Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust.

Is Your Client Newsletter a Marketing Albatross?

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

Compelling Newsletter Content:2 Big Problems

Writing on the Web

From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. .

How to Create an Effective Email Newsletter for Your Business

Webbiquity

Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. There are many metrics by which to gauge the effectiveness of your newsletter, including: Increased rate of subscribers – measures your reach.

How B2B Marketing is Changing in 2018

Creative director, elearning software company Partner Marketing Tactics (9 responses) Association partnerships / newsletter. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges.

Should You Send Holiday Newsletters?

Writing on the Web

Shortcuts to Newsletters. Are you sending holiday newsletters for your business? Even though you may be tempted to put all your time and energy into maintaining your business blog , a newsletter is still a vital, viable way to stay connected to clients and prospects.

Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible.

Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Ask other professionals if they’re getting results from an e-newsletter , and then judge for yourself if it’s worth the time and effort (and money).

Best Kept Secret of an Email Newsletter Bio

Writing on the Web

What’s the best kept secret of a newsletter bio? The same is true for an email newsletter bio. While everyone wants to know about who you are as the author of an email newsletter, mostly they want to know “ what’s in it for me.”

E-Newsletters: What’s the Ideal Format?

Writing on the Web

Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Focus on only 3-4 sections in your newsletter.

How to Create a Digital Newsletter That Really Generates New Sales

Marketing Insider Group

A digital newsletter is an excellent opportunity for you to connect with your audience to drive […]. The post How to Create a Digital Newsletter That Really Generates New Sales appeared first on Marketing Insider Group.

Tips to Get Your Business Newsletter Read

Writing on the Web

Does anyone read your business e-newsletter? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Yes, even in a holiday newsletter, you should include a biography.

E-Newsletter Review: Is There Something Wrong?

Writing on the Web

How’s your e-newsletter ? You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) Last week I asked which was best for marketing: blogs, social media or e-newsletters. P.S. Are you signed up for my monthly newsletter?

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. Your newsletter is a representation of you and your business.

Great Newsletters: 5 Must-Haves for Better Design

Writing on the Web

Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important.

Quick Guide to Email Newsletter Distribution

Marketing Insider Group

An email newsletter is a tremendously valuable distribution outlet many brands overlook. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. WHY AN EMAIL NEWSLETTER? EMAIL NEWSLETTER BEST PRACTICES.

Newsletters 101: How to Craft Compelling Confirmation Messages

Delivra

Before marketers can ever get there, they need to secure these email lists which means marketers need to deploy the right techniques and tactics to get people to subscribe to email newsletters but keep them engaged once they do. How to Create Engaging Newsletter Confirmation Messages.

Three Myths and Realities of Client Newsletters

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

Client Newsletters: Do They Belong in Your B2B Marketing Mix?

KoMarketing Associates

However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. A client newsletter is just what it sounds like: a curated newsletter, often centered on specific themes or topics.

How to Build a Great Newsletter

Contently

Email—and newsletters specifically—remains one of the most consistent ways to build a loyal audience, whether you’re a Fortune 500 company or a freelancer just getting started. Newsletters, on the other hand, have seen something of a renaissance. Media Voices Email newsletters

Back to Basics: The ABCs of a Successful E-Newsletter

Act-On

Today we are going to tackle e-newsletters from A to Z, considering key the points, definitions, and strategies associated with these essential pieces of marketing content. Write your e-newsletter accordingly. This may mean selecting unique content or headlines for each audience; or, you may even create multiple newsletters, one per audience bucket. Also consider what you are trying to achieve with your newsletter. Content is what goes in the newsletter, of course.

Business Newsletter Tips: Don’t be the Grinch this Holiday

Writing on the Web

If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need. But once you get your readers to open your email newsletter, make sure they keep reading by offering compelling, relevant information.

6 Tips for Acquiring High Value Newsletter Subscribers

Keywee

Increasingly, content creators have been looking to email newsletters as a pathway to audience ownership. But running a successful newsletter program requires more than just great content; it requires smart user acquisition, engagement, and retention strategies.

