Trending Articles

65% of Marketers Now Confirm Influencer Collaborations are Paying Off

KoMarketing Associates

As marketers begin to explore the potential of influencer marketing, new research suggests that many are beginning to find that it is providing more benefits than initially expected.

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? This article shares what you need to know. If you follow entrepreneurial news, you might’ve already heard that 90% of startups fail. But why?

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The Complete Content Marketing Strategy for Product Launches

Marketing Insider Group

Congrats, you’ve launched a brand new product and you’re ready to hit the ground running! It’s a tough road ahead, but you know your market like the back of your hand.

Conversation Track Architecture:  The Bedrock of a “Converged Growth” B2B Go-to-Market Organizational Model

ANNUITAS

There is no other way to say it. B2B go-to-market organizational design is in a state of crisis.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Guest post by Jerusha Carolin. Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on.

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Report: Marketers Still Not Fully Engaged in App Development and Enhancement

KoMarketing Associates

Many marketers have started turning to mobile apps for everything from customer acquisition to user experience. However, new research indicates that they are still not fully included in the development of these apps.

Worried About Your SEO Future? Yes, You Will Survive the Google Helpful Content Update

Content Marketing Institute

Are you ready for Google’s helpful content update that rolled out this month? If you’re focused on the right things, you’re already in a good position for success. Continue reading → Company News

Why Your Content Marketing Needs Standard Operating Procedures

Contently

Bad systems break. We’ve all seen it in action. A writer submits a piece of content and it completely misses the mark, requiring a full overhaul. Or you discover grammatical errors while uploading a piece that’s been approved for launch.

What is Google Trends & How to Use It

SEMrush

Google Trends analyzes the popularity of Google searches. Learn 5 ways to leverage it for your business. Keyword Research

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Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

The Complete Guide To Video SEO

Roketto

Videos have become one of the most effective and success-driven marketing tools, provided they are SEO-optimized. Today, SEO video and its uses are becoming increasingly popular, and everyone has one thing or two to say about videos.

Interactive Email for Beginners: 7 Interactive Elements You Can Add to Your Emails Today

Litmus

To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous).

6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)

Content Marketing Institute

Ever wonder what makes a content marketer shine? The six 2022 Content Marketer of the Year finalists (including the two winners) offer promising clues. Take a look at some of the traits we noticed – then let us know what you think makes a content marketer great. Continue reading → Company New

Ask Buffer: How Can You Batch Content for Social Media?

Buffer Marketing

Question: I have a lot of great ideas, but I find that I don’t have enough time to make all of them come to life. What do you recommend? Creating content can be fun, especially when you have many ideas to work on, but it’s also super time-consuming.

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

6 Market Analysis Steps to Building a Surefire Marketing Strategy

SEMrush

Gaining sufficient market understanding is a prerequisite for business growth and success. This post uncovers the key market analysis techniques that help you build a data-driven marketing strategy. Market Research

A Guide to HubSpot Onboarding Services [Types, Benefits & Pricing]

Roketto

Let’s say you’re building a new website. Or want to have a centralized location to manage your marketing efforts and keep customer information. Featured SaaS Marketing SaaS Web Design

Writing for Social Media in 2022: Tips and Tools

Hootsuite

Writing for social media is not an easy job. . You work with strict character limits and tight turnarounds. You speak the language of memes and microtrends that your boss and coworkers might not understand. You have to quickly — and wittily — react to trending topics.

Leveraging Social Data for Better Engagement

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. It has been famously said that no lead should ever be left behind.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

You want to know if your website is contributing to your business the best that it can. And if it’s not, you need to know where you can improve it. Enter web analytics tools.

SEO For Ecommerce Product Pages: 20 Do’s & Don’ts via @sejournal, @wburton27

Search Engine Journal

Give your online customers a compelling reason to buy your product. Here are 20 do's and don'ts for a successful ecommerce SEO strategy. The post SEO For Ecommerce Product Pages: 20 Do’s & Don’ts appeared first on Search Engine Journal. Ecommerce SEO

What is SaaS Security? 7 Best Practices to Protect Applications and Web

Roketto

SaaS applications have a reputation for being insecure but is that a fair statement? Any online software indeed has potential vulnerabilities because it exists on the internet.

Uncover Market Trends to Build a Sustainable Business Strategy

SEMrush

This post walks readers through the ins and outs of uncovering market trends to discover business opportunities, mitigate market risks, and drive innovation for building a sustainable business. Market Research

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

5 Successful Marketing Campaigns That Take Inspiration from Content Curation

Scoop.it!

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic.

How to Disclose Affiliate Content In An Authentic Way

Anyword

When it comes to the world of affiliate marketing, transparency is key to success. And it goes both ways – whether you’re creating your own content or sharing content from others.

WordPress Considers Historic Development Change via @sejournal, @martinibuster

Search Engine Journal

Matt Mullenweg proposes dramatic change in how future versions of WordPress are developed called plugin-first, but some contributors are skeptical. The post WordPress Considers Historic Development Change appeared first on Search Engine Journal. News WordPress

Toronto HUG welcomes Luke Summerfield to talk about the latest developments with HubSpot's CMS Hub.

The Brit Agency

Register Now - Virtual Toronto HUG Event: Learn how HubSpot's CMS Hub will make your life easier and produce better results - You're all invited! HubSpot Website Development Toronto HUG

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

A Complete Guide to Robots.txt & Why It Matters

SEMrush

A robots.txt is a file that tells search engine robots which pages they can access on your site. Read to learn why they‘re important and how to create your own! Technical SEO

33Across Celebrates its Second Annual Spirit Week

33Across

Summer has come to a close and we all know what that means – students across the country have returned to the classroom. Although we’re missing having our kids at home (or maybe a little relieved), the return to school means that Spirit Week season is upon us!

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More Helpful Content Dos and Don’ts for New Google Update

Content Marketing Institute

Follow these five dos and seven don’ts to improve your response to Google’s new helpful content update. Spoiler alert: It’s all about your audience. Continue reading → Company News