Demand Related Topics 
KoMarketing Associates
FEBRUARY 8, 2022
Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals. However, 72% of respondents claim that their existing data-driven marketing strategy is only “somewhat successful” at helping them meet demand generation goals.
The Point
MARCH 23, 2023
One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels. Offer Appeal 2.
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KoMarketing Associates
FEBRUARY 17, 2022
DemandGen recently conducted the “2022 Demand Generation Benchmark Survey,” and statistics indicated that the majority of marketers (49%) are still utilizing email to drive leads into their pipeline. Measuring results (38%) remains the most challenging aspect of using data to drive demand, according to respondents.
The Point
DECEMBER 6, 2022
Budgeting season is here again, and demand marketers are not immune. How big does your demand gen budget need to be in order to support your organization’s revenue goals in the new year? Voila: there’s your demand gen budget (number of MQLs required x $250). How to Calculate Demand Gen Budget: A Rough Guide Click To Tweet.
Speaker: Paul Slack - Vende Digital CEO
You know digital demand gen can help you get there; but you aren’t sure where to start. Then attend our Demand Gen Webcast on October 14th, and learn our framework for: Developing a winning strategy/playbook for your business. Your boss is looking for hockey stick growth, and you need to hit the ground running.
Webbiquity
FEBRUARY 15, 2022
It drags down demand and lead generation and sales-ready opportunities. Using a relay race metaphor, this post: Provides a definition of, and the purpose of, demand and lead generation. Lead generation (lead gen) and demand generation (demand gen), perhaps you use these terms interchangeably? Next comes demand gen.
Zoominfo
MARCH 9, 2021
These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation ?
Speaker: Paul Slack, Vende Digital CEO
What's more, there’s a huge demand for modern marketers. Keys to executing organic and paid tactics that create demand and grow pipeline. Today, we all need to have a robust social presence, but most companies struggle to do it correctly. This webinar will cover: Why social media is a critical go-to-market channel in 2022.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities. The steps you and your team can take to prepare for GDPR and safeguard against crippling fines.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). All eyes are on you to make an impact — fast.
Advertiser: ZoomInfo
In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
Join Carlos Hidalgo for a candid and in-depth conversation about: Developing a conversational approach to demand generation. The key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer. The importance of early engagement.
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get you talented candidates results. Export results: Easily export candidate data (including contact info) to Excel, shared with colleagues to review or upload in bulk to a recruiter's applicant tracking system.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Start creating your own success story by joining us August 22nd – or later for the on-demand version. High performing organizations must focus on how marketing and sales can align/collaborate in order to put revenue on a solid growth path. August 22, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST.
Speaker: Howard J. Sewell, President of Spear Marketing Group
Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration.
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