INDUSTRY INSIGHTS YOUR PEERS ARE READING
I get to work with some of the best people at the best companies in the business. That's the fun part. MORE
You’ve heard it, you’ve used it, the catchy, trendy term “Customer Success.” Type it into Google and you’ll receive about a billion hits. We’re also seeing customer-facing job titles specific to Customer Success. MORE
We have heard a lot about Millennials ( i.e., Generation Y), their impact on business, politics and society, and how different their values and practices are. Well, get ready for Generation Z. Their attitudes and actions are even more progressive and even more confounding to marketers. MORE
Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics? To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. MORE
The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others. MORE
Although B2B marketers are still relatively new in adopting account-based marketing (ABM), new research shows that they are already seeing success with this tactic. MORE
The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. MORE
Peter Hoffman and Motion Solutions have gained a competitive advantage in the manufacturing industry by adopting marketing automation. Digital Marketing Strategies Manufacturing Marketing Automation MORE
B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”. MORE
Subscribe for blog. The post appeared first on ONLY B2B. blogs Data Cleansing MORE
Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. MORE
Buyer Persona Customer Marketing MORE
Data is useless to us if we don’t know how to properly analyze and share it with our team and our customers. Here are five creative ways to use your data. Adaptive Marketing Content Marketing Digital Marketing Strategies Marketing Strategy Personalization MORE
Time management tips are the most sought-after advice for many entrepreneurs. As an entrepreneur, you wear all the hats. There is a constant demand of your time. Therefore, you need to be able to prioritize your schedule and ensure you’re working intelligently. MORE
Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away. We know that even if the brands we use disappear, another product or service will come along to replace it. What does this mean for content marketing? MORE
One of the reasons that digital marketing is so powerful is that it relies on so much more than simply pushing company advertisements in consumers' faces. It takes a lot more than your basic ad to entice and keep customers these days, especially those in Gen Y and Gen Z. MORE
Guest post by Nick Rojas. A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. MORE
The new year is upon us, and with it comes the traditional series of glossy articles about key technology trends to watch. MORE
There are a lot of misconceptions surrounding good data quality practices and what businesses need to be doing. Because data quality is our specialty, we want to address a few of these myths and talk about what the facts actually are. data quality MORE
It seems a bit soon to wax nostalgic about the good old days of the Customer Data Platform industry. But the industry has become so bewilderingly diverse in recent years that it is tempting to recall simpler times when all a new product needed to promise was making it easier to unify their customer data. That was way back in 2016. Stride is clearly a next-generation CDP, on the market for under two years and including the analytic and orchestration tools common to new CDP systems. MORE
One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” MORE
The 2019 mailing year is already well underway. For many senders, that means dealing with reputation fallout from sky-high holiday volume and re-implementing best practices on outbound campaigns that may have been improperly removed. MORE
Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Some of the dominant trends you can expect to see in 2019 are: Live Video. Video is still top of the content marketing list, and the only thing that beats it is live video or streaming. MORE
More marketers are turning to MarTech to achieve their top objectives. However, new research suggests that they are struggling to reach their goals and see an ROI from their efforts. Ascend2 recently conducted the “Marketing Technology Trends Survey” and discovered that the majority of marketers (63 percent) are still “working on it” when it comes to implementing MarTech. MORE
Artificial intelligence is a huge buzzword across marketing right now, with over 60% of CEOs saying AI will have a larger impact on their businesses than the internet. Let that soak in for a moment. A larger impact than the internet. MORE
As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Creating blogs that rank, and rank well, isn’t easy — but it’s not impossible. MORE
Marketing Insider Group
FEBRUARY 18, 2019
One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?”
Modern Marketing
FEBRUARY 18, 2019
The 2019 mailing year is already well underway. For many senders, that means dealing with reputation fallout from sky-high holiday volume and re-implementing best practices on outbound campaigns that may have been improperly removed.
Marketing Insider Group
FEBRUARY 13, 2019
Time management tips are the most sought-after advice for many entrepreneurs. As an entrepreneur, you wear all the hats. There is a constant demand of your time. Therefore, you need to be able to prioritize your schedule and ensure you’re working intelligently.
KoMarketing Associates
FEBRUARY 13, 2019
Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics? To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content.
Advertisement
Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.
Reachforce
FEBRUARY 15, 2019
Many companies don't realize just how important their data is. They know they have this data and they understand that it's useful, but they don't realize what the impact would be if they lost it all, if it were corrupted, or if there was a data breach. data management
|
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
|
|
DiscoverOrg
FEBRUARY 13, 2019
The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others.
