Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.

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Privacy Protection Privacy Open Rate Deliverability 97

Martech

MARCH 28, 2025

The answer is yes if the update is iOS 15 (and Mail Privacy Protection, or MPP). Dig deeper: 3 keys for better email engagement in Gmail Whats going on? The impact of iOS updates on email performance Can a four-year-old update tank performance?

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Email Campaigns CAN-SPAM Campaigns Privacy Protection 131

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech.

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Rules Advertising Agencies Advertising Advertisements 135

Martech

OCTOBER 4, 2024

Addressing the trust disparity between industry and consumers The IAB study also shows a troubling gap between how the industry views Google’s decision and its possible impact on privacy-focused innovation. This disconnect could hinder progress toward a more secure and privacy-centered digital ecosystem.

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Privacy Privacy Protection Transparency Lead Ranking 136

Benchmark Email

MARCH 7, 2022

We’re all concerned… The post What You Need to Know About Mail Privacy Protection (MPP) appeared first on Benchmark Email. For this reason, Safari and Mozilla have blocked third-party cookies from their browsers. Google Chrome, which has a market share of 63.58%, plans to do the same by 2023.

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Privacy Protection Privacy Advertising Benchmark Planning 98

Martech

APRIL 15, 2022

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. Read next: Mozilla and Meta are working on privacy-preserving attribution. What it is.

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Privacy Protection Privacy Cost Ad Frequency 110

Martech

AUGUST 13, 2024

This platform, powered by Safeguard Privacy, can now be used by advertisers and partners across the adtech ecosystem to make sure campaigns are compliant with privacy laws in 19 states, with more regulations surely on the way. Why we care.

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Martech

SEPTEMBER 10, 2024

The consumers in the company’s model have control of the collected data for privacy protection. Foursquare’s multitouch attribution model includes 15 billion human-verified check-ins, 2 billion transactions and 83 billion visits per year. Why we care. Traditional in-store shopping at brick-and-mortar locations hasn’t gone away.

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Features Marketing Attribution Privacy Protection Mobile Marketing 112

SendGrid

JUNE 17, 2021

On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid. Here's what we know so far.

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Privacy Protection Privacy Email Marketing Marketing 91

JangoMail

DECEMBER 24, 2021

In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. Users that choose “Protect Mail Activity” are opted into Mail Privacy Protection.

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Privacy Protection Privacy Open Rate Click Rate 70

Contently

SEPTEMBER 30, 2024

Virginia’s Consumer Data Protection Act (CDPA) and California’s Consumer Privacy Rights Act (CPRA) both empower users to opt out of data collection and sale, but California’s law goes further by establishing the California Privacy Protection Agency (CPPA) to enforce these rights.

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Litmus

OCTOBER 13, 2021

In his Litmus Live session, Chad will explain exactly how Apple’s Mail Privacy Protection will affect marketers and concrete ways marketers can adapt. ( And, of course, sometimes there are big wrinkles, like GDPR and Mail Privacy Protection. White—With Mail Privacy Protection Tactics appeared first on Litmus.

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SendGrid

SEPTEMBER 7, 2021

Apple's Mail Privacy Protection (MPP) feature will likely launch in mid-September. The post How to Prepare for Apple’s Mail Privacy Protection appeared first on SendGrid. Prepare for MPP by following these tips and best practices.

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Martech

JANUARY 13, 2025

Then in 2021, Apple introduced mail privacy protection (MPP), which made email open rate data unreliable. Social platforms, however, continue to rely on implicit consent and broad data policies, creating inconsistencies in the user experience. Dig deeper: U.S.

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Privacy CAN-SPAM Privacy Policies Privacy Protection 130

Litmus

JULY 23, 2021

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Unfortunately, this also means Apple’s Mail Privacy Protection will have significant repercussions to email marketing in general. Top 10 email clients overall. in April to 48.6%

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Privacy Protection Privacy Email Marketing Personalization 93

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

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Privacy Protection Privacy Marketing AI Tips 75

Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.

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Litmus

SEPTEMBER 16, 2021

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. Check out the full webinar recording here or visit our Apple Mail Privacy Protection Resources Hub. Meet our panel of experts. If you have more questions, no worries.

