SERP Features in 2019: The Complete Guide

KoMarketing Associates

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. And, it’s safe to bet that we will continue to see search features change. For this reason, I’ll be going over some of the key SERP features to be aware of.

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Feature Release: New Dashboard Metrics

Ontraport

The post Feature Release: New Dashboard Metrics appeared first on The Ontraport Blog. We’ve added some of your highly requested metrics to the dashboard. These new additions let you use your dashboard as a thorough overview of all the stats that matter to you.

Communicating beyond the feature presentation

Biznology

A live feature presentation is a key component of Agile methods. One of them is “create compelling feature presentations” – which sounds obvious, but often runs afoul of the Agile principle of minimal documentation. Feature presentations.

Feature Update: Webhooks

Ontraport

Not only that, but with several new features, using webhooks with third party services is now easier and more secure than ever. The post Feature Update: Webhooks appeared first on The Ontraport Blog.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

New feature: native advertising

Choozle

The post New feature: native advertising appeared first on Choozle: Digital Advertising Made Easy. Company Product choozle features native native ads native advertising native targeting new feature platform features platform update targeting strategies targeting tactics

Blueshift CDP Adds Advanced Features

Customer Experience Matrix

Since then they’ve added many new features and grown to about 50 customers. This is another relatively rare feature. I reviewed Blueshift in June 2015 , when the product had been in-market for just a few months and had a handful of large clients.

Feature Release: Conditional Redirects on Forms

Ontraport

The post Feature Release: Conditional Redirects on Forms appeared first on The Ontraport Blog. Have a field that lets you know if your contacts are ready to buy? No problem — send those contacts straight to your order page.

Top 10 Essential Features Every Small Business Website Must Have

Marketing Insider Group

The post Top 10 Essential Features Every Small Business Website Must Have appeared first on Marketing Insider Group. Marketing Strategy essential features small business website

How to Make Features Copy Pop on Your Website

Walker Sands

Content features copy writing writing tips

How B2B Marketing is Changing in 2018

sites host a blog, while the remaining site features an “articles” section very similar to a blog. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges.

Inbox Tracker New Feature Alert!

eDataSource

Our new features are often based on direct customer feedback. We’ll be announcing several major new features in the coming weeks. The post Inbox Tracker New Feature Alert!

Features, Functions, and Benefits Are for Closers

Sales Engine

But features, functions, and benefits are only for closers. Only at the middle and bottom of the funnel (when you’ve qualified and are in negotiations with a prospect) will it be okay to inform them about the features, functions, and benefits of your solution.

Own Google Search Results With Featured Snippets

Blue Flame Thinking

Getting your page rewarded with a Google featured snippet appearance is great for visibility and improving click-through rates, especially if it doesn’t already merit a top ranking. Here are four approaches to building pages that are more likely to earn a featured snippet. #1

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

The VEST entries showed very little change in the features reported by the various vendors since the last report. This isn't bad: it's simply that the standard features are now widely understood and vendors have had time to add them.

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10 of LinkedIn’s welcome new features

Biznology

In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Some of the features have been around and others have rolled out recently or will be rolling out very soon.

Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

Customer Experience Matrix

I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. Where they differ is how frequently they report the different features are used.

New Feature: Autosave and Version History

Ontraport

We’ve been listening to your requests and are excited to announce the release of Autosave and Version History — a feature that automatically saves your edits on pages and campaigns every minute, gives you access to prior versions, and warns you when other team members are editing the same project. The post New Feature: Autosave and Version History appeared first on The ONTRAPORT Blog.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Here are five Facebook advertising features you haven’t tried yet. Check them out and see what these features can do for your business. This unique feature allows you to showcase multiple products or services at once. Feature videos. Guest post by Mike Bird.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

What I do want to talk about here is the how and not the why of you should translate your features into tangible benefits if you want your marketing content to engage with prospects and convert them into customers. Features: attributes that products or services have.

5 Ways to Feature Customers in Your Content

ClickDimensions

When I fly Delta, one of my favorite parts about reading their inflight magazine, Sky , is their My Bag feature. The post 5 Ways to Feature Customers in Your Content appeared first on ClickDimensions Blog. When was the last time you made a purchase without looking at reviews?

4 features of successful display advertising

Bannerflow

In this article, we focus on four features to consider when producing high performing display advertising, including: Using rich media to animate and engage. The post 4 features of successful display advertising appeared first on Bannerflow Blog.

