6 B2B Demand Generation Trends to Watch

The Point

What trends will dominate the demand generation landscape in 2022? B2B marketers need to rethink digital-first strategies to better engage audiences who not only demand new experiences, but also may be tiring of overused tactics. 6 #B2B Demand Generation Trends to Watch Click To Tweet.

6 B2B Demand Gen Predictions for 2020

The Point

I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. My personal demand gen predictions? The post 6 B2B Demand Gen Predictions for 2020 appeared first on The Point.

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B2B Demand Generation Predictions for 2021

The Point

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? B2B Demand Generation Predictions for 2021 Click To Tweet.

Report: Marketers are Struggling to Leverage Data for Demand Generation

KoMarketing Associates

Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals. Measuring results (38%) is the most challenging aspect of leveraging data to drive demand, followed by identifying target audiences (37%).

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

The Demand Generation Strategy Guide


These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

Today, ABM is a very real and effective way of driving demand, but even its most fervent disciples would acknowledge that, at most companies, ABM co-exists with other strategies rather than having replaced them altogether.

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What is Demand Marketing?


This is particularly true for Demand Marketing, which today finds itself at a crossroads. Answering the question, “What is Demand Marketing,” requires some context – particularly given a substantial shift in its core mission over the past twenty years. How is Demand Marketing evolving?

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How to Approach Demand Gen in Challenging Times

The Point

Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks. How to Approach Demand Gen in Challenging Times #B2B Click To Tweet. The post How to Approach Demand Gen in Challenging Times appeared first on The Point.

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Why Marketing Needs to Own Demand Generation Right Out of the Gate


It drags down demand and lead generation and sales-ready opportunities. Using a relay race metaphor, this post: Provides a definition of, and the purpose of, demand and lead generation. Demand generation spans the entire buyer’s journey. Next comes demand gen.

3 Steps for Mastering B2B Demand Generation on Social Media

Speaker: Paul Slack, Vende Digital CEO

Today, we all need to have a robust social presence, but most companies struggle to do it correctly. Discover how leading B2B companies are driving opportunities and revenue with social media by engaging buyers in the places they go to learn.

Why a Hybrid Demand Generation Model is More Important than Ever

The Point

The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. In times like these, and beyond, a balanced, diversified approach to demand generation is the smart investment.

39% of Marketers Intend to Use Marketing Automation for Demand Generation

KoMarketing Associates

DemandGen recently conducted the “2022 Demand Generation Benchmark Survey,” and statistics indicated that the majority of marketers (49%) are still utilizing email to drive leads into their pipeline. Industry News Performance Measurement demand generation Search Engine Marketing

Demand Generation Strategies To Grow B2B Businesses – Expert Insights

Unbound B2B

Demand generation is the process of generating awareness of and demand for a business’s products or services. The post Demand Generation Strategies To Grow B2B Businesses – Expert Insights appeared first on UnboundB2B. Blog Demand Generation Email marketing

This Year, Tackle These 3 Demand Generation Priorities First

The Point

Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together. And yes, these new technologies can help fuel success, to be sure, but they can also be a crutch that prevents companies from addressing the very basic, block-and-tackling tasks that form the foundation for demand generation success.

The 2021 ABM Planning Template

This ready-to-go, boss-approved ABM planning template deck will set you up for that coveted round of virtual high-fives at your next meeting. RollWorks has put together a framework for everything you need to show off (and remind you of some crucial info you may have forgotten).

Are You a Demand Creator or Demand Fulfiller?

Fusion Marketing Partners

Is the primary purpose of your company and its products and/or services to create demand or fulfill demand? demand creator demand fulfillerPerhaps you […].

Is Campaign Planning the New Demand Center?

BrandMaker Blog

How many marketers do you know with an accounting degree? Probably fewer than you can count on one hand, if you’ve counted any at all.

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In Defense of Demand Generation in the Age of ABM

The Point

Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working. A recent video making the rounds on LinkedIn asked: “ Is Demand Generation Losing its Effectiveness ?” (The answer provided was: yes.). Yes, many companies are seeing lower returns from traditional demand gen. More broadly, it’s not that demand generation has stopped working.

