Trending Articles

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Content Marketing ROI: Measuring What Really Matters in 2025

Marketing Insider Group

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Yet one question persists: How do we truly measure ROI and know our efforts are paying off? In 2025, the answer isn’t just in raw numbers—it’s in understanding which metrics genuinely reflect growth, engagement, and revenue. Marketers today are under intense pressure to connect each dollar spent to real business results.

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Why Fake Negative Reviews Hit Small Businesses Harder (And What To Do About It)

WordAgents

“Terrible service. Do not recommend. Waste of money.” Has your business been the target of this type of online commentary? This particular “review” was posted at 3 AM by someone who had never actually been a customer, but it was enough to impact a small business’s reputation. At WordAgents, we’ve been watching this plague slowly permeate the small business community.

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ZoomInfo is a Customers’ Choice in the 2025 Gartner Voice of the Customer Report for ABM Platforms

Zoominfo

When customers speak, we listen. And we like what they’re saying. ZoomInfo has been named a Customers’ Choice in the 2025 Gartner ® Voice of the Customer Report for Account-Based Marketing (ABM) Platforms, the only vendor positioned in the Customers’ Choice quadrant in this report. For us, this recognition highlights the unique value that Go-to-Market Intelligence delivers for marketers everywhere and reinforces our dedication to shrinking the gap between ideas and execution in GTM.

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The Hidden Benefits of Bot Clicks and Proxy Opens for Deliverability

Act-On

When email marketers hear about bot clicks and proxy opens, they often think of inflated metrics and distorted reports. These clicks can be frustrating as they distort performance metrics, making the click rate an unreliable indicator of engagement. As a marketer, the goal is to measure real user interactions, not automated activity. But what if these seemingly problematic signals can also provide valuable insights?

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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This Is Why AI Won’t Take Your Job (Yet) via @sejournal, @SequinsNsearch

Search Engine Journal

Think AI will replace you? Not so fast. New research shows your human instincts still matter, especially in marketing and content. The post This Is Why AI Won’t Take Your Job (Yet) appeared first on Search Engine Journal.

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The 7 Most Common Mistakes Websites Make Using Graphics in SEO Writing (and What To Do Instead)

WordAgents

Strong visuals can elevate an article. Readers love charts, screenshots, and graphics in SEO writing to break up text and explain the concepts they’re reading. But without a plan, graphics often slow down the page, confuse readers, and quietly tank performance. It’s a common mistake: tossing a few images into a blog post and assuming they’re helping.

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Your CRM Wasn’t Built for Go-to-Market. GTM Studio Can Help

Zoominfo

Your CRM is a great place to store and organize data. But it wasn’t built to handle the kind of detailed, creative, nuanced ideas that set today’s GTM leaders apart from the competition. The solution? Connecting that first-party data with powerful, high-quality third-party sources, and activating those datasets in an intuitive interface that lets your revenue and operations leaders execute on their best ideas in real time.

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Branding Through Memes: How Entertaining Content Affects Sales

Pearl Digital Marketing

Humour and viral culture have become powerful communication tools for modern brands. Instead of relying solely on traditional advertising, businesses increasingly use memes to create emotional connections with their audiences. In 2025, this trend continues to grow, helping companies strengthen brand identity and drive engagement in subtle yet effective ways.

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Explaining The Great Decoupling To C-Level via @sejournal, @TaylorDanRW

Search Engine Journal

Clicks are down. Impressions are up. Welcome to The Great Decoupling. Here's what that means for your brand visibility. The post Explaining The Great Decoupling To C-Level appeared first on Search Engine Journal.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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5 Tips for Managing Corporate Partnerships in Your CRM

Marketing Insider Group

When establishing your organization in your community , corporate partnerships can provide new resources, unlock a broader audience, and elevate your brand. However, finding, maintaining, and growing these partnerships requires a deliberate strategy backed by technology. While its name might stand for “constituent relationship management,” your CRM is actually your donor database for managing relationships with all stakeholders, including corporate partners.

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7 A/B Testing Examples (Proof that Experimentation Works)

The Daily Egg

It’s normal not always knowing exactly where to start when you’re planning to run conversion rate optimization (CRO) experiments. Even if you met the A/B. The post 7 A/B Testing Examples (Proof that Experimentation Works) appeared first on The Daily Egg.

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Stop Guessing, Start Selling: How to Prioritize & Score Prospects Fast

Zoominfo

Every sales team eventually hits the same wall: more prospects than time. Reps get spreadsheets full of accounts, but no real direction on where to start. Without clear signals, they chase leads that look good on paper but go nowhere. It’s guesswork disguised as strategy. ZoomInfo’s GTM Studio flips that script. Instead of pushing generic lists, it gives revenue teams a way to score and prioritize accounts using the signals that actually matter: technology usage, team sophistication, buying inte

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What Is Click-Through Rate (CTR)? + How to Improve It

SEMrush

Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free. Create free account Semrush Blog SEO On-page SEO What Is Click-Through Rate (CTR)? + How to Improve It Author: Carlos Silva 16 min read Jul 03, 2025 Contributor: Alex Lindley Table of contents What Is Click-Through Rate? Click-through rate (CTR) is the percentage of people who click on a link after seeing it.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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How To Get The Perfect Budget Mix For SEO And PPC via @sejournal, @brookeosmundson

Search Engine Journal

PPC drives results fast. SEO builds over time. Here’s how to budget for both with realistic expectations and measurable business outcomes. The post How To Get The Perfect Budget Mix For SEO And PPC appeared first on Search Engine Journal.

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Data clean rooms: What you need to know

Martech

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — without crossing legal or ethical lines. That’s where data clean rooms (DCR) come in. They’re not a cure-all, but they’re becoming a key part of the privacy-safe data collaboration and measurement toolkit.

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What people are vibe coding (and actually using)

Lenny's Newsletter

👋 Welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Lenny’s Podcast | How I AI | Lennybot | Lenny’s Reads | Courses | Swag Subscribe now Annual subscribers now get a free year of Bolt, Perplexity Pro, Notion, Superhuman, Linear, Granola, and more.

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Top fashion influencers in Australia: 28 creators brands should know

Sprout Social

Social media is a storefront, and fashion influencers could be your next front-window display. But with new creators popping up daily, finding the right ones takes more strategy than instinct. 40% of Australians said they’d bought something online after seeing it on social media. Among younger Aussies, that number jumps to 70% when influencers are involved.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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72 Blog Ideas for Every Industry + How to Find More

SEMrush

Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free. Create free account Semrush Blog Marketing Content 72 Blog Ideas for Every Industry + How to Find More Expert reviewed Our subject matter experts have reviewed this article to ensure it meets the highest standard for accurate information and guidance.

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Are You Still Optimizing for Rankings? AI Search May Not Care. [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now. The post Are You Still Optimizing for Rankings? AI Search May Not Care. [Webinar] appeared first on Search Engine Journal.

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AI-Generated Content Does Not Hurt Your Google Rankings (600,000 Pages Analyzed)

Ahrefs

If you think about it, there is no clearer signal than the fact that Google has rapidly rolled out AI Overviews (and now AI mode), both of which are basically AI-generated content.

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How To Find CRO Testing Wins: Basic Strategy, No Hype

The Daily Egg

Brands that go to the trouble of conversion rate optimization (CRO) testing usually want to see increases to average order value and revenue per session. The post How To Find CRO Testing Wins: Basic Strategy, No Hype appeared first on The Daily Egg.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Why Inventory Optimization Is Critical for Manufacturers in the Channel

Computer Market Research

For manufacturers, managing inventory across distributors and resellers isn’t just a logistics task—it’s a strategic advantage. When inventory levels are too high, you tie up capital and risk product obsolescence. When they’re too low, you miss sales and damage partner relationships. That’s why smart inventory optimization is essential. With the right tools and approach, manufacturers can balance demand and supply across the channel—minimizing waste, maximizing revenue, and strengthening partner

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How to Track Local SEO for Multiple Locations with Semrush

SEMrush

Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free. Create free account Semrush Blog SEO Local SEO How to Track Local SEO for Multiple Locations with Semrush Author: Luke Harsel 8 min read Jul 03, 2025 Table of contents Do you need to reach more customers in more than one city or town? Let’s say your plumbing company wants to expand outside of your base location.

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What Is Paid Media: The Different Types & Examples via @sejournal, @brookeosmundson

Search Engine Journal

Not all paid media is created equal. Know what works where – and why – before you pour money into your next campaign. The post What Is Paid Media: The Different Types & Examples appeared first on Search Engine Journal.

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How to Make AI More Creative: 4 Keys to Better Prompting

Convince & Convert

When I talk about AI creativity, it’s important to start with how most people use Google. When people first start prompting AI tools, they treat them like Google for the most part, sharing short prompts and expecting magical results. For brainstorming and creative results, magic is certainly there sometimes. But I find that if you don’t put more energy into your prompting, the creative results from AI often feel more like an interaction with a vending machine.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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Stop Blaming the Tech: It’s Your AI UX That Fails

CMSWire

Editorial Channels Marketing & CX Leadership Customer Experience AI in Customer Experience Modern Customer Service Contact Centers AI in Call Centers Voice of the Customer Digital Experience Digital Experience Platforms (DXPs) Hyper-Personalization Journey Orchestration Customer Data Platforms Digital Asset Management Modern Ecommerce View All Topics Podcasts CX Decoded Podcast Research Research Reports White Papers View All Events Webinars Conferences View All About Us Editorial Calendar IM

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Why Channel Data Accuracy Is the Foundation of Smarter Growth for Manufacturers

Computer Market Research

In a world where decisions are driven by data, bad information is worse than no information at all. For manufacturers managing distributors, resellers, and VARs, channel data accuracy isn’t a luxury—it’s a requirement. Without it, your forecasts are off, your rebates are wrong, and your partner relationships start to erode. If you’re still struggling with inconsistent, delayed, or inaccurate channel data, now is the time to take control.

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SWOT Analysis: How to Do It, Examples, & Free Template

SEMrush

Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free. Create free account Semrush Blog Marketing Competitor Intelligence & Research SWOT Analysis: How to Do It, Examples, & Free Template Author: Alex Lindley 11 min read Jul 03, 2025 Contributors: Christine Skopec and Tushar Pol Table of contents What Is a SWOT Analysis?

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