Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. Image source What is Marketing Automation?

Marketing Automation Services 182

Marketing Automation Services Marketing Automation CRM Automation 182

Act-On

SEPTEMBER 24, 2024

Fortunately, marketers can start catching up to these moving goalposts with strategic shifts in their martech investments. According to top analysts, fewer than 20% of marketers are satisfied with their marketing automation platform. Those findings are illuminating, and not necessarily comforting for marketers.

Marketing Automation Services 130

Marketing Automation Services Act-On Work Management Lead Ranking 130

Martech

DECEMBER 3, 2024

It’s impossible to say what all the future use cases may be because AI’s ability to create “instant software” means they will be tailored to specific business needs. Here comes the martech hypertail These new solutions, the “hypertail” according to the report, will be built not only by IT and marketers but also by AI agents.

Marketing Management 129

Marketing Management Marketing Automation Services Marketing AI Vendors 129

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. You have to balance your investment in tools (like technology) with investments in knowledge and expertise for your team.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Marketing Management 124

Martech

JULY 19, 2024

Business is a little sluggish for a number of martech vendors. But save some blame for a maturing market. But save some blame for a maturing market. Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? Professional services and other revenue: $13.6

Marketing Automation Services 116

Marketing Automation Services Vendors Paid Search Agency Advertising Agencies 116

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which tool is right for your team? Many vendors offer app marketplaces for faster access to participating systems.)

Marketing Automation Services 70

Marketing Automation Services Work Management Marketing Management Marketing Automation 70

Act-On

DECEMBER 8, 2023

Migrating to a new marketing automation platform can be intimidating. Use this article as your guide for a smooth transition for marketing automation migration. Gather critical assets for marketing automation migration A successful migration starts with gathering your critical assets.

Marketing Automation Services 287

Marketing Automation Services Marketing Automation Automation Advertising Agencies 287

Act-On

SEPTEMBER 16, 2024

Are your martech tools helping you, or are they just making your job harder? And even fewer marketers can bear the idea of making changes to their key martech platforms, especially when it comes to something as integral as a marketing automation platform. No one enjoys the thought of asking this question.

Marketing Automation Services 147

Marketing Automation Services Marketing Budget Work Management Budget Programs 147

Martech

OCTOBER 22, 2024

In most of these, the client or stakeholders have felt oversold and/or under-serviced by their CDP provider. Make sure the vendor can help you. Or, at least, know where you need more help than the vendor can provide. As a marketing technology practitioner, I’m affronted by this wide chasm of expectations and reality.

Work Management 117

Work Management Marketing Management Marketing Automation Services Lead Ranking 117

Martech

APRIL 21, 2025

Many marketers have turned to incrementality expert Avinash Kaushik for guidance and if youve somehow missed this critical debate, its well worth catching up. Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count. That logic is flawed. Let me know.

Marketing Automation Services 82

Marketing Automation Services Vendors Marketing Attribution Budget Programs 82

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. Here are 12 ways your marketing team can use a CDP. CDP as a source of truth A lot of the data in a CDP comes from other “sources of truth” — like your email service provider, e-store or fulfillment house.

Marketing Automation Services 122

Marketing Automation Services Multi-Touch Attribution Multi-Channel Marketing Management 122

Martech

APRIL 30, 2025

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. What capabilities are critical?

Marketing Automation Services 89

Marketing Automation Services Vendors Planning Marketing Plans 89

Webbiquity

JANUARY 10, 2023

As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations. These 10 marketing software solutions help to streamline marketing campaigns through automation and advanced functionality. Monday.com.

Marketing Automation Services 312

Marketing Automation Services Budget Programs Enterprise Management Work Management 312

Optinmonster

SEPTEMBER 27, 2024

Are you looking to streamline your online store’s marketing and boost sales? eCommerce marketing automation is the key. This powerful solution lets you create automated processes to target shoppers with personalized offers and messages. Check out our list of the 17 best marketing automation tools.

Marketing Automation Services 102

Marketing Automation Services eCommerce Marketing Automation Automation 102

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 355

Marketing Automation Services Marketing Budget Paid Search Agency Service 355

Zoominfo

APRIL 17, 2025

Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack. The bad news?

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Hubspot

AUGUST 7, 2024

SaaS worker is a CRM platform holding their life together. Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. Benefits of Using a SaaS CRM The Best SaaS CRM Software Finding the Perfect CRM for Your SaaS Company What Is a SaaS CRM? User Experience.

Enterprise Management 81

Enterprise Management Work Management Marketing Automation Services Marketing Management 81

Martech

NOVEMBER 11, 2024

Prompt: Give me MPM platforms. Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking. Some notable MPM platforms include: 1. MarTechBot now has 10+ personas to provide more targeted responses.

Marketing Attribution 112

Marketing Attribution Work Management Marketing Automation Services Marketing Management 112

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data.

