How to Create an Effective Email Newsletter for Your Business

Webbiquity

Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. There are many metrics by which to gauge the effectiveness of your newsletter, including: Increased rate of subscribers – measures your reach.

Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust.

5 Powerful Newsletters That Teach More Than a College Degree

Act-On

It’s amazing how much great information you can pack into a well-thought-out newsletter. Marketing Life Marketing Strategy marketing life marketing newsletters newslettersCheck out these examples of how to do it right.

Compelling Newsletter Content:2 Big Problems

Writing on the Web

From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. .

Don’t Bore People: 10 Ideas for B2B Newsletter Content

Act-On

What’s the first thing you think when you hear “B2B newsletter”? Let’s face it, email newsletters don’t exactly have a rep for being riveting entertainment. B2B newsletters definitely don’t have to be dull – at least for their core, intended audiences.

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. Your newsletter is a representation of you and your business.

Great Newsletters: 5 Must-Haves for Better Design

Writing on the Web

Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important.

Should You Send Holiday Newsletters?

Writing on the Web

Shortcuts to Newsletters. Are you sending holiday newsletters for your business? Even though you may be tempted to put all your time and energy into maintaining your business blog , a newsletter is still a vital, viable way to stay connected to clients and prospects.

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]

Act-On

If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers.

Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Ask other professionals if they’re getting results from an e-newsletter , and then judge for yourself if it’s worth the time and effort (and money).

E-Newsletters: What’s the Ideal Format?

Writing on the Web

Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Focus on only 3-4 sections in your newsletter.

Best Kept Secret of an Email Newsletter Bio

Writing on the Web

What’s the best kept secret of a newsletter bio? The same is true for an email newsletter bio. While everyone wants to know about who you are as the author of an email newsletter, mostly they want to know “ what’s in it for me.”

Tips to Get Your Business Newsletter Read

Writing on the Web

Does anyone read your business e-newsletter? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Yes, even in a holiday newsletter, you should include a biography.

E-Newsletter Review: Is There Something Wrong?

Writing on the Web

How’s your e-newsletter ? You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) Last week I asked which was best for marketing: blogs, social media or e-newsletters. P.S. Are you signed up for my monthly newsletter?

Three Myths and Realities of Client Newsletters

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

How To Write Email Newsletters That People Actually Want To Read

Hubspot

Each of these violations makes up a core element of the infamous “Email Newsletter.” Self-respecting email-marketers scoff at email newsletters. And yet…we’re seeing a resurgence of (dare I say it) GREAT email newsletters cropping up everywhere.

Are we seeing an e-newsletter renaissance?

Salesfusion

The post Are we seeing an e-newsletter renaissance? appeared first on Salesfusion. Email Marketing Marketing Automation Uncategorized B2B Marketing

Email Newsletters Are Experiencing a Renaissance

Content Standard

These days, the rising star of audience engagement is an unlikely candidate: the humble e-newsletter. Despite the competition from apps and social platforms, email newsletters are experiencing a bona fide revival. The Curious Revival of E-Newsletters. The New Newsletter.

How Targeted “Pop-Up Newsletters” Grab Hyperengaged Audiences

Content Standard

Newsletter marketing might be experiencing a renaissance , but so much of it sticks to a tried-and-true formula: regular drops, same template, point to content available on your hub. So why doesn’t that apply to your email newsletter strategy?

Quick Guide to Email Newsletter Distribution

Marketing Insider Group

An email newsletter is a tremendously valuable distribution outlet many brands overlook. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. WHY AN EMAIL NEWSLETTER? EMAIL NEWSLETTER BEST PRACTICES.

How to Build a Great Newsletter

Contently

Email—and newsletters specifically—remains one of the most consistent ways to build a loyal audience, whether you’re a Fortune 500 company or a freelancer just getting started. Newsletters, on the other hand, have seen something of a renaissance. Media Voices Email newsletters

Business Newsletter Tips: Don’t be the Grinch this Holiday

Writing on the Web

If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need. But once you get your readers to open your email newsletter, make sure they keep reading by offering compelling, relevant information.

