INDUSTRY INSIGHTS YOUR PEERS ARE READING
Although artificial intelligence (AI) is growing as a prominent tactic among marketers, new research suggests that many marketers are still hesitant to turn to it to achieve their top objectives. MORE
One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. You don’t want to overwhelm your users or their networks with too much branded or marketing content. MORE
Want to connect better with people on the phone or in person and build rapport today? Over the past few days, I’ve had two readers reach for advice on how to do better outreach. One reader wrote, “never had a role like this before and I’m desperate to succeed and be the best I can […]. MORE
If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other? What is Artificial Intelligence? MORE
When Steve Jobs and Steve Wozniak founded Apple in Jobs’ garage, they didn’t envision selling phones or online music. Yet those are the company’s biggest revenue generators today. Great companies (and their founders) are adaptive. MORE
For many businesses, ranking on the first page of Google is a constant uphill battle. Digital marketers are constantly trying to get more exposure and drive traffic to their websites. MORE
Good storytelling is an art form. As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. MORE
A content strategy is a must for any business investing in content marketing. Your strategy should set out the goals you plan to achieve by publishing content, and how you’re going to achieve them. MORE
Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. However, turning new leads into sales is not straightforward or simple. Just like the hit movie, it’s complicated! There are many reasons for the failure of industrial lead generation to convert into wins … Industrial Lead Generation for Sales – It’s Complicated! MORE
Having your emails read as spam is every marketer’s worst nightmare. These 3 tips will help you avoid the spam folder and improve deliverability. Email MORE
Think about the last time you were searching for a new chicken recipe online. A simple Google search gives you over 900 million results in.45 seconds. MORE
Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge. MORE
This article was originally published by Chief Executive, “Kaon Interactive CEO on Bridging Innovation and Business,” January 18, 2019. Kaon Interactive CEO and President Gavin Finn is all about bridging the gap from technological innovation to the marketing and business side. MORE
As executive marketers look ahead to the coming months, new research suggests that they are heavily focused on their efficiency to drive marketing results. MORE
Your tech stack is the different tools and software that your company utilizes together to help automate processes, increase productivity, and more. Although it can take some time to put together an efficient martech stack , the benefits far outweigh the initial time investment. MORE
Without the proper approach, marketing automation campaigns are doomed to fail. Don’t blame the tool; fix the process! Marketing Automation MORE
As video grows in prominence, research suggests that more marketers are turning to this form of content to resonate with their target audiences. MORE
I’m Caryn Kopp, Chief Door Opener. And today on DiscoverOrg’s Whiteboard series, we’re going to DISCOVER what I call the Five Planks of Door Opening Success. MORE
If you are like most marketers, you’ve probably been salivating over personalizing your website for years. It has always seemed like a good idea, but it’s never seemed possible. At first, you thought, “If Amazon can do it, we can do it!” MORE
Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it. What exactly does it mean? We'll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand. We'll then touch on some key ways you can become a thought leader and share some thought leadership examples that you can emulate. First, though, here's a solid definition of thought leadership. What Is Thought Leadership? MORE
Guest post by Lane Harbin. Just a few months into 2019, now is the perfect opportunity to talk to your team about the problems you faced last year, then work toward ideal solutions. If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below. MORE
Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research. MORE
Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With many targeting options, ad formats and goals strategies, creating a plan that is successful takes time and effort. MORE
The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. MORE
While every business enterprise exists to fill a need, organizations differ in their secondary mission. Some focus on offering consumers bargain prices. Some strive to protect or improve the natural environment. MORE
Spring is arriving, and 2019 is in full gear. It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy. MORE
“Why do I need a content marketing workshop?” you may ask. After all, you have a Facebook page, a website, and even a blog where you occasionally post information about your business and what it sells. MORE
KoMarketing Associates
MARCH 26, 2019
Although artificial intelligence (AI) is growing as a prominent tactic among marketers, new research suggests that many marketers are still hesitant to turn to it to achieve their top objectives.
Kaon
MARCH 26, 2019
This article was originally published by Chief Executive, “Kaon Interactive CEO on Bridging Innovation and Business,” January 18, 2019. Kaon Interactive CEO and President Gavin Finn is all about bridging the gap from technological innovation to the marketing and business side.
Marketing Insider Group
MARCH 25, 2019
Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge.
Industrial Marketing Today
MARCH 19, 2019
Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. However, turning new leads into sales is not straightforward or simple. Just like the hit movie, it’s complicated! There are many reasons for the failure of industrial lead generation to convert into wins … Industrial Lead Generation for Sales – It’s Complicated!