Marketing Insider Group
FEBRUARY 13, 2019
The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry.
KoMarketing Associates
FEBRUARY 12, 2019
Although B2B marketers are still relatively new in adopting account-based marketing (ABM), new research shows that they are already seeing success with this tactic.
Reachforce
FEBRUARY 11, 2019
One of the reasons that digital marketing is so powerful is that it relies on so much more than simply pushing company advertisements in consumers' faces. It takes a lot more than your basic ad to entice and keep customers these days, especially those in Gen Y and Gen Z.
Advertisement
After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.
Sales Lead Insights
FEBRUARY 12, 2019
I get to work with some of the best people at the best companies in the business. That's the fun part.
Marketing Insider Group
FEBRUARY 11, 2019
Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away. We know that even if the brands we use disappear, another product or service will come along to replace it. What does this mean for content marketing?
KoMarketing Associates
FEBRUARY 14, 2019
More marketers are turning to MarTech to achieve their top objectives. However, new research suggests that they are struggling to reach their goals and see an ROI from their efforts. Ascend2 recently conducted the “Marketing Technology Trends Survey” and discovered that the majority of marketers (63 percent) are still “working on it” when it comes to implementing MarTech.
Reachforce
FEBRUARY 13, 2019
There are a lot of misconceptions surrounding good data quality practices and what businesses need to be doing. Because data quality is our specialty, we want to address a few of these myths and talk about what the facts actually are. data quality
Advertisement
Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Act-On
FEBRUARY 15, 2019
Peter Hoffman and Motion Solutions have gained a competitive advantage in the manufacturing industry by adopting marketing automation. Digital Marketing Strategies Manufacturing Marketing Automation
Biznology
FEBRUARY 14, 2019
Artificial intelligence is a huge buzzword across marketing right now, with over 60% of CEOs saying AI will have a larger impact on their businesses than the internet. Let that soak in for a moment. A larger impact than the internet.
KoMarketing Associates
FEBRUARY 12, 2019
B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.
Customer Experience Matrix
FEBRUARY 16, 2019
It seems a bit soon to wax nostalgic about the good old days of the Customer Data Platform industry. But the industry has become so bewilderingly diverse in recent years that it is tempting to recall simpler times when all a new product needed to promise was making it easier to unify their customer data. That was way back in 2016. Stride is clearly a next-generation CDP, on the market for under two years and including the analytic and orchestration tools common to new CDP systems.
Advertisement
From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).
Act-On
FEBRUARY 14, 2019
Data is useless to us if we don’t know how to properly analyze and share it with our team and our customers. Here are five creative ways to use your data. Adaptive Marketing Content Marketing Digital Marketing Strategies Marketing Strategy Personalization
Modern Marketing
FEBRUARY 15, 2019
The new year is upon us, and with it comes the traditional series of glossy articles about key technology trends to watch.
Marketing Insider Group
FEBRUARY 14, 2019
We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing. If you’re not fully on the bandwagon yet or you’re just considering dipping your toes in the water, you’re not the only one.
NuSpark
FEBRUARY 13, 2019
Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Some of the dominant trends you can expect to see in 2019 are: Live Video. Video is still top of the content marketing list, and the only thing that beats it is live video or streaming.
Advertisement
Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Biznology
FEBRUARY 15, 2019
Act-On
FEBRUARY 12, 2019
Buyer Persona Customer Marketing
Modern Marketing
FEBRUARY 11, 2019
Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab.
Marketing Insider Group
FEBRUARY 18, 2019
As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Creating blogs that rank, and rank well, isn’t easy — but it’s not impossible.
Advertisement
Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Measure Up Marketing
FEBRUARY 14, 2019
You’ve heard it, you’ve used it, the catchy, trendy term “Customer Success.” Type it into Google and you’ll receive about a billion hits. We’re also seeing customer-facing job titles specific to Customer Success.
Biznology
FEBRUARY 11, 2019
We have heard a lot about Millennials ( i.e., Generation Y), their impact on business, politics and society, and how different their values and practices are. Well, get ready for Generation Z. Their attitudes and actions are even more progressive and even more confounding to marketers.
Only B2B
FEBRUARY 18, 2019
Subscribe for blog. The post appeared first on ONLY B2B. blogs Data Cleansing
141 
Let's personalize your content