Marketing Automation Services 86

Marketing Automation Services Marketing Management Multi-Touch Attribution Analytics 86

Marketing Insider Group

FEBRUARY 5, 2025

In fact, 43% of companies believe better customer service is the main benefit of marketing automation. As businesses increasingly embrace CRM automation tools, the advantages are clear. This article will cover the benefits of CRM workflow automation, highlighting some of the best tools and software available.

Efficiency 173

Efficiency CRM Automation Marketing Automation Services 173

Act-On

AUGUST 9, 2024

Research shows that most high-performing companies use marketing automation. However, some of these tools lack bidirectional sync with your CRM, which creates disjointed sales and marketing collaboration. One of the best ways to support marketing and sales alignment is to make sales’ job easier.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation CRM Lead Ranking 130

Martech

MARCH 28, 2025

Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. A full-featured marketing automation is also a sizable investment. MAP market challenges 1.

Marketing Automation Services 103

Marketing Automation Services Marketing Management Multi-Channel Vendors 103

Act-On

NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. But as with any tool, it’s only as good as the strategies behind it, right? Yet creating better strategies requires better data, and this is where many marketers get stuck.

Marketing Automation Services 264

Marketing Automation Services Marketing Automation Automation B2B Marketing 264

Act-On

SEPTEMBER 16, 2024

Many marketing leaders ask themselves this question as they stare at Excel spreadsheets filled with budgetary numbers: Are my martech tools worth what I’m paying for? Some platforms we once relied on are starting to show their age. Rising Costs : The more complex the platform, the more expensive it tends to be.

Budget Programs 130

Budget Programs Marketing Automation Services Eloqua Marketing Proposals 130

Martech

AUGUST 16, 2024

Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time for a change? Sign up today to learn how to future-proof your marketing automation and unlock new opportunities. The post Could your marketing automation be doing more?

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 122

Stevens & Tate

JANUARY 29, 2025

Enter Product Events Marketing Automation a game-changing approach that streamlines event promotion, attendee engagement, and follow-up processes. In this article, well explore how automation tools can transform your product events, making them more impactful and measurable. What is Product Events Marketing Automation?

Marketing Automation Services 85

Marketing Automation Services Event Marketing Marketing Automation Marketing AI 85

SocialPilot

DECEMBER 2, 2024

By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence. To enhance a business’s online reputation, Google review management involves monitoring and responding to customer reviews on platforms like Google My Business (GMB).

Marketing Automation Services 89

Marketing Automation Services Marketing Management Budget Programs Google 89

Act-On

SEPTEMBER 18, 2024

Say you use a marketing pixel to track a website visitor on a page that includes personal health information (like an authenticated page or even an online appointment scheduler). When your marketing is HIPAA-compliant, everyone’s data is safe and secure, and everyone’s happy. And that’s a violation.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. There are countless tools to choose from the ones everyone knows, the latest AI tools, the obscure ones so why not try them all? Most marketers underestimate the power of Pinterest.

Marketing Automation Services 120

Marketing Automation Services Features Work Management Paid Search Agency 120

Act-On

APRIL 18, 2025

Comparing two of the biggest names in marketing automation means finding a lot more similarities than differences. Pardot, now Salesforces Marketing Cloud Account Engagement, and Marketo, now Adobe Marketo Engage, are both legacy platforms acquired by tech behemoths. Marketo vs. Pardot is a classic match up.

Marketo 130

Marketo Marketing Automation Services Budget Programs Lead Ranking 130

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Hootsuite, Buffer).

Marketing Budget 114

Marketing Budget Marketing Automation Services Allocation Work Management 114

Martech

JULY 18, 2024

This juggling act is causing frustration for internal teams, external vendors and executives alike. Indecision about pricing and launch channels for new products is causing missed market opportunities Dragging out decisions on new tech, like marketing automation platforms, causes operational headaches and slows down campaigns.

Work Management 117

Work Management Marketing Management Marketing Automation Services CMS Development 117

Martech

NOVEMBER 25, 2024

With a similar mindset, some CFOs choose to consolidate various email systems, such as newsletter platforms (e.g., SendGrid) and marketing automation platforms (e.g., Newsletter platforms : Deliverability , IP reputation management, bounce rate optimization and blacklist prevention.

Budget Programs 119

Budget Programs Enterprise Management Marketing Automation Services Work Management 119

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Isolated genAI solutions (indie tools). These tools address specific marketing challenges, such as content creation or chatbots. Disruptors. Scalability.

Lead Ranking 126

Lead Ranking Lead Scoring Marketing Automation Services Work Management 126

Martech

NOVEMBER 13, 2024

The current landscape of AI in marketing: Point solutions and AI augmentation Shortly after ChatGPT’s release in November 2022, those magic “AI buttons” started appearing across our software. But its AI functions remain point solutions, offering AI-generated content, customer service agents and reporting.

Marketing AI 126

Marketing AI Enterprise Management Work Management Marketing Management 126

Act-On

APRIL 29, 2024

Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale.

Lead Ranking 239

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 239