Expert insights. Personalized for you.
Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. Check out the full webinar recording here or visit our Apple Mail Privacy Protection Resources Hub. MORE
On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid. MORE
In addition to meeting lofty business goals with limited budgets and resources while maneuvering ongoing changes to privacy regulations, increasingly complex workflows added additional hurdles. We also adapted to increasing email privacy regulations. MORE
What are your predictions for what Apple’s Mail Privacy Protection will mean for email marketing? agile agile email marketing agile marketing apple mail privacy apple mail privacy protection apple mail privacy protection plan email marketing on-demand webinar Oracle webinar recording MORE
These market forces—namely privacy—are even greater and more far reaching than the digital disruption of the marketing ecosystem from 20 years ago. For more actions to do right now, read 5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful). MORE
Have you heard of a not-so-little thing called Mail Privacy Protection ? Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect. MORE
And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. Apple Mail Privacy: 1.5%. Apple Mail Privacy: 6.6%. MORE
Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). Email Monetization Direct Sold ios 15 Mail Privacy Protection MORE
In recent years, the media has been buzzing about what many call “the trust factor” and what it means in regards to data privacy. So many municipalities across the globe have implemented comprehensive legislation to protect consumers’ information from suspect activity. […]. MORE
Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) will now be listed under “Apple”. Let’s take a look at the breakdown for Apple: Apple Mail Privacy Protection: 26.2%. We’re back! MORE
Privacy is the buzzword in the digital world today, and the protection of user data has become the core focus of many businesses. We’re all concerned… The post What You Need to Know About Mail Privacy Protection (MPP) appeared first on Benchmark Email. MORE
Apple’s Mail Privacy Protection announcement falls into that third category. Now you have a reliable opens audience you can use to benchmark your program and fuel your email marketing campaigns—even in the era of Mail Privacy Protection. MORE
The post How to Identify Non-Human Opens From Apple’s Mail Privacy Protection appeared first on SendGrid. Twilio SendGrid is using its unparalleled dataset to identify what “non-human” engagement looks like. Here’s what we know so far about MPP and how Twilio SendGrid plans to help. . Product MORE
Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April: To answer the question about why is Apple doing this—this is a big pillar of their brand message: privacy. With a few months behind us, how did it really affect email marketing? MORE
I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Many regions of the world already have limits and restrictions on sending emails and storing data – this is just another step in protecting the privacy of data. Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy? MORE
Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters). As email marketers, we’ve all heard cries that “email is dead!” MORE
This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. MORE
I spy with my little eye…privacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. In other words, privacy-protecting systems are a big and growing business. Privacy is the new green: the cool virtue signifier for consumers and businesses alike. customer data gdpr martech privacy MORE
The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. MORE
In his Litmus Live session, Chad will explain exactly how Apple’s Mail Privacy Protection will affect marketers and concrete ways marketers can adapt. ( And, of course, sometimes there are big wrinkles, like GDPR and Mail Privacy Protection. MORE
Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Privacy has become a big issue in recent years, not just in the email industry. MORE
While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. Email marketing will continue to evolve, as it has done with other recent data privacy changes. MORE
Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. He continued the conversation on the (virtual) stage during his session, “Apple’s Mail Privacy Protection: How It Will Affect Email Marketers & How They Should Respond.”. MORE
In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Unfortunately, one vital department, marketing, often ignores the call for the cultural and technology changes required to protect private information. MORE
Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. MORE
But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Unfortunately, this also means Apple’s Mail Privacy Protection will have significant repercussions to email marketing in general. MORE
As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. MORE
The post How Apple’s Mail Privacy Protection is affecting your email marketing strategy – and what to do about it appeared first on Modern | B2B Marketing Agency. MORE
” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. The post Retargeting and addressability in the new privacy-first programmatic landscape appeared first on LiveIntent Blog. MORE
Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? apple mail privacy apple mail privacy protection mail privacy protection on-demand webinar webinar recording MORE
