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How to Calculate Demand Gen Budget: A Rough Guide

The Point

Budgeting season is here again, and demand marketers are not immune. How big does your demand gen budget need to be in order to support your organization’s revenue goals in the new year? Voila: there’s your demand gen budget (number of MQLs required x $250).

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6 B2B Demand Generation Trends to Watch

The Point

What trends will dominate the demand generation landscape in 2022? B2B marketers need to rethink digital-first strategies to better engage audiences who not only demand new experiences, but also may be tiring of overused tactics. 6 #B2B Demand Generation Trends to Watch Click To Tweet.

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The PESO Model & Your Demand Generation Strategy

The Point

Can PESO do the same for demand generation ? Examples in a demand generation context include social media advertising, display advertising, or sponsored content. The #PESO Model & Your Demand Generation Strategy Click To Tweet.

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6 B2B Demand Gen Predictions for 2020

The Point

I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. My personal demand gen predictions? The post 6 B2B Demand Gen Predictions for 2020 appeared first on The Point.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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B2B Demand Generation Predictions for 2021

The Point

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? B2B Demand Generation Predictions for 2021 Click To Tweet.

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Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

Today, ABM is a very real and effective way of driving demand, but even its most fervent disciples would acknowledge that, at most companies, ABM co-exists with other strategies rather than having replaced them altogether.

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Report: Marketers are Struggling to Leverage Data for Demand Generation

KoMarketing Associates

Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals. Measuring results (38%) is the most challenging aspect of leveraging data to drive demand, followed by identifying target audiences (37%).

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What is Demand Marketing?

ANNUITAS

This is particularly true for Demand Marketing, which today finds itself at a crossroads. Answering the question, “What is Demand Marketing,” requires some context – particularly given a substantial shift in its core mission over the past twenty years. How is Demand Marketing evolving?

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Why a Hybrid Demand Generation Model is More Important than Ever

The Point

The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. In times like these, and beyond, a balanced, diversified approach to demand generation is the smart investment.

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3 Steps for Mastering B2B Demand Generation on Social Media

Speaker: Paul Slack, Vende Digital CEO

Today, we all need to have a robust social presence, but most companies struggle to do it correctly. Discover how leading B2B companies are driving opportunities and revenue with social media by engaging buyers in the places they go to learn.

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How to Approach Demand Gen in Challenging Times

The Point

Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks. How to Approach Demand Gen in Challenging Times #B2B Click To Tweet. The post How to Approach Demand Gen in Challenging Times appeared first on The Point.

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Why Marketing Needs to Own Demand Generation Right Out of the Gate

Webbiquity

It drags down demand and lead generation and sales-ready opportunities. Using a relay race metaphor, this post: Provides a definition of, and the purpose of, demand and lead generation. Demand generation spans the entire buyer’s journey. Next comes demand gen.

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Using Data to Build a Demand Generation Engine

Metadata

The only way to do that is by building a data-driven demand generation engine. Shiv Narayanan, Founder and CEO of How to SaaS, dove into this topic during DEMAND 2022. Or they have a sophisticated demand generation program but need more team members to power it for the long haul.

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This Year, Tackle These 3 Demand Generation Priorities First

The Point

Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together. And yes, these new technologies can help fuel success, to be sure, but they can also be a crutch that prevents companies from addressing the very basic, block-and-tackling tasks that form the foundation for demand generation success.

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The 2021 ABM Planning Template

This ready-to-go, boss-approved ABM planning template deck will set you up for that coveted round of virtual high-fives at your next meeting. RollWorks has put together a framework for everything you need to show off (and remind you of some crucial info you may have forgotten).

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Are You a Demand Creator or Demand Fulfiller?

Fusion Marketing Partners

Is the primary purpose of your company and its products and/or services to create demand or fulfill demand? demand creator demand fulfillerPerhaps you […].

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The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

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Experience: Vision 2022 Event On Demand

HG Data

Experience HG Vision On Demand HG Insights … The post Experience: Vision 2022 Event On Demand appeared first on HG Insights. HG Insights hosted its inaugural customer event, HG Vision, on October 26th and 27th.

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39% of Marketers Intend to Use Marketing Automation for Demand Generation

KoMarketing Associates

DemandGen recently conducted the “2022 Demand Generation Benchmark Survey,” and statistics indicated that the majority of marketers (49%) are still utilizing email to drive leads into their pipeline. Industry News Performance Measurement demand generation Search Engine Marketing

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities.

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In Defense of Demand Generation in the Age of ABM

The Point

Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working. A recent video making the rounds on LinkedIn asked: “ Is Demand Generation Losing its Effectiveness ?” (The answer provided was: yes.). Yes, many companies are seeing lower returns from traditional demand gen. More broadly, it’s not that demand generation has stopped working.

