Today's B2B marketer must act as a personal tour guide for customers, guiding them through the purchasing process. Given the volume of clients, this may appear to be a time-consuming task, but with the right technology, it is possible. Using ABM platforms, you can monitor anonymous interactions from key accounts with your website and marketing assets. This data will enable you to efficiently identify, reach out to, and engage your buyers. Account-Based Marketing is a game-changing endeavor for any company that has the infrastructure to support it. ABM implementation requires skill-development, data enhancement, top-down support, and cross-functional commitment. Many businesses regard this as a daunting task, but it is much easier than they believe. Follow along with this webinar series to learn:

  • How to maximize native multi-channel engagement
  • ABM & branding
  • How to expand your organization's reach
  • Building a qualified target account

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