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Many marketers have already integrated social media into their overall marketing plans. However, new research suggests that this tactic remains one of the most difficult to measure in terms of revenue. MORE
If developing a strategy to wean your media plans and martech stack off third-party (3P) cookies hasn’t been top priority, it should be now. MORE
Fresh, relevant content is vital in content marketing. But this doesn't mean you have to create everything from scratch. Revisiting and revising past assets is just as important to growing your audience that trusts your brand. MORE
For better marketing, personify your prospects and customers. Meet Bill, he’s the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit only when he has to. Bill drives a late model SUV with a booster seat in the back seat for his four-year-old daughter. MORE
Next week, the Product Marketing Alliance will be hosting their first-ever Customer Marketing Summit and Influitive is a proud sponsor of this event. We’re even more proud of the fact that one-third of the event sessions feature Influitive customers. MORE
If you read the latest business books or shop for the latest sales and marketing technology, you see the same story, over and over. That there is a revolution of companies that have reinvented how to engage with and convert customers. MORE
As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. MORE
You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. MORE
On this week’s episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t believe them MORE
As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. MORE
When’s the best time to post on Instagram to make sure a post gets seen? And what about the best time to get the most likes? The most comments? We’re here to tell you that—sigh—there’s no one single “best time” to post. The time is different for every single Instagram account. MORE
How brand recognition gives organizations the ability to communicate faster and across a broader range of topics to stay top of mind. Back when people socialized and mingled at parties, introductory chit-chat was an artform. MORE
The world of Virtual Reality is fast becoming more popular as a way for companies to solve problems, increase productivity, and train employees. The problem with VR in the past was that it has been too expensive for many smaller businesses. MORE
Traditional ROI formulas aren’t a great fit for showing content marketing’s value to the business. But that doesn’t mean you’re off the hook when it comes to showing results. These ideas will help you express your program’s value in the language of business. MORE
2020 was a tough year for B2B marketers – and everyone else. But there were some bright spots. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. MORE
While content marketing tactics and times change, one thing remains constant – people and the way they behave. That’s why you should consider these 10 psychology triggers when crafting your content. MORE
One of my favorite philosophical dilemmas is Zeno’s dichotomy paradox. You may have heard it before! A version of it goes something like this: The greek goddess Atalanta plans to take a run to the end of a certain well-beaten path. MORE
Taking a customer advocacy program global is no small feat. As programs grow, it becomes more challenging to create personalized content that feels hyper relevant to each member. MORE
Networking is challenging even in “normal” times. Networking effectively online can be even more difficult. Fortunately, one Twin Cities startup has a plan to change that. Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. MORE
Does standing out online against competitors feel like a game of cat and mouse? They publish an interesting guide – you rush to publish something similar with slight changes. They expand to a new social media platform – you develop a strategy for that platform to make sure you have a presence. MORE
Search engine optimization is long-term strategy. You have to be working consistently on adding relevant content, optimizing existing pages and acquiring backlinks to finally start seeing highly anticipated organic traffic. MORE
SEO is something content marketers have to tweak and refine continuously. SEO practices that matter today can change tomorrow. Looking at SEO as only keywords doesn’t provide you with the big picture. MORE
We often think of marketing messages as springing from serendipitous breakthroughs, big ideas that come in a flash of creative brilliance. And that may be true, sometimes. But like many aspects of B2B marketing, message strategy can be developed—and improved—by following a proven process. MORE
Did y’all see it? It’s breathtaking. Look at us in all our glory. We’re boxing, surfing, running, biking, weight-lifting, and doing yoga, lots of yoga!, all while supremely, stunningly pregnant. Nike nailed it. MORE
Any parent knows that kids are extremely adept at taking advantage of opportune moments to “play” on mom or dad’s phone. But if you manage your company’s social media accounts, this is actually a risk that you should consider. MORE
Marketing Insider Group
APRIL 6, 2021
You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones.
Tomorrow People
APRIL 8, 2021
How brand recognition gives organizations the ability to communicate faster and across a broader range of topics to stay top of mind. Back when people socialized and mingled at parties, introductory chit-chat was an artform.
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Influitive
APRIL 8, 2021
Next week, the Product Marketing Alliance will be hosting their first-ever Customer Marketing Summit and Influitive is a proud sponsor of this event. We’re even more proud of the fact that one-third of the event sessions feature Influitive customers.
