Trending Articles

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THE Marketer's Guide on Launching an Affiliate Email Campaign

SendX

Affiliate marketing is familiar to most people who spend part of their lives online. It’s the basic term for digital marketers, while affiliate programs have probably targeted every casual Internet surfer. Whenever you come across messages like “this post contains affiliate links” or hear a YouTube blogger encouraging the audience to click the link in the video description, affiliate marketing campaigns have reached their objectives.

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Is Social Media Worth It in 2024?

Marketing Insider Group

Social media is more pervasive than ever, with nearly 5.1 billion people engaging on various platforms monthly. From sharing life moments on Instagram to networking professionally on LinkedIn, social media has woven itself into the fabric of our daily lives. However, social media could be experiencing an oversaturation of content and, therefore, might be a challenging place to connect with your target audience.

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Does the AIDA Model Hold Water for Sales in 2024?

Marketing Insider Group

Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Image Source But as we stride into 2024, does this classic model still hold water? With digital transformation reshaping consumer behavior and the emergence of new marketing channels , it’s essential to reassess traditional methods.

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The Marketing Book Podcast: “Blue Goldfish 2.0” by Stan Phelps

The Forward Observer

Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher About the Book In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 emerges as the essential guide for businesses aiming to lead through innovation. This updated second edition shines a spotlight on the power of AI, data, and analytics, featuring over 400 case studies that exemplify how companies are elevating the customer experienc

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Unlock Insights With ZoomInfo Copilot’s AI-Powered Account Summaries

Zoominfo

In a ruthlessly competitive market, deep account knowledge can tip the scales between a stalled deal and a successful sale. Enter ZoomInfo Copilot , an AI-fueled sales tool that effortlessly summarizes the essential information for any account, giving sellers the ability to engage confidently and win more deals. Here’s how it works. The Power of AI-Generated Account Summaries ZoomInfo Copilot uses artificial intelligence to create comprehensive account summaries.

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Campaign Automation Explained: Simplify Your Marketing Efforts

ClickDimensions

Campaign automation is a customer journey builder inside the ClickDimensions product, designed to help businesses set up dynamic paths for contacts or leads to follow based on the actions they have taken. For instance, automation could be set up once a customer fills in a Contact Us form, subscribes to a newsletter or downloads a piece of content. The journeys are designed to nurture leads (eventually into customers) through emails and other forms of communication potentially from sales teams th

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Can Marketing Agencies Create Content for Any Industry?

Marketing Insider Group

Marketing agencies are a vital resource as businesses compete for attention in a nearly endless online landscape. They’re responsible for brand engagement and messaging, which can make or break companies in this modern digital age. However, an important question remains: Can marketing agencies tailor their content for any industry? Answering that question involves taking a deep dive into content creation and its purpose.

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The Televerde Effect: Transforming Lives Through Second Chances

Televerde

On a typical Monday morning, my lifelong friend from grade school, Cristie, had her usual hair appointment with her stylist, Edward. As they chatted about life, Cristie began to share a personal story that had been weighing on her mind. “Did I ever tell you about my friend?” Cristie began, her voice tinged with emotion. “She lost her way for a while but has now found her path and is living her best life.

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Unleashing the Power of AI-Generated Emails With ZoomInfo Copilot

Zoominfo

Prospects are increasingly inundated with email pitches, making it harder than ever to stand out. So how can sellers leverage the latest technology without sinking into inbox oblivion? ZoomInfo Copilot ’s cutting-edge AI Email Generation feature can help. Copilot automatically pulls relevant, timely data from the most accurate sources to write targeted, personalized emails that stand out from generic messages.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How Georgia-Pacific seeks to leverage AI to its full marketing potential

Martech

The author is SVP of CPG Marketing and CX for Georgia-Pacific. While navigating AI can be challenging, understanding its capabilities and investing in the right programs can reduce repetitive tasks, generate ideas, identify best practices and improve decision-making. This saves money and allows marketers to fully bring brands to life. At Georgia-Pacific, our marketing team has embraced a disciplined approach to identifying opportunities, experimenting and scaling AI and various types of technolo

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Competitive Intel: Here’s What an SEO Competitor Analysis Tells You

Top Rank Marketing

Search engine optimization (SEO) is a competition. For any given keyword or topic, your content is battling thousands of others for limited (and constantly shrinking !) real estate. Here’s how small the victor’s podium is: The top three organic search results receive more than 2/3rds of the clicks The top result receives more clicks than the 3rd-10th combined In searches with a featured snippet, the snippet has a 43% click through rate With such a narrow target to hit, it’s not enough to optimi

Analysis 101
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How Connected TV Advertising Can Transform Your Marketing Strategy

Marketing Insider Group

Many individuals in today’s society have become accustomed to getting everything on-demand. This includes TV shows, live broadcasts, movies, and other similar types of entertainment. Gone are the days when consumers were trapped by the limits of pre-programmed, linear TV. Now, streaming has allowed households to cut out cable—or never connect with it at all.

