Litmus

DECEMBER 17, 2021

Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) will now be listed under “Apple”. We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch.

Privacy Protection 109

Privacy Protection Email Marketing Privacy Marketing 109

SendGrid

SEPTEMBER 7, 2021

Apple's Mail Privacy Protection (MPP) feature will likely launch in mid-September. The post How to Prepare for Apple’s Mail Privacy Protection appeared first on SendGrid. Prepare for MPP by following these tips and best practices.

Privacy Protection 75

Privacy Protection Privacy Tips Practices 75

Blue Flame Thinking

SEPTEMBER 13, 2021

This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. The Challenges of Increased Privacy.

Privacy Protection 88

Privacy Protection Privacy Open Rate Email Marketing 88

Benchmark Email

MARCH 7, 2022

We’re all concerned… The post What You Need to Know About Mail Privacy Protection (MPP) appeared first on Benchmark Email. For this reason, Safari and Mozilla have blocked third-party cookies from their browsers. Google Chrome, which has a market share of 63.58%, plans to do the same by 2023.

Privacy Protection 88

Privacy Protection Privacy Email Marketing Advertising Benchmark 88

SendGrid

JUNE 17, 2021

On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid. Here's what we know so far.

Privacy Protection 93

Privacy Protection Privacy Email Marketing Marketing 93

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.

Privacy Protection 100

Privacy Protection Privacy Email Marketing Click Rate 100

Litmus

OCTOBER 13, 2021

In his Litmus Live session, Chad will explain exactly how Apple’s Mail Privacy Protection will affect marketers and concrete ways marketers can adapt. ( And, of course, sometimes there are big wrinkles, like GDPR and Mail Privacy Protection. White—With Mail Privacy Protection Tactics appeared first on Litmus.

Privacy Protection 85

Privacy Protection Privacy Tactics Email Marketing 85

Vision6

AUGUST 3, 2021

Email marketing will continue to evolve, as it has done with other recent data privacy changes. What is Apple Mail privacy protection? The privacy update is set to roll out between September and November 2021. It will present Apple Mail users with the options to “Protect mail activity” or “Don’t protect mail activity”.

Privacy Protection 105

Privacy Protection Email Marketing Privacy Marketing 105

Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.

Privacy Protection 71

Privacy Protection Privacy Clickthrough Marketing 71

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. The post Current State of Apple’s Mail Privacy Protection: Webinar Recording + Q&A appeared first on Litmus. With a few months behind us, how did it really affect email marketing?

Privacy Protection 113

Privacy Protection Privacy Deliverability Open Rate 113

SendGrid

SEPTEMBER 2, 2021

On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid. Here's what we know so far.

Privacy Protection 74

Privacy Protection Privacy Email Marketing Marketing 74

Sharpspring

SEPTEMBER 9, 2021

Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters). The post How Apple’s Mail Privacy Protection Will Change Your Email Strategy appeared first on SharpSpring.

Privacy Protection 70

Privacy Protection Privacy Trigger Marketing Email Marketing 70

Martech

APRIL 15, 2022

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. Read next: Mozilla and Meta are working on privacy-preserving attribution. What it is.

Privacy Protection 95

Privacy Protection Privacy Cost Ad Frequency 95

Liveintent

FEBRUARY 22, 2022

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). The post Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals appeared first on LiveIntent Blog.

Privacy Protection 71

Privacy Protection Privacy Click Rate Open Rate 71

Litmus

SEPTEMBER 16, 2021

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. Check out the full webinar recording here or visit our Apple Mail Privacy Protection Resources Hub. Meet our panel of experts. If you have more questions, no worries.

Privacy Protection 74

Privacy Protection Privacy Click Rate Email Marketing 74

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

Privacy Protection 73

Privacy Protection Privacy Tips Open Rate 73

Litmus

JULY 23, 2021

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Unfortunately, this also means Apple’s Mail Privacy Protection will have significant repercussions to email marketing in general. Top 10 email clients overall. in April to 48.6%

Privacy Protection 96

Privacy Protection Email Marketing Privacy Mobile Marketing 96

LeadsRX

DECEMBER 27, 2021

This episode breaks down the three most impactful components of Apple’s iOS 15 that will limit the capabilities of marketers: Hide My Email; Mail Privacy Protection; and iCloud Private Relay. You will need a new identifying metric.

