Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections.

5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)

Litmus

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection.

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Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

I spy with my little eye…privacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. In other words, privacy-protecting systems are a big and growing business. Privacy is the new green: the cool virtue signifier for consumers and businesses alike. customer data gdpr martech privacy

Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Privacy has become a big issue in recent years, not just in the email industry.

Why CMOs should embrace data privacy protection

ClickZ

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Unfortunately, one vital department, marketing, often ignores the call for the cultural and technology changes required to protect private information.

Email Client Market Share in June 2021: How Mail Privacy Protection Raises the Need for Personalization Even More

Litmus

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Unfortunately, this also means Apple’s Mail Privacy Protection will have significant repercussions to email marketing in general.

Apple Mail App Privacy Protection: What Email Senders Need to Know

SendGrid

On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid.

How to Create a Reliable Opens Audience for Non-Apple Mail Users

Litmus

Apple’s Mail Privacy Protection announcement falls into that third category. Now you have a reliable opens audience you can use to benchmark your program and fuel your email marketing campaigns—even in the era of Mail Privacy Protection.

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Data Privacy,Protection and Compliance from Silverpop Amplify

ANNUITAS

I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Many regions of the world already have limits and restrictions on sending emails and storing data – this is just another step in protecting the privacy of data. Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy?

Our Partnership with DataGrail Offers New Data Privacy Protection for Revenue Teams

Outreach

You can’t have escaped the importance of meeting privacy standards this year, as the General Data Protection Regulation (GDPR) went into effect and California Consumer Privacy Act (CCPA) was signed into law. Both the GDPR and the CCPA are aimed at protecting consumers’ data, and giving them insight into how it’s used as well as notifications in the event of a data breach.

Marketing’s Pivotal Moment: Are You a BlackBerry or an iPhone?

Litmus

These market forces—namely privacy—are even greater and more far reaching than the digital disruption of the marketing ecosystem from 20 years ago. For more actions to do right now, read 5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful).

What’s Happening to EU Privacy Law? An FAQ

Oracle

by Jesse Noyes | Tweet this Privacy law in the European Union was back in the headlines recently. That’s due to proposed changes to EU privacy protections that were released by The European Commission. A lot of people were likely scratching their heads, wondering how the proposed changes to EU privacy law would impact them and their business. Well, our own Chief Security and Privacy Officer, Dennis Dayman , follows this news the way some follow celebrity gossip.

GDPR is Changing the Enterprise Outbound Sales Landscape

Aberdeen HCM Essentials

The General Data Protection Regulation ( GDPR ) is changing how enterprise outbound sales is executed, one fine at a time. Mistake #2: Failing to Protect Against Data Leaks. Featured Articles Marketing and Sales cyber security data protection data security EU europe European Union GDPR general data protection regulation Privacy protection

Why We’re Not Panicked About The Future Of Third-Party Cookies

Albert

Google announced recently that it will bolster privacy protection online by joining Safari and Firefox in blocking third-party cookies in. The post Why We’re Not Panicked About The Future Of Third-Party Cookies appeared first on Albert

Prepare for the Future of Email Insights and Analytics: Webinar Recording + Takeaways

Litmus

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. 6 tips to prepare for Mail Privacy Protection.

How will CCPA affect app and SDK publishers?

MightySignal

The California Consumer Protections Act, (CCPA) will usher in a new turning point in the world of data privacy. It appears to be the next greatest development in data privacy protection laws since the sweeping impact of GDPR

The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. We go above and beyond to ensure that we not only meet, but exceed, standards in data compliance, protection, and security.

What is GDPR and Why Does It Matter?

Biznology

Even more importantly, similar privacy-protecting legislation is being implemented here in the US. The current patchwork approach to privacy complicates issues for digital marketers, so it’s worth thinking about privacy protections now. Chances are you didn’t read the terms of use or privacy policies associated with each – who does? – How To Protect Yourself.

Eloqua Alert: Apple privacy update kills open rate

Eloqua Tips and Tricks

Eloqua Alert: Apple privacy update kills open rate. Eloqua Alert: Apple’s email privacy announcement means you need to rethink your email strategy. What is Apple’s latest privacy announcement? What are the implications of Apple Privacy for sending Eloqua email?

Email Marketers and California’s New Data Privacy Law

Goolara

In June of 2018, Governor Jerry Brown signed into law the California Consumer Privacy Act (CCPA). Taking its inspiration from the European Union’s General Data Protection Regulation (GDPR), the CCPA was intended to protect online data privacy.