How to Maintain Brand Personality in Your Email Newsletters

Liveintent

When it comes to cultivating your brand personality in email newsletters to develop familiarity, here are the two major factors that help you set the stage: Email Tone and Template Design. The tone of your email newsletter depends on your audience and the objective of that particular campaign.

How to Create a Digital Newsletter That Really Generates New Sales

Marketing Insider Group

A digital newsletter is an excellent opportunity for you to connect with your audience to drive […]. The post How to Create a Digital Newsletter That Really Generates New Sales appeared first on Marketing Insider Group.

How to Revive a Dying E-Newsletter: 4 Tips

The Point

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce.

How to Get Started With an Email Newsletter for Your Business

Ontraport

Here’s how to dial in on your customer relationships with a newsletter campaign: The post How to Get Started With an Email Newsletter for Your Business appeared first on The Ontraport Blog. Staying top-of-mind in your leads and customers’ busy lives doesn’t have to be complicated.

The 12 Best Email Newsletter Tools in 2019

Hubspot

In particular, email newsletters are an essential way for your business to keep your subscribers up-to-date with relevant information, and ultimately drive more leads. Newsletters give marketers the ability to capture email sign-ups through form submissions, and nurture leads.

4 Examples Of Great Brand Newsletters To Inspire You

Altitude Branding

Your newsletter is an important part of your branding and marketing efforts. But creating a great brand newsletter is easier said than done. Read on for 4 examples of stunnig brand newsletters that you can learn from today. Struggling with your brand newsletter?

The Essential Steps for Building Your B2B Email Newsletter List

Golden Spiral

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building.

The Best Image Size for Email Newsletters in 2019

Delivra

Naturally, you need to figure out the best image size for email newsletters. The post The Best Image Size for Email Newsletters in 2019 appeared first on Delivra. You work hard to take every factor into account when planning your email campaigns.

3 (more) stats that prove how newsletters create community engagement

Parse.ly

Interactions with newsletters aren’t visible in the form of likes and shares in a news feed, but that doesn’t mean they’re any less an indication of belonging. When a reader interacts with a newsletter, they’re participating in a community of people who value the same information.

Monthly Newsletter Challenges: How to launch a Newsletter That Drives Engagement

Marketing 261

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Based on the objectives, you can now set goals to measure the success of your newsletters.

Client Newsletters: Empty Suit of the B2B Marketing Mix

Marketing Craftmanship

Most Client Newsletters Deliver No Tangible Business Value. Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. MYTH #1: Your Firm Needs a Client Newsletter.

How to Write a Financial Advisor Newsletter

FMG Suite

With the current popularity of social media, online advertising, and increasingly sophisticated websites, you might think email marketing has finally […]. Email Marketing General Marketing Marketing Tips

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) I got an email from a client who lamented the poor results from her emailed newsletter. This would be a good time to check your own e-newsletter for opportunities for improvement.

What NOT To Do When Creating Your Newsletter

Lead Liaison

The only good newsletter that I ever received was in 2008. At the bottom of the newsletter was an offer that simply said: For the first 20 people to respond to this email, you will receive a pair of tickets to our suite at the next New England Patriots game.

How the Best Newsletters Get – and Keep – Readers’ Attention

Content Marketing Institute

Yet, as a marketer you want your prospects to want more email – to want your newsletters, at least. How do you create a newsletter so compelling that people not only subscribe to it but also continually look forward to receiving and reading it? Nobody wants more email.

The Keys to Strong Newsletter Monetization

Keywee

But one of the most powerful sources of revenue is still underutilized – the newsletter. When done correctly, newsletter monetization can be a non-intrusive and brand-safe way to generate significant revenue. It is by far the most common form of newsletter monetization.

How to Write an Effective Email Newsletter

Webbiquity

A few years ago, I was tasked with reviving a declining company newsletter. First, the newsletter was split into two separate publications. The other version – the prospect newsletter – was designed primarily to appeal to prospects, although existing customers were welcome to sign up. For instructions on how to accomplish that task, check out the new How to Write Effective Email Newsletters page on WebMarketCentral.com.