Zoominfo
APRIL 8, 2021
Sales methodologies like BANT — shorthand for budget, authority, need, timeframe — can help reps identify business opportunities at the outset of the sales process.
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With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
KoMarketing Associates
APRIL 7, 2021
Many marketers have already integrated social media into their overall marketing plans. However, new research suggests that this tactic remains one of the most difficult to measure in terms of revenue.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Biznology
APRIL 9, 2021
Any parent knows that kids are extremely adept at taking advantage of opportune moments to “play” on mom or dad’s phone. But if you manage your company’s social media accounts, this is actually a risk that you should consider.
Influitive
APRIL 7, 2021
Taking a customer advocacy program global is no small feat. As programs grow, it becomes more challenging to create personalized content that feels hyper relevant to each member.
Webbiquity
APRIL 6, 2021
Networking is challenging even in “normal” times. Networking effectively online can be even more difficult. Fortunately, one Twin Cities startup has a plan to change that. Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition.
KoMarketing Associates
APRIL 7, 2021
2020 was a tough year for B2B marketers – and everyone else. But there were some bright spots. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them.
Speaker: Bryan Naas, VP of Sales Productivity at Braze
Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.
Marketing Insider Group
APRIL 7, 2021
Does standing out online against competitors feel like a game of cat and mouse? They publish an interesting guide – you rush to publish something similar with slight changes. They expand to a new social media platform – you develop a strategy for that platform to make sure you have a presence.
Biznology
APRIL 8, 2021
Did y’all see it? It’s breathtaking. Look at us in all our glory. We’re boxing, surfing, running, biking, weight-lifting, and doing yoga, lots of yoga!, all while supremely, stunningly pregnant. Nike nailed it.
Sales Lead Insights
APRIL 7, 2021
For better marketing, personify your prospects and customers. Meet Bill, he’s the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit only when he has to. Bill drives a late model SUV with a booster seat in the back seat for his four-year-old daughter.
Content Marketing Institute
APRIL 5, 2021
While content marketing tactics and times change, one thing remains constant – people and the way they behave. That’s why you should consider these 10 psychology triggers when crafting your content.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
KoMarketing Associates
APRIL 6, 2021
As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic.
ANNUITAS
APRIL 7, 2021
If you read the latest business books or shop for the latest sales and marketing technology, you see the same story, over and over. That there is a revolution of companies that have reinvented how to engage with and convert customers.
Biznology
APRIL 8, 2021
We often think of marketing messages as springing from serendipitous breakthroughs, big ideas that come in a flash of creative brilliance. And that may be true, sometimes. But like many aspects of B2B marketing, message strategy can be developed—and improved—by following a proven process.
Marketo Events
APRIL 6, 2021
As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
DivvyHQ
APRIL 7, 2021
Fresh, relevant content is vital in content marketing. But this doesn't mean you have to create everything from scratch. Revisiting and revising past assets is just as important to growing your audience that trusts your brand.
Litmus
APRIL 6, 2021
If developing a strategy to wean your media plans and martech stack off third-party (3P) cookies hasn’t been top priority, it should be now.
Sharpspring
APRIL 7, 2021
Search engine optimization is long-term strategy. You have to be working consistently on adding relevant content, optimizing existing pages and acquiring backlinks to finally start seeing highly anticipated organic traffic.
Biznology
APRIL 7, 2021
The world of Virtual Reality is fast becoming more popular as a way for companies to solve problems, increase productivity, and train employees. The problem with VR in the past was that it has been too expensive for many smaller businesses.
Advertisement
When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.
Content Marketing Institute
APRIL 7, 2021
Traditional ROI formulas aren’t a great fit for showing content marketing’s value to the business. But that doesn’t mean you’re off the hook when it comes to showing results. These ideas will help you express your program’s value in the language of business.
Hinge Marketing
APRIL 9, 2021
One of my favorite philosophical dilemmas is Zeno’s dichotomy paradox. You may have heard it before! A version of it goes something like this: The greek goddess Atalanta plans to take a run to the end of a certain well-beaten path.
Moz
APRIL 9, 2021
On this week’s episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t believe them
Hootsuite
APRIL 7, 2021
When’s the best time to post on Instagram to make sure a post gets seen? And what about the best time to get the most likes? The most comments? We’re here to tell you that—sigh—there’s no one single “best time” to post. The time is different for every single Instagram account.
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
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