Privacy Protection 52

Privacy Protection Privacy Email Marketing User-Generated Content 52

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? The post What We Know Now about Apple’s Mail Privacy Protection, What To Do Next & Predictions For The Future: Webinar Recording + Q&A appeared first on Litmus.

Privacy Protection 80

Privacy Protection Privacy Opt-out Opt-in 80

SendGrid

SEPTEMBER 21, 2021

The post How to Identify Non-Human Opens From Apple’s Mail Privacy Protection appeared first on SendGrid. Twilio SendGrid is using its unparalleled dataset to identify what “non-human” engagement looks like. Here’s what we know so far about MPP and how Twilio SendGrid plans to help. .

Privacy Protection 55

Privacy Protection Privacy Product 55

Litmus

OCTOBER 8, 2021

And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis.

Email Marketing 99

Email Marketing Privacy Protection Privacy Mobile Marketing 99

Modern B2B

OCTOBER 26, 2021

The post How Apple’s Mail Privacy Protection is affecting your email marketing strategy – and what to do about it appeared first on Modern | B2B Marketing Agency.

Privacy Protection 52

Privacy Protection Email Marketing Marketing Strategy Privacy 52

ClickZ

OCTOBER 23, 2019

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Here’s how.

Privacy Protection 49

Privacy Protection Privacy CMO Trust Marketing 49

Visitor Queue

DECEMBER 17, 2020

So many municipalities across the globe have implemented comprehensive legislation to protect consumers’ information from suspect activity. […]. The post Consumer Privacy Protection Act (CPPA): What it is and Why it Matters for Your Business appeared first on Blog Visitor Queue.

Privacy Protection 54

Privacy Protection Privacy Buzz Business 54

Content Marketing Institute

JULY 19, 2022

Don’t let new email privacy features get your success metrics down. Pick a privacy-immune KPI and work to improve that number. Here’s how to do it. Continue reading →

Privacy 90

Privacy Privacy Protection Features Companies 90

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect. And it goes live as early as next month.

Privacy Protection 113

Privacy Protection Privacy Email Marketing Analytics 113

Litmus

AUGUST 11, 2022

Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS.

Email Marketing 137

Email Marketing Privacy Protection Marketing Mobile Marketing 137

Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection has increased two percentage points, from 50.2%

Email Marketing 108

Email Marketing Privacy Protection Marketing Mobile Marketing 108

Martech

MAY 11, 2023

First-party data is becoming increasingly scarce with the introduction of privacy regulations like GDPR and CCPA, as well as the phasing out of third party cookies by Google and other privacy actions by major tech companies along the lines of Apple’s Mail Privacy Protection (MPP) program.

Marketing 117

Marketing Privacy Protection Privacy Trust Marketing 117

ConvertKit

DECEMBER 22, 2021

There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app. What is Mail Privacy Protection? You can view past reports here.

Open Rate 104

Open Rate Privacy Protection Deliverability Privacy 104

Liveintent

SEPTEMBER 9, 2021

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Mail Privacy Protection. Update: To quote Apple, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Email Marketing 122

ANNUITAS

MAY 1, 2014

Today was another great day at Silverpop Amplify 14 #SPOP14. The agenda was packed with tracks focusing on different technologies, integrations, and product enhancements. Additionally, there were product demos of the new Silverpop Engage that were on display as well – giving attendees a lot to look at and experience.

Privacy Protection 100

Privacy Protection Privacy CAN-SPAM Deliverability 100

Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy: 54.6%. Learn why in this blog post.

Email Marketing 101

Email Marketing Trends Privacy Protection Marketing 101

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Analytics 112

Analytics Privacy Protection Email Marketing Opt-out 112

Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. The number of Apple Mail users will change over time, but understanding how many of your subscribers currently use Apple Mail can help you understand just how much of an impact Mail Privacy Protection will have on your email programs.

Privacy Protection 100

Privacy Protection Email Marketing Analytics Privacy 100

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. That’s why we’ve created a separate category for Apple Mail Privacy Protection.

Email Marketing 108

Email Marketing Privacy Protection Marketing Mobile Marketing 108

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Here’s a breakdown of each Apple subcategory: Apple Mail Privacy Protection: 53.1%.

Email Marketing 113

Email Marketing Privacy Protection Marketing Mobile Marketing 113