Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

I spy with my little eye…privacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. In other words, privacy-protecting systems are a big and growing business. Privacy is the new green: the cool virtue signifier for consumers and businesses alike. customer data gdpr martech privacy

Why CMOs should embrace data privacy protection

ClickZ

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Unfortunately, one vital department, marketing, often ignores the call for the cultural and technology changes required to protect private information.

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Data Privacy,Protection and Compliance from Silverpop Amplify

ANNUITAS

I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Many regions of the world already have limits and restrictions on sending emails and storing data – this is just another step in protecting the privacy of data. Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy?

Our Partnership with DataGrail Offers New Data Privacy Protection for Revenue Teams

Outreach

You can’t have escaped the importance of meeting privacy standards this year, as the General Data Protection Regulation (GDPR) went into effect and California Consumer Privacy Act (CCPA) was signed into law.

Marketing to Kids? Mind the New Children’s Online Privacy Protection Act (COPPA) Provisions

Marketing Action

If you run a website designed for kids or have a website geared to a general audience but collect information from someone you know is under 13*, you must comply with the Federal Trade Commission’s Children’s Online Privacy Protection Act ( COPPA).

GDPR is Changing the Enterprise Outbound Sales Landscape

Aberdeen

The General Data Protection Regulation ( GDPR ) is changing how enterprise outbound sales is executed, one fine at a time. Mistake #2: Failing to Protect Against Data Leaks.

Why We’re Not Panicked About The Future Of Third-Party Cookies

Albert

Google announced recently that it will bolster privacy protection online by joining Safari and Firefox in blocking third-party cookies in. The post Why We’re Not Panicked About The Future Of Third-Party Cookies appeared first on Albert

How will CCPA affect app and SDK publishers?

MightySignal

The California Consumer Protections Act, (CCPA) will usher in a new turning point in the world of data privacy. It appears to be the next greatest development in data privacy protection laws since the sweeping impact of GDPR

What is GDPR and Why Does It Matter?

Biznology

Even more importantly, similar privacy-protecting legislation is being implemented here in the US. The current patchwork approach to privacy complicates issues for digital marketers, so it’s worth thinking about privacy protections now. How To Protect Yourself.

Farewell to Third-Party Cookies

Digilant

There is an industry-wide shift to providing more privacy protection to consumers. We first saw this with Europe’s Global Data Protection Regulation (GDPR) and later with the California Consumer Privacy Act (CCPA).

California Consumer Privacy Act and the Increasing Pressure for a New National Standard

Modern Marketing

Then there was the EU’s General Data Protection Regulation (GDPR) , which came into effect in 2018. Passed in 2018 and due to go into effect on July 1, 2020, CCPA will add significant privacy protections for Californians and place new burdens on businesses.

4 Myths About the New California Consumer Privacy Act (CCPA)

ATAK Interactive

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. Data privacy is relatively new to legislation and will continue to be an ongoing process.

Ensure Your Business Looks Good Online

Webbiquity

To keep this from happening, companies like Reputation.com , provide ORM as well as Internet privacy protection to clients. Reputation companies also works to protect a person’s privation information from being made public. A privacy policy can’t hurt either.

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Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More

Modern Marketing

More State Consumer Privacy Bills Brewing. Two Texas State Representatives recently proposed competing consumer privacy bills: the Texas Consumer Privacy Act and the Texas Privacy Protection Act.

Purpose-Driven Marketing Comes to Town

Customer Experience Matrix

Facebook has led the way, with seemingly endless privacy, hate speech, and election scandals resulting in a huge loss of public confidence and threats of government regulation. Advocating policies that protect those environments is a perfectly legitimate activity.

How an Absence of Privacy Shield Certification Could Put your Brand at Risk

NetLine

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. Technology brand safety data privacy GDPR Privacy Shield

Privacy tech: New category of “individual rights management tools” among most popular purchases for next 12 months

ClickZ

A new category of privacy tool – data subject access request (DSAR) and individual rights management – has emerged in the last year, according to the second annual report on privacy tech from the International Association of Privacy Professions (IAPP) and compliance/security firm TrustArc.

Predictions for the Future of Email Marketing: Why It’s Time to Embrace Stricter Privacy Laws

Litmus

Does your marketing team fear tighter privacy laws? In the next decade, brands will have no choice but to embrace new privacy regulations. In the next decade, consumer privacy will become the highest priority, but interest in email won’t go away.

How RTC is Opening Doors to More Human Connections Across the Globe

Martech Advisor

This new breed of consumer, armed with smartphones, multiple social and gaming apps, social video and music apps, and a higher bar for personal privacy protection, will expect not just access to apps -- but app experiences that help them live a better life.

