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7 golden steps to creating an effective email newsletter

Vertical Response

Your email newsletter — and there’s research to prove it! Being informative and relevant is the be-all, end-all in the newsletter realm. If your email looks like a newsletter, but isn’t full of valuable, interesting, educational content, then it isn’t really a newsletter, nor is it a very good friend. Lisa Lillien, aka Hungry Girl , has an enlightening daily newsletter (with more than 1 million subscribers!).

Compelling Newsletter Content:2 Big Problems

Writing on the Web

From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. .

Don’t Bore People: 10 Ideas for B2B Newsletter Content

Act-On

What’s the first thing you think when you hear “B2B newsletter”? Let’s face it, email newsletters don’t exactly have a rep for being riveting entertainment. B2B newsletters definitely don’t have to be dull – at least for their core, intended audiences.

Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Ask other professionals if they’re getting results from an e-newsletter , and then judge for yourself if it’s worth the time and effort (and money).

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. Your newsletter is a representation of you and your business.

5 Questions to Ask Before Starting a Newsletter

Act-On

Thinking about a B2B newsletter launch? The good news is that many have gone before you – there are plenty of B2B newsletters around. In some ways, that predictability is almost a drawback with B2B newsletters. So make your newsletter like that.

Tips to Get Your Business Newsletter Read

Writing on the Web

Does anyone read your business e-newsletter? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Yes, even in a holiday newsletter, you should include a biography.

How to Build a Great Newsletter

Contently

Email—and newsletters specifically—remains one of the most consistent ways to build a loyal audience, whether you’re a Fortune 500 company or a freelancer just getting started. Newsletters, on the other hand, have seen something of a renaissance. Media Voices Email newsletters

Best Kept Secret of an Email Newsletter Bio

Writing on the Web

What’s the best kept secret of a newsletter bio? The same is true for an email newsletter bio. While everyone wants to know about who you are as the author of an email newsletter, mostly they want to know “ what’s in it for me.”

75 Email Newsletter Content Topics You Can Use ASAP

Vertical Response

If you’re sending an email newsletter, turns out you already do. According to the Nielsen Norman Group’s Email Newsletter Usability report (based on 270 email newsletters across 6 countries), email newsletters create bonds.

Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible.

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]

Act-On

If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers.

The Dissection of a Bloody Good Email Newsletter

Vertical Response

Concoct an engaging email newsletter with all of the right parts and you win; otherwise, you risk losing a turn, or worse, readers. So what makes up the anatomy of a bloody good email newsletter? your email newsletter will not be seen.

Email Design: Our Favorite Newsletters

Vertical Response

One of our favorite ways to stay in touch via email is the simple newsletter. Here’s why: A newsletter is an extension of your brand, including your logo, website, social media, and storefront (if you’re brick-and-mortar). Get Our Newsletter.

Use These Email Newsletter Topics, You Must

Vertical Response

Your newsletter is like the light saber of marketing tools. An effective newsletter keeps you in front of customers, allows you to showcase your knowledge, nurtures customers and attracts new ones. why not promote it in your newsletter? Take a look at our newsletter, VR Buzz.

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent

Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter.

6 Design Tips to Make Your Email Newsletter Visually Appealing

Vertical Response

Many businesses rely on email newsletters to build customer relationships and keep their business top of mind with their audience. This powerful email tool has a lot of benefits, which is why small businesses like The Boxing Club work to ensure their newsletter design is visually appealing.

E-Newsletters: What’s the Ideal Format?

Writing on the Web

Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Focus on only 3-4 sections in your newsletter.

Business Newsletter Tips: Don’t be the Grinch this Holiday

Writing on the Web

If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need. But once you get your readers to open your email newsletter, make sure they keep reading by offering compelling, relevant information.

Three Myths and Realities of Client Newsletters

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

Tips for Email Newsletter Campaign First-Timers – Part I: Content

Vertical Response

Starting a newsletter from scratch may seem a bit daunting. If you’ve never made one before, or you feel like your current newsletter campaign is in dire need of an overhaul, this post is for you. With a few tips and best practices from this two-part post, even as a first-timer you can create a successful email newsletter campaign that keeps readers engaged and eager for fresh content. Ask yourself, “What is the purpose of my newsletter?”

How to Create an Email Newsletter People Actually Read

Hubspot

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!

Are we seeing an e-newsletter renaissance?

