Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each other. Learn how Avery Dennison reduced licensing costs, streamlined marketing operations, and increased leads. MORE
Remember when Microsoft CEO Satya Nadella famously proclaimed back in early 2016 that “bots are the new apps”? Well, it looks like that prediction is finally starting to come true. In mid-2016, there were approximately 11,000 Facebook Messenger bots. MORE
Getting inside the marketing mind means not only understanding your customers and how they make decisions but understanding your own marketing efforts to ensure they align with your customers and prospects. MORE
Want to run a more effective organization? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. MORE
Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated email spam-filtering methods. Engineers and technical professionals know how to opt out and have much higher expectations from vendor emails. MORE
It refers to the ascendance of content marketing (especially in B-to-B), and the differential between the current inventory of quality content that most B-to-B companies have, and the amount they need to have to market effectively. MORE
In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. MORE
As marketers, we are very fortunate to live in a time when making a video doesn’t require heavy-duty cameras, microphones, world-class actors, fancy editing tools, etc. Nowadays, anyone can shoot a decent quality video directly on their smartphone or with some entry level equipment. MORE
Let’s get it out there right away. Self-serve is an effective, cost-saving strategy for software vendors. While some critics see the move to self-serve as a cynical attempt to offload costs (time, expense) to customers. MORE
Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come back with the disheartening results: Not enough repetitions to know the right answer. This has probably happened to you. MORE
For the 180th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Story Driven: Your Don’t Need to Compete When You Know Who You Are. MORE
Everybody wants more clicks. But not just any clicks. Clicks that convert. Clicks that convert profitably. And once you’ve got that, you’ll want clicks that convert profitably with a shorter sales cycle. Every B2B pay per click marketer wants these things. But are they doing everything they can to get them? If you’re not testing your AdWords ad copy – and testing it rigorously and regularly – you could be missing out on those magic clicks. MORE
Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. MORE
“Hello. We would like to inform you that we’ve updated our privacy policy that will go into effect June 8…” How many emails have you gotten in the last month that start like that? Inboxes across the world are getting flooded with emails all about updated privacy policy. MORE
Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. MORE
Steal This Book. Steal This Book , written by Abbie Hoffman in the 70s, mainly focused on ways to fight the government. Steal this Online Reputation Management process has the same goal but is mainly focused on ways to fight the first two-pages of Google Search. MORE
Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s more, generating content with a unified style in mind is one of the best ways to establish to establish a strong brand identity in the digital world. MORE
After an intense stretch of marketing conferences this past spring, I felt like I’d been submitted to the Ludovico Technique from A Clockwork Orange. MORE
Meet Kim Getker, one of AcquireB2B’s graphic design experts. MORE
Despite the vast and growing size of the marketing technology (martech) universe, it is possible to make sense of it. Scott Brinker’s 2018 version of marketing technology landscape supergraphic lists 6,829 martech solutions—double the size of his list from just two years ago. MORE
The Social Club is Contently’s new Q&A series with the people behind the most creative, notable, and successful social media accounts. If you missed last month’s interview with Merriam-Webster, check it out here. . Toilet paper gets a bad rap. MORE
I always find it interesting to take a look at the work done by our predecessors in B2B marketing. In post in Jackie West’s UK Industrial Marketing Blog, she mentions Richard Stone’s Insights into PR and Online Marketing blog post where he links to The Vintage Ad Browser. MORE
Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. MORE
As cloud based systems become increasingly common, more and more people are also wondering how secure they are. Many companies and individual users now make use of services like Google Drive , Dropbox and Box, and they’re naturally concerned about keeping their information private. MORE
The World Health Organization has just declared that video addiction is a real disease but they've missed something even more insidious: the dangers of newsletter publishing. The CDP Institute Web site has been down for two days now (hopefully it will be back up by the time you read this and test that link), which means I haven't been able to publish the Institute's daily newsletter. Yikes -- was my authorship a secret?) MORE
Though more than 90% of B2B marketers now use content marketing in some way, many still struggle to do it productively. MORE
While having thousands upon thousands of social followers is certainly something to brag about, the number means little if those followers largely ignore your brand. MORE
I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. Let me unpack the context of the question, so that it is clearer. MORE
This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Why Inconsistent Messaging is Undermining Customer Experience. MORE
Like good taste, marketing is difficult to define. But let's define it by quoting or paraphrasing some of the masters of the art and science of marketing--which they generally used call advertising. The post Great marketing and advertising quotes appeared first on Sales Lead Insights. MORE
Marketing Insider Group
JUNE 19, 2018
Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth.
Sales Lead Insights
JUNE 23, 2018
It refers to the ascendance of content marketing (especially in B-to-B), and the differential between the current inventory of quality content that most B-to-B companies have, and the amount they need to have to market effectively.
Webbiquity
JUNE 19, 2018
Though more than 90% of B2B marketers now use content marketing in some way, many still struggle to do it productively.
