Outgrow

JUNE 23, 2025

Marketing Funnels Reimagined: Quiz Funnel Strategies That Transform Email Drip Marketing Your prospects scroll past another generic lead magnet. Smart marketers are building quiz funnel systems that segment audiences automatically and feed perfectly targeted email drip marketing campaigns.

Marketing Funnels 52

Marketing Funnels Top of Funnel Enterprise Management Email Marketing 52

Marketing Insider Group

JUNE 23, 2025

Toss digital marketing into the mix, and suddenly you’re burnt out beyond belief and ready for some help. That’s why outsourcing your digital marketing can make a huge difference. Outsourcing your marketing gives you hours back in your week. Need someone who knows how to write emails that people actually open?

Paid Search Agency 236

Paid Search Agency Advertising Agencies Ad Agencies Work Management 236

Martech

JUNE 19, 2025

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. 3: Email open rate Why it’s weak: A high open rate might seem positive, but it doesn’t guarantee engagement with the content or action. Where to find them: Email marketing platforms (e.g., Email: See terms.

Paid Content 86

Paid Content Cost per Acquisition Marketing Attribution Lead Ranking 86

Martech

JULY 1, 2025

Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. Why interactive emails matter Most consumers like interactive content , but marketers have been slow to adopt it. They’re also an effective way of giving your business an edge in what is likely a very saturated market.

Top of Funnel 118

Top of Funnel eCommerce Conversion Rate Click Rate 118

Martech

JULY 7, 2025

Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Not to replace marketers, but to make our work more efficient, creative and a little more fun. But many marketing teams don’t have time to sift through the noise to find the good stuff. Efficient?

Copywriting 118

Copywriting Marketing AI Marketing Proposals Planning 118

Act-On

JULY 3, 2025

When email marketers hear about bot clicks and proxy opens, they often think of inflated metrics and distorted reports. As a marketer, the goal is to measure real user interactions, not automated activity. A proxy open occurs when an email is opened via a security system or privacy filter rather than by the actual recipient.

Deliverability 147

Deliverability Phishing Privacy Protection Click Rate 147

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading.

Top of Funnel 197

Top of Funnel Marketing AI ROI Multi-Touch Attribution 197

WordAgents

JUNE 24, 2025

What Social Media ROI Actually Means Social media ROI refers to the value a business receives from its social media marketing investments. Why Social Media ROI Matters Marketing teams face more pressure than ever to prove results. Testing: Try different post formats like video, carousel, or influencer marketing to see what resonates.

Social Media 195

Social Media ROI Practices Media 195

SEMrush

JULY 3, 2025

It measures how effectively your content captures attention and drives action across digital marketing channels. CTR is a helpful metric across channels, whether you're running Google Ads, sending email campaigns, posting on social media, or optimizing webpages for search engines. Why Is Click-Through Rate Important?

Click Rate 122

Click Rate CTR Paid Content Paid Search Agency 122

Martech

JUNE 16, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. This allows marketers to align their reporting with business objectives. Email: See terms.

Traffic 66

Traffic Lead Ranking Organization Customer Satisfaction 66

Stevens & Tate

JUNE 30, 2025

Why Email Design Is Key to Boosting CTR and Engagement Email marketing remains one of the most effective ways to engage customers and drive conversions. But with crowded inboxes, your emails need to stand out visually and functionally to get those all-important clicks.

CTR 52

CTR Design Tips Storytelling 52

WordAgents

JULY 8, 2025

Email signups declined by 28%. Yishai Bitton from YBM Garage Doors in San Jose saw the immediate market impact when fake reviews targeted his company. We’ve built relationships so strong that our customers become our marketing department—something no fake review system can replicate or destroy.” Is Timing Everything?

Small Business Marketing 195

Small Business Marketing Work Management Ideal Customer Profiles Business 195

Zoominfo

JULY 17, 2025

Do they reflect this constant state of flux, or are they a snapshot of the market that no longer exists? Here’s how to get lead enrichment right so your business can go to market effectively. Similarly, marketers are under more pressure than ever to deliver more, higher-quality leads. What Is Lead Enrichment?

Lead Scoring 130

Lead Scoring Lead Ranking Sales Qualified Leads Data Hygiene 130

Only B2B

JUNE 25, 2025

Decision-makers push aside irrelevant emails. ABE is the collaborative approach where marketing, sales, and customer success teams work together to engage high-value accounts with personalized content and interactions. SDRs miss the buying window. Because your teams aren’t on the same page on when and how to engage.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Bombora Sales Qualified Leads 71

Zoominfo

JUNE 20, 2025

No matter how tight your go-to-market strategy or how skilled your sales team, one hard truth remains: it’s nearly impossible to reach scale in B2B by relying purely on inbound tactics. These platforms provide go-to-market professionals with access to contact details for customers and sales leads across industries and regions.

Contacts 130

Contacts Zoominfo Deliverability B2B 130

Webbiquity

JULY 1, 2025

Video marketing has become a staple for software-as-a-service (SaaS) companies, from new startup launches to the big names everyone knows. It’s not a trend—it’s smart marketing based on real data. 96% of marketers say videos improve user understanding of their products. But in the world of marketing, it’s not that simple.

