6 tips to increase product feature adoption

Tomorrow People

Discover how cognitive biases can influence how users adopt or reject new product features. You’ve captured and listened to the voice of your customers , and you’ve spent months developing features that some of your most loyal users have requested for a long time.

Featured Profile: Dana Look-Arimoto


We’re pleased to present our latest Featured Profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. The post Featured Profile: Dana Look-Arimoto appeared first on Biznology.


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Why Your B2B Marketing Should Feature Case Studies


The post Why Your B2B Marketing Should Feature Case Studies appeared first on B2B Marketing Blog | Webbiquity. Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways.

ZoomInfo Brings its Data and Features Straight into Dynamics 365


Features of the Dynamics Integration with ZoomInfo. Among those features coming straight to customers of both resources are the following: The new application itself, which gives users access to find the most up-to-date B2B contact and account information within Dynamics 365.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

AdVantage Social Feature Comparison


Using MatchCraft’s social solutions, resellers and their advertisers benefit from the reach and connectivity of Facebook and Instagram plus the features and functionality that make AdVantage Social even stronger than placing ads directly through Facebook. With more than 2.8

HubSpot ABM Features Explained

SmartBug Media

Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. These HubSpot ABM features are available on the Professional and Enterprise Marketing Hub packages. New Features.

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results.

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Essential Features of Data Catalogs


Modern enterprises are data-driven, making effective data management one of the top priorities for companies. A data catalog is an essential part of a data management strategy, and enables users to easily find, understand, and trust their organization’s data.

Brandfolder Feature Roundup: May 2022


It's May, which means it's time for another rundown of some of the most recent upgrades! This month, we've put together a fantastic selection of new capabilities and integrations that

The Ultimate Buyer’s Guide for Sales Enablement Platforms

According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider? What questions should you ask? Our buyer’s guide will help you evaluate your options and find the sales enablement solution best suited to your needs.

Brandfolder Feature Roundup: June 2021


Brands are continually improving the content they create for their audiences. Brandfolder aims to do the same for the way brands store and distribute those assets. It should come as

Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features.

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21 Must-Have Features For Ecommerce Sites via @sejournal, @kristileilani

Search Engine Journal

The post 21 Must-Have Features For Ecommerce Sites appeared first on Search Engine Journal. Do you want to attract more online shoppers? These 21 elements are must-haves for your ecommerce site's success.

Top 4 Enterprise Email Marketing Software [With Pricing & Features]


Engagement Studio: For lead nurturing (developing relationships with subscriber/lead at every stage of the sales funnel) Pardot offers a visual canvas-like feature called Engagement Studio. A beneficial feature is the ability to test your program before activating it.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Top 4 Enterprise Email Marketing Software [With Pricing & Features]


Engagement Studio: For lead nurturing (developing relationships with subscriber/lead at every stage of the sales funnel) Pardot offers a visual canvas-like feature called Engagement Studio. A beneficial feature is the ability to test your program before activating it.

New Feature: Plagiarism Checker


With that in mind, nDash has added a new feature to the platform: our Plagiarism Checker. Find more information on the new feature in this help topic. The post New Feature: Plagiarism Checker appeared first on nDash.com.

New feature: Detailed Reports


That’s why we are excited to announce the launch of one of our newest features, Detailed Reports. The new Detailed Reports feature provides expanded reporting across many key data points, such as top-performing creatives, sites, geolocations, browsers, device types, and more.

Boost Advocacy Adoption with These New Features


But don’t mistake it for just a usability feature, filters can actually help boost engagement and adoption of your program. Another new feature that might help grab the attention of your advocates and improve participation rates is the new Leaderboard?

All About ABM: Tips, Tricks, and Tales About How to Get Started in Account-Based Marketing

Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor

Join us for this exclusive panel featuring Krista Muir — Director of Demand Generation & Account-Based Marketing, and Tony Yang — B2B Marketing Leader & Startup Mentor. This panel discussion will be all about launching an ABM program— and what our panelists feel are the best tips to follow and traps to avoid, any quickstart strategies, and their own personal ABM story. This "hallway" discussion will be interactive, so make sure to bring your questions. This is a session you won't want to miss!

Winning Google SERP Features: How to Optimize for Visibility


SERP features are the focal point of many SEOs. Let’s look at how the Semrush toolkit can assist you on the path to achieving SERP features, and how you can keep an eye on your competitors.


