Don’t Bore People: 10 Ideas for B2B Newsletter Content

Act-On

What’s the first thing you think when you hear “B2B newsletter”? Let’s face it, email newsletters don’t exactly have a rep for being riveting entertainment. B2B newsletters definitely don’t have to be dull – at least for their core, intended audiences.

Client Newsletters: Do They Belong in Your B2B Marketing Mix?

KoMarketing Associates

However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. A client newsletter is just what it sounds like: a curated newsletter, often centered on specific themes or topics.

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5 Questions to Ask Before Starting a Newsletter

Act-On

Thinking about a B2B newsletter launch? The good news is that many have gone before you – there are plenty of B2B newsletters around. In some ways, that predictability is almost a drawback with B2B newsletters. So make your newsletter like that.

Email Newsletters Are Experiencing a Renaissance

Content Standard

These days, the rising star of audience engagement is an unlikely candidate: the humble e-newsletter. Despite the competition from apps and social platforms, email newsletters are experiencing a bona fide revival. The Curious Revival of E-Newsletters. The New Newsletter.

Compelling Newsletter Content:2 Big Problems

Writing on the Web

From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. .

Great Newsletters: 5 Must-Haves for Better Design

Writing on the Web

Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important.

Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust.

Tips to Get Your Business Newsletter Read

Writing on the Web

Does anyone read your business e-newsletter? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Yes, even in a holiday newsletter, you should include a biography.

5 Powerful Newsletters That Teach More Than a College Degree

Act-On

It’s amazing how much great information you can pack into a well-thought-out newsletter. Marketing Life Marketing Strategy marketing life marketing newsletters newslettersCheck out these examples of how to do it right.

Best Kept Secret of an Email Newsletter Bio

Writing on the Web

What’s the best kept secret of a newsletter bio? The same is true for an email newsletter bio. While everyone wants to know about who you are as the author of an email newsletter, mostly they want to know “ what’s in it for me.”

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]

Act-On

If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers.

How To Write Email Newsletters That People Actually Want To Read

Hubspot

Each of these violations makes up a core element of the infamous “Email Newsletter.” Self-respecting email-marketers scoff at email newsletters. And yet…we’re seeing a resurgence of (dare I say it) GREAT email newsletters cropping up everywhere.

Three Myths and Realities of Client Newsletters

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

How to Create an Email Newsletter People Actually Read

Hubspot

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!

Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible.

Are we seeing an e-newsletter renaissance?

Salesfusion

The post Are we seeing an e-newsletter renaissance? appeared first on Salesfusion. Email Marketing Marketing Automation Uncategorized B2B Marketing

What NOT To Do When Creating Your Newsletter

Lead Liaison

The only good newsletter that I ever received was in 2008. At the bottom of the newsletter was an offer that simply said: For the first 20 people to respond to this email, you will receive a pair of tickets to our suite at the next New England Patriots game.

Quick Guide to Email Newsletter Distribution

Marketing Insider Group

An email newsletter is a tremendously valuable distribution outlet many brands overlook. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. WHY AN EMAIL NEWSLETTER? EMAIL NEWSLETTER BEST PRACTICES.

7 Places to Find Quality Email Newsletter Templates

Hubspot

If you had to guess, how many email newsletters do you think you're subscribed to? If done well, though, email newsletters can do wonders to help you build an engaged subscriber base , keep your business top-of-mind, and nurture leads that are already making their way down the funnel.

E-Newsletters: What’s the Ideal Format?

Writing on the Web

Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Focus on only 3-4 sections in your newsletter.

7 Email Newsletters We Actually Like Getting in Our Inboxes

Hubspot

When people first start doing email marketing , they usually jump into creating an email newsletter. "It''ll Our list will be different -- people will look forward to getting our newsletter," they argue. So go on, get inspired to make your own email newsletters even better!

4 Techniques to Optimize Your Nonprofit Newsletter

Hubspot

The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications. Here are several tips to make sure your nonprofit newsletter reaches supporters and keeps them engaged. Unfortunately, there’s no single correct frequency for all newsletters.

Business Newsletter Tips: Don’t be the Grinch this Holiday

Writing on the Web

If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need. But once you get your readers to open your email newsletter, make sure they keep reading by offering compelling, relevant information.