Top of Funnel 141

Top of Funnel Video Marketing Paid Search Agency Trends 141

Valasys

JUNE 18, 2025

Email marketing stands as one of the most effective digital tools that businesses use to build audience relationships in modern times. A business’s selection of the correct marketing platform directly influences its campaign outcomes regardless of company size. Want to take your email marketing to the next level?

Email Marketing 40

Email Marketing Planning Paid Search Agency Deliverability 40

Convince & Convert

JUNE 19, 2025

Did you know that 61% of marketers already use AI in their strategies ? And according to Statista, 44% of those marketers say AI has saved them time on repetitive tasks. The truth is, if you’re still avoiding AI tools in your marketing game plan, you are working harder, not smarter. Human-verified facts!) Let’s gooooo.

Paid Search Agency 135

Paid Search Agency Advertising Agencies Planning Tips 135

Martech

JULY 18, 2025

Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email approach. This brand doesn’t recognize that I haven’t opened its emails for over a year.

Conversion 60

Conversion Campaigns Click Rate Trigger Marketing 60

Choozle

JUNE 26, 2025

Facebook Instagram X-twitter Linkedin Youtube In digital marketing, a compelling landing page is more than a nice-to-have; it’s a performance multiplier. It’s where a user “lands” after clicking on a digital ad, email link, or social media post. What is a Landing Page? But not just any page qualifies. Too many choices.

Landing Pages 86

Landing Pages Tips Allocation Paid Search Agency 86

CMSWire

JULY 10, 2025

While composable vendors posted nearly 13% growth, they remain under 5% of the market in size and employment. While composable vendors posted nearly 13% growth, they remain under 5% of the market in size and employment. The Gist Organic growth returns. Composable CDPs are growing, but still niche. per period the last two years.

Marketing Automation Services 113

Marketing Automation Services Enterprise Management Digital Asset Management Work Management 113

Trade Press Services

JUNE 23, 2025

That’s why forward-thinking organizations are investing in marketing personalization strategies to enhance engagement and drive conversions. But while the intent is good, many businesses struggle to measure the effectiveness of their personalization efforts, often relying on outdated metrics like email open rates and page views.

Sales Qualified Leads 82

Sales Qualified Leads Conversion Personalization Top of Funnel 82

ClickDimensions

JUNE 26, 2025

If you’re a small or midsize business running multiple marketing channels, there’s a good chance your daily routine includes campaign planning, content creation, and opening 17 different browser tabs just to figure out if any of them are working. That’s exactly what a marketing reporting dashboard is built to do. Sound familiar?

Marketing Report 59

Marketing Report Analytics Marketing Automation Services Planning 59

Litmus

JUNE 17, 2025

Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. Email list hygiene and personalization data management are foundational for segmentation and personalization that your customers (and stakeholders) love.

Segmentation 87

Segmentation Personalization Webinar Metrics Marketing Attribution 87

Martech

JUNE 27, 2025

There’s no shortage of conversation about giving marketing a seat at the table. Over the years, we’ve seen dozens of articles calling for marketing to be treated as a strategic partner, not just a service department. But the real problem isn’t just that marketing lacks a seat at the table. What happens then?

Marketing & Strategy 84

Marketing & Strategy Marketing Strategy ROAS Planning 84

Martech

JULY 16, 2025

Webinar emails that motivate people to click, make time in their busy calendars and actually show up aren’t easy to write. This is a great example of what I mean (no offense to Wistia): I see these kinds of webinar promo emails all. The process I use is: Angles → hooks → email copy structure (AIDA, PAS, etc.). Nonexistent.

Webinar Metrics 74

Webinar Metrics AIDA Campaigns Top of Funnel 74

Martech

JULY 11, 2025

Start each annotation title with a category prefix: Marketing: Campaigns, emails, PR pushes. Navy : Marketing. Marketing campaigns Document start and end dates for big campaigns, like sales events or new ad pushes. Start by assigning two or three annotation managers across your marketing, product or analytics teams.

Marketing Analytics Tools 60

Marketing Analytics Tools Analytics Paid Search Agency PR 60

Zoominfo

JULY 2, 2025

ZoomInfo has been named a Customers’ Choice in the 2025 Gartner ® Voice of the Customer Report for Account-Based Marketing (ABM) Platforms, the only vendor positioned in the Customers’ Choice quadrant in this report. ABM Built for Outcomes We didn’t build ZoomInfo Marketing to check boxes or chase buzzwords. ZoomInfo changed that.

Zoominfo 147

Zoominfo Gartner Account Based Marketing ABM 147

Trade Press Services

JULY 7, 2025

For B2B marketers operating internationally, cultural differences can shape everything from how trust is built to how buying decisions are made. A marketing campaign that resonates in one country might fall flat, or even offend, in another. It’s vital for B2B marketers to consider how their brand is perceived in each regional market.

Ad Building 73

Ad Building B2B Advertising Agencies Paid Search Agency 73

Stevens & Tate

JUNE 26, 2025

Making this differentiation is especially effective in crowded markets where there are a multitude of available options. When distributing brand communication (emails, posts, etc.), The post Master Brand Communication: 6 Strategies for Stronger Customer Loyalty appeared first on Stevens & Tate Marketing.

Loyalty 52

Loyalty Brand Identity Branding Marketing & Strategy 52