Trending Sources

How to budget for promotional marketing activity

Tomorrow People

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity. b2b promotional campaigns

Five steps to high-performing B2B promotional campaigns

Tomorrow People

Find out how to plan, manage and optimise B2B marketing campaigns for success with our new content series: The CMO's definitive guide to high-performing promotional campaigns. CMO's definitive guide b2b promotional campaigns

28 Super Easy Tips on How to Promote Your Content

grow - Practical Marketing Solutions

Here are 28 tips on how to promote your content online. Promote Your Content On Social Media. Promote Your Content To Your List(s). Promote Your Content Through Syndication. Promote Your Content Through Advertising. Promote Your Content On Social Media.

5 Tips To Promote Your Company Blog

B2B Marketing Insider

The post 5 Tips To Promote Your Company Blog appeared first on Marketing Insider Group. Content Marketing Blog blor promotion Content promotion Social MediaThe competition is fierce out there. There are 58.6 million new blog posts each month on WordPress alone.

B2B Marketing Trends for 2016

tenure design, execute and internally promote programs that have a direct. (or socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. B2B Marketing.

The 12 Hottest Tools for Content Promotion

B2B Marketing Insider

Content marketing is nothing without good promotion. Promotion was important before content marketing […]. The post The 12 Hottest Tools for Content Promotion appeared first on Marketing Insider Group.

Becoming known and the six common barriers to self-promotion

grow - Practical Marketing Solutions

The report was filled with interesting insights, many of which still seem accurate today and there was one personality characteristic that made me pause: “You have trouble promoting your own accomplishments and good work.” Are you comfortable with self-promotion?

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

If you were an early adopter of inbound marketing , you might have spent 80% of your time creating content and 20% of your time promoting it. To increase engagement, you need to spend 20% of your time creating content and 80% of your time promoting it. .

Content Personalization Instead of Promotion

B2B Marketing Insider

The post Content Personalization Instead of Promotion appeared first on Marketing Insider Group. With the rise of the Internet, consumers today have access to gazillions of information pieces. Push away push marketing More choices of products and services, brings in the Paradox of Choice.

B2B Marketing Trends for 2016

tenure design, execute and internally promote programs that have a direct. (or socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. B2B Marketing.

Update to Facebook Promotions

Vertical Response

Facebook announced today that they updated their Page Terms allowing businesses to run promotions directly on Page Timelines not just in apps as before. Businesses can’t administer promotions on personal Timelines which remains the same as before the page term updates announced today.

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. The strategy for making promotional gifts an effective part of your marketing arsenal has three keys. Research Shows the Positive Impact of Promotional Products for Businesses.

How brands use promotional clothing [infographic]

Biznology

The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness! Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales.

What promotional products are on your desk? [survey results]

Biznology

When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. What promotional merchandise do you have on your desk right now? What is your reaction when you receive a promotional product(s)?

B2B Marketing Trends for 2016

tenure design, execute and internally promote programs that have a direct. (or socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. B2B Marketing.

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? In this article, we will feature statistics from an informative infographic all about promotional product advertising campaigns. Promotional Products Can Show Off Your Brand.

The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less

Act-On

We content marketers just aren’t very good at promoting our content. Because so many content marketers are terrible at promoting their content, if you and I can be even adequate at it, we’ll end up looking like rock stars. It’s on my short list of promotion tactics to try ASAP.

How to promote your content without being spammy

grow - Practical Marketing Solutions

Many companies are turning to more advanced strategies to try to get through, including advertising and promoting content. Promoting new content within old content, and. The amount of information on the web is exploding, making it more and more difficult to stand out.

Make a Blockbuster: 8 Tips to Promote Your Webinar

Act-On

Promoting your webinar – so that people learn about it and are inspired to register to attend it – is just as important as creating it to begin with. Make a promotion plan. Here are eight tips to promote your webinar and get the attendance you need to achieve your goals.

Video Promotion: Secrets from Marketers Who’ve Done it Right [Infographic]

Vidyard

That’s why we actually need more promotion. The 80/20 Rule: Content Promotion to Production. The other 80% is in the promotion. In other words, you should be splitting your time 80/20 to promotion vs. creation. Strong promotion is the key to any successful video campaign.

The Scrappy Guide to Promoting Visual Content In 2017

B2B Marketing Insider

The post The Scrappy Guide to Promoting Visual Content In 2017 appeared first on Marketing Insider Group. It’s no surprise that content marketers are planning to invest more on visual content.

Pinterest Announces 2 New Businesses Tools: DIY Promoted Pins & Analytics

Vertical Response

Pinterest recently announced the addition of two new tools for businesses: Do-it-yourself Promoted Pins to help drive visits back to your website, and a refresh to analytics to provide deeper insights into how Pins are performing. Do-it-Yourself Promoted Pins.

ReadyPulse Now Offers Instagram Brand Promotion Capabilities

ReadyPulse

We are very excited to announce the availability of Instagram promotions. Run a flexible Instagram brand promotion campaign and offer an optional registration + voting to broaden the exposure. Here is an example Instagram Promotion by one of our customers.

How To Create More Long Term Brand Promoters

B2B Marketing Insider

Now, there are customers who like a product and will give a referral if asked, and then there are promoters. The post How To Create More Long Term Brand Promoters appeared first on Marketing Insider Group.

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. 3 New Promotional Campaign Ideas. If you have a favorite promotional item idea, please share it below.

The Best Ways to Promote Your Small Business Event

Vertical Response

Remember, VerticalResponse has an easy event marketing tool that includes a Facebook widget to help you promote your event. The post The Best Ways to Promote Your Small Business Event appeared first on VR Marketing Blog.

Promoting World-Class Research

Fathom

Promoting world-class research for content marketing purposes has the rare ability to attract both demographics with the same content. Promoting great research is appealing to both students and teachers. Promoting research via social media requires a few considerations.

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Promoted Content: 5 Steps to Take Before Launch

KoMarketing Associates

Promoted content platforms like Outbrain and Taboola allow you to submit your content using a CPC model, which is then placed on thousands of popular websites across the web as “sponsored posts” with hopes of garnering new visitors leads. Before jumping into promoted content with both feet, you must first identify what it is you want to accomplish when instituting a promoted content strategy.

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Self-Promotion: 3 Ways to Do It Right

Modern B2B Marketing

Self-Promotion is Self-Preservation. That’s where self-promotion comes in. Attitudes towards self-promotion have changed in recent years, as people have come to recognize that it’s a self-preservation strategy. Get Others to Promote You.

When to Use Promoted Tweets in Your Twitter Marketing Strategy

Content Standard

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. With a Promoted Tweet, there are more possible positive outcomes, and there’s more flexibility in how you try to target that engagement.

Marketing Is Personal – Emotion Beats Promotion By 2X

B2B Marketing Insider

Now the CEB is helping to explain what we can do with the realization that promotional marketing and solution selling are dead with their report “ From Promotion To Emotion.” From Promotion to Emotion. I have always believed that B2B Marketing is personal.

Keys to Creating Memorable Social Media Promotions

Vertical Response

How about a crazy successful social media promotion. The digital advertising agency James and Matthew and Company was hired by E&A Credit Union to create a digital promotion to increase home loans. and create a promotion around that answer,” Pond says.

Promoting a Blog 101: Building an Audience & Getting Traffic

B2B Marketing Insider

Promotion is a critical step in monetizing your blog, and turning it from a hobby into a business, or a promotional vehicle for your business. Before you start promoting your blog, however, you must first make sure […].

6-Step Checklist to Launch + Promote Gated Content

B2B Marketing Insider

The post 6-Step Checklist to Launch + Promote Gated Content appeared first on Marketing Insider Group. Gated content is one of the best ways for content marketers to measure conversions and generate leads for their business.

25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Be faithful to promote the same message over and over again to help it stick. Promote Others. Resist the urge to over-promote. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart.

How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Some people think content promotion isn’t complicated. As a result, brands that wish to rely on these tactics must have patience -- or double down on promotional efforts. The Tactics of Content Promotion. Social Media content promotion

B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

It's All About Revenue

“A small leak will sink a great ship.” ” — Benjamin Franklin. Myths are plentiful when it comes to B2B lead nurturing. Perhaps we build these myths simply to make our lives easier.

What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business

Vertical Response

At the beginning of the year, Facebook will crackdown on any brand that posts “overly promotional” Page posts. What is an “overly promotional” Page post? Posts that push people to enter promotions and sweepstakes with no real context.

7 Promotion Tactics to Get Your Content Seen

Act-On

And so, we have to promote our content. They spend as much money promoting a movie as they do in making it. If we spent as much money or time promoting our content as we did in making it? That’s a good volume for Twitter, but it’ll get you in trouble on LinkedIn or Facebook, where 3-4 posts a day is considered about the limit for content promotion. Stodgy old email” is better for promoting content than social media. Use co-sharing (aka “cross-promotion”) tools.