Trending Articles

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The Future of CRM and Marketing Management: Trends to Watch

Marketing Insider Group

You’ve probably noticed how fast things shift in marketing. Just when you think you’ve cracked the code, someone changes the lock. It’s a game of constant updates, smarter tools, and higher expectations. Marketing management trends don’t move slowly. They’re more like toddlers after candy (chaotic, fast, and very unpredictable). So, what’s next?

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Growing Organic Authority Through SEO Content Best Practices

WordAgents

Even with AI powering search engines, SEO content best practices remain the foundation of sustainable growth. Content still drives results, but organic traffic doesn’t come from simply publishing—it comes from publishing with a strategic purpose. Businesses that treat content as a systematic approach, not a one-off task, build organic authority that compounds over time.

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10 Great ‘Year in Review’ Email Ideas

SendX

Year-in-review emails stand out for reach, engagement, and conversions. These emails hit inboxes when the year is winding down and people are looking ahead. They offer you a chance to appreciate your customers’ support for your brand and strengthen their confidence. They remind your customers how much your product or service has helped them and what they have accomplished during the year.

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Embrace the Value of Analytics to Differentiate Customer Experience

Vision Edge Marketing

If your company is like many others, you believe customer experience (CX) has become a critical differentiator for businesses. In a study commissioned by Emplifi, 87% of companies stated they provide excellent CX, despite only 11% of customers agreeing with that statement. This gap highlights the need for organizations to prioritize customer-centric strategies.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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How to Analyse the Success of a B2B Product Launch

Tomorrow People

With growing scrutiny on marketing effectiveness and increasing demand for cross-functional alignment, launch measurement has become a strategic priority. Not just for CMOs and product marketers, but for revenue leaders, product teams, and executive stakeholders alike. The challenge? Most teams still default to outdated success metrics—focusing on early performance data that rarely captures the full picture.

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Your Social Marketing Agency Already Knows Your Customers Better

WordAgents

Most businesses working with a social marketing agency don’t realize how much insight they’ve already paid for. Every campaign delivers signals such as who’s buying, why they’re buying, and what makes them act. If you’re already using a social media agency or actively comparing a few, the real question isn’t whether they understand social channels. The real question is whether they’ve used that experience to get ahead of your customer behavior—and whether your internal team is acting on those in

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CDP Relay42 Bought by Supermetrics: The Embedded CDP Trend Continues

Customer Experience Matrix

After a flurry of CDP acquisitions in January, things had been quiet on that front – until this morning, when we learned that Relay42 is being purchased by Supermetrics. The deal reverses the pattern of earlier CDP acquisitions, which had been been by customer-facing companies in content management (Contentstack/Lytics), customer service agents (Uniphore/ActionIQ), and ecommerce (Rokt/mParticle).

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Infographic – 16 Components of a Best-in-Class Lead Nurture Program

The Point

Not every marketing lead is a good lead. As long as some leads fall short – don’t meet ICP criteria, aren’t quite ready to talk to sales – a high-performing, well-executed nurture program will always be a vital part of the demand generation engine. An effective nurture program helps generate a consistent stream of sales-ready leads, keeps your brand top of mind, and ensures that marketers extract maximum value from every inquiry.

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AI in RevOps Survey: Here’s How AI Power Users Get Real Results

Zoominfo

AI is a force multiplier for revenue operations, with early adopters already unlocking clear advantages across go-to-market systems. And those advantages are helping RevOps teams step into the spotlight as key architects of growth and strategic direction. Those are among the findings in ZoomInfo’s State of AI 2025 Report , drawn from a survey of more than 1,000 go-to-market professionals across GTM disciplines.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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The Unwritten Rules of Content Creation: What Smart Marketers Know (But Rarely Say Out Loud)

Marketing Insider Group

Let’s get real – everyone’s always yammering on about “best practices” for content: catchy headlines, stuffing in keywords, blah blah blah. Yeah, you need that stuff, fine. But here’s the thing nobody really talks about (at least not in public): the actual secret sauce is all those unwritten rules the pros follow but rarely spill. You know, the little tricks that make their stuff pop while everyone else is still stuck on “how to write a good title.

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Social Media Planner: How To Plan Your Content (With Template) via @sejournal, @jasonhennessey

Search Engine Journal

Streamline social media marketing with this free planner template to schedule, organize, and improve your content strategy. The post Social Media Planner: How To Plan Your Content (With Template) appeared first on Search Engine Journal.

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16 Best Competitor Monitoring Tools & How to Use Them

SEMrush

Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free. Create free account Semrush Blog Marketing Competitor Intelligence & Research 16 Best Competitor Monitoring Tools & How to Use Them Author: Boris Mustapic 17 min read Jun 19, 2025 Table of contents Analyzing your competitors is crucial for understanding how to beat them.

