Communicating beyond the feature presentation

Biznology

A live feature presentation is a key component of Agile methods. One of them is “create compelling feature presentations” – which sounds obvious, but often runs afoul of the Agile principle of minimal documentation. Feature presentations.

10 of LinkedIn’s welcome new features

Biznology

In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Some of the features have been around and others have rolled out recently or will be rolling out very soon.

Blueshift CDP Adds Advanced Features

Customer Experience Matrix

Since then they’ve added many new features and grown to about 50 customers. This is another relatively rare feature. I reviewed Blueshift in June 2015 , when the product had been in-market for just a few months and had a handful of large clients.

Top 10 Essential Features Every Small Business Website Must Have

Marketing Insider Group

The post Top 10 Essential Features Every Small Business Website Must Have appeared first on Marketing Insider Group. Marketing Strategy essential features small business website

Tracked Link Features Upgraded

Ontraport

ONTRAPORT’s engineering team upgraded tracked link features to help users make better decisions with actionable data. The post Tracked Link Features Upgraded appeared first on The ONTRAPORT Blog. We also made the experience of sharing campaigns, landing pages, ONTRAforms and ONTRAmail smoother and prettier. Engineering

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11 Features Every Ecommerce Site Needs in 2018

ATAK Interactive

Here are the 12 most obvious features your 2018 ecommerce site absolutely needs. Many brands are taking this type of feature a step further and adding a “people who bought this also bought” or “also in this collection” tool to help users find more accurate accessories to match.

Expert Opinion: CRM featuring Michelle Cirocco

Televerde

Michelle Cirocco featured contributor to the Martech Exec article, Crème de la CRM: Leveraging Customer Relationship Management to Deliver the Best Customer Experiences, shares her opinion on navigating the future of CRM technology. Expert Opinion: CRM featuring Michelle Cirocco.

Reddit is rolling out new user profile and moderation features

Biznology

The post Reddit is rolling out new user profile and moderation features appeared first on Biznology. My fancy new reddit user profile page! Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo.

Featured Floor: Amber Hickory Laminate

Vidyard

It features a textured, distressed appearance for a beautiful rustic feel! Want to upgrade the look and feel of your home for less? Laminate flooring captures the essence, on-trend looks, and feel of hardwood at a fraction of the cost.

OpenAnnotate – Feature Announcement – February 2018

Technology Services Group

OpenAnnotate continues to be one of our most popular software products with new features being added by multiple clients. New Features The latest release of OpenAnnotate […].

4 Big Implications of Snapchat’s New ‘Memories’ Feature

Contently

In the story, YesJulz, whose real name is Julieanna Goddard, describes what she believes to be a key feature of Snapchat’s success: “On Instagram, you can be fake. Even Evan Spiegel, Snapchat’s CEO, has railed against the very features Memories is adding.

The Top 9 Features of Pilot Press

Ontraport

The post The Top 9 Features of Pilot Press appeared first on The ONTRAPORT Blog. If you’re using PilotPress to its full potential, there’s really no need to use another membership plugin. Membership Sites

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Features, Functions, and Benefits Are for Closers

Sales Engine

But features, functions, and benefits are only for closers. Only at the middle and bottom of the funnel (when you’ve qualified and are in negotiations with a prospect) will it be okay to inform them about the features, functions, and benefits of your solution.

Healthcare Marketing: Five Google Analytics Features You Should Use

Altitude Branding

However, most of them are missing out on the features which may help to transform the online presence, as well as bring even more consumers and profit. Here are five ‘hidden’ features of Google Analytics that only a few people actively use: Website Search.

Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand?

Marketing Insider Group

The post Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand? Search engines are the main channel for discovering information and services in the modern day. Google receives more than 3.5

Google Fact Check Feature: What It Means for Your Online Efforts

Act-On

Learn the steps Google is taking to combat fake news with the Google Fact Check Feature and what it means for your online efforts. Digital Marketing SEO fake news Google google fact check

Feature Release: Automatic Email Tracking

Ontraport

The post Feature Release: Automatic Email Tracking appeared first on The ONTRAPORT Blog. ONTRAPORT’s engineering team added automatic email tracking making it easier for first and last attribution data collection. We also made updates to custom objects, Campaign Builder, and order forms. Engineering

ABM Vendor Guide: Features to Customize Messages

Customer Experience Matrix

But for marketers whose current messaging systems lack adequate customization features, a specialized ABM customization system may make sense. Moving along with our series on sub-functions described in the Raab Guide to ABM Vendors , let’s take a look at Customized Messages.

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Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

Customer Experience Matrix

I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. Where they differ is how frequently they report the different features are used.

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

The VEST entries showed very little change in the features reported by the various vendors since the last report. This isn't bad: it's simply that the standard features are now widely understood and vendors have had time to add them.

Report 197

Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

Let’s explore how to use these features to maximize your content marketing strategy. The Stories feature allows you to interact more directly and transparently with your audience, but these Stories are deleted after 24 hours from the top of the feed.

6 Important Features Every Content Marketing Site Should Have

Marketing Insider Group

The post 6 Important Features Every Content Marketing Site Should Have appeared first on Marketing Insider Group. For some reason, website design always seems to be the forgotten red-headed stepchild of content marketing.

