Marketing Insider Group

JANUARY 21, 2025

Social media is an incredibly valuable tool because you can use it to connect directly with your audience. It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy. According to Statista, the average internet user will spend 143 minutes per day on social media in 2024. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens.

Social Media 270

Social Media Media Content Work Management 270

Vision Edge Marketing

JANUARY 21, 2025

For this episode of “What’s Your Edge?” Im thrilled to welcome Heather Valentine to the conversation. Heather is a seasoned growth executive with over 25 years of experience leading high-performing teams in the SaaS-based healthcare and life sciences technology sectors. Her career spans the entire innovation lifecycle, making her a perfect fit for our Barriers to Revenue Growt h discussion today and strategies to overcome these.

Barriers 172

Barriers Lead Scoring Lead Ranking Marketing & Strategy 172

Webbiquity

JANUARY 23, 2025

Guest post by Indiana Lee. Marketingprofessionals will face substantial shifts in how they connect with audiences and measure success in the next few years. As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Image credit: Memento Media on Unsplash Marketing teams now require proficiency in data analysis, automation tools, and privacy compliance alongside their established expertise i

Lead Ranking 150

Lead Ranking Marketing Automation Services Work Management Allocation 150

Zoominfo

JANUARY 21, 2025

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems dont just centralize data or automate tasks they actively analyze, predict, and collaborate in ways that are completely reshaping roles and workflows.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Lead Ranking Marketing Automation Services 130

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Martech

JANUARY 21, 2025

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. It often underperforms in reach, engagement and ROI, leaving opportunities untapped. Content atomization addresses this challenge. Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific platforms and audiences.

ROI 111

ROI Top of Funnel Best Practices Marketing Analytics Tools 111

CMSWire

JANUARY 21, 2025

I teamed up with AI for 2025 marketing predictions. Expect insights, surprises and a few bold takes on the future of marketing. Continue reading.

Trends 129

Trends Generation Marketing Analytics 129

Webbiquity

JANUARY 22, 2025

Creating original, new images is among the top uses for generative AI. Tools like Adobe Firefly, Microsoft Designer, Canva , and Midjourney are among the most popular. Users of X (formerly Twitter) can now take advantage of Grok. All of these tools can create semi-realistic images, but all have their drawbacks as well. Grok in particular gets some details humorously wrong , such as a cigarette sticking out of Mickey Mouse’s face; a door handle and door hinge both on the same edge of a door

Generation 148

Generation User-Generated Content Impressions Twitter 148

Zoominfo

JANUARY 24, 2025

For todays sales teams, data and signals are the foundation for smarter strategies, better decisions, and consistent growth. But the sheer volume of information available paired with a growing number of outreach channels and tools mean that the real power lies in drawing insights from that pile of data. Sales analytics software is the key tool that turns the massive volumes of data in CRMs, data platforms, martech tools, and other key sources into clear, actionable insights that empower teams

Marketing Automation Services 130

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 130

Martech

JANUARY 21, 2025

I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations, ambitions and even moments of self-doubt. It’s not just about finding answers it’s about gaining clarity by seeing your ideas reflected, reframed, or expanded. Millions rely on AI for guidance, trusting these systems to help navigate life’s complexities.

Marketing AI 109

Marketing AI Intent Tools Advertising Agencies 109

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Acrolinx

JANUARY 21, 2025

Overcoming challenges in the editorial process In many large businesses, content creation is far from efficient. Editorial cycles often become lengthy and repetitive, causing even straightforward content projects to take more time than necessary. The root of the problem lies in traditional content creation’s slow and manual nature. This inefficiency prevents organizations from producing enough high-quality content to support key business initiatives.

Marketing AI 97

Marketing AI Tools Guidelines Content 97

CMSWire

JANUARY 21, 2025

GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to improve conversion rates and SEO. Continue reading.

Marketing Analytics Tools 112

Marketing Analytics Tools Analytics Google Conversion Rate 112

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.

Linkedin 101

Linkedin Marketing & Strategy Marketing Strategy Examples 101

SocialPilot

JANUARY 21, 2025

Struggling to make sense of your social media performance? Thats where a social media analytics dashboard comes in. Its your one-stop solution to track, measure, and optimize campaigns across platforms like Instagram, Facebook, X, and LinkedInall in real-time. By giving you a clear picture of whats working and whats not, these dashboards help you cut through the noise and focus on strategies and campaigns that deliver results.

Social Media 84

Social Media Analytics Media Examples 84

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Martech

JANUARY 21, 2025

Lin-Manuel Miranda, creator and star of Hamilton and In the Heights, excels in acting, singing and dancing. Gene Kelly was a master of acting, singing and dancing, best known for films like Singin in the Rain and An American in Paris. These artists are triple threats literally one in a million. In fact, Miranda has talent that exceeds a triple threat as he is also a songwriter and producer, making him a quintuple threat.