How Marketers Are Handling the Rising Demand for Content Marketing, in 5 Charts


Demand for content is on the rise, but it isn’t always being met. A staggering 85 percent of marketers surveyed by Lucidpress have seen an increased demand for content within the last year. Content marketers are also seeing an increased demand for personalized content.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities.

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. 5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand Click To Tweet.

Demand Creation Programs Falling Flat?

The Mx Group

Demand Gen & Lead Management

Ataccama Innovate 2022 on Demand


We're back with another edition of Ataccama Innovate. This year our special focus is on data visualization and data storytelling. What the event recording. Conference

Why Your Demand Gen Takes The Skill And Patience of a Gardener | What’s Your Edge?

Vision Edge Marketing

Demand generation, which we commonly refer to as demand gen, is a fundamental capability of Marketing. 5 key gardening steps for demand generation yield. They changed strategy which in turn impacted tactics, especially demand generation tactics.

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All About ABM: Tips, Tricks, and Tales About How to Get Started in Account-Based Marketing

Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor

Join us for this exclusive panel featuring Krista Muir — Director of Demand Generation & Account-Based Marketing, and Tony Yang — B2B Marketing Leader & Startup Mentor. This panel discussion will be all about launching an ABM program— and what our panelists feel are the best tips to follow and traps to avoid, any quickstart strategies, and their own personal ABM story. This "hallway" discussion will be interactive, so make sure to bring your questions. This is a session you won't want to miss!

5 Surprisingly Effective Factors That Increase Demand 


Many B2B companies have moved away from lead generation to focus on demand generation instead. Although they have similarities, there are fundamental differences that distinguish demand generation from lead generation. 5 Surprising Factors That Increase Demand.

2022 Demand Generation Planning: How and Why


The reality is Demand generation has never been an easy process to plan and execute for. Heading into 2022 and observing the current work environment of hybrid office spaces, a pivot in how demand generation is approached is probably worth exploring. Top of Funnel Demand Generation.

50% of C-Suite Executives Want Marketers More Focused on Demand Gen

KoMarketing Associates

Statistics indicated that the majority of respondents (50%) believe their marketers could improve or strengthen their demand generation and pipeline. Industry News Performance Measurement demand generation lead generation marketing measurement

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7 Demand Generation Pitfalls to Dodge in 2022

Unbound B2B

Demand generation is a complex and vital marketing process. According to 86% of marketers , demand generation is their main priority today. Demand generation is not a constant metric. Because we have evaluated 7 common demand generation pitfalls along with methods to dodge them.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

The Six Demand Marketing KPIs That Are Critical to Achieving Growth


Because most leaders don’t know what demand marketing KPIs are the most important to measure. They’re focused on activities and metrics that don’t tie back to the ultimate goal of demand marketing: providing lift to pipeline and orchestrating customer engagement. Demand Marketing Lift.

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Overcoming Friction in Demand Marketing Program Planning

Forrester Digital Transformation

To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. So why do marketers have so much trouble with demand program planning?

6 Secrets of Effective Demand Creation


Demand generation marketers are under immense pressure. It’s also incredibly important, as the ability to generate demand at each stage of the buyer journey can have a huge impact on your marketing ROI. So, how do you go about creating a fully fleshed-out demand gen campaign?

Demand Generation vs. Lead Generation: Comprehensive Comparison


For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Demand Generation? Potential customers rarely grow on trees. .

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

Join Carlos Hidalgo for a candid and in-depth conversation about: Developing a conversational approach to demand generation. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

Key B2B Demand Generation Strategies for 2015

The Point

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. In our business, demand generation and content marketing are nearly synonymous. Good content is the fuel that feeds demand generation success. HS) One of the great things about being a demand generation marketer is that our business is constantly changing. we see some very exciting new demand gen channels entering the fray.

Inbound demand generation explained

Blend Marketing

Inbound demand generation is a unified approach to inbound marketing and website strategy that generates awareness, traffic, leads, and crucially, opportunities in your pipeline.

B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. Demand generation has one primary goal: To get the word out.

What is Demand Creation?

The Mx Group

Demand Gen & Lead Management

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.