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Did Cannes Lions Awards Just Say Content Beats Advertising?

Content Marketing Institute

Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Is this shakeup a genuine shift of content’s role?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Less Searching, More Selling: ZoomInfo Copilot’s AI Account Prioritization

Zoominfo

For sales teams, finding the right accounts to target is both critical for success and annoyingly tedious. ZoomInfo Copilot’s AI Account Prioritization feature addresses this challenge head-on, delivering the most relevant accounts directly to sales teams, enabling them to spend more time building relationships and closing deals. Cutting Through the Noise With Key Data Points ZoomInfo Copilot’s AI Account Prioritization feature works by spotlighting the accounts that matter most to each in

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Business leaders believe AI can deliver a competitive advantage

Martech

No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the takeaway from the new “State of Personalization 2024” report from Twilio Segment. A similarly large portion, 86%, expects artificial intelligence to support a shift from reactive to predictive personalization.

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AI Is Killing Traditional Organic Search Engine Optimization for Your Company

Square 2 Marketing

We’ve all heard that artificial intelligence is coming to take our jobs. It’s already here helping us write speeches, send emails and optimize our websites. When it comes to search engine optimization, AI has already changed our browsing experience, and you should be changing how you think about using traditional SEO to help your business get found.

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How To Market Your Marketing To Marketers [New Research]

Content Marketing Institute

Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Target Account Digests: Engage Buyers at the Right Time With ZoomInfo Copilot

Zoominfo

Engaging the right buyers at the right time is the key to success for any sales team. ZoomInfo Copilot’s Personalized Target Account Digest feature empowers go-to-market professionals by alerting them when their most promising prospects exhibit the right signals. Here’s how ZoomInfo Copilot alerts you to your most promising prospects when they generate high-value signals, allowing you to act fast and maximize your chances of success. 3 Key Features of the Personalized Target Account Digest

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3 traits of an effective marketing CRM product owner

Martech

Your company just bought a shiny new CRM. Great! Now, who drives it? Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. But what makes a CRM product owner truly exceptional?

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A Beginner’s Guide To Social Media Personal Branding

CopyBlogger

Building a personal brand on social media can lead to many new opportunities, from building personal relationships with other industry. Continue Reading The post A Beginner’s Guide To Social Media Personal Branding appeared first on Copyblogger.

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7 ideas explaining why the B2B SaaS sector is sluggish right now

Sword and the Script | B2B

Too many B2B SaaS companies went after ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with these other trends – is the cliff notes on what’s thwarting sales and marketing in the tech sector In the years following the dot-com bubble, I had the good fortune of representing a $180 million venture capital (VC) fund (they are much bigger now).

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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CMO Circle: Tom Wentworth’s Unconventional Approach to Long-Term Marketing Success

CMSWire

Discover Tom Wentworth’s outside-the-box approach to marketing and running a full-fledged news organization at Recorded Future. Continue reading.

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Best Days to Cold Call in 2024: Data From 1.4 Million Sales Calls

Zoominfo

You’ve got a killer product, a clear value prop, loads of customer proof and an airtight list of good-fit prospects. Calling these leads should be a breeze — so why aren’t you connecting? Like it or not, even the most well-prepared sales rep can crash and burn by simply timing their cold calls wrong. Thankfully, there are data-driven insights that improve cold calling outcomes if you apply them.

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Will you ever trust a B2B tech vendor?

Martech

Trust in business is not quite the same as trust in our personal lives. I think everyone recognizes that. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. When it comes to trust, the best a B2B tech vendor can hope for is to be where IBM stood when someone coined the phrase, “No one ever got fired for buying IBM.

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AI and the art of meaningful conversation

Oktopost

Ruth Zive, CMO of LivePerson stops by the Radically Transparent podcast to reveal an unexpected truth: the most powerful tools in business are not advanced AI technology or sophisticated algorithms. It’s the simple act of conversation. Listen to the podcast: Watch the live recording: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary Conversations captivate us.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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B2B account-based marketing (ABM): Yes, it drives serious marketing success. No, it doesn’t have to be perfect.

The Lead Agency

Account-based marketing (ABM) has been around for decades. It’s tried and true; the businesses that follow it swear by it, but yet it lacks the take-up of other digital marketing avenues. That’s because ABM can be a complicated venture. In its true form, it’s perceived as a tactic for big businesses with (often expensive) marketing [.

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Acrolinx’s Latest Generative AI Capabilities

Acrolinx

Learn about Acrolinx's latest generative AI features which are making content creation and governance even easier for the enterprise. The post Acrolinx’s Latest Generative AI Capabilities appeared first on Acrolinx.

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What is Data Mining? And How B2B Businesses Might Leverage It 

PureB2B

Big data, B2B data, and now data mining all play a significant role in driving growth. Read about what data mining is and how B2B businesses can leverage it.

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