This fall, Apple will offer new privacy settings as a part of their upcoming releases of iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, giving users more control over access to their data. Mail Privacy Protection. Email Monetization Apple Mail ios 15 Mail Privacy Protection MORE
You can’t have escaped the importance of meeting privacy standards this year, as the General Data Protection Regulation (GDPR) went into effect and California Consumer Privacy Act (CCPA) was signed into law. Both the GDPR and the CCPA are aimed at protecting consumers’ data, and giving them insight into how it’s used as well as notifications in the event of a data breach. MORE
Have you thought about the impact of Apple Mobile Privacy Protection on your email strategy? At the Worldwide Developers Conference, Apple announced privacy features for the upcoming iOS 15 mobile operating system. How Will Data Privacy Compliance Obscure Locations? MORE
Privacy & trust. Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you. MORE
In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. In its announcement, Apple said this: “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. MORE
This episode breaks down the three most impactful components of Apple’s iOS 15 that will limit the capabilities of marketers: Hide My Email; Mail Privacy Protection; and iCloud Private Relay. MORE
Apple's Mail Privacy Protection (MPP) feature will likely launch in mid-September. The post How to Prepare for Apple’s Mail Privacy Protection appeared first on SendGrid. Prepare for MPP by following these tips and best practices. MORE
On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid. MORE
Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. That means half your audience will be unaffected by Mail Privacy Protection. MORE
This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. MORE
This quarter, we released a host of new updates—all geared toward helping you navigate increased email demand, new privacy measures , and the need to become more agile. Apple Privacy-Impacted Opens). So these opens are total opens minus Apple Privacy-Impacted Opens. MORE
Privacy Protection Related Topics 
Litmus
JANUARY 24, 2022
Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April: To answer the question about why is Apple doing this—this is a big pillar of their brand message: privacy. With a few months behind us, how did it really affect email marketing?
Litmus
JUNE 29, 2021
Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections.
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JangoMail
DECEMBER 24, 2021
In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. In its announcement, Apple said this: “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.
Litmus
SEPTEMBER 16, 2021
Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. Check out the full webinar recording here or visit our Apple Mail Privacy Protection Resources Hub.
Litmus
OCTOBER 13, 2021
In his Litmus Live session, Chad will explain exactly how Apple’s Mail Privacy Protection will affect marketers and concrete ways marketers can adapt. ( And, of course, sometimes there are big wrinkles, like GDPR and Mail Privacy Protection.
Litmus
JUNE 24, 2021
As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection.
Liveintent
SEPTEMBER 1, 2021
This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email.
Customer Experience Matrix
APRIL 30, 2019
I spy with my little eye…privacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. In other words, privacy-protecting systems are a big and growing business. Privacy is the new green: the cool virtue signifier for consumers and businesses alike. customer data gdpr martech privacy
Litmus
OCTOBER 14, 2021
Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? apple mail privacy apple mail privacy protection mail privacy protection on-demand webinar webinar recording
Vision6
AUGUST 2, 2021
While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. Email marketing will continue to evolve, as it has done with other recent data privacy changes.
Liveintent
FEBRUARY 22, 2022
Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). Email Monetization Direct Sold ios 15 Mail Privacy Protection
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Benchmark Email
MARCH 7, 2022
Privacy is the buzzword in the digital world today, and the protection of user data has become the core focus of many businesses. We’re all concerned… The post What You Need to Know About Mail Privacy Protection (MPP) appeared first on Benchmark Email.
Litmus
JUNE 8, 2021
Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Privacy has become a big issue in recent years, not just in the email industry.
Litmus
DECEMBER 17, 2021
Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) will now be listed under “Apple”. Let’s take a look at the breakdown for Apple: Apple Mail Privacy Protection: 26.2%. We’re back!
Litmus
FEBRUARY 3, 2022
The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall.
SendGrid
SEPTEMBER 7, 2021
Apple's Mail Privacy Protection (MPP) feature will likely launch in mid-September. The post How to Prepare for Apple’s Mail Privacy Protection appeared first on SendGrid. Prepare for MPP by following these tips and best practices.
TrueInfluence
AUGUST 12, 2021
Have you thought about the impact of Apple Mobile Privacy Protection on your email strategy? At the Worldwide Developers Conference, Apple announced privacy features for the upcoming iOS 15 mobile operating system. How Will Data Privacy Compliance Obscure Locations?
LeadsRX
DECEMBER 27, 2021
This episode breaks down the three most impactful components of Apple’s iOS 15 that will limit the capabilities of marketers: Hide My Email; Mail Privacy Protection; and iCloud Private Relay.