Salesfusion

The post Are we seeing an e-newsletter renaissance? appeared first on Salesfusion. Email Marketing Marketing Automation Uncategorized B2B Marketing

7 Places to Find Quality Email Newsletter Templates

Hubspot

If you had to guess, how many email newsletters do you think you're subscribed to? If done well, though, email newsletters can do wonders to help you build an engaged subscriber base , keep your business top-of-mind, and nurture leads that are already making their way down the funnel.

4 Techniques to Optimize Your Nonprofit Newsletter

Hubspot

The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications. Here are several tips to make sure your nonprofit newsletter reaches supporters and keeps them engaged. Unfortunately, there’s no single correct frequency for all newsletters.

Measuring the Performance of Your Newsletter

Vertical Response

As small businesses plan for the types of email marketing campaigns they want to send out, it’s no surprise that newsletters often top the list. Here are a few reasons why: Newsletters are personable – offering the chance to connect directly with your customers on multiple topics. Newsletters are informative – presenting the opportunity for a ‘soft pitch’ offer. How long does it take them from the point of newsletter sign up to actually convert?

Quick Guide to Email Newsletter Distribution

B2B Marketing Insider

An email newsletter is a tremendously valuable distribution outlet many brands overlook. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. WHY AN EMAIL NEWSLETTER? EMAIL NEWSLETTER BEST PRACTICES.

7 Email Newsletters We Actually Like Getting in Our Inboxes

Hubspot

When people first start doing email marketing , they usually jump into creating an email newsletter. "It''ll Our list will be different -- people will look forward to getting our newsletter," they argue. So go on, get inspired to make your own email newsletters even better!

6 Tips on Creating Compelling Newsletter Titles

Writtent

A powerful headline – whether an ad headline or newsletter title – successfully does a lot of things at once: creates interest. Or if you’re learning how to write a newsletter , a powerful newsletter name can determine its success. How will your newsletter fulfill that need?

Newsletter Optimizations Your Publication Should Make

Hubspot

of B2B and 48% of B2C publishers rely on website banner ads or newsletter sponsorships for monetization. Looking at data over time, you can improve the UX and design of your email newsletters. Publishers will often use their email newsletters to build top-of-funnel awareness.

55 Fresh Ideas for Your Christmas Newsletter

Writtent

And one of the very best ways to accomplish that is through an amazing Christmas newsletter. Here are some ways to get the most mileage possible out of your company’s Christmas newsletter: 1. The best kind of Christmas newsletter provides value to the recipient.

10 Things to Nix in Your Next Email Newsletter

Hubspot

I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. That’s why I wanted to share this list of 10 things in email newsletters that simply don’t need to be there. 7) Newsless Newsletter Content.

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) I got an email from a client who lamented the poor results from her emailed newsletter. This would be a good time to check your own e-newsletter for opportunities for improvement.

How to Create a Fantastic Email Newsletter [Checklist]

Hubspot

Sending an email newsletter requires juggling a lot of moving pieces. Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter.

7 Best Newsletter Builders for Creating Great Newsletters

Writtent

To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Here are 7 of the best newsletter builders to help you create email campaigns that get results. Learn more about the Aweber newsletter builder here.

How To Increase Newsletter Subscriptions With Personalized Recommendations

Hubspot

Be it leads for advertisers, newsletter subscriptions, or anything else that helps meet your marketing goals. For example, after recommending one or two on-site articles, on which the reader clicks and stays on your site, then you should go ahead and offer a newsletter subscription.

How to Create Email Newsletters That Don't Suck [Free Ebook]

Hubspot

Email newsletters come in all shapes and sizes. Your email newsletter''s goal could be to gain more blog visitors, generate leads and sales, or inform your customers about your company’s latest product updates. How to measure your email newsletter.

How to Write a Newsletter in 4 Simple Steps

Writtent

Email newsletters are the perfect example. But like business blogging, newsletters for business sometimes have a bit of a learning curve. If you’ve been wondering how to write a newsletter, [.].

Create More Personalized Publishing Newsletters

Hubspot

As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. Once a reader opens your newsletter, what are they clicking?

Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter

Vertical Response

If you’re not already leveraging the benefits of an email newsletter, it’s time to jump on the bandwagon. Successful businesses work to ensure their newsletter designs are visually appealing and engaging to keep customers from immediately clicking the delete button. Create a well-designed email newsletter with these helpful guidelines for newbies: 1. Before you even think about your design, you’ll need to decide on a purpose for your newsletter.