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Inbound Marketing Vs. Demand Generation: Is There A Difference?

Square 2 Marketing

As marketers, we’re often asked if inbound marketing and demand generation are the same. inbound marketing demand generationOur answer? Not exactly.

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How Demand Generation Marketing Can Speed Up Growth Campaigns

Marketing Insider Group

When it comes to driving growth for your company, you can’t afford to overlook the value of demand generation marketing. With a comprehensive demand generation strategy, you can create interest in and desire for your products or services. What Demand Generation Looks Like in Action.

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5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. 5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand Click To Tweet.

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All About ABM: Tips, Tricks, and Tales About How to Get Started in Account-Based Marketing

Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor

Join us for this exclusive panel featuring Krista Muir — Director of Demand Generation & Account-Based Marketing, and Tony Yang — B2B Marketing Leader & Startup Mentor. This panel discussion will be all about launching an ABM program— and what our panelists feel are the best tips to follow and traps to avoid, any quickstart strategies, and their own personal ABM story. This "hallway" discussion will be interactive, so make sure to bring your questions. This is a session you won't want to miss!

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Getting Started With Demand Generation

Metadata

Running legit demand generation marketing campaigns is a great place to start. Below, you’ll learn how demand generation works, some strategies you can use, and best practices that every demand gen campaign should follow. What is demand generation? Creating demand.

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Why Your Demand Gen Takes The Skill And Patience of a Gardener | What’s Your Edge?

Vision Edge Marketing

Demand generation, which we commonly refer to as demand gen, is a fundamental capability of Marketing. 5 key gardening steps for demand generation yield. They changed strategy which in turn impacted tactics, especially demand generation tactics.

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How Marketers Are Handling the Rising Demand for Content Marketing, in 5 Charts

Contently

Demand for content is on the rise, but it isn’t always being met. A staggering 85 percent of marketers surveyed by Lucidpress have seen an increased demand for content within the last year. Content marketers are also seeing an increased demand for personalized content.

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What is B2B Demand Generation?

Inbox Insight

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. Demand gen vs lead gen. Demand generation best practice.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

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Key B2B Demand Generation Strategies for 2015

The Point

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. In our business, demand generation and content marketing are nearly synonymous. Good content is the fuel that feeds demand generation success. HS) One of the great things about being a demand generation marketer is that our business is constantly changing. we see some very exciting new demand gen channels entering the fray.

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3 Ways to Maximize Your Demand Gen Budget Fast

Metadata

Here’s why: Marketers and leadership teams without strong stomachs are pausing their campaigns and demand generation efforts. While I can’t promise triple-digit returns, the writing is on the wall: your marketing and demand generation efforts MUST stay on. Demand Generation

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50% of C-Suite Executives Want Marketers More Focused on Demand Gen

KoMarketing Associates

Statistics indicated that the majority of respondents (50%) believe their marketers could improve or strengthen their demand generation and pipeline. Industry News Performance Measurement demand generation lead generation marketing measurement

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Why Demand Generation Requires a Strategic Mindset

Marketing Insider Group

Demand generation is complex. This dynamism is the root of demand gen’s power, as well as the seeds of its downfall. The post Why Demand Generation Requires a Strategic Mindset appeared first on Marketing Insider Group. Demand Generation7,000-piece jigsaw puzzle complex. When marketers don’t get the whole puzzle to fit together, the result is a jumbled mess of marketing tactics rather than the masterpiece you get when every piece works in […].

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

Join Carlos Hidalgo for a candid and in-depth conversation about: Developing a conversational approach to demand generation. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. Demand generation has one primary goal: To get the word out.

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Industry Leaders Talk Demand Marketing and Digital Demand Transformation

ANNUITAS

Battling Random Acts of Demand Marketing. A recording is now available for the March 2019 Demand Marketing webinar featuring speakers Mika Yamamoto (VP/GM of Marketo, an Adobe Company) and Adam Needles (CEO, ANNUITAS) titled Digital Demand Transformation – Demand Marketing’s Next Step. Traditional, tactical Demand Marketing activities have led to a state where we fail more than we succeed at meaningfully connecting with (and converting) prospects and customers.

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96% of Marketers Focusing on Customer Loyalty to Adapt to Shifting Demands

KoMarketing Associates

As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate.

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Demand Generation Campaigns Underperforming? 10 Upgrades To Make Today!

Mike Lieberman

Demand generation underperforming? Try these 10 upgrades today and watch your metrics head up and to the right

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Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.