Trending Articles

E-Commerce for Manufacturers and Distributors—What You Need to Know

Industrial Marketing Today

Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. However, times have changed.

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4 Best Practices for Association Web Design

Marketing Insider Group

What can you do in seven seconds? You might be able to shuffle a deck of cards, text a friend a birthday message, or chew and swallow your favorite fun-sized candy bar. The point is, that’s not a lot of time. And seven seconds is all the time you have to grab your website visitors’ attention.

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What Will the Future of Remote Work Look Like? New Research

Webbiquity

Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? A new research study provides the most accurate picture yet.

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Why Growth Marketing Without Customer Marketing is a Bad Decision

Influitive

This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Marketers Continue to Struggle With Data Quality & Strategy

KoMarketing Associates

Marketers have a wide array of data at their fingertips, but new research suggests that its quality leaves much to be desired.

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100 Helpful Data Sources for Content Creation

Marketing Insider Group

Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences.

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The Content Marketer’s Guide to Remote Working

DivvyHQ

“Fifteen days to slow the spread,” they said. But here we are still typing our next blog post at the kitchen table with only our four-legged friends to keep us company. Well, many of us have grown to like this new normal and, as it turns out, productivity is up.

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How to Lower Your Risk of Entering a New Market | One Good Idea

Measure Up Marketing

Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry.

51% of CMOs Want Their Marketers to Better Integrate Martech in 2021

KoMarketing Associates

As organizations begin to take marketing technology (martech) more seriously, new research shows that CMOs would like their teams to focus more in this area as well.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Smart Speakers, Marketing and Whose Privacy Is At Stake

Biznology

As consumers become more comfortable using voice search queries on their mobile devices and smart speakers, both B2B and B2C marketers should be considering how this channel will impact their work, whether its Siri, Alexa or Google Assistant.

The Ultimate Content Marketing Strategy Template

Marketing Insider Group

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start!

Ryan Jones on Eliminating Barriers Between Marketing and Technology

Oktopost

Ryan Jones, Founder, and CEO of Refuel Creative takes the hot seat today. Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

iOS 15 and Email Marketing KPIs to Focus On

Benchmark Email

If you aren’t yet aware of Apple’s iOS 15 rollout and how it impacts your email marketing, then we’re here to tell you you’re behind. Time to play catch up! This rollout changes how email marketers are able to track the success of their campaigns.

It’s Time to Stop Obsessing Over Leads

If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Download the eBook today to find out how!

How to Accelerate B2B Sales and Grow Your Brand Using a Holistic Approach

B2B Digital Marketer

Sales is a systematic process, and it doesn’t matter from company to company. The company is different and the product offering is different, but the process of growing sales is the same. Businesses have been shell-shocked from the onset of the pandemic.

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Discovering Your Breakout Career Moment

Biznology

In my work as a mentor for startups and as an informal career coach for others, I often tell people about the moment in time when I made a major career change. Many of you might enjoy this story as well and use it to think about how you have gotten to where you are today.

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SaaS Reporting Guide: Cohort Analysis, Sales Metrics, CAC & More

Roketto

So your SaaS company is doing really well, hey? Are you 100% sure about that, or is that just your gut feeling? Featured SaaS Marketing

PPC and Content Marketing: The Perfect Combo for Immediate ROI

Content Marketing Institute

At first glance, pay-per-click and content marketing can seem like contrasting ideologies. But PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Employee Recruitment: Targeting Your Ideal Candidate

EMagine B2B Blog

There are many types of users visiting your website on a daily basis—investors, current consumers, potential customers, and also employee candidates. For a successful recruitment strategy, it is imperative to treat potential employees like any of your other target audiences. .

Mail Privacy Protection and iOS 15

Blue Flame Thinking

In September 2020, Apple released its iOS 14, which now runs on 90%+ of all modern mobile iOS devices. This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve.

How Technology Is Shaping the Future of Employee Communications

Biznology

The following is an exclusive sneak preview excerpt from the forthcoming book, Engaging Employees Through Strategic Communication, co-authored by Consultants Collective member consultant Mark Dollins and John Stemmle, Chair & Professor of the Department of Strategic Communication at the University of Missouri School of Journalism.

How to Add Users to Google My Business, Google Analytics & Google Ads

Go Beyond SEO

How to Add Users to Google My Business. To invite someone to manage your Google My Business account , you must be the owner of the account.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles

Content Marketing Institute

This week we offer our take on three content examples: Lego customer service avoiding the dark side; JP Morgan Chase scarfing down restaurant content; and Doritos tweeting during the MTV Video Music Awards. What’s your verdict?

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The Secrets to Virtual Selling for Financial Services

Vidyard

Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling.

How to Increase the Effectiveness of your Business’ Blog with Content Analysis

DivvyHQ

It would not be an overstatement to say that attention is our new currency. But getting attention, at least in the form of website traffic, either requires advertising or organic methods (a.k.a. content).

10 Ways to Generate More MQLs that Sales Will Love

SWZD

Accelerating a high-quality lead pipeline often depends on generating a large volume of high-quality marketing qualified lead (MQLs). The tech marketer’s goal is to identify, as early as possible and.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.