Top 10 Essential Features Every Small Business Website Must Have

B2B Marketing Insider

The post Top 10 Essential Features Every Small Business Website Must Have appeared first on Marketing Insider Group. Marketing Strategy essential features small business website

Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

Customer Experience Matrix

I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. Where they differ is how frequently they report the different features are used.

Trending Sources

B2B market research – 10 unique features

The B2B Research Blog

Both can keep you warm, but there are some blindingly obvious differences such the physical features and the level of danger (although some of those skinny jeans can be quite hazardous if one lunges unexpectedly). Is B2B market research really that different from B2C?

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

The VEST entries showed very little change in the features reported by the various vendors since the last report. This isn't bad: it's simply that the standard features are now widely understood and vendors have had time to add them.

6 New LinkedIn Features You May Have Missed

Hubspot

3) New (and missing) search features. LinkedIn also now features a slick new publishing platform. If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site.

New Automatic Follow-Up Emails + More New Features

Vertical Response

Our most recent release is all about top customer-requested features and enhancements. We added a feature last year that allows you to create a list of nonresponders from a sent email campaign. Whew, that’s a lot of new features! Product Updates Email editor New features

How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? What is a Featured Snippet? Why Should You Care About Featured Snippets? How Do You Rank in the Featured Snippet Section?

7 New Twitter Features You May Have Missed

Hubspot

We know how tough it can be to keep up with these types of updates, which is why we put together a handful of the more notable features and changes below. 7 New Twitter Features You May Have Missed. Next to Compose image descriptions , turn that feature on.

6 Important Features Every Content Marketing Site Should Have

B2B Marketing Insider

The post 6 Important Features Every Content Marketing Site Should Have appeared first on Marketing Insider Group. For some reason, website design always seems to be the forgotten red-headed stepchild of content marketing.

How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)

Crimson Marketing

The post How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA) appeared first on.

5 Overlooked Features of Your Facebook Marketing Strategy

Content Standard

These five overlooked features will breathe life into your 2017 Facebook marketing. This feature has a bit of a caveat in terms of classifying it as an overlooked feature. Featured Pages and Likes.

Oracle Marketing Cloud Announces New Features for Digital Marketers

Modern Marketing

The Oracle Marketing Cloud is announcing innovations in cross-channel testing and optimization, expanded audience segmentation capabilities, and enhanced business intelligence tools that help data-driven marketers achieve incredible results at scale.

15 Hidden Instagram Hacks & Features Everyone Should Know About

Hubspot

To help beginners and advanced Instagram users alike familiarize themselves with the platform, we've put together a list of 15 of the lesser-known tips and features Instagram has to offer. 15 Hidden Instagram Hacks & Features.

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

The publisher is pretty open when it comes to what can be published, including a featured cover photo for each post, and the ability to link, insert photos, and format the text, just like you would in a normal CMS or blog WYSIWYG editor.

12 Secret Facebook Features Every Marketer Should Be Using [Infographic]

Hubspot

But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

Blueshift CDP Adds Advanced Features

Customer Experience Matrix

Since then they’ve added many new features and grown to about 50 customers. This is another relatively rare feature. I reviewed Blueshift in June 2015 , when the product had been in-market for just a few months and had a handful of large clients.

SMS 11

5 Overlooked Features of Your LinkedIn Marketing Strategy

Content Standard

Here are five of the most overlooked features of your LinkedIn marketing strategy—plus a few tricks to jump-start your efforts. The post 5 Overlooked Features of Your LinkedIn Marketing Strategy appeared first on The Content Standard by Skyword.

12 Excel Formulas, Features & Keyboard Shortcuts Everyone Should Know

Hubspot

Excel's Auto Fill feature is designed to minimize the work required on your end by making it easy to repeat values you've already input. Ever find yourself elbows deep in an Excel worksheet with seemingly no end in sight?

How to Work Faster in Excel: 6 Helpful Tips & Features

Hubspot

If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. But what most Excel users don’t know is that these features only represent a fraction of the program’s capabilities.

11 Lesser-Known LinkedIn Features You Should Be Using

Hubspot

I tapped into the knowledge of LinkedIn expert Wayne Breitbarth , who shared a few tips on the following features that you should be utilizing. Consider using these features to your advantage by giving your profile a professional makeover.

Is Your Twitter Marketing Strategy Stuck in 2015? Here Are 5 Features You Might Be Missing

Content Standard

The platform is designed to be straightforward and easy for the average user, but it’s littered with wrinkles and hidden tricks—including new features rolling out on the regular—that are advantageous for savvy social media marketers.

