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10 Tips for Selecting Your ABM Target Account List

The Point

Whenever we talk to prospective clients about helping them launch an ABM program , there’s one comment that always portends a difficult conversation: “We already know which accounts we want to go after.” Selecting the right target accounts is the absolute foundation of a successful ABM strategy. That can be an expensive mistake.

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6 actionable tips to align marketing and sales for ABM success

Tomorrow People

According to the ABM Leadership Alliance, 87% of marketers report higher ROI with ABM than with other marketing approaches. But here’s the catch: ABM works best when marketing and sales are aligned. So how can companies ensure their marketing and sales teams work together effectively to make ABM a success?

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Why B2B CMOs are frustrated with ABM platforms

Martech

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. We live in the age of the great ABM platforms, so why is frustration with them so widespread?

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The small B2B marketing team’s guide to ABM

Martech

For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Are you struggling with a stagnant pipeline? Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth.

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ZoomInfo is a Customers’ Choice in the 2025 Gartner Voice of the Customer Report for ABM Platforms

Zoominfo

ZoomInfo has been named a Customers’ Choice in the 2025 Gartner ® Voice of the Customer Report for Account-Based Marketing (ABM) Platforms, the only vendor positioned in the Customers’ Choice quadrant in this report. ZoomInfo generated the most reviews in the ABM category, with an overall 4.7/5 We built it because ABM was still broken.

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6 reasons why your ABM tech stack isn’t working – and how to fix it

Tomorrow People

Are you achieving a 10% revenue lift within the first year of implementing ABM? Here are some common tech stack missteps that could be holding back your ABM success and what you can do to fix them. Successful ABM programs stem from well-crafted strategies that outline clear objectives, target accounts, and methods for engagement.

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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality?

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4 Cardinal Keys to Mastering ABM Measurement

Speaker: Steve Robinson, Founder and CEO of Brilliant Metrics

ABM measurement is hard. Join Steve Robinson as he breaks down the 4 key metrics he has found work best for determining success behind ABM programs as well as the diagnostic indicators you can use to optimize your programs in near real-time. How different ABM approaches require different measurement strategies. Let's face it.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence. He'll cover how to: Gain organizational support and alignment for an ABM program.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. However, ABM practitioners have evolved the strategy from development to implementation. So, what does ABM look like in 2022? Instead of wading through a series of vague “how-to kick-start your ABM strategy!”

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. In times of economic uncertainty, account-based strategies are essential.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.