Communicating beyond the feature presentation

Biznology

A live feature presentation is a key component of Agile methods. One of them is “create compelling feature presentations” – which sounds obvious, but often runs afoul of the Agile principle of minimal documentation. Feature presentations.

SERP Features in 2019: The Complete Guide

KoMarketing Associates

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. And, it’s safe to bet that we will continue to see search features change. For this reason, I’ll be going over some of the key SERP features to be aware of.

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New feature: native advertising

Choozle

The post New feature: native advertising appeared first on Choozle: Digital Advertising Made Easy. Company Product choozle features native native ads native advertising native targeting new feature platform features platform update targeting strategies targeting tactics

B2B market research – 10 unique features

The B2B Research Blog

Both can keep you warm, but there are some blindingly obvious differences such the physical features and the level of danger (although some of those skinny jeans can be quite hazardous if one lunges unexpectedly). Is B2B market research really that different from B2C?

How B2B Marketing is Changing in 2018

sites host a blog, while the remaining site features an “articles” section very similar to a blog. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges.

Blueshift CDP Adds Advanced Features

Customer Experience Matrix

Since then they’ve added many new features and grown to about 50 customers. This is another relatively rare feature. I reviewed Blueshift in June 2015 , when the product had been in-market for just a few months and had a handful of large clients.

Top 10 Essential Features Every Small Business Website Must Have

Marketing Insider Group

The post Top 10 Essential Features Every Small Business Website Must Have appeared first on Marketing Insider Group. Marketing Strategy essential features small business website

How to Make Features Copy Pop on Your Website

Walker Sands

Content features copy writing writing tips

Own Google Search Results With Featured Snippets

Blue Flame Thinking

Getting your page rewarded with a Google featured snippet appearance is great for visibility and improving click-through rates, especially if it doesn’t already merit a top ranking. Here are four approaches to building pages that are more likely to earn a featured snippet. #1

New Feature: Autosave and Version History

Ontraport

We’ve been listening to your requests and are excited to announce the release of Autosave and Version History — a feature that automatically saves your edits on pages and campaigns every minute, gives you access to prior versions, and warns you when other team members are editing the same project. The post New Feature: Autosave and Version History appeared first on The ONTRAPORT Blog.

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

The VEST entries showed very little change in the features reported by the various vendors since the last report. This isn't bad: it's simply that the standard features are now widely understood and vendors have had time to add them.

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Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

Customer Experience Matrix

I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. Where they differ is how frequently they report the different features are used.

5 Powerful Tips to Optimize for Google’s Featured Snippets

Act-On

Boost the odds of getting ranked with Google Snippets with these powerful tips. Digital Marketing Strategies SEO Google google snippets seo marketing

Reddit is rolling out new user profile and moderation features

Biznology

The post Reddit is rolling out new user profile and moderation features appeared first on Biznology. My fancy new reddit user profile page! Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo.

Are you missing these Facebook features for marketers?

Biznology

There are many ways to reach your audiences through Facebook; some features you may know about and some you may not. Since there are so many nuances about Facebook advertising it is always good to brush up on techniques and study all the available features.

How to Write Product Features Copy That Drives Sales

Walker Sands

Content features copy writing writing tips

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Here are five Facebook advertising features you haven’t tried yet. Check them out and see what these features can do for your business. This unique feature allows you to showcase multiple products or services at once. Feature videos. Guest post by Mike Bird.

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

I might have expected more development of features for social, mobile, and content marketing, which are top-of-mind for many marketers today. I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief.

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Feature Launch: Mobile App for iOS

Outbound Engine

The post Feature Launch: Mobile App for iOS appeared first on OutboundEngine. We know how important it is to stay connected. As a small business owner, it’s a necessity for your business to thrive. Communication is crucial to keeping your customers and finding new ones.

Tracked Link Features Upgraded

Ontraport

ONTRAPORT’s engineering team upgraded tracked link features to help users make better decisions with actionable data. The post Tracked Link Features Upgraded appeared first on The ONTRAPORT Blog. We also made the experience of sharing campaigns, landing pages, ONTRAforms and ONTRAmail smoother and prettier. Engineering

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Features, Functions, and Benefits Are for Closers

Sales Engine

But features, functions, and benefits are only for closers. Only at the middle and bottom of the funnel (when you’ve qualified and are in negotiations with a prospect) will it be okay to inform them about the features, functions, and benefits of your solution.

