SendX

MARCH 7, 2024

The email bounce rate remains a perpetual concern for professionals in the marketing domain. Unlike other metrics, gauging email deliverability poses a slightly intricate challenge, making it tough to assess the effectiveness of campaigns.

Advertising Benchmark 297

Advertising Benchmark Email Marketing Deliverability Domain 297

SendX

DECEMBER 21, 2023

You send an email, your recipient clicks a link, and you get paid. That’s the power of email marketing for affiliate marketers. Is there anything more enjoyable than quite literally getting paid to send a simple piece of correspondence to your audience?

Email Marketing 243

Email Marketing Marketing & Strategy Marketing Strategy Marketing 243

SendX

MARCH 19, 2024

This means they know a great online deal when they see one and are unlikely to be impressed by outdated email marketing tactics. Generation Z is filled with tech-savvy, native web users. They’re also a growing demographic.

Tactics 295

Tactics Email Marketing Best Practices Demographics 295

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 149

ROI Email Marketing B2B Marketing Marketing Automation Services 149

SendX

DECEMBER 14, 2023

Email marketing for bloggers. Yep, we need to talk about it because it’s so important, and yet so many bloggers are either not doing it or are doing it the wrong way.

Blogger 387

Blogger Email Marketing Marketing & Strategy Marketing Strategy 387

SendX

FEBRUARY 8, 2024

In the vast digital landscape, where attention is scarce and competition is fierce, email marketing stands as a beacon for businesses aiming to forge meaningful connections with their audience. This extensive guide navigates through the intricacies of building a robust email marketing strategy.

Email Marketing 243

Email Marketing Marketing Strategy Marketing & Strategy Template 243

SendX

FEBRUARY 19, 2024

Email marketing is a powerful tool to reach your target audience and drive conversions, but only if it's used effectively. Are you a roofing business looking to boost your customer base and sales?

Email Marketing 291

Email Marketing Effectiveness Marketing & Strategy Marketing Strategy 291

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. But email still converts better.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

SendX

FEBRUARY 12, 2024

Email campaigns are a cornerstone of successful outreach in the ever-changing world of online marketing. The open rate, or the percentage of sent emails opened by consumers, is critical to developing accurate data to inform the direction of a company’s marketing plan.

Open Rate 195

Open Rate Advertising Benchmark Email Marketing Planning 195

Act-On

DECEMBER 19, 2023

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). In email marketing, sender name refers to the visible name the recipient sees in their inbox. Most email clients don’t display the address until the recipient opens the email.

Email Marketing 195

Email Marketing Practices Deliverability Best Practices 195

Act-On

FEBRUARY 1, 2024

When it comes to email marketing tips, there are a few things that we have all been told to do. When’s the best time to send an email? Email marketers have strong opinions on these questions. Click to read Email Marketing Myths Debunk’d After extensive tests, see what we uncovered. Take a look!

Email Marketing 130

Email Marketing Opinions Marketing Design 130

Act-On

DECEMBER 9, 2023

Revisiting your email marketing automation workflow and automation should happen regularly. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. Average at best.

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

CopyBlogger

APRIL 11, 2024

Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.

Email Marketing 123

Email Marketing Marketing Advertising Channels Effectiveness 123

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

CopyBlogger

MARCH 14, 2024

Mastering email marketing takes years, but focusing on just a few key tips can significantly improve your ROI. Continue Reading The post 10 Email Marketing Tips That Drive 80% of Email Revenue appeared first on Copyblogger.

Email Marketing 118

Email Marketing Tips ROI Marketing 118

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Guest post by Nina Petrov. So, do your research.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial.

Email Marketing 124

Email Marketing Marketing AI Enterprise Management Work Management 124

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel.

Email Marketing 86

Email Marketing Effectiveness Work Management Planning 86

Benchmark Email

FEBRUARY 26, 2024

Email marketing is the cornerstone of effective communication and engagement. Recognizing the importance of learning from the experts, we turned to our own team at Benchmark Email to share… The post Benchmark Email Experts Weigh in on Common Email Marketing Mistakes appeared first on Benchmark Email.

Advertising Benchmark 98

Advertising Benchmark Email Marketing Marketing Effectiveness 98

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. In the best-case scenario, your emails will land in Promotions or Updates.

Email Marketing 127

Email Marketing Marketing Management Salesforce.com Deliverability 127

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Abandoned cart emails.

Email Marketing 124

Email Marketing Automation Tools Planning 124

Industrial Marketing Today

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 132

Email Marketing Effectiveness Tips Click Rate 132

Visitor Queue

MARCH 30, 2024

Did you know that emails with a personalized subject line are 26% more likely to be opened? But, personalization can be used much more than just in the subject line of your emails. Knowing this, it’s a no-brainer that you should be personalizing your subject lines.

Email Marketing 87

Email Marketing B2B Marketing Personalization Campaigns 87

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Unlike most email mistakes, this one happened behind the scenes. In email, a mistake can seem like the end of the world because so many people can see where we messed up. How do we prevent mistakes from happening in email? A typo in the subject line.

Email Marketing 115

Email Marketing Planning Work Management Paid Search Agency 115

Benchmark Email

MARCH 18, 2024

In the fast-paced digital world, email marketing remains a cornerstone for businesses looking to connect with their audience. However, as technology evolves and consumer preferences shift, the effectiveness of traditional email marketing strategies—and the software that supports them—is increasingly under scrutiny.

Software 98

Software Email Marketing Paid Search Agency Advertising Benchmark 98

CMSWire

MARCH 6, 2024

Which email marketing tactics and technologies should marketers invest their time and money in? Continue reading.

Email Marketing 132

Email Marketing Trends Tactics Marketing 132

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It’s not a complete guide to marketing automation.

Marketing Automation Services 132

Marketing Automation Services Marketing Automation Email Marketing Automation 132