INDUSTRY INSIGHTS YOUR PEERS ARE READING
When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. MORE
William Goldman, arguably the greatest screenwriter of all time, once said, “The easiest thing to do on Earth is not write.” ” Goldman had a knack for coming up with perfect quips. Out of all his famous lines, this one resonates with me the most. MORE
“A picture is worth a 1000 words.” This old English idiom refers to the notion that a complex idea can be conveyed far more effectively with an image than with a description. Perhaps nowhere is this more true than in content marketing. MORE
There’s no such thing as a free lunch, but that’s easy to forget when the CFO is blowing up your inbox with requests for a leaner marketing plan. How can CMOs defend their operating budgets, while still maximizing opportunities to defend the balance sheet? MORE
Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” There are just different challenges today. MORE
Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable. MORE
This article originally was published by MarTech Series, “ Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive “ (February 11, 2019). Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. MORE
Well, it’s March 14, again. 3.14. Y’know, Pi Day. The day when we all take a moment to celebrate that mystical number 3.14159265359 … give or take a few thousand decimal places. At my age, I’ve had to cut back and now only celebrate out to five or six decimal places. But, hey, you do you. MORE
Joseph Jaffe believes the corporate business model is failing. With success, comes "suckage." The key to corporate longevity is to suck less. Here is how. Corporate Customer Journey MORE
As anyone in sales or marketing knows, there are plenty of issues that can derail everything from a campaign funnel to a prospects’ buying decision. Circumnavigating, or even better, mitigating these issues entirely is what keeps us on our toes. MORE
Trade shows can help you generate excitement around your brand and capture leads. Set yourself up for success before, during, and after your next event. Email Events MORE
You’re scrolling through a website and see a pair of shoes that you’d like to purchase. But you’ve read from reviews that they tend to run small. You’d like to buy them in a smaller size, but what if they’re /too/ small? MORE
Pop quiz: Which is better for B2B lead generation? A) Pay per click search advertising. B) Search engine optimization. C) Both. And the answer is…. C) Both. PPC and SEO both have their strengths and weaknesses, and you can use them independently. MORE
Ecommerce is great for everyday purchases. But where do you turn for help with a big-ticket buying decision that is anything but “everyday”? One entrepreneur has a new answer. MORE
Although you may not be entirely familiar with the term tech stack, it's more than likely that your company still has some kind of tech stack in place. Every marketing team needs some kind of technology to help generate leads, nurture them, segment them out, score them, and more. MORE
If you want to dip your toes in content marketing but don’t have the time or expertise to create your own content, outsourcing your content creation is an easy and effective way to reap the benefits without all the work. MORE
By Peter Caputa. I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them. MORE
So many things were supposed to make email obsolete: Facebook, Slack, mobile push—even RSS was once talked about as an email-killer. It turns out that pronouncing email dead is simply a common marketing ploy rather than any kind of market reality. MORE
Insurance companies in all verticals have diverse audience segments that require highly tailored and customized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem. MORE
Guest post by Bibi Lauri Raven. Email marketing is one of the most cost-effective marketing tactics, if done correctly. Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. MORE
Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. You know your content has real quality, creates goodwill among your target customers, and positions you as an authority in your field. MORE
As marketers collect more data on prospects and customers, new research indicates that they are seeing an overall improvement in their performance when they put this information to use. MORE
There are two types of companies. Some companies' sales and marketing teams work together seamlessly and are able to create processes together that streamline the buyer's journey to increase lead generation and conversions. Other companies don't. MORE
The best way to generate sales leads is by making strong "offers" or "calls-to-action". The post Offers are key to generating more leads and sales with your B2B Marketing appeared first on Sales Lead Insights. B2B Lead Generation calls-to-action leadgeneration marketing tips offers MORE
As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 MORE
Too often, businesses think of social media only in very fuzzy terms, without actually drilling down into the specific reasons why they are using it. But companies at the leading edge of social media are taking things one step further. MORE
Visual Objects recently conducted a survey of 537 social media users to learn how they prefer to contact companies and forge a relationship with these businesses, and the results were surprising. MORE
Marketing Insider Group
MARCH 18, 2019
You’re scrolling through a website and see a pair of shoes that you’d like to purchase. But you’ve read from reviews that they tend to run small. You’d like to buy them in a smaller size, but what if they’re /too/ small?
B2B PR Sense
MARCH 14, 2019
Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable.
KoMarketing Associates
MARCH 13, 2019
As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5
Marketing Insider Group
MARCH 12, 2019
“A picture is worth a 1000 words.” This old English idiom refers to the notion that a complex idea can be conveyed far more effectively with an image than with a description. Perhaps nowhere is this more true than in content marketing.