Facebook Tests Pinterest-Style Feature Called 'Collections'

Hubspot

In case you were a little bit off the grid because of the Columbus Day holiday, on Monday the social network began testing a new feature called 'Collections,' which allows marketers to add “Want” or “Collect” buttons to news feed posts about products. Watch out, Pinterest.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Here are five Facebook advertising features you haven’t tried yet. Check them out and see what these features can do for your business. This unique feature allows you to showcase multiple products or services at once. Feature videos. Guest post by Mike Bird.

Four Unique Features Found In Baidu Paid Search Management

KoMarketing Associates

Today, I will share four unique features of Baidu paid search advertising management to help better target the China market: keywords, ad groups, ad creative, and sitelinks. To solve this issue, Baidu introduced a new feature at the ad group level in 2015 – bid adjustment based on match types. By turning on this feature, the bid of keywords within one ad group can be adjusted based on the match types, and the ads will be triggered by search terms with various match types.

15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

B2B Lead Generation Blog

Because there’s so much to share, I’m splitting this post into three parts of five tips each with today’s post featuring the first five. . Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere.

How to Market Smart When You’re Not an IT Expert (featuring Nate Skinner, Chief Customer Officer at Campaign Monitor)

Crimson Marketing

The post How to Market Smart When You’re Not an IT Expert (featuring Nate Skinner, Chief Customer Officer at Campaign Monitor) appeared first on. Email marketing, proclaimed a dying tool by some, actually delivers the greatest ROI of any digital marketing solution, including social.

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

To help you make the most out of the still very popular platform, we've put together a list of 17 of the lesser-known hacks, tips, and features YouTube has to offer. 17 Hidden YouTube Features, Tips & Hacks You'll Want to Know About. Which YouTube features can you add to the list?

13 Essential Features for Taking Payments on Your Website

Hubspot

13 Essential Features for Taking Payments on Your Website. There are a lot of things I used to buy in person that I now buy online.

15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner

Hubspot

Many of its best features are so buried within the app that a lot of people don't even know they exist. In March 2016, Snapchat added even more features in their release of a new version , and some of these features have totally reshaped how people use the app in the first place.

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

I might have expected more development of features for social, mobile, and content marketing, which are top-of-mind for many marketers today. I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief.

15 Tips to Generate More Leads in 2015 (Part 3, featuring tips 11-15)

B2B Lead Generation Blog

Without further ado, here is the final Part 3 of this three-part series, featuring tips 11-15: 11. Tweet To kick off the new year I’m sharing 15 ideas on improving your lead management.

6 Features That Make Premium Web Hosting Worth the Money

Hubspot

Even better, some offer a “click to backup” feature that you can use to save things just before making updates or changes to the site; and a “click to restore” function if you need to revert to the saved backup. One morning, I opened the website of a company I worked for, and it was gone.

Features, Functions, and Benefits Are for Closers

Sales Engine

But features, functions, and benefits are only for closers. Only at the middle and bottom of the funnel (when you’ve qualified and are in negotiations with a prospect) will it be okay to inform them about the features, functions, and benefits of your solution.

Google Unleashes New Unsubscribe Feature for Gmail

Vertical Response

The post Google Unleashes New Unsubscribe Feature for Gmail appeared first on VR Marketing Blog. Google has significantly simplified the unsubscribe process for Gmail users.

The 5 Most Overlooked Features of Your Snapchat Marketing Strategy

Content Standard

Now that we’ve covered the tried and true features of Snapchat, it’s time to explore the five most overlooked parts of your Snapchat strategy. Last week, Snapchat released on-demand geofilters, allowing anyone to create their own customizations of the popular feature.

15 Google Doc Features You Didn't Know Existed (But Totally Should)

Hubspot

Sure, you may have been using Google Docs for years and years, but it's likely that there are useful features that you're yet to uncover. There are a lot of sweet features Google Docs has to offer that aren't on many people's radar. Let's uncover some of those features.

Accelerating the Buyers Journey: Less Features and More Value

The ROI Guy

CMI) 74% of buyers indicate solution provider content is still too focused on features vs. value, so you have to shift your content to better communicate and quantify your unique value if you want to stand out and engage (Gartner).

How to Feature Your Customers on Social Media

Vertical Response

One way to boost that engagement is to feature your customers via social media, but doing so the right way requires a little discretion and a dose of creativity. Serra offers these creative ways to feature your customers on social media sites: Facebook cover art.

15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

B2B Lead Generation Blog

There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10. So, without further ado, here is Part 2 of the three part series, featuring tips 6-10: 6.

An Overview of the Google Adwords Recent Changes & New Features

NuSpark

The Good: The feature allows you to troubleshoot and optimize keywords a little better to improve Quality Score. What: A labeling feature that allows you to categorize groups of words, ad groups, ads, and even campaigns. Suggestion to Google: Rather than having this option across the board, Google should add a settings exception feature, to exempt certain keywords from certain global settings options.