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THE Email Marketing Checklist to Boost ROI

SendX

With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. What is an email marketing checklist?

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10 Email Marketing Lead Generation Strategies You Need to Implement

SendX

Email marketing remains a cornerstone for generating high-quality leads in today's fast-paced digital landscape. In this comprehensive guide, we will explore ten actionable email marketing lead-generation strategies designed to attract, engage, and convert your audience.

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Email QA Questions for Marketers Who Can’t Afford Mistakes

Litmus

Key takeaways Email QA (quality assurance) is a critical step in the email marketing process that ensures emails perform correctly and reach inboxes. Don’t let them ruin all the hard work you’ve put into your email campaigns. No one sets out to be an email marketer at the start of their career.

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How Interactive Email Widgets Marketing Boosts Conversions

Single Grain

While most marketers continue to send static emails that often go ignored, a select few are transforming their inboxes into dynamic conversion engines. What’s the best way for marketers to implement interactive elements into their email marketing strategies?

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. B2B marketers, this is your moment! Webinar Date & Time: February 12th, 2025 @ 12:00 PM CST

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The Future of CRM and Marketing Management: Trends to Watch

Marketing Insider Group

You’ve probably noticed how fast things shift in marketing. Marketing management trends don’t move slowly. It writes better emails than your intern and sends them at just the right time. They’re connecting marketing, sales, and support into one smart system. 5 Trends You Can’t Ignore Marketing is ALWAYS changing.

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How to Attract Foot Traffic for Your Retail Store

Marketing Insider Group

Promote these events heavily through your website, email newsletters , and social media channels to build excitement and anticipation. Provide Exceptional Customer Service Word-of-mouth remains one of the most powerful marketing tools available. Promote these exclusives via email, social media, and signage.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

One of the biggest responsibilities and challenges for marketers is generating leads. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. How inbound and outbound marketing should both be used.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. In this report, you’ll learn: How marketers define their roles in the digital-first era. How marketers are adapting to a privacy-focused data ecosystem.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing?

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Create nurturing emails that emotionally resonate and inspire action.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. Wait a second - that wasn't part of the plan.

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. Happier customers. Higher revenue. A healthier bottom line. How to make the most of every campaign.

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI. Personalization has moved beyond segmentation.