KoMarketing Associates

MAY 24, 2023

Digital marketers continue to face challenges, such as customer turnover and budget cuts. However, new research suggests that they are still confident in their ability to reach their goals and understand the needs of their target audience. Momentive recently published its “2023 Digital Marketing Report,” and statistics indicated that 12% of digital marketers expect their team’s budget to decrease from what it was last year.

Marketing 270

Marketing B2B Marketing Marketing Report Marketing Strategy 270

Customer Experience Matrix

MAY 26, 2023

The size of most markets is governed by a combination of supply and demand. Typically one or the other is limited: while there may be a bottomless appetite for chocolate, there is only so much cocoa in the world; conversely, while there is a near-infinite supply of Internet content, there are only so many hours available to consume it. The marketing technology industry has been a rare exception with few constraints on either factor.

Buy 156

Buy Ad Building Marketing Report User-Generated Content 156

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. As a result, combing for data on its billions of pages can be harder than finding a needle in the proverbial haystack. That’s the reason you need advanced Google search strategies.

Search Marketing 188

Search Marketing Content Marketing Google Optimization 188

Vision Edge Marketing

MAY 23, 2023

“The economy is in a very unsettling, dicey situation,” said Joseph LaVorgna , chief economist at SMBC Nikko Securities America. “All forward-looking measures are pointing to significant slowing.” As a result, businesses face increased risk and volatility. One way business leaders can mitigate risk, support growth, and protect their business during times of uncertainty is to consider a diversification strategy.

Marketing Strategy 163

Marketing Strategy Analytics Marketing Prospects Amazon 163

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Business

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions. But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal.

Intent Data 130

Intent Data Intent Zoominfo Marketing Prospects 130

Marketing Insider Group

MAY 24, 2023

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing. Bing, once considered a smaller player in the search engine game, has been quietly integrating advanced AI technology into its platform.

Google 171

Google Search Marketing User-Generated Content Marketing Strategy 171

Oktopost

MAY 22, 2023

Chloe Stevens reveals expert tips for crafting a strong social strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary People want to follow people on social media. As soon as we pivoted to showcasing the upside team and our commitments and values, we saw a massive spike in our engagement.” Today more than ever, audiences demand authenticity from brands on social media.

Tips 118

Tips Social Media B2B Sales Youtube 118

Sprout Social

MAY 23, 2023

Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important.

Social Media 111

Social Media Social Marketing Marketing Strategy Media 111

Roketto

MAY 26, 2023

Are you tired of playing a game of digital whack-a-mole with your online business? Are you juggling so many sales and SaaS marketing tools that you’re beginning to feel like a circus performer?

Hubspot 83

Hubspot Practices Tips Best Practices 83

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Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!

B2B

Search Engine Journal

MAY 26, 2023

Experience the future of search with Google's innovative Search Generative Experience (SGE) and explore the effectiveness of AI-powered overviews against standard SERP features. The post Google Search Generative Experience: A Look At SGE With 12 AI Overviews appeared first on Search Engine Journal.

Generation 118

Generation Google SERP Features 118

Velocity Partners

MAY 24, 2023

Hello. Come on in. And you brought wine! You shouldn’t have. We don’t expect you to care about our new site and new direction as much as we do — but the reasons behind it all are super-relevant to every B2B marketer. Even you. Because B2B marketing has changed a LOT since we launched the old V site. In pretty important ways… The start of a new era We saw the tides turning a few years ago: the thing we sold, the way we made it, and the people we sold it to started to change.

B2B Marketing 105

B2B Marketing B2B Sales Content Marketing Marketing Strategy 105

Hootsuite

MAY 25, 2023

Let’s all welcome our robot overlords, as AI has proven to be an unstoppable force in digital marketing. With our beloved robots here to stay, it’s high time you kitted out your marketing toolbox with the best AI tools for social media! This blog post will cover 15 of the best tools AI social media marketing offers. We’ll look at tools to help you write, create videos and imagery, prompt the best hashtags and times to post, and much more.

Social Media 100

Social Media Media Tools Best Practices 100

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. The product’s benefits, capabilities, and performance do much of the selling and persuading. Customers don’t rely on marketing campaigns and salespeople to tell them what the product will do for them – they experience it for themselves.

