Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features.

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Featured Profile: Dana Look-Arimoto

Biznology

We’re pleased to present our latest Featured Profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. The post Featured Profile: Dana Look-Arimoto appeared first on Biznology.

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results.

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Communicating beyond the feature presentation

Biznology

A live feature presentation is a key component of Agile methods. One of them is “create compelling feature presentations” – which sounds obvious, but often runs afoul of the Agile principle of minimal documentation. James talks about ways of making feature presentations more compelling; what I want to talk about is how a team can share its work beyond the feature presentation. Feature presentations. To be clear, I’m a big believer in feature presentations.

Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

HubSpot ABM Features Explained

SmartBug Media

Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. These HubSpot ABM features are available on the Professional and Enterprise Marketing Hub packages. New Features.

Top 4 Enterprise Email Marketing Software [With Pricing & Features]

SendX

Engagement Studio: For lead nurturing (developing relationships with subscriber/lead at every stage of the sales funnel) Pardot offers a visual canvas-like feature called Engagement Studio. A beneficial feature is the ability to test your program before activating it.

How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. “Google it.”

6 LinkedIn Ad Features We Are Thankful For In 2020

KoMarketing Associates

In this post, let’s dive into 6 new LinkedIn Ad features that advertisers around the world are thankful for. In order to utilize this feature, you will need to run a campaign that targets a company target list. It’s that time of year again!

Meta Team for WordPress releases a new plugin author feature

RockContent

Last month, the Meta Team for WordPress.org released a new plugin author feature in the official directory. More technically, the new feature will add one more step for coders looking to publish updates to popular plugins, which in itself should improve the quality of code that is shipped.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Featured Snippets Drop to Historic Lows

Moz

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. It turns out that many of these terms had other prominent features, such as Medical Knowledge Panels.

Is OptinMonster Free? Pricing, Features, & Benefits

Optinmonster

That’s why, in today’s post, we’re going to look at OptinMonster’s pricing plans, benefits, and features. As you upgrade, new features unlock to help you scale your business. Pricing, Features, & Benefits appeared first on OptinMonster.

New Year, New Publishing Features

Oktopost

Within the scope of this update, we also added a few cool, useful features for image management. Back in August, we’ve launched the new post console , but our work didn’t stop there.

New Feature: Contact Relationships

ActiveDEMAND

We’ve recently added a new feature to ActiveDEMAND that will help Senior Living facilities, family-service providers like dentists and optometrists, debt collectors, and other businesses that use contact relationships in marketing.

All About ABM: Tips, Tricks, and Tales About How to Get Started in Account-Based Marketing

Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor

Join us for this exclusive panel featuring Krista Muir — Director of Demand Generation & Account-Based Marketing, and Tony Yang — B2B Marketing Leader & Startup Mentor. This panel discussion will be all about launching an ABM program— and what our panelists feel are the best tips to follow and traps to avoid, any quickstart strategies, and their own personal ABM story. This "hallway" discussion will be interactive, so make sure to bring your questions. This is a session you won't want to miss!

How Does HubSpot's New Custom Objects Feature Impact Integrations?

SmartBug Media

HubSpot’s custom objects feature allows enterprise customers to extend their customer relationship management (CRM) platform to define objects outside of HubSpot’s standard objects. Watch our SmartTake: What’s New with HubSpot CRM to keep up to date on the latest features.

How to Boost Conversions with Your Article’s Featured Image

Single Grain

First and foremost, you need to start paying more attention to your article's featured image because that's what shows up in many places, strongly impacting your content visibility. A featured image may show up in Google's SERPs as part of a featured snippet or as a page thumbnail.

Visitor Queue Featured on Podcasts

Visitor Queue

The post Visitor Queue Featured on Podcasts appeared first on Blog Visitor Queue As Visitor Queue grows it seems others are starting to take notice and invite us onto their podcasts to share our story. We will keep this list up to date with all of the podcasts Visitor Queue has appeared on!

