Trending Articles

The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. It’s true it provides a lot of data, which can be overwhelming. But it has some amazing nuggets of wisdom for content teams to leverage.

How to add jQuery scripts to WordPress?

RockContent

WordPress plugins and themes are part of what makes the CMS so popular, as they allow the customization and optimization of the websites hosted on the platform. However, to take full advantage of these elements, it is important to know how to add and use jQuery scripts.

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Report: 55% of Marketers Now Focused On Campaign Effectiveness Due to COVID-19

KoMarketing Associates

Many marketers have been forced to make shifts in their strategies as a result of COVID-19, and new research suggests that they are becoming more willing to try new things in an effort to boost campaign effectiveness.

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8 Tips to Reduce the Email Bounce Rate

SendX

Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. Just imagine how disappointed you would be if you learned that your hard work did not pay off. via GIPHY One of the greatest problems email marketers face is high email bounce rates.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Manufacturing Content Marketing—What’s Ahead in 2021

Industrial Marketing Today

No, I don’t have a crystal ball. What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. I was given an advanced.

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7 Ideas to Drive Employee Engagement During Difficult Times

Marketing Insider Group

How can your Company Engage Employees During Difficult Times? The COVID-19 crisis has forced millions of employees to work from home, with no immediate end in sight.

Report: Mobile Organic Search Trended Downward in Q3 2020

KoMarketing Associates

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up?

Anyone Can Learn to be a Better Leader

Biznology

Kevin Jordan will be back in early December. COVID cases continue apace. The implications for this are unfolding, as they are in communities across the US and internationally. Our thoughts of late have centered on the need for and important role of engaged, sustained and value-driven leadership.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

What is functions.php in WordPress?

RockContent

One of the factors that makes WordPress such a popular platform for creating and managing websites is its simplicity. The CMS ‘ open-source programming structure allows even the less experienced professionals to create websites that are fast, efficient, and visually appealing. .

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics.

6 LinkedIn Ad Features We Are Thankful For In 2020

KoMarketing Associates

It’s that time of year again! This rollercoaster ride of a year has had so many ups and downs, it hard to believe that we are already in the season where thankfulness reigns supreme.

Monitoring The Data That Drives Retail Success

Webbiquity

Contributed post. Retail has always been a cutthroat industry, but today it’s more so than ever. With competition from all angles, not least from the likes of online giants such as Amazon, retailers need to work harder and smarter to stay afloat, let alone prosper.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What is Social Media Automation? (+ 7 Tools That Will Make it Easier)

Hootsuite

If you’re spending more time fussing with hashtags or answering DMs than brainstorming new content ideas or planning your long term social media strategy, you could probably use a shortcut. It’s time to consider social media automation.

What is the difference between home.php and front-page.php in WordPress?

RockContent

Different websites need distinct files to call the functions they need and to display content to visitors. That is why you need to know the differences between home.php and front-page.php.

4 Ways You Can Connect with Consumers With App-like Experiences

Marketing Insider Group

The age of “there’s an app for that” may have come and gone, but the power of the app continues to live on. Nothing is a better conduit for directing users to exactly what they want than apps are, and yet people are less willing to download apps than ever.

Spiceworks Ziff Davis Scales Actionable B2B Intent Data With Aberdeen Acquisition

SWZD

SWZD has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research. Blogs Press Releases

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

7 Reasons To Update Your Buyer Insights And Buyer Personas

Tony Zambito

We have all encountered an experience where we happenstance upon a picture. Seeing an old picture in a new light. Perhaps it is a picture of your children. Or a photo of a relative in their later years and no longer with us.

Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Hootsuite

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise.

Product-led growth: how to convert your product into the company’s central growth point

RockContent

The business world has entered a new dimension and, to adapt to it, we need to understand the concept of Product-led Growth (PLG). Have you heard about it?

Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

Marketing Insider Group

I hear it all the time: there’s so much noise out there. How could we ever break through? And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

What is Link Building for SEO? Beginner’s Guide to Backlinks

seo.co

A Comprehensive SEO Link Building Guide for Building Quality Backlinks. What is link building for SEO? In this ultimate guide, you will learn everything you need to get started link building for SEO. The post What is Link Building for SEO? Beginner’s Guide to Backlinks appeared first on SEO.co.

The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How?

Tony Zambito

The surge. The wave. The apex. The spike. The spread. These terms and expressions have become part of the vernacular describing the COVID-19 pandemic. A foreboding and ominous context. Our country is entering the third significant reckoning of the pandemic. More widespread than at any time.

Using the scientific method to test digital marketing strategies

ClickZ

30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies.

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How to prepare the technical aspects of your website for Black Friday

RockContent

It is already part of the American culture: save the day after Thanksgiving to enjoy the discounts available on the famous Black Friday.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.