6 LinkedIn Ad Features We Are Thankful For In 2020

KoMarketing Associates

In this post, let’s dive into 6 new LinkedIn Ad features that advertisers around the world are thankful for. In order to utilize this feature, you will need to run a campaign that targets a company target list. It’s that time of year again!

HubSpot ABM Features Explained

SmartBug Media

Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. These HubSpot ABM features are available on the Professional and Enterprise Marketing Hub packages. New Features.

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Top 4 Enterprise Email Marketing Software [With Pricing & Features]

SendX

Engagement Studio: For lead nurturing (developing relationships with subscriber/lead at every stage of the sales funnel) Pardot offers a visual canvas-like feature called Engagement Studio. A beneficial feature is the ability to test your program before activating it.

Top 4 Enterprise Email Marketing Software [With Pricing & Features]

SendX

Engagement Studio: For lead nurturing (developing relationships with subscriber/lead at every stage of the sales funnel) Pardot offers a visual canvas-like feature called Engagement Studio. A beneficial feature is the ability to test your program before activating it.

Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

Meta Team for WordPress releases a new plugin author feature

RockContent

Last month, the Meta Team for WordPress.org released a new plugin author feature in the official directory. More technically, the new feature will add one more step for coders looking to publish updates to popular plugins, which in itself should improve the quality of code that is shipped.

How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. The image below is an example of a featured snippet: What are Google Featured Snippets? For SEOs looking for ways to simply mark a page to be featured, Google says, “You can’t.” “Google it.”

AMP for Email Adds Developer-Focused Features

Litmus

Although it only took up one slide and a few seconds during the announcement video, Google’s updated CSS support adds some extremely useful features for email developers. Try out some of the new features like CSS grid in the AMP Playground.

Boost Advocacy Adoption with These New Features

Oktopost

But don’t mistake it for just a usability feature, filters can actually help boost engagement and adoption of your program. Another new feature that might help grab the attention of your advocates and improve participation rates is the new Leaderboard?

The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels

Content Marketing Institute

Here’s your guide to the four main content channels (including the new Reels feature), how to use them successfully, and more. Continue reading → The post The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels appeared first on Content Marketing Institute.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Featured Consultants Collective Member Profile Betsy Burroughs, Senior Consultant

Biznology

This month we’re pleased to feature Betsy Burroughs , a marketing and brand executive turned neuroscience researcher. The post Featured Consultants Collective Member Profile Betsy Burroughs, Senior Consultant appeared first on Biznology

Understanding the New HubSpot Workflow Features

SmartBug Media

Workflows are my favorite part of HubSpot, and new HubSpot workflow features are like Christmas morning for me!* If/then branches are one of the most powerful workflow features in HubSpot. These new HubSpot workflow features have me buzzing with excitement!

Conductor New Feature Roundup | Summer 2020

Conductor

More features available now. The post Conductor New Feature Roundup | Summer 2020 appeared first on Conductor Spotlight. Conductor News Featured Searchlight SEOOne of the biggest challenges in Organic Marketing is taking action on your strategy.

New Feature: Global Blocks

Ontraport

The post New Feature: Global Blocks appeared first on The Ontraport Blog. Got a landing page block you love? Make it global with global blocks! You’ve always been able to “favorite” blocks and use them in multiple places, but now you can also edit them once and see the changes everywhere — saving you time and making sure your pages are always consistent and cohesive. When it’s […]. Engineering

The Ultimate Buyer’s Guide for Sales Enablement Platforms

According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider? What questions should you ask? Our buyer’s guide will help you evaluate your options and find the sales enablement solution best suited to your needs.

Use These 5 LinkedIn Features to Help Your Business

Outbound Engine

Use these five LinkedIn features to help your business and boost your professional reputation. How this LinkedIn feature can help your business: There is really no downside to continuing education.

SERP Features in 2019: The Complete Guide

KoMarketing Associates

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. And, it’s safe to bet that we will continue to see search features change. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features. Advanced SERP Features. Here’s a list of the SERP features that we’ll be going over. Featured Snippet.

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10 of LinkedIn’s welcome new features

Biznology

In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Some of the features have been around and others have rolled out recently or will be rolling out very soon. Collectively, these 10 new features make the platform easier to interact with and reduce the amount of time you need to connect with other professionals.

Feature Release: Simple Email

Ontraport

The post Feature Release: Simple Email appeared first on The Ontraport Blog. You can now quickly create plain emails with stylized text and images with our new Simple Email. In this new email editor, changing your text styling is as easy as a click of a button, and you can add images that can be resized while you edit. You can also: Add alternative text for images, […]. Engineering

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

BenchmarkONE’s Latest Feature: Outlook Add-in

BenchmarkONE

We’re excited to announce our latest feature: BenchmarkONE’s Outlook Add-in! The post BenchmarkONE’s Latest Feature: Outlook Add-in appeared first on BenchmarkONE.

