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8 Different Marketing Channels To Leverage in 2023

Marketing Insider Group

That’s where choosing the right mix of different marketing channels comes in. In fact, some professionals recommend having as many as 12 marketing channels ! While a dozen might be overkill for your operation, take a look and uncover which marketing channels should remain top of mind in 2023. Here are our top eight.

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85% of Marketers Now Interested in Exploring New Marketing Channels

KoMarketing Associates

As marketers look for new ways to improve how they resonate with their target audience, new research suggests that they are becoming open to trying emerging channels. This is opposed to just staying with their existing channels with high returns. This is compared to 23% who said the same about the channel back in 2021.

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Report: Most Marketers Struggling to Find Multi-Channel Strategy Success

KoMarketing Associates

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies. Balancing Paid and Unpaid Marketing Channel Investments.

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44% of Marketers Now Cite Social Media As Their Top Marketing Channel

KoMarketing Associates

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. HubSpot recently published its “State of Inbound Marketing Trends” report, and statistics suggest that social media (44%) has become the top marketing channel in 2022.

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Deliver Magic Moments with Direct Mail and Corporate Gifting

The good news: you can break through the noise using a new channel! Digital fatigue is a thing, no surprise there. Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

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5 Common Multi-Channel Marketing Challenges and How to Overcome Them

Marketing Insider Group

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

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50% of B2B Marketers Now Cite Social as Most Effective Digital Channel

KoMarketing Associates

Wpromote recently published the “2022 State of B2B Digital Marketing” report, and statistics indicated that the majority of B2B marketers (50%) now cite social media as their most effective digital marketing channel in terms of driving revenue. This is followed by content marketing (47%) and email (41%).

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Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

Join expert ABM managers Tyler Pleiss and Kristen Rauch to learn real chat strategies you can put into action, as well as how chat can fit into a multi-channel engagement strategy. How chat fits into your larger omni-channel engagement strategy.

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Happier customers. Higher revenue. A healthier bottom line. Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. You'll learn: Tips for inspiring your own strategy.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. Why aren't we tailoring our messages?

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

So, how will GDPR affect your various marketing efforts – inbound marketing, events, 3rd-party lead generation, channel partner marketing, sales-enablement and even account-based marketing (ABM) – and what can you do to prepare?

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Omnichannel is Multichannel 2.0

With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map.

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Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

According to marketers, the top challenges are maximizing performance across channels and providing exceptional experiences. Research has shown that self-directed digital experiences are preferred by B2B buyers over vendor interactions.