Communicating beyond the feature presentation

Biznology

A live feature presentation is a key component of Agile methods. One of them is “create compelling feature presentations” – which sounds obvious, but often runs afoul of the Agile principle of minimal documentation. Feature presentations.

10 of LinkedIn’s welcome new features

Biznology

In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Some of the features have been around and others have rolled out recently or will be rolling out very soon.

Blueshift CDP Adds Advanced Features

Customer Experience Matrix

Since then they’ve added many new features and grown to about 50 customers. This is another relatively rare feature. I reviewed Blueshift in June 2015 , when the product had been in-market for just a few months and had a handful of large clients.

Are you missing these Facebook features for marketers?

Biznology

There are many ways to reach your audiences through Facebook; some features you may know about and some you may not. Since there are so many nuances about Facebook advertising it is always good to brush up on techniques and study all the available features.

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

companies — serious, heavy on features, sprinkled with a little jargon. features and concrete benefits. colloquially doesn’t mean you can’t cover technical features or concepts. Sprint’s business home page features a powerful, challenging, and very human headline: “What do you.

5 Powerful Tips to Optimize for Google’s Featured Snippets

Act-On

Boost the odds of getting ranked with Google Snippets with these powerful tips. Digital Marketing Strategies SEO Google google snippets seo marketing

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Here are five Facebook advertising features you haven’t tried yet. Check them out and see what these features can do for your business. This unique feature allows you to showcase multiple products or services at once. Feature videos. Guest post by Mike Bird.

Reddit is rolling out new user profile and moderation features

Biznology

The post Reddit is rolling out new user profile and moderation features appeared first on Biznology. My fancy new reddit user profile page! Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo.

Expert Opinion: CRM featuring Michelle Cirocco

Televerde

Michelle Cirocco featured contributor to the Martech Exec article, Crème de la CRM: Leveraging Customer Relationship Management to Deliver the Best Customer Experiences, shares her opinion on navigating the future of CRM technology. Expert Opinion: CRM featuring Michelle Cirocco.

Facebook Continues to Emphasize Personal Content With New Feature

Hubspot

And the latest installment of that saga comes in the form of Lists: a new feature that Facebook started rolling out today that invites users to make, as the name suggests, lists. I'll be keeping an eye on this feature as it continues to be tested. Featured Facebook Updates

11 Features Every Ecommerce Site Needs in 2018

ATAK Interactive

Here are the 12 most obvious features your 2018 ecommerce site absolutely needs. Many brands are taking this type of feature a step further and adding a “people who bought this also bought” or “also in this collection” tool to help users find more accurate accessories to match.

4 Big Implications of Snapchat’s New ‘Memories’ Feature

Contently

In the story, YesJulz, whose real name is Julieanna Goddard, describes what she believes to be a key feature of Snapchat’s success: “On Instagram, you can be fake. Even Evan Spiegel, Snapchat’s CEO, has railed against the very features Memories is adding.

Features, Functions, and Benefits Are for Closers

Sales Engine

But features, functions, and benefits are only for closers. Only at the middle and bottom of the funnel (when you’ve qualified and are in negotiations with a prospect) will it be okay to inform them about the features, functions, and benefits of your solution.

Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

Let’s explore how to use these features to maximize your content marketing strategy. The Stories feature allows you to interact more directly and transparently with your audience, but these Stories are deleted after 24 hours from the top of the feed.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

What I do want to talk about here is the how and not the why of you should translate your features into tangible benefits if you want your marketing content to engage with prospects and convert them into customers. Features: attributes that products or services have.

OpenAnnotate – Feature Announcement – February 2018

Technology Services Group

OpenAnnotate continues to be one of our most popular software products with new features being added by multiple clients. New Features The latest release of OpenAnnotate […].

Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

Customer Experience Matrix

I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. Where they differ is how frequently they report the different features are used.

ABM Vendor Guide: Features to Customize Messages

Customer Experience Matrix

But for marketers whose current messaging systems lack adequate customization features, a specialized ABM customization system may make sense. Moving along with our series on sub-functions described in the Raab Guide to ABM Vendors , let’s take a look at Customized Messages.

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VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

The VEST entries showed very little change in the features reported by the various vendors since the last report. This isn't bad: it's simply that the standard features are now widely understood and vendors have had time to add them.

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Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand?

