Trending Articles

How to Get Started With Account-Based Marketing in 8 Steps

KoMarketing Associates

Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success.

8 Strategies to Grow Your Business with LinkedIn Stories

Marketing Insider Group

You had to know it was coming, right? Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Stories are so successful that almost every social media app – including messaging apps like WhatsApp – offers their own versions now. .

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Effective Follow Up Strategies: How To Get More Sales Via Email

SendX

For businesses one of the most confusing parts is how to stay in touch with the potential customers, that is follow up. The initial phase of contact is easy, but executing a perfect follow up strategy is not. Do you know that 60% of customers say ‘no’ four times on an average before saying ‘yes’?

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Industrial Lead Generation – MQL vs SQL

Industrial Marketing Today

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can been in this chart from the Manufacturing Content Marketing 2020 research report published by the Content Marketing Institute.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

WordPress.com vs. WordPress.org: which is better for you?

RockContent

Are you lost in the WordPress.com vs. WordPress.org conversation? Well, we’ll keep you up to date with this article. WordPress is the most popular platform in the world for hosting, building, and managing content-oriented websites.

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What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

Marketing Insider Group

What is phygital marketing? Nope, it’s not a typo. This is a real thing. And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences.

How to Create YouTube Videos that Generate Views & Subscribers

Webbiquity

Guest post by Mitt Ray. There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network.

Diet, Exercise And Marketing: Self-Imposed Obstacles That Ensure Failure

Marketing Craftmanship

There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows: in advance of the new year, when people make their annual resolutions, and in springtime, when beachgoers face the prospect of wearing a bathing suit in public.

What is visual identity and how important it is to your business strategy

RockContent

Everyone has a set of characteristics — from their name to aspects of their personality and appearance — that make them memorable and recognizable to others. Having a well-defined identity is important not only for human beings in society but also for brands and enterprises.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Report: 34% of Marketers Still Do Not Have an Account-Based Marketing Strategy in Place

KoMarketing Associates

Although account-based marketing (ABM) has grown in popularity among marketers, new research suggests that many organizations are still in the early stages of rolling out such programs.

The Basics of Drip Marketing And Why You Need To Setup Lead Nurturing Today

Marketing Insider Group

What is drip marketing? How does it work? What benefits does it offer? We’ll answer these questions and more in our beginner’s guide to drip marketing. What is drip marketing, and why does it matter?

How to Create and Utilize Your Small Business’s Mission Statement

Webbiquity

Guest post by Lexie Lu. A mission statement tells customers why your business exists and what you care most about. It sets you apart from competitors, ties into your story, and gives purpose to your day-to-day operations. Image credit: David Iskander on Unsplash.

Creating Engaging Content Experiences within a Virtual Event

Influitive

It’s hard to believe that Influitive Live 2020 was already a month ago! Like many other companies, we had to pivot to a virtual event which brought both opportunities and challenges.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The 8 best live streaming tools to try in 2020

RockContent

Streaming services have become a big deal recently. Since people realized they could keep up with events even when they could not physically attend, companies are seeing an incredible surge in access.

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The Hidden Costs of Using the Wrong A/B Testing Tool

Convert

Using the wrong A/B testing tool can cost you money and time. Here’s why you can’t reduce churn, increase revenue, improve user experience with the wrong testing tool

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How To Build Deeper Customer Relationships With Automated Email Nurture

Marketing Insider Group

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. By delivering the right message to the right person at the right time — all without manual input.

Featured Consultants Collective Member Profile Betsy Burroughs, Senior Consultant

Biznology

Consultants Collective Profiles introduces you to our member consultants, advisors, executive coaches, clients and other extraordinary people.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

The Ultimate Guide to Dark Mode for Email Marketers

Litmus

Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. In 2018, Apple added Dark Mode to its desktop email client. The following year, Dark Mode came to iOS Mail. And other industry heavyweights, including Gmail, announced support for Dark Mode.

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What is a Digital Experience and why your company needs it

RockContent

Have you ever thought about how your customer feels when interacting with your brand online? In a Google search, a social media conversation, and interactions with apps and websites, a digital experience sets a business apart from the competition.

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy?

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What CEOs Want from Marketing vs. What They Need to Know

Marketing Insider Group

What does your CEO think of your marketing team? If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Effective Change Management for an Uncertain Future

Biznology

Change is never easy. That is why entire positions and departments are often dedicated to the management of new policies and tech. In today’s rapidly changing world, effective change management is more necessary than ever.

A Simple Guide to Software Marketing - Tips, Strategies & Plans

Roketto

Marketing is weird. Software marketing is, like, really weird. When what you’re doing is working, you feel like the all-seeing, all-knowing, marketing shaman (minus the staff and bodypaint) strutting like Beyonce into every meeting. Featured SaaS Marketing

A step-by-step on how to create a lead nurturing campaign

RockContent

Selling more and building a recurring customer base are common goals of all companies. To achieve this, they need to build a relationship with prospects, which is possible with a lead nurturing campaign. Conversions are the end of a process.

13 of the Most Common Instagram Mistakes Marketers Must Avoid

Hootsuite

Mistakes happen. Instagram mistakes, unfortunately, happen in public. To avoid the unique humiliation that comes with an Instagram faux-pas, read on to discover the 13 most common blunders brands make on the social platform—and, more importantly, how to avoid them.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.