Top 10 Essential Features Every Small Business Website Must Have

Marketing Insider Group

The post Top 10 Essential Features Every Small Business Website Must Have appeared first on Marketing Insider Group. Marketing Strategy essential features small business websiteIf you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online. Some business owners have a list of reasons why they don’t think they need a […].

5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. In this post, we will be discussing the key SERP features advertisers can use to improve their paid search performance. Ad copy ideas – Understanding how competitors talk to their users can provide ideas on features that should be focused on when creating new ads. There is, however, an SERP feature that can offer similar ideas at a smaller scale.

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September features update: Grow your audience by sharing more content

ConvertKit

Our new landing page features help you grow your audience by sharing more content. Our new landing page features help creators like you share multiple content links and media from one page. This feature allows you to show off your work to your audience in a whole new way.

New feature: native advertising

Choozle

The post New feature: native advertising appeared first on Choozle: Digital Advertising Made Easy. Company Product choozle features native native ads native advertising native targeting new feature platform features platform update targeting strategies targeting tacticsWe know that, as a marketer, you’re tasked with improving the reach and performance of your digital advertising campaigns on a constant basis.

Visitor Queue Featured on Podcasts

Visitor Queue

The post Visitor Queue Featured on Podcasts appeared first on Blog Visitor Queue As Visitor Queue grows it seems others are starting to take notice and invite us onto their podcasts to share our story. We will keep this list up to date with all of the podcasts Visitor Queue has appeared on! Look forward to seeing you there. The Daily Grind Podcast Colin is a former professional […].

How to Boost Conversions with Your Article’s Featured Image

Single Grain

First and foremost, you need to start paying more attention to your article's featured image because that's what shows up in many places, strongly impacting your content visibility. Here are a few examples: Regardless of any plugin you are using, an article's featured image is usually what shows up in “Related Posts” or “Recommended for You,” which is key in taking a user deeper into your site. Re-use your article's featured image on social media.

New Year, New Publishing Features

Oktopost

Within the scope of this update, we also added a few cool, useful features for image management. Back in August, we’ve launched the new post console , but our work didn’t stop there. We kept on tweaking and improving the new interface based on our customers’ feedback, and today, we’re excited to announce a few more updates that will make your experience even better. Action Buttons. The most notable change that we’re announcing today is the new action buttons.

New Features to Customize Your Video

Magisto

Magisto has always been your go-to video editor with dozens of innovative features that bring your stories to life. TL;DR: With Magisto’s powerful new video editor, you get access to customizable features with the ability to: .

New Feature! Launch Campaigns in Minutes With Ontraport Setup Wizards

Ontraport

The post New Feature! Ontraport has always been designed to help you systemize your business so that you can scale. Now we’re taking it a step further by systemizing your business for you.

Understanding the New [2020] Contextual Marketing Features in HubSpot

SmartBug Media

Whether or not you’ve had the opportunity to take advantage of some of HubSpot’s existing features, the time to incorporate contextual marketing is now. Well with this new feature, HubSpot really puts A/B testing to rest.

5 Features Every Content Marketing Management Software Should Have

DivvyHQ

Here are five features every content marketing management software should have. Now, on to the must-have features for every content marketing management software platform. Feature #1: Shared Content Calendars. You want a mix of simplicity but also enough features to support multiple teams and multi-channel campaigns. Feature #2: Content Planning Functionality. Feature #3: Content Collaboration. Feature #4: Content Automation Capabilities.

What Our Customers Say About Social BI + More New Features

Oktopost

Meanwhile, we’d really appreciate your feedback on this feature. Last month, we rolled out Social BI , a one-of-a-kind tool for building and sharing custom reports powered by your social data.

Feature Release: New Dashboard Metrics

Ontraport

The post Feature Release: New Dashboard Metrics appeared first on The Ontraport Blog. We’ve added some of your highly requested metrics to the dashboard. These new additions let you use your dashboard as a thorough overview of all the stats that matter to you. Custom objects You can now create metrics for Deals, Companies and your custom objects. To set up your metrics, simply select the object type. […].

Features, Functions, and Benefits Are for Closers

Sales Engine

But features, functions, and benefits are only for closers. Only at the middle and bottom of the funnel (when you’ve qualified and are in negotiations with a prospect) will it be okay to inform them about the features, functions, and benefits of your solution. If you thought that coffee was for closers, I can tell you with absolute certainty that it’s for content marketers too.

3 Latest LinkedIn Ad Features B2B Marketers Should Know About

Launch Marketing

In a previous blog , we provided an overview on how LinkedIn ads operate and why B2B organizations benefit from using them, as well as some key features. Learn how each of these new features operates and how they can add value to your LinkedIn advertising. Latest LinkedIn Ads Features.