[Confessions of a Marketer] Apple Mail Privacy Protection (MPP): Webinar Recording + QA

Litmus

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. Check out the full webinar recording here or visit our Apple Mail Privacy Protection Resources Hub.

Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections.

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Litmus Live 2021 Speaker: Meet Chad S. White—With Mail Privacy Protection Tactics

Litmus

In his Litmus Live session, Chad will explain exactly how Apple’s Mail Privacy Protection will affect marketers and concrete ways marketers can adapt. ( And, of course, sometimes there are big wrinkles, like GDPR and Mail Privacy Protection.

Mail Privacy Protection and iOS 15

Blue Flame Thinking

This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection.

What We Know Now about Apple’s Mail Privacy Protection, What To Do Next & Predictions For The Future: Webinar Recording + Q&A

Litmus

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? apple mail privacy apple mail privacy protection mail privacy protection on-demand webinar webinar recording

5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)

Litmus

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection.

What Apple’s Mail Privacy Protection Means For Email Marketers

Vision6

While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. Email marketing will continue to evolve, as it has done with other recent data privacy changes.

Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

I spy with my little eye…privacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. In other words, privacy-protecting systems are a big and growing business. Privacy is the new green: the cool virtue signifier for consumers and businesses alike. customer data gdpr martech privacy

Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Privacy has become a big issue in recent years, not just in the email industry.

How Apple’s Mail Privacy Protection Will Change Your Email Strategy

Sharpspring

Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters). As email marketers, we’ve all heard cries that “email is dead!”

How to Prepare for Apple’s Mail Privacy Protection

SendGrid

Apple's Mail Privacy Protection (MPP) feature will likely launch in mid-September. The post How to Prepare for Apple’s Mail Privacy Protection appeared first on SendGrid. Prepare for MPP by following these tips and best practices.

Marketers: Don’t Panic Over Incoming Apple Mail Privacy Protection

TrueInfluence

Have you thought about the impact of Apple Mobile Privacy Protection on your email strategy? At the Worldwide Developers Conference, Apple announced privacy features for the upcoming iOS 15 mobile operating system. How Will Data Privacy Compliance Obscure Locations?

Email Client Market Share in September 2021: Early Data on the Impact of Apple’s Mail Privacy Protection

Litmus

And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. Apple Mail Privacy: 1.5%. Apple Mail Privacy: 6.6%.

How marketers can adapt to Apple’s Mail Privacy Protection update

Liveintent

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. That means half your audience will be unaffected by Mail Privacy Protection.

Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?

Litmus

Have you heard of a not-so-little thing called Mail Privacy Protection ? Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect.

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Apple Mail App Privacy Protection: What Email Senders Need to Know

SendGrid

On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid.

Email Client Market Share in June 2021: How Mail Privacy Protection Raises the Need for Personalization Even More

Litmus

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Unfortunately, this also means Apple’s Mail Privacy Protection will have significant repercussions to email marketing in general.

Apple Mail App Privacy Protection: What Email Senders Need to Know

SendGrid

On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid.

How to Create a Reliable Opens Audience for Non-Apple Mail Users

Litmus

Apple’s Mail Privacy Protection announcement falls into that third category. Now you have a reliable opens audience you can use to benchmark your program and fuel your email marketing campaigns—even in the era of Mail Privacy Protection.

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Why CMOs should embrace data privacy protection

ClickZ

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Unfortunately, one vital department, marketing, often ignores the call for the cultural and technology changes required to protect private information.

How to Identify Non-Human Opens From Apple’s Mail Privacy Protection

SendGrid

The post How to Identify Non-Human Opens From Apple’s Mail Privacy Protection appeared first on SendGrid. Twilio SendGrid is using its unparalleled dataset to identify what “non-human” engagement looks like. Here’s what we know so far about MPP and how Twilio SendGrid plans to help. . Product

Consumer Privacy Protection Act (CPPA): What it is and Why it Matters for Your Business

Visitor Queue

In recent years, the media has been buzzing about what many call “the trust factor” and what it means in regards to data privacy. So many municipalities across the globe have implemented comprehensive legislation to protect consumers’ information from suspect activity. […].