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Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Reachforce
MARCH 15, 2019
Although you may not be entirely familiar with the term tech stack, it's more than likely that your company still has some kind of tech stack in place. Every marketing team needs some kind of technology to help generate leads, nurture them, segment them out, score them, and more.
KoMarketing Associates
MARCH 14, 2019
As marketers collect more data on prospects and customers, new research indicates that they are seeing an overall improvement in their performance when they put this information to use.
Marketing Insider Group
MARCH 14, 2019
When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation.
Webbiquity
MARCH 12, 2019
Ecommerce is great for everyday purchases. But where do you turn for help with a big-ticket buying decision that is anything but “everyday”? One entrepreneur has a new answer.
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Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.
Modern Marketing
MARCH 18, 2019
There’s no such thing as a free lunch, but that’s easy to forget when the CFO is blowing up your inbox with requests for a leaner marketing plan. How can CMOs defend their operating budgets, while still maximizing opportunities to defend the balance sheet?
Kaon
MARCH 12, 2019
This article originally was published by MarTech Series, “ Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive “ (February 11, 2019). Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies.
KoMarketing Associates
MARCH 14, 2019
Visual Objects recently conducted a survey of 537 social media users to learn how they prefer to contact companies and forge a relationship with these businesses, and the results were surprising.
Marketing Insider Group
MARCH 12, 2019
As anyone in sales or marketing knows, there are plenty of issues that can derail everything from a campaign funnel to a prospects’ buying decision. Circumnavigating, or even better, mitigating these issues entirely is what keeps us on our toes.
Advertisement
After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.
Webbiquity
MARCH 13, 2019
By Peter Caputa. I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them.
Reachforce
MARCH 13, 2019
There are two types of companies. Some companies' sales and marketing teams work together seamlessly and are able to create processes together that streamline the buyer's journey to increase lead generation and conversions. Other companies don't.
Act-On
MARCH 13, 2019
Insurance companies in all verticals have diverse audience segments that require highly tailored and customized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem.
KoMarketing Associates
MARCH 12, 2019
Pop quiz: Which is better for B2B lead generation? A) Pay per click search advertising. B) Search engine optimization. C) Both. And the answer is…. C) Both. PPC and SEO both have their strengths and weaknesses, and you can use them independently.
Advertisement
Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Webbiquity
MARCH 14, 2019
Guest post by Bibi Lauri Raven. Email marketing is one of the most cost-effective marketing tactics, if done correctly. Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes.
Modern Marketing
MARCH 13, 2019
So many things were supposed to make email obsolete: Facebook, Slack, mobile push—even RSS was once talked about as an email-killer. It turns out that pronouncing email dead is simply a common marketing ploy rather than any kind of market reality.
Act-On
MARCH 15, 2019
Joseph Jaffe believes the corporate business model is failing. With success, comes "suckage." The key to corporate longevity is to suck less. Here is how. Corporate Customer Journey
Sales Lead Insights
MARCH 12, 2019
The best way to generate sales leads is by making strong "offers" or "calls-to-action". The post Offers are key to generating more leads and sales with your B2B Marketing appeared first on Sales Lead Insights. B2B Lead Generation calls-to-action leadgeneration marketing tips offers
Advertisement
From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).
Marketing Insider Group
MARCH 18, 2019
If you want to dip your toes in content marketing but don’t have the time or expertise to create your own content, outsourcing your content creation is an easy and effective way to reap the benefits without all the work.
Modern Marketing
MARCH 11, 2019
Too often, businesses think of social media only in very fuzzy terms, without actually drilling down into the specific reasons why they are using it. But companies at the leading edge of social media are taking things one step further.
Act-On
MARCH 14, 2019
Trade shows can help you generate excitement around your brand and capture leads. Set yourself up for success before, during, and after your next event. Email Events
Advertisement
Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Biznology
MARCH 14, 2019
Well, it’s March 14, again. 3.14. Y’know, Pi Day. The day when we all take a moment to celebrate that mystical number 3.14159265359 … give or take a few thousand decimal places. At my age, I’ve had to cut back and now only celebrate out to five or six decimal places. But, hey, you do you.
Marketing Insider Group
MARCH 11, 2019
Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. You know your content has real quality, creates goodwill among your target customers, and positions you as an authority in your field.
Contently
MARCH 13, 2019
William Goldman, arguably the greatest screenwriter of all time, once said, “The easiest thing to do on Earth is not write.” ” Goldman had a knack for coming up with perfect quips. Out of all his famous lines, this one resonates with me the most.
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