Advertisement
Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.
Webbiquity
MARCH 26, 2019
While every business enterprise exists to fill a need, organizations differ in their secondary mission. Some focus on offering consumers bargain prices. Some strive to protect or improve the natural environment.
|
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
|
|
Act-On
MARCH 22, 2019
On the Rethink Marketing podcast, Tom Schwab outlines how podcasts can be a great lead gen tactic, even converting 25 times bettter than a blog. Demand & Lead Generation
Marketing Insider Group
MARCH 25, 2019
If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other? What is Artificial Intelligence?
Biznology
MARCH 25, 2019
For many businesses, ranking on the first page of Google is a constant uphill battle. Digital marketers are constantly trying to get more exposure and drive traffic to their websites.
Webbiquity
MARCH 21, 2019
Guest post by Lane Harbin. Just a few months into 2019, now is the perfect opportunity to talk to your team about the problems you faced last year, then work toward ideal solutions. If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below.
Advertisement
Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
KoMarketing Associates
MARCH 22, 2019
As video grows in prominence, research suggests that more marketers are turning to this form of content to resonate with their target audiences.
Act-On
MARCH 26, 2019
Having your emails read as spam is every marketer’s worst nightmare. These 3 tips will help you avoid the spam folder and improve deliverability. Email
Marketing Insider Group
MARCH 19, 2019
Think about the last time you were searching for a new chicken recipe online. A simple Google search gives you over 900 million results in.45 seconds.
Reachforce
MARCH 22, 2019
We talked about what makes a successful tech stack recently, and one of those things is based on finding technology that integrates well together. Why is this such an important part of a martech stack? It's because it's all about productivity. Martech
Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights
Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.
Biznology
MARCH 22, 2019
One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. You don’t want to overwhelm your users or their networks with too much branded or marketing content.
KoMarketing Associates
MARCH 21, 2019
As executive marketers look ahead to the coming months, new research suggests that they are heavily focused on their efficiency to drive marketing results.
DiscoverOrg
MARCH 20, 2019
I’m Caryn Kopp, Chief Door Opener. And today on DiscoverOrg’s Whiteboard series, we’re going to DISCOVER what I call the Five Planks of Door Opening Success.
Marketing Insider Group
MARCH 26, 2019
“Why do I need a content marketing workshop?” you may ask. After all, you have a Facebook page, a website, and even a blog where you occasionally post information about your business and what it sells.
Advertisement
After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.
Reachforce
MARCH 20, 2019
Your tech stack is the different tools and software that your company utilizes together to help automate processes, increase productivity, and more. Although it can take some time to put together an efficient martech stack , the benefits far outweigh the initial time investment.
Act-On
MARCH 21, 2019
Without the proper approach, marketing automation campaigns are doomed to fail. Don’t blame the tool; fix the process! Marketing Automation
KoMarketing Associates
MARCH 26, 2019
Good storytelling is an art form. As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions.
Webbiquity
MARCH 19, 2019
When Steve Jobs and Steve Wozniak founded Apple in Jobs’ garage, they didn’t envision selling phones or online music. Yet those are the company’s biggest revenue generators today. Great companies (and their founders) are adaptive.
Advertisement
Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Marketing Insider Group
MARCH 26, 2019
A content strategy is a must for any business investing in content marketing. Your strategy should set out the goals you plan to achieve by publishing content, and how you’re going to achieve them.
Modern Marketing
MARCH 25, 2019
Spring is arriving, and 2019 is in full gear. It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy.
B2B PR Sense
MARCH 25, 2019
Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it. What exactly does it mean? We'll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand. We'll then touch on some key ways you can become a thought leader and share some thought leadership examples that you can emulate. First, though, here's a solid definition of thought leadership. What Is Thought Leadership?
KoMarketing Associates
MARCH 19, 2019
Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With many targeting options, ad formats and goals strategies, creating a plan that is successful takes time and effort.
Advertisement
From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).
Biznology
MARCH 26, 2019
If you are like most marketers, you’ve probably been salivating over personalizing your website for years. It has always seemed like a good idea, but it’s never seemed possible. At first, you thought, “If Amazon can do it, we can do it!”
Marketing Insider Group
MARCH 19, 2019
Want to connect better with people on the phone or in person and build rapport today? Over the past few days, I’ve had two readers reach for advice on how to do better outreach. One reader wrote, “never had a role like this before and I’m desperate to succeed and be the best I can […].
NuSpark
MARCH 24, 2019
The first time you heard the term “white paper,” it was likely in relation to a government or company policy document.
238 
Let's personalize your content