INDUSTRY INSIGHTS YOUR PEERS ARE READING
There are many reasons why customers click on paid-per-click (PPC) advertisements, but new research suggests that they may turn to certain webpages over others because they directly answer their search queries and provide relevant content. MORE
“When you play the game of thrones, you win or you die. There is no middle ground.” ” That’s Cersei Lannister speaking to Ned Stark in Season 1 of HBO’s Game of Thrones. She’s not exaggerating, by the way. MORE
A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. By doing an audit, you can find if your existing activities are accomplishing your intended goals. MORE
Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media. MORE
?. Hey everyone, Jake Shaffren here, Director of Sales at DiscoverOrg. Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée. MORE
My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Choose your friends carefully because [like it or not] you are judged by the company we keep.” MORE
When most digital marketers hear the terms “ artificial intelligence ” or “ machine learning ,” they naturally think of Hollywood films about super-intelligent robots or computers powered by AI. MORE
Companies who shift their marketing to a more ABM-focused strategy mostly do so in transition from a broader, more traditional, funnel-based approach. But what if you’re starting from square one? MORE
The biggest mistake that many companies make in their B2B sales and marketing activities is the way they fragment or silo different touchpoints in the customer journey among disparate functional teams. And, worse, the way they make it difficult for those teams to work together. MORE
Every marketing team needs to put together marketing reports to share their progress and their results and to determine if certain strategies or campaigns were successes or not. MORE
Revised with new data April 2019. If you’re considering an Agile marketing rollout, you’re probably agonizing over the choice between what is right and what is easy. MORE
When you're putting together marketing reports to share with your team, with your C-Suite, or with your clients, accuracy is incredibly important. After all, what is a marketing report without accuracy? You may as well have not even wasted your time. marketing data MORE
Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. MORE
“What does employee engagement have to do with marketing? Isn’t that HR’s department?” managers and business owners often ask me. Before you go off into your siloed compartments, head shaking at such a crazy idea, hear me out. What is the number-one goal of marketing? MORE
More than ever before, data is driving marketing strategy , tactics, and messaging, and that includes social media marketing. The proliferation of data is only set to rise as more people and businesses continue to share information about themselves on channels like social media. MORE
When you think of hot software startups, it’s probably technologies like artificial intelligence, blockchain, and virtual reality that come to mind. You probably don’t think about…direct mail. MORE
Think about some of the most recognizable brands out there. What do you picture when you think of them? Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? They’re visual. MORE
Guest post by Paul Campbell. Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. MORE
As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research. MORE
When you outgrow your email service provider and are ready to elevate your marketing, marketing automation is the next step toward marketing maturity. Marketing Automation MORE
Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives. MORE
At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. MORE
Digital marketing works best when you frequently and consistently test your efforts — and email campaigns are no exception. Email MORE
Even savvy marketers can be forgiven for thinking that GDPR isn’t something they need to worry about – it applies only to EU citizens, right? While that’s technically true, you could be at risk if your website is accessible from EU countries. MORE
When you launch a software company just as the tech industry is crashing…and your target market is about to have an existential crisis…and you’re here 20 years later to talk about your success…you’ve got a story worth sharing. MORE
Do you feel like your B2B content marketing strategy has become stale and your methods don’t seem to be getting the results they used to? MORE
As 2019 rolls on, there are many things at the top of CMOs’ minds. That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. MORE
A common challenge in the B2B space is figuring out how to use social media to drive results. When it comes to the organic side of social media, a question that often comes up from clients is what type of social media content will reach, and more importantly, resonate with their target audiences. MORE
Industrial Marketing Today
APRIL 22, 2019
Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media.
KoMarketing Associates
APRIL 23, 2019
Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives.
Marketing Insider Group
APRIL 16, 2019
At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively.
Advertisement
Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.
Modern Marketing
APRIL 19, 2019
When most digital marketers hear the terms “ artificial intelligence ” or “ machine learning ,” they naturally think of Hollywood films about super-intelligent robots or computers powered by AI.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
APRIL 17, 2019
“What does employee engagement have to do with marketing? Isn’t that HR’s department?” managers and business owners often ask me. Before you go off into your siloed compartments, head shaking at such a crazy idea, hear me out. What is the number-one goal of marketing?