Biznology
JUNE 19, 2018
Steal This Book. Steal This Book , written by Abbie Hoffman in the 70s, mainly focused on ways to fight the government. Steal this Online Reputation Management process has the same goal but is mainly focused on ways to fight the first two-pages of Google Search.
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In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
The Point
JUNE 20, 2018
In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends.
Act-On
JUNE 19, 2018
Businesses can not afford sales and marketing not working together. Here are six steps toward achieving sales and marketing alignment. Sales & Marketing Alignment
Modern Marketing
JUNE 22, 2018
Let’s get it out there right away. Self-serve is an effective, cost-saving strategy for software vendors. While some critics see the move to self-serve as a cynical attempt to offload costs (time, expense) to customers.
Marketing Insider Group
JUNE 21, 2018
As marketers, we are very fortunate to live in a time when making a video doesn’t require heavy-duty cameras, microphones, world-class actors, fancy editing tools, etc. Nowadays, anyone can shoot a decent quality video directly on their smartphone or with some entry level equipment.
Advertisement
Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.
Biznology
JUNE 22, 2018
I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. Let me unpack the context of the question, so that it is clearer.
Sales Lead Insights
JUNE 21, 2018
I always find it interesting to take a look at the work done by our predecessors in B2B marketing. In post in Jackie West’s UK Industrial Marketing Blog, she mentions Richard Stone’s Insights into PR and Online Marketing blog post where he links to The Vintage Ad Browser.
Customer Experience Matrix
JUNE 20, 2018
The World Health Organization has just declared that video addiction is a real disease but they've missed something even more insidious: the dangers of newsletter publishing. The CDP Institute Web site has been down for two days now (hopefully it will be back up by the time you read this and test that link), which means I haven't been able to publish the Institute's daily newsletter. Yikes -- was my authorship a secret?)
Modern Marketing
JUNE 20, 2018
This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Why Inconsistent Messaging is Undermining Customer Experience.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.
Marketing Insider Group
JUNE 18, 2018
Want to run a more effective organization? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era.
Biznology
JUNE 20, 2018
As cloud based systems become increasingly common, more and more people are also wondering how secure they are. Many companies and individual users now make use of services like Google Drive , Dropbox and Box, and they’re naturally concerned about keeping their information private.
Sales Lead Insights
JUNE 19, 2018
Like good taste, marketing is difficult to define. But let's define it by quoting or paraphrasing some of the masters of the art and science of marketing--which they generally used call advertising. The post Great marketing and advertising quotes appeared first on Sales Lead Insights.
Act-On
JUNE 16, 2018
Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each other. Learn how Avery Dennison reduced licensing costs, streamlined marketing operations, and increased leads.
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Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.
Industrial Marketing Today
JUNE 19, 2018
Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated email spam-filtering methods. Engineers and technical professionals know how to opt out and have much higher expectations from vendor emails.
Marketing Insider Group
JUNE 20, 2018
Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads.
Biznology
JUNE 18, 2018
Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come back with the disheartening results: Not enough repetitions to know the right answer. This has probably happened to you.
Sales Lead Insights
JUNE 17, 2018
Meet Kim Getker, one of AcquireB2B’s graphic design experts.
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B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.
Measure Up Marketing
JUNE 21, 2018
Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI.
Contently
JUNE 18, 2018
After an intense stretch of marketing conferences this past spring, I felt like I’d been submitted to the Ludovico Technique from A Clockwork Orange.
Marketing Insider Group
JUNE 22, 2018
For the 180th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Story Driven: Your Don’t Need to Compete When You Know Who You Are.
Biznology
JUNE 21, 2018
Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s more, generating content with a unified style in mind is one of the best ways to establish to establish a strong brand identity in the digital world.
Speaker: Brian Carroll, CEO & Founder of markempa
Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.
Modern B2B Marketing
JUNE 18, 2018
While having thousands upon thousands of social followers is certainly something to brag about, the number means little if those followers largely ignore your brand.
KoMarketing Associates
JUNE 21, 2018
Everybody wants more clicks. But not just any clicks. Clicks that convert. Clicks that convert profitably. And once you’ve got that, you’ll want clicks that convert profitably with a shorter sales cycle. Every B2B pay per click marketer wants these things. But are they doing everything they can to get them? If you’re not testing your AdWords ad copy – and testing it rigorously and regularly – you could be missing out on those magic clicks.
Contently
JUNE 19, 2018
The Social Club is Contently’s new Q&A series with the people behind the most creative, notable, and successful social media accounts. If you missed last month’s interview with Merriam-Webster, check it out here. . Toilet paper gets a bad rap.
Marketing Insider Group
JUNE 20, 2018
Getting inside the marketing mind means not only understanding your customers and how they make decisions but understanding your own marketing efforts to ensure they align with your customers and prospects.
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.
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