The California Consumer Privacy Act of 2018: Do you know where your personal data is?

Modern Marketing

Your answers are probably ‘No’ That’s because you’ve handed over a lot of private data to service providers on the internet and trusted that they’re protecting you and that data. New legislation will add significant privacy protections for Californians and place new burdens on businesses. Earlier this year law makers in California introduced sweeping consumer privacy legislation. It’s past your bedtime.

You Need a Privacy Policy in 2017: Here's How to Start

Hubspot

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle.

How Zuckerberg Has Undermined Trust In The Facebook Brand

Biznology

In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook brand. The Facebook founder and CEO essentially traded a core value, privacy, for profits.

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What Digital Marketers Need to Know About California’s New CCPA Law

inPowered

There’s a lot of questions swirling around the new CCPA (California Consumer Privacy Act) law California enacted on January 1, 2020. Essentially, this is California’s version of the EU’s GDPR (General Data Protection Regulation). CCPA is opt-out for consumer data protection.

How is Opening Doors to More Human Connections Across the Globe

Martech Advisor

This new breed of consumer, armed with smartphones, multiple social and gaming apps, social video and music apps, and a higher bar for personal privacy protection, will expect not just access to apps -- but app experiences that help them live a better life.

Why Data Privacy Matters To Win Back Unsubscribers

Opt Intelligence

It’s a given to most businesses that they need to protect the data of their customers. You might not think of this data as “yours” to protect yet, but perhaps you should. Because you could be inadvertently making a very big privacy mistake if not.

How the California Consumer Privacy Act (CCPA) Will Impact Your Business: Definition, Guidelines, and Obligations

Outreach

The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers.

Danah Boyd On Privacy and Online Social Cues

Modern Marketing

by Jesse Noyes | Tweet this Always the virtual iconoclast, Danah Boyd , a senior researcher at Microsoft, made the argument that when we talk about protecting people’s privacy, we probably don’t know what we’re talking about. “No No one can actually agree on what privacy means or what it takes to protect privacy in the first place,” Boyd said at the 2011 Personal Democracy Forum in New York City.

MWC 2016: Top 100 Influencers and Brands

Onalytica B2B

We saw a number of major announcements from top brands not just in the mobile sector, but in other areas as well including virtual reality, app ideas, 3D printing, privacy protection and backend solutions.

Facebook to Roll Out 'Similar' EU Privacy Options to All Users

Hubspot

Facebook announced today that it will be sending all users a News Feed alert asking them to review their data and privacy options. The alert, says Facebook, is "similar" to the one received by users in the European Union (EU), as required by the General Data Protection Regulation (GDPR), which comes into force this Friday. Everyone globally on Facebook will get asked about their privacy settings as GDPR goes into effect.

These Days in Privacy – How new developments in privacy may affect online marketing

Marketo

by Josh Aberant These are exciting times in privacy. The end of 2010 is proving to be a formative time for new privacy protections. We’ve seen three major new privacy proposals within the last month. Privacy is moving fast.

Building Trust Requires Innovation

Customer Experience Matrix

This is the European Union’s approach to privacy in the General Data Protection Regulation (GDPR) makes so much sense: the rules include a requirement to track each use of personal data, documentation of authority for that use, and a right of individuals to see the history of use.

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The Privacy Multiverse: A Fantasy in Three Acts

Customer Experience Matrix

This is a world where privacy has been taken very seriously. And, ironically, social media is still filled with bullying and misinformation – it turns out those have nothing to do with privacy and everything to do with human nature.” Why is privacy protection expensive?

Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need

Hubspot

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google.

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Everything Video Marketers Need to Know about YouTube’s COPPA Changes

Magisto

It stands for Children’s Online Privacy Protection Act, and since the enforcement of YouTube’s settlement with FTC (Federal Trade Commission), it’s going to have a significant effect on video content and creators.

New California Do Not Track Law Affects Online Marketers

Marketing Action

You need to add language to your privacy policy that addresses two key issues: Disclose whether you respond to DNT signals. California’s Governor Jerry Brown has approved “Cal AB 370,” the world’s first legislation to directly address the “do not track” (DNT) issue.

How the California Consumer Privacy Act (CCPA) Will Impact Your Business: Definition, Guidelines, and Obligations

Outreach

The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers.

Data is More Secure Than Ever with Lead Liaison’s Participation in the Privacy Shield

Lead Liaison

Privacy Shield Frameworks to increase data security for international clients. The Privacy Shield Framework complies with European Union and Swiss data protection requirements when transferring personal data in and out of the United States. In order to comply, US-based organizations must certify themselves with the Department of Commerce, as well as publicly commit to comply with the Privacy Shield Program’s requirements. About the Privacy Shield Agreement Model.