New Feature: Smart Resize – Scale Your Designs Faster Than Ever

Bannersnack

We know that resizing visuals or animations is among the most time-consuming tasks. When it comes to creating a set of visuals for launching a new campaign, you usually work on the same concept that gets adapted to every network specific requests. We wanted to change how people create banner ads and find an easier […]. News & Updates

How LinkedIn’s Interest Targeting Feature Can Enhance ABM

Strategic-IC

LinkedIn’s account targeting features already offer substantial value for ABM campaigns. This feature is good news to enhance and support highly-targeted, personalised strategies such as ABM.

4 Big Implications of Snapchat’s New ‘Memories’ Feature

Contently

In the story, YesJulz, whose real name is Julieanna Goddard, describes what she believes to be a key feature of Snapchat’s success: “On Instagram, you can be fake. Even Evan Spiegel, Snapchat’s CEO, has railed against the very features Memories is adding.

ABM Vendor Guide: Features to Customize Messages

Customer Experience Matrix

But for marketers whose current messaging systems lack adequate customization features, a specialized ABM customization system may make sense. Moving along with our series on sub-functions described in the Raab Guide to ABM Vendors , let’s take a look at Customized Messages.

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11 Features Every Ecommerce Site Needs in 2019

ATAK Interactive

Here are the 12 most obvious features your 2018 ecommerce site absolutely needs. Many brands are taking this type of feature a step further and adding a “people who bought this also bought” or “also in this collection” tool to help users find more accurate accessories to match.

6 Important Features Every Content Marketing Site Should Have

Marketing Insider Group

The post 6 Important Features Every Content Marketing Site Should Have appeared first on Marketing Insider Group. For some reason, website design always seems to be the forgotten red-headed stepchild of content marketing.

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Facebook Continues to Emphasize Personal Content With New Feature

Hubspot

And the latest installment of that saga comes in the form of Lists: a new feature that Facebook started rolling out today that invites users to make, as the name suggests, lists. I'll be keeping an eye on this feature as it continues to be tested. Featured Facebook Updates

15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

B2B Lead Generation

Because there’s so much to share, I’m splitting this post into three parts of five tips each with today’s post featuring the first five. . Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere.

OpenAnnotate – Feature Announcement – February 2018

Technology Services Group

OpenAnnotate continues to be one of our most popular software products with new features being added by multiple clients. New Features The latest release of OpenAnnotate […].

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

What I do want to talk about here is the how and not the why of you should translate your features into tangible benefits if you want your marketing content to engage with prospects and convert them into customers. Features: attributes that products or services have.

11 Features Every Ecommerce Site Needs in 2018

ATAK Interactive

Here are the 12 most obvious features your 2018 ecommerce site absolutely needs. Many brands are taking this type of feature a step further and adding a “people who bought this also bought” or “also in this collection” tool to help users find more accurate accessories to match.

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

The publisher is pretty open when it comes to what can be published, including a featured cover photo for each post, and the ability to link, insert photos, and format the text, just like you would in a normal CMS or blog WYSIWYG editor.

15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

B2B Lead Generation

There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10. So, without further ado, here is Part 2 of the three part series, featuring tips 6-10: 6.

15 Tips to Generate More Leads in 2015 (Part 3, featuring tips 11-15)

B2B Lead Generation

Without further ado, here is the final Part 3 of this three-part series, featuring tips 11-15: 11. Tweet To kick off the new year I’m sharing 15 ideas on improving your lead management.

Four Unique Features Found In Baidu Paid Search Management

KoMarketing Associates

Today, I will share four unique features of Baidu paid search advertising management to help better target the China market: keywords, ad groups, ad creative, and sitelinks. To solve this issue, Baidu introduced a new feature at the ad group level in 2015 – bid adjustment based on match types. By turning on this feature, the bid of keywords within one ad group can be adjusted based on the match types, and the ads will be triggered by search terms with various match types.

Google Fact Check Feature: What It Means for Your Online Efforts

Act-On

Learn the steps Google is taking to combat fake news with the Google Fact Check Feature and what it means for your online efforts. Digital Marketing SEO fake news Google google fact check

10 New Facebook Features Your Brand Needs To Know

Modern Marketing

So we turned to the cadre of experts at Involver , a Preferred Facebook Developer and technology provider, to break down the 10 most important new Facebook features for marketers. Looking at the last 6 months, Facebook has added new features including Deals, Credits, and Sponsored stories.

Exploring Google's New Carousel Featured Snippet

Moz

And true to their word, we’ve seen them make two major updates to the feature — all in an attempt to answer more of your questions. We first took you on a deep dive of double featured snippets , and now we’re taking you for a ride on the carousel snippet.

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Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

Let’s explore how to use these features to maximize your content marketing strategy. The Stories feature allows you to interact more directly and transparently with your audience, but these Stories are deleted after 24 hours from the top of the feed.