KoMarketing Associates
APRIL 16, 2019
As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research.
Act-On
APRIL 16, 2019
Digital marketing works best when you frequently and consistently test your efforts — and email campaigns are no exception. Email
Reachforce
APRIL 22, 2019
When you're putting together marketing reports to share with your team, with your C-Suite, or with your clients, accuracy is incredibly important. After all, what is a marketing report without accuracy? You may as well have not even wasted your time. marketing data
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Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
Webbiquity
APRIL 23, 2019
When you launch a software company just as the tech industry is crashing…and your target market is about to have an existential crisis…and you’re here 20 years later to talk about your success…you’ve got a story worth sharing.
Marketing Insider Group
APRIL 23, 2019
Do you feel like your B2B content marketing strategy has become stale and your methods don’t seem to be getting the results they used to?
KoMarketing Associates
APRIL 23, 2019
A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. By doing an audit, you can find if your existing activities are accomplishing your intended goals.
The Point
APRIL 23, 2019
Companies who shift their marketing to a more ABM-focused strategy mostly do so in transition from a broader, more traditional, funnel-based approach. But what if you’re starting from square one?
Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights
Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.
Reachforce
APRIL 19, 2019
Every marketing team needs to put together marketing reports to share their progress and their results and to determine if certain strategies or campaigns were successes or not.
Modern Marketing
APRIL 22, 2019
More than ever before, data is driving marketing strategy , tactics, and messaging, and that includes social media marketing. The proliferation of data is only set to rise as more people and businesses continue to share information about themselves on channels like social media.
Marketing Insider Group
APRIL 18, 2019
Think about some of the most recognizable brands out there. What do you picture when you think of them? Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? They’re visual.
KoMarketing Associates
APRIL 18, 2019
As 2019 rolls on, there are many things at the top of CMOs’ minds. That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns.
Advertisement
Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
DiscoverOrg
APRIL 17, 2019
?. Hey everyone, Jake Shaffren here, Director of Sales at DiscoverOrg. Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée.
Webbiquity
APRIL 18, 2019
Guest post by Paul Campbell. Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes.
Act-On
APRIL 18, 2019
When you outgrow your email service provider and are ready to elevate your marketing, marketing automation is the next step toward marketing maturity. Marketing Automation
Marketing Insider Group
APRIL 23, 2019
My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Choose your friends carefully because [like it or not] you are judged by the company we keep.”
Advertisement
Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
KoMarketing Associates
APRIL 18, 2019
There are many reasons why customers click on paid-per-click (PPC) advertisements, but new research suggests that they may turn to certain webpages over others because they directly answer their search queries and provide relevant content.
Biznology
APRIL 23, 2019
Even savvy marketers can be forgiven for thinking that GDPR isn’t something they need to worry about – it applies only to EU citizens, right? While that’s technically true, you could be at risk if your website is accessible from EU countries.
Webbiquity
APRIL 16, 2019
When you think of hot software startups, it’s probably technologies like artificial intelligence, blockchain, and virtual reality that come to mind. You probably don’t think about…direct mail.
Contently
APRIL 18, 2019
“When you play the game of thrones, you win or you die. There is no middle ground.” ” That’s Cersei Lannister speaking to Ned Stark in Season 1 of HBO’s Game of Thrones. She’s not exaggerating, by the way.
Advertisement
Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Marketing Insider Group
APRIL 17, 2019
Revised with new data April 2019. If you’re considering an Agile marketing rollout, you’re probably agonizing over the choice between what is right and what is easy.
KoMarketing Associates
APRIL 16, 2019
A common challenge in the B2B space is figuring out how to use social media to drive results. When it comes to the organic side of social media, a question that often comes up from clients is what type of social media content will reach, and more importantly, resonate with their target audiences.
Biznology
APRIL 18, 2019
The biggest mistake that many companies make in their B2B sales and marketing activities is the way they fragment or silo different touchpoints in the customer journey among disparate functional teams. And, worse, the way they make it difficult for those teams to work together.
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