New Feature: Global Blocks

Ontraport

The post New Feature: Global Blocks appeared first on The Ontraport Blog. Got a landing page block you love? Make it global with global blocks! You’ve always been able to “favorite” blocks and use them in multiple places, but now you can also edit them once and see the changes everywhere — saving you time and making sure your pages are always consistent and cohesive. When it’s […]. Engineering

The Ultimate Buyer’s Guide for Sales Enablement Platforms

According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider? What questions should you ask? Our buyer’s guide will help you evaluate your options and find the sales enablement solution best suited to your needs.

Boost Advocacy Adoption with These New Features

Oktopost

But don’t mistake it for just a usability feature, filters can actually help boost engagement and adoption of your program. Another new feature that might help grab the attention of your advocates and improve participation rates is the new Leaderboard?

Using STAT to Identify Featured Snippet Opportunities

Moz

Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page , and you can use STAT to achieve those wins. Today I'm going to be showing you how to use STAT to identify featured snippet opportunities. What's a featured snippet? ? ?.

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The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels

Content Marketing Institute

Here’s your guide to the four main content channels (including the new Reels feature), how to use them successfully, and more. Continue reading → The post The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels appeared first on Content Marketing Institute.

Google Explains Featured Snippets Volatility via @martinibuster

Search Engine Journal

John Mueller of Google explains general reasons for changing what triggers Featured Snippets The post Google Explains Featured Snippets Volatility via @martinibuster appeared first on Search Engine Journal.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

AMP for Email Adds Developer-Focused Features

Litmus

Although it only took up one slide and a few seconds during the announcement video, Google’s updated CSS support adds some extremely useful features for email developers. Try out some of the new features like CSS grid in the AMP Playground.

What Are the Different Types of Featured Snippets?

SEMrush

In this guide, we’ll discuss the importance of featured snippets and offer ways to improve your chances of ranking at the top of Google.

What Are Featured Snippets (How Do You Get Them)?

SEMrush

In this guide, we’ll discuss the importance of featured snippets and offer ways to improve your chances of ranking at the top of Google.

10 of LinkedIn’s welcome new features

Biznology

In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Some of the features have been around and others have rolled out recently or will be rolling out very soon. Collectively, these 10 new features make the platform easier to interact with and reduce the amount of time you need to connect with other professionals.

Changes in Consumer Habits: Looking Back Over the Last 12 Months of Retail

This large-scale North American survey explores changes in expectations over the last year. You’ll learn what consumers expect, how habits are solidifying, and where to focus to drive the greatest impact.

Featured Consultants Collective Member Profile Betsy Burroughs, Senior Consultant

Biznology

This month we’re pleased to feature Betsy Burroughs , a marketing and brand executive turned neuroscience researcher. The post Featured Consultants Collective Member Profile Betsy Burroughs, Senior Consultant appeared first on Biznology

Facebook & Instagram Updated With New Messaging Features via @sejournal, @MattGSouthern

Search Engine Journal

New features are rolling out to Facebook Messenger and Instagram DMs that allow users to be more expressive in how they communicate. The post Facebook & Instagram Updated With New Messaging Features appeared first on Search Engine Journal.

Bypass the YouTube algorithm with email marketing featuring Ben Schoeffler

ConvertKit

The post Bypass the YouTube algorithm with email marketing featuring Ben Schoeffler appeared first on ConvertKit. With hundreds of big creators monopolizing YouTube, starting a channel from scratch and beating YouTube’s notoriously tricky algorithm is no small feat.

Feature Release: Simple Email

Ontraport

The post Feature Release: Simple Email appeared first on The Ontraport Blog. You can now quickly create plain emails with stylized text and images with our new Simple Email. In this new email editor, changing your text styling is as easy as a click of a button, and you can add images that can be resized while you edit. You can also: Add alternative text for images, […]. Engineering

6 Common Google SERP Feature Misconceptions in SEO

Moz

Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers' knowledge of Google SERP features. In this post, read through the six most common misconceptions found in quiz answers, dealing with structured data, Featured Snippets, and more

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When & How to Use HubSpot’s Multi-Language Features

SmartBug Media

If you have a global audience, then you may want to consider HubSpot’s multi-language features so you are able to connect with them more. With HubSpot’s multi-language features, you can create knowledge base articles, landing pages, website pages, forms, blogs, and so forth.