Guest post by Jessica Kane. If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. In 2017, 79% of U.S. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. MORE
Those spellbinding content marketing strategies – the ones that have catapulted startups into industry dominance and made decades-old brands more relevant than ever – they are not the product of a single creative genius. MORE
I've spent a lot of time lately with CEOs, CMOs, and other marketing professionals. During those conversations, it became clear that a marketer’s role in the company has shifted in the last few years. MORE
Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor. MORE
Sandeep Raut – Vp & Head of Digital APAC at Niit Technologies Limited ?. Key Topics: Digital Transformation, Analytics. Location: Mumbai, India?. MORE
It seems that as time passes, costs increase and profits decrease. Content marketing is no exception, with costs for services increasing and subsequent profits being affected. MORE
For example, if you make an offer on your website, do you have the requested information or materials ready to go? Or, if you invite someone to a webinar, what will your follow up activities be? MORE
Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The answers lie along the customer journey. Demand & Lead Generation content marketing content strategy gate content gated content MORE
Jonathan Aufray – Co-founder and CEO at Growth Hackers. Key Topics: Startups, Growth Hacking, Digital Marketing. Location: Taipei, Taiwan. Bio: Jonathan Aufray is the co-founder and CEO at Growth Hackers. MORE
Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. It’s also harder to gain their trust. MORE
All content is not created equal. Which is good, because not all prospects are interested in the same things. That’s why it’s critical to create content that appeal to the different buyer needs. Please don’t view this as an invitation to try to be all things to all people. MORE
Successful email marketing is a critical, and often overlooked, element of digital marketing. MORE
Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy. Brand Marketing Social Media Marketing MORE
The other day, I had the chance to meet with Rich Herbst, founder and managing partner of Ascend Marketing, which is based in Dallas and Austin. Rich agreed to discuss what he and his team have been doing in B2B, and share what they’ve learned in recent years, as business buying behavior evolves. MORE
Creating a publicity campaign could never be easier now thanks to social media. Gone are the days of printing out thousands, if not millions, of flyers. No more buying up space in your local newspaper and plastering your logo on billboards. MORE
Social media jobs get a bizarre rep. Sometimes the work is perceived as fun, sometimes too easy, and sometimes downright mindless. MORE
Tony Baer – Principal Analyst at Ovum. Key Topics: Big Data, Data Management, Databases, Advanced Analytics, AI. Location: New York, USA. MORE
[Note: The webinar starts about the :37 mark due to some technical difficulties.]. Our latest webinar interview is about B2B marketing with expert Ruth Stevens. Business buying behavior continues to evolve–and fast. So marketing behavior has to keep up! MORE
We’ve so often heard about how new tech disrupts industries that it has become cliché Whether it’s IoT, smart glasses, or even AI, there’s always this constant conversation about how new and innovative tech is going to change things. MORE
Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation MORE
As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. This is according to a new report titled, “It’s About Time: Why Your Marketing May Be Falling Short” from Bain & Company. Statistics showed that one-third of B2B marketers intend to invest more in improving their understanding and targeting of customers over the next three years. MORE
B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. MORE
As a content marketer, it’s very common to be pulled in many directions, having to wear multiple hats at once. While the ability to react to current trends and evolving buyer demands is just part of the job, reactionary behavior should not define your content strategy. If you don’t take a step back every now and then, you could spend weeks or months at a time creating content that’s simply meeting the demands of individual branches (sales, PR, social media, etc.) MORE
An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the outside web development company or your in-house marketing department doesn’t have a clear understanding of marketing to engineers and industrial professionals. MORE
Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and ‘malicious’ automated activity, since it came to light that Russia were using the platform to interfere in the 2016 US elections. MORE
Personas are a good thing. They help us to visualize the audience that we are speaking to. So, you might think that the more personas, the better. But it’s not true. Developing personas has become kind of a cottage industry among marketing consultants. MORE
Guest post by Sphoorti Bhandare. As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point. You work with sales, content, SEO, and customer care champions to promote targeted messaging. Overall, you’re doing the right things. MORE
Just got back from a conference? Keep up the momentum by following up with all those leads and business cards you collected. It's the first step in turning those prospects into qualified sales-ready opportunities. The post Will that conference be worth it? MORE
While it’s impossible to lump online influencers into one pile, there are quite a few things that Kristen Matthews and I came up with when we chatted last week. It Takes a Client to Make a Campaign. MORE
As B2B marketers begin to invest more in video content, new research suggests that they are turning to data and analytics to measure their performance along the way. Vidyard recently conducted the “2018 Video in Business Benchmark Report” and found that 36 percent of businesses now use intermediate or advanced video analytics. This is compared to just 13 percent that claim they are not using any metrics. MORE
Act-On
JULY 17, 2018
Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation
Onalytica B2B
JULY 19, 2018
Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and ‘malicious’ automated activity, since it came to light that Russia were using the platform to interfere in the 2016 US elections.
Marketing Insider Group
JULY 17, 2018
Those spellbinding content marketing strategies – the ones that have catapulted startups into industry dominance and made decades-old brands more relevant than ever – they are not the product of a single creative genius.
Webbiquity
JULY 19, 2018
Guest post by Jessica Kane. If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. In 2017, 79% of U.S. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success.
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In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
Marketing Insider Group
JULY 19, 2018
It seems that as time passes, costs increase and profits decrease. Content marketing is no exception, with costs for services increasing and subsequent profits being affected.
Act-On
JULY 12, 2018
Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The answers lie along the customer journey. Demand & Lead Generation content marketing content strategy gate content gated content
Webbiquity
JULY 17, 2018
Guest post by Sphoorti Bhandare. As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point. You work with sales, content, SEO, and customer care champions to promote targeted messaging. Overall, you’re doing the right things.
Biznology
JULY 17, 2018
While it’s impossible to lump online influencers into one pile, there are quite a few things that Kristen Matthews and I came up with when we chatted last week. It Takes a Client to Make a Campaign.
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Account-Based Marketing is a strategy, not a solution.
Onalytica B2B
JULY 19, 2018
Sandeep Raut – Vp & Head of Digital APAC at Niit Technologies Limited ?. Key Topics: Digital Transformation, Analytics. Location: Mumbai, India?.
Marketing Insider Group
JULY 16, 2018
Successful email marketing is a critical, and often overlooked, element of digital marketing.
Act-On
JULY 18, 2018
Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy. Brand Marketing Social Media Marketing
Sales Lead Insights
JULY 17, 2018
Just got back from a conference? Keep up the momentum by following up with all those leads and business cards you collected. It's the first step in turning those prospects into qualified sales-ready opportunities. The post Will that conference be worth it?
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Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.
Biznology
JULY 18, 2018
Personas are a good thing. They help us to visualize the audience that we are speaking to. So, you might think that the more personas, the better. But it’s not true. Developing personas has become kind of a cottage industry among marketing consultants.
Onalytica B2B
JULY 18, 2018
Tony Baer – Principal Analyst at Ovum. Key Topics: Big Data, Data Management, Databases, Advanced Analytics, AI. Location: New York, USA.
Marketing Insider Group
JULY 18, 2018
Creating a publicity campaign could never be easier now thanks to social media. Gone are the days of printing out thousands, if not millions, of flyers. No more buying up space in your local newspaper and plastering your logo on billboards.
KoMarketing Associates
JULY 18, 2018
As B2B marketers begin to invest more in video content, new research suggests that they are turning to data and analytics to measure their performance along the way. Vidyard recently conducted the “2018 Video in Business Benchmark Report” and found that 36 percent of businesses now use intermediate or advanced video analytics. This is compared to just 13 percent that claim they are not using any metrics.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.
Modern Marketing
JULY 13, 2018
We’ve so often heard about how new tech disrupts industries that it has become cliché Whether it’s IoT, smart glasses, or even AI, there’s always this constant conversation about how new and innovative tech is going to change things.
Biznology
JULY 12, 2018
[Note: The webinar starts about the :37 mark due to some technical difficulties.]. Our latest webinar interview is about B2B marketing with expert Ruth Stevens. Business buying behavior continues to evolve–and fast. So marketing behavior has to keep up!
Onalytica B2B
JULY 17, 2018
Jonathan Aufray – Co-founder and CEO at Growth Hackers. Key Topics: Startups, Growth Hacking, Digital Marketing. Location: Taipei, Taiwan. Bio: Jonathan Aufray is the co-founder and CEO at Growth Hackers.
Marketing Insider Group
JULY 16, 2018
Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. It’s also harder to gain their trust.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.
KoMarketing Associates
JULY 17, 2018
As a content marketer, it’s very common to be pulled in many directions, having to wear multiple hats at once. While the ability to react to current trends and evolving buyer demands is just part of the job, reactionary behavior should not define your content strategy. If you don’t take a step back every now and then, you could spend weeks or months at a time creating content that’s simply meeting the demands of individual branches (sales, PR, social media, etc.)
Modern Marketing
JULY 16, 2018
I've spent a lot of time lately with CEOs, CMOs, and other marketing professionals. During those conversations, it became clear that a marketer’s role in the company has shifted in the last few years.
Biznology
JULY 16, 2018
You just can’t win, say many CEOs. Take a stand on almost any socio-economic issue today and you will delight many, but offend others.
Contently
JULY 13, 2018
Social media jobs get a bizarre rep. Sometimes the work is perceived as fun, sometimes too easy, and sometimes downright mindless.
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Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.
Marketing Insider Group
JULY 12, 2018
Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor.
KoMarketing Associates
JULY 16, 2018
As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. This is according to a new report titled, “It’s About Time: Why Your Marketing May Be Falling Short” from Bain & Company. Statistics showed that one-third of B2B marketers intend to invest more in improving their understanding and targeting of customers over the next three years.
Industrial Marketing Today
JULY 15, 2018
An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the outside web development company or your in-house marketing department doesn’t have a clear understanding of marketing to engineers and industrial professionals.
Biznology
JULY 13, 2018
All content is not created equal. Which is good, because not all prospects are interested in the same things. That’s why it’s critical to create content that appeal to the different buyer needs. Please don’t view this as an invitation to try to be all things to all people.
Advertisement
B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.
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