10 Things to Nix in Your Next Email Newsletter

Hubspot

I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. That’s why I wanted to share this list of 10 things in email newsletters that simply don’t need to be there. 7) Newsless Newsletter Content.

Newsletter Optimizations Your Publication Should Make

Hubspot

of B2B and 48% of B2C publishers rely on website banner ads or newsletter sponsorships for monetization. Looking at data over time, you can improve the UX and design of your email newsletters. Publishers will often use their email newsletters to build top-of-funnel awareness.

How to Create a Fantastic Email Newsletter [Checklist]

Hubspot

Sending an email newsletter requires juggling a lot of moving pieces. Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter.

How to Create Email Newsletters That Don't Suck [Free Ebook]

Hubspot

Email newsletters come in all shapes and sizes. Your email newsletter''s goal could be to gain more blog visitors, generate leads and sales, or inform your customers about your company’s latest product updates. How to measure your email newsletter.

How To Increase Newsletter Subscriptions With Personalized Recommendations

Hubspot

Be it leads for advertisers, newsletter subscriptions, or anything else that helps meet your marketing goals. For example, after recommending one or two on-site articles, on which the reader clicks and stays on your site, then you should go ahead and offer a newsletter subscription.

Create More Personalized Publishing Newsletters

Hubspot

As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. Once a reader opens your newsletter, what are they clicking?

5 Tips for Making the Most of Email Newsletters

Marketing Action

Most email marketers are fully aware of the benefits – and the challenges – of an e-newsletter. I don’t know anyone who has a yearly email newsletter, but I guess it’s possible.) Making sure a regular newsletter goes out regularly, on deadline, every time, is a challenge.

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) I got an email from a client who lamented the poor results from her emailed newsletter. This would be a good time to check your own e-newsletter for opportunities for improvement.

Blogs, Vlogs, Newsletters and Podcasts: B2B Marketing Pros and Cons

MLT Creative

There are a lot of methods of packaging great b2b content: newsletters, blogs, podcasts, youtube channels, Periscope, Twitter and a million more. Blogs, vlogs, podcasts and newsletters are in a category of their own because of their ability to serve as a foundation for a content strategy.

6 Crucial Email Newsletter Metrics You Should Be Monitoring

Hubspot

It''s easy to get attached to your email newsletter. Or maybe an exec loves the email newsletter and would be quite upset if it went away. What if your newsletter was tanking, but because you weren''t checking the hard data, you kept on doing it? Do you send email newsletters?

Client Newsletters: Empty Suit of the B2B Marketing Mix

Marketing Craftmanship

Most Client Newsletters Deliver No Tangible Business Value. Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. MYTH #1: Your Firm Needs a Client Newsletter.

The Go-to Guide to Creating Email Newsletters People Actually Read

Hubspot

Even though email newsletters are one of the most common types of emails to send , they are actually some of the hardest to do right. In your industry, are there successful email newsletters that people like to subscribe to? 2) Figure out what kind of newsletter you want to send.

Email newsletters have a measurement problem – Digiday

Opentopic

Publishers are having a love affair with newsletters. Traditional publishers are pouring resources into them, like The New York Times, with its 12-person newsletter staff and others that have appointed newsletter “editors.” ” It’s typical for publishers to say the primary function for their newsletters is. The post Email newsletters have a measurement problem – Digiday appeared first on Opentopic.

GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp

Biznology

That killer app is the email newsletter, also known as email marketing. It’s hard enough, and enough trouble, to put together a weekly newsletter on it’s own, how would anyone have time to put together one or more pre-populated and pre-written autoresponder.

Back to Basics: The ABCs of a Successful E-Newsletter

Act-On

Today we are going to tackle e-newsletters from A to Z, considering key the points, definitions, and strategies associated with these essential pieces of marketing content. Write your e-newsletter accordingly. This may mean selecting unique content or headlines for each audience; or, you may even create multiple newsletters, one per audience bucket. Also consider what you are trying to achieve with your newsletter. Content is what goes in the newsletter, of course.

How to Revive a Dying E-Newsletter: 4 Tips

The Point

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce.

6 Signs Your Email Newsletter is Failing (and How You Can Fix It)

Hubspot

If I had to take a guess, I''d venture to say that 90% of marketers have been pressured at some point in their job to have an email newsletter. She says that email newsletters are a one-size-fits-all solution to your email marketing problem. Not ready to stop sending your newsletter?