Data Privacy,Protection and Compliance from Silverpop Amplify

ANNUITAS

I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Many regions of the world already have limits and restrictions on sending emails and storing data – this is just another step in protecting the privacy of data. Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy?

2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

Privacy & trust. Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you.

Marketing’s Pivotal Moment: Are You a BlackBerry or an iPhone?

Litmus

These market forces—namely privacy—are even greater and more far reaching than the digital disruption of the marketing ecosystem from 20 years ago. For more actions to do right now, read 5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful).

Our Partnership with DataGrail Offers New Data Privacy Protection for Revenue Teams

Outreach

You can’t have escaped the importance of meeting privacy standards this year, as the General Data Protection Regulation (GDPR) went into effect and California Consumer Privacy Act (CCPA) was signed into law. Both the GDPR and the CCPA are aimed at protecting consumers’ data, and giving them insight into how it’s used as well as notifications in the event of a data breach.

How publishers can adapt to iOS 15 with LiveIntent

Liveintent

This fall, Apple will offer new privacy settings as a part of their upcoming releases of iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, giving users more control over access to their data. Mail Privacy Protection. Email Monetization Apple Mail ios 15 Mail Privacy Protection

How advertisers can adapt to iOS 15 with LiveIntent

Liveintent

Despite this assault (disguised as a privacy move) on email marketing, we are confident that email will prevail as a vital mechanism for building relationships with your customers. Programmatic Advertising Apple Mail ios 15 Mail Privacy Protection

What’s Happening to EU Privacy Law? An FAQ

Oracle

by Jesse Noyes | Tweet this Privacy law in the European Union was back in the headlines recently. That’s due to proposed changes to EU privacy protections that were released by The European Commission. A lot of people were likely scratching their heads, wondering how the proposed changes to EU privacy law would impact them and their business. Well, our own Chief Security and Privacy Officer, Dennis Dayman , follows this news the way some follow celebrity gossip.

GDPR is Changing the Enterprise Outbound Sales Landscape

Aberdeen HCM Essentials

The General Data Protection Regulation ( GDPR ) is changing how enterprise outbound sales is executed, one fine at a time. Mistake #2: Failing to Protect Against Data Leaks. Featured Articles Marketing and Sales cyber security data protection data security EU europe European Union GDPR general data protection regulation Privacy protection

Privacy Changes From Apple Signal Marketing Just Got Harder – And It’s About To Get Worse

Square 2 Marketing

Apple recently began rolling out its new iOS 15 privacy features , including Mail Privacy Protection. This update is a big win for customer privacy, but it may impact your marketing efforts.

Your iOS 15 To-Do List from Benchmark Email

Benchmark Email

As Apple rolls out new privacy protections for users, email service providers (like Benchmark Email) will have less data on some users. We already noted earlier this summer that Apple’s iOS 15 update is just around the corner – likely mid-September.

Why We’re Not Panicked About The Future Of Third-Party Cookies

Albert

Google announced recently that it will bolster privacy protection online by joining Safari and Firefox in blocking third-party cookies in. The post Why We’re Not Panicked About The Future Of Third-Party Cookies appeared first on Albert

How iOS 15 Impacts Email Marketing

LeadsRX

The update that is causing a lot of grief for marketers is in Apple’s Mail Privacy Protection setting. Mail Privacy Protection works by hiding users’ IP address and loading remote content privately in the background.

Prepare for the Future of Email Insights and Analytics: Webinar Recording + Takeaways

Litmus

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. 6 tips to prepare for Mail Privacy Protection.

How will CCPA affect app and SDK publishers?

MightySignal

The California Consumer Protections Act, (CCPA) will usher in a new turning point in the world of data privacy. It appears to be the next greatest development in data privacy protection laws since the sweeping impact of GDPR

What Email Marketers Need to Know about Apple MPP

TrueInfluence

How will your email marketing be impacted by Apple’s upcoming privacy protection strategy — mail privacy protection (MPP)? Once users understand that their data is being loaded and stored by Apple, they may have concerns about how it protects Mail activity.