WordAgents
APRIL 15, 2025
You’ve spent hours crafting the perfect post for your business on social media, complete with dazzling visuals and intriguing copy. But after hitting “publish,” the engagement barely registersa few courtesy likes, zero comments, and certainly no sales. Running a business on social media should generate more excitement than this, shouldn’t it?
Marketing Insider Group
APRIL 15, 2025
Modern marketing isnt really about getting clicks anymoreits about strategically guiding potential customers through every stage of the buying journey. Whats one way to achieve that? Full-funnel marketing. According to Think with Google , brands that use a full-funnel strategy see up to 45% higher ROI on their ad spend compared to those that focus on a single stage.
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Webbiquity
APRIL 15, 2025
Contributed post. Are you struggling to keep up with the ever-changing ranking factors and best practices in SEO? With search engines constantly updating their algorithms, it’s easy to feel overwhelmed and unsure of how to maintain or improve your website’s ranking. Image credit: ThisIsEngineering on Pexels The good news is that by understanding and implementing the latest SEO strategies, you can keep up and get ahead of the competition.
Vision Edge Marketing
APRIL 15, 2025
Mark L. Vincent brings a wealth of expertise in driving customer-centric strategies at the C-Suite and board level. What I admire about Mark is his commitment to bridge the gap between executive leadership and boardroom strategy. In this episode of What’s Your Edge? , Mark and I discuss how boards of directors (BOD) and C-Suite (CXO) members can collaborate effectively to align goals and accelerate growth through customer-centricity by using data and performance management to support gover
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Zoominfo
APRIL 15, 2025
ZoomInfos State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams and the roadblocks for further AI innovation. Power users on sales teams are saving time, closing deals faster, and seeing real, measurable business results. But despite the momentum, many sales professionals risk falling behind because they havent fully embraced AI.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
APRIL 10, 2025
AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a dip in organic search traffic or a rise in unexplained direct visits, AI tools like ChatGPT, Gemini and Perplexity may play a more significant role than you think. AI tools are disrupting traditional web traffic Not a day goes by without something about AI popping up whether on the news, in an online article or your inbox.
Act-On
APRIL 15, 2025
Imagine youre busy gearing up for a new campaign in a new market. Everythings ready: the email list, the targeted messaging, and the creative. But as you review your strategy, you suddenly remember GDPR compliance. Are you collecting data correctly? Have you secured the proper consent? If this sounds familiar, youre not alone. With an increase in online purchases and SaaS products, its easier than ever to market to people across the globe.
Salesforce Marketing Cloud
APRIL 10, 2025
The goalposts in customer service are always shifting. As technology advances, what was great yesterday is simply good today. To stay ahead, your service strategy must evolve and thats where agentic AI, specifically Agentforce , can reduce time to value and increase self-service outcomes. Unlike traditional chatbots, which never realized their potential due to their complexity to maintain, emerging service AI agents are exponentially easier to implement and maintain.
Zoominfo
APRIL 14, 2025
Sales teams today are under immense pressure to move fast, stay focused, and make every deal count. Thats why ZoomInfo Copilot is built to support sellers, all the way from first touch through closed-won. Whether youre qualifying a cold lead or trying to get a deal over the finish line, Copilot now delivers AI-powered insights that lead to: Timely Strategy and Execution More Opportunities Spotted Reduced Risk Data-Driven Decision-Making Fueled by ZoomInfo’s Go-To-Market Intelligence Platfo
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
illumin
APRIL 16, 2025
Marketing for higher education is no simple feat. Here are some tactics that will ensure your campaigns are always top-notch. In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience.
Martech
APRIL 10, 2025
Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in Digital Asset Management (DAM). It began with addressing long-standing challenges related to asset findability and reuse but today we are seeing a number of exciting new, high-value use cases that will take us well beyond asset tagging and unlock the tr
Only B2B
APRIL 16, 2025
B2B customer acquisition has evolved, and so have the challenges. Securing qualified customers to close high-stakes deals is getting harder than ever. Longer sales cycles , larger buying committees, and information overload have made customer acquisition more complex. Overall, conversions and customer trust are at an all-time low. Sales numbers are disappointing.
Salesforce Marketing Cloud
APRIL 15, 2025
Today’s economy is turbulent. Geopolitical shifts, supply chain disruptions, and trade wars contribute to this. Rapid technological advancements in artificial intelligence (AI) also play a role. This roller coaster ride might seem like an anomaly. But all this turbulence, might very well become the new normal. Fasten your seat belts. The global marketplace is volatile.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Sword and the Script | B2B
APRIL 15, 2025
Marketing and comms puts most of its emphasis on reach when wed be better served by putting the emphasis on being believed The lack of trust thats emerged in American society is pervasive. Its woven into nearly every institutional pillar, and for business, it comes at a high cost. People are less likely to buy from a business unless they trust you. It takes more convincing, more touches, and more proof to create a customer.
