dozen articles in a row devoted to various aspects of email marketing, shall we? You can see the previous five here , along with my other recent Biznology columns.

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17 Stellar Stats and Facts for Facebook Fans


Facebook is, for marketers of all types, the social network that can’t be ignored.

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The Biggest Ecommerce Trends You Need to Know About

Marketing Insider Group

Each year, ecommerce continues to grow at an increasingly impressive pace. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $453.5 billion in 2017, up 16 percent from the previous year.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

How committed are you to content marketing in 2018?

Tomorrow People

Watch our latest webinar to discover the latest benchmarks, budgets and trends in content marketing. 40% of marketers surveyed said they’re doing a fair or poor job in content marketing. Are you one of them? If you are, your content strategy could face failure in the coming year.

Interview with Lilach Bullock

Onalytica B2B

Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. Location: London, United Kingdom.

16 B2B print advertising tips

Sales Lead Insights

Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising

5 Inspiring Examples of How to Wow Your Customers with Personalized Video


Forget Game of Thrones and The Walking Dead. For those of us in the real worlds of marketing and customer experience, winter has already come and our enemy is much scarier than a pack of bloodthirsty zombies. We’re in the thick of an epic battle that few will survive: The Battle for Attention and Engagement [insert dramatic music here]. Okay, maybe it’s not that dramatic.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Weekend Reading: “The Story Telling Edge” by Joe Lazauskas and Shane Snow

Marketing Insider Group

For the 166th episode of The Marketing Book Podcast, I interviewed Joe Lazauskas, co-author of The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You.

The Magic Sauce to Account-Based Marketing is Experimentation


The magic sauce to account-based marketing is … experimentation and iteration. But what is Account-Based Marketing (ABM)? How does it work? And does it really work? In this post, we ask other marketers about their efforts with ABM. Account-Based Marketing

How to Dominate Mobile Marketing by Leveraging Engagement

Navigate the Channel

Smartphones are now the number one way that consumers access the Internet. People are no longer making buying decisions sitting at home on a laptop – they are actively doing commerce within the scope of their daily activities.

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3 Digital Trends Driving Improved Customer Experience in 2018

Modern Marketing

Customer Experience (CX) is not just a buzz word. Businesses are operating in a saturated market where brand loyalty is decreasing, price competition is rising and consumers are distracted and exposed to several media, devices and a lot of information.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

4 fears that prevent you from starting your own business


Starting your own business sounds great until you think too long and hard and feel bogged down by all of the things that could go wrong. While 70 percent of Americans aren’t engaged in what they do daily for a living; it’s nerve-racking to leave a stable job with dependable income and vacation time.

Increase the Impact of Your Briefing Center with MultiTaction and Kaon Interactive


CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. Your Executive Briefing Center, or Customer Briefing Center, is a major influencer on enhancing customer sales.

5 Killer Tips for Creating LinkedIn Posts that Hook Readers


Use these killer tips for creating LinkedIn content that hooks and converts readers. B2B Marketing Content Marketing Social Media Marketing

Eager to Sell Your Personal Data? You'll Have to Wait

Customer Experience Matrix

Should marketers pay consumers directly to access their personal data?

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Does your website convert visitors to leads and sales?

Sales Lead Insights

Use this checklist to see if your Web site converts visitors to sales. B2B marketing tools Online marketing

How newly-energized millennial activists are shaping brand choices


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Why putting the business focus on experience pays off

Modern Marketing

Despite numerous articles and opinion pieces promoting the need for brands to adopt customer-centric commerce, the business realities and commercial pressures placed on retailers still mean that many are taking a purely conversion-centric approach.

How to Leverage New Technology in B2B Marketing

KoMarketing Associates

One exciting thing about digital marketing is that it is always changing. There is always a new strategy to test or a new update that makes you question what you thought you knew.

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9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

How To Pump Up Your Pipeline With Video


If you’re thinking about using video in your sales process, but aren’t sure where to start–we’re here to help you out. Video Vednesday delivers industry-leading tips right to your inbox every Wednesday on how to use video to increase response rates, book more meetings, speed up sales cycles, and close more deals. Let’s take a look at the powerful sales knowledge we delivered to sales professionals around the world last month. Increase Response Rates.

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Online marketing

Sales Lead Insights

Use this checklist to see if your Web site converts visitors to sales. B2B marketing tools Online marketing

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Mike Moran on the future of content marketing, search, and digital


Does digital sometimes feel a little overwhelming to you? There are so many things you could do that it can be tough to decide what you should do. And it’s getting ever harder when the things you could do change so rapidly.

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Five Pre-Conference Sessions You Can’t Miss at Modern Customer Experience (ModernCX)

Modern Marketing

Modern Customer Experience (ModernCX) 2018 once again offers registered attendees the opportunity to arrive early for a high-value, free pre-conference training event across multiple Oracle Customer Experience (CX) platforms.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.