What NOT To Do When Creating Your Newsletter

Lead Liaison

The only good newsletter that I ever received was in 2008. At the bottom of the newsletter was an offer that simply said: For the first 20 people to respond to this email, you will receive a pair of tickets to our suite at the next New England Patriots game.

How the Best Newsletters Get – and Keep – Readers’ Attention

Content Marketing Institute

Yet, as a marketer you want your prospects to want more email – to want your newsletters, at least. How do you create a newsletter so compelling that people not only subscribe to it but also continually look forward to receiving and reading it? Nobody wants more email.

How to Revive a Dying E-Newsletter: 4 Tips

The Point

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce.

Client Newsletters: Empty Suit of the B2B Marketing Mix

Marketing Craftmanship

Most Client Newsletters Deliver No Tangible Business Value. Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. MYTH #1: Your Firm Needs a Client Newsletter.

Client Newsletters: Do They Belong in Your B2B Marketing Mix?

KoMarketing Associates

However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. A client newsletter is just what it sounds like: a curated newsletter, often centered on specific themes or topics.

How to Write an Effective Email Newsletter

Webbiquity

A few years ago, I was tasked with reviving a declining company newsletter. First, the newsletter was split into two separate publications. The other version – the prospect newsletter – was designed primarily to appeal to prospects, although existing customers were welcome to sign up. For instructions on how to accomplish that task, check out the new How to Write Effective Email Newsletters page on WebMarketCentral.com.

Newsletter registration

i-Scoop

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E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) I got an email from a client who lamented the poor results from her emailed newsletter. This would be a good time to check your own e-newsletter for opportunities for improvement.

Email newsletters have a measurement problem – Digiday

Opentopic

Publishers are having a love affair with newsletters. Traditional publishers are pouring resources into them, like The New York Times, with its 12-person newsletter staff and others that have appointed newsletter “editors.” ” It’s typical for publishers to say the primary function for their newsletters is. The post Email newsletters have a measurement problem – Digiday appeared first on Opentopic.

Create More Personalized Publishing Newsletters

Hubspot

As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. Once a reader opens your newsletter, what are they clicking?

The Rise of the Journalistic Email Newsletter: A New Way to Reach Your Niche Audience

Content Standard

One result of this scalability is the growth in popularity of the journalistic email newsletter, which has been championed by some early adopters and is becoming a more popular method of audience engagement. Instead, journalistic email newsletters are written specifically for your email inbox.

4 Techniques to Optimize Your Nonprofit Newsletter

Hubspot

The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications. Here are several tips to make sure your nonprofit newsletter reaches supporters and keeps them engaged. Unfortunately, there’s no single correct frequency for all newsletters.

GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp

Biznology

That killer app is the email newsletter, also known as email marketing. It’s hard enough, and enough trouble, to put together a weekly newsletter on it’s own, how would anyone have time to put together one or more pre-populated and pre-written autoresponder.

Newsletter Optimizations Your Publication Should Make

Hubspot

of B2B and 48% of B2C publishers rely on website banner ads or newsletter sponsorships for monetization. Looking at data over time, you can improve the UX and design of your email newsletters. Publishers will often use their email newsletters to build top-of-funnel awareness.

How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing

SnapApp

In this post, we’ll dive into some email newsletter best practices and then look at how you can tie in interactive content to drive clicks within your email marketing efforts. . Here’s an example of a well-done newsletter from StitchFix that touches on some of these best practices: . .

7 Places to Find Quality Email Newsletter Templates

Hubspot

If you had to guess, how many email newsletters do you think you're subscribed to? If done well, though, email newsletters can do wonders to help you build an engaged subscriber base , keep your business top-of-mind, and nurture leads that are already making their way down the funnel.

How to Create a Brilliant Newsletter People Want to Read

Opentopic

I’m not sure if you’ve noticed, but newsletters are hot right now. Take for example theSkimm, a newsletter with a daily roundup of interesting articles. If that doesn’t legitimize newsletters as a major force, then I don’t know what will.

I Signed Up for 30 Newsletters Across 6 Verticals, and This Is What I Learned

SnapApp

Journalistic newsletters are on the rise this year , and both media and marketing teams are looking for ways to best optimize the channel. To get high-level view of current newsletter trends, I started an experiment. Newsletter tactic #1: Spotlighting existing material.