Account Based Marketing 98

Account Based Marketing ABM Product B2B Thought Leadership 98

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

ClickZ

MAY 25, 2023

30-second summary: As a design strategist and UX researcher, I’m always looking for ways to create the most engaging digital experiences AI is revolutionizing the way we design digital experiences, from personalized recommendations to customized training programs, and even omnichannel customer journeys While the rise of AI in our daily lives has been met with excitement, as designers, we need to be mindful of its potential risks and ensure that our AI-powered solutions are transparent, eth

Brand Identity 93

Brand Identity Branding Customer Satisfaction Correlation 93

Search Engine Journal

MAY 26, 2023

YouTube is discontinuing Stories, focusing instead on Shorts and Community posts, which drive more engagement. The post YouTube Stories To Be Discontinued appeared first on Search Engine Journal.

Youtube 113

Youtube Communities 113

Content Marketing Institute

MAY 25, 2023

Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success.

Content 96

Content Brand Identity Branding Leads 96

Hootsuite

MAY 23, 2023

Let’s nail your digital content with content creation tools! See what we did there? Or do we need to hammer it home some more? Okay. That’s enough, you’re probably tired of awl these tool puns, and we don’t want to screw up this introduction. Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox.

Content 103

Content Tools Social Media Social Marketing 103

Advertiser: ZoomInfo

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

B2B Sales

DivvyHQ

MAY 22, 2023

What exactly is a content marketing manager? Do you need one? To understand these questions, you first need to have a clear picture of what content marketing managers do on a day-to-day basis. Quick hint: They do a lot.

Content Marketing 104

Content Marketing Content Marketing Search Marketing 104

Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? And what can we specifically learn from those firms growing the fastest? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

Marketing 97

Marketing Peer-to-peer Marketing Report Profiling 97

Search Engine Journal

MAY 23, 2023

Google reveals new information about the 'Topic Authority' ranking system that delivers relevant and expert content, favoring local publications and original reporting. The post Google Topic Authority: An SEO Ranking System For News Sites appeared first on Search Engine Journal.

SEO 121

SEO Google Relevance Content 121

Martech

MAY 24, 2023

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kathleen Voboril who is now a consultant after many years in top marketing positions. She’s also figured out how to combine her first love, musical theater, with martech. ( Interview edited for length and clarity.) Q: How did you get started in marketing?

B2B Thought Leadership 99

B2B Thought Leadership Thought Leadership B2B Marketing eCommerce 99

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Efficiency

Salesforce Marketing Cloud

MAY 23, 2023

I missed my quota. Again. For the third year in a row, I had tanked at my sales job at Salesforce. This was 2016, the year I almost quit sales. I decided to get help instead. I reached out to mentors, hired a coach, and took a rigorous sales training course. It worked. The following year, I was the company’s top seller. The year after that, I went from selling $1.3 million in annual recurring revenue to over $5 million annually.

Tips 98

Tips Communities Spending Fulfillment 98

Stevens & Tate

MAY 25, 2023

Real estate marketing changes by the minute, given the constant entry of new trends, thanks to digital platforms. Other factors that dramatically affect marketing in the real estate industry are the following: Changes in interest rates A growing population of remote workers who want to work and live where they choose Shortage of available homes (There was a 38% shortage of home listings in November 2022 compared to November 2017-2019).

Trends 98

Trends Marketing Social Media Marketing Strategy 98

Litmus

MAY 25, 2023

Welcome back to our monthly round-up of favorite emails! We at Litmus have handpicked a collection of emails that have landed in our inboxes recently—ones that captured our attention and kept us scrolling. From stylized ALT text , bite-sized content, exceptional email design , and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes.

Email Marketing 91

Email Marketing Newsletter Storytelling Impressions 91

Search Engine Journal

MAY 23, 2023

Check out our top 22 picks for the must-try ChatGPT Chrome extensions to enhance your browsing experience and boost productivity. The post 22 Of The Best ChatGPT Chrome Extensions To Try appeared first on Search Engine Journal.

Best Practices 116

Best Practices Product Tools 116

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes.

Email Marketing 97

Email Marketing Digital Marketing Funnels Marketing Gartner 97

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. Part of knowing which social media platforms are the best placements for ads requires extensive research to learn the utility of each social space, the demographics that are attracted to each, and the intent of the users there.

Social Media 93

Social Media Statistics Advertisements Advertising 93

ClearVoice

MAY 22, 2023

Nothing gets the internet talking more than an apocalypse. So it’s no surprise that every year, some pundit say SEO is over. With the rise in AI programs, voice search, and an ever-evolving SERP, it’s hard to know what the future of SEO looks like. We’ve gathered a few theories about future SEO trends to keep your content marketing efforts moving in 2023 and beyond.

Search Marketing 98

Search Marketing SEO Trends Marketing 98