Sprout Social
APRIL 15, 2025
For media and retail brands, going viral is easy. But there isnt a built-in fan base for the finance sector, asserts Monzo Banks Head of Social, Richard Cook. The challenge Cook references is well-known to financial services marketers. Educating consumers about money can come with a steep learning curve. Factor in cultural taboos about personal finances and strict industry regulations, and delivering a winning social media strategy can seem impossible.
Martech
APRIL 15, 2025
Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. That said, we’re heading in a positive direction, where marketing analysts who understand the power of AI-based tools and methods surface valuable insights, synthesize them and share them in real time (or near real time).
Navigate the Channel
APRIL 14, 2025
Social media is driving transformative change across industries. However, in the building products industry, its potential often remains untapped. For manufacturers, marketers, and distributors, social media offers a powerful platform to showcase products, engage with customers, and ultimately, drive sales. This blog explores how building product businesses can leverage social media to achieve their sales goals.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Salesforce Marketing Cloud
APRIL 10, 2025
Connections is the must-attend event where marketers and AI agents connect. Its the only event dedicated to exploring the future of marketing through agentic strategies. You will discover how to seamlessly blend marketing into connected experiences across sales, service, and commerce. When and where is Connections? Connections 2025 takes place on June 1112 in Chicago, and for free virtually on Salesforce+.
ATAK Interactive
APRIL 10, 2025
In todays hyper-competitive digital landscape, businesses cant afford to rely on isolated software solutions. They need a cohesive, data-driven strategy that directly translates into substantial revenue growth. The integration of HubSpot and Salesforce isnt just a technical upgrade; it's a strategic imperative that harmonizes marketing automation with robust CRM capabilities, transforming fragmented data silos into powerful engines for expansion.
Sprout Social
APRIL 10, 2025
Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.
Martech
APRIL 16, 2025
AI was a popular topic at the Spring 2025 MarTech Conference in late March. While we didn’t search through the transcripts of every session and panel discussion, AI was likely mentioned in every single one. Three conference sessions were devoted entirely to AI, two of them were Coffee Talks where attendees could chat with the speakers. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Am
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Hinge Marketing
APRIL 15, 2025
Does your firm need a new logo? How do you decide? How often, if ever, should you update it? To answer these questions, lets begin by talking about what your logo is to your firm. If your organizations name is the primary proxy for your firm in the minds of your audience, your logo stands right there beside itits visual copilot. It not only is a literal symbol of your business, it plays a critical role in helping people recognize and remember your firm.
SocialPilot
APRIL 10, 2025
Looking for Trustpilot alternatives? Youre not alone! While Trustpilot is a popular review platform, many businesses seek other options due to high pricing, limited customization, or platform restrictions. Choosing the right review management platform is crucial for building credibility, automating review collection, and boosting customer trust. Whether you need more control, better pricing, or advanced features, weve got you covered.
Visitor Queue
APRIL 12, 2025
Video marketing is no longer optional for B2B companies. Its one of the most effective ways to capture attention, build trust, and convert viewers into leads. Whether you’re explaining a complex product, showcasing your expertise, or simply humanizing your brand, video gives you the opportunity to connect with your audience in a more engaging and […] The post How to Use Video Marketing to Generate Leads appeared first on Visitor Queue Blog | Identify Website Traffic.
Navigate the Channel
APRIL 16, 2025
Building product CMOs should consider the need for automation, which can allow information to be provided to the customer in the way the customer prefers. As a building product CMO, there are many pressures associated with the job; however, driving sales always remains a constant. Another constant you may not think about is marketing automation. In the building material industry this includes communication at every level of the channel from distributor to homeowner.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
APRIL 11, 2025
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Conga and Ascend2. Click to enlarge. Revenue inefficiencies are silently draining millions from companies, according to a report from Conga and Ascend2 Research. The report “ The Revenue Imperative: Overcoming Efficiencies to Maximize Growth (registration required) surveyed more than 600 business decision-makers across the U.S. and UK.
Hinge Marketing
APRIL 11, 2025
In the last few weeks, we wrote about invisible referrals interest in your services that you either receive and attribute to the wrong source, or arent getting at all because you are not equipped to support the high expectations set by the referral. In this article, we explore the traditional referral. This is the kind that happens when a satisfied client tells someone else about your firm, usually after being asked for a recommendation.
Scoop.it
APRIL 10, 2025
In todays fast-paced educational landscape, content curation helps teachers streamline lesson planning, enhance student engagement, and personalize learning. With the vast amount of information available online, educators face the challenge of identifying credible, relevant, and high-quality resources. Effective curation allows them to filter out unreliable content, ensuring that students access accurate and diverse perspectives that enrich their understanding.
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