SendGrid
JUNE 17, 2021
On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid.
Sharpspring
SEPTEMBER 9, 2021
Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters). As email marketers, we’ve all heard cries that “email is dead!”
Litmus
AUGUST 3, 2021
Have you heard of a not-so-little thing called Mail Privacy Protection ? Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect.
SendGrid
SEPTEMBER 2, 2021
On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid.
Litmus
OCTOBER 8, 2021
And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. Apple Mail Privacy: 1.5%. Apple Mail Privacy: 6.6%.
ClickZ
OCTOBER 23, 2019
In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Unfortunately, one vital department, marketing, often ignores the call for the cultural and technology changes required to protect private information.
Litmus
JULY 23, 2021
But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Unfortunately, this also means Apple’s Mail Privacy Protection will have significant repercussions to email marketing in general.
Modern B2B
OCTOBER 26, 2021
The post How Apple’s Mail Privacy Protection is affecting your email marketing strategy – and what to do about it appeared first on Modern | B2B Marketing Agency.
Liveintent
OCTOBER 8, 2021
Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. That means half your audience will be unaffected by Mail Privacy Protection.
Litmus
JULY 2, 2021
Apple’s Mail Privacy Protection announcement falls into that third category. Now you have a reliable opens audience you can use to benchmark your program and fuel your email marketing campaigns—even in the era of Mail Privacy Protection.
Visitor Queue
DECEMBER 17, 2020
In recent years, the media has been buzzing about what many call “the trust factor” and what it means in regards to data privacy. So many municipalities across the globe have implemented comprehensive legislation to protect consumers’ information from suspect activity. […].
ANNUITAS
MAY 1, 2014
I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Many regions of the world already have limits and restrictions on sending emails and storing data – this is just another step in protecting the privacy of data. Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy?
SendGrid
SEPTEMBER 21, 2021
The post How to Identify Non-Human Opens From Apple’s Mail Privacy Protection appeared first on SendGrid. Twilio SendGrid is using its unparalleled dataset to identify what “non-human” engagement looks like. Here’s what we know so far about MPP and how Twilio SendGrid plans to help. . Product
Litmus
OCTOBER 27, 2021
Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. He continued the conversation on the (virtual) stage during his session, “Apple’s Mail Privacy Protection: How It Will Affect Email Marketers & How They Should Respond.”.
Litmus
NOVEMBER 23, 2021
What are your predictions for what Apple’s Mail Privacy Protection will mean for email marketing? agile agile email marketing agile marketing apple mail privacy apple mail privacy protection apple mail privacy protection plan email marketing on-demand webinar Oracle webinar recording
Outreach
OCTOBER 2, 2018
You can’t have escaped the importance of meeting privacy standards this year, as the General Data Protection Regulation (GDPR) went into effect and California Consumer Privacy Act (CCPA) was signed into law. Both the GDPR and the CCPA are aimed at protecting consumers’ data, and giving them insight into how it’s used as well as notifications in the event of a data breach.
Litmus
AUGUST 2, 2021
Privacy & trust. Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you.
Litmus
NOVEMBER 12, 2021
This quarter, we released a host of new updates—all geared toward helping you navigate increased email demand, new privacy measures , and the need to become more agile. Apple Privacy-Impacted Opens). So these opens are total opens minus Apple Privacy-Impacted Opens.
Liveintent
SEPTEMBER 9, 2021
This fall, Apple will offer new privacy settings as a part of their upcoming releases of iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, giving users more control over access to their data. Mail Privacy Protection. Email Monetization Apple Mail ios 15 Mail Privacy Protection
Liveintent
NOVEMBER 2, 2021
” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. The post Retargeting and addressability in the new privacy-first programmatic landscape appeared first on LiveIntent Blog.
Litmus
JULY 6, 2021
These market forces—namely privacy—are even greater and more far reaching than the digital disruption of the marketing ecosystem from 20 years ago. For more actions to do right now, read 5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful).
Litmus
DECEMBER 22, 2021
In addition to meeting lofty business goals with limited budgets and resources while maneuvering ongoing changes to privacy regulations, increasingly complex workflows added additional hurdles. We also adapted to increasing email privacy regulations.
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