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Facebook Continues to Emphasize Personal Content With New Feature

Hubspot

And the latest installment of that saga comes in the form of Lists: a new feature that Facebook started rolling out today that invites users to make, as the name suggests, lists. I'll be keeping an eye on this feature as it continues to be tested. Featured Facebook Updates

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

I might have expected more development of features for social, mobile, and content marketing, which are top-of-mind for many marketers today. I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief.

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What Marketing Can Learn from Sales featuring Patrice Greene

Vidyard

The post What Marketing Can Learn from Sales featuring Patrice Greene appeared first on Vidyard. Welcome to this edition of Modern Marketing Point of View. Today we hear from the dazzling Patrice Greene, President of Inverta. Patrice joins us to discuss what’s changing in the world of marketing, what’s working in content, and what marketing can learn from sales. What’s changing in modern marketing?

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

What I do want to talk about here is the how and not the why of you should translate your features into tangible benefits if you want your marketing content to engage with prospects and convert them into customers. Features: attributes that products or services have.

3 Features Content Marketing Technology Needs to Provide

Modern Marketing

Here are 3 key features a content marketing technology tool needs to provide: 1. A key feature of a content marketing system that is often undervalued is an integrated editorial calendar. By now you probably have heard the phrase "it's not big data, it's the right data."

Three Favorite Act-On Features that Help You “Tell and Sell”

Act-On

Jonas, a customer of Act-On, was able to l everage key Act-On features to not only achieve significant ROI in their marketing efforts, but also to understand and measure how they got there. Act-On performs many functions for Jonas’s marketing, but Mendelsohn says three stand-out features in particular make all the difference for his company. Top Three Act-On Features for Jonas Software: Media Library and Gated Content. Once upon a time ….

Act-On 141

ABM Vendor Guide: Special Features to Deliver ABM Messages

Customer Experience Matrix

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution.

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A Recipe for Successful ABM featuring Craig Rosenberg

Vidyard

The post A Recipe for Successful ABM featuring Craig Rosenberg appeared first on Vidyard. Welcome to this edition of Modern Marketing Point of View. Today we hear from the incomparable Craig Rosenberg, Chief Analyst and Co-Founder at TOPO. Craig joins us to discuss what’s changing in demand gen, what is and isn’t working in marketing, and his recipe for account-based marketing (ABM) success. What’s changing in demand gen?

10 Must-Have Features In Your Advocate Marketing Software

Influitive b2b

How are you managing your customer, employee, or partner advocacy programs? Today, most advocate marketers are organizing advocate activity through separate applications, and—our favourite—spreadsheets and emails. (If If you’re still wondering what exactly advocate marketing is, read this primer first!) But there are two big problems with this approach: 1. You can only engage a handful.

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Content Marketing Institute

One big change is the introduction of featured snippets. The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets.

5 Overlooked Features of Your LinkedIn Marketing Strategy

Content Standard

Here are five of the most overlooked features of your LinkedIn marketing strategy—plus a few tricks to jump-start your efforts. The post 5 Overlooked Features of Your LinkedIn Marketing Strategy appeared first on The Content Standard by Skyword.

Four Unique Features Found In Baidu Paid Search Management

KoMarketing Associates

Today, I will share four unique features of Baidu paid search advertising management to help better target the China market: keywords, ad groups, ad creative, and sitelinks. To solve this issue, Baidu introduced a new feature at the ad group level in 2015 – bid adjustment based on match types. By turning on this feature, the bid of keywords within one ad group can be adjusted based on the match types, and the ads will be triggered by search terms with various match types.

The AI Power Hour: Artificial Intelligence and Machine Learning, featuring Christopher Penn of Shift Communications [Podcast]

Ignite Tech

The post The AI Power Hour: Artificial Intelligence and Machine Learning, featuring Christopher Penn of Shift Communications [Podcast] appeared first on Infer: Predictive Sales and Marketing Platform. Listen on Itunes Listen on Soundcloud Listen on Stitcher. Guest Bio: Christopher S.

5 Overlooked Features of Your Facebook Marketing Strategy

Content Standard

These five overlooked features will breathe life into your 2017 Facebook marketing. This feature has a bit of a caveat in terms of classifying it as an overlooked feature. Featured Pages and Likes.

Excel Online: Tips, Tricks, and Hidden Features You Should Know

Hubspot

And Excel Online offers almost all the same features, so if you’re interested in collaboration or taking advantage of the web add-ons, it could be worth the switch. Now, let’s take a closer look at Excel Online’s features, so you know exactly what Online includes. Excel Online Features.

10 New Facebook Features Your Brand Needs To Know

Modern Marketing

So we turned to the cadre of experts at Involver , a Preferred Facebook Developer and technology provider, to break down the 10 most important new Facebook features for marketers. Looking at the last 6 months, Facebook has added new features including Deals, Credits, and Sponsored stories.

How Sales Can Be More Human – Featuring Tiffani Bova

Vidyard

The post How Sales Can Be More Human – Featuring Tiffani Bova appeared first on Vidyard. Welcome to this edition of Modern Sales Point of View. Today we hear from the tremendous Tiffani Bova, Global, Customer Growth and Innovation Evangelist at Salesforce. Tiffani joins us to discuss what’s changing in B2B sales, how sales can become more human, and her strategies for capturing a potential buyer’s attention. How things are changing in B2B sales.

9 Must-Have Basic Business Blog Features

B2B Marketing Traction

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. 9 Basic Blog Features.