HubSpot Feature Highlight: HubSpot Email Health Dashboard

Marketing Envy

Improving your email sending reputation with HubSpot’s email health dashboard can lead to significantly more opportunities for your organization. What is the HubSpot Email Health Tool? HubSpot’s email health tool is available in all products and plans.

How to Rank On Google Featured Snippets


Featured snippets allow you to claim a spot on the first results page of Google, even if your competitors still occupy position #1. Featured snippets take the potential traffic away from competitors, who are occupying different positions in the organic results.

HubSpot Feature: Embedding in HubSpot’s Dashboards

Marketing Envy

This new feature sort of slipped by unnoticed, but it’s actually one of the simplest functions to do in HubSpot. You probably already know this, but showing how your marketing efforts impact the organization is usually not a simple process.

5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

HG Insights featured in ‘Best Places to Work’ list

HG Data

HG Insights is honored to be featured in the ‘Central Coast Best Places to Work 2022’ list by the Pacific Coast Business Times (PCBT). The PCBT then crunches the data to determine the best … The post HG Insights featured in ‘Best Places to Work’ list appeared first on HG Insights.

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6 LinkedIn Ad Features We Are Thankful For In 2020

KoMarketing Associates

In this post, let’s dive into 6 new LinkedIn Ad features that advertisers around the world are thankful for. In order to utilize this feature, you will need to run a campaign that targets a company target list. It’s that time of year again!

Shopify Unveils 100+ New Updates & Features via @sejournal, @BrianFr07823616

Search Engine Journal

Shopify has released its Summer ’22 Edition, adding more than 100 new features - including NFTs, Twitter shopping, and tap-to-pay on iPhone. The post Shopify Unveils 100+ New Updates & Features appeared first on Search Engine Journal.

The New eCommerce Playbook for 2022 Featuring Top SEO Trends


Next, we assessed the volatility of eCommerce search results using the search engine result page (SERP) volatility feature of our partner SEMrush. But fluctuation can also signal that Google is experimenting with new features on the SERP to improve the online shopping experience.

Alternatives to PPM Tools for Today's Anywhere Workforce

To survive in the future of work, PMOs need to evolve beyond what most basic PPM tools offer. The best project portfolio management tools enables teams to plan and execute in one place, giving PMOs the visibility they need to ensure project success.

Meta Team for WordPress releases a new plugin author feature


Last month, the Meta Team for WordPress.org released a new plugin author feature in the official directory. More technically, the new feature will add one more step for coders looking to publish updates to popular plugins, which in itself should improve the quality of code that is shipped.

Brandfolder Feature Roundup: February 2022


We’re clearly a bit biased, but Brandfolder’s latest updates are starting off 2022 with a bang. From a Chrome extension to 3D content optimization and deepened functionality with Smartsheet, we’re

Instagram Releases New Reels Features via @sejournal, @BrianFr07823616

Search Engine Journal

The post Instagram Releases New Reels Features appeared first on Search Engine Journal. Instagram adds new functionality to its short-form video format Reels, providing creators with new ways to engage with audiences.

10.Trends Features Every Marketer Should Explore


In this article, we explore 10 features that provide deep market insights that will keep you ahead of the curve. Semrush.Trends lets you explore shifting market dynamics, emerging trends, and evolving competitor strategies.

Changes in Consumer Habits: Looking Back Over the Last 12 Months of Retail

This large-scale North American survey explores changes in expectations over the last year. You’ll learn what consumers expect, how habits are solidifying, and where to focus to drive the greatest impact.

Influitive Wins 2022 TrustRadius Awards for Best Feature Set and Best Relationship


From building out success plans to swiftly troubleshooting issues and collaborating on new product features, our central goal is to help our customers deliver best-in-class programs for their customers and in turn propel their businesses forward.

HubSpot Feature: Simplifying Sales Communication - HubSpot Snippets

Marketing Envy

Here's how HubSpot snippets can help you cut down the time spent on some of your sales processes. HubSpot snippets are short, reusable text blocks that can be used on contact, company, deal and ticket records, in email templates, in chat conversations, and when logging an activity or note.

21 Must-Have Features For Ecommerce Sites via @sejournal, @kristileilani

Search Engine Journal

The post 21 Must-Have Features For Ecommerce Sites appeared first on Search Engine Journal. Do you want to attract more online shoppers? These 21 elements are must-haves for your ecommerce site's success.

How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. “Google it.”

Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download the Request for Proposal template for your next RFP 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology.