Is Your Client Newsletter a Marketing Albatross?

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust.

How to Create an Effective Email Newsletter for Your Business


Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. There are many metrics by which to gauge the effectiveness of your newsletter, including: Increased rate of subscribers – measures your reach.

5 Powerful Newsletters That Teach More Than a College Degree


It’s amazing how much great information you can pack into a well-thought-out newsletter. Marketing Life Marketing Strategy marketing life marketing newsletters newslettersCheck out these examples of how to do it right.

How B2B Marketing is Changing in 2018

Creative director, elearning software company Partner Marketing Tactics (9 responses) Association partnerships / newsletter. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges.

Compelling Newsletter Content:2 Big Problems

Writing on the Web

From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. .

Should You Send Holiday Newsletters?

Writing on the Web

Shortcuts to Newsletters. Are you sending holiday newsletters for your business? Even though you may be tempted to put all your time and energy into maintaining your business blog , a newsletter is still a vital, viable way to stay connected to clients and prospects.

How to Create a Digital Newsletter That Really Generates New Sales

Marketing Insider Group

A digital newsletter is an excellent opportunity for you to connect with your audience to drive […]. The post How to Create a Digital Newsletter That Really Generates New Sales appeared first on Marketing Insider Group.

Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Ask other professionals if they’re getting results from an e-newsletter , and then judge for yourself if it’s worth the time and effort (and money).

3 (more) stats that prove how newsletters create community engagement

Interactions with newsletters aren’t visible in the form of likes and shares in a news feed, but that doesn’t mean they’re any less an indication of belonging. When a reader interacts with a newsletter, they’re participating in a community of people who value the same information.

Best Kept Secret of an Email Newsletter Bio

Writing on the Web

What’s the best kept secret of a newsletter bio? The same is true for an email newsletter bio. While everyone wants to know about who you are as the author of an email newsletter, mostly they want to know “ what’s in it for me.”

E-Newsletters: What’s the Ideal Format?

Writing on the Web

Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Focus on only 3-4 sections in your newsletter.

Are we seeing an e-newsletter renaissance?


The post Are we seeing an e-newsletter renaissance? appeared first on Salesfusion. Email Marketing Marketing Automation Uncategorized B2B Marketing

Tips to Get Your Business Newsletter Read

Writing on the Web

Does anyone read your business e-newsletter? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Yes, even in a holiday newsletter, you should include a biography.

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. Your newsletter is a representation of you and your business.

Back to Basics: The ABCs of a Successful E-Newsletter


Today we are going to tackle e-newsletters from A to Z, considering key the points, definitions, and strategies associated with these essential pieces of marketing content. Write your e-newsletter accordingly. This may mean selecting unique content or headlines for each audience; or, you may even create multiple newsletters, one per audience bucket. Also consider what you are trying to achieve with your newsletter. Content is what goes in the newsletter, of course.

E-Newsletter Review: Is There Something Wrong?

Writing on the Web

How’s your e-newsletter ? You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) Last week I asked which was best for marketing: blogs, social media or e-newsletters. P.S. Are you signed up for my monthly newsletter?

Great Newsletters: 5 Must-Haves for Better Design

Writing on the Web

Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important.

Quick Guide to Email Newsletter Distribution

Marketing Insider Group

An email newsletter is a tremendously valuable distribution outlet many brands overlook. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. WHY AN EMAIL NEWSLETTER? EMAIL NEWSLETTER BEST PRACTICES.

Three Myths and Realities of Client Newsletters

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

How to Create a Digital Newsletter That Really Generates New Sales

Marketing Insider Group

A digital newsletter is an excellent opportunity for you to connect with your audience to drive […]. The post How to Create a Digital Newsletter That Really Generates New Sales appeared first on Marketing Insider Group.

How to Build a Great Newsletter


Email—and newsletters specifically—remains one of the most consistent ways to build a loyal audience, whether you’re a Fortune 500 company or a freelancer just getting started. Newsletters, on the other hand, have seen something of a renaissance. Media Voices Email newsletters

How to Maintain Brand Personality in Your Email Newsletters


When it comes to cultivating your brand personality in email newsletters to develop familiarity, here are the two major factors that help you set the stage: Email Tone and Template Design. The tone of your email newsletter depends on your audience and the objective of that particular campaign.

Monthly Newsletter Challenges: How to launch a Newsletter That Drives Engagement

Marketing 261

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Based on the objectives, you can now set goals to measure the success of your newsletters.

Business Newsletter Tips: Don’t be the Grinch this Holiday

Writing on the Web

If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need. But once you get your readers to open your email newsletter, make sure they keep reading by offering compelling, relevant information.

Client Newsletters: Do They Belong in Your B2B Marketing Mix?

KoMarketing Associates

However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. A client newsletter is just what it sounds like: a curated newsletter, often centered on specific themes or topics.

How to Revive a Dying E-Newsletter: 4 Tips

The Point

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce.

The Keys to Strong Newsletter Monetization


But one of the most powerful sources of revenue is still underutilized – the newsletter. When done correctly, newsletter monetization can be a non-intrusive and brand-safe way to generate significant revenue. It is by far the most common form of newsletter monetization.

What NOT To Do When Creating Your Newsletter

Lead Liaison

The only good newsletter that I ever received was in 2008. At the bottom of the newsletter was an offer that simply said: For the first 20 people to respond to this email, you will receive a pair of tickets to our suite at the next New England Patriots game.

Client Newsletters: Empty Suit of the B2B Marketing Mix

Marketing Craftmanship

Most Client Newsletters Deliver No Tangible Business Value. Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. MYTH #1: Your Firm Needs a Client Newsletter.

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) I got an email from a client who lamented the poor results from her emailed newsletter. This would be a good time to check your own e-newsletter for opportunities for improvement.

How the Best Newsletters Get – and Keep – Readers’ Attention

Content Marketing Institute

Yet, as a marketer you want your prospects to want more email – to want your newsletters, at least. How do you create a newsletter so compelling that people not only subscribe to it but also continually look forward to receiving and reading it? Nobody wants more email.

Email Newsletters Are Experiencing a Renaissance

Content Standard

These days, the rising star of audience engagement is an unlikely candidate: the humble e-newsletter. Despite the competition from apps and social platforms, email newsletters are experiencing a bona fide revival. The Curious Revival of E-Newsletters. The New Newsletter.

Newsletter January 2017 – Happy New Year!


The post Newsletter January 2017 – Happy New Year! NewslettersOn behalf of the entire team at Webinato, I’d like to take this opportunity to wish you an excellent New Year 2017!

7 Email Marketing Best Practices to Boost Newsletter Engagement


When you send an email to an email address in your database or newsletter subscription, that person will see the email. In addition to testing out the subject line, you will also need to test out the best time and best frequency for your newsletter content. When it comes to frequency, most businesses start with a monthly email full of newsletter content and increase frequency from there. Or the question of “Did I even sign up for this newsletter content?”.

How to Write an Effective Email Newsletter


A few years ago, I was tasked with reviving a declining company newsletter. First, the newsletter was split into two separate publications. The other version – the prospect newsletter – was designed primarily to appeal to prospects, although existing customers were welcome to sign up. For instructions on how to accomplish that task, check out the new How to Write Effective Email Newsletters page on

How To Write Email Newsletters That People Actually Want To Read


Each of these violations makes up a core element of the infamous “Email Newsletter.” Self-respecting email-marketers scoff at email newsletters. And yet…we’re seeing a resurgence of (dare I say it) GREAT email newsletters cropping up everywhere.

How Can I Use a Newsletter to Improve My Marketing?

FMG Suite

A newsletter is one of the most powerful forms of email marketing that an advisor can use to nurture leads […]. Content Email Marketing Marketing Tips

GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp


That killer app is the email newsletter, also known as email marketing. It’s hard enough, and enough trouble, to put together a weekly newsletter on it’s own, how would anyone have time to put together one or more pre-populated and pre-written autoresponder.

Vidyard Newsletter Recap – November 17th, 2018


The post Vidyard Newsletter Recap – November 17th, 2018 appeared first on Vidyard. Hey there, Do you know how long your B2B videos should be? Or that Facebook is in trouble for exaggerating its video metrics? Check out this week’s blog recap, where we dive deep into video length, multi-touch attribution, and Facebook’s recent video troubles. Until next week everyone, happy reading! Hannah Fresh from the Vidyard Blog Video Length: How Long Should My Video Be?

Create More Personalized Publishing Newsletters


As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. Once a reader opens your newsletter, what are they clicking?

How to Build an Email Newsletter that Wins Business

Hinge Marketing

” — Hinge Email Marketing Guide How can you build a winning email newsletter while avoiding the common mistakes many firms fall into? 1) Position your newsletter for success. As an agency founder myself, their newsletter is an invaluable resource to my practice.

How Targeted “Pop-Up Newsletters” Grab Hyperengaged Audiences

Content Standard

Newsletter marketing might be experiencing a renaissance , but so much of it sticks to a tried-and-true formula: regular drops, same template, point to content available on your hub. So why doesn’t that apply to your email newsletter strategy?