article thumbnail

8 New GA4 Features You Absolutely Can’t Ignore

Marketing Insider Group

And this time, it’s the new GA4 features that are making waves. In this blog post, we’re diving right into the new GA4 features. The “New Unnotified Users Suggested Audience” feature can help you identify users who have not been reached via push notifications. GA4 (Google Analytics 4) isn’t just any old update.

Features 217
article thumbnail

Salesforce’s Spring 2024 release includes Einstein-powered AI features

Martech

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Let’s dig into it.

Features 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. What Are Google SERP Features? Featured Snippet.

SERP 272
article thumbnail

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”.

SERP 295
article thumbnail

Alternatives to PPM Tools for Today's Anywhere Workforce

The right project portfolio management tools should have all the features necessary to plan and execute in one place, giving PMOs the visibility they need to ensure project success. Identify what features align with your needs. But there are some important things to consider when adopting a whole new tool.

article thumbnail

Meta launches genAI features for ads

Martech

Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. The post Meta launches genAI features for ads appeared first on MarTech. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels. Text variations. Get MarTech!

article thumbnail

Why Your B2B Marketing Should Feature Case Studies

Webbiquity

The post Why Your B2B Marketing Should Feature Case Studies appeared first on B2B Marketing Blog | Webbiquity. She was the creative director at a prominent digital marketing agency prior to becoming a full-time freelance designer. Eleanor lives in Philadelphia with her husband and pup, Bear.

article thumbnail

Changes in Consumer Habits: Looking Back Over the Last 12 Months of Retail

Special features on grocery and convenience stores! This large-scale North American survey explores changes in expectations over the last year. You’ll learn: What consumers expect. How habits are solidifying. Where to focus to drive the greatest impact.

article thumbnail

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

Customer satisfaction has become more important than price or any individual feature. In today’s hyper-competitive market, every business must become a customer experience-first business. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

article thumbnail

The Ultimate Buyer’s Guide for Sales Enablement Platforms

So, what features do you need to consider? When identifying a platform that bridges the gap between sales, marketing, and customers while staying within budget, the selection process quickly becomes overwhelming. What questions should you ask?

article thumbnail

Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Key features: 200+ new RFP questions for hybrid and virtual event technology success. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements! Map out exactly what you want from a vendor and secure your event success.

article thumbnail

5 Essential Pieces of a Prospecting Solution

Five essential features to consider when assessing the vendor landscape. Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.

article thumbnail

All About ABM: Tips, Tricks, and Tales About How to Get Started in Account-Based Marketing

Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor

Join us for this exclusive panel featuring Krista Muir — Director of Demand Generation & Account-Based Marketing, and Tony Yang — B2B Marketing Leader & Startup Mentor. What are B2B Marketers doing right now to continue their growth during these still uncertain times? Curious to learn more?