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How to track and improve your YouTube marketing ROI

Sprout Social

YouTube offers marketers a unique mix of reach, intent and influence. Yet, proving a clear return on investment (ROI) is where most teams hit a wall. While paid campaigns offer detailed metrics, linking views to value is a common struggle. Organic videos build audience equity over time but rarely deliver immediate proof of performance. And when you run paid and organic strategies at once, it’s hard to determine which strategy is driving real impact.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Why Ignoring Data Is Derailing AI-Driven Digital Transformation—And Accurate Sales Forecasting

Ivan Guzenko - Forbes

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced Impact And A Quest To Quantify It DNA of Success Embracing And Bracing For AI Facing A Volatile Market, C-Suites Look To The CFO For Strategic Guida

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What’s the difference between AdTech and MarTech?

illumin

Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably. Here’s how to spot the difference and the applications of both. (UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other.

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See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One via @sejournal, @mktbrew

Search Engine Journal

Google’s AI Mode is reshaping SERP rankings. Discover how embedding vectors, not keywords, now determine visibility. The post See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One appeared first on Search Engine Journal.

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How to Analyze & Compare Competitor Website Traffic in 2025

SEMrush

Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free. Create free account Semrush Blog Marketing Competitor Intelligence & Research How to Analyze & Compare Competitor Website Traffic in 2025 Author: Natalia Zhukova 8 min read Jun 19, 2025 Table of contents Want to grow your business with competitor traffic analysis?

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Customer Service Chatbots: Smart Support That Never Sleeps

CMSWire

AI-powered customer service chatbots could be the always-on agents your team needs—fast, scalable, and smarter with every interaction. Continue reading.

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How to Scale Your Enterprise Content Program — Even With a Small Team

Contently

It’s 3 p.m. on a Tuesday, and you’re staring at your content calendar absolutely paralyzed. Before Friday, you have six blog posts to publish, an e-book to produce, two newsletters to ship, and you’ve been promising your CEO you’ll update the website copy for months. Oh, and did we mention you need to do all this with a scrappy team of two, plus Jeff the intern?

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Bridging The Intelligence Gap: Why Data Alone Isn’t Enough

Ivan Guzenko - Forbes

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced Impact And A Quest To Quantify It DNA of Success Embracing And Bracing For AI Facing A Volatile Market, C-Suites Look To The CFO For Strategic Guida

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How To Weed Out Less Qualified Audiences From Your PPC Campaigns via @sejournal, @jonkagan

Search Engine Journal

Paid search is shifting. Here’s how audience targeting and exclusion can sharpen your spend without tanking ROI. The post How To Weed Out Less Qualified Audiences From Your PPC Campaigns appeared first on Search Engine Journal.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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What Are Meta Keywords? + Why to Avoid Them

SEMrush

Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free. Create free account Semrush Blog SEO On-page SEO What Are Meta Keywords? + Why to Avoid Them Author: Rachel Handley 2 min read Jun 17, 2025 Contributor: Cecilia Meis Table of contents What Are Meta Keywords in SEO? In SEO, meta keywords are keywords placed in an HTML meta tag with the aim of helping the webpage rank higher for those keywords in search engine results.

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How to Prepare Your Marketing Strategy if Meta Breaks Up

CMSWire

Editorial Channels Marketing & CX Leadership Customer Experience AI in Customer Experience Modern Customer Service Contact Centers AI in Call Centers Voice of the Customer Digital Experience Digital Experience Platforms (DXPs) Hyper-Personalization Journey Orchestration Customer Data Platforms Digital Asset Management Modern Ecommerce View All Topics Podcasts CX Decoded Podcast Research Research Reports White Papers View All Events Webinars Conferences View All About Us Editorial Calendar IM

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Competitive Differentiation Masterclass: Blueprint for Outflanking Industry Giants

Directive Agency

Most of us are too close to our own product to recognize what makes it valuable to others. It’s like calling your hometown “boring” until a group of tourists shows up, cameras out, enjoying every detail you overlook. It’s the classic blind spot of proximity. What’s obvious to you might be exactly what your market needs to hear. B2B marketers fall into this trap often.

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The New Era Of Work: Human-AI Collaboration Is Redefining The Modern Workplace

Ivan Guzenko - Forbes

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced Impact And A Quest To Quantify It DNA of Success Embracing And Bracing For AI Facing A Volatile Market, C-Suites Look To The CFO For Strategic Guida

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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What Are Good Google Ads Benchmarks In 2025? [STUDY] via @sejournal, @brookeosmundson

Search Engine Journal

See how your paid search metrics compare across 20 industries with fresh data from thousands of real campaigns. The post What Are Good Google Ads Benchmarks In 2025? [STUDY] appeared first on Search Engine Journal.

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The 14 Best Competitive Intelligence Tools for Market Research

SEMrush

Discover the competition and reveal strategies and tactics of any industry player with these top 14 competitive intelligence tools, including the Semrush Traffic & Market Toolkit.

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AI can’t create meaning — that’s still marketing’s job

Martech

Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Done. Launch a campaign before lunch? No problem. Automation is accelerating everything — but speed alone isn’t a strategy. In 2025, 88% of digital marketers use AI in their daily workflow and the AI-in-marketing market is set to hit $27 billion this year. The broader AI industry?