Why Limit Your Reach? Audience Targeting without the Cookies

TrueInfluence

MAIDs are often preferred for application targeting, as they’re privacy-compliant. You can expect solutions that offer audience segmentation with enhanced control for marketers and privacy protections for customers.

Why Limit Your Reach? Audience Targeting without the Cookies

TrueInfluence

MAIDs are often preferred for application targeting, as they’re privacy-compliant. You can expect solutions that offer audience segmentation with enhanced control for marketers and privacy protections for customers.

California Consumer Privacy Act and the Increasing Pressure for a New National Standard

Oracle

Then there was the EU’s General Data Protection Regulation (GDPR) , which came into effect in 2018. Now, after years of major corporate data breaches and the Cambridge Analytica scandal , stronger privacy and data protection laws are taking hold in the US, with the California Consumer Privacy Act (CCPA) being the most impactful. The right to equal service and price when privacy rights are exercised. Washington failed to pass the Washington Privacy Act.

Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023.

GDPR vs CCPA: Social Listening and Sentiment Learnings

Oracle

The consumer privacy landscape has changed dramatically over the past few years. Then, the California Consumer Privacy Act (CCPA) was passed that same year and was enacted on January 1, 2020. Privacy wasn’t the thing that consumers commented about most with GDPR.

What Brands Need to Know About California’s New Privacy Law

Oracle

In 2018 and 2019, the buzz in online digital circles was about “ GDPR ” – Europe’s General Data Protection Regulation that outlined all the roles and responsibilities of companies and brands in relation to data privacy.

Farewell to Third-Party Cookies

Digilant

There is an industry-wide shift to providing more privacy protection to consumers. We first saw this with Europe’s Global Data Protection Regulation (GDPR) and later with the California Consumer Privacy Act (CCPA).

Real-time threat detection: why this is the future of cybersecurity

RockContent

The same AI protecting an operating system can be used by malicious bots to adapt users’ writing styles or their tones of voice, such as the Death by Captcha, which uses machine learning and optical recognition to identify and resolve an identity enigmas.

What Apple’s privacy changes mean for your deliverability

ConvertKit

You’ve probably heard about Apple’s latest privacy changes taking effect in September. Privacy is paramount, and we aren’t advocating that senders are entitled to a recipient’s open data. How Apple’s email privacy protection hurts creators. Nathan’s Twitter thread on Apple’s privacy update. The post What Apple’s privacy changes mean for your deliverability appeared first on ConvertKit.

An Introduction to the EU Global Data Protection Regulation

Higher Logic

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Data privacy regulation is nothing new in the EU, whose member nations consider privacy a vital right of all citizens.

The California Consumer Privacy Act of 2018: Do you know where your personal data is?

Oracle

Your answers are probably ‘No’ That’s because you’ve handed over a lot of private data to service providers on the internet and trusted that they’re protecting you and that data. New legislation will add significant privacy protections for Californians and place new burdens on businesses. Earlier this year law makers in California introduced sweeping consumer privacy legislation. It’s past your bedtime.

The Importance of Monitoring Internal Communication for Business

Biznology

With more digital communication channels comes more productivity and collaboration, but also more room for tracking employee conversations and, hence, privacy concerns. of business owners labeled monitoring as an invasion of privacy. Privacy concerns and regulations.

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Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More

Oracle

The California Consumer Privacy Act (CCPA) likely won’t be replaced by the Privacy for All Act (PAA) , which would have closed some loopholes in the CCPA, moved to an opt-in consent for sharing personal information, and made the act look much more like the General Data Protection Regulation (GDPR) of Europe. More State Consumer Privacy Bills Brewing. Meanwhile, a similar bill, the Washington Privacy Act , was recently defeated in the State of Washington.

New in Litmus: Integrated Insights

Litmus

Add to that, increases in privacy protections that make the insights you gather even more important to building quality relationships with your subscribers and creating an exceptional email experience.

Danah Boyd On Privacy and Online Social Cues

Oracle

by Jesse Noyes | Tweet this Always the virtual iconoclast, Danah Boyd , a senior researcher at Microsoft, made the argument that when we talk about protecting people’s privacy, we probably don’t know what we’re talking about. “No No one can actually agree on what privacy means or what it takes to protect privacy in the first place,” Boyd said at the 2011 Personal Democracy Forum in New York City.

Email Deliverability Quarterly: ISP Performance Feeds, Validity Acquires 250ok, and More

Oracle

It’s all thanks to the General Data Protection Regulation (GDPR). The suit cites the California Consumer Privacy Act (CCPA) , but acknowledges that it wasn’t in effect at the time of the breach.

The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, A New Privacy Enforcement Agency. Work with a Privacy Expert.