Current State of Apple’s Mail Privacy Protection: Webinar Recording + Q&A

Litmus

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April: To answer the question about why is Apple doing this—this is a big pillar of their brand message: privacy. With a few months behind us, how did it really affect email marketing?

Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections.

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Apple’s Mail Privacy Protection

JangoMail

In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. In its announcement, Apple said this: “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

[Confessions of a Marketer] Apple Mail Privacy Protection (MPP): Webinar Recording + QA

Litmus

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. Check out the full webinar recording here or visit our Apple Mail Privacy Protection Resources Hub.

Litmus Live 2021 Speaker: Meet Chad S. White—With Mail Privacy Protection Tactics

Litmus

In his Litmus Live session, Chad will explain exactly how Apple’s Mail Privacy Protection will affect marketers and concrete ways marketers can adapt. ( And, of course, sometimes there are big wrinkles, like GDPR and Mail Privacy Protection.

5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)

Litmus

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection.

Real Time Banter with Chad White: What you need to know about Mail Privacy Protection (MPP)

Liveintent

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email.

Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

I spy with my little eye…privacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. In other words, privacy-protecting systems are a big and growing business. Privacy is the new green: the cool virtue signifier for consumers and businesses alike. customer data gdpr martech privacy

What We Know Now about Apple’s Mail Privacy Protection, What To Do Next & Predictions For The Future: Webinar Recording + Q&A

Litmus

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? apple mail privacy apple mail privacy protection mail privacy protection on-demand webinar webinar recording

What Apple’s Mail Privacy Protection Means For Email Marketers

Vision6

While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. Email marketing will continue to evolve, as it has done with other recent data privacy changes.

The One Email KPI To Watch in the Age of Mail Privacy Protection

Content Marketing Institute

Don’t let new email privacy features get your success metrics down. Pick a privacy-immune KPI and work to improve that number. Here’s how to do it. Continue reading → Company News

Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Privacy has become a big issue in recent years, not just in the email industry.

Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals

Liveintent

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). Email Monetization Direct Sold ios 15 Mail Privacy Protection

What You Need to Know About Mail Privacy Protection (MPP)

Benchmark Email

Privacy is the buzzword in the digital world today, and the protection of user data has become the core focus of many businesses. We’re all concerned… The post What You Need to Know About Mail Privacy Protection (MPP) appeared first on Benchmark Email.

Apple’s New Mail Privacy Protection: Good or Bad for B2B Marketers?

Navigate the Channel

Between software efforts and a renewed push for improving privacy, it makes for a fluid situation. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates.

Email Client Market Share in November 2021: Mail Privacy Protection (MPP) Adoption Increases

Litmus

Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) will now be listed under “Apple”. Let’s take a look at the breakdown for Apple: Apple Mail Privacy Protection: 26.2%. We’re back!

Are Your Email Marketing Metrics Being Impacted by Gmail Prefetching Images?

Litmus

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall.

How to Prepare for Apple’s Mail Privacy Protection

SendGrid

Apple's Mail Privacy Protection (MPP) feature will likely launch in mid-September. The post How to Prepare for Apple’s Mail Privacy Protection appeared first on SendGrid. Prepare for MPP by following these tips and best practices.

Marketers: Don’t Panic Over Incoming Apple Mail Privacy Protection

TrueInfluence

Have you thought about the impact of Apple Mobile Privacy Protection on your email strategy? At the Worldwide Developers Conference, Apple announced privacy features for the upcoming iOS 15 mobile operating system. How Will Data Privacy Compliance Obscure Locations?

Apple Mail App Privacy Protection: What Email Senders Need to Know

SendGrid

On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid.

Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?

Litmus

Have you heard of a not-so-little thing called Mail Privacy Protection ? Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect.

Mail 90

How Apple’s Mail Privacy Protection Will Change Your Email Strategy

Sharpspring

Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters). As email marketers, we’ve all heard cries that “email is dead!”