Copywriting 105

Copywriting Act-On Creativity Advertising Benchmark 105

The Daily Egg

JANUARY 23, 2025

A target audience includes the people who most likely want your product or service. Its a subset of your target market, which includes anyone who. The post 4 Steps To Get In Front Of Your Target Audience Tonight appeared first on The Daily Egg.

Service 98

Service Product Marketing Content Marketing 98

CMSWire

JANUARY 21, 2025

Make the most of your unused marketing budget. Turn it into real growth with smart moves that make an impact and show the value of your department. Continue reading.

Marketing Budget 111

Marketing Budget Spending Marketing Analytics 111

Sprout Social

JANUARY 21, 2025

LinkedIn posts and industry headlines would have you believe organic social media is dead. Breathing its last gasp. Being shoved aside in favor of pay-to-play approaches. Yet, organic social media persists. It now requires more strategy, time and resources, but dismissing it entirely in favor of paid ads is shortsighted. Theres still real value to be found in focusing on organic growth.

Social Media 92

Social Media Organization Media Paid Social Agency 92

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Content Marketing Institute

JANUARY 23, 2025

Find the treasures in your marketing data with the help of Google Analytics 4 and AI tools. Input this data and ask these questions to gain highly valuable knowledge.

Analytics 98

Analytics Marketing Analytics Tools Google Paid Search Agency 98

Martech

JANUARY 22, 2025

Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Whether you’re a service provider offering a quote or a client seeking a price, answering that question isnt as straightforward as it seems. The key to avoiding miscommunication, budget overruns and unsatisfied expectations lies in how you define the project upfront.

Work Management 105

Work Management Marketing Management Contingency Planning Budget Programs 105

Optinmonster

JANUARY 20, 2025

Sometimes people just need a little extra push to take you up on an offer. Even if it’s a good one that you just know they want. In this tutorial, we’re going to show you how to create a tiered discount offer (sometimes called “nested coupons”) using a really cool OptinMonster feature called MonsterChains. Requirements: To use MonsterChains you need a Growth subscription.

Opt-out 95

Opt-out Opt-in Rules Template 95

Acrolinx

JANUARY 23, 2025

Are you in marketing? Have you recently found yourself being asked to contribute to keeping churn levels low? Or are you in a customer services or support role? Are you finding yourself asked to focus more on keeping the brand personality through customer success programs and promoting real customer value, rather than just one-dimensional, snapshot CSAT scores?

Service 96

Service Effectiveness Paid Search Agency Customer Satisfaction 96

Advertisement

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

The Daily Egg

JANUARY 23, 2025

Need in-depth guidance on a nuanced subject or training in a technical area? Ask a subject matter expert (SME) who knows the topic inside and. The post How to Be the Go-To Subject Matter Expert in Your Niche appeared first on The Daily Egg.

SME 95

SME Training Content Marketing Content 95

Content Marketing Institute

JANUARY 21, 2025

Joy can be a successful marketing strategy only if you dont adopt a Pollyanna approach. Learn how to rebel with joy successfully with examples from Purina, Dramamine, Nike, and even an insurance company.

Examples 97

Examples Branding Brand Identity Paid Search Agency 97

Martech

JANUARY 21, 2025

Its the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. We examined the updates for Salesforce Marketing Cloud, Marketing Cloud Account Management (formerly Pardot) and the newly renamed Personalization (formerly Einstein Personalization) to find the most interesting and helpful updates for marketers.

Marketing Automation Services 97

Marketing Automation Services API Deliverability Landing Pages 97

Optinmonster

JANUARY 24, 2025

Images are a powerful way to grab attention, tell stories, and make your content stand out. But high-quality visuals often come with a hefty price tag, which isnt ideal if you’re managing a tight budget. Thankfully, there are websites offering beautiful, professional-quality images for free. Whether youre a social media manager creating posts, a web designer building websites, or a marketer working on email campaigns, this guide is here to help.

Best Practices 93

Best Practices Aggregators Curation High Quality Lead 93

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Thinkers360

JANUARY 19, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Innovation for 2025. Congratulations to all our influencers on Innovation who participated! Top 50 Global Thought Leaders and Influencers on Innovation 2025 2025 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 122

B2B Thought Leadership Lead Scoring Lead Ranking Thought Leadership 122

Ahrefs

JANUARY 21, 2025

At Ahrefs, we have a team of extremely skilled (and very human) designers, but not everyone has that luxury.

Generation 86

Generation Best Practices Social Media Design 86

Visitor Queue

JANUARY 18, 2025

With over 122 million users per day, YouTube marketing offers a number of different ways to get in front of your target audience. Over the years, YouTube has grown from a simple video-sharing platform to an essential place that marketers need to consider if they want to stand out from their competition. Its partnership with […] The post YouTube Marketing 101: Everything You Need to Know to Rank appeared first on Visitor Queue Blog | Identify Website Traffic.

Youtube 82

Youtube Traffic Video Marketing Marketing & Strategy 82