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Privacy Protection Privacy Webinar Metrics Open Rate 73

SendGrid

SEPTEMBER 2, 2021

On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid. Here's what we know so far.

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Privacy Protection Privacy Email Marketing Marketing 72

Martech

DECEMBER 30, 2024

Clear communication, robust privacy protections, and a commitment to ethical practices will be non-negotiable. Trust and transparency Trust is the currency of 2025. As AI becomes more integrated into marketing, companies must be transparent about how these systems work and what data they use.

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Litmus

OCTOBER 8, 2021

And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis.

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Privacy Protection Privacy Email Marketing Mobile Marketing 96

Martech

JANUARY 28, 2025

Open rates aren’t reliable since most impacted users have already opted into the Mail Privacy Protection in iOS 15. It’s hard to say for a few reasons: Adoption is relatively slow; Statcounter estimates iOS 18.2 adoption to be below 6% a month after the release.

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Privacy Protection Terms and Conditions Click Rate Opt-out 105

Liveintent

FEBRUARY 22, 2022

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). The post Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals appeared first on LiveIntent Blog.

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Privacy Protection Privacy CPM Cost Per Thousand 71

ANNUITAS

MAY 1, 2014

Today was another great day at Silverpop Amplify 14 #SPOP14. The agenda was packed with tracks focusing on different technologies, integrations, and product enhancements. Additionally, there were product demos of the new Silverpop Engage that were on display as well – giving attendees a lot to look at and experience.

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Navigate the Channel

JULY 21, 2022

In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates. In iOS 15, Apple launched Mail Privacy Protection features, which lets users hide their IP address and load content privately and remotely.

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Privacy Protection Privacy B2B Marketing Open Rate 65

Content Marketing Institute

JULY 19, 2022

Don’t let new email privacy features get your success metrics down. Pick a privacy-immune KPI and work to improve that number. Here’s how to do it. Continue reading →

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illumin

NOVEMBER 12, 2024

Health Insurance Portability and Accounting Act (HIPAA) : HIPPA is one of the most well-known privacy laws in the US. Children’s Online Privacy Protection Act (COPPA) : This governs all collections and use of data regarding minors. This law governs the collection and use of personal health information.

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Privacy Advertising Agencies Privacy Policies Advertisements 98

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? The post What We Know Now about Apple’s Mail Privacy Protection, What To Do Next & Predictions For The Future: Webinar Recording + Q&A appeared first on Litmus.

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Privacy Protection Privacy Webinar Metrics Opt-out 74

illumin

DECEMBER 5, 2024

These strategies rely on consent-gathered information and privacy-protected profiles. It’s just a matter of time. Cookieless marketing strategies for 2025 Cookieless targeting will continue to grow in popularity in 2025.

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API Privacy Protection Paid Search Agency Advertising Agencies 96

Martech

APRIL 15, 2025

Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising.

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Astroturfing Privacy Privacy Protection Paid Search Agency 74

DAGMAR Marketing

AUGUST 23, 2024

The brand claims these changes will promote informed decision-making while allowing Chrome users to customize their privacy settings. Google is also committed to the Privacy Sandbox initiative.

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Google Privacy Protection Privacy Ethics 87

Webbiquity

MAY 16, 2023

Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in.

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Marketing Analytics Tools Analytics Google Work Management 348

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect. And it goes live as early as next month.

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Privacy Protection Privacy Open Rate Deliverability 116

Litmus

AUGUST 1, 2024

Google’s ending third-party cookies and Apple Mail Privacy Protection have been a one-two punch for email marketers looking to find ways to target their subscribers more effectively. Oof, we feel you. But guess what? You have access to a lot more data than you think.

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Email Marketing Practices Personalization Best Practices 103

Liveintent

SEPTEMBER 9, 2021

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Mail Privacy Protection. Update: To quote Apple, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

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Litmus

AUGUST 11, 2022

Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS.

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Privacy Protection Email Marketing Planning Privacy 133

ConvertKit

DECEMBER 22, 2021

There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app. What is Mail Privacy Protection? You can view past reports here.

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Open Rate Privacy Protection Deliverability Privacy 107