#44 Hide My Email, Mail Privacy Protection, iCloud Private Relay: iOS 15 Breakdown

LeadsRX

This episode breaks down the three most impactful components of Apple’s iOS 15 that will limit the capabilities of marketers: Hide My Email; Mail Privacy Protection; and iCloud Private Relay.

Why CMOs should embrace data privacy protection

ClickZ

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Unfortunately, one vital department, marketing, often ignores the call for the cultural and technology changes required to protect private information.

Email Client Market Share in June 2021: How Mail Privacy Protection Raises the Need for Personalization Even More

Litmus

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Unfortunately, this also means Apple’s Mail Privacy Protection will have significant repercussions to email marketing in general.

Email Client Market Share in September 2021: Early Data on the Impact of Apple’s Mail Privacy Protection

Litmus

And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. Apple Mail Privacy: 1.5%. Apple Mail Privacy: 6.6%.

Apple Mail App Privacy Protection: What Email Senders Need to Know

SendGrid

On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid.

How Apple’s Mail Privacy Protection is affecting your email marketing strategy – and what to do about it

Modern B2B

The post How Apple’s Mail Privacy Protection is affecting your email marketing strategy – and what to do about it appeared first on Modern | B2B Marketing Agency.

How to Create a Reliable Opens Audience for Non-Apple Mail Users

Litmus

Apple’s Mail Privacy Protection announcement falls into that third category. Now you have a reliable opens audience you can use to benchmark your program and fuel your email marketing campaigns—even in the era of Mail Privacy Protection.

Mail 81

How marketers can adapt to Apple’s Mail Privacy Protection update

Liveintent

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. That means half your audience will be unaffected by Mail Privacy Protection.

Consumer Privacy Protection Act (CPPA): What it is and Why it Matters for Your Business

Visitor Queue

In recent years, the media has been buzzing about what many call “the trust factor” and what it means in regards to data privacy. So many municipalities across the globe have implemented comprehensive legislation to protect consumers’ information from suspect activity. […].

Data Privacy,Protection and Compliance from Silverpop Amplify

ANNUITAS

I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Many regions of the world already have limits and restrictions on sending emails and storing data – this is just another step in protecting the privacy of data. Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy?

How to Identify Non-Human Opens From Apple’s Mail Privacy Protection

SendGrid

The post How to Identify Non-Human Opens From Apple’s Mail Privacy Protection appeared first on SendGrid. Twilio SendGrid is using its unparalleled dataset to identify what “non-human” engagement looks like. Here’s what we know so far about MPP and how Twilio SendGrid plans to help. . Product

Litmus Live 2021: Top 10 Takeaways from Day 1

Litmus

Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. He continued the conversation on the (virtual) stage during his session, “Apple’s Mail Privacy Protection: How It Will Affect Email Marketers & How They Should Respond.”.

Preparing for 2022: Put Your Best (Email) Foot Forward: Webinar Recording + Q&A

Litmus

What are your predictions for what Apple’s Mail Privacy Protection will mean for email marketing? agile agile email marketing agile marketing apple mail privacy apple mail privacy protection apple mail privacy protection plan email marketing on-demand webinar Oracle webinar recording

MPP in Email Marketing: Myths, Facts and Your Response

Litmus

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. That’s why we group all of them under the Apple privacy-impacted opens group.

We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences

Litmus

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

B2C 62

2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

Privacy & trust. Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you.

What’s New in Litmus Q4 2021: Webinar Recording + Q&A

Litmus

This quarter, we released a host of new updates—all geared toward helping you navigate increased email demand, new privacy measures , and the need to become more agile. Apple Privacy-Impacted Opens). So these opens are total opens minus Apple Privacy-Impacted Opens.

How publishers can adapt to iOS 15 with LiveIntent

Liveintent

This fall, Apple will offer new privacy settings as a part of their upcoming releases of iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, giving users more control over access to their data. Mail Privacy Protection. Email Monetization Apple Mail ios 15 Mail Privacy Protection