Marketing Insider Group

The post Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand? Search engines are the main channel for discovering information and services in the modern day. Google receives more than 3.5

Google Fact Check Feature: What It Means for Your Online Efforts

Act-On

Learn the steps Google is taking to combat fake news with the Google Fact Check Feature and what it means for your online efforts. Digital Marketing SEO fake news Google google fact check

10 Must-Have Features In Your Advocate Marketing Software

Influitive b2b

How are you managing your customer, employee, or partner advocacy programs? Today, most advocate marketers are organizing advocate activity through separate applications, and—our favourite—spreadsheets and emails. (If If you’re still wondering what exactly advocate marketing is, read this primer first!) But there are two big problems with this approach: 1. You can only engage a handful.

6 Important Features Every Content Marketing Site Should Have

Marketing Insider Group

The post 6 Important Features Every Content Marketing Site Should Have appeared first on Marketing Insider Group. For some reason, website design always seems to be the forgotten red-headed stepchild of content marketing.

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Four Unique Features Found In Baidu Paid Search Management

KoMarketing Associates

Today, I will share four unique features of Baidu paid search advertising management to help better target the China market: keywords, ad groups, ad creative, and sitelinks. To solve this issue, Baidu introduced a new feature at the ad group level in 2015 – bid adjustment based on match types. By turning on this feature, the bid of keywords within one ad group can be adjusted based on the match types, and the ads will be triggered by search terms with various match types.

Feature Release: Automatic Email Tracking

Ontraport

The post Feature Release: Automatic Email Tracking appeared first on The ONTRAPORT Blog. ONTRAPORT’s engineering team added automatic email tracking making it easier for first and last attribution data collection. We also made updates to custom objects, Campaign Builder, and order forms. Engineering

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

I might have expected more development of features for social, mobile, and content marketing, which are top-of-mind for many marketers today. I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief.

Report 203

Excel Online: Tips, Tricks, and Hidden Features You Should Know

Hubspot

And Excel Online offers almost all the same features, so if you’re interested in collaboration or taking advantage of the web add-ons, it could be worth the switch. Now, let’s take a closer look at Excel Online’s features, so you know exactly what Online includes. Excel Online Features.

The Top 9 Features of Pilot Press

Ontraport

The post The Top 9 Features of Pilot Press appeared first on The ONTRAPORT Blog. If you’re using PilotPress to its full potential, there’s really no need to use another membership plugin. Membership Sites

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Healthcare Marketing: Five Google Analytics Features You Should Use

Altitude Branding

However, most of them are missing out on the features which may help to transform the online presence, as well as bring even more consumers and profit. Here are five ‘hidden’ features of Google Analytics that only a few people actively use: Website Search.

Here's How Featured Snippets Work, According to Google

Hubspot

Most recently, Danny Sullivan, Google's public liaison for search, published a comprehensive blog post on the search engine's featured snippets: the concise responses to search queries that appear above general results. What Is Google's Featured Snippet? Featured image source: Google.

Featured Floor: Amber Hickory Laminate

Vidyard

It features a textured, distressed appearance for a beautiful rustic feel! Want to upgrade the look and feel of your home for less? Laminate flooring captures the essence, on-trend looks, and feel of hardwood at a fraction of the cost.

Never Miss a Feature with our Product RSS News Feed

Outreach

Do you live and breathe in Outreach and want to be the first to know about exciting new features and major product releases we’re developing for you?

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Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Content Marketing Institute

One big change is the introduction of featured snippets. The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets.

Are Google's Featured Snippets Eating Your Blog Traffic?

Hubspot

As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. What Is Google's Featured Snippet? A featured snippet is a concise response to a Google search query. With a featured snippet, position #1 is, well, a losing result.

3 Features Content Marketing Technology Needs to Provide

Modern Marketing

Here are 3 key features a content marketing technology tool needs to provide: 1. A key feature of a content marketing system that is often undervalued is an integrated editorial calendar. By now you probably have heard the phrase "it's not big data, it's the right data."

How to Turn Off Instagram's New "Last Online" Feature

Hubspot

Instagram scrollers beware: your favorite photo-sharing app recently released a new feature that shows friends when you were last online. You can turn off Instagram's "last online" feature with the following quick steps.

ABM Vendor Guide: Special Features to Deliver ABM Messages

Customer Experience Matrix

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution.

Vendor 120

Only 7% of People Actually Trust Google's Featured Snippets

Hubspot

It's that last context that we're here to discuss today -- specifically, the featured snippet, and what people think of. What Is a Featured Snippet? A featured snippet is a summarized response to a search engine query that appears on top of results.

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How to Optimize for Google's Featured Snippet Box [Video]

Hubspot

New Feature: Information Request in Newton

Outreach

We are excited to announce the release of our Information Request feature! Information Request is the bridge to this feature, allowing you to request that agency submitted candidates complete your choice from the following: A full application.