Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust.

Compelling Newsletter Content:2 Big Problems

Writing on the Web

From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. .

Is Your Client Newsletter a Marketing Albatross?

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

How to Create an Effective Email Newsletter for Your Business

Webbiquity

Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. There are many metrics by which to gauge the effectiveness of your newsletter, including: Increased rate of subscribers – measures your reach.

How B2B Marketing is Changing in 2018

Creative director, elearning software company Partner Marketing Tactics (9 responses) Association partnerships / newsletter. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges.

5 Powerful Newsletters That Teach More Than a College Degree

Act-On

It’s amazing how much great information you can pack into a well-thought-out newsletter. Marketing Life Marketing Strategy marketing life marketing newsletters newslettersCheck out these examples of how to do it right.

How an Email Newsletter Helped Money Magazine Reinvent Itself

Contently

” Part of that conversation includes email newsletters. Money Magazine expanded its email program under Ayers’ leadership, now offering three newsletters: a daily content update, biweekly retirement advice, and a weekly personal finance project called Dollar Scholar.

Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible.

Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Ask other professionals if they’re getting results from an e-newsletter , and then judge for yourself if it’s worth the time and effort (and money).

5 Insights From The Best Emails Newsletters in Financial Services

Contently

A popular email newsletter is the holy grail for content marketers. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. That’s where Money email newsletters like Dollar Scholar come in.

Best Kept Secret of an Email Newsletter Bio

Writing on the Web

What’s the best kept secret of a newsletter bio? The same is true for an email newsletter bio. While everyone wants to know about who you are as the author of an email newsletter, mostly they want to know “ what’s in it for me.”

E-Newsletters: What’s the Ideal Format?

Writing on the Web

Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Focus on only 3-4 sections in your newsletter.

Tips to Get Your Business Newsletter Read

Writing on the Web

Does anyone read your business e-newsletter? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Yes, even in a holiday newsletter, you should include a biography.

Quick Guide to Email Newsletter Distribution

Marketing Insider Group

An email newsletter is a tremendously valuable distribution outlet many brands overlook. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. WHY AN EMAIL NEWSLETTER? EMAIL NEWSLETTER BEST PRACTICES.

E-Newsletter Review: Is There Something Wrong?

Writing on the Web

How’s your e-newsletter ? You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) Last week I asked which was best for marketing: blogs, social media or e-newsletters. P.S. Are you signed up for my monthly newsletter?

Focus on the Letter Portion of Email Newsletter

Modern Marketing

Every two weeks, Ann sends out a newsletter with writing tips and fresh marketing ideas you don’t want to miss. However, very few are leveraging newsletters as an opportunity to directly connect with their consumer.

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. Your newsletter is a representation of you and your business.

How to Create a Digital Newsletter That Really Generates New Sales

Marketing Insider Group

A digital newsletter is an excellent opportunity for you to connect with your audience to drive […]. The post How to Create a Digital Newsletter That Really Generates New Sales appeared first on Marketing Insider Group.

Great Newsletters: 5 Must-Haves for Better Design

Writing on the Web

Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important.

Back to Basics: The ABCs of a Successful E-Newsletter

Act-On

Today we are going to tackle e-newsletters from A to Z, considering key the points, definitions, and strategies associated with these essential pieces of marketing content. Write your e-newsletter accordingly. This may mean selecting unique content or headlines for each audience; or, you may even create multiple newsletters, one per audience bucket. Also consider what you are trying to achieve with your newsletter. Content is what goes in the newsletter, of course.

7 Easy Ways to Super Boost Your Newsletter Open Rate

Content Marketing Institute

Your newsletter isn’t beans. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots. You can’t sprout the open rate overnight.

Three Myths and Realities of Client Newsletters

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

Client Newsletters: Do They Belong in Your B2B Marketing Mix?

KoMarketing Associates

However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. A client newsletter is just what it sounds like: a curated newsletter, often centered on specific themes or topics.

How to Create a Digital Newsletter That Really Generates New Sales

Marketing Insider Group

A digital newsletter is an excellent opportunity for you to connect with your audience to drive […]. The post How to Create a Digital Newsletter That Really Generates New Sales appeared first on Marketing Insider Group.

How to Build a Great Newsletter

Contently

Email—and newsletters specifically—remains one of the most consistent ways to build a loyal audience, whether you’re a Fortune 500 company or a freelancer just getting started. Newsletters, on the other hand, have seen something of a renaissance. Media Voices Email newsletters

Business Newsletter Tips: Don’t be the Grinch this Holiday

Writing on the Web

If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need. But once you get your readers to open your email newsletter, make sure they keep reading by offering compelling, relevant information.

What Makes a Really Good Newsletter: Webinar Recording + Q&A

Litmus

Newsletters—recurring roundups of news, tips, or product updates—are one of the most popular content formats in email marketing. How do you design a newsletter that’s so dang good it engages your audience week to week or month to month? In this webinar , email geeks from Litmus and Really Good Emails look at the brands that have mastered the art and mad science of sending awesome newsletters. How do you determine a send cadence for newsletters?

6 Steps to Personalizing Your Newsletter with the Parse.ly API

Parse.ly

So what if you wanted to personalize your newsletter? . Here’s a step-by-step guide to create personalized newsletters with the Parse.ly Step 2: Fetch recommendations and build newsletter. When building a newsletter for user ‘ KA12345′ , we’ll fetch personalized recommendations using the ‘/related’ endpoint for that user. This is so you never have a blank recommendations widget on your site or in your newsletters.

How to Revive a Dying E-Newsletter: 4 Tips

The Point

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce.

Newsletters 101: How to Craft Compelling Confirmation Messages

Delivra

Before marketers can ever get there, they need to secure these email lists which means marketers need to deploy the right techniques and tactics to get people to subscribe to email newsletters but keep them engaged once they do. How to Create Engaging Newsletter Confirmation Messages.

How to Maintain Brand Personality in Your Email Newsletters

Liveintent

When it comes to cultivating your brand personality in email newsletters to develop familiarity, here are the two major factors that help you set the stage: Email Tone and Template Design. The tone of your email newsletter depends on your audience and the objective of that particular campaign.

12 Must-Open Email Newsletter Examples to Learn From

SendGrid

Get inspired for your next email newsletter campaign by reading through 12 real-world examples. The post 12 Must-Open Email Newsletter Examples to Learn From appeared first on SendGrid. Email Marketing

Email newsletters bring in loyal audiences. What’s your strategy to improve them?

Parse.ly

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. newsletter.

Client Newsletters: Empty Suit of the B2B Marketing Mix

Marketing Craftmanship

Most Client Newsletters Deliver No Tangible Business Value. Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. MYTH #1: Your Firm Needs a Client Newsletter.

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) I got an email from a client who lamented the poor results from her emailed newsletter. This would be a good time to check your own e-newsletter for opportunities for improvement.

3 (more) stats that prove how newsletters create community engagement

Parse.ly

Interactions with newsletters aren’t visible in the form of likes and shares in a news feed, but that doesn’t mean they’re any less an indication of belonging. When a reader interacts with a newsletter, they’re participating in a community of people who value the same information.

The Essential Steps for Building Your B2B Email Newsletter List

Golden Spiral

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building.