5 Powerful Tips to Optimize for Google’s Featured Snippets

Act-On

Boost the odds of getting ranked with Google Snippets with these powerful tips. Digital Marketing Strategies SEO Google google snippets seo marketing

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

I might have expected more development of features for social, mobile, and content marketing, which are top-of-mind for many marketers today. I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief.

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How to Write Product Features Copy That Drives Sales

Walker Sands

Content features copy writing writing tips

Tracked Link Features Upgraded

Ontraport

ONTRAPORT’s engineering team upgraded tracked link features to help users make better decisions with actionable data. The post Tracked Link Features Upgraded appeared first on The ONTRAPORT Blog. We also made the experience of sharing campaigns, landing pages, ONTRAforms and ONTRAmail smoother and prettier. Engineering

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How Do Fintech Companies Build Brand Awareness Featuring Jason Beck

Golden Spiral

This article outlines just one of the four marketing imperatives outlined by Jason Beck. For the full interview, click here to listen or download the audio of our time together. According to Jason Beck, fintech companies have, “become over-reliant upon analytics.”

Expert Opinion: CRM featuring Michelle Cirocco

Televerde

Michelle Cirocco featured contributor to the Martech Exec article, Crème de la CRM: Leveraging Customer Relationship Management to Deliver the Best Customer Experiences, shares her opinion on navigating the future of CRM technology. Expert Opinion: CRM featuring Michelle Cirocco.

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

The publisher is pretty open when it comes to what can be published, including a featured cover photo for each post, and the ability to link, insert photos, and format the text, just like you would in a normal CMS or blog WYSIWYG editor.

Four Unique Features Found In Baidu Paid Search Management

KoMarketing Associates

Today, I will share four unique features of Baidu paid search advertising management to help better target the China market: keywords, ad groups, ad creative, and sitelinks. To solve this issue, Baidu introduced a new feature at the ad group level in 2015 – bid adjustment based on match types. By turning on this feature, the bid of keywords within one ad group can be adjusted based on the match types, and the ads will be triggered by search terms with various match types.

Feature Launch: Mobile App for iOS

Outbound Engine

The post Feature Launch: Mobile App for iOS appeared first on OutboundEngine. We know how important it is to stay connected. As a small business owner, it’s a necessity for your business to thrive. Communication is crucial to keeping your customers and finding new ones.

ABM Vendor Guide: Features to Customize Messages

Customer Experience Matrix

But for marketers whose current messaging systems lack adequate customization features, a specialized ABM customization system may make sense. Moving along with our series on sub-functions described in the Raab Guide to ABM Vendors , let’s take a look at Customized Messages.

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6 Important Features Every Content Marketing Site Should Have

Marketing Insider Group

The post 6 Important Features Every Content Marketing Site Should Have appeared first on Marketing Insider Group. For some reason, website design always seems to be the forgotten red-headed stepchild of content marketing.

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4 Big Implications of Snapchat’s New ‘Memories’ Feature

Contently

In the story, YesJulz, whose real name is Julieanna Goddard, describes what she believes to be a key feature of Snapchat’s success: “On Instagram, you can be fake. Even Evan Spiegel, Snapchat’s CEO, has railed against the very features Memories is adding.

How LinkedIn’s Interest Targeting Feature Can Enhance ABM

Strategic-IC

LinkedIn’s account targeting features already offer substantial value for ABM campaigns. This feature is good news to enhance and support highly-targeted, personalised strategies such as ABM.

11 Features Every Ecommerce Site Needs in 2019

ATAK Interactive

Here are the 12 most obvious features your 2018 ecommerce site absolutely needs. Many brands are taking this type of feature a step further and adding a “people who bought this also bought” or “also in this collection” tool to help users find more accurate accessories to match.

OpenAnnotate – Feature Announcement – February 2018

Technology Services Group

OpenAnnotate continues to be one of our most popular software products with new features being added by multiple clients. New Features The latest release of OpenAnnotate […].

11 Features Every Ecommerce Site Needs in 2018

ATAK Interactive

Here are the 12 most obvious features your 2018 ecommerce site absolutely needs. Many brands are taking this type of feature a step further and adding a “people who bought this also bought” or “also in this collection” tool to help users find more accurate accessories to match.

Google Webmaster Tools Announces New “Index Status” Feature For Webmasters

KoMarketing Associates

Google’s Webmaster Central Blog announced yesterday that they will now feature an “Index Status” capability which will allow webmasters to track how many of their site’s pages are being indexed by Google.

Reddit is rolling out new user profile and moderation features

Biznology

The post Reddit is rolling out new user profile and moderation features appeared first on Biznology. My fancy new reddit user profile page! Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo.