Communicating beyond the feature presentation

Biznology

A live feature presentation is a key component of Agile methods. One of them is “create compelling feature presentations” – which sounds obvious, but often runs afoul of the Agile principle of minimal documentation. Feature presentations.

New feature: native advertising

Choozle

The post New feature: native advertising appeared first on Choozle: Digital Advertising Made Easy. Company Product choozle features native native ads native advertising native targeting new feature platform features platform update targeting strategies targeting tactics

Blueshift CDP Adds Advanced Features

Customer Experience Matrix

Since then they’ve added many new features and grown to about 50 customers. This is another relatively rare feature. I reviewed Blueshift in June 2015 , when the product had been in-market for just a few months and had a handful of large clients.

10 of LinkedIn’s welcome new features

Biznology

In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Some of the features have been around and others have rolled out recently or will be rolling out very soon.

How B2B Marketing is Changing in 2018

sites host a blog, while the remaining site features an “articles” section very similar to a blog. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges.

B2B market research – 10 unique features

The B2B Research Blog

Both can keep you warm, but there are some blindingly obvious differences such the physical features and the level of danger (although some of those skinny jeans can be quite hazardous if one lunges unexpectedly). Is B2B market research really that different from B2C?

Top 10 Essential Features Every Small Business Website Must Have

Marketing Insider Group

The post Top 10 Essential Features Every Small Business Website Must Have appeared first on Marketing Insider Group. Marketing Strategy essential features small business website

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

The VEST entries showed very little change in the features reported by the various vendors since the last report. This isn't bad: it's simply that the standard features are now widely understood and vendors have had time to add them.

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Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

Customer Experience Matrix

I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. Where they differ is how frequently they report the different features are used.

Are you missing these Facebook features for marketers?

Biznology

There are many ways to reach your audiences through Facebook; some features you may know about and some you may not. Since there are so many nuances about Facebook advertising it is always good to brush up on techniques and study all the available features.

5 Powerful Tips to Optimize for Google’s Featured Snippets

Act-On

Boost the odds of getting ranked with Google Snippets with these powerful tips. Digital Marketing Strategies SEO Google google snippets seo marketing

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Here are five Facebook advertising features you haven’t tried yet. Check them out and see what these features can do for your business. This unique feature allows you to showcase multiple products or services at once. Feature videos. Guest post by Mike Bird.

Reddit is rolling out new user profile and moderation features

Biznology

The post Reddit is rolling out new user profile and moderation features appeared first on Biznology. My fancy new reddit user profile page! Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo.

New Role Scoping and Notification Feature

ActiveDEMAND

As of today, we are introducing 2 new features for Corporate Marketer clients: 1. Role Scoping: This feature enables the ActiveDEMAND admin to choose whether users can view all contacts or just the contacts that they’re set as the contact manager on.

Tracked Link Features Upgraded

Ontraport

ONTRAPORT’s engineering team upgraded tracked link features to help users make better decisions with actionable data. The post Tracked Link Features Upgraded appeared first on The ONTRAPORT Blog. We also made the experience of sharing campaigns, landing pages, ONTRAforms and ONTRAmail smoother and prettier. Engineering

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VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

I might have expected more development of features for social, mobile, and content marketing, which are top-of-mind for many marketers today. I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief.

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Expert Opinion: CRM featuring Michelle Cirocco

Televerde

Michelle Cirocco featured contributor to the Martech Exec article, Crème de la CRM: Leveraging Customer Relationship Management to Deliver the Best Customer Experiences, shares her opinion on navigating the future of CRM technology. Expert Opinion: CRM featuring Michelle Cirocco.

Features, Functions, and Benefits Are for Closers

Sales Engine

But features, functions, and benefits are only for closers. Only at the middle and bottom of the funnel (when you’ve qualified and are in negotiations with a prospect) will it be okay to inform them about the features, functions, and benefits of your solution.

4 Big Implications of Snapchat’s New ‘Memories’ Feature

Contently

In the story, YesJulz, whose real name is Julieanna Goddard, describes what she believes to be a key feature of Snapchat’s success: “On Instagram, you can be fake. Even Evan Spiegel, Snapchat’s CEO, has railed against the very features Memories is adding.

Facebook Continues to Emphasize Personal Content With New Feature

Hubspot

And the latest installment of that saga comes in the form of Lists: a new feature that Facebook started rolling out today that invites users to make, as the name suggests, lists. I'll be keeping an eye on this feature as it continues to be tested. Featured Facebook Updates

11 Features Every Ecommerce Site Needs in 2018

ATAK Interactive

Here are the 12 most obvious features your 2018 ecommerce site absolutely needs. Many brands are taking this type of feature a step further and adding a “people who bought this also bought” or “also in this collection” tool to help users find more accurate accessories to match.

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

The publisher is pretty open when it comes to what can be published, including a featured cover photo for each post, and the ability to link, insert photos, and format the text, just like you would in a normal CMS or blog WYSIWYG editor.

ABM Vendor Guide: Features to Customize Messages

Customer Experience Matrix

But for marketers whose current messaging systems lack adequate customization features, a specialized ABM customization system may make sense. Moving along with our series on sub-functions described in the Raab Guide to ABM Vendors , let’s take a look at Customized Messages.

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OpenAnnotate – Feature Announcement – February 2018

Technology Services Group

OpenAnnotate continues to be one of our most popular software products with new features being added by multiple clients. New Features The latest release of OpenAnnotate […].

Four Unique Features Found In Baidu Paid Search Management

KoMarketing Associates

Today, I will share four unique features of Baidu paid search advertising management to help better target the China market: keywords, ad groups, ad creative, and sitelinks. To solve this issue, Baidu introduced a new feature at the ad group level in 2015 – bid adjustment based on match types. By turning on this feature, the bid of keywords within one ad group can be adjusted based on the match types, and the ads will be triggered by search terms with various match types.

Google Fact Check Feature: What It Means for Your Online Efforts

Act-On

Learn the steps Google is taking to combat fake news with the Google Fact Check Feature and what it means for your online efforts. Digital Marketing SEO fake news Google google fact check

6 Facebook Features Marketers Overlook

Sprout Social

Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives.

6 Important Features Every Content Marketing Site Should Have

Marketing Insider Group

The post 6 Important Features Every Content Marketing Site Should Have appeared first on Marketing Insider Group. For some reason, website design always seems to be the forgotten red-headed stepchild of content marketing.

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24 Little-Known Google Drive Features That’ll Boost Your Productivity [Infographic]

Hubspot

But even if you use Google Drive more than Elon Musk uses Twitter, the tool still has some relatively unknown features that you can leverage to boost your productivity. Odds are, you store all of your documents, spreadsheets, and presentations for work in Google Drive.

Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

Let’s explore how to use these features to maximize your content marketing strategy. The Stories feature allows you to interact more directly and transparently with your audience, but these Stories are deleted after 24 hours from the top of the feed.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

What I do want to talk about here is the how and not the why of you should translate your features into tangible benefits if you want your marketing content to engage with prospects and convert them into customers. Features: attributes that products or services have.

nDash Becomes an HubSpot Connect Partner, Launches Campaign Feature to Help Marketers Scale Content

nDash

Semi-related to this announcement, is the launch of our new Campaigns feature , which enables marketers to create, assign and monitor content projects on a campaign level. For Marketers Platform FeaturesWhat a month it’s been!

Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand?

Marketing Insider Group

The post Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand? Search engines are the main channel for discovering information and services in the modern day. Google receives more than 3.5

10 New Facebook Features Your Brand Needs To Know

Modern Marketing

So we turned to the cadre of experts at Involver , a Preferred Facebook Developer and technology provider, to break down the 10 most important new Facebook features for marketers. Looking at the last 6 months, Facebook has added new features including Deals, Credits, and Sponsored stories.

The Must-Have Features in Marketing Operations Software

Integrate

So, how do you apply an outcomes-based approach to determine which features of marketing operations software you need? 3 Must-Have Marketing Operations Software Features. Specific marketing operations software feature requirements vary between organizations.

Google Webmaster Tools Announces New “Index Status” Feature For Webmasters

KoMarketing Associates

Google’s Webmaster Central Blog announced yesterday that they will now feature an “Index Status” capability which will allow webmasters to track how many of their site’s pages are being indexed by Google.

Feature Release: Automatic Email Tracking

Ontraport

The post Feature Release: Automatic Email Tracking appeared first on The ONTRAPORT Blog. ONTRAPORT’s engineering team added automatic email tracking making it easier for first and last attribution data collection. We also made updates to custom objects, Campaign Builder, and order forms. Engineering

3 Features Content Marketing Technology Needs to Provide

Modern Marketing

Here are 3 key features a content marketing technology tool needs to provide: 1. A key feature of a content marketing system that is often undervalued is an integrated editorial calendar. By now you probably have heard the phrase "it's not big data, it's the right data."

[Feature] New Experiment Summary

Convert

Articles Blogs New FeaturesConvert Experiments has just released its new “Experiment Summary” page. The Experiment Summary has been visually redesigned, making it easier and faster for our customers to configure an A/B experiment created on the platform. What was a text only configuration page, has now improved with many contemporary visual elements and icons providing a better user.

Sales 2.0 2013 Conference - My Featured Tweets #S20C

ViewPoint

Conference featured outstanding presentations by Jeff Hayzlett and Nathan Kievman. Day two of Sales 2.0 Here are a few tweet highlights. s20c @ jeffreyhayzlett : FAST is focus, accountability, simplicity, trust.Take risks, make mistakes and succeed or fail fast. —

Podcast: LeadGnome Featured On ‘The Top’ With Nathan Latka

LeadGnome

A few months ago, I was honored to be featured on The Top , Nathan Latka’s podcast where he talks with the top entrepreneurs in money, marketing, business and life. The post Podcast: LeadGnome Featured On ‘The Top’ With Nathan Latka appeared first on LeadGnome.

How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)

Crimson Marketing

The post How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA) appeared first on.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. Social platform integration: using native features of the social platforms by writing to their APIs.