Featured Profile: Dana Look-Arimoto


We’re pleased to present our latest Featured Profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. The post Featured Profile: Dana Look-Arimoto appeared first on Biznology.

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results.

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HubSpot ABM Features Explained

SmartBug Media

Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. These HubSpot ABM features are available on the Professional and Enterprise Marketing Hub packages. New Features.

New Feature: Contact Relationships


We’ve recently added a new feature to ActiveDEMAND that will help Senior Living facilities, family-service providers like dentists and optometrists, debt collectors, and other businesses that use contact relationships in marketing.

Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

Communicating beyond the feature presentation


A live feature presentation is a key component of Agile methods. One of them is “create compelling feature presentations” – which sounds obvious, but often runs afoul of the Agile principle of minimal documentation. James talks about ways of making feature presentations more compelling; what I want to talk about is how a team can share its work beyond the feature presentation. Feature presentations. To be clear, I’m a big believer in feature presentations.

Top 4 Enterprise Email Marketing Software [With Pricing & Features]


Engagement Studio: For lead nurturing (developing relationships with subscriber/lead at every stage of the sales funnel) Pardot offers a visual canvas-like feature called Engagement Studio. A beneficial feature is the ability to test your program before activating it.

Is OptinMonster Free? Pricing, Features, & Benefits


That’s why, in today’s post, we’re going to look at OptinMonster’s pricing plans, benefits, and features. As you upgrade, new features unlock to help you scale your business. Pricing, Features, & Benefits appeared first on OptinMonster.

New Feature: Smart Lead Distribution


For those on our Corporate Marketer package, the ability to move leads from marketing to sales using our lead claiming feature is crucial to improving accountability. Today, we’ve added in some more features to help accommodate even more ways to distribute leads to salespeople.

6 LinkedIn Ad Features We Are Thankful For In 2020

KoMarketing Associates

In this post, let’s dive into 6 new LinkedIn Ad features that advertisers around the world are thankful for. In order to utilize this feature, you will need to run a campaign that targets a company target list. It’s that time of year again!

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Meta Team for WordPress releases a new plugin author feature


Last month, the Meta Team for WordPress.org released a new plugin author feature in the official directory. More technically, the new feature will add one more step for coders looking to publish updates to popular plugins, which in itself should improve the quality of code that is shipped.

How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. The image below is an example of a featured snippet: What are Google Featured Snippets? For SEOs looking for ways to simply mark a page to be featured, Google says, “You can’t.” “Google it.”

Featured Snippets Drop to Historic Lows


Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. It turns out that many of these terms had other prominent features, such as Medical Knowledge Panels.

AMP for Email Adds Developer-Focused Features


Although it only took up one slide and a few seconds during the announcement video, Google’s updated CSS support adds some extremely useful features for email developers. Try out some of the new features like CSS grid in the AMP Playground.

All About ABM: Tips, Tricks, and Tales About How to Get Started in Account-Based Marketing

Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor

Join us for this exclusive panel featuring Krista Muir — Director of Demand Generation & Account-Based Marketing, and Tony Yang — B2B Marketing Leader & Startup Mentor. This panel discussion will be all about launching an ABM program— and what our panelists feel are the best tips to follow and traps to avoid, any quickstart strategies, and their own personal ABM story. This "hallway" discussion will be interactive, so make sure to bring your questions. This is a session you won't want to miss!

Boost Advocacy Adoption with These New Features


But don’t mistake it for just a usability feature, filters can actually help boost engagement and adoption of your program. Another new feature that might help grab the attention of your advocates and improve participation rates is the new Leaderboard?

New Feature: Global Blocks


The post New Feature: Global Blocks appeared first on The Ontraport Blog. Got a landing page block you love? Make it global with global blocks! You’ve always been able to “favorite” blocks and use them in multiple places, but now you can also edit them once and see the changes everywhere — saving you time and making sure your pages are always consistent and cohesive. When it’s […]. Engineering

Featured Consultants Collective Member Profile Betsy Burroughs, Senior Consultant


This month we’re pleased to feature Betsy Burroughs , a marketing and brand executive turned neuroscience researcher. The post Featured Consultants Collective Member Profile Betsy Burroughs, Senior Consultant appeared first on Biznology

The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels

Content Marketing Institute

Here’s your guide to the four main content channels (including the new Reels feature), how to use them successfully, and more. Continue reading → The post The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels appeared first on Content Marketing Institute.

The Ultimate Buyer’s Guide for Sales Enablement Platforms

According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider? What questions should you ask? Our buyer’s guide will help you evaluate your options and find the sales enablement solution best suited to your needs.

Use These 5 LinkedIn Features to Help Your Business

Outbound Engine

Use these five LinkedIn features to help your business and boost your professional reputation. How this LinkedIn feature can help your business: There is really no downside to continuing education.

10 of LinkedIn’s welcome new features


In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Some of the features have been around and others have rolled out recently or will be rolling out very soon. Collectively, these 10 new features make the platform easier to interact with and reduce the amount of time you need to connect with other professionals.

Understanding the New HubSpot Workflow Features

SmartBug Media

Workflows are my favorite part of HubSpot, and new HubSpot workflow features are like Christmas morning for me!* If/then branches are one of the most powerful workflow features in HubSpot. These new HubSpot workflow features have me buzzing with excitement!

Feature Release: Simple Email


The post Feature Release: Simple Email appeared first on The Ontraport Blog. You can now quickly create plain emails with stylized text and images with our new Simple Email. In this new email editor, changing your text styling is as easy as a click of a button, and you can add images that can be resized while you edit. You can also: Add alternative text for images, […]. Engineering

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

New Feature: Post to External Webhook


The post New Feature: Post to External Webhook appeared first on ActiveDEMAND. ActiveDEMAND now has a “Post to External Webhook” action available inside workflows.

What Are Featured Snippets (How Do You Get Them)?


In this guide, we’ll discuss the importance of featured snippets and offer ways to improve your chances of ranking at the top of Google.

Top 10 Essential Features Every Small Business Website Must Have

Marketing Insider Group

The post Top 10 Essential Features Every Small Business Website Must Have appeared first on Marketing Insider Group. Marketing Strategy essential features small business websiteIf you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online. Some business owners have a list of reasons why they don’t think they need a […].

O que são SERP Features?


Vejamos os SERP Features mais comuns e ver o valor que eles podem ter para sua empresa. O Google está focado em fornecer respostas rápidas aos seus usuários, e eles estão fazendo isso com recursos especiais nas SERPs.


New feature: native advertising


The post New feature: native advertising appeared first on Choozle: Digital Advertising Made Easy. Company Product choozle features native native ads native advertising native targeting new feature platform features platform update targeting strategies targeting tacticsWe know that, as a marketer, you’re tasked with improving the reach and performance of your digital advertising campaigns on a constant basis.

BenchmarkONE’s Latest Feature: Outlook Add-in


We’re excited to announce our latest feature: BenchmarkONE’s Outlook Add-in! The post BenchmarkONE’s Latest Feature: Outlook Add-in appeared first on BenchmarkONE.

Feature update! Quick View for all types of records


Similar to our existing Contact Quick View feature, the new Object Quick View feature allows you to see your custom object, Deal and Company records on a portion of your screen, without having to load another page. Here’s how it works: The post Feature update!

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Using STAT to Identify Featured Snippet Opportunities


Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page , and you can use STAT to achieve those wins. Today I'm going to be showing you how to use STAT to identify featured snippet opportunities. What's a featured snippet? ? ?.

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New Year, New Publishing Features


Within the scope of this update, we also added a few cool, useful features for image management. Back in August, we’ve launched the new post console , but our work didn’t stop there. We kept on tweaking and improving the new interface based on our customers’ feedback, and today, we’re excited to announce a few more updates that will make your experience even better. Action Buttons. The most notable change that we’re announcing today is the new action buttons.

LinkedIn Pages Updated With New Features via @MattGSouthern

Search Engine Journal

LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and create more types of content. The post LinkedIn Pages Updated With New Features via @MattGSouthern appeared first on Search Engine Journal.

How to Boost Conversions with Your Article’s Featured Image

Single Grain

First and foremost, you need to start paying more attention to your article's featured image because that's what shows up in many places, strongly impacting your content visibility. Here are a few examples: Regardless of any plugin you are using, an article's featured image is usually what shows up in “Related Posts” or “Recommended for You,” which is key in taking a user deeper into your site. Re-use your article's featured image on social media.