How to budget for promotional marketing activity

Tomorrow People

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity. b2b promotional campaigns

Transactional vs. Promotional

Modern Marketing

In reality, ISPs don’t distinguish or care if the IP you are sending from is promotional or transactional. Another common question we receive is “can I include some level of promotional content within my transactional message"?

Trending Sources

Five steps to high-performing B2B promotional campaigns

Tomorrow People

Find out how to plan, manage and optimise B2B marketing campaigns for success with our new content series: The CMO's definitive guide to high-performing promotional campaigns. CMO's definitive guide b2b promotional campaigns

5 Tips To Promote Your Company Blog

Marketing Insider Group

The post 5 Tips To Promote Your Company Blog appeared first on Marketing Insider Group. Content Marketing Blog blor promotion Content promotion Social MediaThe competition is fierce out there. There are 58.6 million new blog posts each month on WordPress alone.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

What promotional products are on your desk? [survey results]

Biznology

When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. What promotional merchandise do you have on your desk right now? What is your reaction when you receive a promotional product(s)?

The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less

Act-On

We content marketers just aren’t very good at promoting our content. Because so many content marketers are terrible at promoting their content, if you and I can be even adequate at it, we’ll end up looking like rock stars. It’s on my short list of promotion tactics to try ASAP.

Make a Blockbuster: 8 Tips to Promote Your Webinar

Act-On

Promoting your webinar – so that people learn about it and are inspired to register to attend it – is just as important as creating it to begin with. Make a promotion plan. Here are eight tips to promote your webinar and get the attendance you need to achieve your goals.

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. The strategy for making promotional gifts an effective part of your marketing arsenal has three keys. Research Shows the Positive Impact of Promotional Products for Businesses.

6 Rules for Successful Event Promotion on Twitter

Marketing Insider Group

Successful event promoting isn’t just about informing – it’s about engaging. The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group. Get people excited, curious, and feeling like they can’t miss out on your event.

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? In this article, we will feature statistics from an informative infographic all about promotional product advertising campaigns. Promotional Products Can Show Off Your Brand.

Video Promotion: Secrets from Marketers Who’ve Done it Right [Infographic]

Vidyard

That’s why we actually need more promotion. The 80/20 Rule: Content Promotion to Production. The other 80% is in the promotion. In other words, you should be splitting your time 80/20 to promotion vs. creation. Strong promotion is the key to any successful video campaign.

Content Personalization Instead of Promotion

Marketing Insider Group

The post Content Personalization Instead of Promotion appeared first on Marketing Insider Group. With the rise of the Internet, consumers today have access to gazillions of information pieces. Push away push marketing More choices of products and services, brings in the Paradox of Choice.

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

If you were an early adopter of inbound marketing , you might have spent 80% of your time creating content and 20% of your time promoting it. To increase engagement, you need to spend 20% of your time creating content and 80% of your time promoting it. .

How promotional merchandise magic can make the difference in your marketing campaigns

Biznology

Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. The right promotional products can help make your brand and your message memorable.

How brands use promotional clothing [infographic]

Biznology

The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness! Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales.

Coherent Path Auto-Optimizes Promotions for Long Term Value

Customer Experience Matrix

The approach is to define a promotion calendar, pick product themes for each promotion, and then select the best offers within each theme for each customer. But because Coherent Path can predict which customers might buy in which themes, it can suggest themes to include in future promotions. Coherent Path automatically runs tests within promotions to further refine its ability to predict customer behaviors.

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. 3 New Promotional Campaign Ideas. If you have a favorite promotional item idea, please share it below.

7 Promotion Tactics to Get Your Content Seen

Act-On

And so, we have to promote our content. They spend as much money promoting a movie as they do in making it. If we spent as much money or time promoting our content as we did in making it? That’s a good volume for Twitter, but it’ll get you in trouble on LinkedIn or Facebook, where 3-4 posts a day is considered about the limit for content promotion. Stodgy old email” is better for promoting content than social media. Use co-sharing (aka “cross-promotion”) tools.

Marketing Is Personal – Emotion Beats Promotion By 2X

Marketing Insider Group

Now the CEB is helping to explain what we can do with the realization that promotional marketing and solution selling are dead with their report “ From Promotion To Emotion.” From Promotion to Emotion. I have always believed that B2B Marketing is personal.

Promoting World-Class Research

Fathom

Promoting world-class research for content marketing purposes has the rare ability to attract both demographics with the same content. Promoting great research is appealing to both students and teachers. Promoting research via social media requires a few considerations.

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Promoted Content: 5 Steps to Take Before Launch

KoMarketing Associates

Promoted content platforms like Outbrain and Taboola allow you to submit your content using a CPC model, which is then placed on thousands of popular websites across the web as “sponsored posts” with hopes of garnering new visitors leads. Before jumping into promoted content with both feet, you must first identify what it is you want to accomplish when instituting a promoted content strategy.

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Promoting a Blog 101: Building an Audience & Getting Traffic

Marketing Insider Group

Promotion is a critical step in monetizing your blog, and turning it from a hobby into a business, or a promotional vehicle for your business. Before you start promoting your blog, however, you must first make sure […].

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Promote your paper within your blog’s sidebar or widget. All white papers should be promoted via online press release distribution services.

Paper 101

6-Step Checklist to Launch + Promote Gated Content

Marketing Insider Group

The post 6-Step Checklist to Launch + Promote Gated Content appeared first on Marketing Insider Group. Gated content is one of the best ways for content marketers to measure conversions and generate leads for their business.

The Scrappy Guide to Promoting Visual Content In 2017

Marketing Insider Group

The post The Scrappy Guide to Promoting Visual Content In 2017 appeared first on Marketing Insider Group. It’s no surprise that content marketers are planning to invest more on visual content.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Some people think content promotion isn’t complicated. As a result, brands that wish to rely on these tactics must have patience -- or double down on promotional efforts. The Tactics of Content Promotion. Social Media content promotion

How To Create More Long Term Brand Promoters

Marketing Insider Group

Now, there are customers who like a product and will give a referral if asked, and then there are promoters. The post How To Create More Long Term Brand Promoters appeared first on Marketing Insider Group.

26 Ways to Promote Your Blog Post

Marketing Action

Sure, we might do a few things to promote them (write a Facebook update, tweet a few times, send it to our email list), but often that’s about it. We’ve done a fine job on the content creation , but left most of the content promotion untouched. 50/50 Post Creation and Promotion.

When to Use Promoted Tweets in Your Twitter Marketing Strategy

Content Standard

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. With a Promoted Tweet, there are more possible positive outcomes, and there’s more flexibility in how you try to target that engagement.

A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama. Below is an overview of some paid promotion opportunities content marketers should be considering, along with some helpful guidance on how to get the most value from those efforts.

How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

Doing so will allow those outside your promotion circle to discover the content and move down the funnel. This page will serve as the gateway to the content the audience is looking to consume, and all promotion efforts should lead to it. Be sure to link back to the landing page as you promote the white paper on social media and other channels. Promote. Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences.

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Self-Promotion: 3 Ways to Do It Right

Modern B2B Marketing

Self-Promotion is Self-Preservation. That’s where self-promotion comes in. Attitudes towards self-promotion have changed in recent years, as people have come to recognize that it’s a self-preservation strategy. Get Others to Promote You.

B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

Modern Marketing

“A small leak will sink a great ship.” ” — Benjamin Franklin. Myths are plentiful when it comes to B2B lead nurturing. Perhaps we build these myths simply to make our lives easier.

3 Crucial Tips for Promoting Live Product Demos

The Point

B2B Marketing E-mail email design email marketing Event Promotion Lead Nurturing Offer Strategy b2b demand generation marketo Marketo agency Marketo partner marketo tips ringcentralLet’s face it; a live product demo is a tough sell.

How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark

With this new marketing option, advertisers can now promote certain tweets based on keywords that users are searching for on Twitter, on keywords people use in their tweets, or based on keywords found in tweets users recently engaged with or retweeted.

14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. Once the target has been set, keep promotional strategies in mind when developing headlines and titles.

How Far in Advance Should I Promote our Webinar?

The Point

B2B Marketing Campaign Strategy Demand Generation email marketing Event Promotion lead generation Webinar Invitations Webinars ON24 Webinar benchmarks Webinar best practices webinar marketing webinar promotion webinar strategy Webinar tips

Why Your Ecommerce Promotions Fail

Hubspot

When planning giveaways, discounts, coupons, promotional events, and any other special pricing for your ecommerce company, you’re probably already counting your profits in your head. Then, you run across a blog like this one that says ecommerce promotions just don’t work.